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Dissertations / Theses on the topic 'Behavioral nudges'

Author: Grafiati

Published: 4 June 2021

Last updated: 26 July 2025

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1

Johan, Egebark. "Taxes, Nudges, and Conformity : Essays in Labor and Behavioral Economics." Doctoral thesis, Stockholms universitet, Nationalekonomiska institutionen, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-113067.

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This thesis consists of four papers summarized as follows. Do Payroll Tax Cuts Raise Youth Employment? We study whether payroll tax reductions are an effective means to raise youth employment. In 2007, the Swedish employer-paid payroll tax was cut on a large scale for young workers, substantially reducing labor costs for this group. Using the variation in payroll taxes across cohorts, we estimate a significant, but small, impact both on employment and on wages. Effects of Taxes on Youth Self-Employment and Income. I examine the link between taxes and youth self-employment. I make use of a Swed

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2

Plonquet, Matthieu. "Three essays on using Nudges in business firms." Thesis, Paris 1, 2019. http://www.theses.fr/2019PA01E062.

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Dans cette thèse, nous utilisons l’approche Nudge pour résoudre des problèmes comportementaux auxquelles les entreprises peuvent être confrontées. Dans le premier chapitre, nous commençons par exposer certains des problèmes que l’économie classique peine à résoudre, puis nous présentons l’approche Nudge et expliquons en quoi elle peut être une alternative efficace. Dans le deuxième chapitre, nous utilisons le Nudge pour changer la formulation d’invitations à participer à des enquêtes sur internet afin d’en augmenter le taux de participation. Nous trouvons que la plupart des Nudges parviennent

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3

Goepel, Nell, Frida Svanhall, and Maira Rahme. "Strategic Recommendations for the Design of Nudges towards a Sustainable Society." Thesis, Blekinge Tekniska Högskola, Institutionen för strategisk hållbar utveckling, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-10419.

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4

Chern, Larissa. "Nudging Towards Social Change: The Application of Psychology and Behavioral Economics in Promoting Responsible Consumption." Scholarship @ Claremont, 2017. http://scholarship.claremont.edu/cmc_theses/1641.

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With workplace disasters in developing countries increasingly in the news, a major question is how to encourage consumers to use corporate social responsibility as a criterion in purchasing. Distinct from environmental concerns, social responsibility is defined here with respect to the humanitarian aspects of corporate practice, including fair wages and working conditions, equitable treatment of the disadvantaged, and restriction of child labor. Although the idea of socially responsible consumption (SRC) was first identified over forty years ago, most recent research on changing consumption ha

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5

Jesus, Wesdra Xavier de. "O último a sair apague a luz: a economia comportamental aplicada ao consumo de energia elétrica da UFG." Universidade Federal de Goiás, 2018. http://repositorio.bc.ufg.br/tede/handle/tede/8575.

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Submitted by Liliane Ferreira (ljuvencia30@gmail.com) on 2018-06-13T12:07:09Z No. of bitstreams: 2 Dissertação - Wesdra Xavier de Jesus - 2018.pdf: 2921100 bytes, checksum: 1110b4feef51462320eddc056496aca2 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5)<br>Approved for entry into archive by Luciana Ferreira (lucgeral@gmail.com) on 2018-06-14T11:00:04Z (GMT) No. of bitstreams: 2 Dissertação - Wesdra Xavier de Jesus - 2018.pdf: 2921100 bytes, checksum: 1110b4feef51462320eddc056496aca2 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5)<br>Mad

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Zarifnejad, Sirwan, and Petra Johansson. "Nudge Management; a way to Motivate Healthier Behavior." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-38067.

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Today, organizations are facing rising costs caused by increased employee sick - leave. A way to motivate employees to choose a healthier lifestyle is for the employer to offer wellness incentives. However, not too many employees are taking advantage of the incentives. According to the Transtheoretical Model of Health Behavior Change (TTM) , people are at different stages in their behavior change process. By knowing their personal obstacles to change, organizations can use nudge management and wellness incentives to help their employees to choose a healthier lifestyle. In order to get some ans

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7

Frerichs, Sabine. "What Is the 'Social' in Behavioural Economics? The Methodological Underpinnings of Governance by Nudges." Edward Elgar Publishing, 2018. http://epub.wu.ac.at/5710/1/Frerichs_2018_What%2Dis%2Dthe%2DSocial%2Din%2DBE_submitted%2Dversion.pdf.

