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Journal articles on the topic 'Beauty vlogger'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Gusniar, Angela. "Pengaruh Attractiveness, Trustworthiness, dan Expertise Beauty Vlogger terhadap Minat Beli Produk Kecantikan di Youtube (Studi pada Mahasiswi di Tiga Universitas Yogyakarta)." EXERO : Journal of Research in Business and Economics 3, no. 2 (2022): 187–210. http://dx.doi.org/10.24071/exero.v3i2.4297.

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This research aims to identify: 1) Attractiveness, Trustworthiness, and Expertise and buying interest in beauty vloggers, 2) The effect of attractiveness, trustworthiness, and beauty vlogger expertise simultaneously on buying interest in beauty products, 3) Effect of attractiveness, trustworthiness, and beauty expertise vloggers in a partial (individual) interest in buying beauty products. Data were collected using a questionnaire. The sample used in this study amounted to 100 respondents. Data analysis techniques used to test hypotheses are multiple linear regression, F test and t test. the r

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Afifah, Nur. "The Influence of Beauty Vlogger’s Content on the Purchase Intentions of Local Brands in Indonesia." GATR Journal of Management and Marketing Review (JMMR) Vol. 4 (4) Oct-Dec 2019 4, no. 4 (2019): 254–59. http://dx.doi.org/10.35609/jmmr.2019.4.4(4).

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Objective – This study aims to propose a conceptual model of how the influence of beauty vlogger content affects purchase intentions on local brand beauty products in Indonesia with brand image as a mediating variable. Methodology/Technique – Purposive sampling is used with 100 respondents distributed online via Google forms. A path analysis technique is used. Findings – The study findings show that beauty vlogger content influence brand image but does not influence the purchase intentions on local brand beauty products in Indonesia. Brand image is a mediating variable between beauty vlogger c

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Wardani, Ni Luh Diah Ayu. "PERSEPSI KEPERCAYAAN KONSUMEN MEMEDIASI PENGARUH YOUTUBE BEAUTY VLOGGER TERHADAP NIAT BELI DI KOTA DENPASAR." E-Jurnal Manajemen Universitas Udayana 9, no. 12 (2020): 3681. http://dx.doi.org/10.24843/ejmunud.2020.v09.i12.p04.

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The purpose of this study was to explain the effect of the YouTube beauty vlogger and the perception of consumer trust on purchase intention. This research was conducted on prospective consumers of Maybelline cosmetics in Denpasar City. This study drew a sample of 107 respondents, using nonprobability sampling method, particularly purposive sampling. Data were collected from online questionnaires. Path Analysis and Sobel Test were used as data analysis techniques. This study found the YouTube beauty vlogger results and the perception of consumer confidence had a significant positive effect on

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Adriani, Agatha Christy, and Septia Winduwati. "Persepsi Pengguna Kosmetik Focallure terhadap Tayangan Youtube Tasya Farasya." Prologia 4, no. 2 (2020): 257. http://dx.doi.org/10.24912/pr.v4i2.6501.

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In this era, customers are using social media, Youtube. They use beauty vlogger’s content tomake it easy for cosmetic users to get references based on reviews given by beauty vloggers. The development of cosmetics such as examples of Focallure Products. Focallure was updated by one of the vlogger's beauties, Tasya Farasya. This research was made to find out the perceptions created by Focallure cosmetics users on beauty vlogger on Tasya Farasya's Youtube. Theories used in this research are communication theory, social media theory and perception theories. This study uses qualitative considerati

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Kanya, Nita, and Fahira Adilla. "The Influence of Beauty Vloggers and Product Quality on Purchase Decision." Almana : Jurnal Manajemen dan Bisnis 6, no. 1 (2022): 197–208. http://dx.doi.org/10.36555/almana.v6i1.1839.

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The development of make-up in the teenager circle is growing and there are more and more new products that are emerging, where every company has to do more creative marketing and attract new customers so that they can maintain consumer icons in this new image. Make-up is now not only done for personal needs but has become public consumption since the presence of a beauty vlogger. In this era of increasingly sophisticated technology, information about product quality can be obtained by watching content from beauty vloggers This study aims to determine the effect of Beauty Vlogger and Product Qu

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Mariezka, Filza Intan, Hanny Hafiar, and Yustikasari Yustikasari. "PEMAKNAAN PROFESI BEAUTY VLOGGER MELALUI PENGALAMAN KOMUNIKASI." Nyimak: Journal of Communication 2, no. 2 (2018): 95. http://dx.doi.org/10.31000/nyimak.v2i2.920.

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Di Indonesia, jumlah beauty vlogger terus mengalami peningkatan yang pesat semenjak 2015. Bahkan, sebagian besar dari mereka menjadikan kegiatan beauty vlogging sebagai pekerjaan tetap. Kemunculan dan perkembangan profesi ini juga menjadi sebuah bukti dari perkembangan teknologi informasi dan komunikasi. Penelitian ini bertujuan untuk mengetahui makna yang terbentuk dalam diri para pegiat beauty vlogger yang diarahkan melalui teori fenomenologi Schutz. Penelitian ini menggunakan pendekatan kualitatif dengan jenis studi fenomenologi. Teknik pengumpulan data yang digunakan wawancara mendalam, ob

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Cahayani, Dita, and Femi Oktaviani. "PENGELOLAAN KONTEN INSTAGRAM BEAUTY VLOGGER DALAM MEMBANGUN PERSONAL BRANDING." Linimasa : Jurnal Ilmu Komunikasi 6, no. 2 (2023): 192–200. https://doi.org/10.23969/linimasa.v6i2.8721.

