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Willis, Lynn Sherri. "A psychobiographical study of Robert Nesta “Bob” Marley." Thesis, Nelson Mandela University, 2017. http://hdl.handle.net/10948/13480.
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Psychobiography is a qualitative research design used to explore and understand the life story of an individual through the lens of psychological theory. The application of theory is typically done to finished lives of well-known or enigmatic people, and covers the person’s entire lifespan. The aim of the study was to explore and describe the personality development of the Rastafarian reggae musician Bob Marley.To meet this aim the study created a comprehensive picture of Marley’s life within the particular social, economic and historical context in which he lived. Marley’s work was considered influential both during and after his life. His music is listened to by diverse groups of people, and is known internationally. Marley’s personality was explored by applying Eric Berne’s theory of Transactional Analysis (TA) to his life story. Data was collected and analyzed using a strategy consisting of three steps, namely, data reduction, data display, and conclusion drawing and verification. Results of the study indicated that TA is a suitable theory for creating insight into the life of this historical figure, and has led to an increased understanding of the application of this psychological theory. Lastly, the study has contributed towards increasing the number of psychobiographical studies conducted in the South African context.
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Clarke, Claudia Lilian. "Music, politics and violence : a study of calypso and steelband from Trinidad, reggae from Jamaica and their impact on a multi-ethnic community in London in the late 20th century." Thesis, Goldsmiths College (University of London), 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.324634.
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Soni, Varun. "Music, media and mysticism : the pop-proheticism of Bob Marley and Nusrat Fateh Ali Khan." Doctoral thesis, University of Cape Town, 2010. http://hdl.handle.net/11427/11391.
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Includes abstract.<br>Includes bibliographical references (leaves 213-222).<br>This dissertation examines the recent emergence of popular recording artists who explicitly invoke the prophetic voices of their religious traditions in their music. In doing so, they situate their music within a pre-existing prophetic lineage. These musicians selfconsciously view their music as vehicle to spread a divine message, and they recognize that their lyrical voice can either become or echo a prophetic voice.
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Roberts, Kurt B. "Lyrics and a social movement : the rhetorical influence of Bob Marley's lyrics on the Rastafarian movement and universal culture /." View online, 1996. http://repository.eiu.edu/theses/docs/32211130914460.pdf.
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Razzanti, Valérie. "Sidewalk doctor : naissance de l'industrie de la musique en Jamaïque : une histoire." Paris, EHESS, 2016. http://www.theses.fr/2016EHES0030.
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Le processus d'industrialisation de la musique en Jamaïque s'articule autour du contexte historique et anthropologique d'un phénomène socio-musical où est mis en œuvre un véritable « esprit d'entreprise ». Suivant un plan narratif qui éclaire les fondements de cette industrie, l'analyse s'inscrit dans deux durées différentes : l'une longue, autour de la naissance et du développement de l'industrie de la musique (du XVIIIème siècle jusqu'à la décennie 1970) et l'autre plus ramassée, centrée sur le parcours du groupe de Bob Marley et les Wailers (1945 à 1980). Ce n'est alors pas le cheminement vers la gloire qui intéresse l'étude mais davantage l'éclairage de la « lutte » du groupe pour exister dans la société jamaïcaine<br>The industrialization of music in Jamaica is articulated around the historical and anthropological context of a socio-musical phenomenon which has implemented a real "entrepreneurship". In a narrative level that illuminates the foundations of this industry, the analysis register in two different periods: one long, around the birth and development of the music industry (eighteenth century to the 1970s) and the other more compact, centered on the route of the group of Bob Marley and the Wailers (1945-1980). Then it is not the path to fame that interests our study but more the lightening of the group's « struggle »to exist in the Jamaican society
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Manget-Johnson, Carol Anne. "Dread Talk: The Rastafarians' Linguistic Response to Societal Oppression." unrestricted, 2008. http://etd.gsu.edu/theses/available/etd-07182008-150257/.
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Thesis (M.A.)--Georgia State University, 2008.<br>Title from file title page. Mary Zeigler, committee chair; Marti Singer, Lynée Gaillet, committee members. Electronic text (113 [i.e. 112] p.) : digital, PDF file. Description based on contents viewed Oct. 1, 2008. Includes bibliographical references (p. 105-110).
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Mádrová, Olga. "REKVALIFIKACE: OPĚRNÝ BOD AKTIVNÍ POLITIKY ZAMĚSTNANOSTI." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-149839.
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This thesis deals with retraining, which is the main instrument of active employment policy. The aim of thesis is to research the specific detection effectiveness of retraining courses. The hypothesis is that the efficiency of spending on retraining courses cannot be shown because it is impossible to determine the usability of courses for graduates and their real ability to get a job based on their completion. The theoretical part of the thesis deals with the definition of basic concepts - unemployment, active labor market policies and retraining courses. The theoretical part of the thesis also focuses on the issues of employability, human and social capital. Analytical part deals with the possibility of examining the effectiveness of retraining courses. The work focuses on the analysis of profiles of graduates retraining courses. Analysis also focused on identifying opportunities to introduce labor offices collecting of data that would provide information on the use of specific retraining obtained in practice, and thus allow exploring the effectiveness of the handling of funds. The work in this section is based on a questionnaire survey of employee of labor offices and interview with Mgr. Ondřej Hora, Ph.D.
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Chan, Sin-ping, and 陳倩屏. "How marble constrains tunneling and possible solutions." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2011. http://hub.hku.hk/bib/B46732639.
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Matela, Vít. "Propagace softwarového produktu na B2B trhu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-378374.
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This diploma thesis deals with the problem of lead generation using online marketing tools on the example of the specific Comprimato product. This work analyses the state and the environment in which the company is before launching the campaign. The results of the analysis are reflected in the practical part, where the lead generation strategy is described. Also, an economic evaluation of the campaign and recommendations how to improve the campaign in the future is included.
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Šilhavá, Kateřina. "Marketingová komunikace ICT integrátora." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359789.
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The aim of this thesis is to recommend communication practices drawn from the analysis of the ICT organization and its marketing communication activities. The subsequent objective is to examine ICT market since 90's and to identify its future growth. The thesis studies the specifics of marketing communication whiten the B2B field. The first part appraises B2B market as such which is then compared with B2C market. Additionally, the work introduces communication activities employed to the Czech market place. It mostly considers the advertising, sales support, promotion, direct marketing, sponsorship and event marketing, personal sale, trade shows, exhibitions and digital media. The practical part assesses the given ICT organization and its leading competition. This part also evaluates the characteristics of ICT market in Czech Republic. The mapping and analysis of ICT market in Czech Republic was underpinned by the primary qualitative research. The final part evaluates the communication activities of chosen company. It then concludes with the potential practical recommendations drawn from the analysis results.
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Orgoníková, Marika. "Marketingový mix vybraného podniku na B2B trhu ve Švédsku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443135.
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This diploma theses is focused on marketing mix of a selected company which operates in an international environment. .The diploma thesis consists of three parts. The theoretical part focuses on the description of basic characteristics and concepts which are related to given issue. The analytical part consists of analyses performed in both internal and external environment of the company WoodBag s. r. o. on the assumption of its future expansion to the Swedish market. Results that we achieved are stated in SWOT analysis. The final part is the draft part, in which recommendations and potential suggestions from perspective of marketing mix towards successful expansion of the company to the Swedish market with results from particular analyses and theoretical background are presented.
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Astbury, Marc, and Marius Lux. "Foreign Market Entry Strategies: A Study of Born Global B2B SME’s." Thesis, KTH, Industriell Marknadsföring och Entreprenörskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-209561.
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The global market place is becoming ever more accessible. Internet and communication technologies are opening up new opportunities for firms of all configurations. Based on that, this research will focus on Born Global business-to-business (B2B small, medium enterprises (SME) entering in the German market. The aim is to answer the following two research questions: ‘What does a Born Global B2B SME’s internationalization process look like?’ and ‘Which adaptations should a Born Global B2B SME make to acquire customers in the German market?’ A review of internationalization literature, complemented by company participation and interviews furthers the body of academic research in this subject area. Qualitative research is applied through a company case study and primary interviews are conducted. A case study is employed to further understand and practically apply adaptations a firm can make to increase its chance of success in a foreign market environment, once internationalizing. The conclusions drawn that a Born Global B2B SME entering a foreign market should make adaptations in its online presence to cater to the new market. Specifically, language adaptations are required to the native tongue. This research concludes with both practical and theoretical suggestions. The key findings from the interviews show that the Born Global B2B SME’s studied have taken an ‘accidental’ internationalization process.
