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Journal articles on the topic 'Beauty salons market'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 July 2025

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1

Chernobrovkina, Svitlana, and Viktoriia Voznenko. "MARKETING COMMUNICATIONS IN THE PROMOTION OF THE BEAUTY SALON." Bulletin of the National Technical University "Kharkiv Polytechnic Institute" (economic sciences), no. 5 (October 2, 2024): 38–42. https://doi.org/10.20998/2519-4461.2024.5.38.

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The article explores the unique features of marketing communications for beauty salons in the highly competitive beauty industry in Ukraine. It highlights the importance of strategic marketing as a pivotal factor in the success of both new entrants and established players in the market. Contemporary trends in marketing communications are analyzed, with a particular focus on the increasing significance of digital media as an effective means for salons to reach diverse audience segments. The study underscores the importance of segmentation strategies that address regional market distinctions and

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Nichiporova, A. A., and D. S. Glotov. "Analysis of the competitiveness of beauty salons for eyelash extensions." Innovative Economics and Law, no. 4 (2023): 74–80. http://dx.doi.org/10.53015/2782-263x_2023_4_74.

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Subject. The article is devoted to the analysis of beauty salon services from the point of view of a strategic approach and existing tools for analyzing the competitiveness of beauty salons. Goal. The main purpose of the study is the scientific substantiation of the prospects for the development of beauty salons, services and eyelash extensions, in particular. Method or methodology. The research is based on a general scientific methodology, which provides for the use of a systematic approach and general scientific methods of cognition, primarily dialectical, deduction, decomposition, the «5 fo

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Pasaribu, Romindo M., Juara Simanjuntak, Vinsensius Matondang, Frans Yolanda Tampubolon, and Juliansen Purba. "PEMANFAATAN FANPAGE FACEEBOOK: PENJAHIT KEBAYA DAN SALON DI DESA SIOPAT SOSOR KABUPATEN SAMOSIR." EJOIN : Jurnal Pengabdian Masyarakat 2, no. 2 (2024): 479–86. http://dx.doi.org/10.55681/ejoin.v2i2.2386.

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The kebaya sewing service industry and beauty salons are industries that are always in demand by Indonesian people both in cities and in regions. Kebaya is a traditional Indonesian dress. Every religious event and custom almost always uses kebaya cloth. In using kebaya cloth at every event, Indonesian women always make up themselves so that the kebaya cloth used looks more beautiful and beautiful when worn. Therefore, the kebaya cloth sewing industry and beauty salons are one of the service industries that are in great demand by the public in starting a business. The purpose of this community

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Sook-Fern Yeo, Cheng-Ling Tan, Kah-Boon Lim, and Elaine Lam. "Influencing Factors of Facial Spa Treatment on Visit Intention: An Importance-Performance Matrix Analysis (IPMA) Approach." International Journal of Business and Society 21, no. 3 (2021): 1087–100. http://dx.doi.org/10.33736/ijbs.3313.2020.

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Nowadays, grooming is considered an essential part of life to maintaining and up keeping a healthy and hygienic outlook which plays a key role in social bonding. As it turns out, the desire to looking good has spawned a wide range of beauty products causing the beauty industry to thrive and grow at a rapid rate. In other words the Malaysian Beauty Salon Markets have become big business today, driven by a rising population, disposable incomes, urbanisation and increasing influence of western culture to look good and to feel good. The beauty market is valued at USD 119.24 million and is expected

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Han, Ji-Won, and Eun-Jun Park. "A Study on the Expected Factors and Revisiting Intent of Consumers for Hair Beauty: Focusing on the route of visit." Journal of the Korean Society of Cosmetology 29, no. 3 (2023): 742–50. http://dx.doi.org/10.52660/jksc.2023.29.3.742.

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The purpose of this study was to investigate consumers' expectations and revisit intentions according to the route of visiting hair salons for hair beauty consumers who use hair salons, and to provide basic data for beauty management and designers' marketing strategies in the expanding beauty market. For this study, data were collected from 354 male and female consumers in their 20s or older who live in Seoul and use hair salons. For the analysis of the collected data, frequency analysis, statistical analysis, reliability analysis, and difference analysis were performed using the sps 22.0 stat

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Kim, Sin-Mi, and Myung-Suk Na. "A Necessity of Minimum Distance among Businesses in the Beauty Industry." Journal of the Korean Society of Cosmetology 28, no. 1 (2022): 86–95. http://dx.doi.org/10.52660/jksc.2022.28.1.86.

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Recently, there has been a shift in beauty market from beauty salon-led market where demand was higher than supply to customer-driven market when demand is lower than supply. At present, beauty salons are already saturated. Under excessive competitions, furthermore, profitability has significantly decreased. Despite high competitiveness and great ripple effects, however, domestic beauty industry is undergoing some difficulties due to industry polarization and absence of a decent system. Considering a necessity of protecting right to life and goodwill for beauty businesses and establishing the

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Lin, Qianwei, and Yuxin Zhang. "Hybrid recommendation system for beauty & spas salons in Yelp." Applied and Computational Engineering 2, no. 1 (2023): 787–98. http://dx.doi.org/10.54254/2755-2721/2/20220522.

