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Journal articles on the topic 'Beauty and cosmetics brands'
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ASWINI, R., and R. SATHYADEVI. "Brand Awareness Among The Cosmetic Products: A Study Among The Coimbatore Consumers." Think India 22, no. 2 (October 16, 2019): 374–82. http://dx.doi.org/10.26643/think-india.v22i2.8739.
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Brand awareness is best spread through both inbound and outbound marketing efforts. When competition in an industry is high, brand awareness can be one of a business’s greatest assets. Nearly every society has used cosmetics. Cosmetics include any type of products or compounds which used to complete or enhance the beauty or looks of a person. Therefore, they are trusted more by consumers who are looking to purchase a new product. The present study attempted to analysis the awareness level on various cosmetic brands and tried to found the relationship of the social economic profile of the customers and their awareness level of the various cosmetic brands. Around 190 customers respond the questionnaire. Using the SPSS, the collected data was analysis made. Percentage analysis, WAM used to present the collected data. Regression used to analysis the difference level of awareness on cosmetic brand.
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Pratama, Dian Agustina, Silvi Satiakemala, and Agnes Andryani Rosiana. "L'image de la marque française dans les cosmétiques coréennes." Digital Press Social Sciences and Humanities 3 (2019): 00016. http://dx.doi.org/10.29037/digitalpress.43289.
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<p class="Abstract">Nowadays, the cosmetic industry is developing very quickly. Many <span style="font-size: 1rem;">inventions occur mainly in France, but also in other parts of the world </span><span style="font-size: 1rem;">as in South Korea. It is undeniable that South Korea being the 10th </span><span style="font-size: 1rem;">largest market in the world produces varieties of cosmetic brands </span><span style="font-size: 1rem;">known worldwide. The beauty routine that is called &quot;10 steps of skin </span><span style="font-size: 1rem;">care&quot; is introduced by this country and become the new inspiration </span><span style="font-size: 1rem;">among women. This study focuses specifically on the image of the </span><span style="font-size: 1rem;">French brand in Korean cosmetics. Indeed, the brand of a cosmetic is </span><span style="font-size: 1rem;">really relevant to promote its image with partners and customers. It </span><span style="font-size: 1rem;">also associates with the culture of a country of origin. France as a </span><span style="font-size: 1rem;">country with large beauty products market influences the selection of </span><span style="font-size: 1rem;">brands in Korean cosmetics. Some Korean beauty products use French </span><span style="font-size: 1rem;">in their brands. It is considered that the superiority of the French </span><span style="font-size: 1rem;">language can enhance the value of a cosmetic brand. These brands </span><span style="font-size: 1rem;">also express the similarity between South Korea and France, the </span><span style="font-size: 1rem;">concept of natural cosmetics.</span></p>
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Hassan, Siti Hasnah, Shao Zhen Teo, T. Ramayah, and Nabil Hasan Al-Kumaim. "The credibility of social media beauty gurus in young millennials’ cosmetic product choice." PLOS ONE 16, no. 3 (March 29, 2021): e0249286. http://dx.doi.org/10.1371/journal.pone.0249286.
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Social media influencers play a role in the beauty industry by making it more accessible and diverse, engaging in cultural acceptance and diversity, and making their lives public through social media. Known as ‘beauty gurus’, these influencers use their makeup skills to work with cosmetics brands, in which they earn substantial remuneration by raising brand awareness among social media audiences. While work was conducted on social media influencers, there was no clear focus on how influencers engage with young millennials regarding the choice of cosmetics products and its use. Hence, this study analysed the beauty ‘gurus’ credibility in influencing young female millennials’ cosmetics brands of choice. A survey method was used to collect data using a judgemental sampling from young females who have subscribed and observed makeup tutorials on social media platforms, such as YouTube, Instagram, and Facebook, among many others. Additionally, a total of 271 usable questionnaires were gathered and analysed using AMOS. Credibility traits, such as knowledge, attractiveness, and relatability, were the core elements of an influencer’s capability to influence young millennials. Social media influencers were seen as a new and effective marketing tool in targeting a broad demographic and increasing brand awareness.
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Yu, Seung Yeob, Eun-A. Park, and Minjung Sung. "Cosmetics Advertisements in Women's Magazines: a Cross-Cultural Analysis of China and Korea." Social Behavior and Personality: an international journal 43, no. 4 (May 24, 2015): 685–704. http://dx.doi.org/10.2224/sbp.2015.43.4.685.
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We analyzed the content of cosmetics advertisements in women's magazines published in China and Korea and compared the Chinese ideal of beauty and psychosocial values to those of Korea. Our analysis of 341 advertisements showed that 62% of Korean advertisements were for domestic brands, and 46.2% depicted Korean models, with 19.3% depicting white models, whereas 75% of the Chinese cosmetics advertisements were for international brands, and 26.5% of them featured Chinese models, with 32.7% depicting white models. The results indicate that advertisers in the Chinese magazines more strongly presented Western images as ideals of beauty than did advertisers in Korean magazines. We also found that a high number of cosmetics advertisements in the Chinese magazines contained price information and emphasized psychosocial values, such as activeness and self-confidence, which were less common in advertisements in the Korean magazines. The results imply that Chinese consumers expect concrete product benefits and are more likely to aspire to Western-type beauty than are Korean consumers.
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Rahim, Norafni @. Farlina. "Prophetic Food-Based Cosmetics: A Segment of Halal Beauty Market." Ulum Islamiyyah 26 (January 23, 2019): 9–18. http://dx.doi.org/10.33102/uij.vol26no.88.
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The current trends witness the Sunnah revival in every aspect of life. The studies and research of prophetic foods has shown a tremendous progress as alternative medicine. The numerous studies have proved that prophetic foods are very good for health. However, the potential of prophetic food in cosmetics and beauty products is still under explored. The prophetic food as main ingredients for cosmetics and beauty product is not new as some cosmetics brands have already have their products infused with prophetic food as main ingredients such as in Safi, The Body Shop and Good Virtues & Co. Thus, this paper tries to review the potential of prophetic food-based cosmetics as a segment in Halal beauty industry and its prospective in the Muslim market.
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G.H, Dr Kerinab Beenu. "Beauty and Brains: An Empirical Understanding the Role of Brand in Cosmetics Brand Decisions." International Journal of Research in Arts and Science 5, Special Issue (August 30, 2019): 22–35. http://dx.doi.org/10.9756/bp2019.1002/02.
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Zukhrufani, Alfitri, and Muhammad Zakiy. "THE EFFECT OF BEAUTY INFLUENCER, LIFESTYLE, BRAND IMAGE AND HALAL LABELIZATION TOWARDS HALAL COSMETICAL PURCHASING DECISIONS." Jurnal Ekonomi dan Bisnis Islam (Journal of Islamic Economics and Business) 5, no. 2 (December 31, 2019): 168. http://dx.doi.org/10.20473/jebis.v5i2.14704.
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This study aims to determine the effect of beauty influencers, lifestyle, brand image and halal labelling on purchasing decisions for halal cosmetics. In this study using a quantitative method with cross sectional analysis. The variable measurement scale is done using a likert scale. The sample in this study was a student of Muhammadiyah Yogyakarta University who used halal cosmetics and had read or watched videos about cosmetics from a Beauty Influencer. The number of samples collected and successfully analyzed as many as 226 of the 242 respondents taken by using purposive sampling technique. The object of analysis in this study is halal cosmetic products. The analytical method used is multiple regression analysis. The results of this study show that the beauty influencer, lifestyle, brand image and labelling halal have a positive effect on purchasing decisions of halal cosmetics.
