Relevant bibliographies by topics / Body image in women Women in mass media

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  2. Dissertations / Theses
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Academic literature on the topic 'Body image in women Women in mass media'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

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Journal articles on the topic "Body image in women Women in mass media"

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Sinnappan, Santhidran, Yen Jin Yee, Nair GV, and Sharon Wilson. "Slimming the body: slimming ads, body dissatisfaction and eating disorders." Jurnal Pengajian Media Malaysia 22, no. 2 (December 1, 2021): 77–93. http://dx.doi.org/10.22452/jpmm.vol22no2.6.

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This study aimed to examine the perceived effects of media exposure of body slimming advertisements on body dissatisfaction and the tendency for eating disorders in a sample of adult women in Malaysia. This study examined two aspects: (a) the level of media exposure to slimming advertisements (media exposure), and (b) the tendency of respondents to make body comparisons with models in slimming advertisements (media body comparisons). Participants were 419 young women (18 – 39 years old) living in Kuala Lumpur. Correlation coefficients showed that media exposure and media body comparisons were positively associated with body dissatisfaction and eating disorders tendency. The findings suggest that mass media play a role by providing slim images that young women in Kuala Lumpur tend to emulate and adopt western cultural ideals of body image and the desire for a thinner body type.
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Amalia, Lia. "Citra Tubuh (Body Image) Remaja Perempuan." Musãwa Jurnal Studi Gender dan Islam 5, no. 4 (October 29, 2007): 441. http://dx.doi.org/10.14421/musawa.2007.54.441-464.

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A socio,cultural component has long been blamed for the excessive concern with the appearance of women. Typically, the media is blamed for creating an impossible thin ideal as a model for women to emulate, and such images in magazines and on TV have been cast as the cause of widespread use of excessive dieting and eating disorders to achieve the "unachievable". The onset of theses two diseases typically occur during early adolescence or early adulthood when most young women are not only susceptible to cultural pressure for thinness and whiteness but also likely to be heavily involved with, and influenced by the mass media. This point may help explain how cultural images of one's reference group, may constitute an inescapable group that can have negative consequences as it is incorporated into local culture. The susceptibility to these pressures and influences from the media is believed to be heightened because of the fact that intense preoccupied with appearance and identity development characterizes adolescent girls.
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Marshall, Catherine, Christina Lengyel, and Alphonsus Utioh. "Body Dissatisfaction: Among Middle-aged and Older Women." Canadian Journal of Dietetic Practice and Research 73, no. 2 (July 2012): e241-e241. http://dx.doi.org/10.3148/73.2.2012.e241.

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With the growing pervasiveness of mass media, individuals of all ages and both sexes are bombarded with images that glorify youthfulness, messages that tie self-worth to thinness, and products that promise youth and beauty forever. Aging women are vulnerable to these societal messages and experience strong pressures to maintain their youth and thinness. As the physiological changes that accompany normal aging move these women farther from the “ideal” image, body dissatisfaction may increase. These women are confronted with the impossible task of trying to defy the natural process of aging through a variety of means, including fashion, cosmetics, selective surgeries, and personal food choices. The resulting body image issues, weight preoccupation, and eating disturbances can lead to voluntary food restriction, depression, social withdrawal, lower self-esteem, and disordered eating, all of which can have a negative impact on quality of life and nutritional status. In this review we explore existing research on body dissatisfaction among middle-aged (30 to 60) and older (over 60) women, discuss the prevalence of body dissatisfaction, its predisposing risk factors, and the resulting eating and body maintenance behaviours, and examine implications for dietetic practice.
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Cevnik, Lucija. "The impact of value orientations on body image and the use of physical beauty practices by young women in Slovenia, Croatia and Serbia." Sociologija 58, no. 1 (2016): 53–71. http://dx.doi.org/10.2298/soc1601053c.