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Behavioural economics builds on psychology rather than on sociology, and on cognitive science rather than the science of culture. The same is true for new behavioural scholarship in the legal discipline, whether this is referred to as 'behavioural law and economics' or 'law and the behavioural sciences'. The result of a one-sided definition of a more realist research agenda in legal scholarship is an impoverished understanding of the 'social'. In Thaler and Sunstein's famous concept of nudging, social conformity appears as a property of the individual, which can be instrumentalized by social n

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8

Berger, Kenneth John. "Saving water in schools: evidence on the use of smart water meters and behavioural insights." Master's thesis, Faculty of Commerce, 2019. http://hdl.handle.net/11427/31407.

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The city of Cape Town suffered a severe water crisis in 2018. At the peak of the drought in South Africa’s Western Cape, a randomised control trial at 105 schools investigated the impact of two behavioural interventions to encourage responsible water usage: detailed water usage data feedback from smart meters, and an interschool competition. Interventions reduced water usage in these schools by 15 to 26%. The information feedback was found to be more effective in reducing night time water use, indicating better water usage by the staff, while the competition was found to be more effective duri

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9

Raineau, Yann. "Défis environnementaux de la viticulture : une analyse comportementale des blocages et des leviers d'action." Thesis, Bordeaux, 2018. http://www.theses.fr/2018BORD0033.

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Cette thèse traite des enjeux environnementaux et sanitaires de l’agriculture sous l’angle de l’économie comportementale. En partant de l’exemple emblématique fourni par la contestation sociale de l’usage des pesticides dans la filière vin, nous montrons pourquoi la réorientation durable du système productif ne peut s’affranchir d’une analyse des arbitrages effectués par les agents économiques. Du côté de la demande, nous mesurons expérimentalement l’effet concurrentiel des certifications (agriculture biologique) et des innovations technologiques (e.g. cépages résistants, réduction des sulfite

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Ogrodnik, Marysia. "An economic analysis of addictive behaviors and drug policy in France." Thesis, Paris 1, 2016. http://www.theses.fr/2016PA01E031.

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L'objectif de cette thèse composée de six articles théoriques et empiriques, est d'identifier les moyens les plus efficaces d'encourager les usagers de drogues – légales et illégales – à adopter des habitudes plus saines en réduisant leur consommation. La première étape consiste à évaluer l’ampleur du problème en mesurant le coût social des drogues (tabac, alcool et drogues illicites) en France en 2010. Malgré les campagnes de prévention massives, la proportion inquiétante des consommateurs de substances nocives, mais surtout, la part élevée de personnes déclarant regretter d'avoir commencé le

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Houlihan, Shea. "Causal mechanisms of choice architecture interventions in alcohol consumption." Thesis, University of Oxford, 2016. https://ora.ox.ac.uk/objects/uuid:ef75f6d0-30a0-4d85-8224-9dfabcaf9b6a.

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This thesis attempts to answer the research question: What are the causal mechanisms for behaviour change undergirding choice architecture (CA) interventions in alcohol use? This thesis is organised along two dimensions: conceptual and empirical. At the conceptual level, this project discusses the application of CA to public policy; the lack of consensus regarding the theory of change underpinning the relationship between CA intervention stimuli and modified behaviour; and the need for clearer understandings of the CA intervention components in relation to other behavioural interventions. At t

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Perjons, Andreas. "Investigating Acceptance Among the Swedish Population Towards Energy-Saving Behavioral Interventions." Thesis, Linköpings universitet, Institutionen för datavetenskap, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-177608.

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Legislation, economic incentives and informational campaigns are traditional tools of government used to exert its influence on citizens. More recently, other behavioral interventions called nudges and boosts have also come into usage to influence behavior. Nudges exploit faults in human decision making, pushing the individual in a direction of a specific choice, hence the name nudge. Boosts instead try to foster existing competences in the individual, effectivizing decision making while still preserving the individual’s own agency. Both nudges and boosts have proved to be cost-effective ways

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Barile, Lory. "Environmental morale : an application of behavioural economics." Thesis, University of Bath, 2014. https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.616874.

