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Dissertations / Theses on the topic 'Book Publishing Industry'

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1

Allen, Robbie (Robbie C. ). "The dynamics of Internet publishing on the computer book industry." Thesis, Massachusetts Institute of Technology, 2006. http://hdl.handle.net/1721.1/35116.

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Thesis (S.M.)--Massachusetts Institute of Technology, System Design and Management Program; and, (S.M.)--Massachusetts Institute of Technology, Dept. of Civil and Environmental Engineering, 2006.<br>Includes bibliographical references (p. 61-64).<br>The Internet has been a disruptive force for many industries, but perhaps none more so than in the publishing business. While many segments of the publishing industry have made attempts to use the Internet to augment or replace existing revenue sources, none has done as little with the Internet as book publishers. This thesis will examine the compu
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Lawson, Alison. "The effects of ICT on the UK book publishing industry." Thesis, University of Manchester, 2006. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.629578.

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Background The study considers the impact of technology as a force for change in the UK book publishing industry since the 1980s, examining the effects on systems, processes and products, roles, tasks and skills, and organisational structures. The industry is wide and diverse, dominated by a few major players, and may be split into those that are corporate and those that are independent. Purpose The purpose of the study is to demonstrate the considerable changes ICT has enabled and initiated on one of the UK's most significant and least researched industries. The results of the research will b
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Dingle, Sarah. "Canadian books to readers everywhere: an examination of book policy development at the Department of Canadian Heritage /." Burnaby B.C. : Simon Fraser University, 2006. http://ir.lib.sfu.ca/handle/1892/2763.

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4

Sheahan-Bright, Robyn, and n/a. "To Market to Market: The Development of the Australian Children's Publishing Industry." Griffith University. School of Arts, 2005. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20060127.123757.

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The aim of this study is to examine the tension between 'commerce and culture' in the dynamic development of the Australian children's publishing industry, within the wider context of international children's publishing history. It aims to refute a commonly stated 'truism' - that the conflict between the cultural value of a book and the need to market it threatens the integrity of the authors, publishers and the books themselves. Instead, it demonstrates that the tension between cultural and commercial definitions of the book publisher's role lies at the heart of the dynamism which has fuelled
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Hamzah, Azizah. "A study of book marketing in publishing houses in Peninsular Malaysia : contexts, practices, problems." Thesis, University of Stirling, 1996. http://hdl.handle.net/1893/3460.

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This study aims to examine and review efforts taken by Malaysian publishing houses towards the marketing of books in the country. In addition, a comprehensive appraisal of the historical background that shaped the later developments in the trade is also presented because the early years set the contexts of the development of the book trade in Malaysia. Next, the environmental appraisal of factors in the current situation and how these factors each pose threats or opportunities are studied in terms of their impact on the trade. To achieve the objective of studying the marketing strategies of Ma
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Rosa, José Antônio. "Análise do livro como produto e como negócio no contexto brasileiro atual." Universidade de São Paulo, 2008. http://www.teses.usp.br/teses/disponiveis/27/27154/tde-22122008-133349/.

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Uma visão global sobre a situação da indústria do livro no Brasil e suas tendências e a sugestão de um modelo de atuação empresarial e mercadológico para a atuação das editoras. Examina-se cada etapa do marketing editorial: desenvolvimento do produto, comunicação, vendas e distribuição. Sugestões para agentes de instãncias governamentais ou privadas do fomento da leitura e promoção do livro.<br>This study aims to identify the main international and Brazilian trends of the book publising industry in the context of digital transition; it proposes that the use of marketing fundamental concepts a
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Boyraz, Cemil. "Book Publishing In Turkey: Problems And Prospects In The Context Of Industrialization." Master's thesis, METU, 2006. http://etd.lib.metu.edu.tr/upload/12607154/index.pdf.

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This thesis explores the Turkish book publishing industry within the framework of historical development of book publishing since Ottoman practice onwards and current structure of the Turkish book market. The aim of the thesis is to understand recent trends, developments, and problems in the Turkish book market, within its specific historical conditions and in a comparative method to the current structure of book publishing industry in developed countries where book publishing is a global business and highly integrated to other sectors of cultural commodity production. The hypothesis is that a
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Reed, Christopher A. "Gutenberg in Shanghai mechanized printing, modern publishing, and their effects on the city, 1876-1937 /." online access from Digital dissertation consortium, 1996. http://libweb.cityu.edu.hk/cgi-bin/er/db/ddcdiss.pl?9703253.

