Dissertations / Theses on the topic 'Behavior experiment'
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MacDonald, Myles R. "A New Experiment on Rational Behavior." Scholarship @ Claremont, 2011. http://scholarship.claremont.edu/cmc_theses/133.
Full textMohr, Sascha Janina. "Costly signaling and generous behavior." Thesis, University of Edinburgh, 2012. http://hdl.handle.net/1842/6278.
Full textGisches, Eyran Jacob. "Information Effects on Group Behavior in Networks." Diss., The University of Arizona, 2010. http://hdl.handle.net/10150/195878.
Full textIsabella, Giuliana. "Hedonic and utilitarian purchases and construal level theory in the perception of justice and price fairness: behavioral and physiological perspectives." Universidade de São Paulo, 2015. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-30092015-111840/.
Full textOs consumidores tomam decisões de compra frequentemente, envolvendo produtos hedônicos e utilitários. Em geral, o consumo hedonista está relacionado com diversão, prazer, excitação, fantasia, prazer sensitivo até mesmo experienciar a compra. Por outro lado, o consumo utilitário está relacionado com as necessidades ou produtos instrumentais e funcionais. Estudos em psicologia têm mostrado que os processos de captação das informações para o entendimento das palavras e imagens são diferentes. Já que os pesquisadores de marketing empregam os dois tipos de estímulos em seus estudos, é importante testar como as diferentes formas de estímulos podem influenciar o comportamento do consumidor. Desta forma, esta dissertação buscou verificar a influência de diferentes formas de apresentação dos produtos (por figuras e palavras) hedônicos e utilitários na percepção de justiça e na justiça de preços, e seu mediador (raiva) com base na teoria de construal level quando existe uma mudança de preço pago pelo consumidor. Como preços discriminatórios é uma prática amplamente utilizada no mercado, é relevante entender como os consumidores percebem e reagem em situações de mudança (aumento ou diminuição) de preços. Com base neste contexto, dez hipóteses com subitens foram desenvolvidas. Estas foram testadas por meio de estudos comportamentais ou fisiológicos. Os dados fisiológicos foram coletados por meio de eletrocardiograma, condutância da pele e eletromiografia. As análises de dados foram realizadas com análise de variância (ANOVA), análise de covariância (ANCOVA), e equações de estimação generalizadas (GEE). Os principais resultados desse estudo foram que quando o estímulo foi a apresentação de produtos por figura (baixo nível de interpretação), e quando os consumidores pagaram mais que outras pessoas, em compras de produtos utilitários, eles perceberam a situação como menos justa e o preço mais injusto quando comparados a compras de produtos hedônicos. Entretanto, em apresentações de produtos por palavras (alto nível de interpretação), a percepção de justiça, de justiça de preço, percepção de valor e de intenção de recompra foram menores quando os produtos eram utilitários comparados aos produtos hedônicos. Em relação às análises fisiológicas, foram testados os produtos e a forma de apresentação quanto a sua atenção, excitação e valência. Ao estudar os diferentes tipos de compra hedônicas e utilitárias e as propriedades afetivas e cognitivas dessa compra, verificou-se que a raiva evocadas pelos consumidores na situação de preço mais elevado é um mediador da percepção de justiça de preço. Esta dissertação contribui para a compreensão das avaliações de produtos em situações de pós-venda, ao contrário da maioria dos estudos da literatura que focam no processo de escolha de um produto. Para o mercado, este estudo faz importantes contribuições ao mostrar que a forma como o produto é exposto (com palavras ou imagens) influencia na percepção de justiça quando os consumidores percebem que preços discriminatórios estão sendo praticados.
Bashaw, Meredith Joy. "To hunt or not to hunt? : a feeding enrichment experiment with captive wild felids." Thesis, Georgia Institute of Technology, 2000. http://hdl.handle.net/1853/28558.
