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Casola, Luca. "Black Markets: Empirical studies into the economic behaviour of the black market consumer." Thesis, University of Canterbury. Psychology, 2007. http://hdl.handle.net/10092/1472.
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Most attempts by governments to reduce black market activity target the supplier rather than the consumer. The current thesis, however, sees reducing the willingness of the consumer to buy such goods as crucial in reducing the market. Over three studies, I examined variables that affected consumers buying from black markets and their perceptions of black markets. Study 1 (80 participants) confirmed the hypothesis that when the need to buy from a black market was for survival it would be considered more acceptable than to save money or to buy luxury goods. Study 1 further showed it was less acceptable to buy from the black market when the victim resulting from the purchase of the good was identified as an individual, rather than an organisation or society. Age and the gender of the consumer were also significant predictors of the rating of acceptability. In Study 2,65 participants completed a series of computer simulated scenarios to measure the price they would pay for different black market goods. Results indicate that the price participants were willing to pay for black market goods varied according to who the victim was (individual, organisation or society) and the participant's age and gender. Finally, in Study 3, 64 participants completed a similar task to Study 2, but some participants were informed about the true cost of black markets. Results confirmed the previous findings as well as indicating that the type of crime committed to procure the good and whether they saw information about the true cost of the markets also affected the price they would be willing to pay. The thesis concludes with suggestions for reducing black market activity.
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Venter, Raymano. "The evaluation of service delivery in the fast growing black diamond market / R. Venter." Thesis, North-West University, 2010. http://hdl.handle.net/10394/4595.
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The black middle–class market segment also known as the black diamond market
segment has shown immense growth in SA. It currently consists of approximately 3 million
black middle–class South Africans with a buying power of approximately R200 billion.
Despite the immense size and spending power of black diamonds, combined with its rapid
growth over the past 15 years and expected future growth, little research has been
conducted on this market segment.
The rapid market growth of the black diamond market segment has lead to an immense
rise in the demand for middle–income houses. This has caused a shortage of middleincome
houses, and government and real estate developers have been unable to supply
housing in this bracket to meet this ever increasing demand. The study examines this
missing middle between supply and demand for the black diamond market in Tlokwe
municipal region in order to provide the Tlokwe Municipality, real estate developers,
construction companies, town planners, real estate agencies and the Tlokwe Department
of Housing with sufficient information to address this challenge in Tlokwe municipal
region.
The study was conducted by way of a literature review and empirical study. For the
empirical study, the information was obtained through two questionnaires. One
questionnaire was compiled for black diamond respondents and one for real estate
developers and estate agents in the Tlokwe municipal region.
The study found that there is a gap between the supply side and demand side of middleincome
housing (houses within the R50 000 to R550 000 price range) in the Tlokwe
municipal region, and that there is a high demand for such houses. It was also found that
there is a tendency for black diamonds to relocate from the townships to the suburbs. The
major reasons for this movement were identified as family and the lack of availability of
middle–income houses in the townships.
It was also found that the black diamond respondents have a tendency to spend their
money on bad debt (debt on expenses) instead of good debt (debt on assets), and are
inclined to save rather than spend. Furthermore, as evident from the number of
respondents with clothing accounts and cellphone contracts, it was confirmed that black
diamonds are status driven, as suggested in the literature.Thesis (M.B.A.)--North-West University, Potchefstroom Campus, 2011.
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Lyster, Michael Peter. "A profile of the South African black consumer market." Thesis, Stellenbosch : Stellenbosch University, 2006. http://hdl.handle.net/10019.1/50574.
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Thesis (MBA)--Stellenbosch University, 2006.ENGLISH ABSTRACT: This research report aims to create a profile of the South African Black Consumer Market through an analysis of past and present social and political factors which have contributed to its evolution. The black African segment of the South African population is by far the largest segment in the market, comprising nearly 80% of the total population. This market was characterised by a history of turmoil and oppression under the Apartheid regime. This report explores the history of the black South African population, and the relationship of the past, to the formation of current characteristics inherent to this segment. Real Statistical data from the 2001 census, as well as relevant market measurement tools, are used to create a figurative representation of the composition and structure of the black South African population. The statistical data is then married to in-depth market analyses with the aim being the creation of an understanding of the key factors which form the construct of this market.
AFRIKAANSE OPSOMMING: Die doel van hierdie studieprojek is om 'n pretiel van die swart Suid-Afrikaanse verbruikersmark te skep deur n analise van historiese en huidige sasiale en politiese faktore wat bygedra het tot die mark se evolusie. Suid-Afrika se swart bevolkingsegment is verreweg die grootste marksegment in die land, bestaande uit meer as 80% van die totale populasie. Die mark is gekenmerk deur n geskiedenis gehul in konflik en oppressie as gevolg van die Apartheidsregering van die verlede. Hierdie projek ondersoek die geskiedenis van die swart Suid-Afrikaanse populasie in terme van die verlede met betrekking tot die formasie van huidige karaktereienskappe wat die segment kenmerk. Statistiese data van die 2001 sensus sowel as relevante mark metingsinstrumente word dan gebruik om n figuratiewe voorstelling van die samestelling van die swart Suid Afrikaanse populasie te maak. Die statistiese data word dan vergelyk met indiepte mark analise met die doel om die kernfaktore wat die mark vorm, te kan begryp.
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Dick, Astrid A. (Astrid Andrea) 1972. "Essays on market structure, competition and consumer behavior." Thesis, Massachusetts Institute of Technology, 2002. http://hdl.handle.net/1721.1/8410.
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Thesis (Ph.D.)--Massachusetts Institute of Technology, Dept. of Economics, 2002.Includes bibliographical references.
This thesis is a collection of essays on market structure, competition and consumer behavior. In Chapter 1 I develop and estimate a structural model of demand for commercial bank deposit services, which allows me to analyze consumer response to various bank characteristics, as well as to measure the consumer welfare in light of the responses of banks to the regulatory changes in the period 1993-1999. My main finding is that, while concentration has increased in some banking markets, most experience a slight increase in welfare. I also find that consumers respond to account fees and deposit rates in making their deposit institution choices, and respond positively to the staffing and geographic density of branches, age, size and geographic diversification of banks. In Chapter 2 I study banking market structure and examine the effects of the passage of the Riegle-Neal Act in 1994, which allowed for nationwide branching in the U.S., on various aspects of banking firms and markets, including quality of service. The results suggest that the industrial structure of banking markets can be explained by the endogenous sunk cost model of Sutton (1991). While concentration at the regional level has increased dramatically, deregulation has left almost intact the market structure of MSA markets. A significant portion of the observed increase in bank quality can be traced to the implementation of nationwide branching, with banks offering larger branch networks for consumers.
