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Dissertations / Theses on the topic 'Beauty salon'
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Van, Blaricom Margaret E. "Talking family at the beauty salon reflections and relations /." [Bloomington, Ind.] : Indiana University, 2008. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3344607.
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Thesis (Ph.D.)--Indiana University, Dept. of Communication and Culture, 2008.Title from PDF t.p. (viewed on Oct. 6, 2009). Source: Dissertation Abstracts International, Volume: 70-02, Section: A, page: 0412. Adviser: Beverly J. Stoeltje.
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Wagganer, Andrea. "Feminine Beauty and the Cancerous Beast: Appearance Management at the Cancer Hospital Salon." [Tampa, Fla] : University of South Florida, 2006. http://purl.fcla.edu/usf/dc/et/SFE0001541.
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Плетинюк, В. Т. "Економічне обґрунтування проєкту створення салону краси за франчайзинговою схемою." Thesis, Одеський національний економічний університет, 2021. http://local.lib/diploma/Pletyniuk.pdf.
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Доступ до роботи тільки на території бібліотеки ОНЕУ, для переходу натисніть на посилання нижчеУ роботі досліджується можливість започаткування власного бізнесу в Україні в індустрії краси: розглянуто загальну концепцію бізнесу, проаналізовано умови організації та здійснення підприємницької діяльності. Пропонується проєкт створення салону краси за франчайзинговою схемою у місті Одеса. Сформовано стартовий капітал на реалізацію проекту, розраховані поточні витрати та прогнозовано прибуток від реалізації послуг даного підприємства. В роботі представлено економічне обґрунтування доцільності реалізації проєкту, охарактеризовані можливі ризики реалізації проєкту та заходи щодо їх мінімізації.
The paper investigates the possibility of starting your own business in Ukraine in the beauty industry: the general concept of business is considered, the conditions of organization and implementation of entrepreneurial activity are analyzed. A project to create a beauty salon under a franchise scheme in the city of Odessa is proposed. The start-up capital for the project implementation has been formed, current expenses have been calculated and the profit from the sale of the company's services has been forecasted. The paper presents the economic justification of the feasibility of the project, describes the possible risks of the project and measures to minimize them.
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Мамінова, Ю. С. "Економічне обгрунтування проєкту створення підприємства у сфері послуг." Thesis, Одеський національний економічний університет, 2021. http://local.lib/diploma/Maminova.pdf.
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Доступ до роботи тільки на території бібліотеки ОНЕУ, для переходу натисніть на посилання нижчеУ роботі розглядаються теоретичні засади започаткування власної справи у сфері послуг: розглянуто бізнес-ідею започаткування власного еко-салону краси; досліджуються нормативно-правове регулювання підприємницької діяльності в Україні у сфері краси. Проаналізовано конкурентне середовище на ринку салонів краси м. Одеса та визначені внутрішні конкурентні переваги створюваного салону краси. Розраховано витрати на створення та функціонування салону краси. Спрогнозовано прибуток від реалізації послуг салону краси. Проведено оцінку економічної ефективності проєкту. Проаналізовані можливі ризики та запропоновані заходи щодо їх мінімізації.
The work deals with the theoretical principles of starting a business in the field of services. Therefore, author considers the business-idea of starting eco-friendly beauty salon; she also examines the regulatory and legal regulation of entrepreneurial activity in Ukraine in the beauty sphere. The competitive environment of beauty salons market in Odessa were analyzed as well as internal competitive advantages of the created beauty salon identified. The costs of establishing and operating beauty salon were calculated. Income from the sale of services forecasted. The economic efficiency of the project reviewed. The possible risks analyzed and measures to minimize them proposed.
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Parillo, Apaza Milagros Yanina, and Vargas Jhoana Elizabeth Pinedo. "Salón de Belleza para Damas, en Lima, con simulador virtual de look. Free & Beauty." Master's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/653615.
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La presente tesis busca evaluar la viabilidad de la implementación de un Salón de Belleza en Lima “Free & Beauty”, con dos diferenciadores: un simulador virtual de look y el empleo de productos naturales.
Con esta propuesta se pretende atender a mujeres: i) que desean un cambio en su imagen, pero no se animan a realizarlo por diversos temores y ii) gestantes, lactantes, que sufren de reacciones alérgicas o están interesadas en el cuidado del medio ambiente.
En el rubro de la belleza, se aprecia un crecimiento en el uso de productos naturales y de herramientas tecnológicas que refuerzan el servicio personalizado para cada mujer.
La investigación del mercado incluyó: análisis del sector y competencia, encuestas, focus group y entrevista a experto. Se validó que la idea de negocio es atractiva, y existe una intención de consumo, principalmente, por el simulador, cuyo uso no ha sido identificado en otros salones de belleza en Perú.
Para posicionarnos en el mercado, se abordarán estrategias de marketing en el lanzamiento y negocio en marcha, a través de un evento de inauguración, promociones personalizadas, publicidad en página web y redes sociales. Esto, unido a la calidad de servicio y amabilidad del personal, aportarán a la publicidad “boca a boca”.
El proyecto requiere una inversión total de S/ 83,867, que se cubrirá con el aporte de los socios y financiamiento bancario. Cuenta con una TIRF de 33% y un VANF de S/ 35,002.81. Por lo expuesto, consideramos que la idea de negocio es viable.This thesis looks for evaluate the viability of implementing a Beauty Salon in Lima, with two differentiators: a virtual look simulator and the use of natural products. This proposal tries to serve women: i) who want a change in their image, but they are not sure to do because of various fears and ii) pregnant or lactating, who suffer from allergic reactions or are interested in caring for the environment. In the beauty segment, there is a growth in the use of natural products and technological tools, that reinforce personalized service for each woman. Market research included industry and competition analysis, surveys, focus group and expert interview. It helped to validate that the business idea is attractive, and there is a consumer intention, mainly due to the simulator, whose use has not been identified in other beauty salons in Peru. In order to position the business, marketing strategies will be oriented in the opening and ongoing business, through a launch event, personalized offers, advertising on the website and social networks. This, and the quality of the service and kindness of the staff, will contribute to the “word of mouth” advertising. The project requires a total investment of S/ 83,867, which will be covered with the contribution of the partners and a bank loan. It has a TIRF of 33% and a VANF of S/ 35,002.81. Therefore, we consider that the business idea is viable.
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Комар, Д. Ю., and D. Y. Komar. "Реклама в сфері індустрії краси : особливості просування." Thesis, Національний авіаційний університет, 2021. https://er.nau.edu.ua/handle/NAU/50079.
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1. Орлова, А. К. Индустрия красоты (Социокультурные аспекты) : дисс. ... канд. социол. наук : 22.00.04 [Електронний ресурс] / А. К. Орлова. – М., 2005. - 186 с. // Библиотека диссертаций. — Режим доступу: http://www.dslib.net/socstruktura/industrija-krasoty.html. 2. Каюмов, С. Ф. Прибыльный салон красоты. Советы владельцам и управляющим / С. Ф. Каюмов, М. Ю. Сергеев. – СПб. : Питер, 2009. – 320 с. 3. Ходаков, А. Эволюция мысли по совместной рекламе салонов красоты [Електронний ресурс]. Режим доступу: http://www.newsalon.ru/5/0. php?show_art=6197. 4. Махнева, И. А. Входные барьеры и конкурентные преимущества в малом бизнесе на примере рынка парикмахерских и салонов красоты / И. А. Махнева, Я. Н. Титова // Актуальные вопросы современной науки. – 2012. – No 22. – С. 157-163.Індустрія краси останнім часом дуже популярна в суспільстві. Вона працює на стиках різних сфер: послуг салонів краси, медицини, освіти, екології тощо. Високий рівень конкуренції в індустрії краси призводить до боротьби за кожного потенційного відвідувача. Потужною зброєю в цій боротьбі виступає реклама, оскільки для салону краси важливим є не просто створення креативного простору та пошуку фахівців, але і розповсюдження інформації та залучення клієнтів.
The beauty industry has recently become very popular in society. She works at the intersection of various fields: beauty salon services, medicine, education, ecology, etc. The high level of competition in the beauty industry leads to a struggle for every potential visitor. Advertising is a powerful weapon in this fight, because for a beauty salon it is important not only to create a creative space and find professionals, but also to disseminate information and attract customers.
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Koblerová, Eliška. "Podnikatelský plán." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-416859.
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The topic of the diploma thesis is „Business plan“. Thesis is divided into three main chapters. First chapter includes theory. In the second chapter a full analysis is processed. Third and the last chapter is focused on suggestions for improvement, which are based on outputs from the previous two chapters. In case of this thesis, the suggestion is business plan for starting beauty salon.
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Smith, Felicia C. "African American Female Narratives and Identity Development: A Case Study of Language, Literacy, and Identity Development in the Beauty Salon." UKnowledge, 2014. http://uknowledge.uky.edu/edc_etds/8.
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This four-month case study explored the connections among language, literacy, and identity development of five African American women as they shared narratives within a beauty salon context. The questions that guided the study were: (a) What language and literacy practices are enacted in the beauty salon? (b) In what way do African American women narrate their experiences? (c) What stories are shared by African American women in the salon? (d) What are the effects on the listeners of the narratives shared in the salon? and (e) How are social and cultural identities (co)constructed and performed in the narratives?
The narratives were analyzed using Reissman’s (2008) dialogic/performance analysis approach. The Identities in Practice framework applied, situated the work in relation to the four contexts for identity development (figured worlds, positionality, spaces for authoring, and making world through serious play) outlined in Holland, Lachicotte, Skinner, and Cain’s (2008).
The findings supported previous findings that storytelling events and the use of narratives were the primary means for African American women sharing their lived experiences in the beauty salon. This corroborated with findings from Richardson (2003) and others focused on African American female language and literacy practices. Three themes emerged from the narrative data, which reflected challenges the women experience in their social, racial/cultural, and gendered conversations and experiences. Additionally, two focal participants’ narratives were examined to explore the ways identity was performed through their use of language in the narratives. The analysis indicated Kelly and Pam were strongly affiliated to social and cultural identities that included identities about motherhood, gender equity, and activists in the Black community.
The importance of this research is to continue to explore the ways African American women build and shape their identities through language. Schools across the nation are neglecting the power and uses of language to build up the language and literacy resources of children that arrive to school with a history of oral traditions. Presenting school contexts as a space of authoring would undoubtedly create greater equity and access for others to learn about their lived experiences that make up a part of their educational experiences.
