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Journal articles on the topic 'Bank relationship marketing'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

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1

Yunita, Meriyanti, Wempy Banga, and Akhyar Abdullah. "PENGARUH RELATIONSHIP MARKETING TERHADAP KEPERCAYAAN NASABAH PADA PT. BANK MUAMALAT INDONESIA Tbk, CABANG KENDARI." Business UHO: Jurnal Administrasi Bisnis 1, no. 1 (2016): 106. http://dx.doi.org/10.52423/bujab.v1i1.9571.

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This study aims to determine the effect of relationship marketing on customer confidence in PT. Bank Muamalat Indonesia Tbk Kendari Branch. The sample in this study are customers who are still active at PT. Bank Muamalat Indonesia Tbk Kendari Branch, totaling 40.The results showed that relationship marketing has a significant effect on customer confidence in PT. Bank Muamalat Indonesia Tbk. Kendari Branch. The better relationship marketing is done, the higher the customer's trust in the service at PT. Bank Muamalat Indonesia Tbk. Kendari Branch. Based on the results of this study it appears th

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Ifediba, Emmanvitalis Emeka, and Sebastian Chibunna Anumege. "RELATIONSHIP MARKETING AS A TOOL FOR GAINING COMPETITIVE EDGE AND PROFITABILITY IN THE BANKING INDUSTRY: AN EMPIRICAL ANALYSIS." Cognizance Journal of Multidisciplinary Studies 1, no. 6 (2021): 1–19. https://doi.org/10.47760/cognizance.2021.v01i06.001.

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<strong><em>This study was carried out to examine how relationship marketing servers as a tool for profitability in banking industry in Nigeria. This study investigated ten (10) commercial licensed banks which were chosen at random from different locations in Lagos State: Zenith Bank, First Bank, United Bank for Africa plc, Access Diamond, Sterling Bank, Heritage Bank, Polaris Bank, Wema Bank, Guarantee Trust Bank and First city monumental plc. The study employed primary data collected in ensuring that valuable data were obtained for the data analysis. A total number of one hundred and twenty

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Okonkwo, Chinwendu Deborah, and Geraldine Ugwuonah. "Improving Bank Customers’ Satisfaction through Relationship Marketing Practices." International Journal of Marketing Research Innovation 3, no. 1 (2019): 30–36. http://dx.doi.org/10.46281/ijmri.v3i1.333.

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In recent times, since the cost of retaining an existing customer has been confirmed to exceed that of acquiring new ones, the emphasis has been on retaining existing customers. This study examines how bank customers’ satisfaction could be improved through some specific relationship marketing practices. This study focused on three banks within Enugu metropolis in Nigeria. The descriptive research design was adopted.384 self-administered, structured questionnaires were distributed, out of which 332 copies were returned. Data was presented using frequencies and cross tabulations. One-sample t-te

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Juju, Undang, and Tatang Supriadi. "MARKETING MIX STRATEGY, MARKETING RELATIONSHIP STRATEGY, AND MARKETING PERFORMANCE: THE MEDIATING ROLE OF COMPETITIVE ADVANTAGE." Jurnal Riset Bisnis dan Manajemen 17, no. 1 (2024): 29–40. http://dx.doi.org/10.23969/jrbm.v17i1.12062.

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The purpose of this study is to determine the Effect of Marketing Mix Strategies and Marketing Relationship Strategies on Competitive Advantage and Its Implications for Marketing Performance Partially and Simultaneously. The method used in this study is a verifiative method with a quantitative approach. This research is a causal/verifiative research because it intends to determine the relationship between the above research variables with causal relationships so that there are independent variables (influencing variables) and dependent variables (influenced). comparative, associative and struc

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Abdelkader, Ahmed, Howard Jackson, and John Cook. "Determinants and Antecedents of Relationship Marketing Orientation." International Journal of Customer Relationship Marketing and Management 1, no. 4 (2010): 22–43. http://dx.doi.org/10.4018/jcrmm.2010100102.

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This study investigates the extent of Relationship Marketing Orientation (RMO) in the banking sector of Egypt. The need to deliver a superior value to bank customers has assumed paramount importance as competition intensifies at a fast pace and local consumers become more demanding. This study attempts to answer whether the bank’s ownership style will influence the extent of the bank’s relationship marketing orientation. This empirical study of 32 Egyptian banks is based on the antecedents and determinants of RMO elected from the literature. Findings suggest that different ownership of a bank

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Bailey, Ainsworth Anthony, Faisal Albassami, and Soad Al-Meshal. "The roles of employee job satisfaction and organizational commitment in the internal marketing-employee bank identification relationship." International Journal of Bank Marketing 34, no. 6 (2016): 821–40. http://dx.doi.org/10.1108/ijbm-06-2015-0097.

