Academic literature on the topic 'BIG BAZAAR'

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Journal articles on the topic "BIG BAZAAR"

1

Tumbe, Chinmay, and Shashank Krishnakumar. "From bazaar to Big Bazaar." Journal of Historical Research in Marketing 10, no. 3 (2018): 312–30. http://dx.doi.org/10.1108/jhrm-12-2017-0078.

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Purpose This paper aims to understand the factors affecting the evolution of retailing in India since the mid-nineteenth century. Design/methodology/approach This paper compares the trajectories of four distinct retail stores in India – Spencer’s pan-Indian retailing empire since 1863, Akbarallys’ department store chain in Mumbai since 1897, Apna Bazar’s consumer cooperative chain in Mumbai since 1948 and the Future Group’s pan-Indian retailing chain since the 1980s. Historical sources include firm biographies and newspaper archives. Findings This paper proposes a systems theory linking environmental influences and service innovation, to explain the evolution of retailing in India since the mid-nineteenth century. The key environmental influence on retailing has been state patronage – colonialism and high-end department stores until the 1940s, socialism and cooperative stores until the 1980s and liberalisation with restricted foreign direct investment in retailing until 2015 associated with indigenous corporate large retail format stores. Service innovation in terms of home delivery and recreation of the bazaar atmosphere due to norms on gender and community have also interacted to shape individual success in modern retailing and the dominance of small shop retailing over the long run. Research limitations/implications This paper questions standard accounts of retailing history in India that began with the late-twentieth century by showing the scale of a pan-Indian retailing chain in the early-twentieth century. It also provides an account of retailers that is missing in the current literature on the history of consumption in India. Practical implications Findings of this study will be useful to marketing professionals and teachers who wish to learn more about the history of retailing in India. It also shows how retailers navigated changes in the regulatory and business environment. Originality/value Through a comparative study, this paper outlines the environmental influences on retail formats and service innovation strategies that are required to serve the Indian market. It also brings to fore the significance of retailing chains in colonial India.
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Kumar, Vinod, and Vandana. "Future Group’s new move: Big Bazaar Direct." Emerald Emerging Markets Case Studies 6, no. 2 (2016): 1–18. http://dx.doi.org/10.1108/eemcs-01-2015-0012.

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Subject area Marketing, Retail Marketing and E-commerce. Study level/applicability Graduate and Post-graduate. Case overview The Future Group is the most profitable retailer in India without having any foreign direct investment (FDI). In September 2013, the retailer launched its online retailing platform, “Big Bazaar Direct” (BBD). BBD is a franchisee-based model which aims to partner with people having rich customer networks to reach more shoppers. This novice idea of BBD is the result of Big Bazaar’s greater mind share over its market share. Mr Kishore Biyani, CEO Future Group, has lot of expectation from this business model. Expected learning outcomes The outcomes include: to familiarize students with Indian Retail Industry; to develop student’s skills in critically analyzing an online retail-based new business model; and to explain key factors that work for success of a retail-based business model. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Subject code CSS 8: Marketing
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Reazul, S. M., and A. F. M. Ashraful Alam . "Urban Regeneration for Sustainable Economic Growth: the study of Boro Bazaar in Khulna, Bangladesh." Journal of Social and Development Sciences 3, no. 4 (2012): 111–22. http://dx.doi.org/10.22610/jsds.v3i4.693.

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The major dynamic driving forces of cities in developing countries are economic and social forces to change the urban system with the growing demand of population and urbanization. Of course, the problems are different and unique to a particular city based on the city growth pattern, economic and social character. Khulna, the third largest metropolitan city in Bangladesh with 1.2 million populations within 45.6 square kilometer was developed as a medium scale industrial city since 1950s. Previously the city economy was completely established on river-based trade and the city developed around the river port locally named “Boror Bazaar” means big market place. The changing city form gave Boro Bazaar the shape of mixed-use zone rather solely commercial or business zone. Now, as a central economic hub in the city centre, Boro Bazaar needs to be more dynamic to response to the city economy and its growth pattern. For last one decade, Boro Bazaar has faced compact unplanned haphazard development even along the riverside just to meet the demand of rapid urbanization process. Therefore, it has become an urban challenge to revitalize the Boro Bazaar area to make more effective response to the rapid economic growth and to ensure better urban environment for the residents, businesspersons and the employers.
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Ferdows, Sk Shahin, Sk Samim Ferdowsy, Sk Wasim Firdaus, Joydeep Dey, and Sunil Karforma. "CONSUMER BUYING BEHAVIOUR IN BIG-BAZAAR DURGAPUR." Journal of Mathematical Sciences & Computational Mathematics 2, no. 2 (2021): 305–16. http://dx.doi.org/10.15864/jmscm.2209.

