Relevant bibliographies by topics / Banking marketing

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Banking marketing'

Author: Grafiati
Published: 4 June 2021
Last updated: 31 May 2022

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Journal articles on the topic "Banking marketing"

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El-Seoudi, Abdel Wadoud Moustaf, Mohd Nasran Mohamad, Amir Husin Mohd Nor, Zaini Nasohah, Muhammad Nazir Alias, and Nik Abdul Rahim Nik Ghani. "Islamic Banking Marketing." Journal of Economics Theory 6, no. 2 (February 1, 2012): 61–65. http://dx.doi.org/10.3923/jeth.2012.61.65.

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Kohlleppel, Laurenz. "Erfolgreiches Marketing im Retail-Banking." Zeitschrift für das gesamte Genossenschaftswesen 57, no. 2 (June 1, 2007): 106–15. http://dx.doi.org/10.1515/zfgg-2007-0205.

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Das Geschäftsmodell der Sparda-Banken - die Fokussierung auf das standardisierte Privatkundengeschäft – ist mit der Wiederentdeckung des Retail-Bankings Gegen­stand breiter Aufmerksamkeit geworden. Die Sparda-Banken verfügen über Erfahrung und Tradition mit diesem Geschäftsmodell, die im heutigen Wettbewerbsumfeld ihresgleichen suchen.Welche Implikationen die aktuelle Wettbewerbssituation insbesondere für das Marketing der Sparda-Banken aufweist, wie sich die gruppenübergreifende Marketingarbeit gestaltet und sich in die regionale Geschäftspolitik der Sparda-Banken einfügt – dies sind Punkte, die im Verlauf dieses Beitrags thematisiert werden.
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Manser Payne, Elizabeth, James W. Peltier, and Victor A. Barger. "Mobile banking and AI-enabled mobile banking." Journal of Research in Interactive Marketing 12, no. 3 (August 13, 2018): 328–46. http://dx.doi.org/10.1108/jrim-07-2018-0087.

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PurposeThe rapid growth of technology, including artificial intelligence (AI), in the banking industry has played a disrupting role in traditional banking channels. This study aims to investigate factors that influence the attitudes and perceptions of digital natives pertaining to mobile banking and comfort interacting with AI-enabled mobile banking activities.Design/methodology/approachData were collected from 218 digital natives. This paper uses multivariate regression and two separate multiple regression analyses to examine the differential effects of technology-based (i.e. attitudes toward AI, relative advantage, perceived trust and security in specific mobile banking activities) and non-technology based (i.e. need for service, quality of service) factors on mobile banking usage and AI-enabled mobile banking services.FindingsThis study identifies determining factors for mobile banking and AI-enabled mobile banking services. Results indicate a divide in how digital natives perceive relative advantage between our two dependent variables. Consistent with previous studies, the relative advantage construct has the most impact on mobile banking usage. However, relative advantage was not significant for AI-enabled mobile banking, suggesting an extra layer of complexity that goes beyond convenient fast banking.Research limitations/implicationsA limitation of this study is that it does not incorporate age groups outside of digital natives. Further research is needed to test for differential effects between age groups. In addition, the discovery of no significant impact of relative advantage on AI mobile banking warrants more research on the similarities and differences between mobile banking and AI-enabled mobile banking.Practical implicationsTo better appeal to digital natives, it is suggested that the banking industry emphasize mobile banking’s anywhere/anytime access to financial accounts, as this is important to college-age customers who may not live near their local banking institution. Moreover, the paper suggests that improvement to mobile banking features for one-on-one interpersonal contact with bank employees is needed.Originality/valueThis study addresses the gap in the understanding of how digital natives perceive mobile banking in comparison to AI-enabled mobile banking services.
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Maru File, Karen, and Russ Alan Prince. "Marketing Offshore Private Banking." International Journal of Bank Marketing 12, no. 3 (May 1994): 4–8. http://dx.doi.org/10.1108/02652329410055141.

