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Makhitha, K. Mercy. "Black consumers perceptions towards luxury brands in South Africa." International Journal of Research in Business and Social Science (2147- 4478) 10, no. 4 (2021): 28–36. http://dx.doi.org/10.20525/ijrbs.v10i4.1135.
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The paper determines the black consumers’ perceptions towards luxury brands in South Africa. The purchase of luxury brands has been on the rise locally and internationally. Global brands have been investing in SA by expanding to the region. The demand for luxury brands has also increased over the past decades. In SA, the middle-class group has also increased, particularly the black middle class which increased the market for luxury brands. To achieve the objectives of the study, a survey was conducted among black consumers in Thohoyandou, Venda, South Africa. Data were collected by two fieldworkers who intercepted shoppers visiting a regional mall in the area. Data were analyzed using SPSS 25. The descriptives, factor analysis, and ANOVA were analyzed to achieve the objectives of the study. The findings of the study reveal that black consumers are more influenced by the rarity and uniqueness of the brands followed by the financial and functional values of the brands. Black consumers’ perceptions towards luxury brands were found to differ across age and income groups but did not differ across gender and education levels. Organizations targeting black consumers must design brands that are rare and unique and ensure that brands deliver the financial and functional values desired by black consumers
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Cant, Michael Colin, and Adri Meyer. "Loyalty cards: Strategic marketing tool or wasted marketing effort?" Corporate Ownership and Control 10, no. 1 (2012): 187–93. http://dx.doi.org/10.22495/cocv10i1c1art3.
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The rapid rise and distinctive demands of black consumers after the apartheid era in South Africa has brought forward many opportunities for retailers. One of these opportunities is examining the purchase behaviour of black consumers if they possess a loyalty card. The purpose of this research was to investigate the purchasing habits of black South African consumers who possess a loyalty card, looking specifically at purchase frequency and polygamous loyal customers. In order to test various hypotheses, 65 black South African clients of two pharmaceutical outlets were surveyed. The results of the study indicated that a relationship does exist between the possession of a loyalty card and shopping frequency, as well as the relationship between polygamous loyalty and shopping frequency.
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Cant, Michael Colin, Melanie Gopaul, and Leanne Manley. "Brand loyalty: are black urban area consumers’ more loyal?" Corporate Ownership and Control 11, no. 1 (2013): 548–55. http://dx.doi.org/10.22495/cocv11i1c6art2.
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Black urban area consumers’ are a major economic force in the South African economy and represent a considerable portion of the economic and social setting of South Africa (Hummel, M, In: McCann World group, 2008). However this segment has long been neglected by marketers due to the segregation that was experienced within the country pre-1994. Prior to independence, black urban area communities were mostly catered for by ‘spaza’ shops, or informal retailers run from inside a home that presented residents with a limited variety of products. Residents in traditional black urban areas mostly purchased at these retailers due to financial constraints and limited accessibility to other larger retail outlets as well as due to security fears, and in so doing formed a loyalty towards brands offered by spaza shops. Post-1994 however has seen a dramatic increase in black urban area income, enhanced public transportation and greater retail development within these areas, which has allowed for many residents to become more exposed to alternative brands. The primary aim of this study therefore was to examine the degree of brand loyalty consumers’ of black urban areas of Tshwane, South Africa hold today in relation to retail brands. In order to satisfy the research objective of the study, a self-administered location based survey was distributed to the residents of Shoshanguve, Mamelodi and Attridgeville; black urban areas within the Tshwane region of South Africa.
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Posel, Deborah. "Getting Inside the Skin of the Consumer: Race, Market Research and the Consumerist Project in Apartheid South Africa." Itinerario 42, no. 1 (2018): 120–38. http://dx.doi.org/10.1017/s0165115318000116.
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This article engages questions of colonial intimacy in the context of the market – specifically, by white commercial sector in apartheid South Africa to lure black South Africans into burgeoning consumer markets. I focus on the 1960s, when the exercise in racial domination grew more ambitious and coercive, at the same time as buoyant economic growth efforts spurred consumerist desire. African consumers were largely invisible and incomprehensible to white businesspeople, who turned to advertisers and market researchers to bring ‘the African consumer’ to light. This was largely an epistemological challenge – the pursuit of new modes of knowledge about African people, and especially the material intimacies of their daily lives. This article examines this knowledge-making project, along with the anxieties, lapses and contradictions that inhered in it.
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Thomas, L. M. "Skin Lighteners, Black Consumers and Jewish Entrepreneurs in South Africa." History Workshop Journal 73, no. 1 (2012): 259–83. http://dx.doi.org/10.1093/hwj/dbr017.
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Duh, Helen, and Miemie Struwig. "Justification of generational cohort segmentation in South Africa." International Journal of Emerging Markets 10, no. 1 (2015): 89–101. http://dx.doi.org/10.1108/ijoem-08-2012-0078.
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Purpose – The purpose of this paper is to look at the successful generational cohort segmentation from global and country-specific formative experiences in the USA, to examine the justification of cohort segmentation in South Africa. It also describes the demographic and psychographic characteristics of the latest consumer cohort – Generation Y for the interest of retailers and marketing managers. Design/methodology/approach – The study gathers secondary data by carefully scrutinizing books, journal articles, essays and dissertations. From these secondary sources, summaries of various findings and important scholarly insights into the qualifying factors for cohort formation and the important characteristics that make Generation Y an attractive consumer segment are provided. Findings – Findings show that, generational cohort segmentation is reserved for countries whose defining moments meet some qualifying conditions. South Africa can segment consumers in terms of generational cohorts because the historic and political defining events the country experienced fulfil the requirements for cohort formation. Particularly, apartheid is suggested to be the country-specific defining event backing the labelling of Generation X and Y South Africans. Generation X should thus be “the apartheid, socio-economic instability cohort” and Generation Y should be “the post apartheid socio-economically liberated cohort” Findings also show that Generation Y South Africans constitute a majority of the growing middle class, termed “Black Diamonds”. Originality/value – In addition to providing summaries of useful marketing-related reasons to target Generation Y consumers, this study assesses the qualification of South Africa’s historic and political events in forming consumer cohorts for generational marketing.
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Cant, Michael Colin, Jan Wiid, and Catherine Mpolokeng Sephapo. "An investigation into consumers’ apparel purchase patterns within black urban areas of Tshwane, South Africa." Corporate Ownership and Control 10, no. 2 (2013): 274–81. http://dx.doi.org/10.22495/cocv10i2c2art7.
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The primary aim of this research paper is to investigate the clothing expenditure patterns of consumers residing in black urban areas in the Tshwane area of South Africa. Housing, food and clothing are generally perceived as the most basic needs that people have throughout their lives. Demand for these items is generally expected to increase over time as consumer income increases and expenditure is expected to increase as income increases (Dyer, Hou & Dyer, 2004). Households in black urban areas are already by far the largest group in the middle-income (LSM 5-8) market, where their figures maintain to growth gradually (Chase, Legoete & van Wamelen, 2010:2). A quantitative approach was used for this study where a survey questionnaire was used as a method for collecting data. In order to satisfy research objectives of the study, a self-administered location based survey was distributed to the residents of Shoshanguve, Mamelodi and Attridgeville; Black urban areas within the Tshwane region of South Africa.
