Log in

Relevant bibliographies by topics / Bank marketing / Journal articles

To see the other types of publications on this topic, follow the link: Bank marketing.

Journal articles on the topic 'Bank marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 journal articles for your research on the topic 'Bank marketing.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

Nel, Jacques, and Christo Boshoff. "Traditional-bank customers' digital-only bank resistance: evidence from South Africa." International Journal of Bank Marketing 39, no. 3 (2021): 429–54. http://dx.doi.org/10.1108/ijbm-07-2020-0380.

Full text

Abstract:

PurposeDigital-only banks are emerging as challenger banks to the traditional-bank business model in South Africa. However, traditional-bank customers could resist the use of digital-only banks, theoretically due to their satisfaction with the status quo. Consequently, inertia arising from bias to traditional banks based on status quo satisfaction could engender their resistance to become customers of digital-only banks. The objective of the study, therefore, is to investigate how traditional-bank customers' inertia influences digital-only bank resistance.Design/methodology/approachBased on a

APA, Harvard, Vancouver, ISO, and other styles

2

Chen, Kai. "The effects of marketing on commercial banks' operating businesses and profitability: evidence from US bank holding companies." International Journal of Bank Marketing 38, no. 5 (2020): 1059–79. http://dx.doi.org/10.1108/ijbm-08-2019-0301.

Full text

Abstract:

PurposeThis paper aims to explore the role that marketing plays in commercial bank management. Specifically, we examine the effects of marketing activities on banks' operating businesses, i.e. deposit, loan and service businesses. Furthermore, we investigate the effect of marketing activities on bank profitability.Design/methodology/approachA series of hypotheses about the associations of marketing activities with banks' deposits, loans, services and profitability are developed. The fixed-effects linear model with an AR (1) disturbance is applied on the panel dataset of FR Y-9C reports to test

APA, Harvard, Vancouver, ISO, and other styles

3

БОРИСОВА, О. И., and Г. И. НИКИФОРОВА. "South Korean Banking Marketing Technologies." Vestnik of North-Eastern Federal University. Series "Economics. Sociology. Culturology", no. 1(29) (April 3, 2023): 27–31. http://dx.doi.org/10.25587/svfu.2023.22.87.003.

Full text

Abstract:

Успех коммерческих банков в любой стране зависит от объема продаж своих услуг и товаров, способности привлечения новых клиентов, удержания имеющейся доли рынка, конкурентоспособности, скорости адаптации к кризисам, новым рыночным условиям и научным достижениям. Банковский маркетинг в современных условиях становится абсолютно необходимой технологией для успешного развития любого финансового-кредитного учреждения. Грамотное изучение и применение опыта зарубежных банков позволит отечественным совершенствовать используемые маркетинговые технологии, тем самым развиваться быстрее. Целью статьи высту

APA, Harvard, Vancouver, ISO, and other styles

4

Maharani, Adinda Cahya, Muhammad Iqbal Fasa, and Suharto Suharto. "SHARIA BANK SERVICE MARKETING MANAGEMENT STRATEGY IN INDONESIA." El-Arbah: Jurnal Ekonomi, Bisnis Dan Perbankan Syariah 6, no. 2 (2022): 120–31. http://dx.doi.org/10.34005/elarbah.v6i2.2277.

Full text

Abstract:

Indonesia, which is predominantly Muslim, has long wanted a system of financial institutions that is in line with the demands of not limited financial needs but also moral demands. Islamic banks function as a collection of funds from the public in the form of savings must be based on Sharia principles. With the passage of time, the dynamics of Islamic bank players in marketing sales of products and services that are increasingly high, of course, make Islamic Banks required to have a strategy to compete competitively. Because Marketing strategy has a function as an organization and a set of pro

APA, Harvard, Vancouver, ISO, and other styles

5

Putri, Mega, Chandra Hendriyani, and Tengku Sitti Rochmah. "Analysis Of Tandamata Saving Event Marketing in Increasing The Number Of Customers At Bank Bjb Bandung Head Office." Jurnal Sekretaris & Administrasi Bisnis (JSAB) 8, no. 1 (2024): 77. http://dx.doi.org/10.31104/jsab.v8i1.391.

Full text

Abstract:

In today's competitive era of inter-bank competition, companies must be able to adjust the right marketing strategy, because everything is done to maintain the company's existence. Banks are financial institutions that collect funds from the public and then channel them back through credit. To attract consumers or prospective customers, Bank bjb's head office conducts event marketing promotions through concerts by inviting various top artists. It is hoped that this will become an attraction for prospective Bank bjb customers. The purpose of this study was to determine the success of the event

APA, Harvard, Vancouver, ISO, and other styles

6

Mullineaux, Donald J., and Mark K. Pyles. "Bank marketing investments and bank performance." Journal of Financial Economic Policy 2, no. 4 (2010): 326–45. http://dx.doi.org/10.1108/17576381011100856.

Full text

APA, Harvard, Vancouver, ISO, and other styles

7

Resmiatini, Erna, and Insiati Aisyah Hapsari Imanika. "ANALISIS IMPLEMENTASI BAURAN PEMASARAN 7P PADA BANK MUAMALAT KANTOR CABANG BATU – MALANG." DIALEKTIKA : Jurnal Ekonomi dan Ilmu Sosial 5, no. 1 (2020): 57–76. http://dx.doi.org/10.36636/dialektika.v5i1.407.