(cont.) Chapter 3, co-authored with Erik Brynjolfsson and Michael D. Smith, applies a flexible demand model to examine heterogeneous consumer behavior and estimate search benefits and costs across consumers types, based on a unique data set obtained from a major U.S.-based online shopbot. Consumer benefits to search are estimated using a compensating variations approach, by comparing the welfare generated by the first set of offers shown to the consumer in the default screen, and that generated by the entire set of offers. The benefits to searching lower screens are $1.65 for the median consumer, and the cost of carrying an exhaustive search of the offers is a maximum of $1.40 for the median consumer that chooses to search lower screens.
by Astrid A. Dick.
Ph.D.
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Visser, Michael S. "Seemingly unrelated essays : experiments on market behavior /." view abstract or download file of text, 2005. http://wwwlib.umi.com/cr/uoregon/fullcit?p3190552.
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Thesis (Ph. D.)--University of Oregon, 2005.Typescript. Includes vita and abstract. Includes bibliographical references (leaves 142-151). Also available for download via the World Wide Web; free to University of Oregon users.
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Ponce-Rodriguez, Alejandro. "Consumer and firm behavior in the credit card market /." May be available electronically:, 2008. http://proquest.umi.com/login?COPT=REJTPTU1MTUmSU5UPTAmVkVSPTI=&clientId=12498.
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Zhou, Na, and Gergana Shanturkovska. "Chinese Consumer Behavior in the Mobile Phone Market : Nokia Case." Thesis, Högskolan på Gotland, Institutionen för humaniora och samhällsvetenskap, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hgo:diva-966.
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To become successful in China is a challenge not every international company can cope with. The competition is cruel as everyone struggle for a larger piece of share. Some manage to find the “secret” formula, others simply are left behind. Still, the market is too big to be neglected and extremely unpredictable to be easily handled. Nokia has proved to be foreseeing and wise enough to not only enter that market, but also climb up the ladder of success and stay there for a decade. This work aims to give a clear and thorough picture of Nokia’s successful strategy in penetrating the Chinese market. It follows and explains the steps Nokia took back in the days in building strong brand awareness and thousands of loyal customers in the face of the Chinese consumer. Its purpose is not only to tell the story of success, but also to teach important lesson future investors and perhaps give a precious insight into the topic. The Chinese market needs to be studied and analyzed as well in order to build a better understanding for it. We need to find out how they feel, what they think and what factors influence their behavior and finally how to approach them. A series of different research methods like secondary data, personal and group interviews, and online survey will be used here. The approach in this study will be inductive, where specific theory will be developed based on research.
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Baeva, Anelina Yasenova. "Online consumer behavior : Web experience elements in online clothing market." Master's thesis, FEUC, 2011. http://hdl.handle.net/10316/17951.
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Dissertação de mestrado em Marketing, apresentada à Faculdade de Economia da Universidade de Coimbra, sob a orientação de Arnaldo Fernandes Matos Coelho.Online shopping in EU has been shown to be a good potential market. Clothing represents a high percent of the individuals shopping. Buying clothes online gives customers the opportunity to find a great variety of products, customers can review a wide selection of products and find special offers with the best deals online. However, the tangible and intangible problems of clothing online shopping still exist and the online store retailers lack the customer knowledge in some extent. Therefore, the intention of the thesis is to explore customer behavior when purchasing clothing online through investigating the factors that can affect online consumer`s attitudes, intention and actual consumers` behavior. The study investigates the main web - experience factors that customer takes into consideration when purchasing clothes online. Yet, the most important online elements are categorized in two main groups: customer - oriented factors and technology - oriented factors. The autor used quantitave research in term of survey to analyze the consumer`s attitutes towards the web experience elements, moreover the autor figured out the relationship between the web factors and the customer`s attitudes, intentions and actual buying behavior. The results will lead to the understanding of the most important web experience elements that influence the purchase decision of the consumers. The final findings show that web elements web content and trust are considered to be the most influencial for the consumer`s online behavior towards online shopping of clothing. The study would help retailers to understand better the customer attitudes and the web factors that influence the purchase intentions. The study can contribute with valuable information ecommerce, especially focused on the sales of clothing online retail. The research suggests and foresees the need of the realization of new investigatigation in this field.
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Zeng, Han. "Three essays on consumer choice behavior in the health insurance market." [Bloomington, Ind.] : Indiana University, 2007. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3283963.
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Thesis (Ph.D.)--Indiana University, Dept. of Economics, 2007.Source: Dissertation Abstracts International, Volume: 68-10, Section: A, page: 4407. Advisers: Fwu-Ranq Chang; Tong Li. Title from dissertation home page (viewed May 20, 2008).
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Fokin, Dennis, and Joel Hagrot. "Constructing decision trees for user behavior prediction in the online consumer market." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-186497.
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This thesis intends to investigate the usefulness of various aspects of product data for user behavior prediction in the online shopping market. Specifically, a data set from BestBuy was used, containing information regarding what product a user clicked on given their search query. Decision trees are machine learning algorithms used for making predictions. The decision tree algorithm ID3 was used because of its simplicity and interpretability. It uses information gain to measure how different attributes help the tree split the set into smaller subsets. The approach was to use one decision tree for each product in the data set, and analyze the distribution of the attributes' maximum information gains in the root splits across the various trees. For each of these splits, all possible pivot values (a pivot value being the value split on) were attempted, and the pivot values were also recorded to analyze which pivot values that resulted in the most gain. The results show that how well the query string matches the product title and description are the two most important aspects, followed by the product's novelty. The number of days since the last two reviews were written before the query proved a decent way to identify trends. The paper also presents how the attributes were used by analyzing the pivot value distributions, with the conclusion that many attributes were used in similar ways for most products, suggesting it might be possible to create a universal tree applicable for all products. Regarding the usefulness of decision trees, it was found that they are not very efficient for highly volatile databases, such as those found in the online shopping market. The notion of a universal tree, however, suggests that future work might investigate whether their efficiency could be improved using this, more flexible, approach.
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Lyons, Angela Christine. "Household liquidity and financial innovations : evidence from the Survey of consumer finances /." Digital version, 2001. http://wwwlib.umi.com/cr/utexas/fullcit?3008384.
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Barnes, John. "Decision Making in a Miniature Market." Thesis, University of North Texas, 2018. https://digital.library.unt.edu/ark:/67531/metadc1248407/.
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Although behavior analysts have studied the effects of motivation on preference assessments, consumer behaviorist have not. The purpose of this study was to analyze the effect of the temporary removal of a choice on the order and frequency of purchases after the candy returned. Seventy percent of the time the participant purchased the removed candy first and 60% of the time the participant purchased more than in the baseline.
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Hui, Shuk Yin. "Consumer decision-making styles and the segmentation of the apparel market : a Chinese case." HKBU Institutional Repository, 1999. http://repository.hkbu.edu.hk/etd_ra/172.
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Al-Bahrani, Abdullah A. "MARKET STRUCTURE AND MORTGAGE PRICING: THE ROLE OF INFORMATION IN FIRM AND CONSUMER BEHAVIOR." UKnowledge, 2010. http://uknowledge.uky.edu/gradschool_diss/26.
