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Books on the topic 'Brand Awareness'

Author: Grafiati

Published: 4 June 2021

Last updated: 26 July 2024

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1

Lee, Mei-Ling. The effects of price discount and brand awareness on consumer's brand evaluation: Take digital camera brands in Taiwan for example. [S.l: The Author], 2004.

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2

Derek, Smith. Consulting client satisfaction: Leading firms' performance, reputation, and brand awareness. Peterborough, New Hampshire: Kennedy Information, 2005.

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3

Derek, Smith. The client-side intelligence report: Purchasing behavior, brand awareness, and firm perceptions. Peterborough, N.H: Kennedy Information, Inc., 2003.

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4

Bride, Anita Mc. Awareness and perceptions of brands of Irish crystal: A study of the tourists in Ireland. Dublin: University College Dublin, 1990.

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5

Joseph, David Rex. An analysis of the potential material and brand awareness levels of Kanebo Cosmetics UK Ltd., with the intention of making strategic recommendations. Oxford: Oxford Brookes University, 1999.

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6

Judy, Allen. The executive guide to corporate events & business entertaining: How to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty and drive growth. Mississauga, Ont: J. Wiley & Sons Canada, 2007.

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7

Holden, Stephen J. S. Brand equity through brand awareness: Measuring and managing brand retrieval. 1992.

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8

Chayeuskaya, Katsiaryna. Enhancement of Beesender Brand Awareness in the Russian Federation. GRIN Verlag GmbH, 2018.

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9

Role of the live chat agents in increasing brand awareness. Aman Sharma, 2020.

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10

Atomic Marketing: An Easy Guide to Understanding Marketing & Building Brand Awareness. Writluxe Writing Firm, LLC, 2023.

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11

Lumpp, Kasey. System to Build Your Personal Brand : the Handbook for Building and Unleashing Your Personal Brand: Tips for Building a Personal Brand That Can Boost Your Brand Awareness. Independently Published, 2021.

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12

Perkins, Lauren. The Community Manager's Playbook: How to Build Brand Awareness and Customer Engagement. Apress, 2014.

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13

Maurice, Greg de St. Savoring the Kyoto Brand. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190240400.003.0009.

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This chapter explains how people in Kyoto city and prefecture crafted appealing identities for their regional foods—now seen as an integral aspect of the Kyoto brand—and how it became Japan’ most attractive city brand. Using an ethnographic approach, the chapter identifies how stakeholders, from farmers to chefs, have strengthened the local agricultural economy through promoting the heritage, craftsmanship, and provenance of Kyoto food products, especially its famed “traditional vegetables.” The efforts of these Kyoto actors have capitalized on current awareness of artisanality, terroir, and small-batch production—all parts of first-world foodie consciousness—to invent and promote a “traditional” brand.

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14

LUPIO, J. J. Facebook Ads Strategy Guide - Expert Tactics from Brand Awareness to Conversion: Facebook Ads. Independently Published, 2020.

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15

Brandi, Bloggin. Brand Like a Boss: How to Build an Identity and Bring Awareness Online. Independently Published, 2018.

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16

pub, charila. Instagram Planner: Planning Workbook to Boost Engagement, Drive Results, and Increase Brand Awareness. Independently Published, 2021.

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17

Kizo, Zwana. Instagram Planner: Planning Workbook to Boost Engagement, Drive Results, and Increase Brand Awareness. Independently Published, 2021.

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18

Liraz, Meir. Building Brand Awareness with Specialty Advertising and Promotional Items: A Step by Step Guide. Independently Published, 2019.

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19

Robinson, Mark. The Ego Continuum II : Next Generation Active Leadership: Self-Awareness, Leadership Brand, Effective Feedback Delivery, and You. Peach Elephant Press, 2018.

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20

Kiara, Katelin. Instagram Is Life Content Planner: Planning Workbook to Boost Engagement, Drive Results and Increase Brand Awareness Weekly Tracker. Independently Published, 2021.

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21

Thomas, Elisabeth (Lis). Social Media Strategy For Businesses: Learn How To Build Awareness, Increase Sales & Create A Community Of Brand Loyalists. Lights On Publishing, 2017.