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Pudaruth, Sharmila, Thanika Devi Juwaheer, and Yogini Devi Seewoo. "Gender-based differences in understanding the purchasing patterns of eco-friendly cosmetics and beauty care products in Mauritius: a study of female customers." Social Responsibility Journal 11, no. 1 (March 2, 2015): 179–98. http://dx.doi.org/10.1108/srj-04-2013-0049.
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Purpose – This paper aims to explore the factors influencing the purchasing patterns of eco-friendly cosmetics and beauty care products among female customers in Mauritius. It also investigates upon the relative significance of these factors in predicting the preference to buy and recommend eco-friendly cosmetics and beauty care products to others. Design/methodology/approach – The paper applies the data reduction technique by using exploratory factor analysis on a sample of 150 female consumers and condenses a set of 35 attributes into a list of eight comprehensible factors influencing the purchasing patterns of eco-friendly and beauty care products among females in Mauritius. Multiple regression analysis was also conducted to investigate upon the importance of the eight dimensions in influencing the behavioural intentions of females to purchase eco-friendly products and their likeliness to engage in referral for eco-friendly products. Findings – The factor analysis identified that the purchasing patterns for eco-friendly cosmetics and beauty care products is influenced by a combination of eight factors namely: “women lifestyles, self-image health and economic considerations”, “ethical consumerism among females”, “pharmacological essence of green cosmetics and beauty care products”, “visual appeal and physical cues in cosmetic stores”, “price-conscious decisions and effective promotion”, “belief on ethical claims in green messages”, “brand image and usage experience” and “sales representatives and social influences”. The results of the regression analysis have also suggested that the behavioural intention and referral of female customers is primarily derived from one predictor factor related to “women lifestyles, self-image, health and economic conditions”. Practical implications – In terms of marketing strategies, cosmetic and beauty care organisations should promote greater ethical concerns among female customers through effective green advertising messages. Greater emphasis should be placed on the pharmacological essence of green advertising. Cosmetic executives should also focus on health-related benefits while marketing cosmetics and beauty care products. Originality/value – The paper aims to fill up the significant gap in the literature on purchasing patterns for eco-friendly cosmetics and beauty care products among female customers. This study remains one of few research work designed to address different factors influencing the purchasing patterns for green cosmetics and beauty care products in the context of developing countries such as Mauritius. Yet, it would serve as a roadmap for cosmetics and beauty care companies to understand the factors impacting on purchasing patterns of eco-friendly cosmetics and beauty care products in similar contexts.
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Kusumawati, Marina, and Ginanjar Rahmawan. "Factors Influence of Purchase Intention on Beauty Product." International Journal of Educational Research & Social Sciences 2, no. 1 (April 7, 2021): 158–72. http://dx.doi.org/10.51601/ijersc.v2i1.27.
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Wardah is a brand of cosmetics in under the auspices of PT. Paragon Technology and Innovation. Wardah present as one of the brands of cosmetics the largest in Indonesia , products Wardah first time launched in the year 1995. PT. Paragon Technology and Innovation is always on top of market growth every year . Even Throughout the year 2020 Wardah has succeeded in exporting 22.9 billion worth to Malaysia. This study aims to determine the factors that influence the purchase interest of Wardah beauty products . The author will meniliti 4 factors such as Beauty Vlogger, Quality Products , Image Brand And price product it itself . The population in this study is the Consumer Products Beauty Wardah are domiciled in Soloraya include Boyolali , Karanganyar , Surakarta, Sukoharjo , Klaten , Sragen and Wonogiri . Research is using the technique of taking samples with a short a tan purposive sampling with the total respondents as many as 102 respondents . While for Technical analysis of the data using analysis regression linear multiple , Test T ( Partial ), Test F ( Simultaneous ) and Test Koefiesien of determination (R2). Based on the research that has been done, it can be concluded that this research according to the results of the partial T test, the variable that dominates the interest in purchasing wardah beauty products is the variable quality of the product where the product quality has a percentage value of 51.46% which is greater than the percentage value for the Beauty Vlogger variable. , Brand Image and Price.
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Balanchuk, I. S. "Innovation in the cosmetic industry: a brief overview." Science, technologies, innovation, no. 1(13) (2020): 15–26. http://dx.doi.org/10.35668/2520-6524-2020-1-03.
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Cosmetics are not a modern invention. Civilization uses substances to change and enhance its appearance, or to emphasize certain features for at least 10,000 years, and possibly for much longer. It is believed that the first to begin using natural ingredients for body decoration were the ancient Egyptians. However, references to facials and body care as well as ways of enhancing appearance are found in the history of Ancient Rome, Normans and Vikings, and even, albeit slightly later, Kievan Rus. Because, naturally, a person has a desire to improve himself, to find new ways of expression in society. And today cosmetics play an important role in shaping modern humans and, as a result, societies around the world. There is a wide range of different cosmetics on the market, all with different combinations of ingredients, different formulations and a completely different manufacturing and packaging process. That is why describing and evaluating all cosmetics is unrealistic and unnecessary. The author suggests in this study to briefly review the history of the origin of the first cosmetics, ways of their use and transformation into a purposeful beauty industry. In addition, the study provides some statistics with information that will help reach the scale of the cosmetic industry in the modern world and identify the leading countries in terms of cosmetics companies, manufacturing and brands in their territory. The situation in the cosmetic industry in Ukraine has its positive and negative sides. A young, independent country has every chance of developing its cosmetic markets, but an immature political system and imperfect legislation are in every way hindering it. However, recent statistics show a steady, albeit slightly slower turnover in the domestic cosmetic market. The innovative component of the domestic cosmetic industry is still practically absent. Although it is hoped that young scientists — mainly students and talented youth — will be able to take the beauty industry to a new level in our country. This is evidenced by the latest data on new startup projects in the cosmetic and medical industries.
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Zhao, Hongxin, and Gaofeng Yu. "Translation Standards and Strategies for Trademark Names of Cosmetics." Theory and Practice in Language Studies 8, no. 8 (August 1, 2018): 1024. http://dx.doi.org/10.17507/tpls.0808.15.
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With the development of the society and the improvement of the people's living standard, people have gradually realized the importance of the external image while paying attention to the "inner beauty", so the cosmetics are becoming more and more popular. Proper brand name translation can not only bring consumers the feeling of beauty, but also enhance the brand level and promote products in the invisible way. This paper discusses the translation criteria and Strategies of cosmetic brand names, hoping to contribute to the development of this field.
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A/P Saravanan, Anishametra, and Wardatul Hayat Adnan. "A Study on celebrity cosmetic brand content analysis and social media engagement: The case of Fenty Beauty’s product." Jurnal Pengajian Media Malaysia 20, no. 1 (June 1, 2018): 73–86. http://dx.doi.org/10.22452/jpmm.vol20no1.6.
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The cosmetic industry has seen an explosive growth in the past few years. Although many beauty conglomerates are leading the forefront of the global cosmetics industry, the beauty standards by them set are usually Eurocentric in nature. However, rapid changes with Fenty Beauty first appearance in cosmetic industry. The brand took the world by storm when they introduced an idea that resonated with a large community of makeup enthusiasts. Despite being in its infancy stage, the brand has made plenty of ripples to change the industry for the better through its inclusivity approach. The present study aims to gain a greater understanding on the brand’s social media engagement with their followers on Instagram, Twitter, Facebook and YouTube as well as classifying the brand’s followers according to the social identity theory. Qualitative content analysis was applied in the present study to gain a better understanding of Fenty Beauty’s social media engagement efforts with their followers. The coding scheme implemented is adopted of Bales’ Interaction Process Analysis (IPA) Model to study how followers of the brand react to social media posts made by Fenty Beauty. The findings of the present study will be useful to the cosmetic industry as it will proof the potential of social media as a powerful marketing tool. The findings of the present research will be beneficial to companies in the cosmetic industry and marketing practitioners provides an insight as to what motivates online users to engage and interact with a brand.
