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Journal articles on the topic 'Banks services market'

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1

SHIRINYAN, Aram, and Lada SHIRINYAN. "COMPETITIVENESS OF UKRAINE’S BANKING SERVICES MARKET: RIVALRY FACTOR, TRENDS AND RESULTS." Economy of Ukraine 2019, no. 6 (2019): 18–38. http://dx.doi.org/10.15407/economyukr.2019.06.018.

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The authors propose a new methodology for the integrated assessment of the competitiveness of Ukraine’s banking services market, which reflects the result and perfection of the competitive interaction of banks and determines the degree of advantage of the set indicators of Ukraine’s banking services market over the set indicators of other sectors of economy and the corresponding markets in other countries. The approach is realized from the standpoint of competitive interaction of banks, business efficiency and distribution of services and is tested to analyze the situation in 2006–2017. The pr
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2

Олцаева, Т. З., Г. А. Наликова, З. Б. Анджаева, А. Д. Кептулова, Э. Б. Лиджиева, and Э. Н. Джапова. "Electronic services in banks." Экономика и предпринимательство, no. 9(146) (January 22, 2023): 1258–61. http://dx.doi.org/10.34925/eip.2022.146.9.250.

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В статье рассматривается система электронных услуг в банках. Приведены особенности рынка банковских услуг. Представлены базовые виды финансовых технологий в обеспечении конкурентоспособности коммерческого банка. The article discusses the system of electronic services in banks. The features of the banking services market are given. The basic types of financial technologies in ensuring the competitiveness of a commercial bank are presented.
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3

Zemlyacheva, Olga Andreevna. "BANKS AND INSURANCE COMPANIES IN THE FINANCIAL SERVICES MARKET." Scientific Bulletin: finance, banking, investment., no. 4 (53) (2022): 80–86. http://dx.doi.org/10.37279/2312-5330-2020-4-80-86.

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Foreign and domestic practice indicates that banks and insurance companies are key participants in the global, international and national financial markets and their segments, including financial services markets. The analysis of the world economy, the services market, financial services, and the banking and insurance markets for 2009–2016 confirmed the conclusions that banks and insurers are the drivers of the global economic and financial system, as well as key components of the services and financial services markets. The same can be said about economically developed countries, where bankin
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4

Voinova, Yevheniia. "The competitiveness of Ukraine’s banks in the world banking market." Herald of Ternopil National Economic University, no. 4(90) (December 12, 2018): 81–98. http://dx.doi.org/10.35774/visnyk2018.04.081.

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The article examines the market of banking services in Ukraine through comparing indicators of competitiveness of Ukrainian banks and banks with foreign capital in the domestic market and global market. Taking into account the network-type structure of banks, six groups of banks are determined according to the degree of branching, namely: systemically important banks, all-Ukrainian equilibrium banks, all-Ukrainian concentrated banks, regional banks, local individual banks, closed banks. A particular emphasis is placed on a range of banking services and pricing policies of banks groups. The cla
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Sukhonos, Victor, Yulia Serpeninova, Serhiy Makarenko, Viktoriia Levkulych, and Galina M. Kolisnyk. "Audit of banks as public interest entities: Segmentation and conjuncture of the bank audit market in Ukraine." Banks and Bank Systems 16, no. 1 (2021): 138–51. http://dx.doi.org/10.21511/bbs.16(1).2021.13.

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An important factor in restoring the confidence of financial consumers in banks is to provide auditors with credible and detailed financial statements and their solvency. This study is a pilot step in clarifying the auditor’s role in ensuring the banks’ reliability as public interest entities in Ukraine. It is aimed at investigating the segmentation of the banking audit services market in Ukraine and its comprehensive characteristics. Structural and dynamic analysis were applied to investigate market, regional and branch concentration, as well as main trends in bank audit market development wi
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Borg, Erik, Lars Vigerland, and Karin Winroth. "Formal ties in financial networks: professional clusters in financial services marketing." International Journal of Bank Marketing 34, no. 2 (2016): 260–75. http://dx.doi.org/10.1108/ijbm-04-2015-0061.

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Purpose – The purpose of this paper is to investigate the role of formal ties in the marketing of financial services and thus provide evidence concerning the relationship between formal ties and the customer appeal of banks and investment banks. Design/methodology/approach – The paper uses correspondence analysis to study formal ties between financial market actors and relates them to customer rankings. The formal ties are described as intra-, inter- and extra-organizational ties. Findings – The authors find that there are several formal ties between financial market actors and provide compell
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7

SHIRINYAN, Aram, and Lada SHIRINYAN. "COMPETITIVENESS OF UKRAINE’S BANKING SERVICES MARKET: SCALE FACTOR." Economy of Ukraine 2019, no. 2 (2019): 37–48. http://dx.doi.org/10.15407/economyukr.2019.02.037.