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The rising demand for beauty and healthy lifestyles makes the global beauty and spas salons market promising. How to choose appropriate salons for a specific customer becomes an issue and is underexplored. In this paper, we built two types of personalized recommendation system models, the pure model-based collaborative filtering model and the LightFM model (a kind of hybrid recommendation system model) to make recommendations for beauty and spas salons based on Yelp Dataset. The results showed the LightFM model had a better performance. Besides, by applying aspect-based sentimental analysis to

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Sudarti, Ken, and Nurul Hidayah. "PERAN VALUE CO-CREATION DALAM MENINGKATKAN MARKETING PERFORMANCE." Jurnal Ekonomi dan Bisnis 23, no. 1 (2022): 1. http://dx.doi.org/10.30659/ekobis.1.1.1-15.

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The purpose of this study is to analyze social value creation and economic creation in relational interaction skills and ethical interaction capabilities with market performance in the beauty salon creative service industry. This type of research is Explanatory Research with the research population, namely customers of beauty salons in Central Java. The sample selected in this study were 150 respondents. Analysis of research data using Partial Least Square (PLS) method with SmartPLS. The results of the study show that this research has succeeded in proving that social value creation and econom

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Santoso, Elizabeth Clara, Jennifer Juyanto, Mario Ajipangestu, et al. "MARKET RESEARCH FOR MULTIFUNCTION SALON CABINET." International Journal of Application on Economics and Business 1, no. 4 (2023): 2511–21. http://dx.doi.org/10.24912/ijaeb.v1i4.2511-2521.

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Multifunction Salon Cabinet is a salon cabinet that has a high selling value carried out through mass production of the Multifunction Salon Cabinet. Beauty businesses such as salons are in great demand by the public, because in addition to being able to treat the appearance from the top to the bottom of our body, such as hair care, face, hands, feet, and even the skin. Everyone, especially women, cares about their bodies, so the beauty business never loses interest. Economic analysis and added value are important things to do for business continuity. The R-value of the data validity test table

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Anas, Andi Sofyan, Fatimatuzahra Fatimatuzahra, Rifqi Hammad, et al. "Pelatihan Teknik Cinematic sebagai Media Bantu Promosi Digital." ADMA : Jurnal Pengabdian dan Pemberdayaan Masyarakat 4, no. 1 (2023): 223–38. http://dx.doi.org/10.30812/adma.v4i1.2944.

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In the world of beauty service business, the increasingly competitive competition encourages entrepreneurs to improve the quality of their services and products so they can compete in the market. Salon Bricela, a beauty salon specifically for women, offers various types of grooming services to attract consumers. However, with the emergence of many salons and spas in the city of Mataram, Bricela Salon needs to find a different way to promote its products and increase its presence. One of the solutions chosen is to make promotional videos that use cinematic techniques to attract consumer interes

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Hemanth, Kumar S., and C.G. Sumithra. "THE ACCEPTANCE OF FACIAL CARE & MAKEUP PRODUCTS IN BEAUTY SALONS." EPRA International Journal ofEconomic and Business Review 6, no. 1 (2021): 48–55. https://doi.org/10.5281/zenodo.4643160.

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Cosmetic is a planning amazingly connected to change or improve the excellence of skin, hair, nails, lips and eyes. Each exposable piece of the human life structures is liable to corrective fascination. So cosmetics have been utilized from antiquated circumstances to present day times; it is utilized by females as well as by guys; It turns out to be an integral part of human-beings from support to grave. Entering into the beauty salon industry has a lot of potential in order to increase sales and improve brand awareness of the existing product. In order to introduce new products into the salon

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Nurul Khairani Aulia and Rahmi Oktarina. "Pengaruh Kualitas Pelayanan Karyawan terhadap Kepuasan Pelanggan di Salon Kecantikan Beautylicious Kota Padang." Intellektika : Jurnal Ilmiah Mahasiswa 2, no. 6 (2024): 29–46. https://doi.org/10.59841/intellektika.v2i6.1938.

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This study explores the effect of the influence of employee service quality on customer satisfaction at the beautylicious beauty salon in Padang city. In the era of globalisation, the beauty business is growing rapidly as people's needs for appearance increase, including treatments for men and women. Beauty salons such as Beautylicious in Padang have capitalised on this trend by providing beauty and body care services, but service quality still needs to be improved to meet customer expectations and maintain competitiveness in a competitive market. The purpose of this study is to analyse the ef

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Kryczka, Małgorzata. "Cosmetic services market – conditions and development perspectives in the opinion of beauty salon owners." Aesthetic Cosmetology and Medicine 10, no. 5 (2021): 225–33. http://dx.doi.org/10.52336/acm.2021.10.5.03.

