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1
Allen, Robbie (Robbie C. ). "The dynamics of Internet publishing on the computer book industry." Thesis, Massachusetts Institute of Technology, 2006. http://hdl.handle.net/1721.1/35116.
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Thesis (S.M.)--Massachusetts Institute of Technology, System Design and Management Program; and, (S.M.)--Massachusetts Institute of Technology, Dept. of Civil and Environmental Engineering, 2006.Includes bibliographical references (p. 61-64).
The Internet has been a disruptive force for many industries, but perhaps none more so than in the publishing business. While many segments of the publishing industry have made attempts to use the Internet to augment or replace existing revenue sources, none has done as little with the Internet as book publishers. This thesis will examine the computer book niche of the publishing business, review various Internet publishing models that have been employed to date, and outline opportunities and challenges that computer book publishers should consider to stay viable in the Internet age. An analysis of various Internet publishing business models will be covered along with a discussion of how Internet publishing can facilitate better methods and processes for developing content.
by Robbie Allen.
S.M.
2
Lawson, Alison. "The effects of ICT on the UK book publishing industry." Thesis, University of Manchester, 2006. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.629578.
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Background The study considers the impact of technology as a force for change in the UK book publishing industry since the 1980s, examining the effects on systems, processes and products, roles, tasks and skills, and organisational structures. The industry is wide and diverse, dominated by a few major players, and may be split into those that are corporate and those that are independent. Purpose The purpose of the study is to demonstrate the considerable changes ICT has enabled and initiated on one of the UK's most significant and least researched industries. The results of the research will be on interest and practical use to managers in the industry. Sample A review of the literature concerning technological change in the workplace, and of the publishing industry in particular, is supported by the results of interviews conducted with six case-study publishers - three independent and three corporate, covering several sectors of the industry. The interviewees' roles covered editorial, production, marketing and sales functions. Design and method Following the literature review and an initial scoping discussion with a publishing employee with more than 10 years' experience, a questionnaire was drafted and piloted with three other publishing employees. A refined version of the questionnaire was then used in semi-structured interviews with employees at the case-study organisations. The interview data was sorted using MAXqda software and then used to illuminate discussion of the issues under study. Results The most significant changes were found to be to the processes of production and marketing, and to the tools used to complete tasks. Changes associated with use of the internet, print-on-demand technology and e-books were demonstrated to be significant issues for the industry in general and for individual publishers. The industry showed itself to be flexible and adaptable, such that its conservative and reactive nature was not considered to be problematic. The findings were analysed using several theories of management of technological change. Neither labour process nor socio-technical design were found to be appropriate analytical tools. While strategic choice was found to have an application, the industry's approach to management was a better fit with flexible specialisation. Conclusion The introduction and use of ICT in the UK book publishing industry has initiated significant change, and publishers prepare for this through maintaining a flexible, adaptable approach. Several issues for consideration by the industry are raised and, while publishers may tackle these individually, there is little attempt made to apply industry-wide solutions. The style of management is evolutionary and organic, owing much to flexible specialisation.
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Dingle, Sarah. "Canadian books to readers everywhere: an examination of book policy development at the Department of Canadian Heritage /." Burnaby B.C. : Simon Fraser University, 2006. http://ir.lib.sfu.ca/handle/1892/2763.
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Sheahan-Bright, Robyn, and n/a. "To Market to Market: The Development of the Australian Children's Publishing Industry." Griffith University. School of Arts, 2005. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20060127.123757.
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The aim of this study is to examine the tension between 'commerce and culture' in the dynamic development of the Australian children's publishing industry, within the wider context of international children's publishing history. It aims to refute a commonly stated 'truism' - that the conflict between the cultural value of a book and the need to market it threatens the integrity of the authors, publishers and the books themselves. Instead, it demonstrates that the tension between cultural and commercial definitions of the book publisher's role lies at the heart of the dynamism which has fuelled the development of a publishing climate, and created really innovative publishing. Publishing has too often been examined as if the sole motive of the publisher should be to produce books of quality, and though this is certainly the primary objective of the publishers which are the focus in this study, it is imperative to recognize that the dissemination of 'quality' literature and cultural product has always been dependent upon the recognition of commercial strategies which are often naively dismissed as being opportunistic and even extraneous to the publisher's purpose. As this thesis endeavours to show, the pioneering efforts of John Newbery, the Religious Tract Society, E.W. Cole, Ward, Lock & Co., and Australia's first publisher Angus & Robertson and of later publishers such as Penguin, Scholastic, Lothian, Omnibus, Allen & Unwin and others, were founded just as much upon the shrewd recognition of a viable market as they were upon the aim to enrich young readers' lives. In fact it is the symbiotic partnership between these two objectives which has fuelled their successes and their failures. It is where publishers either steer a path paved only with good intentions or one paved entirely with gold that their enterprises generally falter. The study owes a significant debt to the achievements of those who have documented Australian children's publishing 'output' so assiduously - Maurice Saxby's groundbreaking histories (1969, 1971, 1993) and Marcie Muir and Kerry White's comprehensive bibliographical tools (1982, 1992). Contrary to those endeavours, though, this study'goes back-stage' to the area where the publishing 'action' happens. Consequently it does not provide a comprehensive overview of every publication or author; it does not cover every genre and style. Rather it is concerned to document the activities of publishers which have produced books for children in Australia, in brief, and to isolate key examples of publishing enterprises within this coverage which represent 'case studies' of the different types of companies which have played a successful part in publishing development. This work is intended to be of interest not simply to either children's literature or Australian literature theorists, but to book historians, and to media, cultural studies and entertainment industry theorists. It was based on a belief that cultural histories of this nature are valuable in tracking the growth of a society and also in demonstrating that creative endeavours are never simply that. They are the result of a complex interweaving of a variety of factors, and that therefore artists approach creativity 'at their peril' without first understanding something of the world into which they are entrusting their creations. Consequently there were several objectives in the study which were to: 1. contextualize Australian children's publishing within a history of children's publishing internationally, with particular reference to early commercial beginnings in Britain and to British Empire developments, but also with appropriate reference to growth in the USA; 2. contextualize Australian children's publishing within the broader range and expansion of the book publishing industry in Australia, particularly the latter's economic growth and cultural influence since WWII, but also including an overview of foundational developments from the nineteenth century; 3. contextualize Australian children's publishing within social, educational and cultural developments, such as the development of education programs, the expansion of public and school libraries, the changes in government policy related to children and books, shifting social attitudes towards the child, and the impact of entertainment and media industries; 4. examine the roles played by various individuals, especially publishers, managers, editors, marketers, booksellers, librarians, teachers and professional commentators in the development of the Australian children's publishing industry. Their roles will be analysed in the context of various industry-particular questions such as a) the oft-remarked upon tensions that exist in publishing, between for example, 'craft-like' and bureaucratic structures; b) the interplay between 'structure and agency' in the industry; c) the shift from a 'library market' to a 'mass market' under such influences as globalization and media; d) whether publishing is necessarily more 'Australian' if it is done by independent, rather than multinational companies; and e) the influence that the 'internal' structure of publishing has had on its development, e.g. the isolation of children's publishing from the mainstream, the predominance of women as agents in its development, and so on; 5. finally, discuss the implications of globalization since the 1970s, and posit future directions in the production, marketing and consumption of children's properties. This study examines the industry from a critical perspective relying not on the evaluation of quality as opposed to mass market literature, but viewing all forms of trade literature for children as part of a dynamic whole. It therefore traces the origins of publishing in English-language countries briefly first before examining the Australian situation, and shows that from the very beginning, publications for children have been the products of both altruistic and profit-driven objectives. It concentrates on the post-WWII period, on certain key enterprises and trends which have been particularly successful, suggesting that those publishing houses and those individuals within them who 'balance' commerce and culture with the most skill, are those who succeed in making 'good' books readily accessible to those for whom they have been created. This thesis celebrates the fact that children's publishers have always demonstrated an admirable combination of opportunism and idealism, the two characteristics which are essential to a successful publishing company. Australia has been fortunate in rearing several enterprising individuals whose early publishing attempts laid the ground for the currently successful houses. Without E.W. Cole, William Steele at Ward, Lock and Co., Frank Eyre at Oxford University Press, Andrew Fabinyi at Cheshire, Barbara Ker Wilson at Angus & Robertson, Anne Bower Ingram at William Collins, the later successes of key individuals at Penguin Books Australia, Scholastic Australia, Allen & Unwin, Lothian Books and Omnibus Books and countless others may not have been planted in such fertile ground. This study predicts that the future of Australian children's publishing lies in the recognition of the essential role played by commercial instincts in shaping cultural endeavours.
