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Books on the topic 'Brand association'

Author: Grafiati

Published: 4 June 2021

Last updated: 11 March 2023

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1

Minnick, Fred. The brand that changed beef: How Certified Angus Beef brand became a worldwide icon of quality : a company biography. Wooster, Ohio: Wooster Book Company, 2010.

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2

Minnick, Fred. The brand that changed beef: How Certified Angus Beef became a worldwide icon of quality : a company biography. Wooster, Ohio: Wooster Book Company, 2010.

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3

Clark, Mary Higgins, and Thomas Larry Adcock. The International Association of Crime Writers presents Bad behavior. San Diego: Harcourt Brace, 1995.

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4

Henderson, Geraldine R. Brand constructs: The complementarity of consumer associative networks and multidimensional scaling. Cambridge, Mass: Marketing Science Institute, 1998.

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5

Henderson, Geraldine R. Brand constructs: The complementarity of consumer associative networks and multidimensional scaling. Cambridge, Mass: Marketing Science Institute, 1998.

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6

1941-, Fry Stephen M., Music Library Association. Northern California Chapter., and Music Library Association. Southern California Chapter., eds. California's musical wealth: Sources for the study of music in California : papers presented at the joint conference of the Northern and Southern California Chapters of the Music Library Association, May 17-18, 1985, Glendale Public Library, Brand Art and Music Library. [California]: Southern California Chapter, Music Library Association, 1988.

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7

Haigh, David. Understanding the financial value of brands: A report prepared for and published in conjunction with the European Association of Advertising Agencies. [UK]: Brand Finance, 1999.

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8

Harley, Christopher G. "Enhancing memory of the brand and creating positive associations." To what extent does this quote apply in the case of FMCGs within the five to twelve year olds target audience?. Oxford: Oxford Brookes University, 2003.

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9

Polcino, Milies César, ed. Groups, algebras and applications: XVIII Latin American Algebra Colloquium, August 3-8, 2009, São Pedro, SP, Brazil. Providence, R.I: American Mathematical Society, 2011.

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10

Association, American Heart. American Heart Association Brand Name Cholestrol. Three Rivers Press, 1994.

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11

Kausmann, Felix. Brand Concept Maps. Identifikation und Analyse von Brand Association Networks: Isolation von Alleinstellungsmerkmalen. GRIN Publishing, 2014.

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12

Association, American Heart. American Heart Association Brand Name Fat and Cholesterol. Three Rivers Press, 1994.

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13

Association, American Heart. American Heart Association Brand Name Fat and: Cholesterol Counter (American Heart Association). Three Rivers Press, 1994.

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14

AHA BRAND NAME CHOLES PREM EDN (American Heart Association). Three Rivers Press, 1998.

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15

Association, American Heart. American Heart Association Brand Name Fat and Cholesterol Counter, Second Edition (American Heart Association). 2nd ed. Clarkson Potter, 1995.

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16

Association, Montana Stockgrowers. Brand Book of the Montana Stock Growers' Association for 1903. 7th Publication. Franklin Classics, 2018.

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17

Association, Montana Stockgrowers. Brand Book of the Montana Stock Growers' Association for 1903. 7th Publication. Franklin Classics Trade Press, 2018.

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18

Association, Montana Stockgrowers. Brand Book of the Montana Stock Growers' Association for 1903. 7Th Publication. Creative Media Partners, LLC, 2017.

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19

Association, Montana Stockgrowers. Brand Book of the Montana Stock Growers' Association for 1903. 7th Publication. Franklin Classics, 2018.

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20

Bent County Cattle and Horse Growers' as. Brand Book, Containing the Brands of the Bent County Cattle and Horse Growers' Association for the Year Of 1885. Creative Media Partners, LLC, 2018.

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21

Biagioli, Mario, and Madhavi Sunder, eds. Academic Brands. Cambridge University Press, 2022. http://dx.doi.org/10.1017/9781108881920.

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The first comprehensive analysis of the emergence of academic brands, this book explores how the modern university is being transformed in an increasingly global economy of higher education where luxury is replacing access. More than just a sign of corporatization and privatization, academic brands provide a unique window on the university's concerns and struggles with conveying 'excellence' and reputation in a competitive landscape organized by rankings, while also capitalizing on its brand to generate revenue when state support dwindles. This multidisciplinary volume addresses topics including the uniqueness of academic brands, their role in the global brand economy of distinction, and their vulnerability to problematic social and political associations. By focusing on brands, the volume analyzes the tensions between the university's traditional commitment to public interest values – education, research, and the production of knowledge – and its increasingly managerial culture framed by corporate, private values. Available as Open Access on Cambridge Core.

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22

Broniarczyk, Susan M. Role of brand-specific associations in brand extension. 1992.

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23

NASCAR cooks with Tabasco brand pepper sauce: Celebrating NASCAR's 50th anniversary : featuring the hottest collection of favorite recipes from 50 NASCAR celebrities. New York: HarperCollins Publishers, 1998.

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24

Laidler-Kylander, Nathalie, and Julia Shepard Stenzel. Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity. Wiley & Sons, Incorporated, John, 2013.

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25

Laidler-Kylander, Nathalie, and Julia Shepard Stenzel. Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity. Wiley & Sons, Incorporated, John, 2013.

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26

Laidler-Kylander, Nathalie, and Julia Shepard Stenzel. Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity. Wiley & Sons, Incorporated, John, 2013.

