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Journal articles on the topic 'Beliefs about internet advertising'

Author: Grafiati

Published: 3 June 2025

Last updated: 31 July 2025

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1

Yang, Kenneth. "Internet Users' Attitudes Toward and Beliefs About Internet Advertising." Journal of International Consumer Marketing 15, no. 4 (2003): 43–65. http://dx.doi.org/10.1300/j046v15n04_03.

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2

Mahmoud, Ali. "Syrian Consumers: Beliefs, Attitudes, and Behavioral Responses to Internet Advertising." Business: Theory and Practice 14, no. (4) (2013): 297–307. https://doi.org/10.3846/btp.2013.31.

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The goal of this research is to determine the dimensions of beliefs about internet advertising affecting Syrian consumers' attitudes and behaviors towards internet advertising. The results indicate that Attitudes are influenced positively by information, and entertainment; and negatively by irritation and values' corruption. Irritation positively influences consumers' behaviors of leaving websites showing the ads. Entertainment positively influences consumers' behaviors of clicking on internet ads for further information concerning advertised products. Attitude is found to fully mediate the re

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Bassam Mahmoud, Ali. "Linking information motivation to attitudes towards Web advertising." Journal of Islamic Marketing 5, no. 3 (2014): 396–413. http://dx.doi.org/10.1108/jima-02-2013-0011.

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Purpose – The purpose of this research is to investigate the relationships among Syrian consumers’ information motivation and beliefs about and attitude towards Web advertising. Design/methodology/approach – A cross-sectional investigation is conducted and the proposed model is tested and revised using structural equation modeling technique. Findings – The results indicate that information motivation predicts three dimensions of beliefs about Web advertising, i.e. positively for information and entertainment; and negatively for irritation. It is found also that information motivation positivel

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Karbownik, Michał Seweryn, Robert Horne, Ewelina Paul, Edward Kowalczyk, and Janusz Szemraj. "Determinants of Knowledge About Dietary Supplements Among Polish Internet Users: Nationwide Cross-sectional Study." Journal of Medical Internet Research 23, no. 4 (2021): e25228. http://dx.doi.org/10.2196/25228.

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Background An accurate understanding of dietary supplements (DS) is a prerequisite for informed decisions regarding their intake. However, there is a need for studies on this understanding among the public based on validated research tools. Objective This study aims to assess the knowledge about DS among Polish internet users with no medical education and to identify its determinants and design an appropriate predictive model. Methods The study protocol was prospectively registered with a statistical analysis plan. Polish users of a web-based health service and a social networking service were

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Hutto, Alexandra, and W. Wossen Kassaye. "Exploring Millennials’ Motives in Media Class Preferences: Advertising Implications." International Review of Business and Economics 1, no. 2 (2018): 109–32. http://dx.doi.org/10.56902/irbe.2018.1.2.1.

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Millennials have become a preoccupation for marketers, especially as they enter their peak earning and spending life stages. This exploratory study represents a touchstone to the motivations, beliefs, feelings, and behaviors members of the millennial cohort, those born between 1980-2000, exhibited toward three major media classes (print, broadcast, and Internet). Forty-one millennials participated in a series of synchronous online focus groups administered through a learning management system (LMS), or focus group chats (FGCs) for short. This study compares millennials’ views toward traditiona

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Sanjay, Kumar Barik. "ROLE OF GENDER INFLUENCE AND CONSUMER ATTITUDE IN DIGITAL ADVERTISING." International Journal of Advanced Trends in Engineering and Technology (IJATET) 6, no. 2 (2021): 32–37. https://doi.org/10.5281/zenodo.5590231.

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Gender  is  considered  one  of  the  top  segmentation  factors  that  the  targeting  of  the advertising towards shopping  message  is  based  on.  Consumer attitudes are a composite of a consumer’s (1) beliefs about, (2) feelings about, (3) and behavioural intentions toward some object--within the context of marketing, usually a brand or retail store.  These components are viewed together since they are highly interdependent and together represent forces that influence how the consumer will

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Meghna Rishi. "Synergy between Internet Technology and Traditional Media: A Perspective on Indian Marketers." Journal of Technology Management for Growing Economies 2, no. 1 (2011): 89–101. http://dx.doi.org/10.15415/jtmge.2011.21005.