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This thesis makes a contribution to that part of the economics literature that explores how behavioural economics can inform environmental economics. Theoretically, the thesis develops the concept of environmental morale. Empirically, the study investigates the role of environmental morale on individuals’ behaviour within two different contexts: recycling participation and intertemporal choices over different goods (i.e., money, environment, and health) and outcomes (i.e., gains and losses). Major objectives of this analysis are: to shed light on how environmental morale interplays with indivi

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14

Nelander, Lif. "Nudge the lunch : a field experiment testing primacy effects using a menu intervention approach in a university cafeteria." Thesis, Uppsala universitet, Nationalekonomiska institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-392280.

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The world is facing a global climate crisis and a collective step towards a more sustainable lifestyle is of importance. Food consumption accounts for a large part of an individuals’ total emissions and as the production of meat generally emits less green-house-gases than that of plant-based alternatives, changing towards a more plant-based diet can be one step to a more sustainable lifestyle. This study outlines a field experiment at a university cafeteria where the menu order was altered by random assignment. It is tested if placing the vegetarian option at the top of the menu has a causal e

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15

Pena, Madeira Gouveia DeCampos Maria Carolina <1991&gt. "At the intersection of Behavioural Economics, Nudging and Regulation: Rethinking the process of nudge design for regulation." Doctoral thesis, Alma Mater Studiorum - Università di Bologna, 2021. http://amsdottorato.unibo.it/9623/1/PhD%20thesis_EDLE_MariaCampos.pdf.

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Alongside the developments in behavioural economics, the concept of nudge was introduced as an intervention able to guide individual behaviour towards better choices without using coercion or incentives. While behavioural teams were created inside governmental units and regulatory authorities, nudging emerged in regulatory discourse, being increasingly regarded as a regulatory instrument that could overcome the disadvantages of other tools. This thesis analyses the viability of incorporating nudges into regulation. In particular, it investigates the implications for regulators of bringi

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16

Cosic, Hana. "Essays in behavioural economics." Thesis, Strasbourg, 2014. http://www.theses.fr/2014STRAB023/document.

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Pourquoi prend-on ou non des risques ? Pourquoi ne recycle-t-on pas davantage ? En situation d'incertitude, quels prix immobiliers peut-on anticiper ? Pour d'éventuelles explications et pronostics concernant ces questions, les principes d'économie comportementale peuvent être invoqués. L'économie comportementale (CE) est l'association de la psychologie et de l'économie ayant pour but de donner une explication aux comportements observés sur les marchés, comportements humains faisant preuve de rationalité limitée et de raisonnements complexes (Mullainathan et Thaler, 2000). L'étude de l'économie

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Fanghella, Valeria. "Promoting energy conservation and environmental protection with behavioral economics: Theory and evidence." Doctoral thesis, Università degli studi di Trento, 2021. http://hdl.handle.net/11572/294539.

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This Doctoral thesis studies how nudges can help protect the environment. Three empirical and one theoretical studies investigate applications of green nudges and identify situations where they should, or should not, be used to promote environmental conservation. In Chapter 1, we explore the interplay between nudges and financial policy instruments using an incentivized online experiment that reproduces daily energy behaviors. We find that these two tools do not perform better when implemented together than individually. Our results suggest that in some situations, displacements between behavi

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18

Gesovski, Daniel, and Erik Gunhamn. "Nudging : Ett verktyg för ett ökat hållbart sparande?" Thesis, Linnéuniversitetet, Institutionen för ekonomistyrning och logistik (ELO), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-85206.

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Bakgrund: Det finns ett starkt intresse kring klimat- och hållbarhetsrelaterade frågor idag vilket speglar sig i allmän opinion och i politiska debatter. Den rationella investeraren antas placera sina pengar med hänsyn tagen till beslutskriterier som risk och avkastning. Men frågan är om etiska och hållbara ställningstaganden kommer till uttryck i människors val av placeringar? Syfte: Syftet med denna uppsats är att testa ifall individer tenderar att välja socialt hållbara investeringar i större utsträckning då de reflekterar över sina attityder och värderingar kring etik och hållbarhet i samb

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19

McNabb, Lucas. "‘NUDGING’ ENVIRONMENTALLY FRIENDLY BEHAVIOR? EXPERIMENTS ON RECYCLING AT UPPSALA UNIVERSITY." Thesis, Uppsala universitet, Statsvetenskapliga institutionen, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-324717.