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This dissertation analyzes information, market structure, and firm pricing strate-gies. I begin the dissertation with an analysis of the market structure of the mortgage in-dustry. I find that the configuration of the mortgage market at its present state is vastly different than its historical structure. The reduction in the cost of transmitting informa-tion has increased the collaborative environment and facilitated the dis-integration of the supply chain. Generally, the mortgage industry has been successful at reducing principal-agent problems and minimizing asymmetric information concerns that arise in segmented markets.
In the first essay I provide a theoretical explanation of the effect of the internet on market outcomes. Search models assume that the reduction in search frictions would lead to competitive markets. However, I argue that gatekeepers operating in online markets may create an anticompetitive effect, in addition to reducing the consumers’ search cost. Therefore, the conduct of the gatekeeper can cause prices in online markets to be higher than in retail markets and provide online firms with larger profits.
In the second essay “I empirically examine the role of the internet and Internet Comparison Search sites in reducing consumer search costs and their effects on the prices consumers pay for mortgages. Additionally, I expand the study to test for the effects of the internet on firm profits. Using a unique data set, I examine a mortgage firm’s pricing strategies and profits in online and retail markets, and find evidence of market power in online markets that do not exist in retail markets. The presumed benefits to the consumer from the reduction of search cost are offset by the anticompetitive environment in online markets.
In the final essay, I examine a mortgage firm’s portfolio choice. I investigate the loan characteristics that affect the firm’s decision to retain mortgages as part of its own portfolio. I find that the decision to retain loans as a lender is driven by unobservable qualities. The firm does sort loans by quality, but it also prices non-brokered loans lower based on unobservable qualities. The sorting behavior suggests that asymmetric information exists between the lender and the secondary market.
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Wenxi, Lyu, and Gong Yi. "The Analysis of Factors affect the Female Consumer Behavior in China’s Luxury Goods Market." Thesis, Jönköping University, Internationella Handelshögskolan, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48958.
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China's luxury market plays an increasingly important role on the world stage. And females are termed as the most massive consumers of luxury goods in China. Understanding consumer behavior is the gateway for luxury goods companies to target China's female market. There is a lack of study of Chinese female consumers on the luxury market; the primary purpose of this study is to research what factors affect female consumer behavior on the luxury goods markets in China. In order to do the research, a qualitative study has been conducted via doing semi-structured interviews with ten Chinese females aged between 35-45 and who own luxury bags. Thematic analysis was applied in this study and connected with the human behavior model closely and deeply. The study revealed that attitude to behavior is an essential factor for female consumers to purchase luxury goods. The behavioral and control beliefs are consistent with the needs of status, which also influence Chinese female consumers. Therein Chinese culture is an undeniable factor affecting them. However, normative beliefs have little impact in this field. These findings are favorable for Luxury companies to make appropriate female consumer-oriented marketing strategies in China’s luxury goods market.
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Aiken, Kirk Damon. "Developing consumer trust in a computer-mediated environment : an investigation of market signals /." view abstract or download file of text, 2001. http://wwwlib.umi.com/cr/uoregon/fullcit?p3018355.
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Thesis (Ph. D.)--University of Oregon, 2001.Typescript. Includes vita and abstract. Includes bibliographical references (leaves 141-147). Also available for download via the World Wide Web; free to University of Oregon users.
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Legette, Dana Denise. "The relationship between selected social factors and the clothing buying behavior patterns of black college students." Thesis, This resource online, 1994. http://scholar.lib.vt.edu/theses/available/etd-06232009-063253/.
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Janardhan, Rajini. "Store avoidance behavior : an exploratory study /." free to MU campus, to others for purchase, 1997. http://wwwlib.umi.com/cr/mo/fullcit?p9841155.
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Lee, Hyojin. "The Effect of Black-and-White versus Color Imagery on Consumer Behavior: A Construal Level Theory Approach." The Ohio State University, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=osu1461160672.
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Wei, Yujie. "Future orientation, chronological age and product attribute preference." unrestricted, 2007. http://etd.gsu.edu/theses/available/etd-05182007-134104/.
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Thesis (Ph. D.)--Georgia State University, 2007.Title from title page. Kenneth Bernhardt, committee chair; Detmar Straub, Naveen Donthu, Pam Ellen, committee members. Electronic text (176 p. : ill. (some col.)) : digital, PDF file. Description based on contents viewed Oct. 8, 2007. Includes bibliographical references (p. 161-176).
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Dang, Lili. "Consumers' Accessibility, Opinions, and Behaviors Toward Farmers' Market in Piscataquis and Penobscot Counties, Maine." Fogler Library, University of Maine, 2004. http://www.library.umaine.edu/theses/pdf/DangL2004.pdf.
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Mattheus, Jared Cameron. "The relationship between sales promotion techniques and consumer off-take and attitude within the SA non-alcoholic ready to drink market." Thesis, Nelson Mandela Metropolitan University, 2016. http://hdl.handle.net/10948/11586.
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Over the past decade there has been a shift in marketing spend from above the line advertising, to below the line advertising commonly referred to as promotions. This has been brought about by recessionary economic conditions, increased competition, rising media costs and long term profitability prospects. Many fast moving consumer goods’ (FMCG) companies are shifting a large portion of their marketing spend from advertising to sales promotion. This has occurred because of consumers becoming more prone to deals, declining brand loyalty and the growing power of major retail chains. Sales promotion spend can comprise of as much as 50% of the marketing budget in certain industries and the majority of the marketing budget for most FMCG companies. This has been heightened further by the global financial recession which has both direct and indirect effects on South Africa. Approximately 70% of purchasing decisions are made in store by understanding how these decisions are made and how to influence them is essential in developing an effective marketing strategy. Besides product characteristics, promotional techniques are among the most popular instruments used by marketers to influence this process. Global trends show that 83% of all senior marketers increase or maintain spend on promotional merchandise year on year. However, they had limited insight into how to best spend the funds or if they even achieved their intended purpose. Despite the rise in promotional activity, especially in the FMCG sector, limited research has been conducted on the influence and effectiveness in South Africa. The purpose of this treatise, then, is to examine addresses the paucity in research with regard to consumer sales promotions in the non-alcoholic ready to drink (NARTD) market, particularly within South Africa. By developing a relationship model to measure the influence and effectiveness of selected sales promotion techniques on consumer off-take and attitude. That can be used by organisations to retain consumers, grow market share, improve brand equity and achieve higher profitability. Equipping marketers with an improved understanding of the impact of sales promotion techniques and consumer buying patterns within the South African NARTD market and delivering value to consumers through targeted promotions. In order to achieve this goal a thorough literature review was performed which drew on both academic- and industry-based research. This led to the development of a conceptual relationship model which was tested using rigorous measures incorporating questionnaire-style, quantitative data collection and statistical analysis. The research revealed that sales promotion techniques are an important element of a successful marketing strategy and when correctly executed deliver positive business results. FMCG companies operating within the NARTD market need to ensure that they incorporate sampling and premiums into their marketing mix even if this requires them to reduce their spend on above the line marketing activities. Ultimately, sampling and premiums were found to be effective sales promotion techniques within the South African NARTD market and have the ability to positively influence consumer off-take, brand love and buying behaviour.
