Relevant bibliographies by topics / Behaviorální teorie

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  1. Dissertations / Theses

Academic literature on the topic 'Behaviorální teorie'

Author: Grafiati
Published: 4 June 2021
Last updated: 5 February 2022

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Dissertations / Theses on the topic "Behaviorální teorie"

1

Plaček, Vilém. "Teorie her a racionalita rozhodovatele." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359088.

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View of rational choice in coherence with ultimatum game. Rational choice theory adjusted by joining behavioral economics to better comprehend decision-making processes. In this thesis I focus on researching strong influences using multiple simple games. Namely: ultimatum game, dictator game and modifications of previous. They will be carried out by online questionnaire. Next step will be analysis of components to determine significant ones and impact of game's modifications. I assume that decision-maker's rationality will be disproven. This thesis will continue with assessing influence of risk and fear of loss. Goal is to gather enough of detailed data about motivations and participants in order to perform analysis and establish statistically significant influences.
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2

Kašová, Jana. "Ekonomické a psychologické aspekty rozhodování a chování jedince." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-124995.

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The dissertation called Economic and Psychological Aspects of a Consumer's Behaviour and Decision-Making is dedicated to a consumer's behaviour and decision-making in economic and financial issues from the perspective of classic economy, psychology and behavioural economy. The theoretical part describes the expected utility theory and psychological findings on one hand, and presents the so called Prospect Theory and systematic biases on the other hand. The practical part comprises a research. Mission of the questionnaire survey is to find out whether behaviour and decision-making are rational and correspond with the classic economy theory or whether consumers behave irrationally and verify presumptions of behavioural economy.
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3

Mazánek, Lukáš. "Averze spotřebitel/investora ke ztrátě." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2014. http://www.nusl.cz/ntk/nusl-232871.

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In this diplom thesis I will deal with relation between consumer and his aversion to loss. Expression of the potential risks that can describe using behavioral theories and psychological approach. The practical part will focus on the description of risk in consumers behavior as an investor. The relationship of these consumers lose due to amount of their income and practical recommendations on how to take into account the potential risks and minimize loss.
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4

Cetlová, Tereza. "Rozhodování spotřebitele v podmínkách rizika." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2013. http://www.nusl.cz/ntk/nusl-232778.

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The aim of the thesis is to afford a complex perspective of a parallel development of psychology and economics to the readers. It is suggested, how psychological experiments could be used for the overall enrichment of the classical theory of economics. In the thesis, readers are introduced to the development of economic theories over time, and also to what role a human takes as a personality. Including the thesis is the part engaging in consumer decision process.
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Šedina, Jan. "Psychological and Sociological Aspects of Investing in Stock Markets." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-96356.

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This work is mainly focused on the environment of stock markets. It aims to identify some psychological and sociological factors relating to investors' behaviour which may help to justify occurrence of excessive movements in stock market prices resulting in price "bubbles" and stock market crashes. It emphasizes that the assumptions for the validity of the Efficient Markets Hypothesis based on dominant position of rational investors in stock markets have been empirically undermined by number of experiments and observations. As one of the most vigorous alternative challenging the Efficient Market Hypothesis is now considered the theory of behavioural finance stressing some imperfections of human behaviour which may substantially influence dynamics of stock market prices in both directions.
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6

Műller, Jan. "Pojetí člověka v ekonomii." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-164043.

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This diploma thesis researches model of economic man, its historical background, and also modern critics of this concept and alternative approach to economic man, especially in behavioral economics. Human (im)perfection leads to the discussion about a range of liberty man should get eventually to which extent should a man be led by paternalism. Therefore this thesis introduces and tests concept of libertarian paternalism which is applied to drug issues. The thesis demonstrates that model of economic man is in many ways too simplified and insufficient. Thus, extention of this model with findings of psychology, biology and other sciences seems beneficial. Libertarian paternalism, despite few shortcomings, shows potential to be realisable and viable in certain situations.
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7

Bahník, Štěpán. "Psychologické aspekty v teorii reklamy." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75968.

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Present work describes two ways of application of psychological findings to economic theory of advertisement. Psychological findings may help with evaluation of different economic approaches of the study of advertisement. Evidence from psychology of persuasion is applied to the question, whether advertisement is used as a source of information. The work then inquires into the possibility, that advertisement can enhance utility. Summarized studies indicate, that it may indeed be so. During the inquiry, neuroeconomics is applied and it's basic methods are presented. The concluding part describes ramifications of chosen approach.
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8

Mixánek, Lukáš. "Informace jako základ obchodování s akciemi." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-72739.

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The objective of the thesis is to characterize the importance of information and consequently also of knowledge as the bases for active dealing in the stock market. The fundamental terms of information credibility, disinformation and information asymmetry, which have a cardinal effect on behaviour of particular participants of the market, are mentioned in the thesis. The theory of effective markets and the factors due to which it is not able to explain the development and the real state of the contemporary stock markets, are analysed in more detail in the thesis. A considerable part of the thesis is devoted to the analysis and the definition of information need as a basic requirement for making successful investment decisions of an individual, whereas ways to its fulfilment are implied -- including a description and a division of available information sources. The description and the analysis of several dealing strategies which are directly based on usage of various kinds of information are not missing in the thesis. A part of the work is a presentation and an analysis of the results of a research made among real investors.
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9

Augustin, Michael. "Modelování výsledků fotbalového zápasu a hypotéza efektivního trhu u sportovního sázení." Master's thesis, 2020. http://www.nusl.cz/ntk/nusl-435157.

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01 Abstract Betting on sporting events can be perceived by the general public as a game of chance. In the professional literature, however, betting on football matches is treated in the same way as other financial markets, where in the event of a violation of the theory of efficient markets due to the occurrence of inefficiency, there are opportunities for investors to obtain abnormal returns. The main goal of this work is to create a model capable of predicting the results of football matches on the basis of historical data better than bookmakers are able to do and test the effectiveness of the Czech betting market for football matches of the Czech highest football league. The first part of the thesis contains a more detailed presentation of the theory of efficient markets, a comparison of financial and betting markets and sources of possible inefficiency in betting markets. The second and third parts present data, models and their possible modification to increase the accuracy of estimates. The fourth part describes the results of testing individual models and subsequent simulations of betting strategies. The fifth part contains a conclusion and discussion of the results, including an indication of possible alternatives to follow-up research. The results of simulations of betting strategies confirm...
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10

BUREŠ, Vladislav. "Anomálie na finančních trzích." Master's thesis, 2016. http://www.nusl.cz/ntk/nusl-204581.

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The first part of thesis describes the Efficient Market Theory, its characteristics and forms. Another theoretical approach are Behavioral Finances that can also explain the stock market price making. The main topic is Financial Market Anomalies that defy the Efficient Market Theory. Anomalies state that an investor is able to achieve above average profits in the long term regularly. The thesis is focused on two anomalies selected for further testing on the data of companies traded on German exchange Xetra. Data was obtained from Yahoo Finance and processed for statistical tests. Anomalies occurrence was scarce, therefore it cannot be said that an investor is able to achieve above average profits in the long term regularly.
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