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Wessely, Birgit. "Management von Born Global Firms : Initialkräfte, Erfolgsfaktoren, Managementinstrumente /." Mering ; München : Hampp, 2010. http://deposit.d-nb.de/cgi-bin/dokserv?id=3380663&prov=M&dokv̲ar=1&doke̲xt=htm.
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Wessely, Birgit. "Management von Born Global Firms Initialkräfte - Erfolgsfaktoren - Managementinstrumente." München Mering Hampp, 2008. http://d-nb.info/998449350/04.
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Orrebrant, Richard, and Oscar Meivert. "The Networking Born Globals : An Exploratory Study of how Swedish Born Global Software Firms use Networks when Internationalizing." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30284.
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Purpose – The purpose of this thesis was to investigate how networking is influenced by the choice of internationalization strategy of software firms with a born global mindset. To achieve this purpose, the following research questions were answered: How applicable is previous research on traditional internationalization strategies to born global software firms? How does networking vary between the different choices of internationalization strategy for born global software firms? Method – The research philosophy of this thesis was interpretivistic, supported by an abductive qualitative multi-method approach of exploratory character. Additionally, the data collection methods were literature studies, interviews and documentation conducted from six case companies. The collected data form the base of the developed networking and internationalization model which serves to support the general understanding of how born global software firms can internationalize and use networks to benefit their operations. Findings – By forming clusters and looking into how networking varies between the different choices of internationalization strategy, several types of internationalization strategies of born global software firms were identified, these being referred to as Nascent Global, Cautiously Global, Regionally Global and Instantly Global. Additionally, the results show that it is the choice of internationalization strategy that influences the choice of the networking activity. Nascent Global firms are firms who has not yet launched their service or decided upon internationalization strategy, they mostly network in order to strategize and plan; Cautiously Global firms operates nationally or have recently internationalized into another country, for them the networking focus lies on the process of learning to minimize the risk of mistakes or failure; Regionally Global firms are internationalizing incrementally with a regional focus and networking to access sources of knowledge; Instantly Global firms are those who are global right from inception where the focus is targeted at growth opportunities. Moreover, the findings show that Instantly Global firms are the ones that truly contradict traditional theory on internationalization strategies. Research limitations – The first limitation of this study is that we have solely focused on networking from the firm’s perspective and have not gone into the actual external network of each firm. Additionally, it would be appropriate to include a larger amount of case companies, in order to increase the level of generalizability. Nevertheless, due to limitations concerning the scale of work and time-constraints, six case companies were included. Further research – If practitioners would conduct a similar investigation of born global software firms, it would be interesting to conduct a quantitative study, analyzing potential linkages between the use of networks and internationalization. Also, since this study was cross-sectional, opportunities exist of conducting a longitudinal study, looking into how born global software firms change over time.
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Ferreira, Diana Filipa Gomes. "The born global phenomenon: the Portuguese case." Master's thesis, NSBE - UNL, 2012. http://hdl.handle.net/10362/9519.
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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics<br>The growing significance of companies that conduct international business at or near their funding has been critically challenging previous incremental models of international expansion. This thesis aims to cross-compare, by means of a multiple-case study, eight Portuguese start-ups among themselves and with the theoretical concept of born global firms versus traditional ones. This work project finds that: (1) active entrepreneurs with global vision from inception are essential for the implementation of international strategies; (2) only formal network plays a key role for successful internationalization and (3) inimitable sources of value creation, niche-focused strategies and unique intangible assets are also crucial.
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Strömberg, Michaela, and Judith Bindala. "Born gobal firms in Northern Sweden A perspective of founder/top manager's characteristics and entrepreneurial orientation : A perspective of founder/top manager's characteristics and entrepreneurial orientation." Thesis, Umeå universitet, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-57122.
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In previous research, it is stated that founders/top managers have an impact on the born global firms, meaning firms that become international directly from start or short time after establishment. The purpose of our thesis is to understand how the characteristics of founders/top managers and entrepreneurial orientation have an impact on the born global firm’s innovation and outcome. Based on foundations in earlier studies we identified a research gap that this thesis aims to fill. This thesis will contribute to the importance of a better understanding of how entrepreneurial orientation affects a born global firm’s innovation and outcome. Therefore, we outline the following research question; “How have the characteristics of the founder/top manager and entrepreneurial orientation an impact on the born global firm’s innovation and outcome?” In order to answer this question we review previous literature and construct a conceptual framework suitable for our study. When it comes to methodology, we apply an abductive approach, meaning that we start with a deductive approach and create a conceptual framework. Then along the way we move more towards an inductive approach since we want to develop existing theories and address theory implications for further studies. We use a qualitative research design and in-depth multiple case studies in order to get a deeper understanding of our research topic. Our empirical findings consist of three interviews with founders/top managers from three different born global firms in Umeå and Skellefteå. From these interviews, we conclude that all the three founders/top managers have an impact on the born global firm’s innovation and outcome. Consequently, we managed to perceive a link between the age of the firm and the level of entrepreneurial orientation. The implication was that the characteristics of the founder/top manager had a bigger impact on the youngest firm. The two other firms had more of a firm level behavior in terms of entrepreneurial orientation as they have been in operations for many years and have been established by two founders, unlike the younger firm. We could also find that number of founders, relations, brand image/position, and networking should be taken into consideration when it comes to characteristics of the founder/top manager and entrepreneurial orientation. The research gap we discovered within entrepreneurial orientation is complex and cannot be fully met by this thesis. As such, we recommend further research into this area. We suggest including employees from different departments within the born global firms when investigating the level of entrepreneurial orientation and how it affects innovation and outcome.<br>Centre for Inter-organizational Innovation Research
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Torres, Ortega Rosalina. "From market orientation to orientation towards international marjets (OIM) of born global firms: evaluating the impact of OIM on born global firms' performance." Doctoral thesis, Universitat Autònoma de Barcelona, 2016. http://hdl.handle.net/10803/371464.
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No obstante la amplia cantidad de investigaciones dedicadas a la “orientación del mercado”, en las organizaciones empresariales, las referencias de este concepto han sido muy limitadas—específicamente en el contexto de las empresas de rápida internacionalización, como las denominadas Born Globals (BG)— a partir de términos operacionales y de conceptualización. Dicho lo anterior, la presente tesis tiene como objetivo investigar el concepto de orientación al mercado para el tipo específico de las empresas BG. La tesis se enmarca en tres estudios realizados.
En primer lugar, realizamos un estudio exploratorio a través de entrevistas de profundidad con cinco empresas españolas provenientes de múltiples sectores y que, además, tenían actividades internacionales. Los datos fueron analizados con la técnica de Casos Cruzados. Los resultados sugieren que la orientación al mercado debería ser desarrollada dentro del concepto propuesto: orientación hacia los mercados internacionales (OMI) en las empresas BG. Este estudio también proporciona los componentes para la medición de la citada orientación, en este tipo de empresas.
En segundo lugar, al utilizar las muestras de empresas BG, de países nórdicos y de España, hemos evaluado la dimensionalidad de OMI, con la cantidad óptima de ítems para la escala, (con la excepción del constructo de redes); también analizamos la invariabilidad de los constructos a través de la muestra de múltiples países. Los resultados mostraron el soporte para la conceptualización de OMI como un constructo multidimensional compuesto por la orientación a clientes, la orientación a la competencia, la coordinación interfuncional y, por último, la capacidad de innovación y tecnológica. La invariabilidad de la medida fue evaluada con el análisis factorial confirmatorio multigrupo. Los factores mencionados anteriormente tienen una dimensionalidad y estructura factorial similar entre los países.
Finalmente, en el tercer estudio, examinamos cómo el concepto extendido de la orientación al mercado para las empresas BG —que hemos llamado OMI— afecta el rendimiento de la empresa, medido a partir del rendimiento al cliente y el rendimiento financiero, en el contexto de las empresas BG, asimismo si este efecto varía entre los países. Los resultados muestran cómo los componentes de OMI tienen un efecto positivo y significativo en el rendimiento de las empresas BG en ambos contextos (empresas nórdicas y españolas) a través del rendimiento al cliente y financiero.
Con base en los resultados de la investigación, la principal contribución teórica de la tesis es la propuesta de cómo la orientación al mercado debe de ser conceptualizada para las empresas BG. Nuestros hallazgos proveen evidencia de la necesidad de incorporar componentes relacionados al ambiente internacional para este tipo de empresas con el concepto propuesto de OMI. Desde una perspectiva para negocios, esta tesis proporciona una herramienta válida y fiable para medir la orientación hacia los mercados internacionales para estas empresas. Por lo tanto, los gerentes de empresas BG podrían adoptar esta escala para una mejor comprensión de la realidad en los mercados internacionales y para desarrollar una estrategia efectiva que permita atraer y retener a los clientes en los diferentes mercados en el extranjero.<br>Although there is a considerable amount of research on market orientation, research on this concept in the context of born global firms is still lacking a precise definition and full operationalization. This research aims to investigate how the market orientation (MO) concept could be understood for a specific type of firm: the born global firm. The thesis is framed around three studies.
First, an exploratory study that was developed by performing qualitative interviews in a sample of five Spanish firms from different sectors which had international activity. The data were analyzed using cross-case analysis. The results suggests that the market orientation concept should be developed into the concept of orientation towards international markets (OIM) for born global firms. It also provides the components for measuring this orientation in this type of firm.
Second, using samples of born global firms from the Nordic countries and Spain, we assess the dimensionality of OIM by considering the optimal number of scale items, with the exception of the network construct, and assess the measurement invariance of the construct across the samples. The results support the conceptualization of OIM as a multidimensional construct, using customer orientation, competitor orientation, interfunctional coordination, and innovativeness and technological capability. Measurement invariance was assessed using multi-group confirmatory factor analysis. The factors outlined above have a similar dimensionality and factor structure across countries.
Finally the third study, examines how the extended concept of market orientation for born global firms that we have called OIM affects business performance, as measured by customer performance and financial performance, in the context of born global firms, and whether this effect varies between countries. The results show that the OIM components have a positive and significant effect on business performance in born global firms in both contexts (Nordic and Spanish companies) through customer and financial performance.
Based on these research findings, the thesis’s main theoretical contribution is the suggestion of how MO should be conceptualized for BG firms. Our findings provide evidence that it is necessary to incorporate components that relate to the international scope of this type of firm, with the concept of OIM. From a business practice perspective, this dissertation suggested that the scale we have developed can provide a reliable and valid analytical tool for assessing the orientation towards international markets of these firms. Thus born global managers may adopt the scale for a better understanding of the reality of foreign markets and to develop effective strategies to attract and retain customers in different markets overseas.
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Kjellstrand, Johan, and Ouf Samar. "Brand Building in Born Global Firms : The role of digitalization in brand building in young B2B Born Global companies internationalization." Thesis, Umeå universitet, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-136462.
