Academic literature on the topic 'Braids (Hairdressing)'

Introduction: Alopecia is the pathological loss of hair, a frequent sign in dermatology whose etiologies are multifactorial. Alopecia in women can lead to a loss of self-esteem leading to depression and thus alter the quality of life. Better knowledge of the etiologies will make it possible to prevent certain types of alopecia in women and to improve case management. The aim of this work is to study the causes of alopecia in women aged 15 to 45 in the dermatology department of the National Center for Support in the Fight against Disease (CNAM). Methods: This was a descriptive cross-sectional study from February 2018 to February 2019, all women aged 15 to 45 consulting in the service during the study period. Case definition: alopecia any patient between the ages of 15 and 45 consulting for localized or diffuse hair loss. Results: We recruited 102 cases of alopecia out of 7223 women, i.e. a prevalence of 1.41%. The 25-35 age group represented 39%, with an average age of 28. Married women numbered 48, or 47.06%. Civil servants accounted for 28.43%. 87.25% of cases resided in urban areas. The duration of disease progression ranged from 1-12 months for 48.04% to 1-3 years for 36.28% and more than 3 years for 15.68%. The styling practices found in our cases: weaving, straightening, additions, represented respectively (97.06%, 53.92%, 72.54%); braids with addition every 04 weeks was practiced by 30 of our cases. Potash was used by 72.54% of cases for straightening. Our patients straightened their hair at a periodic rate of 3 months for 31.51% of cases, a rate of 6 months for 26.03% of cases. Alopecia was frontal seat, Traumatic alopecia was found in 33.33% of subjects practicing straightening. Rural women suffered from inflammatory causes (P=0.00005). Close straightening sessions expose to the risk of traumatic alopecia (P=0.03). Conclusion: The etiologies of alopecia are dominated by traumatic causes. This underlines the harmful effect of certain styling practices in ...

Learning outcomes Learning objectives of this case is to understand the hairdressing industry and develop the sub-branding strategy. After reading this case and practicing in class, students should be able to understand this business and marketing terminology and apply them in the real world. Students will learn the branding strategies: brand extension, brand architecture and brand portfolio. Students will design (DS) the brand name for the new store. Case overview/synopsis Case synopsis Mr. Tai-Hua Teng (aka TR) was a hair artist and opened his first hair salon, vis-à-vis (VS), in 1989 using a high-end positioning strategy. VS focused on offering superb and diverse services to keep ahead of the competition rather than trying to undercut prices. VS hair salon had a solid foundation based mainly on the elite, celebrities and high-salary customers. In 2017, TR owned 16 stores (including one in Canada and two intern salons), 1 academy, 265 employees and 3 brand names. The three brand names were VS, DS and concept (CC). DS and CC were less known to the public, so now these two brands had been carried the parent name and were known as VS DS and VS CC. Quick cut hairdressing businesses were thriving because customers needed quick and cheap hairdressing services. Acknowledging the benefits of entering the highly competitive quick haircut market, TR began to contemplate the new brand name and services to offer. VS had adopted the brand house strategy but TR wondered if it was better to have an individual brand name when entering the quick haircut market. The sub-branding strategy carried the established quality assurance of VS but there was possible brand overlap. An individual new brand name might lack the well-established values from VS but it also showed the potential to reach different segments of customers. TR’s decision to make: a branded house or hybrid? This case showed a high-end hair salon facing the need for simplicity in the market and considered how to expand its business to the lower-end market. Keywords: hairdressing, brand extension and sub-branding strategy. Complexity academic level Level of difficulty: easy/middle level to undergraduate courses specific prerequisites: it is not necessary for students to prepare or read any marketing theory or chapters of the textbook. However, it would help a more in-depth discussion if students know the CCs of brand architecture, brand portfolio, brand extension and line extension. Supplementary materials Teaching Notes are available for educators only. Subject code CSS 8: Marketing.

