Dissertations / Theses: 'Behaviour change communication'

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Keyworth, Christopher. "Risk communication and lifestyle behaviour change in people with psoriasis." Thesis, University of Manchester, 2015. https://www.research.manchester.ac.uk/portal/en/theses/risk-communication-and-lifestyle-behaviour-change-in-people-with-psoriasis(9b30873c-d3d0-4b18-888b-cab12715e402).html.

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People with psoriasis are known to engage in high levels of unhealthy lifestyle behaviours which may lead to poorer psoriasis outcomes and increase the risk of cardiovascular disease (CVD). Thus, helping individuals with psoriasis understand the link between behaviours and health risks, that is health risk communication, and direct support for lifestyle behaviour change (LBC) are important aspects in optimal management of psoriasis, a long-term inflammatory skin condition. There are two aspects of the literature that remain unclear. First, whether adequate support is given to patients to enable them to understand the links between lifestyle behaviours and health outcomes is part of psoriasis patient management strategies. Second, whether there is agreement around effective health risk communication techniques. This programme of research aimed to examine these gaps in the literature using four related studies. The first study used content analysis to examine general and dermatology-specific healthcare professionals’ core training competencies for evidence of skills relating to LBC. An important finding was the lack of explicit skills relating to LBC and changing understanding of health risks. There was little or no reference to recognised LBC techniques that could be used to support and facilitate LBC with patients. The second study used observational techniques to examine messages about the links between behaviour and health outcomes and LBC signposting (such as leaflets or posters about healthy living) for patients with psoriasis in primary and secondary care patient waiting areas. There was little evidence of psoriasis-specific information about healthy living. Generic information (not specifically about psoriasis) was often of poor quality and was poorly displayed, and did not conform to evidence-based recommendations for effective LBC signposting. The third study combined observational and qualitative techniques to examine how healthcare professionals communicate information about CVD risk to patients and the role of LBC in reducing risk in the context of primary care risk assessments with people with psoriasis. A key finding was that interpretation of risk information was not always linked to specific advice about how to modify each risk factor. Discussion was mostly instructional rather than a shared collaborative discussion about behaviour change and risk reductionThe fourth study used experimental methods to examine the effects of message framing theory as a health risk communication strategy on reported behavioural intentions (BIs) in people with psoriasis. An important finding was that for messages about psoriasis symptom reduction, gain-framed (positively-framed) messages were more effective in increasing BIs for alcohol reduction. Conversely, for messages about CVD risk reduction, loss-framed (negatively-framed) messages were more effective for increasing BIs to reduce alcohol consumption. The body of work presented in this thesis demonstrated that much needs to be done to increase the skill sets of healthcare professionals in order to help people with psoriasis recognise the specific links between their own health behaviours and health outcomes. In addition specific recommendations have been suggested as a way of improving risk communication strategies, such as using theory-based personally-relevant health information for people with psoriasis.

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Mowbray, Fiona Margaret. "Risk communication, behaviour change and tick-borne disease in the UK." Thesis, King's College London (University of London), 2014. https://kclpure.kcl.ac.uk/portal/en/theses/risk-communication-behaviour-change-and-tickborne-disease-in-the-uk(0b97e7b1-f996-48e0-ba58-f42500da5be5).html.

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Tick-borne disease represents a growing problem in the UK. While some communications materials exist which encourage members of the public to adopt precautionary behaviours when in tick affected areas, these have not been informed by empirical evidence as to what factors promote uptake of protective behaviours and have not had their effectiveness formally tested. This research: • Identified knowledge and perceptions of risk concerning tick-borne disease in the UK that were associated with uptake of health protective behaviours; • Designed new communications materials promoting the uptake of health protective behaviours; • Tested whether the effect of these new materials was improved by also incorporating messages designed to reduce the emotion of disgust. Qualitative interviews allowed understanding of the thought processes of experts and the public with regards to the risk posed by ticks and tick-borne disease. Tick checking emerged as the most effective and accepted protective behaviour. A quantitative survey with members of London-based outdoor groups provided data showing that knowledge, perceived likelihood of being bitten, self-efficacy about tick removal and lower levels of disgust were the strongest predictors of checking behaviour. Both the qualitative and quantitative data fed into the design of communication materials that served as interventions against tick-borne disease risks. These were tested in a pilot randomised controlled trial where members of the public were sent one of three versions of the intervention, one including disgust reduction messages, one with messages based on behaviour change techniques developed from conventional models within health psychology and one with existing messages. The intervention based on conventional theories of health psychology proved most effective at increasing the uptake of tick checking behaviour and disgust reduction appeared to decrease behavioural engagement. Future research is needed to investigate the role of disgust as a driver of behaviour change, while policy makers need to be aware of the importance of engaging with the public and incorporating elements of health psychology theory into intervention design.

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Wilson, Caroline. "The role of communication in encouraging sustainable behaviour." Thesis, De Montfort University, 2011. http://hdl.handle.net/2086/5275.

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This aim of this thesis is to contribute to the debate about the best approach to engage citizens with sustainable behaviour. It is generally agreed that „bottom-up‟ approaches, where individuals are actively involved, are more effective than „top-down‟ authority-led projects where they have a more passive role. There is, however, a dearth of evidence from comparative evaluations. This thesis examines six distinct communication activities aimed at encouraging individuals to adopt more sustainable behaviours. Each used a different approach, some participative and others more top-down informational. Two questionnaires were used to gather data. The first was conducted at the time of the activity; the second between four and five weeks later and included questions about behaviour change. Variables from Petty and Cacioppo‟s Elaboration Likelihood Model (ELM), such as perceptions about a message and its source, and variables which Ajzen‟s Theory of Planned Behaviour (TPB) proposes as being key to behaviour change, such as subjective norms and attitudes, were used to see if these identified any difference in outcome. Findings indicate support for the added value of a bottom-up approach compared to other mechanisms and identify that this may be partly explained by the extent to which such activities offer a more supportive environment for behaviour change to take place. The measures used in this study may be useful to others seeking to evaluate behaviour change communication campaigns or those comparing different communicative approaches.

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Layne, Mary Kristen. "Environmental communication and behaviour change in the Bible Belt of the United States." Thesis, University of Glasgow, 2018. http://theses.gla.ac.uk/30735/.

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The Christian church in the southeast United States is a dominant institution that, if mobilised, has the potential to be a powerful force for environmental engagement and the promotion of pro-environmental behaviour. In an effort to advance understanding of the barriers to such engagement and behaviour change in the region, this thesis considers, in the context of religious Bible Belt communities, 1) the relative influence of different forms of social power on grassroots pro-environmental behaviour change, 2) the alignment of environmental and prosocial engagement, and 3) the characteristics of effective programmes for stimulating grassroots pro-environmental behaviour change. It approaches these areas of research from three different angles: an interdisciplinary review of the literature on behaviour change models, social power, framing and environmental communication more broadly; a Multi-Grounded Theory analysis of 20 semi-structured interviews with leaders in environmental and Christian organisations in the southern US; and a statistical analysis of a web-based survey of self-identified Christians across the politically and religiously conservative region (N = 400, across eleven states) regarding participants’ attitudes towards, participation in and beliefs about environmental and prosocial issues. Key findings include the identification of the ‘champion’ and ‘bridge’ models of action in religious organisations, as well as evidence for distinct (and opposing) influences of religious beliefs (orthodoxy) and religious practices (religiosity) on the gap between prosocial and environmental engagement. The thesis also introduces a new researcher reflexivity methodology for use in qualitative research. Based on the findings, the thesis argues that reducing the liberal stigma of environmentalism is paramount in mobilising Christians for climate change action. To this end, a sustained focus on encouraging specific pro-environmental behaviours framed in terms of altruistic concerns should be undertaken to encourage pro-environmental actions in southern Christian populations.

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Whitehead, Kirsten Anne. "The development of a tool for the assessment of communication skills for behaviour change in dietetics." Thesis, University of Nottingham, 2014. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.659285.

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In recent years the NHS has moved towards a patient-centred approach, placing the emphasis on changing health -related behaviour and developing the communication skills of healthcare staff. Registered Dietitians (RDs) have an important role in supporting patients with health -related behaviour change and are required to communicate effectively with patients. The aim of this research, using a mixed methods approach, was to explore and develop the area of Communication Skills for Behaviour Change (CSBS) within one-to-one consultations between patients and RDs in the UK. A cross-sectional survey of British Dietetic Association (BDA) members was undertaken to ascertain their views on the use of CSBC in dietetics and preferred teaching methods at both pre- and post- registration level. A tool for the assessment of CSBC within dietetic patient consultations (DIET-COMMS) was developed and tested for its psychometric properties and utility in practice. Finally semi-structured interviews were undertaken with experienced RDs who had undertaken inter-rater reliability testing with DIET-COMMS to explore their views on best practice for CSBC in dietetics.

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Cugelman, Brian. "Online social marketing : website factors in behavioural change." Thesis, University of Wolverhampton, 2010. http://hdl.handle.net/2436/94222.

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A few scholars have argued that the Internet is a valuable channel for social marketing, and that practitioners need to rethink how they engage with target audiences online. However, there is little evidence that online social marketing interventions can significantly influence behaviours, while there are few evidence-based guidelines to aid online intervention design. This thesis assesses the efficacy of online interventions suitable for social marketing applications, presents a model to integrate behavioural change research, and examines psychological principles that may aid the design of online behavioural change interventions.The primary research project used meta-analytical techniques to assess the impact of interventions targeting voluntary behaviours, and examined psychological design and adherence correlations. The study found that many online interventions demonstrated the capacity to help people achieve voluntary lifestyle changes. Compared to waitlist control conditions, the interventions demonstrated advantages, while compared to print materials they offered similar impacts, but with the advantages of lower costs and broader reach. A secondary research project surveyed users across an international public mobilization campaign and used structural equation modelling to assess the relationships between website credibility, active trust, and behavioural impacts. This study found that website credibility and active trust were factors in behavioural influence, while active trust mediated the effects of website credibility on behaviour. The two research projects demonstrated that online interventions can influence an individual’s offline behaviours. Effective interventions were primarily goal-orientated: they informed people about the consequences of their behaviour, encouraged them to set goals, offered skills-building support, and tracked their progress. People who received more exposure to interventions generally achieved greater behavioural outcomes. Many of these interventions could be incorporated into social marketing campaigns, and offer individually tailored support capable of scaling to massive public audiences. Communication theory was used to harmonize influence taxonomies and techniques; this proved to be an effective way to organize a diversity of persuasion, therapy, and behavioural change research. Additionally, website credibility and users’ active trust could offer a way to mitigate the negative impacts of online risks and competition.

