Academic literature on the topic 'Brand articulation'
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Journal articles on the topic "Brand articulation"
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Pirani, Daniela, Benedetta Cappellini, and Vicki Harman. "The Italian breakfast: Mulino Bianco and the advent of a family practice (1971-1995)." European Journal of Marketing 52, no. 12 (November 12, 2018): 2478–98. http://dx.doi.org/10.1108/ejm-06-2018-0374.
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PurposeThis paper aims to examine how Mulino Bianco, an iconic Italian bakery brand, has reshaped the symbolic and material aspects of breakfast in Italy, transforming a declining practice into a common family occasion.Design/methodology/approachA socio-historical analysis of the iconisation process has been undertaken with a framework for investigating the symbolic, material and practice-based aspects of the brand and their changes over time. Archival marketing material, advertising campaigns and interviews with brand managers constitute the main data for analysis.FindingsThree crucial moments have been identified in which the brand articulates its relationship with the practice of breakfast. During the launch of the brand, the articulation was mainly instigated via the myths of tamed nature and rural past and the material aspect of the products reinforced such an articulation. In the second moment, the articulation was established with the brand’s materiality, emphasised through the use of promotional items targeting mothers and children. In the last phase, a cementification of the articulation was achieved mainly via the symbolic aspect of the brand – communicating Mulino Bianco as emblematic of a new family life in which the “Italian breakfast” was central.Originality/valueTheoretically, this paper advances the understanding of the pervasive influence of brands in family life, showing how they do not simply reshape existing family food practices, rather they can re-create new ones, investing them with symbolic meanings, anchoring them with novel materiality and equipping consumers with new understandings and competences.
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Skard, Siv, and Helge Thorbjornsen. "Closed-ended and open-ended fit articulation." European Journal of Marketing 51, no. 7/8 (July 11, 2017): 1414–39. http://dx.doi.org/10.1108/ejm-01-2016-0011.
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Purpose Previous research suggests that firms should articulate incongruent sponsorships to provide a rationale for the relationship between sponsor and sponsorship object. Fit articulation is a strategy that communicates shared associations between sponsor and object. Based on conclusion explicitness theory, this paper aims to conceptualize and tests two fit articulation strategies in sponsorships: open-ended and closed-ended. Design/methodology/approach Research hypotheses were tested in two experiments. Findings Only open-ended fit articulation improved brand attitudes. Mediation analyses show that while open-ended articulation influenced brand attitudes through brand image (Study 1 and Study 2) and altruistic motive attributions (Study 2), there was an indirect effect of closed-ended articulation on brand attitudes through global fit perceptions (Study 2). Practical implications The results from two experiments suggest that incongruent sponsors should use open-ended conclusions about a shared image dimension. Although explicit arguments may increase global perceptions of fit, they may impede a positive impact on the articulated brand image dimension and generation of altruistic motive attribution. Therefore, sponsorship managers should be careful in terms of using explicit arguments for fit when the sponsorship is incongruent because such arguments may hinder articulation from generating goodwill and a positive brand image. Originality/value This is the first paper to develop and test different types of fit articulation strategies in sponsorships.
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Lima, Vitor, Alessandra Baiocchi Antunes Corrêa, Marco Tulio Zanini, Luís Alexandre Grubits de Paula Pessôa, and Hélio Arthur Reis Irigaray. "Branding Rio de Janeiro: a semiotic analysis." Marketing Intelligence & Planning 37, no. 6 (September 2, 2019): 645–59. http://dx.doi.org/10.1108/mip-08-2018-0303.
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Purpose The purpose of this paper is to identify how a city as a brand discursively conceives and articulates relevant meanings in order to build its identity. Design/methodology/approach The study follows a discursive semiotic approach using content from the Visit.Rio website and posts from its Facebook page. Findings It was possible to organize the values and meanings that structure the Rio de Janeiro brand in the semiotic square. Narrative schemes that concretize the value proposition guided mainly by contemplation and experimentation situations were identified. The discursive construction of the Rio de Janeiro brand is primarily marked by the relation between nature and culture, where contrasting meanings are explored by the City Hall managers. Research limitations/implications This study is limited to the analysis of the enunciator (Rio de Janeiro brand managers) in their process of creating and articulating the city’s meanings. Future research could investigate the enunciate (public) perspective. Practical implications Managers should consider the discursive approach since it provides a more holistic perspective on the brand-building process. The findings may contribute to the understanding, selection and articulation of the correct meanings that should be communicated to the public in order to make the city a relevant and desirable place to visit. Originality/value This paper is based on the concept of a brand as a set of discourses grounded by meanings that are culturally conceived, which, thus, presents itself as a different approach from the traditional one, especially in research on place branding.