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Incorrect waste disposal has devastating consequences for the environment. Recycling is an environmentally friendlier way to dispose of waste, and recycling opportunities are turning up in more and more public spaces. However, at any given recycling station, lots of recyclables are not recycled. This study posed the question: “Can simple ‘nudges’ be used to increase the proportion of correctly disposed of recyclables at public recycling stations?” And through field experiments at Uppsala University this study has shown that there is a significant potential for nudges when it comes to recycling

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Collander, Cristoffer, and Erika Johansson. "Nudging - ett nytt planeringsverktyg för hållbara resor?" Thesis, KTH, Urbana och regionala studier, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-230955.

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Hållbarhet har under de senaste decennierna blivit ett kraftfullt nyckelbegrepp som präglar trafikplaneringens riktlinjer. I kombination med de åtgärder som under många år använts för att öka andelen hållbara resor inom transportsektorn, såsom forskning om elbilar och alternativa bränslen, har på senare år även beteendepåverkande åtgärder implementerats under konceptet mobility management. En aktuell teori i sammanhanget är nudge-teorin, vilken innefattar hur beslutsfattare kan hjälpa människor att fatta bra beslut genom mindre åtgärder: genom att ge dem en knuff i rätt riktning, utan att kräv

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21

Fanghella, Valeria. "Promoting energy conservation and environmental protection with behavioral economics: Theory and evidence." Doctoral thesis, Università degli studi di Trento, 2021. http://hdl.handle.net/11572/294539.

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This Doctoral thesis studies how nudges can help protect the environment. Three empirical and one theoretical studies investigate applications of green nudges and identify situations where they should, or should not, be used to promote environmental conservation. In Chapter 1, we explore the interplay between nudges and financial policy instruments using an incentivized online experiment that reproduces daily energy behaviors. We find that these two tools do not perform better when implemented together than individually. Our results suggest that in some situations, displacements between behav

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Schäfer, Louisa. "Sustainable Communication: Fashion Consumers' Reception and Interaction : The Case of Nudie Jeans." Thesis, Jönköping University, Högskolan för lärande och kommunikation, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-49911.

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The fast fashion industry has a large negative impact on the environment and its workers. Consumers purchasing fast fashion are reinforcing the dominant social paradigm, the assumption that humans are superior and the Earth’s resources unlimited. Even though customers are reconsidering their fashion consumer behavior, they often fall back to making unsustainable choices. Research has shown that communication strengthens ethical consumption and supports reducing the attitude-behavior gap. This study proposes that sustainable communication encourages fashion customers to reason with themselves i

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Ostheimer, Silva Elena, and Verena Unger. "Nudge Me if You Can : Social Nudging to Reduce Water Consumption in Private Households on the Island of Gotland, Sweden." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-447694.

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This thesis acknowledges the increasingly important issue of global freshwater scarcity. It focuses on water consumption in private households and examines whether social nudging, specifically the focus theory of normative conduct, can serve as a tool to reduce it. This is examined through action research conducted on the island of Gotland, Sweden, in cooperation with the local major housing company GotlandsHem. Despite some limitations, the findings show with a significance of 0.033 that, on average, almost 50 litres of water less were used weekly by each household after two social nudging in

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Tiet, Tuyen Tong. "Individual incentive and pro-environmental behaviors : the role of networks." Thesis, Strasbourg, 2020. http://www.theses.fr/2020STRAB013.

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La question fondamentale à laquelle sont confrontés les économistes et les écologistes est de savoir comment promouvoir de manière adéquate les comportements individuels favorables à l'environnement (c'est-à-dire motiver les gens à protéger leur environnement local ou à lutter contre le changement climatique mondial). En ce sens, diverses études théoriques et empiriques ont été élaborées pour expliquer comment les incitations monétaires (par exemple, les taxes, les subventions, etc.) ainsi que les incitations sociales (par exemple, l'influence sociale, les normes, etc.) pourraient contribuer à

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25

Makovec, Petr. "Evaluace behaviorálního přístupu k vybraným částem hospodářské politiky s aplikací na Českou republiku." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-360286.

