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1
Deng, Yaping. "Olympic branding and global competition : the case of the Beijing 2008 Olympic Games." Thesis, University of Cambridge, 2008. https://www.repository.cam.ac.uk/handle/1810/252105.
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This study intends to find out how sponsors use the Olympic Games to build up their brand awareness and what the deep meaning of the Olympics is for these sponsors on their journey in the globalisation competition. There is a gap in academic literature on the practice of Olympic sponsors in enhancing their competitiveness. This research uses the method of case study to make in-depth inquiry into the complexity of the International Olympic Committee (IOC), sponsors, PR companies and Advertising companies. In addition, the author’s working experience closely related to Olympics has facilitated the research especially in the interview process. The study selects four sponsors of the 2008 Beijing Olympic Games, two multinational corporations, Adidas and Coca Cola, and two Chinese corporations, Air China and Lenovo. The study argues that the Olympics is not a simple matter of sports competition recently, but rather a sports activity that shows the comprehensive strength of the host country, and even more so it is an important platform for world famous enterprises to enlarge their share of international markets, and to raise their brand recognition and reputation. Due to economic globalisation, competition between enterprises is no longer a competition between individuals, but is rather a union of win-win corporations. In order to maximise commercial profits, each enterprise forms a centralised operation system and network according to its commercial value. Moreover, it needs a bigger platform which is sports marketing operation pattern strengthening in the long term; most importantly the Olympic Games marketing will integrate in the enterprises’ own developmental strategy. By comparing and contrasting the practices of the Chinese companies with the multinational corporations, the study presents the challenges for firms from developing countries to catch up in competitiveness through the opportunity provided by the Olympic Games.
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Ho, Kwan-yu, and 何君瑜. "The 2008 Olympic games and the development of Beijing." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2005. http://hub.hku.hk/bib/B45007500.
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Ho, Kwan-yu. "The 2008 Olympic games and the development of Beijing /." View the Table of Contents & Abstract, 2005. http://sunzi.lib.hku.hk/hkuto/record/B31573204.
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Zhao, Xiang. "The economic impact of the 2008 beijing olympic games." Thesis, Cape Peninsula University of Technology, 2014. http://hdl.handle.net/20.500.11838/1572.
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Submitted in partial fulfilment of the requirement for the degree
MAGISTER TECHNOLOGIAE IN TOURISM AND EVENT MANAGEMENT
Faculty of Business
CAPE PENINSULA UNIVERSITY OF TECHNOLOGY
2014<br>Sporting events like the Beijing Olympic Games have grown big, and have assumed
increased importance on a global scale. The hosting of mega-events such as the
Olympics comes with many challenges that have to be dealt with. For this reason, an
understanding of the impact of the Olympic Games for the Chinese economy was
important to the host community both before and after the Games. This study
investigated the impact of the Beijing Olympic Games and set out to understand the
problems and challenges in more detail, and to examine the implementation of the
plans and the realisation of the anticipated benefits. Sporting events attracting large
numbers of visitors to a host city are likely to have negative impacts like noise, heavy
traffic and overcrowding, and a large number of visitors, results in excessive waste
and energy use, compromises water quantity and quality, disturbs natural
environments and processes, and disrupts local activities.
A mixed method research design was used, involving a literature search to obtain
secondary data, and then two phases of data collection: the interviewing of
government officials responsible for the Olympic Games organisation, and a
questionnaire-based survey. Despite limited data collection success during the first
phase, a 54 per cent response rate to the survey was significant and was used to
obviate the some of the limitations of the first phase.
Consequent on the award of hosting rights in 2001 both government officials and the
people of China were enthusiastic; the event was perceived to be positive socially
and economically, and people looked forward to courteously meeting with and
working with people from other countries. However, not all experiences were
positive and some expected benefits were found to be over-estimated.
This study found that the 2008 Beijing Olympics had significant impact on the
Chinese economy and on other aspects of life in China. Four areas of impact
(security threat, environmental pollution, social cultural, and economic) were
established and used to develop hypotheses and variables that were tested for their
significance. 17 of the 25 variables showed statistical significance while eight of them
did not. On the basis of this, it was concluded that the Beijing Olympics had a
generally significant positive impact on the Chinese economy, with few perceived
security threats and no perceived environmental pollution problems.
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Zhuang, Juan. "Volunteering for the Beijing 2008 Olympic Games : visions, policies and capitals." Thesis, University of Bedfordshire, 2011. http://hdl.handle.net/10547/294459.
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This research examines the use of volunteering at the Beijing 2008 Olympic Games for the creation of human, social and political capital at individual, organisational and societal levels. Despite a long tradition of Olympic volunteering, this has not been investigated so far. The concept of volunteerism at Beijing 2008, in fact, was constructed upon multiple contexts including the Olympic Movement, Chinese society and an international understanding of the ternl (BOCOG, 2005). Hence, volunteerism as an under-investigated concept is firstly studied individually in each of these contexts. The frameworks underpinning this research include Getz's (2005) human resource planning process which explains how specific policies for managing event volunteers are formulated for fulfilling its vision(s); and theories of social, human and political capital as developed by Putnam (2000), Bourdieu (1986; 1991) and Coleman (1988) respectively. Multiple qualitative case study strategy is adopted for this investigation, following a constructivist paradigm. The subjective and interactive epistemology is constructed upon the knowledge and experiences of a total of fifty-seven infoIDlants, most of whom were directly involved in the Beijing 2008 Olympic Volunteer Programme. The research findings illustrate that the Chinese state and BOCOG's interpretation of the concept of volunteerisrn was manifested in organisational visions for the Beijing 2008 Olympic Volunteer Programme. These visions were accomplished through a range of management policies, which in fact placed volunteerism at Beijing 2008 in line with the maturity stage of volunteerism in the Olympic Movement. During the course of the management practices, social, human and political capital were created in varying degrees at all of the three levels. It was also evident that participation and training were the critical processes in the creation of different forms of capital. Moreover, the findings suggest that the created social, human and political capital have both positive and negative effects on those involved, while full possible long-term effects are yet to become apparent. This research makes distinctive contributions to the body of knowledge. It adds six-dimensional conceptual frameworks for both volunteerism in general and Olympic volunteerism in specific. Investigation into how volunteering for the Beijing Games has been used for the creation of social, human and political capital at individual, organisational and societal levels is deemed to be original. Research findings will contribute to the development of volunteerism in the Olympic Movement and future Olympic volunteer programmes. Suggestions for future research are also proposed to investigate on further issues of issue of the use of volunteering for the creation of social, human and political capital at future Olympic Games as well as other mega events.
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Hu, Xiaoqian (Richard). "An analysis of Chinese olympic and elite sport policy discourse in the post-Beijing 2008 Olympic Games era." Thesis, Loughborough University, 2015. https://dspace.lboro.ac.uk/2134/17458.