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Qoniatin, Uun Itsna. "ATTITUDE TOWARDS HALAL PRODUCTS: ANTESENDEN AND ITS CONSEQUENCES (Empirical Studies on Consumers of Halal Beauty Products in Pati)." International Journal of Islamic Business Ethics 3, no. 2 (September 3, 2018): 483. http://dx.doi.org/10.30659/ijibe.3.2.483-495.
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This research is motivated by the increase of cosmetic business (skin care) halal very rapidly. This can be seen from the many brands of halal skin care in companies that stand in Indonesia, especially in the city of Pati, among others: Tamara Skincare, Julie Skincare, Alzena Skincare, Derma Skincare, Vz Skincare, Sifra Skincare, Corpoderma and many more. The phenomenon of increasing consumer of halal beauty products at skin care clinic proves consumers are more religious in behaving to run as a Muslim, but in fact there are many cases that occur caused by the content of harmful substances in cosmetics that result in many skin diseases. By looking at the existing problems, this research is aimed to analyze how to improve consumer buying intention on kosher beauty cosmetics in Pati Regency through Religiusitas, Dimension of Ideology, Ritualistic, Intellectual, Experience, Consequences and Attitudes toward Halal Products. This research was conducted on consumers of halal beauty products in Pati City involving 200 respondents. The� sampling technique used in this research is purposive sampling. Tests in this study using SPSS 16.0. The result showed that the variables of Religiusity, Ideology, Ritualistic, Intellectual, Experience have positive effect toward attitude toward halal product, consequence variable have negative effect toward attitude toward halal product, variability of religiosity have positive effect on buying intention, and attitude toward halal product have positive effect to halal products.Keywords : Religiosity, deological Dimension, Ritualistic Dimension, Intellectual Dimension, ExperienceDimension, Consequence Dimension, Attitudes toward Halal Products, Intention to Buy.
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Melvioni, Kezia Tansilia, and Setefanus Suprajitno. "INNISFREE’S BRAND IMAGE THROUGH JEJU ISLAND CAMPAIGNS." K@ta Kita 5, no. 1 (July 18, 2017): 95–99. http://dx.doi.org/10.9744/katakita.5.1.95-99.
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This study aims at revealing the message conveyed by the verbal and non-verbal expressions in cosmetics advertisement videos, in this case, two advertisement videos by a cosmetic brand called, Innisfree. In examining the message, firstly, the writer identifies the verbal and non-verbal expressions used in the advertisements analyzed. Secondly, she discloses the denotative and connotative meanings of those expressions. In so doing, she uses two main theories, namely, the process of signification and Peirce’s triadic modes of sign. The findings reveal that the verbal expressions in the two advertisement videos show that Innisfree is a symbol of a natural beauty and an icon of cosmetic that use nature-based ingredients. Meanwhile, the non-verbal expressions in the two advertisements constantly highlighting on Jeju island’s natural beauty, as the main source of Innifree’s products that should be preserved. Thus, Innisfree encourages its customer to conserve natural environment. In conclusion, Innisfree is a company that produces an inner and outer-beauty.
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Ahmed, Jashim Uddin, Hafiza Sultana, Asma Ahmed, and Ritu Chhikara. "Natura Siberica: Challenging Entry in OrganicCosmetics Business." Journal of Operations and Strategic Planning 2, no. 2 (December 2019): 163–77. http://dx.doi.org/10.1177/2516600x19886221.
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The case study analyzes the organic cosmetics and toiletries industry, along with its major players, and opportunities and challenges, with special focus on Natura Siberica. To investigate how the brand has been successful at home and abroad, the study also analyzes its marketing mix and internationalization strategies. Natura Siberica is not only natural and herb-based cosmetics but also the first Russian certified organic cosmetics. It uses Siberian herbs and plants in production, with the objective to offer youth and beauty to consumers’ skin and hair. The organization has 70 brand stores in Russia and six foreign countries, while its products are available in more than 40 countries. With the predicted growth of the global organic cosmetics market, the brand has significant opportunities to expand into new product lines and geographic markets in future. In addition, it needs to promote its sustainable business model to the customers. On the other hand, the organization needs to confront the competitive pressure from existing players and potential new entrants offering organic beauty products. It also needs to emphasize its image as a global brand instead of the Russian origin in order to successfully enter in markets like the USA.
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Birlea, Oana. "From kawaii to sophisticated beauty ideals in European advertisements Shiseidō beauty print advertisements - case study." Mutual Images Journal, no. 6 (June 20, 2019): 53–69. http://dx.doi.org/10.32926/2018.6.bir.kawai.
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Having as a starting point one of the stereotypes of Japanese women considered a purveyor of kawaii this paper aims to explore a counterexample to Sanrio’s Hello Kitty mania offered by Shiseidō cosmetics through its overseas advertisements created during a long history on the European market. Even though the image of Japan is based mainly on the concept of kawaii Shiseidō tried at first on the local market to make a turn from that fragile, helpless and naïve perception of women to a more sophisticated one. Successful advertisements are made to answer a specific target audience’s needs, thus in order to go global there was a need to adapt typical Asian beauty standards to European ones. Shiseidō’s mission is to keep up with the times without forgetting the roots, the source of power, thus it has constantly worked in developing new strategies in order to thrive on the Western beauty market without setting aside Japanese tradition. Shiseidō corporate through its smaller brands like Majolica Majorca, Pure & Mild, Haku (meaning “white”) etc. still promote whitest white skin, a beauty ideal which prevails since the Heian period (794-1185). Considering that Shiseidō has a history of more than 50 years on the European market we propose an analysis on three beauty print advertisements elaborated during 1980-2000 in order to observe the constructed image of Japan through the imaginary of the French artist, Serge Lutens, responsible for the visual identity of the brand in Europe since 1980. The question is if it is a matter of “selling” the exotic to an unfamiliar receiver or a naive reflection of Japaneseness from a European’s perspective? Through this case study on beauty print advertisements created for the European market after 1990 we want to mirror the image of Japan in Europe as depicted through the specter of the biggest Japanese beauty conglomerate in the world, Shiseidō.
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Apriliani, Dewi, I. Gede Arimbawa, and Ani Wulandari. "How Youtube Beauty Vlogger Review, Self Congruity and Price Perception Influence Impulse Buying and the Impact On Repurchase Intention (Case Study at Teenager Users of Emina Cosmetics In Surabaya)." Quantitative Economics and Management Studies 1, no. 1 (June 10, 2020): 33–43. http://dx.doi.org/10.35877/454ri.qems75.
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This study aims to analyze the influence and significance of YouTube beauty vlogger review, self congruity and price perception to impulse buying as well as their impact on the repurchase intention of young girls using Emina cosmetics in Surabaya. This research was using a quantitative method. The research data are primary data obtained from a sample of 100 young girls of Emina cosmetics users in Surabaya as the respondents. Data collected from online questionnaires and then analyzed using Partial Least Square (PLS) which processed by SmartPLS 3 version 3.6.8 software. The result of this research indicated that YouTube beauty vlogger review did not have a significant impact on impulse buying and repurchase intention. While the self-congruity and price perception significantly affected impulse buying and repurchase intention. Therefore, Emina should be focusing to strengthen its brand identity and maintain the affordability of their product rather than collaborating with beauty vlogger as their promotion strategy.
