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1

Park Hae Shin. "Trend research on Textile Coordination of Boutique Hotels Korea - Focused on the difference between foreign boutique hotels and local boutique hotels -." Journal of Korea Design Forum ll, no. 53 (2016): 69–84. http://dx.doi.org/10.21326/ksdt.2016..53.006.

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Wang, Wanfei, Shun Ying, Jiaying Lyu, and Xiaoguang Qi. "Perceived image study with online data from social media: the case of boutique hotels in China." Industrial Management & Data Systems 119, no. 5 (2019): 950–67. http://dx.doi.org/10.1108/imds-11-2018-0483.

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Purpose The purpose of this paper is to deconstruct the multi-faceted dimensions of Chinese travellers’ image of boutique hotels with a large amount of online textual data from social media (53,427 reviews written from 2014 to 2018), reinforcing the value creation of user-generated content via social media. Design/methodology/approach With the aid of Python, a computer language, online textual reviews (53,427 reviews) of 86 high-end boutique hotels in seven cities (Beijing, Shanghai, Hangzhou, Nanjing, Chengdu, Qingdao and Sanya) were collected from the top-ranked online travel agency in China, Ctrip.com. Then, the overall perceived image of boutique hotels was revealed with the aid of Python. Findings The results showed multiple dimensions of the image of boutique hotels. The overall image can be grouped into eight dimensions (room, service, food, environment, entertainment, location, price and value, and uniqueness). An affective image based on eight dimensions was further developed in the Chinese boutique hotel context. It appears that online data from social media are beneficial for hotel managers to learn travellers’ overall perceptions of boutique hotels and help put more effective management strategies in place in the hospitality industry. Research limitations/implications The relationship between cognitive image and affective image should be further investigated in future research. Theoretical implications are discussed from both cognitive image and affective image perspectives in the boutique hotel context. Managerial implications are highlighted to help industry managers understand the travellers’ perceptions of the hotels, via online data from social media, and put more effective hotel strategies in hospitality industry. Originality/value By using textual online data from social media, this paper deconstructs both the cognitive image and the affective image of boutique hotels. The dimensions of the most frequently mentioned concepts related to the Chinese boutique hotel industry are profoundly deconstructed, as is the uniqueness of the image of boutique hotels. The work is valuable for promoting effective marketing strategies in the hotel industry.
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Garg, Anshul, and Jeetesh Kumar. "Social media marketing influence on Boutique Hotel customers’ purchase intention in Malaysia." Tourism & Management Studies 17, no. 3 (2021): 51–62. http://dx.doi.org/10.18089/tms.2021.170304.

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As of January 2020, global social media users have exceeded 3.8 billion, accounting for 49% of the world’s total population. Internet and social media have become an indispensable part of people’s daily lives worldwide. However, most previous research only focuses on social media marketing in other businesses, and there is less research about the development of boutique hotel social media marketing. This study investigates the relationship between different social media marketing practices and customers’ purchase intention in Malaysia’s boutique hotels. The article also explores how to properly conduct social media marketing to increase the customer purchase intention of boutique hotels and promote the boutique hotels’ development in Malaysia. The non-probability random sampling technique 309 response was collected from Malaysian social media users using an online survey. Findings of the research found out that factors including marketing activities and eWOM significantly impact customer purchase intention of the boutique hotels in Malaysia through the mediating variable perceived usefulness and the mediating variable perceived trust. The study offers implications for the development of social media marketing in boutique hotels.
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Unsal-Akbıyık, Banu S., and Isik U. Zeytinoglu. "“We are like a family!”: Flexibility and Intention to Stay in Boutique Hotels in Turkey." Articles 73, no. 2 (2018): 319–42. http://dx.doi.org/10.7202/1048573ar.

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This study focuses on a unique type of small business—boutiquehotels in Istanbul, Turkey—, and aims to understand whetheremployers’ use of internal flexibility strategies is associatedwith boutique hotel employees’ intention to stay in theirorganization. Internal flexibility strategies refer to shiftwork, longworkweeks, unpaid overtime, and working preferred hours. Our study focuses on the experience of employees in boutique hotels in Turkey, which is one of the largest economies globally with its hospitality sector being the eighth largest in the world (Zeytinoglu et al., 2012a and 2012b). We test the conceptual model of internal flexibility strategies and intention to stay using data from 20 interviews and 122 surveys with employees in 32 boutique hotels. As our qualitative and quantitative study shows, shiftwork decreasesboutique hotel employees’ intention to stay, but long workweeksand working unpaid overtime do not affect the intention to stay.Furthermore, as our qualitative study shows, the close family-like workenvironments that exist in boutique hotels contribute to theemployees’ intention to stay. As our respondents said in thequalitative part of the study: “‘We’re like afamily!’ and cannot leave our ‘home’!”, despitenot liking the shiftwork. By examining the relationships between flexibility and intention tostay in small workplaces such as boutique hotels, our study contributesto both the academic literature on internal labour flexibility and tothe model of intention to stay. For practitioners, this study providesevidence on the use of the type of internal labour flexibilitystrategies used in boutique hotels, contributing to the understandingof how boutique hotels can be successful in retaining valuable staff.
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Wang, Tao, Yi Luo, and Liang Rebecca Tang. "The investigation of consumer motivations to patronize boutique hotels using push-pull theory: a case study in Xiamen, China." International Journal of Tourism Cities 1, no. 4 (2015): 317–28. http://dx.doi.org/10.1108/ijtc-08-2014-0010.