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There has been limited research in the Indian Internet advertising space and this paper explores the media preferences of Indian marketers highlighting their attitude towards the new medium. Since Internet penetration is rising in India, the research also identifies whether advertisers prefer a synergy between the traditional mediums and Internet Technology for their advertising campaigns. The paper is based on empirical research conducted amongst 69 Indian marketers/ advertisers belonging to New Delhi and Mumbai (India) and 50 Indian advertising/ online agency professionals. Advertisers have

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CAESCU, STEFAN-CLAUDIU, FLORINA BOTEZATU, RALUCA-GIORGIANA CHIVU, IONUT-CLAUDIU POPA, and MARGARETA STELA FLORESCU. "The impact of online marketing on the use of textile packaging: an approach to consumer behaviour." Industria Textila 72, no. 02 (2021): 210–16. http://dx.doi.org/10.35530/it.072.02.202019.

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Online marketing is the act of utilizing online channels and tools to spread a message or idea about an organization’s image, items, or administrations to its potential clients. The strategies and methods used for Internet showcasing incorporate email, online networking, show promoting, website streamlining, Google AdWords, and that’s just the beginning. Online marketing has become more and more used in recent years, whether it is about promoting products or services, or it is about ideas, concepts, and beliefs. Considering this aspect, this article aims to identify the influence of online com

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Sendetska, S. "Social advertising and its influence on the healthy lifestyle of student youth." Scientific Messenger of LNU of Veterinary Medicine and Biotechnologies 20, no. 91 (2018): 42–45. http://dx.doi.org/10.32718/nvlvet9109.

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The purpose of this article is to study the relation of youth to social advertising and its impact on it. The main objectives of the article – an analysis of the theoretical and applied aspects of social advertising, the synthesis of research results, conducted among students of universities in relation to their relationship with social advertising and the implementation of their healthy lifestyle. The article defines social advertising in accordance with the Law of Ukraine “On Advertising”, it is stated that its main task is to popularize universal human values. It is noted that one of the ma

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Malanchuk, T. V. "Responsibility of the social network as a distributor of commercial advertising." Legal horizons, no. 24 (2020): 41–46. http://dx.doi.org/10.21272/legalhorizons.2020.i24.p41.

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The article examines the limits of state participation and the impact of legal regulation on the development of the Internet in general and social networks in particular. An attempt is made to determine the nature and extent of regulation of the dissemination of information through social networks, as well as the feasibility of control over cyberspace by the state. An analysis of existing legal norms on the regulation of advertising on the Internet, taking into account the peculiarities of advertising on social networks. It is established that today Internet advertising, including advertising

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He, Shuyi, Jinyi Li, and Ruoxi Xu. "The Impact of Consumers and Influencers Characteristics on Online Marketing Activities." Communications in Humanities Research 8, no. 1 (2023): 295–307. http://dx.doi.org/10.54254/2753-7064/8/20231081.

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In the past period, based on the development of the Internet, there were more ways of information dissemination. The modes of advertising are also becoming varied as information dissemination increases and changes. They have changed from initial print, TV, and web advertising to diversified ways on social media, like the live streaming. This paper finds that advertising in the new media environment impacts both consumers and companies. Therefore, this paper would like to take the area of nutrition and health products as an example to do a business analysis of advertising in social media. Consu

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Shelenkova, Natalia. "THE INFLUENCE OF ADVERTISING ON THE FORMATION OF VALUE ORIENTATIONS OF YOUNG PEOPLE." Psychological Journal, no. 6 (March 30, 2021): 74–82. http://dx.doi.org/10.31499/2617-2100.6.2021.229298.

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The article analyzes the issues of value orientations of young people under the influence of advertising and advertising images. The definition of "advertising", "value orientations" is revealed. Research on this problem is analyzed, which can be divided into three areas: the study of the genesis of advertising, the study of advertising theory, as well as consumer behavior and the influence of psychological factors on product choice and perception of advertising. Features of an age category (youth) which are subject to influence of advertising, owing to the psychological features, emotional in

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Curtolo Poiani, Lucas, Charles Schmidt, and Luis Lopez Martinez. "Análise de material publicitário, disponível na internet, sobre analgésicos à base de dipirona que são vendidos sem a necessidade de prescrição, e os riscos da automedicação / Analysis of advertisement material available on the internet about dipyrone-based analgesics that are sold without prescription, and the risks of self-medication." Arquivos Médicos dos Hospitais e da Faculdade de Ciências Médicas da Santa Casa de São Paulo 65, no. 1 (2020): 1. http://dx.doi.org/10.26432/1809-3019.2020.65.006.