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Brown, Jeannette. "Little Town Blues." ScholarWorks@UNO, 2012. http://scholarworks.uno.edu/td/1582.
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"Little Town Blues" is a novel about a woman burdened by a childhood accident and surviver's guilt. She sneaks into a vacation house on Friday nights to read a novel. Bored with her marriage and her work as a hairdresser, her behavior becomes increasingly riskier.
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Doupal, Ondřej. "Zařízení pro sport a relaxaci." Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2013. http://www.nusl.cz/ntk/nusl-225761.
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The project design processes multifunctional center for leisure and sports. The center is situated in Šternberk and its capacity is about 150 people. There is inter alia the wellness center, with saunas and whirlpool, a fitness, gym and a beauty salon. Architecturally, the object is conceived as paralell blending of three units of a different colors and sizes. As well as all construction compositions are more developed basis for air conditioning systems. Documentation is processed at the level of documentation for building permit.
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Echeverría, Arévalo Yvette Angelita, Lozano Erika Hilda Sánchez, Ruiz Jorge Hugo Ayón, Fajardo Daniel Otero, and Terry Oscar Alberto Paredes. "Servicios de belleza a domicilio exclusivo para mujeres: Yve Beauté." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/654878.
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El presente trabajo de investigación tiene como objetivo principal es describir y analizar el negocio: Yve Beauté. El empoderamiento femenino ha permitido que la mujer de hoy se preocupe por su imagen, cuidado personal no por belleza sino por su salud, contando con presupuesto de gastos mensuales, sin embargo, cuenta con algunas necesidades que resolver por la falta de tiempo y falta de confianza en los estilistas que no cuentan con medidas de bioseguridad adecuadas en un Salón de Belleza. La solución es un servicio de belleza integral a domicilio exclusivo para mujeres, con el uso de tecnología como el escáner facial y un aplicativo móvil para agendar su cita. Lo cual le permitirá recibirlo en la comodidad de su hogar sin tiempo de espera, con la confianza garantizada por la empresa y con los protocolos de bioseguridad durante la recepción del servicio. El proyecto es innovador en su rubro, ya que hoy en día no hay un servicio en nuestro país como el que proponemos ya que el servicio que ofrecemos es único en nuestro mercado en donde predomina un excelente servicio al cliente, insumos de calidad, medidas de bioseguridad y la tecnología. La metodología utilizada es, mixta: revisión bibliográfica, entrevistas, focus group, campañas de redes sociales, landing page, entre otros. Los resultados del análisis del negocio nos indica que es atractivo financiar. Se concluye que es negocio altamente rentable e innovador gracias a la gestión de sus estrategias en especial de marketing y ventas.The main objective of this research work is to describe and analyze the business: Yve Beauté. Female empowerment has allowed today's woman to worry about her image, personal care not for beauty but for her health, with a monthly expense budget, however, she has some needs to solve because of a lack of time and lack of confidence in stylists who do not have adequate biosecurity measures in a Beauty Salon. The solution is a comprehensive beauty service at home exclusively for women, with the use of technology such as a facial scanner and a mobile application to schedule your appointment. This will allow you to receive it in the comfort of your home without waiting time, with the confidence guaranteed by the company and with biosecurity protocols during the reception of the service. The project is innovative in its field, since today there is no service in our country like the one, we propose since the service we offer is unique in our market where excellent customer service, quality inputs, biosecurity measures and technology predominate. The methodology used is, mixed: bibliographic review, interviews, focus group, social media campaigns, landing page, among others. The results of the business analysis tell us that it is attractive to finance. It is concluded that it is a highly profitable and innovative business thanks to the management of its strategies, in particular marketing and sales.
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Бадрак, Олена Василівна. "Дизайн-проект інтер’єрів салону краси." Магістерська робота, Київський національний університет технологій та дизайну, 2021. https://er.knutd.edu.ua/handle/123456789/17877.
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У дипломній роботі надані результати дослідження проектування приміщення громадського типу з надання побутових послуг. Проаналізовано аналоги салонів краси. Отримані результати дозволили розробити власний дизайн інтер’єру приміщення аналогічного призначення. Показано, яких принципів і правил, в обов'язковому порядку, потрібно дотримуватися при розробці інтер'єру салону. Пропонуються рішення різних проблем шляхом проектування інтер'єру з урахуванням всіх ергономічних, пожежних, санітарно-гігієнічних, освітлювальних, оздоблювальних та естетичних вимог до проектування приміщення, основні принципи яких показані на прикладі дизайн-проекту інтер’єрів салону краси.The thesis presents the results of a study of the design of a public-type premises for the provision of public services. Existing beauty salons have been analyzed. The results obtained allowed us to develop our own interior design for a similar purpose room. It is shown which principles and rules, without fail, must be adhered to when developing the interior of the salon. Solutions to various problems are proposed by means of interior design, taking into account all ergonomic, firefighting, sanitary, hygienic, lighting, finishing and aesthetic requirements for the design of the premises, the basic principles of which are shown on the example of the design project of the interior of the beauty salon "Fея".
Объект исследования – дизайн интерьерного пространства салона красоты. Цель работы – разработка концепции организации пространства салона красоты способствует более активному посещению подобных заведений. В работе освещены основные правила проектирования, зонирования и оформления интерьеров помещений данного типа. Углубленно рассмотрена теория по теме дипломной работы, практическое применение которой показано в выполненном проекте.
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Мартинова, Г. Д. "Маркетингові комунікації на підприємстві в сферах послуг (на прикладі салону краси «STYLE DELUXE»)." Thesis, Одеський національний економічний університет, 2021. http://local.lib/diploma/Martynova1.pdf.
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Доступ до роботи тільки на території бібліотеки ОНЕУ, для переходу натисніть на посилання нижчеУ роботі розглянуто ринок послуг країни в індустрії краси, сучасні підходи в розвитку маркетингових комунікацій. Представлена загальна характеристика закладу салону краси «Style Deluxe». Проведено аналіз маркетингового середовища підприємства на ринку м. Одеси. Визначено місце комунікацій маркетингу у комплексі маркетингової діяльності салону краси «Style Deluxe». Запропоновано заходи з удосконалення маркетинговії діяльності підприємства (на прикладі салону краси «Style Deluxe»). Були розроблені рекомендації, щодо удосконалення маркетингової діяльності салону краси «Style Deluxe» та розраховано економічно обґрунтувати запропоновані заходи щодо удосконалення маркетинговї діяльності салону краси «Style Deluxe».
The paper considers the market of services of the country in the beauty industry, modern approaches in the development of marketing communications. The general characteristics of the Style Deluxe beauty salon are presented. The analysis of the marketing environment of the enterprise in the market of Odessa is carried out. The place of marketing communications in the complex of marketing activity of beauty salon "Style Deluxe" is determined Measures to improve the marketing activities of the company (for example, beauty salon "Style Deluxe"). Recommendations were developed to improve the marketing activities of the beauty salon "Style Deluxe" and calculated to economically justify the proposed measures to improve the marketing activities of the beauty salon "Style Deluxe".
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Gatty, Fiona K. A. "Ideal beauty in late eighteenth- and early nineteenth-century French art and art criticism with special reference to the role of drapery and costume." Thesis, University of Oxford, 2014. http://ora.ox.ac.uk/objects/uuid:9c3f5f9e-0a0c-4c1e-a7c1-62ed972cfd12.
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Scholarly attention to late eighteenth- and early nineteenth-century French art has focused on the importance that Johann Joachim Winckelmann attributed to the male nude figure in his definition of ideal beauty, and the impact of his work on debates over the 'beau idéal' in French art and art criticism. In contrast, Winckelmann's extensive interest in the detail of ancient costume, the folds of drapery, and the teleological and aesthetic significance that he ascribed to them, has been underplayed. The role played by costume and drapery as components of the 'beau idéal' in French art and aesthetics has also not been fully explored. This thesis examines the way in which costume and drapery formed an important component and embodiment of ideal beauty in the work of Winckelmann and in late eighteenth- and early nineteenth-century French artistic circles, providing new insights into the arguments over the meanings of Truth, Beauty and Nature in this period. The thesis proposes that ideal beauty in late eighteenth- and early nineteenth- century France was conveyed in works of art through the accurate rendering of costume and the expressive qualities of drapery in combination with the perfect form and contour of the nude body. The first part of the thesis sets up a proposition that costume and drapery formed part of the definition of ideal beauty in the work of Winckelmann. Highlighting the significance of Winckelmann's work on costume and drapery in French art theory, it demonstrates how the definition of ideal beauty in France also incorporated the accurate rendering of costume and the aesthetic impact of drapery. In demonstrating the significance of costume and drapery to both Winckelmann and French theorists it is proposed that the application of a meta-historical approach of costume and drapery to French art theory can provide new understandings and readings of the definition of ideal beauty, the hierarchy of the genres and the broader aesthetic concerns of late eighteenth- and early nineteenth- century French art. The second part of the thesis applies the proposed hermeneutic of costume and drapery to a small selection of theoretical work on the nature of ideal beauty and on a significant collection of Salon criticism. With this approach to the primary material this thesis demonstrates how French artists were able to express the 'beau idéal' within the traditional academic conventions and hierarchies, and negotiate the sense of public unease over the use of nudity in contemporary art.
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Dostálová, Tereza. "Bytový dům ve Svitavách." Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2015. http://www.nusl.cz/ntk/nusl-227714.
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The subject of this diploma thesis is the new apartment house with business premises in the Riegrova street in Svitavy. The apartment house is located on flat land in the built-up area near the town centre. The building does not have a basement and has four floors. On the first floor there are a beauty and massage salon, a newsagent, a shoe shop, a maternal centre, entrances to the residential part and storage spaces belonging to the housing units. On the second, the third and the fourth floors there are housing units of different categories. The car park is situated outside the building. The building is made from constructional system Porotherm, the roof of the building is flat. The facade is designed with an external thermal insulation composite system. Drawings are processed in ArchiCAD 14.
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Dawson, Pangela H. "BEHIND THE MIRRORS: EXAMINING THE ROLE OF AFRICAN AMERICAN COSMETOLOGISTS AND SALONS IN DOMESTIC VIOLENCE ADVOCACY AND EDUCATION." UKnowledge, 2014. http://uknowledge.uky.edu/epe_etds/17.