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Thomas, Robert James. "Out with the old and in with the new: a study of new kit sponsorship and brand associations in the Barclays Premier League." Journal of Product & Brand Management 24, no. 3 (May 18, 2015): 229–51. http://dx.doi.org/10.1108/jpbm-07-2014-0657.
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Purpose – The purpose of this paper is to explore the role of brand associations and the formation of attitudes towards a new sponsor. Specifically, the paper evaluates the Under Armour brand and its anomalous position in the Barclay’s Premier League. Design/methodology/approach – The research design is longitudinal, qualitative and interpretivistic, utilising 26 online focus groups with 213 participants over a 24-month period encompassing the 2012/2013 and 2013/2014 Premier League seasons. Findings – The results indicate that Under Armour’s lack of football (soccer) presence in the context of the Premier League offered significant differentiation, as it diminished “common ground” with other fans, offered the opportunity to create personal identities beyond the club and the consumption of kit apparel, and was seen as positive given the articulation that brands such as Nike and Adidas were “forced” onto fans. Additionally, for the first time in the sports sponsorship literature, the findings reveal fans engaging with brands in a utilitarian manner, expressing concerns relating to cost, durability, functionality and value for money. Research limitations/implications – This study is exploratory in nature and highly contextualised, and a larger-scale study of the phenomenon is desirable. This study extends the literature on fans’ perceptions of sponsoring brands and shows that a new sponsor, without prior league or club associations, can generate significant brand interest and elicit consumption behaviours beyond team apparel. Practical implications – The findings suggest that there are considerable opportunities for “outside” brands to garner a market share and instigate loyalty through sponsorship. Subsequently, kit manufacturers should consider strategies that encompass entry into new sporting areas. Originality/value – The study reveals that fans seek uniqueness and differentiation in a sponsoring brand, with brand image paramount in relation to the club and to both social and personal identity.
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Bonde, Anders, and Allan Grutt Hansen. "Audio logo recognition, reduced articulation and coding orientation: Rudiments of quantitative research integrating branding theory, social semiotics and music psychology." SoundEffects - An Interdisciplinary Journal of Sound and Sound Experience 3, no. 1-2 (December 1, 2013): 112–35. http://dx.doi.org/10.7146/se.v3i1-2.15644.
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In this paper we explore an interdisciplinary theoretical framework for the analysis of corporate audio logos and their effectiveness regarding recognisability and identification. This is done by combining three different academic disciplines: 1) social semiotics, 2) branding theory and 3) music psychology. Admittedly, the idea of integrating sonic semiotics with marketing or branding has been proposed elsewhere (cf. Jekosch, 2005; Arning & Gordon, 2006; Winter, 2011), though it appears novel to apply this cross-disciplinary field from a social-semiotic perspective while, at the same time, focusing on musicological descriptors. We consider as a starting point Kress and Van Leeuwen’s (1996, 2006) conceptualisation of ‘modality’, which is central to their ‘visual grammar’ theory and subsequently extended to auditory expressions such as spoken language, music and sound effects (Van Leeuwen, 1999). While originally developed on the basis of linguistics and systemic-functional grammar (Halliday, 1978, 1985) and further reinforced by theories of ‘intersemiotic translation’ (cf. Jakobson, 1959; Eco, 2001) and ‘coding orientation’ (Bernstein, 1971, 1981), Kress and Van Leeuwen’s idea of modality is in this paper connected to notions of brand recognisability and brand identification, thus resulting in the concept of ‘Reduced Articulation Form’ (RAF). The concept has been tested empirically through a survey of 137 upper secondary school students. On the basis of a conditioning experiment, manipulating five existing audio logos in terms of tempo, rhythm, pitch and timbre, the students filled out a structured questionnaire and assessed at which condition they were able to recognise the logos and the corresponding brands. The results indicated that pitch is a much more recognisable trait than rhythm. Also, while timbre turned out to be a decisive element, RAF did actually cause logo and brand recognition in a substantial way. Finally, there seems to be a connection between the level of melodic distinctiveness and logo and brand recognition. The empirical findings are interpreted and discussed in light of the theoretical framework and the concept of coding orientation.
