Relevant bibliographies by topics / Behaviour change communication

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Behaviour change communication'

Author: Grafiati
Published: 4 June 2021
Last updated: 11 June 2025

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Journal articles on the topic "Behaviour change communication"

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Schomer, Helgo, Sarah Wadlow, and Tim Dunne. "Health Behaviour Change following Persuasive Communication." South African Journal of Psychology 26, no. 1 (1996): 23–28. http://dx.doi.org/10.1177/008124639602600105.

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This study was undertaken to assess the impact of a persuasively presented academic course in Health Psychology on students' health behaviour. Ninety-eight students attending a third-year optional course in Health Psychology at the University of Cape Town volunteered to participate in the study. The students completed a self-report Lifestyle Evaluation Questionnaire (LEQ) at the beginning of the six-week course, at the completion of the course and at an eight-month follow-up. A Lifestyie Beliefs Questionnaire (LBQ) based on the Health Belief Model was also filled out at the follow-up date. The results showed a statistically significant change in the exercise health behaviour, improving as the study progressed. LEQ factors of food and care improved significantly from the beginning to the completion of the course, with the care factor also maintaining a significant change from beginning to follow-up. Analysis of the LBQ indicated that the benefits component predicted exercise and drug use, the barriers component predicted exercise behaviour, and the susceptibility component predicted drug use. It was concluded that persuasive communication had a motivating effect on young, healthy adults to practise positive health behaviours.
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Durand, V. Mark. "Problem Behaviour as Communication." Behaviour Change 10, no. 4 (1993): 197–207. http://dx.doi.org/10.1017/s0813483900005301.

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Individuals with intellectual disabilities commonly engage in a variety of problematic behaviours such as aggression and self-injury. This paper discusses the value of using a communicative model to study these behaviour problems. First, the reciprocal nature of behaviour problems is outlined. Next, research on the use of functional communication training as a treatment for behaviour problems is reviewed in terms of its initial effectiveness, generalisation, and maintenance, as well as the mechanisms responsible for behaviour change. Finally, recommendations are made for future research and training efforts aimed at reducing severe behaviour problems.
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Whitehead, K., S. C. Langley-Evans, V. Tischler, and J. A. Swift. "Communication skills for behaviour change in dietetic consultations." Journal of Human Nutrition and Dietetics 22, no. 6 (2009): 493–500. http://dx.doi.org/10.1111/j.1365-277x.2009.00980.x.

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Briscoe, Ciara, and Frances Aboud. "Behaviour change communication targeting four health behaviours in developing countries: A review of change techniques." Social Science & Medicine 75, no. 4 (2012): 612–21. http://dx.doi.org/10.1016/j.socscimed.2012.03.016.

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VALDEZ, RENE X., M. NILS PETERSON, and KATHRYN T. STEVENSON. "How communication with teachers, family and friends contributes to predicting climate change behaviour among adolescents." Environmental Conservation 45, no. 2 (2017): 183–91. http://dx.doi.org/10.1017/s0376892917000443.

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SUMMARYEngaging adolescents is critical to encouraging future climate change adaptation and mitigation behaviours. Adolescents are typically more receptive to climate change messages than adults, but educators and communicators need research-based strategies for optimizing engagement, including information about what factors are most influential in changing behaviours. To better understand how communication with teachers, friends and family, climate change knowledge and climate change concern predict climate change behaviour, we administered a survey to a random sample of middle school students in North Carolina, USA (n = 1371). We measured climate change behaviour with a multi-item scale asking respondents about energy conservation, alternative transportation and engagement with environmental issues. We found that climate change concern and discussing climate change with family and friends predicted climate change behaviour. We also found that students from urban, high socioeconomic status schools were more likely to engage in climate change behaviour than students in urban, low socioeconomic status schools or rural schools. These results suggest that education efforts should leverage communication with family and friends in programming designed to encourage climate change behaviour. Further, efforts to promote climate change behaviour among low socioeconomic status urban and rural adolescents may be warranted, but would benefit from further investigation into the ideological, physical and knowledge-based drivers of behaviour differences documented in this study.
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Matteson, Carrie L., Thomas D. N. Merth, and Diane T. Finegood. "Health Communication Cards as a Tool for Behaviour Change." ISRN Obesity 2014 (February 6, 2014): 1–10. http://dx.doi.org/10.1155/2014/579083.

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Individuals seeking healthcare treatment in the context of obesity often experience difficulty engaging in discussions around their health and face challenges finding consensus with practitioners on care plans that best suit their lives. The complex set of biological, social, and environmental variables that have contributed to the higher prevalence of obesity are well illustrated in the foresight obesity system map. Effectively understanding and addressing key variables for each individual has proven to be difficult, with clinicians facing barriers and limited resources to help address patients’ unique needs. However, productive discussions inspired by patient centered care may be particularly effective in promoting behaviour change. Tools based on systems science that facilitate patient centered care and help identify behaviour change priorities have not been developed to help treat adult obesity. This project created and pilot tested a card based clinical communication tool designed to help facilitate conversations with individuals engaged in health behaviour change. The health communication cards were designed to help direct conversation between patients and healthcare providers toward issues relevant to the individual. Use of the cards to facilitate patient driven conversations in clinical care may help to streamline conversations, set realistic care plan goals, and improve long term rates of compliance.
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Smith, A. J. E. "Series: Communication in the dental practice. Motivating change in behaviour." Nederlands Tijdschrift voor Tandheelkunde 126, no. 03 (2019): 133–39. http://dx.doi.org/10.5177/ntvt.2019.03.18239.

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Thomsen, Christa. "Public Sector CSR Communication: A Dialogical Approach." HERMES - Journal of Language and Communication in Business 20, no. 38 (2017): 41. http://dx.doi.org/10.7146/hjlcb.v20i38.25904.

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Public sector organisations have different communication needs from private sector organisations. For example, they quite often have programmes aimed at behaviour changes, challenging their ability to choose the strategy which best suit their purpose. Dialogue is often considered a strategic tool which can lead to organisational gains such as motivation, learning, development, collaboration, etc. This article examines the role of dialogue in Danish public sector Corporate Social Responsibility (CSR) Communication aimed at behaviour change and employer mobilisation. The focus is on central government CSR communication strategies and how these strategies are implemented by a local government. It is argued that public actors’ (government departments, State agencies and local bodies) communication with employers on CSR is behaviour change communication and that it is possible to analyse this communication within the framework of a dialogue analysis model developed in linguistics. A theoretical dialogue-change model is proposed as an alternative to how government departments, State agencies and local bodies can mobilize employers.
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Anderson, Angelika, Dennis W. Moore, and Therese Bourne. "Functional Communication and Other Concomitant Behavior Change Following PECS Training: A Case Study." Behaviour Change 24, no. 3 (2007): 173–81. http://dx.doi.org/10.1375/bech.24.3.173.