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African American beauty salons across the country have historically served as settings for social interaction, political activism, and community organizing in the African American community. These settings often offer opportunities for intimacy between cosmetologists and their clients. Research findings suggest that the unique bonds between women in salons can be a viable option when providing health intervention and education to large numbers of women. Data indicates that salon campaigns and promotions which focused on health issues such as stroke and diabetes education, breast and cervical cancer awareness, healthy living, and smoking cessation, have been efficacious in changing unhealthy habits or increasing knowledge. There are a plethora of social and health issues that could also benefit from this culturally sensitive platform. In particular, abused African American women face multiple barriers when accessing services offered by legal, medical, and social services. These barriers can impact the help seeking behaviors of victims/survivors. Developing strategic interventions that address the ways in which these women seek help as well as increasing access to services is essential.
The purpose of this qualitative study was to understand how African American cosmetologists and salons might be used in domestic violence advocacy and education. Theories framing this research included intersectionality and the social ecological framework (SEF). The interrelatedness of intrapersonal, interpersonal, community, and societal factors within each framework was used to understand how women experience violence and how the social phenomena in African American salons might provide alternative means of intervention to reach and empower marginalized, abused women. Eleven licensed, African American cosmetologists in three separate salons were recruited. Their perceptions (thoughts, feelings, beliefs, and opinions) about domestic violence advocacy and experiences with clients were collected and analyzed. In-depth interviews with each cosmetologists recreated their daily encounters in the salon and provided information about their relationships with clients. These findings were triangulated by salon observations and survey instrumentation. Common patterns and themes from this data were identified and coded. The findings were reported using rich, descriptive narratives provided by the cosmetologists.
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Cano, Díaz Fiorella Mercedes, Guevara Ximena Paola Mansilla, Perez Andrea Alejandra Marañon, Toyofuko Daniel Mitsumasu, and Sifuentes Sebastián Rodriguez. "Barbería y Salón de Belleza Online." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/652652.
Full textAbstract:
El presente trabajo de investigación tiene como objetivo principal la investigación, validación de nuestro modelo de negocio, para luego ser implementado en el mercado real del Perú. Dicha aplicación está basada en nuestro Business Model Canvas y las estrategias aplicadas en alianzas, recursos claves, actividades clave, canales de llegada, costos, entre otros. Barber & Beauty es una aplicación para smartphones, la cual sirve para hacer reservas en los distintos salones de belleza y barberías que se afilien a nuestra plataforma desde la comodidad de tu celular. Esta app está dirigida hacia jóvenes (hombres y mujeres) de 18 a 35 años de los niveles socioeconómicos A, B y C de la ciudad de Lima. Para pode llegar a nuestros clientes se utilizaron los canales electrónicos como Facebook, Instagram y pagina web. En base a dichos canales se elaboraron estrategias y experimentos para poder llegar a nuestros clientes y hacer nuestra validación de descargas y ventas de nuestra aplicación. Para el análisis de factibilidad de nuestro proyecto se realizaron encuestas a los usuarios (clientes) que utilizarían la plataforma, también se desarrollaron entrevistas a expertos (dueños de salones/barberías) para validar si estarían dispuestos a entrar a nuestra plataforma. A través de dichos experimentos se pudo confirmar que nuestro público objetivo anteriormente mencionado, si estaría dispuesto a descargar y utilizar nuestra aplicación Barber & Beauty. Por otro lado, nuestro otro segmente de clientes salones y barberías, también mostraron gran interés en formar parte de nuestra plataforma. Por lo que podemos concluir, que nuestra idea de negocio es rentable y tiene altos niveles de escalabilidad.The main objective of this research work is research, validation of our business model, and then the implementation of the project into the Peruvian market. This application is based on our Business Model Canvas and the strategies applied in alliances, key resources, key activities, channels, costs, among others. Barber & Beauty is an application for smartphones, which is used to make reservations in the different beauty salons and barber shops that join our platform from the comfort of your cell phone. This app is aimed at users (men and women) between 18 and 35 years of age from socioeconomic levels A, B and C from the city of Lima. In order to reach our clients, electronic channels such as Facebook, Instagram and website were used. Based on these channels, strategies and experiments were developed to reach our customers and validate the number of downloads and sales of our application. For the viability analysis of our project, surveys were carried out with users (clients) who would use the platform, and interviews to experts (salon/barber shops owners) were also carried out to validate whether they would be willing to enter our platform. Through these experiments, it was possible to confirm that our previously mentioned target audience would be willing to download and use our Barber & Beauty application. On the other hand, our other segment of client’s salons and barbershops, also showed great interest in being part of our platform. From what we can conclude, that our business idea is profitable and has high levels of scalability.
Trabajo de investigación
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Kawachi, Akiko. "Les artistes japonais à Paris durant les années 1920 : à travers le Salon de la Société des Artistes Français, le Salon de la Société Nationale des Beaux-Arts, le Salon d’Automne, le Salon de la Société des Artistes Indépendants et le Salon des Tuileries." Thesis, Paris 4, 2010. http://www.theses.fr/2010PA040188.
Full textAbstract:
A la fin du XIXe siècle et au début du XXe siècle, les artistes japonais s’installant à Paris sont peu nombreux. Cependant, après la Première Guerre mondiale, à partir de 1920, un grand nombre d’artistes japonais arrivent en France. Au total deux cent huit artistes japonais ont figuré dans les Salons parisiens durant la décennie entre 1920 et 1929. La plupart de ces artistes choisissent comme lieu de résidence le quartier de Montparnasse. A cette époque à Paris, dans le milieu des artistes travaillant la peinture à l’huile, dite « yô-ga », nous pouvons distinguer trois courants : Le premier circule autour de Foujita Tsugouharu, artiste de renom associant la peinture occidentale et l’art traditionnel du Japon. Le second regroupe un certain nombre de jeunes artistes, dont Saeki Uzo, attirés par la peinture occidentale et la peinture moderne de Montparnasse. Le troisième courant est de nature académique : dans la lignée de Kuroda Seiki, les artistes suivent l’enseignement des Académies parisiennes. D’autres artistes choisissent la voie d’un art plus indépendant, à l’instar de Tanaka Yasushi, Hasegawa Kiyoshi ou bien Oka Shikanosuke, mais leur nombre reste limité, comme par ailleurs ceux exerçant la technique de la peinture japonaise, dite « nihon-ga », et également ceux pratiquant la sculpture, la gravure, la laque et la tenture. Le résultat suite au dépouillement mené dans les centres de documentation et les fonds photographiques au Japon et en France prouve l’importance de la présence des artistes japonais sur la scène artistique à Paris durant les années 1920 et permet de comprendre les motivations et créations de ces artistesDuring the end of the 19th century and the beginning of the 20th century, not many Japanese artists settled in Paris. However, after the First World War, starting from 1920, a large number of Japanese artists arrived in France. In total two hundred and eight Japanese artists appeared in Parisian Salons during the decade between 1920 and 1929. Most of these artists choose Montparnasse district as their residence. In Paris those days, amongst artists who worked on oil painting called « yô-ga » we can distinguish three movements. The first circulated around Fujita Tsuguharu, a renowned artist who associated the Western painting and the traditional Japanese art. The second gathered a certain number of young artists, such as Saeki Yuzo, who were attracted by the Western painting and the modern painting of Montparnasse. The third movement was of an academic nature: as Kuroda Seiki did, artists were following the teaching of Paris Academies. Other artists choose the route of a more independent art, following the examples of Tanaka Yasushi, Hasegawa Kiyoshi or Oka Shikanosuke, but the number of these artists remains limited, same as those who practiced the technique of Japanese painting, i.e. « Nihon-ga », and also those who practiced sculpture, engraving, lacquer painting, and hangings. The result of going through the data of the documentation centres and photography funds in Japan and in France proves the importance of the presence of Japanese artists on the artistic scenes in Paris during the 1920’s and allows us to comprehend the motives and creations of these artists
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Cáceres, Ortiz Jennifer Susana, Pizarro Flor de Maria Guevara, Laínez Haydee Alejandra Martínez, and Rea José Luis Pacora. "Plan de negocios para la creación de un salón de belleza “Beauty Truck” en la ciudad de Lima." Master's thesis, Pontificia Universidad Católica del Perú, 2020. http://hdl.handle.net/20.500.12404/17824.
Full textAbstract:
Los cambios de estilo de vida de las mujeres limeñas en las últimas décadas y su
preocupación por el cuidado personal y belleza, así como la pandemia mundial provocada por el
Covid-19 vivida en los últimos meses, impulsó la propuesta de este plan de negocios, creación de
un salón de belleza móvil “Beauty Truck”, que pretende satisfacer la necesidad actualmente
brindada en salones de belleza tradicionales ahorrando tiempos, costos y riesgos que podría
ocasionar el traslado.
En los últimos años, el sector belleza ha tenido un gran crecimiento; sin embargo, solo el
30% de la demanda ha sido cubierta. Por otro lado, el cambio en el ritmo de vida de las mujeres
limeñas las ha llevado a preferir salones de belleza que se adecuen a sus horarios y cercanía a su
trabajo o domicilio.
La crisis sanitaria ocasionada por el Covid-19 ha llevado a muchos negocios a reinventar
la manera de ofrecer sus productos y/o servicios. El sector belleza no ha sido ajeno a estos
cambios, teniendo que realizar modificaciones en sus instalaciones, forma de ofrecer los
servicios, aforo y cumplimiento de rigurosos estándares de salubridad.
La propuesta de negocio a continuación presentada es innovadora, ya que plantea la
creación de un salón de belleza móvil que brinde una experiencia de servicio de acuerdo con el
ritmo de vida de los clientes, con flexibilidad en la ubicación, servicios acostumbrados y
seguridad de no tener que trasladarse bajo la coyuntura actual por el Covid-19.The lifestyle changes of Lima women in recent decades and their concern for personal care and beauty, as well as the global pandemic caused by Covid-19 experienced in recent months, prompted the proposal of this Business Plan, creation of a mobile beauty salon "Beauty Truck", which aims to satisfy the need currently offered in traditional beauty salons, saving time, costs and risks that could be caused by moving to the salon. In recent years the beauty sector has had great growth, however only 30% of the demand has been covered. On the other hand, the change in the rhythm of life of Lima women has led them to prefer beauty salons that adapt to their schedules and proximity to their work or home. The sanitary crisis caused by Covid-19 has led many businesses to reinvent the way of offering their products and / or services, the beauty sector has not been immune to these changes, having to make modifications to its facilities, way of offering the services, capacity and to meet rigorous health standards. The business proposal presented below is innovative, since it proposes the creation of a mobile beauty salon that provides a service experience, according to the rhythm of life of the clients, with flexibility of the location, customary services and security of not having to move under the current situation due to Covid-19.