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Instagram is one of the social media that is in great demand by the public, various interesting features allow users to use it to create works or become certain professions. There are several types of Instagram content, one of which is beauty vloggers, now it has become a very interesting trend among generation Z because you can find various beauty content to compete in presenting yourself. The beauty here includes the use of makeup, and skincare to fashion with their own characteristics, a beauty vlogger in managing their content. The purpose of this research is to find out how managing Insta

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Vira Tri Handriana, Mari Okatini Armandari, and Neneng Siti Silfi Ambarwati. "Pengaruh Kredibilitas Beauty Vlogger Terhadap Keputusan Pembelian Produk Kosmetik “S”." Populer: Jurnal Penelitian Mahasiswa 2, no. 1 (2023): 181–91. http://dx.doi.org/10.58192/populer.v2i1.612.

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With the development of using social media in gaining more information, a cosmetic product potential buyer will search for more information from various sources, including reviews from beauty vloggers on YouTube. Beauty Vlogger existence can be a form of information exchange that can affect the sales of a product. Miss “X” becomes one of beauty vlogger in Indonesia who also makes review of cosmetic brand, including cosmetic brand “S”. Purpose of this research is to find out how much a beauty vlogger’s credibility can affect the decision purchasing of “S” cosmetic products. This research used T

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Savitri Devi, Ni Luh Putu Ayu, Vitalia Fina Carla Rettobjaan, and Ni Made Widnyani. "The Influence of Product Design and Beauty Vlogger Review on Serum Products Purchasing Decisions." West Science Interdisciplinary Studies 2, no. 09 (2024): 1706–11. http://dx.doi.org/10.58812/wsis.v2i09.1162.

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In Indonesia, facial care has become a daily routine for women. The research was conducted in the city of Denpasar, the center of government, commerce, and culture in Bali, to understand the impact of product design and beauty vlogger review on serum purchase decisions amid increasing competition in the cosmetics industry. The problem formulation is, does product design influence product purchasing decisions? Does the beauty vlogger review affect the product purchase decision? Does product design and beauty vlogger review influence product purchasing decisions? The research method used was qua

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Malini, Helma. "The Influence of Beauty Vloggers, Brand Image, and Product Quality on Lipstick Purchase Decisions." KELUWIH: Jurnal Sosial dan Humaniora 2, no. 2 (2021): 58–68. http://dx.doi.org/10.24123/soshum.v2i2.4698.

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Abstract—Women place a high value on their appearance. We can see in everyday life that most women are unable to live without cosmetics. Cosmetics have become a necessity for women to support their appearance while going about their daily activities in order to make them more attractive and confident. Women's lipstick is one of the most popular cosmetics. Consumers consider brand image and product quality when purchasing cosmetics, particularly lipsticks. The goal of this study is to see if the image of Beauty Vloggers and the quality of their products have an impact on purchase decisions. The

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Gulo, Helena Haltini, Nur Dina Sahab, and Pristanto Ria Irawan. "The Influence of Beauty Vlogger Endorsements on Purchase Interest (Survey of Wardah Cosmetics Enthusiasts Who Are Influenced by Tasya Farasya's Vlog Video in East Semper Village, North Jakarta." JISIP (Jurnal Ilmu Sosial dan Pendidikan) 8, no. 4 (2024): 2220. https://doi.org/10.58258/jisip.v8i4.7297.

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This research examines the influence endorsement of beauty vloggers on interest in purchasing Wardah cosmetics, with a focus on fans who were influenced by Tasya Farasya's vlog video in Semper Timur Subdistrict, North Jakarta. The main aim of the research is to analyze the extent to which content created by beauty vloggers influences consumer purchasing decisions in the cosmetics industry. The research method used was a survey, with respondents selected from Wardah cosmetics fans who watched Tasya Farasya's vlog video. Data was collected through questionnaires and analyzed using a purposive sa

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Theresa Macheka, Tudor Edu, Jeff Fang, et al. "The Influence of Rachel Goddard's YouTube Content on Consumer Attitudes Toward the Pixy Cosmetics Brand." Journal of Social and Humanities 2, no. 2 (2024): 106–15. https://doi.org/10.59535/jsh.v2i2.322.

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Beauty vloggers are individuals who create and upload video content about beauty to social media, including YouTube. Beauty in this context includes the use of skincare products, make-up, and other beauty tools by the vlogger. Along with technological developments, consumers can now utilize digital media to obtain reviews of the products they want to buy through beauty vloggers. This study aims to analyze the effect of watching Rachel Goddard's YouTube channel intensity on consumer attitudes towards the PIXY cosmetics brand. This research uses a quantitative method with a correlational approac

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Annisa Aulia, Risa Dwi Ayuni, and Adelia Winda Hapsari. "Pengaruh Komunikasi Persuasif Beauty Vlogger di Youtube Terhadap Minat Beli Konsumen." Jurnal Ilmiah Teknik Informatika dan Komunikasi 5, no. 1 (2025): 42–56. https://doi.org/10.55606/juitik.v5i1.995.

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This research is based on the phenomenon of the rise of influencers that have sprung up on social media by focusing on how to communicate beauty influencers on Youtube social media or better known as Beauty Vloggers with its followers. These beauty vloggers are invited to work together in promoting a product to improve the brand image to the target sales of the brand company concerned. In its performance in promoting the product, Beauty Vlogger as a trendsetter affects its audience by communicating persuasively wrapped in the word product review as a form of promoting it. The way they communic

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Putri Hertian, Sevita, Eti Herawati, and Dwi Atmanto. "Pengaruh Beauty Vlogger “X” Terhadap Perilaku Tata Rias Wajah Mahasiswi (Studi Pada Program Studi Usaha Perjalanan Wisata Universitas Negeri Jakarta)." Journal on Education 7, no. 1 (2024): 3789–99. http://dx.doi.org/10.31004/joe.v7i1.6984.