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Global trends support the development of the cosmetic services market also in Poland. The aim of the article was to present the results of surveys directed to the owners of beauty salons in Krakow. The surveys focused on the conditions and development perspectives of the cosmetic services market in Poland. The research was carried out using the in-depth interview technique, which took the form of a direct conversation between the researcher and the respondent. The presented results are a part of the research carried out in connection with the project entitled “Analysis of the cosmetics service

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Kuan, Ng Yin, Lai Ka Fei, Fong Chee Yang, et al. "WHY INNOVATE IN MARKETING? A CASE OF POSH NAIL SPA." Labuan Bulletin of International Business and Finance (LBIBF) 17, no. 1 (2019): 93–101. http://dx.doi.org/10.51200/lbibf.v17i1.1913.

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Manicures and pedicures are gaining market popularity in Malaysia. The evolution in beauty and personal care industry offers more opportunity for small businesses in marketing personal care and cosmetics products. There is an increasing number of nail salons providing manicures and pedicures services as well as nail art in the city; mostly in middle to high-end shopping malls, business centres or standalone nail salon in commercial shop lots. The consumers are mostly influenced by heavy advertising, for instance advent of K-pop and K-drama, marketing activities and growing trends of chasing be

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Alya Hasna Yogasara, Nyulistiowati Suryanti, and Rai Mantili. "Pengaturan Dan Pengawasan Praktik Kursus Veneer Gigi Pada Salon Kecantikan Di Indonesia." Eksekusi : Jurnal Ilmu Hukum dan Administrasi Negara 1, no. 3 (2023): 128–40. http://dx.doi.org/10.55606/eksekusi.v1i3.458.

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The aesthetic practice of dental veneers is rapidly becoming popular in Indonesia regardless of their economic background. High market demand if offset by very low prices can guarantee a large turnover. So this has given rise to many new business people who are interested in getting certification of expertise through dental veneer courses that do not have valid certificates and permits from the government. The purpose of this research is to determine the regulation and supervision of beauty salons that offer dental veneer courses. This research, which was carried out in this writing, uses norm

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Adote, Philemon Addo, and Ali Issah Kulo Ibn. "Narrow Market Business Level Strategies Performance of Micro and Small Enterprises." International Journal of Management Sciences and Business Research 11, no. 01 (2022): 37–48. https://doi.org/10.5281/zenodo.6162583.

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<em>Contrary to popular belief, there has been little empirical research on the impact of cost-cutting and product diversification on the success of micro- and small-sized businesses, therefore this study is needed to fill the knowledge gap. With a focus on salons and beauty spas in Jakarta County, the goal of this research was to see how generic limited market strategies affected the performance of small enterprises, particularly micro and tiny ones. The study used a descriptive research design, using Jakarta County's 279 salons and beauty spas as the study's target population and a s

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Yeo, Ye-bin, and Eun-Jun Park. "Differences in Subjective Wellbeing and Satisfaction by Place of Hair Coloring." Korean Society of Beauty and Art 24, no. 4 (2023): 223–35. http://dx.doi.org/10.18693/jksba.2023.24.4.223.

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These days, with the growth of beauty market, the colors which are harmonized with the unique color of a human body are applied to human hair, expressing individual personality. Hair coloring allows customers and beauty salons to take care of their hair without spending too much time and money. Recently, proactive response for consumer benefits has been popular. Therefore, it is required to recognize customers’ taste, consumption propensities, health and mood instead of just meeting their needs. Under these circumstances, this study attempted to provide proper services and make customers visit

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Соколова, И. А. "Ergonyms of Naberezhnye Chelny by Thematic Group “Beauty Salons” (Nomination Methods)." Северо-Восточный гуманитарный вестник, no. 1(46) (March 26, 2024): 124–31. http://dx.doi.org/10.25693/svgv.2024.46.1.011.

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В статье впервые анализируется такой пласт городской лексики, как эргонимы, принадлежащие к тематической группе «Салоны красоты», на примере названий косметических салонов г. Набережные Челны Республики Татарстан. Целью данного исследования является систематизация способов номинации лексических единиц данной тематической группы, в задачи входило выявление и описание популярных и малопродуктивных способов номинации эргонимов. Исследование проводилось на языковом материале, полученном в результате двух синхронных срезов, проведенных в 2001 и 2023 гг. Основным методом исследования служит сопостав

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Ponco Nofian Mustoro. "Implementasi Mata Kuliah Manajemen Pemasaran Untuk Peningkatan Pendapatan Usaha Rias Salon." Garina 14, no. 2 (2022): 133–46. http://dx.doi.org/10.69697/garina.v14i2.19.

