Log in

Relevant bibliographies by topics / Bank marketing / Books

To see the other types of publications on this topic, follow the link: Bank marketing.

Books on the topic 'Bank marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 30 July 2024

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 books for your research on the topic 'Bank marketing.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse books on a wide variety of disciplines and organise your bibliography correctly.

1

KOURNIKOVA, IRINA, and VALENTIN SAVIN. BANK MARKETING. ru: Publishing Center RIOR, 2023. http://dx.doi.org/10.29039/02108-8.

Full text

Abstract:

The main purpose of the manual is to adapt the provisions of the general theory of marketing to the specifics of the banking sector. In addition, attention is focused on provisions reflecting current trends in the development of bank marketing, in particular the implementation of a customer-oriented approach. Within the framework of this direction, such problems as the organization of individual services, the formation and management of loyalty, and other topical issues of the strategic development of a commercial bank are considered. The proposed textbook contains educational and methodological material on the course "Bank Marketing". The work is written in accordance with the Federal State Educational Standards of Higher Education in the direction of training "Finance and Credit" and the curricula of the educational programs "Banks and Banking" and "Financial Management". The work is intended for students, undergraduates, graduate students and teachers of financial specialties, as well as specialists in the banking sector.

APA, Harvard, Vancouver, ISO, and other styles

2

Hunt, Neal E. Marketing: Handbook. Washington, D.C. (1120 Connecticut Ave., N.W., Washington 20036): American Bankers Association, 1990.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

3

Moran, Justin L. Marketing strategies for community banks. Boston: Bankers, 1987.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

4

Spit͡syn, I. O. Marketing v banke. Kiev: Akt͡sionernoe ob-vo "Tarneks", 1993.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

5

Pezzullo, Mary Ann. Marketing for bankers. 4th ed. Washington, D.C: American Bankers Association, 1993.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

6

Braun, Robert E. Bank marketing & advertising: Regulatory compliance. Austin, Tex: Sheshunoff Information Services, 1992.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

7

Erdener, Kaynak, ed. Global issues in bank marketing. [s.l.]: MCB University Press, 1986.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

8

Scott, Jonathan. Relationship marketing & the Northern Bank. [s.l: The Author], 1996.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

9

Association, American Bankers, and Retail Planning Associates, eds. Financial retailing: Bank branch design & merchandising guide. Washington, DC: ABA, 1989.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

10

Giorgio, Scott Walter, Alberici Adalberto, and Paulotto Marilena, eds. Manuale di marketing bancario. Torino: UTET libreria, 1995.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

11

Zollinger, Monique. Marketing bancaire: Vers une banque du troisième type. [Paris]: Dunod, 1985.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

12

Higgins, Michael T. Implementing a sales culture for community banks. Washington, D.C. (1120 Connecticut Ave., N.W., Washington 20036): American Bankers Association, 1985.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

13

Zanger, Cornelia. Erlebnisorientierte Filialgestaltung: Grundlagen-Analysen-Konzepte für Kreditinstitute. Stuttgart: Dt. Sparkassen-Verl., 2004.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

14

Association, American Bankers, and Retail Planning Associates, eds. Financial retailing: New frontiers. Washington, D.C: American Bankers Association, 1994.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

15

Huth, Horst Olaf. Ertragsorientiertes Zielgruppenmarketing im mittelständischen Firmenkundenbereich von Universalbanken. Frankfurt am Main: F. Knapp, 1985.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

16

1956-, Day Abby, and Wills Gordon, eds. Critical issues in bank marketing today. Bradford: MCB University Press, 1985.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

17

Pezzullo, Mary Ann. Marketing financial services. 5th ed. Washington, D.C: American Bankers Association, 1998.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

18

Surtani, Jackie. The marketing of private banking services in Hong Kong. Oxford: Templeton College, 1991.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

19

Shakhovoĭ, V. A. Razvitie bankovskogo menedzhmenta: Monografii︠a︡. Moskva: Dashkov i K, 2005.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

20

Williams, Ken L. Direct marketing of consumer insurance to bank customers. New York, N.Y: Executive Enterprises Publications Co., 1986.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

21

B, Zenoff David, ed. Marketing financial services. Cambridge, Mass: Ballinger, 1989.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

22

Thiesing, Ernst-Otto. Strategische Marketingplanung in filialisierten Universalbanken: Integrierte Filial- und Kundengruppenstrategien auf der Grundlage erfolgsbeeinflussender Schlüsselfaktoren. Frankfurt am Main: P. Lang, 1986.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

23

Klöppelt, Henning. Euro-Bankmarketing: Strategien im Privatkundengeschäft. Wiesbaden: Gabler, 1994.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