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This thesis has sought to investigate the development of Chinese elite sport policy after the 2008 Beijing Olympic Games through examining the evolution of the Chinese Olympic discourses and elite sport policy discourses with emphasis on the power and interests reflected and constructed within and by these discourses. This study adopts a Critical Discourse Analysis approach, (founded on Critical Realist premises). The discourse analysis protocol employed is modified from Fairclough s (2005, 2009) framework, also known as Dialectical-Relational Approach, to examine the constitution and implementation of power at the meso and micro levels of relationships within Chinese elite sport. The analysis is based on archival material and semi-structured interviews. Rather than providing a detailed chronology of the Chinese Olympic movement and of Chinese elite sport, the analysis, divided into two main parts, starts with identifying critical periods as the start line of the analysis and points of division that separate these periods. The analysis of the pre-2008 era starts with the year 1993, in which the first Olympic bid by China failed and the second significant reforming policy of Chinese elite sport was published. This section of the thesis consists of an analytic description of the development of Chinese elite sport policy and the analysis of Chinese Olympic discourse and elite sport discourse before the 2008 Olympics. The post-2008 section contains the analysis of these two discourses after the Beijing Games, and develops case studies of three sports, baseball, diving and table tennis, attempting to unveil the development of Chinese elite sport policy in the post-2008 era. From 1993 to 2012, a consistent feature was the concurrent requirement of both reform and of satisfactory elite sport performance, was maintained in Chinese elite sport policy discourse. The power of discourses in relation to these dual goals has varied across the period, has been influenced by a number of factors, and has been maintained by the dominant group within Chinese society and within Chinese elite sport exercising their power over discourse. The thesis argues that the characterisation of Chinese elite sport and of its development has varied with the change in the power relationship between the two sets of goals, which has significantly influenced the key developments and change in Chinese elite sport policy and its governance system.
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Ma, Qing. "Chinese media coverage of and public attitudes toward the 2008 Beijing Olympic Games." [Ames, Iowa : Iowa State University], 2007. http://libweb.cityu.edu.hk/cgi-bin/er/db/ddcdiss.pl?1443100.
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Au-yeung, Wan-man Billy, and 歐陽允文. "Gaining from olympic games legacy on land use improvement: a study on Beijing 2008 games." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2009. http://hub.hku.hk/bib/B42930443.
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Ran, Huan Duffy Margaret. "Examining communication patterns of multinational corporations during the 2008 summer Olympic games in Beijing." Diss., Columbia, Mo. : University of Missouri-Columbia, 2009. http://hdl.handle.net/10355/6720.
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The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file. Title from PDF of title page (University of Missouri--Columbia, viewed on March 24, 2010). Thesis advisor: Dr. Margaret Duffy. Includes bibliographical references.
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Wang, Sainan. "China's image as perceived by the American public after the 2008 Beijing Olympic Games." [Ames, Iowa : Iowa State University], 2009.
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Gasperik, Dylan. "China's Green Path the way to sustainable development and the 2008 Beijing Olympic Games /." Diss., Connect to the thesis, 2008. http://hdl.handle.net/10066/3727.
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Blaser, Andrea. "Sustainability gap : a case study of Olympic development in Sydney, Australia and Beijing, China /." Connect to title online (Scholars' Bank) Connect to title online (ProQuest), 2008. http://hdl.handle.net/1794/8479.
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Tian, Xiao. "Content analysis of the Beijing Summer Olympic Games' effects in the New York Times." Scholarly Commons, 2012. https://scholarlycommons.pacific.edu/uop_etds/838.
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Relying on framing theory, this study used The New York Times to explore how Chinese news was depicted before, during and after the Beijing Summer Olympics. The research regarding how the Chinese government tried to leverage the Olympics to enhance its image is often deliberated. However, there have only been a 3 few studies on the evaluation of the effects the 2008 Beijing Summer Olympic Games had on the image of China, as depicted by The New York Times. This study generated an understanding of the impact the presentations of The New York Times had on the soft power used by China through the Beijing Summer Olympic Games. The study examined how the 2008 Beijing Summer Olympics were associated with the depiction of Chinese news in The New York Times during the pre-, mid-, and post-Olympics years. Specifically, world and business sections within The New York Times were mainly influenced by the effects of the 2008 Beijing Summer Olympics. In addition, there were no direct associations found between the 2008 Beijing Summer Olympics and how China was depicted photographically in The New York Times. In terms of the above factors; this study showed that China's national image did not improve in the New York Times after the 2008 Bejing Summer Olympic Games.
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Adi, Ana. "The Beijing 2008 Olympic Games, human rights and China : a framing analysis of advocacy groups , Olympic organizers, international media and online public discourse." Thesis, University of the West of Scotland, 2012. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.569037.
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The Olympic Games is a mechanism through which numerous advocacy and political groups compete to frame the media coverage that it generates. These processes are restricted by the relatively fixed guidelines imposed upon Olympic media by the International Olympic Committee (IOC, 2007). Yet, in the past years, the interaction among and communication between communicators, media and various publics has changed dramatically through the Internet one of the reasons being the emergence of convergent media structures. This thesis investigates the process of media convergence and transition that is occurring within the Olympic infrastructures as seen during the Beijing 2008 Olympic Games. Employing Entman’s (1993) framing theory as a theoretical background, this thesis analyses how ideology influenced the framing of China and discourses about its human rights record. Using online data collected during the Beijing 2008 Olympic Games, the thesis examines how discourse about China’s human rights changes from the official materials released by advocacy groups (Amnesty International and Human Rights Watch) and Olympic organizers (The Beijing Organizing Olympic Committee – BOCOG - and The International Olympic Committee – IOC) into online, international traditional media outlets (CNN, BBC, CCTV Channel 9, New York Times, Chicago Tribune, Guardian, The Telegraph, People’s Daily, China Daily) to the online readers that left comments for the media outlets. As such, employs qualitative and quantitative methods as well as traditional and computer assisted analysis to analyse the framing functions human rights had in different discourses. By integrating framing with the hegemonic thesis, it presents framing as a dynamic process, conceptualizing it as a strategy of constructing and processing news and as a characteristic of the discourse itself.
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Au-yeung, Wan-man Billy. "Gaining from olympic games legacy on land use improvement a study on Beijing 2008 games /." Click to view the E-thesis via HKUTO, 2009. http://sunzi.lib.hku.hk/hkuto/record/B42930443.
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Nosrati, Hefzabad Parasto. "The Wave of Democratisation : Beijing Olympic Games: Improved or Worsened the Democratic Process in China?" Thesis, Jönköping University, JIBS, Political Science, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-9343.
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Blaser, Andrea 1983. "The Sustainability Gap: A Case Study of Olympic Development in Sydney, Australia and Beijing, China." Thesis, University of Oregon, 2008. http://hdl.handle.net/1794/8479.
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x, 122 p. : ill. (some col.) A print copy of this thesis is available through the UO Libraries. Search the library catalog for the location and call number.<br>A media uproar occurred in 2006 after a wrecking ball flattened an Imperial-era
hutong neighborhood in Beijing. While this kind of news story would often be ignored as
just another example ofthe Chinese government destroying cultural history in the name
of progress, the story of Qianmen had a new twist. Not only was Qianmen a protected
heritage area under a 2002 Beijing Municipal Government Conservation Plan, but the
destruction was said to have happened because ofthe upcoming 2008 Summer Olympic
Games. Was the development of Qianmen in step with Olympic ideals and sustainable
development?
This thesis explores the sustainable development agenda of the International
Olympic Committee, Agenda 21, in order to analyze the agenda, its impact in driving
development policies in host cities Sydney, Australia and Beijing, China, and to what
extent planners incorporated historic preservation into Olympic development policies in
both cities.<br>Adviser: Mark Gillem
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Karlsson, Lukas. "The Olympic Games – An Instrument for Environmental Political Change. : A case study exploring the Environmental Political approaches of the Olympic Games – with special focus on the 28th Summer Olympic Games in Beijing." Thesis, University of Kalmar, School of Human Sciences, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-2278.