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Purpose: The purpose of this thesis is to create a deeper understanding of the impact of digitalization on branding and brand building in the internationalization of B2B Born Global SMEs. Design/methodology: The methods used were a mixed qualitative methodology including both interviews and open-ended surveys. With an explorative and descriptive purpose, this study aimed to deliver depth and specific knowledge. The sample companies were young SME, B2B companies in northern Sweden that either was, or are likely to become Born Global companies in the near future. Findings: All companies saw networking as important in their early steps of internationalization rather than using digital channels. However, as they developed their business some of them changed this network strategy towards digital or co-branding strategies. All Born Global companies use digital channels to promote their brand to some extent. Resource scarcity and trust are two common issues for Born Global companies, which both can be overcome by using, networks, co-branding and digital channels. Research implications and limitations: The two main contributors to B2B Born Global internationalization are networks and digital channels, preferably combined, or in a combination with co-branding. Digitalization improves the Born Globals brand building and internationalization by providing an opportunity to overcome the scarcity of resources. Since this is a qualitative study, it is based on a limited number of Born Global start-ups, which makes it hard to suggest large generalizations of the findings and the analysis. Practical implications: Practitioners that are starting a B2B company with an aim to go global in short time period should consider both brand building and how they use digital channels at an early stage. A conceptual model is created, emphasizing on important aspects of four stages in brand building in B2B Born Globals. Originality: To our knowledge the first study focusing on the role of digitalization in Born Global branding and brand building. Moreover the study contributes to brand building literature regarding SMEs and B2B companies.
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Karra, Neri. "An analysis of factors explaining accelerated internationalization processes in born-global firms." Thesis, University of Cambridge, 2005. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.615204.
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Kurniadi, Muhammad Ardi, and Hamid Mohamed. "Green and Global: Internationalization of eco-innovated Born Global firms : Case Study of biocomposite plastic industry." Thesis, Uppsala universitet, Industriell teknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-446822.
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Sustainability and eco-innovation trends in business are increasingly diffused globally. The quest for sustainable materials to overcome the alarming global tendency of plastic ubiquity is one of the main reasons for such trends. It draws the attention of international actors in the business ranging from a big incumbent multinational company to a small but international firm. The phenomenon of a small firm that quickly becomes global is pervasive and contributes crucially to the global economy. Due to the born global (BG) novelty, internationalization in BG firms has been elaborated primarily in a general context, excluding the firms and industry-particular characteristics. The study aims to understand the internationalization process of a BG firm equipped with an eco-innovation context at the early stage in the biocomposite industry, using an effectual approach as conceptual lenses. The conceptual lens creates interplay among the combined international business area, international entrepreneurship, and emerging eco-innovation field through the embedded effectuation principles. The study embraces an inductive case study approach which involves 12 participants from international actors and members of BG firms in semi-structured interviews. Furthermore, the industrial context of the study revolves around the biocomposite industry and its network to view eco-innovation nuance. The research found that Eco-innovation technology competence becomes the available means to internationalize for BG firm. Moreover, it is concluded that the effectuation theory is reliable both to be used by researchers in analyzing the phenomenon and dominantly used by the entrepreneur in internationalizing their business in uncertain time such as the early stage of internationalization. BG firm utilizes the contingencies through a learning process iteratively but at a quick pace due to their alliance with the network, but the business form is more effectually transformed instead of incrementally changing and well-planned. The use of a formal causation approach was present yet limited during the process. The findings of this study add to the existing literature of internationalization by incorporating eco-innovation, as well as bridging the gap between eco-innovation, international business, and entrepreneurship literature.
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Nafula, Ritah, and Zubiran Natalia Suarez. "Born Global firms from emerging economies: Investigating their success factors in international markets." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-19095.
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Over the last two decades, the Born Global phenomenon has grown into a fascinating field of internationalization studies. Several perspectives have been studied to enrich this rather new area of business research, however little has been studied in context of the types of economies from where these firms emerge. More especially, insufficient amounts of literature cover the Born Global phenomenon from the emerging market context. Therefore, the purpose of this thesis is to gain a deeper understanding of this phenomenon from the emerging market context by investigating the factors that influence these born global firms to succeed in their international markets. We conducted a case study of two companies one from Mexico and another from Ghana. We adopted a qualitative approach for the literature review, data collection and analysis during the course of the study. We also utilized theoretical concepts to build a conceptualized framework to guide our study. Both primary and secondary data sources were used in this research. Our study revealed five main factors that influence born global firms from emerging economies to succeed in the international scene. These factors are both internal and external and are as follows; strategic management of the firm, networks, product differentiation, technology and markets. We found that the significance of each of the factors’ influence on the companies was specific to type of industry and product/service offering.
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Auris, Mendieta Miluska Vanesa, Eizaguirre Maria Claudia Baldeón, and Laos Verónica Isabel Madrid. "Modos de ingreso de las Born Global Firms peruanas en el mercado internacional." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2017. http://hdl.handle.net/10757/621557.
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El presente Trabajo de Suficiencia Profesional (TSP) busca identificar los modos de ingreso al mercado internacional utilizados por las Born Global Firms (BGF) peruanas dentro del sector agroindustrial y agropecuario, así como analizar los factores que han contribuido y dificultado su internacionalización. Por este motivo, se identificaron 50 empresas que lograron cumplir con los parámetros establecidos, de igual modo se entrevistaron a 4 emprendedores y 3 especialistas en el tema.
Lo que se pretende es conocer y estudiar, en primera instancia, el crecimiento de las BGF peruanas en el sector mencionado y su comportamiento respecto a las ventas, el mercado destino común entre ellas, el tipo de productos ofertados y la sostenibilidad en el tiempo. Asimismo, con respecto a las entrevistas, se busca encontrar las características de los fundadores, los factores internos y externos a los que están expuestos y los factores de éxito que han hecho posible su existencia en el mercado mundial, así como también su sostenibilidad. Finalmente, se entrevistó a especialistas de comercio exterior con la finalidad de obtener una visión más generalizada de cómo ha evolucionado la aparición de este tipo de empresas en la economía peruana y cuáles son los programas que ofrece el gobierno para acelerar la existencia de las mismas en un mercado libre de competencia.
Este trabajo consta de cinco capítulos, el primer capítulo se basa en la presentación de teorías que respaldan la existencia, las características y el comportamiento de las Born Global Firms, así como también los modos de ingreso más usados por este tipo de empresas. En el segundo capítulo, se expone la metodología para determinar las limitaciones impuestas en el desarrollo de la investigación. El tercer capítulo se presenta el desarrollo en donde explica la dinámica de los negocios internacionales por las Born Global Firms peruanas dentro del sector agroindustrial y agropecuario. Seguido de ello, se realiza un análisis general sobre los datos recopilados y, por último, se exponen las conclusiones y recomendaciones del tema en estudio.<br>The present Work of Professional Sufficiency (WPS) seeks to identify the modes of entry into the international market used by the Peruvian Born Global Firms (BGF) within the agroindustrial and agricultural sector, as well as to analyze the factors that have contributed and made it difficult to internationalize. For this reason, 50 companies were identified that were able to meet the established parameters, also 4 entrepreneurs and 3 specialists were interviewed. The aim of this work is to know and study, in the first instance, the growth of Peruvian BGF in the sector mentioned and its behavior regarding sales, the common destination market among them, the type of products offered and sustainability over time. Also, regarding the interviews, the aim is to gather characteristics of the founders, internal and external factors to which they are exposed and the factors of success that have made possible their existence in the world market, as well as their sustainability. Finally, foreign trade specialists were interviewed in order to obtain a more general view of how the emergence of this type of companies in the Peruvian economy has evolved and what programs the government offers to accelerate their existence in a free market of competition.
This work consists of five chapters, the first chapter is based on the presentation of theories that support the existence, characteristics and behavior of Born Global Firms as well as the most used modes entry by this type of companies. In the second chapter, the methodology to determine the limitations imposed in the development of research is presented. The third chapter presents the development that explains the dynamics of international business by the Born Global Firms in the Peruvian agroindustrial and agricultural sector. Following this, a general analysis is performed on the data collected, and finally, the conclusions and recommendations of the subject under study are presented.
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Gedo, Tamir. "A behavioral economics approach to internationalization of born global firms : an exploratory investigation." Thesis, University of Manchester, 2012. https://www.research.manchester.ac.uk/portal/en/theses/a-behavioral-economics-approach-to-internationalization-of-born-global-firms-an-exploratory-investigation(045b6f0a-62b5-4fd5-8381-8e755a79eaef).html.
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The main aim of this research is to develop a conceptual model that describes the way managers make decisions about internationalizing. It also tries to explain under what conditions managers will be risk-seekers and under what conditions they will be risk-averse, and as a result which groups of strategies and tools they will choose to use when internationalizing. This investigation focuses on the field of behavioural economics in opposition to leading paradigms in the IB field that concentrate on the neoclassical economic theory. This research uses an interdisciplinary approach that combines the behavioural economics approach and theories drawn from the field of entrepreneurship, IB, market relations, industrial organization, RBV and institutional theory, in order to develop a comprehensive theoretical framework that can explain from the senior manager's perspective when and why s/he chooses certain variables and not others. The findings link the manager's perception of his position vis-à-vis his industry reference point (IRP are defined as any variable that highlights a particular objective, seems capable of establishing a reference point, and as a result, creates a framework for organizational/individual decision making) and his decision making in the area of risk management, learning, and product adaption and development. The findings indicate that managers below their IRP display innovation when developing new marketing/distribution channels, and share their knowledge with partners. Nevertheless, they demonstrate low awareness of risk management. In contrast, managers above their IRP focus on the organization's existing technology and marketing and distribution channels and avoid adjusting their products to the market needs and sharing knowledge with distributors. On the other hand, they adopt an active risk management strategy.Additionally we link between the manager's perceptions of his position vis-à-vis his IRP and his choice of entry mode strategy. The findings indicate that a number of differences exist between managers below their IRP and managers above their IRP. Managers below their IRP use positioning strategies but use TCA or institutional strategies very little. In contrast, managers above their IRP use TCA or institutional strategies but will hardly use positioning strategies at all. The two types of managers use network strategy and RBV, but each group uses different factors within the theories. The research makes a number of important contributions to study of the IB sphere, particularly to the fields of research relating to the internationalization of BG companies, which is a relatively new field of knowledge. Today there is no comprehensive theoretical framework explaining the way BG companies internationalize and the reasons they choose one strategy or tool over another when entering foreign markets. The present research attempts to establish a conceptual model that describes the way managers make internationalization decisions. It does so by importing a new discipline from the field of behavioural economics into the IB field, which is deeply wedded to the tradition of neo-classical economics and integrates it with existing strategies in the field to create a conceptual model that mediates between traditional IB research and the BG research stream.
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Do, Amaral Eduardo, and Kevin Walther. "An explorative study on small-sized game development firms from a born global perspective." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-324883.
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The existing literature provides a variety of drivers enabling rapid internationalization of born global firms. This explorative study with its inductive approach attempts to analyze to what extent born global theory can be used to understand internationalization in the context of small-sized game development firms. Five interviews of a qualitative nature are used to collect data from founders of firms in this under-researched context. The data collection process is based on an operationalization of concepts based on the three categories of founder, organizational and macro-environmental drivers. The findings show that the firms can be aligned to three different stages of their business development, from subcontracting, to game development, to self-publishing. Subcontractors are not born global, but game developers must develop games with global market potential. These firms are pushed to be international by the heavily globalized nature of their industry and digital nature of both the products and the distribution platforms. Founder and organizational factors do not drive the born global approach as much as the environment, but still play a role in explaining the business of these firms. Overall, the findings of this thesis may provide a guiding point for further research in this specific context of firms acting in an industry with immediate internationalization.
