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1
Wamema, Julius. "Accommodating domestic tourists in township environments: A comparative study of Kampala (Uganda) and Cape Town (South Africa)." University of Western Cape, 2005. http://hdl.handle.net/11394/7460.
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Masters in Public Administration - MPAThe topic of this mini-thesis evolved out of the author's internship at the Centre for Tourism Research in Africa and his own background in Kampala/Uganda. Both the Western Cape and the Kampala regions ~d as significant tourism regions, with most of the attention falling on formal sector facilities for middle to higher income visitors.
2
Silvasy, Laina M. "Bed and breakfast industry analysis." Honors in the Major Thesis, University of Central Florida, 2000. http://digital.library.ucf.edu/cdm/ref/collection/ETH/id/205.
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This item is only available in print in the UCF Libraries. If this is your Honors Thesis, you can help us make it available online for use by researchers around the world by following the instructions on the distribution consent form at http://library.ucf.edu/Systems/DigitalInitiatives/DigitalCollections/InternetDistributionConsentAgreementForm.pdf You may also contact the project coordinator, Kerri Bottorff, at kerri.bottorff@ucf.edu for more information.Bachelors
Business Administration
Hospitality Management
3
MacPherson, Ashley R. "BED AND BREAKFAST: THE ROLE OF SLEEP AND AFFECT IN BREAKFAST INTAKE." VCU Scholars Compass, 2018. https://scholarscompass.vcu.edu/etd/5939.
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Breakfast intake is associated with numerous positive physical and mental health outcomes, yet breakfast skipping remains common in adults. Chronotype and sleep show potential as predictors of breakfast intake; however the existing literature has methodological limitations and fails to examine how psychological mechanisms might explain the relation between sleep and breakfast. The current investigation explored the association of means and variability of sleep behaviors (bedtime, midsleep, sleep duration) as predictors of breakfast intake frequency and high-protein breakfast intake frequency. Additionally, the role of positive and negative affect as mediators in the sleep—breakfast association was examined. Hierarchical regressions and PROCESS parallel mediation models were conducted to assess direct and indirect associations. Variability in bedtime was a significant predictor of breakfast intake frequency, with greater variability associated with less frequent intake. Future work is necessary to examine further the association of sleep and breakfast behaviors, and psychological mechanisms in this relation.
4
Shen, Shirley (Shirley Ann). "Beijing, bed, and breakfast : unpacking transient identities." Thesis, Massachusetts Institute of Technology, 2008. http://hdl.handle.net/1721.1/43850.
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Thesis (M. Arch.)--Massachusetts Institute of Technology, Dept. of Architecture, 2008."June 2008."
Includes bibliographical references (p. 90-91).
Modernity requires people to appreciate cultural relativism, and to understand the contextual legitimacy of other people's way of life and values. This thesis explores the nature and use of physical spaces to increase the relativistic understanding of culture. Two notions of interior don by the bed and breakfast, this new typology: Bed refers to the physical and rhetorical image of the private realm, the loci of the unseeable and unspeakable Breakfast represents the semi-private realm of domesticity: its interactions, negotiations, and rituals. Exploring identity-making architecture, the proposed Beijing will bring together two private spaces: one of transience (identity without consciousness of place) and one of domesticity (place without consciousness of identity).
by Shirley Shen.
M.Arch.
5
Lee, So Yon. "Marketing Strategies for Bed and Breakfast Operations." Thesis, University of North Texas, 1999. https://digital.library.unt.edu/ark:/67531/metadc2188/.
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The purpose of the study was to determine (a) types of marketing strategies, (b) perceived success of marketing strategies, (c) importance of marketing strategies, (d) amenities offered to consumers, and (e) negatives (problems) in marketing strategies by bed and breakfast owners/operators. A questionnaire to assess areas of concern covered in the research questions was developed. The questionnaire contained closed- and open-ended questions, with nominal, interval, and ratio levels of measurement. The sampling frame included the 1,140 bed and breakfast owners/operators listed in the Texas Hotel Occupancy Tax Accounts Report, first quarter, 1998, as interpreted for this study. A sample of 775 of this population was randomly chosen, using a random numbers table. A response rate of 36% was obtained.
6
Filler, Eunice Jeraldine. "Strategic Alliance Between a Bed & Breakfast Inn and a Restaurateur: Impact on Net Income of the Bed & Breakfast Inn." Thesis, University of North Texas, 2000. https://digital.library.unt.edu/ark:/67531/metadc2644/.
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This study was conducted to investigate the impact of restaurant facilities, belonging to a B&B and leased to a professional restaurateur, upon the revenue of the B&B. This study assessed the physical demands placed on the B&B operator by an on-premises restaurant. Lack of sufficient data precluded proving the premise that an on-premises restaurant leased to a restaurateur would increase the income of the B&B without placing undue physical demands on the B&B operator. However, many contributing factors support the importance of a B&B having an on-premises restaurant that is leased to a professional restaurateur.
7
Rash, Catherine I. "Critical success factors in Florida's bed and breakfast industry." Honors in the Major Thesis, University of Central Florida, 2009. http://digital.library.ucf.edu/cdm/ref/collection/ETH/id/1313.
Full textAbstract:
This item is only available in print in the UCF Libraries. If this is your Honors Thesis, you can help us make it available online for use by researchers around the world by following the instructions on the distribution consent form at http://library.ucf.edu/Systems/DigitalInitiatives/DigitalCollections/InternetDistributionConsentAgreementForm.pdf You may also contact the project coordinator, Kerri Bottorff, at kerri.bottorff@ucf.edu for more information.Bachelors
Rosen College of Hospitality Management
Hospitality Management
8
Organsky, Jennifer Ann. "Along the River's Edge – A Bed and Breakfast Residence." Thesis, Virginia Tech, 2001. http://hdl.handle.net/10919/32247.
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There are many forces at work in a design process. Each element of a design sketch reacts to ones before and after it. As a designer, one must be able to look at each individually and as part of the whole. In addition, the ideals and experiences brought to a project works its magic as well. It is the tension and the balance between the elements and ideals that create architecture.
With a Bed and Breakfast as a project vehicle, the connection to the site, the relationship between public and private areas, and how the materials and structure form spaces were studied. These considerations led to a process of discovery and the challenge to weave the site, structure, and materials in a cohesive design.Master of Architecture
9
Rogers, Felicia Ann. "Bed and breakfast websites marketing accommodations to people with disabilities /." [Gainesville, Fla.] : University of Florida, 2005. http://purl.fcla.edu/fcla/etd/UFE0011391.
Full text
10
Cohen, Michael I. 1967. "Regulations Involved in Opening and Operating Bed and Breakfasts in the State of Texas." Thesis, University of North Texas, 1994. https://digital.library.unt.edu/ark:/67531/metadc277826/.
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This study was conducted to determine what regulations are, and should be, involved in opening and operating a bed and breakfast in the State of Texas. Specifically, this study examined bed and breakfast regulations in Texas to identify the existence of, or need for, standards related to various legislation (including, but not limited to, zoning ordinances, building and fire codes, and insurance requirements). Bed and breakfast owners/operators in Texas made up the random sample that produced 106 usable survey responses. Regulations are in place at the state, county, and city levels of government. Bed and breakfast owners/operators were most concerned about insurance related matters, and various aspects of effective promotion and advertising.
11
Kaufman, Tammie J. "Bed and breakfasts in Virginia: identification and success factors." Thesis, Virginia Tech, 1994. http://hdl.handle.net/10919/41977.
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Virginia bed and breakfast operations were researched in order to
determine the attitudes/beliefs which were necessary for success in the bed and
breakfast industry. The objectives of the study were to: (1) identify
demographics of Virginia bed and breakfast operations; (2) identify successful
bed and breakfast operations based upon their self definition of success; (3)
identify the attitudes and beliefs operators believe are necessary for success in
running a bed and breakfast operation and correlate attitudes with operators'
actual behaviors; and (4) based upon the operator's self·definition of success,
compare the correlations identified in the previous objective between successful
and other operators.
Data was collected by utilizing a mailed questionnaire. Pearson's
correlation was used to determine if there were any relationships present
between what attitudes/beliefs bed and breakfast operators perceived to be
necessary for success and their actual behavior. Fishers r to z transformation
was used ta determine if the relationship between the attitudes/beliefs perceived
ta be necessary far success and operator's actual behavior was greater among
successful bed and breakfast operations based upon a self definition of success.
The results found that the correlation between the attitude/belief, past
experience and actual past experience in hotels, restaurants, and large
organizations was significant in the success group as well as high knowledge of
cash flow/accounting and use of financial data. Stronger correlations were
present in interpersonal skills, good relationship with employees and guests in
the success group versus other group. Past experience in and knowledge of the
bed and breakfast industry as well as family support were significantly correlated
in the success group.
Master of Science
12
Bechler, Emily L. "Historic bed and breakfasts : common characteristics and successful aspects." Virtual Press, 2007. http://liblink.bsu.edu/uhtbin/catkey/1365790.