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This work deals with the assessment of the impact of value orientations on body image and the use of physical beauty practices by young women in Slovenia, Croatia and Serbia. The transitional course of events as well as the historical, cultural and religious differences of each country have also left their mark on the role and position of women in each of the countries. This research deals with how much modernization did, in terms of modernization theory (Inglehart and Welzel, 2007), through a system of dominant value orientations the use of the media and cultural features of the countries analysed, influenced the differences in the perception and understanding of the female body, which is reflected in the body image of women and the use of physical beauty practices. We analyse the impact of the factors (values, media influence, sociodemographic factors and body mass index (BMI)) on body image and the use of physical beauty practices by young women in Slovenia, Croatia and Serbia. The results did not confirm a direct impact on body image values, however, the value orientations were shown to be a relevant factor of the media impact and the use of beauty practices. Body image was also statistically significantly influenced by BMI and some sociodemographic factors (education, wealth). A significant impact of sociodemographic factors (size of place of residence, education, wealth) on values and physical practices was also proven.
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Syafrini, Delmira. "PEREMPUAN DALAM JERATAN EKSPLOITASI MEDIA MASSA." Humanus 13, no. 1 (June 30, 2014): 20. http://dx.doi.org/10.24036/jh.v13i1.4093.

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Exploitation of women now comes in new faces; through the mass media. Media currently has a dual role, like two sides of a coin, on one side the media serves as a mediator for the improvement and progress of the nation, on the other side contributes to the suppression of media for the benefit of market capitalism toward consumer culture women once again being the subject of image construction. Expansion of the market and the mass media can not be separated from the flow of consumerism, because the mass media (particularly advertising on television) is an extension of the market to boost sales of industrial products in the form of imagery that originates from the "mode of production". Through the process of meaning people are affected by the image created by the market and advertisement that increase their consumptive behavior. Here begins the role of advertising in blurring the identity as the supporting tool of consumerism, therefore those who identify themselves as modern men are no longer themselves but apparently no more than "Robot Man" impersonator without original identity, the principle of life pawned in the name of modernity. Women are vying to look beautiful, to buy up all whitening products, hair straightener tools, body slimming drugs, making them "Paranoid" who are restless because being haunted by old age. Actually they are aware of the exploitation, but enjoy it on the pretext of style and fashion.Key words: women, exploitation, mass media
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Johnson, Erica R., Olivia Affuso, Emily B. Levitan, Tiffany L. Carson, and Monica L. Baskin. "Body image and dissatisfaction among rural Deep South African American women in a weight loss intervention." Journal of Health Psychology 24, no. 9 (February 2017): 1167–77. http://dx.doi.org/10.1177/1359105317694489.

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Body image perception may impact health-promoting behaviors as well as knowledge regarding health risks associated with obesity. Our cross-sectional analysis evaluated body image and its association with body mass index among overweight and obese treatment-seeking African American women ( N = 409). Differences between current and desired body image were captured using the Pulvers scale. Results indicated the presence of body image dissatisfaction among participants (median = 2.00, interquartile range: 2.00–3.00), with greater dissatisfaction observed at higher categories of body mass index. Additionally, receiver operating curves demonstrated the ability of the Pulvers scale to correctly identify participants classified by body mass index. Further research is needed to identify factors that influence body image perception.
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Zhang, Meng. "A Chinese beauty story: how college women in China negotiate beauty, body image, and mass media." Chinese Journal of Communication 5, no. 4 (December 2012): 437–54. http://dx.doi.org/10.1080/17544750.2012.723387.

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Madanat, Hala N., Ralph B. Brown, and Steven R. Hawks. "The impact of body mass index and Western advertising and media on eating style, body image and nutrition transition among Jordanian women." Public Health Nutrition 10, no. 10 (October 2007): 1039–46. http://dx.doi.org/10.1017/s1368980007666713.

