Relevant bibliographies by topics / Brand Awareness / Dissertations / Theses
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Dissertations / Theses on the topic 'Brand Awareness'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 July 2025

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1

Baeza, Julia, and Caroline Ånmo. "Brand origin : how does it impact brand awareness and brand image." Thesis, Kristianstad University, School of Health and Society, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-6690.

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<p>As globalization influences today’s world markets, many brands are becoming international and global. When a brand is in an international market it creates an opportunity for perceived brand origin to influence the consumers. Brand origin effect refers to the different ways that the perceived origin of a brand influences the consumers, for example, the consumer brand equity or purchase behaviour. The purpose of this dissertation is to investigate brand origins effect on brand image and brand awareness. There has been research on this in the past; however, only few of them have focused on em
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Khan, Muhammad Jawad, and Inam Ullah. "To investigate Brand Awareness & Brand Image of KFC in Sweden." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6255.

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Rizzo, Elena <1994&gt. "Building brand awareness through social media influencers." Master's Degree Thesis, Università Ca' Foscari Venezia, 2019. http://hdl.handle.net/10579/14448.

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Nowadays social media are used by a large amount of consumers specially to look for information from someone else and to manifest themselves by showing their point of view. These online platforms offer an opportunity to actively interact with other consumers, and to be part of the social communities that can influence the way of acting of their members: companies no longer represent the sole source of communication for their products. Within this context, new online strategies such as electronic word of mouth represent the right way to influence a consumer during its purchase decision process
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Zetterberg, Martin, Pontus Davidsson, and Mathias Johansson. "Brand Equity for Service Brands Online." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44567.

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Purpose: The purpose is to explain what factors affect brand equity for SBOs. Hypotheses: These hypotheses were derived from a literature review. H1 - Perceived Quality has a positive effect on SBO brand equity H2 - Brand Association has a positive effect on SBO brand equity H3 - Brand Awareness has a positive effect on SBO brand equity Method: The researcher conducted an quantitative research where the empirical data was collected through a questionnaire. Conclusion: This research show that perceived quality, brand association and brand awareness positively affects SBO brand equity.
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Rizwan, Muhammad, and Qin xian. "Study of Brand Awareness and BrandImage of Starbucks." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-1523.

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<p><p>Abstract</p><p>Date: September 1, 2008</p><p>Course: EFO705 Master Thesis International Marketing</p><p>Tutor: Peter Dalin</p><p>Authors: Muhammad Rizwan mrn07003@student.mdh.se</p><p>Qin Xian xqn07001@student.mdh.se</p><p>Title: Study of Brand Awareness and Brand Image of Starbucks</p><p>Problem: To investigate to what extent the Swedish youths have brand awareness</p><p>about the brand of Starbucks and what kind of brand perception of</p><p>Starbucks as reflected by the brand association held in target customers’</p><p>memories (brand image).</p><p>Purpose: Carrying with the conception
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Dew, Leah Kristin Kwon Wi-Suk. "College consumers' apparel brand knowledge an exploratory study of brand awareness and perceived brand category structures /." Auburn, Ala, 2008. http://repo.lib.auburn.edu/EtdRoot/2008/SUMMER/Consumer_Affairs/Thesis/Dew_Leah_7.pdf.

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Shahzad, Umer, and Muhammad Azeem. "Brand Awareness among Customers : A case study of ICA-Kvantum." Thesis, Högskolan Dalarna, Företagsekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:du-5993.

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This research paper has been prepared by Bachelor students from Dalarna University in Borlänge. The project is centered on a case study of ICA – Kvantum and its brand awareness among customers. The purpose of this study is to find out that which measures can help ICA-Kvantum to create brand awareness among its current and potential customers by looking in to the importance of information of its offerings and use of effective communication tools to convey this information. Further, to recommend them what they need to do, to increase brand awareness among their customers with the help of manager
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Manning, Matthew R. "The determinants of brand awareness within sports sponsorship." View electronic thesis (PDF), 2009. http://dl.uncw.edu/etd/2009-3/manningm/matthewmanning.pdf.

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Třetina, Ondřej. "Budování brand awareness značky ASUS u cílové skupiny vysokoškoláků." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-74982.

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Thesis on the theme "Building up ASUS brand awareness among university students as a target group" is about an effective communication strategy aimed at specific target group. ASUS is one of the world's largest manufacturer of IT products with a very strong position in the Czech Republic. ASUS currently communicates the brand rather to other target groups. The communication to university students is very limited, there s practically no communication. This thesis will focus on ways to communicate with the university students.
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Abdulrahman, Abubakar, and Citra Hussien. "The Role Of Online Video Advertising In Brand Awareness." Thesis, Karlstads universitet, Handelshögskolan (from 2013), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-75032.