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Marketing a product at first glance is easy, but it needs the right method of what marketing means that is right on target so that it can be in accordance with the expected goals and get profits or profits as expected, through techniques of fsn the right theories in managing business ventures, especially in marketing management so that in buying and selling goods or services offered by business actors the best ones are actually chosen. The aim of this research is to find out and explain the implementation of the Marketing Management course to increase the income of a Beauty Salon Make-up Busin

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Mira Anggaina and Hadita Hadita. "Analisis Strategi Pemasaran pada Toko Ayu Cosmetics di Bumyagara Mustikajaya dalam Usaha Peningkatan Pendapatan Penjualan." OPTIMAL Jurnal Ekonomi dan Manajemen 4, no. 1 (2023): 39–48. http://dx.doi.org/10.55606/optimal.v4i1.2568.

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There are many challenges faced by business people, namely technological developments and unpredictable conditions such as the Covid-19 pandemic. Since the outbreak, all fields have demanded to be digital. Business people can use this to carry out online marketing. This research aims to analyze the marketing strategy at the Ayu Cosmetics Store in Bumyagara Mustikajaya in an effort to increase sales revenue before and after the Covid-19 pandemic. The approach taken is a qualitative description method in the form of interviews with shop owners, observations, and literature studies to support res

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Sivakumar, Sandeep, Santanu Bhadra, and Chackochen Mathai. "Naturals Salon: franchising challenges in India." Emerald Emerging Markets Case Studies 15, no. 2 (2025): 1–34. https://doi.org/10.1108/eemcs-12-2024-0535.

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Learning outcomes This case is ideal for discussion on corporate strategy, specifically focusing on growth and expansion through franchising-led business models in an emerging market such as India. By engaging in the case discussion, students will gain insights into the following: To understand the benefits and challenges of adopting franchising as a corporate growth strategy in an emerging market context. To analyse the necessity of an accelerated corporate growth strategy in response to evolving industry dynamics. To evaluate the key risks associated with using franchising as a strategy for

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Khvatova, Tatiana, and Sarbani Bublu Thakur-Weigold. "The lipstick effect: turning around XT Beauty." Emerald Emerging Markets Case Studies 9, no. 3 (2019): 1–20. http://dx.doi.org/10.1108/eemcs-06-2018-0140.

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Learning outcomes Upon completion of this case study, students will have learned to identify and analyze pending organizational failure, based upon company data. They will have formulated a business strategy (either cost leadership, differentiation or focus), as well as propose process improvements to cope with changing macroeconomic factors, costs, supplier conditions, and especially talent management and retention. Students will practice the logical organization of information, articulating the key facts and assumptions underlying their solutions. They will practice communicating with a poss

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Rezende, Ana Flávia, Flávia Luciana Naves Mafra, and Jussara Jéssica Pereira. "Black entrepreneurship and ethnic beauty salons: possibilities forresistance in the social (re)construction of black identity." Organizações & Sociedade 25, no. 87 (2018): 589–609. http://dx.doi.org/10.1590/1984-9250873.

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ABSTRACT This paper addresses the case of five lack entrepreneurs who own businesses a public that for years has denied a esthetic and phenotypic traits. These spaces, branded as ‘ethnic salons’, aim to take care of the curly and / or Afrohair of Black men and women.In the face of this context, we ask: how canBlack entrepreneurs and enterprisesconfront colonialmentality in social relations, by creating businesses aimed at giving value to, and appreciatingthe identity of Black men and women? The field research was conducted via observations and interviews,collecting narratives from both. The na

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Kim, Seong-Chang, and Eun-Jun Park. "Franchise hair salon XEO Hair, environmental factors, symbol narrative, brand image, Relationship between revisit of recommendation intention." Korean Society of Beauty and Art 23, no. 3 (2022): 187–201. http://dx.doi.org/10.18693/jksba.2022.23.3.187.

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This study investigated the effects of environmental factors, symbolic narrative, brand image, revisit and recommendation intention of hair salon Zeo Hair. To this end, a self-administered questionnaire was distributed to Zeo Hair customers in Seoul and Gyeonggi Province. For data collection, a total of 350 questionnaires were distributed and collected. As a result of the final analysis of 298 copies excluding 22 defective cases, the higher the reliability of the beauty salon, the higher the customer satisfaction. The study results are as follows. First, as a result of examining the demographi

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Costa, Túlio Eduardo Soares, Marina Goulart da Silva, Amanda Maria de Paiva, Paula Resende Daher Chaves, Douglas Vieira Thomaz, and Renê Oliveira do Couto. "Irregular cosmetic withdrawal from Brazilian market: descriptive analysis from 2009 to 2020." Research, Society and Development 10, no. 4 (2021): e41310414337. http://dx.doi.org/10.33448/rsd-v10i4.14337.