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Karlíčková, Jana. "Specifika marketingových komunikací na B2B trhu společnosti Apogeo." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-72173.
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The thesis focuses on marketing communication of the APOGEO company from the perspective of the B2B services market in long term run (2008 - 2010). The analysis of the communication mix confirms all specifics of B2B services market.
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Dung, Kai-cheung, and 董啓章. "The concept of the body in Marcel Proust's Remembrance of things past." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1993. http://hub.hku.hk/bib/B31211422.
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Dal, Ahu, Benjamin Hubert, and Hilmi Ocakci. "B2B E-commerce Implementation : A case study of Star Laundry Solutions." Thesis, Linnaeus University, Linnaeus School of Business and Economics, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-6435.
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<p>This thesis investigates the way to implement a valuable e-commerce solution. With the growing importance of information technologies in business practices, more and more companies are adopting e-commerce as a selling and ordering process. However, depending on the market environment, the level of success of the implementation may differ. The purpose of this study is therefore to examine what are the conditions required for a successful B2B e-commerce implementation in different market contexts.</p><p>Theories related to the impact of markets' contexts on e-commerce, the business process, and the drivers and enablers of e-commerce have been considered. Thereafter the current situation of Star Laundry Solutions (SLS) has been studied. The context of different markets – France, United Kingdom, Turkey - where they have dealers, the business process drivers of implementations and success factors of a valuable e-commerce solution have been investigated. The result of the empirical studied are analyzed in comparison with the theoretical findings. Through this method, the main research question of the thesis, namely “What are the necessary conditions to implement a value-adding e-commerce solution in different market contexts?” can be answered.</p><p>Several conditions have been identified in order to succeed the implementation and bring value to the different players along the supply chain, from the manufacturer to the end-customer. The market should first answer different criteria. Further, future users of the web solution must support the implementation, trust between parties must also emerge from the implementation, and additional information must be provided on the website such as product numbers (PNCs), products' availability and delivery times.</p><p>The provided recommendations of this thesis regarding the features of the web solution, the range of products that dealers and importers should be able to order online and the range of companies that should be allowed to use the web solution in Turkey.</p>
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Breitbach, Verena. "Analysis of current segmentation procedures within the 3M Industry and Transportation Department and recommendations for future segmentation approaches." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-114438.
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Abstract: The present Master thesis broaches the issue of market segmentation and its importance for the Industry and Transportation department of 3M Česko. Market segmentation has been recognized to be a very important tool for strategic marketing planning but currently, its implementation at 3M in the Czech Republic is in an early stage and therefore rather unorganized and not yet framed by precise guidelines. The hypothesis is that linking together need-based and descriptive customer behavior characteristics would lead to more effective market segmentation within the 3M Industry and Transportation department. Therefore, the goal of this paper is to first of all test if the hypothesis is right and if so develop a segmentation method that combines descriptive as well as need-based segmentation criteria. It is to be shown that such an approach could improve segmentation efforts at 3M Česko and lead to more reliable results. The question that arises is whether 3M has understood the benefits market segmentation can bring for the company. And what has to be done in order to improve clustering of customers and to increase 3M's sales volume? Can segmentation take place on one level or is a multi-layer approach the better option? The present study tries to answer these questions by comparing theoretical findings from an extensive literature review with results obtained from semistructured interviews with 3M sales and marketing managers. Above all, one of the main points for improvement in the future is the collection of more market data and the combination of primary data with secondary information already available. The interviews have shown that even though managers are aware of the difficulty to understand 3M's complex and broad market, the feeling predominates that not enough effort is put into gathering additional information. Furthermore, it is recommended to perform descriptive segmentation through the usage of industry coding on a division-wide level, whereas need-based segmentation will be subject of each division individually. Moreover, keeping track of customer data in a standardized database is the key to success. The given recommendations are divided into actions that can be undertaken in the short, medium and long run in order to reach a department-wide effective and efficient use of the multi-layer segmentation in an organized and timely manner.
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Kozlova, Elena. "Marketingový mix vybraného strojírenského podniku na B2B trhu v Rusku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-414490.
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This diploma thesis is focused on marketing mix of a concrete company, which is operating in international environment. The thesis is divided into three main parts. The theoretical part describes basic concepts related to the topic. The analalytical part of the thesis focuses on the business environment of company Dieffenbacher CZ, assuming its future expansion to Russian market, while the results obtained are further summarized in SWOT analysis. The practical part offers proposals and recommendations from the perstective of marketing mix for successful entry of a selected engineering company to Russian market based on the findings from the complied analyses and theoretical concepts.
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Lenz, Sebastian Verfasser], Axel [Akademischer Betreuer] Wirth, and Jochen [Akademischer Betreuer] [Marly. "Die Zulässigkeit der Abwahl zwingenden nationalen Rechts in Schiedsvereinbarungen - Eine Untersuchung am Beispiel der §§ 305 - 310 BGB / Sebastian Lenz ; Axel Wirth, Jochen Marly." Darmstadt : Universitäts- und Landesbibliothek Darmstadt, 2017. http://d-nb.info/1145141897/34.
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Lutz, Alexandra, and Van Nguyen. "Important attributes influencing B2B customer value in the EMS market." Thesis, Karlstads universitet, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-7521.
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The thesis presents a study on important attributes which should be considered by the supplier in buying situations in the electronic manufacturing services (EMS) market. Hence, the importance level of attributes is investigated to see which attributes are more or less important when business-to-business (B2B) customers place an order. This can be interpreted as the relationship between the created value and the accompanying cost. For the success of this research work, both the qualitative and quantitative methods need to be applied. The importance of nine aspects is examined including: payment term, warranty, brand, product quality, delivery, packaging, certificates, supporting service and after-sales service. To identify which one is significant, a classification of the twenty-three attributes covering the nine aspects is conducted using Kano’s evaluation table. The findings through this research indicate that delivery, product quality and supporting service are the three most important aspects. A focus on these aspects is supposed to help the company to get value for the customers and also bring significant benefits for that company.
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Uggla, Björn, and Carl Nielsen. "Credit Rating Downgrades Amongst Commercial Real Estate Companies on the Swedish Corporate Bond Market : To BBB or not to BBB." Thesis, KTH, Fastigheter och byggande, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-298230.