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Lindström, Jonatan. "Visualizing multidimensional data over time to affect behaviour change : A case study of visualizing grocery data for large-scale consumers." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-280782.

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With increasing awareness to climate change, there is an increasing desire to minimize one’s impact on the environment. Looking to the food industry, this thesis targets companies making large scale grocery purchases to aid them in decreasing their negative impact through consumption. Using research in behaviour change is was deemed most promising to give feedback on previous purchases in order to affect behaviour to make future purchases reflect the company’s values further. With visualizations as an effective tool to communicate information; both implementations found in literature and new developments was considered. The visualization method called Circle View was most prominent in literature and was hence evaluated against a newly developed prototype. Based on a parallel coordinate system, the developed visualization featured a monochrome colour scale for different time periods and entities. While parallel coordinates are commonly used for large datasets, this use-case had much fewer entities and an ordered dataset which therefore, needed evaluation in its effectiveness. Through participants using both visualizations to complete information gathering tasks a comparative evaluation was done. While having different strengths and weaknesses, the newly developed visualization was perceived to be most effective in communicating the information. Furthermore, when directly comparing the two, a vast majority preferred the monochrome parallel coordinate visualization. With enhancements and ideas on how to extend the visualization, such as further interaction, the monochrome parallel coordinate system could be suggested as an effective visualization for this and similar chronological multidimensional datasets.
Med ökande medvetenhet kring klimatförändringar tillkommer ökande försök att minska ens klimatpåverkan. Med fokus på matindustrin undersöker denna studie hur företag som gör större matinköp kan påverkas till att minska deras negativa klimatpåverkan genom konsumtion. Genom metoder från beteendevetenskap visas att ge respons på tidigare köp har störst potential att påverka beteendet så att framtida köp i större utsträckning följer företagets värdegrund. Med visualisering som ett effektivt verktyg för att kommunicera information utreds både färdiga implementationer hittade i litteratur samt att utveckla en ny visualisering. Den mest framträdande visualiseringsmetoden i litteraturen vid namn Circle View utvärderades därmed mot en ny prototyp. Baserad på parallella koordinatsystem använde den nya prototypen en monokrom färgskala för att visa olika tidperioders datapunkter. Parallella koordinatsystem som ofta används för större dataset, utvärderades här i hur effektivt det fungerar på mindre kronologiskt ordnade dataset. Utvärdering av visualiseringarna bestod av att deltagarna genomförde uppgifter bestående av att uthämta information genom de båda visualiseringarna. Medans båda visualiseringsmetoderna hade sina styrkor och svagheter upplevdes den nyutvecklade visualiseringen mest effektiv i att kommunicera information. Vidare, när deltagarna jämförde visualiseringarna föredrog en stor majoritet den nyutvecklade visualiseringen. Med förslag om förbättringar och sätt att utvidga visualiseringen, så som mer interaktionsmöjligheter, kan det monokroma parallella koordinatsystemet rekommenderas för att effektivt visualisera denna och liknande kronologiskt ordnade multidimensionell dataset.
This thesis was carried out as part of the project ’Designing digital technologies for supporting energy-related behavior change in the kitchen’, funded by the Swedish Energy Agency, project number 48099-1.

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Chen, Elisabeth, and Hîvron Stenhav. "Dokumentation av matavfall med hjälp av röstinmatning : En studie om röstinmatning skulle kunna ersätta papper och penna som mätmetod för matsvinn." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-279951.

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The first part of the report reads up on food waste and makes account for how to reduce food waste in households by documenting it. The goal of this project is to examine how a measure of method consisting of voice commands is working as compared to a classic method of measurement with paper and pen. Food waste is a big issue and to decrease food waste, it is important to document this waste in several ways. Since food waste can include different kinds of food depending on how it’s phrased, the concept of food waste is described as both food that could have been eaten but also food that could not be eaten. In studies of food waste, taking notes is a common method of measurement – but it has couple of flaws. In example subjects often forget to take notes when this is required. In this study we are investigating how voice control could be a new alternative to log food waste. The problem statement is based on whether households find easier to log something with the help of voice commands rather than writing it down with paper and pen. We have built a system that will be tested on five subjects. The subjects of the study will use voice commands with a Google Home Mini. In this study they will use voice commands while documenting food waste in each subject’s household, this will be going on in single households. To analyse the data there will be a trashcan prototype created which counts each time something is thrown in the bin. With the help of the counter there will be a possibility to examine if more food waste is thrown than being logged. Furthermore, every interaction with the voice control that is related to food waste will be saved in a spreadsheet. In the method section, an analysis of how the five subjects will be tested is done. The first week the subjects will log food waste by voice commands and will only be using the prototype that was created as the designated food waste bin. The second week, subjects will log on to paper and pen instead. Finally, the prototypes are collected to analyse the data on the microcontroller as well as the logged data collected in a spreadsheet. Qualitative data is gathered through a survey. The result indicated that the majority preferred voice control as a measurement method once it worked, deficiencies such as communication problems were a major reason why this method was not the most optimal. One subject preferred the measurement method with paper and pen over voice control. Several test subjects thought it was difficult to keep track of paper and pencil but appreciated that it was a safe method of measurement in which they could see what was on the paper. This study is of interest to systems where voice control is used in, for example smart homes but also a contribution to the development of measurement methods. One conclusion in the study is that voice control is a possible measurement method but that more studies are needed in the subject.
Matsvinn är ett stort problem och för att minska matsvinn är det viktigt att öka medvetenhet och kunskap om vad som slängs och varför. Eftersom matsvinn kan omfatta olika typer av livsmedel definieras begreppen matsvinn som mat som hade kunnat ätas och matavfall definieras som matsvinn samt oundvikligt matavfall. Vid forskning om matsvinn är anteckningar en vanlig datainsamlingsmetod, men den lider av brister där exempelvis testpersoner glömmer bort att anteckna. I denna studie undersöker vi möjligheterna att använda röststyrning som ett nytt alternativ till att logga matsvinn. Problemformuleringen grundar sig i att undersöka om hushåll anser att det är enklare att logga något med hjälp av röstkommandon jämfört med att skriva ned det med papper och penna. Vi har byggt ett system som testas på fem testpersoner. För att använda sig av röststyrning blev testpersonerna i studien tilldelade varsin Google Home Mini. I denna studie appliceras denna mätmetod på att mäta matsvinn i singelhushåll. För att analysera datan byggde varsin kompostpåsehållare som räknar varje gång svinn slängs i papperskorgen. Genom räknaren kan det undersökas om det slängs mer än det antecknas. Dessutom loggas allt testpersonerna säger till röstassistenten som har med matsvinn att göra. Första veckan under undersökningen loggades deltagarna allt de slängde med röstkommandon samt använder sig enbart av den givna prototypen för att slänga matsvinn. Andra veckan loggade deltagarna istället på papper och penna. Slutligen samlades prototyperna för att analysera datan på mikrokontrollern samt den loggade datan som samlades i ett kalkylark. Kvalitativ data samlades genom en enkät. Resultatet tyder på att majoriteten föredrog röststyrning som mätmetod när det väl fungerade, brister som kommunikationsproblem med röstassistenten var en stor anledning till varför denna metod inte var den mest optimala. En testperson föredrog mätmetoden med papper och penna framför röststyrning. Flera testpersoner tyckte att det var jobbigt att ha koll på papper och penna men uppskattade att det var en säker mätmetod då de kunde se vad som stod på pappret. Studien är av intresse för system där röststyrning används i exempelvis smarta hem men även ett bidrag till utveckling av mätmetoder. En slutsats i studien är att röststyrning är en möjlig mätmetod men att fler studier behövs göras i ämnet.

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Mattson, Gustav. "Applying the Behaviour Change Wheel to design and evaluate a food waste reducing prototype for workplace kitchens." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-279424.

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Food waste is an arguably increasing problem in society, with consumers being responsible for as much as half of all combined food waste. The problem needs to be tackled from all angles, but there is no all encompassing solution for all situations. One context consumers find themselves in is the kitchen at their place of work, where the shared nature of the refrigerator creates situations and problems not found in the home environment. It is for these shared kitchens that this study is focused on providing a physical solution based on The Behavioural Change Wheel (BCW), book providing methods and tools for designing with the goal of behavioural change. The intention of this study was to develop, test and later evaluate a prototype on its behavioural change capacity and potential, using the tools presented in the BCW. The developed prototype took form as an RFID activated labelling system, providing users with the current date and their name on a label to be adhered on the articles they place in the shared refrigerator. After the testing period, an online questionnaire was sent out and was answered by fourteen out of seventeen participants. The two week testing period and subsequent questionnaire provided no conclusive answers regarding detected behavioural change capacity, but the potential is considered high based on participants qualitative comments and attitudes, and their quantitative usage. No measurements of change in food waste is conducted, but the target behavioural changes would provide a positive development resulting in less food waste in the workplace kitchen, if not only a more orderly refrigerator.
Matavfall är ett påtagligt ökande problem i samhället, där konsumenter ansvarar för så mycket som hälften av allt kombinerat matavfall. Problemet bör hanteras från alla möjliga håll, men det finns ingen allmän lösning för alla situationer. Ett sammanhang som konsumenterna befinner sig i är köket på deras arbetsplats, där kylskåpets gemensamma natur skapar situationer och problem som inte återfinns i hemmiljön. Det är för dessa delade kök som denna studie riktar sig på att tillhandahålla en fysisk lösning baserad på The Behavioural Change Wheel (BCW). Den innehåller metoder och verktyg för att designa med beteendeförändring som mål. Syftet med denna studie var att utveckla, testa och senare utvärdera en prototyp angående dess beteendeförändringsförmåga och potential, med hjälp av de verktyg som presenteras i BCW. Den färdigställda prototypen tog form som ett RFID-aktiverat etikettsystem, som gav användarna det aktuella datumet och deras namn på en etikett som ska sättas på artiklarna som de placerar i det delade kylskåpet. Efter testperioden skickades ett frågeformulär ut och fjorton av sjutton deltagare svarade. En testperiod på två veckor och efterföljande frågeformulär gav inga avgörande svar angående påvisad beteendeförändringsförmåga, men potentialen anses vara hög baserad på deltagarnas kvalitativa kommentarer och attityder, och deras kvantitativa användning. Inga mätningar kring mängd matavfall utfördes, men målbeteendeförändringarna skulle ge en positiv utveckling som resulterar i mindre matavfall i arbetsplatsens kök, om inte bara ett mer ordnat kylskåp.
Smart storage solutions in the fridge of the future to reduce food waste

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Price, Hermione Clare. "Personalised cardiovascular disease risk information as a motivator of behaviour change in individuals at high cardiovascular disease risk." Thesis, University of Oxford, 2010. http://ora.ox.ac.uk/objects/uuid:3cab4a20-355c-43af-9377-c655e42a4acf.