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Apriliani, Dewi, I. Gede Arimbawa, and Ani Wulandari. "How Youtube Beauty Vlogger Review, Self Congruity and Price Perception Influence Impulse Buying and the Impact On Repurchase Intention (Case Study at Teenager Users of Emina Cosmetics In Surabaya)." Quantitative Economics and Management Studies 1, no. 1 (June 10, 2020): 33–43. http://dx.doi.org/10.35877/454ri.qems75.
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This study aims to analyze the influence and significance of YouTube beauty vlogger review, self congruity and price perception to impulse buying as well as their impact on the repurchase intention of young girls using Emina cosmetics in Surabaya. This research was using a quantitative method. The research data are primary data obtained from a sample of 100 young girls of Emina cosmetics users in Surabaya as the respondents. Data collected from online questionnaires and then analyzed using Partial Least Square (PLS) which processed by SmartPLS 3 version 3.6.8 software. The result of this research indicated that YouTube beauty vlogger review did not have a significant impact on impulse buying and repurchase intention. While the self-congruity and price perception significantly affected impulse buying and repurchase intention. Therefore, Emina should be focusing to strengthen its brand identity and maintain the affordability of their product rather than collaborating with beauty vlogger as their promotion strategy.
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Genç, Merve, and Burcu Öksüz. "An Analysis on Collaborations between Turkish Beauty YouTubers and Cosmetic Brands." Procedia Computer Science 158 (2019): 745–50. http://dx.doi.org/10.1016/j.procs.2019.09.110.
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Astuti, Sekar Meilana Kinanthi, Ambar Lukitaningsih, and Lusia Tria Hatmanti. "Analisis Pengaruh Celebrity Endorse, Beauty Vlogger, Word Of Mouth, Dan Brand Image Terhadap Minat Beli Produk Emina." Jurnal Ilmiah Manajemen Kesatuan 9, no. 1 (April 1, 2021): 45–54. http://dx.doi.org/10.37641/jimkes.v9i1.439.
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This study aims to determine the effect of Celebrity Endorse, Beauty Vlogger, Word Of Mouth and Brand Image on Purchase Intention for Emina Cosmetics products. This research is a quantitative research. The object of this research is the people of Yogyakarta City. The population of this study was 140 respondents. This research data obtained from individuals, by filling out a questionnaire. To find out the results of this study, researchers used validity tests, reliability tests, classical assumption tests, and multiple regression analysis and hypothesis testing.
The results of data analysis with a significance of 0.05 show that the variables Celebrity Endorse and Beauty Vlogger have no significant effect on Purchase Intention, while the Word of Mouth and Brand Image variables have a significant effect on Purchase Intention.
Keywords: Celebrity Endorse, Beauty Vlogger, Word of Mouth, Brand Image
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Jeoung, Sun Ju. "Beauty Influencer and Brand Collaboration Marketing Revitalization Strategy on Social Platforms-Focusing on Domestic Cosmetic Brands-." JOURNAL OF THE KOREAN SOCIETY DESIGN CULTURE 26, no. 3 (September 30, 2020): 433–49. http://dx.doi.org/10.18208/ksdc.2020.26.3.433.
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Lazar, Michel. "Género, guerra e políticas do corpo: uma análise crítica multimodal da metáfora na publicidade." Comunicação e Sociedade 21 (June 29, 2012): 183–204. http://dx.doi.org/10.17231/comsoc.21(2012).708.
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This paper deals with an aspect of ‘doing femininity’ in advertising, namely, the participation of women in commercial beauty practices. Specifically, the focus is on how the achievement of beauty is metaphorically conceptualized in advertising as a serious struggle – as war! Of concern is how the domain of militarization associated with hegemonic masculinity gets mapped by advertisers on to the domain of self-aestheticization, conventionally associated with women, and how institutionalized military practices are normalized as an everyday, commonsensical way of ‘doing’ femininity. Drawing upon a corpus of print beauty advertisements (for cosmetics, skin and hair care products, and slimming and body enhancement treatments), the paper adopts a multimodal approach to the analysis of the data, showing how the war metaphor is expressed through a combination of language, color, and visual images (including represented actions, postures, gaze and props). The analysis shows that the war scenario is complete with enemies (bodily imperfections) and tactical solutions (offered by the brands and their products) and, that in this scenario, women occupy a dual position as objects (whose bodies are subjected to tactical intervention) as well as subjects (who take charge of the battle). The study, from a feminist discourse analytic perspective, explores the contradictory elements in the construction of a postfeminist feminine identity in the advertisements, and the implications of using a military metaphor to conceptualize empowerment for women.
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유혜경. "Images of K-beauty and Korean Cosmetic Brands Perceived by Vietnamese Women." A Journal of Brand Design Association of Korea 14, no. 3 (September 2016): 219–30. http://dx.doi.org/10.18852/bdak.2016.14.3.219.
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Barker, Jessica. "Making-up on mobile: The pretty filters and ugly implications of Snapchat." Fashion, Style & Popular Culture 7, no. 2 (March 1, 2020): 207–21. http://dx.doi.org/10.1386/fspc_00015_1.
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Abstract What happens when the fashionable beauty ideal ‐ typically considered unattainable ‐ becomes instantly attainable for the masses with the mere tap of a touchscreen? As the widespread use of Snapchat's popular but problematic Lenses has shown, responses are mixed and critiques abound. The social media platform Snapchat introduced Lenses ‐ commonly known as face filters ‐ in 2015. These filters apply virtual accessories and edit facial features, enabling users to incorporate augmented reality technology into their daily sartorial practice. Through this 'digital adornment' users experiment with creativity and self-expression, as with cosmetics and clothing, while forging social connections. However, Snapchat's filters frequently spark controversy by slimming the jawlines and noses, enlarging the eyes and lips, and smoothing and lightening the complexions of millions of users. These effects have caused users to consider the powers of self-fashioning and question the standard of beauty being presented. By examining the observations and opinions presented in the online fashion, tech and news media, this study explores the problematic nature of Snapchat's beautifying filters. It traces users' dismay at how Snapchat, originally praised as a space for authentic, unfiltered self-presentation, became a force for aggressively perpetuating fashionable but exclusionary beauty ideals. It presents the range of reactions to these face-perfecting filters, from satisfaction and guilt to insecurity and body dysmorphia. It also explores the connection between face filters, cosmetics and feminine beauty ideals in a celebrity-led, self-image-saturated culture, with reference to brand-sponsored filters.
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Tai, Susan H. C. "Beauty and the Beast: The Brand Crisis of SK-II Cosmetics in China." Asian Case Research Journal 12, no. 01 (June 2008): 57–71. http://dx.doi.org/10.1142/s0218927508001023.
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On September 14, 2006, customers in all major mainland China cities flooded SK-II counters with refund requests after health authorities found banned metals in SK-II cosmetics products. The report of possible health risks prompted a fierce backlash from some Chinese consumers, a movement partly orchestrated on the Internet, which forced P&G into offering compensation. P&G ended up pulling all its SK-II products from mainland China shops amid security fears after outbreaks of violence in Shanghai, where hundreds of people pushed, shouted, and broke a glass door of the office building at which product returns were being accepted. The case is useful in dealing with marketing issues such as product safety concerns, product recalls and negative publicity.
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Thanisorn, Rojanadilok. "Marketing Strategies of Herbal Cosmetic Products: Thai and Imported Products." Journal of Economics and Behavioral Studies 5, no. 4 (April 30, 2013): 242–51. http://dx.doi.org/10.22610/jebs.v5i4.400.