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Implementing behavioral insights into policy making goes along well with widespread effort for increased efficiency. From the public budget administrator point of view, this efficiency is crucial since it directly affects the current state of the budget. The theoretical part of this thesis consists of description of the most important parts of behavioral economics that can be used during the creation and setting of public policies. It also consists of brief description of current behavioral insights teams that are already using the insights representing more realistic behavior and decision mak

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Goldzahl, Léontine. "A behavioral approach to breast cancer screening decision." Thesis, Paris 1, 2015. http://www.theses.fr/2015PA010011.

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Cette thèse étudie les facteurs d’offre et de demande associés au recours au dépistage du cancer du sein. Parmi les facteurs d’offre, j’examine comment la coexistence du dépistage organisé au côté du dépistage individuel influence le contenu de l’examen de dépistage ainsi que le recours régulier au dépistage. En plus des facteurs de demande tels les caractéristiques socioéconomiques, une attention particulière est portée à la possibilité d’expliquer le recours régulier au dépistage par les préférences face au risque et temporelles ainsi que les perceptions. À partir de régularités psychologiqu

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Ferm, Robert. "Investigating the impact of nudging on customers’ behavior : A retail store experiment with IoT devices." Thesis, Karlstads universitet, Handelshögskolan (from 2013), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-84605.

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Between 4000-10 000 ads each day every day. That is how many ads we as customers are exposed to individually, each and every day. To reach a higher efficiency in marketing, marketing managers and store owners nowadays aiming to increase the customer satisfaction by striving to understand the customer behavior and their decisioning-making. For the aim of this thesis, we investigated if coloring cues in the retail environment had an impact on customers’ behavior in a specific retail store environment. This experiment was taken place in a small town within Sweden, named Karlstad. The retail store

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Melendrez, Ruiz Juliana. "Understanding the low consumption of pulses among French non vegetarian consumers : combining direct and indirect approaches to identify barriers and opportunities." Thesis, Bourgogne Franche-Comté, 2020. http://www.theses.fr/2020UBFCK030.

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L’objectif de cette thèse était de comprendre quels sont les barrières à la consommation de légumes secs chez les consommateurs français non végétariens, en combinant des méthodes directes, indirectes et implicites.Après avoir montré que les représentations sociales des consommateurs sont très différentes de celles des professionnels de la filière, nous avons exploré les représentations mentales, croyances et connaissances des légumes secs chez les consommateurs. Ceci a fait apparaitre que même si les participants de nos études avaient des connaissances sur les légumes secs, ils les choisissai

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Koumpias, Antonios M. "Public, Tax, and Health Policies and Institutional Performance." 2017. http://scholarworks.gsu.edu/econ_diss/132.

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This dissertation evaluates the effectiveness of public interventions in tax policy (such as a tax compliance campaign in Greece), the performance of public institutions that dictate land zoning (corruption of zoning ofﬁcials in Greece and Spain) and public health (publicly-provided health insurance; namely, Medicaid). The common underlying theme of the dissertation is the public nature of the policies examines with an empirical emphasis. The ultimate goal of this research body is to provide credible policy solutions for the improvement of public administration.

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Pinho, Mariana Vieira de Almeida. "Economia comportamental aplicada à criação de nudges para o desenvolvimento da igualdade de género nas organizações." Master's thesis, 2018. http://hdl.handle.net/10400.14/27633.

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A igualdade de género é, nos dias de hoje, um imperativo social e um princípio fundamental para a vivência plena da cidadania. Apesar da relevância do conceito para a sociedade, e inclusivamente de todos os esforços e diretivas regulamentares publicadas, os resultados demonstram que as desigualdades subsistem ainda no mercado de trabalho. No domínio da Gestão de Pessoas, estas desigualdades podem emergir logo num primeiro contacto entre o possível candidato e a empresa, como nas atividades atinentes ao recrutamento e seleção. Como tal, urge a necessidade de as organizações pensarem e reavalia

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Mackay, M. "A nudge in the right direction : the role of incentives on behaviour and preferences in recreational fisheries." Thesis, 2019. https://eprints.utas.edu.au/34045/2/Mackay_whole_thesis_ex_pub_mat.pdf.

