Relevant bibliographies by topics / Beauty and cosmetics brands

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Beauty and cosmetics brands'

Author: Grafiati
Published: 10 September 2021
Last updated: 11 February 2022

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Journal articles on the topic "Beauty and cosmetics brands"

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ASWINI, R., and R. SATHYADEVI. "Brand Awareness Among The Cosmetic Products: A Study Among The Coimbatore Consumers." Think India 22, no. 2 (October 16, 2019): 374–82. http://dx.doi.org/10.26643/think-india.v22i2.8739.

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Brand awareness is best spread through both inbound and outbound marketing efforts. When competition in an industry is high, brand awareness can be one of a business’s greatest assets. Nearly every society has used cosmetics. Cosmetics include any type of products or compounds which used to complete or enhance the beauty or looks of a person. Therefore, they are trusted more by consumers who are looking to purchase a new product. The present study attempted to analysis the awareness level on various cosmetic brands and tried to found the relationship of the social economic profile of the customers and their awareness level of the various cosmetic brands. Around 190 customers respond the questionnaire. Using the SPSS, the collected data was analysis made. Percentage analysis, WAM used to present the collected data. Regression used to analysis the difference level of awareness on cosmetic brand.
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Pratama, Dian Agustina, Silvi Satiakemala, and Agnes Andryani Rosiana. "L'image de la marque française dans les cosmétiques coréennes." Digital Press Social Sciences and Humanities 3 (2019): 00016. http://dx.doi.org/10.29037/digitalpress.43289.

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<p class="Abstract">Nowadays, the cosmetic industry is developing very quickly. Many&nbsp;<span style="font-size: 1rem;">inventions occur mainly in France, but also in other parts of the world&nbsp;</span><span style="font-size: 1rem;">as in South Korea. It is undeniable that South Korea being the 10th&nbsp;</span><span style="font-size: 1rem;">largest market in the world produces varieties of cosmetic brands&nbsp;</span><span style="font-size: 1rem;">known worldwide. The beauty routine that is called &amp;quot;10 steps of skin&nbsp;</span><span style="font-size: 1rem;">care&amp;quot; is introduced by this country and become the new inspiration&nbsp;</span><span style="font-size: 1rem;">among women. This study focuses specifically on the image of the&nbsp;</span><span style="font-size: 1rem;">French brand in Korean cosmetics. Indeed, the brand of a cosmetic is&nbsp;</span><span style="font-size: 1rem;">really relevant to promote its image with partners and customers. It&nbsp;</span><span style="font-size: 1rem;">also associates with the culture of a country of origin. France as a&nbsp;</span><span style="font-size: 1rem;">country with large beauty products market influences the selection of&nbsp;</span><span style="font-size: 1rem;">brands in Korean cosmetics. Some Korean beauty products use French&nbsp;</span><span style="font-size: 1rem;">in their brands. It is considered that the superiority of the French&nbsp;</span><span style="font-size: 1rem;">language can enhance the value of a cosmetic brand. These brands&nbsp;</span><span style="font-size: 1rem;">also express the similarity between South Korea and France, the&nbsp;</span><span style="font-size: 1rem;">concept of natural cosmetics.</span></p>
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Hassan, Siti Hasnah, Shao Zhen Teo, T. Ramayah, and Nabil Hasan Al-Kumaim. "The credibility of social media beauty gurus in young millennials’ cosmetic product choice." PLOS ONE 16, no. 3 (March 29, 2021): e0249286. http://dx.doi.org/10.1371/journal.pone.0249286.

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Social media influencers play a role in the beauty industry by making it more accessible and diverse, engaging in cultural acceptance and diversity, and making their lives public through social media. Known as ‘beauty gurus’, these influencers use their makeup skills to work with cosmetics brands, in which they earn substantial remuneration by raising brand awareness among social media audiences. While work was conducted on social media influencers, there was no clear focus on how influencers engage with young millennials regarding the choice of cosmetics products and its use. Hence, this study analysed the beauty ‘gurus’ credibility in influencing young female millennials’ cosmetics brands of choice. A survey method was used to collect data using a judgemental sampling from young females who have subscribed and observed makeup tutorials on social media platforms, such as YouTube, Instagram, and Facebook, among many others. Additionally, a total of 271 usable questionnaires were gathered and analysed using AMOS. Credibility traits, such as knowledge, attractiveness, and relatability, were the core elements of an influencer’s capability to influence young millennials. Social media influencers were seen as a new and effective marketing tool in targeting a broad demographic and increasing brand awareness.
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Yu, Seung Yeob, Eun-A. Park, and Minjung Sung. "Cosmetics Advertisements in Women's Magazines: a Cross-Cultural Analysis of China and Korea." Social Behavior and Personality: an international journal 43, no. 4 (May 24, 2015): 685–704. http://dx.doi.org/10.2224/sbp.2015.43.4.685.

