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Dissertations / Theses on the topic 'Beijing-Olympic'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

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1

Deng, Yaping. "Olympic branding and global competition : the case of the Beijing 2008 Olympic Games." Thesis, University of Cambridge, 2008. https://www.repository.cam.ac.uk/handle/1810/252105.

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This study intends to find out how sponsors use the Olympic Games to build up their brand awareness and what the deep meaning of the Olympics is for these sponsors on their journey in the globalisation competition. There is a gap in academic literature on the practice of Olympic sponsors in enhancing their competitiveness. This research uses the method of case study to make in-depth inquiry into the complexity of the International Olympic Committee (IOC), sponsors, PR companies and Advertising companies. In addition, the author’s working experience closely related to Olympics has facilitated t

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2

Ho, Kwan-yu, and 何君瑜. "The 2008 Olympic games and the development of Beijing." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2005. http://hub.hku.hk/bib/B45007500.

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Ho, Kwan-yu. "The 2008 Olympic games and the development of Beijing /." View the Table of Contents & Abstract, 2005. http://sunzi.lib.hku.hk/hkuto/record/B31573204.

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4

Zhao, Xiang. "The economic impact of the 2008 beijing olympic games." Thesis, Cape Peninsula University of Technology, 2014. http://hdl.handle.net/20.500.11838/1572.

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Submitted in partial fulfilment of the requirement for the degree MAGISTER TECHNOLOGIAE IN TOURISM AND EVENT MANAGEMENT Faculty of Business CAPE PENINSULA UNIVERSITY OF TECHNOLOGY 2014<br>Sporting events like the Beijing Olympic Games have grown big, and have assumed increased importance on a global scale. The hosting of mega-events such as the Olympics comes with many challenges that have to be dealt with. For this reason, an understanding of the impact of the Olympic Games for the Chinese economy was important to the host community both before and after the Games. This study investi

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5

Zhuang, Juan. "Volunteering for the Beijing 2008 Olympic Games : visions, policies and capitals." Thesis, University of Bedfordshire, 2011. http://hdl.handle.net/10547/294459.

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This research examines the use of volunteering at the Beijing 2008 Olympic Games for the creation of human, social and political capital at individual, organisational and societal levels. Despite a long tradition of Olympic volunteering, this has not been investigated so far. The concept of volunteerism at Beijing 2008, in fact, was constructed upon multiple contexts including the Olympic Movement, Chinese society and an international understanding of the ternl (BOCOG, 2005). Hence, volunteerism as an under-investigated concept is firstly studied individually in each of these contexts. The fra

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6

Hu, Xiaoqian (Richard). "An analysis of Chinese olympic and elite sport policy discourse in the post-Beijing 2008 Olympic Games era." Thesis, Loughborough University, 2015. https://dspace.lboro.ac.uk/2134/17458.

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This thesis has sought to investigate the development of Chinese elite sport policy after the 2008 Beijing Olympic Games through examining the evolution of the Chinese Olympic discourses and elite sport policy discourses with emphasis on the power and interests reflected and constructed within and by these discourses. This study adopts a Critical Discourse Analysis approach, (founded on Critical Realist premises). The discourse analysis protocol employed is modified from Fairclough s (2005, 2009) framework, also known as Dialectical-Relational Approach, to examine the constitution and implemen

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7

Ma, Qing. "Chinese media coverage of and public attitudes toward the 2008 Beijing Olympic Games." [Ames, Iowa : Iowa State University], 2007. http://libweb.cityu.edu.hk/cgi-bin/er/db/ddcdiss.pl?1443100.

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Au-yeung, Wan-man Billy, and 歐陽允文. "Gaining from olympic games legacy on land use improvement: a study on Beijing 2008 games." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2009. http://hub.hku.hk/bib/B42930443.

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9

Ran, Huan Duffy Margaret. "Examining communication patterns of multinational corporations during the 2008 summer Olympic games in Beijing." Diss., Columbia, Mo. : University of Missouri-Columbia, 2009. http://hdl.handle.net/10355/6720.

