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Journal articles on the topic 'Behavioral Reasoning Theory'

Author: Grafiati

Published: 7 June 2025

Last updated: 2 August 2025

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1

Westaby, James D., Tahira M. Probst, and Barbara C. Lee. "Leadership decision-making: A behavioral reasoning theory analysis." Leadership Quarterly 21, no. 3 (2010): 481–95. http://dx.doi.org/10.1016/j.leaqua.2010.03.011.

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Dwiyanti, I. Gusti Kadek Anggiriska, and Dewa Gede Wirama. "Behavioural Reasoning Theory Perspectives: Hospitality Accounting System Adoption." Jurnal Akuntansi 28, no. 3 (2024): 438–56. http://dx.doi.org/10.24912/ja.v28i3.2151.

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This study delves into the behavioural intention to adopt Hospitality Accounting Systems (HAS) in Bali's villa accommodation sector, employing the Behavioral Reasoning Theory (BRT) framework. Through a representative sample of 363 villa owners or managers, utilising the PLS-SEM technique, it explores how personal values, reasons for and against, and attitudes influence HAS adoption intentions. The findings underscore the significant impact of attitude on adoption intentions, with values significantly affecting attitude and reasons for and against. Interestingly, while reasons for directly infl

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Gelibolu, Müzeyyen. "THE ROLE OF PERCEIVED CREEPINESS AND CONSUMER RESISTANCE IN CONSUMER HABITS WITH VOICE ASSISTANTS: A BEHAVIORAL REASONING PERSPECTIVE." Uluslararası İktisadi ve İdari İncelemeler Dergisi, no. 47 (May 6, 2025): 87–102. https://doi.org/10.18092/ulikidince.1548247.

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The purpose of this study is examining the effects of perceived creepiness and consumer resistance on consumer habits with Smart voice assistants in online shopping based on Behavioural Reasoning Theory. The population of the study consists of voice assistant users in Turkey. Data were collected from 252 voice assistant users aged 18 and above through an online survey technique, using online channels, employing a convenience sampling method. Quantitative research methods were employed in the study and the data were analyzed with PLS-SEM. Results showed that perceived creepiness increases consu

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Gold, Natalie, Andrew M. Colman, and Briony D. Pulford. "Normative theory in decision making and moral reasoning." Behavioral and Brain Sciences 34, no. 5 (2011): 256–57. http://dx.doi.org/10.1017/s0140525x11000495.

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AbstractNormative theories can be useful in developing descriptive theories, as when normative subjective expected utility theory is used to develop descriptive rational choice theory and behavioral game theory. “Ought” questions are also the essence of theories of moral reasoning, a domain of higher mental processing that could not survive without normative considerations.

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Gupta, Anil, and Neelika Arora. "Consumer adoption of m-banking: a behavioral reasoning theory perspective." International Journal of Bank Marketing 35, no. 4 (2017): 733–47. http://dx.doi.org/10.1108/ijbm-11-2016-0162.

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Purpose The purpose of this paper is to examine the relative influence of “reasons for” and “reasons against” adoption of mobile banking (m-banking) among Indian consumers. Design/methodology/approach Using the framework of behavioral reasoning theory (BRT), hypothesized relationships between values, reasoning constructs, attitude and intentions were developed. The hypotheses were tested using a representative sample of data obtained from Indian banking consumers (n=379). Confirmatory factor analysis and structural equation modeling were used to analyze the data. Findings The findings indicate

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Westaby, James D. "Behavioral reasoning theory: Identifying new linkages underlying intentions and behavior." Organizational Behavior and Human Decision Processes 98, no. 2 (2005): 97–120. http://dx.doi.org/10.1016/j.obhdp.2005.07.003.

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Bartsch, Karen, and Tess N. Young. "Reasoning asymmetries do not invalidate theory-theory." Behavioral and Brain Sciences 33, no. 4 (2010): 331–32. http://dx.doi.org/10.1017/s0140525x10001688.

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AbstractIn this commentary we suggest that asymmetries in reasoning associated with moral judgment do not necessarily invalidate a theory-theory account of naïve psychological reasoning. The asymmetries may reflect a core knowledge assumption that human nature is prosocial, an assumption that heightens vigilance for antisocial dispositions, which in turn leads to differing assumptions about what is the presumed topic of conversation.