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Cant, Michael Colin, and Leanne Lauren Spolander. "Investigation into consumers’ perceptions of advertised retail brands within black urban areas of South Africa." Corporate Ownership and Control 10, no. 1 (2012): 162–69. http://dx.doi.org/10.22495/cocv10i1c1art1.
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The main aim of this study was to investigate the perceptions consumers’ of Black urban areas of Tshwane, South Africa hold in relation to advertised retail brands and branding. The importance of Black urban area consumers’ perceptions in relation to advertised retail brands is that in the era before independence these communities were generally regarded as being lower income and not brand loyal due to financial constraints. The number of shopping malls and branded stores were limited in these areas but since 1994, when South Africa became a democracy, things have changed. The income in these communities has steadily risen thereby attracting the attention of retail developers (Ligthelm, 2008:37; Tustin & Strydom, 2006:48-49). With the increased retail development in these communities, consumers residing in these areas have become more exposed to branded merchandise and the advertising thereof. This has led to new perceptions towards brands being formed and in the process opening possible new opportunities for retailers. In order to satisfy the research objectives of the study, a self-administered location based survey was distributed to the residents of Shoshanguve, Mamelodi and Attridgeville; Black urban areas within the Tshwane region of South Africa.
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Henderson, Geraldine Rosa, Tracy Rank-Christman, Tiffany Barnett White, Kimberly Dillon Grantham, Amy L. Ostrom, and John G. Lynch. "Intercultural competence and customer facial recognition." Journal of Services Marketing 32, no. 5 (2018): 570–80. http://dx.doi.org/10.1108/jsm-07-2017-0219.
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Purpose Intercultural competence has been found to be increasingly important. The purpose of this paper is to understand how intercultural competence impacts service providers’ ability to recognition faces of both black and white consumers. Design/methodology/approach Two experiments were administered to understand how intercultural competence impacts recognition of black and white consumer faces. Findings The authors find that the more intercultural competence that respondents report with blacks, the better they are at distinguishing between black regular customers and black new shoppers in an experiment. The authors find no impact of intercultural competence on the ability of respondents to differentiate between white consumers. These findings hold for respondents in the USA and South Africa. Research limitations/implications One limitation of this research is that the studies were conducted in a controlled lab setting. Thus, one could imagine additional noise from a true consumer setting might increase the effects of these results. Another limitation is the focus on only black and white consumer faces. In this paper, the authors focused on these two races, specifically to keep the factorial design as simplified as possible. Originality/value The implications of this research are important given that the ability of employees’ recognizing customer faces can affect customers’ day-to-day interactions in the marketplace.
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Cant, Michael Colin, Jan Wiid, and Catherine Mpolokeng Sephapo. "An exploration into the branding consumption patterns of consumers residing in townships of Tshwane: a South African case." Corporate Ownership and Control 11, no. 1 (2013): 332–41. http://dx.doi.org/10.22495/cocv11i1c3art4.
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The primary aim of this research paper is to investigate the branding patterns of consumers residing in townships (also referred to as underdeveloped areas/black urban areas) within the Tshwane area of South Africa. Households in black urban areas are already by far the largest group in the middle-income (LSM 5 to 8) market, where their figures continue to grow gradually (Chase, Legoete & van Wamelen, 2010:2). A quantitative approach was used for this study where a survey questionnaire was the method for collecting data. In order to satisfy research objectives of the study, a self-administered location based survey was distributed to the residents of Shoshanguve, Mamelodi and Attridgeville; black urban areas within the Tshwane region of South Africa.
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Pentz, Chris D., Nic S. Terblanche, and Christo Boshoff. "Demographics and consumer ethnocentrism in a developing context: A South African study." South African Journal of Economic and Management Sciences 17, no. 4 (2014): 412–26. http://dx.doi.org/10.4102/sajems.v17i4.570.
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The continued growth in international trade results in the fact that consumers in many countries are exposed to increasing amounts of product offerings from various countries of origin. As the origin of products might have an influence on consumer behavior, many marketers realize that extended knowledge on consumer behavior toward both domestic and imported products can be useful in the formulation of more effective marketing strategies. Past research in the field of international marketing suggest that the concept of consumer ethnocentrism can be an influencing factor in the decision of consumers to purchase locally-produced rather than imported products. While the concept of consumer ethnocentrism has been actively researched in a number of contexts and countries, research on this phenomenon has been limited in developing countries. The present study aims to add to the existing body of knowledge on consumer ethnocentrism in developing markets by investigating the possible relationships between consumer ethnocentrism and a number of demographic variables in South Africa. A unique contribution of this study is that the investigation focused on two different samples in terms of race, namely on a sample of “white” respondents and a sample of “black” respondents to account for the ethnic diversity in South Africa. The results of the study revealed that for both groups of respondents there was a positive relationship between age and consumer ethnocentrism, while a negative relationship was found for both groups in terms of the relationship between consumer ethnocentrism and income. In terms of the relationship between consumer ethnocentrism and gender, the results differed between the two groups of respondents. The findings can be used rewardingly by marketers wishing to operate more successfully in developing markets, such as South Africa.
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Bopape, Makoma, Lindsey Smith Taillie, Tamryn Frank, et al. "South African consumers’ perceptions of front-of-package warning labels on unhealthy foods and drinks." PLOS ONE 16, no. 9 (2021): e0257626. http://dx.doi.org/10.1371/journal.pone.0257626.
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Front-of-package labeling (FOPL) is a policy tool that helps consumers to make informed food choices. South Africa has not yet implemented this labeling system. The aim of this study was therefore to explore adult South African consumers’ perceptions of front-of-package warning labels on foods and non-alcoholic beverages (referred to as drinks in this paper) and their insights into features that could influence the effectiveness of the warning label. Using a qualitative approach, the study purposively selected consumers diversified by urbanization, gender, socioeconomic status, and literacy. We collected data from a total of 113 participants through 12 focus group discussions. Data were systematically coded and divided into five themes namely, positive attitudes toward warning labels, perceived benefits of warning labels, perceived behavior modification, perceived beneficiaries of warning labels, and effective attributes of warning labels. Almost all participants from all socio-economic backgrounds were positive about warning labels, reporting that warning labels concisely and understandably educated them about the nutritional composition of foods. Other perceived advantages were that warning labels warn of health implications, are easily understandable and could benefit child health. Some participants anticipated that warning labels would reduce their purchases of unhealthy foods, while others thought the labels would have no effect on their purchasing habits. Participants found the warning labels attention grabbing and stated that they preferred a black triangle placed on a white background (referred to as a holding strap henceforth), the words “high in” and “warning” in bold and uppercase text, an exclamation mark, and an icon depicting the excessive nutrient. In South Africa warning labels may improve consumer understanding of nutrition information and assist consumers in determining the nutritional quality of packaged foods and drinks.