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Shilykovskaya, Ekaterina, and Mohammed Bader. "Entrepreneurs and the internationalization of a born global firm : The role of the entrepreneur in the early and rapid internationalization of born globals: the case of Swedish companies." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-54133.
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Background and Problem: The number of companies aiming at operating in the international markets right after their inception is at constant growth. According to Knight and Cavusgil (2004), these firms, which are quite often small and technology-oriented, have the tendency to adopt a global market vision from the initial stage of company’s establishment. The vast and rapid technological change is one crucial reason behind the spread of the born global phenomenon. Born globals can reach out much earlier and faster to the international market than traditional firms. The phenomenon has been studied earlier, however with a focus on the firm-level drivers of early and rapid internationalization without giving enough importance to the role of the entrepreneur. Purpose: The main purpose of this study is to understand the early and rapid internationalization process of born global firms based on the characteristics and the behavior of the entrepreneur managing the firm. In addition, the research team will contribute to the existing born global literature by applying existing models from the International Business and International Entrepreneurship disciplines. Methodology: In order to answer the research question presented in this thesis, a qualitative research approach was chosen. The research team included 5 Swedish born global Internet–based companies, namely Klarna, Sqore, the Local, Asket and 46elks. Analysis and conclusion: Our findings concluded that the entrepreneurs of born global firms play a significant role in the early and rapid internationalization of the firm. The entrepreneurs tend to subconsciously use effectuation logic at the early stages of the firm establishment by possessing traits of an entrepreneur such as innovativeness, proactivity and risk-taking behavior. Furthermore the educational background and prior work experience were found to be of equal importance, however international experience and entrepreneurial background were observed to be of an utmost importance. Social and business networks were also noticed to play a significant role in the early stages of a firm. Finally, it was spotted that the entrepreneurs tend to change their effectuation logic to a causation one at later stages of firm development including its expansion to international markets.
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Nordin, Josefin, and Hanna Ranby. "Affärsmodellsinnovation utifrån ett internationaliseringsperspektiv : En explorativ studie av en digital Born Global." Thesis, Linköpings universitet, Industriell ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-170766.
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En digital Born Global expanderar tidigt efter sitt grundande till nya internationella marknader, trots att en begränsning i erfarenhet och resurser finns i verksamheten. I en internationaliseringskontext varierar marknadsförutsättningarna sett till vilka externa hot eller möjligheter som ställer krav på lokal anpassning av verksamheten och affärsmodellen. Samtidigt agerar digitala Born Globals ofta i intensiva konkurrenslandskap, vilket ställer ytterligare krav på differentiering och utveckling. Affärsmodellsinnovation har möjlighet att bidra med ett resurseffektivt sätt att skapa hållbara konkurrensfördelar för en digital Born Global. Trots det finns ett begränsat antal studier som undersöker hur affärsmodellsinnovation sker inom de kontextuella förutsättningar som en digital Born Global möter i sin internationalisering. Den här studien syftar därför till att undersöka hur förutsättningarna för en digital Born Global i dess internationalisering påverkar dess affärsmodellsinnovation. Studien innefattar en litteraturstudie och en kvalitativ enfallsstudie. I litteraturstudien identifierades ett kunskapsgap mellan teori kring vilka förutsättningar en Born Global möter i sin internationalisering och hur affärsmodellsinnovation utformas inom denna kontext. Empiriska data erhölls från elva semistrukturerade intervjuer med personer som varit involverade i marknadsexpansioner på studiens valda fallföretag. Då empiriska data behandlat aktörer eller händelser utanför fallföretaget har triangulering av data skett med hjälp av externa källor. Studiens resultat visar på att en digital Born Global, på grund av intensiv konkurrens och en upplevd komplexitet i det digitala värdeerbjudandet, genomför affärsmodellsinnovation tidigt efter att marknadsinträden skett. Det skiljer sig från tidigare teorier som menar att innovation av affärsmodellen främst nyttjas i en senare, mer etablerad marknadsfas. Den upplevda komplexiteten som förhindrar kunder och externa nätverksrelationer att förstå värdet i det digitala värdeerbjudandet innebär även att affärsmodellsinnovation främst genomförs inkrementellt utifrån en central grund i affärsmodellen. Det möjliggörs av den skalbarhet som digitala företag ofta innehar. En digital Born Global har även möjlighet att expandera internationellt utan att etablera fysisk närvaro. Trots det påvisar studien att en fysisk närvaro enbart underlättar affärsmodellsinnovation som relaterar till leverantörsdelen av värdekedjan, men inte påverkar innovationer ut mot slutkund. Med en begränsad fysisk närvaro ökar beroendet av ett starkt lokalt nätverk, vilket även avspeglas i utformningen av affärsmodellsinnovationen. Utifrån studiens slutsatser rekommenderas en digital Born Global att genomföra affärsmodellsinnovation utifrån en tydlig definierad central grund av affärsmodellen som sedan byggs på med lokala marknadsanpassningar. Affärsmodellsinnovationen bör även främja utvecklingen av det lokala nätverket så att resurser inom det kan nyttjas.
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Areche, Fabian Billy Jack, and Carreón Juan Manuel Mendoza. "Born Global firms: criterios de éxito de las startups chilenas que resultan positivas para la internacionalización de las startups peruanas." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2018. http://hdl.handle.net/10757/623518.
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Si bien el título de la actual investigación abarca un campo muy amplio de observación, la intención fundamental del presente trabajo, en primer lugar, es validar el efecto de los factores asociados al éxito de internacionalización en las startups chilenas en una búsqueda exploratoria de información del ecosistema chileno. En segundo lugar, determinar si su aplicación genera o está generando un impacto positivo en el desarrollo del ecosistema peruano y en el proceso de internacionalización de sus startups a través de un análisis cualitativo. Para ello, en el capítulo I, se definen los conceptos “startups”, incubadoras, aceleradoras, ecosistema, financiamiento, En el capítulo II, como contextualización, se describe la situación actual de las startups chilenas y sus principales casos de éxito. Asimismo, se menciona la situación actual de las startups peruanas, sus principales casos de éxito y factores asociados al fracaso en el primer año. Luego se hace referencia a los objetivos de la investigación en base al problema planteado y las hipótesis respectivas. En el capítulo III, se presentará la metodología utilizada para el análisis y propuesta de investigación. En el capítulo IV, a nivel cualitativo, se presenta información correspondiente a entrevistas de profundidad realizadas a CEO’S de startups peruanas y chilenas sobre los factores asociados al desempeño y plan de internacionalización. En el capítulo V, se precisan conclusiones y recomendaciones de la presente investigación.<br>Although the title of the current research covers a wide field of observation, the fundamental intention of this paper, first, is to validate the effect of the factors associated with success in Chilean startups in an exploratory search for information on the Chilean ecosystem. Secondly, to determine if its application generates or is generating a positive impact on the development of the Peruvian ecosystem and the process of internationalization of its startups through a qualitative analysis. For this, in chapter I, the concepts "startups", incubators, accelerators, ecosystem, financing are defined. In chapter II, as a contextualization, the current situation of Chilean startups and their main success stories is described. Likewise, the current situation of Peruvian startups, their main success stories and factors associated with failure in the first year are mentioned. Then reference is made to the objectives of the investigation based on the problem posed and the respective hypotheses. In chapter III, the methodology used for the analysis and research proposal will be presented. In chapter IV, at a qualitative level, information is presented corresponding to in-depth interviews with CEOs of Peruvian and Chilean startups about the factors associated with performance and the internationalization plan. In chapter V, precise recommendations and recommendations of the present investigation are made.<br>Tesis
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Akhter, Manzoom. "Origin and role of social networks : a Comparative study of Born Global Firms of France and Pakistan." Phd thesis, Conservatoire national des arts et metiers - CNAM, 2013. http://tel.archives-ouvertes.fr/tel-00877352.
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Network approach is more appropriate measure to describe the early internationalization of born global firms. The focus of our research is to investigate the origin, structure and role of social networks in the early internationalization of born global firms. We intend to investigate the structure of networks which is considered pre-requisite to study the other dimensions of network ties. Many researchers directly jump to study the role networks play without paying any attention from where these ties originate. Furthermore, much of the literature has connected the born global firms with high technology sector however, there are many examples of born global firms in traditional sectors. Similarly, very little is known about how various national context influence the internationalization process of firms. Therefore, we also intend to investigate network ties in the context of different industrial sectors and different level of country's institutional development by comparing born global firms from France and Pakistan.Our results reveal that these small born global firms use their networks to overcome the constraints to rapid internationalization which has been supported by previous empirical findings. The results also reveal that origin of ties is in both business-social or non-business social settings. Both weak and strong ties are found to have positive impact on the early internationalization; however composition of ties is different in low-tech and high-tech firms. We also argue that instead of country's level of institutional development, composition of ties is moderated by the industrial sector in which firm is operating.
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Burman, Anna, and Ida Stjernström. "Factors Important for Rapid Internationalization : A Multiple Case-Study of Born Global Internet-Based Service Firms in Sweden." Thesis, Umeå universitet, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-137477.
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The evolution of globalization and technology have changed the playground for international business and made it possible for smaller businesses to compete internationally among large and capital intensive companies. Markets become increasingly alike with converging product preferences and changing the world into one large integrated marketplace easily accessible for firms of all sizes. Recent research in the field of International Business has shed light on small firms that rapidly become international market players, called “born globals” (BGs). These firms’ behavior contradicting traditional theory, such as the Uppsala Model, which propose that internationalization is an incremental process where firms must gain market knowledge and psychical distance to markets to internationalize. The Uppsala Model describes internationalization as a relatively resource-demanding process. However, the BGs most often have scarce resources, but still manages to enter several markets simultaneously. Previous studies have focused on manufacturing exporting BGs when investigate this relatively new phenomenon. Yet, little light is shed on BG service firms and their internationalization. The purpose of this study is to investigate the facilitating factors of resource-scarce Internet-based service BGs’ internationalization and barriers connected to it. Thus, this study aims to fill the research field of BG Internet-based service firms with more empirical data. The research questions are formulated as followed: RQ1: What important factors enable internationalization for Swedish born global Internet-based service firms? RQ2: Do the perceived barriers to internationalization for SMEs apply to Swedish born global Internet-based service firms, or are there other barriers present in their internationalization? As a theoretical framework, the researchers have combined three main theories, explicitly the Resource-Based View, Dynamic Capabilities and Business Models. Further, SMEs’ perceived barriers to internationalization are included in the theoretical framework as a sub-theory, to investigate if those barriers apply to BG Internet-based service firms. The researchers have performed a qualitative exploratory multiple-case study including six Swedish companies. The empirical data acquired is presented in a case-by-case structure relating back to the theoretical framework. The data has further been analyzed in a thematic way based on theories using the cross-case analysis technique. From the study, the researchers have found that the most important factors enabling internationalization for Swedish BG Internet-based service firms are an internationally standardized business model, human capital, and the level of dynamic capabilities. Regarding SME’s perceived barriers to internationalization, no clear pattern was found regarding the sample firms’ perceived barriers to internationalization. Which implies that more research is needed in this area.