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King, Ceridwyn. "Brand management – standing out from the crowd." International Journal of Contemporary Hospitality Management 29, no. 1 (January 9, 2017): 115–40. http://dx.doi.org/10.1108/ijchm-12-2015-0711.
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Purpose This paper aims to provide a comprehensive understanding of how brand management research has evolved to inform future hospitality research agendas that are both theoretically and practically innovative and relevant. Design/methodology/approach A review of leading tourism and hospitality journals, augmented by a review of leading mainstream marketing and services journals, over the past 20 years was undertaken. Focusing on papers with an emphasis on the brand, as reflected in the title, over 263 articles were reviewed. Findings In contrast to the more established mainstream literature, brand management research in the hospitality literature is limited in both its depth and breadth. In seeking to go beyond mere replication, and in consideration of industry needs, the review informs the articulation of an integrative research framework that reflects the extant literature and illuminates new research pathways that, in anticipation of making a significant contribution to brand management theory, will enhance hospitality academic and practitioner understanding of brand management. Research limitations/implications The comprehensive critical review affords insight into areas of brand management research innovation, both from a topic and methods perspective. The proposed research agenda not only reflects industry priorities but also responds to gaps within academia’s current understanding of brand management theory, particularly within a service context. Grounded in classical theories and industry insight, the pursuit of topics advanced in the research agenda are expected to make a significant contribution to the theoretical understanding of the brand management concept in an applied setting, in addition to providing timely and relevant insight to practitioners seeking to stand out from the crowd. Originality/value With brands dominating the hospitality landscape, insight derived from thought leading and innovative research is needed. With no comprehensive review of brand management research within the tourism and hospitality literature, clarity with respect to what is known and, more importantly, what is not known is not apparent. This paper addresses this paucity and, in doing so, gives hospitality academics a clear pathway to conducting meaningful and relevant brand management research from both theoretical and practical perspectives.
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Stolarski, Łukasz. "Correlation Between Car Size, Weight, Power, and Vowel Quality in Model Names." Studia Anglica Posnaniensia 55, no. 1 (March 1, 2020): 21–48. http://dx.doi.org/10.2478/stap-2020-0002.
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Abstract This paper focuses on the practical application of the theory of sound symbolism in brand name development and examines which of the two phonetic dimensions of vowel articulation, the vertical articulatory scale or the horizontal one, is utilised to a higher degree in communicating the size of a vehicle to customers. The methodology used in previous studies on size-sound symbolism did not make it possible to separate the two aspects of vowel articulation. In the present paper, these dimensions were categorised by the use of quantitative methods. Each Received Pronunciation vowel was assigned a numerical value separately on both scales. Then, the correlations between the values obtained for horizontal and vertical articulation of the vowels present in the names of cars sold in Great Britain and the physical attributes of the respective vehicles such as size, weight, and power were calculated. The final results reveal that it is only the vertical scale of vowel articulation which is utilised to signal the physical characteristics of the vehicles examined in this project. Although these findings refer directly to British English, they may also have more universal implications for the theory of magnitude sound symbolism.
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Godinho, Sandra, and Margarida V. Garrido. "Branding with the in-out effect: The impact of consonantal articulation on brand evaluation." Psychology & Marketing 34, no. 9 (August 10, 2017): 904–11. http://dx.doi.org/10.1002/mar.21031.
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Madrigal, Robert, and Jesse King. "Improving fit perceptions for an incongruent sponsorship: Associating a sports property to a brand via analogical articulation." Journal of Business Research 124 (January 2021): 731–38. http://dx.doi.org/10.1016/j.jbusres.2018.12.001.
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Ball, Martin J. "Linguo-labials revisited: The PRDS solution." Journal of the International Phonetic Association 17, no. 2 (December 1987): 115–17. http://dx.doi.org/10.1017/s0025100300003315.
