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Books on the topic 'Big data in marketing'

Author: Grafiati

Published: 5 June 2025

Last updated: 2 August 2025

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1

Yun, Mi-jŏng. Pik teit'ŏ nŭn ŏttŏk'e mak'et'ing ŭi mugi ka toenŭn'ga. K'ŭllaudŭ Nain, 2020.

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2

missing], [name. Statistical modeling and analysis for database marketing: Effective techniques for mining big data. Chapman and Hall, 2003.

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3

Segard, Olivier, and Lamia Mamlouk. Big Data and Marketing. Wiley & Sons, Incorporated, John, 2016.

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4

Marketing digital y big data. Funcas, 2021.

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5

Gerald, David. Big Data and Firm Marketing Performance: When Companies Need to Rethink Themselves ,big Data Marketing ,big Data Technologies for Business. Independently Published, 2021.

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6

Chaston, Ian. Online Marketing and Big Data Exploration. Palgrave Macmillan, 2015.

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7

Chaston, Ian. Online Marketing and Big Data Exploration. Palgrave Macmillan, 2015. http://dx.doi.org/10.1057/9781137488961.

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8

Big Data and Firm Marketing Performance. Independently Published, 2022.

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9

Bell, Richard. Big Data and Firm Marketing Performance. Independently Published, 2021.

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10

Chaston, I. Internet Marketing and Big Data Exploitation. Palgrave Macmillan Limited, 2015.

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11

Chaston, I. Internet Marketing and Big Data Exploitation. Palgrave Macmillan, 2015.

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12

Internet Marketing and Big Data Exploitation. Palgrave Macmillan, 2015.

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13

Role of Big Data Analytics Capabilities in Greening E-Procurement: Big Data ,Green Procurement ,big Data Driven Business ,big Data Marketing. Independently Published, 2021.

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14

Gerald, David. How Big Data Is Transforming Marketing and Sales?: What Is the Role of Big Data in Marketing Digital Marketing? Independently Published, 2021.

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15

Jr, Tanner John F. Analytics and Dynamic Customer Strategy: Big Profits from Big Data. Wiley & Sons, Incorporated, John, 2014.

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16

Jr, Tanner John F. Analytics and Dynamic Customer Strategy: Big Profits from Big Data. Wiley & Sons, Incorporated, John, 2014.

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17

Tanner, John F. Analytics and Dynamic Customer Strategy: Big Profits from Big Data. Wiley & Sons, Incorporated, John, 2014.

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18

Jr, Tanner John F. Analytics and Dynamic Customer Strategy: Big Profits from Big Data. Wiley & Sons, Limited, John, 2014.

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19

Outsidein Marketing Using Big Data To Drive Your Content Marketing. Pearson Education (US), 2014.

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20

Callahan, Sean, and Russell Glass. Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits. Wiley & Sons, Incorporated, John, 2014.

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21

Callahan, Sean, and Russell Glass. Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits. Wiley & Sons, Incorporated, John, 2014.

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22

Alam, Mansaf, and Kiran Chaudhary. Big Data Analytics: Applications in Business and Marketing. Auerbach Publishers, Incorporated, 2022.

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23

Alam, Mansaf, and Kiran Chaudhary. Big Data Analytics: Digital Marketing and Decision-Making. Auerbach Publishers, Incorporated, 2022.

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24

Alam, Mansaf, and Kiran Chaudhary. Big Data Analytics: Digital Marketing and Decision-Making. Auerbach Publishers, Incorporated, 2022.

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25

Alam, Mansaf, and Kiran Chaudhary. Big Data Analytics: Digital Marketing and Decision-Making. Taylor & Francis Group, 2022.

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26

Big Data Marketing Strategies for Superior Customer Experience. IGI Global, 2022.

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27

Profesionales, Otros, Editorial DIRCOM, and Karen Herrera Benavides. Revista DIRCOM 111: Marketing Digital y Big Data. Independently Published, 2016.

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28

Big Data Analytics: Digital Marketing and Decision-Making. Taylor & Francis Group, 2022.

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29

Alam, Mansaf, and Kiran Chaudhary. Big Data Analytics: Digital Marketing and Decision-Making. Auerbach Publishers, Incorporated, 2022.

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30

Alam, Mansaf, and Kiran Chaudhary. Big Data Analytics: Applications in Business and Marketing. Auerbach Publishers, Incorporated, 2022.

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31

Alam, Mansaf, and Kiran Chaudhary. Big Data Analytics: Applications in Business and Marketing. Auerbach Publishers, Incorporated, 2022.

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32

Big Data Marketing Strategies for Superior Customer Experience. IGI Global, 2022.

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33

Sharma, Sandhir, Amandeep Singh, and Rohit Bansal. Big Data: A Road Map for Successful Digital Marketing. de Gruyter GmbH, Walter, 2022.

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34

Sharma, Sandhir, Amandeep Singh, and Rohit Bansal. Big Data: A Road Map for Successful Digital Marketing. de Gruyter GmbH, Walter, 2022.

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35

Sharma, Sandhir, Amandeep Singh, and Rohit Bansal. Big Data: A Road Map for Successful Digital Marketing. de Gruyter GmbH, Walter, 2022.

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36

Callahan, Sean, and Russell Glass. The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits. Wiley, 2014.

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37

Verhoef, Peter C., Edwin Kooge, and Natasha Walk. Creating Value with Big Data Analytics: Making Smarter Marketing Decisions. Taylor & Francis Group, 2016.

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38

Verhoef, Peter C., Edwin Kooge, and Natasha Walk. Creating Value with Big Data Analytics: Making Smarter Marketing Decisions. Taylor & Francis Group, 2016.

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39

Verhoef, Peter C., Edwin Kooge, and Natasha Walk. Creating Value with Big Data Analytics: Making Smarter Marketing Decisions. Taylor & Francis Group, 2016.

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40

Verhoef, Peter C., Edwin Kooge, and Natasha Walk. Creating Value with Big Data Analytics: Making Smarter Marketing Decisions. Taylor & Francis Group, 2016.

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41

Verhoef, Peter C., Edwin Kooge, and Natasha Walk. Creating Value with Big Data Analytics: Making Smarter Marketing Decisions. Taylor & Francis Group, 2016.

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42

Creating Value with Big Data Analytics: Making Smarter Marketing Decisions. Taylor & Francis Group, 2016.

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43

Hashem, Tareq Nael, and Ahmad Albattat. Marketing and Big Data Analytics in Tourism and Events. IGI Global, 2024.

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44

Hashem, Tareq Nael, and Ahmad Albattat. Marketing and Big Data Analytics in Tourism and Events. IGI Global, 2024.

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45

Big Data: A Road-Map for Successful Digital Marketing. Nova Science Publishers, Incorporated, 2023.

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46

Hashem, Tareq Nael, and Ahmad Albattat. Marketing and Big Data Analytics in Tourism and Events. IGI Global, 2024.

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47

Hashem, Tareq Nael, and Ahmad Albattat. Marketing and Big Data Analytics in Tourism and Events. IGI Global, 2024.

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48

Hashem, Tareq Nael, and Ahmad Albattat. Marketing and Big Data Analytics in Tourism and Events. IGI Global, 2024.

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49

Big Data: A Road-Map for Successful Digital Marketing. Nova Science Publishers, Incorporated, 2023.

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50

Gaspar, Fernando C. Successful Startup: How to use Big Data Marketing to make it big. Independently Published, 2018.

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