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In the last decade, Swedish commercial real estate companies have increased their presence on thecorporate bond market significantly. The real estate companies now account for the majority ofoutstanding bonds and the trend appears to continue. Furthermore, the companies strive to achieve acredit rating within the boundaries of what is known as Investment Grade. Being rated Investment Gradeby the rating agencies generally means access to a broader investor base and better terms for borrowing.Consequently, the investors on the Swedish bond market are now more exposed to the real estate marketand the real estate companies rely on the bond market for their financial needs. The Swedish Financial Supervisory Authority has commented on the increased presence of commercialreal estate companies on the Swedish bond market and proclaimed that it is not clear whether it increasessystemic risk or not. However, as was shown by the Coronavirus pandemic, the Swedish bond markethas flaws relating to liquidity which can be triggered by an increased selling pressure. A scenario forincreased selling pressure could be a collective downgrade of commercial real estate companies to belowinvestment grade, also known as a fallen angel event. This degree project aims to increase the understanding within the field of risk analysis of credit ratingdowngrades of real estate companies issuing corporate bonds. Furthermore, the study aims to identify ifprerequisite factors for a downgrade scenario are present. This study is based on a multi-methodquantitative approach. The Altman Z-score will be performed on the companies in the lower bounds ofinvestment grade to identify if there are early warnings of financial distress and if any companies shouldbe downgraded. By means of a questionnaire, the aim is to identify how domestic investors are allowedto act in a downgrade scenario and what factors affect their actions. The study will also perform asensitivity analysis of the same companies to investigate how sensitive they are to changes in a set ofparameters before reaching the boundaries of investment grade established by the rating agencies. The study shows that one in five investors are required to sell a bond that has been downgraded to belowinvestment grade. This may cause a first mover advantage effect, which in turn leads to fire sale ofdowngraded bonds. Not in line with previous literature, one out of six insurance investors are notallowed to keep downgraded bonds according to the questionnaire results. Furthermore, the results ofthe survey indicate that the investors that are not allowed to keep downgraded bonds are to a large extentgoverned by regulatory restrictions. 81 percent of the investors have a discretionary mandate allowingthem to keep downgraded bonds and it is unclear how these investors will act in a fallen angel’s scenario.It can be argued that a discretionary mandate creates a setting for market shortcomings such asreputational concerns among portfolio managers. The study also showed that five of the analyzed companies achieved a Z-score equivalent belowInvestment Grade. This translates to approximately 15 percent of the real estate companies withinvestment grade which means that the results of the Altman Z-score suggests a three times higherdowngrade probability than the historical global average for Investment Grade rated companies. Thesensitivity analysis revealed that companies' sensitivity to net operating income ranged between 2 - 13percent with the majority of the companies between 2 - 6 percent. The sensitivity to valuation yieldranges from 0.05 - 0.76 percent with the majority in the range from 0.24 - 0.45 percent. Furthermore,the sensitivity to change in interest rate ranged between 0.45 - 2.25 percent with the majority reachinga downgrade trigger relating to interest coverage ratio with a change between 0.45 - 0.7 percent.<br>Det senaste årtiondet har svenska kommersiella fastighetsbolag ökat sin närvaro påobligationsmarknaden. Numera står fastighetsbolagen för merparten av utestående företagsobligationeroch det finns inga tecken på att trenden är avtagande. I och med den ökade upplåningen påobligationsmarknaden strävar fastighetsbolagen att uppnå ett kreditbetyg inom gränsen för vad sombenämns “Investment Grade”. Ett kreditbetyg av denna dignitet innebär generellt tillgång till en bredareinvesterarbas samt bättre villkor för upplåning. En konsekvens av ovan är att investerare inom svenska företagsobligationer är mer exponerade motfastighetssektorn än tidigare samt att fastighetsbolagen är mer beroende av obligationsmarknaden för atttillgodose sitt finansieringsbehov. Finansinspektionen har uttryckt sin oro över fastighetsbolagens ökadenärvaro på obligationsmarknaden och samtidigt kommenterat utvecklingen med att det är oklarthuruvida det ökar systemrisken. Det står dock klart att den svenska företagsobligationsmarknaden harbrister, vilka framkom under Coronapandemin. Bland annat tydliggjordes brister i likviditeten till följdav ett ökat säljtryck. Ett alternativt scenario med potential för ökat säljtryck är nedgradering avkreditbetyg vilket resulterar i att företag förlorar sitt Investment Grade betyg. Detta examensarbete syftar till att öka förståelsen kring riskanalys av nedgradering av kreditbetyg hosfastighetsbolag. Vidare ämnar rapporten identifiera om förutsättningarna för ett scenario mednedgraderingar av kreditbetyg som resulterar i problem på obligationsmarknaden föreligger. Studienutgår ifrån tre kvantitativa metoder. Genom en enkätundersökning undersöks hur inhemska investerareär tillåtna att agera i ovan nämnt scenario samt vilka faktorer som påverkar deras beslut. Studien kommer även att utföra en känslighetsanalys på fastighetsbolagen i de nedre regionerna av Investment Grade isyfte att synliggöra hur känsliga de är för en potentiell nedgradering av kreditbetyget. För att belysa omdet finns eventuella tidiga varningssignaler i fastighetsbolagens finansiella förmåga kommer Altman Zscore att utföras på bolagen. Studien visar att en av fem investerare måste sälja om det emitterande bolaget nedgraderas frånInvestment Grade vilket kan resultera i det som benämns First mover advantage bland investerarna itidigare litteratur. Detta kan i sin tur leda till s.k. fires sales av nedgraderade obligationer och därmed ettökat säljtryck. Resultatet av enkäten visar vidare att endast en av sex investerare frånförsäkringsbolag/livbolag inte har rätt att behålla nedgraderade obligationer vilket inte är i linje medtidigare utförda studier. Enkätsvaren visar även att investerare som inte får behålla nedgraderadeobligationer förhåller sig mestadels till regulatoriska begränsningar. Resultatet av enkäten visar att ca80 procent av investerarna har diskretionära mandat att själva bestämmer om de ska behålla eller säljaen nedgraderad obligation. Vi argumenterar för att det diskretionära mandatet innebär att investerarnasval kan påverkas av fenomen som till exempel hur deras förmåga att bedöma kreditrisk framstår.Slutligen visar studien att fem av de elva analyserade bolagen fick ett Altman Z-score motsvarandeunder Investment Grade. Detta motsvarar ungefär 15 procent av fastighetsbolagen med InvestmentGrade och innebär att Altmans metod ger en sannolikhet av nedgradering som är tre gånger större än dethistoriska genomsnittet i välden. Känslighetsanalysen visade att bolagen kunde motstå ändring avdriftnettot mellan 2 - 13 procent innan de degraderades. Känsligheten till värderingsyield låg mellan0.05 - 0.76 procent med merparten mellan 0.24 - 0.45 procent. Sist så uppmättes känsligheten igenomsnittlig låneränta till mellan 0.45 - 2.25 procent med merparten mellan 0.45 - 0.70 procent innande nedgraderas.
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Lau, Michael, and 劉振釗. "Construction problems of large diameter bored piles in karstic marble and disputes on unforeseen ground conditions." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2005. http://hub.hku.hk/bib/B45014309.
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Filová, Andrea. "Methodology of B2B Customer Segmentation in the Utilities on the Czech Market: Tool for Customer Classification into Segments." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-72717.
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Loyalty, improvement, better understanding of customers -- all these notions attract the interest and striving for improvement of many managers. The segmentation has become an indispensable part of path from a company to customers. Dividing market into distinctive groups allows a company to target customers in a better way. The energy industry in the Czech Republic is an example where the segmentation methodology is not working clearly, so entire organisations become disoriented as an effect of not clear B2B customer division. As there are not so many segmentation tools that would be made exclusively for an energy company, I decided to study this field and design a new one. In the first part, I will look into the energy industry specificities and functioning of the electricity market in order to understand the specifics of this industry on the Czech market. By looking into segmentation methods, particularly in the area of B2B, the important assumptions of the correct and effective segmentation will be discovered. In the second part, I applied the knowledge from the theoretical framework where the basic knowledge about the B2B market and the segmentation in this area were introduced. Moreover, the most appropriate variables of segmentation were grouped in the logical way. This knowledge will be used as a base for the creation of new segmentation methodology and application of the knowledge gained from the extensive research conducted abroad. All in all, the ultimate goal of my work is to create the new advanced segmentation methodology tool and to propose how the most suitable solutions can be designed.
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Rudberg, Zacharias, and Oscar Sandelin. "The Challenges of a B2B Market Entry within the Automotive Industry." Thesis, KTH, Skolan för industriell teknik och management (ITM), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-264118.
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This thesis investigates the factors to consider when implementing a business to business market entry strategy within the automotive industry. The aforementioned is conducted through an exploratory case study at a global industrial firm providing a comprehensive range of products and services within the motor vehicle industry. The case study is made on the foundation of existing theory, previous empirical research and interviews with relevant companies within the industry. The thesis provides an overview of the factors to be considered when executing a business to business market entry strategy on the automotive market based on existing literature and empirical research. Furthermore, the six main challenge areas that the case company faces in its work with entering a new market is displayed. These challenges are; (1) internal communication, (2) customer relations, (3) technical requirements, (4) strategic initiatives, (5) management support and (6) organizational alignment. In addition to the six challenges, potential strategic initiatives are discussed within each of the challenge areas. The six challenge framework can be used as a framework for other industrial firms striving to implement an industrial business to business market entry strategy. The main theoretical contribution of this thesis is the identification of challenges during a market entry within the automotive industry. Furthermore, the thesis concludes that the implementation of a market entry strategy can provide greater challenges than the development of the strategy itself, which is supported by both literature and empirical findings. Related to this, a misalignment between the business type and the marketing strategy type within the case company is identified.<br>Detta examensarbete undersöker vilka faktorer som bör beaktas vid implementering av strategier för att ta sig in på en ”business-to-business”-marknad inom fordonsindustrin. Detta görs genom en explorativ fallstudie på ett globalt industriföretag som säljer ett stort antal produkter och tjänster till fordonsindustrin. Fallstudien är grundad i litteratur, tidigare empiriska studier och intervjuer med relevanta företag inom industrin. Examensarbetet ger en översikt av de faktorer som bör beaktas då man implementerar en “business to business”-marknadsstrategi inom fordonsindustrin baserat på existerande litteratur och en empirisk undersökning. De sex främsta utmaningarna som fallstudieföretaget står inför identifieras, vilka är (1) intern kommunikation, (2) kundrelationer, (3) tekniska krav, (4) strategiska initiativ, (5) ledningsstöd och (6) organisatorisk sammstämmighet. Utöver de sex utmaningarna diskuteras potentiella strategiska initiativ inom varje utmaningsområde. De sex utmaningarna kan användas som ett ramverk för andra industriföretag som söker att implementera en marknadsstrategi. Det huvudsakliga teoretiska bidraget av detta examensarbete är identifiktationen av de utmaningar som uppstår vid en markandsingång inom fordongsindustrin. Dessutom visar examensarbetet att implementeringen av en marknadsstrategi kan visa sig vara en större utmaning än att ta fram densamma, vilket stöds av både litteraturen och den empiriska undersökningen. Relaterat till föregående kunde vi identifiera en obalans mellan fallstudieföretagets affärstyp och marknadsstrategi.