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Introdução: a regulamentação da propaganda de medicamentos no Brasil não é recente e atualmente temos a RDC 96 de 2008 da ANVISA que determina as regras das propagandas de medicamentos. Por conta da propagação da internet como forma de comunicação, as indústrias farmacêuticas vêm utilizando tal meio para divulgar informações sobre seus produtos. Tem sido mostrado que um dos princípios ativos mais associados a automedicação é a dipirona, sendo que os medicamentos com esse princípio ativo são os mais vendidos no país. Com isso, traz- se a questão de como essa forma de propaganda utilizando a int

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Hoang, Victor, Amit Parekh, Kevin Sagers, et al. "Patient Utilization of Online Information and its Influence on Orthopedic Surgeon Selection: Cross-sectional Survey of Patient Beliefs and Behaviors." JMIR Formative Research 6, no. 1 (2022): e22586. http://dx.doi.org/10.2196/22586.

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Background Patient attitudes and behavior are critical to understand owing to the increasing role of patient choice. There is a paucity of investigation into the perceived credibility of online information and whether such information impacts how patients choose their surgeons. Objective The purpose of this study was to explore the attitudes and behavior of patients regarding online information and orthopedic surgeon selection. Secondary purposes included gaining insight into the relative importance of provider selection factors, and their association with patient age and education level. Meth

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Khlystun, Iryna. "Text Features of Hidden Political Advertising ("Jeansa") in Newspaper Texts." Ukrainian Information Space, no. 3 (June 1, 2019): 157–70. https://doi.org/10.31866/2616-7948.3.2019.171372.

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The article investigates an urgent problem of Ukrainian information space — hidden political advertising or “jeansa”. Media experts note the rapid growth of commissioned output in Ukrainian media, especially during the election races. Experts in the field of information policy believe that a large amount of political advertising in the non-voting period is caused by the unsettled positions on this issue and offer to solve the problem by making changes in the Electoral Code. The article emphasizes that political “jeansa”, violating the principles of fair journalism

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Mishra, Oly. "Communicating a company's higher purpose to conscious consumers through online behavioural advertising." Marketing Review 20, no. 1 (2020): 93–108. http://dx.doi.org/10.1362/146934720x15929907504111.

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In the 21st century, the use of Internet and web applications have become a major component of advertising. The advantage of online advertising is that advertisers can monitor the online behaviour of consumers and show personalised advertisements to targeted consumers. There has been a phenomenal rise in the number of conscious consumers who believe that a company's values should match their own. Some organisations work to achieve a higher purpose. There arises a need for such conscious consumers to be identified, based on their characteristic features, as a separate segment. The values of thi

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Evtugova, Nataliya N., and Elena V. Novikova. "Pragmatic Features of English Ecological Advertisement." Current Issues in Philology and Pedagogical Linguistics, no. 3 (September 25, 2023): 65–75. http://dx.doi.org/10.29025/2079-6021-2023-3-65-75.

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This article is devoted to the study of English ecological advertisement within the cognitive and discursive paradigm. The relevance of the study is due to the close attention of the whole world to environmental problems and the search for their solutions through the formation of the ecological consciousness of the population. One of the ways to influence the behavior of society is social advertising. The purpose of the article is to identify ways to implement the pragmatic setting of the English ecological advertisement texts. The article was carried out within the framework of an interdiscip

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Berdnikova, E. N., and N. I. Ryzhova. "Transformation of the concept of “media” as an information system in the context of the digitalization of society." Science and School, no. 5 (October 29, 2023): 76–88. http://dx.doi.org/10.31862/1819-463x-2023-5-76-88.