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Cosmetic products are essential items in everyday life and directly related to a good quality of life. This branch has been steadily growing in Brazilian market even in the midst of the economic crisis. Thence, it is the role of the Brazilian National Health Surveillance Agency (Anvisa) to establish standards, guidelines and surveillance actions in relation to these products. In this work, we therefore aimed to perform the descriptive analysis of cosmetics which were considered by Anvisa as irregular products between 2009 and 2020. Results were evaluated according to the following attributes:

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Mohammad, Karami, Karami Shokoufeh, and Elahinia Naser. "Personality or Quality: Influencing Factors in Customers' Intention to Revisit Beauty Salons in Iran." International Journal of Management, Accounting and Economics 8, no. 5 (2021): 296–319. https://doi.org/10.5281/zenodo.5062745.

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In the last two decades, research on investigating factors influencing the consumer repurchase intention has advanced and become an important topic in the marketing society and literature. The objective of this paper is to compare the weight of service providers’ personality traits and service quality performances they provide to uncover the primary factor influencing a clients’ intention to revisit their beauty salon in a long-term relationship. The SERVQUAL model of service quality and Mini-Marker model of personality were employed to substantiate the hypothesized relationship. B

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Shtrimaitis, O. V., O. S. Kukhtenko, and A. S. Deyneka. "The study of the experience of using retinoid-containing products in Ukraine." Social Pharmacy in Health Care 9, no. 3 (2023): 57–64. http://dx.doi.org/10.24959/sphhcj.23.295.

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Aim. To analyze the use of retinoid-containing products in pharmaceutical and cosmetic practices in Ukraine and determine the prospects for developing domestic products with retinoids. Materials and methods. The study employed such methods as surveys, mathematical statistics, data synthesis, and interpretation. The study object was senior students of higher pharmaceutical education, pharmacy employees (pharmacists), cosmetic industry professionals (dermatologists, cosmetologists), and visitors to beauty salons. The study was conducted from June to July 2023, during the russian military a

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Wajs, Jan, Roksana Bochniak, and Aleksandra Golabek. "Proposal of a Mobile Medical Waste Incinerator with Application of Automatic Waste Feeder and Heat Recovery System as a Novelty in Poland." Sustainability 11, no. 18 (2019): 4980. http://dx.doi.org/10.3390/su11184980.

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The paper presents and discusses the issues of medical waste (including hazardous ones) and the problems regarding their proper management in Poland. Inappropriate handling of infectious medical waste directly endangers human health and the environment. Infectious waste must be properly disposed of—in practice, the only method of their disposal available in Poland is a thermal treatment in the incinerators tailored for this purpose. This causes many problems to smaller entities such as the local health centers, but also to the beauty and tattoo salons. As a solution to these problems, the mobi

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Datta, Y. "The U.S. Shampoo Market: A Competitive Profile." Journal of Economics and Public Finance 4, no. 2 (2018): 180. http://dx.doi.org/10.22158/jepf.v4n2p180.

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<p><em>Porter associates high market share with cost leadership strategy which is based on the idea of competing on a price that is lower than that of the competition. But, customer-perceived quality-not low cost-should be the foundation of competitive strategy, because it is far more important to long-term competitive position and profitability than any other factor. So, a superior alternative is to offer better quality vs. the competition.</em></p><p><em>In most consumer markets a business seeking market share leadership should try to serve the middle clas

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Aleksa, Agata, and Magdalena Rost-Roszkowska. "Assessment of the knowledge of clients of beauty salons about treatments with the use of hyaluronic acid and their impact on skin revitalization." Aesthetic Cosmetology and Medicine 11, no. 2 (2022): 65–73. http://dx.doi.org/10.52336/acm.2022.011.

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Skin aging is a natural, physiological and inevitable process. Today, many women strive to keep their young appearance as long as possible. The knowledge of women about the factors accelerating or slowing down the aging process of the skin is growing. Hyaluronic acid is a substance widely used in modern cosmetology and is one of the most valued on the aesthetic market due to its high biocompatibility and low toxicity. It maintains proper hydration, a healthy and youthful appearance of the skin. It occurs naturally in the human body and other living organisms and it is a crucial element of both

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Stupnytskyy, O., and S. Solyanyk. "CLOUD TECHNOLOGIES DEVELOPMENT IN MODERN INFORMATION-NETWORKING ECONOMY." Actual Problems of International Relations, no. 133 (2017): 106–16. http://dx.doi.org/10.17721/apmv.2017.133.0.106-116.

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In recent years, cloud computing has ceased to be exotic in the field of entrepreneurial activity. More companies are moving their business processes to a virtual environment. "Clouds" become the place where information is stored, processed and from which it is transmitted instantaneously to any place in the world, the time for making business-decisions is shortened, and "paper technologies" disappear. The creation of a unified world network market economy - geo-economics and its infrastructure - is based on repeatedly increasing both the scale of information flows and the volumes of created d

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Fischer, Agnieszka, Barbara Brodziak-Dopierała, Wiktoria Jańska, Luiza Jeyranyan, and Beata Malara. "Analysis of Mercury Concentration in Cosmetic Clays." Toxics 13, no. 6 (2025): 507. https://doi.org/10.3390/toxics13060507.