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Casola, Luca C. "Black markets : empirical studies into the economic behaviour of the black market consumer : a thesis submitted in partial fulfilment of the requirements for the degree of Master of Arts in Psychology at the University of Canterbury /." 2007. http://library.canterbury.ac.nz/etd/adt-NZCU20080219.123621.
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Brooks, Dwight Ernest. "Consumer markets and consumer magazines Black America and the culture of consumption, 1920-1960 /." 1991. http://catalog.hathitrust.org/api/volumes/oclc/27235519.html.
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Moodley, Desagen. "Consumer behaviour of the black middle class within the passenger vehicle market in South Africa." Diss., 2008. http://hdl.handle.net/2263/23464.
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Consumer behaviour focuses on how individuals make decisions to spend their available resources (time, money, effort) on consumption-related items. The objective of this research study was to determine the factors that influence the decision-making process of the black middle class when purchasing a passenger vehicle in South Africa. Results of the study confirmed that the steps in the decision making process were followed by this segment of the population. Further analysis resulted in establishing both the product and situational factors that played a vital role in influencing the purchase decision. It was concluded that the majority of the black middle class, purchase vehicles primarily out of necessity and circumstances. Information sources including but not limited to influential family members were extensively used by this segment, resulting in an informed decision. This study also established that extensive alternative evaluation of vehicle brand options were conducted by the black middle class. Risks factors were also determined which suggested a strong weighting towards financial implications of such a decision. The majority confirmed that that they were satisfied with their choices and the value derived from their purchases. It was concluded that the same or a similar process of decision-making would be followed by the black middle class when purchasing a passenger vehicle.Dissertation (MBA)--University of Pretoria, 2010.
Gordon Institute of Business Science (GIBS)
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Mathaba, Ryan Lesetja. "Store selection criteria amongst black consumers in the purchase of sportswear apparel in Soweto and the relationship with store satisfaction and loyalty." Thesis, 2013. http://hdl.handle.net/10352/264.
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M. Tech. (Marketing, Faculty of Management Sciences), Vaal University of Technology.Research on apparel store choice and patronage has been widely studied locally and internationally. However, it is still important to understand consumers’ purchase behaviour and to develop appropriate retailing strategy. South Africa is currently experiencing a substantial growth in retail infrastructure especially in townships. Formal retailers are now expanding into township markets. Most of those retailers differentiated themselves from their competitors by developing a corporate identity, inter-alia through their store image. The purpose of the research was to examine apparel store selection criteria amongst black consumers in Soweto. In addition, this research examined the relationship between store satisfaction and loyalty. The literature review focuses on consumer behaviour variables and store image variables influential in store selection. The review was necessary to provide an overview of how consumers decide where, how and when to shop. A structured questionnaire was used to collect data from 489 respondents who were selected using non-probability convenience sampling. The sample size comprised sportswear apparel shoppers (blacks), both male and female, 18 years and older who patronised three shopping malls, namely Protea Gardens, Southgate, and Jabulani Mall. Data were analysed using Exploratory Factor Analysis (EFA), mean rankings, the Mann Whitney U test, correlation analysis and regression. Six factors were found to be appropriate to capture the dimensions of store selection. These factors were labelled sales assistant, store atmospherics, store appeal (interior/exterior), in-store induced appeals, promotion/brand availability and store accessibility. Furthermore, the data obtained revealed a strong linear relationship between satisfaction and loyalty as well as significant relationship amongst the dimensions of store selection. Regression analysis revealed that promotion/brand availability and store satisfaction are strong predictors of loyalty. The Mann Whitney U test revealed no significant difference in the store choice dimensions between female and male respondents. The recommendations arising from the current study could help retailers understand what motivates shoppers to select one store amongst other stores. The identification of in-store and out-of-store activities that encourage consumers to stay store loyal, are critical to the success of retail businesses. Future studies may be extended on the purchase of other products apart from sportswear items.
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Ndanga, Leah Zivaishe Brenda. "Increasing domestic consumption of South African wines : exploring the market potential of the emerging Black middle class." Diss., 2009. http://hdl.handle.net/2263/29923.
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The South African wine market is undergoing changes at both the producer and retail levels, such as the influx of the new brands and new consumer demands with respect to health, biodiversity concerns and ethical issues. Although South Africa has no dominant wine culture and South Africans are predominantly beer and brandy drinkers, the industry has to develop the local market, especially the black consumer market. The most powerful marketing trend in the South African economy in the last 10 years has been the emergence and growth of the black middle class, increasingly referred to as Black Diamonds, which have emerged as the strongest buying influence in the economy. This has seen the propagation of a westernized culture in local communities. There is an overwhelming desire among the latter group to have access to a lifestyle they believe is their right. Making inroads in understanding this market presents a good opportunity since this is an important economic group. Black wine drinkers have to overcome individual families' attitudes to wine drinking. It is high on the industry’s agenda to swing the emerging black middle class market from high-end whiskies, cognac and beer, to wine while at the same time promoting the wine culture because this market is still hugely untapped. They also seek to vanquish the illusion of wines as a drink for white people by focusing on young upcoming black professionals as a target market. The data in this study was collected from an integration of a consumer behaviour survey (through a choice based conjoint analysis undertaken at the Soweto wine festival in Johannesburg); as well as personal interviews with industry stakeholders and reference group discussions. The study found that although there is limited consumer knowledge about wines and low levels of brand awareness, black consumers are willing and yearning to learn more about wines as they view them as an aspirational lifestyle beverage. The study also asserts that women are significantly more adventurous than their male counterparts in terms of experimenting with wines although the latter exhibit a higher willingness to pay for what they consider to be premium wine brands. Black consumers are still unsure about what wine attributes are important in choosing a wine. The industry needs to increase its efforts in educating and understanding this diverse market as the cultural attitudes towards wine are indeed changing. The study identified four wine consumer market segments among the Black Diamonds. The industry’s target market should be focused on women and the “Start me up” age group as they show the highest willingness to learn about wines and pay for brands that they consider to be premium brands as has been the case in all new wine markets. While still focusing on the 4 P’s of marketing, various new brand communication platforms can be explored to reach this market. These include co-opetition, extended service offerings, wine tourism and e-marketing. The success of the domestic market will be determined by new innovative insights into this market and complimentary market strategies.Dissertation (MSc(Agric))--University of Pretoria, 2009.
Agricultural Economics, Extension and Rural Development
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Van, den Berg Annekee. "Factors influencing the purchase intention of the black middle-class in emerging markets for global brands: the case of fashion brands in South Africa." Thesis, 2017. https://hdl.handle.net/10539/24145.