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Černohousová, Anežka. "Marketingový plán uvedení strojírenského produktu na trh B2B." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-191918.
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This diploma thesis deals with product launch marketing plan on B2B engineering market. The aim is to describe the marketing plan and comment it in terms of complexity and depth of this plan. The theoretical part describes the marketing plan and its parts considering the specifics of small business on B2B market. The practical part covers comments on the particular marketing plan in detail and suggests indicators which evaluate successful product launch. Finally, the conclusion evaluates marketing plan briefly and presents several suggestions to improve the plan based on specialized publications.
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Jirešová, Aneta. "Marketingová komunikace vybrané společnosti poskytující službu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-416886.
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The diploma thesis is focused on marketing communication of a selected company oper-ating on the B2B market. Based on the definition of the theoretical framework, the the-sis focuses on the evaluation of the current situation in the company and subsequent recommendations and suggestions of possible improvements that will bring new cus-tomers to the company, strengthen the loyalty of existing customers and at the same time increase awareness of its operations on the market.
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Jindrák, Jiří. "Optimization of Customer Service with Respect to Profitability and Customer Satisfaction: Case study of Hilti." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-199527.
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The Master's thesis focuses on customer satisfaction and its relationship to profitability, which is becoming an increasingly more relevant topic of daily discussion among the managers across all industries. The search for an optimal strategy that would lead to a consequent increase of both could be compared to a search for the "holy grail" or to an invention of the "perpetuum mobile" of business. The overall goal of my thesis is to design a strategy that would have the abovementioned attributes and would lead to an increase of profitability and customer satisfaction for the Hilti Czech republic and its after-market service. The theoretical part reviews the general academic literature connected with the topic. The practical part focuses on the company Hilti AG - a global premium provider of building construction tools and consumables in B2B segment, and examines especially its after-market service department. The first section of the practical part analyses the outcomes of the qualitative expert in-depth interviews with managers across different business units and departments and with real customers. The second part of the practical part proposes concrete steps that will lead to an increase of profitability and customer satisfaction.
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Thakoor, Priya. "Business models of non-MNC firms serving the BoP in South Africa." Diss., University of Pretoria, 2012. http://hdl.handle.net/2263/23053.
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As firms intend on entering low-income markets as a result of stagnation in developed economies, they face numerous organisational barriers within their firms and external that hinder entry and ensure continued success in these markets. In order to successfully serve these BoP consumers in emerging markets, new innovative business models are required; however there are entities that are currently serving the BoP successfully – these are Small and Medium Enterprises.The purpose of this study was to deepen our understanding of why small and medium sized businesses have been successful in low-income markets through an understanding of their business models and their competitive advantages over MNCs.The objective of this report, hence, was to explore the business models for firms that are currently serving the BoP successfully and what their competitive advantages are as compared to their MNC counterparts within the South African context. Using the grounded theory approach of building theory from data that offers a new perspective on the BoP for MNCs a framework resulted and was theorized from the data from interviews with owners of SMEs in the FMCG manufacturing domain. The BoP Blueprint is a framework that describes elements of business models of SMEs in the context of SME Fundamentals – basic business fundamentals and the Customer Core – focus on the customer. Eleven in-depth interviews were conducted with owners from 11 different companies to test the research questions that were derived from the literature.As a result of the grounded theory, no unique or innovative business models were discovered that made these SMEs successful contrary to the literature and the essence of the findings is that MNCs need to focus on fundamental business practises with the customer as the centre of their decisions when entering BoP markets.<br>Dissertation (MBA)--University of Pretoria, 2012.<br>Gordon Institute of Business Science (GIBS)<br>unrestricted
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Drudi, Lorenzo. "La gestione dei distributori nei mercati B2B- il progetto Dealer Management in SCM Group." Master's thesis, Alma Mater Studiorum - Università di Bologna, 2021.
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L’elaborato vede come primo capitolo la trattazione dal punto di visto teorico della distribuzione nei mercati B2B, in particolare sono discussi i modelli di go to market e la figura del dealer, definendone le varie tipologie e le attività che possono svolgere. È anche trattato il tema della misurazione delle performance dei dealers: sono quindi definiti i principali KPI utilizzabili per queste figure e le metodologie da utilizzare per assegnare obiettivi a fuoco.
Successivamente nel secondo capitolo viene presentato il gruppo SCM, con accenni alla sua storia e alla struttura organizzativa; segue un dettaglio sul mercato ed i concorrenti. Il capitolo si conclude con un’overview sulla strategia e sui canali distributivi utilizzati dall’azienda nei vari mercati in cui opera.
Nel terzo capitolo viene esposto il progetto dealer management: nello specifico vengono definiti lo scopo del progetto e le attività da cui è formato, è illustrata la classificazione degli intermediari svolta in azienda, viene introdotto il tema del market support ed è presentata la questione della contrattualizzazione dei dealers.
Nel quarto capitolo viene illustrata la metodologia da seguire per definire la strategia da adottare in uno specifico mercato; successivamente si calcola la quota di mercato attaccabile dai dealers SCM, si valutano le performance 2019 del dealer e si determinano i punti di maggiore criticità. In seguito a queste operazioni è poi possibile fissare per i dealers SCM i minimi contrattuali e i targets per l’anno 2021.
Nel quinto capitolo è sviluppato un sistema di monitoraggio basato su 7 KPI che permette di valutare mensilmente lo scostamento delle performance dei dealers dai targets fissati. Inoltre, sono esposte diverse possibili azioni da implementare per allineare i risultati del dealer alle prestazioni attese.
Nelle conclusioni sono riassunti i principali vantaggi ottenibili grazie al progetto,le possibili criticità e i futuri step da implementare nel corso del 2021
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陳淑玲 and Shuk-ling Linda Chan. "The revitalization of Yuen Long Old Market." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1995. http://hub.hku.hk/bib/B31982281.
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Chan, Kin-pun, and 陳健彬. "Market revolution: the path to more efficientforeign exchange market." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1994. http://hub.hku.hk/bib/B31265959.
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Queiroz, Jerce Lania Araujo Pinheiro. "Trajetória de vida e trabalho das mulheres empreendedoras de Boa Vista, Roraima: avanços e vitórias." Universidade Federal do Amazonas, 2013. http://tede.ufam.edu.br/handle/tede/2291.
