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Wang, Yu-Jou. "Evaluation of on-the-job training for frontline employees at XYZ Beverage Chain Store in Taiwan." Online version, 2009. http://www.uwstout.edu/lib/thesis/2009/2009wangy.pdf.
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JUNIOR, PAULO MENDES DE OLIVEIRA. "IMPACT OF DEMAND FORECASTING INACCURACY ON THE SUPPLY CHAIN: A CASE STUDY IN THE BEVERAGE INDUSTRY." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2004. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=5882@1.
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Esta dissertação teve como objetivo desenvolver uma metodologia e
aplicá-la em uma indústria de bebidas, a fim de mensurar o impacto da
imprecisão da previsão de demanda nos processos logísticos de gestão de
estoque, distribuição física e vendas, demonstrando a importância que a
previsão possui no planejamento e na execução dos processos logísticos.
Para atingir os objetivos propostos acima, foi realizada uma breve revisão
conceitual dos principais métodos de previsão de demanda e de cada um dos
três processos logísticos em estudo. Em seguida, foram detalhadas as etapas da
metodologia e aplicadas aos dados de 3 depósitos da empresa analisada. Como
desdobramento da aplicação da metodologia, foram identificadas oportunidades
de melhoria e elaboradas propostas de mudanças para o processo de previsão
atual.
A aplicação da metodologia e a implementação das alterações propostas
permitiu à empresa aumentar o nível de precisão da previsão de demanda de
todos os principais SKUs e melhorar a comunicação entre todos os elos da
cadeia de valor. Com esta maior precisão da previsão de demanda será possível
melhorar a alocação dos recursos físicos e humanos, reduzir os custos
operacionais e atingir os requisitos de nível de serviço requeridos pelos clientes.This thesis has the objective of developing and applying a methodology to measure the impact of demand forecast inaccuracy in the supply chain of a beverage industry, specifically in the inventory management, physical distribution and sales processes. The purpose is to create an awareness of the importance of forecasting area in the logistics planning and execution activities. To achieve these goals, a conceptual review of the major demand forecasting methods and of the three logistics processes under analysis has been made. After that, a methodology was defined and applied to three different warehouse data sets of the company analyzed. As a result of the methodology application, some opportunities for process improvement were identified and some changes were proposed for the current demand forecasting process. The results of methodology application and proposed actions implementation allowed the company to increase the demand forecasting accuracy for the major SKUs and to improve communication among the different links of the supply chain. Based on more accurate forecasts, the company will be able to better allocate physical and human resources, reduce operational costs and achieve the required customer service level.
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Cooke, Jamie S. "Industry analysis to guide the asset strategy of the human nutrition and health premix business of Company XYZ." Thesis, Kansas State University, 2017. http://hdl.handle.net/2097/35401.
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Master of AgribusinessDepartment of Agricultural Economics
Aleksan Shanoyan
Company XYZ is a global manufacturer of human nutrition & health (HNH) premixes. They operate globally through 14 manufacturing sites. HNH premix North America manages a network of three production facilities plus several warehouses on the east and west coasts of the United States. The purpose of this thesis is to provide insights for informing the asset strategy for the human nutrition and health premix business of Company XYZ focusing on the analysis of competitive forces and market drivers for the herbs and botanicals segment. Specifically the thesis aims to achieve the following three objectives: 1) identify potential supply chain bottlenecks and capacity constraints by mapping out the supply chain and examining the production flow, the installed capacity, and current asset strategy; 2) identify key market drivers and related industry trends by assessing the competitive forces and change forces affecting the industry growth rate; 3) present synthesis of strategic issues and strategy recommendation for asset allocation strategy. The analysis involves examination of the supply chain logistical flows for raw materials used in current production of blends and premixes as well as the supply chain for herbs and botanicals. It also includes the assessment of current production capacity by providing a detailed overview of production facilities, blending equipment, production lines and geographical coverage. The aim is to assess the existing procurement capabilities and to identify potential bottlenecks that may constrain the supply chain flow as the demand for HNH premixes grow. The industry analysis was undertaken to better understand the outlook for the premix industry and the factors driving and impeding the growth in the herbs and botanicals sector. The current premix competitive environment was evaluated for the food & beverage as well as dietary supplement sectors. In addition to calculating the industry’s concentration and Herfindahl-Hirschman index (HHI), Porter’s Five Forces framework was used to analyze the intensity of competitive forces in the industry and the attractiveness of the HNH premix industry as the demand for premixes in that segment continues its growth trajectory. The qualitative assessment of the industry structure and competitive forces was conducted using data from interviews with experts designed and conducted in the fall of 2016. The results indicate that the current asset footprint, procurement base, and supply chain capabilities of Company XYZ will allow it to position itself as a leading supplier for the growing HNH nutrition segment. In addition, the results indicate that given the high-value low-volume nature of herbs and botanical blends there are no significant strategic advantages to be gained from changes in geographic asset footprint. However, these results do not account for actual production costs and overheads at each location since the analysis did not include a financial assessment. The results from the analysis of socio-economic trends illustrate that moving forward the companies in the dietary supplement sector focused on applications that support brain and cognitive functioning will account for the largest increase in demand for herbs and botanical blends. It was recognized that Company XYZ currently finds itself in a “red ocean” where it competes over market share in a slow-growth and highly competitive industry. Two potential strategies that will help transition a company into a “blue ocean” – a high growth and low-rivalry environment involve: i) taking over customers’ in-house blending activities by offering a better value proposition through Company XYZ’s economies of scale, superior quality standards, and blending capabilities; and ii) enhancing diversification into the herbs and botanicals segment of the HNH premix industry focusing on brain health applications.
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Chen, Lingxin, and Jiahong Xu. "Optimization of soft beverage inventory managementin practice for SMEs : A case study of JN Ltd. In China." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-27350.
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Introduction: Nowadays beverage companies must focus on maintaining healthy finishedgoods inventory stocks in order to be able to decrease inventory costs, meet customerrequirements and to obtain competitive advantage. However many beverage SMEdon’t have an accurate planning and forecasting to manufacturing inventories. Thereforethey often face the problem of optimization in inventory management due to several differentreasons. As a result, company loses its competitiveness. Thus, there is a need tocoordinate Inventory activities of beverage SMEs to improve inventories’ planning. The purpose of this study is to analyze how inventory management is organized in a small Chinese beverage company. Frame of reference: This research is based on the theoretical framework relates with InventoryManagement (IM) and Retailer-managed inventory (RMI), vendor-managed inventory(VMI) and Collaborative Planning, Forecasting and Replenishment (CPFR).Empirical Data were collected through personal interviews and organization documents. Methodology: The research strategy for this paper is a single case study. This strategy allows investigating topic in its real life context. The inductive approach is used for this research based on qualitative data. The major source of data collection was semi-structured interviews and the company's documents. For analyzing data categorization approach was applied. Conclusion: The study found that inventory management theories presented in scientificliteratures are used in practice. To achieve better inventory management for beverageSMEs, the authors summarize four importance parameters based on literatures and findings.The authors also provide some suggestions based on the importance parameters inthe conclusion to optimize the case company’s inventory management.
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Daccarett-Garcia, Jorge Y. "Modeling the environmental impact of demand variability upon supply chains in the beverage industry /." Online version of thesis, 2009. http://hdl.handle.net/1850/10629.
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Cooke, Yolande Frances. "Upgrading in global value chains : branded beverages from small island developing states." Thesis, University of Manchester, 2006. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.629640.
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The purpose of the research is to evaluate industrial upgrading by own-brand beverage firms in the Caribbean. The work analyses how and why the beverage firms have upgraded, compares this with the relevant literature on global value chain (GVC) upgrading and makes policy suggestions. The thesis uses the GVC framework as the lens for understanding process, product and functional upgrading. The work studies nineteen beverage firms located in Barbados, Jamaica and Trinidad and Tobago. Interviews and documentation were the methods used to abstract information from the beverage firms, other firms in the chains and industry informants. The research finds that the GVC framework helps to identify specific drivers of upgrading including naturally occurring and man-made rents. Further, the work extends the empirical literature by discussing different steps within each type of upgrading rather than a trajectory between the types of upgrading, governance patterns based on type of firm ownership and, importantly, how own-brand manufacturers upgrade horizontally by moving production to Developed Countries. Finally, the work makes the contribution that without public-private intervention, upgrading can have damaging consequences on the developing economy.
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Martins, de Sá Marcelo. "Do gerenciamento de riscos à resiliência em cadeias de suprimentos." reponame:Repositório Institucional do FGV, 2017. http://hdl.handle.net/10438/18408.
