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Relevant bibliographies by topics / Beliefs about internet advertising

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Academic literature on the topic 'Beliefs about internet advertising'

Author: Grafiati

Published: 3 June 2025

Last updated: 31 July 2025

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Journal articles on the topic "Beliefs about internet advertising"

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Yang, Kenneth. "Internet Users' Attitudes Toward and Beliefs About Internet Advertising." Journal of International Consumer Marketing 15, no. 4 (2003): 43–65. http://dx.doi.org/10.1300/j046v15n04_03.

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Mahmoud, Ali. "Syrian Consumers: Beliefs, Attitudes, and Behavioral Responses to Internet Advertising." Business: Theory and Practice 14, no. (4) (2013): 297–307. https://doi.org/10.3846/btp.2013.31.

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The goal of this research is to determine the dimensions of beliefs about internet advertising affecting Syrian consumers' attitudes and behaviors towards internet advertising. The results indicate that Attitudes are influenced positively by information, and entertainment; and negatively by irritation and values' corruption. Irritation positively influences consumers' behaviors of leaving websites showing the ads. Entertainment positively influences consumers' behaviors of clicking on internet ads for further information concerning advertised products. Attitude is found to fully mediate the re

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Bassam Mahmoud, Ali. "Linking information motivation to attitudes towards Web advertising." Journal of Islamic Marketing 5, no. 3 (2014): 396–413. http://dx.doi.org/10.1108/jima-02-2013-0011.

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Purpose – The purpose of this research is to investigate the relationships among Syrian consumers’ information motivation and beliefs about and attitude towards Web advertising. Design/methodology/approach – A cross-sectional investigation is conducted and the proposed model is tested and revised using structural equation modeling technique. Findings – The results indicate that information motivation predicts three dimensions of beliefs about Web advertising, i.e. positively for information and entertainment; and negatively for irritation. It is found also that information motivation positivel

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Karbownik, Michał Seweryn, Robert Horne, Ewelina Paul, Edward Kowalczyk, and Janusz Szemraj. "Determinants of Knowledge About Dietary Supplements Among Polish Internet Users: Nationwide Cross-sectional Study." Journal of Medical Internet Research 23, no. 4 (2021): e25228. http://dx.doi.org/10.2196/25228.

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Background An accurate understanding of dietary supplements (DS) is a prerequisite for informed decisions regarding their intake. However, there is a need for studies on this understanding among the public based on validated research tools. Objective This study aims to assess the knowledge about DS among Polish internet users with no medical education and to identify its determinants and design an appropriate predictive model. Methods The study protocol was prospectively registered with a statistical analysis plan. Polish users of a web-based health service and a social networking service were

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Hutto, Alexandra, and W. Wossen Kassaye. "Exploring Millennials’ Motives in Media Class Preferences: Advertising Implications." International Review of Business and Economics 1, no. 2 (2018): 109–32. http://dx.doi.org/10.56902/irbe.2018.1.2.1.

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Millennials have become a preoccupation for marketers, especially as they enter their peak earning and spending life stages. This exploratory study represents a touchstone to the motivations, beliefs, feelings, and behaviors members of the millennial cohort, those born between 1980-2000, exhibited toward three major media classes (print, broadcast, and Internet). Forty-one millennials participated in a series of synchronous online focus groups administered through a learning management system (LMS), or focus group chats (FGCs) for short. This study compares millennials’ views toward traditiona

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Sanjay, Kumar Barik. "ROLE OF GENDER INFLUENCE AND CONSUMER ATTITUDE IN DIGITAL ADVERTISING." International Journal of Advanced Trends in Engineering and Technology (IJATET) 6, no. 2 (2021): 32–37. https://doi.org/10.5281/zenodo.5590231.

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Gender  is  considered  one  of  the  top  segmentation  factors  that  the  targeting  of  the advertising towards shopping  message  is  based  on.  Consumer attitudes are a composite of a consumer’s (1) beliefs about, (2) feelings about, (3) and behavioural intentions toward some object--within the context of marketing, usually a brand or retail store.  These components are viewed together since they are highly interdependent and together represent forces that influence how the consumer will

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Meghna Rishi. "Synergy between Internet Technology and Traditional Media: A Perspective on Indian Marketers." Journal of Technology Management for Growing Economies 2, no. 1 (2011): 89–101. http://dx.doi.org/10.15415/jtmge.2011.21005.