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The modern market of media education is replete with new areas of media technologies: network schools, remote tutoring, distance learning, informatization, computerization, internetization, gamification, etc. levels of education. The features of the development of modern media have been the subject of discussion for many years by a number of specialists, including specialists in the field of media technologies, journalism, advertising and public relations, as well as teachers and psychologists. At the same time, some researchers include into the concept of “new media” or “modern media” only th

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Muthaly, Siva, Hong-Youl Ha, Jing Ping Yeo, and Nam-Yun Kim. "Effects on Direct-to-Consumer Advertising of Prescription Drugs in Singapore: The Moderating Role of Low Credibility." International Area Review 12, no. 2 (2009): 215–29. http://dx.doi.org/10.1177/223386590901200211.

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As consumer beliefs about direct-to-consumer (“DTC‘) advertising vary, two different types of beliefs (beliefs about DTC advertising and beliefs about quality of treatment) are associated with how consumers' beliefs affect behavioral intentions. The authors also consider how consumers' judgments of DTC advertising of prescription drugs vary with different levels of credibility. Taking a moderating effect perspective on the consumer beliefs-behavioral intentions formation, the authors theorize that the lower level of credibility is a key element in facilitating consumer activity. Data from Sing

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Bongazana Dondolo, Hilda. "Negative factors of beliefs toward advertising on Facebook and their effect on attitudes." Problems and Perspectives in Management 15, no. 2 (2017): 404–10. http://dx.doi.org/10.21511/ppm.15(2-2).2017.09.

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Previous research has studied the effects of materialism, value corruption and falsity, which were identified by Pollay and Mittal (1993) as negatively impacting the beliefs about advertising. Few, if any, assessed negative beliefs about Facebook advertising. This paper assesses such beliefs and how these beliefs influence attitudes toward advertising on Facebook. To meet the objectives of the study, 269 undergraduate students completed the questionnaire. Regression analysis was used to examine a relationship between the beliefs about Facebook advertising and attitudes. In line with hypotheses

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21

Pyun, Do Young, and Jeffrey D. James. "Enhancing Advertising Communications: Developing a Model of Beliefs About Advertising through Sport." International Journal of Sport Communication 2, no. 1 (2009): 1–20. http://dx.doi.org/10.1123/ijsc.2.1.1.

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A challenge with advertising communications is to better understand beliefs driving people’s attitude toward advertising. Successful use of sport communication requires a better understanding of the beliefs composing attitudes toward advertising through sport. A 4-phase study was conducted to develop a scale measuring 7 belief dimensions as indicants of attitude toward advertising through sport. Phase 1 (N = 125) provided an initial test of the proposed instrument. Phase 2 (N = 215) included an assessment of the revised scale based on internal-consistency tests and exploratory factor analysis.

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Shafiq, A., A. Haque, K. Abdullah, and M. T. Jan. "Beliefs about Islamic advertising: an exploratory study in Malaysia." Journal of Islamic Marketing 8, no. 3 (2017): 409–29. http://dx.doi.org/10.1108/jima-02-2015-0018.

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Purpose This paper aims to explore people’s beliefs towards Islamic advertising. Design/methodology/approach Being exploratory in nature, this paper applies qualitative method of research by adapting thought elicitation technique of data collection. This method rests in the projective techniques of data collection and is also known as “word association technique”. It allows free thinking of respondents that helps in generating rich data which is most required in qualitative studies. Findings Various beliefs regarding Islamic advertising were extracted and categorized into different dimensions.

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Yoon, Kak. "Comparison of Beliefs about Advertising, Attitude toward Advertising, and Materialism Held by African Americans and Caucasians." Psychological Reports 77, no. 2 (1995): 455–66. http://dx.doi.org/10.2466/pr0.1995.77.2.455.

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This research investigated the relationship between advertising and materialism across African-American and Caucasian groups (87 students and 79 community adults) as well as general attitude toward advertising and beliefs about advertising. The association between attitude toward advertising and materialism was positive. The African-American respondents held more materialistic values than their Caucasian peers; they exhibited a more favorable general attitude toward advertising and held more favorable beliefs about advertising. These findings are consistent with the criticism that advertising

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Manso-pinto, Juan F., and Fernando Haemmerly Diaz. "Beliefs About Advertising of Chilean University Students." Journal of Social Psychology 137, no. 2 (1997): 267–68. http://dx.doi.org/10.1080/00224549709595437.