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Previous issue date: 2013-08-27<br>CAPES - Coordenação de Aperfeiçoamento de Pessoal de Nível Superior<br>This study discusses the issue of female entrepreneurship in the city of Boa Vista, Roraima. Assume for the purpose of realizing in which direction the housewives and workers are in the informal
entrepreneurship, an opportunity for income generation and survival in the city of Boa Vista, Roraima. The theme for being disturbed in women and realize how great has been our progress in recent years. And female entrepreneurship has been one of the areas in which women have been highlighted. Entrepreneurship has often been on the agendas of economic discussions of our country. The main reason that produces these discussions is the fact that women find themselves conducting business as
much as men. Their creativity to new business is great especially within the informal economy and the social economy, which is where they are featured. The research took the contribution of qualitative approaches without exclusion of the quantitative aspects. Among the many aspects revealed it was clear, in general, there is a common thread among these women is the story of subordination to the hegemony andorcêntrica, but they tore the veil of submission and managed to stand out in the public
sphere and now represent half the productive power of the country, with the vast majority householder. Finally, we note that the professionalism and entrepreneurship for these women is much more than a source of income, is the condition to feel us, feel belonging to the world, is a condition for raising your self-esteem.<br>Este estudo discute o tema do empreendedorismo feminino na cidade de Boa Vista, Roraima. Assume o propósito de perceber em que sentido as mulheres donas de casa e trabalhadoras da informalidade encontram no empreendedorismo, uma oportunidade de geração de renda e sobrevivência, na cidade
de Boa Vista, em Roraima. O tema nos inquietou por sermos mulher e perceber quão grande tem sido a nossa evolução nos últimos anos. E o empreendedorismo feminino tem sido uma das áreas nas quais as mulheres tem se destacado. O empreendedorismo tem estado frequentemente nas pautas das
discussões econômicas de nosso país. O principal motivo que gera estas discussões é o fato de as mulheres encontrarem-se administrando negócios tanto quanto os homens. Sua criatividade para novos negócios é grande principalmente no âmbito da economia informal e da economia solidária, que é
onde elas estão em destaque. A pesquisa assumiu o aporte das abordagens qualitativas sem exclusão dos aspectos quantitativos. Dentre os múltiplos aspectos revelados ficou claro, de modo geral, que existe um ponto em comum entre estas mulheres que é a história de subordinação à hegemonia androcêntrica, mas elas rasgaram o véu da submissão e conseguiram se destacar na esfera pública e já representam a metade da força produtiva do país, sendo a grande maioria chefe de família. Enfim, constatamos que a profissionalização e o empreendedorismo para estas mulheres é muito mais do que
uma fonte de renda, é a condição para se sentirem gente, se sentirem pertencentes ao mundo, é condição para a elevação de sua auto-estima.
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Prvulovic, Eliot, and Emelie Karlsson. "Vilka är egentligen våra kunder? : En kvalitativ studie om segmentering i B2B företag." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65378.
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Rapportens namn: Vilka är egentligen våra kunder?- en kvalitativ studie om segmentering i B2B företag Frågeställning: Hur utarbetas och genomförs segmentering av företag verksamma på B2B marknaden? Syfte: Syftet med arbetet är att undersöka hur företag utarbetar och genomför segmentering på B2B marknaden. Vidare undersöka vilka faktorer som är viktiga att ta i beaktning för företag vid utförandet av segmentering på B2B marknaden.Vi ämnar även att presentera både teoretiska och praktiska förslag på hur B2B företag bör arbeta med segmenteringsstrategier. Metod: Uppsatsen är en kvalitativ fallstudie som antagit en abduktiv forskningsansats. Datainsamlingen har skett vi semistrukturerade djupintervjuer med sju olika B2B företag. Resultat och slutsatser: Resultatet visar hur företag idag utarbetar och genomför segmentering. Vidare vilka kunskaper och vilken förståelse de besitter utifrån de segmenteringsvariabler som framkommit i studiens teoretiska referensram. Slutsatser kunde dras kring att företag i dagsläget inte i många fall arbetar aktivt och iterativt med att segmentera sin marknad och har inte följt en specifik och tydlig process vid utförandet. De besitter kunskaper som hade kommit till användning vid en vidare utveckling av de segment de arbetar utifrån idag. Teoretiskt och praktiskt bidrag: Uppsatsen presenterar en reviderad segmenteringsmodell utifrån den teoretiska referensramen i kombination med den insamlade empirin. Behov och potential framkommer som kompletterande faktorer att ta i beaktning. Det praktiska bidraget ger förslag på hur företag bör utarbeta och genomföra segmentering. Vidare presenteras förslag till segmenteringsstrategi till uppsatsens uppdragsgivare.<br>Name of report: - a qualitative study of segmenting the B2B market Research question: Who are actually our customers?- a qualitative study concerning segmentation in B2B companies Purpose: The purpose of this thesis is to examine how companies active in the B2B market prepare and implement segmentation. Furthermore to examine which different factors to take into consideration when segmenting the B2B market. We also intend to provide theoretical as well as practical implications of how B2B companies should work with segmentation. Method: This thesis is of qualitative character and follows an abductive research approach. The empirical data of this study have been gathered through semi-structured interviews with seven different B2B companies. Results and conclusions: The results shows how companies work with segmentation today, furthermore which knowledge they possess concerning the presented segmentation variables from the study’s theoretical framework. Conlusions have been made that in many cases companies do not actively and ongoing work with segmenting their market. Furthermore they have not followed an specific and clear process when segmenting. Companies do however possess knowledge which can come to use in order to develop the segment for which they work with today. Theoretical and practical contribution: The thesis presents a revised segmentation model based on the theoretical framework in combination with the collected empirical results. Customers needs and potential emerged as complementary factors to take into account. The practical contribution provides suggestions on how companies should develop and implement segmentation. Furthermore, proposals for segmentation strategy are presented to the principal of this thesis.
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Nilsson, Anna, and Melanie Sala. "Formation of market entry strategy with an interest in decision-making : A case study in a B2B context." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-76289.
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Today’s business environment is growing at an increasing pace, pushing firms to internationalize. Foreign market entry has thereafter been a well-researched field by scholars. International market selection and entry mode choice are key strategic decisions a company must deal with when entering a foreign market and members of management team are entrusted with the responsibility of these complex decisions that will set the direction for the company. There have been many studies showing that internationalization is a sequential and gradual process leading companies to spread their activities to more markets that are geographically and culturally distant. These processes are involving riskier and more committed modes of entry. However, research concerning strategic decision making has shown that decisions made by management were not always rational and are influenced by external and internal factors which in turn influence the choices managers make. Market entry strategy fits into a broader theoretical subject which is the one of “strategy” and decisions. Following the principle that realized strategies are the result of planned and unplanned decisions, this research investigates how strategy related to foreign market entry emerge in a multinational company, with a specific interest in the decision-making process. A case study was conducted at a multinational company in a B2B context and the research is based on a qualitative approach, with empirical data collected from 10 in-depth interviews. After the empirical data was analysed it was concluded that strategy is not to be seen as a linear and sequential process nor as a set of objectives set in time. Foreign market entry strategy is the result of decisions involving market selection, entry mode choice, and product portfolio, and is subject to adjustments since it is affected by its internal and external environments.
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Pomies, Anissa. "Le rôle de l'expertise dans l'élaboration d'un régime de goût et dans la performation des marchés : une ethnographie des concours de café." Thesis, Paris 1, 2015. http://www.theses.fr/2015PA010066.
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A partir d'un cadre théorique pragmatique, cette recherche étudie le rôle des concours professionnels de café dans la formation d'un nouveau régime de goût (1) et dans l'émergence depuis le début des années 2010 du marché des coffee shops en France (2). Plus particulièrement, il s'agit de comprendre comment les concours influencent les pratiques de préparation et de service des baristas, d'abord lors de la compétition puis au quotidien dans leurs établissements. En d'autres termes, l'enjeu et de saisir comment une situation non-marchande performe une situation marchande. Une enquête ethnographique de deux ans et demi a été réalisée. Elle s'appuie sur des observations participantes et nonparticipantes réalisées lors des concours et dans les coffee shops, sur des entretiens avec baristas, juges et organisateurs de concours ainsi que sur une analyse de données secondaires. Les résultats de l'enquête montrent que les juges de concours produisent un discours normatif qui orchestre de manière douce la manière dont les candidats baristas préparent et servent le café. Ce discours normatif se diffuse hors de la situation non-marchande et influence les pratiques quotidiennes des baristas, qu'ils aient ou non participé aux concours. Non seulement le discours normatif des experts modèle le marché naissant des coffee shops, mais il modèle aussi trois marchés connexes : le marché des équipements, le marché des formations et le marché du travail des baristas. Cette thèse contribue à la littérature B2B sur la performation des marchés, à la littérature marketing d'inspiration pragmatique sur le goût et à la littérature sur l'expertise<br>Building on a pragmatic theoretical framework, this research investigates the role of professional contests in a new taste regime elaboration ( 1) and in the French coffee shops market emergence since 2010 (2). More specifically, the goal is to understand how contests influence baristas' coffee preparation and service practices during championships first, and then baristas' mundane practices in coffee shops. In other words, I aim at understanding how a non-market situation shapes a market situation. A two and half years ethnography has been done. The inquiry is based on participant and non-participant observations in both coffee contests and coffee shops, on interviews with baristas, judges and contests organizers, and on a secondary data analysis. Results show judges produce a normative discourse that softly orchestrates the way baristas prepare and serve coffee. Such a normative discourse spreads outside the non-market situation and shapes baristas' mundane practice whether they participate to the championship or not. Experts' normative discourse shapes the emerging coffee shop market but also three related markets: the equipment market, the training market and the barista job market. This dissertation contributes to the B2B literature about market performation, to the pragmatic literature about taste and finally to the literature about expertise
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Gnatenko, Viktoria, Chenyu Huang, and Simon Olsson. "The Role of Foreign Market Knowledge in Internationalization of B2B Born Global SMEs : A Case Study of Deep Tech Companies." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-86279.