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Mbumbwa, Tendai Ramona, and Joel Chigada. "Analysis of factors influencing black South African millennials when considering African Ankara fabric fashion." International Journal of Clothing Science and Technology 30, no. 4 (2018): 559–76. http://dx.doi.org/10.1108/ijcst-10-2017-0168.
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Purpose The purpose of this paper is to analyse factors influencing black South African millennials when considering African Ankara fabric fashion. Fashion adoption, particularly consumers’ intentions to adopt new fashion is valuable to companies and marketers of the vibrant clothing product. Therefore, this study helped to create awareness to marketers on what characteristics to look for and address when dealing with millennials. Design/methodology/approach The study was informed by the interpretivist research paradigm resulting in the adoption and use of a qualitative research methodology. The exploratory research design helped the authors to collect data for this study because the objective was to address a subject where the problem was not well understood and there was little research on the subject matter. In addition, the exploratory research design helped to identify the boundaries in which the research problems and situations of interest resided, thus, the “what if” type of questions were addressed in the study. Findings The study established that black South African millennials were aware and conversant with African Ankara fabric fashion because it communicated African culture as well as personality. It was revealed that attitude, influence of fashion involvement, country-of-origin effect, consumer ethnocentrism and opinion leaders played significant roles in influencing millennials in fashion adoption. Particularly of importance, the study observed that celebrities influenced black South African millennials in fashion adoption and purchase intentions. Black South African millennials confirmed that their technologically savvy nature and social media usage had morphed them into depending on information communication technology. Research limitations/implications The sample for the study was composed of individuals from the University of Cape Town which excluded potential sample participants from the rest of South Africa. The exclusion of potential sample members was attributed to the research methodology adopted and data collection techniques used. The limitations would have been mitigated if a different research methodology had been used. Practical implications The practical implications identified in this study are black South African millennials who are frugal and fluid customers, whose tastes and preferences are difficult to understand unless thorough research is done by marketers; black South African millennials are technologically savvy, therefore firms and marketers should use information communication technologies if they are to win loyalty of black South African millennials. Utilisation of traditional marketing (bricks and mortar) approaches do not work for this cohort of consumers; when designing products or services, marketers and firms should engage and involve millennials as part of the design strategy. Originality/value This study investigated influencing factors on millennials when considering African Ankara fabric fashion. Most studies focussed on Western clothing fashion, yet African fashion was symbolic and it communicated African culture. Failure to research on African Ankara fabric fashion creates a gap and dearth of literature, which is the reason why this study was undertaken. This study has implications for clothing designers and manufacturers who are excluding African Ankara fabric fashion.
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Waetjen, Thembisa. "The Politics of Narcotic Medicines in Early Twentieth-Century South Africa." Social History of Medicine 32, no. 3 (2018): 586–608. http://dx.doi.org/10.1093/shm/hky004.
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Summary Controls over trade and consumption of narcotic medicines emerged as both a concern and emblem of progressive governance around the turn of the twentieth century. This article traces political struggles over drugs regulation in the case of colonial South Africa. It focuses on two parallel streams of law-making by the British occupation regime in the Transvaal, following the Anglo-Boer war. Controversies over the availability of traditional ‘Dutch medicines’ to Boer farmers and prohibitions of certain patent medicines to African consumers were elements of, and contradictions within, the process of building a modern pharmaceutical economy. An influx to the region of new curatives coincided with the growth of vernacular newspapers as well as temperance campaigns. Working to nurture white national cohesion and support a mining industry premised on unskilled black labour, the South African state created race-based drugs controls. These developments proved significant to regulatory statecraft later in the century.
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Lategan, Benjamin Wilhelm, Chris D. Pentz, and Ronel du Preez. "Importance of wine attributes: a South African Generation Y perspective." British Food Journal 119, no. 7 (2017): 1536–46. http://dx.doi.org/10.1108/bfj-09-2016-0420.
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Purpose The purpose of this paper is to: determine the relative importance that Generation Y consumers indicate for 13 wine attributes in their selection of wine; determine if these wine attributes are significantly distinct in importance in the mind of the consumer; and compare the wine attribute importance findings with the US findings of Chrysochou et al. (2012). Design/methodology/approach Quantitative data were gathered from a convenience student sample (n=429) to which the Best-Worst Scaling method was applied for 13 pre-determined wine attributes in a Balanced Incomplete Block Design. Data analysis included descriptive statistics, reliability analysis, t-tests and mixed model repeated measure ANOVA. Findings Respondents were able to differentiate between the importance of wine attributes. Taste was the most important wine attribute followed by someone recommended it. Alcohol level below 13 per cent was least important. Firm controlled information such as information on back label was of little importance. South African Generation Y consumers seem to select wine similarly to those in the USA. Originality/value Findings contribute to generation-based research in wine marketing and increase the understanding of the wine selection behaviour of Generation Y consumers in South Africa. More effective marketing strategies to Generation Y consumers can result to grow wine consumption in this significant segment.
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Du Plessis, P. J., and Truida Prekel. "Communicating with illiterate consumers." South African Journal of Business Management 17, no. 4 (1986): 175–81. http://dx.doi.org/10.4102/sajbm.v17i4.1053.
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Communicating effectively with consumers is a major problem facing marketers world-wide. In South Africa a substantial proportion of adult consumers are illiterate. Considerable potential could be unlocked if marketers were to differentiate or expand their communication strategy to specifically address illiterate consumers. It is estimated that between 40% and 50% of adult blacks in South Africa are illiterate. Exploratory research was undertaken to establish how a sample of illiterate and semi-literate blacks perceived, recognized and understood a selection of printed advertisements of consumer products. Results indicate that respondents have a high recognition of product application, and a fairly high recognition of brand names. In some cases message distortion and misinterpretation occurred, indicating that advertisers must ensure that communication with this market segment is clear, possibly by portraying a functional or product application setting. Certain brand names have become 'elevated' to generic names, an respondents tend to have fairly strong brand preferences for certain grocery products. Female respondents appear to be an important target group for advertisers of domestic consumables and grocery items because many of them influence product choice both in their own, and in their employers' homes. Marketers should establish to what extent illiterates constitute an important market segment for them, and devise specific ways to communicate with this large group of 'unnoticed' consumers.
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Kibble, Steve, and Ray Bush. "Reform of Apartheid and Continued Destabilisation in Southern Africa." Journal of Modern African Studies 24, no. 2 (1986): 203–27. http://dx.doi.org/10.1017/s0022278x00006856.