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Labrusco, Ana Filipa Pinto Tomás. "The internationalization process of born global firms in high-tech and low-tech industries: Is there any difference?" Master's thesis, NSBE - UNL, 2014. http://hdl.handle.net/10362/11784.
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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics<br>The impact of industry characteristics on born global firms’ internationalization process is widely acknowledged. Even though there are studies focusing on both high-tech and low-tech industries, the differences between their internationalization patterns have not been generally analyzed. Through a multiple case-study research focusing on a comparison between both industries, we are able to identify differences in the internationalization pattern and specific influential factors. Our findings show that (1) high-tech firms are more international than low-tech ones; (2) the global nature of high-tech firms triggers internationalization while low-tech firms are driven by home market conditions and entrepreneurial traits; (3) networks have a distinct role between industries; (4) the concept of psychic distance may still be applied to this type of firms.
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Farooqi, Fahad, and Robert Miog. "Influence of Network forms on the internationalization process : A study on Swedish SMEs." Thesis, Umeå universitet, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-57903.
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Internationalization is a key concept in today’s globalized world. Globalization has brought about a major shift in the way firms internationalize. Previously, large firms were thought to follow an incremental internationalization process. However, as a result of the rise of international new ventures, the internationalization process has seen a dramatic shift in the internationalization process of firms. Firms no longer follow the traditional models of internationalization. Instead, there are three general phases an international new venture may pass through which are identified by Leonidou and Katsikeas (1996, p. 524): namely: pre-engagement, initial, and advanced. The change in the internationalization process of firms has led firms access networks to internationalize. The use of networks have been shown to help international new ventures to skip the traditional phases of internationalization and expand rapidly by linking themselves to established networks (Coviello & Munro, 1995, p. 53). Participation in networks, among other benefits, includes acquiring the necessary knowledge for international operations. Several important network forms have been identified by different authors. This raises the question what effect these network forms have at the phases of the internationalization process. Three major networks were identified, namely, social, business and intermediaries where each form has its own benefits in the internationalization process of an Small-to-Medium-Size Enterprise (SME). The forms of networks are often described as positive drivers for internationalization. We, however, think that there might also be negative aspects concerning the use of network for internationalization. This study sets out to find what the benefits of each form of network is and also how the networks are used in the internationalization process of an SME. We take into account the perspective of the entrepreneurs as to how they perceive network forms affecting SMEs’ performance at each phase of the internationalization process. Along with that, we also aim to find out how the forms of networks interact with each other and how they evolve from one network to the other. We use qualitative methods, in our study, by interviewing six SMEs located in northern Sweden. Multiple case studies were developed, in order to analyse the collected data from the semi-structured interviews. The collected data was transcribed and categorized in order to find the phases of internationalization, benefits of networks, interaction between networks and the negative aspects of networks. It was then analysed using the three predefined forms of networks: social, business and intermediaries. The findings of the study show that business networks were the most widely used network form throughout the phases of the internationalization process. Social networks and intermediaries were used equally. However, social networks had a greater influence than intermediaries. Our research also identified three phases in the internationalization process. Networks were found to influence each other at all the phases of internationalization and therefore cannot be seperated from each other.
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Muriu, Elizabeth Wangeci. "The Impact of Digitalization on Internationalization of High-Tech Firms : A Case Study of Space Company." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-85973.
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Bocanegra, Jesús Marco Ignacio, and Rodríguez Fiorella María Bueno. "Análisis del crecimiento de las born global firms peruanas con presencia en el mercado chino en el sector agro en los últimos 5 años." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2017. http://hdl.handle.net/10757/621421.
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La siguiente investigación busca analizar el crecimiento de las Born Global Firms peruanas con presencia en el mercado chino en el sector agro en los últimos 5 años. Para ello, es necesario identificar el comportamiento de internacionalización de dichas empresas en el Perú, teniendo como referencia dos modelos de internacionalización Uppsala y Born Global. El modelo de Uppsala explica el comportamiento de internacionalización de las empresas como un proceso gradual y por etapas, mientras que el modelo Born Global explica que se realiza un proceso acelerado de internacionalización omitiendo etapas, se enfoca en empresas que en los primeros años de creadas se orientan a mercados distintos y lejanos. De esta manera, se explicará las características que las empresas deben tener para ser consideradas Born Global. La investigación busca identificar los factores de crecimiento de las Born Global Firms peruanas del sector agro, conocer las características, costumbres y preferencias del mercado chino, analizar las características del consumidor chino, identificar los principales productos peruanos del sector agroexportador China y determinar los beneficios de los productos peruanos frente a los productos de los principales países exportadores a China. Asimismo, analizar el comportamiento de las exportaciones peruanas en los últimos años, comparar las exportaciones antes y después de la firma del TLC. Por último, se analizarán empresas peruanas consideradas Born Global con éxito para que sean tomadas como referencia por otras empresas que buscan éxito en el mercado internacional rápidamente y de esta manera puedan dar a conocer los productos peruanos en el extranjero.<br>The following research seeks to analyze the growth of Born Global Firms in Peru with presence in the Chinese market in the agricultural sector in the last 5 years. For this, it is necessary to identify the internationalization behavior of these companies in Peru, having as reference two models of internationalization Uppsala and Born Global. The Uppsala model explains the internationalization behavior of companies as a gradual and staged process, while the Born Global model explains that an accelerated internationalization process is carried out omitting stages, focusing on companies that in the first years of creation Market to distant and distant markets. In this way, it will explain the characteristics that companies must have to be considered Born Global. The research seeks to identify the growth factors of the Peruvian Born Global Firms in the agro-sector, to know the characteristics, customs and preferences of the Chinese market, to analyze the characteristics of the Chinese consumer, to identify the main Peruvian agro- Benefits of Peruvian products against the products of the main exporting countries to China. Also, analyze the behavior of Peruvian exports in recent years, compare exports before and after the signing of the FTA. Finally, we will analyze Peruvian companies considered Born Global successfully so that they are taken as a reference by other companies that seek success in the international market quickly and in this way they can make known the Peruvian products abroad.
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Pilwarsch, Philip. "Early internationalizing firms in the Brazilian software industry." reponame:Repositório Institucional do FGV, 2017. http://hdl.handle.net/10438/18291.
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Previous issue date: 2017-03-17<br>This paper tries to understand the factors that influence Brazilian software firms to pursue an accelerated internationalization strategy. A literature review gives an overview of existing theories trying to explain the born global phenomenon. Based on these theories a framework was developed, which lists the factors that have an impact on early internationalization. The factors are grouped in three different categories: internal, external, and entrepreneur factors. During interviews with three Brazilian software international ventures the relevant factors were identified. The results show that the flexibility and client-followership are important internal factors. Niche markets and foreign competition are influencing the internationalization from the external side. International experience and informal networks are important entrepreneur factors. Moreover, a difference between business-to-business and business-to-consumer firms could be found.<br>O presente trabalho tenta entender os fatores que influenciam empresas brasileiras de software a seguir uma estratégia de internacionalização acelerada. O estudo da literatura a respeito do tema expõe uma visão geral das teorias existentes que buscam explicar o surgimento deste fenômeno born global. Com base nessas teorias desenvolveu-se uma estrutura contendo uma relação de fatores que influenciam a internacionalização precoce. Os fatores foram classificados em três categorias: internos, externos e fatores empreendedores. Ao longo de entrevistas com três start-ups de software brasileiras que se internacionalizaram foram identificados esses fatores relevantes. Nichos de mercado e competição estrangeira estão influenciando a internacionalização do lado externo. Experiência internacional e redes de contatos informais consistem em fatores empreendedores importantes. Ademais, foi possível detectar uma diferença entre empresas que atuam no segmento business-to-business e business-to-consumer.
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Pilwarsch, Philip. "Early internationalizing firms in the Brazilian software industry." Master's thesis, reponame:Repositório Institucional do FGV, 2017. http://hdl.handle.net/10400.14/26164.
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Submitted by Philip Pilwarsch (philip.pilwarsch@gmail.com) on 2017-05-06T11:03:14Z
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Previous issue date: 2017-03-17<br>This paper tries to understand the factors that influence Brazilian software firms to pursue an accelerated internationalization strategy. A literature review gives an overview of existing theories trying to explain the born global phenomenon. Based on these theories a framework was developed, which lists the factors that have an impact on early internationalization. The factors are grouped in three different categories: internal, external, and entrepreneur factors. During interviews with three Brazilian software international ventures the relevant factors were identified. The results show that the flexibility and client-followership are important internal factors. Niche markets and foreign competition are influencing the internationalization from the external side. International experience and informal networks are important entrepreneur factors. Moreover, a difference between business-to-business and business-to-consumer firms could be found.<br>O presente trabalho tenta entender os fatores que influenciam empresas brasileiras de software a seguir uma estratégia de internacionalização acelerada. O estudo da literatura a respeito do tema expõe uma visão geral das teorias existentes que buscam explicar o surgimento deste fenômeno born global. Com base nessas teorias desenvolveu-se uma estrutura contendo uma relação de fatores que influenciam a internacionalização precoce. Os fatores foram classificados em três categorias: internos, externos e fatores empreendedores. Ao longo de entrevistas com três start-ups de software brasileiras que se internacionalizaram foram identificados esses fatores relevantes. Nichos de mercado e competição estrangeira estão influenciando a internacionalização do lado externo. Experiência internacional e redes de contatos informais consistem em fatores empreendedores importantes. Ademais, foi possível detectar uma diferença entre empresas que atuam no segmento business-to-business e business-to-consumer.
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Meier, Glen, and Manuel Staehli. "Taking off from Switzerland : A qualitative study of how Swiss Start-Ups internationalize into foreign markets." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-56256.
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The purpose of this thesis is to evaluate how Start-Ups from Switzerland pattern their expansion to foreign markets and how prevalent traditional internationalization models are among Start-Ups. In order to conduct the research, the term Start-Up has been defined in comparison to other forms of enterprises. The first part of the literature review has been conducted regarding key concepts within the field of international business such as psychic distance or the choice of the right entry mode. The second part of the literature review has been conducted regarding relevant traditional internationalization theories as well as the international entrepreneurship theory, as counterpart to traditional internationalization theories. The theories have resulted in a conceptual framework that reveals the relations between the different theories. The thesis is built on a qualitative approach on the basis of a multiple case study by means of three interviews with Swiss Start-Ups. Further the thesis has followed a deductive approach to first build a profound knowledge about the internationalization process of Start-Ups. The authors of this thesis consider a good pre understanding of the research area as relevant to observe a pattern from the empirical observations. In the analysis chapter the differences and similarities between the theory and the empirical findings were discussed. The structure of both chapters, empirical findings and analysis, are structured in accordance with the conceptual framework. On the basis of the analysis, the conclusion chapter presents the responses of three research questions. Further the final chapter consists of theoretical and practical implications and recommendations as well as limitations and ends with proposals for a further research.