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AbstractObjectivesTo identify the impact of body mass index (BMI) and Western advertising and media on the stage of the nutrition transition among Jordanian women, and to evaluate their impact on eating styles and body image.DesignA randomised cross-sectional survey that included a variety of culturally measured Likert-type scales and body size images. In addition, BMI was calculated based on measured height and weight.SettingIn the homes of the participants. The data were collected by female interviewers who worked for the Jordan Department of Statistics.SubjectsThe sample was based on a random and representative selection of 800 mostly urban Jordanian women. A pre-test sample of 100 women was also used to validate the instruments.ResultsWomen tended to agree that they ate based on emotional cues. They had high levels of disordered eating attitudes and behaviours and 42.1% were considered restrained eaters. However, these women also had higher than expected body esteem levels and desired a healthy body size. As expected, being obese was associated with a desire to lose weight, being a restrained and emotional eater, and having more disordered eating attitudes and behaviours. Similarly, Western advertising and media were associated with restrained and emotional eating, desired weight loss, and disordered eating attitudes and behaviours.ConclusionsThere is a need to develop health education materials that explain the influence of obesity on health and the negative psychological and physical consequences of restrained and emotional eating, building on the current cultural preferences of healthy body size. Further implications and suggestions for future research are discussed.
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Mann, Susan, and Helen Harmer. "Can Health and Wellbeing Come in All Shapes and Sizes? Dieting: The Big Con. A Harm Minimisation Program." Australian Journal of Primary Health 8, no. 2 (2002): 39. http://dx.doi.org/10.1071/py02025.

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Stress, low self-esteem, mental illness issues and physical debility are recognised outcomes for women striving for an ideal body image (Paxton 2000). However, the prevailing discourse remains that healthy lifestyle relates to specific body size and shape. This message is evident throughout the media, which clearly links healthy people to slim bodies imbued with youth, vitality and good looks. Community health nurses, concerned for women in the community who were deemed overweight by the Body Mass Index scale and engaged in cyclic patterns of dieting, initiated a health promotion program, aimed at challenging such discourse. A multidisciplinary group involving expertise from nursing, nutrition, psychology and community members was established to develop and run a program for women, which focused on body image, healthy lifestyles and eating patterns. This paper discusses the outcomes of these programs, which challenge the argument that body size and shape determines health.
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Jackson, Todd, Chengcheng Jiang, and Hong Chen. "Associations between Chinese/Asian versus Western mass media influences and body image disturbances of young Chinese women." Body Image 17 (June 2016): 175–83. http://dx.doi.org/10.1016/j.bodyim.2016.03.007.

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Dissertations / Theses on the topic "Body image in women Women in mass media"

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Sparhawk, Julie M. "Body image and the media the media's influence on body image /." Online version, 2003. http://www.uwstout.edu/lib/thesis/2003/2003sparhawkj.pdf.

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Grose, Michelle Leigh Stone Sara J. "Individual body satisfaction and perception the effect of the media's ideal body image on female college students /." Waco, Tex. : Baylor University, 2009. http://hdl.handle.net/2104/5322.

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Garber, Carla F. "The Effects of Brief Exposure to Non Traditional Media Messages on Female Body Image." Thesis, University of North Texas, 1999. https://digital.library.unt.edu/ark:/67531/metadc277687/.

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Body image may be defined as the perception or attitude one has regarding the appearance of his or her body. Body image concerns are not only central to the diagnostic criteria of eating disorders, but also create distress for nonclinical populations. Females (n = 167) from three universities participated in a study by completing the Eating Disorder Inventory - 2 (Garner, 1991) and the Figure Rating Scale (Stunkard, Sorenson, & Schulsinger, 1983); watching a video; and then completing the instruments again. Subjects in the treatment group (n = 89) viewed a video designed to increase awareness of unrealistic body sizes and shapes seen in the media (Kilbourne, 1995). Subjects in the comparison group (n = 77) viewed a video unrelated to female body image.
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Young, Sarah. "Body image and celebrity tabloids." Morgantown, W. Va. : [West Virginia University Libraries], 2009. http://hdl.handle.net/10450/10154.

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Cevik, Senem Bahar. "Impact of media spokeswomen on teen girls' body image." CSUSB ScholarWorks, 2005. https://scholarworks.lib.csusb.edu/etd-project/2801.