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The subject of internationalization of Born Global small and medium-sized enterprises (SMEs) that start cross-border business operations shortly after the company’s foundation has received growing scholarly attention in the last decades. Although the research of the influence of the market knowledge - information a firm has about a specific foreign market, on internationalization decisions was developing rapidly to account for the challenges of the established internationalization theories, multi-factor comprehensive analysis of the influence of all the interlinked factors of the market knowledge remains overlooked by research. Therefore, the main purpose of this thesis is to contribute to the understanding of the impact of foreign market knowledge on the decisions of business-to-business (B2B) Born Global SMEs regarding when, where to, and how to internationalize, and concerning the ways of operating in the foreign market(s). To fulfill the purpose of the paper, the authors carried out a qualitative multiple case study with six Born Global SMEs working in the deep tech industry which has started international operations up to one year after the establishment. Fieldwork consisted of 14 virtual interviews with the Marketing Managers and Founders of the firms. The results of this study show that the process through which the studied B2B Born Global SMEs internationalize is very similar among all companies: it starts between a few weeks up to one year after the inception of the company, and it follows a typical progressive process (first, the firms have one of their employees or external representatives physically going to the foreign market of interest; then establish the partnerships with local companies; later appoint a local representative to the market, and lastly establish a subsidiary company). Next, the research illustrates that the studied Born Global SMEs acquire foreign market knowledge from external parties by the method of grafting. Furthermore, the study also concluded that there are three groups of factors of the foreign market, which are categorized based on the firms’ perception of the factors’ influence on decisions of B2B Born Global SMEs about when, where to, and how to internationalize. These groups are: important (economic opportunities, networks, political context), disregarded (language, culture, and legal regulations) and overlooked (political context, legal regulations, and language) factors. Lastly, such foreign market knowledge factors were found to influence the decisions of B2B Born Global SMEs’ about ways of operations in the foreign market(s): political situation, economic opportunities, and legal regulation impact the companies’ decisions about operations in the foreign market(s).
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Gankhuyag, Azjargal, Bingqing Xiang, and Victoria Bonnevie. "Augmented Reality : The current and potential use of augmented reality in B2B." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-45310.
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In today’s world, we live in a technologically advanced environment where information access is huge and limitless. The advantage to this is that, people are able to create more information, share and communicate with each other instantly on the go regardless of where they are in the world. However on the downside, with endless information, it becomes confusing and difficult to filter which information is right for a person’s need. This goes hand-in-hand for business companies, as it requires strategic processes and tools to identify the information from the market, store and evaluate it into meaningful insights and lastly communicate it efficiently so that the value of it is not lost along the way. Therefore this study focuses on how augmented reality (AR) as an emerging digital technology is able to dissect and communicate information and bring value to those who are implementing it. What is more interesting in this study is to see the usefulness and ease of using AR from commercial and non-commercial aspects in B2B field. This study was conducted through a qualitative research approach with semi-structured interviews with five companies providing and using AR applications. In conclusion, AR brings value by transferring data faster and communicating it effectively through visualization of integrating computer-generated information with the real world as one. From commercial aspect, companies could use this technology in their marketing communication to increase customer involvement and perception of the brand. In contrast, from non-commercial perspective, companies could use AR as an internal resource to increase efficiency in operation process.
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Dong, Wei, and 董炜. "Two essays on stock markets." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2013. http://hub.hku.hk/bib/B50662211.
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This thesis contains two pieces of empirical study on market efficiency. The first essay tests the semi-strong form of market efficiency in the U.S. We use sell-side analyst target prices as publically available information and test the performance of a mean-variance optimized portfolio which is based on the Treynor and Black model. We focus on constituents of S&P 500 index as our sample universe. During the period of beck-testing from 2004 to 2010, we find that the dynamically rebalanced portfolio beats the market in 6 out of 7 years and that the strategy generates significant risk-adjusted abnormal returns.
In the second essay we study the post-earnings-announcement drift (PEAD) phenomenon, a well-documented market anomaly, on the French stock market. Our empirical study devises a difference-in-difference policy experiment to test if trading activities by individual investors contribute to the magnitude of PEAD. We exploit a recent policy reform on the French stock market, which significantly increased speculative trading costs of individual investors and reduced their trading activities. The impact of reform is found twice as large on individual contrarian traders than momentum traders. Using a group of unaffected stocks to control for potential non-experimental factors, we find magnitude of PEAD dropped significantly after the reform in the experimented group but not in the experimented group but not in the control group.<br>published_or_final_version<br>Economics and Finance<br>Doctoral<br>Doctor of Philosophy
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Bighetti, Cristina Eugênia. "A COMUNICAÇÃO DE MERCADO E OS BENS DE CAPITAL: estratégias e desafios do setor de equipamentos para construção." Universidade Metodista de São Paulo, 2011. http://tede.metodista.br/jspui/handle/tede/602.
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Previous issue date: 2011-02-23<br>The market of machinery and equipment used in construction works has a significant participation: as massive representative in the Brazilian economy and as a supply chain in construction. These are a hypercompetitive industry, composed of transnational companies that uses the relationship marketing and B2B ¹ strategies as a main pillars of the strategic communication. Using the technique of multiple case study of which three were part of the largest manufacturers of construction equipment installed in Brazil Caterpillar, Case and Volvo , this research will show how and why these companies chose to focus on relationship marketing and brand image as a path to build stable and long term customers loyalty.<br>O setor de máquinas e equipamentos para construção civil utilizados em obras de grande porte tem uma participação expressiva tanto na economia brasileira como na cadeia produtiva da construção civil. Trata-se de um setor hipercompetitivo, composto por indústrias transnacionais que têm no marketing de relacionamento e nas estratégias B2B os principais pilares de sustentação de estratégia de comunicação com o mercado. Utilizando como técnica o estudo de caso múltiplo do qual fizeram parte três dos maiores fabricantes de equipamentos para construção instalados no Brasil Caterpillar, Case e Volvo o estudo mostra como e porque essas empresas optaram por privilegiar o marketing de relacionamento e a imagem da marca, em detrimento de outras competências de comunicação, como forma de construir relacionamentos estáveis, fiéis e de longo prazo com seus clientes.
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王家敏 and Ka-man Carmen Wong. "Searching for uniqueness and preservation: revitalization of old Yuen Long Market Town." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1996. http://hub.hku.hk/bib/B31980120.
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Esbjörnson, Alfred. "En hel roman för en femma : Utgivningspolitik inom En bok för alla 1976–1979." Thesis, Södertörns högskola, Idéhistoria, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-37439.
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The Swedish publishing company En bok för alla (which translates as “A book for everyone”) was established in 1976 following a decision in the Swedish parliament granting the right of the government to sign a cooperative agreement with the non-profit foundation Litteraturfrämjandet. Using state funds, the publishing company would publish books of high literary value to be sold at low prices over a three-year period. The purpose of this was to combat the kind of literature that was sold at supermarkets and corner shops, and which was deemed being of low literary value, but also to reach the wider public and attract non-readers. In this study I argue that the establishment of En bok för alla must be viewed as an expression of Swedish cultural policy which took form in the early years of the 1970s. Two years prior to En bok för alla being established the Swedish parliament passed the first cultural policy act of Sweden, thus laying the groundwork for cultural policy to come. In this act, it is stated that aim of Swedish cultural policy was to contribute to a better social environment and to work for the furtherance of equality. This would be achieved by, among other things, minimizing the negative effects of commercial interests in the cultural sphere and decentralizing the production and distribution of culture. During the 1960s and 1970s, books had become increasingly expensive and books of higher literary quality were both more difficult and more expensive than their lower quality counterparts. I argue that many looked at this as a shortcoming on the part of the above mentioned commercial interests, who valued money more than literature. I will also show how some these ambitions, bold though they may have been, in the end fell short of accomplishing the goal of En bok för alla. Though they did succeed in publishing books at low costs, the question of whether they were of high literary quality or not I can’t say, they did not seem to reach the wider audience they had hoped to attract. Following the Swedish election of 2006 and the subsequent change of government, the state funds for En bok för alla were withdrawn in 2007. The argument given for this was that the book market had changed since 1976. This was of course true, but in my opinion the need for these high-quality dime-store books is perhaps even more acute today than ever before. In a time when smartphones, television and computers all compete for our attention, I believe that it is becoming an increasingly important task for our society to secure the role of books and reading in the world of media.