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Hamzah, Azizah. "A study of book marketing in publishing houses in Peninsular Malaysia : contexts, practices, problems." Thesis, University of Stirling, 1996. http://hdl.handle.net/1893/3460.
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This study aims to examine and review efforts taken by Malaysian publishing houses towards the marketing of books in the country. In addition, a comprehensive appraisal of the historical background that shaped the later developments in the trade is also presented because the early years set the contexts of the development of the book trade in Malaysia. Next, the environmental appraisal of factors in the current situation and how these factors each pose threats or opportunities are studied in terms of their impact on the trade. To achieve the objective of studying the marketing strategies of Malaysian producers of cultural products, a comprehensive mail-questionnaire survey enforced by personal visitations was conducted as an instrument to gather the necessary data on 49 publishers and distributors of books in Malaysia. The respondents are regular fee-paying members of the Malaysian Book Publishers Association (MABOPA) and also the Malay Book Publishers Association (IKATAN). The findings indicate that production of educational books is the mainstay of Malaysian book publishing and these books are the main source of income for most houses. Government policies especially in the educational system have become the major instrument in encouraging the growth of indigenous book publishing during the post-Independencey ears. The government is thus found to be rather influential on trends developing in the trade. Its actions lay emphasis on locally written and published books and have minimised dependence on imported publications. The other results of this study also show that in terms of usage of marketing research, Malaysian houses generally have a high awareness of marketing and marketing communications. This awareness is generally applied advantageously by most houses. With regard to the study of marketing practices, the approach includes the analysis of the 4Ps of the marketing-mix. When these practices are examined, it is concluded that the houses regard sales promotion, advertising, personal selling and direct mail as important tools and they are utilised continuously. It is concluded that publishing houses, especially among the larger and wellorganised establishments, have a high level of awareness and knowledge of marketing communications and have applied this capability to their advantage. There is however scope for more market-oriented approach among the smaller indigenous houses.
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Rosa, José Antônio. "Análise do livro como produto e como negócio no contexto brasileiro atual." Universidade de São Paulo, 2008. http://www.teses.usp.br/teses/disponiveis/27/27154/tde-22122008-133349/.
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Uma visão global sobre a situação da indústria do livro no Brasil e suas tendências e a sugestão de um modelo de atuação empresarial e mercadológico para a atuação das editoras. Examina-se cada etapa do marketing editorial: desenvolvimento do produto, comunicação, vendas e distribuição. Sugestões para agentes de instãncias governamentais ou privadas do fomento da leitura e promoção do livro.This study aims to identify the main international and Brazilian trends of the book publising industry in the context of digital transition; it proposes that the use of marketing fundamental concepts and tools is necessary and inevitable for the creation and consolidation of sustainable organizations in this segment; and it presents a decision and action model that comprehends the most relevant aspects of marketing and communication activities in the editorial area, focusing Brazilizan marketing conditions; and it offers inputs for the promotion and diffusion of the book in the governmental, institutional and business spheres.
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Boyraz, Cemil. "Book Publishing In Turkey: Problems And Prospects In The Context Of Industrialization." Master's thesis, METU, 2006. http://etd.lib.metu.edu.tr/upload/12607154/index.pdf.
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This thesis explores the Turkish book publishing industry within the framework of historical development of book publishing since Ottoman practice onwards and current structure of the Turkish book market. The aim of the thesis is to understand recent trends, developments, and problems in the Turkish book market, within its specific historical conditions and in a comparative method to the current structure of book publishing industry in developed countries where book publishing is a global business and highly integrated to other sectors of cultural commodity production. The hypothesis is that although there have been profound changes in the Turkish book publishing sector on the way towards industrialization during recent decade, especially
after 2000sbook publishing in Turkey remained an "
infant industry"
and Turkish book publishing market is still unsaturated as a result of serious problems continuing in different cycles of circulating capital in the Turkish book market and in preconditions of profit-maximization and capital accumulation processes
impediments on the creation of a large mass of readers and new genres
lack of an industrial organization of book production and business, and belated developments in regulative-legal framework in copyright regime.
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Reed, Christopher A. "Gutenberg in Shanghai mechanized printing, modern publishing, and their effects on the city, 1876-1937 /." online access from Digital dissertation consortium, 1996. http://libweb.cityu.edu.hk/cgi-bin/er/db/ddcdiss.pl?9703253.
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Prevost, Helene Carleton University Dissertation Journalism and Communication. "The baie comeau policy and foreign ownership in the Canadian book publishing industry; culture, continentalism, and Canada-U.S. relations." Ottawa, 1994.
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Whittaker, Linda. "Culture for one, or culture for all? : how Canadian federalism influences federal and provincial policy toward the book publishing industry." Thesis, University of British Columbia, 2009. http://hdl.handle.net/2429/4756.
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Canadian Federalism has grown to incorporate the opposing ideologies of
communitarianism and individualism, which compete in both social and political arenas.
The cultural industry sector in Canada negotiates this ideological landscape in order to
secure favourable public policy in the form of both political support and access to public
resources.
Within the cultural sector and as a result of the environment, the book publishing
industry is active in expressing its value as both community builders and economic
worthy enterprises. Drawing upon research in federalism, cultural and policy studies, an
analytical framework is developed to assess the underlying intentions of cultural policy
and distribution of resources with respect to cultural or economic outcomes.
This comparative analysis of federal and provincial policies supporting the book
publishing industry in Canada demonstrates divergent policy choices between
jurisdictions. These choices gravitate towards either communitarian/collectivist or
individualist/economic values, mirroring those values incorporated into the current
Canadian federalist structure.
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Juberte, Vinícius de Oliveira. "O PCB e os livros: a Editorial Calvino no período da legalidade do partido nos anos 1940 (1943-1948)." Universidade de São Paulo, 2016. http://www.teses.usp.br/teses/disponiveis/8/8137/tde-13022017-141006/.
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A dissertação aborda a difusão da literatura marxista no Brasil na década de 1940 no período de reorganização e legalidade do PCB (Partido Comunista Brasileiro), que tem início com a II Conferência Nacional do partido em agosto de 1943 (Conferência da Mantiqueira) e vai até a cassação dos parlamentares comunistas pelo governo Dutra em janeiro de 1948. Trata-te de entender essa difusão pela atuação do editor José Calvino Filho e da Editorial Calvino Limitada, ligada ao PCB. Para isso, são analisados os catálogos dessa editora, os anúncios da mesma, artigos do editor presentes nos periódicos da época, além dos livros editados por ele. Por essa análise pretende-se compreender o papel das edições do partido na sua reorganização e na conformação do movimento comunista brasileiro no período, levando em conta as obras de caráter marxista publicados por Calvino Filho nesses anos, a sua natureza (doutrinária, política, de organização partidária, literatura operária, análises sobre a Rússia socialista, memórias, etc.), o nível de produção da editora através do número de publicações, e a relação entre o tipo de obras publicadas e a linha política adotada pelo partido nesse momento.The thesis addresses the diffusion of the Marxist literature in Brazil during the 1940s in the period of reorganisation and and legitimacy of the PCB (Communist Brazilian Party), which begins with the Second National Conference of the party in August 1943 (Mantiqueira Conference) and goes on until de repeal of the communist parliamentarians by the Dutra government in January 1948. It regards understanding this diffusion through the performance of the editor José Calvino Filho and the Editorial Calvino Limitada, connected to PCB. For that, the catalogues of the aforementioned publishing company and its advertising have been analysed, as well as articles by the editor printed in the newspapers of the time, and the books edited by him. Through this analysis it is intended to comprehend the role of the partys editions in its reorganisation and in the conformation of the Brazilian communist movement of the time, taking into account the works of Marxist features published by Calvino Filho in these years, their nature (doctrinaire, political, of party organisation, working literature, analysis over socialist Russia, memories, etc), the level of production of the publishing company through the number of publications, and the relationship between the type of published works and the political line adopted by the party in this moment.