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A crise hídrica é apontada em levantamentos globais realizados na última década como um risco com alto potencial de severidade (WEF, 2007, 2016), considerado o desastre natural que mais causa mortes em todos os países (BELOW; GROVER-KOPEC; DILLEY, 2007) e provoca forte impacto no fornecimento de alimentos, acarretando em prejuízos para saúde, educação, força produtiva e economia das regiões afetadas. Esta tese encontrou na crise hídrica ocorrida na Região Sudeste brasileira nos anos de 2013 a 2015, em especial no Estado de São Paulo, uma oportunidade única de estudar a ocorrência de um fenômeno com características de início lento, explorar a maneira como foi percebida por gestores, bem como as decisões consideradas para Gerenciamento de Riscos e Resiliência em Cadeias de Suprimentos. O objetivo principal desta tese foi investigar o desenvolvimento de capacidades de resiliência em cadeias de suprimentos em um contexto de desastre natural. Para explorar este contexto traz a seguinte questão de pesquisa: como as empresas desenvolvem capacidades de resiliência em cadeia de suprimentos frente a um desastre natural? Esta tese possui natureza qualitativa, por meio da utilização de estudos de casos em duas cadeias de suprimentos relacionadas ao setor de alimentos e bebidas (oriundas das commodities cana-de-açúcar e laranja) como unidades de análise. Os resultados apontam a percepção ao risco como responsável pelo desenvolvimento das capacidades de flexibilidade, colaboração, visibilidade e velocidade. Após a percepção ao risco, os respondentes investiram fortemente em tecnologias para enfrentar os fenômenos climáticos a que estão expostos, evidenciando capacidade de visibilidade sobre o evento, principalmente por meio de compartilhamento de informações úteis entre os elos da cadeia para enfrentamento da crise. Outro resultado indica que a velocidade e a colaboração são necessárias nas fases de resposta e recuperação para alcançar resiliência. No entanto, a presente pesquisa mostrou que estas capacidades não estão presentes em todas as empresas de acordo com os casos estudados e que as cadeias buscam caminhos diferentes para tentarem alcançar a resiliência necessária para normalização ou aprimoramento de seus processos. Conclui-se que a cadeias estudadas não desenvolveram resiliência para enfrentar futuras crises hídricas em todos os elos. As contribuições teóricas desta tese residem em três pontos: o primeiro, a análise das capacidades de resiliência de forma conjunta (como um “conjunto de recursos”), considerando o contexto das fases de uma ruptura de início de lento. Segundo, são raros os estudos com evidências empíricas do ambiente de crise ou pré-ruptura em cadeias de suprimentos que analisem em profundidade as fases de resposta e recuperação, especialmente por desastres naturais com início lento. Terceiro, a análise deste fenômeno além das díades (fornecedores-compradores) pode ser considerada contribuição empírica-teórica para disciplina de cadeia de suprimentos. A partir deste conhecimento é possível adotar estratégias de preparação, tais como aumento de flexibilidade e redundância, investimentos em sistemas integrados de comunicação entre os elos da cadeia para aumentar a visibilidade e velocidade de resposta, entre outras ações que envolvam as capacidades de resiliência estudadas. São necessárias novas ações voltadas para o agronegócio que visem ampliação dos protocolos agroambientais existentes, além de novas pesquisas, compartilhamento de resultados, estudos de casos e ensino nas universidades e debates, para manter o nível adequado de percepção ao risco e foco voltado para recuperação de áreas de preservação e relevantes para melhor gerenciamento dos recursos hídricos.
The water crisis is pointed out in global surveys carried out in last decade as a risk with high severity potential (WEF, 2007, 2016), considered the natural disaster that causes most deaths in all countries (BELOW; GROVER-KOPEC; DILLEY, 2007), and has a strong impact on food supply, resulting in damages for health, education, labor and economy of the affected regions. This thesis has found a unique opportunity to study the occurrence of a phenomenon with slow on-set characteristics, to explore the way in which it was perceived by managers, as well as the decisions that were considered for Risk and Resilience in Supply Chain Management. The main objective of this thesis was to investigate the development of supply chain resilience capabilities in a natural disaster context. To explore this context has the following research question: how do firms develop resilience supply chain capabilities when face a natural disaster? This thesis had a qualitative approach, through multiple case studies and the unit of analysis was the food and beverage supply chains (sugar cane and orange commodities). The results point to risk perception as responsible for the development of flexibility, collaboration, visibility and velocity capabilities. After risk perception, the respondents invested heavily in technologies to face the climate change phenomena to which they are exposed, evidencing the visibility capability on the event, mainly through sharing of useful information between the links of the supply chain members who faced the crisis. Another result indicates that velocity and collaboration are necessary in the response and recovery phases to achieve resilience. However, the present research showed that these capabilities are not present in all firms according to the cases studied. Both supply chains seek different paths to try to achieve the resilience necessary for normalization or improvement of their processes. It is concluded that the supply chains studied did not develop resilience to face future water crises in all links. The theoretical contributions of this thesis reside in three points: the first, the analysis of resilience capacities in the same study (as a “bundle of resources”), considering the context of the phases of a disruption with slow on-set characteristics. Second, studies with empirical evidence of the crisis environment or pre-rupture in supply chains that analyze in depth the response and recovery phases, especially for natural disasters with slow on-set, are rare. Third, the analysis of this phenomenon beyond dyads (suppliers-buyers) can be considered empiricaltheoretical contribution to supply chain discipline. From this knowledge, it is possible to adopt preparation strategies, such as increased flexibility and redundancy, investments in integrated communication systems between supply chain links to increase visibility and velocity of response, among other actions that involve the resilience capabilities studied. New agribusiness actions are needed to expand the existing agrienvironmental protocols, as well as new research, information sharing and debates, to maintain the adequate level of risk perception and focus on the recovery and conservation of relevant areas to improve water resources management.
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Lima, Daniel Carneiro de. "Analysis of market forces and state in the formation of reverse chains of steel containers for beverages and lubricating oil in the textile industry." Universidade Federal do CearÃ, 2007. http://www.teses.ufc.br/tde_busca/arquivo.php?codArquivo=3647.
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nÃo hÃThis study analyzes the market and governmental forces informing the recycling policies of companies in the beverage can industry and the textile lubricant industry in CearÃ. The two industries were chosen for a comparative study of environmental strategies due to differences in the specific environmental regulation to which they are subjected. Companies in these sectors are adopting more responsible environmental protection policies as part of their national and international competitive strategies, since consumers and investors are increasingly recognizing the relation between industrial performance and environmental quality. Likewise, regulation is grower stricter regarding accountability for environmental damage. The main stakeholder influences affecting company policy-making were analyzed qualitatively using the model of institutional pressures proposed by Delmas (2004), according to which companies respond to the demands of the market, regulation and other stakeholders in order to increase their competitive advantage. The companies were also analyzed with regard to their environmental strategies and their understanding of and reaction to external pressures in view of their history of environmental performance, competitive position and organizational structure. The findings for the two industries compared in the study were organized according the model of institutional pressures, relating adopted environmental practices to external pressures and company profile. Environmental practices were evaluated with the help of indicators reflecting the quality of environmental management and its insertion into the overall business system, including general management, human resources, purchasing department, legal department, production, operation and marketing. The market â informed by international environmental standards â was found to be the strongest influence on company recycling policies in the beverage can industry. In the case of textile lubricants, these policies were most often determined by the international market and national regulations.
O trabalho apresenta uma anÃlise das forÃas de mercados e de Estado que agem sobre a formaÃÃo das cadeias reversas das embalagens de aÃo para bebidas e do Ãleo lubrificante utilizado pela indÃstria tÃxtil. A escolha desses dois setores teve como objetivo a realizaÃÃo de um estudo comparativo da conduta ambiental e estratÃgica das empresas cearenses em um ambiente onde ocorre regulamentaÃÃo especÃfica, como à o caso do Ãleo lubrificante, e onde nÃo existe uma regulamentaÃÃo especÃfica, que caracteriza a cadeia das embalagens de aÃo para bebida. Destaca-se tambÃm o fato de as empresas desses setores adotarem a proteÃÃo ambiental como parte de suas estratÃgias competitivas nacionais e internacionais, pois, tanto os consumidores como os investidores, estÃo comeÃando a ver com maior clareza as relaÃÃes entre o desempenho comercial e a qualidade ambiental. AlÃm das exigÃncias dos clientes, ressalta-se o fato de as legislaÃÃes terem se tornado mais rigorosas quanto à responsabilidade por danos ambientais. Mediante de uma anÃlise qualitativa, foram avaliadas as principais influÃncias exercidas pelas partes interessadas, segundo o Modelo das PressÃes Institucionais, proposto por Delmas (2004). Com base neste modelo, a empresa responde Ãs exigÃncias dos mercados, da legislaÃÃo e das demais partes interessadas, com o objetivo de obter vantagem competitiva, alÃm de se averiguar o comportamento ambiental das empresas diante da posiÃÃo estratÃgica que ocupam e a maneira como essas percebem e reagem Ãs pressÃes em funÃÃo de fatores especÃficos, tais como: o histÃrico de desempenho ambiental, a posiÃÃo competitiva das empresas-matrizes e a estrutura organizacional das organizaÃÃes. As tÃxteis e as integrantes da cadeia das embalagens de aÃo para bebida no Cearà tiveram os seus resultados organizados segundo o modelo das pressÃes institucionais, que relaciona a adoÃÃo de prÃticas ambientais em relaÃÃo Ãs pressÃes sofridas e de acordo com as caracterÃsticas das empresas. Avaliou-se tambÃm a conduta ambiental mediante de um conjunto de indicadores que refletem a qualidade do gerenciamento ambiental ao longo do sistema de negÃcios, incluindo administraÃÃo geral, recursos humanos, compras, jurÃdico, produÃÃo e operaÃÃo e marketing. A pesquisa constatou que, no setor das embalagens de aÃo para bebidas, o mercado, influenciado por padrÃes internacionais de conduta ambiental, à o que exerce maior influÃncia sobre as empresas para a formaÃÃo da cadeia reversa. Jà na cadeia reversa do Ãleo lubrificante na indÃstria tÃxtil, constatou-se que os mercados internacionais e a legislaÃÃo nacional sÃo os que exercem maiores influÃncias para a formaÃÃo dessas cadeias reversas.
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Novie, Alexander G. "Street Level Food Networks: Understanding Ethnic Food Cart Supply Chains in Eastern Portland, OR." PDXScholar, 2014. https://pdxscholar.library.pdx.edu/open_access_etds/2084.