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Continuous pressure against the South African Government has led to what previously seemed unthinkable: the reform of apartheid. Strikes from 1973 onwards, the Soweto revolt in 1976, the increasing resistance from school and consumer boycotts, the strengthening black trade-union movement and mass political organisations, and the unceasing campaign by the African National Congress, have led the State President, P. W. Botha, to declare in early 1986 that apartheid in its present form cannot be maintained, despite strong reactions from sections of Afrikaner interests. Many of the structures thought essential to racial segregation are to go: the pass laws controlling the movement of African men and women, the fiction that the ‘Bantustans’ are ’independent’ or ‘national’ states, and that urban blacks are citizens of other countries. There is even the promise of political representation for Africans. These measures appear to mark the end of Botha's attempt to create a divided black working class — some with residence rights in white-only areas, and others, notably unskilled migrants, without. The specific shape of the more racially-integrated South Africa which Botha promises remains unclear. It is not surprising in a recession that the President appears to have recognised the inappropriateness and disproportionate cost which maintaining structures of black recruitment to white employers has on the state's exchequer — not including the cost of policing influx control.
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Rootman, Chantal, and Xolile Antoni. "Investigating financial literacy to improve financial behaviour among Black consumers." Journal of Economic and Financial Sciences 8, no. 2 (2015): 474–94. http://dx.doi.org/10.4102/jef.v8i2.104.
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Due to South Africa’s high unemployment rate and large uneducated population, consumers’ low savings levels and high debt levels are of concern. Previous South African research in the domain of financial behaviour focused only on the population’s debt and savings behaviour and the statistics thereof. There is little research on identifying solutions to poor debt and savings behaviour, as well as improvements in financial literacy and behaviour. As it is essential to improve consumers’ financial literacy, increase their financial inclusion and change their financial behaviour to their financial benefit, it is important to investigate the relationships between these financial aspects. This exploratory study investigates aspects relating to financial literacy, financial inclusion and financial behaviour, specifically among black consumers in Nelson Mandela Bay. A total of 335 black consumers were respondents in an empirical investigation. The main results showed that saving and responsible spending behaviours can be improved as consumers’ financial knowledge and inclusion increase. Based on the results, the article presents conclusions and recommendations regarding the financial education necessary to improve aspects relating to financial literacy, financial inclusion and financial behaviour.
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Dugas, Michelle, Kenyon Crowley, Guodong (Gordon) Gao, et al. "Consumer Journeys of Adolescent Girls and Young Women in South Africa: Implications for Marketing HIV Prevention Products." Social Marketing Quarterly 27, no. 3 (2021): 230–48. http://dx.doi.org/10.1177/15245004211030965.
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Background: Female-initiated prevention products could reduce HIV infection rates in contexts with pronounced gender inequality like South Africa, but uptake and adherence remain low when available. Insights into the behavior of target consumers are needed to effectively promote these products; however, perceptions of stigma may discourage honest reporting. Focus of the Article: To address this need, we examined differences among the consumer journeys of six segments of South African adolescent girls and young women (AGYW), who vary on sexual health beliefs, sexual experience, and self-enhancement, when buying hygiene products. Research Question: We hypothesized that segments would differ in what motivated their purchases and in engagement with different touchpoints, reflecting a need for targeted outreach strategies. Methods: 1,500 low-income, Black South African AGYW (14–25 years of age) were surveyed face-to-face in their homes about their consumer journeys when purchasing deodorant and sanitary products, with the aim of extending the insights obtained to HIV prevention. Results: We found notable similarities across segments but also several important differences underscoring the potential for tailored marketing of HIV prevention products. Among some of the segments, differences were found in prepurchase mindsets and touchpoints, retail and brand drivers, and postpurchase feelings. Recommendations for Research or Practice: These findings highlight the need for tailored outreach among AGYW and may inform the design of effective, personalized marketing strategies that enhance the appeal of HIV prevention products. Limitations: To circumvent potential stigma associated with HIV, survey questions were anchored on personal hygiene products. While this may encourage greater honesty, findings may not fully generalize to HIV prevention products.
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Dilotsotlhe, Nombulelo, and Helen Inseng Duh. "Drivers of Middle-Class Consumers’ Green Appliance Attitude and Purchase Behavior: A Multi-Theory Application." Social Marketing Quarterly 27, no. 2 (2021): 150–71. http://dx.doi.org/10.1177/15245004211013737.
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Background: Some 80% of the South African (SA) middle class consumers use washing machines, electric cookers, fridges, freezers and other appliances. Considering the growing water and electricity shortages in SA, the government advocates the use of green appliances. However, the factors helping or hindering the positive attitudes, purchase and use of green appliances need examination. Focus of the article: This study focuses on the first and second steps of the community-based social marketing (CBSM) framework, whereby for behavioral change, behaviors, their drivers and barriers are to be examined before strategy formulation. Thus, this study first assessed SA black middle class consumers’ green appliances attitude, behavioral intention and actual behavior. It then integrated the Theory of Consumption Values (TCV), Diffusion of Innovations Theory (DOI), and Theory of Planned Behavior (TPB) to examine the consumer-related and product-related factors helping or hindering the green appliances attitudes, behavioral intentions and actual behavior. Research Hypotheses: From the integration of the TCV, DOI and TPB, a conceptual model was developed that proposed that consumer-related factors (functional, conditional, epistemic, emotional and social values) and product-related factors (relative advantage, complexity, compatibility and observability) will influence green appliances attitude, which with perceived behavioral control will impact behavioral intention, proposed as a driver of actual behavior. Methods: Considering that the black middle-class are a fast growing and large (about 4.2 million South Africans) community of consumers, cross-sectional quantitative data was collected from 500 black middle class consumers through self-administered questionnaires. Partial Least Squares Structural Equation Modeling was used to test 14 hypotheses. Results: The respondents expressed positive attitudes toward green appliances ( M = 5.80 on a 7-point Likert scale and positive intention to buy green appliances ( M = 5.78). Most of the study participants have purchased one or more green appliances ( M = 6.09). The integrated model explained 84.5% of attitude toward green appliances. The significant drivers of attitude were functional, conditional, and epistemic values (consumer-related factors), and relative advantage, compatibility, and observability (product-related factors). The attitude, social value and perceived behavioral control explained 83.1% of behavioral intention, which with PBC explained 24.2% of actual behavior. Recommendations for practice: Considering that the third step of the CBSM framework is to develop strategies for behavioral change, the South-African government, environmental agencies and social marketers should seek ways to reward the large segment of black middle class consumers, so that their positive green appliances attitudes and behavioral intentions can further be converted to actual purchase. The consumer-related and product-related drivers of attitudes and purchase behaviors identified in this study should be used to position and promote green appliances using the middle class consumers as opinion leaders or endorsers. Limitations: The main limitation is the use of a survey which limits provision of deeper insights into drivers and barriers of green appliances attitudes and behaviors.
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Cant, Michael Colin, and Catherine Mpolokeng Sephapo. "Consumers’ expenditure patterns and shopping preferences in underdeveloped urban areas: The critical case of Tshwane." Corporate Ownership and Control 10, no. 1 (2012): 455–65. http://dx.doi.org/10.22495/cocv10i1c4art6.