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Wiart, Louis. "La prescription littéraire sur les réseaux socionumériques de lecteurs." Thesis, Sorbonne Paris Cité, 2015. http://www.theses.fr/2015USPCD091/document.
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L’apparition des réseaux socionumériques de lecteurs au tournant des années 2000, liée au développement du web social et aux innovations technologiques qui traversent l’industrie du livre, renouvelle les moyens par lesquels les lecteurs accèdentaux informations sur les oeuvres littéraires et en diffusent autour d’eux. Goodreads, aNobii, Shelfari, LibraryThing, Babelio, BdGest, Booknode, Critiques Libres, Entrée Livre, Lecteurs, Libfly, Livraddict, Lecture Academy, MyBoox et beaucoup d’autres plateformes dédiées à la critique de livres sont devenues des lieux incontournables de prescription littéraire. Cette thèse analyse la contribution des réseaux socionumériques de lecteurs à la prescription littéraire, à travers une approche inter‐dimensionnelle destinée à saisir les conditions de l’offre et de la demande de prescription sur Internet. D’un point de vue empirique, l’observation des sites, la réalisation d’entretiens, la diffusion d’un questionnaire et le recueil de traces d’usage, constituent autant de techniques qui nous permettent de recueillir les données nécessaires à la réalisation de l’étude. À l’arrivée, nous mettons au jour les logiques de sociabilité et les modes d’utilisation privilégiés par ces services numériques. Les stratégies, les modes de fonctionnement, les trajectoires de développement et les modèles de valorisation économique qui caractérisent les acteurs engagés sur ce secteur d’activité sont également analysés. En outre, nous portons un éclairage sur les profils et les usages des internautes qui fréquentent les réseaux socionumériques de lecteurs. Enfin, nous interrogeons leurs effets sur la visibilité en ligne des oeuvres littérairesThe emergence of book social networks during the 2000s, linked to the development of social media and technological innovations in the publishing industry, renews the means by which readers access information about books and share it withothers. Goodreads, aNobii, Shelfari, LibraryThing, Babelio, BdGest, Booknode, Critiques Libres, Entrée Livre, Lecteurs, Libfly, Livraddict, Lecture Academy, MyBoox and many other platforms dedicated to book reviews have become key places of literaryprescription. This thesis analyzes the contribution of book social networks to the literary prescription, through an inter‐dimensional approach that allows us to understand the conditions of supply and demand of prescription on Internet. From an empirical point of view, we observed the websites, conducted interviews, distributed a questionnaire and collected traces of use to gather the data needed to conduct the study. Firstly, we identify the logics of sociability and the usage patterns of these digitalservices. Strategies, modes of operation, trajectories of development and business models that characterize the actors involved in this sector are also analyzed. In addition, we study the profiles and uses of people who visit book social networks. Finally, wequestion the effects of these networks on the online visibility of literary works
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Sousa, Sara Vanessa Ferreira de. "Marketing in the publishing industry." Master's thesis, Instituto Superior de Economia e Gestão, 2016. http://hdl.handle.net/10400.5/12858.
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Mestrado em MarketingNos dias de hoje, estamos a ver uma série de diferenças nas nossas vidas devido à evolução da tecnologia. Uma delas é que os leitores estão a utilizar cada vez mais dispositivos electrónicos para ler os seus livros favoritos e a comprarem eBooks. Mas continuamos a ver os livros em papel a serem vendidos online ou em livrarias. Por outras palavras, vivemos numa era digital. O propósito desta investigação é saber como é que o marketing digital influencia a indústria das editoras de livros, cujas estão a ter muitos problemas hoje em dia, especialmente a ter uma quebra nas vendas e nos lucros no tempo presente. Este estudo focará mais especificamente nas campanhas de marketing e nos hábitos e preferências dos leitores. É também analisado as percepções dos leitores em relação à forma como adquirem livros e o porquê da frequência de compra dos mesmos, seja esta baixa ou alta. A experiência de compra de livros numa livraria e comprar online é também analisada do ponto de vista dos leitores, ou noutras palavras, clientes. De forma a responder às questões de investigação, a metodologia escolhida para este estudo é utilizado o método quantitativo, visto que é utilizada uma abordagem dedutiva e uma estratégia de utilização de questionários. Isto permite recolher um elevado número de dados com uma margem de erro baixa.Em conclusão, este estudo é útil para as editoras para percebem melhor as preferências, saber as experiências e necessidades dos leitores.
Nowadays, we are seeing a lot of differences in our lives due to the evolution of technology. One of them is that readers are using more and more digital devices to read their favourite books and are buying eBooks. But we continue seeing the traditional books being sold online or in bookshops. In other words, we live in a digital era. The aim of this dissertation is to know how digital marketing influences the publishing industry which is encountering so many problems, especially having a drop in the sales and profits at the present time. More specifically focusing on the marketing campaigns and the readers' habits and reading preferences. This study also analyses the perceptions of the readers regarding the way they buy books and about the rate at which people buy them, independently of whether this is low or high. The experience of buying a book in a bookshop and buying online is also analysed from the point of view of the readers, or in another words, customers. In an attempt to develop this dissertation, the methodology chosen for this study is a quantitative method, due to a deductive approach and using a survey strategy. This allows collecting a large amount of data with a low margin of error. Since the time for the dissertation is short, the study is cross-sectional. In conclusion, this study is useful for the publishers to get to know the preferences, experience and needs of the readers.
N/A
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MORRIS, ROBERTS ELAINE. "WHOSE BOOKS GET PUBLISHED?: INDIVIDUAL AGENCY AND THE BUSINESS OF CHILDREN'S PUBLISHING." University of Cincinnati / OhioLINK, 2006. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1141318786.
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Ramdarshan, Bold Melanie. "Copyright in Scotland : is the Scottish publishing industry capitalising on its intellectual property?" Thesis, Edinburgh Napier University, 2012. http://researchrepository.napier.ac.uk/Output/5421.
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The aim of this study is to understand the operational practices of copyright exploitation and protection from the perspective of the Scottish publishing industry. The study begins with a historical overview of the development of copyright legislation in the United Kingdom, which helps to build a theoretical framework to understand copyright. The study then explores the contemporary publishing environment and details the progression of rights exploitation within the publishing industry. It analyses how the historical development of copyright informs contemporary practices, particularly the role of globalisation, new technologies, ‘piracy', and the Romantic notion of authorship in shaping copyright legislation. Furthermore, this research charts the professionalisation of authorship, which helps to build a case of contemporary Scottish authors. These issues are elucidated with a multi-method analysis of the Scottish publishing industry, and its approach to copyright exploitation and protection. As the focus of the empirical research is the Scottish publishing industry it has been contextualised within national and international copyright development and discourse. The key issues from the review of literature are explored in the context of the Scottish publishing industry through interviews and questionnaires with key players. Consequently, this thesis argues that copyright exists to promote and protect the interests of the triadic relationship between the author, the publisher and the public and, as such, the interests of each party should be considered equally. The empirical research found that the majority of Scottish publishers, authors and literary agents are not fostering intellectual property rights effectively across international markets and new media: The failure to do this means that the operational practices of the Scottish publishing industry are not in harmony with the burgeoning digital publishing environment. If Scottish publishers and literary agents continue with current practices it will become increasingly difficult for them to compete in the national and international publishing environment. Digital publishing has been considered as a panacea to bridge the gaps between different sized publishing companies: allowing small, independent companies to compete on an equal footing with cross-media conglomerates. However, this study has found that Scottish publishers and literary agents are not capitalising on new technology and new platforms for dissemination: this is detrimental to the authors they represent. This study found that Scottish authors' earnings were insufficient so fostering their rights more effectively could help supplement their income. This study concludes that only by better training, education and knowledge exchange, in matters of rights exploitation and digital publishing, can Scottish publishing compete in the international arena and contribute to, and benefit financially from, the knowledge economy. This study impacts all the key stakeholders in the Scottish publishing industry, and other regional publishing industries, by addressing gaps in the literature and highlighting the shortcomings of inefficient operational practices, and provides recommendations to improve these practices.
