Academic literature on the topic 'Book sponsorship'
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Journal articles on the topic "Book sponsorship"
Löffler, Philipp. "A Twice-Told Tale? Nathaniel Hawthorne, Genre, Sponsorship." Zeitschrift für Anglistik und Amerikanistik 69, no. 1 (March 1, 2021): 25–42. http://dx.doi.org/10.1515/zaa-2020-2027.
Full textLundh, Andreas, and Peter Gøtzsche. "Sponsorship of Medical Textbooks by Drug or Device Companies." Canadian Medical Education Journal 1, no. 1 (March 13, 2010): e10-e17. http://dx.doi.org/10.36834/cmej.36527.
Full textLevin, Ginger. "Book Review: Project Sponsorship: Achieving Management Commitment for Project Success." Project Management Journal 38, no. 1 (March 2007): 126. http://dx.doi.org/10.1177/875697280703800115.
Full textHong, Mi-Kyung, and Lisa A. Bero. "Tobacco industry sponsorship of a book and conflict of interest." Addiction 101, no. 8 (August 2006): 1202–11. http://dx.doi.org/10.1111/j.1360-0443.2007.01382.x.
Full textRose, Kenneth H. "Book Review: Situational Sponsorship of Projects and Programs: An Empirical View." Project Management Journal 39, no. 3 (September 2008): 128. http://dx.doi.org/10.1002/pmj.20075.
Full textBhattacharyya, Rituparna. "Book Review: Watson, B. and Clarke, M. 2014: Child Sponsorship: Exploring Pathways to a Brighter Future." Progress in Development Studies 19, no. 1 (January 2019): 83–84. http://dx.doi.org/10.1177/1464993418799895.
Full textFallah, Soraya, Cklara Moradian, and Wendy Murawski. "Book Review." Journal of School Administration Research and Development 3, no. 1 (June 20, 2018): 81–82. http://dx.doi.org/10.32674/jsard.v3i1.1935.
Full textHydari, Huma. "Book Review: Project Sponsorship: An Essential Guide for those Sponsoring Projects within Their Organizations." Project Management Journal 43, no. 1 (February 2012): 93. http://dx.doi.org/10.1002/pmj.20287.
Full textCárdenas, Anthony J. "A Medieval Spanish Version of the Book of Moamin: Observations on Date and Sponsorship." Manuscripta 31, no. 3 (November 1987): 166–80. http://dx.doi.org/10.1484/j.mss.3.1245.
Full textJacobsohn, Gary Jeffrey. "Reforming Parliamentary Committees: Israel in Comparative Perspective. By Reuvan Y. Hazan. Columbus: Ohio State University Press, 2001. 216p. $50.00." American Political Science Review 96, no. 4 (December 2002): 853–54. http://dx.doi.org/10.1017/s0003055402760462.
Full textDissertations / Theses on the topic "Book sponsorship"
Kühnemann, Bärbel. "Buchpaten gesucht!" Saechsische Landesbibliothek- Staats- und Universitaetsbibliothek Dresden, 2007. http://nbn-resolving.de/urn:nbn:de:swb:14-1191938416394-43430.
Full textBürger, Thomas, and Bärbel Kühnemann. "Bücher suchen Paten." Saechsische Landesbibliothek- Staats- und Universitaetsbibliothek Dresden, 2008. http://nbn-resolving.de/urn:nbn:de:bsz:14-ds-1212396612202-55537.
Full textSchumann, Sabine. "Aktion Buchpaten gesucht." Saechsische Landesbibliothek- Staats- und Universitaetsbibliothek Dresden, 2009. http://nbn-resolving.de/urn:nbn:de:bsz:14-qucosa-25686.
Full textMartins, Maria Cristina Marreiros Cabaço. "Influência dos patrocínios de eventos na intenção de compra: o caso da Super Bock nos festivais de música." Master's thesis, Escola Superior de Hotelaria e Turismo do Estoril, 2013. http://hdl.handle.net/10400.26/6296.