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AbstractThe Picture Exchange Communication System (PECS) is widely used to teach children with language delays, including those with autism, functional language. A feature of PECS is that it incorporates principles deemed by some to be pivotal, leading to broader behaviour change. In this study, a 6-year-old child with autism was taught functional language using PECS. Along with measures of language gains, concomitant changes in nontargeted behaviours (play and TV viewing) following PECS training were observed. Results show increases in manding, initiations and cumulative word counts, as well as positive changes in the nontargeted behaviours.
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Low-Beer, Daniel, and Rand L. Stoneburner. "Behaviour and communication change in reducing HIV: is Uganda unique?" African Journal of AIDS Research 2, no. 1 (2003): 9–21. http://dx.doi.org/10.2989/16085906.2003.9626555.

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Dissertations / Theses on the topic "Behaviour change communication"

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Keyworth, Christopher. "Risk communication and lifestyle behaviour change in people with psoriasis." Thesis, University of Manchester, 2015. https://www.research.manchester.ac.uk/portal/en/theses/risk-communication-and-lifestyle-behaviour-change-in-people-with-psoriasis(9b30873c-d3d0-4b18-888b-cab12715e402).html.

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People with psoriasis are known to engage in high levels of unhealthy lifestyle behaviours which may lead to poorer psoriasis outcomes and increase the risk of cardiovascular disease (CVD). Thus, helping individuals with psoriasis understand the link between behaviours and health risks, that is health risk communication, and direct support for lifestyle behaviour change (LBC) are important aspects in optimal management of psoriasis, a long-term inflammatory skin condition. There are two aspects of the literature that remain unclear. First, whether adequate support is given to patients to enable them to understand the links between lifestyle behaviours and health outcomes is part of psoriasis patient management strategies. Second, whether there is agreement around effective health risk communication techniques. This programme of research aimed to examine these gaps in the literature using four related studies. The first study used content analysis to examine general and dermatology-specific healthcare professionals’ core training competencies for evidence of skills relating to LBC. An important finding was the lack of explicit skills relating to LBC and changing understanding of health risks. There was little or no reference to recognised LBC techniques that could be used to support and facilitate LBC with patients. The second study used observational techniques to examine messages about the links between behaviour and health outcomes and LBC signposting (such as leaflets or posters about healthy living) for patients with psoriasis in primary and secondary care patient waiting areas. There was little evidence of psoriasis-specific information about healthy living. Generic information (not specifically about psoriasis) was often of poor quality and was poorly displayed, and did not conform to evidence-based recommendations for effective LBC signposting. The third study combined observational and qualitative techniques to examine how healthcare professionals communicate information about CVD risk to patients and the role of LBC in reducing risk in the context of primary care risk assessments with people with psoriasis. A key finding was that interpretation of risk information was not always linked to specific advice about how to modify each risk factor. Discussion was mostly instructional rather than a shared collaborative discussion about behaviour change and risk reductionThe fourth study used experimental methods to examine the effects of message framing theory as a health risk communication strategy on reported behavioural intentions (BIs) in people with psoriasis. An important finding was that for messages about psoriasis symptom reduction, gain-framed (positively-framed) messages were more effective in increasing BIs for alcohol reduction. Conversely, for messages about CVD risk reduction, loss-framed (negatively-framed) messages were more effective for increasing BIs to reduce alcohol consumption. The body of work presented in this thesis demonstrated that much needs to be done to increase the skill sets of healthcare professionals in order to help people with psoriasis recognise the specific links between their own health behaviours and health outcomes. In addition specific recommendations have been suggested as a way of improving risk communication strategies, such as using theory-based personally-relevant health information for people with psoriasis.
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Mowbray, Fiona Margaret. "Risk communication, behaviour change and tick-borne disease in the UK." Thesis, King's College London (University of London), 2014. https://kclpure.kcl.ac.uk/portal/en/theses/risk-communication-behaviour-change-and-tickborne-disease-in-the-uk(0b97e7b1-f996-48e0-ba58-f42500da5be5).html.

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Tick-borne disease represents a growing problem in the UK. While some communications materials exist which encourage members of the public to adopt precautionary behaviours when in tick affected areas, these have not been informed by empirical evidence as to what factors promote uptake of protective behaviours and have not had their effectiveness formally tested. This research: • Identified knowledge and perceptions of risk concerning tick-borne disease in the UK that were associated with uptake of health protective behaviours; • Designed new communications materials promoting the uptake of health protective behaviours; • Tested whether the effect of these new materials was improved by also incorporating messages designed to reduce the emotion of disgust. Qualitative interviews allowed understanding of the thought processes of experts and the public with regards to the risk posed by ticks and tick-borne disease. Tick checking emerged as the most effective and accepted protective behaviour. A quantitative survey with members of London-based outdoor groups provided data showing that knowledge, perceived likelihood of being bitten, self-efficacy about tick removal and lower levels of disgust were the strongest predictors of checking behaviour. Both the qualitative and quantitative data fed into the design of communication materials that served as interventions against tick-borne disease risks. These were tested in a pilot randomised controlled trial where members of the public were sent one of three versions of the intervention, one including disgust reduction messages, one with messages based on behaviour change techniques developed from conventional models within health psychology and one with existing messages. The intervention based on conventional theories of health psychology proved most effective at increasing the uptake of tick checking behaviour and disgust reduction appeared to decrease behavioural engagement. Future research is needed to investigate the role of disgust as a driver of behaviour change, while policy makers need to be aware of the importance of engaging with the public and incorporating elements of health psychology theory into intervention design.
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Wilson, Caroline. "The role of communication in encouraging sustainable behaviour." Thesis, De Montfort University, 2011. http://hdl.handle.net/2086/5275.