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Thomas, Drew B. "The industry of evangelism : printing for the Reformation in Martin Luther's Wittenberg." Thesis, University of St Andrews, 2018. http://hdl.handle.net/10023/14589.
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When Martin Luther supposedly nailed his Ninety-Five Theses in 1517 to the Castle Church door in Wittenberg, the small town had only a single printing press. By the end of the century, Wittenberg had published more books than any other city in the Holy Roman Empire. Of the leading print centres in early modern Europe, Wittenberg was the only one that was not a major centre of trade, politics, or culture. This thesis examines the rise of the Wittenberg printing industry and analyses how it overtook the Empire's leading print centres. Luther's controversy—and the publications it produced—attracted printers to Wittenberg who would publish tract after tract. In only a few years, Luther became the most published author since the invention of the printing press. This thesis investigates the workshops of the four leading printers in Wittenberg during Luther's lifetime: Nickel Schirlentz, Josef Klug, Hans Lufft, and Georg Rhau. Together, these printers conquered the German print world. They were helped with the assistance of the famous Renaissance artist, Lucas Cranach the Elder, who lived in Wittenberg as court painter to the Elector of Saxony. His woodcut title page borders decorated the covers of Luther's books and were copied throughout the Empire. Capitalising off the demand for Wittenberg books, many printers falsely printed that their books were from Wittenberg. Such fraud played a major role in the Reformation book trade, as printers in every major print centre made counterfeits of Wittenberg books. However, Reformation pamphlets were not the sole reason for Wittenberg's success. Such items played only a marginal role in the local industry. It was the great Luther Bibles, spurred by Luther's emphasis on Bible reading, that allowed Wittenberg's printers to overcome the odds and become the largest print centre in early modern Germany.
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Wrightson, Nicholas Mikus. "Franklin's networks : aspects of British Atlantic print culture, science, and communication c.1730-60." Thesis, University of Oxford, 2007. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.670081.
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Ibironke, Olabode. "Between African writers and Heinemann educational publishers the political economy of a culture industry /." Diss., Connect to online resource - MSU authorized users, 2008.
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Baverstock, Alison Mary. "How books became less 'different' : an exploration of the rise of marketing within the publishing industry 1980-2010, and consideration of how this not only changed the business model, but impacted on the role of the author : with consideration of the likely associated implications of these developments in future." Thesis, Oxford Brookes University, 2012. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.564133.
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Guijarro, Arribas Delia. "Du classement au reclassement : sociologie historique de l'édition jeunesse en France et en Espagne." Thesis, Paris, EHESS, 2019. http://www.theses.fr/2019EHES0133.
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Cette thèse cherche à comprendre et expliquer l’interdépendance entre l’évolution des pratiques classificatoires des éditeurs jeunesse et la construction d’un sous-espace éditorial autonome, intégré et doté d’une forte puissance de légitimation. Ce travail vise ainsi à restituer à partir des exemples de deux pays – la France et l’Espagne – les contours de l’édition jeunesse d’un point de vue national et transnational. À travers l’étude des systèmes de classification du marché éditorial jeunesse dans deux sous-champs nationaux et deux aires linguistiques cette recherche s’inscrit au croisement d’une sociologie historique de la culture et d’une sociologie des classifications. Elle se veut à la fois comparative, croisée et transnationale. Elle s’intéresse particulièrement aux logiques et pratiques des agents du sous-champ de l’édition jeunesse – en tenant compte de leur espace des possibles tant au sein de la maison d’édition que dans le marché éditorial – qui visent l’imposition de catégories circulant dans et par-delà les États-nations. Il s’agit d’aller au cœur des systèmes de classification pour mieux comprendre le marché éditorial et culturel, mais aussi la genèse des représentations et des pratiques sociales, les acceptions du local et du global ainsi que l’interaction de stratégies symboliques et économiques orientées vers la construction sociale de la valeur du produitIn this thesis the goal is to understand and explain the mutual reliance between the evolution of the way editors classified children’s books and the creation of an autonomous and integrated editorial subfield which have a major role in the process of legitimating children literature. In this study I will work on two countries – France and Spain – to reestablish the evolution of the children’s book publishing from both a national and transnational perspectives. I will study the systems used to classify children’s books in two national subfiels and two linguistic areas. This research will offer a historical sociology of culture approach and a sociology of classification approach. This analysis will be comparative, entangled and transnational. It will focus on the logics and the strategies of the children’s book publishers to impose categories that would spread inside – and beyond – nation-states, taking into account their space of possibles as much inside the publishing house as on the publishing market. I am going to analyse the classification systems to better understand the cultural and editorial markets. I will also study the origin of the children’s book representations and social practices. I will try to understand the interaction of symbolic and economic strategies that are built on a social construction around the value of a product
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李政毅. "The Study Of Market Orientation And Operating Performance In Book Publishing Industry." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/15009859338650175162.
Full textAbstract:
碩士南華大學
出版學研究所
90
With the development of manufacturing and modern technologies, publishing had escaped from its traditional, complicated procedures. The publishing industry was reshaped and publishers came face to face with unknown challenges. Stimulated by the swift changes of readers’ preference and expectations, the publishers were obliged to examine the market potential constantly in order to diverse their marketing policies to adapt to the changeable market. As a result, this research aimed to analyze the publication industries with market-oriented theories applied trying to examine following aspects. First, did the degrees of market-oriented being diversified by management effectiveness, environmental factors, publication categories, and distribution amounts? Second, did environmental factors, different publication categories and distribution amounts invert the relationships between market-oriented and management effectiveness? In this research, we discovered that Taiwan’s publishers were successful in modifying their marketing policies in adapting to the current trends, but their strategies were still too conservative. In the aspect of market-oriented, reader’s response had had an strong influence on company’s management effectiveness; while environmental alters, distribution amounts and publication categories would not bring in differences. As for the competition within publishers of similarity, reader’s response and interactive between internal departments had had significant contributions to the company. Moreover, other three factors, environmental shiftment, publication categories, and distribution amounts all had influence over the prediction of market-oriented degrees and management effectiveness among peer publishers. According to the research results, several suggestions were made. First, more emphasis should be put on reader’s response and the interactions between internal departments. Second, publishing should adopt the current e-commercial trends. Third, publishers should pay more attentions to the management of commercial brands and the establishing of brand values. Forth, the publishers should study to internationalize its management strategies in correspond to the modern flows.
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Cheng, Ju-ling, and 鄭如玲. "A Study on Professional Competency of Book Editors on Publishing Industry in Taiwan." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/56306690512930424482.
Full textAbstract:
碩士南華大學
出版事業管理研究所
93
What is the qualification of the book editor? “Professional competency?” or “Basic skill?” There is no such related research in the past, nor did the regular training program for the organization when it comes to selecting a qualified book editor. The aim of the study refers to four subjects as follows: 1. Understand the professional competency of the qualified editor from the point of view of the publishing employer or editor-in-chief. 2. Understand the professional competence of oneself as a book editor-in-charge. 3. Analyze the differences of the professional competency between publishing owner or the executives and the book editors. 4. Construct the priorities of the professional competency and the related references to a qualified book editor. This research adopts literature review, in-depth review, and questionnaire by qualitative and quantitative technique. Firstly, we summarize the related literatures, review the scholar’s researches, and make use of the concept of professional competency to find the items of the qualified book editor. And then we develop the need of four dimensions of the professional competency on publishing industry. That is Profession Abilities, Public Relationship, Management Abilities, and Personality Characteristics. After the investigation of the survey from the specialists and scholars, we construct 50 items of the professional competency to book editors. This research combines theories and practices to explore the need of the professional competency in publishing industry so that it can provide publishing owner, the executives, and book editors with the application and planning of human resource and deliver more reference information for the publishing industry.
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LIAO, CHIA-YEN, and 廖佳燕. "A New Mode of the Publishing Industry in Japan-Picture-book for Adults." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/8743q8.