Full textToday we observe the increasing use of event sponsorships as a company communication tool. In an integrated marketing communication network, sponsorships emerge as a strategic tool that can help achieve the goals and objectives planned, combining with other tools for the creation of an effective and complete communication strategy. The evaluation of the influence of sponsorship has been a key issue for sponsors and organizations, as its effects on consumers are, in most cases, very difficult to assess because of the complexity and multiplicity of variables that constitute it. An investigation was developed through the study of Super Bock sponsorship in music festivals, which studied the influence of event sponsorships on purchase intention. It adapted the model of Jae, Y. et al. (2008) which is based on the construction of relationships and correlations between key variables of sponsorship effectiveness- involvement, perception, image and purchase intention. The results of the statistical tests indicated the key variable was image. More specifically, the better the image that Super Bock had as a sponsor, the greater the intent to purchase its beer. However, through the case study, we realized the complexity of the effectiveness of event sponsorships, and the need for balance between all key variables to communicate effectively with the target audience and promote consumer desire.
Pinto, Francisco Mira Costa. "Análise do impacto dos patrocínios nas percepções em relação à marca : o caso Super Bock." Master's thesis, Instituto Superior de Economia e Gestão, 2011. http://hdl.handle.net/10400.5/10289.
Full textO Marketing é cada vez mais importante nas empresas, no seu orçamento e nos seus activos. O valor da Marca é muito importante para as empresas e através dos Patrocínios pode existir uma alavancagem da Marca. Esta investigação investiga a forma como os patrocínios contribuem para as percepções que são criadas pelo consumidor em relação à Marca. Analisou-se a transferência de imagem entre os clubes de futebol e a marca Super Bock, bem como a percepção da congruência e as associações que são feitas à marca. A metodologia utilizada nesta investigação foi uma metodologia quantitativa, com o recurso a uma amostra não probabilística, em que se recolheu um total de 150 questionários entre os dias 15 Julho e 4 de Agosto, através da Internet. Os resultados obtidos demonstraram que existe transferência de imagem e, em geral, os patrocínios têm um efeito positivo na imagem da marca. Apesar de se terem verificado em alguns grupos a ligação entre a marca e o clube patrocinado, esta é percepcionada como muito positiva existindo um trabalho a fazer nestes grupos.
Marketing is increasingly important in business in its budget and its assets. The value of the brand is very important to businesses through sponsorships and leverages the brand there. This investigation focuses on how the sponsorships contribute to perceptions that are created by you in relation to the mark. Also explore the image transfer between football clubs and the brand Super Bock, the perception of congruence and associations that are made to the brand. The methodology used for the study was a quantitative methodology with the use of a non-probability technique, which collected a total of 150 questionnaires from 15 July to 4 August through the Internet. The results show that there are image transfer between the team and the sponsor. In general sponsorship has been a positive effect on brand image. Although in some groups this relationship between the team and the sponsor isn't seen as positive thing, and here there are work to be done.
Gonçalves, João Paulo Mendes. "Avaliação da perceção da marca enquanto patrocinador no desporto : o estudo de caso da Super Bock." Master's thesis, 2016. http://hdl.handle.net/10400.5/13183.
Full textBrand Perception Evaluation as Sports Sponsor is about the portuguese beer brand Super Bock case study. According to Keller (2003) sponsorship is a way to show the product that is promoted, associated to other organizations in order to get brand awareness. Sponsorship image response is bigger if there is a relevant link between sponsor and sponsored organization, measured by personal linking, category and attitude towards sponsor (Speed & Thompson, 2000). Super Bock is seeking promotion through association with two big portuguese football clubs: Futebol Clube do Porto e Sporting Clube de Portugal. The objective of this current study is an analysis and evaluation of the brand positioning and perception outputed from the association with the referred clubs, made from inside the sponsor organization and by club’s fans enquiries. Case study is the metodology used (Yin, 2011). To evaluate brand perception, a survey was done (Speed & Thompson, 2000) to the fans of the sponsored clubs and an interview with the marketing brand department personnel. The questionnaire was available during one month on the internet and the sample is composed by an hundred individuals (n=100). The data collection was processed by the IBM Statistical Package for Social Sciences program (version 24). Personal linking to sports organization is an associated positive response to sponsorship, as well as sincerity of the sponsor and the perception of the event sponsored. These are the principal conslusions of this study. In this specific case fans get engaged with the brand because of the sponsorship. However, there are no evidence of a link between the sponsorship association and sponsor’s sales, which refuses Speed and Thompson (2000) thesis. Finally, the Super Bock sponsorship association with these clubs are mostly effective.