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22

Sarge, Elijah. YouTube Secrets 2020: The Ultimate Guide to Increasing Your Marketing Influence and Brand Awareness by Growing Your YouTube Channel. Independently Published, 2019.

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23

Cundell, Paul. Facebook Ads Authority: How to Use Facebook Ads to Get More Leads, Build Brand Awareness and Make More Sales. Independently Published, 2017.

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24

Winters, Aiden. YouTube Secrets 2020: The Ultimate Guide to Increasing Your Marketing Influence and Brand Awareness by Growing Your YouTube Channel. Independently Published, 2019.

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25

Winters, Aiden. YouTube Secrets 2019: The Ultimate Guide to Increasing Your Marketing Influence and Brand Awareness by Growing Your YouTube Channel. Independently Published, 2019.

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26

Generate Leads using Facebook Ads. Delight Enyinna, 2023.

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27

Winters, Aiden. YouTube Secrets and Instagram Hacks 2020: The Ultimate Guide to Influencer Marketing and Brand Awareness by Growing Your Online Presence. Independently Published, 2019.

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28

Ltd, Publicancy. Complete Digital Marketing Guide Book for SEO, Social Media & Brand Awareness: Definitive & Hidden Secrets of Digital Marketing to Grow Your Business. Independently Published, 2019.

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29

Marketing Best Practices: Marketing Executives from Bank of America, Porsche, and More on Brand Management, Customer Awareness & Developing Strategic Initiatives (Inside the Minds). Aspatore Books, 2005.

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30

Holtmann, Nora. How to Sell Big with E-Books: Using Viral e-Books to Generate Traffic, Build up Brand Awareness and Generate Passive Income Streams. Independently Published, 2020.

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31

Building customer relationships through public relations: Industry leaders on creating a reputation, maintaining your brand, and establishing awareness and relevance in the marketplace. [Boston?]: Aspatore Books, 2007.

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32

Hainey, Ian. Promoting Your Business 2019: Marketing Won't Seem Alien Anymore - Once You Read This Starter Guide to Driving Brand Awareness and Lead Generation Using Integrated Communications. Independently Published, 2018.

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33

Social Media Marketing: Learn Strategies on How to Use FaceBook, YouTube, Instagram and Twitter to Grow Your Following, Build Brand Awareness and Drive Traffic to Your Business. CreateSpace Independent Publishing Platform, 2017.

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34

Marculescu, Marcel, and Larisa Herbai. Micro-Influencers - a Complete Guide on How to Create Brand Awareness and Get Traffic Through Micro-Influencers on Instagram: Discover the Power of Micro-Influencers in ECommerce. Independently Published, 2020.

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35

Allen, Judy. The Executive's Guide to Corporate Events and Business Entertaining: How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New ... Nurture Customer Loyalty and Drive Growth. Wiley, 2007.

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36

Jay, Angela. Influencer Marketing: This Report Will Show You Exactly How to Start Making Money As an Influencer, While Increasing Brand Awareness and Boosting Engagement, All at the Same Time! Independently Published, 2019.

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37

Allen, Judy. Executive's Guide to Corporate Events and Business Entertaining: How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New Business, Nurture Customer Loyalty and Drive Growth. Wiley & Sons, Incorporated, John, 2010.

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38

Woodward, T. Using brand awarenes and brand image in tourism channels of distribution. 2000.

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39

Birt, Christopher. Awareness Without Advertising: Buzz That Brands and Art of Advocacy. Independently Published, 2018.

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40

Oliver OBE, Susan M., ed. Oxford Handbook of Musculoskeletal Nursing. Oxford University Press, 2020. http://dx.doi.org/10.1093/med/9780198831426.001.0001.

