Log in

Relevant bibliographies by topics / Brand Acquisition from China

Contents

Journal articles
Dissertations / Theses
Books
Book chapters
Conference papers

Academic literature on the topic 'Brand Acquisition from China'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Brand Acquisition from China.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Brand Acquisition from China"

1

Fang, Xiang, and Xiaoyu Wang. "Examining consumer responses to cross-border brand acquisitions." European Journal of Marketing 52, no. 7/8 (2018): 1727–49. http://dx.doi.org/10.1108/ejm-04-2016-0200.

Full text

Abstract:

PurposeThe purpose of this study is to investigate the effect of cross-border acquisitions on brand image dimensions (functional, symbolic and global image) of the acquirer brand from a consumer’s perspective.Design/methodology/approachThe authors measured Chinese consumers’ perceptions of eight fictitious cross-border acquisition scenarios and tested the hypotheses by using multiple hierarchical regression.FindingsFirst, the acquisition significantly improves functional, symbolic and global image of the acquirer brand. Second, both image perceptions of the acquirer and the acquired brands bef

APA, Harvard, Vancouver, ISO, and other styles

2

Johansson, Ulf, Christian Koch, Nora Varga, and Fengge Zhao. "Country of ownership change in the premium segment: consequences for brand image." Journal of Product & Brand Management 27, no. 7 (2018): 871–83. http://dx.doi.org/10.1108/jpbm-10-2017-1651.

Full text

Abstract:

Purpose This paper aims to explore how the ownership transfer from a highly industrialised country to less industrialised countries influences consumers’ brand perceptions. Design/methodology/approach Three acquisition cases of premium car brands (Jaguar, Land Rover and Volvo) are investigated using qualitative data from online brand communities. Findings When country of ownership (COOW) for brands changes, it leads to different effects on consumers’ brand perception. Consumers are disoriented as to which cue to apply when evaluating the brand. They also see that brand values, and how these ar

APA, Harvard, Vancouver, ISO, and other styles

3

Pai, V. S., and Ram Subramanian. "Kraft Foods, Inc. in India — The Cadbury Acquisition." Asian Case Research Journal 18, no. 02 (2014): 371–99. http://dx.doi.org/10.1142/s021892751450014x.

Full text

Abstract:

When the United States-based Kraft Foods, Inc. (KFI) acquired the United Kingdom-based Cadbury plc, KFI got entry into the Indian market. KFI CEO, Irene Rosenfeld had targeted the developing markets as key for the company to achieve a 5% organic growth rate and the strong position of Cadbury India augured well for expanding KFI's presence in that market. However, after nearly a year since the acquisition, KFI was moving slowly in India and appeared content to consolidate Cadbury's market presence. Anand Kripalu, President of KFI South Asia and Indo-China and Managing Director of Cadbury India

APA, Harvard, Vancouver, ISO, and other styles

4

Liu, Peng. "The SWOT Analysis and Countermeasures Research on the Acquisition of Volvo by Geely." Advanced Materials Research 452-453 (January 2012): 553–56. http://dx.doi.org/10.4028/www.scientific.net/amr.452-453.553.

Full text

Abstract:

As one of the fastest growing automotive manufacturers in China, Geely Group has acquired the Swedish brand Volvo from Ford Motors, which can be regarded as another attempt made by Chinese auto enterprises to realize internationalization. This article attempts to analyze the acquisition by means of the SWOT model and put forward some corresponding countermeasures.

APA, Harvard, Vancouver, ISO, and other styles

5

Long, Chengzhi, and Jing Lin. "The impact of corporate environmental responsibility strategy on brand sustainability." Nankai Business Review International 9, no. 3 (2018): 366–94. http://dx.doi.org/10.1108/nbri-08-2017-0044.

Full text

Abstract:

PurposeThough enormous research studies were conducted on corporate environmental responsibility (CER), few of them could empirically justify how CER helps to improve firm’s competitive advantage and firms are still hesitant to incorporate CER with their business strategy at present. The purpose of this paper is to theoretically and empirically explore how the CER strategy could help the firm to gain competitive advantage in Chinese context, particularly in terms of achieving brand sustainability (BS).Design/methodology/approachIn this study, 310 listed companies in China were chosen as resear

APA, Harvard, Vancouver, ISO, and other styles

6

Rao-Nicholson, Rekha, and Zaheer Khan. "Standardization versus adaptation of global marketing strategies in emerging market cross-border acquisitions." International Marketing Review 34, no. 1 (2017): 138–58. http://dx.doi.org/10.1108/imr-12-2015-0292.