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Ydstål, Danielle. "Health Risks of VOCs and Aldehydes in Indoor Air : A Case Study of Three Beauty Salons and a Gym." Thesis, Örebro universitet, Institutionen för naturvetenskap och teknik, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-51779.
Full textAbstract:
People tend to spend more and more time indoors, constantly breathing indoor air. In indoor air there is a mixture of chemicals from both the outdoor air, which is let in through the ventilation systems, and from the materials and products that are used indoors. To maintain good health, good indoor air quality (IAQ) is essential, not only at home but also at work. Some workplaces are more prone to air contamination than others, beauty salons being a great example. This is simply because a large number of products are used, all with a complex composition of different substances. In this study, the concentrations of volatile organic compounds (VOCs) and aldehydes are measured in the air of different types of beauty salons and a gym. Three different types of beauty salons are included; one hair salon using traditional hair products, one hair salon using organic products and the third salon is a nail salon. The gym is included as a reference facility where low emissions of VOCs and aldehydes are expected. Also, a sample of the outdoor air in central Örebro is taken to be able to conclude that the indoor pollution is indeed from indoor sources, using indoor/outdoor ratio (I/O ratio). To evaluate the risk associated with the measured concentrations of VOCs and aldehydes a new approach using chronic limit values for calculation of hazard index (HI) and maximum cumulative ratio (MCR) is used as well as the Swedish occupational exposure limits. HI is calculated by adding all substances in the mixture’s hazard quotients (HQs), which is the measured concentration divided by the limit value. The HI is an indication of the strength of the toxicity of the mixture where a value above 1 is of concern, whereas MCR is used to identify if one or several substances are responsible for the total toxicity by dividing the HI by the maximum HQ in the mixture. The results showed a low risk for all sampling sites, except personal sampling in salon 3, where HI > 1 and MCR>2, which means concern for combined effect by several substances.Vi tenderar att spendera allt mer tid inomhus, vilket gör att vi konstant andas inomhusluft. I inomhusluft finns en mix av kemikalier från både luften utomhus som släpps in genom ventilationssystemen och från material och produkter vi använder inomhus. För att bibehålla god hälsa är det nödvändigt med en god kvalitet på inomhusluften, inte bara hemma utan också på jobbet. Vissa arbetsplatser löper större risk för dålig inomhusluft än andra, ett bra exempel är skönhetssalonger. Detta på grund av det stora antal produkter som används, varav alla har sin egen komplexa komposition av kemikalier. I denna studie mäts koncentrationerna av flyktiga organiska ämnen och aldehyder i inomhusluften på olika skönhetssalonger och ett gym. Tre olika skönhetssalonger deltog i studien; en hårsalong som använder sig av traditionella produkter, en hårsalong som använder ekologiska produkter och en nagelsalong. Gymmet används som en typ av referensanläggning där låga halter av flyktiga organiska ämnen och aldehyder väntas. Även utomhusluften mäts i centrala Örebro, och resultatet används för att kunna fastställa att de uppmätta ämnena har sitt ursprung i inomhusmiljön genom att beräkna indoor/outdoor ratio (I/O ratio). För att utvärdera riskerna de uppmätta koncentrationerna flyktiga organiska ämnen och aldehyder utgör, tillämpas ett nytt tillvägagångssätt där man använder kroniska gränsvärden för att beräkna hazard index (HI) och maximum cumulative ratio (MCR), samt svenska hygieniska gränsvärden. Alla ämnen i en mix har en så kallad hazard quotient (HQ) som beräknas genom att dividera den uppmätta koncentrationen av ämnet med dess gränsvärde. Alla ämnens HQ adderas och tillsammans utgör de HI. HI indikerar styrkan av mixens sammanvägda toxicitet och ett värde över 1 är oroväckande. MCR används för att identifiera om ett eller flera ämnen är ansvariga för den totala toxiciteten för mixen genom att dividera HI med den högsta uppmätta HQ i mixen. Resultaten visade låg risk för alla prover, förutom personburen provtagning i salong 3, där HI>1 och MCR>2, vilket betyder att oro finns för mixens kombinerade effekter och det orsakas av flera substanser.
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Chen, Chin-Hua, and 陳錦華. "The Study of Competitive Advantages of Beauty Salon Industry-An Empirical Study of Beauty Salon Business in Taiwan." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/95645871304049854144.
Full textAbstract:
碩士國立東華大學
企業管理學系
97
As the society and economy changed over time, people’s quality of living has been imporving. The demands of beauty salon business, health industry and leisure products is therefore increasing. This trend not only promots rapid development of service industry, but also encourages people to purchase beauty salon products to release from pressure and follow the fashion. Besides, with the increase of customers’ consuming power and their consumption demands in beauty products, the scale of beauty salon business has been expanding. Beauty salon industry is full of potential with large economic scale globally. The management pattern of the beauty salon industry in Taiwan has transformed from single store to franchise. Its services and products have become more pluralized. The environment of the beauty salon industry in Taiwan has changed rapidly in recent years, and the status of keen competition from company to company can obviously be seen. It is worth examining the competitive advantages in Taiwan’s beauty salon industry by analyzing the company "Panco International Beauty Group", since it has become the leading company in Taiwan’s beauty salon industry. By analyzing "Panco" we can identify the company's competitive advantages and explore the factors that determined its success and also its future challenge. We start our research by highlighting the key characteristics of the Beauty salon industry. After analyzing the demand and supply requirements of the Beauty salon industry, we can identify its key success factors. Then after a brief introduction and then analyzing the strategy of “Panco International Beauty Group”, we can start to identify the company's competitive advantages by analyzing the company’s unique positioning and resources, and comparing those with the above-mentioned key success factors of the Beauty salon industry. The main discovery of this research and its main points include: (1)Beauty salon industry in Taiwan is facing a change in transition; (2)Should pay attention to upgrade service quality and personnel technology; (3)The establishment of appropriate channel and a wide range of positions; (4) The trend of Diversification.
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Su-Ju, Liu, and 劉素如. "Study of Innovation Management for Beauty Salon." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/17767527974472810168.
Full textAbstract:
碩士建國科技大學
美容科技研究所
103
“Salon” has become a term of synonymous with professional hairdressing service upscale business premises in nowadays. The early development of Taiwanese hair salon was starting with a family style workshop. Following the changed of the time, hair salon business has transformed from the family style workshop into the business chain with a great scale. It has now become the multiple management enterprise as the diversity business in the society; therefore, the hair salon has now facing the new challenge. To discover the valuable market for the business and master on understanding thoroughly of what your customers need then to satisfy or even go beyond their expectation, are the most important lessons for the relevant business of Hair Salon to be succeed. Yet, there were only a little reference with an innovation point of view on hair salon management in the pass. This study is attempting to focuses on the innovation point of view for the hair salon to correspond to the thesis and relevant cases. By collecting the relate reference and data analysis to build the basis evidence of this research and its innovational conceptualism. Meanwhile, pay attention on the consumer demand and the reaction of the employees to arise the key point of successful innovation business. This study attempts to extend knowledge in academic research perspective, and to found the exclusive theoretical basis of the hair salon business. Hoping to cite the innovation model to the real practice and build a professional business strategy for the hair salon business. To go deep into the innovation studies in order to fulfill the consumer and even go beyond their expectation, so the trust can be build up between the consumer and salon. This study has been expecting to bring up the value and the emotional value relative outcome. This study was conducted to further expand the service innovation mode connotation views of Hair Salon in hope of providing the subsequent reference for future researchers.
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Lai, Wen-Ying, and 賴文櫻. "A Case Study of the Critical Success Factors of Beauty Salon Chain Stores–a Case of a Beauty Salon." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/48225372380369412910.
Full textAbstract:
碩士中華大學
科技管理學系碩士班
101
The beauty salon industry becomes more and more popular all over the country in Taiwan. The development of beauty salon market is increasingly competitive, especially beauty salon chain stores. This study adopts a case study approach, using the research method includes literature analysis, in-depth interviewing and direct observation to research the critical success factors of beauty salon chain stores. The subject of the study was well-known beauty salon store which is the second largest brand in Taiwan. To research the impacts of leadership style of managers of beauty salon chain store on team, the corporate culture has been passed down from its founder, the retention policy by sharing mode and the working atmosphere which converged family style emotional, to encourage technology research and development, and lifelong learning for the purpose. This study will explore its successful competitive advantage, the above-mentioned, which different than other beauty salon chain stores. After making in-depth interviewing and literature analysis, the result found that the leadership of core managers and top managers of this beauty salon chain store was following the leadership mode of the founder, to create family-style emotional atmosphere by the concept business family. This research could deeply verify that the style is the most inspiring the morale of front-line workers; but in the corporate culture aspect, its attribute is not distinct and generational change factors, leading to a gap during passing down. The poor effect is difficult to highlight its culture. However, in retention policy system aspect, benefit-sharing mode lets employees to get identity and a sense of belonging, and internalizes as the main common goal of this corporate staff, using this goal as an impetus to move forward, to stimulate the beauty salon staff to be willing to spend more time to study the technology to create competitiveness, and to inspire motivation to learn about their related professional field.
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Lan, Hui-Yu, and 藍蕙瑜. "Volatile Organic Concentrations in the Nail-Beauty Salon." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/bh2ar4.
Full textAbstract:
碩士輔英科技大學
環境工程與科學系碩士班
106
This paper analyzes and discusses the composition, proportion and content of volatile organic gases in nail polish used by nail workers and assesses the health risks that nail workers may experience when exposed to such gas concentrations during their working periods of time. The results showed that the volatilization range of nail polish was 0.560~0.617 g/ml, with an average of 0.589 g/ml. The first three weight percentages of the nail polish species composition were ethyl acetate 45.8 % and butyl acetate 26.89 % and tert-butyl acetate for 10.47 %, the average volatile organic gas concentrations of A,B,C in the three nail studios were estimated to be 1.23 mg/m3, 11.98 mg/m3, 2.58 mg/m3, respectively. The canister analysis (NIEA A715.15B) showed that the main volatile organic compounds measured in the three nail studios were butyl acetate (5.8 to 1320 ppb) and ethyl acetate (14.3 to 853 ppb). The concentrations of total volatile organic compounds ranged from 51.9 to 2630 ppb, the total non-carcinogenic risk value of the three nail workers was estimated by the database method to be 7.08E-02~6.88E-01; the carcinogenic risk was distributed between 4.62E-02~3.24E+01 and the total cancer risk is distributed between 5.12E-07~1.34E-05.