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The purpose of this thesis is to assess the characteristics and aspects that make B&Bs, particularly historic B&Bs, successful. This thesis also briefly demonstrates how historic B&Bs can contribute to communities and to the field of historic preservation through public awareness and adaptive reuse projects. Background information on the B&B industry is presented. Sources for the research include B&B owners, professionals in the B&B industry and historic preservation fields, written sources, and studies conducted on B&B owners and their businesses. Six B&Bs and their owners were selected as case studies in Indiana. Four of these six B&Bs were included in a previous Ball State thesis, The Role of Bed and Breakfasts in Heritage Tourism, prepared by Terri Ash in 1996.Additionally, three case studies in Georgia were chosen to increase diversity in the types of B&Bs evaluated. A profile of each B&B is presented; it includes information on the history of the B&B, why the owners decided to open up the B&B, the type of rehabilitation work that was needed, and how, if applicable, the B&B has changed over the last ten years. All of the information gathered from primary and secondary sources is combined to form conclusions regarding the primary aspects and common characteristics that contribute to a successful B&B. Primary conclusions drawn from this study include how the location, the number of rooms, the amenities, and the hospitality of the owners contribute to a successful B&B. Additionally, conclusions are drawn that compare the likelihood of success between historic B&Bs to non-historic B&Bs, and the benefits of locating a B&B in a historic building.Department of Architecture
13
Lebambo, Mmashakoane Marcia. "The adoption of the internet as an advertising medium by bed and breakfast establishments in Bushbuckridge." 2014. http://encore.tut.ac.za/iii/cpro/DigitalItemViewPage.external?sp=1001329.
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M. Tech. EntrepreneurshipLooks at how bed and breakfast managers in Bushbuckridge perceive the attributes of the internet as an advertising medium. It also looks at the advertising media that are currently used by bed and breakfast accommodations businesses in Bushbuckridge for both local and international customers.
14
Glen, Niki. "Sustainable tourism implementation for small accommodation establishments in South Africa." Thesis, 2017. http://hdl.handle.net/10500/23595.
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Tourism is viewed as an important industry to help local economies overcome poverty and low rates of employment. The economic benefits of a growing tourism industry cannot be disputed in a South Africa where unemployment levels remain above international averages. However, whether South Africa is successfully exploiting opportunities to grow the industry sustainably remains questionable. Many attempts have been made to help the industry implement sustainable tourism practices, especially amongst accommodation establishments. However, policies formulated, initiatives designed and current industry norms and standards make very little distinction between various sizes and categories of establishments. As a result, smaller establishments are lumped together with larger establishments and solutions developed do not address the unique needs of this sector. This study introduces the concept of a smaller accommodation establishment (SAE). While the adoption of sustainable tourism practices within tourism remains unsatisfactory, this study focuses on illustrating the importance of the SAE sector specifically within the tourism sector. It proposes that SAEs are defined and categorised in a format that will allow for greater comparisons in performance – both in relation to each other and in relation to their larger counterparts. This will also allow for the collection of more meaningful data towards establishing baselines and benchmarks.
Through a detailed literature review, this study investigates reasons why the adoption of sustainable tourism practices has been lower than desired by SAEs. The research first and foremost focuses on how to define sustainable tourism and responsible tourism and how to define an SAE so as to create a context for the remainder of the research. The literature review used the Porter’s Five Forces model to analyse the relative sustainability of the sector, and proposed the main barriers to implementation of sustainable tourism practices amongst SAEs. It then set out to answer the question: "What framework and mechanisms could be used to help SAEs overcome the barriers to implementing sustainable tourism, thus enabling sustainable growth and development of SAEs as a sub-sector of the tourism industry?"
In answering the above question, the study used the Delphi method of reaching consensus to test the views industry experts in relation to the definition and categorisation of SAEs, the size of the sector, the relative importance of the sector in the overall South African economy as well as the potential barriers to SAEs implementing sustainable tourism practices. The study then tested these findings through a broad industry survey that collected qualitative and quantitative data from SAE owners and managers across South Africa. The findings of the broad industry survey confirmed the findings of the literature review and industry expert questionnaires. It added additional data that provided perspectives on the uptake of sustainable tourism practices amongst SAEs and helped to set some baselines for the SAE sector. It also added additional dimensions to be considered in the development of the framework. Finally, the research utilised focus groups and individual interviews with SAE owners and managers to determine the validity of the findings from the previous sections.
From the inputs of the literature review and the three data collection phases, this research develops a comprehensive framework for the implementation of sustainable tourism practices amongst SAEs. The framework is a flexible, adaptable and scalable tool that assists in communicating a specific approach that could be utilised by many role players in the SAE sustainable tourism implementation arena, including the SAE owners, public sector entities, private sector business, industry professionals and community members. The essence of the proposed framework is to support the implementation of sustainable tourism practise amongst SAEs, thus enhancing the overall sustainability of the smaller accommodation sector while also addressing the sustainability of the cluster. The framework includes recommendations on how SAEs should be defined and categorised, as well as how sustainable tourism should be defined.
The use of the proposed framework helps to draw the attention of sustainability efforts to clusters of SAEs rather than individual businesses and adds to local competitiveness through engaging the supply chains of accommodation establishments. Combining mechanisms such as incentives and change processes, route development and policy formulation guides the framework to provide collaborative holistic approaches to overcoming the barriers of sustainable tourism practices. The framework also recommends holistic indicators of success that do not only represent the performance of individual businesses, but also of business clusters, the tourism sector and the impacted communities. Within clusters, greater cohesion amongst role players will provide greater negotiation power in various aspects such as cost reduction and more favourable policy formulation processes which involves a greater base of role players. Through the adoption of guiding questions within the framework, each of the role players is able to take responsibility their actions and decisionsEnvironmental Sciences
Ph. D. (Environmental Management)
15
Tanner, Charles Frank William. "Tourism grading as a marketing instrument in bed and breakfast establishments in the Durban metropolitan region : an entrepreneurial approach." Thesis, 2003. http://hdl.handle.net/10321/2004.
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A dissertation submitted in partial fulfilment of the requirements for the Degree of Masters of Technology: Entrepreneurship, Durban Institute of Technology, 2003.This dissertation documents research that has been motivated by the growth in the bed and breakfast tourist accommodation sector as a result of the increasing number of visitors to and within South Africa and, particularly in the Durban region. In addition, the political and socio-economic transformation during the past decade has opened the way for entrepreneurs to develop alternative forms of tourist accommodation so that more people can benefit from tourism-generated income and contribute to the wealth of their communities. IV Urged on by large hotel companies and the government's aim to raise the quality standards of tourist facilities, the Tourism Grading Council of South Africa (TGCSA) launched a new and voluntary star grading system in November 2001. While this still competes with other grading and quality assurance schemes, bed and breakfast (B&B) establishment owner-managers are becoming more familiar with the benefits of star grading, a process that plays an important role in the marketing of their facilities. The purpose of this study was to theoretically and empirically explore and evaluate the way that grading assists entrepreneurs to perform the marketing function of B&B establishments. It examines the opinions and perceptions of owner-managers who are members of the local KwaZulu-Natal Bed and Breakfast Associations (KWABABA) as well as a number of tourism personalities who, inter alia, are professionally involved in promoting the quality standards of accommodation establishments. The conclusions that have been drawn from the literature review, interviews and questionnaire surveys demonstrate that the majority of B&B owner-managers are somewhat familiar with the star grading system, though only a few have been graded while some still have negative perceptions of the scheme. In order to promote a positive stance it has been recommended that KWABABA and other associations, with whom the B&B hosts network, should become more involved in sharing information, training and assisting B&B employers and employees so that these can become more professional in marketing their products and services to meet the expectations of corporate and leisure tourist.
M
16
Li, Wei-Ling, and 李瑋玲. "Bed and Breakfast Business Key Success Factors -Hsinchu County Bagun Bed and Breakfast tribal R’uyan Case." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/4t95x6.
Full textAbstract:
碩士亞洲大學
國際企業學系碩士在職專班
104
Bed and Breakfast operators often non-professionals, but every bit of Bed and Breakfast operators is the common pursuit of successful business management. In this paper, by analyzing success stories of hope , with the operator's point of view to discuss and analyze its business strategy and Breakfast critical success factors in order to operate as a future reference guesthouse owners . In this study, the critical success factors for the Bed and Breakfast business problems, explore the critical success factors in Wufeng Township, Hsinchu County Bagun Bed and Breakfast business tribal R’uyan , the proposed research for the following purposes : 1. to understand the case and the status of the development process and Breakfast . 2. Analysis of critical success factors Case Bed and Breakfast. 3. Discussion of cases and Breakfast how sustainable development. The present study was caused by the following conclusions: 1. make the best use of local resources, the natural and cultural bind to Bed and Breakfast experience activities, will help enhance the quality of accommodation and customer satisfaction. 2. The operators of personal characteristics, can enhance Bed and Breakfast management, customer interaction quality. 3. The strategic alliance, cooperation with industr, with more than Daly trend. 4.With the industrial environment can change, so that Bed and Breakfast business innovation and sustainable operation.
17
Tsai, Cheng-Te, and 蔡正德. "A Study on Bed & Breakfast Operators Personality Traits, Bed & Breakfast Characteristics and Business Performance." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/07318696526733021242.