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Purpose The purpose of this paper is to assess the impact of a global measure of internal marketing on bank employee job satisfaction and employee commitment to the bank. In addition, the authors assessed the subsequent impact of job satisfaction and employee commitment on employee-bank identification. The dual mediating role of job satisfaction and employee commitment in the internal marketing-employee bank identification relationship was also explored. Design/methodology/approach Using self-administered questionnaires, the authors collected data from a convenience sample of Saudi Arabian ban

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Imanurrovi, Fithrotul, and Risdiana Himmati. "Pengaruh Layanan Frontliner dan Relationship Marketing Terhadap Loyalitas Nasabah pada Bank Muamalat Indonesia Kantor Cabang Pembantu Madiun." EKSISBANK: Ekonomi Syariah dan Bisnis Perbankan 7, no. 2 (2023): 210–23. http://dx.doi.org/10.37726/ee.v7i2.866.

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Persaingan antara bank syariah dan bank konvensional dalam mengumpulkan nasabah untuk menggunakan produknya semakin ketat. Bank syariah, khususnya Bank Muamalat Indonesia KCP Madiun juga terus berupaya meningkatkan layanannya untuk dapat mempertahankan nasabah. Bagi Bank Muamalat Indonesia KCP Madiun, keberadaan nasabah yang setia dan loyal sangat penting karena dapat menggambarkan besarnya profitabilitas dan citra perusahaan dimata publik. Dengan kualitas pelayanan yang baik, kepercayaan yang penuh dari nasabah, komitmen yang erat, komunikasi yang baik, dan penanganan masalah yang ramah dan t

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Kaur, Gurjeet, and Shruti Gupta. "Business Orientation of Indian Consumer Banking." Global Business Review 13, no. 3 (2012): 481–507. http://dx.doi.org/10.1177/097215091201300309.

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The study analyzes the overall business orientation of Indian consumer banks by examining five important business philosophies, namely, production orientation, selling orientation, customer orientation, market orientation and relationship marketing orientation. It throws light on the extent to which each business orientation is followed by Indian banks. All the 39 branches of Jammu and Kashmir Bank Pvt. Ltd (JKB), 13 of State Bank of India (SBI) and 17 of Punjab National Bank (PNB) functioning in Jammu city respectively were contacted. The study found that Indian banks are purely customer orie

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Parsana, Dewa Nyoman Wiesdya Danabrata, and I. Gusti Ayu Ketut Giantari. "PERAN CUSTOMER SATISFACTION MEMODERASI PENGARUH RELATIONSHIP MARKETING TERHADAP CUSTOMER LOYALTY (Studi pada PT. Bank BRI Cabang Gatot Subroto Denpasar)." E-Jurnal Manajemen Universitas Udayana 9, no. 5 (2020): 1656. http://dx.doi.org/10.24843/ejmunud.2020.v09.i05.p01.

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Tujuan penelitian ini adalah untuk menjelaskan pengaruh customer satisfaction dan relationship marketingterhadap customer loyalty serta untuk menjelaskan customer satisfactionmemoderasi pengaruh relationship marketingterhadap customer loyalty pada PT. Bank BRI Cabang Gatot Subroto Denpasar. Penelitian ini dilakukan di PT. Bank BRI Cabang Gatot Subroto Denpasar. Populasi penelitian ini adalahseluruh nasabah PT. Bank BRI Cabang Gatot Subroto Denpasar. Pengambilan sampel menggunakan metode purposive sampling. Teknik analisis data yang digunakan adalah MRA.Hasil penelitian menunjukkan bahwa relati

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Mazzarolo, Aloisio Henrique, Emerson Wagner Mainardes, and Danilo Soares Montemor. "Effects of internal marketing on strategic orientations in the banking sector." International Journal of Bank Marketing 39, no. 5 (2021): 810–33. http://dx.doi.org/10.1108/ijbm-08-2020-0437.

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PurposeThe purpose of this study was to assess whether internal marketing tends to influence the perception of bank employees regarding the strategic orientations of banks toward the market, brand and value. The authors also aimed to determine whether employees' organizational commitment mediates the relationship between internal marketing and the three strategic orientations and whether they influence bank employees' perception of obtaining a competitive advantage.Design/methodology/approachThe authors conducted a survey with 832 bank employees using an online questionnaire. The authors perfo

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Andersen, Poul Houman, and Anne Ellerup Nielsen. "Making friends with your Money? - A semiotic analysis of relationship communication strategies in the financial sector." HERMES - Journal of Language and Communication in Business 14, no. 27 (2017): 31. http://dx.doi.org/10.7146/hjlcb.v14i27.25648.

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Hand in hand with the increased competition in the financial sector, relationship marketing has become an important part of general bank marketing. Relationship marketing is concerned with the initiation and management of long-term customer relationships through the development of loyalty programmes. However, so far little focus has been on the communication of the marketing brand, with respect to the bank's communicative starting point for pursueing such strategies. This paper addresses the communicative platform of banks as pursuers of relationship marketing strategies. Using a semiotic mapp

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БОРИСОВА, О. И., and Г. И. НИКИФОРОВА. "South Korean Banking Marketing Technologies." Vestnik of North-Eastern Federal University. Series "Economics. Sociology. Culturology", no. 1(29) (April 3, 2023): 27–31. http://dx.doi.org/10.25587/svfu.2023.22.87.003.

