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Dissertations / Theses on the topic 'Black market Consumer behavior'

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Published: 4 June 2021

Last updated: 3 February 2022

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1

Casola, Luca. "Black Markets: Empirical studies into the economic behaviour of the black market consumer." Thesis, University of Canterbury. Psychology, 2007. http://hdl.handle.net/10092/1472.

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Most attempts by governments to reduce black market activity target the supplier rather than the consumer. The current thesis, however, sees reducing the willingness of the consumer to buy such goods as crucial in reducing the market. Over three studies, I examined variables that affected consumers buying from black markets and their perceptions of black markets. Study 1 (80 participants) confirmed the hypothesis that when the need to buy from a black market was for survival it would be considered more acceptable than to save money or to buy luxury goods. Study 1 further showed it was l

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2

Venter, Raymano. "The evaluation of service delivery in the fast growing black diamond market / R. Venter." Thesis, North-West University, 2010. http://hdl.handle.net/10394/4595.

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The black middle–class market segment also known as the black diamond market segment has shown immense growth in SA. It currently consists of approximately 3 million black middle–class South Africans with a buying power of approximately R200 billion. Despite the immense size and spending power of black diamonds, combined with its rapid growth over the past 15 years and expected future growth, little research has been conducted on this market segment. The rapid market growth of the black diamond market segment has lead to an immense rise in the demand for middle–income houses. This has caused a

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Lyster, Michael Peter. "A profile of the South African black consumer market." Thesis, Stellenbosch : Stellenbosch University, 2006. http://hdl.handle.net/10019.1/50574.

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Thesis (MBA)--Stellenbosch University, 2006.<br>ENGLISH ABSTRACT: This research report aims to create a profile of the South African Black Consumer Market through an analysis of past and present social and political factors which have contributed to its evolution. The black African segment of the South African population is by far the largest segment in the market, comprising nearly 80% of the total population. This market was characterised by a history of turmoil and oppression under the Apartheid regime. This report explores the history of the black South African population, and the r

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Dick, Astrid A. (Astrid Andrea) 1972. "Essays on market structure, competition and consumer behavior." Thesis, Massachusetts Institute of Technology, 2002. http://hdl.handle.net/1721.1/8410.

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Thesis (Ph.D.)--Massachusetts Institute of Technology, Dept. of Economics, 2002.<br>Includes bibliographical references.<br>This thesis is a collection of essays on market structure, competition and consumer behavior. In Chapter 1 I develop and estimate a structural model of demand for commercial bank deposit services, which allows me to analyze consumer response to various bank characteristics, as well as to measure the consumer welfare in light of the responses of banks to the regulatory changes in the period 1993-1999. My main finding is that, while concentration has increased in some banki

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Visser, Michael S. "Seemingly unrelated essays : experiments on market behavior /." view abstract or download file of text, 2005. http://wwwlib.umi.com/cr/uoregon/fullcit?p3190552.

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Thesis (Ph. D.)--University of Oregon, 2005.<br>Typescript. Includes vita and abstract. Includes bibliographical references (leaves 142-151). Also available for download via the World Wide Web; free to University of Oregon users.

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Ponce-Rodriguez, Alejandro. "Consumer and firm behavior in the credit card market /." May be available electronically:, 2008. http://proquest.umi.com/login?COPT=REJTPTU1MTUmSU5UPTAmVkVSPTI=&clientId=12498.

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7

Zhou, Na, and Gergana Shanturkovska. "Chinese Consumer Behavior in the Mobile Phone Market : Nokia Case." Thesis, Högskolan på Gotland, Institutionen för humaniora och samhällsvetenskap, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hgo:diva-966.

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To become successful in China is a challenge not every international company can cope with. The competition is cruel as everyone struggle for a larger piece of share. Some manage to find the “secret” formula, others simply are left behind. Still, the market is too big to be neglected and extremely unpredictable to be easily handled. Nokia has proved to be foreseeing and wise enough to not only enter that market, but also climb up the ladder of success and stay there for a decade. This work aims to give a clear and thorough picture of Nokia’s successful strategy in penetrating the Chinese marke

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Baeva, Anelina Yasenova. "Online consumer behavior : Web experience elements in online clothing market." Master's thesis, FEUC, 2011. http://hdl.handle.net/10316/17951.