Full textJeggle-Engbert, Linda [Verfasser]. "Changing dentists’ carious tissue removal behavior: Qualitative study and behavioral change simulation experiment / Linda Jeggle-Engbert." Berlin : Medizinische Fakultät Charité - Universitätsmedizin Berlin, 2019. http://d-nb.info/1202043062/34.
Full textLanghammer, David. "On the chromogenic behavior of tungsten oxide films : A cryogenic experiment." Thesis, Uppsala universitet, Institutionen för kemi - Ångström, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-263554.
Full textChangeau, Donald. "Citizenship and Constructing Sense in Voting." Thesis, Georgia Institute of Technology, 2004. http://hdl.handle.net/1853/5262.
Full textTan, Xin. "Hydro-mechanical coupled behavior of brittle rocks." Doctoral thesis, Technische Universitaet Bergakademie Freiberg Universitaetsbibliothek "Georgius Agricola", 2014. http://nbn-resolving.de/urn:nbn:de:bsz:105-qucosa-131492.
Full textMcNabb, Lucas. "‘NUDGING’ ENVIRONMENTALLY FRIENDLY BEHAVIOR? EXPERIMENTS ON RECYCLING AT UPPSALA UNIVERSITY." Thesis, Uppsala universitet, Statsvetenskapliga institutionen, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-324717.
Full textRose, Susan L. "Essays on almost common value auctions." Columbus, Ohio : Ohio State University, 2006. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1149185948.
Full textFerm, Robert. "Investigating the impact of nudging on customers’ behavior : A retail store experiment with IoT devices." Thesis, Karlstads universitet, Handelshögskolan (from 2013), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-84605.
Full textYeau, Kyong Yun. "EXPERIMENTAL, ANALYTICAL AND THEORETICAL INVESTIGATION OF CORRUGATED METAL CULVERT BEHAVIOR." The Ohio State University, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=osu1267980162.
Full textMüller, Julia, Christiane Schwieren, and Florian Spitzer. "What Drives Destruction? On the Malleability of Anti-Social Behavior." WU Vienna University of Economics and Business, 2016. http://epub.wu.ac.at/5343/1/wp238.pdf.
Full textSeries: Department of Economics Working Paper Series
Przemeck, Judith. "Personnel economics, incentives and human behavior /." [Bonn] : [s.n.], 2009. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017381917&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.
Full textXue, Hong. "Three Essays on Consumer Behavior and Health Outcomes: An Economic Analysis of the Influence of Nutrition Information and Knowledge on Food Purchasing Behavior and the Impacts of Primary Care Givers Parenting on Childhood Obesity." Diss., Virginia Tech, 2010. http://hdl.handle.net/10919/38592.
Full textPh. D.
Schuhr, Alexander. "Regulation of choice behavior : an experiment investigating the hypothesis that people bundle sequences of expected rewards." Doctoral thesis, University of Cape Town, 2015. http://hdl.handle.net/11427/15696.
Full textZHANG, LEI, and XI YOU. "The Choice of STIGA Table Tennis Blades : Evidence from China." Thesis, Högskolan Dalarna, Nationalekonomi, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:du-4879.
Full textCabaniss, Amy Dyer. "Message Matters: Application of the Theory of Planned Behavior to Increase Household Hazardous Waste Program Participation." Antioch University / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=antioch1414697787.
Full textRypl, Rostislav, Miroslav Vořechovský, Britta Sköck-Hartmann, Rostislav Chudoba, and Thomas Gries. "Effect of twist, fineness, loading rate and length on tensile behavior of multifilament yarn." Saechsische Landesbibliothek- Staats- und Universitaetsbibliothek Dresden, 2009. http://nbn-resolving.de/urn:nbn:de:bsz:14-ds-1244041881719-95100.
Full textHinnant, Lynne Celeste. "The trust experience from the truster's perspective a theoretical discussion and experiment /." Related electronic resource: Current Research at SU : database of SU dissertations, recent titles available, full text:, 2007. http://wwwlib.umi.com/cr/syr/main.