Full text

Abstract:

ABSTRACT In the midst of Indonesia's population, which is predominantly Muslim, Sharia Banks have begun to show significant developments. Seeing this, conventional banks have also begun adding sharia services in each of their products, in order to maintain the number of existing customers and expand market share. As the first sharia bank in Indonesia, Bank Muamalat Indonesia (BMI) continues its efforts to harmonize various strategies to win competition in the sharia banking industry, one of them is through the 7P’s Marketing Mix. Through this research, the application of the 7P’s marketi

APA, Harvard, Vancouver, ISO, and other styles

8

Arlen, Fauzi, and Sandra Dewi. "Analisis Strategi Marketing Pembiayaan Haji di Bank Muamalat KCP Solok." Jurnal Ekonomi Utama 2, no. 2 (2023): 258–68. http://dx.doi.org/10.55903/juria.v2i2.86.

Full text

Abstract:

Artikel ini yang menjadi permasalahannya adalah Bagaimana Strategi Marketing Pembiayaan Haji di Bank Muamalat KCP Solok dengan melihat kondisi masyarakat yang kurang memahami tentang produk pembiayaan haji kemudian melaksanakan pembiayaan haji bagi para nasabah dengan cara ditalangkan oleh pihak bank muamalat KCP Solok dan juga kurangnya personal marketing dalam memasarkan atau memperkenalkan pembiayaan haji. Tujuan dilaksanakannya penelitian ini untuk mengetahui serta menjelaskan tentang Bagaimana Strategi Marketing Pembiayaan Haji di Bank Muamalat KCP Solokdan upaya yang dapat dilakukan untu

APA, Harvard, Vancouver, ISO, and other styles

9

Elisa, Nur, Rafika Rahmawati, and Purnama Putra. "Comparing Mortgage Financing Marketing Strategies: Conventional Bank vs Sharia Bank." Research of Islamic Economics 1, no. 2 (2024): 106–18. http://dx.doi.org/10.58777/rie.v1i2.177.

Full text

Abstract:

The increasingly diverse needs of society have made financing the most popular banking service product. KPR products certainly require a marketing strategy. One of the interesting products offered by BRI Syariah Tambun Sub-Branch Office (KCP) is the Home Ownership Financing/Mortgage (KPR) product. This research aims to determine the marketing strategy for Mortgage Financing (KPR) between two banks, namely Conventional Banks and Sharia Banks at Bank BRI KCP Tambun and BRISyariah KCP Tambun. The data sources used are primary and secondary. Data collection was carried out using interview and docu

APA, Harvard, Vancouver, ISO, and other styles

10

Demko, Mariana, Nataliia Kosar, and Nataliia Kuzo. "INTEGRATED MARKETING COMMUNICATIONS OF COMMERCIAL BANKS IN THE CONDITIONS OF A HIGHLY COMPETITIVE MARKET: ESSENCE AND FORMATION." Global Prosperity 1, no. 1-2 (2021): 22–31. http://dx.doi.org/10.46489/gpj.2021-1-1-8.

Full text

Abstract:

In this article, we analyze the dynamics of active operations of several Ukrainian banks. During the last three years, there was a declining trend in the number of commercial banks in Ukraine and their issued loans' size. In order to increase the assets of banking institutions of Ukraine, increase their income, banks need to attract new customers, increase the volume of products purchases by existing customers through active communication activities of commercial banks of Ukraine. The intensification of Internet use by banks opens new opportunities for the sales systems improvement and promoti

APA, Harvard, Vancouver, ISO, and other styles

11

Tang, Xing, and Yusi Zhu. "Enhancing bank marketing strategies with ensemble learning: Empirical analysis." PLOS ONE 19, no. 1 (2024): e0294759. http://dx.doi.org/10.1371/journal.pone.0294759.

Full text

Abstract:

In order to enhance market share and competitiveness, large banks are increasingly focusing on promoting marketing strategies. However, the traditional bank marketing strategy often leads to the homogenization of customer demand, making it challenging to distinguish among various products. To address this issue, this paper presents a customer demand learning model based on financial datasets and optimizes the distribution model of bank big data channels through induction to rectify the imbalance in bank customer transaction data. By comparing the prediction models of random forest model and su

APA, Harvard, Vancouver, ISO, and other styles

12

Jiyanova, Aziza. "Bank marketingi samaradorligini baholash va uni oshirish yo'llari." Journal of Science-Innovative Research in Uzbekistan 2, no. 10 (2024): 476–86. https://doi.org/10.5281/zenodo.13963768.

Full text

Abstract:

Ushbu ilmiy maqola bank marketingi samaradorligini baholash va uni oshirishning turli yo‘llariga bag‘ishlangan. Maqolada tijorat banklari uchun marketing strategiyalarining ahamiyati chuqur tahlil qilinadi, bu esa banklarning raqobatbardoshligini oshirish va mijozlar ehtiyojlarini qondirishda muhim omil bo‘lib hisoblanadi. Samaradorlikni baholashda asosiy ko‘rsatkichlar sifatida mijozlar sonining o‘sishi, qoniqish darajasi, moliyaviy natijalar va brend tan olinishi kabi omillar tahlil qilingan. Maqolada bank marketingini rivojlantirish yo‘llari batafsil ko&l

APA, Harvard, Vancouver, ISO, and other styles

13

Mazzarolo, Aloisio Henrique, Emerson Wagner Mainardes, and Danilo Soares Montemor. "Effects of internal marketing on strategic orientations in the banking sector." International Journal of Bank Marketing 39, no. 5 (2021): 810–33. http://dx.doi.org/10.1108/ijbm-08-2020-0437.