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Purpose – The purpose of this paper is to investigate consumer motivations to boutique hotels in Xiamen, China with the push-pull theory. Design/methodology/approach – The survey for this study was conducted in boutique hotels in Xiamen, China. Findings – The results indicated identified “uniqueness-seeking,” “interpersonal experience,” and “social networking” as the primary push motivations and “decoration & theme” and “site value” as the primary pull motivations. Originality/value – The study is anticipated to provide the industry practitioners in boutique hotels marketing strategies such as positioning, packaging, and advertising.
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Abdul Kadir, Syazwani, Mariam Jamaludin, and Abd Rahim Awang. "Accessibility Adaptation in the Design of Heritage Boutique Hotels: Malacca case studies." Environment-Behaviour Proceedings Journal 5, no. 13 (2020): 205–11. http://dx.doi.org/10.21834/e-bpj.v5i13.2094.

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This paper undertakes a study on accessibility adaptation in the design of heritage boutique hotels in Malacca. Three heritage boutique hotels located in Malacca City were selected as the case studies. The objective is to explore the heritage boutique hotels’ methods of adapting accessibility in their hotel design. Research methodology employed is observation, which include site observation and photo documentation. Data from the observation were analyzed and discussed qualitatively. Findings indicate that all three case studies were designed with users’ accessibility in mind in spite of the challenge in carefully preserving the buildings’ heritage value.Keywords: Accessibility adaptation; Heritage building; Hotel design; Boutique hoteleISSN: 2398-4287 © 2020. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.DOI: https://doi.org/10.21834/e-bpj.v5i13.2094
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Malcheva, Miroslava. "Green Boutique Hotels - Marketing and Economic Benefits." Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series 8, no. 3 (2019): 179–87. http://dx.doi.org/10.36997/ijusv-ess/2019.8.3.179.

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Abdul Kadir, Syazwani, Mariam Jamaludin, and Abd Rahim Awang. "Accessibility Adaptation in Heritage Boutique Hotels: A review on literature." Environment-Behaviour Proceedings Journal 4, no. 10 (2019): 103. http://dx.doi.org/10.21834/e-bpj.v4i10.1633.

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This paper offers a literature review for a study that intends to explore heritage boutique hotels’ methods in adapting accessibility. Methodology employed for this paper is mainly an analysis of secondary data from scholarly articles and other types of academic publications. Topics being discussed emerged from the issue of accessible tourism to the accessibility adaptation in repurposed heritage buildings, which then scoped to the heritage boutique hotel trends in today’s tourism industry. The literature reviews highlight the heritage boutique hotels’ ability in providing distinctive cultural tourism and conclude that the discussed topics are interrelated with each other.Keywords: Accessible tourism; accessibility adaptation; heritage building; boutique hoteleISSN: 2398-4287 © 2019. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.DOI: https://doi.org/10.21834/e-bpj.v4i10.1633
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Kleinrichert, Denise, Mehmet Ergul, Colin Johnson, and Mert Uydaci. "Boutique hotels: technology, social media and green practices." Journal of Hospitality and Tourism Technology 3, no. 3 (2012): 211–25. http://dx.doi.org/10.1108/17579881211264495.

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Dinçer, Füsun, Mithat Dinçer, and Zehra Avunduk. "Marketing strategies for boutique hotels: The case of Istanbul." Journal of Global Business Insights 1, no. 2 (2016): 94–106. http://dx.doi.org/10.5038/2640-6489.1.2.1012.

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Lwin, Michael, and Ian Phau. "Effective advertising appeals for websites of small boutique hotels." Journal of Research in Interactive Marketing 7, no. 1 (2013): 18–32. http://dx.doi.org/10.1108/17505931311316725.

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Erkutlu, Hakan. "The impact of transformational leadership on organizational and leadership effectiveness." Journal of Management Development 27, no. 7 (2008): 708–26. http://dx.doi.org/10.1108/02621710810883616.

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PurposeThe purpose of this paper is to examine the influence of leadership behaviors on both organizational and leader effectiveness at boutique hotels.Design/methodology/approachA total of 722 subjects (60 managers and 662 non‐managerial employees) participated in this study from 60 boutique hotels. Participants were told that the study was designed to collect information on the leadership styles used by managers and on the satisfaction and commitment of employees in the hospitality workforce. Multifactor Leadership Questionnaire, Organizational Commitment Questionnaire and Job Descriptive Index were used to assess leadership behaviors of the boutique hotels' first‐line managers and commitment and satisfaction levels of employees, respectively.FindingsThere are significant relations between leadership behaviors and both organizational and leadership effectiveness. The findings support the suggestion in the literature that transformational leadership behaviors stimulate organizational commitment and job satisfaction in the hospitality industry.Research limitations/implicationsThere are several limitations that could be future research topics, such as hotels' source of funding, demographic characteristics of the participants. There is a question about the generalizability of these findings to other hospitality organizations such as four or five‐star hotels.Originality/valueThis paper explores an aspect of leadership in the hospitality industry that is often neglected. It provides compelling evidence for the importance of continuing the efforts to understand the nature of the leadership behaviors‐effectiveness connection.
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Fuentes-Moraleda, Laura, Carmen Lafuente-Ibáñez, Ana Muñoz-Mazón, and Teresa Villacé-Molinero. "Willingness to Pay More to Stay at a Boutique Hotel with an Environmental Management System. A Preliminary Study in Spain." Sustainability 11, no. 18 (2019): 5134. http://dx.doi.org/10.3390/su11185134.