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Portland, OR, is the site of a unique urban food cart phenomenon that provides opportunities for small business ownership and access points for culturally specific food for the city's foreign-born and minority populations. Known as a "foodie haven," Portland also has an active sustainable food movement with engaged citizens and support from city and regional policies aimed at significantly increasing the consumption of local food. To date, there have been no in-depth studies on the sourcing habits of Portland food cart owners and whether or not these street-level actors are involved in the area's local alternative food movements (AFNs). The current understanding of the Portland food cart phenomenon is based on studies that have focused on carts and pods located in the central business district and "inner-ring" areas of the city. Areas beyond these locations (defined as Eastern Portland) are currently home to the majority of the city's growing foreign-born and minority populations. This thesis uses a situational analysis framework to explore the food supply practices of ethnic food cart owners operating in Eastern Portland cart pods. I investigate the feasibility of purchasing locally grown ingredients for use in ethnic cuisines and the degree to which cart owners incorporate the region's prevailing locavore ethics into their everyday culinary practices. Findings from this inquiry suggest that ethnic cart owners in Eastern Portland have a range of habitus, or personal dispositions and embodied knowledge, that is reflected in how they perceive the benefits of and barriers to "buying local" and the extent (if any) that they engage with AFNs in the Portland area. I assert that ethnic food cart owners in Eastern Portland are performing multiple community roles by providing access points for culturally specific cuisines for their particular ethnic groups, while also offering exotic experiences to other residents and tourists alike. I discuss variations within the food cart phenomenon itself by highlighting the differences in design, amenities, types of access, and neighborhood customer bases of cart pods located in Eastern Portland. Finally, I discuss future research directions for understanding the dynamics of food supply chains in small-scale, direct-to-vendor relationships and the implications for local and regional food sustainability policy goals.
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Lichtenberg, Alex Leon. "A Historical Review of Five of the Top Fast Food Restaurant Chains to Determine the Secrets of Their Success." Scholarship @ Claremont, 2012. http://scholarship.claremont.edu/cmc_theses/361.
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The primary goal of this paper is to critically examine five of the top nine US fast food chains to look at their history and to determine what factors have lead to their massive success. The companies that will be analyzed include: McDonald's, Taco Bell, Kentucky Fried Chicken, Domino's Pizza, and Subway. Similarities and differences of these companies are compared and contrasted throughout the paper and clearly demonstrate how each company has managed to capture and maintain major market share in their respective food categories. Areas that are examined range from product quality to to business models to consumer psychology. A review of these companies reveals that there are specific success factors for each, and one overarching factor for all. Specific factors include, but are not limited to marketing technique, organizational structure and overall business concept. The one factor that seems critical to all is entering the market with an innovative and unique concept.
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Heed, Anton. "Egtvedflickans bärmölska : Om bryggprocessen för fermenterade blanddrycker under sydskandinavisk äldre bronsålder." Thesis, Linnéuniversitetet, Institutionen för kulturvetenskaper (KV), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-100153.
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Egtvedflickans bärmölska – om bryggprocessen för fermenterade blanddrycker under sydskandinavisk äldre bronsålder. The Braggot of the Egtved Girl- the brewing process of Early Bronze Age mixed fermented beverages in South Scandinavia. Abstract The residues of an alcoholic drink containing honey, wheat, myrica gale and berries in the oak log coffin of the Egtved barrow from the Early Bronze Age in Denmark is an example of prehistoric European mixed fermented beverages. Drawing analog inference from archaeological, historic and ethnographic sources by method of Chaine Operatoire this thesis constructs a schematic model of the brewing process of this drink and classify it as an ancient braggot. Keywords: Chaine Operatoire, ancient beer, analogy, mead, nordic grog, boiling stones.
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Tung, Ai-Hsuan, and 董艾宣. "Investigating the Key Success Factors for Chain Beverage Franchise." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/pzw8g9.
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碩士朝陽科技大學
行銷與流通管理系
107
Under the global competition, the political and economic environment has changed greatly, the more recessinary economy is the more hard Taiwanese are working to start a business, which has led to the rapid growth of the domestic franchise industry in recent years. In the study of the establishment of the franchise chain tea evaluation scale, the literature is integrated to establish indicators suitable for joining the chain tea evaluation scale, then collect expert interviews, and use AHP analysis to confirm the weight value and Complete this form, and finally provide the relevant chain headquarters or affiliated tea drinkers as a reference. The results of the study show that the first level has three major aspects: “joining motivation”, “joining success factor” and “Entrepreneurial Motivation”. Among them, “joining motivation” (0.693) has the highest weight, followed by “joining success factor” (0.233) and "Entrepreneurial Motivation" (0.074). The top three weights of the 10 indicators in the second layer are the indicators in the three major facets. The "entity resources" (0.711) rank first, followed by "profitability" (0.617) and "self-realization" (0.725). According to the research results, the following suggestions are proposed for the franchisees as practical applications: 1. When considering whether to join the entrepreneurship, you can refer to the relevant entrepreneurial assessment scale on the Internet to understand the self-conditions and then further consider whether it is appropriate to join this system. 2. Before entering the chain system, the multi-party understands the business model of the industry, and can participate in the franchise exhibition or directly interview with interested franchise headquarters to understand whether its practice is in line with its own ideas and concepts. Care about your profitability. Key words: Chain Beverage Franchise, Key Success Factor（KSF）, Analytical Hierarchy Process (AHP)
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Lin, Wan-Yu, and 林婉鈺. "The International Strategy of Taiwanese Chain Beverage Stores-Chatime." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/39025251741092119607.
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碩士亞洲大學
經營管理學系碩士在職專班
105
With the progression in economics, a large number of local tea store owners in Taiwan have started to build up their own brand names as beverage chain companies. Due to the domestic market in Taiwan is small, it has became a trend to expand business into the international market. In recent years, Taiwan's government has been promoting traditional Taiwanese foods overseas, tea beverages is one of them and the consumption is gradually growing. Some beverage chain companies in Taiwan have started to set up management of their franchises overseas, in the hopes of increasing their chances to expand successfully into the international markets. For example: Chatime, Gong Cha, Coco and Sharetea. Under globalization, the competitive environment in the beverage industry has changed drastically. In order to develop successfully in the international market, resembling the market entry strategy is the key facor while maintaining a profitable performance. There are a lot of the international strategies for different cases in every situation. Therefore, this case study which selected is a local chain company and is listed as OTC enterprises. This enterprise should have a large business in international market already, its international strategies are also more observable. A sufficient amount of applicable information for this research is expected. This research is looking forward to being the benchmark for other Taiwan beverage chain companies, which have been considering the expansion in the international markets of Europe and the U.S. in the future. In this case, "Chatime" is selected for study which is under La Kaffa International Company Limited.
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Ho, Kun-lung, and 何昆龍. "The Study of the Key Successful Factors of the Chain Tea Beverage." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/85035376097121236738.
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碩士國立成功大學
高階管理碩士在職專班
95
In past decade years, national income and life quality is raising up in Taiwan, according to market elimination naturally, we find that cold tea industry has already exited in our daily life; survival stores can enlarge their market share by type of chain stores, and such chain stores have different features on business model. At present, tea chain store faces intensive competition in Taiwan, therefore, this research motivation is to probe into the key success factors of tea chain stores; however, it’s quite difficult to control key success factor (KSF) of business model, the research would try to extract KSF, analyzing Analytical Hierarchy Process(AHP). The survey target is tea chain store at Tainan area. As for drink chain store, the key success factors of commonness include expansion strategy, media strategy, product sales analysis, and store decoration design, but it’s slightly different way for direct chain store industry in KSF, direct store’s strategy should emphasis on store organization and human resource application, steady financial condition and brand development strategy; while franchise store should view product sales analysis, advertisement, promotion, and media application as the main strategies. The key point is, no matter direct or franchise chain store should pay much more attention to their commonness and their key success factors, to enhance the competition.
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YEN, TZU-YI, and 顏滋儀. "Studying Employee Turnover Intention in the Chain Beverage Industry in Tainan, Taiwan." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/es6zdv.
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碩士南臺科技大學
餐旅管理系
106
The franchised beverage industry is a labor-intensive service industry in Taiwan. In addition to focusing on the uniqueness of beverages, this industry focuses on the of service details and human resource management. This study aims to examine relationships among the employee’s work commitment, job satisfaction, organizational commitment, and intention to quit in the local industry. Through convenience sampling, employees from pre-identified franchised beverage stores in the Tainan District were administered via paper-based questionnaires. A total of 320 valid responses (85%) were collected for further descriptive statistical analysis and structural equation modeling to test the hypotheses proposed in the research framework. The study findings suggest that work commitment has significantly positive effects on both job satisfaction and organizational commitment, and that job satisfaction has a significantly positive impact on organizational commitment whereas organizational commitment has a significantly negative impact on the intention to quit. Finally, based on the research results, the author provides practical recommendations to both employees and owners in the local industry for future business operations. Keywords：franchised beverage industry, work commitment, job satisfaction, organizational commitment, intention to quit.
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Lu, Chao-man, and 呂昭滿. "A Study on Competitive Dynamics Model ─Beverage Chain Stores of Yuanli Township." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/03716383783941062982.
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碩士中華大學
企業管理學系碩士班
98
The first takeaway-style beverage chain stores in Taiwan was opened in 1990. It has been running for 20 years. The sealing cup drinks has gradually become the main style of the beverage market. The consumer population of the beverage chain stores is growing fast. According to Taiwan Chain Franchise Association, there are more than 1000 brands of the chain beverage-type stores in Taiwan. The beverage market is highly competitive in Taiwan. This research is based on the competitive dynamics model and competitor mapping, and the four beverage chain stores of Yuanli township in Miaoli County are used as the empirical example. The competitive dynamics model is constructed base on Chen (1996, 2008). The relative competitive advantage of beverage chain stores of Yuanli township in Taiwan is studied.
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YU, CHIA-CHIEH, and 游家傑. "Study on Performance Evaluation of Beverage Chain Store by Using Data Envelopment Analysis." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/3b8v2y.