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Успех коммерческих банков в любой стране зависит от объема продаж своих услуг и товаров, способности привлечения новых клиентов, удержания имеющейся доли рынка, конкурентоспособности, скорости адаптации к кризисам, новым рыночным условиям и научным достижениям. Банковский маркетинг в современных условиях становится абсолютно необходимой технологией для успешного развития любого финансового-кредитного учреждения. Грамотное изучение и применение опыта зарубежных банков позволит отечественным совершенствовать используемые маркетинговые технологии, тем самым развиваться быстрее. Целью статьи высту

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Dahlstrom, Robert, Arne Nygaard, Maria Kimasheva, and Arne M. Ulvnes. "How to recover trust in the banking industry? A game theory approach to empirical analyses of bank and corporate customer relationships." International Journal of Bank Marketing 32, no. 4 (2014): 268–78. http://dx.doi.org/10.1108/ijbm-03-2014-0042.

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Purpose – Trust is a crucial element of a viable banking industry. In the corporate market though, the characteristics of the relationships between each corporate customer and the bank is a double-sided problem. Both parties might trust the other or choose to behave opportunistically. The paper aims to discuss these issues. Design/methodology/approach – The authors have analyzed the effects of inter-organizational trust and opportunism on the perception of risk. The paper presents a structural equations model based on a prisoner's dilemma logic to analyze the unique effects of trust between co

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Mudondo, C. D., and K K Govender. "The Impact of Social Media Marketing on Zimbabwean Commercial Bank Customers Behaviour." Restaurant Business 118, no. 10 (2019): 373–90. http://dx.doi.org/10.26643/rb.v118i10.9332.

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While research has underscored the benefits of social media marketing, organizations including banks, still fail to justify their continued investment on social media marketing, mainly because its impact on customer behaviour remains unclear. Thus, this study aimsto establish the impact of social media marketing (SMM) on Zimbabwean commercial bank customers’ behaviour, from a Social Exchange Theory (SET) perspective. The objectives included determining the influence of the SET determinants inherent in SMM on commercial bank customers’ satisfaction; loyalty and repurchase intentions. A quantita

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Eriksson, Kent, and Cecilia Hermansson. "How relationship attributes affect bank customers’ saving." International Journal of Bank Marketing 37, no. 1 (2019): 156–70. http://dx.doi.org/10.1108/ijbm-09-2017-0194.

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PurposeThe purpose of this paper is to determine how three relational attributes – duration, context and trust – are subjectively perceived by bank customers, and how these affect their saving behavior, as defined by monthly flows to mutual funds and the financial products bought and held in stock.Design/methodology/approachThe authors use a combination of unique bank register and subjective survey data, and a structural equation model for theory development. Four constructs are developed to estimate the structural model, i.e. saving behavior, duration, context and trust.FindingsThe authors fi

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Susanti, Popo, Darwin Lie, Marisi Butarbutar, and Efendi Efendi. "PENGARUH IMPLEMENTASI RELATIONSHIP MARKETING TERHADAP LOYALITAS NASABAH PADA PT. BANK QNB KESAWAN, Tbk CABANG PEMATANGSIANTAR." Maker: Jurnal Manajemen 1, no. 1 (2018): 63–68. http://dx.doi.org/10.37403/maker.v1i1.9.

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Penelitian ini menggunakan metode deskriptif kualitatif dan deskriptif kuantitatif. Populasi pada penelitian ini ialah nasabah loyalitas pada PT. Bank QNB Kesawan, Tbk Cabang Pematangsiantar. Variabel bebas pada penelitian ini ialah implementasi relationship marketing, dan loyalitas nasabah sebagai variabel terikatnya. Pengumpulan data dilakukan dengan observasi, kuesioner, wawancara dan dokumentasi. Teknik analisis yang digunakan ialah regresi linier sederhana, koefisien korelasi dan determinasi, dan pengujian hipotesis.Hasil penelitian dapat disimpulkan sebagai berikut: 1) Implementasi relat

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A.Y.Ketti, Ramalingam, Alphonse Lima, and Alphonse Lisha. "A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT IN STATE BANK OF INDIA (WITH SPECIALREFERENCE TO COIMBATORE)." International Journal of Marketing & Financial Management 3, no. 1 (2014): 73–93. https://doi.org/10.5281/zenodo.10807284.

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<strong>Abstract</strong> Today banks are dealing with several challenges including global competition for Deposits, Loans, and underwriting fees, increasing customer demands, shrinking profit margins: and need to keep up with the new technologies. Banks have realized the importance of Customer relationship management (CRM) and its potential to help them to acquire new customers, retain existing ones, and maximize their lifetime value.  Bank s has realized that CRM is the only solution to help them to maintain a long term relationship with their customers. On the other hand, maintaining r

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Ginting, Albertino Persadanta, I. Gusti Ayu Ketut Giantari, and Ida Bagus Sudiksa. "PERAN KEUNGGULAN BERSAING DALAM MEMEDIASI CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP KINERJA PEMASARAN (Studi Kasus Pada Bank Perkreditan Rakyat se-Provinsi Bali)." E-Jurnal Manajemen Universitas Udayana 9, no. 2 (2020): 508. http://dx.doi.org/10.24843/ejmunud.2020.v09.i02.p06.