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The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file. Title from PDF of title page (University of Missouri--Columbia, viewed on March 24, 2010). Thesis advisor: Dr. Margaret Duffy. Includes bibliographical references.

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10

Wang, Sainan. "China's image as perceived by the American public after the 2008 Beijing Olympic Games." [Ames, Iowa : Iowa State University], 2009.

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11

Gasperik, Dylan. "China's Green Path the way to sustainable development and the 2008 Beijing Olympic Games /." Diss., Connect to the thesis, 2008. http://hdl.handle.net/10066/3727.

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12

Blaser, Andrea. "Sustainability gap : a case study of Olympic development in Sydney, Australia and Beijing, China /." Connect to title online (Scholars' Bank) Connect to title online (ProQuest), 2008. http://hdl.handle.net/1794/8479.

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13

Tian, Xiao. "Content analysis of the Beijing Summer Olympic Games' effects in the New York Times." Scholarly Commons, 2012. https://scholarlycommons.pacific.edu/uop_etds/838.

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Relying on framing theory, this study used The New York Times to explore how Chinese news was depicted before, during and after the Beijing Summer Olympics. The research regarding how the Chinese government tried to leverage the Olympics to enhance its image is often deliberated. However, there have only been a 3 few studies on the evaluation of the effects the 2008 Beijing Summer Olympic Games had on the image of China, as depicted by The New York Times. This study generated an understanding of the impact the presentations of The New York Times had on the soft power used by China through the

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14

Adi, Ana. "The Beijing 2008 Olympic Games, human rights and China : a framing analysis of advocacy groups , Olympic organizers, international media and online public discourse." Thesis, University of the West of Scotland, 2012. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.569037.

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The Olympic Games is a mechanism through which numerous advocacy and political groups compete to frame the media coverage that it generates. These processes are restricted by the relatively fixed guidelines imposed upon Olympic media by the International Olympic Committee (IOC, 2007). Yet, in the past years, the interaction among and communication between communicators, media and various publics has changed dramatically through the Internet one of the reasons being the emergence of convergent media structures. This thesis investigates the process of media convergence and transition that is occ

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Au-yeung, Wan-man Billy. "Gaining from olympic games legacy on land use improvement a study on Beijing 2008 games /." Click to view the E-thesis via HKUTO, 2009. http://sunzi.lib.hku.hk/hkuto/record/B42930443.

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16

Nosrati, Hefzabad Parasto. "The Wave of Democratisation : Beijing Olympic Games: Improved or Worsened the Democratic Process in China?" Thesis, Jönköping University, JIBS, Political Science, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-9343.

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Blaser, Andrea 1983. "The Sustainability Gap: A Case Study of Olympic Development in Sydney, Australia and Beijing, China." Thesis, University of Oregon, 2008. http://hdl.handle.net/1794/8479.

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x, 122 p. : ill. (some col.) A print copy of this thesis is available through the UO Libraries. Search the library catalog for the location and call number.<br>A media uproar occurred in 2006 after a wrecking ball flattened an Imperial-era hutong neighborhood in Beijing. While this kind of news story would often be ignored as just another example ofthe Chinese government destroying cultural history in the name of progress, the story of Qianmen had a new twist. Not only was Qianmen a protected heritage area under a 2002 Beijing Municipal Government Conservation Plan, but the destruction w

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18

Karlsson, Lukas. "The Olympic Games – An Instrument for Environmental Political Change. : A case study exploring the Environmental Political approaches of the Olympic Games – with special focus on the 28th Summer Olympic Games in Beijing." Thesis, University of Kalmar, School of Human Sciences, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-2278.