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Golman, Russell. "New Directions in Behavioral Game Theory: Introduction to the Special Issue." Games 11, no. 4 (2020): 50. http://dx.doi.org/10.3390/g11040050.

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Zafar, Sarah, Saeed Badghish, Rana Muhammad Shahid Yaqub, and Muhammad Zafar Yaqub. "The Agency of Consumer Value and Behavioral Reasoning Patterns in Shaping Webrooming Behaviors in Omnichannel Retail Environments." Sustainability 15, no. 20 (2023): 14852. http://dx.doi.org/10.3390/su152014852.

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With tremendous technological advancements, traditional retailing has progressively been transformed into an omnichannel retail environment. While making an appeal to the behavioral reasoning theory, this paper explicates consumers’ (hedonic and utilitarian) value expectations and behavioral reasoning patterns as key antecedents of the maturing of their webrooming intentions in omnichannel environments. Performing PLS-based structural equation modeling on survey data obtained from 470 consumers, it has been found that both the (perceived) value and behavioral reasoning patterns of the consumer

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Sahu, Aditya Kumar, R. K. Padhy, and Amandeep Dhir. "Envisioning the future of behavioral decision-making: A systematic literature review of behavioral reasoning theory." Australasian Marketing Journal (AMJ) 28, no. 4 (2020): 145–59. http://dx.doi.org/10.1016/j.ausmj.2020.05.001.

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Alexander Rangel, Vincent, Ali Vafaei-Zadeh, Haniruzila Hanifah, and Davoud Nikbin. "Understanding autonomous vehicle adoption intentions in Malaysia through behavioral reasoning theory." Transportation Research Part F: Traffic Psychology and Behaviour 107 (November 2024): 1214–31. http://dx.doi.org/10.1016/j.trf.2024.11.007.

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Dhir, Amandeep, Nitin Koshta, Raman Kumar Goyal, Mototaka Sakashita, and Mohammad Almotairi. "Behavioral reasoning theory (BRT) perspectives on E-waste recycling and management." Journal of Cleaner Production 280 (January 2021): 124269. http://dx.doi.org/10.1016/j.jclepro.2020.124269.

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Scott, Fiona J., and Simon Baron-Cohen. "Logical, analogical, and psychological reasoning in autism: A test of the Cosmides theory." Development and Psychopathology 8, no. 1 (1996): 235–45. http://dx.doi.org/10.1017/s0954579400007069.

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AbstractAn important regulatory process in the development of behavior is cognition. However, cognition as a blanket term is far too broad to be useful. Rather, specific types of cognition need to be examined separately. One proposal is that one type of human reasoning evolved in a social context, to solve social problems. Here, we report two experiments that use autism to test a prediction from that theory: that social intelligence should be independent of nonsocial intelligence. Autism was chosen because deficits in social reasoning (“theory of mind”) are well known. The question we tested w

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Dietrich, Franz, Antonios Staras, and Robert Sugden. "A Broomean Model of Rationality and Reasoning." Journal of Philosophy 116, no. 11 (2019): 585–614. http://dx.doi.org/10.5840/jphil20191161138.

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John Broome has developed an account of rationality and reasoning which gives philosophical foundations for choice theory and the psychology of rational agents. We formalize his account into a model that differs from ordinary choice-theoretic models through focusing on psychology and the reasoning process. Within that model, we ask Broome’s central question of whether reasoning can make us more rational: whether it allows us to acquire transitive preferences, consistent beliefs, non-akratic intentions, and so on. We identify three structural types of rationality requirements: consistency requi

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Mercier, Hugo, and Dan Sperber. "Why do humans reason? Arguments for an argumentative theory." Behavioral and Brain Sciences 34, no. 2 (2011): 57–74. http://dx.doi.org/10.1017/s0140525x10000968.

