Books on the topic 'Banks and banking Relationship marketing'

Supercommunity banking strategies: Winning the war for the customer relationship. Chicago: Irwin Professional Pub., 1997.

Ritter, Dwight S. Relationship banking: Cross-selling the bank's products & services tomeet your customer's every financial need. Chicago, Ill: Bankers Publishing, 1993.

S, Ritter Dwight, ed. Relationship banking: Cross-selling the bank's products & services to meet your customer's every financial need. Chicago, Ill: Bankers Pub. Co./Probus Pub. Co., 1993.

Schell, Charles. Relationship marketing in a corporate banking context. Manchester: Manchester Business School, 1996.

Hunt, Neal E. Marketing: Handbook. Washington, D.C. (1120 Connecticut Ave., N.W., Washington 20036): American Bankers Association, 1990.

Banker-customer relationship in India. New Delhi: Mohit Publications, 2000.

Accountants, International Federation of, ed. The relationship between banking supervisors and banks' external auditors. New York: International Federation of Accountants, 2001.

Ritter, C. Dowd. AmSouth Bank: The relationship people. New York: The Newcomen Society of the United States, 2001.

Newcomen Society of the United States., ed. AmSouth Bank: The relationship people. New York: The Newcomen Society of the United States, 2001.

Harm, Christian. The relationship between German banks and large German firms. Washington, DC (1818 H St., N.W., Washington 20433): Country Economics Dept., World Bank, 1992.

Sjögren, Hans. Institutional relationship between banks and industry: The Swedish case. Reading, England: University of Reading, Dept. of Economics, 1994.

McElroy, Peter. Theory of capital, liquidity and marketing mix in retail banking. Dublin: University CollegeDublin, 1988.

Spit͡syn, I. O. Marketing v banke. Kiev: Akt͡sionernoe ob-vo "Tarneks", 1993.

Der Einfluss des Vertriebskanales Online-Banking auf den Kundenwert. Frankfurt am Main: P. Lang, 2005.

Surtani, Jackie. The marketing of private banking services in Hong Kong. Oxford: Templeton College, 1991.

Zollinger, Monique. Marketing bancaire: Vers une banque du troisième type. [Paris]: Dunod, 1985.

Braun, Robert E. Bank marketing & advertising: Regulatory compliance. Austin, Tex: Sheshunoff Information Services, 1992.

A, Avadhani V. Marketing of financial services and markets. Mumbai: Himalayan Pub. House, 1999.

Investment product marketing: Retail marketing through financial institutions. New York, N.Y: Executive Enterprises Publications Co., 1987.

Myers, Janet L. Productive bankers, profitable banks: The grand slam of banking. [West Lafayette, IN: Dearborn Business Group], 1991.

Nkoba, Abdarahaman J. Analysing the relationship between banking performance and economic growth: The case of commercial banking in Tanzania (1967-1994). Linz: Universitätsverlag Rudolf Trauner, 1997.

Calem, Paul S. The concentration/conduct relationship in bank deposit markets. [Philadelphia, Pa.]: Federal Reserve Bank of Philadelphia, 1989.

Torp, Jeffrey. Marketing compliance for Internet products and services. Austin, Tex: AlexInformation, 2001.

Gustafson, Cole. Community development and commercial bank performance: A mutually-dependent relationship. Fargo, ND: Dept. of Agricultural Economics, North Dakota State University, 1990.

Sargeant, Adrian. Market segmentation in the Indonesian banking sector: The relationship between demographics and desired customer benefits. Henley-on-Thames: Henley Management College, 1999.

Riedl, Michael. Ein Modell der absatzpolitischen Wirkung von Bankzweigstellen und dessen empirische Überprüfung. München: GBI-Verlag, 1987.

Shang ye yin hang jing zheng li yan jiu. Beijing: Zhongguo jin rong chu ban she :bJing xiao Xin hua shu dian, 2004.

Klein, Sebastian. Strategien der Grossbanken in den neuen Bundesländern. Wiesbaden: Gabler, 1993.