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There has been limited research in the Indian Internet advertising space and this paper explores the media preferences of Indian marketers highlighting their attitude towards the new medium. Since Internet penetration is rising in India, the research also identifies whether advertisers prefer a synergy between the traditional mediums and Internet Technology for their advertising campaigns. The paper is based on empirical research conducted amongst 69 Indian marketers/ advertisers belonging to New Delhi and Mumbai (India) and 50 Indian advertising/ online agency professionals. Advertisers have

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CAESCU, STEFAN-CLAUDIU, FLORINA BOTEZATU, RALUCA-GIORGIANA CHIVU, IONUT-CLAUDIU POPA, and MARGARETA STELA FLORESCU. "The impact of online marketing on the use of textile packaging: an approach to consumer behaviour." Industria Textila 72, no. 02 (2021): 210–16. http://dx.doi.org/10.35530/it.072.02.202019.

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Online marketing is the act of utilizing online channels and tools to spread a message or idea about an organization’s image, items, or administrations to its potential clients. The strategies and methods used for Internet showcasing incorporate email, online networking, show promoting, website streamlining, Google AdWords, and that’s just the beginning. Online marketing has become more and more used in recent years, whether it is about promoting products or services, or it is about ideas, concepts, and beliefs. Considering this aspect, this article aims to identify the influence of online com

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Sendetska, S. "Social advertising and its influence on the healthy lifestyle of student youth." Scientific Messenger of LNU of Veterinary Medicine and Biotechnologies 20, no. 91 (2018): 42–45. http://dx.doi.org/10.32718/nvlvet9109.

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The purpose of this article is to study the relation of youth to social advertising and its impact on it. The main objectives of the article – an analysis of the theoretical and applied aspects of social advertising, the synthesis of research results, conducted among students of universities in relation to their relationship with social advertising and the implementation of their healthy lifestyle. The article defines social advertising in accordance with the Law of Ukraine “On Advertising”, it is stated that its main task is to popularize universal human values. It is noted that one of the ma

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Malanchuk, T. V. "Responsibility of the social network as a distributor of commercial advertising." Legal horizons, no. 24 (2020): 41–46. http://dx.doi.org/10.21272/legalhorizons.2020.i24.p41.

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The article examines the limits of state participation and the impact of legal regulation on the development of the Internet in general and social networks in particular. An attempt is made to determine the nature and extent of regulation of the dissemination of information through social networks, as well as the feasibility of control over cyberspace by the state. An analysis of existing legal norms on the regulation of advertising on the Internet, taking into account the peculiarities of advertising on social networks. It is established that today Internet advertising, including advertising

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Dissertations / Theses on the topic "Beliefs about internet advertising"

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Yuan, Xingpu. "Internet as a push-and-pull advertising medium : assessing Internet users' beliefs about and attitudes toward pop-up advertisements and search-engine sponsored links /." Available to subscribers only, 2006. http://proquest.umi.com/pqdweb?did=1240698231&sid=11&Fmt=2&clientId=1509&RQT=309&VName=PQD.

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Edwards, Heather M. "African-American women's beliefs about the Internet as a source of breast cancer prevention information." [Gainesville, Fla.] : University of Florida, 2009. http://purl.fcla.edu/fcla/etd/UFE0024878.

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Stevens, Ashley. "Getting More Media Bang for Your Buck: Understanding Attitudes and Beliefs Toward Internet, Television, and Print Advertising." BYU ScholarsArchive, 2011. https://scholarsarchive.byu.edu/etd/3029.

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The purpose of the following study is to provide advertisers with a better understanding of how Internet, television, and print media influence the perceptions of an advertisement and how those perceptions can influence purchasing behavior. This study uses Q Methodology, a methodology used to measure attitudes and beliefs. Three distinct groups emerged from the data labeled the Avoiders, the Traditionalists, and the Actives. Avoiders sought to bypass advertising, Traditionalists showed a liking toward traditional forms of advertising, and Actives were neither seeking out nor abstaining from vi

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Johnson, Gregory. "Beliefs of Graduate Students About Unstructured Computer Use in Face-to-Face Classes with Internet Access and its Influence on Student Recall." Doctoral diss., University of Central Florida, 2009. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/2089.