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Dissertação de mestrado em Marketing, apresentada à Faculdade de Economia da Universidade de Coimbra, sob a orientação de Arnaldo Fernandes Matos Coelho.<br>Online shopping in EU has been shown to be a good potential market. Clothing represents a high percent of the individuals shopping. Buying clothes online gives customers the opportunity to find a great variety of products, customers can review a wide selection of products and find special offers with the best deals online. However, the tangible and intangible problems of clothing online shopping still exist and the online store retaile

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Zeng, Han. "Three essays on consumer choice behavior in the health insurance market." [Bloomington, Ind.] : Indiana University, 2007. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3283963.

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Thesis (Ph.D.)--Indiana University, Dept. of Economics, 2007.<br>Source: Dissertation Abstracts International, Volume: 68-10, Section: A, page: 4407. Advisers: Fwu-Ranq Chang; Tong Li. Title from dissertation home page (viewed May 20, 2008).

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Fokin, Dennis, and Joel Hagrot. "Constructing decision trees for user behavior prediction in the online consumer market." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-186497.

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This thesis intends to investigate the usefulness of various aspects of product data for user behavior prediction in the online shopping market. Specifically, a data set from BestBuy was used, containing information regarding what product a user clicked on given their search query. Decision trees are machine learning algorithms used for making predictions. The decision tree algorithm ID3 was used because of its simplicity and interpretability. It uses information gain to measure how different attributes help the tree split the set into smaller subsets. The approach was to use one decision tree

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11

Lyons, Angela Christine. "Household liquidity and financial innovations : evidence from the Survey of consumer finances /." Digital version, 2001. http://wwwlib.umi.com/cr/utexas/fullcit?3008384.

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Barnes, John. "Decision Making in a Miniature Market." Thesis, University of North Texas, 2018. https://digital.library.unt.edu/ark:/67531/metadc1248407/.

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Although behavior analysts have studied the effects of motivation on preference assessments, consumer behaviorist have not. The purpose of this study was to analyze the effect of the temporary removal of a choice on the order and frequency of purchases after the candy returned. Seventy percent of the time the participant purchased the removed candy first and 60% of the time the participant purchased more than in the baseline.

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Hui, Shuk Yin. "Consumer decision-making styles and the segmentation of the apparel market : a Chinese case." HKBU Institutional Repository, 1999. http://repository.hkbu.edu.hk/etd_ra/172.

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Al-Bahrani, Abdullah A. "MARKET STRUCTURE AND MORTGAGE PRICING: THE ROLE OF INFORMATION IN FIRM AND CONSUMER BEHAVIOR." UKnowledge, 2010. http://uknowledge.uky.edu/gradschool_diss/26.

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This dissertation analyzes information, market structure, and firm pricing strate-gies. I begin the dissertation with an analysis of the market structure of the mortgage in-dustry. I find that the configuration of the mortgage market at its present state is vastly different than its historical structure. The reduction in the cost of transmitting informa-tion has increased the collaborative environment and facilitated the dis-integration of the supply chain. Generally, the mortgage industry has been successful at reducing principal-agent problems and minimizing asymmetric information concerns t

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Wenxi, Lyu, and Gong Yi. "The Analysis of Factors affect the Female Consumer Behavior in China’s Luxury Goods Market." Thesis, Jönköping University, Internationella Handelshögskolan, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48958.

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China's luxury market plays an increasingly important role on the world stage. And females are termed as the most massive consumers of luxury goods in China. Understanding consumer behavior is the gateway for luxury goods companies to target China's female market. There is a lack of study of Chinese female consumers on the luxury market; the primary purpose of this study is to research what factors affect female consumer behavior on the luxury goods markets in China. In order to do the research, a qualitative study has been conducted via doing semi-structured interviews with ten Chinese fema

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Aiken, Kirk Damon. "Developing consumer trust in a computer-mediated environment : an investigation of market signals /." view abstract or download file of text, 2001. http://wwwlib.umi.com/cr/uoregon/fullcit?p3018355.

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Thesis (Ph. D.)--University of Oregon, 2001.<br>Typescript. Includes vita and abstract. Includes bibliographical references (leaves 141-147). Also available for download via the World Wide Web; free to University of Oregon users.

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Legette, Dana Denise. "The relationship between selected social factors and the clothing buying behavior patterns of black college students." Thesis, This resource online, 1994. http://scholar.lib.vt.edu/theses/available/etd-06232009-063253/.