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碩士中國文化大學
地學研究所地理組
105
In this study, Data Envelopment Analysis was used to Performance Evaluate of “CoCo Fresh Tea & Juice” Beverage Chain enterprises, research in 2015 Shanghai China 20 training stores for example, using the annual and quarterly scale analysis the efficiency value of the stores, this study assess the Relative Efficiency of the stores by two inputs (Number of Employee and Number of Worked Hours) and four outputs (Store-Site Revenue, delivery Revenue, Number of Consumers and Per Capita Consumption), calculate the Technical efficiency, Pure Technical Efficiency and Cale Efficiency by used Output-Oriented CCR and BCC models. Comparing the annual and quarterly efficiency values, the subjects had significant seasonal changes, that meen quarterly time scale is more appropriate to Performance Evaluation of Beverage Chain Store in management perspective. Continued used Sensitivity Analysis to discuss the input and output items which is more influence with the store efficiency value, the results show that delivery Revenue is more influence with efficiency value. At last, this study will target on no efficiency stores in Technical Efficiency, the stores will divided into four different types by Pure Technical Efficiency and Cale Efficiency of value, understand the main cause of no efficiency stores in Technical Efficiency, and used slack variable Analysis to show how much improvement rate can provide direction and recommendations from relatively no efficiency stores.
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Yu, Cheung-Lon, and 余政隆. "A Study of International Licensing Capability for Food and Beverage Chain Industry in Taiwan." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/50885137919661267388.
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碩士國立高雄應用科技大學
觀光與餐旅管理研究所
101
Internationalization has become the major trend for Taiwan F&B franchisors. For the franchisors, international licensing is one of the key strategies to cultivate overseas markets, in an effort to avoid the over competition in Taiwan. The research aims to explore the key factors of international licensing and their relative weights. From three intense meetings with around 110 franchisers, 33 measurement items that best represents key factors of international licensing is extracted. Analytic Hierarchy Process (AHP) questionnaires is then developed for the key persons of international franchiser headquarters to complete. To complete the AHP survey, six dimensions and the 33 measurement items are pairwise compared by the 11 respondents. The results shows that the importance weight by order are 1.Profitability 2. Team strength 3. Affirmation and awards 4. Store numbers 5. Media exposure 6.Economic activites of overseas market. The weights for the 33 items that accordingly makes up the six dimensions are also calculated. Finally managerial implications and suggestions for future research are presented.
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Yang, Kai-Fu, and 楊凱復. "Construct the franchise assessment scale to develop the franchise strategy of chain beverage brand." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/76576792278189121831.
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碩士朝陽科技大學
企業管理系碩士班
101
The research subject in this study is the trader who develops the Taiwan tea brand to the Mainland. We have referred to past literature to summarize an evaluation index which applies to the franchise of beverage industry and build up a franchise assessment tool which results from Q&A with the experts, Analytic Hierarchy Process and Fuzzy Analytic Hierarchy Process and the comparison of the results from both methods. Through this franchise assessment tool, not only the Franchisors could effectively find a suitable affiliate in a shorter time, it also helps the Franchisees to establish their differentiation and competitive advantage in the competitive market of Mainland. Moreover, we further investigate from the angle of the Franchisors that when they are confronting with new Franchisees, this assessment tool enables them to understand various elements of the Franchisees and their stores to reduce the cognitive differences between each other and therefore prevent the occurrence of conflict and helps the Franchisors to expand their business territories. Empirical Research discovers that this research model helps the Franchisors to understand the idea of the Franchisees, and could be use as an important reference for the Franchisors during their screening on the nominees.
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Wang, Hsiang-Hua, and 王香樺. "A Study on the Key Success Factors of Taiwanese Food&Beverage Chain Industry." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/32961950659276252801.
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碩士國立臺北商業技術學院
商學研究所
98
The Chinese say: "People respect food as if it were Heaven" emphasizes the importance of eating Taiwan cuisine tourists to Taiwan has been an important factor, so our services are catering to the most internaionsl development character, and catering industry, industries and other industries with strong links to nature, including tourism, agriculture, wholesale and retail sectors are linked, and the food & beverage chain industry because of the volatility of the economy is small, in recent years, rapid development of chain industry in Taiwan tremendous and on behalf of the industry in which this study is the food & beverage chain industry in Taiwan depth interview to explore the food & beverage chain industry operated by Taiwan's key success factors. The main conclusions are as follows: 1.Consistency of service standards 2.The choice of product line 3.Product specifications like the unique taste of 4.Improve the education and training system 5.And the relationship between upstream manufacturers 6.A sound incentive and promotion system 7.Chain system, the size of 8.Chain of the financial position of the headquarters However, whether Chinese of Western-style fast food and chain fast-food restaurant industry should be more focus on commonalities and their key success factors to improve competitiveness and to better the performance of the actual performance of the major manufacturers as benchmarking learning objects.
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Chiu, Jui-Tang, and 邱瑞堂. "A Study of Operating Strategy for Chain Beverage Industry -Take Dayungs Company for Example." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/vpfvuk.
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碩士東海大學
高階經營管理碩士在職專班
103
The annual value of beverage market has exceeded NT $ 45 billion , including take-out beverage will account for more than one-tenth overall value in Taiwan. Due to technical and capital threshold was low, so these small take-out beverage industry flourished in recent years ,and gradually to brand chain franchise development situation, rough statistics sizeable number of brands in Taiwan, which amounts to 50 the above. In this study, adopt Dayungs company as a case study, the research goal focuses on the take-out beverage industry in the future development trend and competitive advantage, and use Porter five forces analysis, SWOT analysis and through in-depth interviews to understand the operation status of the industry and the direction of future development, sorting out the importance and influence of business strategy in order to achieve sustainable business development. In this study, according to the Strategy Formulation theory(Hofer , C., and Schendel , D.(1978)), generalize the case company's business strategy, re-use and in-depth interviews of experts and scholars to give advice and review the business strategy take-out beverage industry, The results found that the case company adopt fresh fruit as the main product differentiation strategy was the main success factors. And then towards the international development in order to achieve sustainable growth of enterprises, will provide give entrepreneurs want to enter the next take-out beverage industry, or other food and beverage industry in the business strategy of reference.
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Liu, Chih-Kang, and 劉志剛. "The Research of The Competitive Advantage for Food & Beverage Chain Industry in Taiwan." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/m62epn.
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碩士國立臺北科技大學
工業工程與管理系所
93
Chain and Franchise Industry has quickly developed in these years. It had 859 businesses of chain systems in 2004,that was grown up 21.3% than 2003. Its growth range was highest, especially in food & beverage service , it was 231 businesses of food & beverage chain in 2004 and it had exceeded 20000 restaurants in total. This research try to search and study for food & beverage chain industry’s competitive advantage by the related bibliography of industry administration, the collection of secondary data, industry analysis, and choose company’s cases of food & beverage chain industry for examples, in order to understand the competitive advantage of Taiwan’s food & beverage chain industry. To the parts of cases choosing, in the major of 『kinds of restaurant』in 2004’s chain annual ,choosing the enterprises of good brand image and quite management scale, in order to compare with food & beverage chain brands especially choosing of three countries of Taiwan、America、Japan . By way of analysis and comparing with visiting cases, they’re most same in competitive advantage, expect for small items of their sole competitive advantage; now present the most important competitive advantage of structures/items in these cases, as follows : 1. In target market & marketing aspect：the establishment of brand image、the specialty of food、the special style of restaurant、placing and position of restaurant, the activities of promotion , the advertisements of media。 2. In service operating process aspect：the kitchen operation of different branch, the treating service operation of different brunch。 3. In procurement aspect：the purchasing of chief stuff。 4. In technology development aspect：improving skill of products characteristic。 5. In human resource management aspect：training、review、promoted。 6. In firm infrastructure aspect：management and computer system、chain and franchise system、scale-numbers of brand、numbers of restaurant、employees。
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Chen, Kuei-Shan, and 陳桂珊. "A Case Study On Valuation Analysis Of Taiwan Food and Beverage Brand Chain Industry." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/32427240043025867682.
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碩士東海大學
財務金融學系碩士在職專班
99
In this paper, I use Discounted Cash Flow Model to assess the corporate value of WOWPRIME CORP. By this model, we analyze the causes which can increase the corporate value and form the strategies of increasing the corporate value. According to the formation of strategy and products compared with GFRT and New Palace, and then evaluate the operating performance of WOWPRIME CORP. and product recommendations for improvement. Moreover, by using the sensitive analysis, I observe that net operating income is the most significant factor. This paper concludes with conclusions and recommendations can be offered to investors, companies and restaurants with the industry reference, According to the analysis of this paper, I propose management strategies as following: 1.Brand innovation and show the amount to improve of Tourism Industry, promote the internationalization of Tourism Industry in Taiwan. 2.Multi-brand marketing by Tourism Industry to achieve economies of scale to reduce operating costs and improve industrial competitiveness.
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CHYUN-SHENG, LIN, and 林群盛. "The analysis of the operational KSFs and competitive advantages for chain industry─Take example by Taiwan food & beverage chain industry." Thesis, 1996. http://ndltd.ncl.edu.tw/handle/99094162827311561810.
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Shih, Chin-Tsun, and 施錦村. "The Relationship of Perceived Fairness and Customer Loyalty in the Chain Foods and Beverage Industry." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/61460313947624571235.