Full text

Abstract:

PurposeThe purpose of this study was to assess whether internal marketing tends to influence the perception of bank employees regarding the strategic orientations of banks toward the market, brand and value. The authors also aimed to determine whether employees' organizational commitment mediates the relationship between internal marketing and the three strategic orientations and whether they influence bank employees' perception of obtaining a competitive advantage.Design/methodology/approachThe authors conducted a survey with 832 bank employees using an online questionnaire. The authors perfo

APA, Harvard, Vancouver, ISO, and other styles

14

Diana, Zavadska. "FORMATIONAL CHARACTERISTICS OF THE NEW MARKETING APPROACH IN BANKING AREA." Socio-economic research bulletin, no. 4 (55) (April 26, 2014): 150–56. https://doi.org/10.5281/zenodo.4457401.

Full text

Abstract:

The article determines the concept approaches on the marketing management in the bank institution. There was explored the evolution of the main parts of the marketing influence on the bank. There was provided the model of application of the new marketing complex “PRICT” in terms of information and innovative bank development. There were determined the features of the new marketing complex and particular features of the bank functioning based on the marketing science in the market area. The results of the explored research can be used by modern banks while providing effective strate

APA, Harvard, Vancouver, ISO, and other styles

15

van Esterik-Plasmeijer, Pauline W. J., and W. Fred van Raaij. "Banking system trust, bank trust, and bank loyalty." International Journal of Bank Marketing 35, no. 1 (2017): 97–111. http://dx.doi.org/10.1108/ijbm-12-2015-0195.

Full text

Abstract:

Purpose The purpose of this paper is to test a model of banking system trust as an antecedent of bank trust and bank loyalty. Six determinants of trust and loyalty are included: competence, stability, integrity, customer orientation, transparency, and value congruence. The study provides insights which determinants are crucial for explaining bank trust and bank loyalty, and thus for rebuilding trust and loyalty. Design/methodology/approach Survey among 1,079 respondents of 18 years and older in The Netherlands on person trust, system trust, bank trust, and their scores on determinants of trust

APA, Harvard, Vancouver, ISO, and other styles

16

Dr., Seema Singhal. "From Awareness to Loyalty: Marketing's Role in Shaping Consumer Perceptions in Banking." International Journal of Contemporary Research in Multidisciplinary 3, no. 1 (2025): 253. https://doi.org/10.5281/zenodo.15528590.

Full text

Abstract:

This research paper examines the critical role of marketing strategies in shaping consumer perceptions within India's private banking sector.  This study explores how marketing strategies influence consumer perceptions in the banking sector, from initial awareness to long-term loyalty. It examines branding, communication, and service quality as key drivers of trust and customer retention, highlighting the critical role of marketing in shaping consumer behavior in a competitive financial landscape. Through comprehensive analysis of Reserve Bank of India (RBI) data up to December 2023, this

APA, Harvard, Vancouver, ISO, and other styles

17

Yunita, Meriyanti, Wempy Banga, and Akhyar Abdullah. "PENGARUH RELATIONSHIP MARKETING TERHADAP KEPERCAYAAN NASABAH PADA PT. BANK MUAMALAT INDONESIA Tbk, CABANG KENDARI." Business UHO: Jurnal Administrasi Bisnis 1, no. 1 (2016): 106. http://dx.doi.org/10.52423/bujab.v1i1.9571.

Full text

Abstract:

This study aims to determine the effect of relationship marketing on customer confidence in PT. Bank Muamalat Indonesia Tbk Kendari Branch. The sample in this study are customers who are still active at PT. Bank Muamalat Indonesia Tbk Kendari Branch, totaling 40.The results showed that relationship marketing has a significant effect on customer confidence in PT. Bank Muamalat Indonesia Tbk. Kendari Branch. The better relationship marketing is done, the higher the customer's trust in the service at PT. Bank Muamalat Indonesia Tbk. Kendari Branch. Based on the results of this study it appears th

APA, Harvard, Vancouver, ISO, and other styles

18

Mulyadi, JMV. "Data envelopment analysis for profitability and marketing in the 10 largest banks in Indonesia." Indonesian Accounting Review 9, no. 2 (2019): 195. http://dx.doi.org/10.14414/tiar.v9i2.1817.

Full text

Abstract:

The higher competition in banking industry has pushed the banks to increase efficiency both their profitability and marketing. This study aims to assess the efficiency of the 10 largest banks in Indonesia both in terms of profitability and marketing period 2017-2018 using the Data Envelopment Analysis (DEA) method. The results show that from 2017 to 2018, there were 7 banks that consistently obtained good profitability levels. The average bank profitability performance decreased from 2017 to 2018. From the marketing side, with the first input approach, during 2017-2018 there were only 6 banks

APA, Harvard, Vancouver, ISO, and other styles

19

Kao, Danny Tengti, and Pei-Hsun Wu. "The impact of affective orientation on bank preference as moderated by cognitive load and brand story style." International Journal of Bank Marketing 37, no. 5 (2019): 1334–49. http://dx.doi.org/10.1108/ijbm-09-2018-0238.