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This aim of this thesis is to contribute to the debate about the best approach to engage citizens with sustainable behaviour. It is generally agreed that „bottom-up‟ approaches, where individuals are actively involved, are more effective than „top-down‟ authority-led projects where they have a more passive role. There is, however, a dearth of evidence from comparative evaluations. This thesis examines six distinct communication activities aimed at encouraging individuals to adopt more sustainable behaviours. Each used a different approach, some participative and others more top-down informational. Two questionnaires were used to gather data. The first was conducted at the time of the activity; the second between four and five weeks later and included questions about behaviour change. Variables from Petty and Cacioppo‟s Elaboration Likelihood Model (ELM), such as perceptions about a message and its source, and variables which Ajzen‟s Theory of Planned Behaviour (TPB) proposes as being key to behaviour change, such as subjective norms and attitudes, were used to see if these identified any difference in outcome. Findings indicate support for the added value of a bottom-up approach compared to other mechanisms and identify that this may be partly explained by the extent to which such activities offer a more supportive environment for behaviour change to take place. The measures used in this study may be useful to others seeking to evaluate behaviour change communication campaigns or those comparing different communicative approaches.
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Layne, Mary Kristen. "Environmental communication and behaviour change in the Bible Belt of the United States." Thesis, University of Glasgow, 2018. http://theses.gla.ac.uk/30735/.

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The Christian church in the southeast United States is a dominant institution that, if mobilised, has the potential to be a powerful force for environmental engagement and the promotion of pro-environmental behaviour. In an effort to advance understanding of the barriers to such engagement and behaviour change in the region, this thesis considers, in the context of religious Bible Belt communities, 1) the relative influence of different forms of social power on grassroots pro-environmental behaviour change, 2) the alignment of environmental and prosocial engagement, and 3) the characteristics of effective programmes for stimulating grassroots pro-environmental behaviour change. It approaches these areas of research from three different angles: an interdisciplinary review of the literature on behaviour change models, social power, framing and environmental communication more broadly; a Multi-Grounded Theory analysis of 20 semi-structured interviews with leaders in environmental and Christian organisations in the southern US; and a statistical analysis of a web-based survey of self-identified Christians across the politically and religiously conservative region (N = 400, across eleven states) regarding participants’ attitudes towards, participation in and beliefs about environmental and prosocial issues. Key findings include the identification of the ‘champion’ and ‘bridge’ models of action in religious organisations, as well as evidence for distinct (and opposing) influences of religious beliefs (orthodoxy) and religious practices (religiosity) on the gap between prosocial and environmental engagement. The thesis also introduces a new researcher reflexivity methodology for use in qualitative research. Based on the findings, the thesis argues that reducing the liberal stigma of environmentalism is paramount in mobilising Christians for climate change action. To this end, a sustained focus on encouraging specific pro-environmental behaviours framed in terms of altruistic concerns should be undertaken to encourage pro-environmental actions in southern Christian populations.
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Whitehead, Kirsten Anne. "The development of a tool for the assessment of communication skills for behaviour change in dietetics." Thesis, University of Nottingham, 2014. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.659285.

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In recent years the NHS has moved towards a patient-centred approach, placing the emphasis on changing health -related behaviour and developing the communication skills of healthcare staff. Registered Dietitians (RDs) have an important role in supporting patients with health -related behaviour change and are required to communicate effectively with patients. The aim of this research, using a mixed methods approach, was to explore and develop the area of Communication Skills for Behaviour Change (CSBS) within one-to-one consultations between patients and RDs in the UK. A cross-sectional survey of British Dietetic Association (BDA) members was undertaken to ascertain their views on the use of CSBC in dietetics and preferred teaching methods at both pre- and post- registration level. A tool for the assessment of CSBC within dietetic patient consultations (DIET-COMMS) was developed and tested for its psychometric properties and utility in practice. Finally semi-structured interviews were undertaken with experienced RDs who had undertaken inter-rater reliability testing with DIET-COMMS to explore their views on best practice for CSBC in dietetics.
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Cugelman, Brian. "Online social marketing : website factors in behavioural change." Thesis, University of Wolverhampton, 2010. http://hdl.handle.net/2436/94222.

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A few scholars have argued that the Internet is a valuable channel for social marketing, and that practitioners need to rethink how they engage with target audiences online. However, there is little evidence that online social marketing interventions can significantly influence behaviours, while there are few evidence-based guidelines to aid online intervention design. This thesis assesses the efficacy of online interventions suitable for social marketing applications, presents a model to integrate behavioural change research, and examines psychological principles that may aid the design of online behavioural change interventions.The primary research project used meta-analytical techniques to assess the impact of interventions targeting voluntary behaviours, and examined psychological design and adherence correlations. The study found that many online interventions demonstrated the capacity to help people achieve voluntary lifestyle changes. Compared to waitlist control conditions, the interventions demonstrated advantages, while compared to print materials they offered similar impacts, but with the advantages of lower costs and broader reach. A secondary research project surveyed users across an international public mobilization campaign and used structural equation modelling to assess the relationships between website credibility, active trust, and behavioural impacts. This study found that website credibility and active trust were factors in behavioural influence, while active trust mediated the effects of website credibility on behaviour. The two research projects demonstrated that online interventions can influence an individual’s offline behaviours. Effective interventions were primarily goal-orientated: they informed people about the consequences of their behaviour, encouraged them to set goals, offered skills-building support, and tracked their progress. People who received more exposure to interventions generally achieved greater behavioural outcomes. Many of these interventions could be incorporated into social marketing campaigns, and offer individually tailored support capable of scaling to massive public audiences. Communication theory was used to harmonize influence taxonomies and techniques; this proved to be an effective way to organize a diversity of persuasion, therapy, and behavioural change research. Additionally, website credibility and users’ active trust could offer a way to mitigate the negative impacts of online risks and competition.
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Lindström, Jonatan. "Visualizing multidimensional data over time to affect behaviour change : A case study of visualizing grocery data for large-scale consumers." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-280782.