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This paper investigates the household expenditure patterns and shopping preferences of consumers residing in underdeveloped blackurban areas in the Tshwane area. Black households are already by far the largest group in the middle-income (LSM 5-8) market, where their numbers continue to grow steadily (Chase, Legoete& van Wamelen, 2010:2). Past research provides oddments of general spending patterns in South Africa among the population at large; however, this study focuses specifically on the area of Tshwane. Although the sample size was not representative of the entire population, the results provide a picture of what and how black consumers residing in this area spend their household income. A quantitative approach was used for this study where a survey questionnaire was used as a method for collecting data. The results showed that although the income of the sample population was not high, basic needs were fulfilled and the concept of keeping costs low did not come at the expense of the quality of goods and services.
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Cronje, Adèle, Bertha Jacobs, and Arda Retief. "Black urban consumers’ status consumption of clothing brands in the emerging South African market." International Journal of Consumer Studies 40, no. 6 (2016): 754–64. http://dx.doi.org/10.1111/ijcs.12293.
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Thomas, Lynn M. "Consumer culture and ‘black is beautiful’ in apartheid South Africa and early postcolonial Kenya." African Studies 78, no. 1 (2018): 6–32. http://dx.doi.org/10.1080/00020184.2018.1540530.
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Lessing, D. "Motorfietsbedryf: Geleenthede vir markontwikkeling." South African Journal of Business Management 18, no. 1 (1987): 51–59. http://dx.doi.org/10.4102/sajbm.v18i1.998.
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Motor-cycle industry: Opportunities for market development The South African motor-cycle industry has experienced a constant decline in sales since 1981, that is, a drop from 84 000 units sold during 1981 to a sales figure of 24 509 units for 1985. This decline in sales poses a threat to the profitability and survival of the motor-cycle industry in South Africa. Up to this point in time the marketing efforts of the motor-cycle industry were mainly directed towards the white consumer market. In order to bring about an upturn in motor-cycle sales, this study looked into the feasibility of a marketing effort by the motor-cycle industry aimed at the black consumer market. The findings of the study revealed that blacks currently view motor-cycles as a dangerous means of transport, used mainly by high speeding dare-devils. However, by the compilation of an optimum marketing strategy, the motor-cycle industry should be able to overcome the above-mentioned objection of blacks against motor-cycles. The marketing mix strategy should reveal the following characteristics: (i) A marketing communication strategy which centres on the re-education of blacks, so that they perceive motor-cycles as an economical means of transport, requiring little parking space, instead of as 'heavy metal terrorists' with a horrifying accident record. (ii) A product offered to the black market which reveals its economical characteristics and, as preferred by blacks, is in the commuter class (200 cm3 - 500 cm3). (iii) A price that does not exceed R4000. (iv) The establishment of distribution outlets in white industrial areas with predominantly white sales personnel.
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Duffett, Rodney Graeme. "Influence of social media marketing communications on young consumers’ attitudes." Young Consumers 18, no. 1 (2017): 19–39. http://dx.doi.org/10.1108/yc-07-2016-00622.
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Purpose This paper aims to examine the influence of interactive social media marketing communications on teenagers’ cognitive, affective and behavioral attitude components in South Africa. The study also considers the impact of a number of additional factors such as usage (access, length of usage, log-on frequency, log-on duration and profile update incidence) and demographic (gender, age and population group) variables on young consumers’ attitudes toward social media marketing communications. Design/methodology/approach A survey was used via three self-administered questionnaires, which were distributed to over 13,000 learners in the age range of 13-18 years (Generation Z cohort) at colleges and high schools in South Africa. A generalized linear model was used for statistical data analysis. Findings The study ascertained that social media marketing communications had a positive on each attitude component among adolescents, but on a declining scale, which correlates to the purchase funnel. The results also revealed that teenagers who used social media for long time periods; updated their profiles frequently and were from the Colored and Black population groups, displayed the most favorable attitudinal responses to social media marketing communications. Research limitations/implications Social media was collectively analyzed and did not consider the number of different social media types, which could be examined individually. This investigation only considered the Generation Z cohort, but other cohorts to attitudes toward social media marketing communications could also be assessed. Practical implications Companies and their brands should consider using and/or adapting their strategies based on the declining impact of social media marketing communications on the hierarchical attitude stages among young consumers and the divergent influence on usage and demographic variables when targeting the lucrative and technologically advanced, but capricious, Generation Z consumers. Originality/value This research established that social media marketing communications had a favorable influence on cognitive, affective and behavioral attitude components among young consumers, but on a declining scale, which is in congruence with the purchase funnel model. This investigation also makes an important contribution to attitudinal research in developing countries, where there is a lack of research in social media marketing communications.
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Govender, Laurencia, Kirthee Pillay, Muthulisi Siwela, Albert Thembinkosi Modi, and Tafadzwanashe Mabhaudhi. "Consumer Perceptions and Acceptability of Traditional Dishes Prepared with Provitamin A-Biofortified Maize and Sweet Potato." Nutrients 11, no. 7 (2019): 1577. http://dx.doi.org/10.3390/nu11071577.
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Vitamin A deficiency (VAD) is prevalent in South Africa, particularly among predominantly poor rural communities. Provitamin A (PVA)-biofortified crops could be used to address VAD; however, there are challenges of poor consumer acceptability. This study investigated the effect of replacing white maize and cream-fleshed sweet potato (CFSP) with PVA-biofortified maize and orange-fleshed sweet potato (OFSP), respectively, on consumer acceptability and perceptions of traditional dishes of rural communities in South Africa. Consumer acceptability of PVA-biofortified phutu (a crumbly maize porridge) served with either curried cabbage, chicken or bambara groundnut, separately, and boiled OFSP was evaluated by black South African adults (n = 120) using a five-point facial hedonic scale. Focus group discussions (FGDs) were conducted with 56 subjects recruited from the consumer panel to assess consumer perceptions of the food samples. The majority of the participants rated the composite dishes containing PVA-biofortified phutu as “4 = good” and the acceptability of the composite dishes varied significantly (p < 0.05). Compared to other age groups, the 50–59-year age group showed higher preference for white phutu and chicken curry, whereas the 30–39-year age group showed higher preference for PVA-biofortified phutu and chicken curry. The acceptability of OFSP and CFSP was similar. The study participants showed positive perceptions of the OFSP, as well as PVA-biofortified phutu if served with either curried chicken or cabbage. The findings suggest that PVA-biofortified maize and OFSP can replace white maize and CFSP, respectively, in selected traditional dishes of the rural communities studied to alleviate VAD.
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Leopeng, Bandile, and Malose Langa. "Black Middle-class Masculinities in Postapartheid South Africa: Consumerism, Fashion and the Portrayal of Masculine Identities in Destiny Man Magazine." Fashion Theory 23, no. 1 (2018): 57–83. http://dx.doi.org/10.1080/1362704x.2017.1411010.
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James, Deborah. "MONEY-GO-ROUND: PERSONAL ECONOMIES OF WEALTH, ASPIRATION AND INDEBTEDNESS." Africa 82, no. 1 (2012): 20–40. http://dx.doi.org/10.1017/s0001972011000714.