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AbstractReasoning is generally seen as a means to improve knowledge and make better decisions. However, much evidence shows that reasoning often leads to epistemic distortions and poor decisions. This suggests that the function of reasoning should be rethought. Our hypothesis is that the function of reasoning is argumentative. It is to devise and evaluate arguments intended to persuade. Reasoning so conceived is adaptive given the exceptional dependence of humans on communication and their vulnerability to misinformation. A wide range of evidence in the psychology of reasoning and decision mak

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Osiurak, François. "Cognitive Paleoanthropology and Technology: Toward a Parsimonious Theory (PATH)." Review of General Psychology 21, no. 4 (2017): 292–307. http://dx.doi.org/10.1037/gpr0000129.

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Tool use in humans and hominins (i.e., extant relatives to humans) is unique in several respects. To date, no attempt has been made to review the main patterns of tool behavior specific to these species as well as to integrate them into a coherent framework. The aim here is to fill this gap by (a) identifying these behavioral specificities and (b) trying to explain the greatest number of these specificities with the lowest number of cognitive mechanisms. Based on this approach, this article provides a potential solution, namely, the PArsimonious THeory of hominin technology (PATH), aiming to a

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Nicolle, Steve. "Mental models theory and relevance theory in quantificational reasoning." Pragmatics and Cognition 11, no. 2 (2003): 345–78. http://dx.doi.org/10.1075/pc.11.2.08nic.

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Human reasoning involving quantified statements is one area in which findings from cognitive psychology and linguistic pragmatics complement each other. I will show how mental models theory provides a promising account of the mechanisms underlying peoples’ performance in three types of reasoning tasks involving quantified premises and conclusions. I will further suggest that relevance theory can help to explain the way in which mental models are employed in the reasoning processes. Conversely, mental models theory suggests that human reasoning typically does not involve deductive rules, which

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Tani, Mario, Mohamed Hani Gheith, and Ornella Papaluca. "Drivers of student engagement in higher education: a behavioral reasoning theory perspective." Higher Education 82, no. 3 (2021): 499–518. http://dx.doi.org/10.1007/s10734-020-00647-7.

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晓萍, 庄. "Behavioral Reasoning Theory: A New Perspective of Understanding the Causes of Behavior." Advances in Psychology 04, no. 03 (2014): 347–56. http://dx.doi.org/10.12677/ap.2014.43062.

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Nadeem, Waqar, Abdul Rehman Ashraf, and Shadma Shahid. "What drives metaverse retail environments (non)usage? A behavioral reasoning theory perspective." Technological Forecasting and Social Change 212 (March 2025): 123945. https://doi.org/10.1016/j.techfore.2024.123945.

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Gupta, Anil, and Neelika Arora. "Understanding determinants and barriers of mobile shopping adoption using behavioral reasoning theory." Journal of Retailing and Consumer Services 36 (May 2017): 1–7. http://dx.doi.org/10.1016/j.jretconser.2016.12.012.

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Virmani, Naveen, Shikha Sharma, Anil Kumar, and Sunil Luthra. "Adoption of industry 4.0 evidence in emerging economy: Behavioral reasoning theory perspective." Technological Forecasting and Social Change 188 (March 2023): 122317. http://dx.doi.org/10.1016/j.techfore.2023.122317.

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GOBEL, Tessy Fitriyani, Medya RAMADHAN, Iden Aksana Putra PRATAMA, and Evelyn HENDRIANA. "Consumers’ Intention to Use Renewable Energy Based on the Behavioral Reasoning Theory." Journal of Environmental Management and Tourism 15, no. 1 (2024): 5. http://dx.doi.org/10.14505/jemt.v15.1(73).01.

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Public concerns about climate change and environmental protection have triggered governments and corporations to do research on clean and cost-effective forms of energy. Green energy is relatively new in developing countries, which results in limited market penetration and low consumer acceptance. This study aims to investigate the relationship between global motives and consumer intentions to use renewable energy via the Behavioral Reasoning Theory (BRT). In this research, reasons for supporting the utilization of renewable energy are shown through environmental concerns and perceived benefit

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Arpaci, Ibrahim, Mohammed A. Al-Sharafi, and Moamin A. Mahmoud. "Drivers of vehicle-to-everything (V2X) adoption: A behavioral reasoning theory perspective." PLOS One 20, no. 7 (2025): e0327084. https://doi.org/10.1371/journal.pone.0327084.