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Madosh, Farzana, and Betty Ålander. "An Evaluation of the Marketing Process in B2B and B2C Startups." Thesis, KTH, Skolan för industriell teknik och management (ITM), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-261656.
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Marketing is a key function for all organizations and is seen as essential in order to achieve success when launching a new business. Following from the overwhelming amount of accessible data for companies, there exist an urge to understand what activities to include in the marketing process and how to manage them. Despite the vital role and the urge to further understand marketing, there is a lack of research about marketing in the small entrepreneurial business context that is encountered in startups. In addition, a call for further development of empirical research is identified in the business to business (B2B) and business to consumer (B2C) dichotomy. Therefore, the purpose of this study was to evaluate the marketing process used by B2B and B2C Software as a Service (SaaS) startups. This in order to contribute with understanding of the marketing process in the startup context and contribute with development of the research within the B2B and B2C dichotomy. This was done by conducting a multiple case study where the empire was collected from four SaaS startups either selling to consumers or businesses. The empirical findings of the study show that the customer type, being a consumer or a business, affects the marketing process. Both differences and similarities were identified between the marketing process applied in the B2B and the B2C startups. Due to different levels of knowledge within the companies and different complexity levels in the buying process differences were found in the evaluation, segmentation, targeting and positioning done by the B2B and the B2C startups. It was found that the B2B companies put in less effort into the market analysis and segmentation compared to the B2C companies. Historically the channels utilized were identified to be different between the segments. However, a trend towards similar targeting channels was identified since the B2B segment is moving towards using more inbound marketing, which already is the main approach applied by the B2C segment. The B2B segment was, compared with the B2C segment, also identified to put more emphasize on achieving a position within the market that radiates credibility. Furthermore, the marketing process was found to be approached differently in startups than what was suggested in literature due to the lacking attention given to the scare resources and the innovative environment of a startup. A suggestion was therefore provided of how the marketing process better could be adapted to the startup context by including a feedback loop, making the marketing process more iterative.<br>Marknadsföring är en nyckelfunktion för alla organisationer och ses som en avgörande framgångsfaktor vid uppstarten av ett nytt företag. Till följd av den överväldigande mängden data som många företag besitter finns det ett behov av att förstå vilka aktiviteter som ska ingå i marknadsföringsprocessen samt hur man på bästa sätt hanterar dessa aktiviteter. Trots marknadsföringens vitala roll och det identifierade behovet av ytterligare förståelse är det brist på forskning om marknadsföring inom det entreprenöriella småföretagskontext som påträffas i startups. Vidare identifierades ett behov för vidareutveckling av den empiriska forskningen inom business to business (B2B) och business to consumer (B2C) dikotomin. Syftet med denna studie var därför att utvärdera marknadsföringsprocessen som används av B2B och B2C startups som tillhandahåller mjukvara som en tjänst. Detta för att skapa ökad förståelse av marknadsföringsprocessen i startupkontexten, men även för att bidra i utvecklingen av forskningen inom B2B och B2C dikotomin. Detta gjordes genom en fallstudie där empirisk data samlades in från fyra startups som tillhandahåller en mjukvara som en tjänst och som antingen säljer till konsumenter eller till företag. De empiriska resultaten av studien påvisar att kundtypen, konsument eller företag, påverkar marknadsföringsprocessen. Både skillnader och likheter identifierades mellan marknadsförings-processen som används av startups som säljer till antingen konsumenter eller företag. På grund av olika kunskapsnivåer inom företagen och olika komplexitetsnivåer i inköpsprocessen identifierades skillnader i utvärderingen, segmenteringen, inriktningen och positioneringen som gjordes av B2B och B2C startups. Det påvisades att företagen som säljer till andra företag satsar mindre på marknadsanalys och segmentering jämfört med de företagen som säljer till konsumenter. Historiskt sett har olika marknadsföringskanaler använts av de två segmenten. En trend har emellertid identifierats mot användning av liknande kanaler, eftersom B2B segmentet rör sig mot att tillämpa inkommande marknadsföring, vilket redan är det huvudsakliga tillvägagångssättet som tillämpas inom B2C segmentet. B2B segmentet identifierades även, jämfört med B2C segmentet, lägga vikt vid att uppnå en position inom marknaden som utstrålar trovärdighet. Vidare visade sig marknadsföringsprocessen i startups skilja sig från vad som föreslogs i litteraturen, detta till följd av att litteraturen inte tar hänsyn till de bristande resurserna och den innovativa miljön som präglar en startup. Därför tillhandahålls ett förslag på hur marknadsföringsprocessen bättre kan anpassas till startupkontexten, detta genom att inkludera en återkopplingsslinga vilket resulterar i en mer iterativ marknadsföringsprocess.
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Tam, Chi-ho, and 譚志豪. "Market segmentation: the case of A shares andB shares." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2003. http://hub.hku.hk/bib/B31954613.
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Guo, Chaoli, and 郭朝莉. "Three essays on capital market with incomplete and asymmetric information." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2012. http://hub.hku.hk/bib/B48079820.
Full textAbstract:
This thesis includes one essay on incomplete information and two essays on
the capital market implications of asymmetric information.
The acquisition of information and its dissemination to all economic units are
central activities in capital markets. Limits to information diffusion may exist when
market participants have limited processing ability or when market structure causes
information asymmetry to persist. Merton (1987) proposes a simple capital market
equilibrium model with incomplete information, in which difference in a stock’s
investor recognition affects its cost of capital. Myers and Majluf (1984) lay out the
theoretical foundation for the role of asymmetric information in corporate finance
and its capital market implications.
The first essay tests and offers support to Merton’s (1987) theory. In the U.S.
market, using the breadth of ownership among retail investors as a proxy for investor
recognition, I show that a long-short portfolio based on the annual change of
shareholder base earns a compounded annual abnormal return of 6.42% after
controlling for the Fama-French three factors. These results are more pronounced
among young, low visibility and high idiosyncratic volatility stocks. Moreover, I
present evidence that the investor recognition effect can explain approximately 20%
of the puzzling net equity issuance effect documented by Pontiff and Woodgate
(2008).
The second essay suggests a novel signaling mechanism in the framework of
asymmetric information. When a firm’s convertible debt is issued, it is not only
determined by the fundamentals of the firm such as past stock performance, but also
related to whether this performance is realized during the tenure of current CEO who
decides the issues. I define the performance that the current CEO achieves in the firm
ever since the CEO comes to the helm as CEO-specific performance. Higher CEOspecific
performance leads to (1) a higher probability of convertible issues, and (2) a
less negative abnormal stock return in response to the convertible issue
announcement, controlling for other firm characteristics. These evidences indicate
that CEO-specific performance serves as a credible information signal to influence
the adverse selection costs between the firm and outside investors in convertible
bond financing.
The third essay explores the possibility of asymmetric information in
explaining the pronounced share issue anomaly in the cross-sectional variations of
stock returns, as documented by Pontiff and Woodgate (2008). A lot of equity share
issue and repurchase actions are actively determined by the decision of corporate
stakeholders, such as employees at the stock options exercises. As these stakeholders
hold a large amount of private information about the firm, it is in their optimal
decisions to try to time the exercise of their share purchase activity, but outside
investors are likely to fail to interpret the information revealed from these actions. I
present strong evidence that a negative relation between share issues and stock
returns is affected to a greater extent when the information asymmetry problem is
more severe.<br>published_or_final_version<br>Business<br>Doctoral<br>Doctor of Philosophy
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Hradecká, Aneta. "Specifika marketingové komunikace americké IT firmy na evropském trhu." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-262186.