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With increasing awareness to climate change, there is an increasing desire to minimize one’s impact on the environment. Looking to the food industry, this thesis targets companies making large scale grocery purchases to aid them in decreasing their negative impact through consumption. Using research in behaviour change is was deemed most promising to give feedback on previous purchases in order to affect behaviour to make future purchases reflect the company’s values further. With visualizations as an effective tool to communicate information; both implementations found in literature and new developments was considered. The visualization method called Circle View was most prominent in literature and was hence evaluated against a newly developed prototype. Based on a parallel coordinate system, the developed visualization featured a monochrome colour scale for different time periods and entities. While parallel coordinates are commonly used for large datasets, this use-case had much fewer entities and an ordered dataset which therefore, needed evaluation in its effectiveness. Through participants using both visualizations to complete information gathering tasks a comparative evaluation was done. While having different strengths and weaknesses, the newly developed visualization was perceived to be most effective in communicating the information. Furthermore, when directly comparing the two, a vast majority preferred the monochrome parallel coordinate visualization. With enhancements and ideas on how to extend the visualization, such as further interaction, the monochrome parallel coordinate system could be suggested as an effective visualization for this and similar chronological multidimensional datasets.<br>Med ökande medvetenhet kring klimatförändringar tillkommer ökande försök att minska ens klimatpåverkan. Med fokus på matindustrin undersöker denna studie hur företag som gör större matinköp kan påverkas till att minska deras negativa klimatpåverkan genom konsumtion. Genom metoder från beteendevetenskap visas att ge respons på tidigare köp har störst potential att påverka beteendet så att framtida köp i större utsträckning följer företagets värdegrund. Med visualisering som ett effektivt verktyg för att kommunicera information utreds både färdiga implementationer hittade i litteratur samt att utveckla en ny visualisering. Den mest framträdande visualiseringsmetoden i litteraturen vid namn Circle View utvärderades därmed mot en ny prototyp. Baserad på parallella koordinatsystem använde den nya prototypen en monokrom färgskala för att visa olika tidperioders datapunkter. Parallella koordinatsystem som ofta används för större dataset, utvärderades här i hur effektivt det fungerar på mindre kronologiskt ordnade dataset. Utvärdering av visualiseringarna bestod av att deltagarna genomförde uppgifter bestående av att uthämta information genom de båda visualiseringarna. Medans båda visualiseringsmetoderna hade sina styrkor och svagheter upplevdes den nyutvecklade visualiseringen mest effektiv i att kommunicera information. Vidare, när deltagarna jämförde visualiseringarna föredrog en stor majoritet den nyutvecklade visualiseringen. Med förslag om förbättringar och sätt att utvidga visualiseringen, så som mer interaktionsmöjligheter, kan det monokroma parallella koordinatsystemet rekommenderas för att effektivt visualisera denna och liknande kronologiskt ordnade multidimensionell dataset.<br>This thesis was carried out as part of the project ’Designing digital technologies for supporting energy-related behavior change in the kitchen’, funded by the Swedish Energy Agency, project number 48099-1.
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Chen, Elisabeth, and Hîvron Stenhav. "Dokumentation av matavfall med hjälp av röstinmatning : En studie om röstinmatning skulle kunna ersätta papper och penna som mätmetod för matsvinn." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-279951.

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The first part of the report reads up on food waste and makes account for how to reduce food waste in households by documenting it. The goal of this project is to examine how a measure of method consisting of voice commands is working as compared to a classic method of measurement with paper and pen. Food waste is a big issue and to decrease food waste, it is important to document this waste in several ways. Since food waste can include different kinds of food depending on how it’s phrased, the concept of food waste is described as both food that could have been eaten but also food that could not be eaten. In studies of food waste, taking notes is a common method of measurement – but it has couple of flaws. In example subjects often forget to take notes when this is required. In this study we are investigating how voice control could be a new alternative to log food waste. The problem statement is based on whether households find easier to log something with the help of voice commands rather than writing it down with paper and pen. We have built a system that will be tested on five subjects. The subjects of the study will use voice commands with a Google Home Mini. In this study they will use voice commands while documenting food waste in each subject’s household, this will be going on in single households. To analyse the data there will be a trashcan prototype created which counts each time something is thrown in the bin. With the help of the counter there will be a possibility to examine if more food waste is thrown than being logged. Furthermore, every interaction with the voice control that is related to food waste will be saved in a spreadsheet. In the method section, an analysis of how the five subjects will be tested is done. The first week the subjects will log food waste by voice commands and will only be using the prototype that was created as the designated food waste bin. The second week, subjects will log on to paper and pen instead. Finally, the prototypes are collected to analyse the data on the microcontroller as well as the logged data collected in a spreadsheet. Qualitative data is gathered through a survey. The result indicated that the majority preferred voice control as a measurement method once it worked, deficiencies such as communication problems were a major reason why this method was not the most optimal. One subject preferred the measurement method with paper and pen over voice control. Several test subjects thought it was difficult to keep track of paper and pencil but appreciated that it was a safe method of measurement in which they could see what was on the paper. This study is of interest to systems where voice control is used in, for example smart homes but also a contribution to the development of measurement methods. One conclusion in the study is that voice control is a possible measurement method but that more studies are needed in the subject.<br>Matsvinn är ett stort problem och för att minska matsvinn är det viktigt att öka medvetenhet och kunskap om vad som slängs och varför. Eftersom matsvinn kan omfatta olika typer av livsmedel definieras begreppen matsvinn som mat som hade kunnat ätas och matavfall definieras som matsvinn samt oundvikligt matavfall. Vid forskning om matsvinn är anteckningar en vanlig datainsamlingsmetod, men den lider av brister där exempelvis testpersoner glömmer bort att anteckna. I denna studie undersöker vi möjligheterna att använda röststyrning som ett nytt alternativ till att logga matsvinn. Problemformuleringen grundar sig i att undersöka om hushåll anser att det är enklare att logga något med hjälp av röstkommandon jämfört med att skriva ned det med papper och penna. Vi har byggt ett system som testas på fem testpersoner. För att använda sig av röststyrning blev testpersonerna i studien tilldelade varsin Google Home Mini. I denna studie appliceras denna mätmetod på att mäta matsvinn i singelhushåll. För att analysera datan byggde varsin kompostpåsehållare som räknar varje gång svinn slängs i papperskorgen. Genom räknaren kan det undersökas om det slängs mer än det antecknas. Dessutom loggas allt testpersonerna säger till röstassistenten som har med matsvinn att göra. Första veckan under undersökningen loggades deltagarna allt de slängde med röstkommandon samt använder sig enbart av den givna prototypen för att slänga matsvinn. Andra veckan loggade deltagarna istället på papper och penna. Slutligen samlades prototyperna för att analysera datan på mikrokontrollern samt den loggade datan som samlades i ett kalkylark. Kvalitativ data samlades genom en enkät. Resultatet tyder på att majoriteten föredrog röststyrning som mätmetod när det väl fungerade, brister som kommunikationsproblem med röstassistenten var en stor anledning till varför denna metod inte var den mest optimala. En testperson föredrog mätmetoden med papper och penna framför röststyrning. Flera testpersoner tyckte att det var jobbigt att ha koll på papper och penna men uppskattade att det var en säker mätmetod då de kunde se vad som stod på pappret. Studien är av intresse för system där röststyrning används i exempelvis smarta hem men även ett bidrag till utveckling av mätmetoder. En slutsats i studien är att röststyrning är en möjlig mätmetod men att fler studier behövs göras i ämnet.
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Mattson, Gustav. "Applying the Behaviour Change Wheel to design and evaluate a food waste reducing prototype for workplace kitchens." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-279424.