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We analyzed the content of cosmetics advertisements in women's magazines published in China and Korea and compared the Chinese ideal of beauty and psychosocial values to those of Korea. Our analysis of 341 advertisements showed that 62% of Korean advertisements were for domestic brands, and 46.2% depicted Korean models, with 19.3% depicting white models, whereas 75% of the Chinese cosmetics advertisements were for international brands, and 26.5% of them featured Chinese models, with 32.7% depicting white models. The results indicate that advertisers in the Chinese magazines more strongly presented Western images as ideals of beauty than did advertisers in Korean magazines. We also found that a high number of cosmetics advertisements in the Chinese magazines contained price information and emphasized psychosocial values, such as activeness and self-confidence, which were less common in advertisements in the Korean magazines. The results imply that Chinese consumers expect concrete product benefits and are more likely to aspire to Western-type beauty than are Korean consumers.
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Rahim, Norafni @. Farlina. "Prophetic Food-Based Cosmetics: A Segment of Halal Beauty Market." Ulum Islamiyyah 26 (January 23, 2019): 9–18. http://dx.doi.org/10.33102/uij.vol26no.88.

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The current trends witness the Sunnah revival in every aspect of life. The studies and research of prophetic foods has shown a tremendous progress as alternative medicine. The numerous studies have proved that prophetic foods are very good for health. However, the potential of prophetic food in cosmetics and beauty products is still under explored. The prophetic food as main ingredients for cosmetics and beauty product is not new as some cosmetics brands have already have their products infused with prophetic food as main ingredients such as in Safi, The Body Shop and Good Virtues & Co. Thus, this paper tries to review the potential of prophetic food-based cosmetics as a segment in Halal beauty industry and its prospective in the Muslim market.
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G.H, Dr Kerinab Beenu. "Beauty and Brains: An Empirical Understanding the Role of Brand in Cosmetics Brand Decisions." International Journal of Research in Arts and Science 5, Special Issue (August 30, 2019): 22–35. http://dx.doi.org/10.9756/bp2019.1002/02.

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Zukhrufani, Alfitri, and Muhammad Zakiy. "THE EFFECT OF BEAUTY INFLUENCER, LIFESTYLE, BRAND IMAGE AND HALAL LABELIZATION TOWARDS HALAL COSMETICAL PURCHASING DECISIONS." Jurnal Ekonomi dan Bisnis Islam (Journal of Islamic Economics and Business) 5, no. 2 (December 31, 2019): 168. http://dx.doi.org/10.20473/jebis.v5i2.14704.

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This study aims to determine the effect of beauty influencers, lifestyle, brand image and halal labelling on purchasing decisions for halal cosmetics. In this study using a quantitative method with cross sectional analysis. The variable measurement scale is done using a likert scale. The sample in this study was a student of Muhammadiyah Yogyakarta University who used halal cosmetics and had read or watched videos about cosmetics from a Beauty Influencer. The number of samples collected and successfully analyzed as many as 226 of the 242 respondents taken by using purposive sampling technique. The object of analysis in this study is halal cosmetic products. The analytical method used is multiple regression analysis. The results of this study show that the beauty influencer, lifestyle, brand image and labelling halal have a positive effect on purchasing decisions of halal cosmetics.
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Pudaruth, Sharmila, Thanika Devi Juwaheer, and Yogini Devi Seewoo. "Gender-based differences in understanding the purchasing patterns of eco-friendly cosmetics and beauty care products in Mauritius: a study of female customers." Social Responsibility Journal 11, no. 1 (March 2, 2015): 179–98. http://dx.doi.org/10.1108/srj-04-2013-0049.

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Purpose – This paper aims to explore the factors influencing the purchasing patterns of eco-friendly cosmetics and beauty care products among female customers in Mauritius. It also investigates upon the relative significance of these factors in predicting the preference to buy and recommend eco-friendly cosmetics and beauty care products to others. Design/methodology/approach – The paper applies the data reduction technique by using exploratory factor analysis on a sample of 150 female consumers and condenses a set of 35 attributes into a list of eight comprehensible factors influencing the purchasing patterns of eco-friendly and beauty care products among females in Mauritius. Multiple regression analysis was also conducted to investigate upon the importance of the eight dimensions in influencing the behavioural intentions of females to purchase eco-friendly products and their likeliness to engage in referral for eco-friendly products. Findings – The factor analysis identified that the purchasing patterns for eco-friendly cosmetics and beauty care products is influenced by a combination of eight factors namely: “women lifestyles, self-image health and economic considerations”, “ethical consumerism among females”, “pharmacological essence of green cosmetics and beauty care products”, “visual appeal and physical cues in cosmetic stores”, “price-conscious decisions and effective promotion”, “belief on ethical claims in green messages”, “brand image and usage experience” and “sales representatives and social influences”. The results of the regression analysis have also suggested that the behavioural intention and referral of female customers is primarily derived from one predictor factor related to “women lifestyles, self-image, health and economic conditions”. Practical implications – In terms of marketing strategies, cosmetic and beauty care organisations should promote greater ethical concerns among female customers through effective green advertising messages. Greater emphasis should be placed on the pharmacological essence of green advertising. Cosmetic executives should also focus on health-related benefits while marketing cosmetics and beauty care products. Originality/value – The paper aims to fill up the significant gap in the literature on purchasing patterns for eco-friendly cosmetics and beauty care products among female customers. This study remains one of few research work designed to address different factors influencing the purchasing patterns for green cosmetics and beauty care products in the context of developing countries such as Mauritius. Yet, it would serve as a roadmap for cosmetics and beauty care companies to understand the factors impacting on purchasing patterns of eco-friendly cosmetics and beauty care products in similar contexts.
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Kusumawati, Marina, and Ginanjar Rahmawan. "Factors Influence of Purchase Intention on Beauty Product." International Journal of Educational Research & Social Sciences 2, no. 1 (April 7, 2021): 158–72. http://dx.doi.org/10.51601/ijersc.v2i1.27.

