Academic literature on the topic 'Beauty vlogger'

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Journal articles on the topic "Beauty vlogger"

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Gusniar, Angela. "Pengaruh Attractiveness, Trustworthiness, dan Expertise Beauty Vlogger terhadap Minat Beli Produk Kecantikan di Youtube (Studi pada Mahasiswi di Tiga Universitas Yogyakarta)." EXERO : Journal of Research in Business and Economics 3, no. 2 (2022): 187–210. http://dx.doi.org/10.24071/exero.v3i2.4297.

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This research aims to identify: 1) Attractiveness, Trustworthiness, and Expertise and buying interest in beauty vloggers, 2) The effect of attractiveness, trustworthiness, and beauty vlogger expertise simultaneously on buying interest in beauty products, 3) Effect of attractiveness, trustworthiness, and beauty expertise vloggers in a partial (individual) interest in buying beauty products. Data were collected using a questionnaire. The sample used in this study amounted to 100 respondents. Data analysis techniques used to test hypotheses are multiple linear regression, F test and t test. the r
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Afifah, Nur. "The Influence of Beauty Vlogger’s Content on the Purchase Intentions of Local Brands in Indonesia." GATR Journal of Management and Marketing Review (JMMR) Vol. 4 (4) Oct-Dec 2019 4, no. 4 (2019): 254–59. http://dx.doi.org/10.35609/jmmr.2019.4.4(4).

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Objective – This study aims to propose a conceptual model of how the influence of beauty vlogger content affects purchase intentions on local brand beauty products in Indonesia with brand image as a mediating variable. Methodology/Technique – Purposive sampling is used with 100 respondents distributed online via Google forms. A path analysis technique is used. Findings – The study findings show that beauty vlogger content influence brand image but does not influence the purchase intentions on local brand beauty products in Indonesia. Brand image is a mediating variable between beauty vlogger c
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Wardani, Ni Luh Diah Ayu. "PERSEPSI KEPERCAYAAN KONSUMEN MEMEDIASI PENGARUH YOUTUBE BEAUTY VLOGGER TERHADAP NIAT BELI DI KOTA DENPASAR." E-Jurnal Manajemen Universitas Udayana 9, no. 12 (2020): 3681. http://dx.doi.org/10.24843/ejmunud.2020.v09.i12.p04.

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The purpose of this study was to explain the effect of the YouTube beauty vlogger and the perception of consumer trust on purchase intention. This research was conducted on prospective consumers of Maybelline cosmetics in Denpasar City. This study drew a sample of 107 respondents, using nonprobability sampling method, particularly purposive sampling. Data were collected from online questionnaires. Path Analysis and Sobel Test were used as data analysis techniques. This study found the YouTube beauty vlogger results and the perception of consumer confidence had a significant positive effect on
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Adriani, Agatha Christy, and Septia Winduwati. "Persepsi Pengguna Kosmetik Focallure terhadap Tayangan Youtube Tasya Farasya." Prologia 4, no. 2 (2020): 257. http://dx.doi.org/10.24912/pr.v4i2.6501.

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In this era, customers are using social media, Youtube. They use beauty vlogger’s content tomake it easy for cosmetic users to get references based on reviews given by beauty vloggers. The development of cosmetics such as examples of Focallure Products. Focallure was updated by one of the vlogger's beauties, Tasya Farasya. This research was made to find out the perceptions created by Focallure cosmetics users on beauty vlogger on Tasya Farasya's Youtube. Theories used in this research are communication theory, social media theory and perception theories. This study uses qualitative considerati
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Kanya, Nita, and Fahira Adilla. "The Influence of Beauty Vloggers and Product Quality on Purchase Decision." Almana : Jurnal Manajemen dan Bisnis 6, no. 1 (2022): 197–208. http://dx.doi.org/10.36555/almana.v6i1.1839.

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The development of make-up in the teenager circle is growing and there are more and more new products that are emerging, where every company has to do more creative marketing and attract new customers so that they can maintain consumer icons in this new image. Make-up is now not only done for personal needs but has become public consumption since the presence of a beauty vlogger. In this era of increasingly sophisticated technology, information about product quality can be obtained by watching content from beauty vloggers This study aims to determine the effect of Beauty Vlogger and Product Qu
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Mariezka, Filza Intan, Hanny Hafiar, and Yustikasari Yustikasari. "PEMAKNAAN PROFESI BEAUTY VLOGGER MELALUI PENGALAMAN KOMUNIKASI." Nyimak: Journal of Communication 2, no. 2 (2018): 95. http://dx.doi.org/10.31000/nyimak.v2i2.920.