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This research investigated the factors that influence the marketing strategies of herbal cosmetic products in Thailand by comparison between Thai and imported product where the imported products are manufactured from Australia and U.S.A. This study is both quantitative and qualitative research. The facial herbal cosmetics products in this study were moisturizer, whitening lotion, cream, power, toner, make up cleansing mask, cleansing oil, soap bar, and anti-aging lotions. Finding from the study found that the marketing strategy of Thai herbal cosmetic products have the 4Ps;Product strategy by improving the quality of products, research and development for launching the new products to the market, creating beauty packaging and new product launch attracts the market’s attention. Price strategy using cash discount to increase consumer’s purchase motive. Place strategy using department stores as the main distribution channels, distribution channels are direct sales with catalogs, counter sales in department store and beauty showrooms. Promotion strategy using integrated marketing communication for maintaining brand image, television advertisement, radio advertisement, cabal advertisement, booth exhibition, beauty school, website, face to face marketing and male beauty instructor to attract the women customers. Marketing strategy of imported products; Products strategies are concerned with the odor, color, physical appearance of products and the penetration characteristic of products. The strategies promote the imported products by introducing the product e.g. the product is a blend of herbs, the most effective skin care for healthy, revitalized skin and natural extract that contains active ingredients with high technology to manufacture the cosmetic product that performs a specific action to penetrate deep into the skin. The smooth odor and color of the imported products are the important purchasing decision factor. Physical appearance of products; non greasy, non oily helps absorbs quickly into skin and help smooth the skin surface texture and packaging design, color, size and shape, play a role in purchasing decisions. Packaging has to possess the strength to make eye-catching packaging that helps make the most window of opportunity in pristine conditions, brand, logo/slogan as a way to facilitate their purchasing decision; the image of the brand has all the criteria value, quality reliability trust, intangible and delivers benefits to the consumers. Price strategy is heavily differentiated due to the branding then imported herbal cosmetic products offering lower priced luxury products. The lower prices could also boost sales e.g. smaller sizes of some products, such as 50 ml and 30 ml bottles of products, which is normally sold in 100 ml bottles then smaller bottles are selling better than regular size ones, Place strategy; purchasing convenience from the Internet to virtual presence e.g. Website, direct mail, social media enhancing the brand’s image. The site also uses Face book page by constantly updating content photos, videos, information about events, YouTube, twitter as platforms to keep customers up to date on new episodes and development. Promotion strategies using advertisement, television advertisement
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Utami Putri, Telisiah. "Halal Logo, Beauty Blogger & Halal Marketing Package : Which One is the Most Influencing Factors that Lead into Purchase Decision on Halal Cosmetic." International Journal of Engineering & Technology 7, no. 3.30 (August 24, 2018): 575. http://dx.doi.org/10.14419/ijet.v7i3.30.18434.
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Halal cosmetic becomes more popular today, and soon or later shall be perceived as a necessity. Halal products themselves are identical with the presence of halal logo on the product or packaging, however does halal logo enough to stimulate consumer to choose a certain halal cosmetic brand?.Consumer nowadays are exposed with more options of communication from many brands, both digital and non-digital media are presented to today’s consumer, in response to current situation manufacturer has to understand kind of media that might significantly affect their consumer behavior. In digital media the presence of beauty bloggers are started to get consumer’s attention and suddenly become a new reference for seeking information of a new product, however the presence of convential halal marketing package is still undeniable, kind of models with hijab and Islamic message on the communication of is also considered play significant role in building consumer perceptions.This study aims to find out whether halal logo, beauty blogger or conventional halal marketing package is the most significant factor to create consumer positive perception that will ultimately determine purchase decision to buy halal cosmetic products.The study is conducted in Jakarta and Surabaya via on-line survey through WhatsApp mobile application to those active users of social media ages 20-50 y.o and using mass-market cosmetic. Mobile application is chosen in order to get spesific target respondents who are members of social media. Using structural questionnaire, up loaded digitally by using Google forms, that been delivered by using smartphone through WhatsApp mobile application within 1 week of field study.Findings reveals if conventional halal marketing package is still more significant to create positive perception, followed with Halal logo and beauty blogger.
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Widyanto, Hanif Adinugroho, and Cahya Rahmania Agusti. "Beauty influencer in the digital age: How does it influence purchase intention of generation Z?" Jurnal Manajemen dan Pemasaran Jasa 13, no. 1 (May 23, 2020): 1. http://dx.doi.org/10.25105/jmpj.v13i1.5453.
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<p>This research examined the influence of social media advertising conducted by beauty influencers. The researchers analyzed the impact of Celebrity Credibility (i.e., Expertise, Trustworthiness, and Attractiveness), Reputation, and Persuasive Capabilities toward Purchase Intention. The respondents in this research were 154 young women from Generation Z who lived in the Greater Jakarta (Jabodetabek) area and followed the social media beauty influencers who endorsed a renowned homegrown cosmetics brand. This research utilized a quantitative method using the Multiple Linear Regression analysis. The results of this study showed that only two independent variables associated with the beauty influencer, namely, Attractiveness and Persuasive Capabilities, yielded a significantly positive influence toward Purchase Intention. In contrast, the rest of the variables were not significant. All independent variables had a simultaneously significant impact on Purchase Intention. Finally, all independent variables contributed 72.4% to the dependent variable, while the rest were explained by other variables not examined in this research.</p>
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Kalender, Gulcin Ipek. "The Semiotic Analysis of Cosmetic Advertisements on Facebook." Advances in Social Sciences Research Journal 7, no. 12 (January 10, 2021): 658–71. http://dx.doi.org/10.14738/assrj.712.9528.
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The cosmetic industry is one of the major industries in the world, and it continually enhances with the current high-technology developments in the sector. Just from the very early ages, young girls have a curiosity about trying their mother’s make-up products and they satisfy their curiosity by doing make-up to their dolls. When girls become young women, they start trying a variety of cosmetic products and they wear make-up in order to look attractive for the opposite sex. Wearing make up helps women to feel content about their physical appearance. It increases the self-confidence of women and makes them happy, as it is a pleasurable activity. The cosmetic industry offers products, which are in abundance according to the taste of each women coming from different ranks in society. It surrounds women with cosmetic advertisements and draw their attention in the fashionable districts of the city, at shopping malls and through certain media tools such as women’s magazines and social media. The cosmetic industry is a part of the consumer culture, and it is also closely related with the ideal feminine beauty. It disseminates messages through advertisements that every woman should use cosmetic products in order to reach the ideal beauty, which is desired. This paper aims to portray how the white ideal beauty is portrayed on the Facebook pages of three cosmetic brands representing different characteristics in terms of class, social status, lifestyle, and aesthetics.
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Fernández Reyes, Lucía, and Rajagopal Rajagopal. "I can do better: Mexican direct sellers of beauty products." Emerald Emerging Markets Case Studies 3, no. 5 (November 14, 2013): 1–6. http://dx.doi.org/10.1108/eemcs-10-2013-0197.