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Wardah is a brand of cosmetics in under the auspices of PT. Paragon Technology and Innovation. Wardah present as one of the brands of cosmetics the largest in Indonesia , products Wardah first time launched in the year 1995. PT. Paragon Technology and Innovation is always on top of market growth every year . Even Throughout the year 2020 Wardah has succeeded in exporting 22.9 billion worth to Malaysia. This study aims to determine the factors that influence the purchase interest of Wardah beauty products . The author will meniliti 4 factors such as Beauty Vlogger, Quality Products , Image Brand And price product it itself . The population in this study is the Consumer Products Beauty Wardah are domiciled in Soloraya include Boyolali , Karanganyar , Surakarta, Sukoharjo , Klaten , Sragen and Wonogiri . Research is using the technique of taking samples with a short a tan purposive sampling with the total respondents as many as 102 respondents . While for Technical analysis of the data using analysis regression linear multiple , Test T ( Partial ), Test F ( Simultaneous ) and Test Koefiesien of determination (R2). Based on the research that has been done, it can be concluded that this research according to the results of the partial T test, the variable that dominates the interest in purchasing wardah beauty products is the variable quality of the product where the product quality has a percentage value of 51.46% which is greater than the percentage value for the Beauty Vlogger variable. , Brand Image and Price.
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Balanchuk, I. S. "Innovation in the cosmetic industry: a brief overview." Science, technologies, innovation, no. 1(13) (2020): 15–26. http://dx.doi.org/10.35668/2520-6524-2020-1-03.

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Cosmetics are not a modern invention. Civilization uses substances to change and enhance its appearance, or to emphasize certain features for at least 10,000 years, and possibly for much longer. It is believed that the first to begin using natural ingredients for body decoration were the ancient Egyptians. However, references to facials and body care as well as ways of enhancing appearance are found in the history of Ancient Rome, Normans and Vikings, and even, albeit slightly later, Kievan Rus. Because, naturally, a person has a desire to improve himself, to find new ways of expression in society. And today cosmetics play an important role in shaping modern humans and, as a result, societies around the world. There is a wide range of different cosmetics on the market, all with different combinations of ingredients, different formulations and a completely different manufacturing and packaging process. That is why describing and evaluating all cosmetics is unrealistic and unnecessary. The author suggests in this study to briefly review the history of the origin of the first cosmetics, ways of their use and transformation into a purposeful beauty industry. In addition, the study provides some statistics with information that will help reach the scale of the cosmetic industry in the modern world and identify the leading countries in terms of cosmetics companies, manufacturing and brands in their territory. The situation in the cosmetic industry in Ukraine has its positive and negative sides. A young, independent country has every chance of developing its cosmetic markets, but an immature political system and imperfect legislation are in every way hindering it. However, recent statistics show a steady, albeit slightly slower turnover in the domestic cosmetic market. The innovative component of the domestic cosmetic industry is still practically absent. Although it is hoped that young scientists — mainly students and talented youth — will be able to take the beauty industry to a new level in our country. This is evidenced by the latest data on new startup projects in the cosmetic and medical industries.
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Dissertations / Theses on the topic "Beauty and cosmetics brands"

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Cantuarias, Arana Samantha. "La intervención del celebrity endorsement en las marcas de cosméticos y cómo pueden afectar la intención de compra en el consumidor. Caso: Kylie Cosmetics." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/654552.