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Di Indonesia, jumlah beauty vlogger terus mengalami peningkatan yang pesat semenjak 2015. Bahkan, sebagian besar dari mereka menjadikan kegiatan beauty vlogging sebagai pekerjaan tetap. Kemunculan dan perkembangan profesi ini juga menjadi sebuah bukti dari perkembangan teknologi informasi dan komunikasi. Penelitian ini bertujuan untuk mengetahui makna yang terbentuk dalam diri para pegiat beauty vlogger yang diarahkan melalui teori fenomenologi Schutz. Penelitian ini menggunakan pendekatan kualitatif dengan jenis studi fenomenologi. Teknik pengumpulan data yang digunakan wawancara mendalam, ob
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Cahayani, Dita, and Femi Oktaviani. "PENGELOLAAN KONTEN INSTAGRAM BEAUTY VLOGGER DALAM MEMBANGUN PERSONAL BRANDING." Linimasa : Jurnal Ilmu Komunikasi 6, no. 2 (2023): 192–200. https://doi.org/10.23969/linimasa.v6i2.8721.

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Instagram is one of the social media that is in great demand by the public, various interesting features allow users to use it to create works or become certain professions. There are several types of Instagram content, one of which is beauty vloggers, now it has become a very interesting trend among generation Z because you can find various beauty content to compete in presenting yourself. The beauty here includes the use of makeup, and skincare to fashion with their own characteristics, a beauty vlogger in managing their content. The purpose of this research is to find out how managing Insta
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Vira Tri Handriana, Mari Okatini Armandari, and Neneng Siti Silfi Ambarwati. "Pengaruh Kredibilitas Beauty Vlogger Terhadap Keputusan Pembelian Produk Kosmetik “S”." Populer: Jurnal Penelitian Mahasiswa 2, no. 1 (2023): 181–91. http://dx.doi.org/10.58192/populer.v2i1.612.

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With the development of using social media in gaining more information, a cosmetic product potential buyer will search for more information from various sources, including reviews from beauty vloggers on YouTube. Beauty Vlogger existence can be a form of information exchange that can affect the sales of a product. Miss “X” becomes one of beauty vlogger in Indonesia who also makes review of cosmetic brand, including cosmetic brand “S”. Purpose of this research is to find out how much a beauty vlogger’s credibility can affect the decision purchasing of “S” cosmetic products. This research used T
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Savitri Devi, Ni Luh Putu Ayu, Vitalia Fina Carla Rettobjaan, and Ni Made Widnyani. "The Influence of Product Design and Beauty Vlogger Review on Serum Products Purchasing Decisions." West Science Interdisciplinary Studies 2, no. 09 (2024): 1706–11. http://dx.doi.org/10.58812/wsis.v2i09.1162.

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In Indonesia, facial care has become a daily routine for women. The research was conducted in the city of Denpasar, the center of government, commerce, and culture in Bali, to understand the impact of product design and beauty vlogger review on serum purchase decisions amid increasing competition in the cosmetics industry. The problem formulation is, does product design influence product purchasing decisions? Does the beauty vlogger review affect the product purchase decision? Does product design and beauty vlogger review influence product purchasing decisions? The research method used was qua
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Malini, Helma. "The Influence of Beauty Vloggers, Brand Image, and Product Quality on Lipstick Purchase Decisions." KELUWIH: Jurnal Sosial dan Humaniora 2, no. 2 (2021): 58–68. http://dx.doi.org/10.24123/soshum.v2i2.4698.

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Abstract—Women place a high value on their appearance. We can see in everyday life that most women are unable to live without cosmetics. Cosmetics have become a necessity for women to support their appearance while going about their daily activities in order to make them more attractive and confident. Women's lipstick is one of the most popular cosmetics. Consumers consider brand image and product quality when purchasing cosmetics, particularly lipsticks. The goal of this study is to see if the image of Beauty Vloggers and the quality of their products have an impact on purchase decisions. The
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Dissertations / Theses on the topic "Beauty vlogger"

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Zhang, Yichen, and Tavonga Chikwaya. "Commerce & Friendship : A qualitative study of new value streams created by beauty vloggers through relationship building on social media." Thesis, Linköpings universitet, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-148631.

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Background: Social media platforms are evolving to be effective platforms in marketing but due to customers’ scepticism on how they are being approached there is need to be cautious on how best to build relationships towards value creation. Purpose: To explore within the field of social media influencer marketing to understand how new value streams could be created by beauty vloggers through building relationship with followers (audiences), or the potential customers on virtual market. Methodology: A qualitative research approach used where research tools as interviews, focus groups and observ
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Hultgren, Korkis Jenny. "An investigation of Swedish beauty vloggers’ use of code-switching between Swedish and English." Thesis, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-73201.