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The need for effective development of Ukraine’s banking services market under conditions of expansion of foreign capital and international business rules requires the presence of competitive advantages of the national suppliers of banking services. In this context and from the point of view of the European integration processes in Ukraine’s economy, the development of modern tools of prudential supervision by the authorized bodies is becoming relevant. The authors for the first time define the concept of competitiveness of the banking services market and analyze this competitiveness from the s
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Nematova, Moxinur. "MODERN MARKETING IN THE INTERBANK MARKET ORDER AND ANALYSIS OF SERVICES." Frontline Marketing, Management and Economics Journal 02, no. 04 (2022): 1–5. http://dx.doi.org/10.37547/marketing-fmmej-02-04-01.

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This article examines the procedure for the implementation of modern marketing services in the interbank market, the problems and shortcomings in the provision of modern marketing services in commercial banks today.
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9

Mierzejewska, Anna. "A person with disabilities on the market of banking services." Acta Iuris Stetinensis 48 (2024): 49–67. http://dx.doi.org/10.18276/ais.2024.48-03.

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The main purpose of the reflections offered in the article is to present the actions taken by banks to prevent financial and banking exclusion of persons with disabilities. This work describes and characterizes various types of disabilities depending on the limitations they impose in the relationship between a customer with a disability and the bank. Numerous improvements introduced by banks are presented and discussed, both those that must be implemented, i.e. dictated by legislative requirements, and those undertaken on banks’ initiative. This study also discusses guidelines and recommendati
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10

SHIRINYAN, Aram, and Lada SHIRINYAN. "COMPETITIVENESS OF UKRAINE’S BANKING SERVICES MARKET: SCALE FACTOR (the end)." Economy of Ukraine 2019, no. 3 (2019): 35–51. http://dx.doi.org/10.15407/economyukr.2019.03.035.

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The need for effective development of Ukraine’s banking services market under conditions of expansion of foreign capital and international business rules requires the presence of competitive advantages of the national suppliers of banking services. In this context and from the point of view of the European integration processes in Ukraine’s economy, the development of modern tools of prudential supervision by the authorized bodies is becoming relevant. The authors for the first time define the concept of competitiveness of the banking services market and analyze this competitiveness from the s
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11

Dr., G.Ramu, and V.Anbalagan. "SERVICE QUALITY OF PUBLIC SECTOR BANKS - A STUDY." International Journal of Research - Granthaalayah 5, no. 7 (2017): 639–45. https://doi.org/10.5281/zenodo.844828.

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The banking scenario in India is of a highly developed nature, even though it is still far from achieving world standards in terms of size, products and services. Indian banks have realized that along with organic growth there is a need to grow inorganically as well, in order to be competitive with other players in the market. In this scenario, banking has been the focus of attention for the banking industry. Gronross, a service marketing expert, proposed that a service firm, in order to simultaneously attain success, must develop its service quality. Firstly, it must define how the consumers
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12

KOLOSHA, Vasylyna, and Angela IGNATYUK. "CONCENTRATION OF THE UKRAINIAN BANKING SERVICES MARKET:CURRENT STATE AND PROSPECTS." Bulletin of Taras Shevchenko National University of Kyiv. Economics, no. 224 (2024): 37–44. http://dx.doi.org/10.17721/1728-2667.2024/224-1/5.

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Background. The banking services market is an integral element of the financial system of any country, and its efficient functioning is a prerequisite for the stable development of both the real sector and the national economy. Its role is especially relevant in the period of socio-economic and geopolitical fluctuations faced by the economic system, including the national one. The relevance of this study is determined by the need for the state competition authorities to resolve the dilemma of choosing between ensuring a high level of competition in the banking services market and stimulating t
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13

Mogaji, Emmanuel, Ogechi Adeola, Robert Ebo Hinson, Nguyen Phong Nguyen, Arinze Christian Nwoba, and Taiwo O. Soetan. "Marketing bank services to financially vulnerable customers: evidence from an emerging economy." International Journal of Bank Marketing 39, no. 3 (2021): 402–28. http://dx.doi.org/10.1108/ijbm-07-2020-0379.