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Since 1990, both people’s recognition of the need for sustainability around the world and environmental management systems in the tourism industry have been growing. Academic studies have primarily focused on the willingness of consumers to pay more to stay in major hotel chains, finding that the incorporation of environmental management systems (EMSs) is a way to save money by reducing costs, while improving the image and competitive advantage of these chains in the market. However, the aggregate environmental impact of tourism activity does not only depend on the practices of industry leaders. It also relates to the degree to which all stakeholders adopt these practices. Boutique hotels fall under the category of small-sized accommodation and are characterized by their size, independent management, and respect for the local environment. Hotel consumers display positive attitudes with respect to green hotel practices, which provides a starting point for motivating hotels to continue working on improving their environmental impact performance. For this reason, the objective of this paper is to determine whether boutique hotel clients are willing to pay more for a hotel with an environmental management system. Two dependence techniques are applied, logit regression and linear regression. The results show that the respondents’ age and income, as well as the strength of their environmental commitment, are determinant factors of whether clients would pay more to stay in a boutique hotel with an EMS. This preliminary study tries to investigate the “willingness to pay” in the Spanish boutique hotels. The originality of this article responds to the demand for a more holistic perspective on the hospitality sector, contributing to the understanding of hotel clients and their willingness to pay more for an EMS.
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McLone, David G. "A boutique practice or specialist to the world." Child's Nervous System 14, no. 11 (1998): 630–35. http://dx.doi.org/10.1007/s003810050289.

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Jones, David L., Jonathon Day, and Donna Quadri-Felitti. "Emerging Definitions of Boutique and Lifestyle Hotels: A Delphi Study." Journal of Travel & Tourism Marketing 30, no. 7 (2013): 715–31. http://dx.doi.org/10.1080/10548408.2013.827549.

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Bunchua, Ek, and Nopasit Chakpitak. "Marketing Information and Knowledge in Boutique Hotels: A Qualitative Study." International Journal of Knowledge, Culture, and Change Management: Annual Review 10, no. 7 (2011): 159–68. http://dx.doi.org/10.18848/1447-9524/cgp/v10i07/50012.

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Loureiro, Sandra Maria Correira, Paulo Rita, and Eduardo Moraes Sarmento. "What is the core essence of small city boutique hotels?" International Journal of Culture, Tourism and Hospitality Research 14, no. 1 (2019): 44–62. http://dx.doi.org/10.1108/ijcthr-01-2019-0007.

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Purpose The purpose of this study is to contribute with new insights into the nature, dimensionality and measurement of the core essence of the small city boutique hotel (SCBH), something which has been limited in the literature to date. It further explores the conceptual relationships of SCBH with other constructs, providing greater understanding of the nature of these specific conceptual associations and showing that the SCBH scale exhibits construct validity. Design/methodology/approach This study followed the Churchill’s paradigm to methodologically design the study and develop the scale. Based on an exploratory qualitative inquiry (one focus group and ten interviews) and quantitative assessment (two surveys), support was found for a three-dimensional scale. Findings Results support the proposed measures of the scale (dream, hospitality and style) in terms of construct, convergent, discriminate, nomological and predictive validity. The findings also suggest that while authenticity acts as a SCBH antecedent, pleasant arousal and preference represent SCBH consequences. Originality/value By developing and validating a SCBH scale for city destination, this study addresses an identified literature gap. Specifically, it conceptualizes SCBH as guests’ perception about core characteristics of SCBHs located in the city.
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Mun Lim, Wai, and Mel Endean. "Elucidating the aesthetic and operational characteristics of UK boutique hotels." International Journal of Contemporary Hospitality Management 21, no. 1 (2009): 38–51. http://dx.doi.org/10.1108/09596110910930179.

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Chernbumroong, Sainatee, Vlatka Skokic, and Andrew Lockwood. "An Investigation of Entrepreneurial Motivation: Boutique Hotels in Northern Thailand." Tourism and hospitality management 27, no. 1 (2021): 205–22. http://dx.doi.org/10.20867/thm.27.1.12.

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Purpose – entrepreneurship scholars have argued extensively that the phenomenon of entrepreneurship and entrepreneurial motivation cannot be studied in isolation from their broader socioeconomic environment. This study addresses this gap by examining the entrepreneurial motivation of hotel entrepreneurs in Northern Thailand. The study also investigates how various mediating factors and motivations to start a business shape tourism entrepreneurs' behaviour in relation to growth strategies. Design/ Methodology/ Approach – qualitative research was conducted in Northern Thailand 2012 and the follow-up study in 2019. Purposive and snowball sampling strategies were used. The primary data collection method was semi-structured interviews. Findings – the study identifies the coexistence of both lifestyle and growth-oriented entrepreneurs. The results show that the entrepreneurial decision to enter the hotel industry was not solely determined by the entrepreneur's own actions, but significantly by the family. The role of family in business creation is directive and not facilitative. Business growth was a desirable strategy for both lifestyle and growth-oriented entrepreneurs. Originality of the research – study shows that entrepreneurial motivation cannot be properly understood if it is studied in isolation from the wider socio-economic context. Moreover, it challenges the prevailing classification of tourism entrepreneurs into lifestyle-oriented and growthoriented.
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Khalil-ur-Rehman, Mohammad Adnan, Naveed Ahmad, et al. "Impact of Substantive Staging and Communicative Staging of Sustainable Servicescape on Behavioral Intentions of Hotel Customers through Overall Perceived Image: A Case of Boutique Hotels." International Journal of Environmental Research and Public Health 18, no. 17 (2021): 9123. http://dx.doi.org/10.3390/ijerph18179123.