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Desde la creación de la sociedad, vivir en un constante comparativo de belleza y perfección entre los habitantes se normalizó de tal forma que se heredó a todas las generaciones posteriores hasta el día de hoy, convirtiendo la belleza en un constructo social (Yaa Oduro, 2016). Quienes tendían a sobresalir o ganar eran comúnmente quienes lograban ser superiores al resto en liderazgo económico, influencia social y belleza física. Esto los llevo a una necesidad muy fuerte por la búsqueda de la perfección y empoderamiento social. Esto ha repercutido de forma no solo simbólica sino tangible en las creencias sociales y acciones ejecutadas por los jóvenes de la sociedad de hoy, llevándolos a enfocar sus recursos, herramientas y fuerza en la búsqueda, al parecer, interminable hacia el logro social y la belleza perfecta (Ma, Fang, Zhang y Nie, 2017). Frente a dicho fenómeno, ya normalizado, los stakeholders alrededor de este sistema social han optado por responder de manera efectiva e inmediata a esta necesidad creada. Se han insertado modelos a seguir para poder alcanzar esa perfección tan deseada. Las nuevas celebridades, los influenciadores han tomado ese rol de guías hacia la perfección y éxito social que tantos parecen buscar. Pero es necesario verlo más allá de un tema psicosocial, verlo desde el punto de vista del negocio. Las marcas encuentran en estos personajes el aliado perfecto para aumentar no solo sus ventas, sino ver reflejada su personalidad de marca, a través de una comunicación efectiva generando una relación real y tangible entre la marca y el usuario (Saggers y Morris, 2018).
Since the creation of the society, living in a constant comparative of beauty and perfection among the inhabitants has been normalized in such a way that it was inherited to all subsequent generations until today, turning beauty into a social construct (Yaa Oduro, 2016). Those who tended to excel or win were commonly those who managed to be superior to the rest in economic leadership, social influence, and physical beauty. This led them to a very strong need for the search for perfection and social empowerment.This has reverberated not only symbolically but tangibly in the social beliefs and actions carried out by young people in today's society, leading them to focus their resources, tools and strength in the search, apparently, endless towards social achievement and beauty. perfect (Ma, Fang, Zhang and Nie, 2017). Faced with this phenomenon, already normalized, the stakeholders around this social system have chosen to respond effectively and immediately to this created need. Models have been inserted to follow in order to achieve that desired perfection. New celebrities, influencers have taken that role of guides to perfection and social success that so many seem to seek. But it is necessary to see it beyond a psychosocial issue, to see it from the business point of view. Brands find in these characters the perfect ally to increase not only their sales, but also to see their brand personality reflected, through effective communication generating a real and tangible relationship between the brand and the user (Saggers and Morris, 2018).
Trabajo de investigación
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Xavier, Giovana 1979. "Brancas de almas negras? = beleza, racialização e cosmética na imprensa negra pós-emancipação (EUA, 1890-1930)." [s.n.], 2012. http://repositorio.unicamp.br/jspui/handle/REPOSIP/280975.

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Orientador: Sidney Chalhoub
Tese (doutorado) - Universidade Estadual de Campinas, Instituto de Filosofia e Ciências Humanas
Made available in DSpace on 2018-08-20T04:25:17Z (GMT). No. of bitstreams: 1 Xavier_Giovana_D.pdf: 23553159 bytes, checksum: 48455bff161cd53573e3132dfabc9ddd (MD5) Previous issue date: 2012
Resumo: Esta tese investiga as representações femininas presentes em propagandas de produtos de clareamento de pele (bleachings) e crescedores capilares (hair growers) da indústria cosmética, veiculadas pela imprensa afro-americana em Boston, Chicago e Nova York, cidades que, entre os anos 1890 e 1930, passaram por uma série de transformações sociais por conta do fenômeno historicamente conhecido como Grande Migração Negra. Ao considerar o processo de urbanização vivenciado pela população de cor que chegava aos milhares no norte do país, enfatizamos a emergência de um capitalismo negro que tinha no "mercado da beleza" um de seus principais ramos comerciais. Nesse sentido, o estudo do papel de "empresárias da raça" como Annie Minerva Pope Turnbo-Malone e Madam C. J. Walker, à luz das contribuições da Business History, leva-nos a lançar mão do conceito de "cosmética negra", entendida aqui como um conjunto de pequenas, médias e grandes empresas, que conduzidas com o capital e a força de trabalho afro-americanos, tinham como um de seus principais objetivos associar lucro financeiro e defesa da "feminilidade negra", a partir da confecção e venda de manufaturados que prometiam uma "boa aparência" para suas consumidoras. Ao explorar associações ambíguas entre good look e pele clara, a pesquisa também examina a construção de uma noção racializada de beleza específica dos negros num contexto de pós-emancipação. Diferentemente do ocorrido na publicidade da cosmetologia branca, tal noção mostra que companhias afro-americanas como a Poro Hair Beauty Culture, a Overton Hygienic Company e a Madam C. J. Walker Manufacturing Company investiram severos esforços na construção de referenciais visuais que conjugassem honra, distinção e equidade social para as "mulheres da raça". Dentro de uma perspectiva que articula gênero, racialização, classe, cosmética e modernidade, observa-se que ser considerada uma "nova mulher negra", como se dizia à época, não era um feito para todas. Para gozar de tal status era necessário possuir visual discreto, comportamento recatado, alto grau de instrução, mas, sobretudo, pele clara. Assim, ao atrelar físico e comportamento, o referido protótipo marcava a preocupação da comunidade intelectual (editores, jornalistas, publicitários, colunistas, artistas, etc.) em criar representações condizentes com uma noção de "feminilidade respeitada", que, por seu turno, revelava o investimento numa "cultura da pele mulata", facilmente captada pelas inúmeras fotografias de mulheres quase brancas, predominantes nas páginas de dezenas de jornais, revistas e catálogos de beleza da "raça". Nesse sentido, a cosmetologia e a imprensa negras foram duas das maiores responsáveis pela produção de uma "beleza cívica" oriunda de um sistema "colorista" calcado na valorização das mulatas em detrimento das blacks (negras retintas). Fato ainda desconhecido pela historiografia brasileira, tais propagandas descortinam formas múltiplas pelas quais as classes alta e média negras criaram suas próprias interpretações e soluções para questões relacionadas à eugenia, ao higienismo, à miscigenação, à urbanização e à segregação racial, abrindo espaço para futuras investigações sobre uma História Social da Beleza Negra
Abstract: This dissertation examines representations of women in advertisements for skin-bleaching and hair-growing products in the cosmetics industry, which appeared in the African American press in Boston, Chicago and New York. Between the 1890s and 1930s, these cities underwent a series of social transformations as a result of the phenomenon referred to by historians as the Great African American Migration. Analyzing the process of urbanization experienced by the population of color, who arrived in their thousands in the north of the country, emphasis will be placed on the emergence of black capitalism, which one of its greatest commercial interests in the beauty industry. The study of the role of black businesswomen like Annie Minerva Pope Turnbo-Malone and Madam C. J. Walker, and their contributions to business history, leads us to the concept of "black cosmetics." This is herein understood as a group of small, medium and large businesses which, drawing on African American capital and labor, aimed to unite profit with the defense of "black femininity," via the production and sale of products that promised their consumers a "good appearance." By exploring the ambiguous associations between "looking good" and whiteness of skin, the study also examines the construction of a specifically racialized notion of beauty held by blacks in the post-emancipation United States. This notion reveals how, unlike white beauty advertisers, African American companies like Poro Hair Beauty Culture, Overton Hygienic Company and Madam C J Walker Manufacturing Company invested considerable efforts in constructing visual imagery which could confer honor, distinction and social equality on black women. Taking a perspective that brings together gender, racialization, class, beauty and modernity, the dissertation observes how being considered a "new black woman," as the phrase went at the time, was not attainable by all women. In order enjoy such a status, it was important to possess a visual image that emphasized discretion, modest behavior, a high standard of education, but, above all, light skin. Equating looks with behavior, this prototype demonstrated the desire of the intellectual community (editors, journalists, advertising companies, columnists, artists, etc) to create images that chimed with a notion of "respectable femininity." This, in turn, demonstrated a deep investment in a "mulatto culture," easily captured by innumerable photographs of nearly-white women which dominated the pages of dozens of African American newspapers, magazines and beauty catalogues. Thus, the cosmetics industry and the black press were two of the most influential entities in the creation of "civic beauty," derived from a colorist system which favored mixed-race women over black women. Brazilian historiography has yet to examine how such advertisements reveal the many ways in which the black upper and middle classes created their own interpretations and solutions for issues of eugenics, hygiene, miscegenation, urbanization and racial segregation. This, in the future, might lead us to a social history of black beauty
Doutorado
Historia Social
Doutor em História
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Chutrakul, Chayapa. "Translation Through Cosmetics." Scholarship @ Claremont, 2015. http://scholarship.claremont.edu/scripps_theses/593.