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PurposeThis study aims to explore how banks in Nigeria are marketing financial services to financially vulnerable customers.Design/methodology/approachA multiple case study research strategy was used to analyse three commercial banks and two microfinance banks. Data were collected using semi-structured interviews with the banks' directors as well as from banks' published annual reports and archival images.FindingsThe study reveals that Nigerian banks develop different product development portfolios, adopt innovative traditional marketing schemes and apply inclusive technologies to reach and ex
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14

Nienhaus, Volker, and Mohammed Muslehuddin Musab. "Financial Services by BigTech: Impacts and Opportunities for Islamic Banks." مجلة بيت المشورة, no. 19 (April 1, 2023): 251–81. http://dx.doi.org/10.33001/m0104202319/113.

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The emergence of BigTech companies in the financial services sector has raised concerns about their potential to disrupt traditional banking and establish their own financial institutions. This research investigates the extent of BigTechs' activities in payments and finance and explores their intentions in disrupting the banking sector. The study adopts a qualitative methodology to critically analyse market reports and credible market intelligence websites and official websites of news agencies. The findings reveal that BigTechs' activities are selective and aimed at supporting their core busi
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15

Malik, ShahzadShabbir, and Shar Zaman. "MARKETING STRATEGIC OF FINANCIAL SERVICES BY ISLAMIC BANKS." International Journal of Research -GRANTHAALAYAH 4, no. 5 (2016): 19–34. http://dx.doi.org/10.29121/granthaalayah.v4.i5.2016.2671.

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The aim of this study is to explore and pinpoint some marketing strategies issues which can be helpful for new investors and old stakeholders in the sector of Islamic banking in Pakistan, In order to penetrate successfully in the market. The research problem of this study is to investigate that what can be suitable and effective marketing strategies for Islamic Banking in Pakistan? Our target groups are those Islamic banks and standalone Islamic bank branches that are currently working in Pakistani market and those who are interested in exploring the Pakistani market. There has come a swift tr
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16

Malik, Shahzad Shabbir, and Zaman Shar. "MARKETING STRATEGIC OF FINANCIAL SERVICES BY ISLAMIC BANKS." International Journal of Research – Granthaalayah 4, no. 5 (2017): 19–34. https://doi.org/10.5281/zenodo.845829.

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The aim of this study is to explore and pinpoint some marketing strategies issues which can be helpful for new investors and old stakeholders in the sector of Islamic banking in Pakistan, In order to penetrate successfully in the market. The research problem of this study is to investigate that what can be suitable and effective marketing strategies for Islamic Banking in Pakistan? Our target groups are those Islamic banks and standalone Islamic bank branches that are currently working in Pakistani market and those who are interested in exploring the Pakistani market. There has come a swift tr
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17

Malik, Shahzad Shabbir, and Zaman Shar. "Marketing Strategic of Financial Services by Islamic Banks." American Based Research Journal 5, no. 5 (2016): 01–18. https://doi.org/10.5281/zenodo.3441726.

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<em>the aim of this study is to explore and pinpoint some marketing strategies issues which can be helpful for new investors and old stakeholders in the sector of Islamic banking in Pakistan, In order to penetrate successfully in the market. The research problem of this study is to investigate that what can be suitable and effective marketing strategies for Islamic Banking in Pakistan? Our target groups are those Islamic banks and standalone Islamic bank branches that are currently working in Pakistani market and those who are interested in exploring the Pakistani market. There has come a swif
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18

Sharma, Ashutosh. "MARKET RESEARCH SERVICES OF BANKS AND THEIR IMPACT ON PERCEPTION OF SERVICE USERS." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 04 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem32656.

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Banks are still playing a very important role in our nation's economic development. They play an important role in the promotion of industry and commerce. The general aim of banks is to provide the peoples with monetary services, including business for their different plans. In India, the bank covers private banks, and the public banks, international banks, rural regional banks, and cooperative banks. They receive customer-term securities. Most banks have trained components to handle the financial requirements of short-scale industrial units in an organizational arrangement. Banking is a very
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19

Sirakova-Yordanova, Gergana. "Banks Go Beyond Banking: The Expansion Towards Non-Banking Services." Proceedings of the International Conference on Business Excellence 18, no. 1 (2024): 391–404. http://dx.doi.org/10.2478/picbe-2024-0034.