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Sundararajan, Ramasubramanian, Tarun Bhaskar, Abhinanda Sarkar, Sridhar Dasaratha, Debasis Bal, Jayanth K. Marasanapalle, Beata Zmudzka, and Karolina Bak. "Marketing Optimization in Retail Banking." Interfaces 41, no. 5 (October 2011): 485–505. http://dx.doi.org/10.1287/inte.1110.0597.

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Kharabara, V., R. Greshko, and O. Tretyakova. "FEATURES OF MODERN BANKING MARKETING." Investytsiyi: praktyka ta dosvid, no. 4 (March 2, 2021): 43. http://dx.doi.org/10.32702/2306-6814.2021.4.43.

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Ayuketang Nso, Maurice. "The role of e-banking as a marketing tool." Innovative Marketing 14, no. 4 (December 22, 2018): 56–65. http://dx.doi.org/10.21511/im.14(4).2018.05.

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Banks and financial services providers can make use of electronic tools in marketing their products and services. The role of e-banking as a marketing tool has not generated a lot of interests by scholars and researchers in this area. This paper examines and discusses the usage of e-banking in marketing the products and services of banks. It illustrates that e-banking could be used for marketing by banks, financial institutions and services providers, and other businesses. Putting together techniques on ebanking, marketing and technology, there is a favorable tri-existence of cross and up selling, cross-marketing and cross cost cutting advantages for financial services providers using e-banking tools in marketing activities. Using Chi-square technique to testthe hypothesis, the paper affirms that e-banking can be used as a marketing tool in marketing the products and services of banks and financial services providers. Three questions were ditched out to students who have at least studied a course in e-banking, marketing of financial services and/or researched on digital banking, thus underlining the respondents’ acquaintances with and knowledge in e-banking concepts as key in the research. Students – of course young, whatsapps and Google classroom media used to collect data are attributes that entertain favorably the application of e-banking as marketing tool.
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Dixon, Rob. "Islamic Banking." International Journal of Bank Marketing 10, no. 6 (June 1992): 32–37. http://dx.doi.org/10.1108/02652329210020321.

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Moser, Florian. "Mobile Banking." International Journal of Bank Marketing 33, no. 2 (April 7, 2015): 162–77. http://dx.doi.org/10.1108/ijbm-08-2013-0082.

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Purpose – Though Mobile Banking has raised high expectations in research and practice, it neither experienced broad adoption nor allows it banks to realize additional earnings yet. By analyzing the discourse in form of publications in research and practice as a proxy for the subsequent actual adoption, the purpose of this paper is to examine whether Mobile Banking is just a fashionable concept and whether academics or practitioners are leading the debate on Mobile Banking. Design/methodology/approach – On the basis of academic and practical Mobile Banking publications from the last 13 years, discourse analysis was applied to examine patterns in the Mobile Banking literature and thus debate in research and practice. Previous patterns have been extended to examine whether the Mobile Banking discourse has fashionable aspects indicating a transient hype or whether it indicates long-term institutionalization. By differentiating between academic and practical publications, the different roles have been analyzed. Findings – Mobile Banking discourse shows a positive trend indicating a broader adoption in nearer future which should encourage both researchers and practitioners to stay involved in the topic. Temporary developments and the emergence of technological innovations (e.g. Universal Mobile Telecommunications System, iPhone) created a fashionable hype around Mobile Banking showing that the acceptance is probably linked to developments like convenience, usefulness or availability. New phenomenon like social networks thus should be integrated in future considerations regarding Mobile Banking. Originality/value – First study about the fashionable aspect in Mobile Banking literature discourse. Combination of conceptual work, literature review and methodological approach in form of regression and pattern analysis. Applies the method of a former work and extends the methodology by the characteristics of fashionable innovations.
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Laukkanen, Tommi. "Mobile banking." International Journal of Bank Marketing 35, no. 7 (November 13, 2017): 1042–43. http://dx.doi.org/10.1108/ijbm-10-2017-0218.