Full textTeresi, Holly A. "Friending Your Way to Political Knowledge: A Field Experiment of Computer-Mediated Social Networks." Digital Archive @ GSU, 2009. http://digitalarchive.gsu.edu/political_science_theses/29.
Full textGelaye, Ababu A. "UPSCALING OF A THERMAL EVOLUTION EXPERIMENT ON SHREDDED-TIRE MONOFILLS." University of Akron / OhioLINK, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=akron1512762530668535.
Full textLorková, Kristína. "Zvyšování efektivity marketingových aktivit pomocí experimentálních metod." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377409.
Full textKusters, Daniel. "Potencializando os efeitos do goal priming: um estudo experimental sobre a influência de diet reminders e activity equivalent labels na redução do consumo calórico." Universidade de São Paulo, 2016. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-25112016-115755/.
Full textThere is a common understanding that ample availability of high caloric food contributes to an increase in excessive weight and obesity among populations. Considered an epidemic by the World Health Organization (WHO), this health issue has caught the attention of governments and led to the creation of global aims to fight the problem. Excessive weight and obesity not only represent social issues, but also affect individual well-being. Multidisciplinary research in psychology, consumer behavior, nutrition, medicine, and other fields of interest have posited theories trying to explain why individuals-even those aware of the harm-fail to control their weight in certain instances. Based on the theories of goal conflict model of eating behavior and of goal priming, studies have suggested relative success using diet-reminders as a useful situational intervention in reactivating weight-loss goal, as well as suppressing thoughts associated with food pleasure right at the time of consumption for restrained eaters. In another initiative studying the same issue, the British Royal Society for Public Health promoted ample discussion on media regarding the adoption of activity-equivalent labels on food-packaging in order to show consumers how much exercise they needed to burn intaken calories. However, both initiatives have gathered little empirical evidence of their efficiency and researchers are now claiming for more studies on the issue. An experiment using both methods and further advancing knowledge in this field, has been conducted in a laboratory simulating the real set of menu choices available at a well-known fast-food chain. Four experimental types of stimulus (no information given, amount of calories, diet reminders, and activity equivalent labels) were defined and tested on more than five hundred individuals. Using analysis of covariances (ANCOVAs) to reduce the noise of other variables, results have suggested a significant reduction on the amount of calories ordered from the menu due to goal priming effects. Additionally, a new finding suggests activity equivalent labels may potentialize a reduction of calorie-intake in restrained eaters who also exercise regularly. This is the first experiment combining and comparing both types of intervention - diet reminders and activity equivalent labels -, and advancing knowledge regarding the use of goal priming to promote healthy eating behaviors. Furthermore, this study has managerial implications, especially in the form of an insight for public policies regarding decision-behavior.
Kalanick, Julie Lynn. "An Experiment Examining the Relationship of Affect, Equity, and Equity Sensitivity, With Organizational Citizenship Behaviors." Thesis, Virginia Tech, 2006. http://hdl.handle.net/10919/42349.
Full textMaster of Science
Supamatheesiri, Nattavoot. "Immigrants and Swedish citizens An experimental study based on a public good game : A study on the contribution behavior and cooperation of experimental subjects in different immigration situations." Thesis, Karlstads universitet, Handelshögskolan, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-44358.
Full textMirbashiri, Clara, and Linnea Möller. "The Power of Signs : How Recommendation Signs Affect Consumer Behavior at Supermarkets." Thesis, Linköpings universitet, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-172271.
Full textMegersa, Daniel. "Evaluation of sorption behavior of two reactive filter materials using dual column laboratory investigation." Thesis, KTH, Mark- och vattenteknik, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-180281.
Full textMackel, John Vincent. "An experiment in demand management, reduction in resource use using a patient-based behavior modification program for chronic hypertensive patients." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1998. http://www.collectionscanada.ca/obj/s4/f2/dsk2/tape17/PQDD_0007/MQ29010.pdf.
Full textReinaker, Andrew Dennis. "INTERNAL CUSTOMER VALUE CREATION AND COMMUNICATION CHOICES." Diss., Temple University Libraries, 2017. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/465702.