Full textAbstract:
碩士淡江大學
日本研究所碩士在職專班
95
When most of us hear“picture books”, we think they are books for children. To children, picture books are not only the first book that they get in touch with but also play an important role in the development of their mind during process of growth. In addition, picture books also connect the dreams and reality. When children start reading picture books, they begin experiencing an unbelievable new world. They take a journey and an adventure with the story. Then they come back to the world of reality. However, the development of picture books nowadays is far beyond our expectation. Authors’ creativity and readers’ categories are diversified. Generally speaking, the form of picture books are considered to carry educational significance or literary flavor. But recently, there are more and more picture books created from the artistic point of view. A picture book is a collection of many elements, including writings, illustration, expression of content, framework, quality of paper and bookbinding etc. When these elements are integrated cleverly, the artistic quality and media function of a picture book can be completely presented. Under such background, the target of picture books is gradually breaking away from the category of children’s literature. Instead, more and more picture books targeting adults are being published. An adult picture book does not take us away from the world of reality. Instead, an adult picture book is created through integrating reality and life experiences. Mostly, the content is easy to understand and the use of language is more of a tone of motherese. In the present society with diminishing reading population, many people despise such works. However, the volume of sales indicates that many adults are indeed fond of the picture books. Since adults have no time of relaxation in their busy life, picture books take on an imminent role of therapeutic function. This thesis analyses the development of adult picture books, changes of recent point of view on picture books and present phenomena of publishing and reading condition in Japan. In addition, it elaborates the influence brought by popular adult picture books on the society.
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Lin, Hsin-lun, and 林新倫. "A Study of Marketing Channel Strategies and Performances in Taiwan's Book Publishing Industry." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/71546946774690556204.
Full textAbstract:
碩士世新大學
資訊傳播學研究所(含碩專班)
93
The purpose of this study was set to explore the marketing channel strategies and performance of the book publishing industry in Taiwan. Through the use of mail and structured questionnaires as surveying tool, this research aimed at the book publishing industries which had applied 4 ISBN in 2003. There were 227 valid questionnaires were returned within the 436 random sampling questionnaires. The results of data analyze are: 1.Channel strategies of book includes channel structure and task of channel partner. 2. Channel strategies include extension, level, density, extension, and integration. 3. Task of channel partner includes selling trade conditions, mutual responsibility, and selling distribution. 4. Channel performance includes efficiency adaptability and effectiveness. 5. Satisfaction of multi-channels is higher than exclusive distribution; efficiency adaptability of zero-level channel is higher than two-level channel; effectiveness of zero-level is higher than two-level channel and three-level channel; efficiency adaptability and effectiveness of without using wholesaler is higher than others; efficiency adaptability of the traditional marketing system is lower than others; effectiveness of the traditional marketing system is higher than others. 6. Medium positive correlation effect is found between mutual responsibility and efficiency adaptability, effectiveness; low positive correlation effect is found between selling trade conditions and effectiveness. In accordance with the above-stated research result and findings, this study recommend that the Marketing Channel of Book Publishing Industry in Taiwan must establish an appropriate Channel Structure and the Task of Channel Partner together with the Conduct of Performance Evaluation on Channel Performance.
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Chen, Chen Mei, and 陳美貞. "The Transformations of the Taiwanese Children’s Book Publishing Industry Since 1945: A Case Study of the Eastern Publishing Company." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/gt7tfp.
Full textAbstract:
碩士國立臺東大學
兒童文學研究所
95
Taiwanese children’s literature has become much more popular and diversified in recent years. For this reason, this thesis intends to present the transformations of the Taiwanese children’s literature through historical source analysis and in-depth interviews. Established in 1945, right after the Japanese colonial period, the Eastern Publishing Company is the first children’s book publishing company in Taiwan. It has been dedicated to enhancing the children’s language education and opening the door to literature for children. In the analysis of the two monthly magazines, Eastern Youth（東方少年）and Study Friend（學友）, it is shown that the foundation stone of the Taiwanese children’s literature was laid by such writers as Chen Ciou-fan（陳秋帆）, Hong Yan-ciou（洪炎秋）, Huang Shih-de（黃得時）, Yang Yun-ping（楊雲萍）, Ma Sha-ou（馬沙鷗）, Lin Yu-shan（林玉山）, Lin Sian-mo（林顯模）, Wang Shih-lang（王詩琅）, and Syue Syue-guei（薛學規）. They all played a vital part in the development of the Taiwanese children’s literature, providing abundant “food for thought” for children. In addition, this thesis analyzes the series books published by the Eastern Publishing Company. It is concluded that there are five phases in its development, each of which has different characteristics. For example, in the foundation phase, such best-sellers as Great People of the World（世界偉人傳記叢書）came off the press. In the transition phase, the publisher not merely started to issue localized science books and picture books, but it also introduced and translated foreign award-winning books, enabling young readers to cultivate a global and diverse world view. All in all, this thesis aims to outline the development and historical orientation of the Eastern Publishing Company. However, in the process it is no easy task to collect complete sources, for a number of documents have been lost, destroyed, or disposed of. Therefore, it is expected that the publisher can cooperate with the academic institutions, striving to preserve these valuable sources.
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賀鐵君. "The Transformation of Taiwanese Computer-Book Publishing Industry --A Case of Kings Information Com.Ltd." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/11085582190718028209.
Full textAbstract:
碩士大葉大學
事業經營研究所
92
ABSTRACT For the past several years, Taiwan's computer-book publishing industry has suffered from economic downturn, although the whole environment is severe, but generally speaking, the whole industry is still growing stably. Facing the threats of Taiwan market's competition and fast shifting, this moment has been the critical point for Taiwan's computer-book publishing industry to make decision in transformation. Take our case company for instance, with its internal resource, has established enough economic scale. From the competition perspective, in Taiwan, our case company has established enormous economic scale for the others to follow on. But according to our research's analysis, Taiwan's market is shrinking and growing slow, if our case company want to embrace further growth, it has to develop another new market in the main land China or other places. Second, due to technology's rapid innovation, lots innovations in techs might change the ecology of current industry. Thus, in our research, we also suggest it to engage in product line development. Combining its existing know-how in computer-book publishing industry with external techs in communication and networks, searching for the next wave in possible innovation and service. KEY WORDS : TRANSFORMATION, CASE STUDY, COMPUTER-BOOK PUBLISHING INDUSTRY, GROWING S TRATEGY, PRODUCT LINE DEVELOPMENT
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Fu, Cheng-fen, and 傅正芬. "THE EXTERNAL ENVIRONMENTAL FACTORS INFLUENCING ON THE BUSINESS STRATEGY OF THE BOOK PUBLISHING INDUSTRY." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/57110199137084554354.
Full textAbstract:
碩士南華大學
出版學研究所
91
The purpose of this study was to investigate the external environmental factors influence on the business strategy of the book publishing industry. Research structure base on the theory model of Ting-Chun Kuo（1979）, Ben-Yao Wang（1982）＆Chih-Ming Chen（1997）. The data collected from 92 companies from Taipei book publishing industry were analyzed by SPSS for windows 8.0 computing software. The statistically significant findings are as follows： Analyses for the factors of external environment among book publishing industry：The external environmental factors in this study included 5 factors as governmental policy, supply, competition, economy and customer. The effects of the external environmental factors on the business sorts of the book publishing industry：（1）The book publishing industry with different book types generally show the coherence in the external environmental factors. （2）The book publishing industry with different company scales make significant distinction in customers, while they make no clear difference among government policy, supply, competition and economy. （3）The book publishing industry with different build years make significant distinction in government policy, while they make no clear difference among supply, competition, economy and customers. The results of this study are expected to be helpful to choice business strategy in the book publishing industry in Taiwan.
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Ming-hui, Chou, and 周明慧. "State and Commodity Network: Developmental Experiences of the Book-Publishing Industry in Taiwan (1950s-1990s)." Thesis, 1998. http://ndltd.ncl.edu.tw/handle/07218838306327195605.
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Lee, Ling-Yee, and 李令儀. "The Dialectic logics of culture and commerce:The Development and changes of Book Publishing Industry in Taiwan." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/59c6u2.