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The use of computers equipped with Internet access by students during face-to-face (F2F) class sessions is perceived as academically beneficial by a growing number of students and faculty members in universities across the United States. Nevertheless, some researchers suggest unstructured computer use detached from the immediate class content may negatively influence student participation, increase distraction levels, minimize recall of recently presented information, and decrease student engagement. This study investigates graduate students' beliefs about computer use with Internet access dur

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Lin, Chia-Ching, and 林佳慶. "Science learning in the Internet-based learning environments: An exploration about scientific epistemological beliefs and online searching strategies." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/67443328155355038715.

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碩士<br>國立交通大學<br>教育研究所<br>94<br>This study was conducted to explore the interrelationships between students’ scientific epistemological views, information commitments, searching strategies and Internet-based science learning performances. Two self-reporting questionnaires, direct observations and in-depth interviews were employed to collect both quantitative and qualitative data. Through analyzing 62 Taiwanese high school students’ questionnaire responses, coding of direct observations and interview results, the following findings were revealed. High school students’ scientific epistemologic

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Books on the topic "Beliefs about internet advertising"

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Hall, Mike. Shared beliefs: Agency thinking about what makes good and great advertising. IPA, 2002.

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Lamb, Linda. What you need to know about Internet marketing. O'Reilly, 1995.

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Diana, Cassady, Grube Joel W, and AAA Foundation for Traffic Safety., eds. TV beer commercials and children: Exposure, attention, beliefs, and expectations about drinking as an adult. AAA Foundation for Traffic Safety, 1990.

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Baird, Todd. The truth about facebook: How to use facebook for marketing and advertisting, and much more - the facts you should know. [Emereo], 2009.

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Hastings, Hunter. Throw out everything you know about marketing: Reengineer for topline growth. Wharton School Pub, 2008.

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Lewis, James R. UFOs and Popular Culture. ABC-CLIO, 2000. http://dx.doi.org/10.5040/9798216028826.

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From religious beliefs and legends to movies and TV shows, from advertising and celebrities to Internet sites and photo ops, this illustrated A–Z encyclopedia makes it easy to locate each topic, and the opportunities for further research assure its timeliness. Is the human race the result of a breeding experiment carried out by ancient astronauts? Are satanists, extraterrestrials—or both—mutilating cattle? Whimsical and fascinating,UFOs and Popular Cultureexplores a rich facet of Americana and its impact on contemporary society. The UFO phenomenon is put into folkloric and psychological perspe

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Jackson, Vanella, and Hall & Partners Staff. Shared Beliefs : For a New World: Industry Thinking about What Makes Great Advertising. Independent Publishing Network, 2018.

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Croxen-John, Dan, and Johann van Tonder. E-Commerce Website Optimization: Why 95% of Your Website Visitors Don't Buy, and What You Can Do about It. Kogan Page, Limited, 2020.

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Comm, Joel. Adsense Code: What Google Never Told You about Making Money with Adsense. Morgan James Publishing, 2010.

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Comm, Joel. Adsense Code: What Google Never Told You about Making Money with Adsense. Morgan James Publishing, 2010.

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Book chapters on the topic "Beliefs about internet advertising"

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Oates, Caroline, Nicki Newman, and Athanasia Tziortzi. "Parents’ Beliefs About, and Attitudes Towards, Marketing to Children." In Advertising to Children. Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137313256_7.

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Chevalier, Corinne, and Marie-Christine Lichtlé. "Model’s Age and Target’s Age: Effects on Emotions towards and Beliefs about an Ad." In Advances in Advertising Research (Vol. VII). Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-15220-8_11.

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Yang, Chung-Chuan. "Regulating Commercial Speeches on the Internet in Taiwan: A Survey of Advertising Professionals About Web Advertising Practices." In Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-13084-2_117.

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Nuthall, Peter L. "Culture you reckon?" In Farm business management: the decisive farmer. CABI, 2021. http://dx.doi.org/10.1079/9781800620124.0009.

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Abstract Following on from the last one, this chapter narrates how Kip reflects further on ethics, recounting he has plenty of time to muse on issues as he drives his tractor up and down. Any farmer's actions stemming from their beliefs and training are heavily influenced by family life. Any farmer must wonder about ethics in the world of advertising.

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Mittal, Banwari, and Walfried Lassar. "Measuring Consumer Beliefs About Advertising: a Re-Examination and Extension of the Bauer-Greyser Inventory." In Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13144-3_4.

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Neri, Veronica. "Homo Consumens, Amidst Advertising and ‘Sports’ Fast Fashion. The Role of Ethics in Marking Out the Vulnerability of Consumers." In Fashion Communication in the Digital Age. Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-38541-4_15.