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Marine recreational fisheries are ecologically, culturally, and economically important. However, ensuring effective management and compliance is notoriously difficult due to factors such asextensive coastlines, the sparse nature of recreational fishing, and lack of formal management infrastructure. Overcoming these obstacles is facilitated by fulfilling a wide range of objectives of recreational fisheries management. This is integral to ensuring sustainability, however, the effective management of recreational fisheries is further complicated due to diverse motivations of recreational fishing

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Chang, Hsiu-Cheng, and 張修誠. "Government of Behavioral Science in the Divided Society : On Cass Sunstein’s Nudge Theory." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/4c9yyy.

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Musarra, Roberto. "Nudge practices: A smart and cheap way to manage human resources." Master's thesis, 2019. http://hdl.handle.net/10071/19458.

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There is a new strand of literature that argues about the possibility to construct some HR practices using insights from behavioral science. These practices are manly inspired by the nudge theory formulated by Thaler and Sunstein (2008). A nudge is something that aims to alter people predictable behavior in order to protect their interests, but without restricting people’s freedom of choice. As we will see in this paper, HR practices built with this setting can lead to remarkable results at minimum or even no costs. This dissertation aims to answer to the following questions: When can we talk

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Dorsi, Alison M. "Behavioral insights from across the pond: how nudging tools from the U.K. won't help reduce obesity In the U.S." Thesis, 2015. https://hdl.handle.net/2144/15717.

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Obesity has become a major issue in advanced societies having serious impacts on various social as well as economic levels. In addition to the personal costs of obesity leading to serious and chronic diseases, obesity projects additional burdens upon society including lack of productivity, often resulting in increased dependence on governmental benefits, as well as increasing health care costs, most of which are paid for by taxes. This phenomenon has become especially prevalent in the United States and the United Kingdom, with both countries attempting to reduce obesity levels with programs th

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Moça, João Emanuel Cardoso. "Economia comportamental e políticas públicas : diagnósticos para a criação de um Nudge." Master's thesis, 2017. http://hdl.handle.net/10400.14/31337.

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A adesão aos tratamentos representa, cada vez mais, um dos principais focos dos profissionais de saúde, na medida em que estes definem como sendo um imperativo a sua promoção. O presente plano de tese procura, conjugando uma vertente de revisão de literatura com uma vertente de análise de casos práticos, fornecer as condições necessárias para que, através da utilização de conceitos da Economia Comportamental, possam ser encontradas as condições para criar políticas que resolvam os problemas que afectam os níveis de adesão em Portugal. As políticas de incentivo a uma maior adesão aos tratamen

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Brahim, Mehdi Ibn. "Reducing vandalism in elevators: the use of visual cues to nudge an altruistic behavior." Master's thesis, 2021. http://hdl.handle.net/10362/123542.

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Vandalism is an issue from which many people, policymakers and organizations suffer. This study investigates the use of visual cues (i.e., Nudges) to reduce vandalism in elevators. An online questionnaire was administered to n = 264 participants, they were primed with one of three visual cues, then asked to answer a set of questions. Results indicate that the image of a hero is the most effective one in reducing vandalism; they also show that Nudges in the form of visual cues are situation dependent and that variables such as gender are important to take into consideration while pla

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Lopes, Carolina Pereira. "Can an unattractive packaging lead to healhier eating behavior?" Master's thesis, 2022. http://hdl.handle.net/10362/134636.

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Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence<br>In the last few years, although the demand for a healthier lifestyle has been increasing, the obesity rates have boomed in developed contexts. Packaging is one of the main drivers for unhealthy food decisions, having important consequences for consumers' health. In two studies, this research aims to understand the impact of healthy eating nudges like unattractive packaging on indulgent products to analyze if the consumers are more aware of the

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DOROFEEVA, Ksenia. "HOUSEHOLD RECYCLING BEHAVIOUR: A BEHAVIORAL PERSPECTIVE." Doctoral thesis, 2017. http://hdl.handle.net/11562/962999.