Books on the topic "Book sponsorship"
Carry this message: A guide for Big book sponsorship. Little Rock, AK: August House, 2002.
Find full textGraphic encounters: Comics and the sponsorship of multimodal literacy. New York: Bloomsbury Academic, 2013.
Find full textPublications, UMI, ed. The Richard Petty/STP 25th anniversary book. Charlotte, N.C: UMI Publications, 1996.
Find full textKaell, Hillary. Christian Globalism at Home. Princeton University Press, 2020. http://dx.doi.org/10.23943/princeton/9780691201467.001.0001.
Full textMaties, Martin, ed. eSport-Recht – Politik, Praxis und Wissenschaft im Dialog. Nomos Verlagsgesellschaft mbH & Co. KG, 2020. http://dx.doi.org/10.5771/9783748901907.
Full textKaraca, Banu. The National Frame. Fordham University Press, 2021. http://dx.doi.org/10.5422/fordham/9780823290208.001.0001.
Full textRogers, Asha. State Sponsored Literature. Oxford University Press, 2020. http://dx.doi.org/10.1093/oso/9780198857761.001.0001.
Full textBook chapters on the topic "Book sponsorship"
Vassiliadis, Chris Α., Iason George Skoulas, and Sofia K. Gkarane. "Small-Scale Sports Event Sponsorship." In Advances in Business Strategy and Competitive Advantage, 192–216. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-4757-1.ch010.
Full textKaell, Hillary. "Introduction." In Christian Globalism at Home, 1–19. Princeton University Press, 2020. http://dx.doi.org/10.23943/princeton/9780691201467.003.0001.
Full textNeCamp, Samantha. "Introduction." In Literacy in the Mountains, 1–12. University Press of Kentucky, 2020. http://dx.doi.org/10.5810/kentucky/9780813178851.003.0001.
Full textLin, Jenny. "From Shanghai to New York by way of conclusion." In Above Sea, 147–53. Manchester University Press, 2019. http://dx.doi.org/10.7228/manchester/9781526132604.003.0006.
Full textOrenstein, Mitchell A. "Introduction." In The Lands in Between, 1–7. Oxford University Press, 2019. http://dx.doi.org/10.1093/oso/9780190936143.003.0001.
Full textGodoy Nascimento, Thiago. "A participação do setor privado e a importância das alianças multissetoriais para o desenvolvimento da ENEF." In Estratégia nacional de educação financeira (ENEF): em busca de um Brasil melhor. Riemma Editora, 2021. http://dx.doi.org/10.52343/riemmaeditora.978-65-00-11588-8.3.
Full textGodoy Nascimento, Thiago. "The participation of the private sector and the importance of multi-sector alliances for the development of the ENEF." In NATIONAL STRATEGY FOR FINANCIAL EDUCATION (ENEF): Working towards a better Brazil. Riemma Editora, 2021. http://dx.doi.org/10.52343/riemmaeditora.978-65-00-16995-9.3.
Full textGodoy Nascimento, Thiago. "La participación del sector privado y la importancia de las alianzas multisectoriales para el desarrollo de la ENEF." In ESTRATEGIA NACIONAL DE EDUCACIÓN FINANCIERA (ENEF) En búsqueda de un Brasil mejor, 60–77. Riemma Editora, 2021. http://dx.doi.org/10.52343/riemmaeditora.978-65-00-16994-2.3.
Full textSale, Tony. "The Colossus Rebuild." In Colossus. Oxford University Press, 2006. http://dx.doi.org/10.1093/oso/9780192840554.003.0020.
Full textFagan, Brian. "Greece Bespoiled." In From Stonehenge to Samarkand. Oxford University Press, 2006. http://dx.doi.org/10.1093/oso/9780195160918.003.0007.
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