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This project investigated body image issues of girls aged 13-19 years old. It surveyed a random sample of 100 girls via a self-administered questionnaire. The study found that most teen girls have a celebrity actor idol and that the majority of teen girls are self conscious regarding body shape and weight.
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Roberson, Stephanie Crall. "The effects of media on body esteem of female and male viewers /." free to MU campus, to others for purchase, 2000. http://wwwlib.umi.com/cr/mo/fullcit?p9988696.

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Lau, Allison Sui Me. "The effects of media and social comparison on Asian/Asian American women's body image and acculturation /." view abstract or download file of text, 2007. http://proquest.umi.com/pqdweb?did=1417808681&sid=1&Fmt=2&clientId=11238&RQT=309&VName=PQD.

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Thesis (Ph. D.)--University of Oregon, 2007.
Typescript. Includes vita and abstract. Includes bibliographical references (leaves 163-170). Also available for download via the World Wide Web; free to University of Oregon users.
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Newhouse, Kathryn D. "Women's body image, patriarchy, and photography a pictorial content analysis of National geographic's representation of women /." Morgantown, W. Va. : [West Virginia University Libraries], 2006. https://eidr.wvu.edu/etd/documentdata.eTD?documentid=4498.

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Lum, Sharilyn Kay. "Sociocultural influences on body dissatisfaction in Asian American women : an examination of critical consciousness /." view abstract or download file of text, 2007. http://proquest.umi.com/pqdweb?did=1400960771&sid=4&Fmt=2&clientId=11238&RQT=309&VName=PQD.

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Thesis (Ph. D.)--University of Oregon, 2007.
Typescript. Includes vita and abstract. Includes bibliographical references (leaves 187-196). Also available for download via the World Wide Web; free to University of Oregon users.
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Lynch, Jennifer Portillo. "The effects of media literacy programs on the body image of undergraduate women." Xavier University / OhioLINK, 2004. http://rave.ohiolink.edu/etdc/view?acc_num=xavier1394885805.

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Books on the topic "Body image in women Women in mass media"

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The body snatchers: How the media shapes women. Sydney: Finch Pub., 2000.

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Shi jue wen hua xia de nü xing shen ti xu shi. Chengdu Shi: Sichuan da xue chu ban she, 2009.

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Orbach, Susie. Bodies: Big ideas, small books. New York: Picador, 2009.

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Orbach, Susie. Bodies: Big ideas, small books. New York: Picador, 2009.

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Airbrushed nation: The lure and loathing of women's magazines. Berkeley, CA: Seal Press, 2012.

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Sara innŭn manek'ing. Sŏul-si: Uri Kŭl, 2008.

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aut, Sánchez Carracedo David, and López Guimerá Gemma aut, eds. Alimentación, modelo estético femenino y medios de comunicación: Cómo formar alumnos críticos en educación secundaria. 2nd ed. Barcelona: Graó, 2008.

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Femmes et médias: Une image partiale et partielle. Paris: L'Harmattan, 2012.

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Balasubrahmanyan, Vimal. Mirror image: The media and the women's question. Bombay: Centre for Education & Documentation, 1988.

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Women and exercise: The body, health and consumerism. New York: Routledge, 2011.

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Book chapters on the topic "Body image in women Women in mass media"

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Tankosic, Mirjana M., Ana V. Grbic, and Zilijeta Krivokapic. "The Marginalization and Exploitation of Women in Media Industry." In Globalization and Its Impact on Violence Against Vulnerable Groups, 75–94. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-5225-9627-1.ch004.