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Customers have become very sensitive regarding the innovative evaluation of services. Due to competition in the hospitality industry, it is a challenge for hotel marketers to understand customers’ behavior. There is scant research in the hotel industry of Pakistan and especially on boutique hotels. This research seeks to measure the relationship between substantive, communicative elements of the sustainable servicescape and behavioral intentions (word of mouth) in a boutique hotel setting. However, the mediating effect of the overall perceived image is examined between these constructs. Responses of boutique hotel visitors were collected from Lahore, Islamabad, Faisalabad, and Murree. Data were analyzed by using structural equation modeling (SEM). Results display that both substantive and communicative servicescape elements positively affect the perceived image of customers, which has a positive influence on behavioral intentions such as word of mouth (WOM). Theoretical and practical implications are also discussed.
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Santhi, Komang Savitri Pratishita, Ni Ketut Ayu Siwalatri, and I. Wayan Wiryawan. "Boutique Hotel in Badung-Bali District Application of Luxurious Concepts in Exclusive Type Room Interiors." Journal of A Sustainable Global South 2, no. 1 (2018): 4. http://dx.doi.org/10.24843/jsgs.2018.v02.i01.p02.

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As the time passes by, people's lifestyles and tourism in Bali have developed rapidly. Business people have made ho-tels the main target in tourism because it means to providing services includes hotel, hostel or motel. Therefore this fa-cility is very important for developed of tourism in Bali. The ambience and concepts that are owned by the hotels, espe-cially in the rooms, are very influential to increase the number of tourists who wish to stay at the hotels, both from the in-terior design and atmosphere that is served and able to make tourists feel comfortable. Luxurious hotel is one of the hotels that has been loved by many people today and has developed throughout the hospitality industries, especially 5 stars standard hotels. Interior design with luxury concept has characteristics that can be seen from using materials of good quality and aesthetic value which are more than the value of its function. The application of this luxurious concept in the interior of hotel rooms such as several parts in the form of upper elements that use ceiling and hanging lamps and walls that use wooden partitions arranged vertically and use of materials with gold and neutral colors such as brown and white on most interior elements in the boutique hotel room. With the application of the luxurious concept, can create the ambience of the space become more elegant.
 Index Terms— luxury,boutique,hotel,interior.
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Gong, Zehong, and Larysa Bridnia. "Analysis of the experience of renovating industrial enterprises into hotels in China." E3S Web of Conferences 237 (2021): 04007. http://dx.doi.org/10.1051/e3sconf/202123704007.

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The adaptive reuse of abandoned industrial buildings is a very hot topic in the post-industrial modern society. The re-equipment of these buildings and territories can be carried out in different directions for different functions: exhibition complexes, public centers, museums, trade enterprises. This study focuses on the renovation of such industrial buildings into hotels in China. The experience of reconstruction and related literature has been studied. The study found that since most of the post-industrial buildings in China are small in size, they are suitable for repurposing as boutique hotels. Large industrial buildings and complexes in mega cities in China can be converted into luxury hotels. Renovation of old industrial buildings into hotels makes it possible to double the average lifespan of buildings approximately up to 60-65 years.
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Gnjidic, Vanja, and Roberta Kurti Vukovic (Croatia). "Managing CSR in Croatian Hospitality: The Case of Luxury Boutique Hotels." Indian Journal of Commerce & Management Studies IX, no. 3 (2018): 1. http://dx.doi.org/10.18843/ijcms/v9i3/01.

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Pirnar, Ige, Yasemin Celik Kamali, and Engin Deniz Eris. "Soft innovation in hotel services: case of Izmir City." International Journal of Tourism Cities 6, no. 4 (2019): 1025–43. http://dx.doi.org/10.1108/ijtc-05-2019-0072.

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Purpose The purpose of this paper is to figure out the impacts of soft innovation in the city hotels in general, whereas the focus is on figuring out if there exists a difference in vitality on the components of soft innovation among the hotel categories, as 4 stars, 5 stars and boutique hotels in Izmir, Turkey. Design/methodology/approach The first part is related to a detailed literature review on the soft innovation components as color, sound, light, scent and decoration. Literature review is followed by a qualitative research where expert information on the research topic is collected. Judgmental sampling is used to identify experts’ views where in-depth semi-structured interviews are conducted with 12 hotel managers in Izmir city. The soft innovation hotel application areas taken into consideration are: lobby and reception, rooms, restaurant, bar and ballroom areas, meeting and congress halls, SPA and pools, gardens and landscape and other exterior hotel architecture. Findings The findings of the research reveal the sample hotel managers’ views as all the soft innovation applications are important for all city hotels regardless of their category, meaning that soft innovation may lead to better marketing results. Thus, according to hotel managers, soft innovation offerings have a potential for better customer satisfaction as positive feedback. However, the vitality degree among components changes according to the hotel’s category. For boutique hotels the most important component is found to be the decoration of the hotel, whereas for 4 stars hotels it is light and for 5 stars hotels it is scent. Research limitations/implications The results of this study give relatively limited information because only managers’ point of view are shown. In the research, customers’ perceptions on soft innovation based interviews with the top management of the hotels studied takes place, indicating which may not be the case to reflect the real perception of customers. Therefore, for further researches, it is recommended for the other researches to take into consideration of customers’ point of views as well. Also, time limitation, sample size and application of only qualitative research may be stated as the limitations for this study. Quantitative research applies to customers on the same topic and problem statement is recommended for further studies related to city hotels’ soft innovation applications. Practical implications Motivation of this study is to understand how soft innovation can change hotels’ atmosphere and make it more attractive from the managers’ perceptions. According to hotel managers’ views, soft innovation applications may lead to higher customer satisfaction, but the level of investment among the components may change according to the city hotel’s category. Research implications indicate that hotel managers may optimize the effectiveness of their soft innovation efforts by taking into consideration their hotel type, application areas and innovation category as decoration, color, scent, sound and light. According to hotel managers, decoration-related soft innovation is more important to boutique hotels, lighting-related soft innovation is an effective investment for 4 stars hotels and scent-related soft innovation is a suitable investment for 5 stars hotels. Originality/value The originality of the study lies in the analysis of the components of soft innovation as a means for effective city hotel marketing and innovative management applications. Though it is a very suitable industry for implementation, improvement and development, there are limited studies on soft innovation applications in the hotel industry.
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Zaman, Mustafeed, Laurent Botti, and Tan Vo Thanh. "Does managerial efficiency relate to customer satisfaction? The case of Parisian boutique hotels." International Journal of Culture, Tourism and Hospitality Research 10, no. 4 (2016): 455–70. http://dx.doi.org/10.1108/ijcthr-08-2015-0095.