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博士國立臺北大學
企業管理學系
93
The theoretical standpoint of "loyalty structure" has risen since early 1990's, it's connotation is applied by theoretical and actual field widely, what are antecedents and interval variables of it that often have been discussed, but there are not able to agree identically. This research regards "perceived fairness" as antecedent, also regards "customer satisfaction" and "commitment" as interval variables, it wishes to construct a more exact integrated model, to reach the purpose of generalization inference, to confirm the perceived fairness how to affect the customer loyalty,and to distinguish what are the interval roles（customer satisfaction and commitment）functions and how to correlation . This research's questionnaire objects that are the chain store's customers of coffee/dish catena servicing business（such as, Starbucks, e-Coffee, Dante and KOHIKAN）and speed-food catena servicing business（such as, McDonald, Kentucky, MOS Hamburger and burger King）of Taipei region , and through past documents confirm the research exits 7 construct elements that are payment equity, interaction fairness, procedure fairness（above three elements called perceived fairness）, customer satisfaction , commitment and word of mouth, purchase intention（above two elements called customer loyalty）, those elements are accorded to foundation of the questionnaire design, and then through pre-test of questionnaire examines the Cronbach's α,afterward collecting data devoted by personnel visiting method, next to examine stability and internal consistencies of the questionnaire data by Cronbach's α, finally to identify construct validity of the questionnaire data by convergent validity and discriminating validity. As for the relation among the constructs （perceived fairness, customer satisfaction, commitment and customer loyalty）devoted model estimation by LISREL. Finally, finding the results of this research as following: 1. The perceived fairness can be acted as the antecedents of the customer loyalty, and it's connotation includes payment equity, interaction fairness and procedure fairness; 2. Between payment equity and customer loyalty exits indirect relationship only; 3. Customer satisfaction and commitment occupy the functions of interval role; and customer satisfaction is the antecedent of commitment. This research regards past related documents as foundation, it wishes to make contribution to construct the causal relationship between perceived fairness and customer loyalty, afterward causing scholars' interests that dedicate their efforts to develop the realm jointly, to promote the related knowledge of loyalty structure. Therefore, the conclusions of this research in theoretical and actual field that have the following applied connotation: 1. The choice of the fitting comparative model matches the purpose both "flexibility" and "efficiency" that "management" pursues; 2. If the providers（product/service）increase interaction fairness and procedure fairness in marketing means, they can raise customer satisfaction and commitment, also advantage to establish well long-term relation with customer. 3. The empirical results of this research are addressed that will enlarge applicable realm of loyalty structure integrated model in industries. Finally, this research addresses the suggestions concerning increasing integrated model path, the different method of collect data and the different research's method to regard as future's research.
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Yang, Wen-Chin, and 楊文欽. "A Study of the Key Success Factors for the Food and Beverage Service Chain Stores." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/t6u6td.
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碩士崑山科技大學
企業管理研究所
97
Because of the recent economic downturn and high unemployment rate, many unemployed persons who worried about the long-term unemployment are planning to run a franchise business since the amount of investment and the threshold for joining franchise restaurants are lower. Franchisees have higher autonomy in the restaurant management and do not need high academic qualifications and experience. However, most of preveious studies have focused on personal knowledge, experience and subjective judgments toward franchise management , and have not yet been able to gather relevant variables into some effective factors. There is also no concrete and effective method of inductive analysis toward the issue. In view of this, it is particularly important and valuable for entrepreneurs to establish a set of key factors and their priortios in the choice of joining franchise restaurants. This study is to investigate the critical success factors of franchise restaurants. During the study period, this study ad through expert interviews and uses Analytic Hierarchy Process to hierarchically identify the srt of 38 critical success factors and the relative importance of factors. Through an integration of a questionnaire survey and the opinions of experts and scholars. The most study results show that critical success factors for joining franchise restaurant is the competitiveness of headquarters. The second one is the competitiveness of the restaurant franchisees. In the competitive items of franchise headquarters, the most important is the unique characteristics of product and service. The second one is the well management experience, the third one is the marketing ability and the last one is the strong ability of logistic support. In the competitive items of franchisees, the site condition is the most important. The second one is the service quality and the last one is the ability of operation and management. The hierarchical as framework developed in the study can serve as key factors of success to join the franchise restaurants. At the same time, it can be used as a benchmark to compare on the management indicators. The major franchise restaurants can follow this structure to learn the one as a benchmark target that has better performance in practical management. The framework of this study can be a basis for annual self-assessment.It is recommended that the franchisees can also perform self-assessment by using this framework to establish the goals and take more specific strategies to improve and achieve these goals.
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Ko, Chiu-Yen, and 柯秋燕. "A Study of Operating Strategy for Globalized Chain Beverage Industry - Take K Company for Example." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/4693cs.
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碩士東海大學
高階經營管理碩士在職專班
103
Recently, the takeaway beverage shops has replaced the bottled beverage industry, and became one of lifestyle in Taiwan. Steady growth, long-term profitability and be on the top of trend become the main purpose of enterprise developments in such a free competitive market. Through the discussion of White Space, the takeaway beverage industry should expand the core business, and pursuit the customers’ satisfaction by copying the resource and critical processes of main activities to reach steady growth and increase the profit. K company copies and develops the new market by enhancing the core competitive ability, building up the K institute, reserving the talent personnel and exporting the whole set of SOPS . By integrating the critical resources to increase the value to lead the enterprise to a path of long-term profitability.
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CHIEN, I.-CHAN, and 簡義展. "A Study on Experience Value for Food and Beverage Flagship Stores of Cross-Strait Chain." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/94r72u.
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碩士國立臺北科技大學
管理學院EMBA大上海專班
107
In recent years, the development pattern of the catering industry has been constantly changing. Regardless of the commodity, packaging, scene atmosphere, service level, and development strategy, it has different business ideas from the past. The competitive environment of the cross-strait catering industry has undergone dramatic changes in the past decade. Apart from the impact of the network technology on the consumers environment, competitors are also affected by the huge number of new entrants in the industry. Through the literature discussion, questionnaire survey and case interview, this research wants to have a broad understanding of the current view of the flagship store in the franchise chain franchise industry across the straits, and analyze the research purposes to provide enterprises with the discretion of promoting the brand flagship store. For the conditions of the flagship store, "the flagship store as a model, standard, demonstration", "display service, atmosphere", "space" and "create brand impression" are important factors. In order to start the flagship store, "exposure visibility" and "provide a new brand experience." In the flagship store experience value interview analysis, "the impression of the design style", "the price makes the consumer feel satisfied", "the quality of the product makes the consumer feel value for money", "provide professional beauty in the facility" is important experience value. In the flagship stores customer value, "image value", "product value", and "brand use value" are important factors.
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WIJAYA, ANDRY, and 黃建國. "A Study of Southeast Asian Overseas Chinese Satisfaction of Taiwan’s Chain Beverage Stores in Taiwan." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/50094084869994020262.
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碩士國立高雄餐旅大學
餐旅管理研究所
103
Tea is a traditional Taiwanese culture. Most young people are now fixed of this stereotype, "Only older in the countryside will drink tea. " As time goes by, in these modern days, most people are busy with their work. They don't have time to enjoy drinking tea as culture. The entrepreneurs try to find a way to make tea can be consumed by all ages anytime and anywhere. Nowadays, chain beverage stores in Taiwan make young people escape from the traditional thinking about “Only older in the countryside will drink tea”. This study is using regression analysis to investigate the important factors of Taiwan's chain beverage stores that affecting customer satisfaction. The main objective of this study is to understand the Southeast Asian Overseas Chinese satisfaction of Taiwan's beverage chain stores. The purpose of this study is to buy a franchise of these beverage stores to Southeast Asia. Southeast Asian Overseas Chinese in Taiwan as samples in this study and will focus on Taiwan's three chain beverage stores, including 50 LAN, Chingshin and Coco. Samples were collected from the online survey link and snowball sampling via Facebook, starts from April 1 to April 30, 2015. The results of the study found the most important factors that affecting Southeast Asian Overseas Chinese satisfaction towards Taiwan's chain beverage store are 「Flavors」、「Hygiene and safety」and「Logo」 . In addition, for the importance, 「 Hygiene and safety」, 「Staff’s friendly attitude 」and 「The quality of beverages」can affect Southeast Asian Overseas Chinese satisfaction towards Taiwan's chain beverage stores.
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Wang, Ko-Li, and 王克麗. "Development and Analysis on the Manpower Allocation Assessment System for Food and Beverage Chain Stores." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/43768016032223370856.
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碩士世新大學
企業管理研究所(含碩專班)
97
The purposes of current study are to develop the system and alternative for planning manpower and scheduling tasks, especially for domestic food and beverage chain stores. Recently the information technology has dramatic advancement, and it provides a lot of potential fields for application. It is necessary to develop a simple and feasible job assignment and scheduling system for domestic service industry since their jobs and tasks are labor-intensive and the needs of manpower are flexible generally. The methods of in-depth interview, secondary data analysis, and questionnaire survey were used in this study. The study not only intended to implement a manpower allocation system in STARBUCKS, but also wanted to analyze the critical factors which might significantly influence the tasks of scheduling. Moreover, the effectiveness and the acceptance for the job scheduling system in STARBUCKS were investigated and reviewed. The results showed that the new job scheduling system developed by STARBUCKS was quite economic and effective, which could shorten the process and time for job assignment and data collection, as well as reduced the operations costs. Besides, more than 90% of users acclaim that the new system is easy to use and it has applicability in practice. Based on the attributes of various service industries, a few of functions and modules of the job assignment and scheduling system should be enhanced. The results of the study can be served as a reference for food and beverage chain stores to planning manpower and assigning tasks.
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Yu-Jung, Liao, and 廖俞蓉. "The Research on the Relationship between Customer Satisfaction and Consumption Behavior of Beverage Chain Store." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/24137933319147013841.