Full text

Abstract:

Purpose The recent increase in the presence of emerging market firms (EMFs) in global markets requires a closer examination of their international marketing strategies (including branding). The purpose of this paper is to examine the factors behind the standardization or adaptation of global marketing strategies adopted by EMFs for their cross-border acquisitions. Design/methodology/approach This paper examines the determinants of the marketing strategies adopted by Indian and Chinese firms for their cross-border acquisitions. The drivers of the standardization/adaptation of marketing strategi

APA, Harvard, Vancouver, ISO, and other styles

7

Zhao, Xi, Haitao Qu, and Yimin Huang. "The study on key influencing factors of mergers and acquisitions performance based on China state-owned listed enterprises." Grey Systems: Theory and Application 6, no. 1 (2016): 41–50. http://dx.doi.org/10.1108/gs-07-2015-0036.

Full text

Abstract:

Purpose – The purpose of this paper is to analyze the key influencing factors which affect the performance of M & A and the key influencing factors by establishing grey relational sequence model. The results can not only perfect the current existing theoretical system, but also provide theoretical guide for M & A practice. Design/methodology/approach – First of all, this paper analyzes the M & A performance through the literature reviews, and then establishes the grey model about M & A performance from three influencing factors: profitability, operational and development capaci

APA, Harvard, Vancouver, ISO, and other styles

8

Jin, Chunji. "Making the Japanese-Brand from China:." Japan Marketing Journal 39, no. 1 (2019): 106–18. http://dx.doi.org/10.7222/marketing.2019.029.

Full text

APA, Harvard, Vancouver, ISO, and other styles

9

Lin, Alex Y. S., Yu-Ting Huang, and Meng-Kai Lin. "Customer-Based Brand Equity: The Evidence from China." Contemporary Management Research 11, no. 1 (2015): 75–94. http://dx.doi.org/10.7903/cmr.14153.

Full text

APA, Harvard, Vancouver, ISO, and other styles

10

Xu, Steve Shaowei, Shannon Gravely, Gang Meng, et al. "Impact of China National Tobacco Company’s ‘Premiumization’ Strategy: longitudinal findings from the ITC China Surveys (2006–2015)." Tobacco Control 28, Suppl 1 (2018): s68—s76. http://dx.doi.org/10.1136/tobaccocontrol-2017-054193.

Full text

Abstract:

BackgroundIn 2009, the China National Tobacco Company (CNTC) began their Premiumization Strategy, designed to encourage smokers to trade up to more expensive brands, mainly by promoting the concept that higher class cigarettes are better quality and less harmful. This study is the first evaluation of the strategy’s impact on: (1) prevalence of premium brand cigarettes (PBC), mid-priced brand cigarettes (MBC) and discount brand cigarettes (DBC) over 9 years, from 3 years pre-strategy (2006) to 6 years post-strategy (2015); and (2) changes in reasons for choosing PBCs, MBCs and DBCs.MethodsA rep

APA, Harvard, Vancouver, ISO, and other styles

Dissertations / Theses on the topic "Brand Acquisition from China"

1

Zheng, Xiaoshu, and Yuan Shi. "The case of Geely acquiring Volvo Car : A study on low brand equity acquiring high brand equity." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-202174.

Full text

Abstract:

Much previous research has studied high brand equity acquiring high brand equity or high brand equity acquiring low brand equity. However, very little research has been conducted to understand how that low brand equity acquiring high brand equity changes the low brand equity especially in China. This paper is on the case of Geely Group acquiring Volvo Car which was a typical acquisition of a high brand equity company by a low brand equity company. The aim of the paper is to verify whether this type of acquisition could increase the acquirer’s brand equity evaluated by consumers. This paper sel

APA, Harvard, Vancouver, ISO, and other styles

2

Song, Ninghua. "Total acquisition cost analysis of sourcing from China." Thesis, University of Cambridge, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.612447.

Full text

APA, Harvard, Vancouver, ISO, and other styles

3

Fu, Guoqun. "Consumer evaluations of brand extensions in emerging economies : evidences from China." Thesis, Aston University, 1999. http://publications.aston.ac.uk/10726/.