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A thesis submitted in full fulfilment of the requirements for the degree of Doctor of Philosophy (Marketing) at the University of Witwatersrand, 2017With the rise of globalisation, consumers are increasingly faced with having to make purchase decisions between domestic and foreign products or brands. Therefore, it is important to gain a better understanding of what factors influence consumer decisions when considering a local or global product or brand. Although a number of studies have explored similar topics, a lack of research remains regarding a comprehensive theoretical model that provides a holistic view of factors influencing the decision to buy a global product. Therefore, the purpose of this study is to investigate those factors that influence the purchase decisions of global fashion brands among black middle-class women in South Africa. More specifically, by means of a conceptual model, the present study proposes that ethnocentrism, price, brand knowledge (comprising of brand awareness and brand image), self-image, fashion involvement, brand love, attitude, and perceived quality influence consumers’ buying decisions. The findings of this study seek to fill the gap in literature regarding how emerging black middle-class consumers in South Africa make buying decisions with regard to (global) fashion products. An empirical study was undertaken, in which 500 black middle-class females were asked to complete an online survey to determine which factors influence their choice of global fashion clothing. The obtained data was analysed by means of Structural Equation Modelling (SEM) using Partial Least Squares. The findings support all proposed hypotheses, but not all hypotheses were found to be significant. The strongest relationships were found between brand knowledge and perceived quality, brand knowledge and attitude, and self-image and attitude. The weakest relationships were between ethnocentrism and purchase intention, price perception and perceived quality and finally brand love and purchase intention. Furthermore, the findings revealed that quality is the main reason for consumers to consider buying global fashion-branded clothing. On the other hand, price is the biggest drawback of sales of global fashion brands. This study is of significant importance to fashion marketers since it provides adequate insight into how global fashion brands can position themselves and influence consumers’ decisions to buy global fashion products. This study further provides a comprehensive model, adds to knowledge gaps, and provides several managerial implications and directions for future research.
XL2018
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Liu, Ching-Hui, and 劉靜蕙. "Consumer Behavior Study on Night Market Snacks." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/24116500274041604899.
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碩士國立臺灣科技大學
企業管理系
102
Having many night markets in different cities and counties in Taiwan, more than several hundred thousand street vendors make a living from their stalls, and many of them, including the night markets, are in fact recently established. Even though such establishment bring about many new job opportunities, such a growing number of new entrepreneurs lead to fierce competition among these vendors. This study utilizes the grounded theory from qualitative research methodology. Through interview and sampling techniques, it starts with interviewing the Director-General of Raohe St. Night Market Management Committee to understand the compositions and the duration these vendors have been in business, follow by interviewing night market consumers, collecting key summaries, coding the factors affecting these consumers in selecting a night market or vendor and identifying the needed concepts. These lead to developing 27 open coding, 13 axil coding, 3 selective coding and finally generalizing the behavior patterns on these consumers. Furthermore, building on these prior discussions, consumer’s behavior patterns can be separated into three key concepts, including motivation, decision-making process and factor variables. The needs are generated through motivation leading a consumer to begin making a decision. Such a decision-making process comprise of prioritization, information collection, attributes combination and such. The process can be affected by the recommendation from reference group, marketing, acceptable pricing to these consumers, and personal experience can certainly all influence such a decision and the willingness to repurchase.
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Wu, Kuo Shen, and 吳國順. "Travel Market Segmentation and Consumer Behavior Analysis." Thesis, 1993. http://ndltd.ncl.edu.tw/handle/83202660449547200436.
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"Consumer behavior of tamagotchi keepers." 1998. http://library.cuhk.edu.hk/record=b5889371.
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by Cheung Suet-Yin Anita, Lo Chui-Yuk Michelle.Thesis (M.B.A.)--Chinese University of Hong Kong, 1998.
Includes bibliographical references (leaf 59).
Questionnaire in Chinese.
ABSTRACT --- p.i
TABLE OF CONTENTS --- p.iii
LIST OF TABLES --- p.v
ACKNOWLEDGMENTS --- p.vi
Chapter
Chapter I. --- INTRODUCTION --- p.1
Chapter II. --- LITERATURE REVIEW --- p.4
Product Life Cycle --- p.4
Motivation --- p.6
Level of Involvement --- p.8
Chapter III. --- METHODOLOGY --- p.10
Management Objectives --- p.10
Research Objectives --- p.10
Research Design --- p.11
Hypothesis Testing --- p.16
Motivation --- p.16
Level of Involvement --- p.17
Miscellaneous --- p.17
Data Collection Method --- p.19
Sampling --- p.20
Chapter IV. --- RESULTS --- p.22
Findings of Focus Groups --- p.22
Survey Sample --- p.25
Motivation --- p.26
Level of Involvement --- p.30
Other Findings --- p.33
Concept of Electronic Pets --- p.33
The Liking for Keeping Pets --- p.33
Duration of Nurturing a Tamagotchi --- p.34
Habit of Buying Cartoon Character Merchandise --- p.35
Chapter V. --- LIMITATIONS --- p.37
Sampling Bias --- p.37
Reliability --- p.37
Validity --- p.39
Chapter VI. --- CONCLUSIONS AND RECOMMENDATIONS --- p.40
APPENDICES --- p.46
BIBLIOGRAPHY --- p.59
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CHUNG, CHIA-CHEN, and 鍾佳珍. "Market Segment of Camping Activity and Consumer Behavior." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/80315716165848912126.
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碩士中華大學
企業管理學系
105
People in Taiwan have become more aware of the significance of leisure activities.The trend of camping has also promoted business in camping areas as well as in related fields, and therefore, has developed a whole new pattern of tourism.Along with this newly-developed pattern, campers have gradually transformed from homogeneous groups to heterogeneous ones, and thus generated distinct consumers behaviors. This study discusses the differences between camping market segmentation and consumers behaviors through campers' lifestyles and motivations in camping, and hopefully provides related businesses with reference to marketing and promotion management. To reach an research outcome, this study designed lifestyle questionnaires based on "The localized vacation lifestyle scale" established by Cheng, Chien-Hsiung and Liu, Meng-Chi as well as "leisure joining motivation scale" established by Lang, Chung-Ying. The basic consumers behavior questionnaires established by Chien, Tsung-Yung(2006) were conducted between December 2016 and February 2017 on object ts who are engaged in the camping businesses.Fifty-five questionnaires were given out in four camping spots respectively, including "Hsinchu Star Moon Camp"、"Miaoli Daylily Forest", "Chunghua Camp Spot" and "Nantou David Camp Spot".210 out of a total of 220 questionnaires were then collected, which makes up to 91.4% of the all the questionnaires made.This study analyzes data with descriptive statistic analysis、Chi-square Test、cluster analysis.The research shows that camping activities can be categorized in five major groups-- family pressure-relieving type, leisure & pressure-relieving type , passive leisure type , family vacation type and camping pioneer type. Among the consumers behaviors in all the five groups, camping pioneer type reaches the highest frequency of going camping, followed by family pressure-relieving type.However, leisure & pressure-relieving type, passive leisure type and family vacation type are relatively low in the frequency of going camping.As a whole, most campers prefer camping on the weekend, while camping pioneer type not only enjoys the weekend but national holidays. In most cases, the accommodation is tent-using, but a number of camping pioneers prefer car-top tents.While the other four types of campers gather information from online groups, a majority of camping pioneers do not.Last but not least, this study offers suggestions based on research outcome in the hope of providing marketing strategies for related business cooperation.