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(1) Background: Clays are popular raw materials of natural origin used in cosmetology, beauty salons, and home care. They have moisturizing, soothing, cleansing, disinfecting, detoxifying, and regenerating properties, and can be used externally in the form of poultices or internally in solution form. Though they are characterized by a rich and diverse mineral composition and are considered safe for the body, their use can expose users to harmful elements including mercury. (2) Materials and methods: This study analyzed mercury (Hg) concentrations in samples of cosmetic clays available on the P

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Khotkina, Zoya A. "Actual challenges of labor market and their gender implications for employment." POPULATION 23, no. 2 (2020): 136–48. http://dx.doi.org/10.19181/population.2020.23.2.12.

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The main research issues discussed in the article concern the impact of technological and epidemiological challenges on the employment of women and men, as well as the reasons for their asymmetric impact on employees depending on gender. The choice of these two challenges is determined, on the one hand, by their relevance, and on the other, by the fact that, although they are fundamentally different in both character and duration of their impact on the labor market, the consequences of their impact on women’s employment are the same and in both cases lead to job losses. The article shows that

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Fathonah, Ekayanti Nur. "Impact of Service Quality and Price on Customer Satisfaction: A Case Study of Salon Waxinc in Jakarta." Journal of Business, Management, and Social Studies 4, no. 2 (2025): 89–96. https://doi.org/10.53748/jbms.v4i2.97.

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To analyze the impact of service quality and price on customer satisfaction at Salon Waxinc PIK. This study employed a quantitative approach, utilizing purposive sampling of 125 Salon Waxinc PIK customers aged 17-60 who receive treatments at least monthly, and analyzed questionnaire data using Smart-PLS with a Likert scale to examine the relationship between variables. The study’s findings indicate that both service quality and pricing strategies significantly enhance customer satisfaction at Salon Waxinc PIK, suggesting that improvements in service delivery can lead to increased customer loya

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Simin, Marina Jovićević, and Slobodan Živkucin. "ADVANTAGES OF FRANCHISE SYSTEM FOR DEVELOPMENT OF ENTREPRENEURSHIP." Knowledge International Journal 28, no. 1 (2018): 177–81. http://dx.doi.org/10.35120/kij2801177j.

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Franchising is considered the most successful marketing concept around the world. Today, many franchises are offered, and it is incomparably easier and more secure to develop entrepreneurial spirit under the patronage of the already developed system. Franchise is called long term, firm contractual cooperation between independent companies or entrepreneurs, franchisor and franchisee, where the franchisor provides the franchisee with a set of knowledge and gives it its brand. The number of franchise systems in the world is rising, and competition compels the franchisee to search for new and attr

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Tkachenko, N. O., N. M. Chervonenko, V. O. Demchenko, and O. V. Lytvynenko. "Research of marketing and pharmacoeconomic aspects of the domestic market of preparations used for biorevitalization." Current issues in pharmacy and medicine: science and practice 14, no. 1 (2021): 120–26. http://dx.doi.org/10.14739/2409-2932.2021.1.226871.

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The aim of the work is to study the Ukrainian market for biorevitalization products with the subsequent formation of an information array, which can be used to improve the system for supplying target consumers and for correct strategic marketing decision-making. Materials and methods. Data obtained from 2020 edition of the State Register of 3rd Class Medical Devices (Injection Implants for Soft Tissues), as well as from the State Register of Medicines of Ukraine, the information retrieval system Compendium Online, the database “Regulatory and Directive Documents of the Ministry of Health

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Kaliakparova, G. Sh, Y. E. Gridneva, and N. M. Kalmanova. "Competitiveness of plant facilities of Republic of Kazakhstan amidst pandemic." Bulletin of "Turan" University, no. 2 (June 13, 2021): 45–53. http://dx.doi.org/10.46914/1562-2959-2021-1-2-45-53.

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The aim of the work is to identify the destabilizing factors of the competitiveness of enterprises and to develop recommendations aimed to increase the development efficiency of Kazakhstani enterprises in a crisis. In the work methods of observation and comparison, methods of concretization, analogies were used. The article is based on the materials of an expert survey conducted with the direct participation of the authors of the article and it was a great help in writing the article. The results of the study showed that in the industrial production of the Republic of Kazakhstan a relatively u

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WIDJAJA, BERNARD. "LIFE-STYLE MARKETING: AN ALTERNATIVE THEORETICAL MODEL OF SERVICE MARKETING DIMENSION (AN EMPIRICAL STUDY ON BEAUTY SALON CUSTOMERS IN JAKARTA)." IJABER 14, no. 13 (2016): 9359–76. https://doi.org/10.6084/m9.figshare.10251062.

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Beauty salon business is fast growing in line with the economic growth and changes in modern life-style. In such a situation, whereby market potential also rapidly advances, low life-time sustainability of beauty salon industry prevails. Indicated by the shifting in customer requirements, beauty salon services orientation should adapt to the changes in the customer requirements in order to survive. This research was conducted to identify beauty salon customer requirements nowadays. A new requirement was identified, i.e. life-style–besides the already existing marketing mix requirements.