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Vehicle-to-Everything (V2X) is a critical technology that enhances safety, improves traffic efficiency, and paves the way for future vehicles, such as autonomous cars, by enabling vehicles to communicate with each other and their environment. This study investigated the relationships among the reasons for and against adopting V2X technology, environmental values, attitudes, intentions, and green behavior. Accordingly, a research model was developed based on “Behavioral Reasoning Theory” and validated through PLS-SEM, using data from electric vehicle (EV) drivers. The findings indicated that en

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Poletiek, Fenna H. "You can't have your hypothesis and test it: The importance of utilities in theories of reasoning." Behavioral and Brain Sciences 34, no. 2 (2011): 87–88. http://dx.doi.org/10.1017/s0140525x10002980.

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AbstractMercier and Sperber's (M&S's) theory of reasoning cannot predict reasoning in the absence of an argumentative context. Applying the theory to hypothesis testing behavior, I propose that hypothesis testing is often motivated by determining the true inference and that reasoning models should account for utilities (affected by various motives, including the wish to convince) of reasoning outcomes.

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Hastie, Reid. "The case for relative plausibility theory: Promising, but insufficient." International Journal of Evidence & Proof 23, no. 1-2 (2019): 134–40. http://dx.doi.org/10.1177/1365712718816749.

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Allen and Pardo's Relative Plausibility Model provides a mostly valid descriptive model for the reasoning of fact-finders like American jurors. My major reservations on the project concern the incompleteness of the authors’ review of empirical, behavioral research relevant to their proposal. The merits of the project as a normative model are less satisfying and, again, the review of relevant sources seems incomplete.

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Johnson, John A. "The argumentative theory of reasoning applies to scientists and philosophers, too." Behavioral and Brain Sciences 34, no. 2 (2011): 81–82. http://dx.doi.org/10.1017/s0140525x10002931.

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AbstractLogical consistency demands that Mercier and Sperber's (M&S's) argumentative theory of reasoning apply to their own reasoning in the target article. Although they hint that their argument applies to professional reasoners such as scientists and philosophers, they do not develop this idea. In this commentary, I discuss the applicability of argumentative theory to science and philosophy, emphasizing the perils of moral reasoning.

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Wiles, Janet. "Reasoning, robots, and navigation: Dual roles for deductive and abductive reasoning." Behavioral and Brain Sciences 34, no. 2 (2011): 92. http://dx.doi.org/10.1017/s0140525x10002955.

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AbstractMercier & Sperber (M&S) argue for their argumentative theory in terms of communicative abilities. Insights can be gained by extending the discussion beyond human reasoning to rodent and robot navigation. The selection of arguments and conclusions that are mutually reinforcing can be cast as a form of abductive reasoning that I argue underlies the construction of cognitive maps in navigation tasks.

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Claudy, Marius C., Mark Peterson, and Aidan O’Driscoll. "Understanding the Attitude-Behavior Gap for Renewable Energy Systems Using Behavioral Reasoning Theory." Journal of Macromarketing 33, no. 4 (2013): 273–87. http://dx.doi.org/10.1177/0276146713481605.

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Sivathanu, Brijesh. "Adoption of Online Subscription Beauty Boxes." Journal of Electronic Commerce in Organizations 16, no. 4 (2018): 19–40. http://dx.doi.org/10.4018/jeco.2018100102.

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This article examines the contextual ‘reasons for' and ‘reasons against' the adoption of beauty box subscription-based online services (BxSOS) in a developing country like India using the behavioral reasoning theory (BRT). This study surveys the female consumers in India to understand the adoption of BxSOS using the unique model of behavioral reasoning theory (BRT). After data collection, the analysis was done using the PLS-SEM technique. The ‘reasons for' BxSOS adoption are convenience, ubiquitous, hedonic shopping motivation, social influence and price consciousness and the ‘reasons against'

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Wagner, Michael, and James D. Westaby. "Changing Pay Systems in Organizations: Using Behavioral Reasoning Theory to Understand Employee Support for Pay-for-Performance (or Not)." Journal of Applied Behavioral Science 56, no. 3 (2020): 301–21. http://dx.doi.org/10.1177/0021886319896411.