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<p><strong>UNIVERSITY OF KALMAR - SWEDEN</strong></p><p>The institution of Social Science</p><p>Project: Master Essay 15points</p><p>Title: Olympic Games – An instrument for Environmental Political Change?</p><p> </p><p><em>-A case study exploring the Environmental Political views of the Olympic Games – with special focus on the 28th Summer Olympic Games in Beijing. </em></p><p> <strong>ABSTRACT </strong></p><p>The essay´s aim was to explore the complex political environmental opinions and opportunities to use the Olympic Games as a

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19

白先陸 and Xianlu Bai. "Hosting mega-events: how the olympic games work as a catalyst in Beijing and London's urban development." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2009. http://hub.hku.hk/bib/B4293039X.

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20

Pappa, Evdokia. "Sports spectacle, media and doping : the representations of Olympic drug cases in Athens 2004 and Beijing 2008." Thesis, Brunel University, 2013. http://bura.brunel.ac.uk/handle/2438/7477.

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This thesis explores the depiction of doping in the press. My interest in the topic stemmed from an early personal experience in competitive athletics where I was exposed to an in-sports reality that tolerated the use of performance-enhancing substances. However, references to doping in the media appeared to depict it in a different way. In order to investigate the divergence, the thesis analysed the reporting of two Olympic Games, namely Athens 2004 and Beijing 2008. It focused on empirical data and thus all articles that referenced doping were collected one month prior, during and one month

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21

Bai, Xianlu. "Hosting mega-events how the olympic games work as a catalyst in Beijing and London's urban development /." Click to view the E-thesis via HKUTO, 2009. http://sunzi.lib.hku.hk/hkuto/record/B4293039X.

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22

Alm, Jens. "OS i Peking, oberoende idrott eller politisk propaganda? /." Huddinge : Södertörn University College. School of Social Sciences, 2008. http://www.diva-portal.org/smash/get/diva2:15655/FULLTEXT01.

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23

Kim, Nakyoung. "Identity politics and globalization : an analysis of the South Korean media coverage of the 2008 Beijing Olympic Games." Thesis, Loughborough University, 2012. https://dspace.lboro.ac.uk/2134/10982.

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This thesis examines the extent to and the way in which the contemporary political and socio-cultural context of South Korea, a divided, postcolonial and Northeast Asian nation is embedded in the national media coverage of global sport events, especially the 2008 Beijing Olympic Games. Attention is given to the implications of current state of international relations, politics and foreign policies between the R.O.K. and its geopolitical neighbours such as the U.S. and the D.P.R.K., Japan and China from the Northeast. The similarities and differences in the symbolic descriptions of Olympic athl

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Hardes, Jennifer Jane. "SPORT, POLITICS, AND THE 2008 BEIJING OLYMPIC GAMES: SYNTHESIZING IDENTITY POLITICS AND GLOBAL EMANCIPATION THROUGH NEO-PRAGMATIC RADICAL DEMOCRATIC THEORY." Columbus, Ohio : Ohio State University, 2008. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1210586293.

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Bruce, Kathleen. "Burning protests, the rhetoric of agitation and control of the journey of harmony tour." Scholarly Commons, 2009. https://scholarlycommons.pacific.edu/uop_etds/740.

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This study is a rhetorical analysis of the protests that occurred along the international leg of the 2008 Beijing Olympic torch relay. This study aimed to identify the rhetorical strategies employed by the agitators that were demonstrated along the torch relay. There were two agitative groups: The movement and the counter-movement. The movement began at the start of the torch relay and the counter-movement began demonstrating one week later. There were a number of protest groups in the movement including human rights activists, media rights activists, and environmentalists. However, there was

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26

Lai, Kun. "Effects of mega events on destination images : towards a theory via "problem-centric approach" : examining the 2008 Beijing Olympic Games /." Click to view the E-thesis via HKUTO, 2009. http://sunzi.lib.hku.hk/hkuto/record/B43223886.

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27

Qi, Xueqing. "Relationship among image, perceived risk and intention to travel to China and the 2008 Beijing Olympic Games among U.S. college students." [Gainesville, Fla.] : University of Florida, 2005. http://purl.fcla.edu/fcla/etd/UFE0009469.