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Dissertations / Theses on the topic "Banking marketing"

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Alomran, Abdullah. "Electronic banking business practices and marketing." CSUSB ScholarWorks, 2002. https://scholarworks.lib.csusb.edu/etd-project/2068.

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The purpose of this study is to determine how banks and consumers are adapting to the Internet age; to understand the privacy, security and other issues involved with money transfers; to determine steps being taken to make e-banking adaptable to meeting the needs of the bank, customers, business and industry; to forecast e-banking potential; and to understand the role of marketing in the process.
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Shastri, Krishna. "British building societies : the role of marketing." Thesis, City University London, 1994. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.239237.

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Parker, Lukas Jay, and lukasparker@gmail com. "Trust and the Australian retail banking industry : the impact of deinstitutionalisation of Australian retail banking services on consumer trust." Swinburne University of Technology, 2005. http://adt.lib.swin.edu.au./public/adt-VSWT20051117.105403.

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Consumer trust research has principally developed from established psychological-based research. This conception of consumer trust largely draws from research pertaining to interpersonal trust. This study combined existing theories from both sociological and psychological research in developing a consumer trust model specifically for banks. Partly because of their historical position in society and also because of their government-protected position, banks, bank branches and bank managers have traditionally held a respected, and trusted position in Australian communities. Because of this reputation and position in communities, banks were seen to display institutional attributes. These attributes were defined in this study as local community focus, local availability and visibility, relationship power symmetry and social obligation fulfilment. This study explored the notion of institution-based trust in an Australian retail banking context. Institution-based trust was a measure of the levels of consumer trust in various defined institutional attributes. It was contended that through the diminishment and divestment of its institutional attributes banks were impairing their institutional cachet. The process was termed 'deinstitutionalisation' and was postulated to have a negative impact on consumer trust. The hypothetico-deductive methodological framework was employed throughout the study, with a mail-based consumer survey used as the main means of primary data collection. 468 useable questionnaires from adult bank customers were yielded and the data analysed. These data were analysed and used to test twenty-three research hypotheses of which nineteen were supported. From the results, it was concluded that perceived local community focus, perceived social obligation fulfilment and perceived relationship power symmetry were antecedents to consumer trust in banks. Also, reasonable availability of conventional bank branch services was found to be an important component of perceived community focus of their banks, thus having an indirect relationship to institution-based consumer trust in banks. Community Banks were found to be exhibiting and promoting many of these institutional attributes. Consumers were found to be less likely to need bank branches for transactional or functional purposes, but branches were seen to be symbolically important. Also, consumers were found to be more likely to identify with intangible elements of their bank, principally bank brand, than with tangible attributes such as the bank branch. Importantly, consumers were found to be trusting of their banks, however they were more likely to believe that banks were less trustworthy now than they were in the past.
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Siu, Pui Leng. "Internet : a banking distribution channel." Thesis, University of Macau, 2003. http://umaclib3.umac.mo/record=b1636770.

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Galasso, Gianpiero. "Retention Marketing im Private Banking : theoretische und empirische Analyse des Kundenbindungsmarketing im schweizerischen Private Banking /." [S.l.] : [s.n.], 1999. http://aleph.unisg.ch/hsgscan/hm00027193.pdf.

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Robson, Julie. "Building society marketing strategies : the role of service image." Thesis, University of Plymouth, 1991. http://hdl.handle.net/10026.1/2488.