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Subject area Marketing; direct sales and networking in marketing. Study level/applicability Undergraduate marketing students. Case overview What are the main problems faced by direct sellers in Mexico within a selling context based on social networking? This case has the objective to approach the difficulties direct sellers face in their operations in order to address potential bottlenecks inhibiting the flow of sales. In the present case, direct sellers expressed openly their personal views about the issues they generally had to deal with in order to survive in a highly competitive market, namely the market of cosmetic and beauty products. The decision of whether to implement changes to improve the flow of sells through the network created by direct sellers would eventually affect direct sellers performance given that they are the final appendix of the selling chain. This case helps to develop a direct seller typology for direct selling success. Accordingly, it highlights the importance of every element participating in a business. Summarizing, it strategically links direct sellers performance with the overall business performance. Expected learning outcomes The case contributes to the analysis of personality attributes of sellers and the elements affecting market penetration of cosmetic and beauty products. It is also interesting to observe how some foreign brands have become iconic in the local direct selling businesses. This case also contributes to developing tactical competition to strategic planning of marketing of direct selling in emerging markets. Particular learning objectives are as follows: analyse marketing planning from a perspective of decentralization and growth and explore creative possibilities for sustainable growth of this kind of business; stimulate strategic thinking concerning system operation and free bottle necks of selling channels by analysing the effect of system subordination of operations and training to upper levels of vendors; analyse the brand expansion process and loyalty development of customers in a competitive market of products that are sold in network. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or e-mail support@emeraldinsight.com to request teaching notes.
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Bishop, Sophie. "Anxiety, panic and self-optimization." Convergence: The International Journal of Research into New Media Technologies 24, no. 1 (January 10, 2018): 69–84. http://dx.doi.org/10.1177/1354856517736978.
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This article will look to YouTube’s algorithm to assess how such forms of mechanical decision-making can create a discriminatory visibility hierarchy of vloggers, favouring middle class social actors who make highly gendered content aligned with advertisers’ demands and needs. I have selected entrepreneurial beauty vloggers as a case study for this article; beauty vlogging is defined as the demonstration and discussion of cosmetic use, often from a vIoggers’ own bedroom (Banet Weiser, 2017; Nathanson, 2014). This is a deeply entrenched genre on the site; beauty vlogging is a full-time job for some successful participants, and a source of pocket money for many more. Moreover, beauty vlogging is an effective illustration of how the YouTube algorithm causes the polarization of identity markers such as gender. Indeed, for female participants, I hypothesize that YouTube actively promotes hegemonic, feminized cultural outputs, created by beauty vloggers with significant embodied social and cultural capital. That is to say, for women on YouTube, the algorithm privileges and rewards feminized content deeply entwined with consumption, beauty, fashion, baking, friendships and boyfriends in the vein of the historical bedroom culture of the teenage magazine. A secondary hypothesis is that beauty vloggers’ own understandings of YouTube’s algorithmic processes are learned and embodied within their own practices, influencing modes of self-presentation, tone of voice, choice of content covered, words and sentence structures used. I argue that it is essential to situate all beauty vloggers’ experience and content as specific to the platform of YouTube; it is their continued success on the YouTube platform that underwrites the value of their brands. In other words, even highly successful vloggers remain beholden to YouTube’s technologies of visibility, they are not safe from the sovereignty of the algorithm.
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Firdayanti, Ni Luh, Agung Suryawan Wiranatha, and Cokorda Anom Bayu Sadyasmara. "Strategi Pengembangan Usaha DNI Skincentre Renon dengan Penerapan Metode Swot dan Topsis." JURNAL REKAYASA DAN MANAJEMEN AGROINDUSTRI 8, no. 1 (March 4, 2020): 69. http://dx.doi.org/10.24843/jrma.2020.v08.i01.p08.
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The development of beauty trends in Indonesia is increasing, which makes the cosmetics industry one of the promising industries. The presence of foreign brand cosmetics makes domestic products experience sales decline. The high level of competition has become one of the factors in conducting business development strategies. The objectives of this study are 1) to analyze the internal and external environmental conditions of DNI Skin Centre, and 2) to formulate strategies and set priorities for DNI Skin Centre business development strategies. This study uses the SWOT method to determine the alternative strategies used, and the TOPSIS method to rank alternative strategies. Strategies that can be applied at DNI Skin Centre Renon are to growth and build. The first alternative priority strategy chosen is to provide education to consumers about Renon's DNI Skin Center products and treatments. The second priority alternative strategy chosen is to maintain the price and quality of the product and the third priority alternative strategy is to promote the products and treatments that exist at the Renon DNI Skin Center.
Keywords: Skin Centre, Business Development Strategy, SWOT, TOPSIS
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Piecychna, Beata. "Cosmetic Translation Competence – A Theoretical Model and Implications for Translator Training." Forum Filologiczne Ateneum, no. 1(8)2020 (November 1, 2020): 101–26. http://dx.doi.org/10.36575/2353-2912/1(8)2020.101.
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In the last decade, cosmetic translation has become increasingly significant as the beauty and cosmetic industry has grown exponentially across the globe. The expansion of international cosmetic brands in many countries around the world necessitates commissioning competent, well-prepared translators, who are able to handle translation problems typical of various types of cosmetic translation, both specialized and those requiring skills specific to a more creative rendition. The main objective of this paper is to discuss a novel theoretical model of cosmetic translation competence, a type of translation which has so far not gained much popularity among translation scholars. The first part of this article offers a concise state of the art of the concept translation competence. Capitalizing on models of translation competence developed by PACTE (Process in the Acquisition of Translation Competence and Evaluation), TransComp and EMT (European Master’s in Translation), an original model of cosmetic translation competence is presented along with its sub-competencies. The second part of this article focuses on implications for teaching cosmetic translation. The paper concludes with general remarks pertaining to avenues for future research into cosmetic translation competence and its acquisition.
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Wang, Mingan (Joanna), and Can Uslay. "Jumei: China’s top online cosmetics retailer and the quest to become the top E-commerce hub for women." Emerald Emerging Markets Case Studies 8, no. 3 (September 24, 2018): 1–21. http://dx.doi.org/10.1108/eemcs-06-2016-0128.
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Subject area The subject areas are e-commerce, brand management, marketing strategy, digital marketing and supply chain management strategy. Study level/applicability Medium, can be used for undergraduate marketing electives and graduate core courses. Case overview Jumei, founded in 2010, had already become China’s biggest online retailer of beauty products. Its 31-year-old Founder and Chief executive Officer (CEO) Leo Chen had become the youngest CEO of any NYSE listed company in 2014. However, Jumei was currently facing a major milestone. Could it become a mega-commerce hub like Alibaba? Or should it stick to its core product line – cosmetics – which was already being challenged by luxury retailers and other horizontal e-commerce competitors? Expected learning outcomes The case will provide the students the opportunity to conduct a situational analysis Identify and prioritize generic business and marketing strategies, review concepts of brand/line extension and conceive new product ideas, assess Jumei potential as a business-to-customer platform and assess brand equity and potential by comparison to another diversified brand. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Subject Code: CSS 8: Marketing.
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WILUJENG, NOVIE, and ANIK LESTARI ANDJARWATI. "Penggunaan Donna Harun Sebagai Endorser Iklan di Televisi dan Pengaruhnya Terhadap Keputusan Pembelian Citra Lasting Youth Hand&Body Lotion (Studi Pada Konsumen di Kelurahan Wates Mojokerto)." BISMA (Bisnis dan Manajemen) 2, no. 1 (June 6, 2018): 61. http://dx.doi.org/10.26740/bisma.v2n1.p61-71.