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28

Yang, Jen-Shin. "Urban governance and mega-events in an era of globalisation : a comparison of the London 2012 and Beijing 2008 Olympic Games." Thesis, University of York, 2015. http://etheses.whiterose.ac.uk/17247/.

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Since the 1980s the hosting of mega-events has been a globalised practice in entrepreneurial urban governance. A spectacle that lasts only weeks is portrayed by event promoters as capable of generating legacies for decades. In addition to stimulating the short-term local economy and job market, accelerating urban landscape transformation and raising a city’s profile are the two strongest claims made by cities when bidding for hosting rights. However, a careful comparison of the London 2012 and Beijing 2008 Olympics shows that only half of the story has been told. The transformation of the urba

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29

Alm, Jens. "OS i Kina, oberoende idrott eller politisk propaganda? : A Study of the Chinese Regime’s Political involvement, in the Beijing 2008 Olympic Games." Thesis, Södertörn University College, School of Social Sciences, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-1562.

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<p>The aim of this paper is to describe which view the Chinese government in connection with the Olympics wants to display for the natural world and analyze if this view coincide with China’s foreign-policy goals. A qualitative content analysis is used. By using the theory of rational choice and a model with three different political approaches I want to examine whether or not the foreign-policy goals of the Chinese regime comport with the view that displays in two major newspapers in China. Since the runoff voting in Moscow in 2001 for the 2008 Olympics the Chinese government has been able to

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30

Wang, Weiming. "The significance of hosting the 2008 Olympic Games for elite sport and sport for all in China." Thesis, Loughborough University, 2010. https://dspace.lboro.ac.uk/2134/6140.

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This thesis explores the significance of hosting the Beijing 2008 Olympic Games (OGs) on elite sport and sport for all development in China. The impacts of the OGs have received significant attention from both academics and practitioners worldwide in the last 20 years and attention has been predominantly paid to political, cultural, economic, and environmental impacts of hosting them, especially as these emerge after the event. However, little concern was given to changes in the host country s sport development that are due to games related preparations. This study identifies the characteristi

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31

Forssell, Karl, and Sofia Geite. "Frihet i en bubbla : En kvalitativ studie av svenska journalisters upplevelser av arbetsförhållandena i bevakningen av OS i Peking 2008." Thesis, University of Kalmar, School of Communication and Design, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-1105.

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<p>This study focuses on exploring Swedish journalists’ experiences and thoughts about the working conditions during the Olympic Games in Beijing 2008. It is interesting because of the fact that the Olympic Games where hosted in a country with dictatorial government and this is the foundation of this study. Theories about social construction, propaganda and media events were applied to illuminate and give a broader comprehension of the influence on the journalistic work during an Olympic Game. To explore this problem and get answers to our questions we used qualitative interviews with eight Sw

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32

Qian, Xiaomin. "Inter-media agenda-setting effects among Chinese newspapers, Chinese blogs and the New York Times during coverage of the Beijing 2008 Olympic Games." [Ames, Iowa : Iowa State University], 2009. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:1473249.

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33

Schiffman, James R. "Mass Media and Representation: a Critical Comparison of the CCTV and NBC Presentations of the Opening Ceremony of the 2008 Beijing Olympic Summer Games." Digital Archive @ GSU, 2012. http://digitalarchive.gsu.edu/communication_diss/31.

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A critical comparison of the CCTV and NBC broadcasts of the Opening Ceremony of the 2008 Beijing Olympics demonstrates how two sets of narratives that on the surface glorify China and the long Chinese cultural and historic tradition offer very different ideological projections about China's rise as a power and engagement with the wider capitalist world. For CCTV, China has finally righted a longstanding historical injustice and established itself as a co-equal nation among nations. For NBC, ambivalence about China is the watchword, and further reforms that by implication will help clear China

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34

Schmedes, Sven. "Sustainable design of sports stadiums : case study analysis of stadiums for the Olympic Games 2000 in Sydney, 2004 in Athens and 2008 in Beijing." Thesis, Cardiff University, 2015. http://orca.cf.ac.uk/71864/.