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Both Maddieson (1987) and Kelly (1987) discuss the problem of symbolising linguo-labials in Austronesian languages of Vanuatu, and highlight the alternative solutions to the problem of symbolising rare speech sounds. Maddieson outlines five possible answers: firstly no official IPA symbolisation be provided, allowing transcribers to utilise ad hoc personal transcriptions. Secondly, existing symbols could be modified by existing diacritics, though interpreted in a new way. An alternative to this would be to invent a new diacritic specifically to denote linguo-labial articulation and to attach it to an existing symbol. The final two strategies involve the invention of brand new unit symbols for the sounds, or the use of digraphs. Maddieson argues convincingly against the use of digraphs, but otherwise leaves the debate open for other contributors. Both Kelly (1987) and Bladon (1987) are also to some extent non-committal on the problem, but seem to favour the use of an existing or a new diacritic attached to standard labial/alveolar symbols.
Dissertations / Theses on the topic "Brand articulation"
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Eriksson, Gabriella, and Sofia Rudell. "Branding Sri Lanka : A case study." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-28605.
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This bachelor thesis is conducted as a Minor Field Study (MFS) in Sri Lanka, funded by the Swedish International Development Cooperation Agency (SIDA). The tourism industry have become a key factor for economic growth in several developing countries. A section of branding which refers to branding of a whole country is place branding. Place branding is seen as a complex process which involves multiple parts of the country. In order to ease for brand managers and to develop the theory of place branding, Hanna and Rowley (2011) have developed a new model of place branding. The model is named the Strategic place brand management model (SPBM- model) and consists of components which are argued to be essential parts in the process of branding a place. Developing countries have a need for place branding practices in order to create economic growth. The SPBM-model could therefore be a useful contribution to the research field of place branding in developing countries. The research questions of this research was therefore firstly to see how Sri Lanka work with the components in the SPBM-model, and second to find out which components in the SPBM-model that can be seen as important based on Sri Lankan conditions. This to answer the purpose of this thesis: explore how the SPBM-model can be applied on the process of branding Sri Lanka. The study was made through a case study of the developing country of Sri Lanka. In order to gain data, seven semi-structured interviews were conducted with officials working with branding Sri Lanka as a tourism destination. By putting the SPBM-model on the Sri Lankan place branding process it can be interpreted that all components are tightly connected to each other, and some parts seems to be more important for Sri Lanka then others. If Sri Lanka put more time and effort in the three components of infrastructure, stakeholders and evaluation, also the other six components of the SPBM-model (identity, brand experience, WOM, architecture, communication andarticulation) indirect will be affected in a positive way.
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Massoudi, Jamila El Massoudi. "The impact of sponsorship articulation on image transfer." Master's thesis, 2015. http://hdl.handle.net/10071/11108.
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Purpose
This thesis validates image transfer in sponsorships and explores the consequences of articulation on brand-event image transfer.
Design/methodology/approach
A between-group experiment was conducted (N=164) using a 3-level factor (a neutral condition, a sponsorship condition, and an articulated sponsorship condition) and six response measures (five brand associations and perceived brand-event fit).
Findings
Associations were successfully transferred from the event to the brand. The results suggest that sponsorship articulation increases the perceived brand-event fit and that it increased the transfer of the association that was used for the articulation. The ‘created’ brand-event fit did not translate into an increased transfer of associations.
Practical implications
The findings suggest that marketers can exert influence on which associations will be transferred. Articulation is likely to strengthen the transfer of particular associations and will enhance the perceived brand-event fit.
Originality/value
This thesis addresses the influence of sponsorship articulation on image transfer, thereby making a contribution to the understudied field of sponsorship-linked marketing. Moreover, it is the first paper that uses concept conditioning to explain image transfer effects in sponsorships.
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Chang, Nai-Yun, and 張乃云. "The Impact of Optimum Stimulation Level and Motive of Reading Customer Articulations on the Brand Relationaships and Sense of Community of Combination of Virtual Experiences." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/svta52.
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碩士國立臺北科技大學
商業自動化與管理研究所
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Virtual experience has two types – personal virtual experience and mechanical virtual experience. This study divided personal virtual experience into two types, which were social virtual experience and information virtual experience, and adopted four types of mechanical virtual experience. This study combined the two types of virtual experience, and analyzed the impact on brand relationships and sense of virtual community effect while customer with different degree of optimum stimulation level and different motive of reading customer articulations on the internet. With experiment evidences, Customers with diffenent optimum stimulation level was resulted brand relationships whith exposing to different experience combination, and customers with diffenent motive of reading customer articulations on the internet was resulted brand relationships and sence of virturl community whith exposing to different experience combination.