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LIN, TENG AI, and 湯艾綾. "A Case Study of PW Beauty Salon Singapore." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/425zch.
Full textAbstract:
碩士國立臺灣科技大學
新加坡管理碩士在職專班
107
With the increasing living standards of people and the emphasis on the quality of life, the beauty industry has gradually entered the people's attention and has become the focus and topic of everyone's attention. The 70s and 80s of the last century was the beginning of the Singapore beauty service industry. With the increasing living standards and the demand for quality of life, the beauty industry has received more and more attention. After decades of development, Singapore's beauty service industry has started from simple skin care such as moisturizing, hydrating and whitening. Now it has developed into a combination of beauty, hairdressing, bathing, health care, beauty product development and even medical beauty. A huge industrial chain. This study mainly uses case study methods to explore the current situation of the beauty industry, to study the environment and industry competition of PW beauty company service enterprise development, the company's own positioning, brand building, employee training, marketing strategy and future corporate strategy. Develop research and thinking. The conclusions of the study are summarized as follows: 1. In Singapore, the beauty industry is receiving more and more attention. Young and middle-aged groups are the most demanding groups for beauty. Modern women are increasingly inclined to some elegant consumption places in the business or leisure process. 2. As a professional beauty and nursing company integrating beauty and consultation, PW is mainly aimed at the middle and high-end market, serving people aged 30 to 55, helping women who are under pressure from family and career, and hopes to pass body massage and face. Department maintenance to relax your body and mind. 3. PW companies can implement market penetration in the future; develop high-end products, tap the potential of low-end and mid-range products; conduct strategic alliances among peers; develop regional economy and economies of scale; form alliances with hotels and resorts; The strategy has developed into the best beauty and beauty service company in Southeast Asia. Keyword: Beauty industry, case study method, category economy, cross-industry alliance
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Lee, Chien Hui, and 李芊慧. "The analysis of The franchising strategy of Beauty SPA industry- Relax Mobile Beauty Salon." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/fj29hz.
Full textAbstract:
碩士健行科技大學
國際企業管理研究所
102
links and cross-business links. Both of the strategic alliances bring beauty spa companies strenghs and weaknesses respectively. The strategic alliance in business links has advantages of upgrading service quality and service items, enhancing rep rage and offering more convenience to customers. But it also has disadvantages including the stationing companies usually reach a stalemate in profit distribution, and have no willing to share the customers data resulting the beauty spa companies cannot control customers flow and after sales service. In addition, technology spillover happens due to the assistants of the stationing companies often intervene in the service procedure. The strategic alliance in cross-business links bring Relax advantges of adding exposure frequency and promoting performance and brand image. Consequently, Relax keeps widening customers including Dinks ( Double Incomes No Kids ). The demerits of the strategic alliance in cross-business links are the profit is low because of the budget consideration and the majority of the customers are not enthusiasts about beauty salon. Through the process of case study, the strategic alliance in cross-business links has less problems and more possibilities in cooporation. In addition, the chief three considerations are cost reducing, market entry and mutual resources dependence in setting up strategy alliance.
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Huang, Yun-Lan, and 黃筠嵐. "Exploration of Critical Success Factors for Taiwanese Beauty Salon." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/09290080839980495887.
Full textAbstract:
碩士輔仁大學
織品服裝學系碩士在職專班
105
People are paying attention for their beauty and appearance more and more as time goes by. In recent years, the variety to the configuration of organization of beauty salon, raising them to the more professional classes of business transformation. The different types of salon are joining the beauty salon industry that make those traditional beauty salons facing the serious threaten. Due to the economic depression, there are more and more customers are seeking more options and comparing with others.In beauty salon industry, it sales the designer’s technician and time, however, the time and work that designer spent was not equal to the salary, then it was caused the outflow of talent. Those outflow of talents even are being one of competitors when employers are trying their best to save any spending as they can.Without doing any sophisticated marketing research or risk evaluation and lacking knowledge of management, they will face all kinds of troublesome.This research is to investigate the critical success factors of beauty salon by taking the relevant academic industry of beauty salon, business operators and technician as the object.This research method was using the in-depth interview and the analytic hierarchy process. The result indicates the financial management capacity of internal business environment, the capacity of market entry mode of industry of business strategy management and potential competitors from outside business environment that joint the market are those critical success factors.Regarding to this research and result, hope it can provide the critical success factors for Taiwanese beauty salon industry.
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Tsou, Tsai-Ten, and 鄒再添. "A Research of Successful Marketing Key Factors on a Hybrid Beauty Salon: The Example of the Selected Hybrid Beauty Salon Company in Taiwan." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/11365599911606574543.
Full textAbstract:
碩士銘傳大學
管理科學研究所碩士在職專班
91
A Research of Successful Marketing Key Factors on a Hybrid Beauty Salon: The Example of the Selected Hybrid Beauty Salon Company in Taiwan Graduate Student: Tsou, Tsai-Ten Advisor: Dr. Chen, Tser-Yieth Graduate Institute of Management Science Ming Chuan University Abstract The traditional beautiful salons and the cosmetic discount stores employ different marketing techniques to serve their customers in the last decade in Taiwan. Now, the traditional beautiful salons must seek new marketing channel to conform to the uprising low-price strategies used by their competitors and the recession in the beauty market channel. The motivation of this research is to combine the traditional beautiful salon and the discount cosmetic store to a new kind of store─the beauty hybrid store that can satisfy all kinds of customers than those of the traditional beautiful salons or the discount cosmetic stores by supplying diversity of goods and services. This research plans to integrate two different stores─the traditional beautiful salon and the discount cosmetic store to a new hybrid store in order to survive in the complete competitive market. By understanding the operation results ,characteristics of their services , using the questionnaires , conducting SWOT analysis from five dimensions that influence the beauty industry and analyzing their value-added activities , the research then obtain the results as：by grabbing the service characteristics and blueprintings, the hybrid stores may exhibit their uniques and obtain successful marketing key factors. Keywords: Diversified marketing, service blueprinting, value-added chain, hybrid store, beautiful salon
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WANG, YUNG-FANG, and 王詠雱. "The Impact of Experiential Marketing on Beauty Salon Customer Loyalty." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/h3nyzc.
Full textAbstract:
碩士嘉南藥理大學
化粧品應用與管理系
107
In the era of experiential economy, the market is no longer the only way to sell products or services, but has turned to the strategy of providing brand products or services first and experiencing by customers first. With the changing needs of customers, customers' demand for customized beauty is increasing day by day. Therefore, brands should consider whether the value behind products or services is in line with customers' purchase and experience concepts. Through interactive relationship and inviting customers to experience brand products, they can provide valuable and unforgettable pleasant experience and urge consumers to buy back the products or services of the brand. The purpose of this study is to explore the well-being and customer satisfaction of consumers after experiencing beauty salon brand provides experiential services, and then the impact of customer loyalty behavior. The object of this study is consumers who have experienced beauty salon. questionnaire survey method was used in this study. After deleting the invalid samples, the total number of samples was 211, generating a response rate of 81%. This study employed structural equation modeling (SEM) using the SPSS20.0 and AMOS 21.0 to carry out, and the related test analysis and hypothesis were carried out for the overall model. Empirical research finds that feel, think, act and relate have positive impact on happiness, feel, act and relate have positive impact on customer satisfaction, happiness has positive impact on customer satisfaction and word-of-mouth recommendations, and customer satisfaction has positive impact on repurchase behavior and word-of-mouth recommendations. Based on the research results, the conclusions and recommendations of theoretical and practical applications are proposed.
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Teo, Joo Meng, and 張寓茗. "A Research Of Halal Certification For Beauty Salon In Malaysia." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/25720027161655393112.
Full textAbstract:
碩士樹德科技大學
經營管理研究所
103
ABSTRACT The global Muslims population grow significantly to around 20.4 billion till the year of 2013, according to the annual growth rate of 1.8%, there will be one Muslim in every four of the global population on 2030.With the high development of transportation and huge amount of Muslim’s tourist today, the halal business has a huge market of trillion dollars per year, halal certified products by Malaysia are popular in the Middle East area. Since Malaysia is the only country in the world who issued halal certification by government, it shows that the Malaysian government put attention on this matter and has lay position between international, compare to other countries who have their halal certification provided by local agencies or non-governmental organizations. In order to become the world leader of halal certification and verification authority, the Malaysian Government established the Malaysia Halal Industry Development Corporation (HDC) on September 18, 2006 , and formally took over JAKIM (Malaysian Islamic Development Department) halal certification business on April 2, 2008. The main responsibilities is to co-ordinate the overall development of the industry, such as halal standards planning, audit and certification, to provide the necessary platform for halal products and services in order to promote and increase the participation and development of Malaysian companies in the global halal market, and provide the best Halal certification procedures and standards in the world. This study is based on the general guidelines of Halal Assurance Management System by Malaysian Islamic Development Department and the Islamic consumer goods - Part 1: General guidelines for cosmetics and personal care and halal pharmaceutical products plus Guidelines for Control of Cosmetic Products by National Pharmaceutical Control Berhad (NPCB) , Guidelines on Cosmetic Good Manufacturing Practice , plus a lot of research about Islamic law, customs and taboos ,and PDCA system to develop a set of simple Halal certification system to be understand by the small to medium size beauty salon.
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Wu, Fang-Hua, and 吳芳樺. "Research on customer loyalty in the nail beauty salon business." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/59855746793834452512.
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碩士國立臺灣海洋大學
航運管理學系
103
Abstract This thesis is based on "Analytic Hierarchy Process" (AHP) model to explore the research of the consumer loyalty in nail beauty. In this study, AHP is used to break down complex problems into component elements; then these elements are grouped according to their relationship to form a simple hierarchy structure. The relative importance of the dimensions is evaluated so that the key factors in customer loyalty are identified and can be referenced by the nail beauty business. The results show the locked effect is the most important dimension. Furthermore, the most important factor in the locked effect dimension is the discount strategy, the membership system comes in the second place, and the package promotion comes in the third place. According to the research conclusion, the nail beauty salon must provide discount promotion in line with customers in addition to pursuing customer satisfaction in the service so that the loyalty of the customers can be enhanced and the win-win situation can be created. keyword：Analytic Hierarchy Process (AHP), Customer Loyalty, The key factor, Break Policy, Member system, Package Promotion
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SU, YEN-CHENG, and 蘇彥誠. "A Study of the Influences of Plants on Indoor Air Quality of Beauty Salon —Take the ShowLin Beauty Salon in Taichung City as an Example－." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/9q4ykq.