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9

Prevost, Helene Carleton University Dissertation Journalism and Communication. "The baie comeau policy and foreign ownership in the Canadian book publishing industry; culture, continentalism, and Canada-U.S. relations." Ottawa, 1994.

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10

Whittaker, Linda. "Culture for one, or culture for all? : how Canadian federalism influences federal and provincial policy toward the book publishing industry." Thesis, University of British Columbia, 2009. http://hdl.handle.net/2429/4756.

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Canadian Federalism has grown to incorporate the opposing ideologies of communitarianism and individualism, which compete in both social and political arenas. The cultural industry sector in Canada negotiates this ideological landscape in order to secure favourable public policy in the form of both political support and access to public resources. Within the cultural sector and as a result of the environment, the book publishing industry is active in expressing its value as both community builders and economic worthy enterprises. Drawing upon research in federalism, cultural and policy studies
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Juberte, Vinícius de Oliveira. "O PCB e os livros: a Editorial Calvino no período da legalidade do partido nos anos 1940 (1943-1948)." Universidade de São Paulo, 2016. http://www.teses.usp.br/teses/disponiveis/8/8137/tde-13022017-141006/.

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A dissertação aborda a difusão da literatura marxista no Brasil na década de 1940 no período de reorganização e legalidade do PCB (Partido Comunista Brasileiro), que tem início com a II Conferência Nacional do partido em agosto de 1943 (Conferência da Mantiqueira) e vai até a cassação dos parlamentares comunistas pelo governo Dutra em janeiro de 1948. Trata-te de entender essa difusão pela atuação do editor José Calvino Filho e da Editorial Calvino Limitada, ligada ao PCB. Para isso, são analisados os catálogos dessa editora, os anúncios da mesma, artigos do editor presentes nos periódicos da
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Wiart, Louis. "La prescription littéraire sur les réseaux socionumériques de lecteurs." Thesis, Sorbonne Paris Cité, 2015. http://www.theses.fr/2015USPCD091/document.

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L’apparition des réseaux socionumériques de lecteurs au tournant des années 2000, liée au développement du web social et aux innovations technologiques qui traversent l’industrie du livre, renouvelle les moyens par lesquels les lecteurs accèdentaux informations sur les oeuvres littéraires et en diffusent autour d’eux. Goodreads, aNobii, Shelfari, LibraryThing, Babelio, BdGest, Booknode, Critiques Libres, Entrée Livre, Lecteurs, Libfly, Livraddict, Lecture Academy, MyBoox et beaucoup d’autres plateformes dédiées à la critique de livres sont devenues des lieux incontournables de prescription lit
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Sousa, Sara Vanessa Ferreira de. "Marketing in the publishing industry." Master's thesis, Instituto Superior de Economia e Gestão, 2016. http://hdl.handle.net/10400.5/12858.

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Mestrado em Marketing<br>Nos dias de hoje, estamos a ver uma série de diferenças nas nossas vidas devido à evolução da tecnologia. Uma delas é que os leitores estão a utilizar cada vez mais dispositivos electrónicos para ler os seus livros favoritos e a comprarem eBooks. Mas continuamos a ver os livros em papel a serem vendidos online ou em livrarias. Por outras palavras, vivemos numa era digital. O propósito desta investigação é saber como é que o marketing digital influencia a indústria das editoras de livros, cujas estão a ter muitos problemas hoje em dia, especialmente a ter uma quebra nas
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MORRIS, ROBERTS ELAINE. "WHOSE BOOKS GET PUBLISHED?: INDIVIDUAL AGENCY AND THE BUSINESS OF CHILDREN'S PUBLISHING." University of Cincinnati / OhioLINK, 2006. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1141318786.

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Ramdarshan, Bold Melanie. "Copyright in Scotland : is the Scottish publishing industry capitalising on its intellectual property?" Thesis, Edinburgh Napier University, 2012. http://researchrepository.napier.ac.uk/Output/5421.

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The aim of this study is to understand the operational practices of copyright exploitation and protection from the perspective of the Scottish publishing industry. The study begins with a historical overview of the development of copyright legislation in the United Kingdom, which helps to build a theoretical framework to understand copyright. The study then explores the contemporary publishing environment and details the progression of rights exploitation within the publishing industry. It analyses how the historical development of copyright informs contemporary practices, particularly the rol
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Thomas, Drew B. "The industry of evangelism : printing for the Reformation in Martin Luther's Wittenberg." Thesis, University of St Andrews, 2018. http://hdl.handle.net/10023/14589.