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Janardhan, Rajini. "Store avoidance behavior : an exploratory study /." free to MU campus, to others for purchase, 1997. http://wwwlib.umi.com/cr/mo/fullcit?p9841155.

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Lee, Hyojin. "The Effect of Black-and-White versus Color Imagery on Consumer Behavior: A Construal Level Theory Approach." The Ohio State University, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=osu1461160672.

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Wei, Yujie. "Future orientation, chronological age and product attribute preference." unrestricted, 2007. http://etd.gsu.edu/theses/available/etd-05182007-134104/.

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Thesis (Ph. D.)--Georgia State University, 2007.<br>Title from title page. Kenneth Bernhardt, committee chair; Detmar Straub, Naveen Donthu, Pam Ellen, committee members. Electronic text (176 p. : ill. (some col.)) : digital, PDF file. Description based on contents viewed Oct. 8, 2007. Includes bibliographical references (p. 161-176).

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Dang, Lili. "Consumers' Accessibility, Opinions, and Behaviors Toward Farmers' Market in Piscataquis and Penobscot Counties, Maine." Fogler Library, University of Maine, 2004. http://www.library.umaine.edu/theses/pdf/DangL2004.pdf.

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Mattheus, Jared Cameron. "The relationship between sales promotion techniques and consumer off-take and attitude within the SA non-alcoholic ready to drink market." Thesis, Nelson Mandela Metropolitan University, 2016. http://hdl.handle.net/10948/11586.

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Over the past decade there has been a shift in marketing spend from above the line advertising, to below the line advertising commonly referred to as promotions. This has been brought about by recessionary economic conditions, increased competition, rising media costs and long term profitability prospects. Many fast moving consumer goods’ (FMCG) companies are shifting a large portion of their marketing spend from advertising to sales promotion. This has occurred because of consumers becoming more prone to deals, declining brand loyalty and the growing power of major retail chains. Sales promot

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Casola, Luca C. "Black markets : empirical studies into the economic behaviour of the black market consumer : a thesis submitted in partial fulfilment of the requirements for the degree of Master of Arts in Psychology at the University of Canterbury /." 2007. http://library.canterbury.ac.nz/etd/adt-NZCU20080219.123621.

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Brooks, Dwight Ernest. "Consumer markets and consumer magazines Black America and the culture of consumption, 1920-1960 /." 1991. http://catalog.hathitrust.org/api/volumes/oclc/27235519.html.

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Moodley, Desagen. "Consumer behaviour of the black middle class within the passenger vehicle market in South Africa." Diss., 2008. http://hdl.handle.net/2263/23464.

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Consumer behaviour focuses on how individuals make decisions to spend their available resources (time, money, effort) on consumption-related items. The objective of this research study was to determine the factors that influence the decision-making process of the black middle class when purchasing a passenger vehicle in South Africa. Results of the study confirmed that the steps in the decision making process were followed by this segment of the population. Further analysis resulted in establishing both the product and situational factors that played a vital role in influencing the purchase de

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Mathaba, Ryan Lesetja. "Store selection criteria amongst black consumers in the purchase of sportswear apparel in Soweto and the relationship with store satisfaction and loyalty." Thesis, 2013. http://hdl.handle.net/10352/264.

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M. Tech. (Marketing, Faculty of Management Sciences), Vaal University of Technology.<br>Research on apparel store choice and patronage has been widely studied locally and internationally. However, it is still important to understand consumers’ purchase behaviour and to develop appropriate retailing strategy. South Africa is currently experiencing a substantial growth in retail infrastructure especially in townships. Formal retailers are now expanding into township markets. Most of those retailers differentiated themselves from their competitors by developing a corporate identity, inter-alia th

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Ndanga, Leah Zivaishe Brenda. "Increasing domestic consumption of South African wines : exploring the market potential of the emerging Black middle class." Diss., 2009. http://hdl.handle.net/2263/29923.

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The South African wine market is undergoing changes at both the producer and retail levels, such as the influx of the new brands and new consumer demands with respect to health, biodiversity concerns and ethical issues. Although South Africa has no dominant wine culture and South Africans are predominantly beer and brandy drinkers, the industry has to develop the local market, especially the black consumer market. The most powerful marketing trend in the South African economy in the last 10 years has been the emergence and growth of the black middle class, increasingly referred to as Black Dia

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Van, den Berg Annekee. "Factors influencing the purchase intention of the black middle-class in emerging markets for global brands: the case of fashion brands in South Africa." Thesis, 2017. https://hdl.handle.net/10539/24145.