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Student are expected to be able to apply makeup to support a professional appearance in the word of tourism. This encourages female students to learn independently, one of which is through beauty vlogger videos on YouTube. The presence of beauty vloggers influences the opinions and skills of female student through uploaded videos. This study aims to determine the effect of beauty vlogger “X” on the makeup behavior of female students (study on Travel Business Study Program, Faculty of Social Sciences, Jakarta State University). The research method uses causality quantitative research and purpos

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Fenny, Fenny, and Riris Loisa. "Pengaruh Endorsement oleh Beauty Vlogger terhadap Minat Beli Kosmetik." Prologia 5, no. 1 (2021): 94. http://dx.doi.org/10.24912/pr.v5i1.8141.

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Increasing internet users is a huge market potential for business people to expand market share and to increase sales. This is because, the internet is one effective marketing communication tool for business people to increase sales of their products. The most appropriate means is through advertising promotion media. With Instagram companies can offer their products through beauty vloggers and endorsements to increase the interest of cosmetic products offered. This study aims to determine the effect of Endorsement in Beauty Vlogger on Interest in Buying Cosmetic Followers Instagram @ Storyofsa

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Raharusun, Nurul Islamiah, Aisah Asnawi, and Etvin Rizal Tamher. "Consumers’ buying interest to purchase pixy beauty products in Ambon City: The influence of beauty vlogger endorse and brand personality." IDEAS: Journal of Management & Technology 1, no. 1 (2021): 1. http://dx.doi.org/10.33021/ideas.v1i1.1699.

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<p class="IdAbsText">The development of the internet has given rise to various platforms in promoting products variety. One of the platforms that are currently being a reference for internet users is vlogs. The influence of a vlogger can be influentially positive for increasing sales of a product.</p><p class="IdAbsText">This research examines and analyzes the influence of the beauty vlogger endorsements and brand personality variables on the buying interest of Pixy beauty products in Ambon city. It takes samples from women in Ambon city interested in buying Pixy beauty produ

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Putri, Safir Dzakiyyah Aziziyah. "The Impact of Youtube's Beauty Vlogger on Consumer Buying Decision (The Case of University Students)." Journal of Business, Management, and Social Studies 2, no. 2 (2023): 82–95. http://dx.doi.org/10.53748/jbms.v2i2.42.

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Advancement in technology has brought a lot of changes in many aspects of life. Currently, there are trends of YouTube’s Beauty Vlogger where they share videos on how to apply makeup or information on a beauty product through tutorials or by reviewing with clear presentations and attractive visuals as a way to influence women to be interested in using these beauty products. It cannot be denied that these trends have been supporting a lot of existing businesses. The purpose of this research is to analyze the influence of YouTube’s Beauty Vlogger with its three dimensions of Attractiveness, Trus

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Nursatika, Fitria, Yuniorita Indah Handayani, and Tamriatin Hidayah. "PENGARUH ULASAN ONLINE, RATING, BEAUTY VLOGGER REVIEW DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK LIPSTIK HANASUI DI INDONESIA." RIEMBA - JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI 2, no. 1 (2024): 241–55. http://dx.doi.org/10.31967/riemba.v2i1.1054.

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This study aims to determine the effect of online reviews, rating, beauty vlogger reviews and prices on purchasing decisions for Hanasui Lipstick products in Indonesia. The population used in this study is consumers who have purchased Hanasui lipstick products online at marketplaces in Indonesia. The sample used was 140 respondents who met the criteria. The criteria in question are having purchased a Hanasui Lipstick product at least once online in the marketplace, a Hanasui Lipstick product user, at least 17 years – 40 years old and accessing Youtube and Tiktok as media to view product review

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Agustiara, Rizka, Mari Okatini, and Aam Amaningsih Jumhur. "EFFECT OF BEAUTY VLOGGER TESTIMONIAL (REVIEW) ON CONSUMER INTEREST (VIEWERS) ON COSMETIC PRODUCTS." JOBS (Jurnal Of Business Studies) 5, no. 2 (2019): 149. http://dx.doi.org/10.32497/jobs.v5i2.1715.

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<em>This study aims to (1) identify and explain the effect of beauty vlogger testimonials on consumer interest (2) know and explain consumer interest (viewers) on cosmetic products. This type of research is explanatory research with a quantitative approach. The variables of this study include Beauty Vlogger, and consumer interest in cosmetic products. Population criteria in this study were cosmetic users of Madame Gie with a minimum age of 17 who had watched one of the Beauty Vlogger Fatya Biya riviewers, who used Madame Gie products and had bought Madame Gie products. Samples used in th

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St.Nursaqinah and Ismunandar. "Pengaruh Brand Image dan Beauty Vlogger Terhadap Minat Beli Kosmetik Make Over Dimedia Sosial Instagram dan Youtube (Studi Kasus Pada Masyarakat Kota Bima)." JUMABI: Jurnal Manajemen, Akuntansi dan Bisnis 1, no. 2 (2023): 80–88. https://doi.org/10.56314/jumabi.v1i2.139.

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Tujuan dari penelitian ini untuk Mengetahui pengaruh Brand image Dan Beauty vlogger terhadap minat beli kosmetik make over dimedia sosial Instagram dan youtube ( studi kaus ada masyarakat kota bima ) .Hipotesis yang diajukan :1.) H1 = Brand image berpengaruh terhadap secara parsial terhadap minat beli. 2.) H2 = Beauty Vlogger berpengaruh secara parsial terhadap minat beli. 3.) H3= Brand image Dan Beauty vlogger berpengaruh secara simultan terhadap minat beli.Alat analisis yang digunakan dalam penelitian ini : Analisis regresi berganda.Berdasarkan hasil analisis, maka dapat disimpulkan: a) Bran

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HadiPutri, Christivia, and Ahmad Junaidi. "Pembentukkan Konsep Diri Beauty Vlogger Laki-Laki Dalam Instagram." Koneksi 2, no. 2 (2019): 261. http://dx.doi.org/10.24912/kn.v2i2.3894.