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Introduction: Cardiovascular disease (CVD) risk assessment is becoming increasingly common in routine clinical practice. Consequently many individuals are likely to be identified as being at increased CVD risk and risk reducing strategies implemented with a view to preventing future CVD. There are many steps along the pathway from CVD risk assessment to the prevention of CVD events. First, CVD risk needs to be accurately estimated using an appropriate CVD risk calculator. Secondly CVD risk information needs to be effectively communicated to the individual identified as being at increased risk. Thirdly, the risk information communicated needs to be capable of motivating behaviour change and finally behaviour change needs to result in a reduction in CVD risk. The evidence base for many of these steps has yet to be fully established. Aims: The overall aims of this work were first to adapt the United Kingdom Prospective Diabetes Study (UKPDS) Risk Engine to better display risk and achievable risk. Secondly to investigate lay perceptions of risk and to develop two interventions designed to reduce CVD risk. The two interventions were a personalised 10-year CVD risk estimate and a brief lifestyle advice intervention. Finally, the capacity of these interventions to increase physical activity and improve CVD risk factors in adults at increased CVD risk was tested. Methods: Three focus groups were held to investigate lay perceptions of risk and to inform the design of the UKPDS Risk Engine interface and a brief lifestyle advice intervention designed to motivate risk reducing behaviours. The two interventions were then tested in a 2x2 factorial randomised controlled trial. Results: The focus group results demonstrated that public interest and understanding of risk was high. In addition participants expressed clear views regarding how risk information and lifestyle advice should be presented. 194 participants at increased 10-year CVD risk (≥ 20%) were recruited from 4 Oxfordshire general practices. Neither a personalised 10-year CVD risk estimate nor a brief lifestyle advice intervention was capable of increasing physical activity or reducing estimated 10-year CVD risk in this group. Conclusions: Whilst public interest in CVD risk appeared to be high this study was unable to demonstrate that a 10-year personalised CVD risk estimate or a brief lifestyle advice intervention was able to increase physical activity in adults at increased CVD risk.

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Ekdahl, Jonna, and Martinsson Cajsa Mosbakk. "Not applauding the gay topic : Mexican Telenovela, communicating social learning?" Thesis, Linnéuniversitetet, Institutionen för medier och journalistik (MJ), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-52002.

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Social learning is a key element in the methodology used in the Mexican telenovela Ultimo año, and suggest that people can adopt behaviour from watching television. An important aspect of social learning are role models to identify with and/or learn their behaviour, hopefully changing their behaviour. Entertainment Education is a tool to educate through entertainment like TV shows, and are often used to teach about health issues. Mexico legalized same sex marriages in the first state only five years ago. The culture is characterized by the “macho” machisimo culture. Therefore the study aims to treat homosexual youth in Mexico. The study investigates the Mexican gay’s youth reception on the show “Ultimo año”. This show aims to reach behaviour changes concerning issues such as reproductive health, gender based violence, violence and other health related issues. The study finds that the respondents are unable to identify with the characters and events to a large extent in Ultimo año. However, they can recognize some events in the show, as well as some characteristics that are portrayed. Our study shows that homosexuality is poorly represented in the show and the characters are too wealthy to appeal to our respondents. According to our respondents the show does not reflect Mexican youth in the correct way. Respondents thought that homosexuality was portrayed in a negative way, which did not support being gay or “coming out”. The lack of identifying negative feelings of the heteronormative narrative, along with the representation of homosexuality, therefore affecting the respondents in a way the effect would be no participation in social learning. Therefor unable to achieve the behaviour change that the show is aiming towards. The study is based on one focus group and three personal interviews. The theoretical background for this study contains Stuart Halls encoding/decoding model, Albert Banduras theory about social learning, Miguel Sabido´s Methodology and previous research on reception studies by Martina Ladenorf, Thomas Tufte and Sonia Livingstone.

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Magnusson, David, and Björn Andersson. "Low-tech för att minska matsvinn : Hur en low-tech knapp kan få dig att inventera ditt kylskåp." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-253652.

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Miljö- och klimatfrågor är bland de största frågor vi står inför idag. Dessa frågor behandlar bland annat matproduktion och matsvinn. Enligt Naturvårdsverket står livsmedelshantering för 20 – 25% avden totala klimatpåverkan i Sverige. 75% av detta är matavfallinnehållande en stor del onödigt matsvinn från de privata hushållen. Som individer har vi därför en stor möjlighet till att påverka detta. Denna studie behandlar en kvalitativ undersökning av en lågteknologisk knapps möjligheter till att skapa ett beteende att inventera sitt kylskåp för att reducera det privata matsvinnet. Undersökningen innefattar utformning, design och framställning av en lågteknologisk knapp samt dess användarupplevelse och funktion i praktiken. Knappen är utformad med hjälp av en analys inom beteendeförändringsramverket Behavioural Change Wheel. Knappen testades på 10 studenter under tre veckors tid för att sedan utvärdera knappens påverkan. Användandet utvärderades genom att undersöka knappens möjligheter till en beteendeförändringkring inventering av kylskåp. Knappen tilldelades och kopplades samman med en rad funktioner för att underlätta och skapa ett beteende till att inventera: En lampa som lös två gånger per vecka, en text på knappen som löd “time to save the world.”, tillhandahållande av bakgrundsinformation gällande klimatfrågan, instruktioner gällande hur en inventering skulle utföras samt den fysiska närvaron av knappen. Resultatet pekar mot att en förändring i beteende skett underundersökningsperioden men resultaten från enkätsvaren är inte tillräckliga för att med statistisk signifikans bekräfta om knappen med funktioner skapat ett beteende. Knappens olika funktioner graderades av deltagarna i utvärderingen och utifrån dessa svar visade det sig att lampans påminnelsefunktion samt knappens fysiska närvaro hade störst påverkan till att en inventering utfördes.
Climate change and the environmental situation is two of the biggest challenges we face both locally and globally. Food production and food swill is a big part of these challenges. 20-25% of the total climate footprint in Sweden is caused by food production and handling according to Naturvårdsverket. 75% of this is food swill that contains a lot of unnecessary food waste produced in the private household. This gives individuals and households a great opportunity to reduce these numbers and affect the total climate footprint. This is a qualitative study investigating and evaluating the possibility of a low-tech buttons effect on individuals behaviour on keeping stock of the content in their refrigerator and possibly reducing their food waste. The study describes the process of creating and designing a low-tech button and an evaluation of the participants thoughts and experience with the button. The button is designed with an analysis of the behaviour change framework Behavioural Change Wheel as well as implementation of different behaviour change techniques to optimize the behaviour change and create a habit of keeping stock of the content of the refrigerator. Ten students used the button for three weeks before evaluating its effect on their behaviour and analysing if they perceived a reduction of their food waste. Five functions where assigned to the button; A LED that shone twice a week, a text engraved on the button that read “time to save the world.”, they were assigned background information regarding the environment and food waste, instructions on how to perform a stock-check and the physical presence of the button itself. The results of the study indicates a change in the participants behaviour during the time of using the button, but the results was not sufficient enough to confirm a change with statistical significance. All the functionalities was graded by the participants of the study and it shows that the reminder from the LED as well as the physical presence of the button was the two functions with the most impact on why the stock keeping was performed.

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Luo, Yi. "Gaming at work to save energy - Supporting behavioural change of occupants through cooperative games." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-231628.

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Commercial buildings are one of the main contributors to energy consumption while both energy management and occupants’ consumption behaviour play crucial roles in how energy is consumed. This study explored the energy awareness of occupants in a commercial building with the goal to investigate how increased awareness could support behaviour change. For this purpose, a cooperative gamified visualization of energy consumption data, “EnerSpace”, is designed, implemented and evaluated. 8 occupants participated in this study who experienced a one-week baseline period and a one-week “EnerSpace” game period. In EnerSpace, the participants were divided into two teams and powered a spaceship with their energy saving respectively on a resource exploitation trip to Mars. Each participant had an avatar in the spaceship who introduced the participant’s personal consumption data. The energy conservation of the participants affects the moving speed of the spaceship and the living condition of their avatars. Participants were rewarded by a postcard sent by the avatars when reaching a destination. The results showed that the participants 1) decreased their energy consumption, 2) reported a fun and engaging experience with EnerSpace, and 3) felt motivated for energy conservation by different motives. This study indicated a potential for energy saving in a commercial building using a cooperative game.
Kommersiella byggnader är en av de främsta bidragsgivarna till energiförbrukningen, medan både energihantering och passagerarnas konsumtionsbeteende spelar en viktig roll i hur energi förbrukas. Denna studie undersökte medvetenheten om passagerare i en kommersiell byggnad med målet att undersöka hur ökad medvetenhet kunde stödja beteendets förändring. I detta syfte utformas, implementeras och utvärderas en kooperativ gammal visualisering av energiförbrukningsdata, "EnerSpace". 8 personer deltog i den här studien som upplevde en veckors baslinjeperiod och en veckas "EnerSpace" spelperiod. I EnerSpace delades deltagarna i två lag och drev ett rymdskepp med respektive energibesparing på en resursutnyttjandesresa till Mars. Varje deltagare hade en avatar i rymdskeppet som introducerade deltagarens personliga konsumtionsdata. Deltagarnas energibesparande påverkar rymdskeppens rörelsehastighet och deras avatars levnadsförhållande. Deltagarna belönades med ett vykort skickat av avatarer när de kom till en destination. Resultaten visade att deltagarna 1) minskade sin energiförbrukning, 2) rapporterade en rolig och engagerande erfarenhet av EnerSpace, och 3) kände sig motiverade för energibesparing med olika motiv. Denna studie indikerade en potential för energibesparing i en kommersiell byggnad med hjälp av en kooperativ gammal visualisering.

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Brügger, Adrian. "Fear appeals and localising climate change : neither is a panacea to motivate action on climate change : a social psychological perspective." Thesis, University of Exeter, 2013. http://hdl.handle.net/10871/14445.