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Sports stadiums have a considerable impact on the urban, environmental and social context. In particular, where several new stadiums are built within the same city for a single mega-event like the Olympic Games, Commonwealth Games or Soccer World Cup the implications are significantly higher. Therefore the requirements for operation of each stadium after the mega-event are of great importance to ensure sustainable integration into the urban, environmental and social context as well as maximized utilization on a long-term basis. In the first part of this thesis a review of the subject is presen

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Yuan, Jingtao. "Chinese Newspaper Coverage of the Beijing Olympics Games: A Comparative Framing Study of Chinese Media." Thesis, University of Oregon, 2009. http://hdl.handle.net/1794/10190.

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viii, 89 p. A print copy of this thesis is available through the UO Libraries. Search the library catalog for the location and call number.<br>The Olympics games are not only a sport but also a media event. In 2008, China hosted the Olympics Games for the first time. The coverage of the Beijing Olympics Games in the Chinese media can reflect the characteristics of media and societal development in today's China. The study examines qualitatively the use of frames in coverage of the Beijing Olympics Games in 11 dailies and 2 weeklies in China. Four new issue-specific frames are found in t

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36

Erckert, Guillaume. "La "médiatisation anticipative" des jeux olympiques de Pékin : une sociologie du traitement journalistique des événements futurs." Thesis, Strasbourg, 2014. http://www.theses.fr/2014STRAG002/document.

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Les événements futurs, non vécus et encore inconnus, s’apparentent souvent à des phénomènes insignifiables de manière rationnelle et fondée. Pourtant, les journalistes de presse écrite annoncent régulièrement dans les colonnes des quotidiens nationaux les grands rendez-vous de l’actualité à venir. Soit autant d’événements politiques, sportifs ou culturels, programmés à l’agenda médiatique, qui n’ont pas encore eu lieu. Partant de ce constat, cette thèse aborde le processus de « médiatisation anticipative » en cherchant à comprendre comment certains journalistes du Monde, du Figaro et de Libéra

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Lin, Chia-Hui, and 林佳慧. "2008 Beijing Olympic Torch Relay：The Case of Olympic Flame Failed to Taiwan." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/04136363791806444702.

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碩士<br>國立臺中教育大學<br>體育學系碩士班<br>97<br>2008 Beijing Olympic Torch Relay：The Case of Olympic Flame Failed to Taiwan Abstract The purpose of this study is to research the case of Olympic Flame failed to Taiwan. In this case, we want to know the whole story and the process of decision, the actors’ role and their interaction with related actors. This dissertation is using governance theoretical to analysis concept, and research the way of this case. Also, more specific and detailed to analyze the interaction with related actors before they made the result. In this case, there is analysis of the way t

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38

Hu, David, and 胡智鈞. "" TIME " view of China : China's imagein Beijing Olympic Games" TIME " view of China : China's image in Beijing Olympic Games." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/38951510316197521730.

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碩士<br>玄奘大學<br>資訊傳播研究所<br>98<br>In the long run the Western media in reporting China, begin with a negative image of the majority, out of China in the international efforts and the Olympics special moment, "Time" reports on China if there are changes, or will they maintain their U.S. point of view, so I wonder. To observe the "Time" reported that China under the present appearance, so the scope will include the end of the successful Olympic bid to the Olympic Games, the time range selected, from July 2001 until Beijing's successful Olympic bid in August 2008 to the end of the Beijing Olympic

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"Landscape urbanism: cultural campus in post Olympic Beijing." 2009. http://library.cuhk.edu.hk/record=b5896891.