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The woman in media is still a face that symbolizes the field of popular culture and hypersexualized naked body, and it is most often presented in the media as a victim. In the last decade, the representation of women and the women`s movement in the media has managed to get some progress. In the media, we will not see Roma women, disabled women, we will not see poor women, because they are not topics that manage to sell media content. The only topic that sells newspapers is the topic of violence against women, first of all because it is a type of secondary victimization, where female identity through media content is again represented as ‘another', and through the identity of the victim. The dead or scorched female body and the continuum of violence satisfy the logic of market capital. The main areas that were highlighted in this research paper are the portrayal of women by the media, the marginalization of women in mass media, the image of women in media, the influence of media on the views of the gender, and the stereotypes of girls and women in the media.
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Mu, Wenting, and Fan Wu. "Blossoming for Whom? Social Approval and Body Image." In Beauty [Working Title]. IntechOpen, 2020. http://dx.doi.org/10.5772/intechopen.94503.

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Body image is a multidimensional construct that reflects the way we perceive and feel about our physical appearance. This inside view of our body heavily influences our self-esteem, mental health, and overall well-being. Under the influence of mass media, peers and family, individuals, especially women, may feel pressured to conform to the societal standards of beauty, engage in upward social comparison, and consequently experience negative body image. While our sociocultural surroundings plays a role in the internalization process, other intrapersonal factors, such as appearance-based rejection sensitivity and lack of self-concept clarity, may heighten the risk for some individuals. Body image disturbances can be manifested in forms of avoidance behaviors, monitoring, eating restraints, and body modification. In order to promote body acceptance, we ought to gain insights into the formation of our body image and challenge the commonly held belief on who defines beauty.
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Lee, Christine U., and James F. Glockner. "Case 1.17." In Mayo Clinic Body MRI Case Review, edited by Christine U. Lee and James F. Glockner, 33–34. Oxford University Press, 2014. http://dx.doi.org/10.1093/med/9780199915705.003.0017.

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33-year-old woman with abnormal liver tests and liver masses seen on CT performed elsewhere Axial fat-suppressed FSE T2-weighted image (Figure 1.17.1) demonstrates a lobulated hypointense mass in the medial left hepatic lobe. Another similar-appearing mass in the lateral left hepatic lobe is not shown in these images. The lesion is hypointense relative to adjacent liver on a diffusion-weighted image (b=600 s/mm...
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Lee, Christine U., and James F. Glockner. "Case 8.13." In Mayo Clinic Body MRI Case Review, edited by Christine U. Lee and James F. Glockner, 395–96. Oxford University Press, 2014. http://dx.doi.org/10.1093/med/9780199915705.003.0209.

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37-year-old pregnant woman with episodes of shortness of breath, headache, visual changes, and palpitations occurring with urination Axial fat-suppressed FSE T2-weighted images (Figure 8.13.1) and coronal fat-suppressed SSFP images (Figure 8.13.2) demonstrate a well-defined mass with high T2-signal intensity adjacent to or originating from the left bladder wall. Note also the vascular flow voids near the inferior medial margin of the mass on the axial images, as well as the gravid uterus, on the coronal images....
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Lampert, Sara E. "Danger, Desire, and Celebrity Mania." In Starring Women, 147–84. University of Illinois Press, 2020. http://dx.doi.org/10.5622/illinois/9780252043352.003.0006.

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This chapter examines the 1840-42 celebrity tour of Viennese dancer Fanny Elssler, which generated public enthusiasm described as "Elsslermania.” This celebrity mania demonstrated the possibilities of new mass media and marketing. It also offered contradictory views of American tastes and social behavior. Journalists read the dancer in relation to her publics. She was cast in idealized, sentimental terms and as a dangerous foreign threat to American society for both disrupting republican manhood and threatening genteel womanhood. Her draw with white middle-class publics signaled the growing gentrification of theater while producing alarm. Ultimately, this media-generated panic may have done more to enhance rather than damage her popularity—and profitability to journalists trafficking in her image.
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Okinda, Thomas Ibrahim. "The Role of Mass Media in Women's Participation in 2013 Kenya General Election." In Media Controversy, 528–48. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-5225-9869-5.ch031.