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Rogula-Kopiec, Patrycja, Barbara Kozielska, Kamila Widziewicz-Rzońca, MALWINA TYTŁA, and Monika Błaszczak. "BTEX OCCURRENCE IN THE INDOOR AIR OF BEAUTY SALONS – PRELIMINARY RESEARCH." Zeszyty Naukowe SGSP 1, no. 88 (2023): 97–112. http://dx.doi.org/10.5604/01.3001.0054.1223.

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This study aimed to identify and carry out a preliminary assessment of the health exposure ofemployees working in beauty salons to selected compounds from the BTEX group. The selectedsalons were all situated in the Silesian Voivodeship, recognized as one of the most polluted regionin Poland and European hot spot area in terms of air pollution. Measurements encompassed weeklymonitoring of marked BTEX compounds in beauty salons specializing in nail styling, hairdressingand cosmetics. As an internal substrate, measurements were also taken in a children’s hairdressingsalon where no chemical produc

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Qin, Fang. "O2O Perspective Based Simulation Model Analysis of Sharing Economy Business Model." Mobile Information Systems 2022 (April 16, 2022): 1–9. http://dx.doi.org/10.1155/2022/2886731.

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The sharing economy will become the most important force in the social service industry. In the fields of accommodation, transportation, education services, life services and tourism, excellent sharing economy companies continue to emerge: from pet boarding sharing, parking space sharing to expert sharing, community service sharing and tour guide sharing, and even WiFi sharing for strong mobile Internet needs. New models emerge one after another, integrating offline resources on the supply side and continuously providing users with a better experience on the demand side. The purpose of this st

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Jeon, Hyun-Jung, and Yong-Mi Jin. "The Effect of Hair Salon Reservation System and Service Quality on Customer Trust and salon Choice Characteristics after COVID-19." Journal of the Korean Society of Cosmetology 29, no. 1 (2023): 88–94. http://dx.doi.org/10.52660/jksc.2023.29.1.88.

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The purpose of this study is to verify the effect of the hair salon reservation system and service quality on customer trust after COVID- 19, and to provide basic data necessary for the development and supplementation of the reservation system in the beauty market in the future. The effect of the reservation system on customer trust was high in reliability when convenience was received, and the higher the response, type, and reliability, the higher the reliability. The beauty service reservation system through contact with customers has become an essential means of anxiety about infection afte

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Dunaeva, D. V., and D. S. Glotov. "Analysis of the competitiveness of enterprises in the field of services by the example of a beauty salon in the city of Lipetsk." Innovative Economics and Law, no. 3 (2023): 76–83. http://dx.doi.org/10.53015/2782-263x_2023_3_76.

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Subject. The article is devoted to the management of competitiveness of service business in Russia. Goal. The main purpose of the study is to identify the features, prospects of development and efficiency of the enterprise, providing services of a beauty salon. Tasks to be solved in the process of work: to study the role of service business in the market economy, to examine the specifics of the format of the beauty salon, to assess the relevance of such a business, to analyze competition according to the method of "5 competitive forces" of Porter. Method or methodology. Theoretical and methodo

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Agnes Pebriani, Ratih Amelia, Tyus Windi Ayuni, Tina Linda, and Ahmad Rivai. "Examining the Appeal of Quality Service: A Study on the Impact of Product Quality on Purchase Decisions at Hani Salon." Journal of Business Integration Competitive 1, no. 2 (2025): 31–41. https://doi.org/10.64276/jobic.v1i2.15.

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Purchase decision-making is a critical aspect of consumer behavior that involves evaluating the quality of products or services offered. This study aims to analyze the influence of product quality on consumer purchase decisions at Hani Salon, a beauty salon located in Medan, Indonesia. As product variety increases in the market, consumers have become more selective, prioritizing service quality in their choices. A quantitative research approach was employed, with data collected through questionnaires and interviews. The findings reveal that product quality has a positive and significant impact

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Nathania, Sally, and Petrus Pius Salamin. "MERANCANG PENDIRIAN BISNIS BARU DALAM RANGKA MENINGKATKAN PROFITABILITAS DAN KELAYAKAN KEUANGAN STUDI KASUS PADA BISNIS SALON KECANTIKAN “AMARANTH BEAUTY SALON”." Jurnal Manajemen 14, no. 1 (2017): 33–52. http://dx.doi.org/10.25170/jm.v14i1.796.