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碩士大葉大學
管理學院碩士在職專班
98
The objective of this study was to find out the satisfaction for customer purchasing of packaging beverage, and what the factors customer cared, their purchasing habits, and the characteristics that retrieved from the demographic statistics. The subjects tar-geted on the consumers who ever purchased any kind of packaging beverage from any one of the six chain store beverage in Taya, Taichung County, Taiwan. By convenience sampling, totally 300 copies of questionnaire have been sent out, and returning 289 copies. The effective sampling counted as 287 copies, the effective returning rate was 99.31%. The findings are as following: 1. Customer purchasing packaging beverage were significantly female, 31-40 of age, college or university graduates, industrial employee, and their monthly income were between 30001 to 40000 NT dollars. 2. It was occupation and customer satisfaction that reveal remarkable differences ac-cording to variables of demographic statistics. 3. It was gender, occupation, and customer loyalty that show significant variances ac-cording to demographic statistics variables. 4. Customer with different purchasing frequencies demonstrates noticeable differences when compared with customer satisfaction. 5. It was customer satisfaction that influences repurchase intention and recommendation intention of customer. It is hoped that the results can be heeded by chain store beverage owners, and take it as a reference for better understanding of customer purchasing behavior and further-more increasing customer satisfaction and loyalty. Key Words: chain store beverage, purchasing behavior, customer satisfaction, re-purchase intention, recommendation intention
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Liang, Chen Yen, and 陳彥良. "A Study of Investment and Management by Foreign Food & Beverage Chain Industry Enterprise in Mainland China." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/06085845418402224874.
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碩士淡江大學
大陸研究所
91
Since 1979 year china take the policy with opening market.Taiwanese and foreign enterprise have the chance on domestic market in china.In 1978, the total business income have 55 billions yuns, in 1987 novenber12, after KFC build the first restaurant in china, MAC build the branch store too in 1990, the food and beverage chain industry in china have the sudden change, and 1992 the china have the revolution, open the limited chain industry market, it developes the situation. All the foreign enterprises want to get the pieces of it.This paper want to show you the strategy, choices, and future plans about the industry.The conclusions of thesis are as below:1.All the chain industry obey the policy, they all in the form as joint venture, but after join wto and the policy get complited, the situation change. 2.The industry choose the place, they consider [how much the rent is][will it be popular in the future][how big is the place][the population], and thinking about the big. City first, but sometimes some small company would choose some small city to develop the career.3.The company owner, they will choose the operate mode as the regular chain, them when the situation comes stable, they will open the chance to let other people join.4.Most of the owner, they all have their own factory with delivery center; in materials they have the cooperate supplier; in product they want it be local.5.Most of the food and beverage chain store companies have excellent profit, they will re-invensting in china.
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Chen, Mei-Li, and 陳美利. "A Study on Status and Self - management of Tea Pesticide Residue in Large - scale Chain Beverage Stores." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/k6k4z4.
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碩士台南應用科技大學
生活服務產業系生活應用科學碩士班
105
The prevalence of food scandals has increased in recent years. Scandals involving pesticide residue in tea leaves that exceed regulations are particularly frequent, thus highlighting the importance of autonomous management and responsibilities for beverage vendors. Three large beverage franchises in a county in Southern Taiwan were employed as subjects in the present study. A food safety supervision program was introduced to offer guidance and elucidate relevant concepts, thereby facilitating the subjects in conducting autonomous management. Samples were taken before and after the introduction of the program. Two methods of testing pesticide, namely Multiresidue analysis, and a dithiocarbamate test, were conducted on black tea, green tea, qingcha (dark green tea), and oolong tea to determine the performance of the franchises’ autonomous management and management models. The results indicated that although companies A, B, and C adopted different measures and models when implementing autonomous management, all three subjects exhibited a significant reduction in pesticide residue following the introduction of the food safety supervision program. Companies A and B showed superior and similar performances in autonomous management. Prior to program intervention, 26 types of pesticide residue were found in company A’s products, 24 of which were eliminated following program intervention, which translates to a reduction rate of 92.31%. Twenty-four types of pesticide residue were found in company B’s products, 21 of which were eliminated following program intervention, which translates to a reduction rate of 87.31%. Twenty-seven types of pesticide residue were found in company C’s products, 16 of which were eliminated following program intervention, which translates to a reduction rate of 40.74%. When considering the type of tea, qingcha contained the most types of pesticide residue for all three companies, whereas black tea contained the least types of pesticide residue. The results of the present study also indicate that having professionals teach farmers to use pesticides correctly, offering subsidies to farmers who limit pesticide use, conducting inspections for every batch of tea leaves, increasing inspection frequency, and releasing product inspection reports to consumers are management models that contribute to a significant elevation in the performance of autonomous management. The results of the present study can serve as a reference for other beverage franchises in implementing autonomous management.
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TSAI, CHIH-TSUNG, and 蔡志聰. "Using Rough Set Theory to Location Selection-with Application in Food and Beverage Chain Industry in Taiwan." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/48840550710949965695.
Full textAbstract:
碩士輔仁大學
管理學院經營管理碩士學程
99
英文摘要 Title of Thesis: Using Rough Set Theory to Location Selection- with Application in Food and Beverage Chain Industry in Taiwan Name of Student: Chih-Tsung Tsai Advisor: Dr. Li-Fei Chen Total Page: 61 Keywords: rough set theory, location selection, location theory, food and beverage chain industry, classification Abstract: Increasing the number of business locations is an integral part of success within the service chain industry. Furthermore, a successful strategy depends on choosing the right business location. As for operations, following past successful models can reduce the risk of failure. In past, many studies have been done investigating the key factors of selecting locations and analyzing methods in statistics. For example, using a regression analysis or a cluster analysis can increase the chance of selecting the right locations based on application of historical data. There are various and complicated factors that affect the criteria of location selection. Most of the factors are developed from location theory; for instance, gravity model, spatial competition model, land use model, and continuous location model are used to explain the criteria of location selection from different dimensions. Many statistical analyses have assumptions in which the sample data must be normal and the sample size must be large enough in order to identify the results. In contrast, rough set theory (RST) deals with ambiguous information and creates rules based on data itself without the restriction of small sample size. As a result, it shows that RST can extract key factors that affect store selection and create a better model for location decision making. Also, it allows us to gauge a store’s potential performance more effectively.
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Huang, Yen-Chi, and 黃彥棋. "A Study of Development Strategies for Taiwan's Tea Beverage Chain in China - a Case Study of A Company." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/3g79a6.
Full textAbstract:
碩士國立高雄餐旅大學
餐旅管理研究所
103
In recent years, the economy of China is growing rapidly. Since the disposable income of the people is increasing and the government has exerted great efforts to push its domestic demand, China has become a world market from a world factory. Food and beverage industry could be viewed as a benchmark of people's living standard, and it is growing one hundred billion RMB per year. Tea beverage industry, which developed from Taiwan is a newly segment in food and beverage industry. Due to similar living habits circumstances, China market can accept this new industry quickly. This study is a qualitative case study, and uses the innovative business models from Johnson (2010) to explore the development strategy of Taiwan's tea beverage chain in China. Moreover, this study takes A company as research object, since the number of units it owns is in top five of China. After collecting the information about A company, several in-depth interviews with corporate executives were conducted. The results show that the primary strategies of its business development are making differentiation on product positioning and product uniqueness from other competitors. A company put more efforts on labor costs, raw material costs, training costs and inspection costs, therefore it could provide high-quality services and products to customers. The case business made market positioning by setting higher price and found out its advantages and distinctive competence to have its own market.
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Chen, Jing-Ru, and 陳靜如. "THE KEY SUCCESSFUL FACTORS OF EXPAND THE BEVERAGE CHAIN STORE RESEARCH-ILLUSTRATED BY THE CASE OF BRAND K." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/4tj3pa.
Full textAbstract:
碩士元智大學
管理碩士在職專班
104
The statistic of ACFPT shows that the beverage market has demands on NT forty billion dollars every year in our country. Under the background that other industries are depressed, the scale of the beverage market remains thriving. From the view of restaurant business, beverage business, short-order business and other classifications in the catering industry, it can be found that the restaurant business has the largest number and the beverage business has the second one. From placing the drink with bazaar-type plastic bag to sell the drink in barrels, there has been two or three takeout beverage stores. All of these show the fierce competition in the beverage market. At present, people who work in the Taiwanese chain beverage business are asking for different strategies for launching branches actively. What they do is similar to that a large number of companies seek the sustainable management and development, because chain-orientation and branding has become the measures that the companies develop rapidly and expand by. Considering the market that has been competitive absolutely, how to sustain the competitive advantage of brand to build market share is the main point for the managements to think. The research is to study the Key Successful Factors of expand the beverage chain store in order to learn from the example of unsuccessful brand and develop the management model of expand new store before the new beverage brand enter the market which also expect to provide reference of key success factors to expand the beverage chain store. Keywords: Chain Store, Brand, Key Successful Factors, Competitive Advantage.
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Li, Bing-Hung, and 李秉鴻. "Taiwanese Food and Beverage Service Industry’s Business Model Analysis – A Case Study of Noble Family Steak House Chain." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/24078225417218257182.
Full textAbstract:
碩士清雲科技大學
經營管理研究所
98
Due to the changes of family structure and the changes of food-eating habits, lead the food and beverage service industry in Taiwan booming and occupy a position in the structure of industry. This research conducted in-depth interviews using Noble Family Steak House Chain as a case research targets and attempted to understand the factors that affect the competitive advantage of food .and beverage industry. Based on the results of interview, the findings of this research suggested the key factors that affect the competitive advantage of food and beverage service industry consist in valuing the “brand awareness”, “how to reduce costs”, “food quality” and “service quality”. Then that tend to become the competitive advantage of practitioner. In management implication, these results could offer as a reference of strategy-making for Noble Family Steak House Chain and the related industry. However, the key factors of competitive advantage that mentioned above only mean these factors with potential for competitive advantage. Additionally, managers need to find out their core resources and values, and response the changes of environment to reinforce and operate their core resources, then attain the goals of sustainable competitive advantage.