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The purpose of this study is to explain the relationship between customer relationship management on the marketing performance of Rural Bank of Bali province and competitive advantage as mediating variables. The variables examined in this study are customer relationship management, marketing performance and competitive advantage. The number of samples obtained was 120 marketing staff, Marketing Manager or owner of Rural Credit Bank in Bali Province. Data were collected through questionnaires. The analysis technique test using path analysis. Based on the analysis found the result that customer

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Medberg, Gustav, and Kristina Heinonen. "Invisible value formation: a netnography in retail banking." International Journal of Bank Marketing 32, no. 6 (2014): 590–607. http://dx.doi.org/10.1108/ijbm-03-2014-0041.

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Purpose – The purpose of this paper is to explore value formation in the customer-bank relationship outside the line of visibility of service encounters. The customer's own context has been overlooked by the bank marketing literature as it is traditionally focused on value created by the service process and outcome. Design/methodology/approach – Positioned within the customer dominant logic, a netnography was conducted to explore how bank relationships are realised in customers’ own contexts and experiences. A total of 579 postings from discussions of retail banking in 18 online communities we

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Ruswanti, Endang, and Widiyanti Permata Lestari. "The Effect of Relationship Marketing towards Customers' Loyalty Mediated by Relationship Quality (Case Study in Priority Bank in Niaga)." DeReMa (Development Research of Management): Jurnal Manajemen 11, no. 2 (2016): 191. http://dx.doi.org/10.19166/derema.v11i2.230.

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<p>A large number of banks let people be more free in choosing the best bank for their needs. People can freely switch from one bank to another which makes the loyalty level of bank customers decrease, even though the efforts and cost spent for maintaining the customers is cheaper than the efforts and cost spent on getting new customers. Relationship is one of the answers to the problem, relationship marketing is a marketing principle which emphasizes and takes effort in maintaining good long term relationship with customers. This research aims to, analyze the influence competence, commu

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Gultom, Dea Andreas Pratama, and Fatchur Rohman. "PENGARUH RELATIONSHIP MARKETING TERHADAP LOYALITAS PELANGGAN." Jurnal Manajemen Pemasaran dan Perilaku Konsumen 1, no. 3 (2022): 299–309. http://dx.doi.org/10.21776/jmppk.2022.01.3.03.

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One of the concepts that can be used to increase customer loyalty is the concept of a customer-oriented company. Especially for companies engaged in services, the services provided to consumers are very crucial. One strategy that can be used to increase customer loyalty is by implementing a relationship marketing strategy. The objective of this explanatory research is to identify the effects of relationship marketing on the loyalty of Bank Sinarmas’ customers. the sample of this research is 100 respondents, selected using non-probability sampling method and purposive sampling technique. The da

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Mbama, Cajetan I., and Patrick O. Ezepue. "Digital banking, customer experience and bank financial performance." International Journal of Bank Marketing 36, no. 2 (2018): 230–55. http://dx.doi.org/10.1108/ijbm-11-2016-0181.

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Purpose The purpose of this paper is to examine customers’ perceptions of digital banking (DB), customer experience, satisfaction, loyalty and financial performance (FP) in UK banks. Design/methodology/approach The research consists of a survey of UK bank customers’ perceptions of the above themes; use of banks’ financial reports to obtain FP ratios; multivariate factor analysis; structural equation modelling; and analysis of variance tests to explore research hypotheses on the relationships among the study factors. Findings The main factors which determine customer experience in DB are servic

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Taghieh, Sediegheh, and Seyed Keivan Khatami. "Effectiveness techniques of resources and expenditures marketing." Ciência e Natura 37 (December 19, 2015): 08. http://dx.doi.org/10.5902/2179460x20748.

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Marketing is one of the strategies which can increase bank revenues. Principles and techniques of marketing in view of their applied approaches with regard to bank′s financial resources and expenditures and the kind of relationship with clients and practical solutions in order to change and improve clich′e behaviors can be as one of the effective tools in the improvement of behavioral patterns of today′s competitive environment. Progress of relationship marketing in bank can be done in line of developing relationship with clients. keeping relationship with clients is a long-term phenomenon and

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Govindarajo, Normala S. "Relationship Marketing and Service Quality in Bank Muscat Oman (Sayarati Loans)." Information Management and Business Review 5, no. 12 (2013): 568–76. http://dx.doi.org/10.22610/imbr.v5i12.1089.