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碩士國立高雄應用科技大學
觀光與餐旅管理研究所
103
The purpose of this study was to investigate the relationships between Bed&Breakfast operator’s personality traits and the performance of the Bed&Brakfast business. Furthermore, this study tried to probe the effect of the Bed&Breakfast characteristics on its performance. The outcome of this study will help the Bed&Breakfast operators to take advantage of his/her personality traits to establish Bed&Breakfast’s characteristics to achieve the ultimate performance of his/her Bed&Breakfast business. Questionnaires were distributed to the participants at the forum of “Summit of Asian Bed&Breakfast and Tourism Development in 2014.” Four hundred and fifty (450) useful copies were retrieved. Descriptive Statistics, the Analysis and Variable, the Scheffe Analysis, and multiple linear regression Analysis were performed SPSS20.0. The findings reveal: 1. Significant difference between operators’ personality type and their styles of managing Bed&Breakfast businesses. 2. Property locations affect the character of the Bed&Breakfast. 3. Property location affects Bed&Breakfast’s business performances. 4. Bed&Breakfast operators’ personality trait has impacts on the Bed&Breakfast business performances. 5. Education plays a part affecting the characteristics of the Bed&Breakfast. Based on the findings, Bed&Breakfast operators who are pleasant, responsible, creative, and with high EQ are more likely to dedicate to the activities, dining, architectures, and establish unique cultures of Bed&Breakfast business. Hence, they can be more successful in business.
18
陳膺州. "Strategic marketing for Bed & Breakfast." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/14095809390984173276.
Full text
19
Van, Niekerk Claudette. "The perception of social media as a promotional mix element in star-graded accommodation establishments in the Western Cape province of South Africa." Diss., 2014. http://hdl.handle.net/10500/18496.
Full textAbstract:
Since the advent of the Internet, the number of individuals and organisations
using tools such as the World Wide Web and cell phones has increased, and is
continuing to grow at a rapid pace. Social media has provoked fundamentally
different ways of doing business, and organisations rapidly had to get on this
social media bandwagon to stay up to date with the latest market trends and
ahead of the competition. Although social media is already broadly used among
South African businesses, the perception regarding the use of social media as a
promotional mix element has not been investigated sufficiently in South Africa.
The primary purpose of this study was therefore to determine the perception of
star-graded accommodation establishments, operating in the Western Cape
province of South Africa, regarding the use of social media as a promotional mix
element. A broad and in-depth literature review was conducted on the use of
social media and social media as a probable promotional mix element. An
empirical study was conducted, in which data was collected from star-graded
accommodation establishments operating in the Western Cape by means of a
web-based (computer-assisted) self-administered questionnaire. A quantitative
approach was followed in order to satisfy the research objectives of this study.
The results of this research study indicate that social media is perceived to be
an instrumental marketing element in star-graded accommodation establishments
and can indeed be considered an element of the promotional mix.Business Management
MCOM (Business Management)
20
Cheng, Wei-Min, and 鄭圍泯. "A Study on Bed and Breakfast Consumer Behavior─ A Case of the Green Island Area Bed and Breakfast." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/zq7pj9.
Full textAbstract:
碩士國立臺北科技大學
工業工程與管理系碩士班
105
In recent years, with the rapid growth of social economic, humans lifestyle has changed into a fast pace. On the other hand, the increasing of GNI (Gross National Income), makes people able to remain energy for pursuing spiritual requirements in their life. The tendency and rate of choosing B&B (Bed and Breakfast) for stay in Taiwan have been gradually enhanced. And because of the closely related for consuming selection behavior and sustainable operation of B&B business. The research is a studied of tourist who stay in B&B on Green Island, going to discover the relation between living accommodation style, level of services and consumers selection behavior. By questionnaire and using SPSS (Statistical Product and Service Solutions) this research conducted Descriptive Statistics, Factor Analysis, one-way analysis of variance, Regression Analysis and so on. Through these methods we conclude and learn that the living accommodation style for customer are having high positive correlation with consumers selection behavior. Different living accommodation style can lead to different consuming suggestion. And there are also strong related between level of service and the rate of occupancy. Customers can be put in the spirit of B&B and enhance their motivation with the high standard living environment, facilities and quality of services. Give the feelings of stay in home is also a main purpose for B&B service, having advantages with the word of mouth and support to operate the business sustainably.
21
Chen, Chen-Ting, and 陳楨婷. "The Sustainability of Bed and Breakfast Operation." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/23039642911631154143.
Full textAbstract:
碩士亞洲大學
經營管理學系碩士班
96
In the past ten years, the bed and breakfast (B&B) industry mushroomed in Taiwan. But it is gradually difficult to operate when global economical depression diffused in recent years. Therefore, the sustainable operation of B&B becomes the focus of research newly. Formerly, researches about B&B operation always focused on some key successful factors, such as basic facilities, service quality, marketing strategy, etc... However, there was no deep-going treatment to the correlation between key successful factors and sustainability of B&B operation in the past study using quantitative research. The study especially focusing on the sustainability of B&B operation used in-depth interview method of qualitative research to interview several operators having copious experiences. During the in-depth interlocution with senior operators, we reviewed the development situation of B&B in Taiwan again. Secondly, we got different introspections from key successful factors that were generally asserted by scholars, trying to find the real relation between those successful factors and the sustainability of B&B operation. Finally, the study had in hand profound of B&B characteristics by way of re-exploring the essential concept and orientated value of B&B with interviewees. However, the sustainability of B&B operation is “Implication for the connotation,” “An individual life style,” “Communicate sincerely between host and guest,” “Devotion to the local,” and “Spiritualization of subsidiary business.”
22
Shu-Hua, Liao, and 廖淑華. "The Aesthetic CompetitivenessIndex of Bed and Breakfast." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/64753363985682603656.
Full textAbstract:
碩士亞洲大學
休閒與遊憩管理學系碩士在職專班
100
Abstract With the advent of the 21st century, people’s ardor showing in pursuit of aesthetic appreciation, sentimental appeals, and hand-on economy has been in the ascent. The creativity of aesthetic appreciation has thus become another battle for entrepreneurs competing for profits and B&B, a novel industry which combines lodging and sightseeing, is of no exception. Starting with the analysis of the current status of B&B in Taiwan from aesthetic competitiveness angle, this study mainly probes into three facets. They are aesthetic competitive strategies in service, the formation of sentimental appeals and the brainchild of aesthetic competitiveness index. All this is made through interviewing six home stay owners and three customers in depth. We have found through this study that aesthetic appreciation of B&B is characterized by the integration of the architecture and its surroundings plus highly self-innovated service it provides. However, a complete presentation of aesthetic competitiveness lies in the B&B owner who conceives the concept of aesthetic appreciation, has a pretty knack of employing the concept and, above all, owns efficient management capability. In fact, due to the backgrounds of B&B owners interviewed which differ greatly, their performance varies conspicuously. As a result, some are prosperous and others, struggling for a living. As a feedback to their passions and even anxiety when facing aesthetic competitiveness, this study has made up an index which lists 18 check points of aesthetic competitiveness, hoping to help B&B owners in Taiwan prune unnecessary expenditure and increase vigor and appeals in their trade. Ketword: B&B, aesthetic, aesthetic competitiveness
23
Lai, Jing-Jhong, and 賴敬仲. "Bed and Breakfast Visitors' Imagery of Experience." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/62337703016280180212.
Full textAbstract:
碩士明道大學
產業創新與經營學系碩士班
102
Recently, the development of Bed and Breakfast industry leads to keen competition. A large number of Bed and Breakfast servers tried to attract tourists by characteristic features or to combine related local industries and serve diverse service. This study sets out to investigate the process of Bed and Breakfast tourists shaping their tourism experience and tourism imagery. Accidental samples were collected from Bed and Breakfast tourists. A total of 300 questionnaires were distributed and 249 of them were valid responses, yielding a valid response rate of 83%. According to Factor Analysis and Regression Analysis, the results were as below. First, the tourists of different context variables have no impact on tourism experience and tourism imagery. Second, contact experience has significant impact on both of product and quality imagery and service imagery. Last, integration experience has no impact on product and quality imagery but has significant impact on service imagery. Based on the results, this study suggests that tourism experience and tourism imagery are strongly related. In order to enhance tourism imagery, improvement of tourism experience should be in priority.
24
SHIH, CHIA-JUNG, and 石佳蓉. "Typology of Bed and Breakfast Organization Management." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/47176878282917272860.
Full textAbstract:
碩士亞洲大學
休閒與遊憩管理學系碩士在職專班
99
This research emphasis at the analysis of the business model within non-profit organization, by conducting face-to-face interview to the 9 scrutiny selected B&B accommodation units among the total 14 local business groups, each with the business establishment longer than 5 years. During the interview, the prefunded development of Taiwanese B&B accommodation business model and management was able to be captured into the study. The findings discovered that, the Taiwanese B&B accommodation industry, pays secretary for the co-operation system, the general manager composes, next for appoints principle of supervisor division of labor base on the contractual system. Most of the funds generate from the annual association membership fee, the next biggest fund come from the government grant. The association dedicates to provide regulator trainings, conferences aboard to enhance the promotion efficiency. Above all, the association provide effective the communication for the member and the government sector, then the regular conference and training classes held by the association take up most of the operation resource. The association emphasis at forming strategic alliance with different variety of industries, enhancing the collaboration among the members. Most of the interviewees express great interest at aggressive Internet promotion methodology, then the innovative business model and marketing strategies.This study result provide the B&B association the innovative management model for future improvement and reference for newly established association.