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In recent years building societies have experienced dramatic change in the markets in which they operate. Deregulation has provided societies with the powers to enter new and very different markets. Societies wishing to re-work their strategies to exploit the new opportunities however did so with the knowledge that their own traditional markets had also to be protected from new competitors. Deregulation had provided access into the savings and mortgage markets to their natural competitors, the banks and insurance companies. The selection, by societies, of appropriate strategies thus became critical to their future success. Whilst recent studies have investigated the likely strategies to be pursued by societies in response to market change, their findings offer little guidance to societies attempting to re-work their current strategies. Previous studies failed both to consider the appropriateness of all strategic options to different building societies and ignored the likely response of consumers to strategic change. The aim of the research was to identify the marketing strategies most appropriate to different building societies from a consumer perspective. Image was selected as the vehicle with which to study the likely response of consumers to change and thus evaluate the appropriateness of different strategies. Three generic marketing strategies were identified: Differentiation; Focus; and Cost Leadership. The Building Society Image Model was constructed to depict the composition and structure of image as perceived by the consumer. Utilising this model the appropriateness of the three strategies to different building societies was considered. Whilst support was found for both the Differentiation and Focus strategies, the appropriateness of the Cost Leadership strategy was questioned. In particular the applicability of the diversification strategy currently adopted by the majority of societies is challenged.
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Meese, Mikaela. "Strategic Alliances in German Banking : MBA-thesis in marketing." Thesis, University of Gävle, Department of Business Administration and Economics, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-3213.

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The core purpose of this study is to follow the development of strategic alliances within the banking sector. The objective is to get an idea of the use of strategic alliances in German banking and, furthermore, to understand what kind of alliances are entered and why. This will be achieved by analyzing and evaluating different German banks. The aim is to follow the tendency of banks to co-operate with other banks and competitors as well as intersectoral partners.

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Damiano, André Luis. "As fraudes no Internet Banking e sua evolução para o Social Banking." Universidade de São Paulo, 2013. http://www.teses.usp.br/teses/disponiveis/18/18157/tde-12092013-094137/.

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A tecnologia da informação e comunicação é um fator importante no desenvolvimento futuro da indústria de serviços financeiros, com especial atenção ao setor bancário. A maioria dos bancos utiliza a Internet como um canal estratégico de distribuição onde seus serviços e produtos possuem uma relação muito próxima com o conceito mais amplo possível de marketing, aquele que descreve plenamente um ambiente e um nicho de negócio e onde o desenvolvimento e evolução deste canal associa-se diretamente a própria evolução do marketing em si. O tema central deste trabalho é apresentar uma revisão bibliográfica sobre o canal Internet Banking analisando as principais questões e desafios referentes às fraudes eletrônicas e suas ameaças, além de descrever o impacto das mídias sociais que estão ocasionando dentro das corporações. Realiza-se também um paralelo de como os serviços e produtos bancários acompanharam de perto a evolução do marketing e como, hoje, neste momento de transição de um paradigma econômico para outro, estes dois modelos se relacionam em um ponto específico: a tendência das fraudes no ambiente de Internet Banking e sua evolução para o Social Banking. Analisam-se também quais caminhos serão abertos dentro do novo paradigma de economia e marketing sociais para este tipo de ocorrência. Para atenuar de forma eficaz o risco de fraude, é importante implementar um amplo programa decisório para prevenção, que se estenda além de um conjunto de controles internos sofisticados em todos os níveis e divisões de uma organização. Finalmente, a conclusão e perspectivas futuras da evolução do Internet Banking para o Social Banking com uma análise da evolução das ameaças e fraudes eletrônicas neste novo canal.
Information technology and communication is an important factor in the future development of the financial services industry, with particular attention to the banking sector. Most banks use the Internet as a strategic distribution channel where its services and products have a very close relationship with the broader concept of marketing, one that fully describes an environment and a niche business and where the development and evolution of this channel is directly associated with the evolution of the marketing itself. The central theme of this work is to present a literature review on the Internet Banking channel analyzing key issues and challenges related to electronic fraud and threats, and describes the impact of social media is causing in corporations. Additionally to the threats on the Internet Banking, this work brings an analyze of how the banking products and services are closely followed by the marketing evolution and how at this moment of transition from a economic perspective to another, these two business models are co-related to a specific aspect: The future and trends of the electronic fraud on the Internet Banking towards the evolution to the Social Banking. It also analyzes which paths will also open within the new paradigm of economics and social marketing for this type of occurrence. To effectively mitigate the risk of fraud, it is important to implement a comprehensive decision-making prevention program that extends beyond a sophisticated set of internal controls at all levels and divisions of an organization. Finally, the conclusion and future prospects of the development of Internet Banking for Social Banking with an analysis of the evolution of electronic fraud and threats in this new channel.
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Scholz, Stefan. "Optimierung von Vertriebsstrategien im Private Banking : eine grundlegende Darstellung /." Frankfurt, M. : Frankfurt-School-Verl, 2007. http://deposit.d-nb.de/cgi-bin/dokserv?id=3005691&prov=M&dok_var=1&dok_ext=htm.