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A thesis submitted in full fulfilment of the requirements for the degree of Doctor of Philosophy (Marketing) at the University of Witwatersrand, 2017<br>With the rise of globalisation, consumers are increasingly faced with having to make purchase decisions between domestic and foreign products or brands. Therefore, it is important to gain a better understanding of what factors influence consumer decisions when considering a local or global product or brand. Although a number of studies have explored similar topics, a lack of research remains regarding a comprehensive theoretical model that pr

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Liu, Ching-Hui, and 劉靜蕙. "Consumer Behavior Study on Night Market Snacks." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/24116500274041604899.

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碩士<br>國立臺灣科技大學<br>企業管理系<br>102<br>Having many night markets in different cities and counties in Taiwan, more than several hundred thousand street vendors make a living from their stalls, and many of them, including the night markets, are in fact recently established. Even though such establishment bring about many new job opportunities, such a growing number of new entrepreneurs lead to fierce competition among these vendors. This study utilizes the grounded theory from qualitative research methodology. Through interview and sampling techniques, it starts with interviewing the Director-General

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Wu, Kuo Shen, and 吳國順. "Travel Market Segmentation and Consumer Behavior Analysis." Thesis, 1993. http://ndltd.ncl.edu.tw/handle/83202660449547200436.

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"Consumer behavior of tamagotchi keepers." 1998. http://library.cuhk.edu.hk/record=b5889371.

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by Cheung Suet-Yin Anita, Lo Chui-Yuk Michelle.<br>Thesis (M.B.A.)--Chinese University of Hong Kong, 1998.<br>Includes bibliographical references (leaf 59).<br>Questionnaire in Chinese.<br>ABSTRACT --- p.i<br>TABLE OF CONTENTS --- p.iii<br>LIST OF TABLES --- p.v<br>ACKNOWLEDGMENTS --- p.vi<br>Chapter<br>Chapter I. --- INTRODUCTION --- p.1<br>Chapter II. --- LITERATURE REVIEW --- p.4<br>Product Life Cycle --- p.4<br>Motivation --- p.6<br>Level of Involvement --- p.8<br>Chapter III. --- METHODOLOGY --- p.10<br>Management Objectives --- p.10<br>Research Objectives --- p.10<br>Research

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CHUNG, CHIA-CHEN, and 鍾佳珍. "Market Segment of Camping Activity and Consumer Behavior." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/80315716165848912126.

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碩士<br>中華大學<br>企業管理學系<br>105<br>People in Taiwan have become more aware of the significance of leisure activities.The trend of camping has also promoted business in camping areas as well as in related fields, and therefore, has developed a whole new pattern of tourism.Along with this newly-developed pattern, campers have gradually transformed from homogeneous groups to heterogeneous ones, and thus generated distinct consumers behaviors. This study discusses the differences between camping market segmentation and consumers behaviors through campers' lifestyles and motivations in camping, and ho

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Lu, Kuo-Hua, and 呂國華. "Research of Consumer Behavior in Yongle Fabric Market." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/83zyqu.

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碩士<br>銘傳大學<br>管理學院高階經理碩士學程<br>94<br>In recent years, although Taiwan had been under the influence of a bad market and industry outsourcing but the fabric market still presents many unusual events. Traditional fabric industry has gradually faded away or even gone out of business; in order to expand the fabric market, the issues of how fabric dealers investigate consumer behavior in order to develop a suitable marketing strategy have become critical topics of the fabric industry. This thesis emphasizes on discussion of consumer behavior of the Yongle fabric market. With the investigation of cons

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Chen, Wu Meng, and 吳孟真. "Low Cost Netbook；Marketing Strateg；Consumer Behavior；Market Segmentation；Purchase Behavior." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/15089569456347290218.

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碩士<br>輔仁大學<br>應用統計學研究所<br>97<br>Due to the popularity of internet and the change of modern life style, laptop computer’s lightness and portability make it gradually replace desktop. In the trend of more needs for mobility of internet and more cost concern, Netbook comes into existence. This study is constructed under the EKB consumer behavior mode, by conducting in post segmentation method. It tested the variables of target group and lifestyle, and compares their difference in two market segmentation of groups who bought or owned laptop computers. After that, the study chose the appropriate ma

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Hu, Wei-Chin, and 胡惟欽. "The Study Of The Tea Drink Market Consumer Behavior." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/41049482182355459991.