25
Hong, Ming-Chen, and 洪明辰. "Research on Bed & Breakfast Evaluation Indicators." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/43274395271896114703.
Full textAbstract:
碩士國立臺北大學
企業管理學系
102
With the implementation of two-day weekend, people emphasis on the leisure life more and more. People through travel to achieve leisure purposes more and more. Transportation, food and accommodation and other travel needs emerge in large quantities. Train travel and tourism continue to flourish, where the industry is Bed and Breakfast growing very fast. Given past studies, although many scholars and experts to explore B & B service quality issues, but never scholar exclusively for B & B development of service quality scale, there by generating a motivation. This research through develop B & B service quality scale hopes to contribute to the following three points: First, consumers more systematic and direction of choice appropriate B & B. Second, the operators can take to improve the existing operations by this scale. Third, through this study is expected to offer a new reference index for the government hospitable B & B evaluation criteria. This research literature review to explore B & B, relationship marketing, service quality and customer satisfaction, such as experts and scholars idea in the past. Then interviewed 27 B & B experience with collecting summarized its cognitive elements for B & service quality, reference PZB model proposed five dimensions of service quality to develop the preliminary design of the questions of scale and form specific to the seven dimensions of B & Bs service quality scale, followed by consideration of people travel bloggers and opinion, in line with the questions of mass screening, the formation of the final questionnaire. Finally, through the Internet platform in the Internet community and Internet forums questionnaires, collected a total of 505 valid questionnaires for statistical analysis and PLS model validation. The results showed that the seven dimensions of service quality scale in this study: B & Bspirit, B & B look unique, the B & B degree of integration with the environment, B & B information and facility service s, B & B housing quality, B & B catering service quality and operators’ service quality. It will positively impact B & B service quality. And B & B service quality will positively affect customer satisfaction.
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Khoo, Christina, and 邱慧玲. "Developing a Bed and Breakfast Franchise in Malaysia." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/71618548918245125133.
Full textAbstract:
碩士國立政治大學
國際經營管理碩士班(IMBA)
97
Situated in Southeast Asia, Malaysia is a popular tourist destination attracting travelers from all over the world. Currently in the tourism accommodation industry, traditional hotels are the main form of lodging available. Bed and Breakfast have been long established in Europe, America and most recently in Taiwan. Such lodging has its unique appeal as it offers a friendly and warm environment for tourists to interact and live with local families. In addition, bed and breakfast usually help local communities as it is a form of employment and source of income for families. Cozy Homes Bed and Breakfast aims to be the leading network of Bed and Breakfast in Malaysia offering high quality and comfortable accommodation to travelers. The business will consist of 2 units 1) Bed and Breakfast Model Home – this will be the first in Malaysia and 2) Marketing Services Unit – focused on brand building and establishing the franchise. The business model is scalable as recruitment of each new franchisee requires minimal investment from Cozy Home. Upon successful execution of the business plan, and if sales targets are achieved, the business will be profitable starting 2012.
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Ollivierre, Ayesha, and 歐陽瑄. "Fresh breath xcape bed and breakfast caribbean retreat." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/y83ant.
Full textAbstract:
碩士國立政治大學
國際經營管理英語碩士學位學程(IMBA)
106
This business plan illustrates opening a bed and breakfast operation in St. Lucia. The Fresh Breath Xcape will prioritize a decorous treatment service to the employees, focusing on developing their leadership and teamwork skills, enabling the possibilities to offer top ranking customer service. As the rising globalization rate and declined economy, it is important to identify the proper components of a business plan for bed and breakfast operation. To summarize a successful operation model, finding the right market, customer segments and positioning its value proposition. This research will also highlight the revenue forecast and the growing lodging industry rate in St. Lucia. Tourism is the leading economic sector in Saint Lucia, contributing an estimated 13.8% of GDP and direct employment for approximately 20,000 employees. Saint Lucia is a leading tourism destination and decorated recipient of international awards and accolades for her natural beauty, luxury, and romance. It is the first largest export earner after the agriculture and manufacture services and rates third in the Caribbean for increased visitor numbers and visitor spends. The industry has been emerging and flourishing. The Bed and Breakfast accommodation has become a true symbol for tourism in St. Lucia and can be considered as a typical lodging for this part of the world. There are countless bed and breakfast across the Caribbean region offering housing from inexpensive rooms to luxury stay with high levels of comfort and first class service.
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Hsu, Yu-Tze, and 許毓慈. "Building Bed-and-Breakfast Based Destination Brand: Concepts and Building Bed-and-Breakfast Based Destination Brand: Concepts and Structural Model Testing." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/51692368424916688533.
Full textAbstract:
碩士亞洲大學
休閒與遊憩管理學系碩士班
98
The B&B industry are growing very fast in the last decade in Taiwan, and results in a competitive market. However, the B&B operators are still not able to provide effective strategies for marketing B&B products. This study proposed a new B&B marketing model based on “destination” concepts, which, by applying the branding concepts, consisted of five variables: brand awareness, B&B related brand associations, destination related brand associations, travel intension, and accommodation intension. The validity of the model was tested by the structural equation modeling. The main findings are as follows: 1. the B&B products play the role of tourist attraction in rural tourism destination in Taiwan; 2. the intention of customers staying at B&B is not only influenced by B&B related associations, but also by destination related associations through the mediation effect of traveling intention; 3. for the high perceived awareness B&B destinations, the potential tourist’s accommodation intension was affected by only the mediating effects of destination related associations. 4. For the low perceived awareness B&B destinations, the potential tourist’s accommodation intension was affected by both the direct influence of B&B related associations and the mediating effect of destination related associations. In sum, the proposed model in this study indicated a reasonable result, implying the B&B marketers can use the results as strategies for B&B branding.
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Nhlabathi, Zandile Florence. "The impact and survival of bed and breakfast accommodation industry in the next millennium." Thesis, 1998. http://hdl.handle.net/10530/884.
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A dissertation submitted to the Faculty of Arts in partial fulfilment of the requirements for the degree Master of Arts in the Department of Recreation and Tourism at the University of Zululand, South Africa, 1998.The phenomenon of Bed and Breakfast accommodation is part of the tourism industry that is increasing almost in every city or town. The study examines: ♦ The role Bed and Breakfast accommodation has in tourism industry in Empangeni and Richards Bay. ♦ How do Bed and Breakfast proprietors conduct the business? ♦ Why Bed and Breakfast establishments are increasing in Empangeni and Richards Bay? ♦ What are the economic benefits and problems faced by Bed and Breakfast establishments? ♦ What is the future of Bed and Breakfast establishments? The study reveals that Bed and Breakfast market (in Empangeni and Richards Bay) is dominated by business people and holiday makers. The Bed and Breakfast market faces growing competition from other parallel segments within the industry such as transport, tour operation and travel agents. Findings reveal that Bed and Breakfast product is changing and extending its range of products by offering not only Bed and Breakfast but other services such as full service Bed and Breakfast and extended stay Bed and Breakfast. The results of the investigation emphasises that the viability of Bed and Breakfast accommodation should take into consideration factors such as right location, correct capacity and high level of utilisation. The study reveals that most Bed and Breakfast establishments are operated and managed by owners. Findings indicate that the workforce is usually not more than eight people and the term of operation is less than eight years in both towns. Findings reveal that some Bed and Breakfast have used their personal savings, bank loans and others joint venture to start the business. In conclusion, the study reflects that there is need for the industry to be regulated whereby schemes such as registration, classification and grading are applicable to Bed and Breakfast accommodation industry. The problems experienced presently in the Bed and Breakfast industry need the attention of all interested stakeholders no matter how big or small they are.
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Huang, Yi-Ling, and 黃翊翎. "The Study of Innovation Strategy for Bed and Breakfast Industry in Taiwan -An Example of Yilan Huai Shiang Yuan Bed and Breakfast." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/dj7j3h.
Full textAbstract:
碩士朝陽科技大學
資訊管理系
106
Taiwan's tourism industry has developed rapidly, driven by Bed and Breakfast (B & B) industry is flourishing, Yilan is the best example, and lead to the diversification of the accommodation between operators is very competitive, how to stand out in the local B & B will be the key to success. In this study, the critical success factors Industry facet, market facets and innovative assessment carried out three major facets of competitive advantage B & B industry analysis to identify B & B Yilan Huai Shiang Yuan, resource conditions and competition, designed the questionnaire and distribution, the use of innovative SWOT matrix, through the comparison of the difference matrix, enabling operators to be able to understand the opportunities and threats of the sink itself, advantages and disadvantages, and the external market, and then set B & B to develop competitive strategy and direction of the target.
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Lai, Zi-Shan, and 賴姿珊. "Construction of Purchase Intention Indicators for Bed-and-Breakfast." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/17374486946335225036.