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Sultanate of Oman is one of the prominent GCC Countries with a population of around 3 million. With assets worth over USD 15 billion, Bank Muscat (SAOG) is the leading financial services provider in Oman with a strong presence in Corporate Banking, Retail Banking, Investment Banking, Treasury, Private Banking and Asset Management. This paper looks into the â€œRELATIONSHIP MARKETING AND SERVICE QUALITY IN BANK MUSCAT OMAN (Sayaratti Loans)â€. The quality of customer service is the key indicator of the performance of the different branches of the Bank. Banks in the current scenario is increasin

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OLUMOKO, Tajudeen Abayomi. "CUSTOMER RELATIONSHIP MARKETING AND CUSTOMER SATISFACTION IN THE NIGERIAN BANKING INDUSTRY." LASU Journal of Employment Relations & Human Resource Management 1, no. 1 (2018): 265–72. http://dx.doi.org/10.36108/ljerhrm/8102.01.0192.

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Marketing in the banking industry has witnessed a paradigm shift in orientations from transaction marketing to relationship marketing. Today, banks are working in extremely competitive and rapidly dynamic work environment which has necessitated the focus on responding to customers’ needs satisfactorily. This study examined the effect of customer relationship marketing on customer satisfaction of the Nigerian banking industry, with reference to First Bank of Nigeria. The study adopted a descriptive survey research design and a well organized structured 5 Point likert scale questionnaire was dis

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Siyamto, Yudi, Budiyanto Budiyanto, and Khuzaini Khuzaini. "Islamic Marketing: A Catalyst In Enhancing Customer Decision-Making In Islamic Banks." Journal Research of Social Science, Economics, and Management 4, no. 5 (2024): 772–88. https://doi.org/10.59141/jrssem.v4i5.761.

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This study aims to analyze the influence of Islamic marketing, trust in regulations, and the image of Islamic banks in social activities on customer decisions, as well as the role of financial literacy moderation on these relationships. The sample used consisted of 384 Islamic bank customers who were selected through accidental sampling techniques. Data was collected through questionnaires and analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method with the help of SmartPLS software. The results of the study show that Islamic marketing has a significant influence

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ACHOUR, Fella. "BANCATAKAFUL: THE TAKAFUL MARKETING BY BANKS." RIMAK International Journal of Humanities and Social Sciences 03, no. 02 (2021): 285–96. http://dx.doi.org/10.47832/2717-8293.2-3.22.

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The integration between banks and insurance services leads the success of the Islamic financial system. Islamic banks or Islamic banks branches provide Takaful insurance services on behalf of the Takaful companies, whether they are affiliated with them or completely separate. The banks can offer these services at a lower cost to their customers or at the same cost as the takaful company. We concluded that the model of the relationship between the Takaful Company and the Islamic Bank does not play a significant role at all in influencing the quality, cost of the Takaful services provided by the

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Resmiatini, Erna, and Insiati Aisyah Hapsari Imanika. "ANALISIS IMPLEMENTASI BAURAN PEMASARAN 7P PADA BANK MUAMALAT KANTOR CABANG BATU – MALANG." DIALEKTIKA : Jurnal Ekonomi dan Ilmu Sosial 5, no. 1 (2020): 57–76. http://dx.doi.org/10.36636/dialektika.v5i1.407.

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ABSTRACT In the midst of Indonesia's population, which is predominantly Muslim, Sharia Banks have begun to show significant developments. Seeing this, conventional banks have also begun adding sharia services in each of their products, in order to maintain the number of existing customers and expand market share. As the first sharia bank in Indonesia, Bank Muamalat Indonesia (BMI) continues its efforts to harmonize various strategies to win competition in the sharia banking industry, one of them is through the 7P’s Marketing Mix. Through this research, the application of the 7P’s marketi

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Et. al., C. D. Mudondo,. "Social Media Marketing and Bank Customers’ Behaviour: Conceptualizing a Relationship Model." Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12, no. 2 (2021): 1955–72. http://dx.doi.org/10.17762/turcomat.v12i2.1792.

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While research has underscored the benefits of social media marketing (SMM), organisations including commercial banks still fail to justify their continued investment in SMM, mainly because the full impact (of SMM) on customer behaviour remains unclear or largely researched. Thus, the aim of this paper was conduct an extensive literature review to develop a conceptual model to depict the proposed impact of social media marketing on commercial bank customers’ behaviour from a Social Exchange Theory (SET) perspective. Through an extensive review and synthesis of the literature on SMM, the resear

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Bhat, Suhail Ahmad, and Mushtaq Ahmad Darzi. "Customer relationship management." International Journal of Bank Marketing 34, no. 3 (2016): 388–410. http://dx.doi.org/10.1108/ijbm-11-2014-0160.

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Purpose – The purpose of this paper is to develop a comprehensive integrated model which helps in explaining the impact of Customer Relationship Management (CRM) dimensions (complaint resolution, customer knowledge, customer empowerment and customer orientation) on customer loyalty and competitive advantage of a bank. The study also explores the mediating role of customer loyalty in the relationship between CRM and competitive advantage in retail banking. Design/methodology/approach – The research is based on a theoretical model which consists of four CRM dimensions and two exogenous variables

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Siyamto, Yudi, Budiyanto Budiyanto, and Khuzaini Khuzaini. "The Role of Islamic Bank Image and Customer Trust In Mediating The Influence of Islamic Marketing on Islamic Bank Customer Decisions." Journal of Social Research 4, no. 2 (2025): 266–88. https://doi.org/10.55324/josr.v4i2.2431.