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Yadav, Ajay Kumar. "Digital Advertising, Internet Advertising, Online Marketing, Web Advertising, Online Advertising, Internet Marketing, Web Marketing." International Journal For Academic Research and Development 3, no. 1 (2021): 21–37. https://doi.org/10.5281/zenodo.6640636.

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This piece of research work aims at understanding the preferred emerging media options used for marketing. In the Internet age many new methods used for product promotion and marketing. "Desk research" has been turned into "online research", now in the online, market research has become possible. Many Indian companies are using digital marketing for competitive advantage. Social Media has quickly gained prominence as it provides people with the opportunity to communicate and share posts and topics. The development of information technology, followed by the advancement of di

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Mahmoud, Ali Bassam. "Syrian Consumers: Beliefs, Attitudes, and Behavioral Responses to Internet Advertising." Verslas: teorija ir praktika 14, no. 4 (2013): 297–307. http://dx.doi.org/10.3846/btp.2013.31.

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Calfee, John E., and Debra Jones Ringold. "The 70% Majority: Enduring Consumer Beliefs about Advertising." Journal of Public Policy & Marketing 13, no. 2 (1994): 228–38. http://dx.doi.org/10.1177/074391569401300204.

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Six decades of survey data consistently indicate that about 70% of consumers think that advertising is often untruthful, it seeks to persuade people to buy things they do not want, it should be more strictly regulated, and it nonetheless provides valuable information. Consumers also tend to find that advertising's benefits outweigh its deficits. These beliefs have remained remarkably stable despite large fluctuations in the scope and vigor of advertising regulation.

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De Jans, Steffi, Liselot Hudders, and Veroline Cauberghe. "Adolescents’ self-reported level of dispositional advertising literacy: how do adolescents resist advertising in the current commercial media environment?" Young Consumers 19, no. 4 (2018): 402–20. http://dx.doi.org/10.1108/yc-02-2018-00782.

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Purpose This study aims to examine adolescents’ (between 12 and 18 years) perceptions of their knowledge and skills related to advertising (i.e. dispositional advertising literacy). More specifically, adolescents’ beliefs about their recognition and understanding of advertising (cognitive facet), their emotional reaction to advertising (affective facet) and their moral evaluation of advertising (moral facet) were investigated together with their beliefs about the way they resist advertising. Design/methodology/approach A large-scale survey was conducted, taking information from 2,602 adolescen

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Ahmad, Sheikh `. Aftab, Khalid Jamil, and Muhammad Asghar Ali. "Studying Customer Attitudes towards Advertising in Pakistan." Information Management and Business Review 9, no. 5 (2017): 35–42. http://dx.doi.org/10.22610/imbr.v9i5.1961.

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The purpose of the paper is to examine the customer attitudes towards advertising in Pakistan. In this study researcher examine the different dimensions of attitudes towards advertising economics beliefs, social beliefs, regulation beliefs, and personal usefulness and ethical beliefs. Data for the study collected from the customers in twin cities of Pakistan. Final analysis performed on 116 valid responses. Cronbachâ€™s Alpha was used to check the reliability of the scale. Correlation and regression analysis were used to test the hypothesis and check the variance. The findings of the descripti

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Yang, Chung-Chuan. "Taiwanese students' attitudes towards and beliefs about advertising." Journal of Marketing Communications 6, no. 3 (2000): 171–83. http://dx.doi.org/10.1080/13527260050118667.

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Sievering, Oliver. "Reflections on the proposals of the European Commission for a digital tax." Central and Eastern European eDem and eGov Days 335 (March 17, 2022): 251–59. http://dx.doi.org/10.24989/ocg.v335.20.

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Digitalisation leads to significant changes in many areas of the economy. Chancellor Angela Merkel believes that the increasing collection and the use of consumer data associated with digitalisation is creating fundamental justice problems. The public debate focuses on the taxation of international digital companies. Facebook and other Internet giants make high profits in Europe, but they are hardly taxed there. In the opinion of many politicians, this is unacceptable - but it complies with the applicable standards of the international tax system. The current corporate tax rules are built on t

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Vijayalakshmi, Akshaya, Russell Laczniak, and Deanne Brocato. "Understanding parental mediation of violent television commercials." Journal of Consumer Marketing 36, no. 5 (2019): 551–64. http://dx.doi.org/10.1108/jcm-08-2017-2325.