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Wilson, Amanda Janice. "Database Marketing Management Strategies for Agricultural Lenders." Thesis, Virginia Tech, 1998. http://hdl.handle.net/10919/36734.

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This study examines the use of databases to improve marketing techniques and customer segmentation in lending institutions. Specifically, this study examines the use of products and services by agricultural customers, and then determines the relationship between the use of those products and services with farm business characteristics. Information is also obtained on the interest rate sensitivity of the producers and correlated with farm business characteristics. The importance of technology and strategic alliances and other influences in the decision making process are determined after survey analysis. The survey was sent to producers who had some type of loan. Respondents from this study used an average of 3.2 loan products and 7.6 services for a total of 10.8 loans and services. Only 1 percent of the respondents indicated that they did not have a personal checking account. Twelve percent of the respondents indicated that they did not use a credit card. Only 16 percent of the respondents indicated that they used leasing services. Investment products did not have a high percentage of use. Thirty-three percent indicated they were using certificates of deposit, while only 21 percent indicated the use of money market funds, and 30 percent indicated the use of mutual funds. Thirty-seven percent indicated they were using IRAs. However, most of the respondents were using some form of insurance. Three-fourths of the respondents were using life insurance, while only 21 percent indicated that they did not possess disability insurance. Other services were also analyzed in this study. Only 15 percent of the respondents indicated that they were utilizing estate planning services, despite the 67 percent of respondents who were greater than age 41 and the 58 percent of respondents with greater than $500,000 in assets. Seventeen percent of the respondents were using an appraisal service. Due to the lower levels of usage for the investment products, this study focused on the relationship between farm characteristics and the investment products. This study showed that a relationship existed between farm and non-farm income with IRA usage. iii Only farm income had a relationship with money market fund usage and mutual fund usage. While, the use of estate plans was related to asset level. The analysis on interest rate sensitivity was determined by the amount an interest rate would have to decrease for a producer to switch lending institutions. The producers who were found to be less interest rate sensitive were those who had lower farm and non-farm incomes, lower asset levels, lower education levels, higher debt-to-asset ratio, and those who owned a computer. This implies that these are the more loyal customers to an institution or perhaps these producers have fewer opportunities to switch institutions. Producers in this study indicated that when selecting a lender/service provider, a competitive interest rate (76 percent of respondents) and the institution being a dependable source of credit (75 percent) was important. Knowledge of agriculture was also very important (69 percent of respondents). Internet banking and educational seminars rated as the characteristics that were least important, 3 percent and 9 percent, respectively. However, in the decision making process, lenders (69 percent of respondents), accountants (53 percent), and veterinarians (38 percent) were shown to be very important. The spouse/partner has considerable influence also on decision making. Sixty-seven percent of the respondents indicated that the spouse/partner had a considerable influence on investment decision, while sixty-one percent of the respondents indicated that the spouse/partner had a considerable influence on credit decisions. Five specific recommendations were made to the institutions following this study. These recommendations include: use of technology, institutional use of databases, use of influencers, and targeting and segmenting the marketplace.
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Books on the topic "Banking marketing"

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Hunt, Neal E. Marketing: Handbook. Washington, D.C. (1120 Connecticut Ave., N.W., Washington 20036): American Bankers Association, 1990.

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Schell, Charles. Relationship marketing in a corporate banking context. Manchester: Manchester Business School, 1996.

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Spit͡syn, I. O. Marketing v banke. Kiev: Akt͡sionernoe ob-vo "Tarneks", 1993.

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Braun, Robert E. Bank marketing & advertising: Regulatory compliance. Austin, Tex: Sheshunoff Information Services, 1992.