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This article discusses the challenges faced by Islamic banks in Indonesia, especially related to the low public knowledge about Islamic bank services and their impact on customer decisions. This study aims to identify the factors that influence customers' decisions in using Islamic bank products and services, with an emphasis on the role of Islamic marketing, corporate image, and customer trust. The method used is Structural Equation Modeling Partial Least Square (SEM-PLS) analysis to test the relationship between variables. The data was obtained through a questionnaire filled out by 384 Islam

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Amoako, George Kofi, Peter Anabila, Ebenezer Asare Effah, and Desmond Kwadjo Kumi. "Mediation role of brand preference on bank advertising and customer loyalty." International Journal of Bank Marketing 35, no. 6 (2017): 983–96. http://dx.doi.org/10.1108/ijbm-07-2016-0092.

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Purpose The purpose of this paper is to investigate the mediating role of brand preference on the relationship between bank advertising and customer loyalty in Ghana’s banking industry. Design/methodology/approach A total number of 600 respondents participated in the study. Convenient sampling technique was employed to select a cross-section of customers from the universal banks currently operating in Ghana. Structural equation modeling technique of PLS was used to test the nature of relationships in the research hypotheses. Findings The study found a significant positive relationship between

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H Al-Dmour, Hani, Futon Asfour, Rand Al-Dmour, and Ahmed Al-Dmour. "The Effect of Marketing Knowledge Management on Bank Performance Through Fintech Innovations: A Survey Study of Jordanian Commercial Banks." Interdisciplinary Journal of Information, Knowledge, and Management 15 (2020): 203–25. http://dx.doi.org/10.28945/4619.

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Aim/Purpose: This study aimed to examine the effect of marketing knowledge management (MKM) on bank performance via the mediating role of the Fintech innovation in Jordanian commercial banks. Background: An extensive number of studies found a significant relationship between Marketing knowledge management and bank performance (e.g., Akroush & Al-Mohammad, 2010; Hou & Chien 2010; Rezaee & Jafari, 2015; Veismoradi et al., 2013). However, there remains a lack of clarity regarding the relationship between marketing knowledge management (MKM) and bank performance (BP). Furthermore, the

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Al-Wugayan, Adel A. "Customer Relationships in Banking: Does relationship strength influence relationship quality and outcomes?" Studies in Business and Economics 23, no. 1 (2020): 61–97. http://dx.doi.org/10.29117/sbe.2020.0121.

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This study investigates how customer-bank relationship strength dimensions, reflected by relationship length, depth and width, influence the associations between customer-perceived relationship quality and relational outcomes in retail bank service industry. To date, it’s still unclear whether relationship strength could contribute to, or detract from, customer relationship quality and outcome. A total of 2,029 bank customers in Kuwait are surveyed and data collected is analyzed using PLS-SEM modeling to validate the proposed conceptual framework followed by Multi-Group Analysis to test study

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Ilma, Muhammad Akbar. "Sustainable Finance: Customer Loyalty or green environment?" International Journal of Contemporary Accounting 2, no. 2 (2020): 155. http://dx.doi.org/10.25105/ijca.v2i2.8316.

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<p><strong>Abstract:</strong> The purpose of this research is to see how the Indonesian bankers in response to OJK roadmap (Financial Services Authority) about sustainable finance. Sustainable financing has several interpretations that are understood differently by every banker. Sustainable finance that explain by OJK is financing for eco-friendly product such as forestry and peat land, energy and transportation, and agricultural. Banks encourage to have healthy or green lifestyle in bank such as drink in a tumbler compared to plastic glass or bottle. On the other hand bank a

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Sharma, Hemendra, and Sadhana Tiwari. "Indian Banking Sector." VEETHIKA-An International Interdisciplinary Research Journal 9, no. 2 (2023): 1–3. http://dx.doi.org/10.48001/veethika.2023.09.02.001.

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When developing a new marketing strategy, the customer is king, and the customer is the protagonist. Customers are at the heart of any successful marketing strategy. Banking field has a unique relationship between customer and the bank. However, due to various reasons such as lack of education, new technical skills, financial goals and risk of failure, some banks use traditional marketing methods while others adopt CRM. With this in mind researchers undertook a modest attempt to develop the idea that’s CRM could be customized to continuously improve banking services across the banking industry

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Chakiso, Cherinet Boke. "The Effect of Relationship Marketing on Customers’ Loyalty (Evidence from Zemen Bank)." EMAJ: Emerging Markets Journal 5, no. 2 (2015): 58–70. http://dx.doi.org/10.5195/emaj.2015.84.

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AbstractEvery firm without good marketing team and strategies is bound to fail. In order to be competitive and profitable in the industry, bankers should acquire and retain profitable customers. Definitely this is done with Relationship marketing. Relationship marketing is a philosophy of doing business, a strategic orientation that focuses on keeping and improving current customers rather than acquiring new customers. The aim of this study is to investigate the influence of Relationship marketing underpinnings on customers‟ loyalty. The study also investigated the mediating role of top manage

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Butler, Patrick, and Mark Durkin. "Relationship intermediaries: business advisers in the small firm‐bank relationship." International Journal of Bank Marketing 16, no. 1 (1998): 32–38. http://dx.doi.org/10.1108/02652329810197861.