Books on the topic "Brand articulation"
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Plump, Steven R. Creating a strategic marketing plan for your company: Leading CMOs on articulating a vision, evaluating financial metrics, and ensuring brand success. [Boston, Mass.]: Aspatore Books, 2006.
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Duffy, Brooke Erin. Conclusion. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252037962.003.0008.
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This concluding chapter returns to the guiding question “What is a magazine?” used by the book to explore the industry transformations associated with digitization and participatory culture by revisiting the concepts of organizational identity, professional identity, and gendered identity. It also discusses the many different ways in which contemporary producers of women's magazines are redefining their processes and products. It shows that the evolution from magazine as object to magazine as brand represents a conundrum for magazine publishers as they struggle to reach a consensus about “who we are as an organization.” While contemporary threats to the magazine industry are very real, the chapter argues that the actual shifts taking place are much more nuanced than universal accounts about media convergence suggest. As some traditional media boundaries collapse, others are being remade to preserve historical and cultural identity articulations.
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Gerken, Mikkel. Against Knowledge-First Epistemology. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780198716310.003.0003.
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This chapter attacks, on several fronts, what is often cited as a theoretical advantage to regarding knowledge as a theoretical primitive—namely, that knowledge can be used to reductively analyse other epistemic phenomena. It suggests that proponents of such an approach commit a similar mistake to the one that they charge their opponents with—viz., the mistake of seeking to reductively analyse basic epistemic phenomena in terms of other allegedly more basic or fundamental phenomena. After leveling this charge against reductionist brands of knowledge-first epistemology, the chapter takes the knowledge norm of assertion as its critical focus and challenges non-reductionist brands of knowledge-first epistemology. It concludes by articulating an alternative to knowledge-first methodology: that is labeled ‘equilibristic epistemology’. According to equilibristic epistemology there isn’t a single epistemic phenomenon or concept that is ‘first’. Rather, there are a number of basic epistemic phenomena that are not reductively analysable although they may be co-elucidated in a non-reductive manner.
Book chapters on the topic "Brand articulation"
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Chabram, Angie. "Tenure in the Contact Zone." In Written/Unwritten. University of North Carolina Press, 2016. http://dx.doi.org/10.5149/northcarolina/9781469627717.003.0006.
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Angie Chambram charts her negotiations of higher education, her own brand of cultural politics, and her interdisciplinary path toward bilingual Chicana/o studies and interdisciplinary cultural studies to winning tenure. Rather than overpersonalizing her story or providing celebratory closure, she invites readers to consider how the language and tenure struggle that intersect in higher education reflect the struggles of everyday people in different geopolitical and educational venues. Chambram discusses the challenge of building a new program while on the tenure track while making claims for the importance of diversity within Spanish literature and language departments. The essay provides glimpses of these negotiations which begin early on in the lives of many assistant professors of color (most of whom are untenured) and continue well beyond tenure, as these individuals negotiate points of entry and articulation and seek to redress longstanding social injustices.
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Longworth, Deborah. "The Sitwells and Sitwellism." In The Many Facades of Edith Sitwell. University Press of Florida, 2017. http://dx.doi.org/10.5744/florida/9780813054421.003.0002.
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Few figures have been so renowned and yet so critically dismissed within the history of literary modernism as Edith, Osbert and Sacheverell Sitwell. For a time in the early 1920s they were the leading personalities of London’s immediately post-war modernist haut bohemia, and the embodiment of the modernist avant-garde as it was perceived in the popular imagination. One of the reasons for their disappearance from histories of the emergence of English modernism, is perhaps that the Sitwellian brand of avant-gardism was so distinct from the classicist aesthetic standard by which modernism would subsequently come to be defined. This chapter examines a cult of “ornamental modernism” in the 1920s, of which the Sitwells were the figureheads; an impulse that we find in works that embrace the extravagant, the theatrical, or the eccentric; that turn to the decadent, baroque, and rococo rather than the classical for their models, that foreground artistic celebrity rather than impersonality, and in which performance and façades dominate rather than formalist clean lines or the direct articulation of subjective consciousness. It is an alternative trend in experimental art that overtly positions itself in antagonism with the conservative artistic and cultural tendencies of the period, but that also sits awkwardly in relation to the standard and revisionary histories of avant-garde and modernist experiment, exemplifying instead an ornamental aesthetic that has been all but obliterated from subsequent literary and art history.