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Purpose The purpose of this study is to examine the relationship between the managerial efficiency and the customer satisfaction of Parisian boutique hotels by using the multi-criteria decision analysis (MCDA) methods. Design/methodology/approach In the first stage, hotels’ managerial efficiency is assessed by data envelopment analysis to establish which hotel has the most efficient performance. In the second stage, the customer satisfaction of these hotels is estimated by the ELECTRE (ELimination et Choix Traduisant la RÉalité) method to assess the hotel’s ability to satisfy their customers. Findings Empirical results show that there is an inverse relation between customer satisfaction and ability to maximise the Revenue per Available Room (RevPAR). In other words, trying to improve efficiency implies a reduction in guests’ satisfaction (and vice versa). Research limitations/implications Therefore, through this research the authors can realise that hotel managers should give more attention to customer service because it has a more direct and important impact on customer satisfaction. It also positively impacts on resource management. However, there are some limitations to this study. First, this study only focuses on 12 hotels. Because the data set is very confidential, it is very difficult to have a bigger sample. Then, the evaluation is based on 2014 figures only. It could be interesting to know their performance for previous years to understand their evolution. Finally, it is necessary to know the percentage of direct reservations for each hotel. For instance, if a hotel is relying too much on online travel agents (i.e. Booking.com, Expedia, etc.), it needs to pay a significant amount of commission to these companies. As a result, it could have a good RevPAR but might pay a huge commission (for example, 20 per cent for most of sites) at the end. In terms of perspectives, it is necessary to conduct a more extensive research to test the hypothesis in a different context. Additionally, the data were taken for a single period of time. It will be very interesting to create a panel of hotels and collect data over a period of time (Barros, 2005; Barros and Santos, 2006; Barros and Deike, 2008). This would enable to better understand the relationship between managerial efficiency and customer satisfaction in a long-term prospective. Originality/value This paper presents the relationship between the managerial efficiency and customer satisfaction in Parisian boutique hotels context. Study suggests that in service industry, increase of firm’s efficiency could negatively impact the guest satisfaction. Therefore, through studying the authors can realise that why hotel managers should focus on customer satisfaction, which attributes play the vital role in customer satisfaction and how to optimize their resources. One of the originalities of this paper is that the authors use the customers’ feedback from the UGC websites (Trip Advisor and Booking.com) as the performance evaluation indicators for customer satisfaction. The data are very confidential and hard to get.
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Han, Yoojin, and Hyunsoo Lee. "Lifestyle Experiences: Exploring Key Attributes of Lifestyle Hotels Using Instagram User-Created Contents in South Korea." Sustainability 13, no. 5 (2021): 2591. http://dx.doi.org/10.3390/su13052591.

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This study aims to investigate the key attributes of a steadily growing hotel sector (lifestyle hotels), which has shown great success in the global competitive market, by analyzing user-created content on Instagram. The dataset used in this study were prepared from a total of 20,999 lifestyle hotel posts and 24,262 boutique hotel posts created from 2013 to 2020 and retrieved using a Python web crawler. The locations, hashtags, and image data were analyzed based on frequency analysis using social network analysis methods and computer vision technology, after which they were visualized with a geographical information system and Gephi. The results demonstrated that lifestyle hotels share key attributes that differentiate them from others in terms of physical, geospatial, and experiential contexts. Design, location, and management type are the main attributes that comprise the distinct identity of each lifestyle hotel. Moreover, a lifestyle hotel is distinct from a boutique hotel in that staying in the former means consuming experiences with continuous changes. The information and knowledge gained from this research will contribute to bridging the gap between theoretical literature and the practical development of lifestyle hospitality.
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Gupta, Seema, and J. Ramachandran. "The Park Hotels: Designing Communications." Asian Case Research Journal 17, no. 02 (2013): 199–224. http://dx.doi.org/10.1142/s0218927513500090.