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<p><strong>UNIVERSITY OF KALMAR - SWEDEN</strong></p><p>The institution of Social Science</p><p>Project: Master Essay 15points</p><p>Title: Olympic Games – An instrument for Environmental Political Change?</p><p> </p><p><em>-A case study exploring the Environmental Political views of the Olympic Games – with special focus on the 28th Summer Olympic Games in Beijing. </em></p><p> <strong>ABSTRACT </strong></p><p>The essay´s aim was to explore the complex political environmental opinions and opportunities to use the Olympic Games as an instrument for environmental political changes, with special focus on the 2008 summer Olympics Games in Beijing. </p><p>In the light of two environmental political theories (The Green Business and Critical Ecology Theories) The International Olympic Committee's (The IOC) third pillar, the environment, the Beijing Olympic Committee 's motto (BOCOG) “Green Olympics” and Non-Governmental Organisations (NGO:s) such as Greenpeace and their motto “Green Games” have been reviewed. The aim was to see the organisations aim to use the Beijing Olympics as a tool for environmental political changes. </p><p>The study involves six qualitative interviews, one group interview, one written questionnaire and participating observations, during an eight week field study, during the Beijing Olympics in 2008.</p><p>The conclusion of the study demonstrates that the Olympic Games can be used as important instrument to address the organisations environmental work toward a “Greening” of Olympic cities with firstly technical measures under political control. The Olympics are also used as an instrument to raise the environmental awareness of the public in Beijing and China.</p><p>The City of Beijing was seen as a showcase of green standards hopefully to be spread nationally. The “Greening of Olympics” is still though a complex social and scientific matter. Countries and cities have different conditions, knowledge, interests and ambitions. Universal standards are not always universally understood.</p><p> </p>
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白先陸 and Xianlu Bai. "Hosting mega-events: how the olympic games work as a catalyst in Beijing and London's urban development." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2009. http://hub.hku.hk/bib/B4293039X.
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Pappa, Evdokia. "Sports spectacle, media and doping : the representations of Olympic drug cases in Athens 2004 and Beijing 2008." Thesis, Brunel University, 2013. http://bura.brunel.ac.uk/handle/2438/7477.
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This thesis explores the depiction of doping in the press. My interest in the topic stemmed from an early personal experience in competitive athletics where I was exposed to an in-sports reality that tolerated the use of performance-enhancing substances. However, references to doping in the media appeared to depict it in a different way. In order to investigate the divergence, the thesis analysed the reporting of two Olympic Games, namely Athens 2004 and Beijing 2008. It focused on empirical data and thus all articles that referenced doping were collected one month prior, during and one month after the two Olympic Games. In total 1274 articles were collected and analysed. Adopting a post-structuralist approach, the discourse analysis of the data leads to the identification of journalistic techniques that constructed discursive statements of doping. It was observed that first of all, in the case of highly publicised drug cases, these statements could be understood as constructing a moral panic episode. Secondly, the same discursive statements were circulated in the press even in the absence of positive doping samples. The thesis draws on the theories of moral regulation and governmentality to make sense of the constant presence of doping discursive statements in the press. It argues that inducting doping into sport spectacle makes its depiction seem apolitical and disconnected from society. However, in-depth theorisation of the phenomenon shows that its mediated construction plays an active role in influencing public policy.
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Bai, Xianlu. "Hosting mega-events how the olympic games work as a catalyst in Beijing and London's urban development /." Click to view the E-thesis via HKUTO, 2009. http://sunzi.lib.hku.hk/hkuto/record/B4293039X.
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Alm, Jens. "OS i Peking, oberoende idrott eller politisk propaganda? /." Huddinge : Södertörn University College. School of Social Sciences, 2008. http://www.diva-portal.org/smash/get/diva2:15655/FULLTEXT01.
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Kim, Nakyoung. "Identity politics and globalization : an analysis of the South Korean media coverage of the 2008 Beijing Olympic Games." Thesis, Loughborough University, 2012. https://dspace.lboro.ac.uk/2134/10982.
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This thesis examines the extent to and the way in which the contemporary political and socio-cultural context of South Korea, a divided, postcolonial and Northeast Asian nation is embedded in the national media coverage of global sport events, especially the 2008 Beijing Olympic Games. Attention is given to the implications of current state of international relations, politics and foreign policies between the R.O.K. and its geopolitical neighbours such as the U.S. and the D.P.R.K., Japan and China from the Northeast. The similarities and differences in the symbolic descriptions of Olympic athletes and delegates, and their achievements along with their identity markers such as national identity, regional identity, race and ethnicity are analysed. The global-national patterns and transformations in the power relations between hegemonic and ideological elements, such as nationalisms, racial/ethnic stereotypes, pan-Asian sentiments and Asianism, are examined. According to the characteristics of conservative or progressive, mainstream or sport-specific and print or television media coverage, the ways in which reporting style and tendency are distinctive from each other are clarified. Data was collected from newspapers and television coverage in the period of Beijing Olympic Games and a week before and after the Games. Media content analysis, including thematic analysis, discourse analysis and visual/image analysis, is used to analyse the data in both quantitative and qualitative terms. The theoretical frameworks of identity politics, contemporary cultural studies and figurational sociological concepts of personal pronouns and the established and outsiders are applied. The research findings discuss the twin process of increasing varieties and diminishing contrasts and homogenising and heterogenising tendencies in the globalisation process, which was evident in the South Korean media coverage of the 2008 Beijing Olympic Games and its opening ceremony.
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Hardes, Jennifer Jane. "SPORT, POLITICS, AND THE 2008 BEIJING OLYMPIC GAMES: SYNTHESIZING IDENTITY POLITICS AND GLOBAL EMANCIPATION THROUGH NEO-PRAGMATIC RADICAL DEMOCRATIC THEORY." Columbus, Ohio : Ohio State University, 2008. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1210586293.
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Bruce, Kathleen. "Burning protests, the rhetoric of agitation and control of the journey of harmony tour." Scholarly Commons, 2009. https://scholarlycommons.pacific.edu/uop_etds/740.
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This study is a rhetorical analysis of the protests that occurred along the international leg of the 2008 Beijing Olympic torch relay. This study aimed to identify the rhetorical strategies employed by the agitators that were demonstrated along the torch relay. There were two agitative groups: The movement and the counter-movement. The movement began at the start of the torch relay and the counter-movement began demonstrating one week later. There were a number of protest groups in the movement including human rights activists, media rights activists, and environmentalists. However, there was only one distinct group in the counter-movement, pro-China supporters. The movement agitated the Chinese government and their nation's government. To establish the rhetorical strategies and tactics utilized by the two agitative groups and the control groups, this study analyzed the artifact through the model of the rhetoric of agitation and control created by Bowers, Ochs, and Jensen (1993) and symbolic interaction. This study . found that the Chinese government (the control) created the counter-movement to suppress and provide a counter-persuasion to the movement. To achieve this rhetorical strategy the control fully co-opted the rhetorical strategies of the movement. This study also, found that the governments to which the agitators belonged to completely denied the demands of the agitators in order to maintain healthy relations with China.
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Lai, Kun. "Effects of mega events on destination images : towards a theory via "problem-centric approach" : examining the 2008 Beijing Olympic Games /." Click to view the E-thesis via HKUTO, 2009. http://sunzi.lib.hku.hk/hkuto/record/B43223886.
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Qi, Xueqing. "Relationship among image, perceived risk and intention to travel to China and the 2008 Beijing Olympic Games among U.S. college students." [Gainesville, Fla.] : University of Florida, 2005. http://purl.fcla.edu/fcla/etd/UFE0009469.
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Yang, Jen-Shin. "Urban governance and mega-events in an era of globalisation : a comparison of the London 2012 and Beijing 2008 Olympic Games." Thesis, University of York, 2015. http://etheses.whiterose.ac.uk/17247/.