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This thesis is based on my Make-Up Photography Project inspired by the interview of Thai sex workers about their dreams. Each woman’s dream was interpreted and translated into make up design before painted on the models, five Scripps college students, who happened to share similar passion and personality. All models were photographed individually in a regular portraiture style with their make up. The images were then edited in Adobe Photoshop and Illustrator, which incorporated the interview Thai Sex worker’s translated interview and the model’s response to the collaboration together in five complete 32.75 by 22 inches photographs.
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Bertrand, Suzie, and Laure Larcher. "Communication of natural beauty products companies." Thesis, Halmstad University, School of Business and Engineering (SET), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-2659.

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Throughout this work, this study tries to understand “how organic cosmetics companies advertise through magazines?”

In the first place, the theories about green marketing will be studied and the focus will more specifically be on green marketing communication and the communication on general.

Then, we will analyze qualitatively and quantitatively the organic cosmetics’ communication in fashion and health magazines. We will try to compare the differences in communication between these two magazines’ types.

Afterwards, we link the analysis of advertising with the theory in order to underline if the organic cosmetic companies apply the theory in their communication strategy.

To conclude, we will try to answer the question: “how organic cosmetics companies advertise through magazines?”

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Ng, Yee-chung Anita. "A study of the marketing mix of leading cosmetics brands in Hong Kong and an analysis of their market positioning strategies /." [Hong Kong : University of Hong Kong], 1985. http://sunzi.lib.hku.hk/hkuto/record.jsp?B12318280.

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Mawhood, Rhonda. "Images of feminine beauty in advertisements for beauty products, English Canada, 1901-1941." Thesis, McGill University, 1991. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=60562.

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This thesis is a study of magazine advertisements for beauty products in Canada between 1901 and 1941. It looks at the use of cosmetics and the growth of advertising in the context of the development of North American consumer culture, highlighting the role of gender in that culture. The period studied is divided in two by the mid-1920s to reflect changes in advertisers' views of consumers--from rational decision-makers to irrational creatures driven by their emotions--and in ideals of feminine beauty, as the use of cosmetics became an essential part of the ideal perpetuated by advertising. The thesis attempts to show the link between business history and cultural history by demonstrating how marketing professionals co-opted cultural trends in order to create effective advertising, and how traditional relationships and values were modified by the purchase and use of mass-marketed goods.
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Nouis, Meagan. "Manufactured Authenticity: How Beauty Brands UseConsumers' Content to Communicate Branding Messages." Thesis, Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-86683.