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When Martin Luther supposedly nailed his Ninety-Five Theses in 1517 to the Castle Church door in Wittenberg, the small town had only a single printing press. By the end of the century, Wittenberg had published more books than any other city in the Holy Roman Empire. Of the leading print centres in early modern Europe, Wittenberg was the only one that was not a major centre of trade, politics, or culture. This thesis examines the rise of the Wittenberg printing industry and analyses how it overtook the Empire's leading print centres. Luther's controversy—and the publications it produced—attract
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Wrightson, Nicholas Mikus. "Franklin's networks : aspects of British Atlantic print culture, science, and communication c.1730-60." Thesis, University of Oxford, 2007. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.670081.

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18

Ibironke, Olabode. "Between African writers and Heinemann educational publishers the political economy of a culture industry /." Diss., Connect to online resource - MSU authorized users, 2008.

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19

Baverstock, Alison Mary. "How books became less 'different' : an exploration of the rise of marketing within the publishing industry 1980-2010, and consideration of how this not only changed the business model, but impacted on the role of the author : with consideration of the likely associated implications of these developments in future." Thesis, Oxford Brookes University, 2012. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.564133.

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20

Guijarro, Arribas Delia. "Du classement au reclassement : sociologie historique de l'édition jeunesse en France et en Espagne." Thesis, Paris, EHESS, 2019. http://www.theses.fr/2019EHES0133.

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Cette thèse cherche à comprendre et expliquer l’interdépendance entre l’évolution des pratiques classificatoires des éditeurs jeunesse et la construction d’un sous-espace éditorial autonome, intégré et doté d’une forte puissance de légitimation. Ce travail vise ainsi à restituer à partir des exemples de deux pays – la France et l’Espagne – les contours de l’édition jeunesse d’un point de vue national et transnational. À travers l’étude des systèmes de classification du marché éditorial jeunesse dans deux sous-champs nationaux et deux aires linguistiques cette recherche s’inscrit au croisement
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李政毅. "The Study Of Market Orientation And Operating Performance In Book Publishing Industry." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/15009859338650175162.

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碩士<br>南華大學<br>出版學研究所<br>90<br>With the development of manufacturing and modern technologies, publishing had escaped from its traditional, complicated procedures. The publishing industry was reshaped and publishers came face to face with unknown challenges. Stimulated by the swift changes of readers’ preference and expectations, the publishers were obliged to examine the market potential constantly in order to diverse their marketing policies to adapt to the changeable market. As a result, this research aimed to analyze the publication industries with market-oriented theories applied
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22

Cheng, Ju-ling, and 鄭如玲. "A Study on Professional Competency of Book Editors on Publishing Industry in Taiwan." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/56306690512930424482.

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碩士<br>南華大學<br>出版事業管理研究所<br>93<br>What is the qualification of the book editor? “Professional competency?” or “Basic skill?” There is no such related research in the past, nor did the regular training program for the organization when it comes to selecting a qualified book editor.   The aim of the study refers to four subjects as follows: 1. Understand the professional competency of the qualified editor from the point of view of the publishing employer or editor-in-chief. 2. Understand the professional competence of oneself as a book editor-in-charge. 3. Analyze the differences of the professio
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LIAO, CHIA-YEN, and 廖佳燕. "A New Mode of the Publishing Industry in Japan-Picture-book for Adults." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/8743q8.

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碩士<br>淡江大學<br>日本研究所碩士在職專班<br>95<br>When most of us hear“picture books”, we think they are books for children. To children, picture books are not only the first book that they get in touch with but also play an important role in the development of their mind during process of growth. In addition, picture books also connect the dreams and reality. When children start reading picture books, they begin experiencing an unbelievable new world. They take a journey and an adventure with the story. Then they come back to the world of reality. However, the development of picture books nowadays is far
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Lin, Hsin-lun, and 林新倫. "A Study of Marketing Channel Strategies and Performances in Taiwan's Book Publishing Industry." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/71546946774690556204.

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碩士<br>世新大學<br>資訊傳播學研究所(含碩專班)<br>93<br>The purpose of this study was set to explore the marketing channel strategies and performance of the book publishing industry in Taiwan. Through the use of mail and structured questionnaires as surveying tool, this research aimed at the book publishing industries which had applied 4 ISBN in 2003. There were 227 valid questionnaires were returned within the 436 random sampling questionnaires. The results of data analyze are: 1.Channel strategies of book includes channel structure and task of channel partner. 2. Channel strategies include extension, level,
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Chen, Chen Mei, and 陳美貞. "The Transformations of the Taiwanese Children’s Book Publishing Industry Since 1945: A Case Study of the Eastern Publishing Company." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/gt7tfp.