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This thesis was interested in exploring the questions of why individuals typically do not respond strongly to climate change, and how individual motivations to do so might be strengthened. More specifically, this thesis explored two widely cited barriers to climate change action and the solutions commonly suggested to overcome them. The first barrier is the lack of personal experience with climate change, which is believed to inhibit relevant emotional processes. The second, not unrelated, barrier is that people typically perceive climate change as a distant threat, one that is not relevant to them personally, where they live, and in the present time. To test these explanations, two public surveys of residents of both the UK (n = 616) and Switzerland (n = 316) explored the relationships among negative emotions, perceptions of geographically proximal and distant climate change risks, and variables that capture people’s willingness to address climate change. The findings supported the idea that stronger negative emotions were positively related to more readiness to act against climate change. The relationship between spatially close versus distant risk perceptions and measures of different forms of action was, however, more complex. Specifically, the findings revealed a strong association between global risk perceptions and policy support and a strong association between local risk perceptions and personal intentions. One explanation for these (unexpected) associations is that they are due to spontaneous matches with regard to psychological distance: Local risk perceptions are psychologically proximal on the spatial dimension and personal intentions can be regarded as proximal on the social dimension. Likewise, the spatially remote global risk perceptions can be matched to support for policies, which can be regarded as distant on the social dimension. Studies 3 and 4 tried to experimentally untangle the complex relationships between psychological distance and people’s perceptions and actions that were 2 observed in the survey research. Specifically, in both studies participants were manipulated to adopt either a spatially proximal or distant perspective on climate change. Study 3 (n = 80) measured participants emotional responses to climate change and looked at how these predicted different attitudinal and behavioural responses under a proximal or distant framework, whereas Study 4 (n = 330) more directly explored the possible effects of activating negative emotions (i.e., fear) in combination with different distance frames as part of attempts to promote action on climate change. The findings of Studies 3 and 4 suggest that decreasing the psychological distance of climate change and inducing fear can both be potentially useful strategies to promote action on climate change. However, the operation of both these strategies is more complex than is often assumed and these complexities have implications for the effectiveness of each strategy. For one thing, both attempts to reduce distance and increase fear can initiate multiple psychological processes that simultaneously increase and decrease the likelihood of acting on climate change. Because these processes work in opposition, reduced distance and increased fear can have positive effects, negative effects, or no effect at all. Together, the findings across studies highlight that psychological distance is neither an insurmountable obstacle to action against climate change – it depends on what kind of action is being considered (Studies 1 & 2) – and nor is decreasing psychological distance a panacea to motivate action – this can trigger the same kind of defensiveness that have been observed in response to other strategies, such as the use of emotion (Studies 3 & 4). In the general discussion, the theoretical implications of these insights for different theoretical models of distance, emotion, and action are considered, as are the implications for the practice of promoting public engagement with and action on climate change.

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Good, Hillevi. "Nätverkskommunikation för jämställdhet." Thesis, Uppsala University, Media and Communication, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-8380.

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Abstract

Title: Network communication for equal opportunities (Nätverkskommunikation för jämställdhet)

Number of pages: 47 (54 with enclosures)

Author: Hillevi Good

Tutor: Ylva Ekström

Course: Media and Communication Studies D

Period: Spring Semester 2007

University: Division of Media and Communication, Department of Information Science, Uppsala University

Aim: The aim of this essay is to study the possibilities to bring about change by the means of communication in two networks, focusing on the implementation of the Swedish Equal Opportunities Act.

Material and method: The study draws on data collected in an electronic survey among representatives of two networks consisting of representatives from trade unions and employer’s associations. The material is analyzed using descriptive tools, cross tables and correlation matrices in which general characteristics as well as individual understandings of the network communication are presented and discussed.

Main results: The general results indicate that the network communication serves important purposes, such as providing support and motivation for the members and changing attitudes towards equal opportunities. The analysis suggests that the network members have good communicative possibilities to serve as agents of change within their organisations. Moreover, there is an observed relation between, on the one hand, organizational context and, on the other hand, the network members’ own communicational behaviour and their experienced possibility to influence their organizations.

Keywords: network communication, diffusion of innovations, behaviour change, Equal Opportunities Act

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Anjuli, Borgonha. "Communicating Antibiotic Resistance to the Public: How effective was Public Health England’s 2018 ‘Keep Antibiotics Working’ campaign TV advertisement at increasing public understanding of antibiotic resistance and motivating a change in antibiotic seeking behaviours?" Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-21079.

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Antibiotic resistance is one of the greatest global threats we face today. Human overuse ofantibiotics is a contributing factor and major behaviour change around antibioticconsumption is needed, but several challenges exist in communicating antibiotic resistanceto the public. In 2018 the UK Government relaunched a national television advertisement aspart of the ‘Keep Antibiotics Working’ campaign which aimed to raise awareness of antibioticresistance and reduce public demand for antibiotics. This study evaluates what role theframing of antibiotic resistance in the advertisement played in increasing publicunderstanding of antibiotic resistance and motivating behaviour change. The study isgrounded in behaviour change and health communication theory from the field ofCommunication for Development, and health and social psychology theory, reflecting theneed for multidisciplinary approaches to addressing antibiotic resistance. A textual analysisidentified how the issue was framed in the advertisement and surveys and interviews wereconducted with members of the target audience groups to analyse what effect theadvertisement had on their understanding of, and attitude towards antibiotic resistance.The findings show that the framing of antibiotic resistance in the TV advertisement led to anincrease in misunderstandings of what becomes resistant to antibiotics. The advertisementwas helpful in highlighting the vulnerability of antibiotics and for creating a new social normaround being a responsible antibiotic user, however was interpreted as childish byparticipants. It did not communicate the severity of antibiotic resistance or specific risk ofantibiotic overuse to the audience, or accurately reflect the audience’s existing knowledge ofantibiotic resistance and current behaviours. As the severity of antibiotic resistance was notconveyed, the advertisement did not motivate a change in antibiotic seeking behaviours orattitude amongst the majority of participants. The findings did highlight knowledge gapsamongst study participants including the importance of completing a course of antibiotics asprescribed, and that it is the bacteria itself, not the person, that develops resistance, andhopes this research can inform the development of future campaigns.

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Mafoko, Emmanuel. "Process evaluation of the multiple concurrent partnerships “o icheke, break the chain” campaign for HIV prevention in Botswana from 2009 - 2012." University of Western Cape, 2013. http://hdl.handle.net/11394/3922.

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Magister Public Health - MPH
The aim of this study was to conduct an evaluation of the campaign implementation between 2009 and 2012, taking account of its implementation plan. This qualitative evaluation study employed a descriptive study design focusing on whether the programme components were being implemented as planned and whether any issues that have arisen, require attention. Key Informant Interviews were conducted with a purposive sample of 12 respondents drawn from the study population of people who were directly involved with the campaign, and a documents review was also conducted.

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Shepherd, Simon. "Alcohol related health advice and the role of the General Dental Practitioner." Thesis, University of Dundee, 2017. https://discovery.dundee.ac.uk/en/studentTheses/a940c6bd-bbad-47a1-a2b0-49e635bc8cc9.

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Alcohol misuse and related harm costs money, drains resource and takes lives. Alcohol brief interventional advice forms an important method to moderate alcohol consumption at both individual and population level. Alcohol exerts a significant negative influence on the oral cavity and is implicated in the development of oro-mucosal and dental disease. Alcohol and tobacco smoking are recognised a key aetiological agents in the development of oral cancer which is the 14th most common cancer, accounting for approximately 2% of new cases, killing over 2300 people in the UK every year. A crucial weapon to tackle the disease is prevention through management of those modifiable lifestyle factors. The role of the general dental practitioner (GDP) in providing alcohol advice has received sparse attention, however evidence suggests that GDPs do not routinely engage in this activity. The aim of this research was to identify factors preventing or facilitating GDP engagement and develop strategies to support them to deliver alcohol advice. GDPs salient beliefs were applied, using behaviour change theories (the Theory of Planned Behaviour and Social Cognitive Theory), to formulate a theory based questionnaire. A postal survey (n=300, RR 60%) identified that few (17%) GDPs routinely provide advice to patients exposing potential for improvement. Subsequent exploratory multiple regression analysis identified 5 key items which might act as targets. The resultant five-item model accounted for 41% of the variance in intention [Adjusted R2 for this model is .41; F = 15.34 (.001)].A theoretically informed intervention was administered as a multi-centre, parallel group, three-arm randomized controlled pilot study. The aims were to test the feasibility and acceptability of implementing an alcohol advice intervention in dental primary care. The intervention was not entirely acceptable to patients or dentists. Qualitative analysis revealed factors (not limited) to remuneration, perceived relevance, confidence, embarrassment and fear of consequences mar progress. Modifications to study processes and methods would seem a sensible prior to further study.

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Irevall, Sofia, and Hedvig Petersson. "“But I have always had the greenest lawn in my neighbourhood” – When what is taken for granted becomes rare : A qualitative study of how municipalities communicate sustainable use of drinking water." Thesis, Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Globala studier, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-44710.

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During the past three years, substantial parts of Sweden have experienced a decrease in the groundwater levels, whereas some geographical areas were more affected than others. Requests from the government, counties and municipalities have been sent out to the citizens, to attract attention, increase awareness and decrease the use of drinking water. The communication strategies have looked different in the municipalities depending on their water situation, prerequisites and resources. This study aims at explaining how five municipalities in Jönköping county communicate with their citizens regarding water resources and use of drinking water. The five participating municipalities are; Jönköping, Mullsjö, Habo, Värnamo and Eksjö. Jönköping county is one of the counties that were affected by the low groundwater levels, if so to varying degrees, which is the reason the study focuses on Jönköping county. Therefore, the purpose of this thesis is to examine how municipalities communicate in relation to intervention strategies, to create a behavioural change regarding the use of drinking water among citizens. Intervention strategies were analysed in the study to compare the municipalities’ communication work and have been used as an analytical tool during the process. Intervention strategies can be separated into antecedent strategies and consequence strategies to change behaviour. The antecedent strategies consist of commitment, information, goal setting and modelling, and consequence strategies consist of feedback, rewards and prompts. A combination of multiple strategies has been proven to create a more extensive impact, and behavioural change can, in that way, easier be accomplished. A total number of seven interviews were performed for collection of data. Two communication managers from Värnamo and Eksjö municipality participated, and five Water and Sewer Manager from Jönköping, Mullsjö, Habo, Värnamo and Eksjö municipality. An important factor that has been taken in consideration is that the municipalities take their water from different sources and in that way are affected in various extensions of the low groundwater levels. In that way, the municipalities have communicated the question of water differently. The result of the study shows that ongoing communication work regarding the use of drinking water is done, mostly by spreading information. Two municipalities use multiple strategies in their spreading of communication. The result also shows that there is no underlying communication work regarding a decrease in the use of drinking water. Instead, it has been demonstrated that the communicative work takes place when a crisis occurs.