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Since the 1980s the hosting of mega-events has been a globalised practice in entrepreneurial urban governance. A spectacle that lasts only weeks is portrayed by event promoters as capable of generating legacies for decades. In addition to stimulating the short-term local economy and job market, accelerating urban landscape transformation and raising a city’s profile are the two strongest claims made by cities when bidding for hosting rights. However, a careful comparison of the London 2012 and Beijing 2008 Olympics shows that only half of the story has been told. The transformation of the urban landscape and place branding campaigns not only are engendered by, but also engender, the delivery of mega-events; through which standardised Games delivery is enabled and so too the smoothness and profitability of the Games. What is the implication of this? Data collected from semi-structured interviews and questionnaire surveys conducted in London and Beijing suggest that the festivity derived from hosting mega-events may be temporary, but the implications are not. Through observing the negotiation in Games-led regeneration/development and place branding, this project finds that the standardisation requirement for delivering the Olympic Games provides a shortcut for the standardisation of urban spaces. Cities tend to be planned in a standardised way to maximise their urban growth, irrespective of their social and political settings. In the negotiations between the Olympic Games as a globalising power and host cities’ localised aspirations, the repercussion is a standardised, undemocratic urban space.
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Alm, Jens. "OS i Kina, oberoende idrott eller politisk propaganda? : A Study of the Chinese Regime’s Political involvement, in the Beijing 2008 Olympic Games." Thesis, Södertörn University College, School of Social Sciences, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-1562.
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<p>The aim of this paper is to describe which view the Chinese government in connection with the Olympics wants to display for the natural world and analyze if this view coincide with China’s foreign-policy goals. A qualitative content analysis is used. By using the theory of rational choice and a model with three different political approaches I want to examine whether or not the foreign-policy goals of the Chinese regime comport with the view that displays in two major newspapers in China. Since the runoff voting in Moscow in 2001 for the 2008 Olympics the Chinese government has been able to act rational and to compose different strategies to use the Games in Beijing for political propaganda. The analysis show that the governing in China make use of domestic media to put across their political message and some of the most important foreign-policy goals also occur in articles that handle the Olympic Games of 2008.</p>
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Wang, Weiming. "The significance of hosting the 2008 Olympic Games for elite sport and sport for all in China." Thesis, Loughborough University, 2010. https://dspace.lboro.ac.uk/2134/6140.
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This thesis explores the significance of hosting the Beijing 2008 Olympic Games (OGs) on elite sport and sport for all development in China. The impacts of the OGs have received significant attention from both academics and practitioners worldwide in the last 20 years and attention has been predominantly paid to political, cultural, economic, and environmental impacts of hosting them, especially as these emerge after the event. However, little concern was given to changes in the host country s sport development that are due to games related preparations. This study identifies the characteristics of the sport system, the policy actors, and how such actors were involved in preparations for the 2008 OGs, and it also outlines the development of policy concerning elite sport and sport for all. A case study approach was adopted focusing on the 2008 OGs. Adopting a qualitative methodology, the study utilised document analysis and semi-structured interviews to elicit data regarding the significance of preparations for the 2008 OGs on elite sport and sport for all. Globalisation, governance and policy making were found to be useful lenses through which to explore the processes of the emergence of such impacts. This thesis found that central government and the General Administration of Sport (GAOS) were the two most powerful policy actors in both elite sport and sport for all development in China, and made decisions as regards how to develop China s sport taking the opportunities of hosting the 2008 OGs. The research reveals that preparations for the 2008 OGs have various impacts on the elite sport and sport for all sectors. On one hand, the impacts can be witnessed in increased funding, more attention received from central government and GAOS, more sport policies, increased number of sport venues, new and updated facilities and equipment, technological, scientific and medical support, and increased sport participation; on the other hand, through providing such support, GAOS exerted its control over non-governmental organisations and individuals, such as via the restrictions by GAOS on athletes commercial activities, and national competitions. The research found evidence that globalisation had influenced China s general governance (including sport governance) process since the 1970s, with governance becoming more privatised and decentralised. However, sport governance took a different path after China won the bid in 2001. Against the backdrop of decentralisation having been previously officially adopted for Chinese sport governance, the research revealed that in pursuit of the aim of winning more medals in the 2008 OGs temporarily recentralisation occurred as required by central government and GAOS. The research also revealed that increased numbers of policies were produced to develop both elite sport and sport for all, however the interests of the public had not always been satisfied because of China's closed policy making process. Therefore, some impacts had not turned out as expected for the public.
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Forssell, Karl, and Sofia Geite. "Frihet i en bubbla : En kvalitativ studie av svenska journalisters upplevelser av arbetsförhållandena i bevakningen av OS i Peking 2008." Thesis, University of Kalmar, School of Communication and Design, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-1105.
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<p>This study focuses on exploring Swedish journalists’ experiences and thoughts about the working conditions during the Olympic Games in Beijing 2008. It is interesting because of the fact that the Olympic Games where hosted in a country with dictatorial government and this is the foundation of this study. Theories about social construction, propaganda and media events were applied to illuminate and give a broader comprehension of the influence on the journalistic work during an Olympic Game. To explore this problem and get answers to our questions we used qualitative interviews with eight Swedish journalists who were stationed in Beijing. The result of this study is based on these journalists’ experiences of their reality. We found that all the journalists experienced an almost perfect working condition in many ways. Censorship and the lack of freedom of speech were debated a lot before the games in many western media. These subjects did not affect negative on the Swedish journalists work in Beijing but the debate had anyway an unavoidable influence on them. The line between sport journalism and a social journalism was often rubbed out and it seemed hard to avoid what happened outside the Olympic area. The organization of the Beijing Games is described by many journalists as the best of all times. We found that the journalists gave a common experience which says that almost everything in Beijing was controlled and set by the organization. The majority says at the same time that they were totally aware of the ongoing propaganda. The journalists in our study describe a journalistic freedom inside the Olympic area, in the same way as in every Olympic Game. No matter if it is hosted by a democratic or a dictatorial government.</p>
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Qian, Xiaomin. "Inter-media agenda-setting effects among Chinese newspapers, Chinese blogs and the New York Times during coverage of the Beijing 2008 Olympic Games." [Ames, Iowa : Iowa State University], 2009. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:1473249.
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Schiffman, James R. "Mass Media and Representation: a Critical Comparison of the CCTV and NBC Presentations of the Opening Ceremony of the 2008 Beijing Olympic Summer Games." Digital Archive @ GSU, 2012. http://digitalarchive.gsu.edu/communication_diss/31.
Full textAbstract:
A critical comparison of the CCTV and NBC broadcasts of the Opening Ceremony of the 2008 Beijing Olympics demonstrates how two sets of narratives that on the surface glorify China and the long Chinese cultural and historic tradition offer very different ideological projections about China's rise as a power and engagement with the wider capitalist world. For CCTV, China has finally righted a longstanding historical injustice and established itself as a co-equal nation among nations. For NBC, ambivalence about China is the watchword, and further reforms that by implication will help clear China of its non-democratic, totalitarian, and economically mercantilist sheen are needed if the country is to be fully embraced. The ideological construction is more hidden in the NBC broadcast, but both depend on massive erasures of history and blurring of contemporary issues, causing both sets of narratives to fail tests of narrative coherence. Discursive struggles over the authorship of the Opening Ceremony underlie both media texts and expose their ideological positioning.
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Schmedes, Sven. "Sustainable design of sports stadiums : case study analysis of stadiums for the Olympic Games 2000 in Sydney, 2004 in Athens and 2008 in Beijing." Thesis, Cardiff University, 2015. http://orca.cf.ac.uk/71864/.