Full textPh.D.
Understanding why organizational stakeholders choose to communicate company-relevant information to others in their network is an area of ongoing interest to both academics and practitioners. This dissertation advances internal marketing literature by conceptualizing employees as internal customers and modeling their communication behaviors as value exchanges. Communication choices were hypothesized to be based on the perceived values of available communication options, deriving influence from both employee internal characteristics and situational variations in the decision context. This framework was applied and analyzed within two contexts. The first essay examined the dynamics of internal customers’ propensity to “blow the whistle” on peer misconduct to organization higher-ups. These studies revealed that employees disclosed or withheld firm-damaging information based on the social and functional value characteristics presented in available communication options. The second essay examined the motivating factors behind front-line employees’ decisions to convey brand information to external customers. These studies showed that employees were driven by factors affecting the perceived intrinsic value of engaging in discussions about the brand topic, as well as the perceived extrinsic value of rewards expected as a result of having such customer interactions. Overall, this dissertation suggests that companies may enable the diffusion of company information by creating conditions that increase employees’ perceived value of engaging in brand communications.
Temple University--Theses
Breshears, Robert Louis. "An Investigation of the Productivity of Information System Helpdesk User Support Professsionals as Impacted by Their Communication Behavior : A Field Experiment." Thesis, University of North Texas, 1996. https://digital.library.unt.edu/ark:/67531/metadc278811/.
Full textHolm, Christian Franz. "Spatial habitat use of young-of-the-year Atlantic salmon (Salmo salar) in response to changing stream discharge and population density : testing the instream flow model concept in a controlled experiment." Thesis, University of Stirling, 2001. http://hdl.handle.net/1893/26677.
Full textZeng, Qiang. "Poromechanical behavior of cement-based materials subjected to freeze-thaw actions with salts : modeling and experiments." Thesis, Paris Est, 2011. http://www.theses.fr/2011PEST1131/document.
Full textWhen subject to freezing/thawing cycles with or without deicing salt, cement-based materials can suffer severe damage, which raises the long term sustainability problem of concrete/mortar in cold regions. Leaving aside the precise fracture mechanics and damage processes in this kind of problem, this PhD deals with the physical and thermomechanical phenomena undergone by cohesive porous solids under freezing, with particular attention to the material properties arising from cement hydration and microstructure development. The present work revisits the poromechanics of freezing porous materials developed by Olivier Coussy. This gives the opportunity to add the effect of the bulk supercooling and of salt in the liquid saturating the porous space.We measured the relation between depressed temperature at the end of bulk supercooling and salt concentration. We then obtained that the contact angle between ice and pore wall by heterogeneous nucleation decreases as salt concentration increases. We showed that the instantaneous dilation at the end of bulk supercooling is related to the pore structure because the latter determines the in-pore ice content. Using the pore size distribution measured by mercury intrusion porosimetry, we estimated the ice saturation degree with temperature and NaCl solution at different concentration through the Gibbs-Thomson equation. We measured the deformation of saturated cement pastes. The poromechanical analyses show that the strains depend on the initial salt concentration and pore structure of our cement pastes. By the same experimental approach on dried cement pastes, we concluded that the porosity (with or without air voids) has significant influence on the thermal expansion coefficient of our cement pastes. We also performed measurements on the deformation of saturated air entrained cement pastes. The results obtained by both experiments and poromechanical analyses under drained and undrained conditions showed that the initial saturation degree in air-voids has significant influence on the deformation curves with temperature
Botkins, Elizbeth R. "Three Essays on the Economics of Food and Health Behavior." The Ohio State University, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=osu149208205990797.
Full textMangus, Dax L. "Reducing Reliance on Supplemental Winter Feeding in Elk (Cervus canadensis): An Applied Management Experiment at Deseret Land and Livestock Ranch, Utah." DigitalCommons@USU, 2011. https://digitalcommons.usu.edu/etd/951.