Full text

Abstract:

This project explored how consumers in emerging economies evaluate brand extension by using China as a case. Two separate but related studies were conducted, and university students were used as respondents in both the studies. Study one or replication study tested Aaker and Keller's brand extension model in China. Assuming similar methods to Aaker and Keller's, six well-recognised brands were chosen as parent brand and each was extended to three product categories. Totally, 469 respondents completed the survey questionnaire. As each was to evaluate six extensions, this made the cases 2814. Th

APA, Harvard, Vancouver, ISO, and other styles

4

Hoff, Meagan. "Ethnic Identity and Accent: Exploring Phonological Acquisition for International Students from China." Bowling Green State University / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1395176320.

Full text

APA, Harvard, Vancouver, ISO, and other styles

5

Lin, Fenfang. "From 'Made in China' to 'Created in China' : the development of a country brand in the international exporting context." Thesis, University of Edinburgh, 2014. http://hdl.handle.net/1842/21048.

Full text

Abstract:

Globalisation has created a world where countries compete with each other over trading. Historically, emerging countries started with a negative brand image to enhance exporting. This is particularly true in the Asian context where a general developmental path has been established by countries such as Japan and South Korea. Their success has gained a strong brand image for their products. China, after launching itself into the global market in the late 70s, has gained an increasing market share of ‘Made in China’ products. The reputation of ‘Made in China’, however, is perceived at low quality

APA, Harvard, Vancouver, ISO, and other styles

6

Pei, Miao. "Scaffolding and participation in classroom interaction perspectives from English immersion teaching in the People's Republic of China /." Click to view the E-thesis via HKUTO, 2006. http://sunzi.lib.hku.hk/hkuto/record/B37391471.

Full text

APA, Harvard, Vancouver, ISO, and other styles

7

Pei, Miao, and 裴淼. "Scaffolding and participation in classroom interaction: perspectives from English immersion teaching in thePeople's Republic of China." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2006. http://hub.hku.hk/bib/B37391471.

Full text

APA, Harvard, Vancouver, ISO, and other styles

8

Harrison, Steven Edward. "Factors affecting the acquisition of health care services, a case study from NingMing County, GuangXi Zhuang Autonomous Region, People's Republic of China." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1999. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp03/NQ45644.pdf.

Full text

APA, Harvard, Vancouver, ISO, and other styles

9

Chan, Wai-ming Edmen, and 陳偉明. "Country of origin effect on brand value and its role in the evaluationof commercial products: a case study of theMercedes-Benz bus chassis from Brazil and its acceptance in HongKong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1988. http://hub.hku.hk/bib/B31264001.

Full text

APA, Harvard, Vancouver, ISO, and other styles

10

Lei, Xiao, and 雷霄. "Understanding writing strategy use from a sociocultural perspective: a multiple-case study of Chinese EFLlearners of different writing abilities." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2009. http://hub.hku.hk/bib/B43085672.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Books on the topic "Brand Acquisition from China"

1

Sagiyama, Ikuko, and Miriam Castorina, eds. Trajectories. Firenze University Press, 2019. http://dx.doi.org/10.36253/978-88-8453-394-4.

Full text

Abstract:

This volume gathers artiche related to different research areas within the field of East Asian Studies. Organized in a Japanese and a Chinese section, these studies use different approaches within humanities disciplines to explore topics ranging from classical and contemporary East Asian literature to the study of second language acquisition across European and Asian languages. The collection offers an intentionally interdisciplinary approach so to provide a broader perspective on the literatures and languages of Japan and China. The authors featured in the volume are Claudia Iazzetta, Luca Ca

APA, Harvard, Vancouver, ISO, and other styles

2

Brand New Art from China: A Generation on the Rise. I. B. Tauris & Company, Limited, 2018.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

3

From Chinese Brand Culture To Global Brands Insights From Aesthetics Fashion And History. Palgrave Macmillan, 2013.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

4

Harrison, Steven Edward. Factors affecting the acquisition of health care services: A case study from NingMing County, GuangXi Zhuang Autonomous Region, People's Republic of China. 1999.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

5

Leeson, Paul, Cristiana Monteiro, Daniel Augustine, and Harald Becher, eds. Echocardiography. Oxford University Press, 2020. http://dx.doi.org/10.1093/med/9780198804161.001.0001.

Full text

Abstract:

Fully updated for its third edition, Echocardiography provides all of the essential information you need on echo acquisition, interpretation, and reporting in an easily readable and concise format. Featuring over 400 full colour images, this resource also comes with online access to 155 video clips to clarify complex issues, making it an invaluable guide for both the experienced and trainee cardiologist who performs echocardiography as part of their practice. Designed to align to international guidelines and help trainees undergoing accreditation or certification, including the BSE, EACVI, and

APA, Harvard, Vancouver, ISO, and other styles

6

Valmisa, Mercedes. Adapting. Oxford University Press, 2021. http://dx.doi.org/10.1093/oso/9780197572962.001.0001.