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While beauty brands are often known to set industry trends, the consumers pave the way forbranding communications on social media. Companies have adapted their marketing strategies tobuild interactivity into their branding outreach. Therefore, this study answers the question, “Howdo beauty brands utilize consumer posts to convey branding messages?” To answer this, acontent analysis was performed using two sets of data: brand posts (n=314) from July 2019 andJanuary 2020, and consumer posts (n=100) which tagged the beauty brands. Using consumerculture theory, the study examines several themes, including branding messages, consumerengagement, and brand authenticity. Results reveal that beauty brands typically use consumerproducedcontent to convey experiential or user-centered branding messages, while companyproducedcontent most often includes informative and emotional messages. Further discussed isthe inclusion of Calls-to-Action (CTAs) which brands use to encourage user engagement. Thisstudy found a significant correlation between posts with CTAs and increased numbers in Likesand comments; however, these numbers are often misleading and represent manufacturedengagement. At the same time, users were found to engage more with the brands whenincentives or self-promotion opportunities were available.
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Chau, Kim-Hoa, and Neringa Kudevičiūtė. "Beauty Made in China : Country of Origin Effect on Consumers’ Attitudes towards Chinese Cosmetics." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-36447.

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Background: The emergence of global markets has created new hurdles for managers of international companies, yet provided with opportunities to take advantage of country of origin and transmit product information via “Made in” label. For many years China has been perceived negatively for a number of reason, though Chinese cosmetics is a new venture for the emerging economy.  Purpose: The purpose of this study is to widen the current knowledge of country of origin in the cosmetics industry. The aim was to explore the underlying reasons in the attitude formation of female European millennials towards country of origin of China with regard to cosmetics industry.  Method: Focus group discussions have been chosen as the most appropriate research method to fulfil the purpose of the study. Three focus groups consisted of female European millennials were conducted during which the visual aids were shown in order to contribute to answering research questions. A deductive content analysis was used to analyse the data obtained.  Conclusion: The results of this study revealed that the attitudes held by female European millennials towards cosmetics made in China are more negatively due to a weak product-countryimage,withsomeexceptions. Thisisconsistentwithprevious studies that China’s country of origin is still perceived as unfavourable. However, new insights have been discovered that respondents do not perceive any country as having a superior expertise in cosmetics, except of France.
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Aske, Katherine. "'It is virtue and goodness only, that make the true beauty' : understanding female beauty in the eighteenth century." Thesis, Loughborough University, 2015. https://dspace.lboro.ac.uk/2134/17624.

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This thesis addresses how female beauty was understood in the eighteenth century and aims to build on and expand the existing scholarship from Robert Jones, Tita Chico, Tassie Gwilliam, G. J. Barker-Benfield and Naomi Baker, amongst others. Each of these scholars has discussed various areas of beauty, including taste, cosmetics, sensibility, gender and, for Baker, the opposite to beauty, ugliness. Building on these areas of study, this thesis will address the concept of beauty in both its physical and moral sense. That is, the connection of the beautiful body with the ideas or associations it has come to signify. For example, the beautiful female body usually informs readings of virtue, morality, goodness, but, in some cases, beauty can be read as wantonness, immorality and foolishness. In order to navigate these contradictory associations, the thesis has been split into category chapters and divided into two parts. The first part will examine beauty's physiognomic origins, its role in aesthetic philosophy, and its artistic expression. In the second part, with a more literary focus, the concept of beauty will be discussed in connection to its moral associations, the effects of cosmetics and health, and how concerns for reading the body are considered in the mid-century's moral novels. The evidence for the thesis will include various types of literature, including scientific and artistic treatises, fairytales, letters, advertisements, recipe books, cosmetic manuals, poetry and prose fiction. Although the scope of this thesis is wide reaching, the relationship between the body and mind, that is, the legibility of the inner qualities on the external signs of the body, remains very much at its centre. These numerous and varying examples have been chosen to demonstrate how influential this connection really was in the period, and how it informs the understanding of female beauty in the eighteenth-century.
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Orlansky, Emily. "Beauty is in the mouth of the beholder advice networks at Haverford College /." Diss., Connect to the thesis, 2009. http://hdl.handle.net/10066/3707.

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Books on the topic "Beauty and cosmetics brands"

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Branded beauty: How marketing changed the way we look. Philadelphia, PA: Kogan Page, 2011.

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Begoun, Paula. Don't go to the cosmetics counter without me: An eye opening guide to brand name cosmetics. 2nd ed. Seattle: Beginning Press, 1993.

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Begoun, Paula. Don't go to the cosmetics counter without me: An eye opening guide to brand name cosmetics. 2nd ed. Seattle: Beginning Press, 1993.

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Don't go to the cosmetics counter without me: An eye opening guide to brand name cosmetics. Seattle: Beginning Press, 1992.

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Don't go to the cosmetics counter without me: An eye-opening guide to brand-name cosmetics. 4th ed. Tukwila, Wash: Beginning Press, 1998.

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Don't go to the cosmetics counter without me: An eye-opening guide to brand-name cosmetics. 3rd ed. Seattle: Beginning Press, 1996.

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Bradbard, Laura. Cosmetics and reality. [Rockville, Md: Dept. of Health and Human Services, Public Health Service, Food and Drug Administration, 1994.