Full text

Abstract:

Purpose The competition among banks in Taiwan is fierce. The financial services offered by banks are highly similar and banks attempt to devise a variety of marketing campaigns to gain brand preferences of bank clients. However, little research regarding bank marketing has applied the segmentation strategy to precisely target bank clients. The purpose of this paper is to explore the moderating roles of cognitive load and brand story style in the impact of bank clients’ affective orientation on brand preference of bank clients. Design/methodology/approach A total of 216 participants who have ba

APA, Harvard, Vancouver, ISO, and other styles

20

Adkhamovna, Sharipova Umidakhon, and Azimova Gulnoza Latifovna. "Analysis Of The Use Of Marketing Tools At The Current Stage Of Development Of The Banking Services Market." American Journal of Management and Economics Innovations 3, no. 06 (2021): 114–25. http://dx.doi.org/10.37547/tajmei/volume03issue06-18.

Full text

Abstract:

In order to understand the success of the world banks, we will analyze the marketing tools used by foreign specialists in the field of banking. At the same time, it is necessary to define the concepts of "bank marketing" and "bank marketing tools". Bank marketing is the process of regularly improving and improving the efficiency of the bank's activities with the help of a certain set of tools within the framework of the interaction marketing concept and taking into account the market strategy based on the opinion, preferences and needs of consumers.

APA, Harvard, Vancouver, ISO, and other styles

21

Basysyar, Fadhil M., Arif R. Dikananda, and Dian A. Kurnia. "Prediction of Bank Customer Potential Using Creative Marketing Based on Exploratory Data Analysis and Decision Tree Algorithm." Ingénierie des systèmes d information 27, no. 4 (2022): 597–604. http://dx.doi.org/10.18280/isi.270409.

Full text

Abstract:

Today's bank marketing uses traditional methods, using standard and boring ads to target prospects. Of course, this can impact the banking process, reducing the number of potential banking customers. Banks need to think outside the box and apply creative marketing ideas to drive their profitable marketing development and marketing success potential. Most consumers consider banking a daily necessity, and it is best to avoid it. If they can take a creative approach to bank marketing, that idea can change. Especially when bank marketing integrates creative bank marketing ideas such as gamificatio

APA, Harvard, Vancouver, ISO, and other styles

22

ACHOUR, Fella. "BANCATAKAFUL: THE TAKAFUL MARKETING BY BANKS." RIMAK International Journal of Humanities and Social Sciences 03, no. 02 (2021): 285–96. http://dx.doi.org/10.47832/2717-8293.2-3.22.

Full text

Abstract:

The integration between banks and insurance services leads the success of the Islamic financial system. Islamic banks or Islamic banks branches provide Takaful insurance services on behalf of the Takaful companies, whether they are affiliated with them or completely separate. The banks can offer these services at a lower cost to their customers or at the same cost as the takaful company. We concluded that the model of the relationship between the Takaful Company and the Islamic Bank does not play a significant role at all in influencing the quality, cost of the Takaful services provided by the

APA, Harvard, Vancouver, ISO, and other styles

23

Boadi, Isaac. "Determinants of Ghanaian banks’ credit to the “missing middle”: a supply side approach." International Journal of Bank Marketing 34, no. 6 (2016): 924–39. http://dx.doi.org/10.1108/ijbm-12-2015-0194.

Full text

Abstract:

Purpose The purpose of this paper is to use bank-level panel data to examine the determinants of Ghanaian banks credit to SMEs often referred to as the “Missing Middle.” Demands for bank credit by SMEs sector have been over flogged by researchers in recent times. Determinants of banks’ credit to SMEs from the supply side using most recent data for both micro (bank level) and macro (country) level data is a contribution to empirical literature. Design/methodology/approach The study employed the Generalized methods of moments using ten banks listed on the Ghana Stock Exchange to examine factors

APA, Harvard, Vancouver, ISO, and other styles

24

Alam, Md Mahbub, and Wan Sallha Yusuf. "DETERMINANTS OF BANK-SPECIFIC, BANK-RISK AND BANK STABILITY OF THE BANGLADESHI CONVENTIONAL BANKS." International Journal of Entrepreneurship and Management Practices 7, no. 25 (2024): 53–66. http://dx.doi.org/10.35631/ijemp.725006.

Full text

Abstract:

The primary objective of this research is to analyze the effect of bank-specific and risk determinants on conventional banks' z-scores in Bangladesh from 2011 to 2021. This study used panel linear regression and panel corrected standard error (PCSEs) to estimate the model. Capital adequacy, asset quality, income diversification, bank competition, managerial efficiency, and profitability (return on equity) are used as proxies for bank-specific and liquidity risk; Sensitivity to marketing risk is used as a proxy for bank risk, while the bank size is used as a control variable and Z-scores are us

APA, Harvard, Vancouver, ISO, and other styles

25

Wadhan, Wadhan. "EDUKASI MARKETING BANK SYARÎ’AH." AL-IHKAM: Jurnal Hukum & Pranata Sosial 6, no. 1 (2013): 91–106. http://dx.doi.org/10.19105/al-lhkam.v6i1.303.

Full text

Abstract:

Abstract: Marketing is a significant aspect to increase consumer trust. Hence, it is essential to educate the consumer with the lesson of the importance of syarî’ah products concerning the marketing aspects. In fact, many banks serves the customer with syariah service in Indonesia. The basic concept of spiritual marketing is the managements of creation, taste, heart and work (the implementation). Those concepts are under the guidence of faith integrity, obidience, and loyality to Allâh swt. The key of ethics and moral of business is truly placed on the doers. A Muslim busines manager must hold

APA, Harvard, Vancouver, ISO, and other styles

26

Md. Shahidul Islam, Zahid. "Marketing of Bank Services:." DIU Journal of Business and Entrepreneurship 3, no. 01 (2008): 60–72. http://dx.doi.org/10.36481/diujbe.v03i1.6zdwsb02.