Full textLu, Chuyuan. "How Cutting the Cost of Using a Bank Affects Household’s Behavior of Remittance Transfers: Evidence From a Field Experiment in Rural Malawi." Scholarship @ Claremont, 2016. http://scholarship.claremont.edu/cmc_theses/1372.
Full textToumi, Mira. "Etude expérimentale de l’impact des incitations et préférences sociales sur les comportements pro-environnementaux." Thesis, Université Côte d'Azur (ComUE), 2018. http://www.theses.fr/2018AZUR0010/document.
Full textIn the context of growing concern for the environmental challenge, the objective of this thesis is to bring some insights on possible links between incentives, social preferences and the environmental context. Chapter 1 is a general introduction. Chapter 2 provides a survey of the experimental research disciplines studying Pro-Environmental Behavior both in the discipline of Economics and Psychology. Thanks to a thematic inventory of the published experiments, we identify the main determinants of Pro-Environmental Behaviors investigated in economics and psychology. Moreover, we provide a statistical description of studies evolution in time. Chapter 3 adapts a public good game to waste management issue. In the context of greenhouse gases emissions reduction, policy makers design different types of incentives to act on individual behaviors. In the experiment, the players have to cooperate in order to reduce the cost of waste sorting treatment. We compare the impact of a sanctioning tax with the impact of a nudge in the form of a third party advice. Results show that advice, sanction and the threat of sanction significantly increase cooperation, with a stronger disciplinary effect for the applied sanction. Chapter 4 considers the nature of individuals' preferences expression, namely a monetary salient effort and an attentional effort. In this chapter we investigate the relation between social preferences and attentional contribution in a pro-social environment. For this purpose, we present a new experiment where subjects have to invest real attention, then we compare a selfish and prosocial incentives. The results show that both incentives increase allocated attention. Moreover, in contradiction with economic theory, we find that subjects' social preferences failed to explain attentional contribution in pro-social environments
Bienenfeld, Jason Michael. "Consumer Willingness to Pay for Organic, Environmental and Country of Origin Attributes of Food Products." The Ohio State University, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=osu1396017355.
Full textIsabella, Giuliana. "The influence of emotional contagion on products evaluation." reponame:Repositório Institucional do FGV, 2011. http://hdl.handle.net/10438/8195.
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Emotional Contagion is the mechanism that includes mimicking and the automatic synchronization of facial expressions, vocalizations, postures, and movements with another person and, consequently, convergence of emotions between the sender and receiver. Researches of this mechanism conducted usually in the fields of Psychology and Marketing tends to investigate face-to-face interactions. However, the question remains to what extent, if any, emotional contagion may occur with facial expressions in photos, since many purchase situations are brought on by catalogues or websites. This thesis has the goal to verify this gap and, in addition, verify whether emotional contagion is more common in females than in males as stated in previous studies. Emotions have been studied because it is intuitively apparent that emotions affect the dynamics of the interaction between a salesperson and customers (Verbeke, 1997); in other words, emotions may significantly affect consumer behavior. Therefore, this thesis also verified whether the facial expressions that transmit emotions could be associated to product evaluations. To investigate these questions, an experiment was done with 171 participants, which were exposed to either smiling (positive emotion) or neutral advertising. The differences between the individual advertisements were limited to the facial expressions of figures in the advertisements (either smiling or neutral/without smiling). One specialist and two students analyzed videotaped records of the participants’ responses, and found that participants who saw the positive stimulus mimicked the picture (smiling back) confirming the Emotional Contagion in Photos (the first hypothesis). The second hypothesis was to analyze if there is difference based in gender. The results demonstrated that there is not a significant difference between genders; female and male equally suffer Emotional Contagion. The third hypothesis was related to whether the positive emotions vs. neutral emotions acquired from the positive facial expression in the photo are associated to a positive evaluation of the product also displayed in the photo. Evidences show that the ad with a positive expression could change more positively the attitude, the sympathy, the reliability, and the intention of purpose of the participant compared to those who were exposed to the neutral condition. Therefore, the analysis concludes that the facial expressions displayed in photos produce emotional contagion and may interfere on the evaluation product. A discussion of the theoretical and practical implications and limitations for these findings are presented.