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Consumer’s behaviour is often studied because certain decisions are significantly affected by their behaviour or expected actions. For this reason consumer behaviour is said to be applied discipline.In a general sense, the most important reason for studying consumer behaviour is the significant role it plays in our lives. Much of our time is spent directly in the market place, eating or engaging in other activities. A large amount of additional time is spent thinking about products and services, talking to friends about them, and seeing or hearing advertisements about them. These general concerns alone are enough to justify our study of consumer behaviour. However, many seek to understand the behaviour of consumers for what are thought to be more immediate and tangible reasons. The main reason behind this project was to find out the buying behaviour of the consumer while shopping at big bazaar because most of the population surveyed preferred to shop at malls and how day by day the consumers demands are increasing and through this project I came to know that what are the various behaviour of a typical customer who shops at big bazaar.
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5

Shirkhanloo, Shima. "Customer Service with Reference To Big Bazaar." International Journal of Social and Economic Research 3, no. 1 (2013): 111. http://dx.doi.org/10.5958/j.2249-6270.3.1.014.

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6

Yanny, Anda. "Pengaruh Bazar dan lingkungan keluarga Terhadap Minat Berwirausaha pada Mahasiswa Universitas Budi Darma." Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) 3, no. 03 (2023): 212–20. http://dx.doi.org/10.54209/jasmien.v3i03.384.

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Universitas Budi Darma always make every bazaar event the year this done For stimulate the students own entrepreneurial spirit and ready For build business Alone later after they pass. Family is the first very teach everything about life this . So is entrepreneurship . Parents job _ student This most is selling merchants _ results plant them in the market, or open business alone . And p This can said as trader . Study This aim for see how much big influence factor extrinsic and factor intrinsic student to interest entrepreneurship , namely the t test looks influence of the bazaar being held campus and environment family to interest entrepreneurship Research results This is the Bazar has influence to interest entrepreneurship for student . Temporary That Environment family No own influence to interest student For entrepreneurship . In a simultaneous test or together . Both variables are independent This influence interest student For entrepreneurship
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7

NM, Gayathri. "A study on innovative marketing practices in retail marketing sector-with special reference to big bazaar." Journal of Management and Science 8, no. 2 (2018): 118–31. http://dx.doi.org/10.26524/jms.2018.11.

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The present paper provides a platform to understand the customer satisfaction towards retail products and how retail sector is adopting different kinds of strategies to attract the customers and also explains its CRM Practices; marketing practices etc A Researcher has selected 50 customers who are purchasing products from Big Bazaar in Shivamogga. It particularly focused on Benefits of the customers about offering discounts, any special services, games etc and also collects information about how this particular Retail marketing strategies contribute towards consumers taste and preferences , Finally the detail information about Retail marketing strategies and How it is very important for all service sector has explained clearly. Therefore, small attempt have been made to understand the benefits, taste, preferences and satisfaction of the Assessee towards Big Bazaar and how Retail Strategies plays an important role in Company development today. The structured questionnaire method conducted to the Big Bazaar consumers in Shivamogga and the data collected will be arranged properly for the findings. It concentrates on the new emerging challenges, opportunities and issues in the field of Marketing. Finally, it makes an attempt to offer suggestions to analyze the improvement of Retail Marketing Strategies.
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8

Patil, Gururaj. "A Study on Impact of Sales Promotion and Offers on Customers of General Merchandise Products at Retail Stores in Hubli." International Journal for Research in Applied Science and Engineering Technology 9, no. 11 (2021): 1636–40. http://dx.doi.org/10.22214/ijraset.2021.39064.

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Abstract: A study on “The impact of sales promotion and offers on customers of general merchandise products” the main objective of the research to study the impact of sales promotions and offers on customers .Hubli being one of the fast growing cities of Karnataka has slowly started witnessing a change with respect to shopping. People here, are willing to have a shopping experience similar to metro cities. A study on the impact of sales promotions and offers on customers of general merchandise products at big bazaar at Hubli in order to understand the consumer’s attitude towards the sales promotions of specific company such as Big Bazaar and the basis on what it is expected by them. The report includes detailed study of the industry profile and about the organization. This study enhances the process of understanding the consumers through the survey conducted on them. This study is explorative in nature, including a survey and fact finding. Simple random sampling procedure was used to select the sample. Through this study an attempt has been made to understand the mind set of customers about big bazaar and accordingly the recommendations has been made with the help of findings & customer’s suggestions. The main objective of the study is to understand the attitude and perception of customers towards Big Bazaar. The data for the study is based on 100 samples, which is collected in the form of structured questionnaire. The study is confined only to the customers who shop at Hubli. Both primary and secondary data are used for the study. Primary data was collected with the help of structured questionnaire to extract necessary data from the respondents. Secondary data was collected from company websites. Questionnaire consists of dichotomous; ratings scale questions and open-ended questions. The collected data was analyze and interpreted by using statistical tools and graphical representation has been done. Keywords: Sales promotions, impulsive buying, types of promotions, organized retailing.
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9

Gangal, Prof Vineeta, and Dr A. Kumar Dr A Kumar. "Big Bazaar: A Study of Consumer Behavior towards Organized Retail." Indian Journal of Applied Research 3, no. 4 (2011): 336–38. http://dx.doi.org/10.15373/2249555x/apr2013/110.

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10

M. Raja, M. Raja, and Dr M. I. Saifil Ali Dr.M.I.Saifil Ali. "An Analysis of Consumer Perception Towards Retail Brands in Big Bazaar, Chennai." Indian Journal of Applied Research 4, no. 2 (2011): 13–3. http://dx.doi.org/10.15373/2249555x/feb2014/84.

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