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Beauty vlogger merupakan sebutan untuk seseorang yang membagikan konten kecantikan di media sosial seperti Instagram dalam bentuk video maupun foto. Pada perkembangannya kini fenomena beauty vlogger tak lagi dilakukan oleh perempuan saja, tetapi laki-laki juga sudah mulai membagikan konten kecantikannya di media sosial Instagram. Adapun pada saat pengunggahan konten dilakukan, banyak yang memberikan respon dari pengikut maupun pengguna lainnya. Penelitian ini bertujuan untuk mengetahui pembentukkan konsep diri seorang beauty vlogger laki-laki di media sosial Instagram, sehingga teori yang digu

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Abadi, Totok Wahyu, and Elviena Fitriana Hawa. "Pengaruh E-WOM, Citra Merek, E-Commerce, dan Beauty Vlogger terhadap Keputusan Pembelian." Jurnal ILMU KOMUNIKASI 21, no. 1 (2024): 19–38. http://dx.doi.org/10.24002/jik.v21i1.6406.

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Social media can currently be used to promote products with beauty vloggers as skincare brand ambassadors. This study aims to analyze and explain the effect of e-WOM, brand image, e-commerce, and beauty vloggers on consumer purchasing decisions for Scarlett Whitening products. This research method uses explanative quantitative. Simple random sampling was applied to collect data from 210 Scarlett Whitening user respondents in East Java through an online questionnaire. The results showed that the e-WOM, brand image, e-commerce, and beauty vlogger variables simultaneously had a significant effect

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Khoiryah, Putri, Amri Amir, and Ridhwan Ridhwan. "Pengaruh You Tube Beauty Vlogger dan Labelisasi Halal Terhadap Keputusan Pembelian Produk Scarlett Whitening." MONEY: JOURNAL OF FINANCIAL AND ISLAMIC BANKING 2, no. 1 (2023): 12–23. http://dx.doi.org/10.31004/money.v2i1.20172.

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Tujuan – Tujuan dari penelitian ini adalah untuk mengetahui pengaruh youtube beauty vlogger dan labelisasi halal terhadap keputusan pembelian produk scarlett whitening terhadap mahsiswa ekonomi islam universitas. Metode – Pendekatan yang digunakan dalam penelitian ini adalah metode kuantitatif dengan menggunakan metode analisa data berupa uji validitas, uji reliabilitas dan regresi linear berganda. Hasil – Hasil penelitian menunjukkan bahwa youtube beauty vlogger dan labelisasi halal berpengaruh positif terhadap keputusan pembelian produk scarlett whitening. Hasil ini mengindikasikan bahwa den

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Rachma Ayu Nadia and Rah Utami Nugrahani. "PENGARUH BEAUTY VLOGGER LIPPIELUST TERHADAP BRAND AWARENESS PRODUK SECONDATE." Medium 10, no. 1 (2022): 188–99. http://dx.doi.org/10.25299/medium.2022.vol10(1).9123.

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Banyaknya pengguna media sosial dan peminat kecantikan di Indonesia dapat dimanfaatkan oleh perusahaan makeup untuk mempromosikan produknya dengan iklan menggunakan beauty vlogger di media sosial. Hadirnya media sosial mempermudah beauty vlogger dalam memberikan informasi mengenai dunia kecantikan khususnya makeup. Lippielust adalah salah satu beauty vlogger di Indonesia yang sering membahas mengenai lip product atau dikenal dengan sebagai profesional lip swatcher. Produk yang dibahas adalah brand lokal yang habis dalam 7 menit setelah launching yaitu Secondate. Tujuan penelitian ini untuk men

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Limbong, Gloria Virginta, Feby Aulia Safrin, and Nicholas Marpaung. "PENGARUH BEAUTY VLOGGER TERHADAP MINAT BELI PRODUK EMINA (Studi Pada Konsumen Emina di Plaza Medan Fair)." Journal Business Administration: Entrepreneurship and Creative Industry 1, no. 2 (2022): 27–34. http://dx.doi.org/10.32734/jba.v1i2.9558.

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Minat beli mencerminkan tingkat kepercayaan konsumen ketika memutuskan untuk membeli produk tersebut. Tingginya minat beli tentu saja akan membawa dampak positif bagi perusahaan. Salah satu cara baru untuk meningkatkan minat beli adalah dengan beauty vlogger. Beauty vlogger diyakini dapat membantu perusahaan untuk mengenalkan produk dengan cara yang lebih menarik. Salah satu produk kosmetik yang menggunakan jasa beauty vlogger adalah Emina. Peneliti tertarik untuk melakukan penelitian yang bertujuan mengetahui pengaruh beauty vlogger terhadap minat beli kepada konsumen Emina. Bentuk penelitian

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Hadmar, Ambo Sakka. "Dampak Media Sosial Influencer Terhadap Minat Beli Konsumen dan Promosi Produk Sebagai Variabel Intervening." Jurnal Manajemen Strategi dan Aplikasi Bisnis 5, no. 1 (2022): 142–48. http://dx.doi.org/10.36407/jmsab.v5i1.682.

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This study aims to determine how much influence of beauty vlogger on consumer purchase intention through the promotion of perfume product. This research is a quantitative analysis with a sample of 100 respondents, who live in Jakarta and Bekasi and have used perfume products which are promoted by certain beauty vlogger (Rachel Goddard). The sample method is nonprobability sampling with purposive sampling techniques. The results of this study indicate that the direct effect is greater than the indirect effect because the influence of beauty vlogger is greater than promotion. The benefit of this

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Candra Dewi, Luh Komang, Ni Luh Kardini, Yunidyawati Azlina, Tengku Kespandiar, and Eka Kurnia Saputra. "The Role of Country Perceived Image And Review of Beauty Vlogger on Consumer Purchase Intention of Cosmetic Products." JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) 9, no. 2 (2023): 246–50. http://dx.doi.org/10.35870/jemsi.v9i2.954.