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碩士<br>國立臺東大學<br>兒童文學研究所<br>95<br>Taiwanese children’s literature has become much more popular and diversified in recent years. For this reason, this thesis intends to present the transformations of the Taiwanese children’s literature through historical source analysis and in-depth interviews. Established in 1945, right after the Japanese colonial period, the Eastern Publishing Company is the first children’s book publishing company in Taiwan. It has been dedicated to enhancing the children’s language education and opening the door to literature for children. In the analysis of the two mo
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賀鐵君. "The Transformation of Taiwanese Computer-Book Publishing Industry --A Case of Kings Information Com.Ltd." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/11085582190718028209.

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碩士<br>大葉大學<br>事業經營研究所<br>92<br>ABSTRACT For the past several years, Taiwan's computer-book publishing industry has suffered from economic downturn, although the whole environment is severe, but generally speaking, the whole industry is still growing stably. Facing the threats of Taiwan market's competition and fast shifting, this moment has been the critical point for Taiwan's computer-book publishing industry to make decision in transformation. Take our case company for instance, with its internal resource, has established enough economic scale. From the competition pers
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Fu, Cheng-fen, and 傅正芬. "THE EXTERNAL ENVIRONMENTAL FACTORS INFLUENCING ON THE BUSINESS STRATEGY OF THE BOOK PUBLISHING INDUSTRY." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/57110199137084554354.

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碩士<br>南華大學<br>出版學研究所<br>91<br>The purpose of this study was to investigate the external environmental factors influence on the business strategy of the book publishing industry. Research structure base on the theory model of Ting-Chun Kuo(1979), Ben-Yao Wang(1982)&Chih-Ming Chen(1997).     The data collected from 92 companies from Taipei book publishing industry were analyzed by SPSS for windows 8.0 computing software.     The statistically significant findings are as follows:     Analyses for the factors of external environment among book publishing industry:The external environmental factors
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Ming-hui, Chou, and 周明慧. "State and Commodity Network: Developmental Experiences of the Book-Publishing Industry in Taiwan (1950s-1990s)." Thesis, 1998. http://ndltd.ncl.edu.tw/handle/07218838306327195605.

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Lee, Ling-Yee, and 李令儀. "The Dialectic logics of culture and commerce:The Development and changes of Book Publishing Industry in Taiwan." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/59c6u2.

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博士<br>國立臺灣大學<br>社會學研究所<br>103<br>Being cultural commodities, Books are carriers and disseminators of ideas, by which knowledge is passed from authors to readers, from one generation to the next. Because books played a pivotal and crucial role in the intellectual, cultural, and educational sphere, the process of production of book industry is influenced by the conditions beyond the principles of supply-demand model and profit-making. All the belief of publishers and editors, the culture value about books in the society, and the policy of the state would shape the configuration of publishing mar
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Chu, Yu-Chang, and 朱玉昌. "A Study on the Supply Chain and Future Development Strategy of Book Publishing Industry in Taiwan." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/79237478267466711742.

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碩士<br>國立交通大學<br>管理學院高階主管管理碩士學程<br>98<br>The book publishing industry basically engages in presenting ‘writing’ and ‘graphics’ on ‘paper’ to the readers. Unlike manufacturing or other industries, the book publishing industry has its own unique operation. Studying book-publishing industries in different geographical areas or countries, one can also find slightly different business models under the influence of historical development in each area or country. This study focuses on the real changes happening to the supply chain of Taiwan’s book publishing industry under the dual pressure of severe
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Ates, Yasemin. "Digital transformation in the book publishing industry : a multiple case study analysis of successful digital transformation strategies." Master's thesis, 2018. http://hdl.handle.net/10400.14/26988.

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Although businesses today may change at various speeds and in different depths as a result of digital transformation, no industry remains unaffected by it. Entailing a transformational process, this digital revolution enables industries to exploit new business potentials and provide companies with new competitive advantages over less digitized competitors. This thesis sheds light upon the digital transformation of the book publishing industry, which finds itself confronted with its traditional analogue core in a fast-paced digital business environment along with new high customer expectat
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Magudulela, Veronica Winile Mirriam. "What is the role of publishing industry in supporting and promoting isiZulu fiction?" Thesis, 2014. http://hdl.handle.net/10539/14990.

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Thesis (M.A.)--University of the Witwatersrand, Faculty of Humanities, African Literature, 2014.<br>The purpose of this research project was to investigate the role of the publishing industry in supporting and promoting isiZulu fiction in South Africa. The research first highlighted the contribution made by the missionaries in the 19th century in publishing literature in indigenous languages in general and in isiZulu fiction in particular. This aspect followed by a discussion of the impact of apartheid’s publishing policies on literature in indigenous African languages. This section then follo
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Schena, Riccardo. "Mondadori, how to survive in the e-book era." Master's thesis, 2014. http://hdl.handle.net/10400.14/18393.