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Food waste is an arguably increasing problem in society, with consumers being responsible for as much as half of all combined food waste. The problem needs to be tackled from all angles, but there is no all encompassing solution for all situations. One context consumers find themselves in is the kitchen at their place of work, where the shared nature of the refrigerator creates situations and problems not found in the home environment. It is for these shared kitchens that this study is focused on providing a physical solution based on The Behavioural Change Wheel (BCW), book providing methods and tools for designing with the goal of behavioural change. The intention of this study was to develop, test and later evaluate a prototype on its behavioural change capacity and potential, using the tools presented in the BCW. The developed prototype took form as an RFID activated labelling system, providing users with the current date and their name on a label to be adhered on the articles they place in the shared refrigerator. After the testing period, an online questionnaire was sent out and was answered by fourteen out of seventeen participants. The two week testing period and subsequent questionnaire provided no conclusive answers regarding detected behavioural change capacity, but the potential is considered high based on participants qualitative comments and attitudes, and their quantitative usage. No measurements of change in food waste is conducted, but the target behavioural changes would provide a positive development resulting in less food waste in the workplace kitchen, if not only a more orderly refrigerator.<br>Matavfall är ett påtagligt ökande problem i samhället, där konsumenter ansvarar för så mycket som hälften av allt kombinerat matavfall. Problemet bör hanteras från alla möjliga håll, men det finns ingen allmän lösning för alla situationer. Ett sammanhang som konsumenterna befinner sig i är köket på deras arbetsplats, där kylskåpets gemensamma natur skapar situationer och problem som inte återfinns i hemmiljön. Det är för dessa delade kök som denna studie riktar sig på att tillhandahålla en fysisk lösning baserad på The Behavioural Change Wheel (BCW). Den innehåller metoder och verktyg för att designa med beteendeförändring som mål. Syftet med denna studie var att utveckla, testa och senare utvärdera en prototyp angående dess beteendeförändringsförmåga och potential, med hjälp av de verktyg som presenteras i BCW. Den färdigställda prototypen tog form som ett RFID-aktiverat etikettsystem, som gav användarna det aktuella datumet och deras namn på en etikett som ska sättas på artiklarna som de placerar i det delade kylskåpet. Efter testperioden skickades ett frågeformulär ut och fjorton av sjutton deltagare svarade. En testperiod på två veckor och efterföljande frågeformulär gav inga avgörande svar angående påvisad beteendeförändringsförmåga, men potentialen anses vara hög baserad på deltagarnas kvalitativa kommentarer och attityder, och deras kvantitativa användning. Inga mätningar kring mängd matavfall utfördes, men målbeteendeförändringarna skulle ge en positiv utveckling som resulterar i mindre matavfall i arbetsplatsens kök, om inte bara ett mer ordnat kylskåp.<br>Smart storage solutions in the fridge of the future to reduce food waste
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Price, Hermione Clare. "Personalised cardiovascular disease risk information as a motivator of behaviour change in individuals at high cardiovascular disease risk." Thesis, University of Oxford, 2010. http://ora.ox.ac.uk/objects/uuid:3cab4a20-355c-43af-9377-c655e42a4acf.

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Introduction: Cardiovascular disease (CVD) risk assessment is becoming increasingly common in routine clinical practice. Consequently many individuals are likely to be identified as being at increased CVD risk and risk reducing strategies implemented with a view to preventing future CVD. There are many steps along the pathway from CVD risk assessment to the prevention of CVD events. First, CVD risk needs to be accurately estimated using an appropriate CVD risk calculator. Secondly CVD risk information needs to be effectively communicated to the individual identified as being at increased risk. Thirdly, the risk information communicated needs to be capable of motivating behaviour change and finally behaviour change needs to result in a reduction in CVD risk. The evidence base for many of these steps has yet to be fully established. Aims: The overall aims of this work were first to adapt the United Kingdom Prospective Diabetes Study (UKPDS) Risk Engine to better display risk and achievable risk. Secondly to investigate lay perceptions of risk and to develop two interventions designed to reduce CVD risk. The two interventions were a personalised 10-year CVD risk estimate and a brief lifestyle advice intervention. Finally, the capacity of these interventions to increase physical activity and improve CVD risk factors in adults at increased CVD risk was tested. Methods: Three focus groups were held to investigate lay perceptions of risk and to inform the design of the UKPDS Risk Engine interface and a brief lifestyle advice intervention designed to motivate risk reducing behaviours. The two interventions were then tested in a 2x2 factorial randomised controlled trial. Results: The focus group results demonstrated that public interest and understanding of risk was high. In addition participants expressed clear views regarding how risk information and lifestyle advice should be presented. 194 participants at increased 10-year CVD risk (≥ 20%) were recruited from 4 Oxfordshire general practices. Neither a personalised 10-year CVD risk estimate nor a brief lifestyle advice intervention was capable of increasing physical activity or reducing estimated 10-year CVD risk in this group. Conclusions: Whilst public interest in CVD risk appeared to be high this study was unable to demonstrate that a 10-year personalised CVD risk estimate or a brief lifestyle advice intervention was able to increase physical activity in adults at increased CVD risk.
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Books on the topic "Behaviour change communication"

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Lesotho. Ministry of Health and Social Welfare. Behaviour change communication in Lesotho: National behaviour change communication strategy, 2008-2013. Ministry of Health and Social Welfare, 2008.

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Whitmarsh, Lorraine. Engaging the public with climate change: Behaviour change and communication. Earthscan, 2011.

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Engaging the public with climate change: Behaviour change and communication. Earthscan, 2010.

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Burma) Workshop on Development of Behaviour Change Communication Master Plan for Reproductive Health (2003 Rangoon. Behaviour change communication master plan for reproductive health. UNFPA, Myanmar, 2003.

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Behaviour change interventions & communication strategy for the health sector, 2006-2009. Ministry of Health, 2006.

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Khan, Md Shamsul Islam, and Ahsan Shahriar. Behaviour change communication needs of community clinics: A study of providers' perspectives. ICDDR,B, Centre for Health and Population Research, 1999.

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Herd: How to change mass behaviour by harnessing our true nature. Wiley, 2009.