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Abstract Banks are traditionally seen as providers of financial services such as deposit-taking, lending, and payment services. In recent years, banks expand their range of services to include non-banking services far beyond that to encompass an ever-widening scope of conveniences for the customer. Certain banks are gradually going beyond traditional banking engaging in services related to everyday lifestyle activities, mobility, entertainment, dining, and e-commerce, stepping on the opportunities provided by the digitalization and in collaboration with third parties. The observed trend is dri
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20

Mamchur, R., and О. Nazarenko. "Bancassurance as a form of effective cooperation between banks and insurance companies." Bioeconomics and Agrarian Business 11, no. 2 (2020): 58–65. http://dx.doi.org/10.31548/bioeconomy2020.02.058.

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At the present stage of financial market development, the needs of individual clients are constantly growing. Competition in the market of traditional services between banks, as well as between banks and non-banking institutions is intensifying. With this in mind, banks must constantly work to diversify their sources of income, develop new services for the banking system; as a result, there are products of cooperation such as bancassurance. However, the level of their development is quite low, which requires appropriate research and generalization of their results in order to develop appropria
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21

Gheddar, Rafiq. "Pricing Methods for Islamic Banking Services between Cost, Market and Value Based Strategies." Financial Markets, Institutions and Risks 8, no. 3 (2024): 17–36. http://dx.doi.org/10.61093/fmir.8(3).17-36.2024.

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As Islamic banks grow and evolve, pricing methods for their services have become essential to study and implement. This study highlights the significance of understanding the factors influencing Islamic banking service pricing in Algeria. The study aims to analyze how Islamic banks price their services, with a focus on cost, market, and value strategies. Additionally, it seeks to evaluate and recommend ways to enhance the current practices of banks operating in the national market. Algeria is experiencing rapid growth in Islamic banking, making it an ideal location to study this subject. The c
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22

Kulmetov, Mansurbek R. "DIRECTIONS OF DEVELOPMENT OF THE COMPETITION MECHANISM IN THE INTERBANK MARKET." International Journal Of Management And Economics Fundamental 3, no. 10 (2023): 20–27. http://dx.doi.org/10.37547/ijmef/volume03issue10-04.

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The article describes the nature and functions of the competition mechanism between banks and financial institutions, the features of the organization of financial institutions' services. A scientific proposal and practical recommendations on improving competition in commercial banks of our republic have been developed.
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23

Kumar Basu, Udayan. "Risk Management and Capital Adequacy Norms for Banks." Foreign Trade Review 40, no. 3 (2005): 29–44. http://dx.doi.org/10.1177/0015732515050302.

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The overall banking scenario has undergone a dramatic change in the wake of liberalization of markets and advent of the concept of universal banking. Commercial banks can now operate as veritable financial supermarkets offering all kinds of services under one roof. The various regulatory requirements and the presence of NPAs in banks' balance sheets introduce certain rigidities in their operating parameters. Besides, the investment options expose them to market and project risks, and brings the issue of financial fragility to the foreground. In view of the new kinds of risk affecting banks and
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24

Medvid, Alina, and Dmytro Dmitrishyn. "DIGITAL BANKING IN THE FINANCIAL SERVICES MARKET OF UKRAINE." Vìsnik Sumsʹkogo deržavnogo unìversitetu 2024, no. 2 (2024): 18–27. http://dx.doi.org/10.21272/1817-9215.2024.2-02.

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In the modern realities of digital transformation, the banking sector faces significant challenges that lead to changes in the methods of traditional banking operations and changes in the way banks interact with clients based on the use of digital technologies. One of the key trends in this area is the development of digital banking as a promising way of banking services. The study aims to study the theoretical and practical aspects of the development of digital banking in Ukraine's financial services market under conditions of digital transformation. The results of the analysis indicated an i
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25

Wagdi, Osama, Ream N. Kinawy, and Ghada Nabil. "Machine Learning for Predicting Deposits Bank Market Shares in Emerging Markets: Evidence from Egypt." Revista Gestão & Tecnologia 23, no. 4 (2023): 473–92. https://doi.org/10.20397/2177-6652/2023.v23i4.2729.

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The study investigated machine learning for predicting deposit bank market shares in Egypt as emerging markets. The examination encompasses the years 2014 to 2022, based on the Egyptian banks listing on the Egyptian exchange. The study sampled 11 banks based on artificial neural networks ANN under the economic growth rate, interest spreads, required reserve ratio, capital adequacy requirements, style of bank, number of branches, number of ATMs, number of cards, and number of e-banking services. The study found that artificial neural networks can explain changes in the market shares of Egyptian
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26

Yarasheva, Aziza V., Svetlana V. Makar, and Yury A. Simagin. "Behavioral economy: population in the credit services market." POPULATION 23, no. 3 (2020): 48–58. http://dx.doi.org/10.19181/population.2020.23.3.5.