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Recently, the use of pay-for-performance systems has rapidly expanded into new industries. However, many employees resist these changes, mitigating effectiveness. Unfortunately, little scientific research has examined underlying reasons for the support or nonsupport of such systems, informed by theory. Grounded in behavioral reasoning theory and organizational change frameworks, this study examined antecedents and consequences of employees’ reasoning process to support or not support pay-for-performance systems. Structural equation results on 245 employees demonstrated that reasons for and rea

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Qian, Rubin, and Kitak Kim. "Sports Participants' Intentions to Use Digital Technology for Sports Participation: A Behavioral Reasoning Theory Perspective." IJASS(International Journal of Applied Sports Sciences) 36, no. 1 (2024): 56–76. http://dx.doi.org/10.24985/ijass.2024.36.1.56.

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The use of digital technology in sport is an inevitable trend, but the behavioral decision-making process of sport participants using digital technology for sport participation is unclear. This study used behavioral reasoning theory to develop and validate a theoretical model that analyses participants’ behavioral cognitive decision-making by considering both reasons for adoption and against adoption and in doing so, explains sport participants’ behavioral decision-making in using digital technology for sport participation, which is a theoretical extension of existing innovation frameworks in

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Štefek, Martin. "Czechoslovakia’s Discreet Behavioral Revolution in the 1960s." Communist and Post-Communist Studies 54, no. 1-2 (2021): 196–212. http://dx.doi.org/10.1525/j.postcomstud.2021.54.1-2.196.

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This article deals with the thus far unnoticed “intellectual origin” of the so-called Prague Spring. It summarizes tenets of behavioral revolution in the field of social sciences and documents its considerable influence on Czechoslovak scholars. From the mid-1960s, behavioral reasoning coexisted with other (mutually conflicting) perspectives. Literature on Czechoslovak reform has given evidence of the impact of Marxian revisionism, the Frankfurt school, and theories of industrial societies. This article stresses the significance of behavioral meta-theory not only in academia but also in the po

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Samuels, Richard. "Varieties of dual-process theory for probabilistic reasoning." Behavioral and Brain Sciences 30, no. 3 (2007): 280–81. http://dx.doi.org/10.1017/s0140525x07001884.

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AbstractThough Barbey & Sloman (B&S) distinguish various frequentist hypotheses, they opt rapidly for one specific dual-process model of base-rate facilitation. In this commentary, I maintain that there are many distinct but related versions of the dual-process theory, and suggest that there is currently little reason to favor B&S's formulation over the alternatives.

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Oaksford, Mike, and Nick Chater. "The uncertain reasoner: Bayes, logic, and rationality." Behavioral and Brain Sciences 32, no. 1 (2009): 105–20. http://dx.doi.org/10.1017/s0140525x0900051x.

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AbstractHuman cognition requires coping with a complex and uncertain world. This suggests that dealing with uncertainty may be the central challenge for human reasoning. InBayesian Rationalitywe argue that probability theory, the calculus of uncertainty, is the right framework in which to understand everyday reasoning. We also argue that probability theory explains behavior, even on experimental tasks that have been designed to probe people's logical reasoning abilities. Most commentators agree on the centrality of uncertainty; some suggest that there is a residual role for logic in understand

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Ermer, Elsa, Scott A. Guerin, Leda Cosmides, John Tooby, and Michael B. Miller. "Theory of mind broad and narrow: Reasoning about social exchange engages ToM areas, precautionary reasoning does not." Social Neuroscience 1, no. 3-4 (2006): 196–219. http://dx.doi.org/10.1080/17470910600989771.

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Antoniou, Rea, Tobias Haeusermann, Alissa Bernstein Sideman, et al. "62 Moral Reasoning Through the Eyes of Behavioral Variant Frontotemporal Dementia." Journal of the International Neuropsychological Society 29, s1 (2023): 267–68. http://dx.doi.org/10.1017/s1355617723003806.

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Objective:Persons with behavioral variant frontotemporal dementia (bvFTD) have been shown to exhibit altered morality, manifested as atypical utilitarian tendencies towards sacrificial moral dilemmas. This takes the form of endorsing harmful actions towards single individuals, including vulnerable or relationally close individuals (e.g. children, loved ones), in order to promote the greater good for the community or society as a whole. The dual process model of moral cognition interprets such tendencies as deriving from a lack of emotional engagement, whereas moral emotion theory views them as

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Ragni, Marco, and Sven Brüssow. "Human Spatial Relational Reasoning: Processing Demands, Representations, and Cognitive Model." Proceedings of the AAAI Conference on Artificial Intelligence 25, no. 1 (2011): 828–33. http://dx.doi.org/10.1609/aaai.v25i1.7947.