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The purpose of this study is to analyze the effect of country image and beauty vlogger reviews on purchase intention, analyze whether beauty vlogger reviews have an effect on purchase intention and analyze whether country image and beauty vlogger reviews have an effect on purchase intention. This research will be conducted to analyze the effect of country image and Beauty vlogger review on Purchase Intention of Korean cosmetics consumers on the Althea.kr website. The survey will be shared via the comments column on Veronica Ong's video channel. Using a web survey via Google form. In recent yea

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Pradita Rahmalia, Yossy, and Edy Purwo Saputro. "Beauty Vlogger Fiani Adilaa dan Pembentukan Narasi Kecantikan." Linimasa : Jurnal Ilmu Komunikasi 8, no. 1 (2025): 1–20. https://doi.org/10.23969/linimasa.v8i1.21435.

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This study aims to analyze the role of Fiani Adilaa, an Indonesian beauty vlogger, in shaping perceptions of beauty standards among Communication Studies students at Universitas Muhammadiyah Surakarta. Using a descriptive qualitative approach, data were collected through in-depth interviews with five students who actively follow Fiani Adilaa's content. The findings reveal that Fiani Adilaa's content not only delivers beauty tutorials and product reviews but also constructs an inclusive narrative of beauty through the promotion of self-love and self-acceptance. These messages influence audience

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Octaffiana, Elda, Filda Rahmiati, and Genoveva Genoveva. "Online Reviews by Beauty Vloggers of Local Lipsticks Product Impact on Purchase Intention." Indonesian Marketing Journal 2, no. 1 (2022): 145. http://dx.doi.org/10.19166/imj.v2i1.5869.

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<p>Lipstick is a necessity for all women, yet many Indonesian women continue to favor international brands since they are more familiar. The local cosmetics business is rising fast, but it has obstacles, such as a strong demand for premium or high-brand cosmetics, such as Korean items, which remain popular among young women in Indonesia. Today, beauty vloggers are regarded as a reputable source of information on a certain cosmetics product. The purpose of this study is to explore the effect of competence, trustworthiness, and beauty on the purchase intention of a local lipstick product,

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Fahrimal, Yuhdi. "Pengaruh Terpaan Video Beauty Vlogger pada Kanal Youtube Tasya Farasya Terhadap Perilaku Merias Wajah Mahasiswi Ilmu Komunikasi Universitas Teuku Umar." Jurnal Publish (Basic and Applied Research Publication on Communications) 1, no. 2 (2022): 111–23. http://dx.doi.org/10.35814/publish.v1i2.4098.

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Perilaku merias wajah merupakan aktivitas yang menjadi representasi kebutuhan dasar perempuan modern saat ini. Metode dan teknik merias wajah telah berkembang seiring dengan kemunculan beauty vlogger yang membagikan teknik, metode, dan cara merias wajah melalui berbagai kanal digital seperti Youtube. Salah satu beauty vlogger dengan jumlah pengikut yang banyak dan menginspirasi perilaku merias wajah adalah Tasya Farasya. Penelitian ini bertujuan untuk menganalisis pengaruh terpaan video beauty vlogger pada kanal Youtube Tasya Farasya terhadap perilaku merias wajah mahasiswi Ilmu Komunikasi Uni

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Maharani, Putri, and Grendi Hendrastomo. "FENOMENA BEAUTY VLOGGER PADA PERILAKU KONSUMTIF DI KALANGAN MAHASISWI YOGYAKARTA." Dimensia: Jurnal Kajian Sosiologi 11, no. 2 (2023): 1–15. http://dx.doi.org/10.21831/dimensia.v11i2.59264.

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Penelitian ini bertujuan untuk mendeskripsikan fenomena Beauty Vlogger yang menyebabkan terbentuknya perilaku konsumtif di kalangan mahasiswi Yogyakarta dan dampak yang ditimbulkan karena perilaku konsumtif yang dilakukan mahasiswi akibat pengaruh dari tayangan Beauty Vlogger. Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan fenomenologi. Penelitian ini dilakukan di Yogyakarta. Informan dipilih menggunakan teknik purposive sampling, dengan narasumber berjumlah 9 mahasiswi. Sumber data penelitian berupa data primer dan data sekunder, dengan teknik pengumpulan data yaitu

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Kusuma Wati, Eni. "Pengaruh Celebrity Endorser Dan Beauty Vlogger Terhadap Minat Beli Produk Kosmetik Wardah Pada Pengguna Media Sosial Instgram." Jurnal Indonesia Sosial Teknologi 3, no. 1 (2022): 141–49. http://dx.doi.org/10.36418/jist.v3i1.336.

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Pertumbuhan ekonomi dan perkembangan teknologi pada Indonesia semakin pesat, menjadikan internet sebagai alat satu media yang digemari oleh masyarakat. Internet bisa menyajikan fakta tentang politik, agama, bisnis, data, & email. Seseorang bisa mencari memahami tentang banyak sekali macam fakta menurut banyak sekali aspek kehidupan termasuk tentang produk kecantikan bagi kaum wanita. Perkembangan penyebaran fakta ini menciptakan poly perusahaan yang memanfaatkan media Instagram buat merekomendasikan produk mereka salah satunya yaitu produk kosmetik. Celebrity Endorser & Beauty Vlogger

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Savitri, Sonya Aprillia, and Rezi Erdiansyah. "Pengaruh Citra, Kredibilitas dan Kemampuan Komunikasi Beauty Vlogger Terhadap Keputusan Pembelian Produk Make-Up Maybelline (Studi Kasus Tasya Farasya)." Prologia 3, no. 1 (2019): 267. http://dx.doi.org/10.24912/pr.v3i1.6250.