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Díaz, Ríos Xaviera Fernanda, Salinas Liz Katherine Torres, and Resino Ramón Chacón. "Análisis de los principales factores internos y externos que influyeron en el desempeño positivo de las exportaciones de las Born Global Firms peruanas para la partida 6109.10.00.31 pese al decrecimiento del sector textil peruano." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2018. http://hdl.handle.net/10757/623996.
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El presente trabajo de investigación tiene como objetivo identificar los principales factores internos y externos que influyeron en el desempeño positivo de las exportaciones de las Born Global Firms peruanas para la partida 6109.10.00.31 pese al decrecimiento del sector textil peruano durante el periodo 2012-2016. Por este motivo se toma como punto de partida la definición de las principales características de las Born global Firms y se identifican aquellos criterios que se ajustan mejor a la realidad peruana con el fin de establecer un análisis más objetivo del tema.
En cuanto a las principales variables del entorno externo que afectan al desempeño de las exportaciones de las Born global Firms peruanas en el sector textil, se analizan las políticas públicas en materia de comercio exterior plasmadas en acuerdos comerciales y programas de promoción comercial vinculados al sector textil y para los cuales una Born Global Firm pueda tener acceso. Con respecto a las variables del entorno interno, se realiza un análisis de los recursos y capacidades con los que cuenta una Born Global Firms que le permita tener un buen desempeño exportador. Cabe añadir, que entre los principales recursos de las empresas se identifican variables como la materia prima y la buena relación con clientes y proveedores. Además, en cuanto a capacidades, destacan la actitud innovadora y tolerancia al riesgo de los fundadores de las Born global Firms peruanas.
El tipo de investigación será de carácter cualitativo basada en el levantamiento de información y mediante entrevistas a profundidad realizadas a los representantes de pequeñas y medianas empresas del sector textil exportadoras de la partida en análisis, que cumplan el perfil de Born Global Firms. Finalmente, se determinarán las conclusiones y recomendaciones para el tema de estudio.<br>The present research aims to identify the main factors that influenced the positive performance of exports of Peruvian Born Global Firms for item 6109.10.00.31 despite the decrease of the Peruvian textile sector during the 2012-2016 period. For this reason, the starting point is the definition of the main characteristics of Born Global Firms; and the criteria that best fit the Peruvian reality is identified in order to establish a more objective analysis of the topic.
Likewise, it has been decided to carry out an analysis of the external and internal factors that affect the performance of the Peruvian Born Global Firms exports in the textile sector. As for the main variables of the external environment, the public policies reflected in trade agreements and government programs that promote foreign trade in Peru's SMEs are analyzed.
Concerning to the variables of the internal environment, an analysis of the resources and capacities is made as the main factors that affect the export performance of Peruvian´s Born global firms. It should be added that among the main resources of the companies are identified variables such as raw material and good relationship with customers and suppliers. Furthermore, in terms of capabilities, the innovative and risk-tolerant attitude of the founders of the Born Global Firms’s stand out.
The type of research will be of a qualitative nature based on the gathering of information and through in-depth interviews conducted to representatives of SMEs that fulfill the profile of Born global firms. Finally, conclusions and recommendations will be determined for the topic of study.<br>Tesis
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Sousa, Rafael José Reis de. "A discussion on the Quatenus platform as well as on the internationalization process applied to other technological products." Master's thesis, Universidade de Aveiro, 2017. http://hdl.handle.net/10773/23107.
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Mestrado em Gestão<br>Há poucos casos tecnológicos de Moçambique analisados na literatura. Este estudo procurou, assim, ajudar a preencher esta lacuna. Será que em Moçambique as empresas tecnológicas adotam o mesmo posicionamento do que aquele que se adotaria noutro país com outras características (sociais, económicas, políticas e culturais), como Portugal? Foi assim realizado um caso de estudo sobre a necessidade de adequação do posicionamento das empresas face ao contexto externo e interno da empresa – o caso da plataforma Quatenus. Por outro lado, desde 2010, devido à crise económica, Portugal tem combatido o desemprego promovendo um clima de empreendedorismo, tendo sido criadas milhares de startups. Apenas cerca de 10% destas exporta, embora exista uma estratégia do governo para aumentar estes números. Emerge então a importância de refletir sobre os fatores que levam estas empresas tecnológicas a terem sucesso na internacionalização (incluindo para Moçambique). Desta forma, quais os fatores relevantes para o sucesso da internacionalização das Novas Empresas de Base Tecnológica (NTBF)? Para responder a esta questão este trabalho envolveu realizar quatro casos de estudo, um dos quais referido em cima, da plataforma Quatenus, assim como a realização de inquéritos a 39 executivos de empresas tecnológicas distintas. Este estudo contribui com a perspetiva auto-etnográfica do autor, que trabalhou cerca de dois anos em Moçambique. Contribui também com uma discussão sobre a internacionalização de empresas tecnológicas portuguesas, que muitas vezes dependem desta internacionalização para sobreviverem. Confirma-se a literatura existente sobre o tema, destacando os seguintes fatores na internacionalização das NTBF’s: networking (estabelecimento de uma rede), recursos humanos qualificados, capacidades de gestão, criação de conhecimento eficiente, pro-atividade, localização do negócio, e capacidade de ajustamento da estrutura ao contexto em constante evolução<br>There are few technological cases involving Mozambique in the literature. This study attempted to fill that gap. Do Mozambican technology companies adopt the same positioning, in comparison to those adopted in other countries with different characteristics (social, economic, political and cultural), for example Portugal? A case study about a company’s necessity to adapt its positioning, taking into account the internal and external context was created – the case of the Quatenus platform. On the other hand, since 2010, due to the economic crisis, Portugal has fought against youth unemployment by promoting an entrepreneurship mind-set. This in turn has created thousands of start-ups. Only 10% of these, however, export therefore the government has created a strategy to increase these numbers. It is important to identify the factors that influence these companies to achieve internationalization success (including Mozambique). What factors need to be taken into account in order for companies to succeed in NTBF (New technology-based firms) internationalization? To answer this question this study includes four case studies, one of them being the above mentioned Quatenus platform case, as well as 39 questionnaires filled in by business persons from different Portuguese technological companies. This study contributes also with the author’s auto-ethnographic perspective, who worked in Mozambique for around two years. Additionally, the study contributes to a discussion about Portuguese technology companies that often depend on internationalization to succeed. We confirm the data within the existing literature, highlighting the following NTBF’s internationalization factors: networking, qualified human resources, management capabilities, efficient knowledge creation, proactivity, business localization and the ability to adjust the structure to the constantly evolving external context
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Zolobova, Julia, Helena Björk, and Anastasia Sysoeva. "Rise of a Global Start-Up : A Study of the Internationalization Process of a Born Global Firm." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-16232.
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Purpose This study explores the internationalization pathway of the Born Global, The Company, when entering the Mexican market. Background Companies have recently started realizing the importance of “being green” for their customers. Market demand shifts towards more natural and renewable materials that can prevent damage and enhance the well-being of individuals and societies. Therefore, the market for biodegradable materials is growing and is full of possibilities. Today, many additives suppliers operate globally. Born Global firms stand out with their approach to the internationalization process. It is interesting to find out the uniqueness of the Born Global firm’s internationalization pathway, their motivation and behavior. Method Qualitative data was collected through two in-depth semi-structured interviews with two top management team members of The Company behind the case study. Before the two main interviews, 4 pre-interviews took place, which helped the authors to become familiar with the environment and operations of the company. This data was complemented with secondary data obtained though literature reviews. Conclusion The authors were able to find several gaps in the Integrative Model of Small Firms Internationalization, by Bell et al. (2003). Firstly, they found that not all Born Global firms have a Home market to return to. Secondly, it was clear that the model was too rigid in its segmentation of types of Born Global firms. According to the research done by the authors, a firm can act as both an innovator and adopter, as a “Knowledge-intensive” and “Knowledge-based” firm, and can target both a niche and a mass market simultaneously.
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Ribeiro, Fernanda Cecilia Ferreira. "Born Globals brasileiras: estudo da internacionalização de empresas de base tecnológica." Universidade de São Paulo, 2012. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-26032012-205850/.
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O objetivo desta tese é analisar a relação dos fatores do ambiente externo da empresa no país de origem, fatores organizacionais e fatores do empreendedor pelos quais algumas empresas de base tecnológica (EBTs) se internacionalizam de maneira acelerada desde sua fundação ou poucos anos após sua fundação. Cerca de 1000 EBTs foram aleatoriamente convidadas para responder o questionário. Ao final da coleta de dados a primeira base de dados gerada continha 214 respostas, das quais 85 foram obtidas de empresas com algum tipo de negócio no exterior, 39,7%. Destes, 54 questionários foram considerados válidos para esta pesquisa. Os resultados mostram que os fatores externos à empresa influenciam mais na internacionalização das EBTs em relação aos fatores internos. Assim, o habitat de localização, as parcerias, as políticas governamentais e a integração na cadeia de valor explicam de maneira significativa o processo de internacionalização das EBTs brasileiras. Porém, é a integração em cadeias produtivas globais o fator que melhor discrimina a internacionalização das EBTs born globals. Em relação aos fatores do empreendedor, as habilidades gerenciais internacionais do empreendedor também apareceram como importantes no processo acelerado de entrada no exterior das EBTs. Além disso, a tese apresenta uma taxonomia resultante de uma análise de clusters. Foram identificados três clusters: EBTs Born globals puxadas por cadeias globais, EBTs Born globals incentivadas por habitats de inovação e EBTs internacionalizadas não born globals. Portanto, esta pesquisa contribui para a discussão do processo de internacionalização acelerada das EBTs, contribuindo para suprir a lacuna da importância dos fatores externos, internos e do empreendedor no processo de internacionalização dessas empresas e apresentando uma taxonomia baseada em dados de born globals em mercados emergentes.<br>The objective of this thesis is to analyze the relation of factors external to the firm in the country of origin, organizational factors and entrepreneurial factors through which some technology-based firms (TBFs) internationalize in an accelerated manner since their foundation or a few years after their foundation. Approximately 1,000 TBFs were randomly invited to answer a questionnaire. At the end of data collection, the first database generated held 214 answers, of which 85 were obtained from firms which had some kind of business abroad (39.7%). Of those, 54 questionnaires were considered valid for this research. The results show that factors external to the firms influence more in the internationalization process of the TBFs in relation to internal factors. Therefore, location, partnerships, government policies and integration in the value chain significantly explain the internationalization process of Brazilian TBFs. However, integration in the value chain is the factor that best discriminates the internationalization of born global TBFs. In relation to entrepreneurial factors, international managing skills of the entrepreneur are also important to the accelerated internationalization process of the TBFs. Moreover, a taxonomy resulting of the analysis of clusters is presented in the thesis. Three clusters were identified: born-global TBFs generated by global chains, born-global TBFs motivated by innovation habitats and internationalized non-born global TBFs. Therefore, this paper contributes to the discussion of the accelerated internationalization process of TBFs, filling the gap regarding the importance of external, internal and entrepreneurial factors in the internationalization process of these firms and presenting a taxonomy based on data from born globals in emerging markets.
