Relevant bibliographies by topics / Black consumers – South Africa

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Academic literature on the topic 'Black consumers – South Africa'

Author: Grafiati
Published: 4 June 2021
Last updated: 16 February 2022

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Journal articles on the topic "Black consumers – South Africa"

1

Makhitha, K. Mercy. "Black consumers perceptions towards luxury brands in South Africa." International Journal of Research in Business and Social Science (2147- 4478) 10, no. 4 (2021): 28–36. http://dx.doi.org/10.20525/ijrbs.v10i4.1135.

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The paper determines the black consumers’ perceptions towards luxury brands in South Africa. The purchase of luxury brands has been on the rise locally and internationally. Global brands have been investing in SA by expanding to the region. The demand for luxury brands has also increased over the past decades. In SA, the middle-class group has also increased, particularly the black middle class which increased the market for luxury brands. To achieve the objectives of the study, a survey was conducted among black consumers in Thohoyandou, Venda, South Africa. Data were collected by two fieldworkers who intercepted shoppers visiting a regional mall in the area. Data were analyzed using SPSS 25. The descriptives, factor analysis, and ANOVA were analyzed to achieve the objectives of the study. The findings of the study reveal that black consumers are more influenced by the rarity and uniqueness of the brands followed by the financial and functional values of the brands. Black consumers’ perceptions towards luxury brands were found to differ across age and income groups but did not differ across gender and education levels. Organizations targeting black consumers must design brands that are rare and unique and ensure that brands deliver the financial and functional values desired by black consumers
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2

Cant, Michael Colin, and Adri Meyer. "Loyalty cards: Strategic marketing tool or wasted marketing effort?" Corporate Ownership and Control 10, no. 1 (2012): 187–93. http://dx.doi.org/10.22495/cocv10i1c1art3.

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The rapid rise and distinctive demands of black consumers after the apartheid era in South Africa has brought forward many opportunities for retailers. One of these opportunities is examining the purchase behaviour of black consumers if they possess a loyalty card. The purpose of this research was to investigate the purchasing habits of black South African consumers who possess a loyalty card, looking specifically at purchase frequency and polygamous loyal customers. In order to test various hypotheses, 65 black South African clients of two pharmaceutical outlets were surveyed. The results of the study indicated that a relationship does exist between the possession of a loyalty card and shopping frequency, as well as the relationship between polygamous loyalty and shopping frequency.
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Cant, Michael Colin, Melanie Gopaul, and Leanne Manley. "Brand loyalty: are black urban area consumers’ more loyal?" Corporate Ownership and Control 11, no. 1 (2013): 548–55. http://dx.doi.org/10.22495/cocv11i1c6art2.

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Black urban area consumers’ are a major economic force in the South African economy and represent a considerable portion of the economic and social setting of South Africa (Hummel, M, In: McCann World group, 2008). However this segment has long been neglected by marketers due to the segregation that was experienced within the country pre-1994. Prior to independence, black urban area communities were mostly catered for by ‘spaza’ shops, or informal retailers run from inside a home that presented residents with a limited variety of products. Residents in traditional black urban areas mostly purchased at these retailers due to financial constraints and limited accessibility to other larger retail outlets as well as due to security fears, and in so doing formed a loyalty towards brands offered by spaza shops. Post-1994 however has seen a dramatic increase in black urban area income, enhanced public transportation and greater retail development within these areas, which has allowed for many residents to become more exposed to alternative brands. The primary aim of this study therefore was to examine the degree of brand loyalty consumers’ of black urban areas of Tshwane, South Africa hold today in relation to retail brands. In order to satisfy the research objective of the study, a self-administered location based survey was distributed to the residents of Shoshanguve, Mamelodi and Attridgeville; black urban areas within the Tshwane region of South Africa.
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4

Posel, Deborah. "Getting Inside the Skin of the Consumer: Race, Market Research and the Consumerist Project in Apartheid South Africa." Itinerario 42, no. 1 (2018): 120–38. http://dx.doi.org/10.1017/s0165115318000116.

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This article engages questions of colonial intimacy in the context of the market – specifically, by white commercial sector in apartheid South Africa to lure black South Africans into burgeoning consumer markets. I focus on the 1960s, when the exercise in racial domination grew more ambitious and coercive, at the same time as buoyant economic growth efforts spurred consumerist desire. African consumers were largely invisible and incomprehensible to white businesspeople, who turned to advertisers and market researchers to bring ‘the African consumer’ to light. This was largely an epistemological challenge – the pursuit of new modes of knowledge about African people, and especially the material intimacies of their daily lives. This article examines this knowledge-making project, along with the anxieties, lapses and contradictions that inhered in it.
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5

Thomas, L. M. "Skin Lighteners, Black Consumers and Jewish Entrepreneurs in South Africa." History Workshop Journal 73, no. 1 (2012): 259–83. http://dx.doi.org/10.1093/hwj/dbr017.

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6

Duh, Helen, and Miemie Struwig. "Justification of generational cohort segmentation in South Africa." International Journal of Emerging Markets 10, no. 1 (2015): 89–101. http://dx.doi.org/10.1108/ijoem-08-2012-0078.