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The article discusses topical issues related to the current trends in the field of lending to population in Russia. The purpose of the work is to identify possible risks of individuals' actions in the market of credit services on the basis of analysis of statistical and sociological data. Based on the general scientific dialectic approaches used by the authors, the article shows dynamics of growth in the banks' loan portfolio, growth in lending volumes (banks and microfinance organizations), as well as households' debt from 2013 to 2019 in rubles and foreign currency (in general and in mortgag
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27

Mahmood, Ahmed Sabah Ali, and Asst Prof Dr Sadiq Taama Khalaf Al-Bahadli. "The Role of Electronic Banking Services in Enhancing Bank Profitability: An Analytical Study of a Sample of Private Iraqi Commercial Banks." International Journal Of Management And Economics Fundamental 5, no. 7 (2025): 10–20. https://doi.org/10.37547/ijmef/volume05issue07-03.

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The study aims to demonstrate the extent to which the level of electronic banking services reflects the banking profitability indicators of a sample of private banks (Baghdad, Al-Ahli, and the Middle East) listed on the Iraq Stock Exchange. The study identified a problem: To what extent do electronic banking services affect profitability indicators in the selected sample banks? Are the bank's electronic banking services compatible with the banking industry's economic reality and technological developments? The study reached several conclusions, including that electronic banking services, espec
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28

Arynova, Z. А., and A. V. Nedugova. "The impact of digitalization on the Kazakhstan banking services market." Bulletin of the Innovative University of Eurasia 92, no. 4 (2023): 59–65. http://dx.doi.org/10.37788/2023-4/59-65.

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Main problem: In recent years, the world has seen the widespread impact and implementation of digitalization in all areas of activity. The financial sector is increasingly feeling the impact of this trend. Today, banks are the leaders in this sector in the use of digital innovations. In connection with current events in the world, banks needed to resort to transformation of their products. Products and services such as Internet banking, chat bots, contactless payment systems, biometric identification technologies, etc. appear and are constantly updated. The article discusses the main trends in
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29

Didenko, Liudmyla, Inna Kobzar, and Iryna Khanaliieva. "ANALYSIS OF NON-BANK FINANCIAL INSTITUTIONS ACTIVITY AS PARTICIPANTS OF MODERN FINANCIAL SERVICES MARKET." Economic Analysis, no. 28(4) (2018): 88–94. http://dx.doi.org/10.35774/econa2018.04.088.

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Banking system, that is, the National Bank of Ukraine, other banks and branches of foreign banks operating in the country, is the basis of the Ukrainian credit system. However, non-bank financial and credit institutions play an important role in the financial services market. Today they provide quite a wide range of services and thus become serious competitors for banks. Therefore, the study of the peculiarities of the activities of non-bank financial and credit institutions and their role in the economic growth of the state is an urgent problem for investigation. The article assesses the acti
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30

P, Bala Krishnan. "Banking." Shanlax International Journal of Commerce 7, S1 (2019): 159–65. https://doi.org/10.5281/zenodo.2552254.

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Banking services are regarded as one of the important service. Banks provide&nbsp;financial services to the customers. Due to the rising competition and liberalization&nbsp;the banking industry has become the buyer&rsquo;s market. Banks need to create and&nbsp;develop the services which can satisfy the consumer needs. Customer satisfaction is&nbsp;a very important construct in today&rsquo;s market and it is directly influenced by service&nbsp;quality as per earliest studies. Therefore, the present research work has been carried&nbsp;out to analyze the rural customers&rsquo; attitude towards pu
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31

Mishura, A. V. "Concentration in Regional Consumer Loan Markets in the Context of Growing Digitalisation of Banking Services in Russia." Economy of Regions 20, no. 1 (2024): 293–304. http://dx.doi.org/10.17059/ekon.reg.2024-1-20.

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Due to the dominance of the largest banks, the issue of increasing concentration and monopolisation of the Russian banking sector is discussed in regards to the competition in the industry. The Bank of Russia set the task to increase competition and reduce concentration in the financial sector, including at the regional level. This task can potentially be solved using new financial technologies, digital banking services and remote access technologies. The paper aims to assess the dynamics of concentration in local consumer loan markets in 2015–2021, as well as to answer how new financial techn
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Thaseen, Sultana. "A Study of Influence of Financial Technology On Banking Sector in India." AJAAF Journal UGC Indexed &Care Listed Journal 9, no. 1 (2023): 44–47. https://doi.org/10.5281/zenodo.8325955.