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D, Delgermurun, and 丁若嵐. "Change and adaptation : A transnational study of takeout beverage franchise chain business of Taiwan migration to in Mongolia." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/28908260855905164081.
Full textAbstract:
碩士國立高雄第一科技大學
國際管理碩士學位學程
104
Over the past 20 years, Mongolia has transformed itself from a socialist country to a vibrant multiparty democracy with a booming economy. Since then, many foreign cultures are influencing Mongolian people perceptions enormously. For instance, the Western and Asian food industry culture became prevalent throughout the capital city of Ulaanbaatar by ways of popular TV series shows, intensive tourists and investors flows heading toward wild nature to explore nature resources, making many Mongolian become more interested in a variety of foreign cuisine culture, fashion style, brands quality and healthy beverage options. Such new chains of service contribute not only to people’s consumption but also to rapid growth of the retail chain business and take-out beverage industry. In recent years, the hospitality and service industry have achieved rapid growths. The beverage franchise chain in the food service industry in particular has dominated the consumer market. Food and beverage industry in Taiwan grows rapidly. The growth rate reached 3.6% in 2012, and the market scale hit NT$385.5billion. In addition, the Takeout Beverage Franchise Chain plays an extremely significant role in the overall beverage market and possesses great development potentials. Although this industry continues to undergo prosperous developments, changes in consumption pattern, consumer awareness and value, force business operators to ponder upon ways to increase market share and profitability. This study has combined discussions in literatures reviews and questionnaire survey results obtained from interview with consumer group, brand marketing, location selection. Satisfaction level, product packaging, price experts in establishing this “Change and adaptation: A Transnational Study of Takeout beverage franchise chain business of Taiwan Migrations in The Mongolia. The study conclusions shall serve as operator reference for business performance assessment in the future. They shall also serve as reference for operators who intend to partake in takeout beverage franchise. Hopefully, it will contribute positively to the overall practical operations in the industry for globalizing Taiwanese tea business.
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Lin, Shuo-Hsi, and 林碩璽. "The study of business management strategy in China’s food and beverage franchise chain- with Taiwanese investments as an illustration." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/17285129130137644396.
Full textAbstract:
碩士淡江大學
國際商學碩士在職專班
98
Regarding of contents, Taiwanese investments in China’s food and beverage franchise chain as the research object, and the restaurant franchise industry in the range. Firstly, it will be the international definition of the franchise industry to be discussed, and further understand regulations on administering commercial franchises under the framework of development. Particularly, mainland China made investment incentives for the franchising industry. The preliminary understanding may in-depth realize of China''s franchising industry the differences between the advanced countries. It will focus on the franchise industry in China''s open policy, and related incentives. Finally, for the Taiwanese restaurant chain development in China face the advantages and the problems by them are discussed. Taiwanese’s business development will be suggested in the franchise industry in mainland China. The study subjects are as follows: First, do the research on the international norms for the franchise. Second, do the research on the current situation of the mainland’s franchising into line with international norms. Third, do the research on the current situation and development problems of the China franchise industry development. Fourth, do the research on what the strengths and key issues have to face for Taiwanese investments in China’s food and beverage franchise chain. Fifth, we would like to provide analysis and recommendations on Taiwanese investments in China’s food and beverage franchise chain. The results show that brands want to be successful catering business, the formation of brand system, a strategy, a system of catering operations must have: First, R & D of innovative products and services. Second, there is clear and precise positioning (product, customer base, price band). Third, there is the operating software system (operating system, management system). Fourth, there is CIS corporate image and services side of business software. Fifth, there is business strategy and operation of the organization. Therefore, in the process of economic growth, to meet consumer demand for large, cross-strait food industry began to focus on brand building to expand operations.
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Ye, Long-Xuan, and 葉龍軒. "A Study on Chain Beverage Store Business Analysis-Using CSFC, 50 Lan, and Tea & Magic Hand as Examples." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/cbp335.
Full textAbstract:
碩士國立虎尾科技大學
工業管理系工業工程與管理碩士班
105
Cost evaluation is one of the entrepreneurial models. The evaluation in this study is based on visual observation and sample estimation. In addition, the analysis on the beverage store consumption behaviors of consumers was discussed, with the questionnaire survey method employed to obtain consumers opinions. The value of existence was evaluated using regression analysis and null hypothesis chi-square test. The visual model was used to assess the flow of crowds. It was found that product sales rates, to some extent, increased within given time. During the testing process, the visual values and temperatures showed no correlation. On the contrary, the crowds were concentrated during lunch and the rush hour after work, reaching the significant standard of above 50%. The first part consists of Chi-square Test and Z Test carried out to verify the gender ratio and average consumption age ratio; the second part consists of consumption amounts and current operating income, with a considerably significant minimum amount (L) and maximum amount (H) in linearity; in the third part, Chi-square Test and Z-test were employed to verify the stores’ main products comprising over 40% of the total. Given the circumstances with the standard set at α=0.05，the verification results show that CSFC and 50 Lan’s main products had more significance, while Tea & Magic Hand showed no significance. Given sufficient data during future development, it is expected that a forecast on ideal values can be made. Related data was first collected in this study as the statistical basis. Through the compiled questionnaire analysis, the operators’ business model and costs were analyzed, further taking into consideration the impact on consumers’ actual purchases. Simple Excel software was used to effectively analyze the predicted and evaluated effects on entrepreneurs. Secondly, the actual survey was conducted to predict the entrepreneurship funding as the basis and calculate the basic conditions of recovery of principal.
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Lee, Wan-Yu, and 李婉瑜. "A study of an Intergenerational Brand Portfolio Molecule Model – A Case Study of the Chain Food and Beverage Industry." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/69999387844286976101.
Full textAbstract:
碩士輔仁大學
餐旅管理學系碩士班
98
The “Family” has been always recognized as an important factor in consumer behavior. Consumers’ personal consumption habits influence their children by means of intergenerational transmission, including principles such as perception, attitude and evaluation about brand, and consumption habit and preference about diet. Hill and Lederer proposed a brand portfolio molecule in 2001, in which they emphasized that it can reflect the perception and appearance of a brand in the consumers’ eyes generally by using this image concept of three dimensions which added external corporate consumer aspects. This study proposed Hill and Lederer’s new definition of a brand portfolio, and chose Taiwan McDonald’s as a research object to draw two intergenerational consumers’ Taiwan McDonald’s brand portfolio molecule models, and to understand the brand concepts both about this brand’s buying decision and the perception which can influence intergenerational consumers. We found that the perceptions about the degree of health, the economic level, and happy atmosphere between parent generational consumers and children generational consumers were consistent, and the perceptions which were passed down from parents to children were almost exactly the same.
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Chou, Hsin-Hung, and 周信宏. "Impact of Trust, Communication, Organizational Distance on Partnership Performance-A Case Study of Chain Store Industry of Food and Beverage." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/03947431179958375061.
Full textAbstract:
碩士大葉大學
事業經營研究所
95
It is very important that whether the franchisees feel satisfy about their partner relationship with franchisor or not. That feeling will affect the operation of the chain of franchise. This research will try to find the how the three factors: trust, communication and organization distance that affect the partnership. This research used the SEM to test the model and was conducted by the questionnaire survey method. This survey is targeted at the franchise in food and beverage franchise system in Taiwan. The main content of the questionnaire survey included trust, communication, organization distance, partner relationship and basic background. SPSS 10.0 and LISREL 8.30 were used to process and analyze the gathered data. This research adapts structure equation to analyze data model, and also uses questionnaire to analyze in reality, sample mainly in Taiwan franchise industry; questionnaire includes the credibility from franchisees to franchisers, communication extent, organization distance, partnership operation satisfactions and basic sample data, food industry category. Predict the relationship among those item mention above from this questionnaire. The major findings are that trust, communization would affect the partnership but the model can’t be explained perfectly. Those dates can be the index to the franchiser and they can improve the management system by reading those dates. Then the franchise system will be more successful.
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Chiu, Fu-Hsuan, and 丘馥瑄. "The Effects of Service Attitude on Customer Satisfaction and Buying Behaviors –A Case Study of Food and Beverage Chain Industry." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/sq5a8z.
Full textAbstract:
碩士輔仁大學
國際經營管理碩士學位學程
102
Understanding customers’ buying behavior is the direct approach for company to achieve good performance and gain customer satisfaction. Both customer’s buying behavior and customer satisfaction are important for the companies to against competitors among intense market competition. Several factors could affect customer’s buying behavior and customer satisfaction, including shop conditions, characteristics of consumer, and service quality. Service attitude is one of significant factors of service quality. Thus, this study focuses on the effects of service attitude on customer satisfaction and buying behaviors. Qualitative Comparative Analysis (QCA), which is used for analyzing data sets by listing and counting all combinations of variables observed in the data sets. It has become well-known in analyzing complexity causal combination. With the application of fuzzy set theory, it permits membership interval between 0 and 1, each causal conditions can be examined closely. By using shop conditions and consumer characteristics as causal conditions to check how these causal affect customer’s buying behaviors and customer satisfaction, the results prove the service attitude, shop conditions, and consumer characteristics would affect customer satisfaction and buying behavior. This study applies fsQCA to present the relationships among the degree of attention to service attitude, shop conditions, and consumer characteristics, in order to understand the key factor of good customer satisfaction and buying behavior, and enhance the company’s competitiveness.
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Chang, Min-Fen, and 張旻芬. "The Strategies of Expanding Market Scale of Taiwanese Food & Beverage Chain Industry - The Case Study of APPLE 203 CO.LTD." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/c666fg.