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AbstractNowadays, with the Internet and the algorithmic machines, not only has fashion advertising become ubiquitous and engaging, advertising media has also become a paragon for other communicative languages. The relationship between fashion and advertising has certainly implemented the sales and visibility of lots of brands but it has also boosted consumerism as a guide for our buying decisions. Such consumerism-centred phenomenon has paved the way to the development and success of fast fashion, making people free to experiment with their own identity and suggesting new choice criteria. Such

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Walrand, Jean. "Networks: A." In Probability in Electrical Engineering and Computer Science. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-49995-2_5.

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AbstractSocial networks connect people and enable them to exchange information. News and rumors spread through these networks. We explore models of such propagations. The technology behind social networks is the internet where packets travel from queue to queue. We explain some key results about queueing networks.Section 5.1 explores a model of how rumors spread in a social network. Epidemiologists use similar models to study the spread of viruses. Section 5.2 explains the cascade of choices in a social network where one person’s choice is influenced by those of people she knows. Section 5.3 s

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Flew, Terry, and Fiona R. Martin. "Introduction." In Palgrave Global Media Policy and Business. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-95220-4_1.

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AbstractOver the past decade the study of internet governance and platform regulation has evolved into a new, socially engaged regulatory field. This chapter introduces regulatory debates surrounding the rise of digital communications platforms and their similarities to media companies. It considers the growth of regulatory activism in response to platformisation and the ‘techlash’, disputes about platform companies’ intermediary liability, and their resistance to legal controls. The chapter also explores the distinction between regulation and governance strategies, emphasising the challenges

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Pape, Sebastian, and David Harborth. "Acceptance Factors of Privacy-Enhancing Technologies on the Basis of Tor and JonDonym." In Human Factors in Privacy Research. Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-28643-8_15.

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AbstractThis chapter provides information about acceptance factors of privacy-enhancing technologies (PETs) based on our research why users are using Tor and JonDonym, respectively. For that purpose, we surveyed 124 Tor users (Harborth and Pape 2020) and 142 JonDonym users (Harborth Pape 2020) and did a quantitative evaluation (PLS-SEM) on different user acceptance factors. We investigated trust in the PET and perceived anonymity (Harborth et al. 2021; Harborth et al. 2020; Harborth and Pape 2018), privacy concerns, and risk and trust beliefs (Harborth and Pape 2019) based on Internet Users In

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Buchner, Ursula Gisela, and Constanze Maria Luise Eberl. "Low-Intensity Interventions with AFMs." In Sustainable Development Goals Series. Springer Nature Switzerland, 2025. https://doi.org/10.1007/978-3-031-82583-5_24.

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Abstract AFMs often prefer low-intensity interventions with only a few sessions and low-threshold access. Web-based interventions offer low-intensity as well as low-threshold access to the professional help system and allow help independent of time and place. In addition, they offer anonymity and privacy, which is especially important for highly stigmatized topics, and have the potential to reach people not actively looking for support. To date, no therapeutic approach has yet proven to be superior, although behavioural therapy approaches are often used. The same applies to specific AFM interv

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Conference papers on the topic "Beliefs about internet advertising"

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Livas, Christos, Alba Pajollari, and Nansy Karali. "Compulsive Buying and Beliefs about Digital Advertising." In International Scientific Conference on Digital Transformation in Business. MDPI, 2023. http://dx.doi.org/10.3390/proceedings2023085012.

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McDonald, Aleecia M., and Lorrie Faith Cranor. "Americans' attitudes about internet behavioral advertising practices." In the 9th annual ACM workshop. ACM Press, 2010. http://dx.doi.org/10.1145/1866919.1866929.

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Pal, Anjan, Alton Y. K. Chua, and Dion Hoe-Lian Goh. "Salient Beliefs about Sharing Rumor Denials on the Internet." In IMCOM '18: The 12th International Conference on Ubiquitous Information Management and Communication. ACM, 2018. http://dx.doi.org/10.1145/3164541.3164578.

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Dinev, Tamara. "Internet Users' Beliefs about Government Surveillance The Role of Social Awareness and Internet Literacy." In 2008 41st Annual Hawaii International Conference on System Sciences. IEEE, 2008. http://dx.doi.org/10.1109/hicss.2008.216.