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Hans, Kjellberg, and Winroth Karin, eds. Marketing shares, sharing markets: Experts in investment banking. New York: Palgrave Macmillan, 2012.

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Moustakatos, T. E. Marketing of investment banking services to corporate clients. Manchester: UMIST, 1991.

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A, Avadhani V. Marketing of financial services and markets. Mumbai: Himalayan Pub. House, 1999.

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Investment product marketing: Retail marketing through financial institutions. New York, N.Y: Executive Enterprises Publications Co., 1987.

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Der Einfluss des Vertriebskanales Online-Banking auf den Kundenwert. Frankfurt am Main: P. Lang, 2005.

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Surtani, Jackie. The marketing of private banking services in Hong Kong. Oxford: Templeton College, 1991.

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Book chapters on the topic "Banking marketing"

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Paulet, Elisabeth, and Francesc Relano. "Marketing ethical banking." In Ethics in Marketing and Communications, 109–22. London: Palgrave Macmillan UK, 2012. http://dx.doi.org/10.1057/9780230367142_8.

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Keller, Hans Ueli. "Strategisches Kundenmanagement und Retention Marketing." In Retail Banking, 87–104. Wiesbaden: Gabler Verlag, 1995. http://dx.doi.org/10.1007/978-3-322-84614-3_5.

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Lange, Anja, and Andreas Wäschle. "Strategisches Marketing des Internet Banking." In Internet Banking, 81–100. Wiesbaden: Gabler Verlag, 1998. http://dx.doi.org/10.1007/978-3-322-84622-8_4.

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Lynch, James J. "The Ethics of Bank Marketing." In Ethical Banking, 66–81. London: Palgrave Macmillan UK, 1991. http://dx.doi.org/10.1007/978-1-349-21710-6_5.

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Niedereichholz, Christel, and Anja Winkelmann. "CB als Basis für Firmenkunden-Marketing." In Consulting Banking, 237–66. Wiesbaden: Gabler Verlag, 1998. http://dx.doi.org/10.1007/978-3-663-05955-4_10.

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Joshi, Vasant Chintaman, and Lalitagauri Kulkarni. "Digital Marketing." In The Future of Indian Banking, 83–95. Singapore: Springer Singapore, 2022. http://dx.doi.org/10.1007/978-981-16-9562-9_8.

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Blomberg, Jesper, Hans Kjellberg, and Karin Winroth. "Organizing Investment Banking." In Marketing Shares, Sharing Markets, 181–201. London: Palgrave Macmillan UK, 2012. http://dx.doi.org/10.1057/9780230361621_9.

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Dubs, Peter. "Strategisches Kundenmanagement und Retention Marketing im Retail Banking." In Relationship Banking, 69–89. Wiesbaden: Gabler Verlag, 1998. http://dx.doi.org/10.1007/978-3-322-82608-4_3.

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Kuhn, Wolfgang J., and Johannes W. Feuling. "Baufinanzierung und Ethisches Marketing — das Unternehmen Hypotheken-Discount." In Direct Banking, 373–90. Wiesbaden: Gabler Verlag, 2000. http://dx.doi.org/10.1007/978-3-322-91266-4_19.

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Blomberg, Jesper, Hans Kjellberg, and Karin Winroth. "Understanding Investment Banking Practices." In Marketing Shares, Sharing Markets, 1–20. London: Palgrave Macmillan UK, 2012. http://dx.doi.org/10.1057/9780230361621_1.

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Conference papers on the topic "Banking marketing"

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Mohammed, Aqeel, Karesia Ramlal, Patrick Hosein, and Nigel Henry. "Marketing Channel Recommendations in Banking." In 2021 Second International Conference on Intelligent Data Science Technologies and Applications (IDSTA). IEEE, 2021. http://dx.doi.org/10.1109/idsta53674.2021.9660810.