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Botswana. National strategy for behaviour change interventions and communications for HIV and AIDS. National AIDS Coordinating Agency, 2006.

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Words work!: How to change your language to improve behaviour in your classroom. Crown House Pub., 2003.

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Deetz, Stanley. Leading organizations through transition: Communication and cultural change. Sage Publications, Inc., 2000.

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Book chapters on the topic "Behaviour change communication"

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Laverack, Glenn. "Behaviour Change Communication." In A–Z of Health Promotion. Macmillan Education UK, 2014. http://dx.doi.org/10.1007/978-1-137-35049-7_4.

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Doherty, Eva. "Facilitating Behaviour Change through Motivational Interviewing." In Clinical Communication in Medicine. John Wiley & Sons, Ltd, 2015. http://dx.doi.org/10.1002/9781118728130.ch16.

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Cross, Ruth, and Ivy O'Neil. "Health communication." In Health promotion: global principles and practice. CABI, 2021. http://dx.doi.org/10.1079/9781789245332.0106.

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Abstract This book chapter seeks to: (i) consider models of communication and assess their relevance to health communication; (ii) suggest that health promotion must adopt participatory means of communication; (iii) critique top-down 'banking' approaches to communication and education; (iv) discuss the implications of digital technology development on health communication; (v) assert the importance of health education and consider the idea of health literacy; (vi) explore and critique social marketing; and (vii) explore and critique psychological models of behaviour change.
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Cross, Ruth, and Ivy O'Neil. "Health communication." In Health promotion: global principles and practice, 2nd ed. CABI, 2021. http://dx.doi.org/10.1079/9781789245332.0004.

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Abstract This book chapter seeks to: (i) consider models of communication and assess their relevance to health communication; (ii) suggest that health promotion must adopt participatory means of communication; (iii) critique top-down 'banking' approaches to communication and education; (iv) discuss the implications of digital technology development on health communication; (v) assert the importance of health education and consider the idea of health literacy; (vi) explore and critique social marketing; and (vii) explore and critique psychological models of behaviour change.
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Tussyadiah, Iis, and Graham Miller. "Perceived Impacts of Artificial Intelligence and Responses to Positive Behaviour Change Intervention." In Information and Communication Technologies in Tourism 2019. Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-030-05940-8_28.

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Ackers, Louise, Gavin Ackers-Johnson, Joanne Welsh, Daniel Kibombo, and Samuel Opio. "Change Processes: Multi-Disciplinary Teamwork." In Anti-Microbial Resistance in Global Perspective. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-62662-4_7.

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AbstractThis chapter examines the importance of multi-disciplinary team-working to the management of antimicrobial stewardship and behaviour change processes. MDT has played a major role in improving communication and reducing professional boundaries that had previously contributed to high levels of infection; extended use of, often inappropriate antibiotics and poor patient outcomes. The functioning of such teams facilitates the role of clinical pharmacy.
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Mwajombe, Anselm R., and Godwin A. Lema. "Weather forecasting and communication in the upper Great Ruaha catchment area." In Climate change impacts and sustainability: ecosystems of Tanzania. CABI, 2020. http://dx.doi.org/10.1079/9781789242966.0217.

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Abstract Effective weather forecast dissemination depends on how effective dissemination channels are in informing decision making for improved management of water resources and livelihood activities, which depend on water resources in catchment areas. In this chapter, the effectiveness of the channels for weather forecast dissemination is assessed in terms of magnitude of awareness creation and versatility to end users. Our findings show that both traditional and conventional channels of weather forecasting and communication can be used to create awareness to end users in various parts of the country. For local communities, traditional weather forecasting and communicating were contingent on indigenous knowledge acquired through interaction with the local environment. Such information was accessed through indicators or signs that entail plant phenology, astronomical and meteorological events as well as mammals' behaviour. Conventional forecasting is communicated via modern communication technologies including radio, television, the Internet and posted letters. Communication of traditional weather forecasting is mainly through oral traditions. Results from our respondents revealed that 40% received weather forecasts through traditional channels, 11% through modern channels and 49% through modern and traditional channels. The majority of respondents said that weather forecasts from modern sources were not reliable to inform the decision-making process when compared with traditional sources. The study recommends synchronizing modern and traditional channels for effective weather forecast delivery.
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Anson, Susan, Diotima Bertel, and James Edwards. "Inclusive Communication to Influence Behaviour Change During the COVID-19 Pandemic: Examining Intersecting Vulnerabilities." In COVID-19: Systemic Risk and Resilience. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-71587-8_13.

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de Mooij, Marieke. "Behavior Change Communication." In Human and Mediated Communication around the World. Springer International Publishing, 2013. http://dx.doi.org/10.1007/978-3-319-01249-0_12.

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McKee, Neill, Antje Becker-Benton, and Emily Bockh. "Social and Behavior Change Communication." In The Handbook of Development Communication and Social Change. John Wiley & Sons, Inc., 2014. http://dx.doi.org/10.1002/9781118505328.ch17.

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Conference papers on the topic "Behaviour change communication"

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Chakraborty, Dipanjan, Akshay Gupta, and Aaditeshwar Seth. "Experiences from a mobile-based behaviour change campaign on maternal and child nutrition in rural India." In ICTD '19: Tenth International Conference on Information and Communication Technologies and Development. ACM, 2019. http://dx.doi.org/10.1145/3287098.3287110.

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Guzovski, Marina. "SOCIALLY RESPONSIBLE MARKETING IN THE "NEW NORMAL"." In Sixth International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2020. http://dx.doi.org/10.31410/limen.2020.285.

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Given the fact that we are in a time of uncertainty, when we cannot predict how a coronavirus-induced pandemic will affect community life, socially responsible behaviour as well as the impact of socially responsible marketing come to the fore in particular. The goal of socially responsible marketing is to educate and take actions that will positively affect the change of behaviour, and all participants from business entities to individuals must be aware of their responsible behaviour towards themselves and others in order to improve well-being and benefit the society we live in. The paper presents models of socially responsible marketing communication in the "new normal" as well as their impact on raising awareness of responsible behaviour and the adoption of new habits among consumers.
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Ribeiro Doria, Julia, Mariana Cavalcante Lopes, Paulo Azuaga Braga, and Adair Da Silva Oliveira Junior. "Desenvolvimento de um Software para Auxílio na Comunicação de quem tem Transtorno do Espectro Autista - TEA." In Computer on the Beach. Universidade do Vale do Itajaí, 2020. http://dx.doi.org/10.14210/cotb.v11n1.p585-588.