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Lu, Kuo-Hua, and 呂國華. "Research of Consumer Behavior in Yongle Fabric Market." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/83zyqu.
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碩士銘傳大學
管理學院高階經理碩士學程
94
In recent years, although Taiwan had been under the influence of a bad market and industry outsourcing but the fabric market still presents many unusual events. Traditional fabric industry has gradually faded away or even gone out of business; in order to expand the fabric market, the issues of how fabric dealers investigate consumer behavior in order to develop a suitable marketing strategy have become critical topics of the fabric industry. This thesis emphasizes on discussion of consumer behavior of the Yongle fabric market. With the investigation of consumer’s purchasing behavior, demographic variables, the lifestyles variables, and values of the fabric consumers, this thesis also carries out market segmentation based on lifestyle. The research results showed a suitable analysis explanation of consumer behavior in the Yongle fabric market, based on the purchase motivation, source of information, evaluation criteria, attributes of purchase, and post-purchase attitudes. In addition, fabric consumers can be divided into three main groups according to samples: consumer of retail, consumer of firm, and consumer of school. They can also be divided into four market segments according to lifestyles, respectively known as the “gone with the flow” group, the “micro-bargain” group, the “fashion-leading” group and the “social relations” group. An effective marketing strategy has been formulated for these four market segments. The conclusions of this research may provide the fabric dealers with useful information and have a certain level of reference value.
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Chen, Wu Meng, and 吳孟真. "Low Cost Netbook；Marketing Strateg；Consumer Behavior；Market Segmentation；Purchase Behavior." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/15089569456347290218.
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碩士輔仁大學
應用統計學研究所
97
Due to the popularity of internet and the change of modern life style, laptop computer’s lightness and portability make it gradually replace desktop. In the trend of more needs for mobility of internet and more cost concern, Netbook comes into existence. This study is constructed under the EKB consumer behavior mode, by conducting in post segmentation method. It tested the variables of target group and lifestyle, and compares their difference in two market segmentation of groups who bought or owned laptop computers. After that, the study chose the appropriate market segmentation as the analyzed target. The variables are the attribute of low-price laptop computer, vital statistics and consumer behavior, and these are the segmentations of low-price laptop computer market. The subjects are students from Fu-Jen Catholic University, and all the data are from the questionnaire survey. The first step of analysis is applying factor analysis to reduce the data quantity, and the second step is using cluster analysis in segmenting laptop computer markets by different lifestyle groups. The final step is to verify the hypothesis in multivariate statistical analysis and Chi-Square Test. The final data shows, in the whole research process, the best segmentation in target market is lifestyle. Five laptop computer consumer segmentations are “keeping trendy”, “experiencing ego”, “casually free”, “shopping convenience” and “collecting information”. In conclusion, there are significant variations of consumer behavior in these segmentations, as purchase motivation, seeking for information, price and place of consumption, reasons for having preference brands, and user experience of most recent consumption. There are also significant variations in evaluation of product attribute, as function orientation, product stability, after-sales service and product public praise. The variations in vital statistics are gender, age, college, and money allocation. The suggestions of marketing strategy for every target’s attribution are listed in the end.
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Hu, Wei-Chin, and 胡惟欽. "The Study Of The Tea Drink Market Consumer Behavior." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/41049482182355459991.
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碩士淡江大學
企業管理學系碩士在職專班
97
The purpose of this study of the tea drink market consumer behavior﹒This research starts from the related literature discussion﹒ And supposes according to the rationale establishment construction. we also select the suitable methor for the study tool.Then carries on the consumer sample investigation in the Taipei area﹒ This research altogether provides 400 questionnaire, Effective number of samples recovered are 367. Effective recoverysample rate is 91%. And we do reliability analysis, descriptive statistics, Factor analysis, Cluster analysis and ANOVA, multi-scale analysis for thoes 367effective recovered samples﹒ After Empirical analysis and discussion﹒We found some important conclusion.： 1.There is no influence for drink habbit and perspective of the differet lifestyle people. 2.There are diffences beween the characteristic of the tea drink product for the different lifestyle people. 3.The perspective of the characteristic of the tea drink product for the diffent lifestyle people has notable variation . expecially in the simplex tea. 4. The best way to enhance the reasons for consumers to buy are as folloing. “The appearance of attractive packaging”,”meal with”,” High brand awareness”,”good product”,” enjoy the feeling of a cup of tea”,”attractive shop”,” The efficiency of professional attitude”,” refreshing drink” and “variety of choices” 5. The reason of the buying tea drink product for the different people are as following. “to allay one''s thirst”, “easy to buy”, “enjoy the drink feeling”, meal with”, “shopping with”,” high-capacity”, “variety of choices” 6.The average purchase amount for different lifestyle is NT50. And the main source of consumer purchasing information is “friend’s recommend”
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Tsai, I. Chien, and 蔡伊倩. "The Female Consumer Behavior of Bicycle in Taiwan Market." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/73796649049158501100.
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碩士東海大學
工業設計學系
98
The above information reveals the potential of women purchasing in future consumer market. This article will be focus on the behavior of female purchasing in the bicycle market to understand the effectors of affecting women consuming activities via different perspectives. This report is intended to provide a scheme of designing women bikes for cycling related businesses and companies. The approach will be conducted Engel-Kollat-Blackwell model (EKB model) as a conceptual framework, based on lifestyle variables and demographic variables as input variables to Activities, Interests, and Opinions life theory (AIO life theory) as the basis for market segmentation. The research adopts the consumer behavior variables in order to segment the female bike market, and analyze the characteristics of female consumers whom are 15 to 65 years-old, females as a main body of women consuming market in Taiwan (2009 Ministry of Economic Affairs). First, the study result shows that female consumers in bicycle market can be categorized into four types according to lifestyle variables: "independent type", "fashion-oriented type", "information-oriented", and "comparison type”. Furthermore, the female consumers by way of product characteristics variables can be divided into "beautiful appearance", "service", "exclusive", and "practical use". Finally, the research shows the groups of women consumers in the purchase motivation, product properties standards, the actual consumption behavior, and demographic variables were significant differences.
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Huang, Po-Yen, and 黃柏諺. "Consumer Behavior in Coffee Purchasing and Market Segmentation Strategies." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/d5u7d9.
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碩士淡江大學
國際企業學系碩士班
106
Thanks to the booming of the internet, social media and friendly access of purchasing coffee, more and more people started drinking coffee nowadays. The coffee drinking culture stroke easterner so hard that not only my classmates who just graduated from university start drinking coffee but also my grandmother. Coffee drinking has become a kind of fashion and integrated into our daily life. The thesis aimed to find out whether different consumer behavior or background would lead to significant preference differences of store and product attributes. Moreover, with the data, researcher would segment the market in order for coffee shop owners to make marketing strategies. The result shows that gender, income, cafe drinking frequency and cafe buying prices have strong relation with different preferences of store and product attributes.