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Environmental issues put short-term economic gratification in direct conflict with long-term survival of the planet: they are no longer considered ‘distant’. There is a causal link between the disposal and treatment of waste and global environmental problems. Recycling is one of the most effective remedies to the problem of waste. There is evidence of an intention-action gap in household recycling behavior. The psychological nature of the decision to recycle is the most likely explanation for this intention-action gap. The present dissertation combines behavioral economics and psychology of in

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Martins, Fernando Jacob Teixeira. "Digital nudging: a human component automation tool." Master's thesis, 2021. http://hdl.handle.net/10400.13/3985.

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Technological advances make people increasingly use computer systems to perform various actions such as shopping, watching the news, making payments, etc. Through digital nudges, which are the change of the user interface to choose a certain previously determined option, it is possible to implement human component automation tools that facilitate the integration of nudges in different sites. The implementation of nudges on websites is not simple and requires technical knowledge to change the interfaces previously chosen so that users can make choices predetermined by the site managers. C

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Fetterly, Nicole. "Altering the cafeteria environment to improve health: a pragmatic observational trial of nudges and a marketing campaign to increase salad purchasing by first-year students." Thesis, 2020. http://hdl.handle.net/1828/12475.

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Chronic diseases, including obesity are a global epidemic with significant long term mental and physical health complications, as well as societal costs from loss of productivity and health care expenditures. The causes of chronic disease and obesity are multifaceted and are linked to the complexity of eating behaviour, which develops over many years and is a product of our food environment as well as our social influences. First-year undergraduate students living in residence and on meal plans have lower vegetable intake than is recommended for optimal health and disease and obesity preventio

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(7038542), Brittni Echols. "Effect of an Unobtrusive and Low-Cost Nudge on Food Choice Behavior of Food Pantry Clients." Thesis, 2019.

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<p>Understanding the effect of food insecurity of vulnerable individuals is necessary to develop strategies for improving lives of those individuals. In this study I explore the effect of a low-cost, unobtrusive intervention on food pantry clients’ choice of healthier food items at a local food pantry. A cross-sectional study was conducted at a food pantry in the Midwest U.S. using the randomized controlled trial method. Participants in the intervention group received a nutrition ranking information about the food items in the pantry during their visit. Both the intervention and control groups

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CESAREO, MASSIMO. "Behavioral economics and behavioral change policies: theoretical foundations and practical applications to promote well-being in the Italian context." Doctoral thesis, 2018. http://hdl.handle.net/10808/26204.

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The PhD thesis is divided in four parts: Part 1. The first part provides a historical and theoretical background of the most influential models of decision-making developed in the last few decades in the fields of economy and psychology. It begins with an overview of the basic principles of Neoclassical Economics and follows with a description of the studies that led to the birth and spread of Behavioral Economics. Part 2. The second part focuses on the main Behavioral Change policy programs developed in the last few years all over the world, particularly concentrating on the main features of

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Ribeiro, Francisco Adriano. "Behavioral economics : nudging towards weight loss." Master's thesis, 2018. http://hdl.handle.net/10400.14/27609.

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Esta tese final de mestrado tem o tema de Economia comportamental ligado ao conceito de uma nutrição saudável com o objetivo de utilizar as heurísticas e enviesamentos provenientes da racionalidade limitada do ser humano para dar um incentivo (nudge) as pessoas a mudar os seus hábitos alimentares com o objetivo de atingir e manter um peso saudável. Para isso, depois de explicar e rever os conceitos mais importantes ligados a Economia comportamental, avanço para uma discussão acerca de algumas sugestões sobre como lidar com a tentação com particular enfase em incentivos económicos e de seguida

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Alves, Ana Clara de Sousa. "A contribuição da Behavioural law and economics na definição das políticas públicas." Master's thesis, 2020. http://hdl.handle.net/10451/41966.

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A investigação em apreço tem por objetivo analisar e constatar como e de que forma é que a utilização de uma abordagem comportamental nas políticas públicas pode contribuir para uma maior eficiência e eficácia das mesmas. Antes de mais, é necessário atentarmos às três principais funções do Estado e percebermos em que consistem e em que direção têm evoluído. A partir desta análise, importa sobretudo relacionar a intervenção estatal com essas mesmas três funções e em que medida a escolha pública é influenciada por essas nuances. Por outro lado, necessitamos também de conhecer os principais mod

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Courela, Catarina Filipa Salvador. "O impacto do nudge nas organizações: Estudo de caso: BNP Paribas para promover a igualdade de género." Master's thesis, 2021. http://hdl.handle.net/10071/24165.