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碩士<br>淡江大學<br>企業管理學系碩士在職專班<br>97<br>The purpose of this study of the tea drink market consumer behavior﹒This research starts from the related literature discussion﹒ And supposes according to the rationale establishment construction. we also select the suitable methor for the study tool.Then carries on the consumer sample investigation in the Taipei area﹒ This research altogether provides 400 questionnaire, Effective number of samples recovered are 367. Effective recoverysample rate is 91%. And we do reliability analysis, descriptive statistics, Factor analysis, Cluster analysis and ANOVA

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Tsai, I. Chien, and 蔡伊倩. "The Female Consumer Behavior of Bicycle in Taiwan Market." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/73796649049158501100.

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碩士<br>東海大學<br>工業設計學系<br>98<br>The above information reveals the potential of women purchasing in future consumer market. This article will be focus on the behavior of female purchasing in the bicycle market to understand the effectors of affecting women consuming activities via different perspectives. This report is intended to provide a scheme of designing women bikes for cycling related businesses and companies. The approach will be conducted Engel-Kollat-Blackwell model (EKB model) as a conceptual framework, based on lifestyle variables and demographic variables as input variables to Activi

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Huang, Po-Yen, and 黃柏諺. "Consumer Behavior in Coffee Purchasing and Market Segmentation Strategies." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/d5u7d9.

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碩士<br>淡江大學<br>國際企業學系碩士班<br>106<br>Thanks to the booming of the internet, social media and friendly access of purchasing coffee, more and more people started drinking coffee nowadays. The coffee drinking culture stroke easterner so hard that not only my classmates who just graduated from university start drinking coffee but also my grandmother. Coffee drinking has become a kind of fashion and integrated into our daily life. The thesis aimed to find out whether different consumer behavior or background would lead to significant preference differences of store and product attributes. Moreover, wi

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Chih, Su, and 蘇志鴻. "Consumer Behavior Research of China Frozen Food Market −Take Shanghai market for instance." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/58976402600512784391.

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碩士<br>國立中山大學<br>國際高階經營管理碩士班<br>92<br>An average American consumes 52 kg of Frozen food, while an European consumes 40 kg, and a Japanese consume 12 kg. Compared to these advanced nations, China’s consumer behavior and power can be viewed as uncultivated and full of potential. Thus, taking in China’s long culinary history and long tradition of its cuisine, if food technology can be integrated into these specialties, there will be a bright future for China’s frozen food market. This report collects its data from Access Asia Limited: Frozen Food In China Market Analysis and from focusing on froze

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Ke, Changxia. "Three essays on consumer search behavior in experimental market environments." 2010. http://hdl.handle.net/2440/60528.

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This thesis investigates consumer search behavior in different contexts and its implications on certain market outcomes. It consists of three self-contained essays. Part one investigates if people search optimally and how price promotions (such as the provision of price discounts) influence search intensity and risk-taking behavior. We start with a typical sequential search task in a finite time horizon (with exogenously determined price dispersion) as the baseline treatment. In the two experimental treatments, exogenous discounts are introduced to the search process. The treatments differ in

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Huang, Chun-Chin, and 黃俊傑. "Using Multivariate Analysis to Study Consumer Behavior in Financial Market." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/88552311578566661985.

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碩士<br>朝陽科技大學<br>財務金融系碩士班<br>95<br>Derivatives have become one of investors’ targets of investment in recent years; besides, the investment market is full of all kinds of financial commodities. How an investor faces the considerations on the risk, judges his/ her risk tolerance, makes use of the diversified information to decide the investment and targets, and exercises the fund effectively and efficiently and brings it into full play further, so that the investor can make a profit in the extensive investment market, and reduce the risk to the lowest level is the focal point. Confronting the

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Iqmal, Muhammad, and 艾寶. "Consumer behavior analysis of smartphone market using multidimensional segmentation approach." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/75234427605336990053.