Thiesing, Ernst-Otto. Strategische Marketingplanung in filialisierten Universalbanken: Integrierte Filial- und Kundengruppenstrategien auf der Grundlage erfolgsbeeinflussender Schlüsselfaktoren. Frankfurt am Main: P. Lang, 1986.

Camino, Jaime Rivera. L' orientation marché: Une stratégie concurrentielle performante : applications aux secteurs des banques et assurances au Pérou et des assurances particulières en Belgique. Louvain-la-Neuve: CIACO, 1995.

Klöppelt, Henning. Euro-Bankmarketing: Strategien im Privatkundengeschäft. Wiesbaden: Gabler, 1994.

Privatkundengeschäft grosser Filialbanken: Neue Anforderungen an die Vertriebswegepolitik und deren Auswirkungen auf die Bankorganisation. Frankfurt am Main: P. Lang, 1997.

Longhofer, Stanley D. The importance of bank seniority for relationship lending. Basle, Switzerland: Bank for International Settlements, Monetary and Economic Dept., 1998.

Hans, Kjellberg, and Winroth Karin, eds. Marketing shares, sharing markets: Experts in investment banking. New York: Palgrave Macmillan, 2012.

Fredriksson, Antti. Soft and hard information in bank-firm relationships: The effects of relationship intensity and reporting conservatism on loan pricing and relationship value. [Turku]: Turku School of Economics, 2010.

Kaiser, Elisabeth. Innovation und Imitation von Bankmarktleistungen: Insbesondere im Privatkundengeschäft von Universalbanken. München: GBI, 1989.

Schwarzbauer, Florian. Modernes Marketing für das Bankgeschäft: Mit Kreativität und kleinem Budget zu mehr Verkaufserfolg. Wiesbaden: Gabler, 2009.

Koni︠a︡gina, M. N. Metody korporativnogo marketinga v bankovskom dele. Sankt-Peterburg: Sankt-Peterburgskiĭ gos. universitet ėkonomiki i finansov, 2008.

Koni︠a︡gina, M. N. Metody korporativnogo marketinga v bankovskom dele. Sankt-Peterburg: Sankt-Peterburgskiĭ gos. universitet ėkonomiki i finansov, 2008.

Ausgestaltung der absatzpolitischen Parameter im islamkonformen Retailgeschäft: Gegenüberstellung der absatzpolitischen Ausgestaltungsmassnahmen im türkischen islamkonformen und konventionellen Retailgeschäft. Berlin: Duncker & Humblot, 2013.

Waterworth, Derek. Selling financial services: A professional approach. Abington, Cambridge, England: Gresham Books, Woodhead Pub., 1995.

Pennington, Judith A. Smart selling: A guide to successful sales techniques for bankers. Rolling Meadows, Ill: Bankers Pub. Co., 1989.

Sachenbacher, Hans-Ulrich. Prospektive Lebensdauerkalkulation von Kundenverbindungen in Kreditinstituten: Ein anwendungsorientiertes, empirisch fundiertes Konzept für das Privatkundengeschäft unter Berücksichtigung der Konsequenzen im Marketing und Controlling. München: VVF, 1991.

McCormack, James. The Japanese way: the relationship between financial institutions and non-financial firms. Ottawa: Dept. of Foreign Affairs and International Trade, 1994.

The internationalization of the financial system and the developing countries: The evolving relationship. Washington, D.C., U.S.A: World Bank, 1986.

Managing banking risks. Cambridge, England: Gresham Books, in association with the Chartered Institute of Bankers, 1997.

Managing banking risks. Chicago: Glenlake Pub. co., 1999.

Agricultural banking: Getting the perspective right. New Delhi: Konark Publishers, 2013.

E, Sleight Sarah, ed. Reinventing the retail bank: Cross-marketing investment products to create the full-service financial center. Chicago, Ill: Probus Pub. Co., 1994.

Ältere Menschen als Bankkunden: Eine Analyse des Seniorenmarktes der Banken und Diskussion möglicher Konsequenzen für das Marketing. Frankfurt am Main: P. Lang, 1990.