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This study aims to desingn a business plan for a new business as a guide for the business’ owner, in dayly operating, and in enhancing profiitability and financial feasibility of the business. The data used in this analysis is the projection data, either cost and price, for the next five (5) years. Method used in determining the market opportunity and sales is opinion methods and market survey. It is projected that sales(in unit) in the first year,2019, is 5.566, and it is estimated to increase to 9.735, in 2023, with an average growth of 15% per year. Profits obtained during 2019 amounted to

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Singh, Shikha, and Shweta Mittal. "“Yes Madam”: digitized services right here and right now." Emerald Emerging Markets Case Studies 10, no. 2 (2020): 1–20. http://dx.doi.org/10.1108/eemcs-01-2020-0004.

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Learning outcomes The case helps to understand: the working mechanisms of a digitized salon service, with a focus on the lower- and middle-income strata. The changing scenario of the service marketing model, with the growth in digital service models. To investigate the organisational challenges of a digitally facilitated/based start-up and find solutions to overcome the challenges. Case overview/synopsis “Yes Madam”-salon at home was a business enterprise, providing beauty and wellness services at the doorstep through a mobile application and web-based platform. The case describes the reason f

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Кравчук, Єлизавета, та Олександр Крупський. "Вплив емоційного сервісу на лояльність клієнтів у сфері б’юті-послуг". Challenges and Issues of Modern Science 4, № 1 (2025): 101–8. https://doi.org/10.15421/cims.4.274.

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Purpose. This article aims to theoretically substantiate and empirically investigate the impact of emotional service on customer loyalty in the beauty industry. It identifies key emotional interaction factors that enhance customer satisfaction and the competitive advantage of beauty service providers. Design / Method / Approach. The study employs an empirical approach based on a survey conducted at the “Women Place” beauty salon in Odesa, Ukraine. Forty regular clients participated, evaluating the significance of emotional and personalized service components. Data was analyzed using descriptiv

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Sudarti, Ken, and Okky Wardhiani. "PERAN KAPABILITAS INTERAKSI DAN KREASI NILAI BERSAMA UNTUK MENINGKATKAN KINERJA PEMASARAN." Jurnal Ekonomi Bisnis dan Kewirausahaan 10, no. 3 (2021): 227. http://dx.doi.org/10.26418/jebik.v10i3.45790.

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ABSTRACTThis study focuses on the role of Individual and Relational Interaction Capability in increasing Emotional and Social Value Co-Creation on Market Performance in beauty salon services. Value Co-Creation is one of the service organization's strategies in utilizing external resources from customers. This strategy is crucial because the performance of service organizations is mostly determined by the ability of the frontline staff who interact with customers during service meetings. This research belongs to explanatory research with a population of beauty salon customers in Central Java. T

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Azizah, Isni Nur. "KELAYAKAN LIMBAH KALENG SUSU SEBAGAI BAHAN DASAR PEMBUATAN AKSESORIS PENGANTIN PADANG." Beauty and Beauty Health Education 10, no. 2 (2022): 61–66. http://dx.doi.org/10.15294/bbhe.v10i2.51727.

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Abstract. The need for cans continues to increase along with technological developments. Milk cans are waste for the Petarukan environment which causes problems due to the rapid growth of shops selling milk-based drinks, causing a buildup of milk cans in the Petarukan market. In the community, milk cans are collected and brought to the collectors to be exchanged for money. In addition, based on interviews, the waste milk cans are used as pencil cases, piggy banks, flower vases, etc. Based on the description above, no one has used milk cans as accessories, Padang bridal accessories generally us

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Liao, Zhiqing. "The Effectiveness of Meta-Universe on Beauty Brands." Highlights in Business, Economics and Management 23 (December 29, 2023): 604–9. http://dx.doi.org/10.54097/k4a0ss48.

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Famous worldwide corporations have used the meta-universe marketing technique in recent years: Givenchy built a virtual beauty salon, Givenchy Beauty House, and Mac linked virtual idols. AYAYI, Estee Lauder launched the world's most famous paintings of digital collections, L'Oreal created Reds of Worth Non-Fungible Token (NFT) art, and so on, leading to the research question: how does the meta-universe empower beauty businesses to achieve greater marketing and sales? The study concluded that: First, the quality of the consumer environment is strongly tied to sales via the employment of Virtual

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Fatmawati, Nurul, Tjetjep Yusuf Afandi, and Zainal Arifin. "The Influence of Price and Service Quality on Consumer Satisfaction at “Indah Beauty” Beauty Outlet in Batuaji Village, Kediri Regency." International Journal of Research and Review 10, no. 10 (2023): 324–29. http://dx.doi.org/10.52403/ijrr.20231040.

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The pricing of the treatment at the “Indah Beauty” beauty salon in Batuaji Village, Ringinrejo District, Kediri Regency, had a bigger market price difference, which made consumers hesitant to get the treatment again and served as the impetus for this study. This study intends to ascertain how much price has an impact on customer satisfaction at the Indah Beauty Beauty Outlet in Batuaji Village, Kediri Regency, as well as how much service quality has an impact on customer satisfaction there. The sample in this research was consumers of the Indah Beauty “beauty outlet” in Batuaji Village, Kediri

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