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Hörnell, Julia. "Duktig, glad och diskriminerad : En kvalitativ studie av Arbetsförmedlingens informationskampanj Se kraften." Thesis, Södertörns högskola, Svenska, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-32031.

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Prejudices are a big problem in our society and something that some underprivileged groups suffer from more than others. One of the many negative effects of prejudices is that some groups are finding it more difficult than others to get a job. One of these groups are people with a disability. Would it be possible to reduce prejudices and change negative attitudes by using commercials? If so, how could it be accomplished?The purpose of this study is to investigate how the prominent participants of Arbetsförmedlingen’s campaign Se Kraften are depicted in the campaign. I have analysed two texts, two film clips and one image from the campaign by using qualitative text analysis and multimodal analysis. I have also used a comparative analysis between the results of the accomplished analysis and the expressed strategies of the campaign.The results show that people with a disability are depicted as active and just as good co-workers as people without a disability. The employers in the campaign are depicted as people who employ people with a disability and who encourage other employers to do the same thing. Arbetsförmedlingen are depicted as an administrative authority which can help employers with the employment of people with a disability and the target audience “employers” are depicted as people who obviously want to employ people with a disability.

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Carlsson, Therese, and Sofia Råsberg. "På väg mot ett mer hälsosamt samhälle? : En kvalitativ studie över hur kvinnor mellan 17-65 år blir påverkade av massmedias hälsorapportering." Thesis, Jönköping University, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-1124.

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Bakgrund: Vi lever idag i ett informationssamhälle där vi ständigt matas med ny kunskap och olika valmöjligheter. Ett område som har fått ökad plats på massmedias agenda på senare tid är hälsa och livsstil och dagligen exponeras vi människor av budskap över hur vi kan förbättra vår hälsa och ändra våra levnadsvanor.

Syfte: Syftet med vår studie var att undersöka om en utvald grupp kvinnor mellan 17-65 år blir påverkade av massmedias hälsorapportering och de hälsobudskap de möter. Vi syftade även till att undersöka hur denna eventuella påverkan yttrar sig samt klargöra vilka eventuella skillnader det finns i påverkan mellan olika åldrar.

Metod: För att få svar på våra frågor genomförde vi en kvalitativ studie med samtalsintervjuer som datainsamlingsmetod. Vi intervjuade 6 kvinnor i åldern 17-65 för att ta reda på deras upplevelser och tankar kring problemområdet.

Slutsats: Resultatet av undersökningen visade att vår utvalda grupp kvinnor blir påverkade av massmedias hälsorapportering. Resultatet visade även att åldern har betydelse när det gäller hur och i vilken grad respondenterna blir påverkade av hälsobudskapen. Undersökningen visade att yngre kvinnor blir mer och lättare påverkade och denna påverkan har givit uttryck i bland annat ändrade mat- och motionsvanor.

Background: We are today living in an information society where we constantly are confronted with new knowledge and different options. An area that has got an increased place in the mass media agenda is health and lifestyle and we are daily exposed by messages about how we can improve our health and change our living habits.

Aim: The aim with this study was to examine how a group of women between the ages 17-65 are being influenced by mass media health reports and the health messages they meet. A second aim was to examine how this conceivable influence appears in these women’s lives and elucidate which conceivable differences there are in influence between different ages.

Method: We used a qualitative method to answer our questions. The study was based on interviews with 6 women between the ages 17-65 with hope to learn about their experiences and thoughts about the subject area.

Conclusion: The result of our study showed that the group of women gets influenced by mass media health reports. The result also showed that age has an impact when it comes to how and how much the respondents are being influenced by the health messages. Our study showed that younger persons become more and easier influenced and this influence shows for example in a change of exercise- and eating habits.

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Gustafsson, Victor, and Lukas Lindahl. "Självkvantifiering för minskad miljöpåverkan : Ett försök att minska köttkonsumtion genom återkoppling." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-188824.

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Användningen av självkvantifieringsapplikationer är utbredd, men dess utförande långt från fulländat. Den användning som förekommer är nästintill uteslutande koncentrerad till självförbättring. I denna undersökning appliceras denna trend av självförbättring på en global hållbarhetskontext med syfte att minska klimatpåverkan kopplat till livsmedelskonsumtion. Här avses undersöka hur återkoppling i en självkvantifieringsapplikation kan utformas för att förändra en specifik vana, köttkonsumtion. Undersökningen som utfördes bestod i en kvantifieringsstudie där deltagare på egen hand kartlade sin livsmedelskonsumtion utifrån huruvida den var vegetarisk eller ej. Deltagarna i studien fick ta del av olika typer av återkoppling på sin konsumtion. För hälften av deltagarna sattes den personliga konsumtionen i förhållande till den genomsnittliga konsumtionen. Den andra hälften tog istället del av vetenskapligt grundade påståenden om hur konsumtionen måste se ut för en hållbar framtidsutveckling. Ingen av grupperna visade på någon definitiv beteendeförändring av köttkonsumtionen. Deltagarna efterfrågade olika återkoppling beroende på deras mål och viljor samt förkunskaper. Självkvantifering i detta syfte togs väl emot och deltagarna var positiva till användningen, men önskade ytterligare återkoppling.
The use of Quantified Self (QS) applications is widely spread, however, its design and potential is far from fulfilled. Today, its main focus is on self-improvement. This essay aims to investigate how self-improvement can be put in a global sustainable context and how the feedback in a QS-application can be designed to change one specific habit, meat consumption. The survey consisted of a logging phase where participants logged their food consumption in terms of whether each meal was vegetarian or not. The participants in the study were divided into two groups that got two different types of feedback on their consumption. The first group’s feedback consisted of a relation between each participants individual meat consumption related to the mean score of the rest of the group, while the other group got information about scientifically established facts about future sustainable meat consumption. Neither of the groups showed any definite behaviour change in their meat consumption. Results show that the participants had needs for individually designed feedback depending on their motivation, ability and attitudes to the issue. The concept of self quantization got positive feedback in the post-study survey participants were asked to answer, although many of participants requested more interactivity and differently designed feedback content.

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Walker, William Bruce. "Computer mediated communication for health behavior change." Diss., Virginia Polytechnic Institute and State University, 1987. http://hdl.handle.net/10919/49906.

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A computer-mediated communication (CMC) system oriented towards changing health-related behavior was developed and evaluated. Stress management training was used to demonstrate the basic technology. Formative research and pilot-testing was conducted, to identify psychological and communication variables that are potentially critical to facilitating behavior change through the CMC medium. The resulting system was used to compare two forms of CMC training with face-to-face intervention: CMC Intensive Intervention (CII) and CMC Non-Intensive Intervention (CNI), with 9 matched subjects per treatment condition. CII subjects used their personal computers and modems to exchange messages with a therapist (the author), as well as to interact with automated system functions. Such functions included cognitive/behavioral assessment, l recording of self-monitored progress in applying specific and general coping strategies to managing stress, and instantaneous graphic and verbal feedback on such progress. The CNI form of intervention relied primarily on message exchanges with the therapist, and presentation of general information on stress management. The face-to-face (FFI) treatment was a "traditional" stress management workshop, comprising weekly one-hour sessions over a six-week period. FFI subjects’ assessment, information presentation, self-monitoring, and feedback were analogous to their CII counterparts. Major findings were that the CII treatment was as effective as the FFI treatment, while the CNI intervention was less effective than the other two treatments, through 3 months follow-up. This finding suggests that active involvement of subjects in practicing specific coping strategies may be critical to efficacious intervention through the CMC medium. Other findings were that: (1) The CMC message-exchange function can establish a "client-therapist relationship", which potentially overcomes a limitation of "computerized treatment" identified by previous researchers. (2) CMC-based intervention, at least for stress management-related problems, appears to be more cost-effective than face-to-face intervention, for individual treatment but not for group treatment. Implications for extensions to other types of behavior-change intervention and research are discussed.
Ph. D.
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Lacayo, Virginia. "Communicating Complexity: A Complexity Science Approach to Communication for Social Change." Ohio University / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1367522049.

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Ölmefors, Oscar. "Student Attitudes towards Flipped Classroom : A Focus Group Study on Attitude Change in Swedish Upper Secondary School, within Mathematics towards Flipped Classroom." Thesis, KTH, Skolan för teknikvetenskaplig kommunikation och lärande (ECE), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-189170.

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In traditional schooling, one-way monologue from teacher to student is the established way of communication in the classroom. Modern pedagogues are presently breaking free of this status quo. This master thesis explores whether there is a change in the student’s attitudes towards their schooling and whether there is an academic benefit for the student when applying a flipped classroom model. This study was performed in Swedish upper secondary school during the students’ last course in mathematics. The study was carried out using focus group interviews and direct participating observation. During the six-week period of interviews and participating in the classroom written tasks were collected and analysed, and the classroom was filmed to help analysing behaviour of the students, both with flipped classroom and without. The outcome shows positive reactions from the students concerning this change in pedagogics, but also some inertia in some individuals. The result shows a positive attitude change concerning communication and collaboration in the classroom, although no difference in academic achievement were visible. More studies are needed, but a theoretical base needs to be built before future studies can be conducted. Today flipped classroom is undertheorized in ways of an academic model. Future research could be theorizing flipped classroom and exploring whether implementing this pedagogic model also brings forth a change in academic achievement apart from changing the attitudes of the students.

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Lundholm, Kristoffer, and Renaud Richard. "Engaging Individuals to act Strategically Towards Sustainability." Thesis, Blekinge Tekniska Högskola, Avdelningen för maskinteknik, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-3347.