Full textAbstract:
Sports stadiums have a considerable impact on the urban, environmental and social context. In particular, where several new stadiums are built within the same city for a single mega-event like the Olympic Games, Commonwealth Games or Soccer World Cup the implications are significantly higher. Therefore the requirements for operation of each stadium after the mega-event are of great importance to ensure sustainable integration into the urban, environmental and social context as well as maximized utilization on a long-term basis. In the first part of this thesis a review of the subject is presented. A brief history of the development of stadium design in the Olympic context, evolving requirements for staging Olympic Summer Games, the structure of organizations involved, existing literature research and certification methods are summarized. In the second part the methodology and development of the bespoke research tool based on existing certification systems such as BREEAM, LEED and DGNB is described. Subsequently, case studies for three different stadium types (Olympic Stadium, Indoor Stadium and Football Stadium) used for the Olympic Summer Games in Sydney (2000), Athens (2004) and Beijing (2008) are analysed based on literature research, field surveys and interviews. The comparative assessment of each stadium type is conducted with an evaluation matrix in three denominations: urban category, environmental category and social category. In each category two indicators with two respective parameters are evaluated based on a five-point score system. Subsequently the general applicability of the research tool is verified with an example appraisal of Wembley Stadium which was used for the Olympic Summer Games in London (2012). Conclusions are drawn in the third part of the thesis, separately for each of the three denominations urban category, environmental category and social category. In the urban category sports stadiums built on a site previously used for sports venues or adjacent to other existing venues are rated significantly higher, because existing sites are already integrated into the urban context and located in proximity to the city centre as well as other mixed-use areas resulting in synergy effects with extended catchment areas and good connectivity. In the environmental category sports stadiums are rated higher if specific requirements for operation of the sports stadium after the Olympic Games are already considered in the design to ensure maximised adaptability and flexibility. Dismantle of the overlay (tailor-made structures/installations required for staging the event) after the Olympic Games reduces energy consumption in subsequent operation. Overlay designed for permanent usage or reuse at a different venue further increases the level of sustainability. Usage of energy efficient systems with power generation and water conservation preserves resources. In the social category sports stadiums are rated higher if a balanced proportion of sport usage and other usages is achieved. The long-term utilization of a sports stadium correlates with the level of urban integration, urban context, building type and usage mix. Sports stadiums utilized by more than one home team and integration of other usages (e.g. retail, commercial, recreation, etc.) achieve a significantly higher level of utilization. The last chapter summarizes recommendations for stadium design in the Olympic context. To ensure a long-term utilization of each sports stadium after the Olympic Games it is suggested that applicant/candidate cities carry out comprehensive feasibility studies in collaboration with an operator to develop a bespoke project brief and business plan for operation of each venue at bidding stage. In order to enhance the existing knowledge base it is further recommended to collect and compare operational data (e.g. water, energy consumption etc.) from the different venues of the hosting cities to allow an independent assessment of the level of sustainability during long-term operation. Additional data to verify indicators relating to design efficiency such as average construction area per seat as well as dead loads of spectator stands and roof structures should be compared for establishment of benchmarks to verify the efficiency of the structural elements for an even more sustainable design of sports stadiums.
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Yuan, Jingtao. "Chinese Newspaper Coverage of the Beijing Olympics Games: A Comparative Framing Study of Chinese Media." Thesis, University of Oregon, 2009. http://hdl.handle.net/1794/10190.
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viii, 89 p. A print copy of this thesis is available through the UO Libraries. Search the library catalog for the location and call number.<br>The Olympics games are not only a sport but also a media event. In 2008, China
hosted the Olympics Games for the first time. The coverage of the Beijing Olympics
Games in the Chinese media can reflect the characteristics of media and societal
development in today's China. The study examines qualitatively the use of frames in
coverage of the Beijing Olympics Games in 11 dailies and 2 weeklies in China. Four
new issue-specific frames are found in the Chinese newspapers. The use of the
existing six generic and five issue-specific frames are discussed in the Chinese
context. The study finds that the Chinese media get more freedom in some areas that
do not have direct links with politics. In the areas related to politics, the government is
still controlling the media.<br>Committee in Charge:
Patricia Curtin, Chair;
John Russial
H. Leslie Steeves
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Erckert, Guillaume. "La "médiatisation anticipative" des jeux olympiques de Pékin : une sociologie du traitement journalistique des événements futurs." Thesis, Strasbourg, 2014. http://www.theses.fr/2014STRAG002/document.
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Les événements futurs, non vécus et encore inconnus, s’apparentent souvent à des phénomènes insignifiables de manière rationnelle et fondée. Pourtant, les journalistes de presse écrite annoncent régulièrement dans les colonnes des quotidiens nationaux les grands rendez-vous de l’actualité à venir. Soit autant d’événements politiques, sportifs ou culturels, programmés à l’agenda médiatique, qui n’ont pas encore eu lieu. Partant de ce constat, cette thèse aborde le processus de « médiatisation anticipative » en cherchant à comprendre comment certains journalistes du Monde, du Figaro et de Libération parviennent à donner objectivement du sens aux Jeux olympiques de Pékin, plusieurs années avant leur déroulement. A partir d’une enquête qualitative et compréhensive construite à l’aide des outils théoriques de la sociologie issue de la phénoménologie, nous avons analysé les logiques sociales et cognitives qui guident les journalistes dans leur prévision de l’événement. Il en ressort que l’anticipation de ce grand rendez-vous sportif est un processus journalistique raisonné bâti sur trois schèmes entremêlés. Le premier permet de contextualiser l’événement à partir des occurrences observées dans le présent. Le second l’identifie en le confrontant à d’autres événements passés typiquement similaires. Enfin, le troisième l’interprète par la projection d’un probable devenir<br>The future events, non actual and still unknown, are often similar to meaningless phenomena on a rational and well-founded way. Nevertheless, written press journalists regularly report the big current events to come in the national dailies. It means that many political, sports and cultural events, which are media scheduled, have not yet occurred. Bearing this in mind, this doctoral thesis depicts the process of " proactive mediatisation ", which aims at understanding how some journalists from Le Monde, Le Figaro and Libération objectively succeed in giving a meaning to the Beijing Olympic Games several years before their staging. A qualitative and comprehensive study, built on theoretical tools from phenomenology based sociology, has been carried out. It enables us to analyse the social and cognitive logics leading the journalists in their prediction, which reveals that the anticipation of this big sports event is the result of a argued journalistic process built on three intermingled schema. The first one contextualizes the event from cases observed in the present time. The second schema identifies this event in facing other past events typically similar. The last schema interprets the Beijing Olympic Games by forecasting a likely future
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Lin, Chia-Hui, and 林佳慧. "2008 Beijing Olympic Torch Relay：The Case of Olympic Flame Failed to Taiwan." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/04136363791806444702.
Full textAbstract:
碩士<br>國立臺中教育大學<br>體育學系碩士班<br>97<br>2008 Beijing Olympic Torch Relay：The Case of Olympic Flame Failed to Taiwan
Abstract
The purpose of this study is to research the case of Olympic Flame failed to Taiwan. In this case, we want to know the whole story and the process of decision, the actors’ role and their interaction with related actors. This dissertation is using governance theoretical to analysis concept, and research the way of this case. Also, more specific and detailed to analyze the interaction with related actors before they made the result. In this case, there is analysis of the way through of the three documents data source, in-depth interview, government’s reports and media’s comment to support each other. After analysis and many times consultation and regulation, the Olympic Flame still can not come to Taiwan. Besides, the reason of dispute caused by the cross-strait ties’ special and complicated political background. They want to assert their own interests and power through the negotiation, the International Olympic Committee, and related actors compete with each other and adjust further in pursuit of goals. In the end, whether the Olympic Flame to Taiwan can not just decide by a single action. It must carry out through policy action and related actors to cooperate and coordinate. During the process of decision, these actors will mutual support and concern each other for their own interests. They are mutual consultation and adjustment mechanism of the reciprocity. And in this principle, it can be the best interest of the results.