Full text

Abstract:

This paper focuses on the financial product marketing strategies adopted by different Private Commercial Banks in Dhaka city with a view to identify what they are now doing in this regard and what are the future prospects of marketing of financial products. The financial service sector in Bangladesh is now quite competitive to deal with changing environment. A number of external forces have exerted influences on the sector, including socio-economic, regulatory and technological factors. Changes to regulatory environment undoubtedly have had the greatest impact on this sector. Technology has al

APA, Harvard, Vancouver, ISO, and other styles

27

Putri, Galuh Nadiya, Muhammad Iqbal Fasa, and Suharto Suharto. "MEGA MARKETING BANK SYARIAH." Jurnal Ilmiah Ekonomi, Manajemen dan Syariah 3, no. 1 (2024): 99–103. https://doi.org/10.55883/jiemas.v3i1.53.

Full text

Abstract:

Marketing is a significant aspect to increase consumer trust. Hence, it is essential to educate the consumer with the lesson of the importance of syarî’ah products concerning the marketing aspects. In fact, many banks serves the custo mer with syariah service in Indonesia. The basic concept of spiritual marketing is the, and loyality to Allâh swt. The key of ethics and moral of managements of creation, taste, heart and work (the implementation). Those concepts are under the guidence of faith integrity, obidience business is truly placed on the doers. A Muslim busines manager must hold tightly

APA, Harvard, Vancouver, ISO, and other styles

28

Dewindaru, Deanda, Anneke Syukri, Rahajeng Angelita Maryono, and Ulani Yunus. "Millennial customer response on social-media marketing effort, brand image, and brand awareness of a conventional bank in Indonesia." Linguistics and Culture Review 6 (January 2, 2022): 397–412. http://dx.doi.org/10.21744/lingcure.v6ns1.2068.

Full text

Abstract:

Due to the fierce competition in banking for raising funds, banks have been obliged to develop marketing strategies to attract new consumers, particularly millennials. The marketing communication strategy that is often applied by banks is the loyalty program that is informed through social media. One of the banks in Indonesia with a loyalty program is the Bank Tabungan Negara (Bank BTN) or State Savings Bank whose a more prominent brand image of credit products than savings. This study investigated the effect of Social-Media Marketing Efforts, Brand Awareness, and Brand Image on Millennial Cus

APA, Harvard, Vancouver, ISO, and other styles

29

Zheng, Yuanzi. "Prediction of the Effectiveness of Bank Marketing Strategies Using the XGBoost Model." Advances in Economics, Management and Political Sciences 170, no. 1 (2025): 17–28. https://doi.org/10.54254/2754-1169/2025.lh23975.

Full text

Abstract:

Currently, major banks are encountering significant challenges in a highly competitive environment characterized by declining interest rates and the underperformance of traditional marketing strategies. These challenges include customer churn, insufficient appeal to new customers, reduced profitability, lower marketing success rates, and increasing marketing costs. To enhance the effectiveness of bank marketing and reduce associated costs, this study leverages the bank marketing data set from Alibaba Cloud Tianchi. It introduces and analyzes key parameter concepts within the data set and perfo

APA, Harvard, Vancouver, ISO, and other styles

30

Schröder, Philipp. "Corporate social responsibility (CSR) website disclosures: empirical evidence from the German banking industry." International Journal of Bank Marketing 39, no. 5 (2021): 768–88. http://dx.doi.org/10.1108/ijbm-06-2020-0321.

Full text

Abstract:

PurposeContent analysis was used to examine the CSR disclosures of 78 bank websites based on four categories: environment and energy, human resources, customers and products and community involvement. Furthermore, sample units were grouped according to their characteristics, and nonparametric tests were employed to determine significant differences between these groups.Design/methodology/approachThis study (1) examines the extent of corporate social responsibility (CSR) disclosure on bank websites and (2) analyzes the relationship between online CSR disclosure and bank characteristics (i.e. si

APA, Harvard, Vancouver, ISO, and other styles

31

Suandi, Edi, Herri Herri, Yulihasri Yulihasri, and Syafrizal Syafrizal. "ETHICAL, INNOVATIVE, AND MOBLE : SHARIA BANKS AND FACTORS AFFECTING IST COMPETITIVE ADVANTAGE." Jurnal Ipteks Terapan 16, no. 1 (2022): 51–62. http://dx.doi.org/10.22216/jit.v16i1.615.

Full text

Abstract:

Competition between conventional banks and Islamic banks in Indonesia places Islamic banks as the second choice, even though this country is a country with the largest Muslim population in the world. The government argues that this is due to the inability to reach the market, weak risk management, and low quality of technology. Whether this statement is true or not has not been scientifically explored. These three problems can be covered in the concept of Islamic marketing ethics, entrepreneurial marketing, and convergence marketing. This study examines how these three variables influence the

APA, Harvard, Vancouver, ISO, and other styles

32

Farouk, Dr BRAHIMI. "The Impact of Internal Marketing Procedures on Banking Service Quality A Study of a Sample of Banks Operating in Biskra." International Journal of Research and Innovation in Social Science VIII, no. II (2024): 784–99. http://dx.doi.org/10.47772/ijriss.2024.802055.