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ABSTRACTConsiderable attempts to create a single economy of credit, in part through regularizing microlenders (especially the much-demonized loansharks or mashonisas), have been made by the South African government, notably through the National Credit Act. This article explores how borrowing and indebtedness are seen from the point of view of consumers and of those who aim to protect them. It suggests that we should speak of moneylending rather than moneylenders; that lending is often done by groups rather than by individuals (in a variant of the well-known stokvel); and that it may represent a response to so-called ‘formalization’ (Guyer 2004) of financial arrangements by those who have considerable experience of this, rather than being a bulwark against it. Based on research in Gauteng and Mpumalanga, the article critically explores prevalent stereotypes of the ‘overindebted consumer’ and the ‘black diamond’, seeking evidence both in support and in refutation of them. It discusses those factors which are conducive to and those which obstruct the achieving of the status of upwardly mobile – and simultaneously overindebted – person; demonstrates that aspiration and upward mobility, and the problems of credit or debt that accompany these, have much longer histories; and that these matters can give us insights into the contradictory character of the South African state. Its ‘neo-liberal’ dimension allows and encourages free engagement with the market and advocates the freedom to spend, even to become excessively acquisitive of material wealth. But it simultaneously attempts to regulate this in the interests of those unable to participate in this dream of conspicuous consumption. Informalization intensifies as all manner of means are devised to tap into state resources. Neo-liberal means are used to ensure the wide spread of redistribution.
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Moilanen, Mikko, and Carl-Erik Schulz. "Water pricing reform, economic welfare and inequality." South African Journal of Economic and Management Sciences 5, no. 2 (2002): 354–78. http://dx.doi.org/10.4102/sajems.v5i2.2680.
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Access to water has become an important policy goal in South Africa. A tariff system including free access for the basic residential water supply, and an increasing block tariff has been introduced all over the country. Water is a necessity, but for most households the marginal consumption is used for less important options. This must be reflected both in the water demand and in the pricing policy. This article introduces three different welfare functions, all including a group of rich consumers and a group of poor ones. The standard additive utility welfare, the weighted utility welfare and the Rawlsian welfare function are all used. For each of them the block tariff system is used to find the maximum welfare. We also discuss how the 'water for free' policy affects welfare, and how to set a low price segment or a free amount of water and the block tariff in each case. For each tariff system we also do comparative statistics of the parameters to study how changes in the policy approach will influence the optimal water tariff system. In conclusion the article explains how the choice of pricing policy can reflect the underlying welfare considerations.
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Atkins, Keletso E. "Origins of the AmaWasha: the Zulu Washermen's Guild in Natal, 1850–1910." Journal of African History 27, no. 1 (1986): 41–57. http://dx.doi.org/10.1017/s0021853700029194.
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Research into the perspectives of both worker and consumer has shown the social history of Zulu washermen to be far more complex than was previously thought. Viewed from the standpoint of Zulu men, washing clothes was not a humiliating female task into which they had been coerced by adverse circumstances. Laundering recalled the specialist craft of hide-dressing in which Zulu males engaged as izinyanga, a prestige occupation that paid handsomely. These astute tradesmen, a number of whom may have come from artisanal families, recognized they could play a crucial role in the European household economy. ‘Craft conscious’, building on indigenous institutions and customs, they combined not merely to secure their position and bar entry into ‘the trade’, but also to impose standards of wages and regulate the labour given by the younger men. In this manner they became one, if not indeed the most, powerful group of African workmen in nineteenth-century Natal.The social history of the AmaWasha guild compels a re-evaluation of notions regarding openness to change in traditional societies; indeed, it underscores their capacity for innovation. Moreover, it has a fundamental bearing on the structural nature and patterns of resistance of early black working populations in South Africa. This study indicates that there were intimate historical links between precolonial artisanal associations and subsequent worker organizations, activities and consciousness.
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Agaku, Israel, Catherine Egbe, and Olalekan Ayo-Yusuf. "Utilisation of smoking cessation aids among South African adult smokers: findings from a national survey of 18 208 South African adults." Family Medicine and Community Health 9, no. 1 (2021): e000637. http://dx.doi.org/10.1136/fmch-2020-000637.
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ObjectiveTo examine the use of different cessation aids among current South African smokers who have ever tried to quit smoking.DesignCross-sectional design.SettingSouth Africa has progressively passed several policies over the past few decades to encourage smoking cessation. Data on cessation behaviours are needed to inform policymaking. We investigated utilisation of evidence-based cessation aids and e-cigarettes among current combustible smokers. Current tobacco use, past quit attempts and use of evidence-based cessation aids (counselling, nicotine replacement therapy or prescription medication) were self-reported. Data were weighted and analysed using descriptive and multivariable approaches (p<0.05).ParticipantsOnline participants were recruited from the national consumer database for News24—South Africa’s largest digital publisher. Of the 18 208 participants aged 18 years or older, there were 5657 current smokers of any combustible tobacco product (cigarettes, cigars, pipes or roll-your-own cigarettes), including 4309 who had ever attempted to quit during their lifetime.ResultsCurrent combustible tobacco smoking prevalence was 22.4% (95% CI: 21.2% to 23.5%), and 98.7% of all current smokers of any combustible tobacco were current cigarette smokers. Awareness of cessation aids was as follows among current combustible tobacco smokers: smoking cessation counselling programmes, 50.8% (95% CI: 48.1% to 53.6%); nicotine replacement therapy, 92.1% (95% CI: 90.5% to 93.6%); prescription cessation medication, 68.2% (95% CI: 65.2% to 70.6%). Awareness of cessation aids was lowest among Black Africans, men, and persons with little or no income. Of all current combustible tobacco smokers, 74.6% (95% CI: 72.2% to 76.7%) had ever attempted to quit and 42.8% (95% CI: 40.0% to 45.4%) of these quit attempters had ever used any cessation aid. Among current combustible smokers who attempted to quit in the past, ever e-cigarette users were more likely than never e-cigarette users to have ever used any cessation aid (50.6% vs 35.9%, p<0.05). Of current combustible smokers intending to quit, 66.7% (95% CI: 64.2% to 68.9%) indicated interest in using a cessation aid for future quitting. By specific aids, 24.7% (95% CI: 21.3% to 28.1%) of those planning to use any cessation aid were interested in getting help from a pharmacist, 44.6% (95% CI: 40.9% to 48.4%) from a doctor, 49.8% (95% CI: 46.0% to 53.6%) from someone who had successfully quit, 30.0% (95% CI: 26.7% to 33.4%) from a family member and 26.5% (95% CI: 23.0% to 30.0%) from web resources.ConclusionOnly two in five past quit attempters had ever used counselling/pharmacotherapy. Any putative benefits of e-cigarettes on cessation may be partly attributable to pharmacotherapy/counselling given concurrent use patterns among past quit attempters using e-cigarettes. Comprehensive tobacco control and prevention strategies can help reduce aggregate tobacco consumption.