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Hu, David, and 胡智鈞. "" TIME " view of China : China's imagein Beijing Olympic Games" TIME " view of China : China's image in Beijing Olympic Games." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/38951510316197521730.
Full textAbstract:
碩士<br>玄奘大學<br>資訊傳播研究所<br>98<br>In the long run the Western media in reporting China, begin with a negative image of the majority, out of China in the international efforts and the Olympics special moment, "Time" reports on China if there are changes, or will they maintain their U.S.
point of view, so I wonder.
To observe the "Time" reported that China under the present appearance, so the scope will include the end of the successful Olympic bid to the Olympic Games, the time range selected, from July 2001 until Beijing's successful Olympic bid in August 2008 to the end of the Beijing Olympics, for a total observation of 97 month of the "Time" Olympics-related stories. Text area, this study used "Time" official Web site database to "Beijing Olympic Games" to do keyword searches, a total of 264 valid
samples. To observe the "Time" reported that China under the present appearance, so the scope will include the end of the successful Olympic bid to the Olympic Games, the time range selected, from July 2001 until Beijing's successful Olympic bid in August 2008 to the end of the Beijing Olympics, for a total observation of 97 month of the "Time" Olympics-related stories. Text area, this study used "Time" official Web site database to "Beijing Olympic Games" to do keyword searches, a total of 264 valid
samples.
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"Landscape urbanism: cultural campus in post Olympic Beijing." 2009. http://library.cuhk.edu.hk/record=b5896891.
Full textAbstract:
Yu Kai Cheong, Andrew.<br>"Architecture Department, Chinese University of Hong Kong, Master of Architecture Programme 2008-2009, design report."<br>Includes bibliogrpahical references.<br>Research<br>Chapter 1.0 --- Thesis Statement<br>Chapter 1.1 --- Thesis Questions<br>Chapter 1.2 --- Abstract (Issue<br>Chapter 1.3 --- Proposition<br>Chapter 2.0 --- Meaning and Formation of Landscape<br>Chapter 2.1 --- Landscape Scale Comparison<br>Chapter 2.2 --- Theory . Classical<br>Chapter 2.3 --- Critiques on Theory of Landscape<br>Chapter 3.0 --- Notion of Sustainable City<br>Chapter 3.1 --- Green Thinking ´Ø Nature Imitation vs Green Ideology<br>Chapter 3.2 --- Theory on Sustainability<br>Chapter 3.3 --- Sustainability Issues in Beijing Context<br>Chapter 3.4 --- "Reference Cases . Beijing, China<br>Chapter 4.0 --- Beijing Evolution Conditions<br>Chapter 4.1 --- Social Issues: Urban Planning and Society<br>Chapter 4.2 --- Landscape Issues: Natural Resources and Green System Planning<br>Chapter 4.3 --- Architecture Issues: Built-Form and Life Pattern<br>Chapter 4.4 --- Human Issues: Human and Nature<br>Chapter 5.0 --- Beijing Landscapes Study<br>Chapter 5.1 --- City. Network<br>Chapter 5.2 --- District. Park<br>Chapter 5.3 --- Unit .Traditional Courtyard House<br>Chapter 6.0 --- Beijing Analysis<br>Chapter 6.1 --- Contextual Study. Beijing Green Code<br>Chapter 6.2 --- Study on Asian Games Site<br>Chapter 7.0 --- Artificial Landscape Discipline .Vocabulary and Methodology<br>Chapter 7.1 --- Vocabulary & Design Technique - Modeling Explorations<br>Chapter 8.0 --- Density and Program Implications<br>Chapter 8.1 --- Plot Ratio Comparison<br>Chapter 8.2 --- Proposed Scenario<br>Chapter 9.0 --- Site Experimentation<br>Chapter 9.1 --- Site Existing Conditon Study<br>Chapter 9.2 --- Strategic Responses<br>Design<br>Chapter 1.0 --- Proposition<br>Chapter 1.1 --- Proposition<br>Chapter 1.2 --- Olympic / Post-Olympic Condition<br>Chapter 1.3 --- Asian Games Site in Different Periods<br>Chapter 2.0 --- Density / Infrastructure / Cultural Campus<br>Chapter 2.1 --- Characteristics of Beijing City<br>Chapter 2.2 --- Density Issues . Comparison & Implication<br>Chapter 2.3 --- Infrastructure & City<br>Chapter 2.4 --- Idea of Campus . Idea of Culture<br>Chapter 3.0 --- Idea of Beijing City<br>Chapter 3.1 --- Strategic Positioning / Reasoning<br>Chapter 3.2 --- Multi-Scalar / Nested Set of Reading onYin-Yang<br>Chapter 3.3 --- Overlaying Ideas of Beijing City<br>Chapter 3.4 --- Site Conditon / Intentional Condition<br>Chapter 4.0 --- Site Development<br>Chapter 4.1 --- Photographic Inspiration<br>Chapter 4.2 --- Site Development Strategy / Growth Scenario<br>Chapter 4.3 --- Comparison & Simulation on Relative Density and Scale of Fabric<br>Chapter 4.4 --- Internal Organization of Asian Games Site<br>Chapter 4.5 --- Design Process Composite<br>Chapter 4.6 --- Artificial Landscape Modeling Explorations as Design Technique<br>Chapter 5.0 --- Design Implementation<br>Chapter 5.1 --- Master Plan of Cultural Campus on Asian Games Site<br>Chapter 5.2 --- Architectural Organization<br>Chapter 5.3 --- Design Development<br>Chapter 5.4 --- Idea of a Place<br>Chapter 6.0 --- Bibliography<br>Appendix
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Lee, Yao-Cheng, and 李曜丞. "Energy Sustainability of Olympic City: Practice of Beijing, China." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/90930643476237213975.
Full textAbstract:
碩士<br>國立成功大學<br>資源工程學系碩博士班<br>96<br>Energy sustainability is an important issue when china is on the way of high-speed economic development. For a long time, less efficiency energy use and the energy structure domained by coal, which make serious air pollution and mass greenhouse gas emissions in China. More than energy use, high-speed raise of urbanization, contamination from energy used in the city seriously affect urban environment and people’s daily life. Therefore, energy sustainability of city will be the key point for nation sustainability of China in the future.
“Sport, Culture, Sustainability＂is the three core concepts of Olympic movement. Since Munich Olympic (1972), most Olympic cities fulfill the sprit of Sustainable Olympic by conducting various topics as green energy, green mass traffic system, green gym etc. Base on the experience of previous Olympic city, holding the Olympic game can accelerate the foundation of city more than 20 years during the preparation process. Therefore, the development of Olympic city will be an important index to understand a country’s development in the future.
2001 Beijing win the authority of held 31th Olympic games and claim to provide a green Olympic in 2008. In order to solve serious environment problem of city before Olympic game arrives. Beijing plans to improve the environment problems from various policies included energy reform, which obtain the comprehensive support from citizens, government, industries. During the process of holding the games, Beijing maintains high-speed economic development with low energy use and low emissions. Beijing successfully constructs a whole new development model of low-carbon city in China.
In order to examine the relationship between energy sustainability and city development and to discuss energy development of city .This research refer some theories relate to city energy development. After reviewing above, we bring up “System concept of city’s energy sustainability＂. In this concept, we select people, energy, environment, economic to be the main foundations of system research. Low-energy industry, green traffic, energy diversity are considered as the implement topics. This structure is used as the foundation for this research.