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The purpose is to examine the role of online video advertising in brand awareness. In order to provide marketers information regarding the impact online video advertising has on its customers, as online video advertising is increasing in relevance in terms of creating brand awareness.
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Reto, Natasha Sofia Pereira. "O Event-Marketing como estratégia de comunicação de marcas." Master's thesis, Escola Superior de Hotelaria e Turismo do Estoril, 2012. http://hdl.handle.net/10400.26/4460.

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Perante um mercado cada vez mais competitivo e global, onde os canais de comunicação estão massificados e os consumidores partilham entre si informações sobre as marcas de forma rápida e sem qualquer tipo de controlo, os marketeers sentiram a necessidade de reinventar as suas estratégias de comunicação, centrando as suas atenções na vertente emocional do consumidor. É com o intuito de comunicar de forma diferente e ativa com os consumidores que surge o conceito de experiential marketing, do qual faz parte a estratégia de event-marketing. Através da análise de três estudos de caso, constituído
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Barreda, Cornejo Maria Paz. "Brand Equity (Brand Awareness, Brand Association y Perceived Quality) y Brand Personality en relacion a Brand Loyalty en la categoría de sportswear de Lima Metropolitana." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/655013.

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Cada vez más el término Brand Equity es importante en diversas categorías, de este modo, las compañías buscan construir uno sólido. Asimismo, el Brand Personality en este fenómeno es relevante, pues está relacionado con el Brand Equity al indicar los valores y personalidad de la marca e influir en la conexión con el consumidor. Este estudio busca encontrar la relación entre dimensiones del Brand Equity (Brand Awareness, Brand Association y Perceived Quality) y Brand Personality con respecto al Brand Loyalty, en el contexto peruano de la categoría de sportswear. La data obtenida de 400 encuesta
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Bornmark, Hanna, Åsa Göransson, and Christina Svensson. "A study to indicate the importance of brand awareness in brand choice - A cultural perspective." Thesis, Kristianstad University College, Department of Business Administration, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-3501.

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<p>According to theory, consumers choose a brand they recognise, before an unfamiliar brand in an unknown environment. If the consumers do not choose according to theories, what are the factors that have a greater affect on the buying behaviour? </p><p>There is not so much research about the effect of brand awareness on brand choice, which is why this subject was investigated. One of the purposes of this dissertation was to do a research about brand awareness; to see to what extent it matters when purchasing the first time in an unfamiliar environment. One of the objectives was to determine if
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Bedón, Salazar Andrea Jimena, and Guzmán Ariana Dora Ríos. "Elementos del social media marketing, el brand awareness y su relación con el brand loyalty." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2021. http://hdl.handle.net/10757/655792.

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El objetivo de esta investigación es analizar los elementos del social media marketing, el brand awareness y su relación con el brand loyalty en el Perú. La población de interés para la investigación consistirá en mujeres y hombres millennials de 20 a 25 años que son usuarios regulares de la red social Facebook, además estos deberán interactuar frecuentemente con las publicaciones de las páginas que siguen. El método de investigación para el presente trabajo tendrá un enfoque cuantitativo de carácter concluyente y los datos de la investigación se obtendrán a través de cuestionarios en líne
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Qu, Yulan, and Zhibing Mo. "Private label in the supermarket industry : a case study of ICA." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-10126.

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ABSTRACT   Title: Private label in the supermarket industry: a case study of ICA.   Level: Final thesis for a Bachelor Degree in Business Administration   Author: Zhing Mo, Yulan Qu   Supervisor: Dr. Aihie Osarenkhoe   Date: 2010 – May   Aim: This dissertation aims to find out the motives behind the introduction of private label in ICA. The purpose is to further integrate the private label as a branding concept.    Method: Both quantitative and qualitative methods have been used in this research. The primary data has been collected through face-to-face interviews with ICA managers and an admi
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Huang, Wei. "Brand awareness of students at the Nelson Mandela Metropolitan University." Thesis, Nelson Mandela Metropolitan University, 2005. http://hdl.handle.net/10948/187.

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To ensure a long-term successful product brand, it is important to build brand awareness, to reach the consumer’s mind, encourage a consumer to develop a preference and eventually provide a positive contribution to consumer decision-making. Therefore, there is a need to understand and identify the role of brand awareness in the purchase process. An understanding of students as consumers and their brand awareness is important to marketers, particularly as students are recognised as a specialised market segment for a variety of products. The research focused on identifying the differences, if an
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Scott, Darcea. "Female consumers' awareness of and preference for brand name apparel." Thesis, Virginia Polytechnic Institute and State University, 1986. http://hdl.handle.net/10919/101147.