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In order to reach sustainability, all parts of the system “individuals within organisations within society within the biosphere” must change. Individuals are major leverage points, and being more efficient in engaging them to act strategically towards sustainability is and will be of critical importance. To explore how to help the engager improve this engagement process, the authors did a broad transdisciplinary literature review; structured their information in a “Five Elements Guide – Structured information to help engage individuals to act strategically towards sustainability”; and used three brief examples to illustrate how to use their results. Based upon a deeper awareness about determinants of human behaviour and about how individuals change and become engaged, the results are structured into five interdependent elements: - ‘The Fifth Element’ – Think ‘Systems’. - ‘Earth’ – Understand yourself and what you want to achieve. - ‘Water’ – Understand the other’s behaviour and the influence of context. - ‘Air’ – Understand how change happens. - ‘Fire’ – Design an approach and perform it. This structure also allows for the addition of further findings that might be helpful for engaging individuals to act strategically towards sustainability.
För att nå ett hållbart samhälle måste alla delar av systemet "individer, inom organisationer, inom samhället, inom biosfären" förändras. Individen är mycket viktig i detta avseende och därför är det extremt viktigt att man blir bättre på engagera individer till att agera strategiskt för en hållbar utveckling. För att öka kunskapen om hur detta kan göras så har författarna av den här rapporten genomfört en transdisciplinär litteraturstudie, strukturerat informationen i guiden ”the Five Elements Guide” och använt tre exempel för att illustrera resultatet. Resultatets struktur är baserat på en förståelse av olika faktorer som påverkar mänskligt beteende, hur individer förändras och hur individer blir engagerade. Strukturen består av fem sammankopplade och av varandra beroende element: - ‘Det Femte Elementet’ – Tänk ‘System’. - ‘Jord’ – Förstå dig själv och vad du vill åstadkomma. - ‘Vatten’ – Förstå den andres beteende och kontextens inflytande. - ‘Luft’ – Förstå hur förändringar sker. - ‘Eld’ – Forma en plan och genomför den. Den här strukturen tillåter även att framtida upptäckter som kan vara hjälpsamma för att engagera individer att agera strategiskt för ett hållbart samhälle kan adderas till guiden.

renaud@systeme-change.fr kristoffer.lundholm@gmail.com

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Howell, Rachel Angharad. "Promoting lower-carbon lifestyles : the role of personal values, climate change communications and carbon allowances in processes of change." Thesis, University of Edinburgh, 2013. http://hdl.handle.net/1842/9509.

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Climate change is a pressing problem and substantial reductions in the greenhouse gas emissions that cause it are necessary to avert the worst impacts predicted. The UK has targeted an 80% reduction from 1990 emissions levels by 2050. This thesis investigates how to promote behavioural changes that will reduce emissions associated with individuals’ lifestyles, which comprise a significant proportion of the UK total. The thesis begins by appraising whether and how climate change communications, specifically films, can succeed in changing attitudes and behaviour. The impacts on viewers of the film The Age of Stupid were assessed using a fourstage panel survey. Increased concern, motivation to act, and sense of agency felt immediately after seeing the film did not persist, but respondents reported some behavioural changes. The longer-term follow-up suggests that behavioural intentions do not necessarily translate into action, but also revealed issues concerning the reliability of participants’ causal attributions of their behaviour. These and other challenges of conducting longitudinal studies of behavioural change related to climate change communications are discussed. The thesis then uses a model of behavioural change transposed from health psychology to analyse the processes of change employed or depicted by four climate change films, in order to identify more generally the strengths and limitations of films as means to promote mitigation action, and to demonstrate the potential utility of the model in the field of proenvironmental behaviour change. The issue is then considered from the opposite angle, with an examination of what has motivated individuals who have already adopted lower-carbon lifestyles. Qualitative research reveals that protecting ‘the environment’ per se is not the primary value stimulating most interviewees’ action; typically they were more concerned about the impacts of climate change on people in developing countries. Although analysis of a survey instrument showed that biospheric values are important to the participants, they tended to score altruistic values significantly higher. Thus it may not be necessary to promote biospheric values to encourage lower-carbon lifestyles. The final element of the work involved researching the opinions of members of Carbon Rationing Action Groups, seeking to understand what can be learned from their experiences of living with a carbon allowance, and the implications that the findings may have for potential government policies, especially personal carbon trading. The thesis concludes that, given the scale of action required, the difficulties individuals face when considering whether and how to adopt lower-carbon behaviours, and the limited impact of initiatives such as Carbon Rationing Action Groups and The Age of Stupid beyond a relatively small circle of people who tend to exhibit particular traits (such as a preference for frugality), significant UK emissions reductions will necessitate far-reaching legislation that will impact on everyday practices and behaviour.

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Ozgur, Polat Pelin. "Testing the effectiveness of gain- and loss-framed physical activity messages in relation to stress management : a cross-cultural study." Thesis, University of St Andrews, 2018. http://hdl.handle.net/10023/14270.

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The current PhD thesis aimed to cross-culturally investigate the effectiveness of gain- and loss-framed physical activity messages among the university students in Turkey and the UK. This study sought to test the impact of the physical activity messages focusing on stress-related effects on physical activity intentions, attitudes and behaviours of the target group. The messages were developed based on the findings of a series of preliminary studies targeting to determine the characteristics and needs of the target groups, and identify the barriers to engage in physical activity. Two quasi-experimental studies were conducted with 309 university students from the two countries (200 participants from Turkey and 109 participants from the UK) to test the effects of framed messages on intentions and attitudes towards physical activity, and physical activity behaviour change in two weeks after message exposure. Results showed that immediate effects of both gain- and loss-framed messages on physical activity intentions and attitudes were significant in Turkey and the UK. However, these effects could not be maintained in the two weeks following the message exposure. Moreover, the loss-framed message led to a message reactance in the UK, and physical activity intensity of the participants in the loss-framed group were significantly decreased compared to their baseline physical activity levels. The present study was the first message framing study comparing Turkey and the UK in terms of the impact of gain- and loss-framed framed physical activity messages. Therefore, this study contributes to the literature through providing evidence on the effects of message framing interventions which are developed and implemented in different cultures. Recommendations for future message framing research include measuring physical activity behaviour through objective methods, and examining the impact of the tailored messages through using different dissemination methods in larger samples.

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Guo, Xiamei. "Therapeutic Effect on Mother-Adolescent Communication and How the Change in Communication Relates to Change in Individual Problem Behaviors." The Ohio State University, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=osu1371819260.

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Souls, Jacobus Abram. "A model for changing teachers' attitudes towards the value of teaching critical thinking skills : school management perspective / Jacobus A. Souls." Thesis, North-West University, 2009. http://hdl.handle.net/10394/4788.

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The primary aim of the study was to design a model for changing teachers' attitudes towards the value of teaching critical thinking skills. Currently, information regarding the conceptualisation of this topic is inadequate and vague. In this study the nature of the complexities involved in the management and implementation of the teaching of critical thinking skills were researched through a literature study and an empirical investigation. A model was then designed for the effective management of the implementation thereof. The findings from the research indicated that teachers' attitudes towards the value of teaching critical thinking skills to learners are negative. It also became evident that the school principal should manage the implementation of the teaching of critical thinking skills to learners. The focus of the proposed model is on how teachers' attitudes towards the value of teaching critical thinking skills can be changed to ensure quality educative teaching and learning in and outside of the classroom. The study therefore serves to present a useable model for the management of the implementation of teaching critical thinking skills to learners. The study is further based on a well balanced opinion as experiences of teachers in the senior phase (grades 7, 8, & 9) were investigated by means of structured questionnaires. Recommendations regarding research findings were made for stakeholders and education departmental officials to note.
Thesis (Ph.D. (Education Management))--North-West University, Vaal Triangle Campus, 2010.

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Holland, Kavanzo J. "Challenges Defense Advisers Experience in Communicating Change| A Qualitative Exploratory Case Study." Thesis, University of Phoenix, 2019. http://pqdtopen.proquest.com/#viewpdf?dispub=13808019.

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Ministerial advisers encounter challenges in communicating change to support sustainability in economic growth and capacity building in security missions between Afghan and United States leaders. The problem rooted in the differences among the Afghan leaders and the ministerial advisers would stabilize the Afghan economy and building capacity within security missions. The qualitative exploratory case study examined how communication challenges impede the progress of successfully advising Afghan senior leaders in support of sustaining economic growth and capacity building within security missions. Ten Ministry of Defense (MoDA) advisers were interviewed. During the analysis, two main groups, six themes, and 13 sub-themes emerged. Results corroborated the official government reporting, which found a misalignment with Afghan counterparts and in communicating and sharing information often limited the MoDA program's ability to assess advisory effectiveness. The results discovered that leaders should develop long-lasting and trusting relationships to be able to effectively communicate change. Results exposed that the training programs for these leaders who will communicate change should include more role-playing exercises and on the ground training, prior to placement into the adviser role. Peacekeeping advising efforts in Afghanistan will be successful by allowing time to overcome change-related learning curves. The recommendation for future training must include an evaluation of training programs, and the effectiveness in preparing the adviser with the necessary knowledge and skills to perform their assigned duties.

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Carlsson, Frida, and Linda Simonsson. "Digitaliseringens inverkan på medarbetarskap och ledarskap. En fallstudie av Nordea Bank AB." Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75679.

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Digitaliseringen har reformerat många aspekter av vårt samhälle och den pågående digitala utvecklingen är oundviklig. Organisationer tvingas därmed till två val; att genomgå förändring eller försvinna från marknaden. Genom en kvalitativ forskningsmetod ville vi skapa en ökad förståelse för digitaliseringens inverkan på en organisation med betoning på medarbetarskap och ledarskap. För att uppnå detta har vi genomfört en fallstudie tillsammans med Nordea Bank AB Sverige. Vi genomförde 12 stycken semistrukturerade intervjuer och observerade 3 stycken olika arbetsplatser för att på så sätt skapa en förståelse för digitaliseringens inverkan. Vid studiens start trodde vi att det var aktuellt att inkludera olika kön- och åldersperspektiv då vi ansåg att den digitala förändringen kunde leda till olika typer av upplevda erfarenheter. Dock visade det sig att det inte skiljde sig åt mellan könen men att det istället fanns en åtskillnad kring ålder och erfarenhet. Studiens resultat visade att Nordea Bank AB har valt att genomgå en digital förändring och att de hanterar detta på olika sätt utifrån medarbetarskap och ledarskap. Vi kan även fastslå att organisationen har kommit långt i sin digitala förändringsprocess då medarbetare dagligen kommer i kontakt med digitaliserade arbetsverktyg. Dock är vi medvetna om att banken kommer att möta ytterligare utmaningar och möjligheter vilket innebär att de måste ha ett förändringsbenäget beteende även i framtiden.
Digitalization has transformed many aspects of our society. Currently, digital development is inevitable. Organizations are forced to choose between transforming or disappearing from the market. Through a qualitative research method we wanted to create awareness of digitalization’s impact on employeeship and leadership. To achieve this, we conducted a case study with Nordea Bank AB Sweden. We also conducted 12 in-depth interviews and 3 different observations in order to gain a deeper understanding of digitalization’s impact on the work environment. In the beginning of this study we believed that we would find differences between gender and age. The results have shown that we could only find differences between ages and experiences among our respondents. Our study also showed that Nordea Bank AB has chosen to accept this digital transformation. We also concluded that the organization handled this change in different ways in relation to employeeship and leadership. Furthermore, the study showed that the organization has implemented their digital transformation well because their employees use their developed digital tools daily. However, we are aware that the bank needs to continuously adapt to the change because they will face new challenges and possibilities in the future.