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<strong>Innovation and Technology have guided a radical change in traditional financial services. Now, Technology seems an essential key for the growth of the digital economy. Over the year&quot;s Indian banks and financial service providers have cautiously adopted technology to augment reach to the customers, provide services to and operational efficiency with growing market and technological advances. But still, the momentum of technology adoption is not equivalent to its potential. Accordingly, there are gaps in the realization of financial services.Traditional Banks and Financial Instituti
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33

Dembowski, Krzysztof. "Bank jako instytucja pośrednictwa finansowego." Zeszyty Naukowe Wyższej Szkoły Kadr Menedżerskcih 11 (2023) (March 28, 2023): 103–12. https://doi.org/10.5281/zenodo.7777859.

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The work is aimed at showing the role of banks in the financial system&nbsp;and indicating financial intermediation as the main task of financial institutions. In addition, the development of banking services recently&nbsp;is also shown. Financial institutions are one of the most important&nbsp;components of the financial market. For a long time, they played the role&nbsp;of a body securing the funds of their clients. Recent years have brought&nbsp;changes in the role of banks &ndash; in addition to providing basic financial&nbsp;services, they are also a solution for entrepreneurs who need to
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34

К. А. Кirdasinova, R. K. Sabirova, D. A. Aibossynova, and G. К. Kabdullina. "CONTEMPORARY MANAGEMENT OF COMMERCIAL BANKS." BULLETIN 1, no. 383 (2020): 226–34. http://dx.doi.org/10.32014/2020.2518-1467.28.

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The development of a market economy is characterized by instability of both external and internal organizational environment, which leads to the succession of the influence of the compared competitive advantages of credit and financial market entities on the formation of their competitive positions, which, in turn, means that the competitiveness of banks, like other financial institutions, is a relative concept. Competition is a rather subtle and flexible concept. In conditions of reduced demand for banking products and services, banking organizations that provide low-quality banking services
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MERKULOVA, I. V., N. V. VIDERKER, and R. N. DENIKAEVA. "CONDITIONS FOR THE DEVELOPMENT OF BANKING SERVICES IN THE FINANCIAL MARKET." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 2, no. 3 (2020): 18–23. http://dx.doi.org/10.36871/ek.up.p.r.2020.03.02.003.

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Banking services are one of the most important activities of commercial banks. Being an effective tool for solving economic and social problems, it generates effective demand, thus stimulating the development of consumer sectors of the economy. In turn, the population and businesses are both consumers of banking services, and the main suppliers of financial resources. Development of banks ' activities in the service market provides them with significant revenues, contributes to the expansion of the client base and diversification of services and risks.
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Latifovna, Azimova Gulnoza. "Analysis of the Use of Marketing Tools at the Present Stage of Development of the Market of Banking Services: Foreign Experience and Turkish Practice." International Journal for Research in Applied Science and Engineering Technology 10, no. 4 (2022): 287–91. http://dx.doi.org/10.22214/ijraset.2022.40695.

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Abstract: Currently, the development of the banking system in the world is taking place in a crisis in the financial market and increasing competition between commercial banks. In this regard, the management of banks has a need to review the strategy for the implementation of activities and the tools by which the bank will seek to attract and retain its potential customers. Methods and techniques for managing bank marketing tools proposed by Western experts are somehow connected with the introduction of new methods for the bank's relationship with customers, most of which are based on the use
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Dr., Diksha Shrimali, and Kunal Ahuja Dr. "A Research Study on the Influence of Financial Technology in the Banking Industry of India." Journal of Scientific and Engineering Research 11, no. 2 (2024): 10–14. https://doi.org/10.5281/zenodo.10688197.

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<strong>Abstract </strong>The banking industry has undergone a significant transformation in recent years due to the emergence of new fintech companies. These companies offer innovative technologies and services that are revolutionizing the way banks conduct their business. Fintech not only changes the financial landscape but also poses a threat to traditional banks that must adapt or risk being left behind. Fintech companies provide a wide range of services, including payments, wealth management, data analytics, and investment banking. In order to remain competitive in today's market, banks m
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Zhu, Xiaoning, Rui Yan, and Tian xing Xu. "An Integrated DEMATEL-ANP Approach for Mobile Banking Adoptions in China Market." Discrete Dynamics in Nature and Society 2020 (October 10, 2020): 1–19. http://dx.doi.org/10.1155/2020/1843697.