Full text

Abstract:

Philosophy of action in the context of Classical China is radically different from its counterpart in the contemporary Western philosophical narrative. Classical Chinese philosophers began from the assumption that relations are primary to the constitution of the person, hence acting in the early Chinese context necessarily is interacting and co-acting along with others—human and nonhuman actors. This book is the first monograph dedicated to the exploration and rigorous reconstruction of an extraordinary strategy for efficacious relational action devised by Classical Chinese philosophers in ord

APA, Harvard, Vancouver, ISO, and other styles

7

Rudmin, Floyd, Bo Wang, and Joaquim de Castro. Acculturation Research Critiques and Alternative Research Designs. Edited by Seth J. Schwartz and Jennifer Unger. Oxford University Press, 2016. http://dx.doi.org/10.1093/oxfordhb/9780190215217.013.4.

Full text

Abstract:

Dictionary definitions concur that “acculturation” means second-culture acquisition, but “acculturation” began as a Eurocentric concept that inferior peoples improve themselves by imitating superior peoples. Shadows of this persist despite the acceleration of acculturation research from nine studies per decade in the 1920s to the current rate of more than 6000 per decade. Reviews of this research have noted confused findings and lack of utility. Critics either (1) advocate for qualitative methods because culture, identity, and human experience are too complex for psychometric methods, or (2) r

APA, Harvard, Vancouver, ISO, and other styles

8

Xie, Chuntao, ed. China's Urbanization: Migration by the Millions. Translated by Chiying Wang. Global Century Press, 2016. http://dx.doi.org/10.24103/cus1.en.2016.

Full text

Abstract:

Joseph Eugene Stiglitz, laureate of the Nobel Prize in Economic Sciences, once named urbanization in China and the new technical revolution led by the United States as the two great events shaping the world of the 21st century. British specialist Tom Miller refers to China’s urbanization as “the greatest migration in human history.” China's Urbanization: Migration by the Millions is a full-range description of how millions of farmers in China became urban citizens in different periods of history. It further explores the deep-rooted issues of the country’s land system and household registration

APA, Harvard, Vancouver, ISO, and other styles

Book chapters on the topic "Brand Acquisition from China"

1

He, Jiaxun, and Liangjie Zhu. "From Product Brand to Platform Brand: Business Evolution of Internet Clothing Brand Handu." In China-Focused Cases. Springer Singapore, 2019. http://dx.doi.org/10.1007/978-981-13-2706-3_8.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Zhiyan, Wu, Janet Borgerson, and Jonathan Schroeder. "The 2008 Beijing Olympics Opening Ceremony: Branding China for the World." In From Chinese Brand Culture to Global Brands. Palgrave Macmillan UK, 2013. http://dx.doi.org/10.1057/9781137276353_4.

Full text

APA, Harvard, Vancouver, ISO, and other styles

3

Schmidt, Richard, Akihiko Shimura, Zhigang Wang, and Hy-sook Jeong. "Suggestions to buy: Television commercials from the U. S., Japan, China, and Korea." In Studies on Language Acquisition. Mouton de Gruyter, 2006. http://dx.doi.org/10.1515/9783110219289.3.285.

Full text

APA, Harvard, Vancouver, ISO, and other styles

4

Cao, Cungen. "Medical Knowledge Acquisition from the Electronic Encyclopedia of China." In Artificial Intelligence in Medicine. Springer Berlin Heidelberg, 2001. http://dx.doi.org/10.1007/3-540-48229-6_38.

Full text

APA, Harvard, Vancouver, ISO, and other styles

5

Yu, Baohua, and David Watkins. "Attitudes and Motivation in Second-Language Acquisition: A Study of International Students in China from a Cultural Perspective1." In Crossing Borders in East Asian Higher Education. Springer Netherlands, 2010. http://dx.doi.org/10.1007/978-94-007-0446-6_8.

Full text

APA, Harvard, Vancouver, ISO, and other styles

6

Zeng, Yifan. "Acquisition and Quantification of Main Controlling Factors of Water Inrush from Coal Seam Floor in Coalfields of North China." In Research on Risk Evaluation Methods of Groundwater Bursting from Aquifers Underlying Coal Seams and Applications to Coalfields of North China. Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-79029-9_3.