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Purpose This study aims to uncover in-depth examples of how emergent media affects parents’ views and socialization efforts. The study examines these views and efforts in the context of violent commercials. Design/methodology/approach The authors collected data for this paper using two studies. In Study 1, they collected data from the internet. Comments related to “violent ads” or “violent commercials” were collated and analyzed. For Study 2, they conducted in-depth interviews with mothers on their views on parental mediation and impact of media on their children. Findings The internet data he

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Aashi, Mehta. "Internet advertising and its popularity." International Journal for Research Publication and seminar 13, no. 4 (2022): 8. https://doi.org/10.5281/zenodo.6885400.

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<strong>1. Introduction</strong> Due to the rapid expansion of the Internet, online advertising has evolved into one of the essential advertising mediums. The Internet is a virtual environment where customers connect with many advertisements. Advertisers may use the Internet to maintain and improve relationships with customers worldwide, representing a great new approach for businesses to engage with new and existing audiences in a very integrated way. The one-to-many or many-to-many paradigm of online advertising can be used. Online advertising has the advantage of being interactive when comp

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ARKHYPOVA, Tetiana, and Nataliya AVRAMENKO. "INTERNET ADVERTISING AS A TOOL FOR DIGITAL MARKETING OF THE ENTERPRISE." Herald of Khmelnytskyi National University. Economic sciences 318, no. 3 (2023): 63–67. http://dx.doi.org/10.31891/2307-5740-2023-318-3-9.

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The article reveals the peculiarities of using Internet advertising as a tool of digital marketing of the enterprise from a practical point of view. It is defined that Internet advertising is advertising that is placed on the Internet, especially on recommended and popular websites, with the purpose of presenting products on the Internet to a wide audience. The following types of Internet advertising are characterized: social media advertising (works best for businesses that are active on social media and have a large following), paid search advertising (allows businesses to attract the attent

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Fullerton, Jami, and Tom Weir. "Perceptions of Advertising in the Newly Independent States: Kazakhstan Students' Beliefs about Advertising." Journal of Advertising Education 6, no. 1 (2002): 45–53. http://dx.doi.org/10.1177/109804820200600108.

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Wee-Ming Lau, László Józsa, Yoong-Wai Chan, Yee-Ling Fong, Hiram Ting, and Kim-Lim Tan. "Beliefs and Attitude towards Political Advertising During Malaysia's GE14 Political Tsunami." International Journal of Business and Society 21, no. 1 (2021): 285–99. http://dx.doi.org/10.33736/ijbs.3252.2020.

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The recent General Election in Malaysia has seen the opposition alliance form the government for the first time in its history. The tsunami that changed the country's political landscape has largely been attributed to the participation of young voters and the effect of political advertising transmitted through social media. Drawing upon the theory of reasoned action, the study tests the scale of beliefs about political advertising in relation to attitude towards political advertising among young voters. While the first phase of the study validated the belief components, the second phase tested

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Idemudia, Efosa. "A Comprehensive Summary Review of Internet Advertising and Online Market Places that Provides Detailed Insights and Understanding On What Information Systems Discipline is About." International Journal of Technology Diffusion 5, no. 1 (2014): 56–72. http://dx.doi.org/10.4018/ijtd.2014010105.

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To the best of our knowledge there has been no study that has published a literature review of Internet advertising, online market places, and social e-commerce in the Information System discipline journals. Publishing such articles relating to literature reviews of online market places and Internet advertising is extremely important and essential for the following reasons: (1) to provide insights and understanding to social media and online firms on strategies that can be implemented to improve Internet revenues and click-through rates, (2) provide a comprehensive analysis of some of the most

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Ramaprasad, Jyotika. "South Asian Students' Beliefs about and Attitude toward Advertising." Journal of Current Issues & Research in Advertising 23, no. 1 (2001): 55–70. http://dx.doi.org/10.1080/10641734.2001.10505114.

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Magee, Robert G. "Environmental worldview beliefs and CSR advertising." Social Responsibility Journal 15, no. 3 (2019): 379–94. http://dx.doi.org/10.1108/srj-11-2017-0229.