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Penelitian ini bertujuan untuk meneliti pengaruh citra, kredibilitas dan kemampuan komunikasi beauty vlogger Tasya Farasya terhadap keputusan pembelian produk make-up Maybelline. Variabel independen dalam penelitian ini adalah citra, kredibilitas dan kemampuan komunikasi serta keputusan pembelian sebagai variable dependen. Jenis penelitian ini adalah deskriptif kuantitatif. Data penelitian dikumpulkan ini menggunakan metode non probability sampling dan teknik purposive sampling. Populasi dalam penelitian ini adalah semua masyarakat dari umur >16 tahun sampai <30tahun yang menonton video

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Ramdhini, Via Carviola, and Ahmad Fatoni. "PENGARUH INTENSITAS MENONTON VIDEO YOUTUBE DAN KREDIBILITAS BEAUTY VLOGGER TERHADAP KEPUTUSAN PEMBELIAN (Studi Channel Youtube Suhay Salim Video ‘Wardah InstaPerfect Review Tutorial Swatches’)." Scriptura 10, no. 2 (2020): 53–59. http://dx.doi.org/10.9744/scriptura.10.2.53-59.

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Penelitian ini bertujuan untuk mengukur dan menganalisis pengaruh intensitas menonton video Youtube dan kredibilitas beauty vlogger terhadap keputusan pembelian. Jenis penelitian yang digunakan adalah kuantitatif, dengan metode survei kuatitatif yaitu menyebarkan kuesioner dengan subjeknya adalah viewers atau penonton Youtube Suhay Salim pada salah satu videonya. Menggunakan model SR, teori intensitas menonton dan teori kredibilitas sumber. Penentuan ukuran sampel ini menggunakan rumus Yamane dengan tingkat kesalahan 5% sehingga memperoleh jumlah responden 400 sesuai dengan kriteria responden

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Sinaga, Tifani Alexandra. "PEMBELAJARAN SOSIAL BERDASARKAN PERILAKU IMITASI MELALUI TAYANGAN BEAUTY VLOGGER INDONESIA DI YOUTUBE DALAM MERIAS WAJAH." Jurnal Kaganga: Jurnal Ilmiah Sosial dan Humaniora 7, no. 2 (2023): 158–67. http://dx.doi.org/10.33369/jkaganga.7.2.158-167.

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Penelitian ini bertujuan untuk memahami pembelajaran sosial terhadap proses perilaku imitasi perempuan setelah menonton video tayangan beauty vlogger di youtube. Penelitian ini menggunakan teori pembelajaran sosial dengan empat komponen yaitu attention process, retention, reproduction, dan motivation.Data penelitian ini diperoleh dari informan dengan menggunakan teknik purposive sampling. Teknik pengumpulan data dilakukan dengan cara wawancara mendalam terhadap lima informan, observasi, dan dokumentasi. Teknik analisis data menggunakan pengumpulan data, reduksi data, penyajian data, dan penari

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Idolina, Irma. "Representasi Feminisme Tokoh Jo March dalam Film Little Women Perspektif John Fiske." Jurnal Kaganga: Jurnal Ilmiah Sosial dan Humaniora 7, no. 2 (2023): 188–202. http://dx.doi.org/10.33369/jkaganga.7.2.188-202.

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Penelitian ini bertujuan untuk memahami pembelajaran sosial terhadap proses perilaku imitasi perempuan setelah menonton video tayangan beauty vlogger di youtube. Penelitian ini menggunakan teori pembelajaran sosial dengan empat komponen yaitu attention process, retention, reproduction, dan motivation.Data penelitian ini diperoleh dari informan dengan menggunakan teknik purposive sampling. Teknik pengumpulan data dilakukan dengan cara wawancara mendalam terhadap lima informan, observasi, dan dokumentasi. Teknik analisis data menggunakan pengumpulan data, reduksi data, penyajian data, dan penari

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Gultom, Atikah Putri Adrilia. "The Power of Crowdcourcing and Participatory Culture: Beauty Vlogger Analysis on Wardah Cosmetic Brand." JUPIIS: JURNAL PENDIDIKAN ILMU-ILMU SOSIAL 13, no. 2 (2021): 308. http://dx.doi.org/10.24114/jupiis.v13i2.26874.

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Advances in technology and the internet have fundamentally changed the way we consume media and generate innovation, including in the fields of advertising and marketing. Participatory culture and crowdsourcing by beauty vloggers change the power patterns (top-down, bottom-up or both) that the industry has in implementing advertising strategies. In addition, the strength of individuals in a participatory culture arises because of various media such as video blogs or websites that allow individuals to share comments and reviews. This situation provides an opportunity for beauty vloggers with th

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Lestari, Anisa, and Fatmawati Fatmawati. "Efek Tayangan Indo Beauty Vlogger di Situs Youtube Terhadap Perilaku Imitasi Mahasiswi." Reslaj : Religion Education Social Laa Roiba Journal 3, no. 2 (2021): 179–98. http://dx.doi.org/10.47467/reslaj.v3i2.335.

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Beauty Vlog is one content that is being watched by many Indonesian women on the YouTube site. From year to year the number of Beauty Vloggers from Indonesia is increasing, even giving birth to a community called Indo Beauty Vlogger with viewers who have reached 300 million views. This study aims to determine how the effect of the Indo Beauty Vlogger show on imitation behavior and how big the effect is among KPI female students of UIN Syarif Hidayatullah Jakarta. This study uses a positivistic or classical paradigm with a quantitative approach. The method used is a survey method. The sampling

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Listiara, Yoke, Danang Yudhiantoro, and Ignatius Agus Suryono. "Pengaruh Beauty Vlogger, Kualitas Produk, dan Brand Image terhadap Keputusan Pembelian Melalui Minat Beli." Jurnal Administrasi Bisnis (JABis) 21, no. 2 (2023): 157. http://dx.doi.org/10.31315/jurnaladmbisnis.v21i2.12717.