Purpose – While service brands are conceptualised as being both the company’s presented brand and the customer’s relationship experience, most research to date has supported the central role of the latter over the former in creating customer value and developing loyalty. Studies supporting the central role of relationship experience have relied on classification schemes that have been developed around the role of employees. In contrast, the purpose of this paper is to propose and test the effect of two new moderators, namely advertising spending- and labour-intensity (LI), in predicting the impact of company image and employee trust. Design/methodology/approach – Four contexts (banking, internet provider, insurance and hairdressing) were selected based on their advertising spending- and LI, and a multi-group structural equation modelling technique was employed to test for differences between contexts. Findings – Company image and employee trust were found to have a significant impact on customer value and loyalty perceptions, with considerable differences in patterns across the chosen contexts. This study has confirmed that differences in advertising spending intensity can explain discrepancies in the relative influence of customer value and loyalty drivers across multiple service industries. Originality/value – The findings of this study shed new light on the results of previous studies that relied solely on classification schemes and which supported the primary importance of employee-customer interactions for service brands. Ultimately, this research can help managers better understand the driving forces of their business.

A large number of people throughout the world have naturally kinky hair that may be very difficult to manage. These people often subject their hair to vigorous and harsh treatment processes in order to straighten it and hence make it more manageable. Hair braiding is a popular and fashionable trend amongst many people, in particular people of African descent. Braided hairstyles serve to preserve hair and protect it, and to give it time to rejuvenate after a period of harsh treatment. During the braiding process synthetic hair is attached to natural hair by weaving a length of the natural hair into one end of each braid. Other materials like wool or cotton may be use used to achieve different hairstyles and textures. Several strands of natural hair are used to secure each braid. The braids are normally left intact for a number of weeks or even months. Although braiding is a helpful African hair grooming practice, the process of taking down or detangling the braids is labor intensive and entails each braid being cut just below where the natural hair ceases and the natural hair being untangled from the braid using a safety pin, a needle or a fine toothed comb. The labor and long hours required to detangle braided hairstyles often results in braid wearers frustratingly pulling on their braided hair. This behavior inevitably destroys the hair follicle and leaves the hair damaged. According to a study conducted by the University of Cape Town’s dermatology department, braiding may be the root cause of traction alopecia (TA) amongst braid wearers. Traction alopecia is a form of alopecia, or gradual hair loss that is caused primarily by excessive pulling forces applied to the hair. The purpose of this current study was to investigate the factors, other than braid tightness, that affect the way and ease with which braids are detangled from the human hair. The study hypothesized that frictional forces present in braided hair were amongst these factors. It was hypothesized that introducing a lubricating formulation in the braids would allow for easier braid detangling. In order to decrease the prevalence of traction alopecia from braided hair, two hair strengthening actives were included in the test formulation. The study investigated the effects of the test formulations on braid detangling, hair friction and on the tensile strength of human hair. The study found that the method used did not pick up any significant differences between the braid detangling forces of treated braids when compared to the braid vi detangling forces of untreated hair. The same method used to measure braid detangling forces was able to show that there are variations in the braid detangling forces of different sections along the braid length. The method to measure braid detangling was based on the principles of hair combability measurements. The study also found that although the method used to measure braid detangling forces was unsuccessful in picking up significant differences in braid detangling forces of treated hair and untreated hair, the method used to measure the frictional forces of human hair showed that the frictional forces of hair treated with test formulations were significantly different than that of untreated hair. The method used to measure frictional forces was based on the capstan approach. The Capstan method measures the forces required to slide a weighted hair fibre over a curved surface of reference material. The interaction between the weighted fibre and the reference material simulates the movement of hair out of a braid ensemble in the braid detangling process. The optimum mixture with the minimum coefficient of friction, predicted a coefficient of friction of 0.61 ± 0.04. The optimum formulation was found to be one that contained 30% Cyclopentasiloxane , 0% PEG-12 Dimethicone, 10% 18-MEA, 29% water, 10% hair strengthening actives, 12.86% emulsifier combination and 8% other oils. The study also showed that including hair strengthening actives, such as hydrolysed proteins had significant effects in the tensile strength properties of chemically treated African hair.