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The case describes how Priya Paul, the Chairperson of The Park Hotel (TPH), and her team created a uniquely Indian boutique hotel network — infusing each property with local ethos and a charming distinction, emphasizing intimate and personalized service, and positioning each hotel as an entertainment destination for customers. The case invites students to consider the communication choices open to the TPH management in 2010 as they cope with growing competition from the entry of international majors (Hyatt, Starwood Hotels and JW Marriott) and the expansion plans of domestic giants (The Taj, Oberoi and ITC Welcomgroup) while seeking to retain the distinctiveness and individuality of each of the properties in the network. The case describes the communication strategy adopted by TPH and elaborates on the various channels of communication used such as personal selling, advertising, public relations, and social media. The rich exhibits of the case allow for analysis of creative as well as media strategy. The case will enable participants to understand the challenges in integrating the different elements of marketing communications and the challenges in communicating experiences as opposed to products or services.
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Parolin, Carolina Fiuza, and Ricardo Boeing. "Consumption of experiences in boutique hotels in the context of e-WOM." Tourism & Management Studies 15, no. 2 (2019): 33–45. http://dx.doi.org/10.18089/tms.2019.150203.

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Malcheva, Miroslava. "The Automation Versus the Human Touch in the Boutique Hotels: Possible Limits." Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series 8, no. 2 (2019): 155–62. http://dx.doi.org/10.36997/ijusv-ess/2019.8.2.155.

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Kodizas, Julia, and Anne-Flore Maman Larraufie. "UNDERSTANDING CUSTOMERS’ MEMORABLE EXPERIENCE IN THE HOSPITALITY SECTOR: THE CASE OF BOUTIQUE HOTELS." Global Fashion Management Conference 4, no. 4 (2015): 521–22. http://dx.doi.org/10.15444/gfmc2015.04.04.04.

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Henderson, Joan C., Geraldine Liew, Jonathan Ong, and Benjamin Quek. "The Use of Urban Built Heritage for Boutique Hotels: Examples from Malaysia and Singapore." Tourism Review International 17, no. 2 (2013): 63–74. http://dx.doi.org/10.3727/154427213x13728688260758.

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Anggraeni, Adilla, and Indra Kusumawardhana. "MILLENIALS UNCOVERED: BOUTIQUE HOTELS AND DRIVERS OF INTENTION TO STAY OF INDONESIAN MILLENIAL CUSTOMERS." Global Fashion Management Conference 2018 (July 30, 2018): 1068. http://dx.doi.org/10.15444/gmc2018.08.10.04.

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Erkutlu, Hakan V., and Jamel Chafra. "Relationship between leadership power bases and job stress of subordinates: example from boutique hotels." Management Research News 29, no. 5 (2006): 285–97. http://dx.doi.org/10.1108/01409170610674419.

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Van Nguyen, Long Thang, Phuong Ngoc Duy Nguyen, Thang Quyet Nguyen, and Khai The Nguyen. "Employee engagement in brand value co-creation: An empirical study of Vietnamese boutique hotels." Journal of Hospitality and Tourism Management 48 (September 2021): 88–98. http://dx.doi.org/10.1016/j.jhtm.2021.05.015.

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Ghaderi, Zahed, Mohammad Hossein Dehghan Pour Farashah, Ehsan Aslani, and Bahar Hemati. "Managers’ perceptions of the adaptive reuse of heritage buildings as boutique hotels: insights from Iran." Journal of Heritage Tourism 15, no. 6 (2020): 696–708. http://dx.doi.org/10.1080/1743873x.2020.1756834.

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Tangthong, Sorasak, and Vazeerjan Begum. "Sequels of HRM praxes on service quality of employees in boutique hotels: a Thailand perspective." J. for Global Business Advancement 11, no. 4 (2018): 441. http://dx.doi.org/10.1504/jgba.2018.097189.

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Begum, Vazeerjan, and Sorasak Tangthong. "Sequels of HRM praxes on service quality of employees in boutique hotels: a Thailand perspective." J. for Global Business Advancement 11, no. 4 (2018): 441. http://dx.doi.org/10.1504/jgba.2018.10018209.

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ONG, CHIN-EE. "Hidden injuries of class and bourgeoisie dreams: Casino workers, traditional shipbuilders and boutique hotels in Macao." Hospitality & Society 1, no. 2 (2012): 173–88. http://dx.doi.org/10.1386/hosp.1.2.173_1.

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Lee, ChienChing, and Christina Lam. "Curating Authentic Hospitality in a Local Boutique Hotel." Muma Case Review 6 (2021): 001–15. http://dx.doi.org/10.28945/4734.

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Hotel A served the boutique hotel segment. Rather than focusing on market segments in Singapore’s hotel chain scale system, the management decided to offer guests an affordable luxury experience via excellent personalized service while capitalizing on the rich and authentic cultural heritage that the hotel offered in terms of history and design. Although Hotel A had won the Best Hotel Service award three years consecutively, it was getting harder to distinguish itself from other boutique hotels and to align itself with the parent company’s (Company A) strategic long-term goals. Mr. Lim had been the manager of Hotel A for five years. He worked up the ranks, learning the ropes and garnering accolades for best service, and management skills. He had earned the respect of his staff as he empowered his staff, empathized with them and walked the talk. Since December 2019, the world had been reeling from the impact of a global pandemic caused by the coronavirus (COVID-19) which was primarily spread through physical contact and respiratory droplets. Most countries implemented very stringent measures to prevent the disease from spreading within its borders. The luxury boutique hotel category in particular had been negatively affected as the hospitality industry focused on people, personalized services and face to face interactions. One prominent change seen as a result of COVID-19 was a change in consumer behavior, influenced by risk perception (Gössling et al., 2020; Kirk & Rifkin, 2020). Guests became more cautious and concerned about safety and hygiene, preferring less human touch during registration and food delivery, and practiced safe distancing from others (Rittichainuwat & Chakraborty, 2009). Millennials had increasingly become an attractive market segment for the luxury hotel industry as they were not price conscious, preferring to “spend tomorrow’s money” and “spend ahead of income” (Wang, Sun & Song, 2011). Furthermore, as they were digital natives, products and experiences which could satisfy their luxury consumptions could be promoted easily via social media marketing. In August 2020, the Singapore government rolled out a S$45 million SingapoRediscovers campaign where Singaporeans were given S$320 million in tourism credits to drive local spending (Straits Times, August 2020). Mr. Lim is in a dilemma. How can he promote Hotel A as the preferred staycation destination to local Millennials without alienating its more traditional clientele and brand image as a heritage hotel catering to foreigners? How should Hotel A provide personalized service and maintain service quality and satisfaction with safe management measures in place in sync with Millennials’ lifestyle?
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Girginkaya Akdag, Suzan, and Berna Sayar. "Revitalization and Adaptive Re-use in Cappadocia: A Taxonomy of Creative Design Solutions for Uchisar Boutique Hotels." Journal of Contemporary Urban Affairs 4, no. 2 (2020): 35–70. http://dx.doi.org/10.25034/ijcua.2020.v4n2-4.