Full text

Abstract:

This study delved into analyzing the impact of internal marketing procedures on the quality of banking services, using a sample of banks operating in Biskra. A random sample of 33 individuals from the employees of the following banks (Bank of Salam, Bank of Agriculture and Rural Development, Algerian Popular Credit Bank) was selected. To achieve the study’s objectives, a questionnaire was designed as a data collection tool, and appropriate statistical tests and tools within (SPSS.V 20) were used. The study distributed and retrieved 33 valid questionnaires for analysis. The study reached severa

APA, Harvard, Vancouver, ISO, and other styles

33

Yulianto, Arief. "MEMBANGUN KEMITRAAN BANK SYARIAH DENGAN PENDEKATAN SHARIAH MARKETING." Walisongo: Jurnal Penelitian Sosial Keagamaan 19, no. 1 (2011): 197. http://dx.doi.org/10.21580/ws.19.1.218.

Full text

Abstract:

<p class="IIABSBARU1">Amidst the competitions among shariah bank demanding the shariah bank to have marketing strategies in order to keep a sustainable relation between bank and customers. It was revealed from this research that some variables: product attributes, the quality of service to the Islamic approach to marketing, reputation, satisfaction, affective commitment, continuous commitment and customer loyalty can be accepted as the decisive variables in deciding the good marketing relationship between shariah bank and customers.</p><p class="IKa-ABSTRAK">***</p>Di

APA, Harvard, Vancouver, ISO, and other styles

34

Moghavvemi, Sedigheh, Su Teng Lee, and Siew Peng Lee. "Perceived overall service quality and customer satisfaction." International Journal of Bank Marketing 36, no. 5 (2018): 908–30. http://dx.doi.org/10.1108/ijbm-06-2017-0114.

Full text

Abstract:

Purpose Foreign and local banks in Malaysia are competing in terms of skilled staff, innovative products and services, rendering quality services and customer satisfaction. The purpose of this paper is to examine the overall service quality and customer satisfaction of both foreign and local banks. Design/methodology/approach The data used to test the hypothesis were collected from 748 foreign and local bank customers in Malaysia. The research model was analysed using a structural equation modelling technique. Findings Results show that knowledge and staff competencies, as well as convenience

APA, Harvard, Vancouver, ISO, and other styles

35

Valentyn, Khmarskyi, and Roman Pavlov. "Relation between marketing expenses and bank’s financial position: Ukrainian reality." Benchmarking: An International Journal 24, no. 4 (2017): 903–33. http://dx.doi.org/10.1108/bij-02-2016-0026.

Full text

Abstract:

Purpose The purpose of this paper is to determine relation between marketing expenses and bank’s financial position. Factor and cluster analyses were applied to unify different financial variables into financial clusters. Each cluster has specific long-term and short-term financial position and is allocated to appropriate rating position of new rating system. Using rating positions, it is possible to determine whether overall bank position is fragile or stable, and which financial position is vulnerable. Comparing marketing expenses with financial positions, it is possible to evaluate how effe

APA, Harvard, Vancouver, ISO, and other styles

36

Siti Rohmawati, Kusjuniati, and R. Agrosamdhyo. "Marketing Mix Strategy for Mitraguna Berkah Financing Products at Bank Syariah Indonesia Renon Denpasar Branch Office." International Conference on Education, Social Sciences and Technology (ICESST) 2, no. 1 (2023): 99–103. http://dx.doi.org/10.55606/icesst.v2i2.304.

Full text

Abstract:

Bank Syariah Indonesia Renon Denpasar Branch Office as an institution engaged in the financial sector is certainly inseparable from marketing strategies as a support for its growth and development. The marketing strategy aims to support banks in achieving success and as a measure of banking performance. So that a marketing mix is also needed to achieve banking goals and objectives so that it can increase the number of customers in the bank. The focus of the research 1. How is the marketing mix strategy of mitraguna blessing financing products in increasing the number of customers at PT Bank Sy

APA, Harvard, Vancouver, ISO, and other styles

37

Alquradaghi, Bahnaz Ali. "The 7 Ps` In the Websites of Qatari Banks." Journal of Management and Science 1, no. 2 (2013): 191–208. http://dx.doi.org/10.26524/jms.2013.25.

Full text

Abstract:

This research is an attempt to discover the extent of availability of the marketing mix elements in the webpages of some of the Qatari banks, in order to assess the degree of development in this area, and if they are able to take advantage of existing technologies in this field. I have discovered that the Qatari Banks, under consideration in this study, are very interested in the internet and have a desire to use this technology and have actually been using it since 2010.The elements of the marketing mix in services are 7, namely: product, price, place, people, promotion, physical evidence and

APA, Harvard, Vancouver, ISO, and other styles

38

Setyono, Langgeng. "PENGARUH ISLAMIC MARKETING TERHADAP KEPUASAN DAN LOYALITAS NASABAH PADA BANK MUAMALAT CABANG MALANG." Journal Publicuho 4, no. 2 (2021): 239. http://dx.doi.org/10.35817/jpu.v4i2.17704.

