Academic literature on the topic 'Barvové asociace'

Metoda Barvově slovních asociací (Barvy života) je podle svých autorů určená k diagnostice mnoha značně rozličných charakteristik jednotlivců i kolektivů. Její používání je v určité míře rozšířené na různých typech pracovišť (například na školách, v soukromých firmách), otestovány byly desetitisíce jednotlivců a s jejími výsledky pracovali psychologové, zřejmě nejen v pedagogicko-psychologických poradnách. Tato situace je podle nás alarmující – používání nefunkčních metod k diagnostice tak závažných jevů, jako je například šikana, může na jedné straně stigmatizovat „běžné“ žáky a na straně druhé poškodit skutečné oběti při včasném neodhalení fyzického či psychického násilí. V následujícím článku představíme podrobné důvody, proč není možné metodu Barvy života považovat za psychodiagnostický nástroj a proč nelze její výstupy jakkoli interpretovat. According to its authors was the “Color association method” established to diagnose varied characteristics of individuals and groups as well. This method is currently used at different places (for example at schools or private companies), thousands individuals were tested and some psychologists used its results. This situation is in our opinion alarming – using not-functional method to diagnose important phenomenon, e.g. bullying, can stigmatize “normal” pupils and harm true victims on the other hand. In the article we present detail reasons why the “Color association method” can´t be considered to be appropriate psychological assessment tool and why its results can´t be anyhow interpreted.

Diploma thesis aims to show the possibilities of using the method of colour-word associations in marketing. For this purpose, the first chapter deals with the psychology of consumer. The second chapter is following by an overview of marketing tools. The third chapter focuses on standard methods of marketing research, supplemented by field of neuromarketing. The colour-word association method is characterized in detail in the forth chapter, where the general directions of its possible using are defined. Examples of using the method of colour-word associations in marketing research are presented in the fifth chapter. The practically usable outputs for the needs of marketers are introduced by some real researches undertaken by Zamestnanci.com Ltd.

The aim of the diploma thesis is to evaluate the motivation and satisfaction of employees in a selected company. The thesis is divided into two parts -- theoretical and practical. First, the thesis defines the theoretical concept of motivation and satisfaction and defines a projective method called Colour Association Technique (CAT) from the concept of Balance Management. The practical part of the thesis presents the company where the research was done. Further methodology of research is presented in this part. In the methodology of research a questionnaire survey was chosen. A questionnaire survey focused on 7 areas of motivation and satisfaction covering 25 study-factors. Further, individual interviews were held with a selected sample of employees, and the projective method mentioned was used. The main body of the practical part consists of an evaluation of the results using all research methods. Individual results are compared and in conclusion recommendations for improving the current situation in the company are suggested. These final recommendations may become a basis for the future development of an optimal motivation program, which the company has not yet implemented.

The diploma thesis explores the basic methods of measuring the efficiency and effectiveness of advertising campaigns. Expecially, the method of Color - Word association Technique. It is one of the unusual methods that successfully measure these factors of advertising from the presepective of attitudinal preferences and associations. The aim of thesis is to approach standard and non-standard approaches to measuring the efficiency and effectiveness of advertising campaigns and in concrete example of company which is selling the products from prevention against fleas and ticks.Describe and apply these approaches.Furthermore, based on the state before the campaign and after campaign,to analyze and show changes in attitudes of target group. Finally, to propose the strategy for future planning and to recommend effective investment of funds in the next year and efficient communication products of services through the media.

"It's terrible. You can't trust anyone anymore." - Dawn Butler In this dissertation I concern myself with a phenomenon of betrayal within field of psychology. Despite the fact that examples of violations or betrayals of trust are manifold, relatively little theory exists regarding dynamics of trust, context-specific perception of betrayal or ability to predict violation of trust be- fore it actually happens. Overall there is significant gap in our knowledge about betrayal, despite its obvious prevalence in human behaviour. There are several approaches to betrayal ranging from evolutionary psy- chology to organizational psychology. Nevertheless this area lacks some unified approach and grasp of the problem. In my work I try to explore and build upon all these theories to answer following questions: (1) Is betrayal context-specific? Does certain context trigger perception of certain behaviour to be viewed as betrayal? (2) What role does intentionality play in perception of betrayal? In what contexts is intention even relevant? (3) Are we able to predict betrayal? Are there some emotional or communicational clues of upcoming betrayal? In the research part of this thesis I further examine betrayal in four differ- ent ways. I ask about colour-association to betrayal to examine their prevailing emotion...