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Chih, Su, and 蘇志鴻. "Consumer Behavior Research of China Frozen Food Market −Take Shanghai market for instance." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/58976402600512784391.
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碩士國立中山大學
國際高階經營管理碩士班
92
An average American consumes 52 kg of Frozen food, while an European consumes 40 kg, and a Japanese consume 12 kg. Compared to these advanced nations, China’s consumer behavior and power can be viewed as uncultivated and full of potential. Thus, taking in China’s long culinary history and long tradition of its cuisine, if food technology can be integrated into these specialties, there will be a bright future for China’s frozen food market. This report collects its data from Access Asia Limited: Frozen Food In China Market Analysis and from focusing on frozen prepared food , investigates the growth, size, selection and advantage of the frozen food market in China The city of Shanghai is the most prosperous, goverened and educated city in China. With a well developed infrastructure and modernized malls, Shanghai provides the best environment for fostering a frozen food market. Thus, this report picks Shanghai as the main city of observation and arrives at the following conclusions ： 1. The Frozen Food Market in Shanghai will enjoy a promising 5% growth rate, a potential market for any new investors . 2. From observing the sales of dumplings and meat , one notices that frozen cooked food will enjoy a bigger market share because it meets the consumer’s need of basic nutrition intake . 3. Sanitation and safety are two primary concerns on the consumer. Thus establishing a good brand image is vital to any company’s success. Selling products through supermarket is also a crucial channel that vendors need to establish . 4. Due to the common use of microwave in the common household, microwavable frozen food not only provides variation but is also convenient for the consumer, thus raising its overall value. A majority of the consumer believe that microwavable frozen food can maintain a dish’s original flavor while saving time. As this market is merely in its fledgling state, it is advised that all companies should pay attention to this market .
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Ke, Changxia. "Three essays on consumer search behavior in experimental market environments." 2010. http://hdl.handle.net/2440/60528.
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This thesis investigates consumer search behavior in different contexts and its implications on certain market outcomes. It consists of three self-contained essays. Part one investigates if people search optimally and how price promotions (such as the provision of price discounts) influence search intensity and risk-taking behavior. We start with a typical sequential search task in a finite time horizon (with exogenously determined price dispersion) as the baseline treatment. In the two experimental treatments, exogenous discounts are introduced to the search process. The treatments differ in the amount of information on the discounts revealed to the subjects. Subjects’ search behavior is roughly consistent with optimality for a risk-neutral agent, but significantly influenced by the introduction of discount vouchers. We find that subjects’ search intensity is significantly reduced if they are in a shop that offers discounts, even when the monetary benefit induced by the discount has been taken into account. This suggests that people seem to gain extra non-monetary utility from buying a discounted product. Alternatively, subjects might overestimate the value of a discount. Following the findings in part one, we focus on price-framing effects of discounts on consumer search behavior in part two. In order to isolate the price-framing effect from all other possible influences, we adopt an extremely simple two-shop search model in which a consumer who sees the price for an item in a shop has to decide either to buy it or to incur a search cost to learn the ex-ante uncertain price in a second shop. The experiment is designed such that a rational buyer should make identical decisions in the base treatment (where prices are posted as net prices in both shops) and in the experimental treatments (where the price in one of the shops is framed as a gross price with a discount, holding the net-price constant). Using structural estimation of the observed risk preferences, we find that people tend to be more risk-averse and hence buy from the initial shop more often in the discount treatments, regardless of where the discount is offered. The seemingly trivial change to a discount-framing increases the complexity of the decision problem. Subjects reveal a tendency to stick with the comparatively less complex options more frequently as the complexity of the decision problem increases. However, this bias declines with experience, as subjects become more and more familiar with the framing. In part three, we study search behavior in a market experiment, where prices are determined endogenously by human players. More specifically, we examine the behavioral factors and the underlying mechanism which drive the widely observed asymmetric price adjustment to cost shocks (in a world with costly search behavior and information asymmetry). We show that price dispersion, as well as asymmetric price adjustment to cost shocks, arises in experimental markets, even though the standard theory predicts neither. We find that after controlling all the potential theoretical factors, the observed price dispersion can be explained by the presence of bounded rational play. Under price dispersion, asymmetric price adjustment arises naturally, as it is harder for buyers to learn that a negative cost shock has taken place. Learning is much quicker after a positive shock.Thesis (Ph.D.) -- University of Adelaide, School of Economics, 2010
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Huang, Chun-Chin, and 黃俊傑. "Using Multivariate Analysis to Study Consumer Behavior in Financial Market." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/88552311578566661985.
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碩士朝陽科技大學
財務金融系碩士班
95
Derivatives have become one of investors’ targets of investment in recent years; besides, the investment market is full of all kinds of financial commodities. How an investor faces the considerations on the risk, judges his/ her risk tolerance, makes use of the diversified information to decide the investment and targets, and exercises the fund effectively and efficiently and brings it into full play further, so that the investor can make a profit in the extensive investment market, and reduce the risk to the lowest level is the focal point. Confronting the changeable financial market, the setting of a stop-loss point/ profit point is the most important of all. When the time of profit reaping or loss is may test an investor’s patience and familiar degree. Finally, making an investment after the comprehensive evaluation is actually what a rational investor will do. Hence, with a good investment concept, one can have a source of profit earning, and this is the ultimate purpose of the research. The research tried to understand present investors’ understanding degree for financial products through questionnaire. 450 copies of questionnaire were issued in total, and there were 261 copies of effective return questionnaire; moreover, descriptive statistics, reliability and validity test, 1-Way MANOVA, discriminate analysis, factor analysis, and cluster analysis were used to explore the relationships among the involved aspects of each question from the variables set in this questionnaire. The results are as follows: 1. Each level has a significant difference on the risk acceptance. 2. Each level has a significant difference on the information grasp degree. 3. Each level has a significant difference on the profit and loss acceptance. 4. Each level has a significant difference on the comprehensive considerations.
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Iqmal, Muhammad, and 艾寶. "Consumer behavior analysis of smartphone market using multidimensional segmentation approach." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/75234427605336990053.
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碩士中華大學
科技管理學系碩士班
99
The Smartphone markets are one of the most attractive markets today due to intense competition between products. Thus, it is concern to understand the consumer characteristics in this market as one of the most important thing to Smartphone producer. The purpose of this research is to analyze the characteristics of consumer behavior in Smartphone market trough multidimensional segmentation approach. The three variables dimensions are use motivation, product/service attributes, and lifestyles. Its aim is to combine personal characteristics of individual with individual‟s preferences within the products/services. The questionnaire data from 200 participants are analyzed by using factor analysis and cluster analysis. The analysis result identifies three demand segments of Smartphone markets with combination of the each dimension. These segments are: techno driven segment, social network segment, and connect-fun segment. By identifying specific segments, marketer can understand consumer wants and needs and provide strategic insights for targeting and positioning strategies.