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Indonesia is a potensial market for the product cosmetology and body treatmen. This can be seen from hundreds of cosmetic brand offered to consumers. Consumers' mind at this time has been met by a variety of ad products that beauty comes through television, radio and news media. In order for consumers to be interested to purchase products that advertising one of the ways used by the manufacturer is using a celebrity as endorser. Celebrity credibility, celebrity and brands mathcup, celebrity and audience mathcup, and the attractiveness of celebrities expected to make consumers purchase decisions.This research is conclusive research use multiple regression analysis. The sample used in this research was 103 people, which is the consumer Citra in Wates Mojokerto Distric. Research aims to understand Aplication of Dona Harun as Advertising endorser in Televition and Influence to Buyying Decision citra Lasting Youth hand&Body Lotion (Study at Consumer in Wates Mojokerto Distric) This research is shown determination coefficient (Adjusted R2) or 51% it means, there is influence simultaneously between using celebrity is advertising endorser in televition to buying decision Credibility it means variabel is more dominant in influence buying decision and followed by other variabel (attractiveness, celebrity and brand mathcup, and celebrity and audience matchup) Suggested to the researchers to do further research outside the free variables used in this research, so that insight abauot marketing communication and purchasing decision become more knowledgeabele
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Katsnelson, Alla. "Cosmetics: Molecular beauty." Nature 526, no. 7572 (October 2015): S4—S5. http://dx.doi.org/10.1038/526s4a.
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Селеменева, Ольга, and Ol'ga Selemeneva. "Suggestive Function of the Proper Names in the Commercial Advertising Texts of the Glossy Magazine «Tatler»." Scientific Research and Development. Modern Communication Studies 8, no. 4 (August 30, 2019): 70–77. http://dx.doi.org/10.12737/article_5d4d76200a5825.99912299.
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Advertising is an example of persuasive communication, at the beginning of the XXI century it becomes the object of linguistic research in the field of speech suggestion. In the article the author analyzes the proper names as a group of the linguistic signs that ensure the functioning of the program of undocumented influence in the consciousness of the subject and aim to persuade him to buy the advertised object. The material of the study is commercial advertising texts from the magazine «Tatler». The choice of this source of the actual material is due to its prototypicity. This international highly artistic glossy magazine, focused on creating a model of the world of luxury and comfort, is an effective advertising medium. The author comes to the conclusion that in the aspect of suggestive linguistics problems the proper names of three groups are especially important for the advertising text: pragmatonyms, anthroponyms and toponyms. The orientation of the magazine «Tatler» for a specific target audience (people with a high level of the material wealth) affects the selection of the pragmatonyms, anthroponyms and toponyms. For example, pragmatonyms-globalisms, symbolic pragmatonyms, calling cosmetic, jewelry, watch brands, etc., allusive names of the persons with a common background of world fame, the names of the countries and cities that are leaders of the fashion and the beauty industry. These groups of names implement suggestive strategies of idealization of the advertised object and imitation of its exclusivity, high quality, participate in the creation of a psychological effect of the trust, form a positive motivation for the purchase.
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Irawan, Nico, and Cai Yun Pu. "CONSUMERS' RESEARCH ON COSMETIC BRANDS PREFERENCE AND PURCHASING BEHAVIOR: THAI BRANDS AND CHINESE DOMESTIC BRANDS." Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) 3, no. 1 (July 29, 2020): 1–15. http://dx.doi.org/10.31538/iijse.v3i1.750.
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The research theme is put forward under the realistic background of the development of Thai cosmetics in the Chinese market. Intends to start from cosmetics, with some college students and working youth groups as samples to study the evolution of Thai cosmetics in the Chinese market. Based on reviewing the research results of related topics at home and abroad, this paper draws on the classic consumer ethnocentrism and Chinese goods purchasing behavior relationship model, collects data through questionnaires, and uses SPSS data analysis software to trust the recovered data, validity test, and regression analysis to test each hypothesis. The results confirmed the consumer's relationship between the category of cosmetics, Chinese goods awareness and brand preference, brand identity perception and purchase, and their variables in the context of Chinese and Thai brands.
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Rojanadilok, Rojanadilok, and Bunchapattanasakda . "Marketing Strategies of Imported Herbal Cosmetic Products in Thailand." Information Management and Business Review 3, no. 4 (October 15, 2011): 217–21. http://dx.doi.org/10.22610/imbr.v3i4.936.
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This research investigated the factors that influence marketing strategies of imported herbal cosmetic products in Thailand. The study is qualitative research using in - depth interview to collect primary data and use content analysis to analyze the obtained data. The facial herbal cosmetics products using in this study were moisturizer, whitening lotions, creams, powder, toner, make up cleansing, mask, cleansing oil, soap bar, anti-aging lotions and creams which imported from Australia and the USA. Findings from the study found that product A positioned itself as a premium biodynamic natural plus innovation technology product using the greenhouse concept. The shops were decorated using recycle woods. The products’ packaging give customers a sense of the source, herb images grow around the boxes and bottles, whilst the text grows with the image, creating a sense of energy. Product A conscious of the environment and strive to source and use the most environmentally aware materials where possible. The retail price strategy depends on local marketing promotions. It has the stand-alone shops plus day spa and counters in department stores. The advertisement media strategies focus on magazine, direct mail, social network advertisement; facebook. Product B sets the position as an innovative organic beauty solution using pure certified organic ingredients without paraben, petroleum, and silicones. Recycled materials were used to make packaging and printed using soy ink. It has shop online and 12 counters in department stores. The local price strategy is discount on vocation. The promotion strategies focused on premium product and cash discount. The advertisement strategies of product B focused on magazines, direct mail, social network advertisement; facebook and popular brand ambassadors. Product C set position as ancient herbal product. The product’s formulations have made with the unique natural ingredients, effective botanical extracts with the latest innovations from around the world since a 160 years old formula. The products avoid using of preservative and perfume. It has 8 counters in department stores and used the recyclable packaging so that product C concentrate the efforts and cost on the substance and quality of products which reflex selling price. The advertisement strategies focused on brochure and social network advertisement (facebook and twitter) while selling promotion strategies of the product are free premium sampling, customers refer friends, and 28 days satisfaction guarantee for refund.
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Eka, Dian, and Yulia Hamdaini. "Pengaruh Customer Value terhadap Purchase Decision melalui Beauty Blogger di Youtube (Studi Pada Pelanggan Kosmetik Local Brand di Sumatera Selatan)." JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA 15, no. 4 (June 21, 2018): 183–96. http://dx.doi.org/10.29259/jmbs.v15i4.5717.
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Tujuan penelitian – This study is aimed to; First, to understand the significant effect of customer value on purchase decision through beauty blogger on Youtube. Second, to understand the influence of beauty blogger on Youtube significantly to purchase decisionDesain/Metodologi/Pendekatan – This study uses 200 respondents as sample. Structural Equation Modelling analysis is used to test the hypotheses.Temuan – The results are based on the regression assessment there is influence of customer value on purchasing decision through beauty blogger. Customer value also directly affects purchasing decision. Only beauty blogger has a significant directly effect on purchasing decision.Keterbatasan penelitian – The limitations of this study focus on viewers of beauty bloggers on youtube with customer value variables and cosmetic purchase decisions as the main variables.Originality/value – The originality of this article examines the effect of customer value, purchasing decisions after watching certain cosmetic brand reviews of beauty bloggers on youtube.
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Tkachenko, N. O., N. M. Chervonenko, V. O. Demchenko, and O. V. Lytvynenko. "Research of marketing and pharmacoeconomic aspects of the domestic market of preparations used for biorevitalization." Current issues in pharmacy and medicine: science and practice 14, no. 1 (March 18, 2021): 120–26. http://dx.doi.org/10.14739/2409-2932.2021.1.226871.
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The aim of the work is to study the Ukrainian market for biorevitalization products with the subsequent formation of an information array, which can be used to improve the system for supplying target consumers and for correct strategic marketing decision-making.
Materials and methods. Data obtained from 2020 edition of the State Register of 3rd Class Medical Devices (Injection Implants for Soft Tissues), as well as from the State Register of Medicines of Ukraine, the information retrieval system Compendium Online, the database “Regulatory and Directive Documents of the Ministry of Health of Ukraine”, publications in scientific and practical journals connected to the research topic, were used as the main material for the study. The following research methods were employed: content analysis, comparative, analytical, graphic, and marketing research methods.