Dang, Wengang. "Shear behavior of plane joints under CNL and DNL conditions: Lab testing and numerical simulation." Doctoral thesis, Technische Universitaet Bergakademie Freiberg Universitaetsbibliothek "Georgius Agricola", 2017. http://nbn-resolving.de/urn:nbn:de:bsz:105-qucosa-227649.
Full textOlsen, Erik Charles Buck. "Modeling Slow Lead Vehicle Lane Changing." Diss., Virginia Tech, 2003. http://hdl.handle.net/10919/29889.
Full textPh. D.
Mantovani, Marco. "Essays in forward looking behavior in strategic interactions." Doctoral thesis, Universite Libre de Bruxelles, 2013. http://hdl.handle.net/2013/ULB-DIPOT:oai:dipot.ulb.ac.be:2013/209492.
Full textIn the first essay, we present a general out-of-equilibrium framework for strategic thinking in sequential games. It assumes the agents to take decisions on restricted game trees, according to their (limited) foresight level, following backward induction. Therefore we talk of limited backward induction (LBI). We test for LBI using a variant of the race game. Our design allows to identify restricted game trees and backward reasoning, thus properly disentangling LBI behavior. The results provide strong support in favor of LBI. Most players solve intermediate tasks - i.e. restricted games - without reasoning on the terminal histories. Only a small fraction of subjects play close to equilibrium, and (slow) convergence toward it appears, though only in the base game. An intermediate task keeps the subjects off the equilibrium path longer than in the base game. The results cannot be rationalized using the most popular models of strategic reasoning, let alone equilibrium analysis.
In the second essay, a subtle implication of the model is investigated: the sensitivity of the players’ foresight to the accessibility and completeness of the information they have, using a Centipede game. By manipulating the way in which information is provided to subjects, we show that reduced availability of information is sufficient to shift the distribution of take-nodes further from the equilibrium prediction. On the other hand, similar results are obtained in a treatment where reduced availability of information is combined with an attempt to elicit preferences for reciprocity, through the presentation of the centipede as a repeated trust game. Our results could be interpreted as cognitive limitations being more effective than preferences in determining (shifts in) behavior in our experimental centipede. Furthermore our results are at odds with the recent ones in Cox [2012], suggesting caution in generalizing their results. Reducing the availability of information may hamper backward induction or induce myopic behavior, depending on the strategic environment.
The third essay consists of an experimental investigation of farsighted versus myopic behavior in network formation. Pairwise stability Jackson and Wolinsky [1996] is the standard stability concept in network formation. It assumes myopic behavior of the agents in the sense that they do not forecast how others might react to their actions. Assuming that agents are perfectly farsighted, related stability concepts have been proposed. We design a simple network formation experiment to test these extreme theories, but find evidence against both of them: the subjects are consistent with an intermediate rule of behavior, which we interpret as a form of limited farsightedness. On aggregate, the selection among multiple pairwise stable networks (and the performance of farsighted stability) crucially depends on the level of farsightedness needed to sustain them, and not on efficiency or cooperative considerations. Individual behavior analysis corroborates this interpretation, and suggests, in general, a low level of farsightedness (around two steps) on the part of the agents.
Doctorat en Sciences économiques et de gestion
info:eu-repo/semantics/nonPublished
Adkins, Jason Michael. "Politics from the Pulpit: A Critical Test of Elite Cues in American Politics." Kent State University / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=kent1531927892623716.
Full textJhunjhunwala, Tanushree Jhunjhunwala. "Essays in Behavioral and Experimental Economics." The Ohio State University, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=osu152388532104035.
Full textBotting, Jennifer Lynette. "An investigation of biases in social learning and social attention in wild vervet monkeys (Chlorocebus aethiops pygerythrus) and captive tufted capuchins (Sapajus apella)." Thesis, University of St Andrews, 2017. http://hdl.handle.net/10023/12260.