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Purpose This paper aims to show how environment-related worldview beliefs, in addition to specific persuasion knowledge, can influence how a consumer responds to ads about corporate social responsibility (CSR) projects. Design/methodology/approach Two experiments manipulated ad copy and consumers’ persuasion knowledge to examine the effects of consumers’ environmental worldview beliefs on their judgments of a firm’s CSR reforestation project. Findings When an ad presented ambiguous information, both consumers’ persuasion knowledge and their environmental worldview influenced the attribution of

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Rufaro, Chipo Phiri, Meh Nge Deris, and Suzanne Ayonghe Lum. "The impact of English-Shona translation of adverts on consumer attitudes in Zimbabwe." GPH-International Journal of Educational Research 7, no. 12 (2024): 15–31. https://doi.org/10.5281/zenodo.14566512.

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Abstract This study aims to explore and investigate translation procedures and how linguistic and cultural adaptation affects communication and marketing outcomes on consumer attitudes and behaviors in Zimbabwe. To answer pertinent questions, the study adopted a mixed-method research design, combining qualitative corpus analysis and quantitative data from questionnaires. Two different questionnaires were administered to different groups, and English-to-Shona translated adverts were collected. The study made use of participant observation and responses from both company representatives and cons

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Mensa, Marta, and Verónica Bittner. "Portraits of Women: Mexican and Chilean Stereotypes in Digital Advertising." Communication & Society 33, no. 1 (2020): 63–78. http://dx.doi.org/10.15581/003.33.35341.

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By 2020, brands will invest half of their marketing budget on Internet advertising. The Internet has effective potential in advertising, and it can mold stereotypical roles for future generations of consumers. Social norms and beliefs towards respect and gender equality can be reinforced through digital advertising. This study compares empirical evidence of how women are portrayed in digital advertising on Facebook from Mexico and Chile. Samples were compiled by selecting forty fan pages with the most followers –20 from Mexico and 20 from Chile. 1600 posts were examined by quantitative content

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Bilić, Paško, and Jaka Primorac. "The Digital Advertising Gap and the Online News Industry in Croatia." Medijske studije 9, no. 18 (2019): 62–79. http://dx.doi.org/10.20901/ms.9.18.4.

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Internet advertising brought about many changes in communication production, distribution, and consumption. By using critical political economy of communication as the mainstay of our approach, we provide supporting evidence of the ambiguous influence of data-driven advertising dynamic on the news industry and audience habits. We look at what we define as the digital advertising gap, or the difference between the size of the internet advertising market and the total income of digital news’ firms. Digital intermediaries such as Google and Facebook are the final destinations for the majority of

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Brinson, Nancy H., and Steven Holiday. "Understanding the influence of perceived susceptibility to addressable TV advertising targeting children on parents’ purchase intentions." Young Consumers 22, no. 2 (2021): 219–36. http://dx.doi.org/10.1108/yc-09-2020-1209.

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Purpose Addressable television is an interactive medium that blends online data personalization with traditional TV content to better address individual consumers and improve advertising outcomes. Drawing on the persuasion knowledge model (PKM) and the influence of presumed influence (IPI), this paper aims to examine parents’ beliefs about the nature and persuasive intent of addressable TV advertising targeting their children, and the intervening influence those beliefs have on the parents’ intentions to purchase the advertised products. Design/methodology/approach The study used an online sur

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Gratale, Stefanie K., Erin K. Maloney, Angeline Sangalang, and Joseph N. Cappella. "Influence of Natural American Spirit advertising on current and former smokers’ perceptions and intentions." Tobacco Control 27, no. 5 (2017): 498–504. http://dx.doi.org/10.1136/tobaccocontrol-2017-053881.

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ObjectiveThis study sought to demonstrate causal effects of exposure to Natural American Spirit (NAS) advertising content on misinformed beliefs of current and former smokers, and to empirically establish these beliefs as a mechanism driving intentions to use NAS.MethodsOur study employed a randomised experimental design with 1128 adult daily, intermittent and former smokers. We compared participants who were exposed to NAS advertisements or claims made in the advertisements with those in a no-message control group to test the effects of NAS advertising content on inaccurate beliefs about NAS

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Rus-Arias, Enrique, Pedro R. Palos-Sanchez, and Ana Reyes-Menendez. "The Influence of Sociological Variables on Users’ Feelings about Programmatic Advertising and the Use of Ad-Blockers." Informatics 8, no. 1 (2021): 5. http://dx.doi.org/10.3390/informatics8010005.