Full textAbstract:
碩士國立臺灣師範大學
工業教育學系
98
Compatriots have more and more requirements and demands about tourism as our quality of life raising. Especially in the management of the bed-and-breakfast. According to the literature and interviews in this study, build up the construction in this research. Finding the original factors in purchase intention and to build up purchase intention indicators level structure by the Fuzzy Delphi Method Then using Analytic Hierarchy Process decided the relative weight value, quantified by the expert questionnaire. Finally investigate the survey of consumer attention. The study construction is divided into three levels, after expert questionnaire we can find the first layer contains the “Management”, “Environmental conditions” and “Design features”. The second layer contains nine indicators of “Price”, “Service quality ”, “B & B quality”, “Operating Characteristics” , “Cultural characteristics” , “Tourist attractions” , “Site accessibility”,“ Spatial characteristics” and “Landscape architecture”. The third layer has 53 purchase intentions of factors. After the second phase of the weight of expert questionnaire, all the experts on the second levels have nine indicators, the top three indicators were “B & B Quality”, “service quality”, “site accessibility”; and the “B & B quality”, “site accessibility”, “space characteristics”, were the primary indicators of the indicator group. Finally, the consumer attention of purchase intention factors to the highest level of the top ten were “B & B environment is clean and health”, “Service attitude”, “Room price”,“The safety of building structures”,“Room reservations convenience”, “Clear directions of B & B”, “The privacy of private space”, “The security of B & B roads”, “ Ventilation ” and “ The distance of B & B and the scenic spots”. The institute will construction of purchase intention indicators for Bed-and-Breakfast, the main purpose construction a general rule of purchase intention indicators for consumers and enterprises, provide B & B enterprises propose purchase intention indicators as a reference for sustainable management.
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Chen, Shih-Hui, and 陳詩惠. "The Research of Market Segmentation of Bed and Breakfast Tourist." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/69834397756809595744.
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碩士中國文化大學
觀光事業研究所
91
The primary goal of this study is to identify segments of B&B tourist based on needs, and to understand what’re different among the groups about demographic, tourist consuming behavior and benefits sough. This study used questionnaires to collected data from B&B tourist in Chingjing and Jofen. Over all, 550 questionnaires were returned, total of 424 useful surveys were obtained, representing a 77.1% response rate. The lodging demand attributes about B&B tourist needs were reduced to nine factors. All the factors name " personal service of the B&B", " travel information and self-privacy ", "food service", "operation of the B&B", “nature and culture activity”, “design and decoration of the B&B”, “room amenities”, “guest-host experience”, and ”Parking and safety”. Two different types of cluster analysis techniques were employed to identify groups of B&B tourist .The five clusters had out of the observations. All the clusters name “facilities concern of B&B segment”, “food of B&B segment”, “experiences and safety segment”, “ Travel information and self-privacy segment”, and “ personal service of B&B segment”. Significant differences among the five groups were found for “marital status”; “education; “age”, “region”, “number of ever gone”, “satisfaction ” and “benefits sought”. These demographic, tourist consuming behavior and benefits sough differences can help operators develop the most efficient strategies.
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Shih, Ming-Chun, and 石名君. "The Study of Quality Accreditation for Taiwan’s Bed and Breakfast." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/18363445083389781076.
Full textAbstract:
碩士亞洲大學
休閒與遊憩管理學系碩士班
96
The two-day weekend has now been present in Taiwan for many years, giving people more leisure time with more emphasis on quality of life. The demand for leisure activities has gradually increased, encouraging the development of various types of leisure and tourism industries. In the rural tourism accommodations market, B&B has transitioned from supplying eating and lodging only to providing better service quality and life style. Because B&B operation is different from hotel management, hotel evolution standards would not be proper to accredit B&B. This research considers many dimensions to sift the indicators adapted for national conditions to establish suitable and applicable accreditation and standards. This study integrates the Modified Delphi Method and Fuzzy Analytic Hierarchy Process Methodology (which consists of four dimensions) to develop performance indicators for bed-and-breakfast operations. The 3 rounds of Delphi questionnaires were mailed to experts in leisure or recreation, innkeepers and B&B administrators to identify the key indicators for developing a complete B&B accreditation framework. The result induced 4 dimensions, 11 sub-performances, and 49 detail indicators to explain the sub-performances. This study measured the performances and factor weights to establish an accreditation framework. The Fuzzy AHP application process was applied to measure the weights. The result shows the weights of the four dimensions as follows: “0.245 of environmental facilities,” “0.286 of management characteristics,” “0.337 of service quality,” “0.132 of community identification.” The sub-performance weight key factors were as follows: “0.191 of theme characteristics,” “0.153 of flesh ware,” “0.112 of interaction.” According the weights and results, this research could provide B&B accreditation and standard operating processes that matched international B&B assessment systems. Moreover, the quality assurance of customer rights protection was identified. Therefore, we can expect to frame a Taiwan B&B brand image for global marketing.
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Chen, Fang-chi, and 陳芳琪. "The Strategy of Bed and Breakfast Operation in Kenting Area." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/65165481153448843997.
Full textAbstract:
碩士朝陽科技大學
企業管理系碩士班
99
Bed and Breakfast industry in Taiwan has long history, which has change people’s travelling style from traditionally follow with agent group to visit alone. Many Bed and Breakfast owners find variety approaches to attract people. They offer what traditional hotel can’t give to distinguish the market although they can’t enroll in as same amount of money as their competitors. By Feb. 2011, a number of 3,588 Bed and Breakfast businessperson has covered Taiwan, it’s important for Bed and Breakfast owner to make their decision. This research takes Kenting as an example to analyze the important factor for B&B industry. Firstly, the study collected materials about B&B with deeply interviewing the local B&B owners who has run their industry for more than 2 years as well as observing the status quo of their industry, and then finished organizing the content of the interview to gain the major operate strategies. According to the investigation, the reason the foundation of B&B in this case includes family factor, encounter chances, business broaden and the intension of enjoying the local life. It can be classified by the operating concept with four types of life experienced, personal specialized, guest oriented and artistic style. B&B owners carry on their houses with their own advantages like special location, the factor of foundation, and the concept of different operating approach. Most of owners think that geographic position, culture, operating concept, online marketing, sufficient invest and other attached services are important factor for B&B’s success. The business strategies of B&B companies in this study depends on their special advantages like location, fund, culture and operating concept, with period time of experiencing, they try to find the best method to run their business.
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WEI, MEI ZHU, and 魏美珠. "The Research of Bed & Breakfast Clustering in Jiji Township." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/rnc7fw.
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碩士國立臺中教育大學
區域與社會發展學系國民小學教師在職進修教學碩士學位班
106
The Research of Bed & Breakfast Clustering in Jiji Township Abstract Jiji Township is located in the central part of Nantou West, the smallest area of the county, the least population of the Township. It is famous for its long history of the railway station and green tunnel. The grassland of the tunnel is divided B & Bs into two parts: the east and the west, most of them are concentrated in Jiji Railway Station and Jiji Ancient Street. Few of them in the west, concentrated in the Longquan Station. The use of GIS point density analysis, search radius of 500 meters, the network value of 300 meters, found that Jiji Township mainly at the junction of Yuying Village, Jiji Village and Wucuo Village in the distribution. Through the Buffer Analysis, the road 100 meters within the scope of 44 hotels, accounting for 83% of the total town of B & Bs. The roads are mainly Bazhangyi Street, Minquan Road and Minsheng Road, for the railway station and the ancient street lively place. To set the railway station as the Buffer Analysis center, there are 52 B & Bs in 4 kilometers within the Buffer area, accounting for 98% of the total town of B & Bs. Jiji B & Bs set the Jiji Railway Station as the center, and the station itself is a collection of railway sightseeing town of retro nostalgia popular attractions. After the 921 earthquake, Jiji organized a lot of activities for the revitalization of sightseeing, and the town was often packed. The accommodation facilities in order to cope with the crowded tourist, and began to build many hotels and guesthouses. After the earthquake, B & Bs sprang up like mushrooms after rain. In 2012, Jiji Township won the glory of Taiwan top ten small tourist town, a variety of activities to attract tourists to visit the town. This is the reason why the B & Bs have been increasing. Jiji Township Cultural Exchange and Development Association and Jiji Township Tourism Image Association were established after the earthquake of 921. The members of the association include B & B industry, educators of food and education, cultural and industrial workers and residents who care about Jiji Township. In order to expand the source, the villagers will collaborate with the nearby town amusement parks, such as the Jiuzu Cultural Village and the Sun Moon Lake Tour Lake, to take the cable car package, the special biological research conservation center tour or other preferential programs. Even if there is no cooperation between the industries, they will still take the initiative to recommend the tourists to visit the scenic spots in the vicinity. They support and help each other. Key words: B & B, Cluster, GIS point density analysis, Buffer Analysis
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Hui, Chen Chih, and 陳稚暉. "A Study on the Consumer’s Evaluation Criteria for Bed and Breakfast." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/97048974809956411793.