24

Joachim, Süchting, Boening Dieter, Hockmann Heinz, and Balzer Hermann, eds. Bank- und Finanzmanagement: Marketing, Rechnungswesen, Finanzierung : Reflexionen aud der Praxis : Joachim Süchting zum 60. Geburtstag. Wiesbaden: Gabler, 1993.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

25

Bank Marketing Association (U.S.), ed. Building a financial services marketing plan: Working plans for product and segment marketing. Naperville, Ill: Financial Sourcebooks, 1989.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

26

Reidenbach, R. Eric. Bank marketing: A guide to strategic planning. Englewood Cliffs, N.J: Prentice-Hall, 1986.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

27

Cheese, John. Handbook of marketing and selling bank services. Bradford: MCB University Press, 1988.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

28

Lioyd, Thomas, ed. Test bank to accompany exploring marketing reseach. 7th ed. New York: The Dryden Press, 2000.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

29

Eric, Reidenbach R., ed. The value driven bank: Strategies for total market satisfaction. New York: Irwin Professional Pub., 1995.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

30

Panova, G. S. Kreditnai͡a︡ politika kommercheskogo banka. Moskva: IKT͡S︡ "DIS", 1997.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

31

Lengwiler, Christoph. Kooperation als bankbetriebliche Strategie. Bern: Haupt, 1988.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

32

Koni︠a︡gina, M. N. Metody korporativnogo marketinga v bankovskom dele. Sankt-Peterburg: Sankt-Peterburgskiĭ gos. universitet ėkonomiki i finansov, 2008.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

33

Koni︠a︡gina, M. N. Metody korporativnogo marketinga v bankovskom dele. Sankt-Peterburg: Sankt-Peterburgskiĭ gos. universitet ėkonomiki i finansov, 2008.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

34

Harrison, Tina. Financial services marketing. New York: Financial Times Prentice Hall, 2000.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

35

Golvan, Yves Le. Dictionnaire marketing: Banque, assurance. [Paris]: Dunod, 1988.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

36

Giesler, Harry. Direkt-Marketing bei Banken: Ein Instrument der Qualitätspolitik. Wiesbaden: Deutscher Universitäts-Verlag, 1993.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

37

Kousia, Venetia. Vasikes arches marketingk trapezikōn hypēresiōn. Athēna: Agrotikē Trapeza Hellados, Dieuthynsē Meletōn kai Programmatismou, 1992.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

38

Mühlbauer, Helmut. Gestaltung von Bankmarktleistungen. München: GBI-Verlag, 1988.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

39

Regli, Jürg. Bankmarketing: Eine Abhandlung unter besonderer Berücksichtigung des Marketings in der Planung. 2nd ed. Bern: P. Haupt, 1988.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

40

Bickers, Geoffrey M. L. The service marketing challenge: Avoiding futility, fallacy and folly in banking. Dublin: Lafferty Publications, 1992.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

41

Guzmán, José Ramón Sánchez. Marketing financiero: Principios y estrategias. Edited by Calvo Fernández Sergio. Madrid: Editorial Civitas, 1997.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

42

Pennington, Judith A. Creating a sales culture in a community bank. Rolling Meadows, IL: Bankers Publishing Company, Bank Administration Institute, 1988.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

43

Hilse, Ju rgen. Praxishandbuch Firmenkundengescha ft: Gescha ftsfelder, Risikomanagement, Marketing. Wiesbaden: Gabler, 2010.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

44

Fournas, François-Xavier de. Espèces de banquiers: Essai de management et de zoologie bancaires. Paris: Economica, 1993.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

45

Kim, Hun-dong. Kŭmyungkwŏn chongsaja rŭl wihan kŭmyung makʻetʻing sidae yegŭm yuchʻi kongsik. Sŏul Tʻŭkpyŏlsi: Hyŏptong Yŏnʼguwŏn, 1991.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

46

Myers, Janet L. Productive bankers, profitable banks: The grand slam of banking. [West Lafayette, IN: Dearborn Business Group], 1991.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

47

Brioschi, Edoardo T. Marketing e comunicazione: Evoluzione di un rapporto. Milano: Vita e pensiero, 1999.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

48

Riedl, Michael. Ein Modell der absatzpolitischen Wirkung von Bankzweigstellen und dessen empirische Überprüfung. München: GBI-Verlag, 1987.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

49

Konstantinidis, George. Bank-Marketing und Bank-Marketingplanung. 1988.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

50

J, McMahon Robert. Bank Marketing Planner. Probus Professional Pub, 1987.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!