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With the rapid development of the mobile device and Internet usage, the mobile banking has seen remarkable growth across the world, especially in the past few years, as one of the emerging financial innovations. This paper attempts to explore the mobile banking services offered by selected commercial Chinese banks. The main data of this study were obtained through the comprehensive evaluation of mobile banking services. The DEMATEL-ANP method was used to evaluate the main factors influencing the adoption of mobile banking. The results show that there is still big space for the improvement of t
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39

Akymenko, N. V., and N. S. Mamontenko. "Bank System in the Digital Economy." Business Inform 5, no. 520 (2021): 333–38. http://dx.doi.org/10.32983/2222-4459-2021-5-333-338.

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The article is aimed at analyzing the activities of domestic banks in the digital economy. The publication proves the need to consider the digital economy as an economy based on the use of digital data and is not limited to the trade sphere. Accordingly, it is proposed to consider the process of digitalization of the banking sector as a process of transition of the banks’ activities from the traditional form to one based on the use of information and communication technologies. The digitalization process has both a negative and positive impact on the activities of banks. As a result of new tec
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40

Shalaev, Ilya A., and Oleg I. Kozhanchikov. "Modern Problems of Settlement and Cash Servicing of Legal Entities by Commercial Banks in the Market of Digital Financial Technologies and Innovations." Economic Environment, no. 4 (46) (2023): 109–20. http://dx.doi.org/10.36683/2306-1758/2023-4-46/109-120.

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At this point, the bank's services of settlement and cash transactions on the orders of legal entities are imperfect. There are problems that need to be solved. Improving the quality of service to enterprises in credit institutions will lead not only to improvement of the legal entity's activities and its loyalty increase, but also to profit increase of the credit institution itself due to larger funds turnover that it can use to carry out active banking operations. Besides, the number of customers will increase who will conclude banking agreement, and will accordingly bring additional funds.
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Adkhamovna, Sharipova Umidakhon, and Azimova Gulnoza Latifovna. "Analysis Of The Use Of Marketing Tools At The Current Stage Of Development Of The Banking Services Market." American Journal of Management and Economics Innovations 3, no. 06 (2021): 114–25. http://dx.doi.org/10.37547/tajmei/volume03issue06-18.

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In order to understand the success of the world banks, we will analyze the marketing tools used by foreign specialists in the field of banking. At the same time, it is necessary to define the concepts of "bank marketing" and "bank marketing tools". Bank marketing is the process of regularly improving and improving the efficiency of the bank's activities with the help of a certain set of tools within the framework of the interaction marketing concept and taking into account the market strategy based on the opinion, preferences and needs of consumers.
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Mahmodpour, Kamran, Mohammad Nabi Shahiki Tash, and Mohammad Hassan Fotros. "Assessing Market Structure in Iranian Banking Sector Based on the Multiproduct Approach." Modern Applied Science 11, no. 2 (2016): 79. http://dx.doi.org/10.5539/mas.v11n2p79.

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This article’s first aim is to find, the primary level of poly-product in Iranian banking section that causes the layout of the market between the banks become lower and bank concentration higher. To do that we use, the instance of Omni-product banks which is one of the most common approach developed by Penza &amp; Rosse (1987). The first strand is related to bank cost function; and the other one to earnings multiproduct approach.In evaluating this experience-based examination and defining the effects of Omni-production on market penetration, we have applied a structural model to estimate dema
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Ortikov, Oybek Abdullaevich. "THE EFFECT OF COMPETITION IN THE MARKET OF BANKING SERVICES ON THE STABILITY OF THE BANKING SYSTEM." Frontline Marketing, Management and Economics Journal 4, no. 8 (2024): 44–57. http://dx.doi.org/10.37547/marketing-fmmej-04-08-05.

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The increase in the number of banks and the size of banks in the banking system creates problems related to interbank competition and requires constant research. Competition in the banking services market and the factors affecting it required the use of new regulatory tools after the global financial crisis of 2007-2009. In the post-crisis period, establishing strict prudential requirements for bank supervision and ensuring the stability of the banking system became important. Interbank competition and the stability of the banking system, i.e. in the conditions of competition, the risk appetit
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Adela, Socol. "Strengthening Market Position Of Banks By Redefining Services Settlement Banking." Annales Universitatis Apulensis Series Oeconomica 3, no. 8 (2006): 220–25. http://dx.doi.org/10.29302/oeconomica.2006.8.3.42.