Full textAbstract:
博士國立臺灣大學
社會學研究所
103
Being cultural commodities, Books are carriers and disseminators of ideas, by which knowledge is passed from authors to readers, from one generation to the next. Because books played a pivotal and crucial role in the intellectual, cultural, and educational sphere, the process of production of book industry is influenced by the conditions beyond the principles of supply-demand model and profit-making. All the belief of publishers and editors, the culture value about books in the society, and the policy of the state would shape the configuration of publishing market. My dissertation explores the market process, changes and consequence of the development and transformation of book publishing industry of Taiwan. Due to the distinct historical and social context, Taiwan’s book publishing industry developed a distinguished model, which some local publishers named “compressed growth”. For one thing, the freedom of speech and publishing was severely monitored and purged until the KMT government lifted the martial law on 1987. From the late 1980s, Taiwan’s publishing industry grew at a rapid and striking rate. There were as many as 10,000 book publishing firms in this country, according to a recent figure, issuing more than 40,000 new titles annually. Given the population and book market are relatively small in Taiwan, the surprising publishing energy in Taiwan is relatively high. Thus, there are two chief problematics of this research. The first one is more general: what are the distinctive logics of the book publishing industry? How does the belief and value of the publishers and other agents influence their commercial operation? How do publishers and other agents in this industry moderate the tension between the goals of culture and commerce? The second one tries to solve an empirical puzzle of publishing industry in Taiwan: why do the publishers publish so much books during the decline of the numbers of reading publics and the period of economic distress? The problem of overproduction and inefficiency of this industry was obvious since the book return rate was more than 40% in recent years. Based on the concepts of the “field” of Pierre Bourdieu, the “publishing chain” of John B. Thompson, and the “circuits of commerce” of Vivianna Zelizer, I construct a conception of “publishing circuits of commerce” as an analyzing framework in my study. The findings suggested that the institutions and logics of the publishing field reinforce the overproduction and the unbalance of supply and demand through the tightly embedded commercial ties. The financial embeddedness through the institutions such as preservation account, the monthly checkout and payment system constitutes a kind of overembededdness, which ossifies the commercial linkages of the production, distribution and sales sectors of the publishing circuits of commerce, and intensifies the inefficiency of the publishing chain. The contributions of this study are as follows. First, as the existed researches about embeddedness and netwok analysis say little about power, my research analyze the power relationship of different agents and organizations; second, I indicate that the effort trying to enhance the efficiency of the distributors and major retail channels does not elevate the efficiency of the whole industry either, but to threaten the survival of other agents in the other sectors. Third, as the great uncertainties of the publishing field, the vital strategy is effectiveness which keeps organizations surviving; as the unpredictability of profit and growth in publishing field, the better strategy is fuzzy logic which try to lower the risk and to be flexible, and the rationalization principle of efficiency would conflict with the logics of effectiveness.
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Chu, Yu-Chang, and 朱玉昌. "A Study on the Supply Chain and Future Development Strategy of Book Publishing Industry in Taiwan." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/79237478267466711742.
Full textAbstract:
碩士國立交通大學
管理學院高階主管管理碩士學程
98
The book publishing industry basically engages in presenting ‘writing’ and ‘graphics’ on ‘paper’ to the readers. Unlike manufacturing or other industries, the book publishing industry has its own unique operation. Studying book-publishing industries in different geographical areas or countries, one can also find slightly different business models under the influence of historical development in each area or country. This study focuses on the real changes happening to the supply chain of Taiwan’s book publishing industry under the dual pressure of severe competition and digital (internet) trend. The study starts with an analysis on the structure of Taiwan’s book publishing industry, followed by a discussion on the crises and challenges the industry is currently facing, i.e. issues such as competition among supply chains, fistfights or struggles among publishing companies, competition and cooperation among distribution channels, and highly influential money flow games. Then a comparison is made on the supply chains of book-publishing industries in five advanced countries, i.e. U.S., U.K., Germany, France and Japan based on the extensive data and experience the author accumulated in the past 20 years. Lastly, the study makes an in-depth analysis on the supply chains of the book-publishing industries in Mainland China, Hong Kong and Taiwan in order to identify a profitable business model for the book publishing industry. The goal of studying the publishing strengths of other countries is to seek and identify winning strategies that can be applied to Taiwan’s publishing industry. This study discovers that the 7R’s of Logistics of the supply chain management theory can help the publishing industry to identify ways of innovation in a prudent and scientific method. With regard to cross-strait cooperation, Taiwan’s publishing industry should capitalize on its strengths such as talents developed over the years, professional expertise and market sensitivity in working with China’s publishers to create more opportunities. Doing so will also expand room for development for Taiwan’s publishers. This research would suggest that Taiwan’s publishers strive to lobby Taiwan government to adopt a protection policy for publishing as France and Germany did. In addition, Taiwan’s publishers should try to adopt flexible copyrights trade strategies and the business model of on-line bookstores, which are currently prevalent in the U.K. and the U.S. The creativity in book editing found in Japan is something Taiwan’s publishers should pattern after. After doing all these, the publishing industry in Taiwan can then have a quantum leap to create a remarkable productivity.
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Ates, Yasemin. "Digital transformation in the book publishing industry : a multiple case study analysis of successful digital transformation strategies." Master's thesis, 2018. http://hdl.handle.net/10400.14/26988.
Full textAbstract:
Although businesses today may change at various speeds and in different depths as a result of digital
transformation, no industry remains unaffected by it. Entailing a transformational process, this digital
revolution enables industries to exploit new business potentials and provide companies with new
competitive advantages over less digitized competitors. This thesis sheds light upon the digital
transformation of the book publishing industry, which finds itself confronted with its traditional
analogue core in a fast-paced digital business environment along with new high customer expectations
and emerging digital competitors.
The paper at hand identifies strategies that are substantially successful in achieving an impactful digital
transformation of book publishers. A multiple case study of five digitally advanced book publishers was
conducted, therefore. The analysis exposed 13 core success strategies and revealed that the most
digitized players in the industry are currently positioned on an understated moderate digitization level.
With regards to the digital maturity level, findings indicate that the main digital deficit lies in building
a digitally savvy workforce, while the most substantial progress towards future digitalisation is aimed
at creating improved customer value.
Taken together, this thesis contributes to the literature on digital transformation by demonstrating that
book publishers need to transform seven organizational dimensions to successfully design their
digitization journey. Substantial managerial impact is achieved by identifying core success strategies
that serve as guidelines for other players in the book publishing industry to successfully manage their
digitisation process.Atualmente, embora as empresas possam mudar a diferentes ritmos e a diferentes níveis em função da transformação digital, nenhuma indústria permanece intacta a estas mudanças. Esta revolução digital permite que as indústrias explorem novas oportunidades de negócio e novas vantagens competitivas. Assim, esta tese tem como foco principal a transformação digital no sector editorial de livros, uma industria tradicional que se encontra confrontada com um ambiente digital acelerado, elevadas expectativas dos consumidores e concorrentes digitais emergentes. O presente estudo identifica estratégias substancialmente bem-sucedidas no que toca a conseguir uma transformação digital impactante das editoras de livros. Para tal, um estudo sobre cinco editoras de livros digitalmente avançadas foi conduzido. A análise indicou 13 principais estratégias de sucesso e revelou que, atualmente, as empresas mais digitalizadas do sector encontram-se posicionadas num nível moderado de digitalização. Relativamente ao nível de maturidade digital, os resultados indicam que o principal défice digital está na criação de uma força de trabalho com experiência digital, enquanto o progresso mais substancial para o futuro da digitalização está na criação de valor para o consumidor final. Deste modo, esta tese contribui para a literatura sobre transformação digital, uma vez que demonstra que as editoras de livros precisam de transformar sete dimensões organizacionais para definir com sucesso o progresso de digitalização. Para além disso, um impacto substancial a nível de gestão é alcançado ao identificar as principais estratégias de sucesso que servem como orientações para empresas do sector editorial de livros gerirem os processos de digitalização.
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Magudulela, Veronica Winile Mirriam. "What is the role of publishing industry in supporting and promoting isiZulu fiction?" Thesis, 2014. http://hdl.handle.net/10539/14990.