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Yu Kai Cheong, Andrew.<br>"Architecture Department, Chinese University of Hong Kong, Master of Architecture Programme 2008-2009, design report."<br>Includes bibliogrpahical references.<br>Research<br>Chapter 1.0 --- Thesis Statement<br>Chapter 1.1 --- Thesis Questions<br>Chapter 1.2 --- Abstract (Issue<br>Chapter 1.3 --- Proposition<br>Chapter 2.0 --- Meaning and Formation of Landscape<br>Chapter 2.1 --- Landscape Scale Comparison<br>Chapter 2.2 --- Theory . Classical<br>Chapter 2.3 --- Critiques on Theory of Landscape<br>Chapter 3.0 --- Notion of Sustainable City<br>Chapter 3.1 --- Green Thin

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Lee, Yao-Cheng, and 李曜丞. "Energy Sustainability of Olympic City: Practice of Beijing, China." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/90930643476237213975.

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碩士<br>國立成功大學<br>資源工程學系碩博士班<br>96<br>Energy sustainability is an important issue when china is on the way of high-speed economic development. For a long time, less efficiency energy use and the energy structure domained by coal, which make serious air pollution and mass greenhouse gas emissions in China. More than energy use, high-speed raise of urbanization, contamination from energy used in the city seriously affect urban environment and people’s daily life. Therefore, energy sustainability of city will be the key point for nation sustainability of China in the future. “Sport, Culture, Sustai

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Liu, Chang. "Employing Olympism as an Educational Tool: An Examination and Evaluation of the School-based Olympic Education Programs in the Beijing 2008 Olympic Games." Thesis, 2012. http://hdl.handle.net/1807/33291.

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This thesis examines the school-based Olympic education (OE) programs implemented in the Beijing Olympic Games from both top-down and bottom-up perspectives. The research employs a three-pronged methodology for data collection, using textual analysis, semi-structured interviews with five key informants, and storytelling with six student participants. Findings suggest that OE in China was primarily government-led, with BOCOG, academic experts and numerous volunteers providing expertise and assistance. The students’ narratives shed light on how OE was conceptualized and experienced by its recipi

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Hong-Chan, Huang, and 黃鴻展. "ENVIRONMENTAL PROTECTION POLICIES AND MEASURES OF BEIJING 2008 OLYMPIC GAMES." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/26022443141068336605.

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碩士<br>國立臺灣體育學院<br>體育研究所<br>98<br>The global environmental questions have been already very urgent. For avoid destruction to nature, already paying attention to in the world environmental protection. The purpose of this study was to understand environmental problems and environmental related. To analyze International organizations and International Olympic Committee of development in the environmental policies. Discussion the formulation and measures of Beijing Olympic Games protection policies as the main shaft, this research carries on the discussion with document analysis and case study main

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Chen, Ming-Ta, and 陳明達. "A STUDY ON THE FACILITY OF THE BEIJING OLYMPIC GAMES." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/43jq25.

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碩士<br>國立臺灣師範大學<br>體育學系在職進修碩士班<br>97<br>This study through the literature analysis, analysis of Beijing Olympic Games host country to use the opportunity to build a new modern stadium construction, including the National Aquatics Center Water Cube, green buildings, such as the National Stadium Bird's Nest, seven sports venues for the study, Beijing Olympic venues and to explore the content of planning, characteristics, and the Beijing Olympic venues as the main influence on the future research purposes. The results showed that the 2008 Beijing Olympic Games to science and technology, humanities

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康軒維. "The Impacts of Beijing 2008 Olympic Games on China’s Economy." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/89923249603097868945.

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碩士<br>國立政治大學<br>經濟研究所<br>95<br>The Modern Olympic Game is expected to not only bring a great amount of revenues, but also stimulate industrial structure. It has enormous impacts on economic indicators of the host countries. Hence, numerous countries are keen to strive for host as a strategy of motivating economic growth. The thesis works on searching and organizing papers about economic statistics of Beijing 2008 and previous Olympic Games, in order to analyze and conclude the impacts of Beijing 2008 Olympic Games on China’s economy. By comparing economic indicators of China with those of prev

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Tien, Chun-Hsiung, and 田俊雄. "A Study Of Beijing Olympic On City Economy Devlopment Strategy." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/9cmbuj.