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Liu, Chang. "Employing Olympism as an Educational Tool: An Examination and Evaluation of the School-based Olympic Education Programs in the Beijing 2008 Olympic Games." Thesis, 2012. http://hdl.handle.net/1807/33291.
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This thesis examines the school-based Olympic education (OE) programs implemented in the Beijing Olympic Games from both top-down and bottom-up perspectives. The research employs a three-pronged methodology for data collection, using textual analysis, semi-structured interviews with five key informants, and storytelling with six student participants. Findings suggest that OE in China was primarily government-led, with BOCOG, academic experts and numerous volunteers providing expertise and assistance. The students’ narratives shed light on how OE was conceptualized and experienced by its recipients as well as the useful role it served in revitalizing the traditional education system. To strengthen OE during future Games, the thesis recommends that future organizers and host governments embed programs of OE in the ongoing state school systems, set clear learning objectives in advance and monitor and evaluate implementation continually. It also recommends that future researchers continue this students’ focus on the student voice.
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Hong-Chan, Huang, and 黃鴻展. "ENVIRONMENTAL PROTECTION POLICIES AND MEASURES OF BEIJING 2008 OLYMPIC GAMES." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/26022443141068336605.
Full textAbstract:
碩士<br>國立臺灣體育學院<br>體育研究所<br>98<br>The global environmental questions have been already very urgent. For avoid destruction to nature, already paying attention to in the world environmental protection. The purpose of this study was to understand environmental problems and environmental related. To analyze International organizations and International Olympic Committee of development in the environmental policies. Discussion the formulation and measures of Beijing Olympic Games protection policies as the main shaft, this research carries on the discussion with document analysis and case study mainly. The result of study is found as follows:
1. In order to prevent air, water, waste, etc. polluting the enlargement which causes the global warming environmental questions. Consciousness of Environmental Justice and Sustainable Development was developing. They influence the formulation of the environmental protection policies, and require while the policies are made that consider the whole and assess the environmental impact in advance.
2. The international organizations begin to publish international environmental protection conventions as Kyoto Protocol, etc., devoted to the formulation and implementation of the global environmental protection policies. International Olympic Committee under the pressure to list the environmental protection policies in the Olympic Charter of the international groups. Requires the host city for Olympic Games to implement the environmental plans and avoid causing any destruction to the environment.
3. Beijing Olympic Games puts forward the slogan of 'Green Olympics'. It is devoted to the implementation the environmental protection policies in environmental impact assessment, and carry out the environmental practice to environmental questions as the air, water resource, trash and traffic etc. Quote Hi-Tech and new technology in new venues to reduce the demand for the energy, and extend venue is it utilize existing building carry on transformation to try, and temporary venue is removed after the games. To consider with the use after the games while having a match at the same time, and revenue and expenditure managed and safeguarded in venues after the match can make profits to need to go on and observing continuously.
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Chen, Ming-Ta, and 陳明達. "A STUDY ON THE FACILITY OF THE BEIJING OLYMPIC GAMES." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/43jq25.
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碩士<br>國立臺灣師範大學<br>體育學系在職進修碩士班<br>97<br>This study through the literature analysis, analysis of Beijing Olympic Games host country to use the opportunity to build a new modern stadium construction, including the National Aquatics Center Water Cube, green buildings, such as the National Stadium Bird's Nest, seven sports venues for the study, Beijing Olympic venues and to explore the content of planning, characteristics, and the Beijing Olympic venues as the main influence on the future research purposes. The results showed that the 2008 Beijing Olympic Games to science and technology, humanities, the concept of green Olympics, the stadium features of planning, the emphasis on green building and energy conservation, water reuse, as well as the high-tech construction materials and engineering methods. And in line with the urban development and city marketing, to make the Beijing Olympic Games venue construction, to achieve the purpose of sustainable management.
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康軒維. "The Impacts of Beijing 2008 Olympic Games on China’s Economy." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/89923249603097868945.
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碩士<br>國立政治大學<br>經濟研究所<br>95<br>The Modern Olympic Game is expected to not only bring a great amount of revenues, but also stimulate industrial structure. It has enormous impacts on economic indicators of the host countries. Hence, numerous countries are keen to strive for host as a strategy of motivating economic growth.
The thesis works on searching and organizing papers about economic statistics of Beijing 2008 and previous Olympic Games, in order to analyze and conclude the impacts of Beijing 2008 Olympic Games on China’s economy. By comparing economic indicators of China with those of previous host countries, we will realize not only what the importance of Beijing 2008 Olympic Games to China’s economic effects and industrial development is, but also if it is a milestone for China to step into one of advancing countries.
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Tien, Chun-Hsiung, and 田俊雄. "A Study Of Beijing Olympic On City Economy Devlopment Strategy." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/9cmbuj.
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碩士<br>國立東華大學<br>公共行政研究所<br>96<br>2008 Beijing Olympic Games is the history of China as a major event, the host city for the past How to get rid of "high input, low-return, high wastage" of the dilemma, to prevent big ups and downs in economic Beijing, China, has an important reference. This paper to the Beijing Olympic Economy urban economic development as the core, to document analysis, case studies and depth interviews, "the Beijing Olympics", "Economic Olympics", "Olympic trough effect", "Olympic Economy "-Oriented, urban economic development of related research.
As the economy after the Olympic Games can be considered as part of the Olympic economy, the paper from four to explore for, the first part, first of all, that the economic content of the Olympic Games after the Olympic Games and Economic Research. The second part, for Seoul (Seoul), Barcelona, Atlanta, Sydney and Athens Olympics after a review of economic conditions, to study economic phenomena Beijing after the Olympic Games and industrial development, provide analysis framework and perspective, and Give Beijing "Olympic trough effect" of inspiration.
The third part of Beijing sports venues and facilities, the demand for real estate services industry and focus on the sustainability of development, but also for the post-Olympic period to provide Beijing policy-makers can draw on the experience. Part IV, the Beijing Olympic experience from various countries, the Olympic Games, the use of the venues, the Olympic real estate development and modern service industry development, and so on, taken by the relevant urban economic development strategy study that "the Olympic trough Effect "is not the law, depending on the strategy is appropriate.
The results found that one, the Beijing Olympic speed up economic restructuring, will go to the industrialized urban services-oriented economy. 2, and the service economy after the Beijing Olympics to lead the economy, will increase the international competitiveness of the service industry. Participation by the world economic fluctuations, post-Olympic era of China's economic development bottlenecks highlighted.
Therefore, the policy recommendations, One,should look squarely at the Chinese Communists set up coordination and development of state-level research institutions and the Beijing Olympic-class economic strategy. Two, and we shall continue after the Beijing Olympics observation strategy to take early warning measures of economic impact.Three, Senate and carefully the face of China's economic centre of the key strategies.
It is precisely because of Beijing hosting the Olympic Games and world experience of convergence, not only led the Olympic business opportunities Magnetic effects, but also inspired great significance to Taiwan, is worthy of serious consideration.
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Wan, Nien Sheng, and 萬年生. "IMC of Webcasters: A Case Study of Beijing Olympic Broadcasting on hiChannel." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/63492547429191475168.
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碩士<br>國立政治大學<br>廣播電視學研究所<br>97<br>This study aims to explore how the Integrated Marketing Communications (IMC) is applied to broadcast Beijing Olympic Games on hiChannel. The author, adopting case study methodology, tries to elucidate the context of webcasters and five significant pillars of IMC. These five distinct attributes are as follows: stakeholders, content, channels, database marketing and results.
9 depth interviews are conducted to understand how hiChannel planed and used the perspectives of five pillars of IMC. Also, via content analysis, all campaigning messages of on-line activities, the print media and press release are analyzed.