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Ding, Shaoyan. "Articulating for Tibetan Experiences in the Contemporary World: A Cultural Study of Pema Tseden's and Sonthar Gyal's Films." In Brand China in the Media, 145–59. Routledge, 2020. http://dx.doi.org/10.4324/9780429320224-10.
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Larsen, Henrik Gert, and LeAnn G. DeHoff. "A Psychological Perspective on City Brand Positioning." In Advances in Hospitality, Tourism, and the Services Industry, 132–60. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-0576-1.ch007.
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Today the competition between cities is no longer a national game, but global, pitting emerging markets against traditional Western centers of economic power and decision makers have wholeheartedly embraced branding as a way to differentiate their cities in the competition for investments, talents and visitors. Hosting mega-events has become a popular branding strategy, which however requires significant contributions from the public purse. It is therefore necessary to develop analytical approaches, which can mitigate the risk of failure brought about by aspirational overreach. This chapter aims at articulating a starting point for formulating city brand positioning strategies based on studies of contemporary city ranking literature and two case studies concerning Shanghai and Istanbul. This chapter demonstrates how sensemaking data can be converted into quantitative measures and organized in a 16 dimensional construct enabling researchers to identify the most important perceptional dimensions of the city experience for the purpose of developing realistic city brand positioning.
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Reynolds, Daniel. "Designing a Game Boy." In Media in Mind, 149–68. Oxford University Press, 2019. http://dx.doi.org/10.1093/oso/9780190872519.003.0007.
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This chapter discusses the development of the Nintendo Game Boy portable video game console. It shows how Nintendo imagined its players’ physical relationship to the console, and how it imagined the bodies of the players who might use the device. It examines the patent history of the Game Boy in making an argument that the console’s designers thought about users’ bodies by articulating technology. The chapter shows how the marketing campaign for the device presented consumers with images of Nintendo’s idealized user for the Game Boy, and how the campaign set the tone for Nintendo’s corporate brand identity going forward, an identity that the chapter argues continues to be rooted in particular ideals of mobility and embodiment.
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Lehrer, Keith. "Introduction." In Exemplars of Truth, 1–2. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190884277.003.0001.
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A review of Keith Lehrer’s work over more than half a century suggested a system that motivated the present manuscript. He has written about knowledge, autonomy, self-trust, and consciousness. Many books and volumes of journals have collected deeply insightful articles about his work, including Bogdan (1980); Bender (1989); Brandl, Gombocz, and Pillar (1991); Olsson (2003); and Fürst and Melchior (2012). This posed the question of how it could all fit together into one system. Science, art, and practice challenge us to evaluate and reconsider what we desire, what we believe, and how we represent the world, ourselves in the world, and the world in ourselves. We must make ourselves worthy of our trust and the trust of others in our defensible and autonomous quest for truth and evidence. We embody that defensible system of truth, evidence, theory, meaning, and science. The book is the articulation of the Lehrer’s system.
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Bennett, Jamie. "Resisting Supermax." In Solitary Confinement, 279–96. Oxford University Press, 2019. http://dx.doi.org/10.1093/oso/9780190947927.003.0016.
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This chapter focuses not on the supermax itself, although a brief description is offered as a comparator, but instead on articulating alternative forms of imprisonment for those prisoners considered to be dangerous and therefore to be held in conditions of high security. The chapter argues that alternatives to the globalized brand of the supermax can be found in localized and often historically established practices. While such practices are imperfect and limited in scale, they do contain elements of good practice worthy of our attention when countering a flawed and inhumane system of imprisonment. Rather than suggesting a reinvention of the prison, the author argues that alternatives can be uncovered in the rediscovery of more humane and effective penal practices that have often continued to flourish in niches of prison systems, but may now be brought into the light and encouraged to reach full bloom. In particular the author points out the rejection of the supermax approach in England and Wales and explores alternatives that have taken root in its place.