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This master thesis deals with the specifics of marketing communication of American IT company on the European market. The aim of this work is to describe principles of marketing and marketing communication. The main objective of this work is the analysis of Hewlett Packard Enterprise marketing communication, its evaluation and formulation of recommendations that would lead to more effective marketing communication. The benefit of this thesis should be creating comprehensive view of the company, analysis of its communication and subsequent suggestions for improvement, which could be applied in practice.
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Jarvio, Andre, Thantida Wolf, and Martin Hardin. "Barriers of Virtual Reality Products : A study of launching a walking simulator into the US B2B market." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-76319.
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Virtual reality is a rapidly growing innovation that has many real-world applications inengineering, healthcare, education and much more. More startups are emerging, and someof these companies are developing virtual reality simulators that allows the user toimmerse themselves completely in the virtual world with the use hardware devices.Companies like Infinadeck and Omnifinity have developed one such hardware known asthe walking simulator. This paper studied virtual reality and the barriers that occur whenlaunching a virtual reality walking simulator in the US for the entertainment industry. Theresearch was conducted on B2B companies that manufacture and use virtual realitywalking simulators with the addition of an industry outside of the entertainment industryto allow for comparison of the barriers. This study was a qualitative and comparativestudy based on a theoretical framework combined with empirical findings gathered fromeleven interviews with individuals from the manufacturers, entertainment center and themilitary. By analyzing and comparing the findings throughout this study, the authors canconclude that there are several barriers that can occur and affect launching a virtual realitywalking simulator process negatively. The barriers identified were price, hesitation to tryand reliability. These findings when analyzed with the theoretical framework identified that the emergence of these barriers was due to VR being such advanced technology. Thecustomers understanding of the value it creates is a determining factor when deciding tomake the purchase which showed to be highly complex with the VR walking simulator.The study also offers suggestions that can be taken for future research.
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Jansson, Oliver, and af Sillén Albin Nilsson. "Market barriers in the Bottom of the Pyramid : case studies in Tanzania and Kenya." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-10923.
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A majority of the world’s population can be classified as Bottom of the Pyramid (BoP), which means that they earn less than USD 3,000 per year. In addition, it is estimated that 12 % of the worlds BoP population live in Africa. Due to the vast economic growth in Africa - which will boost the African consumers income level -we have decided to write a dissertation that regards the African BoP consumers.The purpose of this dissertation is to investigate iffive BoP market barriers exist in the African countries Tanzania and Kenya. In order to answer the research question, we conducted interviews with two different companies established in the Tanzanian respectively Kenyan BoP market. It was possible to answer the research question through the primary data collected during these interviews.Our main findings from the empirical analysis indicated that four out of five market barriers in the Tanzanian and Kenyan BoP markets are accepted, and that both of the companies had to adapt to the different barriers. In addition, Company A and Company B also find solutions to these accepted market barriers in their respective BoP markets.This dissertation will be of value since Africa’s economy is steadily growing, which will attract more companies in the near future. Furthermore, research in how toovercome market barriers in order to establish successful business in low-income markets will also be valuable.
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Anees-ur-Rehman, M. (Muhammad). "How multiple strategic orientations affect the brand performance of B2B SMEs." Doctoral thesis, Oulun yliopisto, 2017. http://urn.fi/urn:isbn:9789526216492.
Full textAbstract:
Abstract Scholars are interested in exploring strategies for better business-to-business (B2B) brand management because several strategic benefits of having a stronger B2B brand have been revealed. Contributing to this stream of research, this dissertation applies the concept of multiple strategic orientations for the purpose of improving B2B branding. The collective role of the brand, market and entrepreneurial orientations when used for improving brand equity, brand awareness, brand credibility and financial performance are examined in the dissertation. Examining this phenomenon for B2B small- and medium-sized enterprises (SMEs) is an important and interesting topic because (1) SMEs are known for delineating multidimensional strategic orientation and (2) B2B SMEs have shown growth with the help of a stronger brand despite being less motivated to conduct branding activities and less resourceful when doing so. The results of this study could help to develop a more cohesive and coherent branding strategy for B2B SMEs. The research question of the dissertation is addressed with the help of three articles. The first article sheds light on the theoretical framework of interaction between brand, market and entrepreneurial orientations. Findings of the first article led the selection of two perspectives on interactions for examination, which were subsequently examined in the second and third articles respectively. These two perspectives on interaction are strategic hybrid orientation and moderating interaction. The first article used the systematic literature review approach, while the second and third articles used regression analysis to examine the relationship between constructs by using the data collected from 250 Finnish B2B SMEs. The results supported the presence of strategic hybrid orientation between brand and market orientations for the purpose of improving brand awareness, brand credibility and financial performance. However, insignificant results were found which did not rule out the presence of moderating interaction between brand, market and entrepreneurial orientations in improving brand equity. Further research studies are encouraged to advance the understanding of this approach of B2B branding in SMEs. The dissertation achieves novelty by being amongst the first to provide empirical evidence to support the concept of using multiple strategic orientations for B2B branding in SMEs. This study concludes by discussing the theoretical contributions and managerial implications of these results<br>Tiivistelmä Vahvan brändin on todettu tuovan monia strategisia hyötyjä myös yritystenvälisillä (B2B) markkinoilla toimiville yrityksille. Sen vuoksi tutkijat ovat kiinnostuneita löytämään strategioita, joilla pyritään parempaan B2B-brändien johtamiseen. Tämä väitöskirja kontribuoi B2B-brändi -tutkimukseen soveltamalla strategisen moni-orientaation käsitettä. Tutkimuksessa tarkastellaan brändi-, markkina-, ja yrittäjyysorientaation yhteisroolia parannettaessa brändin arvoa, bränditietoisuutta, brändin uskottavuutta, sekä taloudellista tuloksellisuutta. Ilmiön tutkiminen erityisesti pienissä ja keskisuurissa B2B-yrityksissä on tärkeää, koska (1) pk-yritysten tiedetään käyttävän moniulotteisia strategisia orientaatioita ja (2) B2B pk-yritykset näyttävät kasvavan vahvan brändin avulla huolimatta mahdollisesti vähäisestä motivaatiostaan ja vähäisistä resursseistaan tehdä brändäämis-toimenpiteitä. Tutkimuksen tuloksia voidaan hyödyntää kehitettäessä B2B pk-yritysten brändistrategiaa. Tutkimuskysymykseen vastataan kolmen artikkelin avulla. Ensimmäinen artikkeli tarkastelee teoreettista taustaa brändi-, markkina-, ja yrittäjyysorientaatioiden interaktiolle eli yhdysvaikutukselle. Kyseisen artikkelin tulosten perusteella valittiin tarkasteluun kaksi näkökulmaa yhdysvaikutukseen. Nämä ovat hybridi interaktio ja moderoiva interaktio, joita käsitellään toisessa ja kolmannessa artikkelissa. Ensimmäisessä artikkelissa käytettiin systemaattisen kirjallisuusanalyysin menetelmää. Toisessa ja kolmannessa artikkelissa aineistona oli 250 suomalaisen B2B pk-yrityksen kyselyaineisto, jonka analyysissä hyödynnettiin regressioanalyysiä käsitteiden välisten suhteiden tarkasteluun. Tulokset osoittavat brändi- ja markkinaorientaation muodostaman strategisen hybridi-orientaation parantavan bränditietoisuutta, brändin uskottavuutta sekä taloudellista tuloksellisuutta. Tulokset eivät kuitenkaan sulje pois moderoivaa interaktiota brändi-, markkina- ja yrittäjyysorientaation välillä brändin arvon lisäämiseksi. Väitöskirja on ensimmäisiä tutkimuksia, joissa empiirisesti tarkastellaan strategisen moni-orientoitumisen käsitettä B2B- brändeihin liittyen. Tulokset kannustavatkin jatkotutkimuksiin tästä näkökulmasta. Tutkimuksen lopuksi keskustellaan tulosten teoreettisista kontribuutioista ja liikkeenjohdollisista päätelmistä
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Sun, Xiaoyin, and 孫曉吟. "Mobile phone survey methodology in China." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2009. http://hub.hku.hk/bib/B41897092.
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Yang, Yingqiu, and 楊影秋. "The prevalence of the state sector and capital market movement: a cross-country analysis." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2003. http://hub.hku.hk/bib/B29478224.
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李燕群 and Yin-kwan Lorraine Li. "Key success factors and innovation in the financial market data industry." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1998. http://hub.hku.hk/bib/B31269059.
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