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27

1964-, Stenzel Julia Shepard, ed. The brand IDEA: Managing nonprofit brands with integrity, democracy, and affinity. Jossey-Bass, 2014.

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28

Hodson, Julian Michael. Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations: A Structural Model of Leisure Visitors' Destination Brand Associations. Springer Fachmedien Wiesbaden GmbH, 2021.

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29

Gerard, McMeel. Part IV Standards of Conduct, 12 Standards of Conduct for Investment Advice, Stockbroking, and Portfolio Management. Oxford University Press, 2014. http://dx.doi.org/10.1093/law/9780198705956.003.0012.

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This chapter discusses the development of investor protection rules. Since the implementation of the Financial Services Act 1986 (the 1986 Act) there have been four major phases of regulatory rules for investor protection in the retail financial sector. First, under the 1986 Act (from 1988-1994) there was the regime comprising the regulatory rules of various self-regulation organisations, principally the Life Assurance and Unit Trust Regulatory Organisation (LAUTRO) and the Financial Intermediaries, Managers, and Brokers Regulatory Association (FIMBRA). Secondly, under the same legislation (from 1994 to 2001), the Personal Investment Authority superseded LAUTRO and FIMBRA. Thirdly, under the Financial Services and Markets Act 2000 on 1 December 2001, the Conduct of Business Sourcebook (COB) component of the Financial Services Authority's Handbook of Rules and Guidance consolidated and superseded its various predecessor regulators' rulebooks for the conduct of investment business. The fourth phase arrived on 1 November 2007 with a brand COBS, with the additional S indicating a brand new rulebook superseding in full the COB which was in place from 2001 to 2007.

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30

R, Taylor Charles, Sukki Yoon, and Yung Kyun Choi. Leveraged Marketing Communications: The Importance of Studying the Transfer of Object-To-Brand Associations. Taylor & Francis Group, 2021.

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31

R, Taylor Charles, Sukki Yoon, and Yung Kyun Choi. Leveraged Marketing Communications: The Importance of Studying the Transfer of Object-To-Brand Associations. Taylor & Francis Group, 2021.

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32

R, Taylor Charles, Sukki Yoon, and Yung Kyun Choi. Leveraged Marketing Communications: The Importance of Studying the Transfer of Object-To-Brand Associations. Taylor & Francis Group, 2021.

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33

Seaver, Ron Ron. Getting Yourself Sponsored: For Authors, Associations, or Any Business... Your Blueprint to Unlock Brand New Revenue Streams. Advantage Media Group, 2011.

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34

1997/98 Food and Beverage Market Place: Companies, Brand Name Products, Key Executives, Mail Order Food Catalogs, Associations & Publications. 2nd ed. Grey House Pub, 1997.

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35

Holmes, Sean P. Epilogue. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252037481.003.0008.

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This epilogue traces the collapse of the old theatrical economy after the onset of the Great Depression and assesses its impact on the men and women of the American stage. Highlighting the huge decline in employment opportunities in a perennially overcrowded labor market in the wake of the Great Crash, it argues that the brand of occupational unionism that had underpinned the activities of the Actors' Equity Association (AEA) in the 1920s ceased to meet the needs of the theatrical rank and file. In the highly politicized environment of the 1930s, traditional patterns of deference within the acting community broke down, and a new generation of actors, largely unschooled in the genteel tradition in American culture, began to question the wisdom of building an occupational identity around the twin ideals of workplace discipline and respectability. In 1935 a group of militants set out to seize control of the AEA and to guide it in a more radical direction. Though their insurgency failed, it had profound implications for actors' unionism in the American theater industry. It prompted a reorientation of the AEA toward the bread-and-butter needs of its constituents and a frank acknowledgment on the part of its leaders that actors are workers as well as artists—and that the first role is indivisible from the second.

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36

Holmes, Sean P. Protecting the High-Minded Actor and the High-Minded Manager in Equal Part. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252037481.003.0005.

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This chapter examines the long-term implications of the unionization of the legitimate theater. It begins with an analysis of the debate that took place within the Actors' Equity Association (AEA) in the early 1920s over where in labor's many-mansioned house its members should reside. Equity leaders distanced themselves not only from the radicalism of the left but also from the “pure-and-simple” craft unionism that was the bedrock of the American Federation of Labor, equating it with wage scales that were set without regard for merit and a closed-shop tradition that restricted access to unionized trades. What they embraced as an alternative was a peculiarly theatrical brand of occupational unionism that emphasized the occupational identity of the actor, as opposed to bread-and-butter issues like wages and hours, and tied union power to control over those within the occupation. The chapter then explains how the AEA secured its position as a permanent feature of the theatrical landscape at a time when, in all but a handful of industries, organized labor was in retreat. It locates the explanation in the dynamics of the theatrical economy, arguing that the industry's increasing reliance on outside capital meant the big producers could ill afford interruptions to production and had much to gain from cooperating with a union that had promised to deliver a compliant theatrical workforce. The final section documents the efforts of the AEA to deliver on its founders' pledge that it would “protect the high-minded actor and the high-minded manager in equal part.”

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37

Schlining, Kyra Layne. The spot prawn (Pandalus platyceros Brandt 1851) resource in Carmel Submarine Canyon, California: Aspects of fisheries and habitat associations. 1999.

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