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Penelitian ini dilakukan pada mahasiswa Yogyakarta yang menjadi konsumen Viva Comestics. Data yang digunakan dalam penelitian ini adalah data primer. Pengumpulan data dilakukan dengan menyebarkan kuesioner melalui Google Form. Sampel yang digunakan adalah 130 responden. Penelitian ini bertujuan untuk melihat pengaruh Beauty Vlogger, kualitas produk dan citra merek terhadap keputusan pembelian dengan niat beli sebagai variabel intervening pada konsumen Viva Cosmetics di Yogyakarta. Metode pengumpulan data yang digunakan adalah purposive sampling, dimana pengambilan sampel populasi didasarkan pa

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Fitria Rahmi, Maya Suryani, and Nelia Afriyeni. "Persepsi mahasiswi terhadap beauty vlogger dan dampaknya pada keputusan pembelian make-up." MANAJEMEN : JURNAL ILMIAH MANAJEMEN DAN KEWIRAUSAHAAN 1, no. 2 (2021): 92–97. http://dx.doi.org/10.51903/imk.v1i2.93.

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The study aims to see the effect of college student perception to beauty vlogger on the purchase decision of make-up products. The methods used in this research are quantitative methods, with incidental sampling forms and subjects for this research amounted to 201 college students in the city of Padang. These data are analyzed with simple regression analysis. The results showed that there was an effect of college student perceptions of beauty vlogger on purchasing decisions for make-up products p = 0,000 (p <0.05), which was 22%, meaning that the better the perception of beauty vlogger, the

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Septiani, Lika Alda. "Bagaimana Konsumen Kosmetik Memerhatikan Beauty Vlogger dan Pengaruhnya terhadap Niat Beli." Jurnal Ilmu Manajemen 9, no. 2 (2021): 634. http://dx.doi.org/10.26740/jim.v9n2.p634-650.

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This study aims to determine the effect of physical attractiveness, attitude homophily, social attractiveness, credibility, and parasocial interaction on cosmetics purchase intention based on the TasyaFarasya review. TasyaFarasya is one of the beauty vloggers on YouTube and Instagram. This study uses a quantitative approach. The sampling technique used is non-probability sampling which is judgmental sampling. In this study, the respondents are women; they knew TasyaFarasya as a beauty vlogger; the age is around 17-35 years and watched content from TasyaFarasya. The number of samples is 200 res

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Indah Valentin and Sari Nalurita. "PENGARUH BRAND IMAGE DAN BEAUTY VLOGGER TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK MAKE OVER DI MEDIA SOSIAL (INSTAGRAM DAN YOUTUBE)." Jurnal Inovatif Mahasiswa Manajemen 1, no. 2 (2021): 169–79. http://dx.doi.org/10.35968/1j36k056.

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Tujuan dilakukan penelitian ini adalah untuk menganalisis pengaruh brand image terhadap keputusan pembelian kosmetik Make Over di media sosial (Instagram dan Youtube), menganalisis pengaruh beauty vogger terhadap keputusan pembelian kosmetik Make Over di media sosial (Instagram dan Youtube), serta menganalisis pengaruh brand image dan beauty vlogger terhadap keputusan pembelian kosmetik Make Over di media sosial (Instagram dan Youtube). Populasi penelitian terdiri dari masyarakat yang pernah melihat foto/video beauty vlogger di media Instagram dan Youtube untuk mengulas produk kosmetik Make Ov

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Devy, Diah Kusuma, and Trisnani Widowati. "Pengaruh Persepsi Siswa Smk Tata Kecantikan Tentang Beauty Vlogger Terhadap Minat Melanjutkan Pendidikan Ke Perguruan Tinggi." Beauty and Beauty Health Education 11, no. 2 (2022): 59–64. http://dx.doi.org/10.15294/bbhe.v11i2.32691.

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Abstrak.Persepsi merupakan salah satu hal yang mampu menimbulkan minat.Salah satunyayaitu minat untuk melanjutkan pendidikan ke perguruan tinggi. Beauty vlogger yang bermunculan seiring dengan perkembangan zaman serta kemajuan ilmu teknologi khususnya dalam bidang kecantikan dapat mengubah persepsi seseorang. Tujuan penelitian ini adalah untuk mengetahui apakah persepsi siswa SMK Tata Kecantikan tentang beauty vlogger berpengaruh terhadap minat untuk melanjutkan pendidikan pada Perguruan Tinggi Tata Kecantikan. Metode penelitian ini pendekatan kuantitatif. Metode pengumpulan data yaitu dengan

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Hidayati, Nur, and Linda Yuliandani. "PENGARUH BEAUTY VLOGGER, CITRA MEREK DAN LABEL HALAL TERHADAP MINAT BELI PRODUK KOSMETIK WARDAH." JSMA (Jurnal Sains Manajemen dan Akuntansi) 12, no. 1 (2020): 65–76. http://dx.doi.org/10.37151/jsma.v12i1.50.