Full textAbstract:
碩士亞洲大學
休閒與遊憩管理學系碩士班
96
Abstract In recent years, people have more opportunity to recreate because of the two-day-off per week policy. Therefore, consumers have more kinds of needs, and the way of accommodations changes. People don’t have to live in the hotel or cottage if they go on a tour. Another better choice is “Bed and Breakfast”. According to the data of the Tourism Bureau the Ministry of Communications, there are 2737 Bed and Breakfasts in Taiwan.（October, 2007） The rate of Bed and Breakfast accommodations increases from 4%（2005）to 5.8%（2006）. As a result, “Bed and Breakfast” is very important choice if people have accommodations needs. The before outcom displays B&B market in Taiwai is very competitive, and the consumers have more B&Bs to choose. From some studies of Bed and Breakfasts, in the consumers’ decision-making process, they probably choose some area as their tour spot, and choose some Bed and Breakfasts plans in all Bed and Breakfasts of this tour spot. They have some information sources and factors they think about. This is the first stage. And then, consumers will choose the best plan in these plans they choose by thinking about different causes. This is the second stage. The different decision-making process that are affected by different factors influence the information source of the choosing plan. In the past, there is no this kind of study which probe into probable choosing behavior.This study will also provide Bed and Breakfasts businessman with better marketing strategies, including product, price, marketing channel, and sales promotion. The consumers will be affected by all kinds of the valuation criterias during the whole process of choosing B&B. The study designs 26 valuation criterias and complete questionnaire as the formal questionnaire. From first March to thirty- first May in 2008, we give tourists the formal questionnaires in the tourist service center of Chinjing Veterans Farm in Nantou because the amount of Nantou B&B is number three in Taiwan. Besides, all the tourists we give the formal questionnaires have experiences of staying in B&B. The way of investigation is having interviews with these tourists by oueselves. We give these tourists 350 questionnaires, and receive 300 available questionnaires in return. The study focuses on the consumer evaluation criterias of the different stages and uses t-test on the pair-sampling, and the outcome displays there are apparent differences after the analysis of the two stages in 26 evaluation criterias. There is one point. There is no apparent difference in four evaluation criterias, and the average of the evaluation criterias in the two stages is above 5(key point). This displays these four evaluation criterias are all “important”during the whole choosing process of the consumers. Meanwhile, this also displays these four evaluation criterias are significant points we must pay attention to during the whole marketing process when the B&B proprietors sell their products.
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Yeh, Tzu-Yuan, and 葉子源. "The Impact Analysis of Blog Marketing in Special Bed and Breakfast." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/49432279351126950678.
Full textAbstract:
碩士中原大學
企業管理研究所
96
Abstract The development of technology on Internet causes a new opportunity and style of different competence, and by use of Internet, the strategy of business marketing, methods of exchange, and business models are becoming diversification. The entity and fictitious either will do that corporation focused on making profit maximum. All business activities should be estimated by performance of films. This research investigates influence that enterprise’s performance is worked by marketing of Internet. There are many kinds of marketing methods on Internet, such as email, website, Blog. Blog marketing would be next trend, especially, used by the special B&B（Bed and Breakfast）.Therefore, this research focused on analysis about Blog marketing, contents of Blog marketing affects the performance of special B&B, and then, That special B&B have been different influences if this have information joining of credibility. The research tools are literature collection, investigated questionnaire and factor analysis in the changeable quantity method. The result found different contents of Blog have obvious influence in the performance of special B&B and it influence performance that levels are different. For instance, this research founed that pictures and images of Blog open market awareness and the design of Blog affects customer satisfaction etc.. On the information credibility, it also proves to influence performance with special B&B. When Blog marketing appeals to customers., customers also need a degree belief that offered information on Blog. We could know by the analysis of this research：this research shows that the content of Blog marketing brings business market awareness and customer satisfaction and the belief of Blog information which results from educated knowledge of Blogger, personal experience, and close relationship between customer and Blogger must be established in Blog marketing. Finally, if an entrepreneur like a owner of special B&B can use this research between Blog marketing and the performance of business well as reference of marketing planning, Blog marketing can increase attraction and persuade customer to consume special B&B.
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Chang, Chi-Ying, and 張棋瑛. "A Case Study on Serviced Management of Specific Bed and Breakfast." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/96261582368614727544.
Full textAbstract:
碩士樹德科技大學
經營管理研究所
95
Emphasized on the characteristic of B&B (bed and breakfast), one with the unique competitive advantage, but the competitive advantage lays on the foundation of the environment resources of what it’s got, therefore, has the characteristic and the environment resource’s B&B can have a long run of the business. Taiwan’s B&B origins from the Kenting area, emphasized the characteristic the service, cause the area’s B&B development grow. The service and the commodity essence is different, the characteristic of the B&B service management has its particularity (Li Maoxing & Cai Peizhen, 2001), if manager of the B&B couldn’t grasp to its characteristic of service management, will be restricted regarding to the future development (Chen Qingyuan, 2002). Now we know the importance of the B&B’s characteristic and the service management to dealer. This research’s goal is to discuss the characteristic of the factors of B&B’s service management, and by all factors to analysis the view of what tourists thinks about characteristic of B&B. Using the exploring factor for analysis method, firstly need to talk with the dealers for knowledge of the characteristic and service management of the B&B, according to drafts “the Kuan-Shan-Lien-Chuang characteristic B&B's service management questionnaire” to collect data for tourist responds, extract the characteristic B&B's factors of service management; Explains the tourist background distribution and the traveling state of the descriptive statistics; Using the single factor variance analysis method to discuss the point of view and the difference to characteristic B&B's service management, the object of study has 3 dealers and 235 tourists altogether. The Results include: First, the characteristic B&B’s service management factor (in order): (1) geographical position, (2) garden area characteristic, (3) services, (4) dinning characteristic, (5) information provide, overall achieves 0.9548, shows the questionnaire interior to achieve the uniformity Second, the Kuan-Shan-Lien-Chuang characteristic B&B tourist distribution: Most are “unmarried” or “married, has children”; people that has monthly income below 35000 NT; due to the geography relations most tourist are from the south. Third, the Kuan-Shan-Lien-Chuang characteristic B&B traveling state: Watching the sun set as the major activity; The main traveling member are “family” and “friends”, the results from talking to the dealer match case; The information is introduced by relatives or friends with highest ratio, this demonstrate the importance of oral traditions type propaganda. Fourth, different point of view from tourists to the Kuan-Shan-Lien-Chuang characteristic B&B: Tourists aging and education level in the service management of “garden area special service” the cognition has the remarkable difference. Fifth, tourist travel state difference: The tourist residential time infects characteristic B&B service management’s “service personnel”, “information provides”, “dinning service” has remarkable difference; Different numbers of time from travel, tourist with the service management factors “service personnel”, “the garden area special service” has remarkable difference; The population of tourists that travels together with the service management factors “service personnel”, “provides information service” to have remarkable difference. This research suggests the dealers: First, design a questionnaire and collecting data for opinions from tourists about the service management: For example the tourist and the dealer have the difference point of view to the geographical position. Second, provides information on own initiative: For example tourist with provides information has the lowest score. Third, enhancement of hardware and facility maintenance: due to the restriction in the renewing hardware, so is better with strengthens the service suitably. Fourth, create special dining characteristics. Lastly, improves the service personnel's training and placement.
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莊季錡, Chi-Chi Chuang, and 莊季錡. "The Design and Implementation of Bed and Breakfast Management Information System." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/83298431610826512279.
Full textAbstract:
碩士樹德科技大學
資訊管理系碩士班
99
Recently, along with the development of economics, tourism traveling has become part of our daily lives. However, tourism industry with high expenditure and low income has extremely requirement differences between ordinary and holidays in our country. The numbers of international tourists are not enough to fill the gap in ordinary days. In weekend days, people crowded everywhere and no one in ordinary days. Such situations make the operation of tourism industry become difficult and insufficient factors to invest it make the improvement of tourism investment and operation environment an urgent issue. If we can apply this project on the development of the home stay management system, it will elevate the level, image and additional values of domestic home stay effectively. This project is based upon home stay practitioner and service they can provide with our user friendly interface. Every aspect of the functions it can supply and user interface designs are comply with the necessity and experience as the start point. With enhanced interactive mechanisms to provide deep services and enhanced user experience. This may let the practitioners feel more convenient and much easier to manipulate it. This project is subject to develop one set of the home stay information management system.
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LI, KUN-JI, and 李坤吉. "Investigating Cognitions and Attitudes toward Fire Safety in Bed and Breakfast." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/r58926.
Full textAbstract:
碩士亞洲大學
休閒與遊憩管理學系碩士在職專班
105
Nowadays people pay attention to leisure and tourism quality, Accommodation has become an indispensable link to tourism quality. Bed and breakfast is a kind of accommodation. Fire safety of bed and breakfast that cannot pass the firefighting regulation become the main problem for the illlegality of bed and breakfast. Due to prior attention to fire safety can avoid life and property damage. The purpose of this study is to investigate people’s of cognitions and attitudes toward fire safety in bed and breakfast. A random sampling of self-administered questionnaires was used to investigate the Taichung citizens with the ages over 18 year-old in February 15 to March 1, 2017. Three hundred and twenty Naito residents were selected in this cross-sectional, descriptive study by using a structured questionnaire. Three hundred and two valid data were used to analyze as the results, the valid corresponding rate was 94.4 %. The statistic results were in the followings: 1.The respondents lack the knowledge of bed and breakfast regulation and fire safety. 2.Respondents’ attitudes toward fire safety, they agreed that the government and the owners of bed and breakfast should build a secure environment, but the fire safety is the responsibility of the industry has nothing to do with their own. 3.The less knowledge the respondents received, the more the respondents felt that fire safety was less important than money. 4.The more knowledge the respondents receives, the more the respondents feel the fire safety is important 5.The older the respondents learned, the more knowledge they learned, the more they knew about fire safety. 6.Based on the results of this study, it is recommended those educational authorities, government agencies, the media and related industries, and the people themselves, through the strengthening of fire safety attitude of education and propaganda to reduce the accidents of guest houses and fires.