Full textAbstract:
Thesis (M.A.)--University of the Witwatersrand, Faculty of Humanities, African Literature, 2014.The purpose of this research project was to investigate the role of the publishing industry in supporting and promoting isiZulu fiction in South Africa. The research first highlighted the contribution made by the missionaries in the 19th century in publishing literature in indigenous languages in general and in isiZulu fiction in particular. This aspect followed by a discussion of the impact of apartheid’s publishing policies on literature in indigenous African languages. This section then followed by the discussion of the strategies and initiatives that have been introduced in order to preserve and promote this literary tradition in the post-apartheid period. This research assessed OUPSA’s book chain process in order to investigate how the book industry contributes to the post-1994 initiatives of promoting creative writing in indigenous languages. It argued that book publishing is not the end of the book provision process, instead marketing and distribution chain, selection of fiction in schools and libraries, lack of experience of librarians, shortage of African languages fiction and financial resources in libraries as well as inconclusiveness of government policies play a huge role in the distribution process of isiZulu fiction which is pivotal to the sustainable existence of a publishing industry. In this research project, different aspects of the book chain process were investigated, such as: publishing and distribution, schools and public libraries, schools and education and literacy level to find out the link between publishing and libraries and schools. It is hoped that the findings of the investigation identified the significant inhibiting factors which may prevent the provision of isiZulu fiction books to libraries and schools that may have been caused by the methods in which books were commissioned, marketing strategies and implementation of the language policy, especially as to how it affects the promotion and rejuvenation of literatures in African languages.
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Schena, Riccardo. "Mondadori, how to survive in the e-book era." Master's thesis, 2014. http://hdl.handle.net/10400.14/18393.
Full textAbstract:
Mondadori is the Italian market leader in the publishing industry, with a history of more than
100 years of experience in the field. The company headquartered in Milan, is the biggest
book and magazine publisher in Italy and the third largest in the consumer magazine category
in France. The book category currently accounts for almost 25% of the annual revenues and
since the year 2010, the company started focusing also on the digital contents for books.
The case study offers an overview of the market from both a global and a local perspective,
with the focus on the Italian situation, where the main topics addressed are the competitive
landscape, the digital growth and the digital piracy. This industry analysis is needed to show
the environment where the company is working and to make understand possible threats and
opportunities, like for example the new regulations on e-books arising through the new
Italian government. The following chapters deal with an overview of the company, with a
specific analysis on the strategic choices in the e-book market in the past, present and future.
The purpose of the case is to provide the reader sufficient information to evaluate the three
strategic alternatives offered and therefore he or she should be able to formulate a complete
reasoning behind each of the three options. The first one is focused on reducing the price on
e-book as a way to engage further the readers and the reader should be able to understand if
such an option could be profitable for Mondadori or not; after that the suggestion is to think
about an innovative way to exploit social media to reach out to new readers and to forecast
future trends, especially in terms of authors. The last option presented, deals with the new
trend of subscription models and the question is whether such a model, which worked
successfully for the music ad film industries, can be valuable for publishing companies.A Mondadori é líder do mercado italiano na indústria editorial, com uma história de mais de 100 anos de experiência no ramo. A empresa, com sede em Milão, é a maior editora de livros e revistas em Itália e a terceira maior no segmento de revistas para o grande público em França. A categoria de livros é atualmente responsável por quase 25% das receitas anuais da empresa e desde o ano 2010, a Mondadori começou a concentrar-se também em conteúdos digitais para livros. O estudo de caso permite uma visão geral do mercado tanto do ponto de vista global como local, com um foco na situação italiana, onde os principais temas abordados são o cenário competitivo, o crescimento digital e a pirataria digital. Esta análise da indústria é necessária para mostrar o ambiente em que a empresa está envolvida e para entender possíveis ameaças e oportunidades, como por exemplo a nova regulamentação sobre e-books que surge através do novo governo italiano. Os capítulos seguintes contêm uma visão geral da empresa, com uma análise específica das escolhas estratégicas no mercado de e-books no passado, presente e futuro. O objectivo do caso é fornecer ao leitor informações suficientes para avaliar as três alternativas estratégicas apresentadas e, portanto, ele ou ela devem ser capazes de formular um raciocínio completo aquando a justificação de cada uma das três opções. A primeira é focada em reduzir o preço dos e-books como forma de envolver ainda mais os leitores e o leitor deve ser capaz de entender se tal opção poderá ser rentável para a Mondadori ou não; posteriormente, a sugestão é que o leitor pense numa forma inovadora de explorar as redes sociais de forma a chegar a novos leitores e prever tendências futuras, especialmente em termos de autores. A última opção apresentada trata da nova tendência de modelos de subscrição e a questão é se tal modelo, que foi bem sucedido nas indústrias de cinema e música, pode representar uma mais valia para editoras.
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Wu, Shih-yi, and 吳適意. "THE STUDY TO INVESTIGATE THE CORRELATION BETWEEN PERSONALITY AND DECISION STYLE OF EDITOR-IN-CHIEF IN THE BOOK PUBLISHING INDUSTRY." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/89733547033461799011.
Full textAbstract:
碩士南華大學
出版學研究所
91
The purpose of this research is to investigate the correlation between personality and decision style of editor-in-chief in the book publishing industry. The population is based on 2002 Taipei publishing industry association members directory. Questionnaires were mailed to 251 editors-in-chief of each publishing firms. A total of 113 respondents returned questionnaires. The results of this study were as follows: 1. Achievement motivation of the male editor-in-chief was higher than the female editor-in-chief’s. 2. Internal locus of control of the male editor-in-chief was higher than the female editor-in-chief’s. 3. Competitiveness of the editor-in-chief aged 41 to 45 was higher than that aged 31 to 35. 4. Internal locus of control of the editor-in-chief with the age over 56 was higher than that aged 36 to 40. 5. Competitiveness of the editor-in-chief who majored in Science or Engineering was higher than whose majored in Business or Management. 6. Risk taking propensity of the editor-in-chief who majored in Literature or Philosophy was higher than whose majored in Business or Management. 7. Achievement motivation of the editor-in-chief with 4 years experience or less in publishing industry was lower than those with 16 to 20 years. 8. Work orientation of the editor-in-chief with 26 years experience or more in publishing industry was higher than those with 11 to 15 years. 9. Mastery of the editor-in-chief with 6 or more kinds of works experience was lower than those with 3 to 5 kinds of works. 10. The editor-in-chief with a master degree background tent to be more behavioral-oriented than those with a vocational school background or lower education background. 11. The editor-in-chief with high achievement motivation tended to use directive style. 12. The editor-in-chief with confidence tended to use directive decision style. 13. The editor-in-chief with internal control had a tendency to use conceptual decision style. 14. The first of the editor-in-chief’s major decision style was analytic; the second was conceptual; the third was behavioral; the last was directive. 15. Analytic and logical ability of the editor-in-chief was better than originality. According to the results, there are three recommendations for the book publishing industry: 1. The demand of decision style of the organization culture should be taken into account when selecting editor-in-chief. 2. The analysis of personality and decision style can help editor-in-chief understand their characteristics, and then integrate their characteristics with management. They can also build up suitable decision style by studying or changing consciously in order to increase the effectiveness of management. 3. The important factors found in this study can help the book publishing industry to train people step by step. 4. Since originality plays an important role in the book publishing industry, the editor-in-chief should consider it when making a decision so as to make up the lack of originality.
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Yeh, Jen-Fong, and 葉人鳳. "The Study of the Characteristics of Core Resources and Business Strategy of the Adoption of Electronic Channel Distribution to the Book Publishing Industry." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/65545827903783878368.
Full textAbstract:
碩士中國文化大學
資訊傳播研究所
92
The purpose of the study is to investigate the characteristics of core resources and business strategies for the book publishing companies that have adopted electronic channel distribution. A survey research is conducted for the study. The construct of the questionnaire is derived from the theoretical framework of Grant’s (1991) resourced-based theory and Porter’s (1980) model of competitive strategy. The questionnaire is sent to the each of every executive from pre-selected 72 book publishing companies that have adopted electronic channel distribution. The response rate is 54%. The statistic techniques, including Frequency distribution, Chi-square, Factor analysis, ANOVA and Cluster analysis, are used to analyze data. The findings of the study are concluded as follow： 1. The most important acquired core resources influencing the book publishing companies to adopt electronic channel distribution are brand name and goodwill, business database, management skill, market share and innovation ability of organization. 2. Those most important acquired core resources are intangible assets. 3. The result indicated that the characteristic of ambiguity among the acquired core resources is significant than others. 4. The determinant among the most important acquired core resources is the brand name and goodwill. 5. The result has shown that there is no significant difference on resources acquisition and business strategies determination among those book publishers who have adopted electronic channel distribution. 6. The result of factor analysis concluded that business strategy dimensions are consisted of business management, brand equity, trading performance, marketing mix, market positioning, Internet services, and channel competition. 7. The result of cluster analysis found three strategic groups with significant differences on business management and internet services strategies among them.