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Tan, Claire Lee-Fang. "The communication and management of career change a study of individuals' experiences or the social process of voluntary downward career change in Singapore /." Diss., Columbia, Mo. : University of Missouri-Columbia, 2008. http://hdl.handle.net/10355/6095.

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Thesis (Ph. D.)--University of Missouri-Columbia, 2008.
The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on August 4, 2009) Vita. Includes bibliographical references.

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Sandberg, Amanda, and Linnea Tjernberg. "En ansvarsfull cigarettförpackning." Thesis, Linköpings universitet, Medie- och Informationsteknik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-167151.

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Rökning är en ovana som många personer ägnar sig åt, det speglas inte minst på gatorna vart man än går. Fimpar på gator runt om i städer är en miljöbov som sällan uppmärksammas. Trots att det finns allmänna askkoppar för fimparna att slängas i, hamnar de ofta på gatan och blir en fara för djur och natur. Denna studie syftar på att ta fram ett designförslag på hur en omkonstruerad cigarettförpackning, som rymmer cigarettfimpar, kan se ut. Det undersöks även hur en cigarettförpacknings konstruktion kan uppmana konsumenter att inte slänga fimpar på marken, vilket i stort kan ha en positiv effekt på miljön. Den målgrupp som är relevant att undersöka är alltså alla rökare i Sverige. En digital enkät skickades inledningsvis ut för att ta reda på folks vanor och åsikter kring rökning. Detta resulterade i en bekräftelse av forskningsfrågorna där respondenterna önskade en smidig lösning som minskade antalet fimpar på marken, varpå några föreslog att en cigarettförpackning hade en funktion liknande snusdosans dubbla lock. Representanter från kartongproducenter kontaktades för att få information om material och dess möjligheter. Designprocessen inleddes med en konceptgenerering med hjälp av mindmapping och brainstorming. Ur detta föddes tio idéer som sedan reducerades till tre koncept genom en pugh-chart. LoFi-prototyper skapades av dessa och presenterades för åtta deltagare under semistrukturerade intervjuer. Intervjuerna resulterade i att två koncept föredrogs, men författarna tog beslutet att utveckla ett av dem. En slutgiltig prototyp skapades, vilken var konstruerad som en vanlig cigarettförpackning med flip top lock, men var knappt två centimeter längre. Detta gav utrymme i förpackningens botten att ha en separat plats för använda fimpar. Värderingen av den slutgiltiga prototypen skedde genom ytterligare en digital enkät som skickades ut till samtliga deltagare från den tidigare semistrukturerade intervjun. Genom att de besvarade påståenden samt beskrev prototypen fritt kunde det konstateras att alla deltagare inte är lika positivt inställda till denna förpacknings utformning, men att majoriteten ändå skulle använda en cigarettförpackning som denna till att förvara fimpar när inget bättre alternativ finns. Dessutom uppgav respondenterna att förpackningen skulle motivera dem personligen att slänga färre fimpar på marken, samt att förpackningen skulle minska antalet fimpar i naturen generellt. Därmed kan det konstateras att en alternativ cigarettförpackning troligtvis skulle minska antalet fimpar på marken och ge en positiv effekt på miljön i stort.
Smoking is a bad habit whose traces can be seen widely on the streets. The cigarette butts pose an environmental threat that seldom is given attention. Although there are public ashtrays, cigarette butts often end up on the ground and become a risk for animals and nature. This study aims to produce a design suggestion for a reconstructed cigarette packaging that can hold used cigarette butts. It will also be examined how a cigarette packaging’s construction can invite consumers to avoid tossing cigarette butts on the ground, which at large can have a positive impact on the environment. The relevant target group that will be analysed is all smokers in Sweden. A survey was distributed in order to examine the smoking habits of persons and their opinions about smoking and cigarettes. The result showed that the respondents wanted a handy solution that would reduce the amount of cigarette butts on the ground, whereupon some proposed that the cigarette packaging could utilize a feature like the double lid on the packaging of swedish snus. Representatives from large carton board producers were also contacted in order to retrieve information concerning material and their possibilities. The design process started by generating concepts with mind mapping and brainstorming. This resulted in ten ideas that later was reduced to three concepts via a Pugh-chart. LoFi-prototypes of the three concepts were created, which were presented to eight participants in semi structured interviews. The interviews led to two concepts being prefered by the respondents, where the writers chose to develop one of them. A final prototype was developed and produced. This was constructed as a general cigarette packaging with a flip top lid, but was barely two centimeters longer. This created a space in the bottom of the packaging to contain used cigarette butts. The valuation of the finished prototype was done by an additional survey that was distributed to the same participants that partook in the semi-structured interview. By having them answer statements and describe the prototype freely, it was clear that every respondent didn’t have a positive attitude towards the prototype’s construction. However, a majority of the participants claimed that they would use a cigarette packaging like this to hold the cigarette butts when no better option was available. Additionally, the respondents stated that the cigarette packaging would personally motivate them to discard fewer cigarette butts on the ground, and also that the cigarette packaging would decrease the amount of cigarette butts in the environment generally. Consequently, an alternative cigarette packaging would possibly reduce the amount of cigarette butts on the streets and therefore positively affect the environment.

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White, Tom. "Climate change communications : understanding people's perceptions and evaluating the effectiveness of interventions." Thesis, De Montfort University, 2011. http://hdl.handle.net/2086/5410.

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A government-funded scheme, the UK Climate Change Communications Initiative (UKCCCI), provided money for organisations to deliver projects that attempted to impact positively on people’s attitudes towards climate change and to increase knowledge and awareness of the issue. This devolution of communications is a relatively novel approach after previous centralised campaigns. This thesis adopts a mixed-method approach; a qualitative and a quantitative study have been conducted based on three case studies of individual projects funded under the UKCCCI. The quantitative study analyses pre- and post-project surveys to assess whether the communications produced the desired changes in attitude, knowledge and awareness; results are generally mixed in relation to all three case studies as some statistics are more positive after communications, whereas some are less positive. Data from a regional UKCCCI project are compared with a nationally representative dataset; this analysis shows that attitudes, knowledge and awareness differ at regional and national scales, supporting the policy of devolving communications. Regional data are also analysed to see if there are differences between socio-demographic groups within a single target audience for communications; this analysis suggests that interventions must strike a balance between personalisation of information and the higher cost of targeting smaller groups with more specific material. The quantitative study uses conceptual content cognitive mapping (3CM) to discover the climate change-related knowledge of twenty subjects who received communications from two of the case study projects. Results suggest that people have knowledge of a wide range of issues related to climate change, but they do not possess a detailed scientific understanding. However, there is a high knowledge of how to mitigate climate change and this is expressed largely through individual actions and lifestyle choices. A template analysis was also conducted to discover what interviewees thought specifically about the communications and a range of practical recommendations are made for future projects. Implications are discussed in relation to future practical climate change communications projects, wider policy and academic research.

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Zempter, Christina M. "Community, Culture, and Change: Negotiating Identities in an Appalachian Newsroom." Ohio University / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1534324628842816.

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Hader, Khaled Farag Imhemed. "Influencing attitudes, changing behaviours and embedding a pro-sustainability mindset in the workplace : an innovation diffusion approach to persuasive communications." Thesis, University of Derby, 2018. http://hdl.handle.net/10545/622838.

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Although several sustainability implementation frameworks have been proposed, researchers have not yet proposed theories or models to help organisations speed up the rate of sustainability diffusion and narrow the gap between what is known and what is put into use. This study sought to fill this gap by proposing a sustainability diffusion model. The model was developed from an exhaustive review of the corresponding literature. It uses Rogers' (1962) diffusion of innovations theory and Ajzen's (1991) theory of planned behaviour as a theoretical foundation. The model was tested and its structural architecture was validated in three different sustainability contexts; namely, duplex printing in UK universities; sustainable computing in service-based businesses; and sustainability culture in UK universities. The primary data was analysed statistically using SPSS, and structural equation modelling (SEM) in particular was used to validate the structural architecture of the proposed model. The SEM results indicate that the structural architecture of the theory of planned behaviour is well-founded. All the hypotheses that underline the theory's paths were supported. In contrast, the structural architecture of the diffusion of innovations theory was weakly supported. Some of the paths were rejected in at least two occasions. For example, the relationship between pro-sustainability knowledge and attitude was neither statistically significant nor directional. Moreover, several components of the 'verified' model turned out to be statistically insignificant or were rejected altogether. These were knowledge, perceived self interest, perceived persuader legitimacy, perceived consequences, perceived argument quality, trialability and perceived source credibility. Accordingly, once these constructs were removed and the model was restructured in accordance with the results of SEM analysis, an entirely new version of the 'sustainability diffusion model' emerged (See Figure IX-2). The architecture of the new model suggests that in order to speed up the rate of sustainability diffusion, change agents must emphasise the relative advantage, compatibility, subjective norm and the urgency of the pro-sustainability initiative under implementation and de-emphasise any complexities or risks associated with its operationalisation. Unexpectedly, the new version of the proposed model relies more on Ajzen's (1991) theory of planned behaviour as a theoretical foundation than on Rogers' (1983) innovation-decision process model. In other words, the new model maintained almost all the features of the theory of planned behaviour, but it only absorbed some, but not all, of the components of Rogers' innovation-decision process model. Nevertheless, the new model maintained its holistic nature. It still takes into account both the person-specific and innovation-specific factors that influence the diffusion, adoption and actualisation of pro-sustainability behaviours/initiatives.

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Erkal, Hakan, and Sinan Kebapci. "Resistance to Change : A Constructive Approach for Managing Resistant Behaviors." Thesis, University of Kalmar, Baltic Business School, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-1813.