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Huang, Tracy, and 黃錦鈴. "Empirical Study on Taipei Citizens'' Consumer Behavior on Housing Market." Thesis, 1994. http://ndltd.ncl.edu.tw/handle/t7t6bv.
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"Product selection problem: improve market share by learning consumer behavior." 2014. http://repository.lib.cuhk.edu.hk/en/item/cuhk-1291385.
Full textAbstract:
Xu, Silei.Thesis M.Phil. Chinese University of Hong Kong 2014.
Includes bibliographical references (leaves 64-67).
Abstracts also in Chinese.
Title from PDF title page (viewed on 27, September, 2016).
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Tsung, Cheng Hao, and 鄭浩宗. "On the Study of Consumer Behavior in the Bowling Market." Thesis, 1995. http://ndltd.ncl.edu.tw/handle/76316880951264779699.
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Zheng, Guang Xiong, and 鄭光雄. "A study on the consumer behavior in the computer market." Thesis, 1995. http://ndltd.ncl.edu.tw/handle/24877767828035052831.
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Rau, N. "A marketing profile of the Asian consumer market." Thesis, 2012. http://hdl.handle.net/10210/5710.
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M.Comm.Marketers have historically found it convenient to bundle the Asian consumer market together with the black consumer market or the white consumer market depending on the product or event under consideration. As we move toward an era of customised products and individualised service, minority markets become more difficult to overlook. Their unique characteristics demand that they be targeted as separate and unique market segments distinct from the mass markets that dominate the marketing environment.
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Jung, wang Sung, and 王嵩容. "A study of consumer behavior of wedding banquet market in Taipei." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/16120839043395768961.
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碩士淡江大學
商管學院高階主管管理碩士學程
91
The main purpose of this research is to use the consumer strategic procedure of E-K-B (Engel，Kollat and Blackwell)model to study the consumer behaviors of wedding banquet market in Taipei. The key variables of consumers' “involvement degree” and “life style” are analyzed to see their effect on “information searching behavior” and “choice evaluation norm” in terms of their characters and differences. The result of this study could offer the solutions of market segmentation and marketing strategy for the wedding banquet industry in Taipei. The statistic analysis methods such as factor analysis, cluster analysis, one-way ANOVA and chi-square method are used to analyze the collected questionnaires and the following conclusions are reached: 1. Three categories of “information searching behavior” were generated, which are he factor of “Mass Media”, the factor of “Direct Touch with the store” and the factor of “Aggressive Searching”. 2. Three categories of “choice evaluation norm” were generated, which are the factor of “Realistic Orientation”, the factor of “Product Orientation” and the factor of “Consultant Orientation”. 3. The categories of involvement, where are “Low Involvement”, “Middle Involvement” and “High Involvement” are used to measure involvement degree. These three categories have no significant difference in “information searching behavior”. However, the category of “High Involvement” is significantly higher than other two categories in construct of the factors of “Realistic Orientation” and “Product Orientation”. 4. Three categories of “Easy Influence type”, “Fashion and Aggressive type” and “ Conservative type” were dissected from the consumers' “life style”. These three groups of consumer also have no significant difference in the “Information Searching behavior”. But the group of “Fashion and Aggressive type” is significantly higher than other two groups in construct of the factors of “Realistic Orientation” and “Product Orientation”.
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Tsai, Chi-hung, and 蔡奇宏. "A STUDY OF CONSUMER BEHAVIOR ON THE MARKET OF CHILDREN’S APPAREL." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/31026893729873689831.
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碩士國立中山大學
高階經營碩士班
101
Children’s apparel signifies differently in various periods of time due to many backgrounds and demands. In the early society, clothing is for basic needs. In summers children wear breathable and easy to clean fiber, whereas in winter they are seeking durable and warm ones. As time progresses, more and more parents lay emphasis on children’s outfits. Wearing fashionable and stylish outfits in different occasions is a huge issue for these parents. Children’s apparel is a special category in apparel industry. It is because parents are consumers whereas children are users. Styles are designed to please parents. Therefore, style and size may not be appropriate for children. Many factors are involved in when parents make purchasing decision. This research paper will discuss this issue deeply and thoroughly. Questionnaires on children’s apparel consumer behavior will be conducted in this research. Sales representatives nationwide will help fill out this questionnaire. The research will conclude whether consumer individualism and behavior affect purchasing intention, and how consumer individualism and product attributes influence mutually.
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Wang, Tung-Sheng, and 王東昇. "A Study of Market Segmentation and Consumer Behavior in Taipei Cinemas." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/56612108296070864976.
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碩士銘傳大學
管理科學研究所
89
Government had announced the new working-time policy on January 1, 1998. Because of the new policy, people had more leisure time to watch movies, and spend more money in cinema. On the other way, because of the deregulation on movie theaters, there are more and more cinemas than before. But all the previous studies focus on consuming movies, not on cinemas. According to that, this study would like to focus on cinemas, and intend to investigate consumer’s characters and their consuming behaviors with questionnaire in Taipei cinemas. The EKB model are conducted as conceptual framework of this study.
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Chen, Yi-Ling, and 陳宜伶. "Consumer Behavior Analysis in Taiwan Samrtphone and Advanced Camera Phone market." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/20173282146671127518.
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碩士國立成功大學
電信管理研究所
94
The phenomenal growth of the cellular phone market seems to be mainly fueled by their add-on special features such as cameras and smart features. Interestingly, very few researches have studied this situation. The purpose of this research is to find the reasons fueling this growth and its implications. This is important for two main reasons: First, the potential growth of the smart phone market has been underestimated because of its unclear marketing positioning which leads consumers to buy camera phones. Second, cellular phones with cameras are substituting entry-level digital camera, thus phasing them out gradually. Conversely, information features integrated into smart phone will probably phase out PDA as well. This research’s methodology first assembled a questionnaire which was randomly distributed among users of advanced camera phones and smart phones. Later the data was collected and statistically analyzed. The purpose of this research is to: Market positioning the smart phones and understand the substitution process occurring between advanced camera phone and smart phone. The conclusions of this research indicate that： 1. The media focused users of smart phone value their multifunction, especially software applications and media related hardware. Marketing should promote it as a multifunctional processing platform. 2. The entertainment and core function focused users of smart phone value the convenient combination of PDA and cell phone. Marketing should promote its advantage as an entertainment and information serving platform. Marketing should promote its core technical features to attract consumers. 3. The music and wireless focused users of smart phone value their appearance and taste. Wireless related functions are also valued. Marketing should promote the special design of certain product lines. 4. Advanced cell phone users: 58.14% of them have a high probability of not buying entry-level digital cameras, especially those who already own digital camera phones and have middle income. 5. Smart phone users: 52.58% of them have a high probability of not buying entry-level digital cameras, especially young user with high income. 6. Smart phone users: 64.68% of them have a very high probability of not buying PDA, especially young users with low income.