Books on the topic 'Banking marketing'

Hunt, Neal E. Marketing: Handbook. Washington, D.C. (1120 Connecticut Ave., N.W., Washington 20036): American Bankers Association, 1990.

Schell, Charles. Relationship marketing in a corporate banking context. Manchester: Manchester Business School, 1996.

Spit͡syn, I. O. Marketing v banke. Kiev: Akt͡sionernoe ob-vo "Tarneks", 1993.

Braun, Robert E. Bank marketing & advertising: Regulatory compliance. Austin, Tex: Sheshunoff Information Services, 1992.

Hans, Kjellberg, and Winroth Karin, eds. Marketing shares, sharing markets: Experts in investment banking. New York: Palgrave Macmillan, 2012.

Moustakatos, T. E. Marketing of investment banking services to corporate clients. Manchester: UMIST, 1991.

A, Avadhani V. Marketing of financial services and markets. Mumbai: Himalayan Pub. House, 1999.

Investment product marketing: Retail marketing through financial institutions. New York, N.Y: Executive Enterprises Publications Co., 1987.

Der Einfluss des Vertriebskanales Online-Banking auf den Kundenwert. Frankfurt am Main: P. Lang, 2005.

Surtani, Jackie. The marketing of private banking services in Hong Kong. Oxford: Templeton College, 1991.

Torp, Jeffrey. Marketing compliance for Internet products and services. Austin, Tex: AlexInformation, 2001.

1947-, Halliday Michael, ed. Marketing & finance: Working the interface. St Leonards, N.S.W: Allen & Unwin, 1997.

Bickers, Geoffrey M. L. The service marketing challenge: Avoiding futility, fallacy and folly in banking. Dublin: Lafferty Publications, 1992.

McElroy, Peter. Theory of capital, liquidity and marketing mix in retail banking. Dublin: University CollegeDublin, 1988.

Managing banking risks. Cambridge, England: Gresham Books, in association with the Chartered Institute of Bankers, 1997.

Managing banking risks. Chicago: Glenlake Pub. co., 1999.

Clarke, P. D. The genesis of strategic marketing control in British retail banking. Bangor: Institute of European Finance, University College of North Wales, 1987.

Seminar on Banking and Insurance (1994 Paris, France). Seminar on Banking and Insurance: From recession to recovery : Paris (France) 26th-28th January 1994. Amsterdam: ESOMAR, 1994.

Zollinger, Monique. Marketing bancaire: Vers une banque du troisième type. [Paris]: Dunod, 1985.

Zimmermann, Cyrill. Bankmarketing im Anlagegeschäft mit institutionellen Kunden: Untersuchung des schweizerischen Institutional Bankings unter spezieller Berücksichtigung von Vorsorgeeinrichtungen. Bern: P. Haupt, 1996.

Stettler, Roger. Marktorientierte Strategien im private banking: Standardisierte versus individualisierte Betreuungskonzepte. Bern: Haupt, 2009.

Jain, Arun K. "Customer loyalty as a construct in the marketing of banking services". Fontainbleau: INSEAD, 1986.

Tran, L. S. Overview of adopting marketing strategy in Hong Kong retail banking industry. Oxford: Oxford Brookes University, 1995.

Recy, Emmanuelle. Bank marketing: An analysis of marketing strategies and issues in the UK and French retail banking industries. Leicester: De Montfort University, 1994.

Bank marketing for the 90's: New ideas from 55 of the best marketers in banking. New York: Wiley, 1991.

Agricultural banking: Getting the perspective right. New Delhi: Konark Publishers, 2013.

National Automated Clearing House Association. ACH product and marketing handbook for companies. Herndon, VA: NACHA, 2004.

Koni︠a︡gina, M. N. Metody korporativnogo marketinga v bankovskom dele. Sankt-Peterburg: Sankt-Peterburgskiĭ gos. universitet ėkonomiki i finansov, 2008.