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This chapter assesses the role and performance of the Kenyan media in women's participation in 2013 Kenya general election with particular emphasis on radio, television and newspapers. Kenya has a diverse, vibrant and largely free media whose coverage of the election was useful in informing, educating and mobilizing women to vote. However, limited and biased media coverage of women candidates, inadequate civic and voter education may have inhibited women's electoral participation as few women contested and won electoral seats in the 2013 Kenyan polls. Therefore, the media should enhance the visibility of women, political rights and issues of women as the country endeavours to enhance gender equality in political representation. To achieve this, the media should partner with women, the electoral body, government, political parties and other stakeholders in Kenya in order to improve women's media coverage and political participation.
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Okinda, Thomas Ibrahim. "The Role of Mass Media in Women's Participation in 2013 Kenya General Election." In Advances in Media, Entertainment, and the Arts, 250–70. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-4666-9613-6.ch016.

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This chapter assesses the role and performance of the Kenyan media in women's participation in 2013 Kenya general election with particular emphasis on radio, television and newspapers. Kenya has a diverse, vibrant and largely free media whose coverage of the election was useful in informing, educating and mobilizing women to vote. However, limited and biased media coverage of women candidates, inadequate civic and voter education may have inhibited women's electoral participation as few women contested and won electoral seats in the 2013 Kenyan polls. Therefore, the media should enhance the visibility of women, political rights and issues of women as the country endeavours to enhance gender equality in political representation. To achieve this, the media should partner with women, the electoral body, government, political parties and other stakeholders in Kenya in order to improve women's media coverage and political participation.
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Lamb, Sharon, and Julie Koven. "Adolescent Female Desire." In Handbook of Positive Body Image and Embodiment, edited by Tracy L. Tylka and Niva Piran, 129–38. Oxford University Press, 2019. http://dx.doi.org/10.1093/med-psych/9780190841874.003.0013.

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The development of healthy female sexuality is a complex and multidimensional process. In understanding female adolescent sexual development, we must understand both the suppression and the celebration of female desire in its historical and structural contexts. Feminist theorists have long studied the suppression of desire and connected that desire to both subjectivity and agency. However, desire remains an elusive concept. This chapter reviews the history of desire and sexual freedom, looks at three historical and institutional influences over adolescent sexual desire (gender inequality, education, and the media), and then interrogates the idea of sexual agency to understand how adolescents and young women conceive of sexual agency today in a neoliberal context. The chapter ends with suggestions for practice, education, and activism to help promote healthier female sexual development.
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Aytekin, Pelin Erdal. "Gender Is Political." In Advances in Media, Entertainment, and the Arts, 275–94. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-0128-3.ch016.

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Studies on women identity in the context of gender yields significant results, especially when considering the practice of cinema. Mainstream cinema is an essential area of indicators for handling women's identity. Susuz Yaz and Yılanların Öcü films are two important films in which Metin Erksan dealt with the concept of property within his filmography. These two films, which address the concept of property through the ownership of land and water, also represented the social existence of women's identity with the rural lifestyle in particular, making the social structure in which women are perceived as property visible. In this context, the study evaluates the image of the woman in cinema on the concepts of body, property and rights. The method approach shaped its roots from the foundations of sociology, communication and cultural theories. The subject was presented by analyzing it within the perspective of interpretive social science. It was concluded that the debate on whose property the land and water are also raised the discussion of the property of women's identity.
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Easley, Alexis. "Felicia Hemans and the Birth of the Mass-Market Woman Poet." In New Media and the Rise of the Popular Woman Writer, 1832-1860, 24–52. Edinburgh University Press, 2021. http://dx.doi.org/10.3366/edinburgh/9781474475921.003.0002.