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Much research has been done in the area of code-switching; that is, changing from one language to another in the middle of the same utterance, especially in bilingual communities. Yet, there seems to be little research done on code-switching between English and Swedish among Swedish young adults. In this study, the speech of four different young beauty vloggers will be investigated with regard to their use of code-switching between English and Swedish. All four have Swedish as their first language. The results show that the amount and the types of code-switching differ between the four vlogger
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Chen, Mei-Ju, and 陳美儒. "Exploring the Impacts of Beauty Vloggers and Video Content Quality on Perceived Trust and Purchase Intention." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/6jkqsv.

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碩士<br>中國文化大學<br>行銷碩士學位學程碩士班<br>106<br>Along with the progress of digital video technology, the early blog has transferred to digital video blog. However, digital video bloggers have various types, and the most popular digital video blogger is the beauty video blogger. Thus, the purposes of this study are to examine the impacts of the video content quality and para-social interaction (PSI) on perceived trust and purchase intention. The participants who had watched the digital beauty video in Taiwan are the subjects. This study uses Internet and paper questionnaires to collect data through the c
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Dermawan, Apritika, and 吳愛雯. "Effects of reviews by beauty YouTube vloggers on female consumers’ attitudes and purchase intentions toward local brand makeup product in Indonesia." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/p5m9j9.

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碩士<br>國立勤益科技大學<br>企業管理系<br>107<br>Social media has developed rapidly with the Internet. It considered as a means of communication tool and provides the ability to connect with others and share a lot of information. Social media developments throughout the world can occur because services can be used by all ages and groups. The proliferation, convenience, and immediacy of social media have attracted many companies to use it as a marketing tool. The electronic word-of-mouth (E-WoM) provided by vlogger has gradually become an important source of consumer purchasing decisions, and they can comment
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CHEN, SSU-WEI, and 陳思瑋. "Exploring the eWOM Influence of Beauty Vloggers on Purchase Intention—The Extended Framework of the Theory of Planned Behavior within the Context of YouTube Broadcasting." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/95herq.

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碩士<br>中國文化大學<br>全球商務碩士學位學程碩士班<br>107<br>The purpose of this study aims to propose an extended conceptual framework of Theory of Planned Behavior (TPB) (Ajzen, 1991) for examining the purchase intention of the products reviewed or recommended by beauty vloggers on YouTube via the influence of electronic Word-of-Mouth (eWOM). The dimensions of eWOM credibility, eWOM quality and eWOM quantity are added into the original TPB model. The trustworthiness of beauty vloggers, the quality of the content, and the amount of reviews can affect consumers’ attitude and intention to purchase the products feat
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Books on the topic "Beauty vlogger"

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Millioncrystalbody and Glitter & Glamour. Make-Up Face Chart: Schminken Auf Papier Gesicht Vorlage F�r Beauty Vlogger Make up Artists Visagisten Kosmetikerin. Independently Published, 2019.

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Logan, Lea. Nikkie de Jager Adult Coloring Book: YouTube Makeup Artist and Beauty Vlogger, Fashion Icon and Millennial Star Inspired Adult Coloring Book. Independently Published, 2019.

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Douglas, Vera. Nikkie de Jager Coloring Book: Legendary YouTube Makeup Artist and Famous Beauty Vlogger, Fashion Icon and Millennial Star Inspired Adult Coloring Book. Independently Published, 2019.

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Little, Clare Douglass, ed. Makeup in the World of Beauty Vlogging. The Rowman & Littlefield Publishing Group, 2020. https://doi.org/10.5040/9781666997705.

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This collection studies beauty vlogging as a phenomenon operating at the intersection of celebrity culture, digital communities, and the cosmetics industry. Exploring subjects ranging from race and gender to disability and religion, the chapters examine how the genre has impacted social media landscapes and gender expression. The contributors analyze how beauty vlogging makes community and economic success seem accessible for viewers as well as how the beauty vlog itself can function as a platform for enacting and inspiring social commentary and change. Makeup in the World of Beauty Vlogging s
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Digital Influencers and Online Expertise: The Linguistic Power of Beauty Vloggers. Taylor & Francis Group, 2023.

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B, Laura. Makeup Chart: Beauty and Bunny Fairy Girl- Face Charts for Makeup Artists, Vloggers and Cosplay Influencers. Independently Published, 2020.

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dreambigga. BEAUTY CALLS the Make-Up Artist's Look Book: 200 Formatted Make-Up Charts for Professional Make-up Artists, Beauty Students, Vloggers and Cosmetic Brand Designers. Independently Published, 2019.

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Book chapters on the topic "Beauty vlogger"

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Ding, Weifang, Claudia E. Henninger, Marta Blazquez, and Rosy Boardman. "Effects of Beauty Vloggers’ eWOM and Sponsored Advertising on Weibo." In Social Commerce. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-03617-1_13.