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Elmanaa, Gamal Elmabrouk M. "E-Marketing in Islamic Banks: A Theoretical Study in the Exploitation of Social Media in Islamic Banking Services." Al-Rashad Journal of Islamic Finance 1, no. 4 (2021): 32–63. http://dx.doi.org/10.46722/ajif.1.4.21b.

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There was a need to study some efforts and marketing strategies to build a wide awareness of e-marketing in Islamic banks. E-marketing can be adopted as a marketing approach in promoting Islamic banking products and services. Based on this, this research aims to identify the electronic banking services provided by Islamic banks, to identify the extent of the spread of these services, and to know the obstacles to adopting electronic marketing in Islamic banks. To achieve the objectives of the current study, the research methodology will depend on the following: Theoretical aspect: In this study
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Schastnaya, Tatiana V., and Arina V. Horoshilova. "Improvement of Premium Banking Services: The Need and the Potential." Vestnik Tomskogo gosudarstvennogo universiteta. Ekonomika, no. 53 (2021): 158–76. http://dx.doi.org/10.17223/19988648/53/12.

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The need for a transition to an intensive and innovative development path is overdue in the banking system of Russia. The quality parameters of the premium banking service program for top-5 banks were analyzed. Factors of interest to the banks and their clients were identified. Suggestions on possible ways to improve premium banking programs were formulated. For the analysis, the authors selected banks with the most interesting bonus programs. The contextual analysis of the qualitative parameters of the premium banking programs allowed identifying these programs’ important components and possi
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Zadoia, Anatolii O., Alisa S. Mahdich, Oleksandr A. Zadoia, and Yurii A. Zadoia. "SCENARIOS OF TRANSFORMATION OF THE BANKING SYSTEM UNDER THE INFLUENCE OF INNOVATIONS: UKRAINIAN SPECIFICITY." Academy Review 1, no. 62 (2025): 107–21. https://doi.org/10.32342/3041-2137-2025-1-62-8.

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Innovativeness is an integral feature of the modern economy, particularly in the banking sector. The authors of this article aimed to identify potential scenarios for the transformation of the banking system under the influence of innovations and increased competition from fintech organizations. They sought to explore the components of the market mechanism for the self- regulation of innovative activities in commercial banks, the tools and methods of state influence on these processes, and, based on a study of global experience, to justify proposals for intensifying the introduction of innovat
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Wei, Zihao. "A Systematic Study of the Economics of Financial Institutions Based on the Maximum Profit Model." Highlights in Business, Economics and Management 20 (November 30, 2023): 375–80. http://dx.doi.org/10.54097/hbem.v20i.12650.

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Most of the existing theories for promoting financial deepening ignore the structural factors of banking markets in developing countries and do not include intermediation by banks in the systematic study of financial institutions. In this paper, we will introduce intermediate business in banking under the assumption of oligopoly in the banking market, analyze the profit maximization conditions of commercial banks, and show that developing countries can, through market monopoly power and the development of intermediate services of banks, to absorb deposits, maximize profits, and promote financi
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Ponomarev, Denis V., and Sergey P. Koltchin. "DIGITAL TRANSFORMATION OF BANKING BUSINESS: CHALLENGES AND PROSPECTS." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 11/3, no. 140 (2023): 172–79. http://dx.doi.org/10.36871/ek.up.p.r.2023.11.03.021.

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Banking is going through a transformation: from physical branches to the use of information technology and big data, as well as highly specialized human capital. Even before this transformation started, banks and markets had become intertwined, with an increasing share of intermediation activities becoming market-based. In their core activities, such as payment and advisory services, banks face stiffer competition from other intermediaries, increasingly digital. Changes in the use of technology to develop new services and business models are taking place with the growth of the FinTech sector,
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Mumthas, S. "Emerging Trends in Indian FinTech Market." ComFin Research 10, no. 4 (2022): 1–5. http://dx.doi.org/10.34293/commerce.v10i4.5118.

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FinTech is the abbreviation of financial technology used to describe emerging global digital technology that aims to improve and automate transmission and usage of financial services of PPIs. PPIs are also known as digital wallets and electronic wallets (e-wallets). Prepaid Payment Instruments (PPIs) can be issued by banks and non-banks. A FinTech is a neo banking system which provide digital banking services to the users. FinTech banking system is the product of digitization and globalisation process. The growing rate of connectivity and internet access in India helped the prepaid instruments
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