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碩士<br>國立東華大學<br>公共行政研究所<br>96<br>2008 Beijing Olympic Games is the history of China as a major event, the host city for the past How to get rid of "high input, low-return, high wastage" of the dilemma, to prevent big ups and downs in economic Beijing, China, has an important reference. This paper to the Beijing Olympic Economy urban economic development as the core, to document analysis, case studies and depth interviews, "the Beijing Olympics", "Economic Olympics", "Olympic trough effect", "Olympic Economy "-Oriented, urban economic development of related research. As the economy after the O

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Wan, Nien Sheng, and 萬年生. "IMC of Webcasters: A Case Study of Beijing Olympic Broadcasting on hiChannel." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/63492547429191475168.

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碩士<br>國立政治大學<br>廣播電視學研究所<br>97<br>This study aims to explore how the Integrated Marketing Communications (IMC) is applied to broadcast Beijing Olympic Games on hiChannel. The author, adopting case study methodology, tries to elucidate the context of webcasters and five significant pillars of IMC. These five distinct attributes are as follows: stakeholders, content, channels, database marketing and results. 9 depth interviews are conducted to understand how hiChannel planed and used the perspectives of five pillars of IMC. Also, via content analysis, all campaigning messages of on-line activiti

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Fen-Lan, Lin, and 林芬蘭. "A Study on the Economic Impacts of Beijing Olympic Games in 2008." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/99052895040261443017.

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碩士<br>淡江大學<br>中國大陸研究所碩士在職專班<br>93<br>The study focuses on the economic resources incurred from Beijing Olympic Games by virtue of new research methodology with literature review and case study. Based on the economic impacts on the five host cities of Olympic Games and the preparations and planning for bid on the Olympic Games by Beijing, the study is to explore the economic motif that drove China desiring to bid on the Olympic Games, and to evaluate the impact on overall economic development in future and the issues that might incur in terms of the hosting of Olympic Games in five Olympiad, t

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WU, KUO-YI, and 吳國義. "The Study of China Going to Participate in 2008 Olympic Games in Beijing." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/92894025364059068927.

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碩士<br>國立臺北教育大學<br>體育學系碩士班<br>97<br>In literature analysis, the researcher was focusing on Olympic Game strategies, policies on contest sports, and measures covering insistence and complete whole nation system, advantages, preparation in major items, sports technology development planning and major service since promulgation of 2001-2010 Guidelines on Winning Glory in Olympic Games, 2001-2010 Sports Technology Development Planning and 2008 Winning Glory Initiative in Olympic Games by General Administration of Sports of China after China won qualification of holding Olympic Games in 2001. The g

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Herman, Gary Stanislav. "NBC's portrayal of men's and women's diving at the 2008 Beijing Olympic Games." 2009. http://etd.utk.edu/2009/May2009Theses/HermanGaryStanislav.pdf.

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TSAI, MENG-SHU, and 蔡孟書. "The Systematic Risk and Stock Returns of the 2008 Beijing Olympic game sponsors." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/dzzrg7.

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碩士<br>世新大學<br>財務金融學研究所(含碩專班)<br>96<br>Through sponsorship, the Olympic Games can not only help enterprises build positive images, increase their exposure and reputation but also unite them with Chinese citizens supportive of this international event. However, after paying for high-cost sponsorships and marketing, can enterprises enjoy better stock returns? And will they suffer from a relatively higher systematic risk value (β)? Focusing on sponsors of 2008 Olympic Games, this study divided sponsors by sponsorship types into TOP global sponsors of Olympic Games, sponsors of 2008 Beijing Olympic

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