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Menkiti, Max, and Trevor Ward. "Keeping the business afloat." Worldwide Hospitality and Tourism Themes 8, no. 2 (2016): 216–20. http://dx.doi.org/10.1108/whatt-11-2015-0045.

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Purpose The purpose of this paper is to provide first-hand experiences of running a hotel business in Nigeria from the perspective of an entrepreneur. Design/methodology/approach An informal interview was carried out via email. Max Menkiti is an entrepreneur in the hospitality industry with extensive experience in bootstrap start-ups and operations in the UK and Nigeria. He is currently the Director of Millennium Apartments and Studios in Lagos. Before that, he developed and operated the @venue series of boutique hotels. Max has over 11 years experience in the hospitality industry in Nigeria. Findings The interview offers valuable insights for researchers in hospitality industry entrepreneurship so as to understand the rationale for business decisions. Originality/value The backdrop for this paper is the business environment in Nigeria. The transcript makes available an insider’s view of the number and form of issues that entrepreneurs face in emerging economies.
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Herstein, Ram, Shaked Gilboa, Eyal Gamliel, Ron Bergera,, and Alisha Ali. "The Role of Private Label Brands in Enhancing Service Satisfaction in the Hotel Industry: Comparing Luxury and Boutique Hotels." Services Marketing Quarterly 39, no. 2 (2018): 140–55. http://dx.doi.org/10.1080/15332969.2018.1437250.

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Muñoz Mazón, Ana, Laura Fuentes Moraleda, Carmen Lafuente Ibáñez, and Teresa Villacé Molinero. "Do the managers of boutique hotels value their tangible and intangible attributes in the same way as their guests." International Journal of Management Practice 13, no. 5 (2020): 521. http://dx.doi.org/10.1504/ijmp.2020.10030190.

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Moraleda, Laura Fuentes, Teresa Villacé Molinero, Carmen Lafuente Ibáñez, and Ana Muñoz Mazón. "Do the managers of boutique hotels value their tangible and intangible attributes in the same way as their guests." International Journal of Management Practice 13, no. 5 (2020): 521. http://dx.doi.org/10.1504/ijmp.2020.110005.

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Faleh, Majdi. "Restoration of Tangible and Intangible Artefacts in the Tunisian Landscape: ‘Boutique Hotels’ and the Entrepreneurial Project of Dar Ben-Gacem." Journal of Heritage Management 4, no. 1 (2019): 22–35. http://dx.doi.org/10.1177/2455929619852863.

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This research stems from a theoretical study of the Medina of Tunis, as a continuity of the author’s doctoral research. The broader study from which the concepts are drawn is part of a PhD project, in architecture and humanities, focused on the effects of globalization on the Medina of Tunis. Studies and publications of the houses of the Medina of Tunis are lacking from the literature, in the Anglo-Saxon world, thus the interest of the author is to build a new body of knowledge examining historical restoration projects in Tunisia. This research article traces the challenges faced by the Medina of Tunis in the twenty-first century. It does so by evaluating a restoration and conversion project of seventeenth century Dar Ben-Gacem into a boutique hotel or ‘Hotel de Charme’. The project is unique as it reflects an architectural and entrepreneurial initiative of its owners aiming to work alongside the Medina’s small businesses, local artisans and the community at large. In this context, this research examines the architectural and socio-cultural challenges faced by the owners as well as the architects to preserve the identity of the building while diversifying the use of its spaces. This study first examines the history of Dar Ben-Gacem and the transition of the traditional courtyard house into a ‘cosmopolitan’ guest house that attracts visitors and tourists from all cultures and nationalities. Later, it explores the motivations and commitments of the owners to revive tangible and intangible artefacts through architecture as well as the social and cultural entrepreneurship of Tunisia’s rich cultural history. Ultimately, this theoretical study evaluates the challenges faced in such projects to revive the cultural heritage of the house while shaping a ‘story’ of a generation. Restoration projects in the Medina vary in scale and purpose. The consideration of both tangible and intangible artefacts in this historical context is highly important as it delves into the question of heritage in the age of tourism and globalization.
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Казакова, Светлана, Svetlana Kazakova, Татьяна Кривошеева, and Tatiana Krivosheeva. "Conceptual accommodation facilities as an element of a creative cluster." Services in Russia and abroad 9, no. 5 (2015): 158–72. http://dx.doi.org/10.12737/17472.