Full textGotthard, Real Alexander. "Essays in Behavioral Economics." The Ohio State University, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=osu1429818327.
Full textAlmeida, Tatiane Nunes Viana de. "Intenção de compra de um produto eletrônico e comentários online: um experimento na Internet." Escola de Administração da Universidade Federal da Bahia, 2015. http://repositorio.ufba.br/ri/handle/ri/18896.
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Em um ambiente extremamente competitivo, muitas empresas lançam novos produtos de forma sistemática com o intuito de obter um diferencial perante seus concorrentes. Todavia, o excesso de opções no mercado pode confundir e sobrecarregar o consumidor que deseja adquirir um novo produto. Neste contexto, a comunicação boca a boca online surge como uma forma de superar a assimetria de informação ao descrever os atributos do produto em termos de situações de uso, mensurando sua qualidade sob o ponto de vista do usuário, diminuindo o risco do consumidor. Assim, esta tese tem como objetivo geral analisar empiricamente um modelo téorico, baseado na Teoria do Comportamento Planejado, que relacione a atitude em relação à marca, a confiança na marca, o controle comportamental percebido, a norma subjetiva e intenção de compra de um produto eletrônico, em contextos em que os consumidores se deparam com comentários online positivos e negativos. A influência deste tipo de comunicação boca a boca na intenção de compra, em contextos de baixo e alto envolvimento, também foi verificada. O método de pesquisa adotado foi o experimental, sendo o delineamento estudo de grupo de controle pré-teste/pós-teste, com esquema fatorial 2 x 3. A amostra final válida foi de 690 alunos de IES de Salvador/BA. A abordagem de pesquisa foi quantitativa e foram utilizados métodos da estatística descritiva, análise fatorial, teste t e modelagem de equações struturais para a análise dos dados. Os resultaram comprovaram que os comentários online influenciam a intenção de compra, sendo que o maior efeito foi verificado em relação as informações positivas. Os indivíduos com baixo envolvimento foram mais influenciados pelos comentáriosonline positivos, enquanto que os com alto envolvimento foram mais impactados pelos comentários online negativos. Em relação ao modelo teórico, foi incluído um construto de segunda ordem, denominado fatores motivacionais da intenção de compra, responsável pela maior variação na intenção de compra em todos os modelos analisados. Os fatores de ordem pessoal – confiança na marca e atitude em relação à marca – foram os que apresentaram maior impacto na formação do construto de segunda ordem e também os que, de forma indireta, explicaram a maior variação na intenção de compra em todos os modelos analisados. De uma forma geral, os resultados apontam para a necessidade de as empresas investirem em marcas fortes e confiáveis, dedicando maior atenção às estratégias de comunicação e à manutenção de relacionamentos de longo prazo com seus clientes. Não obstante, ressalta-se que os comentários online não devem ser negligenciados. In an extremely competitive environment, many companies launch new products in a systematic way in order to get a differential to its competitors. However, the excess of options in the market can confuse and overwhelm consumers who wish to purchase a new product. In this context,electronic word-of-mouth appears as a way to overcome information asymmetry in describing the attributes of the product in terms of situations, measuring its quality from the user's point of view, reducing the consumer's risk. Thus, this thesis has the general objective to empirically analyze a theoretical model based on the Theory of Planned Behavior, which relates the attitude toward the brand, trust in the brand, perceived behavioral control, subjective norm and purchase intent of an electronics products, in contexts where consumers are faced with positive and negative online consumers reviews. The influence of this type of word-of-mouth communication in purchase intent, contexts of below and high involvement, was also checked. The research method adopted was the experimental, and the study design pretest control group before-test/post-test with factorial 2 x 3. The valid final sample was of 690 students from Universities at Salvador/BA. The research approach was quantitative and were used methods of descriptive statistics, factor analysis, t-test and structural equation modeling to analyze the data. The result proved that the online consumers reviews influence purchase intent, with the greatest effect it was checked against the positive information. Individuals with low involvement were more influenced by the positive online consumers reviews, while with high involvement were most impacted by the negative online consumers reviews. Regarding the theoretical model, it was included a second-order construct, called motivational factors of intent to purchase, accounted for most variation in purchase intent in all the analyzed models. The factors of personal order - trust in the brand and attitude toward the brand - presented the main contribution to the second-order construct and also those who, indirectly, explained most variation in purchase intent for all models analyzed. In general, the results point to the need for companies to invest in strong and trusted brands, devoting more attention to communication strategies and maintaining long-term relationships with their customers. However, the online consumers reviews should not be overlooked.