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Bradbard, Laura. Cosmetics and reality. [Rockville, Md: Dept. of Health and Human Services, Public Health Service, Food and Drug Administration, 1994.

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Natural beauty: Making and using pure simple beauty products. Pleasantville, N.Y: Reader's Digest, 1998.

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Traditions, Library of Family. Grandmother's natural beauty secrets. King of Prussia, PA: Library of Family Traditions, 2008.

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Book chapters on the topic "Beauty and cosmetics brands"

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Simmons, John V. "Decorative Cosmetics." In Science and the Beauty Business, 125–43. London: Macmillan Education UK, 1989. http://dx.doi.org/10.1007/978-1-349-19705-7_14.

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Simmons, John V. "Skin care cosmetics." In Science and the Beauty Business, 115–24. London: Macmillan Education UK, 1989. http://dx.doi.org/10.1007/978-1-349-19705-7_13.

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Simmons, John V. "Packaging Cosmetics & Toiletries." In Science and the Beauty Business, 226–38. London: Macmillan Education UK, 1989. http://dx.doi.org/10.1007/978-1-349-19705-7_24.

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Simmons, John V. "Organic compounds in cosmetics." In Science and the Beauty Business, 26–35. London: Macmillan Education UK, 1989. http://dx.doi.org/10.1007/978-1-349-19705-7_4.

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Simmons, John V. "Cosmetics & toiletries as mixtures." In Science and the Beauty Business, 45–56. London: Macmillan Education UK, 1989. http://dx.doi.org/10.1007/978-1-349-19705-7_6.

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Nguyen, Bang, T. C. Melewar, and DE Schultz. "Chinese Female Purchasing Intentions Towards Cosmetics Brands." In Asia Branding, 30–49. London: Macmillan Education UK, 2017. http://dx.doi.org/10.1057/978-1-137-48996-8_3.

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Ringrow, Helen. "Beauty Advertising in a Cross-Cultural Context." In The Language of Cosmetics Advertising, 1–11. London: Palgrave Macmillan UK, 2016. http://dx.doi.org/10.1057/978-1-137-55798-8_1.

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Ramsbrock, Annelie. "Regulated Bodies: Cosmetics and Hygiene in the Nineteenth Century." In The Science of Beauty, 37–64. New York: Palgrave Macmillan US, 2015. http://dx.doi.org/10.1057/9781137523150_3.

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Ramsbrock, Annelie. "Simulated Bodies: Cosmetics and Consumption in the Interwar Period." In The Science of Beauty, 109–55. New York: Palgrave Macmillan US, 2015. http://dx.doi.org/10.1057/9781137523150_5.

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Ramsbrock, Annelie. "Knowledge and Political Conscience: Social Cosmetics during the Great Depression." In The Science of Beauty, 157–80. New York: Palgrave Macmillan US, 2015. http://dx.doi.org/10.1057/9781137523150_6.

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Conference papers on the topic "Beauty and cosmetics brands"

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Kurniasih, Nia, Iis Kurnia Nurhayati, and Puji Audina Lestari. "English Adjectives in Indonesian Cosmetic Advertisement: A Study of Emphatic Personal Metadiscourse Markers." In GLOCAL Conference on Asian Linguistic Anthropology 2020. The GLOCAL Unit, SOAS University of London, 2020. http://dx.doi.org/10.47298/cala2020.12-1.

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The growth of the globalization of brands in international markets has led to the inevitable importance of advertisement and hence to scholarship on advertisement, such as with methods of metadiscourse. This descriptive qualitative study was aimed at determining interpersonal metadiscourse markers used in eight advertisements of Indonesian cosmetic products using English in the construction of beauty within contemporary Indonesian contexts. The results evidence an emerging new terminology in defining and classifying the types of beauty as a social construct presented in product advertisements. Employing a discourse analysis and Hylans’s emphatic personal metadiscourse marker adjectives, it was found that the advertising makers have used adjectives to describe nouns in the advertising texts due to their persuasive meanings, namely those of aesthetic adjectives. The adjectives found in the data belong to several categories, i.e. evaluativity, dimensionality (unidimensional and multidimensional), and measurability. All of these adjectives have constructed the concept of green beauty, healthy beauty, modern beauty, religious beauty and aesthetic beauty. This study is expected to contribute to the development of language and media studies, and to enrich media studies, especially those that can enhance the strategies used by advertising agencies to choose the most effective kind of language in their advertisements.
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Rasyid, Reizano Amri, and Denis Fidita Karya. "The Effect of Consumptive Lifestyle, Beauty Vlogger as a Group of Brand Trust References as a Mediation Variable on the Decision of Purchase of Korean Cosmetics (Innisfree) in Surabaya." In 2nd International Conference on Business and Management of Technology (ICONBMT 2020). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/aebmr.k.210510.010.

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Geng, Cui, and Yang Fang. "CONSUMER ATTITUDE TOWARDS BEAUTY IN CHINA --- EVIDENCE FROM COSMETICS INDUSTRY IN CHINA." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.11.05.03.