Full text

Abstract:

Indonesia is a country with a majority Muslim population. In the context of Indonesian’s, Muslims constitute a very large market share for marketing products, especially Islamic products. One of the products based on Islamic values is Islamic Bank. In Indonesia, Bank Muamalat is the first bank in existence. With such a large Muslim population, on the other hand, Islamic banks do not hold market share in the national banking industry. Islamic banks lag behind other conventional banks. Therefore, a strategy is needed to increase that market share. Islamic marketing is a strategy that can be used

APA, Harvard, Vancouver, ISO, and other styles

39

Valiev, E. N., and E. N. Veysov. "Bank Marketing: Features, New Trends, and Prospects." Economics and Management, no. 7 (September 15, 2019): 83–88. http://dx.doi.org/10.35854/1998-1627-2019-7-83-88.

Full text

Abstract:

The importance of the subject of this study is attributable to the need of developing the theory and practice of formation of bank marketing, its features and new trends associated with this concept. Prospects for the development of banks and their ability to quickly and efficiently address new challenges presented by the market can be determined through modern forms, methods of management and creative use of financial marketing opportunities.Aim. The presented study aims to examine the specific aspects, principles, conditions, factors of emergence, and prospects for the development of bank ma

APA, Harvard, Vancouver, ISO, and other styles

40

Zhang, Quanda, Rashmi Arora, and Sisira Colombage. "The determinants of bank branch location in India: an empirical investigation." International Journal of Bank Marketing 39, no. 5 (2021): 856–70. http://dx.doi.org/10.1108/ijbm-07-2020-0395.

Full text

Abstract:

PurposeBank branching plays a significant role in a wide range of economic activities. Existing studies on determinants of bank branching activities largely focus on developed countries; studies devoted to developing countries are scant. The purpose of this paper is to examine the determinants of bank branching activities in one of the largest developing country India.Design/methodology/approachThe authors employ a unique longitudinal data to study the determinants of bank branch location in India. These data are collected at the state level covering 25 Indian states for the period 2006–2017.

APA, Harvard, Vancouver, ISO, and other styles

41

Lundberg, Heléne. "Bank relationships’ contributions to SME export performance." International Journal of Bank Marketing 37, no. 5 (2019): 1143–64. http://dx.doi.org/10.1108/ijbm-05-2018-0115.

Full text

Abstract:

Purpose The purpose of this paper is to examine to what extent, and in what ways, various types of bank support improve small and medium-sized enterprise (SME) export performance. It contributes to bank marketing and international marketing theory and practice by clarifying bank contributions to SME export performance at the firm level. Design/methodology/approach The study method is an on-site survey, encompassing 135 manufacturing Swedish SMEs. Five hypotheses are tested using ordinary least squares regression. Findings The higher the export performance, the greater the importance attributed

APA, Harvard, Vancouver, ISO, and other styles

42

Imanurrovi, Fithrotul, and Risdiana Himmati. "Pengaruh Layanan Frontliner dan Relationship Marketing Terhadap Loyalitas Nasabah pada Bank Muamalat Indonesia Kantor Cabang Pembantu Madiun." EKSISBANK: Ekonomi Syariah dan Bisnis Perbankan 7, no. 2 (2023): 210–23. http://dx.doi.org/10.37726/ee.v7i2.866.

Full text

Abstract:

Persaingan antara bank syariah dan bank konvensional dalam mengumpulkan nasabah untuk menggunakan produknya semakin ketat. Bank syariah, khususnya Bank Muamalat Indonesia KCP Madiun juga terus berupaya meningkatkan layanannya untuk dapat mempertahankan nasabah. Bagi Bank Muamalat Indonesia KCP Madiun, keberadaan nasabah yang setia dan loyal sangat penting karena dapat menggambarkan besarnya profitabilitas dan citra perusahaan dimata publik. Dengan kualitas pelayanan yang baik, kepercayaan yang penuh dari nasabah, komitmen yang erat, komunikasi yang baik, dan penanganan masalah yang ramah dan t

APA, Harvard, Vancouver, ISO, and other styles

43

Bailey, Ainsworth Anthony, Faisal Albassami, and Soad Al-Meshal. "The roles of employee job satisfaction and organizational commitment in the internal marketing-employee bank identification relationship." International Journal of Bank Marketing 34, no. 6 (2016): 821–40. http://dx.doi.org/10.1108/ijbm-06-2015-0097.

Full text

Abstract:

Purpose The purpose of this paper is to assess the impact of a global measure of internal marketing on bank employee job satisfaction and employee commitment to the bank. In addition, the authors assessed the subsequent impact of job satisfaction and employee commitment on employee-bank identification. The dual mediating role of job satisfaction and employee commitment in the internal marketing-employee bank identification relationship was also explored. Design/methodology/approach Using self-administered questionnaires, the authors collected data from a convenience sample of Saudi Arabian ban

APA, Harvard, Vancouver, ISO, and other styles

44

Hodro, Hariratun, and Dahruji . "KUR Product Marketing Model at PT. UPS Bangkalan Sharia Pawnshop." JOURNAL OF SHARIA ECONOMICS 5, no. 2 (2023): 137–49. https://doi.org/10.35896/jse.v5i2.666.

Full text

Abstract:

Sharia pawnshops are financial institutions. this Financial Institution divided into two, namely Islamic financial institutions, banks and institutions Non-Bank Sharia Finance. Sharia financial institutions banks are bodies businesses that carry out activities in the financial sector by collecting funds, funds from the community in the form of savings and giving back society in the form of loans. Meanwhile, non-bank sharia financial institutions are businesses that operate in the financial sector, either directly or indirectly, collecting funds by issuing securities and distributing them to th

APA, Harvard, Vancouver, ISO, and other styles

45

Demko, Mariana. "Development of integrated marketing Internet communications in the activity of Ukrainian banks." Marketing and Digital Technologies 5, no. 1 (2021): 101–12. http://dx.doi.org/10.15276/mdt.5.1.2021.6.