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碩士<br>中華大學<br>科技管理學系碩士班<br>99<br>The Smartphone markets are one of the most attractive markets today due to intense competition between products. Thus, it is concern to understand the consumer characteristics in this market as one of the most important thing to Smartphone producer. The purpose of this research is to analyze the characteristics of consumer behavior in Smartphone market trough multidimensional segmentation approach. The three variables dimensions are use motivation, product/service attributes, and lifestyles. Its aim is to combine personal characteristics of individual with indi

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Huang, Tracy, and 黃錦鈴. "Empirical Study on Taipei Citizens'' Consumer Behavior on Housing Market." Thesis, 1994. http://ndltd.ncl.edu.tw/handle/t7t6bv.

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"Product selection problem: improve market share by learning consumer behavior." 2014. http://repository.lib.cuhk.edu.hk/en/item/cuhk-1291385.

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Xu, Silei.<br>Thesis M.Phil. Chinese University of Hong Kong 2014.<br>Includes bibliographical references (leaves 64-67).<br>Abstracts also in Chinese.<br>Title from PDF title page (viewed on 27, September, 2016).

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Tsung, Cheng Hao, and 鄭浩宗. "On the Study of Consumer Behavior in the Bowling Market." Thesis, 1995. http://ndltd.ncl.edu.tw/handle/76316880951264779699.

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Zheng, Guang Xiong, and 鄭光雄. "A study on the consumer behavior in the computer market." Thesis, 1995. http://ndltd.ncl.edu.tw/handle/24877767828035052831.

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Rau, N. "A marketing profile of the Asian consumer market." Thesis, 2012. http://hdl.handle.net/10210/5710.

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M.Comm.<br>Marketers have historically found it convenient to bundle the Asian consumer market together with the black consumer market or the white consumer market depending on the product or event under consideration. As we move toward an era of customised products and individualised service, minority markets become more difficult to overlook. Their unique characteristics demand that they be targeted as separate and unique market segments distinct from the mass markets that dominate the marketing environment.

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Jung, wang Sung, and 王嵩容. "A study of consumer behavior of wedding banquet market in Taipei." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/16120839043395768961.

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碩士<br>淡江大學<br>商管學院高階主管管理碩士學程<br>91<br>The main purpose of this research is to use the consumer strategic procedure of E-K-B (Engel，Kollat and Blackwell)model to study the consumer behaviors of wedding banquet market in Taipei. The key variables of consumers' “involvement degree” and “life style” are analyzed to see their effect on “information searching behavior” and “choice evaluation norm” in terms of their characters and differences. The result of this study could offer the solutions of market segmentation and marketing strategy for the wedding banquet industry in Taipei. The sta

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Tsai, Chi-hung, and 蔡奇宏. "A STUDY OF CONSUMER BEHAVIOR ON THE MARKET OF CHILDREN’S APPAREL." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/31026893729873689831.

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碩士<br>國立中山大學<br>高階經營碩士班<br>101<br>Children’s apparel signifies differently in various periods of time due to many backgrounds and demands. In the early society, clothing is for basic needs. In summers children wear breathable and easy to clean fiber, whereas in winter they are seeking durable and warm ones. As time progresses, more and more parents lay emphasis on children’s outfits. Wearing fashionable and stylish outfits in different occasions is a huge issue for these parents. Children’s apparel is a special category in apparel industry. It is because parents are consumers wherea

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Wang, Tung-Sheng, and 王東昇. "A Study of Market Segmentation and Consumer Behavior in Taipei Cinemas." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/56612108296070864976.

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碩士<br>銘傳大學<br>管理科學研究所<br>89<br>Government had announced the new working-time policy on January 1, 1998. Because of the new policy, people had more leisure time to watch movies, and spend more money in cinema. On the other way, because of the deregulation on movie theaters, there are more and more cinemas than before. But all the previous studies focus on consuming movies, not on cinemas. According to that, this study would like to focus on cinemas, and intend to investigate consumer’s characters and their consuming behaviors with questionnaire in Taipei cinemas. The EKB model are conducte

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Chen, Yi-Ling, and 陳宜伶. "Consumer Behavior Analysis in Taiwan Samrtphone and Advanced Camera Phone market." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/20173282146671127518.

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碩士<br>國立成功大學<br>電信管理研究所<br>94<br>The phenomenal growth of the cellular phone market seems to be mainly fueled by their add-on special features such as cameras and smart features. Interestingly, very few researches have studied this situation. The purpose of this research is to find the reasons fueling this growth and its implications. This is important for two main reasons: First, the potential growth of the smart phone market has been underestimated because of its unclear marketing positioning which leads consumers to buy camera phones. Second, cellular phones with cameras are substituting en

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