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Kotosaka, Masahiro. "Multi-layered factors influencing the firm's internationalisation strategy : institutions, micro environment, and firm-level capabilities." Thesis, University of Oxford, 2013. http://ora.ox.ac.uk/objects/uuid:83dc05e1-d56d-475e-b307-fdb74c936d18.
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This thesis investigates the factors influencing the internationalization of firms through a multi-layered analysis grounded in international business. It addresses the following questions. First, in what ways does the institutional environment facilitate or hinder the growth of start-ups? And in what ways does institutional diversity across countries affect internationalizing firms? Second, in light of the variety of internationalization patterns, what modifications are necessary to the theories of internationalization? Third, how do rapidly internationalizing firms explore and exploit capabilities? And in what ways does capability development differ between firms that realize early, rapid internationalization and those firms that do not? Answering the first set of questions involves recasting the comparative institutional analysis of national political economies. This thesis demonstrates that: 1) when national institutions are in transition, business entrepreneurs can bring about institutional change, or else act to avoid or adapt specific institutions for their own use; and 2) international institutional diversity seems to be less influential in determining the expansion pattern of rapidly internationalizing firms. Next, to address the second question, this thesis examines the factors influencing the speed of internationalization. The proposed models point to a larger role of entrepreneurs’ perception and the relevance of the resources factor, and better accommodate a wider variety of internationalization paths. In order to answer the third set of questions, this thesis investigates the early stage development of firm-level capabilities among internationalizing firms. The result points to: 1) the faster transformation of individual capabilities to firm-level routines; 2) a wider variety of routines for exploring external capabilities; and 3) a higher ability to exploit ordinary routines, among more rapidly internationalizing firms. Finally, this thesis discusses how each of the three levels of analysis relates to the other levels. The overall analysis demonstrates the value of multi-layered approach in investigating the firm’s internationalization.
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Mesaros, Noémi, and Forsbäck Adriana Turunen. "A process of internationalization by digital born globals : ‘Case study on fintech companies’." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-388472.
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Digital services have immeasurably transformed the world economy, and so people’s lives, over the past two decades. One industry where digitalization has been slower is the financial services. Nevertheless, this has changed in the past years with the emergence of fintech companies disrupting the traditional banks and payment solutions. Several studies have researched the internationalization process of digital born globals across different industries. However, due to how recent and emerging the fintech industry is, the area is understudied. To gain insight on the internationalization process of digital born globals within the fintech industry this study was based on an empirical multiple-case study including 4 fintech companies from Sweden and Finland. The main finding of this study is that fintech firms do not expand like other digital born globals but instead follow a more traditional, incremental internationalization process. We also observed that fintech companies used an online entry strategy initially allowing a fast entry process. In some cases, they also established offline presence. Overall, we hope to contribute to theory by giving insight on which factors that cause fintech companies to expand, how the internationalization process looks, how external partnerships might influence, and which challenges they might face.
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Luna, Ango Luis Toribio, and Huamán José Omar Morón. "Factores que permiten el desarrollo de Startups peruanas con características de una Born Global Firm." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2017. http://hdl.handle.net/10757/623507.
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En los últimos años, la internacionalización ha sido tema de diversos estudios y que muchas empresas han visto como un objetivo cada vez más factible gracias a la globalización, permitiendo a las Born Global Firms (BGF) alcanzar este objetivo en corto tiempo y salir al extranjero desde sus inicios. Al mismo tiempo, en el mercado han surgido grupos de emprendedores que han desarrollado negocios de rápido crecimiento y escalabilidad conocidos como startups y que, recientemente, en el Perú está comenzando a tomar mayor fuerza gracias a la participación de entidades públicas y privadas del ecosistema.
Dentro de este contexto, la presente investigación tiene como objetivo identificar los principales factores que permiten a una startup peruana desarrollarse como una BGF. Para tal fin, la investigación aplicó técnicas cualitativas basadas en entrevistas a expertos y representantes de algunas born global startups del ecosistema; además mediante encuestas a 80 startups peruanas como parte del estudio cuantitativo se realizó un análisis estadístico de relación entre los factores planteados y la posibilidad de lograr startups internacionales. De esta manera, con los resultados cualitativos y cuantitativos se concluyó que la visión global del modelo de negocios es el principal factor para desarrollar una Born Global startup en el Perú. Asimismo, se determinó que la experiencia previa de los fundadores y las redes de contactos constituyen factores críticos para proporcionar una mejor visión global. En contraste, se identificó al financiamiento como un factor de valor agregado al modelo, pero no determinante para la internacionalización de una startup.<br>In recent years, internationalization has been the subject of several studies and many companies have seen it as an increasingly feasible goal thanks to globalization and this phenomenon has allowed that Born Global Firms (BGF) to achieve this goal in a short time and go abroad since its inception. At the same time, the market has originated groups of entrepreneurs who have developed fast-growing and scalable businesses known as startups. Recently, in Peru, startups are beginning to take greater strength thanks to the participation of public and private entities of the ecosystem.
In this context, the research aims to identify the main factors that help to develop a Peruvian startup like a BGF. For this purpose, the study applied qualitative techniques based on interviews to experts and representatives of some born global startups of the ecosystem. In addition, as part of the quantitative study, surveys were conducted to eighty startups that allowed develop statistical analysis of the relationship between the proposed factors and the possibility of getting international startups.
In this way, with the qualitative and quantitative results, it was concluded that the global vision of business model is the main factor to develop a born global startup in the Peruvian ecosystem. Furthermore, it was determined that the previous experience of the founders and networking are critical factors to provide a better global vision. In contrast, financing was identified as a factor of value added to the model but not determinant for the internationalization of a startup.<br>Tesis
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Hertzman, Josefina, and Benoit Kimplaire. "The motivation of a firm to internationalize in a Born Global way : a comparison of four case studies in Sweden." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-19039.
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Much research has shown that Born Global firms are an important component of the global economy today. The Born Global firms bring innovations and welfare to the nations that they establish themselves in as well as make the world a more integrated place. Since these firms are important, they also face many difficulties on the global market, and in general the survival rate of these firms is considered lower, in comparison to the firms that use the more traditional way of internationalize. Therefore the motivations behind these firms can be useful to bring more welfare and development to the world market, as well as an understanding of the main factors behind the fast internationalization process. This thesis is based on the work of Andersson and Wictor (2003), model of the four influence factors governing Born Global firms; the globalization, the entrepreneur, the industry and the network. This thesis incorporates two other aspects of motivation, the resource perspective and the governmental, and has viewed four cases from four different industries in a qualitative case study. This thesis demonstrates that there are two motivational factors which are above the others, The Entrepreneur(s) as well as the Industry and Market factors. Besides these two, three other sub - themes, the strategic alliances, the resource orientation as well as the knowledge as a resource of the entrepreneur, were found to be of importance. This thesis examines the main motivating factors of fast internationalization, as well as establishing the roles of the influence.
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Nguyen, Thi Tram Anh, and Sopawan Yodmunee. "Born Globals Internationalization and Competitive advantage - A Resource-based View perspective : The case study research of Swedish Born Globals to the roles of firm Resources in firm‟s establishment, internationalization and competitive advantage." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-15871.
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The phenomenon of Born Globals in particular to the internationalization process has been highlighted by many scholars. The insufficient of the existing researches to the ability of Born Globals going international since their inceptions with limited resources encouraged us to study more in-depth. Resource-based View (RBV) and firm‟s competitive advantage are chosen as the theoretical framework. Three Swedish Born Globals were chosen as case studies, the data was collected by semi-structure and e-mail interviews which within-case and cross-case analysis were applied. The empirical data and analysis draws us to the conclusion that human resource especially entrepreneurs and network are the key firm resources that significantly contribute to Born Globals‟ establishment, internationalization and competitive advantage. However, the finding is highlighted that entrepreneur has a crucial role to both establishment and internationalization stages. Entrepreneur‟s personal network has high contribution when Born Globals is started up while firm‟s network plays more important role at the internationalization stage. By using network, Born Globals gain an easier way to find financial and operating resource. Moreover, entrepreneur‟s capability is the main key resource that creates competitiveness to Born Global firms. Future research suggestions and implications are discussed in the conclusion.
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Eklund, Joakim, and Fred Isaksson. "Leveraging a third-party association in Silicon Valley : Conceptualising Born Global Firm processes for Innovation & Internationalisation." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-355099.
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The academic society have in the recent past addressed the current ecosystem for new and existing business as a knowledge society. An era of globalisation and advanced technologies, where tacit knowledge has become an essential commodity for all firms in all industries looking to maintain a competitive level of productivity. Consequently, a substantial number of young companies are emerging worldwide with an exogenous approach of receiving knowledge as input in their process of being innovative. They leverage externalities rather than internal research and development. A suggested way of doing this is by utilising the natural advantages and values of an area, often remote from their country of residence. In this study, we suggest that this seeking of regions dense in innovative activity gives rise to young companies performing of international operations. We presume that business is becoming increasingly borderless, and assume the perspective of companies with innate international ambitions, born global firms. We suggest that the reason for early international activity varies from seeking new foreign markets to merely gaining from the input of outside expertise in offshore areas, dense in innovative activities. Following, we use the case of a local third-party association, namely the Nordic Innovation House in Silicon Valley to partly study why and how firms leverage values in the area and further the role of the association. This is done in the context of streamlining innovative and international activity. Findings verify that seeking knowledge as input in the process of innovation is a driving force to international activities. Allowing for interesting connections between previously separated concepts. Furthermore, we account for how a firm leverages the natural advantages and values of an spatially defined area. Finally, we confirm that being able to connect with the right people and gaining relevant knowledge is done with considerably more ease and to a significantly lower cost with the help of a third-party association. Consequently, the firms exhibited accelerated and more efficient processes of innovation and internationalisation.
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Bernhardsen, Mia Saetre. "Maturing born globals in Latin America: the effect of product innovation and access to finance on performance." reponame:Repositório Institucional do FGV, 2016. http://hdl.handle.net/10438/17533.
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Submitted by Mia Saetre Bernhardsen (21288@novasbe.pt) on 2016-11-30T12:04:23Z
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Previous issue date: 2016-11-03<br>Within the field of international business and entrepreneurship, the following project investigates an underexplored topic, namely the post- establishment performance of maturing Born Globals relative to younger Born Globals in Hispanic America. The scope is delimited to viewing performance as of sales growth in the manufacturing sector. A quantitative approach is applied, where firm- level secondary data from 14 Latin American countries is analyzed using multiple regression with interaction terms. The results illustrate that maturing Born Globals tend to have lower sales growth compared to younger Born Globals, while failing to detect that product innovation affect younger and maturing Born Globals differently. Access to finance as a moderator appear to be insignificant in the full sample, while the findings in the Peruvian context illustrate that the sales growth of maturing Peruvian Born Globals is more negatively affected by difficulties in obtaining finance relative to their younger counterparts.<br>No âmbito dos campos de conhecimento -negócios internacionais e empreendedorismo- o seguinte projeto visa investigar um tema pouco explorado: o desempenho pós-estabelecimento de Born Globals maduras em relação com o de empresas Born Globals jovens na América hispânica. O escopo é limitado ao crescimento de vendas na indústria manufatureira. Foi utilizada uma abordagem quantitativa com informacão de 14 países latino-americanos ao nivel secundário das empresas, a través de regressao multipla com interação de termos. Os resultados mostram que Born Globals em maturidade tendem a ter um crescimento de vendas menor em comparação com jovens born globals. No entanto, não foi detectado uma evolução diferente no que toca a inovação do produto entre as empresas anteriormente referidas. O acesso a financiamento como um moderador parecem ser insignificantes na amostra total, entretanto os resultados no contexto peruano ilustram que o crescimento das vendas dos Born Globals em maturidade é afetado de forma negativa por dificuldades na obtenção de financiamento em relação às contrapartes jovens.