Full text

Abstract:

In modern conditions the Internet is developing rapidly. Marketing communications on the Internet is one of the main elements of Internet marketing of banking institutions and an important element in establishing relationships with target audiences and managing them, informing customers, improving the image of the bank. It is determined that the Internet today covers the information, communication and logistics areas of marketing communications of banks. The paper identifies the areas of integrated marketing Internet-communications in the activities of banks and their main elements to present

APA, Harvard, Vancouver, ISO, and other styles

46

Sukartono, Sri, Eddy Jusuf, and Juanim Juanim. "Analisis Pengembangan Strategi Pemasaran Berbasis Pasar dalam Upaya Meningkatkan Kinerja Pemasaran Bank Sampah (Studi Kasus Bank Sampah Bersinar Kabupaten Bandung Jawa Barat)." Journal of Management and Bussines (JOMB) 6, no. 3 (2024): 941–62. http://dx.doi.org/10.31539/jomb.v6i3.8322.

Full text

Abstract:

This research explores various waste management models with a focus on Waste Banks as one solution to reduce waste problems. Conducted at the Bersinar Waste Bank, Bandung, this research was qualitative using the Exploratory Research method and snowball sampling interviews with leaders, employees and customers of the Bersinar Waste Bank as key informants. Adopting the 7P Marketing Strategy concept (Product, Price, Place, Promotion, People, Process, Physical Evidence) with the STP (Segmenting, Targeting, Positioning) approach by Philip Kotler and Keller (2016), this research also applies SWOT an

APA, Harvard, Vancouver, ISO, and other styles

47

Gharios, Robert, and Bashar Abu Khalaf. "Digital Marketing’s Effect on Middle East and North Africa (MENA) Banks’ Success: Unleashing the Economic Potential of the Internet." Sustainability 16, no. 18 (2024): 7935. http://dx.doi.org/10.3390/su16187935.

Full text

Abstract:

One new factor driving the banking industry towards long-term, high-quality growth is digital marketing, which has arisen within the framework of the digital economy. The purpose of this research is to examine the effect of digital marketing on the financial results of MENA banks from 2010 to 2023. The research examines the impact of digital marketing techniques on the effectiveness of financial institutions through Tobit regression analysis, taking into account and controlling for sustainable practices (ESG), bank-specific characteristics (capital adequacy, bank size, liquidity, and cost effi

APA, Harvard, Vancouver, ISO, and other styles

48

Nadia Calista, Hana Haifa Rahma, and Alyssa Rasheedah Cahaya Bintang. "Strategi dan Taktik Marketing Communication Bank Danamon dalam Meningkatkan Brand Awareness." IKOMIK: Jurnal Ilmu Komunikasi dan Informasi 3, no. 2 (2023): 11–16. http://dx.doi.org/10.33830/ikomik.v3i2.5819.

Full text

Abstract:

Seiring berkembangnya waktu, pertumbuhan berbagai sektor industri di Indonesia semakin pesat. Salah satu sektor industri tersebut adalah perbankan. Marketing public relations merupakan sebuah divisi yang berfungsi sebagai pembuat dan pengatur strategi dalam menjalankan taktik - taktik nya guna membuat perusahaan dan produknya mendapatkan reputasi baik yang nantinya akan menstimulasi pendapatan laba perusahaan. Pada Bank Danamon, marketing public relations dinamakan marketing communication dengan tugas dan fungsi yang serupa. Tujuan dari penelitian ini adalah untuk mengetahui strategi dan takti

APA, Harvard, Vancouver, ISO, and other styles

49

Mbama, Cajetan I., and Patrick O. Ezepue. "Digital banking, customer experience and bank financial performance." International Journal of Bank Marketing 36, no. 2 (2018): 230–55. http://dx.doi.org/10.1108/ijbm-11-2016-0181.

Full text

Abstract:

Purpose The purpose of this paper is to examine customers’ perceptions of digital banking (DB), customer experience, satisfaction, loyalty and financial performance (FP) in UK banks. Design/methodology/approach The research consists of a survey of UK bank customers’ perceptions of the above themes; use of banks’ financial reports to obtain FP ratios; multivariate factor analysis; structural equation modelling; and analysis of variance tests to explore research hypotheses on the relationships among the study factors. Findings The main factors which determine customer experience in DB are servic

APA, Harvard, Vancouver, ISO, and other styles

50

Zhuang, Keran. "Research on the E-commerce Platform Marketing Strategy Based on the Relevant Bank E-commerce Platforms in China." Highlights in Business, Economics and Management 21 (December 12, 2023): 400–405. http://dx.doi.org/10.54097/hbem.v21i.14496.

Full text

Abstract:

With the development of the Internet, science, and technology, the Internet has penetrated all aspects of the national economy. The amazing sales of "Double Eleven" in 2012 tell the world that in the era of e-commerce, every day is a shopping carnival. E-commerce giants rely on e-commerce platforms to launch an impact on banks, banks in the opposite direction but also started e-commerce. Research methods Single case study method was used. Taking the e-commerce platforms Shanrong Commerce and Global E-Trade Service built by China Construction Bank and Industrial and Commercial Bank of China as

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!