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Empirical findings indicate that humans draw infer- ences about spatial arrangements by constructing and manipulating mental models which are internal representations of objects and relations in spatial working memory. Central to the Mental Model Theory (MMT), is the assumption that the human reasoning process can be divided into three phases: (i) Mental model construction, (ii) model inspection, and (iii) model validation. The MMT can be formalized with respect to a computational model, connecting the reasoning process to operations on mental model representations. In this respect a computati

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Hartwright, Charlotte E., Ian A. Apperly, and Peter C. Hansen. "Representation, Control, or Reasoning? Distinct Functions for Theory of Mind within the Medial Prefrontal Cortex." Journal of Cognitive Neuroscience 26, no. 4 (2014): 683–98. http://dx.doi.org/10.1162/jocn_a_00520.

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The medial pFC (mPFC) is frequently reported to play a central role in Theory of Mind (ToM). However, the contribution of this large cortical region in ToM is not well understood. Combining a novel behavioral task with fMRI, we sought to demonstrate functional divisions between dorsal and rostral mPFC. All conditions of the task required the representation of mental states (beliefs and desires). The level of demands on cognitive control (high vs. low) and the nature of the demands on reasoning (deductive vs. abductive) were varied orthogonally between conditions. Activation in dorsal mPFC was

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Mercier, Hugo, and Dan Sperber. "Argumentation: Its adaptiveness and efficacy." Behavioral and Brain Sciences 34, no. 2 (2011): 94–111. http://dx.doi.org/10.1017/s0140525x10003031.

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AbstractHaving defended the usefulness of our definition of reasoning, we stress that reasoning is not only for convincing but also for evaluating arguments, and that as such it has an epistemic function. We defend the evidence supporting the theory against several challenges: People are good informal arguers, they reason better in groups, and they have a confirmation bias. Finally, we consider possible extensions, first in terms of process-level theories of reasoning, and second in the effects of reasoning outside the lab.

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Islam, Md Tarikul, and Erhua Zhou. "Unveiling the factors shaping consumer acceptance of AI assistant services in the hotel industry: a behavioral reasoning perspective." International Journal of Research in Business and Social Science (2147- 4478) 12, no. 9 (2023): 99–112. http://dx.doi.org/10.20525/ijrbs.v12i9.3078.

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Technological advancements in automation, artificial intelligence (AI), and robotics have completely changed the service industries, including the hospitality sector. This study aims to investigate the fundamental elements that impact the acceptance (or rejection) of artificial intelligence assistants' services. This research employed semi-structured interviews to gather insights from both individuals who use AI services in hotels and those who do not. Based on Behavioral Reasoning Theory, this study is empirically tested by interviews with intended respondents. This study examines the "reason

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Evans, Jonathan St B. T., and Shira Elqayam. "Dual-processing explains base-rate neglect, but which dual-process theory and how?" Behavioral and Brain Sciences 30, no. 3 (2007): 261–62. http://dx.doi.org/10.1017/s0140525x07001720.

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AbstractWe agree that current evolutionary accounts of base-rate neglect are unparsimonious, but we dispute the authors' account of the effect in terms of parallel associative and rule-based processes. We also question their assumption that cueing of nested set relations facilitates performance due to recruitment of explicit reasoning processes. In our account, such reasoning is always involved, but usually unsuccessful.

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McKeough, Anne, Tim Yates, and Anthony Marini. "Intentional reasoning: A developmental study of behaviorally aggressive and normal boys." Development and Psychopathology 6, no. 2 (1994): 285–304. http://dx.doi.org/10.1017/s0954579400004594.