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Lai, Jian-Wei, and 賴建緯. "A Study of Circular Economy, Perspectives of Bed and Breakfast Lodging." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/7w977t.
Full textAbstract:
碩士國立暨南國際大學
管理學院經營管理碩士學位學程碩士在職專班
107
Taiwan's overall society has moved from the past natural economic and agricultural society to the linear economy industrial society and the service society. It has begun to reflect on the economic activities, local employment, environmental ecology, and energy autonomy because of resource shortages or climate change. The goal of a symbiotic society of economic development model is to work hard to establish.. Based on the fact that tourism development is an industry that consumes resources extremely, we can't help but think about the nature of Taiwan B&B industry has to include the development of products, activities, services, field, and complete experiences. Do industry professionals of B&B industry understand the impact of Taiwan's industry? What kind of circular economy is responding to the consumption and squandering of linear economy industrial society and service society? What is the core connotation of Taiwan's "circular economy"? Why does Taiwan need a circular economy? How is Taiwan doing circular economy now? How should Taiwan make a circular economy in the future to achieve sustainable industrial development? This research object is aimed at the current full-time B&B practitioners who use their own extra rooms. First, the researcher is looking for friends in the homestay industry that the researchers are familiar with, and through the industrial social network of the respondents, and gradually strive for the next interview by snowballing. After contacting and receiving agreement, they were interviewed on the spot. At the end of the study, there were a total of 10 cases for the study. In addition to thinking about resources, products, services, fields, stories and experiences, this study compares the differences and answers between the interview questions and the answers in the research questions of the B&B practitioners and another research garden restaurant. To make Taiwan's B&B industry competitive, we must think about resources, products, services, fields, stories and experiences in response to the industry's leaping and upgrading. We must actively attach importance to and promote the development of software, and face the rise of the world's latest circular economy. In hardware construction, we must provide services such as environmental characteristics shaping, high-quality water use, and thorough greening, to create a strong, long-lasting and environmentally-friendly high-quality hotel environment for tourists. Recycling in the circular economy is the construction of the system in the operation mode of the B&B. It requires the input and output of relevant resources such as capital, manpower, professional and regulatory time. It is difficult for one B&B to promote it alone, but it can use the product, the concept and design of the service to influence the behavior of consumers, and integrate the circulation system of the middle and lower reaches of the community in tandem, to achieve the purpose of circular economy. Although the circular economy of the B&B industry is based on environmental benefits, it must have economic incentives to drive the circulatory system. The circulatory system must consider the consumer habits, system design and industrial chain status. The circulatory system is to re-create the most suitable, not concerned about whether there is the best way.
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LU, LI-TING, and 盧俐廷. "Measuring Consumers’ Bed & Breakfast Preference by Hierarchical Bayes Conjoint Analysis." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/323h6h.
Full textAbstract:
碩士東吳大學
企業管理學系
107
Airbnb innovative business model, attracting a lot of people use. Today, B&B develop into an important industry, there are some investors see opportunities of B&B industry, go abroad to operate B&B, and published by Airbnb. Will consumers have different preferences for B&B in different tourist destinations? Past the research of product attribute preference about B&B, its research scope is limited to Taiwan, or will more focus on city in Taiwan, there is no area will spread to other countries, and sharing economy extends regulation problem, is also a public concern, the safety of B&B legitimacy is a factor for consumers to choose B&B? In view of this, this study will use Hierarchical Bayes Conjoint Analysis to estimate the preference coefficient of personalization for explore the preference of the people to B&B. Furthermore, the characteristics of different groups are studied by using tourist sites as prior market segmentation and post market segmentation, and further in-depth discussion and suggestions. In this study, 152 questionnaires were collected from domestic tourism and 137 questionnaires from overseas tourism. The results show that: (1) convenience and service are significantly different among two groups. (2) according to the attribute importance scores can infer, domestic sample attributes in order of preference is: price, sanitary environment and service, and abroad are: price, the legitimacy of B&B, convenience. (3) the results of sample based on domestic and abroad can be divided into: low involvement, high involvement and care about quality, careful calculation. Care about quality group for B&B is unfamiliar, slightly lower for price sensitivity, also care about the legitimacy of B&B. Careful calculation groups to have B&B experience for the highest percentage of other groups. Low involvement group with family members or relatives out most often, B&B operators can be obtained by legal license and tidy environment to attract this group. High involvement group again for going of B&B to the highest, the familiar groups for B&B industry, for the various attributes of preference. The analysis methods and results of this study can be used as reference for B&B operators and research scholars in related fields.
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Hsu, Yu-Ya, and 許毓雅. "A Research on Business Strategy of Bed &Breakfast in LiuquiShiang." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/68050690636298359097.
Full textAbstract:
碩士亞洲大學
國際企業學系碩士在職專班
103
The bed & breakfast industry in Liuqui Shiang, Pingtung County, has been booming and the competition has become more and more fierce thanks to the great efforts made by Dapeng Bay National Scenic Area to promote Liuqui Shiang. It’s the most important task for the managers to find out the business strategy favorable to their own bed & breakfast business. This research goes deep into the interviews to collect data for analysis. It’s found that: (I)The new “bed & breakfasts” in recent ten years have been established with an independent investment of over 8 million NT$. (II) The room occupancy exceeds 90% during holidays whether in the low season or peak season and is less than 40% in ordinary days. (III) The bed & breakfasts are operated by the owners themselves and employees are only hired when they are short of hands. (IV) The main customers are office workers of middle age and their families and friends from North Central. The facilities, price, the content of package tour, location and traffic of the accommodation are main factors that they consider. (V) The main marketing modes of the owners are online evaluation and word of mouth from old customers. (VI) Whether the number of customers is large or small, themanagers keep maintaining a high service level and quality. (VII) At present, land categoryunconformity, land being owned by more than one person, troublesome land division and tedious formalities are the reasons why most bed & breakfasts are illegal.
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Wang, Hsiao-Chi, and 汪小琪. "A Study on Behavioral Intention of Lodging at Bed & Breakfast." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/84465038304486629646.
Full textAbstract:
碩士高苑科技大學
經營管理研究所
102
Bed & Breakfast(B&B) industry had been growing increasingly. Managers of B&B have to attract customers in market competition. Based on the Theory of Planned Behavior(TPB), this study analyzed suctomers’ behavioral intention(BI) of lodging at B&B. Factor analysis, cronbach’s α, t-test,one-way analysis of variance(ANOVA) and structure equation modeling (SEM) were used. The results indicated that: 1. The model of this study could explain customer’s behavioral intention of lodging at B&B; 2. All the dimensions of TPB, Attitude toward the Behavior(AT), Subjective Norms(SN) and Percevied Behavioral Control(PBC), had positive and significantly influences on BI, while PBC had the highest influence on BI; 3. Personal Relation Benefits(PRB) had a higher influence on AT than Social Relation Benefits(SRB); 4. Primary Group(PG) had a higher influence on SN than Secondary Group(SG); 5. Facilitating Condition(FC) had a higher influence on PBC than Self-Efficacy(SE). This study suggested that managers of B&B should to dispose more resources on facilitating conditions to increase customer’s behavioral intention of lodging at B&B most.
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YU, MEI-LIN, and 游美玲. "Construction and Evaluation of Performance Indices for Bed and Breakfast Organizations." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/27685463178945212859.
Full textAbstract:
碩士亞洲大學
休閒與遊憩管理學系碩士在職專班
99
Bed and breakfast ( B&B) industry is flourishing in Taiwan. Through the organization of unions and associations, many B & B groups do the exchange of experiences in business management, and share related resources to improve their service quality and upgrade their competitiveness. According to the survey of Tourism Bureau in Taiwan, there are 17 B & B non-official associations. These associations are founded under the principle of service and non-profit making. Under the insufficiency of funds and the shortage of enough human resource, the effectiveness and performance of these associations are not as good as their members have originally predicted and expected; consequently, this unsatisfying anticipation gradually leads to the low participation of most members, and even worse, it causes some members to quit from the associations. In addition, under the competition from other tourism organizations, B & B industry confronts more pressure; consequently, the members of the associations are shrinking, it might finally lead to the disintegration of the associations due to undesirable management and performance. The existence of associations for B & B groups is very essential. The associations not only can promote the quality of the management, but also can help bridge the communication between the government and B & B groups. Therefore, how to meet the requirements and demands of B & B groups, how to satisfy association membership with needed services, and how to attract more B & B owners to join the associations to keep continuing development of the organization has become an essential and imperative issue. Checking from the past literature review, we found the related studies on B & B groups’ organization are few. Therefore, this research sampled from members of “Taiwan Rural Accommodation Association” that was the first established National B & B groups’ organization in Taiwan. Based on the theories of non- profit organizations and collecting data from past literature, the appropriate evaluation criteria and scale to B & B groups’ performance have been developed and induced. Through the questionnaires and IPA method (importance - performance analysis), we also explore the membership’s satisfaction and emphasis on the evaluation criteria and scale to the overall performance and efficiency of the organization. In this research, there are mainly five domains that were used as the criteria to assess B & B associations. These five domains respectively are “Administrative Service Ability,” “Marketing Effectiveness in Travel Fair,” “Social Activity Skills,” “Membership’s guidance and assistance,” and “ Extra Resources from the External.” Among these domains, we find association members play importance on the domain of “Administrative Service Ability” most, and the domains on “Administrative Service Ability” and “Extra Resources from the External” are the most satisfying. “The Principle and Enthusiasm of the Director,” “The Professional Level of the Secretariat,” “The Service Attitudes of the Secretariat,” “The Administrative Efficiency of the Secretariat,” “Holding Related Instructions and Trainings on B & B running,” and “The communication and Interaction with the Governmental Bureaus,” are the important indexes that most membership pays highly attention and care. This research can be a very effective reference for B & B groups on upgrading and evaluating their management performance.