Full textAbstract:
碩士逢甲大學
建築學系
103
According to the average person in the indoor environment for at least eight hours every day to occupy most of the time, and for long hours indoors environment, indoor air quality is a major worry, but in recent years made sick building syndrome (Sick Building Syndrome, SBS ), construction-related diseases (Building related illness, BRI) and other new concepts, referring to the long-term life and work of people in modern buildings have some pathological response, and good indoor air quality can improve efficiency and reduce various types of pollution substances bodily discomfort. According to the EPA developed a "Indoor Air Quality Management Act" in the Republic of China on November 23 101 implementing legislation to improve the indoor air quality of public places, this study for the detection of nine indoor air pollutants of Taichung Kobayashi salon explore the concentrations of indoor pollutants salon space and the use of indoor planting to reduce contamination of the improvement measures. In this study, after a beauty salon for a closed space, air pollutants detected in the same space and the number placed in different planting, changes in the spatial data of pollutants, and for the chemical (CO2, CO, O3, HCHO, TVOC), physical sex (PM10, PM2.5) and biological (bacteria, fungi), nine kinds of factors, the actual use of the instrument to detect and analyze cross-matching, and to improve the beauty salon space and better indoor air quality, so that consumers and employees to there is a better use of the environment, thereby enhancing consumer spending and comfortable space. The main achievements can be obtained as follows: Research methods (A) the survey method: the instrument detects a long four hours of each pollutant concentrations, were each module testing in a beauty salon space and planting mix. (B) Analysis method: Analysis and Correlation Analysis for the degree of correlation between planting and the person using a linear line chart. The main changes in their indoor concentration of pollutants factor and (iii) the case during business hours. The concentration of indoor pollutants key indicators pollutants (d) during the business hours of the carbon dioxide (CO2), formaldehyde (HCHO) and volatile organic compounds (TVOC) concentrations. First, research (A) the temperature of the ozone Feng Chia store when fully inserted planting belong to moderate positive correlation r = 0.511, temperature and Tvoc belong in the absence of planting r = - 0.411 moderately negative. Moisture and bacteria when fully inserted planting belong r = - 0.319 moderately negative. People with CO2 at full placement planting belong r = 0.796 highly positively correlated. Man and PM2.5, PM10 at full placement planting belong r = 0.547, r = 0.431 moderately positive. (B) the temperature of the ozone ILove store when fully inserted planting belong to moderate positive correlation r = 0.465. Temperature and Tvoc belong r = -0.377 in the absence of planting moderately negative. Moisture and bacteria belonging to r = -0.762 in the absence of planting a high negative correlation. People with CO2 at full placement planting belong r = 0.285 low positive correlation. Man and PM2.5, PM10 at full placement planting belong r = 0.408, r = 0.399 moderately positive. (C) the temperature of the bacterium belongs AT17 r = 0.448 in the absence of planting a moderate positive correlation. Temperature and Tvoc belong r in the absence of planting = - 0.556 moderately negative. Moisture and bacteria belonging to r = 0.853 in the absence of planting high positive correlation. Man and CO2 belong in the absence of planting a moderate positive correlation r = 0.490. Man and PM2.5, PM10 at full placement planting belongs, r = - 0.457, r = -0.264 moderate negative correlation, low negative correlation.
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LIN, RUO-QIAO, and 林若蕎. "Study on Effect of Beauty Salon Marketing Strategy on Purchase Intention." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/5fc675.
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碩士建國科技大學
美容科技研究所
107
In recent years, beauty industry develops vigorously and competition in salon market is severe. The managers’ planning of marketing strategies to enhance consumers’ purchase intention is the focus of this study. The research explores the effect of service marketing 7P on purchase intention. The research subjects are females with or without beauty care experience. Based on questionnaire survey, this study retrieves 555 valid questionnaires of the samples with beauty care experience and 102 valid questionnaires of the samples with the experience. It analyzes data by statistical program SPSS 23. According to research findings, incomes are one of the key factors for beauty care. The measure to obtain the information of beauty salons mainly refers to the recommendation of friends and relatives. The subjects value product effect, service personnel’s professional technique and service attitude and neatness of beauty salons. The subjects are attracted by buy one get one free and they select the beauty salons in the neighborhood. Online advertising enhances purchase intention; findings of this study can serve as reference for beauty industry managers to establish marketing strategies.
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Ho, Chiu-jung, and 何秋蓉. "The Aesthetics Beauty Salon Advance Receipt Management and Crisis : PPM International." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/80380224987396992529.
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碩士國立臺灣科技大學
企業管理系
101
In 1980s, the baby-boomers were into the young adulthood. People in this age, they all had the characteristics of assiduity, diligence, and tenacity. Under the guidance of the government at that time, the ethos made people revive the economy together, from “living room factory” to “Silicon Island”, which brought up the medium and small enterprises in Taiwan, and also created the “miracle of Taiwan.” The company, in this case, was established in the booming time, taking the chances to stand firmly in the position of the market with a right strategy. However, the concept of “Product、Marketing、Human Resource、Research、Finance” was still blank to the organizations of the medium and small enterprises then. They still had lots to learn, and got no previous experiences could be learned from. The owners run the companies with their subjective judgments and intuitions. The company, in this case, has cooperated with most of good customers in the market, because of using the correct strategy. But lacking of financial planning and vision caused they faced a crisis of cash flowed problem with hands full of checks. This paper is written by cases with Harvard style. To explore how a company made a fortune with a right strategy, and the boomed like received checks as much as votes, then turned out they had a “blue-word bankrupt” crisis because of cash flowed difficult caused by the incompleteness of financial strategies. This essay is consisted by two parts with the cases and the teaching instruction. Through this paper, the readers enable to understand the business strategy, including the market research, market positioning, market differentiation, market segmentation, customer services, customer management, and the internal management of company, etc. The objective of this case is to give entrepreneurs advice during their pioneering stages, like “how to deal with the problems when we are facing a survival crisis?”, “what strategy should we take?”, and “how to prepare for the worst?”. Also, hope can share with small business owners the attitude and courage when facing the crisis on the business.
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LEE, PO FANG, and 李帛芳. "A Research Framework of Beand-Customer Relationship in Beauty Salon Industry." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/18851543749246416821.
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碩士國立暨南國際大學
管理學院經營管理碩士學位學程碩士在職專班
98
Although the relation metaphor dominates contemporary marketing thought and practice, surprisingly little empirical work has been conducted on relational phenomena in the consumer products domain, particularly at the level of the brand. With rise in economy, it has generally changed demand of consumer to result in harsh environment in many service industries as well as beauty salon industry. Therefore, it is urgent to find a way for which elevate quality of service and consumer buying intentions in Taiwan beauty salon industry. The purpose of this paper is to discuss the influence of services cape on consumer intention based on Fournier’s preliminary model of brand relationship quality and its effect on relationship stability. We collect and conduct information with interviewing a case company to access the result as to how to improve competitiveness of beauty salon. This paper provides (1) the validity of the relationship proposition in consumer-brand context through our empirical work, and (2) beneficial knowledge of services cape on improvement of brand-customer relationship.
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LI, LI-CHUN, and 李酈君. "The Study on the Indoor Air Quality of Beauty Nail Salon and Beauty Industry in Pingtung Area." Thesis, 2019. http://ndltd.ncl.edu.tw/cgi-bin/gs32/gsweb.cgi/login?o=dnclcdr&s=id=%22107TAJ00700001%22.&searchmode=basic.
Full textAbstract:
碩士大仁科技大學
環境管理研究所
107
Over the past decade beauty nail salon stand stores are springing up in the Pingtung area. Because of the variety of makeup used, it includes solvents, glues and polishes, as well as steps such as the rasp nails, glues and nail polish. In the indoor environment may release gaseous or particulate contaminants cause short and long-term adverse health effects of workers .Therefore,it is necessary to find out the air quality of this industry. This study surveyed 6 beauty nail salons at eastern Pintung area. Research content includes using direct-reading instruments to monitor indoor and outdoor air quality（CO,CO2,HCHO,TVOC,PM10 and PM2.5）， site environmental observations and work records, etc. The result indicated that CO2 levels in 3 of 6 salons exceeded 1000 ppm ,suggesting that these salons may have insufficient ventilation. The average of the salons (different) of TVOC and HCHO did not exceed the regulatory standards (0.56 ppm, 0.08 ppm, respectively). The remaining salons are more than 2.7 to 8 times and 1.2 to 2.75 times respectively. This means that the use of cosmetic products can cause elevated concentrations of TVOC and HCHO. There are four salons hat we studied had indoor PM2.5 over 35 mg/m3. Based on observations and experimental data show that manicures and the use of the curtains will cause an increase in PM10.Further analysis of the relationship between parameters showed HCHO and TVOC concentrations are positively correlated.（p＜0.05）；CO2 and TVOC show moderate positive correlation（r=0.409，p＜0.001）；However, there was a moderate negative correlation between CO2 and PM2.5 (r = -0.562, p<0.001).This is because opening the door causes the CO2 concentration to decrease, but PM2.5enters the room. The findings of this study can be used as guidelines for improving the indoor airquality of beauty and nail salon.
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Ya-Ting, Chan, and 詹雅婷. "A Determinant of Customer Switching Intention - A Case Study based on Beauty Salon." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/57887616771872735782.
Full textAbstract:
碩士國立彰化師範大學
企業管理學系
95
Facing highly competition in Taiwan, service firms must cultivate new customers constantly to acquire high revenues and market shares. In the meanwhile, they also have to focus on keeping good long-term relationship with their old customers. There are abundant literatures discussing customer relationship management, however, few studies have directly mentioned the reasons for customer switching intention. Furthermore, we attempt to discover the intentions of why customers want to switch their services. Using questionnaires surveying beauty salon’s customers, we design several variables to examine which factors influence customer intention to change haircut service. It is found that these factors, including core service quality, service encounter quality, attractions by competitors and consuming experience, have positively significant influence on customer switching intention. But time and education level are also significant. Interestingly, we also find that price, convenience, trust and usage show no significant results. Since the price advantage is no more key issue for customers’ concerns, service firms may pay more attention to quality of core service and service encounter to avoid the incidents of customer switching behavior.
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Tai, Yu-hsuan, and 戴佑軒. "Brand Identification and position for Skincare Products in the market of Beauty Salon." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/93250393172267766051.