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This chapter focuses the career of Felicia Hemans, one of the first women writers to achieve widespread fame as a mass-market poet. I begin with an overview of the revolution in print that corresponded with the span of Hemans’s career, 1808 to 1835. While Hemans’s poems might have made their first appearance in books or periodicals priced at one shilling or more, they were among the most frequently reprinted content in periodicals and newspapers aimed at broad audiences that included working-class and lower-middle-class readers. In the second part of this chapter, I use Hemans’s poem ‘The Better Land’ as a case study for exploring how the practice of reprinting enabled the dissemination of her work to mass-market audiences and niche readerships. In the third section of this chapter, I explore the history of American reprintings of Hemans’s poetry, highlighting how she negotiated the lack of international copyright protection for British authors in order to harness new markets abroad. I close the chapter by exploring a posthumously published poem, ‘To My Own Portrait.’ Its circulation in memorials after Hemans’s death tells us much about emergent visual print culture, which defined the ‘poetess’ as both a celebrity author and a pictorial image.
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Reports on the topic "Body image in women Women in mass media"

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Chornodon, Myroslava. FEAUTURES OF GENDER IN MODERN MASS MEDIA. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11064.

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The article clarifies of gender identity stereotypes in modern media. The main gender stereotypes covered in modern mass media are analyzed and refuted. The model of gender relations in the media is reflected mainly in the stereotypical images of men and woman. The features of the use of gender concepts in modern periodicals for women and men were determined. The most frequently used derivatives of these macroconcepts were identified and analyzed in detail. It has been found that publications for women and men are full of various gender concepts that are used in different contexts. Ingeneral, theanalysisofthe concept-maximums and concept-minimum gender and their characteristics is carried out in the context of gender stereotypes that have been forme dand function in the society, system atizing the a ctual presentations. The study of the gender concept is relevant because it reveals new trends and features of modern gender images. Taking into account the special features of gender-labeled periodicals in general and the practical absence of comprehensive scientific studies of the gender concept in particular, there is a need to supplement Ukrainian science with this topic. Gender psychology, which is served by methods of various sciences, primarily sociological, pedagogical, linguistic, psychological, socio-psychological. Let us pay attention to linguistic and psycholinguistic methods in gender studies. Linguistic methods complement intelligence research tasks, associated with speech, word and text. Psycholinguistic methods used in gender psychology (semantic differential, semantic integral, semantic analysis of words and texts), aimed at studying speech messages, specific mechanisms of origin and perception, functions of speech activity in society, studying the relationship between speech messages and gender properties participants in the communication, to analyze the linguistic development in connection with the general development of the individual. Nowhere in gender practice there is the whole arsenal of psychological methods that allow you to explore psychological peculiarities of a person like observation, experiments, questionnaires, interviews, testing, modeling, etc. The methods of psychological self-diagnostics include: the gender aspect of the own socio-psychological portrait, a gender biography as a variant of the biographical method, aimed at the reconstruction of individual social experience. In the process of writing a gender autobiography, a person can understand the characteristics of his gender identity, as well as ways and means of their formation. Socio-psychological methods of studying gender include the study of socially constructed women’s and men’s roles, relationships and identities, sexual characteristics, psychological characteristics, etc. The use of gender indicators and gender approaches as a means of socio-psychological and sociological analysis broadens the subject boundaries of these disciplines and makes them the subject of study within these disciplines. And also, in the article a combination of concrete-historical, structural-typological, system-functional methods is implemented. Descriptive and comparative methods, method of typology, modeling are used. Also used is a method of content analysis for the study of gender content of modern gender-stamped journals. It was he who allowed quantitatively to identify and explore the features of the gender concept in the pages of periodicals for women and men. A combination of historical, structural-typological, system-functional methods is also implemented in the article. Descriptive and comparative methods, method of typology, modeling are used. A method of content analysis for the study of gender content of modern gender-labeled journals is also used. It allowed to identify and explore the features of the gender concept quantitatively in the periodicals for women and men. The conceptual perception and interpretation of the gender concept «woman», which is highlighted in the modern gender-labeled press in Ukraine, requires the elaboration of the polyfunctionality of gender interpretations, the comprehension of the metaphorical perception of this image and its role and purpose in society. A gendered approach to researching the gender content of contemporary periodicals for women and men. Conceptual analysis of contemporary gender-stamped publications within the gender conceptual sphere allows to identify and correlate the meta-gender and gender concepts that appear in society.
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