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Filled with practical advice from experienced nurses and up-to-date clinical information, this new edition of the Oxford Handbook of Musculoskeletal Nursing is the invaluable guide for all nurses and allied health professionals working with patients who have rheumatological and musculoskeletal conditions. Written to ensure that a nurse in any care environment will have the core information they require at their fingertips, this handbook is split into three parts: musculoskeletal conditions and their management; clinical issues; and nursing care issues including treatment, nursing management, and tools. Management approaches have been fully updated since the first edition, and the changing healthcare environment and available treatments have been considered, alongside the move towards patient self-management and self-care. Featuring brand new chapters on the patient’s perspective, nurse-led clinics, and public health awareness, the Oxford Handbook of Musculoskeletal Nursing, second edition, is a practical and comprehensive guide to help the reader reach the best possible results for their patients.

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41

Valmisa, Mercedes. Adapting. Oxford University Press, 2021. http://dx.doi.org/10.1093/oso/9780197572962.001.0001.

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Philosophy of action in the context of Classical China is radically different from its counterpart in the contemporary Western philosophical narrative. Classical Chinese philosophers began from the assumption that relations are primary to the constitution of the person, hence acting in the early Chinese context necessarily is interacting and co-acting along with others—human and nonhuman actors. This book is the first monograph dedicated to the exploration and rigorous reconstruction of an extraordinary strategy for efficacious relational action devised by Classical Chinese philosophers in order to account for the interdependent and embedded character of human agency—what the author has denominated “adapting” or “adaptive agency” (yin因‎). As opposed to more unilateral approaches to action also conceptualized in the Classical Chinese corpus, such as forceful and prescriptive agency, adapting requires great capacity of self- and other-awareness, equanimity, flexibility, creativity, and response, which allows the agent to co-raise courses of action ad hoc: unique and temporary solutions to specific, nonpermanent, and nongeneralizable life problems. Adapting is one of the world’s oldest philosophies of action, and yet it is shockingly new for contemporary audiences, who will find in it an unlikely source of inspiration to deal with our current global problems. This book explores the core conception of adapting both on autochthonous terms and by cross-cultural comparison, drawing on the European and Analytic philosophical traditions as well as on scholarship from other disciplines, thus opening a brand new topic in Chinese and comparative philosophy.

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42

Jones, Geoffrey. Poisoned Earth. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780198706977.003.0003.

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The chapter examines green business during the 1960s and 1970, decades of new environmental awareness. In organic food natural beauty, a number of commercially viable green businesses and brands began to be built, and distribution channels created. There was significant innovation in wind and solar energy in the wake of the first oil crises although they remained marginal in the energy industry. Green entrepreneurs still faced huge obstacles finding both capital and consumers. In the case of the capital-intensive solar energy business, the main solution was to sell start-ups to cash-rich oil companies. Green businesses clustered in hubs of environmental and social activism, such as Berkeley and Boulder in the United States, Allgäu in Germany, and rural areas of Denmark. These clusters enabled small firms to build skills and competences which could eventually be used to expand into more mainstream locations.

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43

Thym, Daniel, ed. Reforming the Common European Asylum System. Nomos Verlagsgesellschaft mbH & Co. KG, 2022. http://dx.doi.org/10.5771/9783748931164.

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Timely and profound collection of high-quality contributions, written by experts from across Europe, on the ongoing policy debate on the reform of Common European Asylum System. Contributions combine an in-depth presentation with a style of argument that addresses a broader audience: fellow academics, students and PhD researchers, practitioners, and political actors. Attention to the legislative detail coincides with an awareness of the broader picture in terms of policy developments, human rights computability, and practical implementation on the ground. The edited volume allows readers to understand the complex rules and to identify overarching challenges defining European asylum policy at this juncture. With contributions by Dr. Ulrike Brandl, Dr. Galina Cornelisse, Prof. Philippe De Bruycker, Jean-Baptiste Farcy, Prof. Paula García Andrade, Prof. Dr. Iris Goldner Lang, Prof. Elspeth Guild, Dr. Meltem İneli Ciğer, Dr. Lyra Jakuleviciene, Prof. Francesco Maiani, Dr. Madalina Bianca Moraru, Prof. Violeta Moreno-Lax, Prof. Sylvie Sarolea, Dr. Lieneke Slingenberg, Prof. Dr. Daniel Thym, Prof. Lilian Tsourdi and Prof. Jens Vedsted-Hansen.

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