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Como seres humanos, somos constantemente influenciados nas nossas escolhas e ações, pelas nossas emoções, hábitos, crenças e medos. Contrariamente ao que nos é dito pela Economia Tradicional, não possuímos capacidades para maximizar os nossos interesses nem capacidade ilimitada de processar informação. É na base deste conhecimento que surge a Economia Comportamental, e a teoria nudge. Vários Prémios Nobel foram concedidos fruto de trabalho nesta área, como a Daniel Kahneman pela descoberta da Teoria Prospetiva, ou a Richard Thaler conhecido como o “pai da teoria nudge”. O nudge são pequenas a

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Ferreira, Gonçalo Guimarães Durães. "Organizações sem fins lucrativos e a economia comportamental : o nudge como ferramenta para aumentar a captação de recursos." Master's thesis, 2017. http://hdl.handle.net/10400.14/31363.

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A presente tese investiga de que forma a Economia Comportamental pode contribuir para o aumento da captação de recursos nas Organizações sem Fins Lucrativos e tem como objectivo central a agregação de diferentes estudos e aplicação de ferramentas a causas, associadas à captação de recursos por parte destas Organizações. Para a realização desta tese, definiu-se a seguinte questão de pesquisa: de que forma o nudge, enquanto ferramenta da Economia Comportamental, pode aumentar a captação de recursos nas Organizações sem Fins Lucrativos? Este é um estudo exploratório baseado numa abordagem quali

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Coelho, Pedro Miguel Vaz. "Nudging in retail context: changing purchasing habits using social norms." Master's thesis, 2020. http://hdl.handle.net/10362/104025.

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Food choices can heavily influence health of individuals.Different methods to influence food purchasing habits have been tested, with nudge revealing promising results for the near future. The purpose of this work project is to understand how nudge, specifically social norms, can effectively change food choicesand how strong is the applicability in the retail context.Using data from an intervention in a Portuguese supermarket, 1636 participants are studied and concluded that, in fact, nudge positively affected those whose purchasing habits are categorized

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Mičková, Barbora. "Koncepce libertariánského paternalismu v rekodifikaci českého soukromého práva." Master's thesis, 2015. http://www.nusl.cz/ntk/nusl-336727.

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The master thesis The concept of libertarian paternalism in the recodification of Czech private law introduces a concept that works as an efficient synthesis of two different approaches to the relationship between the individual and the state: liberalism and paternalism. Libertarian paternalism deals mainly with the default system setting and setting of the recommendations and mechanism that are helpful in the decision making process of an individual as well as the whole society. The master thesis defines this concept, its main attributes and its tradition in the behavioral economics as well a

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Silva, João Teotónio Torgal Mendes Pedroso da. "Sedentarismo e mudança comportamental." Master's thesis, 2020. http://hdl.handle.net/10071/21610.

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O comportamento sedentário prolongado é um fator de risco para o bem-estar e saúde da população. O uso de escadas é uma atividade física que pode ser promovida para prevenir ou minimizar os riscos consequentes do sedentarismo. Intervenções baseadas em pistas externas ("nudge") podem ser eficazes em mudar comportamento, mas mais investigação é necessária sobre os seus elementos eficazes. Portanto, reportamos dois estudos desenhados para 1) explorar as condições contextuais e as motivações/objetivos que podem influenciar a tomada de decião para o uso de escadas vs. elevador, e 2) aferir a

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Havlíček, Petr. "Etické aspekty využívání behaviorálních poznatků při tvorbě veřejné politiky na případu sdíleného lékového záznamu." Master's thesis, 2021. http://www.nusl.cz/ntk/nusl-438133.

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The master's thesis is focused on the use of behavioural insights in public policy making. It presents possibilities and limitations that this approach brings in general and in the case study of shared medication record, describes the legislative framework and explores the ethical issues perceived by relevant stakeholders. The shared medication record is based on the principle of presumed consent of access doctors and pharmacists to the database of prescribed and dispensed medicines of the patient. He or she may thus make no effort to allow consent. If the patient does not agree with their acc

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