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Thorpe, Michael, and Jane Watts. "Black Writers from South Africa." World Literature Today 64, no. 4 (1990): 689. http://dx.doi.org/10.2307/40147062.
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Hillman, Jeffrey C. "Black Engineers in South Africa." Industry and Higher Education 7, no. 3 (1993): 141–47. http://dx.doi.org/10.1177/095042229300700303.
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The need for South African industry to attract black engineers has necessitated its involvement in their university preparation. This article describes a pre-university course for black engineering students at the University of the Witwatersrand. A summary of its alumni's results to date is provided together with some comparative data.
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Steadman, Ian. "Black theatre in South Africa." Wasafiri 9, no. 19 (1994): 26–30. http://dx.doi.org/10.1080/02690059408574341.
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BARENDSE, WILLIAM. "Being black in South Africa." Nature 344, no. 6266 (1990): 484. http://dx.doi.org/10.1038/344484a0.
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WATSON, JOHN GILLARD. "Being black in South Africa." Nature 344, no. 6266 (1990): 484. http://dx.doi.org/10.1038/344484b0.
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Bhatia, Aparna, and Binny Makkar. "CSR disclosure in developing and developed countries: a comparative study." Journal of Global Responsibility 11, no. 1 (2019): 1–26. http://dx.doi.org/10.1108/jgr-04-2019-0043.
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Purpose This paper aims to examine and compare the nature and extent of corporate social responsibility (CSR) reporting practices of companies in developing (BRICS [Brazil, Russia, India, China and South Africa]) and developed (the USA and the UK) countries. Design/methodology/approach Content analysis is conducted on the annual reports and websites of 325 companies listed on stock exchanges of developing markets and of developed markets (Brazil – IBrX 100, 46 companies; Russia – Broad Market Index, 50 companies; India – BSE 100, 50 companies; China – SSE 180, 29 companies; South Africa – FTSE/JSE All Share index, 50 companies; the USA – NYSE 100, 50 companies; the UK – FTSE 100, 50 companies). Descriptives are used to calculate company wise and item wise scores. T-test analysis is applied to check for significant differences between mean scores of developing and developed countries. Findings The findings of the study reflect that developed countries have higher CSR disclosure scores than developing countries. Overall, mean CSR disclosure score of developed countries is 53.5%, followed by that of the developing countries at 49.4%. Developed countries take lead in CSR disclosure for all the five categories, namely, human resources, community, environment, customer and product and others. The results of independent sample T-test suggest that mean disclosure score of developing nations is significantly different from developed nations. Practical implications As suggested by the results, the gap in the CSR disclosure scores between developing and developed group of countries is not an alarming one. However, developing countries should practice CSR in spirit and not just in letter. Focus should not be on just filling the pages in black and white, rather the essence of CSR should be attained for balanced development of the country. For instance, though developing country like India has high score of CSR disclosure in contrast to each of the developed country taken in the sample, yet the country is still battling with several issues such as poverty, over-population, corruption, poor standard of working conditions for the employees and environmental conservation. Sustenance should focus upon renewable sources of energy; efforts of employees should be acknowledged offering flexible working hours; consumer trust should be built by communicating authentic and accurate information about the product. As developing countries encounter several social and environmental problems, companies must endeavor to build a healthy nation keeping in mind the welfare of all stakeholders by practicing CSR. Originality/value This study overcomes the limitations of prior cross-country studies by taking a better representative sample with greater number of countries belonging to identifiable group of “developing” and “developed” nations and thus attempts to improve generalization and authenticity of results.
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Boshoff, C., and A. P. Du Plessis. "Perceptions of a selected group of relatively affluent blacks regarding certain aspects of tourism." South African Journal of Business Management 19, no. 3 (1988): 109–14. http://dx.doi.org/10.4102/sajbm.v19i3.980.
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Recent international and local developments have had a negative influence on the South African Tourism industry, particularly regarding the number of overseas tourists visiting the country. To compensate, the industry has renewed its interest in local options - particularly the potential and opportunities the black market offers. However, there appears to be a high degree of uncertainty about utilizing its potential. This study is an attempt to gain some insight into the tourism needs and requirements of a particular market segment, namely relatively affluent blacks. The findings reveal that affluent blacks do not exhibit tourism needs which are unique to that particular market segment, but do suggest definite needs and preferences. Information pertaining to these needs is essential for the marketer of tourism to ensure that appropriate marketing strategies are formulated which will allow for proper utilization of opportunities to the advantage of both marketer and consumer.
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Latakgomo, Joe. "Black Politics in South Africa Today." Issue: A Journal of Opinion 18, no. 2 (1990): 11. http://dx.doi.org/10.2307/1166376.
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Heese, Karen. "Black Economic Empowerment in South Africa." Journal of Corporate Citizenship 2003, no. 12 (2003): 93–101. http://dx.doi.org/10.9774/gleaf.4700.2003.wi.00010.
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DIGBY, ANNE. "EARLY BLACK DOCTORS IN SOUTH AFRICA." Journal of African History 46, no. 3 (2005): 427–54. http://dx.doi.org/10.1017/s0021853705000836.
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The article adopts the approach of a group biography in discussing the careers and ambitions of early black South African doctors selecting both those trained abroad, and the first cohorts trained within South Africa who graduated at the Universities of Cape Town and the Witwatersrand from 1945–6. It focuses on the ambiguities involved, by looking at tensions between professional altruism and entrepreneurialism in pursuing a medical career, as well as that between self-interest and selflessness in attempting to balance the requirements of a medical practice against those involved in political leadership. The paper highlights the significance of the political leadership given by black doctors in the mid-twentieth century and indicates the price paid for this in loss of medical resources under the apartheid regime. Two annexes provide original data on the medical and political contributions of individuals.
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Latakgomo, Joe. "Black Politics in South Africa Today." Issue 18, no. 2 (1990): 11–13. http://dx.doi.org/10.1017/s0047160700501073.
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The political scene in South Africa today is perhaps one of the most complex in the modern world. The easiest analysis would be to have the white minority government on the one hand, and the back resistance and liberation organizations ranged against it on the other. Unfortunately, it is not that easy. The white minority itself is torn by divisions and differences in ideology, with essentially two divisions into the right-wing and the centrists. Both camps, however, are themselves divided into various notches on the scale to the right, but never beyond to the left of centrist. That position has been reserved for black politics, which is also positioned at various points on the scale to the left.
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Latakgomo, Joe. "Black Politics in South Africa Today." Issue: A Journal of Opinion 18, no. 2 (1990): 11–13. http://dx.doi.org/10.1017/s1548450500003851.
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The political scene in South Africa today is perhaps one of the most complex in the modern world. The easiest analysis would be to have the white minority government on the one hand, and the back resistance and liberation organizations ranged against it on the other. Unfortunately, it is not that easy. The white minority itself is torn by divisions and differences in ideology, with essentially two divisions into the right-wing and the centrists. Both camps, however, are themselves divided into various notches on the scale to the right, but never beyond to the left of centrist. That position has been reserved for black politics, which is also positioned at various points on the scale to the left.