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Autistic Spectrum Disorder - TEA is marked by a number of characteristics that influence the daily lives of citizens with the disorder. This change consists of difficulty in communicating with society, badly social interaction and restricted and repetitive behavior, of- ten not dealing with changes in routine. Due to these obstacles faced by autists, forms of intervention arise in order to social inclusion towards these people, such as alternative methods that help autistics communicate. The Picture Exchange Communication System - PECS is one of these assistive tools, based on picture communication, one simulates autism and others everyday foods and objects. However, this method has some issues, for example, some of them cannot associate an illustrative figure that represents an object in reality, causing the PECS to be unusable. From this, this project based on the development and implementation of the site “SeuPecs”, based on the above Communication System, with the creation of unique PECS for each autistic in order to contribute to the communication of who has the TEA.
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Arroyave, Jesús. "Behavior change communication strategy for yaws elimination." In the Second International Conference. ACM Press, 2014. http://dx.doi.org/10.1145/2669711.2669919.

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Pérez, Myriam Cielo, Rohit Singh, Dinesh Chandra, Valéry Ridde, Aaditeshwar Seth, and Mira Johri. "Development of an mHealth Behavior Change Communication Strategy." In COMPASS '20: ACM SIGCAS Conference on Computing and Sustainable Societies. ACM, 2020. http://dx.doi.org/10.1145/3378393.3402505.

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Pollak, Frantisek, Peter Markovic, and Michal Konecny. "Analysis of Selected Characteristics of e-Consumer Behavior of Czechs During the First Wave of the COVID-19 Pandemic." In Values, Competencies and Changes in Organizations. University of Maribor Press, 2021. http://dx.doi.org/10.18690/978-961-286-442-2.53.

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The paper is devoted to the analysis of the selected aspects of e-consumer behavior. Specifically, to the application of innovative methods of evaluating customer interactions within the environment of the virtual social network Facebook. From the point of view of the actual implementation of presented research, the activity of customer tribes of the five largest e-commerce entities in the Czech virtual market was analyzed and evaluated. The data needed to process the analysis were collected during the first state of emergency declared in the Czech Republic in connection with the COVID-19 pandemic. Through the analysis of data on the interactions of customer groups in a highly non-standard situation, it was possible to outline specific patterns of consumer behavior, in particular the extent and nature of their interactions in B2C communication on the social network Facebook. From the findings we can deduce a shift in the timing of interactions towards the morning hours, which we consider both as an effect of working from home and as a deviation from the usual patterns of behavior. In our opinion, it is necessary to take both of these effects into account when planning marketing communication.
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Narcı, Mustafa, and Nebiye Konuk Kandemir. "Changes and New Trends in Health Communication." In COMMUNICATION AND TECHNOLOGY CONGRESS. ISTANBUL AYDIN UNIVERSITY, 2021. http://dx.doi.org/10.17932/ctcspc.21/ctc21.031.

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Health communication can be considered in terms of different groups such as communication of healthcare professionals with each other, patient-healthcare worker communication, patient-patient communication and patient relatives communication with each other. Communication is the primary tool in ensuring health literacy and disseminating effective health information to the wider audience. Effective health communication raises awareness about health problems, risks and solutions; influences and strengthens individuals' attitudes. All mass media are used within the scope of health education to develop and adopt healthy living habits in society in order to improve health. The dizzying developments and changes in communication technologies have diversified and enriched the ways to obtain more information and support about health problems. The transition from monologue to dialogue in the internet field has caused the transformation from one-way information transmission to dynamic, multi-faceted interactive and discussions. Thus, the period began in which not only consuming but also producing users took part. While this has improved those who use social networks, it has also made it difficult to control health information. The coexistence of the media's potential to generate negative behavior as well as the possibilities and capacity to develop positive health behaviors also constitutes a paradoxical situation. Individuals who try to collect information about diseases and treatment methods by using new media tools sometimes risk their health with false information. In addition, the communication between the different groups mentioned above through forums on online platforms takes on a remarkable new form in terms of patient-patient communication. In this context, the aim of the study is to discuss the transformation of patient-patient communication on online platforms within the framework of the literature.
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Peleckis, Kestutis, Valentina Peleckienė, Giedrė Lapinskienė, and Gitana Dudzeviciute. "PRINCIPLES OF EFFECTIVE COMMUNICATION AND PERSUASION IN BUSINESS NEGOTIATIONS." In Business and Management 2016. VGTU Technika, 2016. http://dx.doi.org/10.3846/bm.2016.48.

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In business communication and negotiations communicating sides are trying to convince each other in their views, positions justice. For this purpose using a variety of measures starting with scientifically sound principles, logic diagrams and ending in various appeals, speculations, sophistries. Language persuasiveness is very important the negotiators’ competence. Nothing can replace the suggestibility of a live word. Only directly communicating, negotiating, submitting proof, arguments, counter-arguments, controverting negotiators can move quickly to the overall objective of the agreement. Persuasion aims to change the behavior of the opponent, interviewer. Persuasion can bring positive and negative results.
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Parashar, Anshu, and Jitender Kumar Chhabra. "Mining packages change history to predict their future change-coupling behavior." In 2013 International Conference on Control Communication and Computing (ICCC). IEEE, 2013. http://dx.doi.org/10.1109/iccc.2013.6731623.

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Coskun, Aykut, and Cigdem Erbug. "Exploring and communicating user diversity for behavioural change." In Design Research Society Conference 2016. Design Research Society, 2016. http://dx.doi.org/10.21606/drs.2016.73.

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Reports on the topic "Behaviour change communication"

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Ahmed, Akhter, John F. Hoddinott, and Shalini Roy. Food transfers, cash transfers, behavior change communication and child nutrition: Evidence from Bangladesh. International Food Policy Research Institute, 2019. http://dx.doi.org/10.2499/p15738coll2.133420.

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Agrawal, Praween, Kumudha Aruldas, and M. E. Khan. Training manual on basic monitoring and evaluation of social and behavior change communication health programs. Population Council, 2014. http://dx.doi.org/10.31899/rh10.1025.

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Agrawal, Praween, Kumudha Aruldas, M. E. Khan, and Subrato Mondal. Facilitator's guide for training on monitoring and evaluation of social and behavior change communication health programs. Population Council, 2014. http://dx.doi.org/10.31899/rh10.1017.