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Singh, Suresh. "A Reappraisal of the Uppsala model's Order of Entry Hypothesis based on International Entries and Exits by American Firms since 1965." The Ohio State University, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=osu1309222801.
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Bernhardsen, Mia Saetre. "Maturing born globals in Latin America: the effect of product innovation and access to finance on performance." Master's thesis, reponame:Repositório Institucional do FGV, 2016. http://hdl.handle.net/10362/19419.
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Submitted by Mia Saetre Bernhardsen (21288@novasbe.pt) on 2016-11-30T12:04:23Z
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MPGI Thesis Mia Bernhardsen.pdf: 945739 bytes, checksum: 2dd70ca4ba46c57038cd5d7107f42d03 (MD5)
Previous issue date: 2016-11-03<br>Within the field of international business and entrepreneurship, the following project investigates an underexplored topic, namely the post- establishment performance of maturing Born Globals relative to younger Born Globals in Hispanic America. The scope is delimited to viewing performance as of sales growth in the manufacturing sector. A quantitative approach is applied, where firm- level secondary data from 14 Latin American countries is analyzed using multiple regression with interaction terms. The results illustrate that maturing Born Globals tend to have lower sales growth compared to younger Born Globals, while failing to detect that product innovation affect younger and maturing Born Globals differently. Access to finance as a moderator appear to be insignificant in the full sample, while the findings in the Peruvian context illustrate that the sales growth of maturing Peruvian Born Globals is more negatively affected by difficulties in obtaining finance relative to their younger counterparts.<br>No âmbito dos campos de conhecimento -negócios internacionais e empreendedorismo- o seguinte projeto visa investigar um tema pouco explorado: o desempenho pós-estabelecimento de Born Globals maduras em relação com o de empresas Born Globals jovens na América hispânica. O escopo é limitado ao crescimento de vendas na indústria manufatureira. Foi utilizada uma abordagem quantitativa com informacão de 14 países latino-americanos ao nivel secundário das empresas, a través de regressao multipla com interação de termos. Os resultados mostram que Born Globals em maturidade tendem a ter um crescimento de vendas menor em comparação com jovens born globals. No entanto, não foi detectado uma evolução diferente no que toca a inovação do produto entre as empresas anteriormente referidas. O acesso a financiamento como um moderador parecem ser insignificantes na amostra total, entretanto os resultados no contexto peruano ilustram que o crescimento das vendas dos Born Globals em maturidade é afetado de forma negativa por dificuldades na obtenção de financiamento em relação às contrapartes jovens.
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Afazeli, Armin, and Volha Ivanova. "The role of entrepreneurial networking on internationalization of a micro-sized Born Global Swedish fashion company : A narrative ethnographic research." Thesis, Högskolan Dalarna, Företagsekonomi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:du-14993.
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Background: In recent studies a lot of attention is drawn to the connection between networking and entrepreneurship. Many scholars consider successful business and networking inseparable. Taking into consideration the topicality of the two notions discussed above the authors of this thesis decided to conduct the research dedicated to these phenomena in the field that interests them most – in the field of Swedish fashion. Purpose: The purpose of the thesis is to gain a deeper insight into entrepreneur’s experiences to point out the role of entrepreneurial networking in the process of internationalization of a micro-sized Swedish fashion company and to contribute to the research in this field by telling its unique story. Method: To achieve the purpose of the research a narrative ethnographic research was conducted. This research strategy was chosen because it suits the purpose best by giving an opportunity to get fresh insights into the field of entrepreneurial networking from the point of view of the entrepreneur. The data collected has a narrative nature therefore narrative analysis is used to present it. The methods of gathering the data are face-to-face interview and documents. Conclusion: we can define the most important role of entrepreneurial networking on the internationalization process of Odeur as an effective accelerator and a tool to fulfil the knowledge and expertise gaps in certain areas through other actors in the network.
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Antunes, Maria Inês Lopes. "Determinants of ambidexterity in born global firms." Master's thesis, 2013. http://hdl.handle.net/10362/30133.
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It is well known how large firms pursue ambidexterity as a way to overcome organizational inertia. However, this does not apply to small entrepreneurial firms where resources are scarce. This paper examines to what extent a Born Global Firm (BGF) can be considered an ambidextrous organization and what the main drivers of this ambidexterity are. I used a multi case-study comparison research method based on firms’ analyses of a selected number of BGFs. My findings reveal that BGFs can be considered ambidextrous firms and highlight two main determinants for ambidexterity: customer orientation and knowledge-sharing organizational culture.
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Kurfürst, Anke Johanna. "Investigating digital marketing capabilities in born-global firms." Master's thesis, 2019. http://hdl.handle.net/10400.14/26914.
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With new communication technologies young ventures internationalise in a fast pace. This global phenomenon – the born-global firm – describe companies which quickly internationalise after their foundation and can compensate lacks in resources with idiosyncratic capabilities.
Due to their fast growth on an international level, it is important to better understand how these firms are able to digitally communicate with their international consumers. This master thesis is going to fill the gap in research referring to born-global global firms’ digital marketing capabilities by exploring how born-global firms entail digital marketing capabilities to enhance performance in their international markets. Two digital marketing capabilities are analysed: digital marketing communication and digital analytics, by using a single case based study on the German born-global firm Emma Matratze GmbH.
The study shows that this born-global firm entails strong digital analytical capabilities, which lead to a better understanding of the international consumer as well as an improvement of their digital marketing communication. It also shows that the born-global firm has an understanding on matching the right digital communication tools to the communication strategy. However, when a shift in strategy approaches, the firm is not completely capable in developing the knowledge inhouse and compensates that through external resources. In direct comparison to their competition, the firm clearly lacks digital branding capabilities, which result in a weaker digital communication. Thus, the chosen example of born-global firms shows that these firms are able to develop digital marketing capabilities but still struggle with lack of resources and knowledge in that field.<br>Com as novas tecnologias de comunicação, empresas recentes internacionalizam-se a um ritmo acelerado. Este fenómeno global – empresa nascida-global – descreve empresas que se internacionalizam rapidamente após o seu início e conseguem compensar a falta de recursos com capacidades idiossincráticas.
Dado o seu crescimento rápido a nível internacional, é importante entender como estas empresas comunicam digitalmente com os seus clientes internacionais. Esta tese de mestrado vai preencher a lacuna na pesquisa referente às capacidades de marketing digital de empresas nascidas-global ao explorar como estas usam os seus recursos de marketing digital para melhorar o seu desempenho em mercados internacionais. Duas capacidades de marketing digital são analisadas: comunicação de marketing digital e análise de dados digital, ao usar um caso de estudo sobre a empresa nascida-global alemã Emma Matratze GmbH.
O estudo mostra que esta empresa nascida-global necessita de fortes capacidades analíticas digitais que levarão a um melhor entendimento do consumidor internacional bem como a uma melhoria da sua comunicação de marketing digital. Mostra também que uma empresa nascida-global entende como combinar ferramentas de comunicação digital corretas com a estratégia de comunicação. No entanto, quando há mudanças na estratégia, a empresa não é completamente capaz de desenvolver o conhecimento interno e compensa isso com recursos externos. Em comparação direta com os seus concorrentes, a empresa carece de capacidades de marca digital, resultando numa comunicação digital mais fraca. Assim, o exemplo escolhido mostra que estas são capazes de desenvolver capacidades de marketing digital, mas ainda sofrem com falta de recursos e conhecimento nesta área.
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Ferreira, Inês Costa Dias. "Challenges of born global firms : NDrive case study." Master's thesis, 2013. http://hdl.handle.net/10400.14/16555.
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When reviewing international strategy relevant theory, I found very interesting the born global firm’s theory. I chose NDrive and I realize that the company fitted well in this context. Although this theory was introduced in the 90s, it continues to have relevance today with more and more companies in the same situation. This case study and the theory embedded will allow students to develop knowledge in strategic management with focus in internationalization strategies and apply important strategic frameworks. In that sense, the purpose is getting students to discuss international strategies relating this case study with the theory of born global Firms.
When asked about implementing a good business idea, João Neto, NDrive Chairman, is peremptory “The only advice I can give is internationalization". With just over five years of existence, NDrive is an interesting success story in one of the most sophisticated markets in the world, the navigation software market. Being in a very competitive market, NDrive is gaining important scope and relevance. The company describes innovative commercialization models based on three core areas: agreements with major international equipment manufacturers as LG, partnerships with mobile Telco´s as Vivo or by managing direct presence in apps stores. Taking advantage of partnerships and apps stores phenomena, the company is gaining an important global presence.
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Pawęta, Elena. "The Influence of Entrepreneur-level Determinants on the Rapid Internationalisation of Born Global Firms." Phd diss., 2018. http://hdl.handle.net/11089/26351.
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Born global firms challenge the traditionally established view on firms’ internationalisation, as they manage to reach international markets rapidly and keep their competitive position despite significant resource limitations and early stage of development.
The aim of the thesis is to enhance understanding of the specifics of born global firms by investigating entrepreneur-level determinants of the rapid internationalisation of these firms.
The study allowed to set a theoretical framework showing influence of entrepreneur-level determinants of born global firms on their rapid internationalisation. The framework illustrates two groups of entrepreneur-related constructs in an internationalisation literature – those which constitute the potential of an entrepreneur before starting a born global firm, and those which reflect the logic of an entrepreneur, his decision-making schemes throughout the internationalisation process.
Study shows how the individual-level determinants influence rapid internationalisation of born global firms. The constructs described are often overlapping, what causes difficulties in interpretation in the international entrepreneurship literature. The thesis highlights the suitability of the integrated approach to the entrepreneur-related constructs which appear in born global literature. The topic of born global firms performance is still relatively new. Taking into consideration constant technological advances in communication and logistics and decline in trade barriers, the born global business model will become more popular worldwide. The field of born global firms research is dynamic and presents an interesting research area for academics and business practitioners.
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Ren-JyunYu and 余仁鈞. "Growth Patterns of Regional Born-Global Firms in Asian Emerging Markets:Evidence from Taiwanese High-Tech Firms." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/2md6c7.
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碩士<br>國立成功大學<br>企業管理學系碩博士班<br>100<br>Most of born-global firms from Asian emerging markets are latecomers, which means they lack resource and managerial skill. In addition, the economic positions of Asian emerging countries are becoming more and more important in the world. Therefore, lots of born-global firms from Asian emerging markets just mainly involve Asian (regional) markets when internationalizing. However, the study regarding the regional born-global firms’ growth drivers and patterns still remains to be examined. So this study selected 84 Taiwanese high-tech firms from 2007 to 2010 as research sample and discussed the relationship between the growth drivers this study proposed, including degree of internationalization, network relationship, learning capacity, firm size, output flexibility, R＆D intensity and integration of value chain, and firms’ performance.