HSIAO, YU-SHAN, and 蕭佑珊. "The Experiment Behavior, Engagement, and Concept Comprehension of Grade 7 Students’ Virtual Experiments of Radiation Pollution." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/a7k362.
Full text國立臺灣科技大學
數位學習與教育研究所
105
The main purpose of this study is to understand how learners promote their science concept through experiments to observe learners' experimental behavior and analyze it. 23 seventh grade students when they conducted inquiry using virtual experiments of radiation pollution. Data collected include students using virtual experiment behavior, pre-tests, post-tests that measured knowledge and explanation ability, and the emotional and cognitive engagement survey to identify significant variables that can explain the learning outcomes of students' understanding of the effects of radiation on ecology. The results of this study as follows:(1) There is a significant improvement in the learning outcomes of students' understanding of the effects of radiation on ecology, and the significant variables are "the pre-tests score", "the number of changes in radiation dose", "the number of observed macroscopic changes" and "the number of experiments with control variables". (2) According to past literature, students conducted the experiment with controlled variables is a very important experimental behavior, so "the number of experiments with control variables" as the dependent variable, the other experimental behavior as the explain variables to identify significant variables that can explain the experimental behavior, "the number of experiments with control variables". The results show that the significant variables are "observation of all environmental objects", "the number of changes in radiation dose" and "the number of observed macroscopic changes". (3) Students had postive emotional and cognitive engagement during the virtual experiment activity, but emotional and cognitive engagement are not the significant explained variables of students' understanding of the effects of radiation on ecology.
Chang, Leh-Chiun, and 張樂均. "Experiment on seismic behavior of RC frame with slitted walls." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/sct9n5.
Full text國立臺灣科技大學
營建工程系
107
The literature shows that RC filled walls are effective for improving the strength of earthquake resistance. However, the RC filled walls has problems such as increased structure stiffness, shortened structure period, and poor deformation capability. The wall simulation work during the design is complicated, which makes the engineers ignore the RC filled walls of the unstructured walls. The four-phase study before the study completed the experiment of the interaction between the wallboard and the boundary column between 12 RC pure frames and wall frame structures. There are two important findings: 1. Whether the wall frame can maintain the toughness and flexural behavior after the ultimate strength is related to the shear strength of the column and the wall.When the shear strength of the boundary column is higher than that of the wall, the behavior of the bending frame can be preserved. The crack develops along the interface between the wall panel and the column beam likeㄇ. The degree of the behavior of the bending frame is also positively correlated with the ratio of the shear strength of the column and wall. When the shear strength of the boundary column is smaller than that of the wall, there is no behavior of the bending frame, and the crack develops diagonally, and the wall and the column are destroyed at the same time. For the type of behavior that retains the bending frame. 2. For the type of behavior of retaining the bending structure, if the vertical crack test body on both sides of the wall appears first, the horizontally cracked structure firstly has a more complete anti-bending structure behavior, that is, the seismic behavior is better when the vertical crack occurs first. Therefore, this study carried out three RC wall frame specimens with different column depth and wall thickness ratios. The thickness of the wall at the interface of the column wall was measured by the slotting method to reduce the thickness of the section to control the crack development order, and the wall of the forced column wall interface. The vertical cracks are prioritized to develop a more complete bending and tough frame behavior, improve and maintain the integrity of the toughness and bending structure, and then optimize the seismic behavior of the wall-framed structure.