Koni︠a︡gina, M. N. Metody korporativnogo marketinga v bankovskom dele. Sankt-Peterburg: Sankt-Peterburgskiĭ gos. universitet ėkonomiki i finansov, 2008.

Shang ye yin hang jing zheng li yan jiu. Beijing: Zhongguo jin rong chu ban she :bJing xiao Xin hua shu dian, 2004.

Klein, Sebastian. Strategien der Grossbanken in den neuen Bundesländern. Wiesbaden: Gabler, 1993.

Thiesing, Ernst-Otto. Strategische Marketingplanung in filialisierten Universalbanken: Integrierte Filial- und Kundengruppenstrategien auf der Grundlage erfolgsbeeinflussender Schlüsselfaktoren. Frankfurt am Main: P. Lang, 1986.

Camino, Jaime Rivera. L' orientation marché: Une stratégie concurrentielle performante : applications aux secteurs des banques et assurances au Pérou et des assurances particulières en Belgique. Louvain-la-Neuve: CIACO, 1995.

Klöppelt, Henning. Euro-Bankmarketing: Strategien im Privatkundengeschäft. Wiesbaden: Gabler, 1994.

Myers, Janet L. Productive bankers, profitable banks: The grand slam of banking. [West Lafayette, IN: Dearborn Business Group], 1991.

Association, Financial Institutions Marketing. CRA: Step by step : a marketing and compliance guide. Chicago: Probus Publishing, 1994.

Supercommunity banking strategies: Winning the war for the customer relationship. Chicago: Irwin Professional Pub., 1997.

Schwarzbauer, Florian. Modernes Marketing für das Bankgeschäft: Mit Kreativität und kleinem Budget zu mehr Verkaufserfolg. Wiesbaden: Gabler, 2009.

E, Sleight Sarah, ed. Reinventing the retail bank: Cross-marketing investment products to create the full-service financial center. Chicago, Ill: Probus Pub. Co., 1994.

Mayall, Carol. Customer services-: Marketing and the competitive environment. London: Pitman, 1993.

Die Einführung von Telefonbanking als Vertriebswege-Entscheidung von Kreditinstituten. Frankfurt am Main: P. Lang, 1996.

Ausgestaltung der absatzpolitischen Parameter im islamkonformen Retailgeschäft: Gegenüberstellung der absatzpolitischen Ausgestaltungsmassnahmen im türkischen islamkonformen und konventionellen Retailgeschäft. Berlin: Duncker & Humblot, 2013.

Waterworth, Derek. Selling financial services: A professional approach. Abington, Cambridge, England: Gresham Books, Woodhead Pub., 1995.

Pennington, Judith A. Smart selling: A guide to successful sales techniques for bankers. Rolling Meadows, Ill: Bankers Pub. Co., 1989.

Sachenbacher, Hans-Ulrich. Prospektive Lebensdauerkalkulation von Kundenverbindungen in Kreditinstituten: Ein anwendungsorientiertes, empirisch fundiertes Konzept für das Privatkundengeschäft unter Berücksichtigung der Konsequenzen im Marketing und Controlling. München: VVF, 1991.

Association, Columbia-Snake River Irrigators. Markets for water: Developing effective water markets to promote efficiency and enhance market and nonmarket uses : a policy white paper. Prosser, Wash: The Association, 1994.

Weber, Judith D. Blood banking and plasma products markets: Trends in collection, processing, and transfusion. Mountain View, CA, USA: Market Intelligence Research Co., 1990.

Braun, Robert E. NAFCU's marketing and advertising regulatory guide for credit unions. Austin, Tex: Sheshunoff, 1995.

Bocigas, Olga. El Banco de Santander, motor del marketing entre los grandes bancos. [Madrid]: Universidad Pontificia Comillas, 2001.

Kaiser, Elisabeth. Innovation und Imitation von Bankmarktleistungen: Insbesondere im Privatkundengeschäft von Universalbanken. München: GBI, 1989.