Full textAbstract:
碩士國立臺灣科技大學
工業管理系
103
The Taiwanese breakfast market scale is estimated to 200 billion NT dollars so far, it’s extremely competitive here. Like many companies which seeking for sustainable management and development, Taiwanese chain breakfast industry is positive to look for various business strategies such as developing 24 - hour shop, transferring to café, horizontally developing tea or fried chicken, even vertically integrated development of private meat-brand and so on. All above show the strategies of chain orientation and branding have become the marketing technique for rapid growth and expansion. Brand management is easy to get influence via variation of many kinds of environment, and therefore should be set up various brand strategies and its value. Besides integrating service, atmosphere and food for establishing the brand position, how to develop unique business model and the core competitiveness is more important, especially food and beverage industry. So that could lay the foundation in this world without constancy and bring the value to customers. The case is intended for realizing chain restaurant how to build and develop its brand, and applicated Service Innovation to furthermore its brand advantage competitiveness via Apple 203 brunch industry chain. The related discussions for this case include STP, business models, multi-brand strategy, Service Innovation.
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Huang, Hsin, and 黃馨. "The study of brand performance characteristics of beverage chain industry in Taiwan-Application of the Brisoux-Laroche brand categorization process model." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/73925139931449004747.
Full textAbstract:
碩士中國文化大學
生活應用科學系
100
The purpose of this study was to investigate how the brand cognition and operation characteristics perceived by consumers affect their brand choice while purchasing freshly prepared beverage from the chain beverage stores. The Brisoux-Laroche brand categorization model was applied to study the feasibility of the brand categorization model in the process of consumer’s choice of chain beverage brand. The Sampling of was conducted with 404 college students. The participants were asked to categorize the 20 chain beverage brands into 4 sets (ie, evoked set, reject set, foggy set, and hold set) Personal background information, brand cognition with four category sets, and perception of operation characteristics of the chain beverage brand were also collected. The results are summarized as below: 1.Among the 20 chain store beverage brands, average of 9 brands were categorized into Foggy set. It indicated that many chain beverage brands were not aware to the participants. 2.Two groups of participants were clustered with their perception of store operation characteristics. The 1st group, total quality-oriented, focused on the every part, while the 2nd group, passive quality-oriented, focus on the flavor, speed and attitude of service. Only sex significant difference in the brand categorization process was observed between the two groups.
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Lan, Ping-Chien, and 藍屏茜. "An Approach of Long-term Strategy Decision-making for Franchised Take-out Beverage Chain Stores in China 2nd, 3rd-tier Cities." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/65713941669453307910.
Full textAbstract:
碩士朝陽科技大學
企業管理系高階產業經營碩士在職專班
102
The China development is always exceeding all expectation in these 2 decades. Refer to “China’s Catering Industry Development Report 2013”, the market scale of China’s catering industry was over 23.3 trillion RMB, especially, the catering industry growth was double in every 5 years since 2001 to 2012. Besides, according to the Prospectus of Sunjuice Holding Co. Limited (a listed company in Taiwan, which main business are production and sales of fruit juices, puree, powder, etc. in China) in Q3 2013, this company provides the product for national catering chain system customers with 38 brands and 8,300 stores around all Mainland China. Most of these catering chain systems provide take-out beverage services; therefore, there will be a tremendous catering and beverage market in China. Furthermore, Joe Mullich’s article in Wall Street Journal (in 2011) had pointed out that the “2nd-tier” cities should actually be called “first-class opportunities,” given that these cities have been growth engines of the Chinese economy, boosted by huge amounts of investment, new infrastructure and an influx of new talent, furthermore, according to figures from the U.S. Commercial Service, 14 of China's 2nd-tier cities account for 54 percent of the total imports from the U.S. And many of these cities are quickly developing new industries and attention-getting enterprises. Thus, these “first-class opportunities,” and the potential consuming power from “post-90s” in the 2nd & 3rd-tier Cities in China have attracted lots of the Taiwan's catering and beverage companies. This study adopt the "Business Model Generation" which had designed by Osterwalder and Pigneur (2012) and contained 9 building blocks: value propositions, customers segments, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure to demonstrate the “Big Picture” of the innovative business model, therefore, we utilize these 9 blocks to organize the Long-term Strategy for constructing the franchised take-out beverage chain stores project in the 2nd & 3rd-tier cities in Mainland China.
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Chang, Chih-Chuan, and 張志全. "A Study on Brands Arising and Purchase Behavior for Consumers of Roadside Stands - A Case Study of a Leading Beverage Chain Store." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/qgzkmq.
Full textAbstract:
碩士東海大學
高階經營管理碩士在職專班
102
The economy of vendors is currently emphasized by the government in Taiwan. Because of the multicultural characteristics, consumers present various views of consumption on vendors. The researcher tends to realize consumers’ opinions about brand vendors, to discuss the factors in consumers’ purchasing behaviors towards brand vendors and the effects of brand goods on consumer trust and Customer Satisfaction, and to understand the effects of such factors on consumers’ purchasing behaviors. Consequently, this study tends to discuss the consumption attitudes of consumers with distinct background towards brand vendors, to explore the correlation between Customer Satisfaction and brand vendors, and to find out the successful business model in brand vendors for the new operation mode of vendors. Taking the example of 50lan Tea, cluster sampling is applied in this study. Clustering with age, total 120 copies of formal questionnaires are retrieved. The background variables of gender, age, occupation, marital status, and monthly income are used for discussing consumers’ consumption attitudes. Both t-test and One Way ANOVA are utilized for exploring the correlation between such background factors and consumption attitudes, where no significant correlation appears. Furthermore, the researcher tends to discuss the correlation between Customer Satisfaction and consumption attitudes, where Customer Satisfaction is divided into Satisfaction with Product and Satisfaction with Service. The factors in Satisfaction with Product contain product quality, product image, product price, and product package, in which product quality, product image, product price, and product package present positively significant correlations with consumption attitudes. The factors in Satisfaction with Service include service attitude, delivery speed, sales promotion, and convenience, where service attitude, sales promotion, and convenience reveal positively remarkable correlations with consumption attitude; merely delivery speed does not appear notable correlation with consumption attitude.
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Wang, Ya-ling, and 王雅玲. "The Taiwan enterprises chain-like food and beverage industry enters mainland China to choose the decision model of location and its partner." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/86406888779031986300.
Full textAbstract:
碩士國立臺南大學
科技管理研究所碩士班
99
The rate of compatriots eat outside almost 70%, the most common way for food and beverage industry to unfold the shop is use chain-like alliance. How to increase market share and develop characteristic food become important issue. Different languages、regions、countries and races stand for their own representations. When characteristic food export abroad, it is also a kind of culture export, furthermore, it could become a channel to promote sightseeing. The development of Taiwan’s food and beverage market tending to be saturated, so we should push food and beverage industry internationally. In point of Taiwan’s geographical environment, the best choice to unfold shop is go to mainland China. China’s business volume is 1,540 billion of food and beverage industry in 2008, the rate of society expends the total amount is 14.2%. Therefore, food and beverage industry is an important item to increase economics growth for China. Before entering a new market, we should have an important strategy to fit our target, franchisee’s characteristic is also an considerable factor. The research according to these two aspects to use multi-criteria decision to get the appropriate solution. The appropriate solution would provide Taiwan’s franchisor a suggestion when entering mainland China market.
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Yen, Chih-Ching, and 顏智卿. "A Study on Inadequate Acts of Franchise & Chain Stores Penalized by the Fair Trade Commission – A Case of Food & Beverage." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/03268381963056354412.
Full textAbstract:
碩士國立高雄應用科技大學
觀光與餐旅管理研究所
101
This study investigates two penal cases which Franchisee violate the Fair Trade Law. In order to improve the franchisee’s strategy of marketing and franchise, protect franchisee’s interests, the study summarize various violations for references, examples of information outflow and joint actions to avoid losses caused lack of knowledge. The main research methods include litherature reveiew, comparative analysis and case analysis. The results show that most franchisees are penalized by Fair Trade Commission because they don’t understand the significance of misconduct, the fines are not high, or weak law-abiding behavior. Even have continuously penalty by the same cause and matter, and this situation may cause by the small amount of fines. Compared with the enormous benefits, those franchisees don’t even think about improve their misconducts. But those penalties still damage to corporate image and increased overhead. Futhermore, they may affect the business management and result in management crisis. In our country regulations relating franchising owners are only limited by civil law, unfair competition law, consumer protection law and the Fair Trade Commission. There has no specific laws required for franching and it is really inadequate. It is better increase relevant regulations in civil law. Association of franchisee also can publish some penalty cases for vigilance, and provide relevant methods and channels for help to avoid or mitigate losses.
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LIN, GUO-WEI, and 林國維. "A Case Study of Work Stress and Emotional Labor Management toward a Brand Name Beverage Chain Stores in Taiwan: An IPO Model Approach." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/mh8pyb.
Full textAbstract:
碩士國立雲林科技大學
企業管理系
106
Since the mid-1970s, the service industry in Taiwan has grown rapidly with the improvement of the standard of living of the people. In 2016, the service industry accounted for 63.15% of GDP, accounting for 59.17% of the total employment. It shows that the service industry has become the main income of economic in Taiwan. The service industry has reached an era of intense competition. Many companies' strategies are service differentiation, and they must provide advantages that are not easily imitated and cannot be replaced by the machine. Employees are the company's most valuable assets. Employees must have extremely high emotional management, and they need to provide perfect service attitudes. In addition, they need to face the stress of work tasks. If employees do not properly relieve stress and get assistance, there is a detrimental vicious circle for both the company and the employees. The companies must help employees in improving the stressful working environment and emotional workload. The companies must train their employees to demonstrate appropriate emotions to serve customers. The main purpose of the research is to understand on relationship between work stress and emotional labor in the service industry. Taking the staff of a famous chain coffee shop as the research object, and taking seven sampled with staff and supervisors through a typical survey method. In addition, 75 online questionnaires were collected to sample from other stores. The research studied on work stress diagnosis and stress management.