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Mondadori is the Italian market leader in the publishing industry, with a history of more than 100 years of experience in the field. The company headquartered in Milan, is the biggest book and magazine publisher in Italy and the third largest in the consumer magazine category in France. The book category currently accounts for almost 25% of the annual revenues and since the year 2010, the company started focusing also on the digital contents for books. The case study offers an overview of the market from both a global and a local perspective, with the focus on the Italian situation, wher
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Wu, Shih-yi, and 吳適意. "THE STUDY TO INVESTIGATE THE CORRELATION BETWEEN PERSONALITY AND DECISION STYLE OF EDITOR-IN-CHIEF IN THE BOOK PUBLISHING INDUSTRY." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/89733547033461799011.

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碩士<br>南華大學<br>出版學研究所<br>91<br>The purpose of this research is to investigate the correlation between personality and decision style of editor-in-chief in the book publishing industry.     The population is based on 2002 Taipei publishing industry association members directory. Questionnaires were mailed to 251 editors-in-chief of each publishing firms. A total of 113 respondents returned questionnaires.     The results of this study were as follows: 1. Achievement motivation of the male editor-in-chief was higher than the female editor-in-chief’s. 2. Internal locus of control of the male edito
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Yeh, Jen-Fong, and 葉人鳳. "The Study of the Characteristics of Core Resources and Business Strategy of the Adoption of Electronic Channel Distribution to the Book Publishing Industry." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/65545827903783878368.

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碩士<br>中國文化大學<br>資訊傳播研究所<br>92<br>The purpose of the study is to investigate the characteristics of core resources and business strategies for the book publishing companies that have adopted electronic channel distribution. A survey research is conducted for the study. The construct of the questionnaire is derived from the theoretical framework of Grant’s (1991) resourced-based theory and Porter’s (1980) model of competitive strategy. The questionnaire is sent to the each of every executive from pre-selected 72 book publishing companies that have adopted electronic channel distribution. The res
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Chiu, Gheung-Yuan, and 邱祥員. "SMEs transnational investment decisions and assessment on important items of business intelligence - in book publishing industry as an example to the investment of China." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/99731391790750451291.

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碩士<br>國防管理學院<br>後勤管理研究所<br>96<br>Documents found by the international book publishing industry is the future development of the important subject . The international strategy towards more high-level managers is the need of careful decision-making. Therefore, the high-level managers need to consider more factors, such as: the host country's cultural, economic and political. Therefore, the senior management of the environment faced by the uncertainty also higher, making foreign investment more difficult. However, if we can master these uncertain factors, you can make overseas investment decisio
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Jordan, Stephanie. "Glatte oder gebrochene Preise im Buchhandel?: eine empirische Analyse zu Preisendungen im Buchhandel für die Warengruppen Belletristik und Sachbuch, mit Ausarbeitung von Entscheidungsmatrizen in Bezug auf die künftige Preispolitik." 2021. https://htwk-leipzig.qucosa.de/id/qucosa%3A74957.

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Immer mehr Verlage etablieren glatte Preise bei ihren Erzeugnissen, um der Forderung des Buchhandels nach glatten Preisen zu entsprechen. Die vorliegende Arbeit untersucht inwieweit diese Fragestellung aus preispsychologsicher Sicht für die Warengruppen Belletristik und Sachbuch berechtigt ist und welche Produkteigenschaften einen Einfluss auf die Zahlungsbereitschaft haben. Hierfür sind 14 branchenfremde Studien nach dem PICO(C)-Schema auf Adaptionspotenzial überprüft worden. Ergänzend sind aktuelle theoretische Forschungserkenntnisse nach WENGER dargestellt worden. Die aktuellen Preisstrateg
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Li, Wen-Chun, and 黎文君. "The Development and Effect of E-Books: A Case Study of Japanese Publishing Industry." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/w6cc4k.

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碩士<br>淡江大學<br>亞洲研究所碩士班<br>102<br>A country can reflect the level of culture from the development and freedom of the publishing industry. Japan had led to a vigorously growth in publishing industry after World War II, and been known to world. However, it began to decline after getting to the top in the mid-1990s. In the 21st century, Japanese publishing industry is becoming more diverse, but still can’t save the downturn of industry. The factors like depopulation, reading habits change, development of technology, etc., are the important factors that may affect the publishing industry. Japan i
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