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Oodith, Pravina Devpersadh, and Sanjana Brijball Parumasur. "Brand Consciousness of BOP Consumers in South Africa." Journal of Economics and Behavioral Studies 9, no. 3 (2017): 82. http://dx.doi.org/10.22610/jebs.v9i3.1748.
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Bottom of the pyramid (BOP) consumers are not just basing their purchase decisions on price and affordability but on the value derived from good-quality brands. Hence, this study assesses the brand-consciousness of South African BOP consumers in terms of brand awareness, differentiation, recognition, loyalty, trust and preferences for leading brands. The aim is to understand the brand consciousness of the South African BOP market so that suitable brand management strategies may be formulated to profitably serve the needs of this market. The population (2 556 422 elements) included BOP consumers living in relative poverty within the rural areas of South Africa from which a sample of 600 subjects was drawn using area sampling. Data was collected using a self-development questionnaire whose psychometric properties were statistically assessed and analyzed using descriptive and inferential statistics. The findings reflect that there is a high degree of brand awareness amongst BOP consumers, the majority of BOP consumers are able to easily differentiate between the various brands based on the brands’ logos, design and/or coloring, a significant segment displays brand loyalty which alters when price becomes a factor for consideration and BOP consumers lack trust where new brands are concerned and prefer good quality brands. Furthermore, BOP consumers’ brand consciousness and purchase decisions are influenced by education and income respectively. It can also be concluded that the majority of South African BOP consumers are brand-conscious; hence, brands play an influential role in their consumer decision-making process. Beneficial recommendations are presented for business organizations.
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Ackermann, P. L. S., and W. P. J. Van Rensburg. "Faktore by die oorweging van kredietverlening in verbruikersbankwese." South African Journal of Business Management 16, no. 4 (1985): 185–94. http://dx.doi.org/10.4102/sajbm.v16i4.1094.
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Factors in considering the granting of credit in consumer banking In this study the authors attempt to identify underlying factors from various evaluation criteria (as observed by bank managers) in considering the granting of credit in consumer banking with regard to the various race groups of the Republic of South Africa. The sample consists of 510 managers from the consumer division of general and commercial banks. With the aid of principal factor analysis six underlying factors are identified with respect to Indians, whereas five underlying factors are identified with regard to coloureds, whites and blacks.
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Oodith, Pravina Devpersadh, and Sanjana Brijball Parumasur. "Brand Consciousness of BOP Consumers in South Africa." Journal of Economics and Behavioral Studies 9, no. 3(J) (2017): 82–100. http://dx.doi.org/10.22610/jebs.v9i3(j).1748.
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Bottom of the pyramid (BOP) consumers are not just basing their purchase decisions on price and affordability but on the value derived from good-quality brands. Hence, this study assesses the brand-consciousness of South African BOP consumers in terms of brand awareness, differentiation, recognition, loyalty, trust and preferences for leading brands. The aim is to understand the brand consciousness of the South African BOP market so that suitable brand management strategies may be formulated to profitably serve the needs of this market. The population (2 556 422 elements) included BOP consumers living in relative poverty within the rural areas of South Africa from which a sample of 600 subjects was drawn using area sampling. Data was collected using a self-development questionnaire whose psychometric properties were statistically assessed and analyzed using descriptive and inferential statistics. The findings reflect that there is a high degree of brand awareness amongst BOP consumers, the majority of BOP consumers are able to easily differentiate between the various brands based on the brands’ logos, design and/or coloring, a significant segment displays brand loyalty which alters when price becomes a factor for consideration and BOP consumers lack trust where new brands are concerned and prefer good quality brands. Furthermore, BOP consumers’ brand consciousness and purchase decisions are influenced by education and income respectively. It can also be concluded that the majority of South African BOP consumers are brand-conscious; hence, brands play an influential role in their consumer decision-making process. Beneficial recommendations are presented for business organizations.
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Struwig, Miemie, and Chris Adendorff. "Consumers’ Perception of Eco-labels in South Africa." Athens Journal of Business & Economics 4, no. 2 (2018): 163–78. http://dx.doi.org/10.30958/ajbe.4.2.3.
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Masilo, Kgomotso Hilda. "Debt counselling services in Gauteng (South Africa): Consumers’ perspective." Journal of Governance and Regulation 3, no. 3 (2014): 120–27. http://dx.doi.org/10.22495/jgr_v3_i3_c1_p5.
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Debt counsellors are receiving a high number of applications from over-indebted consumers on a monthly basis. This paper investigates the effectiveness of debt counselling on consumer financial wellness. Three hundred consumers were surveyed and a response rate of 61% was achieved. Data was analysed using descriptive statistics. There was no evidence that consumers who received debt counselling improved in their financial standing. The article concluded that though debt counselling is important, it does not necessarily improve the financial prosperity of over-indebted consumers. The paper recommends that financial management education be part of the intervention methods that debt counsellors use when they counsel their clients. Consumers should be introduced to personal financial management education at an early age of their life.
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Meldrum, Andrew. "South Africa on Trial." Current History 105, no. 691 (2006): 209–13. http://dx.doi.org/10.1525/curh.2006.105.691.209.
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Cobelli, Nicola, and Georgina Wilkinson. "Online wine purchasing: a comparison between South Africa and Italy." TQM Journal 32, no. 4 (2020): 837–47. http://dx.doi.org/10.1108/tqm-10-2019-0242.
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PurposeThe purpose of this study is to explore South African and Italian consumers' attitude toward online wine purchasing. In detail, through the application of the technology acceptance model (TAM), this research intends to explain the antecedents of consumers actual online purchasing of wine in South Africa and Italy.Design/methodology/approachTwo questionnaire-based surveys were conducted, yielding a sample of 190 consumers in South Africa and 179 in Italy. Data were analyzed through several techniques including t-tests, principal component factor analyses, and binary logistic regressions.FindingsOverall, the findings show that South African and Italian online wine consumers are more similar than the offline wine consumers. However, perceived usefulness has an impact on the use of the online channel to purchase wine in Italy but not in South Africa, whereas perceived complexity has an effect in South Africa but not in Italy.Research limitations/implicationsThis study adopts a convenience sampling technique, suggesting that the used samples are not representative of the whole population. Moreover, TAM offers a simple and clear understanding of the actual use of wine e-commerce but overlooks other potential explanatory factors.Practical implicationsTargeting online wine consumers in South Africa and Italy opens up the opportunity for using cross-national highly standardized product and communication strategies. However, different approaches are required to convert offline wine consumers to online wine consumers in South Africa and Italy.Originality/valueThis is the first cross-national study investigating consumers' attitude toward online wine purchasing in South Africa and Italy. Moreover, it offers a comparison of online and offline wine consumers in the two countries. In addition, the research offers a new point of view over consumers of Italy and South Africa, two important countries in terms of wine production and consumption that can be very beneficial for wineries owners and managers.