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Purpose – The purpose of this paper is to look at the successful generational cohort segmentation from global and country-specific formative experiences in the USA, to examine the justification of cohort segmentation in South Africa. It also describes the demographic and psychographic characteristics of the latest consumer cohort – Generation Y for the interest of retailers and marketing managers. Design/methodology/approach – The study gathers secondary data by carefully scrutinizing books, journal articles, essays and dissertations. From these secondary sources, summaries of various findings and important scholarly insights into the qualifying factors for cohort formation and the important characteristics that make Generation Y an attractive consumer segment are provided. Findings – Findings show that, generational cohort segmentation is reserved for countries whose defining moments meet some qualifying conditions. South Africa can segment consumers in terms of generational cohorts because the historic and political defining events the country experienced fulfil the requirements for cohort formation. Particularly, apartheid is suggested to be the country-specific defining event backing the labelling of Generation X and Y South Africans. Generation X should thus be “the apartheid, socio-economic instability cohort” and Generation Y should be “the post apartheid socio-economically liberated cohort” Findings also show that Generation Y South Africans constitute a majority of the growing middle class, termed “Black Diamonds”. Originality/value – In addition to providing summaries of useful marketing-related reasons to target Generation Y consumers, this study assesses the qualification of South Africa’s historic and political events in forming consumer cohorts for generational marketing.
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7

Cant, Michael Colin, Jan Wiid, and Catherine Mpolokeng Sephapo. "An investigation into consumers’ apparel purchase patterns within black urban areas of Tshwane, South Africa." Corporate Ownership and Control 10, no. 2 (2013): 274–81. http://dx.doi.org/10.22495/cocv10i2c2art7.

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The primary aim of this research paper is to investigate the clothing expenditure patterns of consumers residing in black urban areas in the Tshwane area of South Africa. Housing, food and clothing are generally perceived as the most basic needs that people have throughout their lives. Demand for these items is generally expected to increase over time as consumer income increases and expenditure is expected to increase as income increases (Dyer, Hou & Dyer, 2004). Households in black urban areas are already by far the largest group in the middle-income (LSM 5-8) market, where their figures maintain to growth gradually (Chase, Legoete & van Wamelen, 2010:2). A quantitative approach was used for this study where a survey questionnaire was used as a method for collecting data. In order to satisfy research objectives of the study, a self-administered location based survey was distributed to the residents of Shoshanguve, Mamelodi and Attridgeville; Black urban areas within the Tshwane region of South Africa.
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8

Cant, Michael Colin, and Leanne Lauren Spolander. "Investigation into consumers’ perceptions of advertised retail brands within black urban areas of South Africa." Corporate Ownership and Control 10, no. 1 (2012): 162–69. http://dx.doi.org/10.22495/cocv10i1c1art1.

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The main aim of this study was to investigate the perceptions consumers’ of Black urban areas of Tshwane, South Africa hold in relation to advertised retail brands and branding. The importance of Black urban area consumers’ perceptions in relation to advertised retail brands is that in the era before independence these communities were generally regarded as being lower income and not brand loyal due to financial constraints. The number of shopping malls and branded stores were limited in these areas but since 1994, when South Africa became a democracy, things have changed. The income in these communities has steadily risen thereby attracting the attention of retail developers (Ligthelm, 2008:37; Tustin & Strydom, 2006:48-49). With the increased retail development in these communities, consumers residing in these areas have become more exposed to branded merchandise and the advertising thereof. This has led to new perceptions towards brands being formed and in the process opening possible new opportunities for retailers. In order to satisfy the research objectives of the study, a self-administered location based survey was distributed to the residents of Shoshanguve, Mamelodi and Attridgeville; Black urban areas within the Tshwane region of South Africa.
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9

Henderson, Geraldine Rosa, Tracy Rank-Christman, Tiffany Barnett White, Kimberly Dillon Grantham, Amy L. Ostrom, and John G. Lynch. "Intercultural competence and customer facial recognition." Journal of Services Marketing 32, no. 5 (2018): 570–80. http://dx.doi.org/10.1108/jsm-07-2017-0219.

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Purpose Intercultural competence has been found to be increasingly important. The purpose of this paper is to understand how intercultural competence impacts service providers’ ability to recognition faces of both black and white consumers. Design/methodology/approach Two experiments were administered to understand how intercultural competence impacts recognition of black and white consumer faces. Findings The authors find that the more intercultural competence that respondents report with blacks, the better they are at distinguishing between black regular customers and black new shoppers in an experiment. The authors find no impact of intercultural competence on the ability of respondents to differentiate between white consumers. These findings hold for respondents in the USA and South Africa. Research limitations/implications One limitation of this research is that the studies were conducted in a controlled lab setting. Thus, one could imagine additional noise from a true consumer setting might increase the effects of these results. Another limitation is the focus on only black and white consumer faces. In this paper, the authors focused on these two races, specifically to keep the factorial design as simplified as possible. Originality/value The implications of this research are important given that the ability of employees’ recognizing customer faces can affect customers’ day-to-day interactions in the marketplace.
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10

Cant, Michael Colin, Jan Wiid, and Catherine Mpolokeng Sephapo. "An exploration into the branding consumption patterns of consumers residing in townships of Tshwane: a South African case." Corporate Ownership and Control 11, no. 1 (2013): 332–41. http://dx.doi.org/10.22495/cocv11i1c3art4.

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The primary aim of this research paper is to investigate the branding patterns of consumers residing in townships (also referred to as underdeveloped areas/black urban areas) within the Tshwane area of South Africa. Households in black urban areas are already by far the largest group in the middle-income (LSM 5 to 8) market, where their figures continue to grow gradually (Chase, Legoete & van Wamelen, 2010:2). A quantitative approach was used for this study where a survey questionnaire was the method for collecting data. In order to satisfy research objectives of the study, a self-administered location based survey was distributed to the residents of Shoshanguve, Mamelodi and Attridgeville; black urban areas within the Tshwane region of South Africa.
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