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Pesatnya perkembangan teknologi komunikasi dan informasi menyebatkan terjadinya value migration dari penggunaan surat sebagai sarana telekomunikasi fisik ke telekomunikasi digital. Kemunculan beauty vlogger akan memberikan pengaruh pada industri kecantikan, baik untuk perusahaan penghasil produk kecantikan, beauty vlogger itu sendiri, dan mempengaruhi minat beli konsumen. Kosmetik merek lokal masih menjadi raja dinegeri sendiri. Peneliti merumuskan masalah sebagai berikut : 1) Apakah beauty vlogger dapat mempengaruhi terhadap minat beli produk kosmetik wardah? 2) Apakah citra merek dapat mempe

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Laora Hanisa Colani, Renty Yuniarti, and Nur’aeni Nur’aeni. "Pengaruh Konten Beauty Vlogger Abel Cantika di Instagram terhadap Perilaku Imitasi Mahasiswi." Harmoni: Jurnal Ilmu Komunikasi dan Sosial 2, no. 4 (2024): 155–69. https://doi.org/10.59581/harmoni-widyakarya.v2i4.4262.

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Social media has become an integral part of the modern era, characterized by the use of the internet in daily life, with one of the most popular platforms being Instagram. Currently, the rise of Instagram content about beauty, known as beauty vlogs, has captured the attention of women, encouraging them to enhance their appearance. Abel Cantika is one of the beauty vloggers in Indonesia who consistently shares posts in the form of make-up tutorials, beauty product reviews, tips and tricks, and so on. The content presented by beauty vloggers, including Abel Cantika, certainly has an influence on

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Nurfika, Ahmad Dwi Nurdiyanto, and Teti Safari. "ANALISIS PENGARUH BEAUTY VLOGGER DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK MS GLOW DI KABUPATEN SEMARANG." Jurnal Ilmiah Ekonomika & Sains 2, no. 1 (2023): 25–35. http://dx.doi.org/10.54066/jiesa.v2i1.316.

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Penelitian ini dilatar belakangi oleh perkembangan beauty vlogger sebagai keunikan yang dapat mempengaruhi pelanggan dalam berpikir dan dalam keputusan pembelian. Hal ini didasarkan pada perusahaan sebagai peluang untuk mendapatkan minat dari konsumen dengan memanfaatkan kekuatan atau daya tarik figur endorser. Keunikan ini digunakan sebagai bantuan oleh pembuat di setiap gerakan periklanan untuk menyampaikan citra dan struktur karakter mereka dan mencirikan merek gambar barang atau produk yang dipromosikan. Maka dari itu dalam penelitian ini bertujuan untuk mengetahui beauty vlogger dan citra

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Bakhtiar, M. Rifki, and Puji Setya Sunarka. "EFEK MEDIASI MINAT BELI PADA KEPUTUSAN PEMBELIAN MAKE-UP." Solusi 21, no. 2 (2023): 605. http://dx.doi.org/10.26623/slsi.v21i2.6422.

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<em>High consumer beautification and high market share potential lead to competition in the make-up industry. The Ministry of Industry stated that the country's make-up industry reached more than 760 companies in 2017 and is targeting significant growth in the make-up industry in 2018-2020. To support this growth, this research was conducted to find out what factors must be considered to increase people's make-up purchases. The focus of this study is the analysis of beauty vloggers, product variations, halal labels, and brand awareness in purchase decisions, using consumer buying interes

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Musafa, Musafa. "THE ROLE OF TRAVEL VLOGGERS IN INCREASING THE POPULARITY OF CREATIVE TOURISM DESTINATIONS." Multifinance 2, no. 1 (2024): 48–59. http://dx.doi.org/10.61397/mfc.v2i1.175.

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Travel Vloggers, as professionals in the tourism industry, utilize social media to share their experiences in various tourist destinations. Their content aims to promote the beauty of tourist attractions and educate the audience about the experience. However, building a strong presence on social media is not easy. Travel Vloggers need recognition from the audience to achieve their goals. This research uses a qualitative phenomenological approach to examine how Travel Vloggers build their existence on social media and how they contribute to increasing the popularity of creative tourism destinat

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Amelia, Rifka, Hadawiah Hadawiah, and Muhammad Ilham. "Pengaruh Video Beauty Vlogger Terhadap Kebutuhan Informasi Kesehatan Kulit Wajah Siswi SMA Kartika XX-1 Makassar (Studi Kasus Pada Subscribers Channel Youtube Kiara Leswara)." RESPON JURNAL ILMIAH MAHASISWA ILMU KOMUNIKASI 5, no. 4 (2024): 35–44. https://doi.org/10.33096/respon.v5i4.267.

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Perkembangan ilmu pengetahuan dan teknologi semakin meningkat dan beragam membuat hal ini berhubungan dengan kebutuhan khalayak akan teknologi komunikasi khususnya internet. Minat khalayak untuk berkomunikasi melalui internet sangat tinggi, hal ini terbukti menunjukkan bahwa masyarakat lebih sering menggunkan internet untuk berkomunikasi serta mencari informasi. Di Indonesia, sumber informasi Kesehatan sudah banyak disebarluaskan melalui internet dan media sosial, salah satunya pada media YouTube melalui tayangan beauty vlogger. YouTube menyediakan akses mudah terhadap informasi Kesehatan yang

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Astuti, Sekar Meilana Kinanthi, Ambar Lukitaningsih, and Lusia Tria Hatmanti. "Analisis Pengaruh Celebrity Endorse, Beauty Vlogger, Word Of Mouth, Dan Brand Image Terhadap Minat Beli Produk Emina." Jurnal Ilmiah Manajemen Kesatuan 9, no. 1 (2021): 45–54. http://dx.doi.org/10.37641/jimkes.v9i1.439.

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This study aims to determine the effect of Celebrity Endorse, Beauty Vlogger, Word Of Mouth and Brand Image on Purchase Intention for Emina Cosmetics products. This research is a quantitative research. The object of this research is the people of Yogyakarta City. The population of this study was 140 respondents. This research data obtained from individuals, by filling out a questionnaire. To find out the results of this study, researchers used validity tests, reliability tests, classical assumption tests, and multiple regression analysis and hypothesis testing. The results of data analys

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