The main empirical findings are as follows: First of all, the relationship between learning capacity and firms’ performance is U-shaped curve. Secondly, the enlarging firm size and flexibility with change of firms’ output have positive effects on firms’ performance. Thirdly, if regional born-global firms just focus on a few value activities they are familiar with, they will have better performance.
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Hsu, Tsui-Tan, and 許翠丹. "The Study on Relationship between Dynamic Capabilities, Network Relations and Born Global Firms: A Case Study of Taiwanese Firms." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/87811459195757803033.
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碩士<br>輔仁大學<br>管理學院經營管理碩士學程<br>98<br>In the realm of international businesses, a particular type of firm starts internationalization, on average, within 1 to 3 years after founding. Unlike traditional firms, it does not pursue a gradual approach to internationalization.
The study defined these firms as “Born Global Firms.” These firms are geared up for internationalization from inception, but does this implicate superior capabilities or qualities compared to traditional firms with gradual internationalization processes?
The case study methodology was used to compile a qualitative database, by observing the internationalization process of two Taiwan-funded born global firms in China. The two companies’ relationship networks and dynamic capabilities were examined in detail to investigate relations to “born global firm” behaviors. Furthermore, the study provides managerial implications and suggestions for future research in this field.
Three findings of this study were: (1) the entrepreneurial teams’ development of network relations positively affects born global firms; (2) the building of dynamic capabilities increases competitive advantage, and positively affects born global firms; (3) the firms’ satisfied demand for the development of network relations and dynamic capabilities positively affects born global firms.
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Chiang, Chia-o., and 蔣佳娥. "A Study of Marketing and Technological Capabilities of Born-Global Firms: The Case of S Bicycle Company in Taiwan." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/bw3nf7.
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碩士<br>國立高雄大學<br>國際企業管理碩士學位學程<br>102<br>ABSTRACT
In recent years, a new type of SME the “born-global firms” have been emerging in substantial numbers worldwide, and likely reflect a more diverse international business system in which any firm can succeed internationally. Among that, as the born-global firms, how they could contend against those multinational or large companies is also one of the main topics that the SME in Taiwan bicycle industry should concentrate on.
This paper studies the born-global firms breaking into global markets and competing on a world stage, and research purpose is finding the crucial factors that would influence the internationalization of born-global firms. Based on literature reviews of SME’s internationalization and born-global firms’ development, in this paper, new research questions and model were designed for the study. Then here, that would be done by looking at a Taiwanese bicycle born-global firms to explicate the relationships between those elements and international development of the company.
The paper is thus concerned with the entrepreneurship of SME and the characteristics of born-global firms. The research discovered that the innovation and marketing skills should be critical factors of internationalization strategy for the born-global firms. And in this study, the process from the entrepreneurial orientations to the adoption of strategies is also described.
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Huang, Hsiu-Ying, and 黃秀英. "How does the knowledge transformation process accelerate the internationalization of born global firms: a qualitative case study of Franz Collection Inc." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/90974959208595412240.
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博士<br>國立臺灣大學<br>國際企業學研究所<br>99<br>The acceleration internationalization of born global firms has drawn substantial research attention for recent decades. Unlike conventional global firms, few born global firms possess abundant resources before significant international involvement, and this makes their immediate international involvement after the establishment even more salient. The purpose of the research is to explore how born global firms accelerate their internationalization from a knowledge-based capability perspective.
Using an in-depth case study to examine the knowledge transformation process of a Taiwanese born global firm, FRANZ Collection Inc., in the context of global branding and product strategy development, this research found that though the “indigenous” knowledge resource, ie, founder experience, plays an important role in the internationalization process of such firms, the transformation process of international knowledge may more adequately account for the difference in internationalization at conventional global firms and born global firms.
Evidence demonstrates that born global firms accelerate their internationalization process by rapidly acquiring international knowledge and transforming it into concrete company strategies and working procedures through a three-stage transformation process: knowledge acquisition and dissemination, knowledge integration, and knowledge institutionalization. In addition, two knowledge mechanisms underlying the knowledge transformation process are identified as the sources of acceleration: vertical and horizontal knowledge thrust.
The center of internationalization strategy is brand positioning and product strategy. Evidence shows that generation of global brand positioning is a process of harmonization. Through the process a time enduring universal appeal, nature and humanity, for the products across generations and borders is developed. There are at least three pairs of seemingly contrasting elements need to be harmonized to generate a unique brand positioning. The three fusions are: western and eastern cultures; historical heritage and modern innovation; hand-craftsmanship and mass-production. The harmonizing process occurs through four important sequential stages: learning and absorbing, extracting and engendering, inventing, and institutionalizing.
Furthermore, four capabilities are identified from the process of product development strategy. They are: a global information collecting and disseminating process (capability exploration), a disciplined creativity generation process (capability exploitation), a congruent market-oriented consensus (capability exploitation), and a cross-border product preview process (capability exploration). These four capabilities complement and interact to create a successful new global product development process.
The findings of the research fill out the research gap on how internationalization knowledge facilitates the speed of internationalization in born global phenomenon. They complement the explanation of the accelerated internationalization of born global firms by shifting the focus from the “indigenous” knowledge resource to the knowledge transformation process. The identified knowledge process and mechanisms, as well as brand positioning and product strategy, have managerial implications for resource-scarce born global firms as well as resource-endowed international firms. For those global managers that are seeking control methods to influence their knowledge process and superior global marketing strategies, this study provides them with practical knowledge strategy.
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Cardoso, Rita Alexandra Vieira. "Sogrape world : born to the world." Master's thesis, 2018. http://hdl.handle.net/10400.14/25381.
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This dissertation aims to understand how Sogrape, a successful Portuguese wine company, was able to start its internationalization since an early stage of its existence and how it has been capable to sustain that ability to serve globally throughout its 75 years of existence. Furthermore, the main goal is to recognize how the company was able to enter foreign markets, what role their resources and capabilities had throughout that process, and what kind of barriers are in the way of born global firms (BGFs).
It is possible to conclude that the combination between an unique portfolio – possible due to their great number and diversity of vineyards, and products that have gained an international status due to their quality and history – and a big scale operations plus the capability of managing knowledge from all their learning experiences and being able to meet local tastes, ultimately leads to a path of success and great conquers, enviable by any company.
Nevertheless, it is also exposed some concerns regarding growth opportunities which are still a grey area concerning some markets, especially the Chinese wine buying behavior. Intrinsic to all industries, online commerce is a global trend and since even well-established companies face obstacles, Sogrape is still trying to understand how to incorporate it to their business model.<br>A presente dissertação tem por objetivo analisar como a Sogrape, uma empresa de vinhos Portuguesa que é sinónimo de sucesso, foi capaz de internacionalizar desde o seu início e manter essa capacidade de servir mercados mundiais durante os seus 75 anos de existência. Para além disso, o principal objectivo é reconhecer como a empresa foi capaz de entrar nesses mercados, qual o papel que os seus recursos e capacidades tiveram no processo e que barreiras estão no caminho de uma empresa nascida global (BGFs).
Depois de uma detalhada análise, é possível concluir que a combinação entre um portfolio único – possível a partir do número substancial de vinhas que têm na sua posse e de produtos que têm conquistado um status internacional, resultante da sua qualidade e da sua história – e uma grande escala de operações, com a capacidade de gerir o conhecimento proveniente de experiências passadas e de ir ao encontro dos paladares internacionais, levou a empresa a construir um caminho de sucesso e de conquistas ao longo da sua história, envejáveis por qualquer empresa.
Todavia, são também evidenciadas algumas preocupações em relação a oportunidades de crescimento que representam algumas dúvidas para a empresa, especialmente o comportamento de compra de vinho na China. Intrínseco a qualquer indústria, o comércio online é um assunto na ordem do dia e considerando que mesmo empresas bem resolvidas enfrentam obstáculos, Sogrape ainda está a tentar encontrar o seu caminho no que toca à integração das plataformas de venda online no seu modelo de negócio.
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CHENG, MING-WEN, and 鄭明雯. "Born Global Firm’s Global Marketing Strategy and Its effect on Firm Performance: The Case of a Born Global Mobile Application Firm." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/92bqmc.
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碩士<br>東吳大學<br>國際經營與貿易學系<br>105<br>With a globalized economy, it has become a necessary trend for enterprises to become internationalized. In the past, many studies on the internationalization of large multinational enterprises have argued that enterprises become internationalized gradually over time. However, many small-/medium-sized enterprises and newly-created businesses have expanded to the overseas markets even when the companies are first established. These companies have demonstrated strong capabilities for international operations and delivered good performance. The evolution of these companies has demonstrated a path for rapid internationalization and proven a unique phenomenon. These enterprises are called “Born Global Firms.”
A literature review reveals that academic research on born global firms has been increasing in over a decade, with a predominant focus on what contributes to the formation of such firms and their growth models. There has been, however, less research on the marketing strategies of born global firms, although there are quite a number of empirical cases.
Therefore, the current study adopted an exploratory research method. To understand this newly emerging topic in greater depth, the current research employed case studies to explore this topic.
We believe that the conceptual framework of global marketing strategy developed by Zou & Cavusgil is a very important framework to facilitate our exploration of the global marketing strategies of born global firms and the impact of such strategies on firm’s performance. Based on the above motivations, the current study presents the following three research objectives:
1. To establish a conceptual framework of the global marketing strategies of born global firms, by building on the framework of global marketing strategy developed by Zou & Cavusgil (2002);
2. To explore the factors impacting the global marketing strategies of born global firms; and
3. To analyze the effect of global marketing strategies of born global firms on firms’ performance.
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Marques, Frederico José Castro Reis. "TIMWE : Born Global Firm : case study." Master's thesis, 2012. http://hdl.handle.net/10400.14/16688.
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TIMWE is the Portuguese based company chosen to illustrate and serve as background to support the creation of a teaching case in Strategy, exploring the internationalization of a real company and the challenges undertaken by the process of being a born global firm, followed by a Teaching Note that can be used as a tool to help solving the case.
TIMWE is a Portuguese owned company, founded in 2002, that offers mobile monetization solutions and services (entertainment, marketing and money) to its global clients (brands, end-consumers, media groups, mobile carriers and governments), by leveraging its in-house developed intellectual proprietary technology, wide network of connections, mobile expertise and local presence. The main focus of the business strategy always has been B2O (business-to-operators), and since the beginning of its foundation the company aimed to build a global reach. In 2011, it had 26 offices, employing more than 300 people, operating in 75 countries across the 5 continents, as well as partnerships with over 280 mobile carriers spread all over the world giving access to 3 billion mobile subscribers.
The case was prepared with the intent of providing useful insights about an IT services Portuguese company that managed to internationalize and operate in several countries, on top of giving a generic overview of the industry where it acts and is doing business. This case can be used as a basis for class discussion, where students have the possibility to analyze the growth and expansion strategy of the company, assess the overall industry by backing-up their decisions using all the gathered data and accurate information presented and explained in the case.