Results. Biorevitalization affects the internal course of metabolic processes in the deep layers of the dermis, thereby accelerating the production of collagen and elastin at the expense of the body resources.
Based on the analysis of information sources about the means used in the biorevitalization procedure, two assortment groups were formed: medical devices and cosmetics. An intragroup analysis of the assortment and corporate structure of the studied market segments was carried out, and the availability of the procedure based on various drugs was studied.
Conclusions. The pharmacotherapeutic basis of biorevitalization was studied for all spectra of aesthetic problems, which are solved using this procedure under consideration.
The established list of preparations for biorevitalization made it possible to divide them into two assortment groups. The most numerous (101 preparations – 96.20 %) is cosmetics group, including one-component (35.25 %) and combined (60.95 %) preparations. The second group embraces medical devices; it consists of 4 preparations (3.80 %).
The analysis of brand structure of the studied market segment showed that the leading manufacturers here are Russian companies (21.9 % of the total amount of all preparations is imported from this country). Domestic manufacturers are represented by only one company, Yuria-Pharm, which produces, respectively, 1 drug in three different concentrations.
Based on the study of the average cost of the procedure in beauty salons of Zaporizhzhia and the coefficient of accessibility of the procedure based on the varieties of drugs for biorevitalization, it was found that the procedure using Juviderm Volift, RRS® HA SKIN RELAX WITH BoNtA 568® and JUVEDERM® VOLIFT RETOUCH is more affordable for consumers; the least availability is characteristic of the procedure with RRS® HYALIFT® 35.
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Saad Ali, Heyam. "Cosmetics and Beauty Products Review." Acta Scientific Pharmaceutical Sciences 4, no. 7 (June 30, 2020): 25–32. http://dx.doi.org/10.31080/asps.2020.04.0553.
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Tanaka, Muneo, and Shigenori Kumagai. "Polymers for human beauty (cosmetics)." Kobunshi 39, no. 11 (1990): 802–5. http://dx.doi.org/10.1295/kobunshi.39.802.
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Draelos, Zoe Diana. "Cosmetics: The Medicine of Beauty." Journal of Cosmetic Dermatology 14, no. 2 (May 27, 2015): 91. http://dx.doi.org/10.1111/jocd.12146.
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NAGASHIMA, Shinji. "Cosmetics for Producing Human's Beauty." Journal of the Society of Mechanical Engineers 93, no. 854 (1990): 12–16. http://dx.doi.org/10.1299/jsmemag.93.854_12.
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Díaz Díaz, R. M., C. Garrido Gutiérrez, and P. Maldonado Cid. "Radioactive Cosmetics and Radiant Beauty." Actas Dermo-Sifiliográficas (English Edition) 111, no. 10 (December 2020): 863–65. http://dx.doi.org/10.1016/j.adengl.2020.09.014.
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Fogel, Joshua, and Viju Raghupathi. "Spam E-mail Advertisements for Cosmetics / Beauty Products and Consumer Behavior." Journal of Business Theory and Practice 1, no. 1 (February 28, 2013): 28. http://dx.doi.org/10.22158/jbtp.v1n1p28.
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Consumers receive spam e-mail solicitations for cosmetics and beauty products. We analyze responses<br />from 200 college students with regard to opening and reading this spam e-mail and also clicking<br />through and purchasing the product advertised in this spam e-mail. With regard to opening and reading<br />spam email about cosmetics/beauty products, women and also increasing scores for learning more<br />information online about cosmetics/beauty products were both significantly associated with increased<br />odds for opening and reading this spam e-mail. With regard to purchasing the cosmetics/beauty product<br />advertised in the spam e-mail, increasing scores for trust in the Internet to provide accurate<br />information about cosmetics/beauty products was significantly associated with increased odds for<br />purchasing. Marketers who use ethical approaches and are interested in sending e-mail information to<br />prospective college student customers about cosmetics/beauty products should keep in mind the<br />importance of conveying trust.
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Hetal Purohit, Sweta Kale Pisulkar, Rohit Mistry, Chinmayee Dahihandekar, Surekha Godbole, and Soniya Aswale. "Botox: Therapy Beyond Beauty." International Journal of Research in Pharmaceutical Sciences 11, no. 3 (July 7, 2020): 3272–78. http://dx.doi.org/10.26452/ijrps.v11i3.2436.
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Botulinum toxin originated from the Latin term ‘botulus’ meaning ‘sausage’. Botulinum toxin is a bacterial extract which acts at the synaptic level and inhibits the neuronal uptake of acetylcholine causing inhibition of muscular contraction. This property of botox proves to be useful in various muscle spastic disorders. Commercially accessible under the brand label of Botox and is universally used in cosmetic field in managing wrinkles and crow lines correspondingly it has multitude of use in treating innumerable maxillofacial complex disorders like Temperomandibular disorders, Hypertonicity of lips, gummy smiles, Bruxism, trigeminal neuralgia and other types of facial pain. Botox is regarded as minimally invasive procedure with promising results in muscular disorders as well as cosmetic purpose. Botulinum when used in therapeutic doses proves to be boon to mankind. The effects are dose dependent as it comes with the black box warning. Overcoming this disadvantage of botox, the newly emerged Frotox ® based on the (Focussed Cold Therapy) is used nowadays and proves to be more efficacious.This article describes in detail about the origin of the toxin, it’s commercially available forms. It also describes the clinical technique, its pros and cons with instructions with patient as well as operator point of view.
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CORREA, FRANCES. "FDA Sees Beauty in Policing Cosmetics." Skin & Allergy News 43, no. 3 (March 2012): 53. http://dx.doi.org/10.1016/s0037-6337(12)70133-x.
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Putri, Alya Indira. "THE ACCULTURATION TO GLOBAL CONSUMER CULTURE TOWARDS PURCHASE DECISION OF SOUTH KOREAN SKINCARE AND COSMETIC PRODUCT." Advanced International Journal of Business, Entrepreneurship and SMEs 3, no. 9 (September 1, 2021): 102–22. http://dx.doi.org/10.35631/aijbes.39008.
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The development of the globalization era encourages the dissemination of information and beauty trends from South Korea in Indonesia. To be accepted by the Indonesian market, South Korean beauty companies need to consider the acculturation aspects, because it is one of the primary determinant factors of consumer purchase decisions in a foreign country product. The purpose of this study is to analyze the effect of acculturation on global consumer culture towards purchase decisions of South Korean skincare and cosmetic products, identify the factors that influence the consumers’ purchase decision, and develop marketing recommendations for South Korean beauty companies. To validate the hypotheses from previous studies and answer the research questions, a quantitative approach by the online survey was conducted by 250 respondents of women in Indonesia from generations x, y, and z who have purchased South Korean skincare and cosmetic products by a minimum of past six months, and PLS-SEM was used to analyze the relationship between the variables. The findings indicate that acculturation influences customers’ purchase decisions towards South Korean skincare and cosmetic products through several variables. It is found that cosmopolitanism has a significant influence on global consumption orientation and perceived value. Similarly, global mass exposure and self-identification with GCC have a significant impact on materialism. Materialism then has a significant impact on perceived value, which in turn has a significant influence on brand attitude. Brand attitudes then have a significant influence on purchase intention, which in turn has a significant influence on the purchase decision. The results suggested that South Korean beauty companies should maintain product quality, emphasize the products’ benefit and function, and enhance the advertising competitive advantage. This study is expected to enhance marketers understanding of how companies could improve consumers’ purchase decisions through understanding the acculturation between these two countries.