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Currently, is much spoken about the transition from the industrial era to the intellectual, in particular, about the development of the creative economy, which is based on intellectual activities, generation new knowledge, design thinking, creative imagination and creativity. Creative potential is becoming a major production resource. And creative class, people who are able to be creative and to generate something new that attracts attention, is a key element of this kind of economy. The ability to enter the market with the results of creativity brings to birth the effect of the creative industry - generation of communities of creative enterprises and industries that shape creative cluster. 
 The definitions of the term «cluster» for a detailed consideration of the concept of «creative cluster» are generalized in the article. Special attention is paid to creative industries as a phenomenon of modernity and as part of a creative cluster. The article presents the characteristic of the conceptual accommodation facilities, among which design-, art- and boutique hotels are allocated, as well as their role in a creative cluster as an element bearing creative burden is defined.
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Firat, Aytekin, Gulay Ozaltin Turker, and Ismail Metin. "Specification of target market in small and medium scale accomadation businesses: a study on boutique hotels operating in city of Mugla." International Journal of Academic Research 6, no. 1 (2014): 82–88. http://dx.doi.org/10.7813/2075-4124.2014/6-1/b.12.

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Lee, Min-Hee, and Moon-Hee Kim. "A Study on the Design Characteristics of Boutique Hotels by Design Collaborations - Focus on examples of collaborations between industry and designers -." Korean Institute of Interior Design Journal 22, no. 2 (2013): 48–57. http://dx.doi.org/10.14774/jkiid.2013.22.2.048.

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МАЛЕТИН, Сергей, and Sergey MALETIN. "FEATURES OF GENERATION Y CONSUMER BEHAVIOR IN THE HOTEL INDUSTRY." Services in Russia and abroad 11, no. 4 (2017): 76–88. http://dx.doi.org/10.22412/1995-042x-11-4-7.

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In modern conditions, the ability to attract new generations of consumers is an important factor in increasing competitiveness in virtually every business area. The article considers the problem of attracting new generations of consumers of hotel services. In the modern market of hotel services, three main demographic segments or generations dominate: "baby boomers", generation X, generation Y. The main attention is paid to the perception and attitude of generation Y to different types of organizations in the hotel industry. It stems from the powerful purchasing power of this generation and the fact that it becomes one of the main segments in the hotel services market. 
 Different approaches to the definition of "generation Y" are shown. Currently, the Y generation is often understood as people born between 1980 and 1995, although a number of researchers determine the end birth-date for this generation in 2000. The article, based on the analysis of modern research, characterizes the main socio-psychological features of this generation: awareness, "technical savvy", active use of Internet resources, team-based activity, social responsibility, critical thinking. Y as consumers are well informed, have high requirements to the quality of goods and services, are skeptical about advertising and marketing, appreciate design, quality, atmosphere, speed of service. Representatives of generation Y as consumers of tourist and hotel services travel more and spend more on travel than other generations, explore new directions, seek new information and authentic experience, are inclined to adventure and extreme trips.
 The author through specific examples considers the main activities of hotel companies in attracting generation Y consumers, among which the main attention is paid to the creation of a new type of hotels oriented to the needs of this generation and the expansion of the range of hotel services. In the modern market of hotel services the "lifestyle" hotels and new types of boutique hotels the best meet the needs of generation Y consu
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Ahmad, Rozila, and Noel Scott. "Technology innovations towards reducing hospitality human resource costs in Langkawi, Malaysia." Tourism Review 74, no. 3 (2019): 547–62. http://dx.doi.org/10.1108/tr-03-2018-0038.

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Purpose Hotel labour costs in Malaysia are increasing. This paper aims to explore Langkawi hotel managers’ perceptions about reducing labour costs using various information and communication technology (ICT) innovations. Design/methodology/approach Semi-structured interviews were conducted with managers from 19 budget and boutique resorts on Langkawi Island, Malaysia. Qualitative data were recorded, transcribed and content analysed using latent coding. Findings All hotel managers reported using some form of ICT. The purpose for ICT adoption found was to increase productivity and efficiency. A hotel’s customer mix, the need of the organization and the technology budget available influenced the outcome of technological innovation. Langkawi hotels had successfully implemented Property Management Systems (PMSs), but self-check-in/out kiosks were not seen as important as they do not meet their customers’ service expectations. Research limitations/implications This study identifies some factors influencing uptake by hotels of technological innovations. This initial qualitative exploration of the technology adoption feasibility in Langkawi suggests that implementation to reduce labour cost is more likely for employee-operated devices rather than customer-operated devices. Practical implications This study contributes to the human resource (HR) management literature by providing insight into the reasons hotel managers introduce technology in a developing country context. Results suggests that hotels face challenges in reducing labour costs through technology. These insights may serve to guide policymakers and hotel managers in other developing countries that are planning to use technology to solve their HR issues. Luxury hotels can consider adopting ICT for back-of-the-house operations such as using a HR information system within the HR department and PMS for the hotel overall operation. Social implications These findings can increase the Malaysians awareness of ICT importance, especially in the hotel industry. Originality/value The Malaysian national minimum wage order policy was introduced in 2012. This policy has resulted in increased labour costs and suggests a need to adopt ICT. This paper is the first to examine the viewpoints of hotel practitioners as to the viability of this strategy. Whilst many studies on the adoption of ICT in the hotel industry focus on its impact on productivity and firm’s performance using quantitative methods, this study used qualitative methods to explore hotel managers’ perceptions on its feasibility to reduce dependence on labour.
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