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Kalfa Topates, Aslican. "Women Entrepreneurs as Vloggers: Turkish Beauty YouTubers in the Context of Simulative Labor." In Business, Management and Economics. IntechOpen, 2023. http://dx.doi.org/10.5772/intechopen.109501.

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Vloggers and content producers have become famous by being active on platforms, such as YouTube and Instagram, which are essential components and mainstays of today’s internet usage practices. In this context, YouTubers and content producers have become the most striking figures of virtual media in recent years, while beauty phenomena reach many followers and influence large audiences. With these aspects, the phenomena become the subjects of women’s entrepreneurship activities and form a new type of virtual/digital entrepreneurship. On the other hand, the labor exerted by the phenomena while a
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Hendrayati, H., N. C. Noorfadila, M. Achyarsyah, M. I. Atrisia, and R. K. Syahidah. "Online reviews by beauty vloggers and its impact on buying interest." In Advances in Business, Management and Entrepreneurship. CRC Press, 2020. http://dx.doi.org/10.1201/9780429295348-52.

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Conference papers on the topic "Beauty vlogger"

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Mulyana, Ahmad, Rizki Briandana, and Evi Fauziah. "Indonesian Beauty Vlogger: YouTube as Social Engineering Tools for Z Generations." In Proceedings of the First Brawijaya International Conference on Social and Political Sciences, BSPACE, 26-28 November, 2019, Malang, East Java, Indonesia. EAI, 2020. http://dx.doi.org/10.4108/eai.26-11-2019.2295172.

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Hidayat, Rahmat, and Harrie Lutfie. "The effectiveness of Cosmetic Product Advertising Using EPIC Model Through Beauty Vlogger on Youtube." In Proceedings of the 2nd International Conference of Science and Technology for the Internet of Things, ICSTI 2019, September 3rd 2019, Yogyakarta, Indonesia. EAI, 2020. http://dx.doi.org/10.4108/eai.20-9-2019.2290819.

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Ayustika, Fiani, Soraya Masthura Hassan, and Sisca Olivia. "Persepsi Visual Pengunjung terhadap Toko Kosmetik pada Pusat Perbelanjaan (mal) di Kota Medan." In Temu Ilmiah IPLBI 2021. Ikatan Peneliti Lingkungan Binaan Indonesia, 2021. http://dx.doi.org/10.32315/ti.9.k015.

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Pusat perbelanjaan (mal) berfungsi sebagai tempat jual beli serta sebagai tempat hiburan yang memberikan pengaruh cukup tinggi kepada masyarakat sehingga kualitas visual dari setiap ritel sangat diperhatkan. Khususnya untuk ritel kosmetik yang sedang mendapat perhatian lebih dari para pengunjung wanita saat ini, karena semakin banyaknya beauty vlogger hampir diseluruh social media. Penelitian ini menggunakan persepsi visual pengguna sebagai parameter. Penelitian ini bertujuan untuk mengetahui bagaimana persepsi visual dari setiap pengunjng ritel kosmetik pada pusat perbelanjaan (mal) yang tela
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Rasyid, Reizano Amri, and Denis Fidita Karya. "The Effect of Consumptive Lifestyle, Beauty Vlogger as a Group of Brand Trust References as a Mediation Variable on the Decision of Purchase of Korean Cosmetics (Innisfree) in Surabaya." In 2nd International Conference on Business and Management of Technology (ICONBMT 2020). Atlantis Press, 2021. http://dx.doi.org/10.2991/aebmr.k.210510.010.

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Dewi, Ida Ayu Santhi Adnyani, Ning Ayu Ciptadewi, Ridho Bramulya Ikhsan, Kartika Aprilia Benhardy, Lianna Wijaya, and Yudhita Valen Prasarry. "It's Important Using Beauty Vloggers on Youtube to Create Brand Preference." In 2023 8th International Conference on Business and Industrial Research (ICBIR). IEEE, 2023. http://dx.doi.org/10.1109/icbir57571.2023.10147547.

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Henninger, Claudia E., Marta Blazquez-Cano, and Weifang Ding. "EFFECTS OF BEAUTY VLOGGERS’ EWOM AND SPONSORED ADVERTISING – THE CASE OF SINA WEIBO." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.02.02.01.

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Nugraha, Adela Khairunnisa, and Anna Amalyah Agus. "Analysis of Homophily, Emotional Attachment, and Expertise towards Vloggers’ Popularity and Viewers Purchasing Decisions in Beauty Products Industry." In 2020 3rd International Conference on Computer and Informatics Engineering (IC2IE). IEEE, 2020. http://dx.doi.org/10.1109/ic2ie50715.2020.9274675.

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