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AbstractThe purpose of this work was to investigate the way in which boys, ages 6, 8, and 10 years, who are behaviorally disturbed, understand motives behind human behavior, compared to normally functioning peers. Four tasks were administered that differed in surface features but that shared an underlying conceptual structure. A structural analysis of response protocols was undertaken to assess the level of cognitive complexity of their productions. Age-appropriate performance required varying degrees of intentional understanding (i.e., the reciprocal causal relations between action and mental

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Lian, Jin-Lin, Chul-Won Lee, and Je-Hwan Woo. "An Analysis of Chinese Students' Intention to Participate in Leisure Sports by Applying the Extended Theory of Reasoned Action." Korean Society for Leisure Sciences 14, no. 2 (2023): 61–70. http://dx.doi.org/10.37408/kjls.2023.14.2.61.

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This study was to analyze the behavioral intentions of Chinese students studying in South Korea to participate in leisure sports. To this end, hypotheses were tested by using the Extended Theory of Reasoning Behavior(TRA) of motivation for recreational sports participation. The researchers surveyed 275 Chinese international students in Korea. This study was used to the structural equation modeling(SEM) of AMOS and SPSS as the research method. As a result, motivation to participate in recreational sports influences attitudes, and attitudes and subjective norms influence behavioral intentions. I

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Puspasari, Aulia Putri Mega, and Seprianti Eka Putri. "Memahami Sikap dan Perilaku Pelanggan Terhadap Layanan Pengiriman Makanan Dengan Menggunakan Online Food Delivery (OFD) : Investigasi Motivasi dan Tantangan Pelanggan." REVITALISASI 12, no. 2 (2023): 372. http://dx.doi.org/10.32503/revitalisasi.v12i2.4570.

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The rise of food services using Online Food Delivery (OFD) is very significant due to its ability to deliver food quickly thereby increasing effectiveness. Therefore, this research tries to understand consumers' desires and intentions to adopt OFD through behavioral reasoning theory. The iui research was conducted using data from 202 OFD users in Indonesia through an online survey. The quantitative method was chosen using the SEM (Structural Equation Modeling) data analysis technique using the PLS (Partial Least Squares) software application. Research proves that From a managerial perspective,

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Huang, Youlin, and Lixian Qian. "Understanding the potential adoption of autonomous vehicles in China: The perspective of behavioral reasoning theory." Psychology & Marketing 38, no. 4 (2021): 669–90. http://dx.doi.org/10.1002/mar.21465.

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Tufail, Hafiza Sobia, Rana Muhammad Shahid Yaqub, Amnah Mohammed Alsuhaibani, Sidra Ramzan, Ahmad Usman Shahid, and Moamen S. Refat. "Consumers’ Purchase Intention of Suboptimal Food Using Behavioral Reasoning Theory: A Food Waste Reduction Strategy." Sustainability 14, no. 14 (2022): 8905. http://dx.doi.org/10.3390/su14148905.

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Abstract:

Food waste has attained considerable attention globally during the last decade, owing to its environmental and social impacts. Consumers’ low preference to purchase edible fruits and vegetables with unusual appearance, discoloration, etc., technically referred to as suboptimal food, significantly contributes to food waste. Consumers are more likely to reject suboptimal food while purchasing food, resulting in unnecessary food waste. However, consumers’ perceptions of whether or not to purchase suboptimal food are still unidentified. Therefore, the purpose of this research is to explore the fac

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Joshi, Sujata, Sonali Bhattacharya, Pankaj Pathak, N. A. Natraj, Juhi Saini, and Soumya Goswami. "Harnessing the potential of generative AI in digital marketing using the Behavioral Reasoning Theory approach." International Journal of Information Management Data Insights 5, no. 1 (2025): 100317. https://doi.org/10.1016/j.jjimei.2024.100317.

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Zhang, Min, Ke Zhang, Yin Zhang, and Sonali Kudva. "What makes citizens participate in government data governance? A study based on Behavioral Reasoning Theory." Telematics and Informatics 95 (November 2024): 102198. http://dx.doi.org/10.1016/j.tele.2024.102198.

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Diddi, Sonali, Ruoh-Nan Yan, Brittany Bloodhart, Vickie Bajtelsmit, and Katie McShane. "Exploring young adult consumers’ sustainable clothing consumption intention-behavior gap: A Behavioral Reasoning Theory perspective." Sustainable Production and Consumption 18 (April 2019): 200–209. http://dx.doi.org/10.1016/j.spc.2019.02.009.

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