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Chiu, Gheung-Yuan, and 邱祥員. "SMEs transnational investment decisions and assessment on important items of business intelligence - in book publishing industry as an example to the investment of China." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/99731391790750451291.
Full textAbstract:
碩士國防管理學院
後勤管理研究所
96
Documents found by the international book publishing industry is the future development of the important subject . The international strategy towards more high-level managers is the need of careful decision-making. Therefore, the high-level managers need to consider more factors, such as: the host country's cultural, economic and political. Therefore, the senior management of the environment faced by the uncertainty also higher, making foreign investment more difficult. However, if we can master these uncertain factors, you can make overseas investment decision-making success. Enterprises can collect information on foreign investment, we can reduce the decision-making uncertainties, which are foreign investment that is the information business intelligence. For domestic business intelligence remain in the "spying" or "illegally obtained intelligence," the biased thinking and awareness, this paper made it through business intelligence and the importance of accuracy. This study used AHP (AHP), the books of overseas investment to the important business intelligence and the proportion of items. Thereby achieving the following objectives: 1. Explore the book industry to overseas investment decisions of the key elements of the intelligence business, to put books industry to overseas investment in the business of intelligence gathering suggestions. 2. Because of the domestic business intelligence less, do more by this paper introduced and extended to enable business intelligence research more broadly. 3. Book publishing industry now put the plight and discuss the possibility of business intelligence through the collection, found the new direction of future development and space. Analysis of the book publishing industry to overseas investment, the top 10 major business intelligence to the assessment criteria: (1) partners to assess the background, (2) the local political and business relations, (3) the future development of the market potential, (4) to ensure that Intelligence sources of capital, (5) sound financial system, (6) of the internationalization of the local market level, (7) investment restrictions, (8) tax, (9) copyright and IPR attention, (10) for the host country
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Jordan, Stephanie. "Glatte oder gebrochene Preise im Buchhandel?: eine empirische Analyse zu Preisendungen im Buchhandel für die Warengruppen Belletristik und Sachbuch, mit Ausarbeitung von Entscheidungsmatrizen in Bezug auf die künftige Preispolitik." 2021. https://htwk-leipzig.qucosa.de/id/qucosa%3A74957.
Full textAbstract:
Immer mehr Verlage etablieren glatte Preise bei ihren Erzeugnissen, um der Forderung des Buchhandels nach glatten Preisen zu entsprechen. Die vorliegende Arbeit untersucht inwieweit diese Fragestellung aus preispsychologsicher Sicht für die Warengruppen Belletristik und Sachbuch berechtigt ist und welche Produkteigenschaften einen Einfluss auf die Zahlungsbereitschaft haben. Hierfür sind 14 branchenfremde Studien nach dem PICO(C)-Schema auf Adaptionspotenzial überprüft worden. Ergänzend sind aktuelle theoretische Forschungserkenntnisse nach WENGER dargestellt worden. Die aktuellen Preisstrategien für die Warengruppen Belletristik und Sachbuch in den Ausgabeformen: Hardcover, Taschenbuch, E-Book und Hörbuch, werden in einer IST-Analyse dargestellt. Da bis heute keine repräsentativen Daten bzgl. des Preisendung im Buchhandel vorliegen, wurde ein Datenerhebungskonzept erarbeitet. Zunächst wurde eine Choice-Based-Conjoint-Analyse mit einer Stichprobe von N=176 Teilnehmern durchgeführt. Ebenfalls wurde mit einer qualitativen Stichprobe von N=11 eine van-Westerndorp-Befragung durchgeführt. Zentrale Ergebnisse der Arbeit sind, dass überwiegend glatte Preise gegenüber gebrochenen präferiert werden. Die Aussage, dass es zentrale Preisschwellen für die genannten Warengruppen gibt, konnte in dieser Arbeit nicht bestätigt werden. Alle Ergebnisse dieser Arbeit sind stark von individuellen Produkteigenschaften abhängig. Für den Transfer in die Praxis wurden, neben der Definition eines SOLL-Zustands, für beide Warengruppen, Preissimulatoren programmiert. Auf dieser Basis kann künftig ein ganzheitliches Preismanagement in Verlagen und dem Buchhandel etabliert werden.:1. Einleitung und Problemstellung
1.1. Motivation
1.2. Ziele der Arbeit
1.3. Aufbau der Arbeit und Methodik
2. Stand der Forschung zu Preisendungen
2.1. Klassische und verhaltensorientierte Studien zu Preisendungen
2.2. Zusammenfassung und Beurteilung
3. Theoretischer Bezugsrahmen
3.1. Preis- und Konsumentenverhalten
3.2. Preiswürdigkeitsurteil
3.3. Phasen eines Kaufprozesses am Beispiel des SOR-Modells
3.4. Verhaltenspsychologische Theorien der Preisforschung
3.6. Zusammenfassung und Beurteilung
4. Analyse deutscher Buchmarkt
4.1. Abgrenzung und Darstellung Buchhandel und Buchmarkt
4.2. Preispolitik im deutschen Buchhandel
4.3. Vorstellung und Analyse ausgewählter Warengruppen im Buchhandel
4.4. Zusammenfassung und Beurteilung
5. Methodisches Vorgehen
5.1. Vorstellung Preisforschungsmethoden
5.2. Datenerhebungskonzept und Vorüberlegungen
5.3. Zusammenfassung und Beurteilung
6. Erstellung und Durchführung der Studien
6.1. Toolauswahl
6.2. Umfrageerstellung
6.3. Durchführung und Verteilung
6.4. Zusammenfassung und Beurteilung
7. Analyse und Auswertung der Ergebnisse
7.1. Demographische Daten und Rating-Teil
7.2. Auswertung CBC I
7.3. Auswertung CBC II
7.4. Auswertung van-Westerndorp PSM
7.5. Zusammenfassung und Beurteilung
8. Implikationen für die Preis- und Produktpolitik
8.1. Entscheidungsmatrix und Definition SOLL-Zustand
8.2. Zusammenfassung und Beurteilung
9. Fazit und Ausblick
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Li, Wen-Chun, and 黎文君. "The Development and Effect of E-Books: A Case Study of Japanese Publishing Industry." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/w6cc4k.
Full textAbstract:
碩士淡江大學
亞洲研究所碩士班
102
A country can reflect the level of culture from the development and freedom of the publishing industry. Japan had led to a vigorously growth in publishing industry after World War II, and been known to world. However, it began to decline after getting to the top in the mid-1990s. In the 21st century, Japanese publishing industry is becoming more diverse, but still can’t save the downturn of industry. The factors like depopulation, reading habits change, development of technology, etc., are the important factors that may affect the publishing industry. Japan is an advanced country. As one of the most technologically advanced countries of the world, decreasing birth rate is one of the factors that has made impact to the industry. It isn’t discussed here because the decreasing birth rate has force majeure relation with publishing industry. Japanese Publishing Industry can’t resist the social change that occurs in the developing countries. The reading habits change and reading populations decline are associated with the development of technology. Just like the Walkman, games, mobile phones or computers have greatly consumed most of our times. Since widespread use of computers, technology improvement and innovation have affecting the publishing industry. Affecting publishing industry the most is electronic publishing which appeared by the development of computer software. In a wide sense, electronic publishing is to editing books and magazines by computers or technology products, such as tablet reading devices; in a narrow sense, the publishing of the commercial behavior can be called as electronic publishing. In the paper, I will discuss the effect of developing e-books on Japanese publishing industry. First, I will research recent publications, and then discuss the development of e-books. Finally, I will discuss the development and influence of e-books on Japanese publishing industry.