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Wongsansukcharoen, Jedsada, Jirasek Trimetsoontorn, and Wanno Fongsuwan. "Social CRM, RMO and business strategies affecting banking performance effectiveness in B2B context." Journal of Business & Industrial Marketing 30, no. 6 (2015): 742–60. http://dx.doi.org/10.1108/jbim-02-2013-0039.

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Purpose – This paper aims to develop structural equation modelling of variables that affect the banking performance effectiveness of Thai Commercial Bank branches in the financial service sector by gathering quantitative data. Design/methodology/approach – The population of the study covers all 2,068 Thai Commercial Bank branches in Bangkok, Thailand. This research defined the Thai banks for data collection using stratified sampling (first step) and simple sampling (second step). Primary data were collected using a self-administered survey of 65 managers and 185 marketing officers. In the tota

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Makanyeza, Charles, and Lovemore Chikazhe. "Mediators of the relationship between service quality and customer loyalty." International Journal of Bank Marketing 35, no. 3 (2017): 540–56. http://dx.doi.org/10.1108/ijbm-11-2016-0164.

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Purpose There is a dearth of studies that have investigated mediators of the effect of service quality on customer loyalty under the conditions prevailing in Zimbabwe; where bank customers’ confidence in the banking system has been dented by bank failures. Therefore, the purpose of this paper is to investigate the mediators of the effect of service quality on loyalty among bank customers in Zimbabwe. Design/methodology/approach A cross-sectional survey of 310 bank customers was conducted in Chinhoyi, Zimbabwe. A questionnaire with Likert type questions was used to collect data. Customers were

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Emeka, Ifediba Emmanvitalis, and Anumege Sebastian Chibunna. "RELATIONSHIP MARKETING AS A TOOL FOR GAINING COMPETITIVE EDGE AND PROFITABILITY IN THE BANKING INDUSTRY: AN EMPIRICAL ANALYSIS." Cognizance Journal of Multidisciplinary Studies 1, no. 6 (2021): 1–19. http://dx.doi.org/10.47760/cognizance.2021.v01i06.001.

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This study was carried out to examine how relationship marketing servers as a tool for profitability in banking industry in Nigeria. This study investigated ten (10) commercial licensed banks which were chosen at random from different locations in Lagos State: Zenith Bank, First Bank, United Bank for Africa plc, Access Diamond, Sterling Bank, Heritage Bank, Polaris Bank, Wema Bank, Guarantee Trust Bank and First city monumental plc. The study employed primary data collected in ensuring that valuable data were obtained for the data analysis. A total number of one hundred and twenty (120) copies

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Levy, Shalom. "Does usage level of online services matter to customers’ bank loyalty?" Journal of Services Marketing 28, no. 4 (2014): 292–99. http://dx.doi.org/10.1108/jsm-09-2012-0162.

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Purpose – This paper aims to evaluate the relationship between the customer’s relative usage levels of online banking services and bank loyalty, and to examine the effect of customer satisfaction with the quality of online banking services and services’ convenience in this relationship. This study proposes a conceptual framework, integrating these factors. Design/methodology/approach – Data were collected from among traditional banks’ customers. The study uses a factor analysis method following path analysis, using AMOS 19 and structural equation modeling. Findings – The findings show a signif

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Dhakal, Krishna, Anil Prasad Khatiwada, Niranjan Devkota, et al. "Perception of Relationship Marketing in Commercial Bank: Empirical Evidence from Kathmandu Val." Journal of Economic Concerns 13, no. 1 (2022): 47–66. http://dx.doi.org/10.3126/tjec.v13i1.57061.

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Network based relationship marketing in commercial bank continues to be crucial, where success or failure is directly related to staff. Only when quality of relationship is stable and engaged, customer satisfaction and customer engagement will be connected with discovering new solutions for existing and future markets to sell the banking product. Therefore, this study tries to understand perception of relationship marketing in commercial bank of Kathmandu Valley. The explanatory research design was used with the essence of network-based theory. The data was evaluated quantitatively by using de

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Hidayah, Ria Nurul, and Yayuk Sri Rahayu. "PERAN RELATIONSHIP MARKETING DALAM MENINGKATKAN KEPUASAN DAN LOYALITAS NASABAH." Jurnal Ilmiah Bisnis dan Ekonomi Asia 17, no. 3 (2023): 317–28. http://dx.doi.org/10.32815/jibeka.v17i3.495.