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The evolution of digital advertising, which is aimed at a mass audience, to programmatic advertising, which is aimed at individual users depending on their profile, has raised concerns about the use of personal data and invasion of user privacy on the Internet. Concerned users install ad-blockers that prevent users from seeing ads and this has resulted in many companies using anti-ad-blockers. This study investigates the sociological variables that make users feel that advertising is annoying and then decide to use ad-blockers to avoid it. Our results provide useful information for companies t

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Ilyashenko, Svetlana B., and Olga A. Mityaeva. "CHANGES IN GOVERNMENT REGULATION OF THE INTERNET ADVERTISING MARKET." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 2/2, no. 143 (2024): 140–47. http://dx.doi.org/10.36871/ek.up.p.r.2024.02.02.015.

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The article is devoted to the study of the features and changes in state regulation of the online advertising market in Russia. In particular, the amendments and additions made to the Federal Law of March 13.03.2006, № 38-FZ “On Advertising” are being updated, providing for a clear identification of online advertising and related obligations that are imposed on market participants. The positive dynamics of changes are emphasized and the transitional stage on the path to the formation of a transparent online advertising market is highlighted. The impact of changes in legislation on online adver

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Kostynets, Iuliia, and Bogdan Kolesnyk. "SOCIAL NETWORKS AS TOOLS OF MARKETING COMMUNICATIONS IN THE DIGITAL ENVIRONMENT." Actual Problems of Economics 1, no. 223 (2020): 102–8. http://dx.doi.org/10.32752/1993-6788-2020-1-223-102-108.

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The article is devoted to the study of the use of social networks as a tool of marketing communications, in particular, the use of Facebook for marketing purposes. Trends in the development of advertising on the Internet, social networks, search engines and types of Internet advertising, marketing communications on the Internet and modern methods of marketing research are analyzed. In today's world, the issues of mass communication in the digital environment are becoming extremely important. This is a large system of specific communicative activities. In this regard, the systematization of inf

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Thorens, Gabriel, Yasser Khazaal, Joël Billieux, Martial Van der Linden, and Daniele Zullino. "Swiss Psychiatrists’ Beliefs and Attitudes About Internet Addiction." Psychiatric Quarterly 80, no. 2 (2009): 117–23. http://dx.doi.org/10.1007/s11126-009-9098-2.

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Liman, Vitaly, and Olena Polova. "FEATURES OF INTERNET ADVERTISING OF HOTEL BUSINESS ENTERPRISES IN THE UKRAINIAN INTERNET SEGMENT." "EСONOMY. FINANСES. MANAGEMENT: Topical issues of science and practical activity", no. 4(66) (December 30, 2024): 133–50. http://dx.doi.org/10.37128/2411-4413-2023-4-9.

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The article analyzes the use of the main types of Internet advertising by hotel business enterprises. The peculiarities of the use by hotel business entities in the Ukrainian Internet segment of such types of Internet advertising as search optimization of the hotel website, «Google My Business» service, contextual advertising, partnership with online reservation services, advertising in social networks are given. Basic requirements for the website of the hotel enterprise are generalized. Such indicators of ease of use of the site as easy availability of basic information, cross-browser compati

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Amruta, S. S., and S. Charulatha. "Influence of Online Advertising in Formation of Attitudes – A Study with Reference to Indian Consumers." Recent Trends in Androids and IOS Applications 5, no. 2 (2023): 1–8. https://doi.org/10.5281/zenodo.7845327.

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<em>For a long time, scholars have been exploring the efficacy of different advertising mediums. Studies have found that consumer attitude towards advertisements has a direct correlation to its effectiveness. These attitudes are shaped by the individual's beliefs about online advertising and can be estimated using various dimensions of those beliefs. This leads to the concept of advertising value, which functions as a go-between for predicting attitudes. The advertising value model proposed by Ducoffe [11] has been tested in this paper for Indian online advertising. A structured questionna

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