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Rhode, Ann Kristin. "REDEFINING MALE BEAUTY: THE CULTURAL ENCODING OF MASCULINITY IN SOUTH KOREAN COSMETICS ADVERTISING." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.11.05.01.

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Wu, Yaoyang, Simon Fong, and Tengyue Li. "Study of the Influence on Beauty Brands and Their Products from Chinese Social Network." In the 2018 2nd International Conference. New York, New York, USA: ACM Press, 2018. http://dx.doi.org/10.1145/3289430.3289460.

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Kato, Yasuo. "A study on application of Artificial Intelligence (AI) for cosmetics: Quantum computer is necessary for Beauty-field analysis." In 2018 International Conference on Electronics Packaging and iMAPS All Asia Conference (ICEP-IAAC). IEEE, 2018. http://dx.doi.org/10.23919/icep.2018.8374693.

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Poutanen, Marjo Anneli. "PROUDLY PRESENTING, FOR THE FIRST TIME IN FINLAND, MASTER'S DEGREE OF BEAUTY AND COSMETICS. DESIGNING THE CURRICULUM WITH PARTICIPATIVE PEDAGOGY." In 11th annual International Conference of Education, Research and Innovation. IATED, 2018. http://dx.doi.org/10.21125/iceri.2018.1678.

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Kaneko, Sayumi, Jungmi Seo, and Atsushi Sakuma. "Elasticities and Layer-Thickness Identification of a Layered Material by Indentation Test." In ASME 2017 International Mechanical Engineering Congress and Exposition. American Society of Mechanical Engineers, 2017. http://dx.doi.org/10.1115/imece2017-70535.

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Many industries, such as the biotechnology, food, and beauty industries, require noninvasive methods for quantifying material stiffness. One such method is the indentation test, which is particularly useful in evaluating the mechanical characteristics of soft materials. However, it is difficult to identify mechanical characteristics of the distinct layers of layered materials such as human skin due to their physical integration with one another. There is particular interest in evaluating the softness of the stratum corneum (the outermost layer of skin) in the cosmetics industry, where the effect of cosmetics should be restricted to this outermost layer. The purpose of this study was to develop a method to determine the elasticities and thicknesses of discrete layers in a layered material by using an indentation test. This paper discusses the results of this indentation test derived via the finite element method (FEM). Here, the finite element (FE) model is constructed by a layered structure of flat surfaces with given Young’s moduli. The FEM results suggest the existence of a law among the elasticities and layer thicknesses of a layered material.
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Garaeva, Alsou. "Economics of the Muslim Everyday Life: Religious and Economic Practices of Muslims in the Republic of Tatarstan." In International Conference on Eurasian Economies. Eurasian Economists Association, 2015. http://dx.doi.org/10.36880/c06.01281.

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The change of the economic model in Russia in the beginning of the 1990’s has laid basis for the public institutionalization of religious associations. The sphere of commercial religious services has appeared and a diversification of the religious practices has begun. In the regions of Russian Federation Muslims make up about 10%, including Tatarstan with a Muslim majority of about 50%. This creates a fertile soil for the business targeted for satisfying Muslims’ needs. The research that we have carried out as a part of the quality strategy, and particularly, the depth interview, the expert survey and the overt observation, shows that there are some barriers to introduction and successful development of such elements of the Islamic economics as Islamic banking and Islamic insurance. And the explanation for this fact lies in everyday, microcosociological practices. The services of "Muslim" taxi or messages informing about the prayers time didn't "survive" in Tatarstan. Nevertheless, there are 29 prosperous catering enterprises which specialize in "halal" meals, 34 Muslim clothes and accompanying goods shops, 6 Islamic bookstores, 3 large travel agencies organizing pilgrimage tours, and two beauty parlors using "halal" standard cosmetics in the Tatar capital. Thus a successful business is usually connected to the Muslims' everyday needs. The results of investigations indicate that introduction of new religious services require a careful preliminary study of the market and of the needs of the religious people, the exact forecast of the demand of the specific services and goods.
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Marin (Barbu), Corina Aurora, and Elenа Condreа. "Choosing the Hotel According to the Quality Presented by Influencers on Social Networks." In International Conference Innovative Business Management & Global Entrepreneurship. LUMEN Publishing, 2020. http://dx.doi.org/10.18662/lumproc/ibmage2020/51.

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The tourism industry has found an incredibly fertile ground to reach potential customers with the growth of social media. With the influencers’ tendencies to share moments in their lives and especially about their travels, social networks have become one of the most powerful weapons that travel agencies and hotels use to attract as many customers as possible. The phenomenon of influencers is one in development in our country as well. New accounts are constantly appearing on social networks, promoting brands from many fields (beauty, fashion, cooking, sports and even tourism). We are witnessing a revolution in the consumption of audiovisual content, and the development of the concept of influencer confirms this. The main purpose of this paper is to explore how influencers can influence consumers’ decisions in choosing a hotel. It will focus on research on attitudes and opinions on social media and information in tourism in Romania. The data were collected through an online opinion poll and were analyzed using descriptive statistics. Research has shown a great advantage in using influencers to attract customers. However, customers who choose certain hotels through influencers come with higher expectations, which is why the quality of services must rise to the highest standards.
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