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Anwar, Rully Khairul, Edwin Rizal, and M. Taufiq Rahman. "Consideration of Parents’ Beliefs about Guiding Children’s Usage of the Internet." In International Conference on Contemporary Social and Political Affairs. SCITEPRESS - Science and Technology Publications, 2018. http://dx.doi.org/10.5220/0008818901950199.

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Su, Junbin. "The Disintermediation in Advertising Brought about by Search Engine: Based on an Analysis of Google Advertising System." In 2010 International Conference on Internet Technology and Applications (iTAP). IEEE, 2010. http://dx.doi.org/10.1109/itapp.2010.5566321.

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Pavić, Željko, Marina Đukić, and Adrijana Šuljok. "AGE DIFFERENCES IN THE RELATIONSHIP BETWEEN MEDIA USE AND ATTITUDES ABOUT VACCINATION." In European realities - Power : 5th International Scientific Conference. Academy of Arts and Culture in Osijek, J. J. Strossmayer University of Osijek, 2023. http://dx.doi.org/10.59014/xovk8590.

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Theoretical approaches that analyze media effects can be divided into those which state that the impact is real, comprehensive and one-way, and those which state that there is a reversed causality, i.e. that values, characteristics and attitudes affect the way the media are used. In this paper, these approaches were developed on the example of the attitudes towards vaccination, a topic that has become an extremely important social and public health issue with the outbreak of the COVID-19 pandemic. The authors analyzed the data collected in a pilot study on attitudes towards vaccination conduct

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Kostić, Silva, and Ana Slavković. "LINGUISTIC FEATURES OF TV COMMERCIALS AND MARKETING STRATEGIES FOR ADDRESSING CONSUMERS." In 6th International Scientific Conference ERAZ - Knowledge Based Sustainable Development. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2020. http://dx.doi.org/10.31410/eraz.2020.175.

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Advertisements are unavoidable and ubiquitous. We encounter them on television and the radio, in newspapers and magazines, on billboards, in public transport vehicles and mailboxes, on mobile phones or on websites we visit on the Internet. The aim of this paper is to examine linguistic features and marketing strategies used by advertisers to attract and hold consumers’ attention, make them remember advertisements and encourage them to buy advertised products. This paper discusses the way advertisers, using the advertising discourse, manipulate consumers’ opinions, beliefs and behaviour. Starti

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Wogalter, Michael. "Deception in marketing: Implications for consumer product warnings." In 16th International Conference on Applied Human Factors and Ergonomics (AHFE 2025). AHFE International, 2025. https://doi.org/10.54941/ahfe1006313.

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One of the goals of human factors is to make things and tasks easier, more productive, and safer by using scientific findings and good practices. But the fields of marketing and advertising use similar methods and tests to collect data from people but have different goals than human factors people. Marketers want to make their product advertising noticeable, memorable, convincing, produce positive beliefs that the product is useful and safe. A fundamental principle of safety is that when products have hazards that are not designed out or guarded against, then there should be warnings about tho

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Bratić, Diana, Denis Jurečić, Tajana Koren Ivančević, and Maja Strgar Kurečić. "Infographics in digital ads: A/B testing for content optimization." In 11th International Symposium on Graphic Engineering and Design. University of Novi Sad, Faculty of technical sciences, Department of graphic engineering and design, 2022. http://dx.doi.org/10.24867/grid-2022-p26.

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Internet users are bombarded every day with various ads, and they try to block them in all possible ways. If they do not block them, they usually pay little attention to them. Therefore, ads need to be creative and provide as much relevant information as possible about the advertised product or service at a glance in order to lead to conversions. For this purpose, the benefits of infographics can be used very well, in addition to dynamic forms of ads that consist of audio and video elements, especially in a responsive web environment. This type of advertising is also great for posting on socia

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Reports on the topic "Beliefs about internet advertising"

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Bilous, Oksana. FEATURES OF ADVERTISING IN WESTERN UKRAINIAN PRESS. Ivan Franko National University of Lviv, 2024. http://dx.doi.org/10.30970/vjo.2024.54-55.12173.

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In the article, advertising communication is explored in the context of socio-political, socio-economic, and cultural-legal processes in Eastern Galicia (1919–1939); The ideological and educational concept of advertising materials is outlined, and the features of shaping Ukrainian civic-state consciousness, national and universal moral-spiritual values, interethnic mutual respect, and tolerance under the influence of press advertising are characterized. In the four chapters of the monograph, a comprehensive study of the essence of Ukrainian press advertising communication in Eastern Galicia is

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