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Klimek, Daniel Maria. "Learning from Shortcomings, Moving Forward with New Methods." In Medjugorje and the Supernatural, 218–64. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190679200.003.0008.
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The chapter considers the ideological biases that have formed in academic culture against taking mystical experiences and similar phenomena seriously. An in-depth analysis of Ann Taves’s “naturalistic” approach to religious experiences shows how seemingly “neutral” secular approaches, while criticizing metaphysical hermeneutics, are not free of their own metaphysical and philosophical assumptions. The work of several scholars from various fields, theologian John Milbank, historian Brad Gregory, religion scholar Robert Orsi, psychiatrist Bruce Greyson, is considered in articulating how one worldview, a philosophy of secular naturalism, guides academic discourse across disciplines at the expense of another worldview, an ontology of the supernatural. The myth of “secular neutrality” is exposed by these scholars. The chapter concludes with the call for cultivating a new method for the study of religious experiences, an interdisciplinary and multidisciplinary approach that considers the potential integrity of extraordinary religious experiences and a more holistic understanding of knowledge.
Conference papers on the topic "Brand articulation"
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Riggs, Marie K., Matt R. Bohm, and Philip J. Mountain. "Examining Relationships Between Device Complexity and Failure Modes of Minimally Invasive Surgical Staplers." In ASME 2016 International Mechanical Engineering Congress and Exposition. American Society of Mechanical Engineers, 2016. http://dx.doi.org/10.1115/imece2016-66750.
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Minimally invasive surgery (MIS) has become the standard approach for an increasing number and variety of procedures. Designing devices for such surgeries presents many challenges and must address efficiency, accuracy, and ease of use. The complexity of a device’s design likely influences its performance in real life situations. Therefore, identifying the complexity and potential for failures of a device is crucial in the early stage of design in order to ensure the effectiveness and safety of the final product. A complexity measure is explored utilizing design variables such as the maximum number of connections, number of total elements, and number of unique elements within a device. Reverse engineering of medical devices has been completed to begin understanding such complexity variables. The overall objective of this research is to determine the correlation between a medical device’s complexity measure and its failure modes. The nature and frequency of problems associated with various surgical medical devices must be characterized. This paper is an initial investigation and focuses on surgical stapling devices for MIS. The analysis pertains strictly to surgical staplers that simultaneously staple and transect tissue with a design that allows insertion through small incisions via a trocar, wound protector and retractor, or direct insertion. Adverse event reports involving minimally invasive surgical staplers have been retrieved from the U.S. Food and Drug Administration (FDA) Manufacturer and User Facility Device Experience (MAUDE) database from January 2006 – January 2016 and examined to determine trends in the characterization of device problems and prevalence of such problems. A total of 13,312 reports are included in the analysis. 106 events resulted in death, 3234 resulted in injury, and 9972 involved a device malfunction. A yearly analysis has been conducted analyzing the trends in event type (death, injury, and malfunction) and device brands involved in the reports over the past decade. A sample of reports was taken in order to perform a detailed analysis of the event descriptions. The reports are categorized by phase and description of failure modes associated with surgical stapler use. The phases of use in which failures occur have been identified as packaging, reload, articulation, application, firing, cutting, removal, and staple line. FDA recall information associated with these devices was also investigated. An extensive study regarding adverse events reported to the FDA associated with surgical staplers has not been completed since 2004 to the authors’ knowledge, nor a study investigating this specific category of surgical stapling devices. These devices are constantly evolving in regards to their design features, and their application is expanding to more wideranging open and MIS procedures. Despite the prevalence of minimally invasive surgical stapler use, any incident of failure may put a patient’s health and safety at risk. Malformed staples as a result of the firing phase, removal issues, and leaking staple lines were the main contributors to surgical stapler failure in the adverse event reports analyzed. Bariatric and thoracic surgery accounted for the majority of procedure types identified within the reports. The range of procedures in the analysis verifies the expansion of surgical stapler use and application. Various failure modes can be attributed to user error; however, the FDA recall information associated with these devices indicates that device failure shares responsibility. The results of this work contribute to the awareness of both surgical stapling device designers and users, and the importance of such must be heavily emphasized in order to prevent future complications in the field.