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This research aims to determine whether there is an influence of Sharia marketing and relationship marketing characteristics on customer loyalty at Bank NTB KCP Kediri with satisfaction as an intervening variable. This research was conducted on Bank NTB KCP Kediri customers with a total of 8852 customers. This type of research is quantitative with the path analysis research method and the analytical technique used is SPSS version 25. The number of samples used is the Slovin formula with a margin of error that has been set at 10% so a total of 99 respondents are needed. To collect research data

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Tang, Xing, and Yusi Zhu. "Enhancing bank marketing strategies with ensemble learning: Empirical analysis." PLOS ONE 19, no. 1 (2024): e0294759. http://dx.doi.org/10.1371/journal.pone.0294759.

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In order to enhance market share and competitiveness, large banks are increasingly focusing on promoting marketing strategies. However, the traditional bank marketing strategy often leads to the homogenization of customer demand, making it challenging to distinguish among various products. To address this issue, this paper presents a customer demand learning model based on financial datasets and optimizes the distribution model of bank big data channels through induction to rectify the imbalance in bank customer transaction data. By comparing the prediction models of random forest model and su

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Eriksson, Kent, and Cecilia Hermansson. "Searching for new saving behavior theories." International Journal of Bank Marketing 32, no. 4 (2014): 279–99. http://dx.doi.org/10.1108/ijbm-03-2014-0040.

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Purpose – The purpose of this paper is to develop a model of bank advisor/customer relationships and customer saving behavior. Design/methodology/approach – The research is a theoretical review and model development of savings behavior and bank advisor/customer relationships. The review is used for the development of a model of bank advisor/customer relationships, and their effect on savings behavior. Findings – Findings are a model that distinguishes three kinds of exchange (relational, interimistic, and transaction) in between bank advisor and customer. The three kinds of exchange then influ

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Suprapto, Redy Eko hari, and Rossitya Dwi Setyawardani. "Self Service Technology, Kualitas Layanan Jasa, Pemasaran Hubungan (Relationship Marketing) terhadap Loyalitas Nasabah melalui Kepuasan Nasabah Bank BCA KCP Kupang Jaya Surabaya." Jurnal Pendidikan dan Kewirausahaan 11, no. 1 (2023): 223–46. http://dx.doi.org/10.47668/pkwu.v11i1.636.

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This study aims to determine the effect of self service technology, service quality, relationship marketings on customer loyalty through customer satisfaction. This study uses the subject of Bank BCA KCP Kupang Jaya Surabaya and data analysis using quantitative analysis with analytical techniques using path analysis. The data was obtained by purposive sampling technique and the researcher distributed questionnaires to the customers of Bank BCA KCP Kupang Jaya Surabaya and a sample of 100 respondents. The results showed that self service technology, service quality, relationship marketing had a

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Al-Wugayan, Adel A. A. "Relationship versus customer experience quality as determinants of relationship quality and relational outcomes for Kuwaiti retail banks." International Journal of Bank Marketing 37, no. 5 (2019): 1234–52. http://dx.doi.org/10.1108/ijbm-09-2018-0251.

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Purpose The purpose of this paper is to investigate the extent to which customer experience and relationship marketing (RM), as two widely used service management approaches, can effectively determine satisfaction and commitment as two relational quality constructs, and their impact on loyalty and word-of-mouth (WoM) as relational outcomes for retail bank services in Kuwait. This country is chosen as an exemplar of an Arabian Peninsula culture with a predominantly Islamic heritage and a capital-surplus economy. Design/methodology/approach The relational benefits scale and customer experience q

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Djatmiko, Budi. "Pengaruh Customer Relationship Marketing Terhadap Loyalitas Nasabah." Jurnal Study and Management Research 10, no. 3 (2013): 31. http://dx.doi.org/10.55916/smart.v10i3.56.

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Customer Relationship Marketing (CRM) sudah menjadi sebuah praktek yang umu dilakukan oleh berbagai organisasi bisnis termasuk perbankan. tujuannya adalah untuk mempertahankan pelanggan atau menjaga loyalitas pelanggan. penelitian ini bertujuan untuk menguji pengaruh CRM terhadap loyalitas nasabah penabung pada Bank BRI Unit Sudirman Bandung.Metode penelitian yang digunakan adalah analisis verifikatif. Dengan sampel nasabah penabung Simpedes dan Britama sebanyak 120 orang. Data yang digunakan adalah data primer yang dikumpulkan melalui kuesioner. Data dianalisis dengan menggunakan multiple reg

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Mujahidin, Mujahidin, Muhammad Yusuf, Rian Ardianto, I. Nyoman Tri Sutagana, and Ferdianndus Sampe. "The Effect of Relationship Marketing and Relationship Quality on Customer Loyalty (Bank Muamalat Indonesia)." Technium Social Sciences Journal 38 (December 9, 2022): 312–23. http://dx.doi.org/10.47577/tssj.v38i1.7766.

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This study aims to analyze the influence of Relationship Marketing And Relationship Quality On Customer Loyalty. Maintaining customer loyalty is needed in the company, but the most important thing is how the company's efforts in conducting relationship marketing (marketing relationship) and relationship quality (quality relationship) in realizing customer loyalty (customer) at Bank Muamalat. This study used the quantitative method with multiple linear regression analysis with 100 respondents using the slovin formula. The results showed that the relationship marketing variable X1 calculated t v

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