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Khan, M. E., Isha Bhatnagar, Avishek Hazra, and Mukesh Kumar. Situation analysis of behavior change communication activities in Bihar: A step towards developing a comprehensive BCC strategy. Population Council, 2012. http://dx.doi.org/10.31899/rh2.1051.

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Roy, Shalini, Melissa Hidrobo, John F. Hoddinott, Bastien Koch, and Akhter Ahmed. Can transfers and behavior change communication reduce intimate partner violence four years post-program? Experimental evidence from Bangladesh. International Food Policy Research Institute, 2019. http://dx.doi.org/10.2499/p15738coll2.133421.

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Research Institute (IFPRI), International Food Policy. Adding a nutrition behavior change communication component to an early childhood development intervention in Malawi: A cluster randomized trial. International Food Policy Research Institute, 2019. http://dx.doi.org/10.2499/p15738coll2.133078.

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Jung, Na Young, and Yoo-Kyoung Seock. The Impact of Service Recovery Communication Channel on Perceived Quality of Service Recovery and Consumer Behavior. Iowa State University, Digital Repository, 2015. http://dx.doi.org/10.31274/itaa_proceedings-180814-147.

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Thorn, Kaila, Rama Radhakrishna, Dan Tobin, Allison Chatrchyan, Joana Chan, and Shorna Allred. Usefulness of Delivery Methods for Communicating Climate Change Issues: Perspectives of Extension Professional and Research Faculty in the Northeast. USDA Northeast Climate Hub, 2016. http://dx.doi.org/10.32747/2016.6964835.ch.

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Findings from this study provide insight into the delivery methods that land-grant university research and Extension personnel in the Northeast perceive as most effective to disseminate information as well&#x0D; as to change practices or behaviors related to climate change. The respondents of this study represented research faculty, Extension specialists, and Extension educators from the 16 land-grant universities in the Northeastern U.S.
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Spoors, F., C. D. B. Leakey, and M. A. James. Coast to ocean: a Fife-eye view: ocean literacy in Fife, Scotland. Scottish Oceans Institute, 2021. http://dx.doi.org/10.15664/10023.23981.

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[Extract from Executive Summary] Ocean Literacy (OL), or Ocean Citizenship, is the basis of a movement to sway positive, lasting change in communities that will benefit the sea, coast and climate. An ocean literate person is understanding of the ocean’s influence on their own lives, as well as the way that their behaviours influence the ocean and is knowledgeable concerning ocean threats. A degree of informed-ness (or ‘literacy’) is thought to inspire effective communication and allow for impactful decision-making regarding personal lifestyle and behaviours, which are subsequently beneficial to the marine and coastal environment. Not only that, a collective OL mindset may be translated into policy, informing marine spatial planning authorities of people’s expectations regarding their marine and coastal spaces.
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McPhedran, R., K. Patel, B. Toombs, et al. Food allergen communication in businesses feasibility trial. Food Standards Agency, 2021. http://dx.doi.org/10.46756/sci.fsa.tpf160.

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Background: Clear allergen communication in food business operators (FBOs) has been shown to have a positive impact on customers’ perceptions of businesses (Barnett et al., 2013). However, the precise size and nature of this effect is not known: there is a paucity of quantitative evidence in this area, particularly in the form of randomised controlled trials (RCTs). The Food Standards Agency (FSA), in collaboration with Kantar’s Behavioural Practice, conducted a feasibility trial to investigate whether a randomised cluster trial – involving the proactive communication of allergen information at the point of sale in FBOs – is feasible in the United Kingdom (UK). Objectives: The trial sought to establish: ease of recruitments of businesses into trials; customer response rates for in-store outcome surveys; fidelity of intervention delivery by FBO staff; sensitivity of outcome survey measures to change; and appropriateness of the chosen analytical approach. Method: Following a recruitment phase – in which one of fourteen multinational FBOs was successfully recruited – the execution of the feasibility trial involved a quasi-randomised matched-pairs clustered experiment. Each of the FBO’s ten participating branches underwent pair-wise matching, with similarity of branches judged according to four criteria: Food Hygiene Rating Scheme (FHRS) score, average weekly footfall, number of staff and customer satisfaction rating. The allocation ratio for this trial was 1:1: one branch in each pair was assigned to the treatment group by a representative from the FBO, while the other continued to operate in accordance with their standard operating procedure. As a business-based feasibility trial, customers at participating branches throughout the fieldwork period were automatically enrolled in the trial. The trial was single-blind: customers at treatment branches were not aware that they were receiving an intervention. All customers who visited participating branches throughout the fieldwork period were asked to complete a short in-store survey on a tablet affixed in branches. This survey contained four outcome measures which operationalised customers’: perceptions of food safety in the FBO; trust in the FBO; self-reported confidence to ask for allergen information in future visits; and overall satisfaction with their visit. Results: Fieldwork was conducted from the 3 – 20 March 2020, with cessation occurring prematurely due to the closure of outlets following the proliferation of COVID-19. n=177 participants took part in the trial across the ten branches; however, response rates (which ranged between 0.1 - 0.8%) were likely also adversely affected by COVID-19. Intervention fidelity was an issue in this study: while compliance with delivery of the intervention was relatively high in treatment branches (78.9%), erroneous delivery in control branches was also common (46.2%). Survey data were analysed using random-intercept multilevel linear regression models (due to the nesting of customers within branches). Despite the trial’s modest sample size, there was some evidence to suggest that the intervention had a positive effect for those suffering from allergies/intolerances for the ‘trust’ (β = 1.288, p&lt;0.01) and ‘satisfaction’ (β = 0.945, p&lt;0.01) outcome variables. Due to singularity within the fitted linear models, hierarchical Bayes models were used to corroborate the size of these interactions. Conclusions: The results of this trial suggest that a fully powered clustered RCT would likely be feasible in the UK. In this case, the primary challenge in the execution of the trial was the recruitment of FBOs: despite high levels of initial interest from four chains, only one took part. However, it is likely that the proliferation of COVID-19 adversely impacted chain participation – two other FBOs withdrew during branch eligibility assessment and selection, citing COVID-19 as a barrier. COVID-19 also likely lowered the on-site survey response rate: a significant negative Pearson correlation was observed between daily survey completions and COVID-19 cases in the UK, highlighting a likely relationship between the two. Limitations: The trial was quasi-random: selection of branches, pair matching and allocation to treatment/control groups were not systematically conducted. These processes were undertaken by a representative from the FBO’s Safety and Quality Assurance team (with oversight from Kantar representatives on pair matching), as a result of the chain’s internal operational restrictions.
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