Full text

APA, Harvard, Vancouver, ISO, and other styles

7

"Introduction." In Brand New Art From China. I.B. Tauris, 2018. http://dx.doi.org/10.5040/9781350985551.0004.

Full text

APA, Harvard, Vancouver, ISO, and other styles

8

"Conclusion." In Brand New Art From China. I.B. Tauris, 2018. http://dx.doi.org/10.5040/9781350985551.0005.

Full text

APA, Harvard, Vancouver, ISO, and other styles

9

"Notes." In Brand New Art From China. I.B. Tauris, 2018. http://dx.doi.org/10.5040/9781350985551.0006.

Full text

APA, Harvard, Vancouver, ISO, and other styles

10

"Artist Biographies." In Brand New Art From China. I.B. Tauris, 2018. http://dx.doi.org/10.5040/9781350985551.0007.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "Brand Acquisition from China"

1

Usmanova, Kamila, Daoping Wang, and Amjad Younas. "Brand Promotion of Confucius Institute in China from the Perspective of Cultural Recipients." In the 2019 3rd International Conference. ACM Press, 2019. http://dx.doi.org/10.1145/3312662.3312703.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Lei Zhang. "Technology input and economic growth: Evidence from China." In 2010 3rd International Symposium on Knowledge Acquisition and Modeling (KAM). IEEE, 2010. http://dx.doi.org/10.1109/kam.2010.5646316.

Full text

APA, Harvard, Vancouver, ISO, and other styles

3

Wen-qian, Tang. "Growth effects of education acquisition variance — Empirical evidence from China." In 2011 International Conference on Management Science and Engineering (ICMSE). IEEE, 2011. http://dx.doi.org/10.1109/icmse.2011.6070112.

Full text

APA, Harvard, Vancouver, ISO, and other styles

4

ShuYing*, LV, Denis MOUGENOT, and LIU Junjie. "Benefits of point acquisition in China: case studies from MEMS-based accelerometers." In Beijing 2014 International Geophysical Conference & Exposition, Beijing, China, 21-24 April 2014. Society of Exploration Geophysicists and Chinese Petroleum Society, 2014. http://dx.doi.org/10.1190/igcbeijing2014-053.

Full text

APA, Harvard, Vancouver, ISO, and other styles

5

Cordeiro, C. M. "Human capital and brand innovation in China: The case of Geely Automobile from 2007 to 2011." In 2012 IEEE 6th International Conference on Management of Innovation & Technology (ICMIT 2012). IEEE, 2012. http://dx.doi.org/10.1109/icmit.2012.6225866.

Full text

APA, Harvard, Vancouver, ISO, and other styles

6

Zhao, Jing, and Xinghua Dang. "County Innovation System Efficiency Prediction Based on Support Vector Machine: Evidence from China." In 2009 Second International Symposium on Knowledge Acquisition and Modeling. IEEE, 2009. http://dx.doi.org/10.1109/kam.2009.96.

Full text

APA, Harvard, Vancouver, ISO, and other styles

7

Zhang, Xing, and Nick C. Koutsabeloulis. "Estimate of Permeability of Fracture Corridors/Networks: From Data Acquisition to Reservoir Simulations." In International Oil and Gas Conference and Exhibition in China. Society of Petroleum Engineers, 2010. http://dx.doi.org/10.2118/131218-ms.

Full text

APA, Harvard, Vancouver, ISO, and other styles

8

Chen, Cheng, Juan Zhou, and Bin li. "Organizational Structure of Innovative Team in University Scientific Research: Evidence from China." In 2008 IEEE International Symposium on Knowledge Acquisition and Modeling Workshop (KAM 2008 Workshop). IEEE, 2008. http://dx.doi.org/10.1109/kamw.2008.4810575.

Full text

APA, Harvard, Vancouver, ISO, and other styles

9

"A Study Of C-E Translation Of China Time-Honored Catering Brand Names From The Eco-Translatological Perspective." In 2017 International Conference on Frontiers in Educational Technologies and Management Sciences. Francis Academic Press, 2017. http://dx.doi.org/10.25236/fetms.2017.012.

Full text

APA, Harvard, Vancouver, ISO, and other styles

10

Yilmaz, Oz, Jie Zhang, and Yan Shixin. "Acquisition and processing of large‐offset seismic data: a case study from Northwest China." In SEG Technical Program Expanded Abstracts 2005. Society of Exploration Geophysicists, 2005. http://dx.doi.org/10.1190/1.2148252.

Full text

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!