The major concepts of each pillar of IMC are re-examined in this case study. The findings show that the team of hiChannel informs the controlled messages such as,“free to watch all channels, all games of Beijing Olympics” and “to watch and chat about all games of Beijing Olympics at the same time” to not only advertisers but target audience. Besides, the author finds that the team in order to accomplish the commercials, website page views and other what hiChannel desired in this case study, they conveyed both executional also strategic consistency through each channels, across all tools in substance, before and during the period of Beijing Olympic Games.
Last but not least, the author also finds that because Olympic Games are renowned, and tend to attract broad target audience, there is no need for the application of database marketing. Moreover, this case study also leads us to rethink the use of database marketing and other four pillars of IMC according to industry characteristics and other qualifications.
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Fen-Lan, Lin, and 林芬蘭. "A Study on the Economic Impacts of Beijing Olympic Games in 2008." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/99052895040261443017.
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碩士<br>淡江大學<br>中國大陸研究所碩士在職專班<br>93<br>The study focuses on the economic resources incurred from Beijing Olympic Games by virtue of new research methodology with literature review and case study. Based on the economic impacts on the five host cities of Olympic Games and the preparations and planning for bid on the Olympic Games by Beijing, the study is to explore the economic motif that drove China desiring to bid on the Olympic Games, and to evaluate the impact on overall economic development in future and the issues that might incur in terms of the hosting of Olympic Games in five Olympiad, thereby exploring how much the Taiwan businessmen will benefit from the heat of Beijing Olympic Games and attempting to identify the impacts on economic development brought along with the Beijing Olympic Games.
Whereas all venues of Beijing Olympic Games will be located in Beijing, the main infrastructures will certainly be based in Beijing. To this end, the immediate impact and influences on Chinese economic development is not significant. Considering the piloting and momentum by Beijing City, it is required to measure the subsequent impact on the intangible assets and values, such as lifestyle of the general public, consumption and investment environment following the establishment of quality industry structure, rather than evaluate just the drive based on economic factors. According to the study, the Beijing Olympic Games shows the impact on overall economic environment mainly in: (1) propelling the Beijing economic growth; (2) accelerating the industrial development with quality improvement; (3) encouraging urbanization and non-agricultural basis; (4) expanding the domestic needs and increasing employment opportunities.
In addition to the niches and privileges brought along with the Olympic Games economy, the negative impacts shall not be ignored when exploring the positive values of the Olympic Games, in particular, the solutions on the environmental issues, corruption, relocation of factories, human rights and doping in sport that will be the major indicators of measuring China to see if it can transform into a truly modernized country.
In the coming years, Taiwan businessmen may have better competitive advantages as most of the Taiwan industries have set up production line in China that is convenient for delivery and consignment, exempts from Customs duties for import/export, and offers competitive prices as well, comparing to other foreign businesses, especially the products in the sectors of telecommunications, videoconference, foods, sports equipment, tiles, glasses, sanitary equipment, and porcelains, which could offer the most promising business opportunities for Taiwan businessmen.
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WU, KUO-YI, and 吳國義. "The Study of China Going to Participate in 2008 Olympic Games in Beijing." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/92894025364059068927.
Full textAbstract:
碩士<br>國立臺北教育大學<br>體育學系碩士班<br>97<br>In literature analysis, the researcher was focusing on Olympic Game strategies, policies on contest sports, and measures covering insistence and complete whole nation system, advantages, preparation in major items, sports technology development planning and major service since promulgation of 2001-2010 Guidelines on Winning Glory in Olympic Games, 2001-2010 Sports Technology Development Planning and 2008 Winning Glory Initiative in Olympic Games by General Administration of Sports of China after China won qualification of holding Olympic Games in 2001. The goals were including: exploration and analysis of insistence and complete whole nation system, advantages and major items, sports technology development planning and main service. The preceding data, documents, thesis paper and journals were being arranged and analyzed. The conclusions were: 1. Insisting and complete whole nation system were expediting legalization and substance of administration system to build ruling by law; training system was following the current three-level network to be improved to have reserve echelons in links and promote combination model of sports and education development; competition system was being systematized and in market to integrate national games and Olympic Games through adjustment of period of national games, item establishment and scoring, etc. The preceding measures were making the goal of nation of gold medals possible but also were making phenomena and problems of input of huge resources, waste of human resources, poor flow of talents, difficulty of settling future of athletes and loss of coaches. 2. Major measures of advantages and main items were solidifying current advantages and were helping potentially good items into good items to more medals in more items, causing advantage item superiority. In the 119 major items including track and field, swimming, and water sports, goals were not being achieved and there was a distance to the U.S. and Russia. 3. In sports technology development planning and major measures, 6 major laboratories on training monitoring and fatigue recovery as well as 7 national training sites including the one in Beijing Sport University were being built to improve scientific training and study conditions and support science aided training and training and science in one for athletes and coaches. Science research public relation program was promoting interchange among science research personnel to make science research service more comprehensive.
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Herman, Gary Stanislav. "NBC's portrayal of men's and women's diving at the 2008 Beijing Olympic Games." 2009. http://etd.utk.edu/2009/May2009Theses/HermanGaryStanislav.pdf.
Full text
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TSAI, MENG-SHU, and 蔡孟書. "The Systematic Risk and Stock Returns of the 2008 Beijing Olympic game sponsors." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/dzzrg7.
Full textAbstract:
碩士<br>世新大學<br>財務金融學研究所(含碩專班)<br>96<br>Through sponsorship, the Olympic Games can not only help enterprises build positive images, increase their exposure and reputation but also unite them with Chinese citizens supportive of this international event. However, after paying for high-cost sponsorships and marketing, can enterprises enjoy better stock returns? And will they suffer from a relatively higher systematic risk value (β)?
Focusing on sponsors of 2008 Olympic Games, this study divided sponsors by sponsorship types into TOP global sponsors of Olympic Games, sponsors of 2008 Beijing Olympic Games, and other sponsors. The research period spanned from Jun 1, 2006 to Mar 31, 2008. The empirical findings are as follows:
1. Through compilation of stock indexes, it could be observed that from Jun 1, 2006 to Mar 31 2008, sponsors of Olympic Games presented better stock price performance than the market (Dow Jones). In terms of stock price performance by sponsorship type, sponsors of 2008 Beijing Olympic Games ranked first, followed by other sponsors and TOP global sponsors of Olympic Games, where only TOP global sponsors of Olympic Games had lower stock price performance than the market.
2. From ANOVA multiple comparison, it could be discovered that (1) sponsorship level (amount) is not positively correlated with stock returns; (2) sponsors from the hosting nation, China, had significantly higher average daily return; (3) stocks of lower market values had significantly higher rates of return, and the size effect was present; (4) stocks of lower price earnings ratios (P/E ratio) had significantly lower rates of return; (5) stocks with lower earnings per share (EPS) had significantly higher rates of return; and (6) firms with a longer history would have significantly lower rates of return.
3. The systematic risks (β) of these Olympic Games sponsors were significantly smaller than 1 and greater than 0, indicating that the volatility of their stocks was smaller than that of the market and would move in the same direction with the market. Compared with the market, their stocks were portfolios with relatively lower risks (moderate and stable portfolios). According to capital asset pricing model (CAPM), higher systematic risks would lead to a relatively higher volatility, so risks taken by investors would be relatively higher than the expected returns. Among the three types of Olympic Games sponsors, TOP global sponsors with worldwide marketing platforms had the highest systematic risks and volatility. Sponsors of 2008 Beijing Olympic Games, consisting of China’s state-run enterprises, had the most stable volatility and lowest systematic risks.