Full textAbstract:
碩士逢甲大學
經營管理碩士在職專班
101
Having healthy and beautiful skin makes one spirited and confident. Skincare products can meet human’s need for pursuing beauty. International brands are currently taking the lead in skincare product industry. A great number of brand name products are run under international firms. Thus, the competition of the international skincare product market is fierce. The researcher has been working for twenty years in the design department at a skincare industry in Taiwan. To do a research on how to build a successful brand has always been the biggest motive behind this research. When collecting the data initially, the researcher found out that Taiwanese researches on skincare products focus mostly on the marketing related fields of management strategy, marketing channel, customer relationship, brand loyalty and so on. However, in terms of brand identification and position, very few studies deal with the relationship between the experience of aesthetics and identification of vision. Skincare product industry is a unique industry that combines science and aesthetics; as a result, the researcher thinks that the aesthetics of brand identification must be seen as a main reason when discussing a brand of skincare product. Based on the researcher’s work experience and education background in this field, the researcher decides to use the theory of Aaker’s brand identification as his study. The purpose of this research is achieved through literature discussion and the analysis of interviewing participants. The research has drawn the following conclusion：(1) Skincare beauty salon is an intimate relationship between people. The quality of a product and its service are the fundamental of customer’s loyalty and long-term relationship as a good service is based on feelings, and feelings result from the commitment of a brand. (2) A brand’s aesthetics, visual identification and symbol system play the key roles in a successful skincare products. (3) A brand’s identification should be made clearly and specific; furthermore, it has to be consistent with a brand’s position. Therefore, a powerful brand image will be created among consumers. An identification of a brand is the key factor in affecting the right of a brand. Through the research, the researcher has gained a deeper understanding of the industry of skincare products. This understanding does not only apply to beauty or design related industry however. Moreover, the manager of a brand should realize that brand’s identification and position do not only mean logo design and package, a brand’s identification resembles a mirror that reflects a brand’s position and strategy. A brand’s aesthetic and image will be eventually reflected a company’s employees and the product’s lovers. This is the reason why a successful brand is desirable among people.
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Yang, Jo-I., and 楊若儀. "The discourse anaylysis in the Internet--Take the Beauty Salon community for example." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/ar8q2w.
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碩士國立中山大學
傳播管理研究所
96
The standards of beauty always change in every generation in Taiwan, but there is only one standard still has strong impact on people, that is:” having white complexion”. People say: “A white complexion is powerful enough to hide seven faults.” The reason of “whitening” is important because of the different powers which compete with each other to decide the meaning behind the discourse of “whitening”. The concept of “Whitening” is from the promotion of beauty industry. What’s more, this concept also made a strong impact through the media on people who live in Taiwan. Thus, to understand how the media delivery the “whitening” concept is very important, especially through the most important media--- Internet in this generation. The main purpose of this research is to find out the process of developing the discourse of “whitening” within the on-line Beauty Salon community and the context behind the discourse in Taiwan. Another purpose is to seek out the minority discourse which seldom appear within the mass media and also provide the ability of reflectivity thinking. The main structure of this research base on the critical concept of “Knowledge/ Power” from the post-modern scholars: Gramsci, Foucault and the post-colonialism scholar---Said to discuss how the “whitening” discourse is developed by the “center”(ex. doctor, expert and business ) and “margin”(ex.net pal)within the on-line beauty community. This research choose qualitative research method to do the context analysis in the most popular on-line community which is also the biggest BBS in Taiwan---“PTT ” and choose “Beauty Salon” community within PTT as the research field. The results show that the “Whitening ” discourse is a knowledge system within “Beauty Salon” community and developed by the hierarchy relationship form doctors, skin-care experts, cosmetic businesses and cosmetic sales. What’s more, the role of “black skin” is “the other” and has the inferiority within this knowledge system of whitening discourse. And the voice of supporting black skin also disappeared within Beauty Salon community. To compare with Beauty Salon community, there was another temporary skin-care on-line discussion bard founded by YAHOO in March 2008. And it has less limit and more open to express their opinions. This research found that there is the voice of supporting black skin appearing within this field and also using the strategy of different mimicry to “write back” the discourse developed by majority. This research found that if there are only few powers to develop the discourse, the discourse will become one-dimension and hardly to see the different other opinion against the mainstream or the “center” opinion. This also tells us that the limit of structure from the oligopoly powers in the Internet will expropriate people’s chance and freedom to choose and contact the different voices, and this situation is worthy to reflect.
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Kao, Saio-Ting, and 高筱婷. "Using BSC and AHP to Construct the StrategyMap for Beauty Salon─The Case with a Special Reference to Gloria Beauty Center." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/84856318229957003956.
Full textAbstract:
碩士清雲科技大學
國際企業管理研究所
95
Beauty salon industry is full of potential with large economic scale globally. The management pattern of the beauty salon industry in Taiwan has transformed from single store to franchise. Its services and products have become more pluralized. It will have profound influence on the economic scale in the future since its looks rosy and possesses competitiveness. Therefore, the aim of this study is to build a comprehensive strategy map for beauty salon industry, and Gloria Beauty Center is utilized as a case study. Firstly, to better understand the overall objectives of Gloria Beauty Center. The study employs the perspectives and process of balanced scorecard to conduct interviews with the managers. Then we designs a questionnaire based on the data collected, and invites the middle and high-level managers for reply. The results were analyzes by using AHP, which help identify the working objectives and key successful factors of every level in the firm, and facilitate the uniformity between the target and strategy. In order to achieve case company’s vision quickly and accurately for becoming top one in Beauty salon industry in the world, from the research we get the importance of strategic and job objectives in Learning & Growth Perspective are promote the specialties, submit the training programs, and scheme out the appraising diligence systems for employees. In Internal Business Process perspective, customer managing perspective is the most concerned, and then also focuses in developing new customer and keeping well interaction with old customer for main job objective. Customer relationship management, rising service quality, and strategic alliances are the most important strategy and job objective in Customer Perspective. The most importance of objective items in Financial Perspective are enhance to lower costs, control the expenses of stationery, and the reserves of product. Thus, each strategy and job objective from down to up are forms the main procedure of Strategy Maps in the research. Let the managerial and all staff comprehend the core spirit and value of balanced scorecard and strategy map, thereby achieving the ultimate goals for the intangible assets in the beauty salon industry, and makes enterprise to achieving their vision and mission quickly and accurately.
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Liu, Chun Bi, and 劉純筆. "Management Innovation and Dominants Criteria of Exquisite Beauty Salon, Sample Exploration of Taoyuan City." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/44mw5u.
Full textAbstract:
碩士萬能科技大學
經營管理研究所在職專班
103
Refer to the economy development and business strategies of Taiwan, beauty salon service become one of stay on top service business. Recently, some of emerging countries South East could provide low cost man power, land, and share the huge market; it’s a big crisis for Taiwan beauty salon industry. After this surveyed and studied, we found that the dominant factors of standalone salon success experience are to provide customized design and service; and the dominant factors of series salon are to copy the successful experience, good business culture, and build well reputation, well resource allocation and multi-method promotions. It’s a big challenge to find how to provide management innovation, high quality service, and added value, to raise the visibility level in the international domain as an international brand. Also, this thesis is focus on those challenges which mentioned. By an exploration base of Taoyuan city, to study the management method and dominate factor, hope to have suggestion and recommendation for beauty salon industry, as a reference of management strategy and execution.
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Lin, Chia-Chen, and 林嘉甄. "Study of nutrition knowledge and dietary practices of young beauty salon workers in Taipei." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/58382669798445333188.
Full textAbstract:
碩士台北醫學院
保健營養學研究所
90
Abstract This study was designed to understand the nutritional knowledge and dietary practices of women at beauty salon in Taipei. First, we used focus group. After 3 times of focus group, we found that the worksite properties and environment were very important to the workers. Then, we got 139 questionnaires in this study. Most subjects aged from 21 to 30（55.4％）and BMI value were 18.6-23.9（63.3％）. Ninty percent women were graduated from senior high school and worked at beauty salon over 3 years. About 20％ women smoke and did exercise every day;10％ women took vitamin/mineral supplements;66.9％ women had regular menstrual cycle. Mean scores of nutritional knowledge was 9.75±3.16 out of 14. Most women’s knowledge about “nutrients”, “food exchange” and “vitamin/mineral supplement” were not very clear. Half women ate breakfast regularly, 30％ women ate lunch and dinner regularly and most of them ate foods away from home. About 40％ women did not take desserts and snacks but 40％ women took night snacks every day, about 10％ women took instant noodles and fast foods every day. Over 80％ women never see the “Daily dietary guideline” from NHA. Twenty-seven percent women met the recommendation to eat at least 3-6 whole-grain servings per day. Forty-four and thirty—four percent women met recommended servings for meat and vegetable group. Sixty-three percent women met dairy group recommendations. Twenty-six percent women intake two kinds of fruit per day. Women mostly received nutritional information from newspapers,TV and radio. They were interesting about weight control and relationship between disease and nutrition by brochure. In a word, women at beauty salon had fair nutritional knowledge but they ate out too often and didn’t intake enough cereals, vegetables and fruits. Key words: focus group, beauty salon, nutritional knowledge, dietary practices, daily dietary guideline
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Chen, Tzu-Yin, and 陳姿穎. "The Business Management Strategy of Japanese Beauty Salon Industry -Case Study of the Socie World." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/83026833331101473750.
Full textAbstract:
碩士淡江大學
亞洲研究所碩士班
98
Nowadays, in light of the living standard in Japanese society has boosted, the opportunities for acquiring a job with higher position among women have increased. Simultaneously, the pressure resulted from life has increased as well as the significant change in social environment. As a result, the demand for beauty care and health care is therefore increasing.In 2007, the total market value of beauty industry in Japan reached to approximately 401 .35 billion Japanese Yen. Thus, the beauty industry plays an important role in Japanese health living. On the other hand, with the market expansion, various problems have emerged.According to the data published by National Consumer Affairs Center of Japan (2006), it indicates that the total number of complaints within all industries had been reduced in two consecutive years, whereas the ratio of complaints occurred among beauty salon service had increased within that period of time. The reason for this is possibly attributed to most operators to start business without being well-prepared such as incomplete staff training. This study focuses on the beauty industry''s status quo and issues. Besides, from the standpoint of marketing, it is aimed to know how each enterprise succeed in the industry by strategic management, experienced marketing, and reinforced brand equity, etc. Finally, through the analysis of case study - Socie world’s history, management philosophy, the brand building, the service characteristic, overseas market expansion and future prospects allows us to gain some insights of the success factors of the specific organizations discussed in the paper.