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This study aims to understand, describe, and analyze the factors that lead employees resist organizational change efforts. More specifically, by locating various types of roots and symptoms of resistance, we have developed a framework which managers or individuals, who plan to initiate a change program, can use to manage resistance and to benefit, if exist, from the constructive value of resistant behaviors of employees. Findings are drawn from the reinterpretation of two case studies which were conducted on the area. While the first one involves introduction of activity-based costing system in a Portuguese telecommunications company, second one analyzes implementation of a new management program, called BATON, in a university funded research organization. By relying on these case studies, existing models and concepts related to resistance were tested, reinterpreted and an alternative framework to manage resistance is developed. As a result of the study, it is found that despite the amount of theoretical concepts and tools, there is still an important deficiency in terms of resistance management, and managers usually tend to employ pre-set methods to overcome resistance in change management. Findings of the thesis provide those who plan to start and implement change programs with a comprehensive framework to locate, understand and analyze resistance and to take appropriate managerial actions in organizational change efforts.

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Göthberg, Robin. "Kyrkomusikernas plats i organisationsförändringar." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-28375.

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Purpose: The purpose of this paper is to analyze how ongoing organizational changes within the Swedisch Church affects its musical activities in parishes. Method: The study is based on interviews and publicated sources. Conclusion: Church musicians as a group are a powerful and vital resource for the Swedish Church.

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Wiemer, Lena. "Impact of Tailored Messages to Change Towards a Plant-Based Diet: Media Effects, Behavioral Change and Practical Implications." Ohio University / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1530929650105597.

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Hopeck, Janell Marie. "Face-to-face communication versus memo communication to announce mergers and acquisitions the importance of media richness." CSUSB ScholarWorks, 2011. https://scholarworks.lib.csusb.edu/etd-project/140.

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The purpose of this study was to examine the current research on mergers and acquisitions which includes organizational factors, such as communication processes, and their impact on employee reactions. The current study addresses this issue through a simulated M&A announcement laboratory experiment with 156 CSUSB undergraduate students.

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Gwemende, Titus M. "Caught between Scylla and Charybdis: Exploring the Effects of Zimbabwe's Political Crisis on HIV and AIDS Behavior Change Communication Programming." Ohio University / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1276846213.

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Stanley, Samantha Joan. "Targeting Young Adult Smokers' Multiple Identity Gaps and Identity Management Strategies for Behavior Change: An Application of the Communication Theory of Identity." Thesis, The University of Arizona, 2016. http://hdl.handle.net/10150/612611.

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The purpose of this thesis is to determine through focus groups and individual interviews the identity gaps experienced by young adult smokers, the strategies they enact to minimize or avoid identity gaps, and contexts in which layers of identity are aligned in order to target those sites in future smoking cessation health campaign messages. Engaging in stigmatized health behaviors, like smoking, impacts the messages individuals receive from other people and the media about their health, identity, and behaviors, and the way they communicate about themselves. Michael Hecht's (1994) communication theory of identity (CTI) explains the process of enacting and shaping identities through communication and provides the framework of this thesis. Identities consist of four interpenetrating layers: enacted, personal, relational, and communal. When there is a discrepancy between layers an identity gap occurs. Identity gaps are associated with uncomfortable dissonance and negative communication outcomes. However, identity gaps also present opportunities for targeted health messages that draw attention to dissonance as a motivational tactic and offer behavior change strategies to decrease gaps. I conducted four focus groups and ten interviews focusing on the daily experiences of 20 young adult smokers. Identity gaps emerged involving all four layers of identity, though personal-enacted, enacted-relational, and personal-relational identity gaps were reported most frequently. Strategies to manage identity gaps included lying about smoking, hiding the behavior of smoking, and gauging others' reactions prior to disclosing smoking status. Participants voiced contexts and relationships in which layers of identity aligned, including around other college-age individuals and friends. Theoretical and practical implications of these findings are offered, including suggestions for health messages and interventions targeting management strategies and contexts where identity is aligned in order to decrease their efficacy and thus increase the magnitude of the already pervasive identity gaps young adults smokers experience in the hopes of motivating behavior change.

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Angelica, Schoeppner L. "Work-Life Balance Policy Change Proposal for Athens Country Public Libraries." Ohio University / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1541673333378484.

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Myers, Rachel E. "Moderating the Effectiveness of Messages to Promote Physical Activity in Type 2 Diabetes." Scholar Commons, 2010. https://scholarcommons.usf.edu/etd/1719.

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The world is experiencing a rapid rise in chronic health problems, which places an enormous burden on health care services. Modifiable health behaviors such as physical inactivity are largely responsible for this high prevalence and incidence of chronic diseases. Message tailoring is a well-established approach for constructing health communication and has been shown to increase the persuasiveness of messages in the promotion of healthy behaviors. Message framing is an effective strategy that has been well-studied in psychology over the past 20-plus years across a breadth of health-related behaviors but has received little attention in the nursing research literature. Based on prospect theory, temporal construal theory, and motivational orientation theories, the present study examined how two individual differences factors - consideration of future consequences (CFC) and motivational orientation - combine to moderate temporal proximity and valence framing effects on intentions to increase physical activity. A mail survey was conducted using Dillman's Tailored Design Method. Two hundred and eighteen adults with type 2 diabetes were randomly assigned to receive one of four versions of a health message aimed to increase regular physical activity. Messages were framed using a 2 (immediate- vs. distal-framed) x 2 (gain- vs. loss-framed) design. After reading the message, participants rated their intention to increase physical activity. They also completed a measure of CFC and two measures of motivational orientation. Participants who read a message with a temporal proximity or valence frame congruent with their CFC or motivational orientation, respectively, did not show greater intentions to increase physical activity when compared to those who read a health message that was incongruent with these individual differences. Plausible explanations for these negative results are considered. Several interesting findings emerged from supplemental analyses. For instance, participants who perceived the health message as more believable tended to have greater intentions to increase physical activity. Suggestions for future research applying message congruence to promote complex health behaviors in at-risk populations are given. Implications of message framing and other message tailoring strategies for nursing research, education, and practice are discussed.

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Sanjay, Rijal Uraiwan Kanungsukkasem. "Impact of behavior change communication program on knowledge of HIV/AIDS among ever married women evidence from Nepal /." Abstract, 2007. http://mulinet3.li.mahidol.ac.th/thesis/2550/cd404/4938537.pdf.

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Kollmann, Karl. "Veränderungen in der Elektronischen Kommunikation: Was die quantitativen Nutzungszahlen bei den Neuen Kommunikationstechnologien nicht verraten." Institut für Qualitative Forschung, 2000. http://epub.wu.ac.at/5317/1/1125%2D3576%2D1%2DPB.pdf.

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Abstract:

Es scheint in den letzten Jahren eine deutliche Veränderung in der Art der Kommunikation mit den sogenannten Neuen Kommunikationstechnologien stattgefunden zu haben, und zwar im Längsschnitt, also etwa über die letzten 10, 15 Jahre, wie auch zwischen den sich aus heutiger Sicht herausentwickelt habenden Nutzergruppen. Quantitative Erhebungen, am ausgeprägtesten die regelmäßig unternommenen und von den Medien wiedergegebenen "Internetumfragen", ebnen solche Veränderungen naturgemäß vollständig ein. Auch die vorhandenen qualitativen Arbeiten reflektieren solche Veränderungen meist nicht, da zeitliche Dimensionen üblicherweise in den Fragestellungen fehlen. Der Beitrag versucht eine Skizze dieser Entwicklungen, möchte einige Mißverständnisse im Zusammenhang mit neuer "Elektronischer Kommunikation" korrigieren helfen und kommunikationsökonomische Aspekte beisteuern.

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Saleh, Leo, and Angelica Storck. "Marketing Communication in the New Digital World : Take the leap!" Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-884.

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Abstract:

Background:

During the last years, the boom of the Internet has carried along with it new possibilities for communication, in addition, other technological developments of society together act to form a new reality in which companies have to rethink their means for com-municating with consumers.

Problem and Purpose:

In a new reality where consumers seem to reap all the benefits of the technological changes, how then, should companies adjust to the changing environment? The authors first investigated the modern media environment and found some trends in how it is evolving, and after listening to what some experts within the field think about the future and of what should be done, they them-selves endeavoured to generate some guidance for companies in this matter.

Method:

This thesis is somewhat of a Delphi study, which means that it heavily relies on the statements of experts. What they have said has played a crucial role in the authors’ own formulation of guid-ance. The experts were interviewed either face-to-face, or through the exchange of e-mails.

Conclusions:

Major trends in how the media environment is transforming are; technology as an enhancer to rather becoming a determinant, segmentation to fragmentation, decreasing- to increasing returns to scale, an opening for entirely new business concepts and an in-creasing value of intangible assets as a complement to traditional, tangible assets. The authors then presented some elements that would be of crucial significance in this new environment, and they also formulated some more specific guidance in how these ele-ments could be instigated in companies. They were; Speed and flexibility, customization and sustainability. Advice in how they could be instigated where then summarized and illustrated in the “New Digital World Market Communication Diamond”, which basically emphasizes the need for updating the values and the cor-porate culture, the need for streamlining supply chains, the need of truly finding and using information about consumers, and fi-nally, the need for adaptive experimentation.

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Shirey, Jennifer. "Designing for Behavior Change: Identifying design components that encourage and empower individuals to act in environmentally responsible ways." Research Showcase @ CMU, 2011. http://repository.cmu.edu/theses/17.

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Abstract:

Many designers today are creating communication materials that encourage individuals to change their behavior related to environmental issues. The problem is that people are often unaware of existing research on effective methods for these communications. For example, environmental psychologists have studied best practices for creating persuasive communications for several decades. During this yearlong master’s thesis project, I conducted my own research studies, exploring how the emotional tone and medium of a communication piece affect a person’s decision to change his or her behavior. My second goal was to connect designers to existing research in the fields of psychology, decision sciences, and persuasive technology. In the end, I created a roadmap to behavior change: a compilation of research from my own studies and existing literature. The roadmap includes observations and practical tips people can use when designing for environmental issues, as well as a set of ethical principles that should be followed when designing for behavior change. I believe that my work will help designers use communication to empower individuals with knowledge, encouraging them to begin and sustain a journey toward positive behavior change.

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Peng, Fei. "Fostering Behavior Change with Interaction Design:Developing Cross-cultural Connections with Incoming International Students in the United States." University of Cincinnati / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1427898295.

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Dissertations / Theses on the topic 'Behaviour change communication'

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