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Lan-Fang, Chang, and 張蘭芳. "An Analysis of Bed and Breakfast Safety And Health Management for Taiwan." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/09807219449881615559.
Full textAbstract:
碩士亞洲大學
經營管理學系碩士在職專班
97
Abstract Goal of this research is to discuss the assessment of diet, accommodation, environment, current survey and effects from different manage types. First of all, from the aspect of diet to probe how they value food and beverage. Moreover, from the aspect accommodation to understand how they put hardware and facilities into practice. Besides, from the aspect of travel environment to probe how they value the natural and humanistic environment nearby. Last, from the aspect of management to probe how they put management system into practice. By means of these four aspects, we not only have the evaluative basis of bed and breakfast industry current safety and health in our country, but also anticipate to promoting the entire quality from their difficulties that we discovered from our research. The findings of this study：（1）china bed and breakfast style of "landscape bed and breakfast" main, followed by "traditional architecture, bed and breakfast" to "hot springs bed and breakfast" at least.（2）bed and breakfast operated by domestic capital in order to "200 million or more,"as the most in order to "100 million or more, -150 million" at least.（3）bed and breakfast industry, the monthly turnover to "20 million or less" as the most, to "100 million or more" minimum.（4）bed and breakfast industry, the number of tourist accommodation to "less than 20" as the most, with "50 or more people" have the least.（5）bed and breakfast restaurant to accommodate a maximum number of "15 - 20 people" and for a maximum, with "10 -15 people" and were the least.（6）bed and breakfast industry, the number of staff to "1 - 2 people" and for a maximum, with "10 - 15 people" and were the least.（7）in the safety and health status, the bed and breakfast operators are on the dining environment, daily cleaning work and this bed and breakfast provided supportive of clean utensils are the highest.（8）management of domestic bed and breakfast in the business, all the provisions of the insured public accident liability insurance, but on a regular basis to view their place of business of the electrical use of safety is still to be strengthened.（9）domestic bed and breakfast has been set up barrier-free environment for consumer use.（10）bed and breakfast found that visitors suffering from disease or accidental injury emergency situations when immediate assistance for medical treatment, but for the fire response time of the disposal of the more unfamiliar.this study concludes with the government, the industry pairs, the proposed bed and breakfast industry, health and safety management to improve the status of the recommendations.
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Yu, Hui-Ting, and 余惠亭. "Service Quality,Customer Satisfaction and Behavioral Intention in Bed and Breakfast Industry." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/64559585944662251828.
Full textAbstract:
碩士義守大學
管理學院碩士班
98
The primary purpose of this study is to examine the relationships between service quality, consumer satisfaction and behavioral intention in Bed and Breakfast industry (i.e., B & B). The second purpose is to examine the appropriateness of HOLSERV in B & B, and the third purpose is to make empirical contribution to the industry. With systematic sampling method, 302 valid questionnaires were collected from consumers who have stayed in legal B&B in Kenting (response rate=60%) during February of 2010. Data was analyzed using SPSS through descriptive statistics, item analysis, factor analysis, cronbach’s alpha test, and regression analysis. The result shows service quality, which is reliably measured, are consist of three factors, including empathy, reliability and responsiveness. The behavioral intention is divided into recommendation intention and complain intention. Among the three factors of service quality, only “reliability” has significant effect on overall satisfaction and recommendation intention. In addition, the relationship between service quality and recommendation intention is mediated by overall satisfaction. Emperial contributions were made and suggestions were recommended for further research.
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CHIEN, TSAO WEN, and 曹文建. "Research Experience Guest Bed and Breakfast buffet line Case Western in Tainan." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/suyeqb.
Full textAbstract:
碩士國立臺東大學
公共與文化事務學系
104
People arrange their own domestic trip during weekend, and tend to stay at local B&B, where they can have verity choice, lower price and enjoy local culture. Though the west-central section of Tainan City is the smallest section, but the historical sites and gourmets are the main attraction for tourists. We want to know what kind of stay experience those remodeled old house or B&B can offer to traveler and what is the main factor that traveler choose the accommodation. Start with literature review and variety of data collection to understand the B & B, self-serve traveler and stay experience related results in previous studies. Followed, interview with self-serve traveler, who stay overnight at the B&B that located at west-central section of Tainan to find out their stay experience. We found that respondents in this interview consider that reasonable price and convenient transportation of B&B is relatively important than other factors. Travelers believe higher price they paid can receive relatively better service. When respondents choose to stay at remodeled old house or B&B with special design, they think it’s worthy to pay more to get a unique stay experience. Though the design of building is the first impression of traveler to B&B, but the environment and attitude of owner can also affect the traveler’s stay experience. Then use the Strategic Experiential Models (SEMs) to analyze the respondents’ stay experience. For future studies, it is recommended to conduct more interviews and combined with statistic data to expand the number of samples. Through interviewing, the traveler's responds and real reaction can be seeing clearly. A simple visit to the B&B that mentioned by respondents can understand the actual situation in their answer.
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Tsai, Chia-Yen, and 蔡佳燕. "The Influence Factors on Visitor Behavior Intentions in Bed & Breakfast Accommodations." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/64224892032727887453.
Full textAbstract:
碩士南台科技大學
休閒事業管理系
95
Literature reviews, qualitative interviews with Bed and Breakfast owners and visitors form the base of developing the survey instrument. Data was collected from 495 visitors in nine target B&Bs, and 413 usable responses were received, which accounts for 83.43% of valid rate of return. Various statistical methods, including descriptive analysis, item discrimination analysis, exploratory factor analysis, canonical correlation analysis, multiple regression, t-tests, and one-way analyses of variance（ANOVA）were performed to answer the study research questions. Following are the findings that emerged from the present study： 1.The experiences dimensions of “feel experience” most significantly influence dimensions of “quality”, “emotional response”, “monetary price”, and “lodging reputation”. “Act experience” dimension most contribute to behavior price. 2.The experiences dimensions of “feel experience” most influence respondents’ revisit intentions. “Act experience” dimension most contribute to respondents’ recommendation intentions. 3.“Emotional response” most influence respondents’ revisit intentions. “Lodging reputation” dimension most contribute to respondents’ recommendation intentions. 4.Perceived value of a service partially mediate the relationship between the “lodging experience” dimension and revisit intentions. Perceived value of a service dimensions of “monetary price”, “behavior price”, and “reputation” fully mediate the relationship between the dimensions of “relate experience”, “think experience” and recommendation intentions. 5.The respondents’ age, an education background, the number of people, times of visiting are the demographic and expenditure characteristics that significantly influence their perceptions regarding the agreement of lodging experience. 6.The respondents’ age, an education background, personal average monthly income, residing area, the number of people, times of visiting are the demographic and expenditure characteristics that significantly influence their perceptions regarding the agreement of perceived value of a service. 7.Times of visiting are the expenditure characteristics that significantly influence respondents’ perceptions regarding the agreement in behavior intentions.
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Lu, Hsing-An, and 呂幸安. "Study on the Service Quality of Kinmen Minnan Building Bed & Breakfast." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/7nw7a4.
Full textAbstract:
碩士國立高雄餐旅大學
餐旅研究所在職專班
107
Tourism industry is the backbone of the local economy in Kinmen. This present study aims to explore tourists’ awareness towards the service quality of a local bed and breakfast with southern Fujian style for the promotion of the local food and tourism industry. To fully understand the importance and satisfaction of service quality of tourists with various backgrounds, the IPA Model (Importance-Performance Analysis Model) was adopted to investigate the factors which led to the success of aforementioned bed and breakfast and its needs for improvement. A total of 660 questionnaires were distributed with purposive sampling technique. After all questionnaires were collected and examined, 551 copies were effective and overall response rate was 84%. The collected data was analyzed by descriptive statistics, independent sample t-test, ANOVA and the IPA Model. Results of this study show that: 1. Tourists have a medium to high level of awareness on the importance of the service quality of this genre of bed and breakfast. 2. Tourists are generally satisfied with service quality of this genre of bed and breakfast. 3. Significant differences in the importance of the service quality are found to exist in tourists with different backgrounds. 4. Significant differences are also discovered in tourists with various backgrounds towards the service items and satisfaction of this genre of bed and breakfast. 5. “Reliability”, “Guarantee” and “Carefulness” are the three key factors for being successful. 6. Tourists of different ages, occupations and places of residence provide suggestions for immediate improvements on the service quality in all aspects of this genre of bed and breakfast. The research results can be used as a reference for improving the operations of the bed and breakfasts of southern Fujian style to enhance its quality and provide a more comfortable and satisfying accommodation to tourits.