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Chen, Li-Jung, and 陳麗容. "A Study of the Business Innovation Management for the Beauty Salon Chain Stores in Taiwan." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/10599165291180734699.
Full textAbstract:
碩士淡江大學
管理科學學系企業經營碩士在職專班
100
There are two main principals of business projects of the chain of hair salons in Taiwan which are wash, cut, perm, dye, hair care and hair styling. Its industrial features are as follow: fashion, hair styling, and educational, diversified enterprise. This study is through the data collection method involved in other methods of observation and secondary data of induction and deduction, to study Taiwan''s hair innovation management of the chain industry case. Innovation is the creative formation of specific outcomes or products that can bring new value for the customer to get public recognition. This study take a salon chain store case, analyze the behavior of the hairdressing industry, development and innovation management, found that the case company’s performance in terms of cost-effective, risk assessment and feasibility analysis, showed a positive tend. In this case, the company''s organizational structure, it is taking into consideration of the internal environment, industry environment, the overall environment, three major environmental elements of focus, summarized the elements of the strategy of competition and strategy formation as a company-specific competitive strategy to create a new value and difference between other enterprises as a reference for the industry in innovation management and follow-up study.
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Chen, Shu-Chiang, and 陳淑薔. "Research of the Relationship Marketing and Customer Satisfaction－A Case Study of Beauty Salon Industry." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/97742436070006220845.
Full textAbstract:
碩士淡江大學
國際商學碩士在職專班
99
In recent years, there have been studies about relationship marketing, but not many of them focus on hair salon business as the subject. This study, from the customer point of view, analyzes actual responses obtained from questionnaires, in order to understand whether the relationship between customers and shops can be improved and has positive impact on customer satisfaction with relationship marketing, in the hope to offer contribution to the development of the hair salon business. There was a research conducted on customers for hair solon shops, including individual shops, small-scale chain shops and national big chain shops. It has been discovered that potential customers will feel interested because of the advertisements, but it is not enough for the real relationship between the customers and the shops to be established, maintained and improved. However, that can be achieved when the customers are attracted by the high-quality and customized service. With the improved relationship, the customer would feel more satisfied with the shops. According to the result of the study, it is suggested that the hair salon shops can improve the relationship with customers by providing high-quality service, which shall be the core of the business relationship. Further, such relationship can be maintained if the shops provide customized service for different types of customers. To catch potential customers’ attention for new business, more effective advertising methods will be needed, such as new product trials, lottery, small gifts…etc.
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Hsieh, Chia-Hsin, and 謝佳興. "Application of Decision Tree to Frequency Programs--- in The Case of Leader Beauty Salon Co." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/56339413534985011973.
Full textAbstract:
碩士國立勤益技術學院
流通管理系
94
The aim of Data Mining is to extract and apply useful information which is processed by assorting & purifying databank. Data Mining has been generally applied in a lot of different fields, for examples, military, medical treatment, finance, insurance and so on. Moreover, the results are remarkable and positive. The regulations figuring out by Decision Tree C5.0 are much more convenient for users to study and apply which ones are valuable. Due to the upgrades of life quality and the widespread uses of consuming information, consumers have transferred their concepts of hair consuming from the living demands to the ones of fashion and life esthetics. Meanwhile, among competitive marketing environment & rapidly changeable challenges, hair salon industry has to actively adjust their existing patterns of management by means of information technology in order that they can seek a scheme of solution and create a new core value. This paragraph is to prove “Application of Decision Tree to Frequency Programs in The Case of Leader Beauty Salon Co” by the theory of Data Mining. First of all, classifying & analyzing the information from the databank of customer management system. Secondary, by taking advantage of Decision Tree C5.0, searching out customers’ references categorized by hair services, hair products and hair stylists. Furthermore, to dig out the connecting regulations between them in order to send mails of frequency programs to those valuable customers which are categorized by hair stylists of grade ABC and compare the beneficial results before and after using Data Mining. Finally, to set up a superior and customized frequency programs for those customers and the beneficial results will be improved. The study appears that the operation of Decision Tree C5.0 can obviously increase sales amount, cost effects of mails and percentages of return mails. If it combines with customized frequency programs, then the effects of target customers will be raised once again. This study is helpful to add consuming amounts, consuming items, consuming frequencies and to propose a solution toward the different categories of hair stylists. At the same time, it also can provide the meaningful references to other service industries.
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CHEN, JU-YI, and 陳如意. "Dancing Between Fingertips: Study on the Service Innovation, The Case Study of Beauty Nail Salon." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/x96j7y.
Full textAbstract:
碩士國立臺北教育大學
文化創意產業經營學系
105
Nowadays, nail painting is no longer an attached service to beauty parlor or health SPA, but instead, independent nail salons keep booming rapidly. These nail workers are dedicating in innovation so that they may provide a whole new service to distinguish themselves from the traditional nail industry. This research is about the innovation management of modern nail salons, from the service procedures, nail painting styles, to the work space design, in order to understand the preferences of consumers. This research method is qualitative using Kano model. The result of the research shows that the usual consumption pattern still happens in the nail specialty shop and customer's main purpose is nail painting. The majority of consumers is female, age around 20 to 30, with full-time job, and monthly income betweenNT$30,000 to NT$ 50,000. The evaluation questionnaire survey shows that this group of consumers possess more one-dimensional element, and additional services will be most welcomed by them. In addition, female above 40, with part-time job, monthly income under NT$30,000, possesses more attractive element, which means that they are easily satisfied and will greatly influence the customer satisfaction degree of the nail salons. It is also found that the reason of customers return to the same nail salon is not for the price, but for the service, which includes painting techniques, communication skills, as well as service attitude of the nail artist. Basing on these principles, nail salons can establish their own professional training courses and standard operating procedures to improve the quality and skills of their nail artists. With excellent taste and unique skills, moreover, the enchantment of colorful nails, they will easily catch customer's heart. Through the innovative service, nail salons can promote their value, and make themselves a new cultural and creative industry.
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CHEN, WAN-CHEN, and 陳琬蓁. "A Study of Experiential Marketing, Relationship Quality and Consumption Situation: An Example of Beauty Salon." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/8v6jjp.
Full textAbstract:
碩士南華大學
企業管理學系管理科學碩博士班
105
Taiwan's beauty industry is booming, but the competition is very intense. Facing the current situation of competition, beauty salon owners not only have to focus on the professionalism and skills of the staff, they have to understand the needs and feelings of their customers in order to modify their business practice anytime. This study focuses on the consumers of beauty salons in Changhua. A total of 342 questionnaires were given out via Line and Facebook. The questionnaires were then analyzed by using descriptive statistics, independent sample T test, one-way analysis of variance, regression analysis etc. in order to understand the view of experiential marketing, relationship quality and consumption situation during the process of customer consumption. Research shows that, in terms of variance analysis, the relationship quality of the consumer will vary depending on the marital status. Customer view on relationship quality and consumption situation will also vary due to different purchase dates while other variables and individual attribute variable have no difference. Furthermore, in terms of regression analysis, experiential marketing and relationship quality have a significant positive impact on the consumer situation. Experience marketing also has a significant positive impact on relationship quality. This study concludes with a discussion of management implications, and gives suggestions for future research.
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Hsieh, Ya-Ling, and 謝雅玲. "The criteria of service quality for store management- A case of beauty salon in Tainan." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/dmfyp6.
Full textAbstract:
碩士遠東科技大學
行銷與流通管理系碩士班
107
With the advancement of science and technology, work competition has become increasingly fierce. Competitive pressures lead to life stress, abnormal diet and stress.The human body's physiological clock is disordered, self-regulation ability is reduced, and so-called civilized diseases such as migraine, shoulder and neck pain become one of the common symptoms of modern people In order to relieve the symptoms brought about by stress, various stress-relieving products or services have emerged.. Among them, the beauty market with its casual personality also extends from simple facial maintenance to the concept of refreshing massage, and the beauty club has become one of the important industries. The characteristics of the beauty club emphasize the use of tangible products and intangible services to establish long-term intimate relationships with customers and enhance customers' willingness to repurchase. Because women's awareness rises, they have economic autonomy and know how to meet their own needs, women become the main customers of the beauty club. In addition, in recent years, influenced by the Korean style whirlwind, men are no longer constrained by traditional repression, and gradually pay attention to appearance, which has driven the rapid development of the beauty industry. In the fierce competition of the beauty clubhouse, how to improve the service quality to enhance the customer's willingness to repurchase has become an important and urgent issue. This paper evaluates and ranks the standards of service quality of the beauty salons. The Analytical Network Process (ANP) is used to evaluate and the criteria. ANP analysis was carried out with three criteria and 10 sub-criteria, including personnel cultivation, customers and products, and hardware. The study found that the beauty club first valued personnel cultivation, followed by customer information and products, and finally hardware. The quality management criteria and of the store operation services constructed in this paper can provide the demand for service quality, and provide planning for each beauty club store to reduce the probability of failure and make it more in line with customer needs.
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Ko, tsai li, and 柯彩莉. "Value of Value of Research and experience the beauty salon industry customer perception of service quality." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/58841660760222184025.
Full textAbstract:
碩士正修科技大學
經營管理研究所
103
Abstract Economic activity in the United States of the twentieth century, not just for output, but to the process of experiential consumption, consumers are not only buying product itself, but also through the purchase to gain experience. So the quality of service may be the information of cognitive and decision-making experience for consumers. Therefore, this study’s target is going to research hairdressing industry service quality of customer perception and experience the value, and also explore the consumer's mental model and customer perception and experience the association between the value. So customers in the consumption process from the services themselves or conduct co-operation and service personnel to assist in the creation of value-added services, and secondly, the perceived value from customer attention and marketing personnel-related research, because it is forecast to achieve a competitive advantage and buying behavior absolutely vital role to play. By document collection and investigation of empirical hairdressing industry, the period to verify the assumptions made in this study, this study will explore the main purpose summarized as follows: 1.A survey of service quality hairdressing industry for customer perception and experience of the value of the current situation. 2. Understand the hairdressing industry service quality and consumer variables from different backgrounds of the difference between perception and experience of value to the customer scenario. 3.Explore the beauty salon industry service quality between customer perception and experience value relevant circumstances. 4. Analyze of service quality hairdressing industry customer perception and experience to predict the value of the case. Keywords: beauty salon industry, service quality, customer perceived value, experience value