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El Adawiyah, Sa’diyah, Tria Patrianti, Meilani Dhamayanti, Nurul Intan Pratiwi, Siti Seituni, and Rahmanita Ginting. "Integrated Marketing Communications Sharia Banking Economy." In International Conference on Social, Economics, Business, and Education (ICSEBE 2021). Paris, France: Atlantis Press, 2022. http://dx.doi.org/10.2991/aebmr.k.220107.017.

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Lizovskaya, Veronika, Iana Salikhova, and Ekaterina Khalina. "Marketing in Banking Sector and Digital Ecosystems." In “New Silk Road: Business Cooperation and Prospective of Economic Development” (NSRBCPED 2019). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/aebmr.k.200324.146.

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Hamdani, Deni. "The Influence Green Marketing and Green Innovation Toward Purchase Intention." In International Conference on Economics and Banking. Paris, France: Atlantis Press, 2015. http://dx.doi.org/10.2991/iceb-15.2015.12.

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Maulani, Tera Saptina. "Green Banking: A Service Product Innovation In Brand Image Enhancement Through The Marketing Mix." In International Conference on Economics and Banking. Paris, France: Atlantis Press, 2015. http://dx.doi.org/10.2991/iceb-15.2015.7.

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Mitik, Merve, Ozan Korkmaz, Pinar Karagoz, Ismail Hakki Toroslu, and Ferhat Yucel. "Data Mining Based Product Marketing Technique for Banking Products." In 2016 IEEE 16th International Conference on Data Mining Workshops (ICDMW). IEEE, 2016. http://dx.doi.org/10.1109/icdmw.2016.0085.

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Laras, Titi, Titop Dwiwinarno, Ferri Kuswantoro, and Mohammad Najmudin. "Relationships among Marketing Variables (Study of fashion and culinary industry)." In Proceedings of the International Conference on Banking, Accounting, Management, and Economics (ICOBAME 2018). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/icobame-18.2019.39.

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Radko, Viktoriia, and Hanna Yarovenko. "MODELING OF THE BANKING MARKETING PROCESS FOR THE CONCLUSION OF DEPOSIT AGREEMENTS." In ФОРМУВАННЯ СУЧАСНОЇ НАУКОВОЇ ДУМКИ. Міжнародний центр наукових досліджень, 2020. http://dx.doi.org/10.36074/31.01.2020.01.

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Rahayu, Agus, A. S. Apriliyani, Disman Disman, L. A. Wibowo, and S. Sasongko. "How Ethno Marketing Can Determine Consumer Decision to Use Branchless Banking Services." In 3rd Global Conference On Business, Management, and Entrepreneurship (GCBME 2018). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/aebmr.k.200131.003.

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Hamdani, Nizar Alam, and Galih Abdul Fatah Maulani. "Analysis of Marketing of Sharia Banking Service Products Based on Consumer Perception." In 1st International Conference on Islamic Ecnomics, Business and Philanthropy. SCITEPRESS - Science and Technology Publications, 2017. http://dx.doi.org/10.5220/0007085005150520.

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Reports on the topic "Banking marketing"

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Volkova, Nataliia P., Nina O. Rizun, and Maryna V. Nehrey. Data science: opportunities to transform education. [б. в.], September 2019. http://dx.doi.org/10.31812/123456789/3241.

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Abstract:
The article concerns the issue of data science tools implementation, including the text mining and natural language processing algorithms for increasing the value of high education for development modern and technologically flexible society. Data science is the field of study that involves tools, algorithms, and knowledge of math and statistics to discover knowledge from the raw data. Data science is developing fast and penetrating all spheres of life. More people understand the importance of the science of data and the need for implementation in everyday life. Data science is used in business for business analytics and production, in sales for offerings and, for sales forecasting, in marketing for customizing customers, and recommendations on purchasing, digital marketing, in banking and insurance for risk assessment, fraud detection, scoring, and in medicine for disease forecasting, process automation and patient health monitoring, in tourism in the field of price analysis, flight safety, opinion mining etc. However, data science applications in education have been relatively limited, and many opportunities for advancing the fields still unexplored.
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