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This study investigated female consumers’ awareness of and preference for brand name apparel, sought to determine the relationship between these variables and the purchase of brand name apparel, and attempted to determine the sample’s perceptions of branded apparel. The respondents’ brand name apparel awareness, preference, and perception were also investigated in relation to several demographic variables. Women professors and secretaries employed at Virginia Polytechnic Institute and State University (VPI&SU) were chosen as the sample for this study. A questionnaire was developed to ascertai
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Jonsson, Daniel, and Gabriel-Johan Saliba. "Relationen mellan brand awareness och eWOM i förhållande till tillit." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-30047.

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Titel: Relationen mellan brand awareness och eWOM i förhållande till tillit Nivå: Examensarbete på Grundnivå (kandidatexamen) i ämnet företagsekonomi Författare: Daniel Jonsson och Gabriel-Johan Saliba Handledare: Akmal Hyder och Michelle Rydback Datum: Juni 2019 Syfte: Syftet med studien är att undersöka om relationen mellan trovärdigheten av eWOM och tillit är starkare än relationen mellan brand awareness och tillit.  Metod: I denna studie har vi använt en kvantitativ metod och en webbaserad enkätundersökning för att bekräfta eller förkasta våra fyra hypoteser. Vi fick totalt in 85 svar ink
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Rösth, Simon, and Tamim Tabesh. "Betydelsen av att vara Top-of-mind : En kvantitativ studie om Top-of-mind varumärken inom fyra olika produktkategorier." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-39984.

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Consumers are nowadays presented with many choices regarding products and services. In addition, there is a wide array of brands that one is forced to choose from. In this study you will get to know the brands that Swedish consumers think of first when given a specific category, thus the brands that are Top-of-mind. The purpose of this study is to investigate possible opportunities for a new entrant to become Top-of-mind and whether the importance of being Top-of-mind differs. The study examines four product categories: Toothpaste, Soft drink, Insurance company and Sportscar. The study’s empir
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Erhard, Peter. "Cross-device brand experience : Interactive brand elements in the Skype service ecology." Thesis, Linköping University, Department of Computer and Information Science, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-14953.

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<p>Many interactive products and services have made the move from stationary or desktop applications to dedicated mobile devices. Sonys Playstation has evolved into the PSP (playstation portable), Apples iPod is fully integrated with iTunes, Microsoft’s new media player is rumored to carry the Xbox brand and browsers like Internet Explorer and Opera can be used on pocket PCs, cell phones and Smart Phones. A very interesting example of this development is the global telephony company Skype that offers free calls over the Internet as well as instant messaging, video conferencing among many other
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Rosengren, Alexandra, Andrea Standoft, and Ann Sundbrandt. "Brand Identity & Brand Image : A case study of Apotek Hjärtat." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-12623.

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<p>Background: The Swedish pharmaceutical retailing market was re-regulated in February 2010, which enabled competition. Hence, it has now become important to stand out through having a strong brand. In order for a brand to be strong, the brand identity and the brand image need to be congruent. This study investigates brand awareness, brand identity and brand image in the biggest newly established pharmaceutical retailing company, Apotek Hjärtat. Since brand develops over time, the researchers believe that the newness of the company provides an interesting aspect.</p><p>Purpose: The aim of thi
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Capelo, Inês Ribeiro dos Santos. "Millennials brand awareness." Master's thesis, 2014. http://hdl.handle.net/10400.14/16990.

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The present work aims at identifying Portuguese Millennials’ characteristics and uses them to create guidelines brands should use when it comes to successfully engaging with this generation in Portugal. A literature review about Millennials and Brand Awareness has been conducted so a research model could be created. The new 3 Cs of Millennials Brand Awareness model identify Content & Creativity, Customer Engagement and Cause-Related Marketing as central pillars brands should considerer when targeting Millennials. Data to test the model was collected through a web-based questionnaire regarding
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Huang, Kuan-Chi, and 黃冠錡. "The Impact of Brand Awareness, Brand Image and Brand Extension on Brand Equity." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/39056462778443132944.

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碩士<br>國立體育學院<br>休閒產業經營學系碩士班<br>95<br>In today’s market, having a well thought through brand strategy is a main contribution to corporate success. The ability to commercialize new products successfully strikes at the heart of company competitiveness. There are many practical methods to develop the brand and product. Brand extensions have been the core of strategic growth for a variety of firms during the past decades. This research focuses on the impact of brand awareness and brand image through the brand extension strategy that included product-related extension and non-product-related extensi
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YEH, CHUN-LIN, and 葉俊麟. "The Effect of Brand Attractiveness, Brand Awareness and Brand Involvement on Brand Loyalty." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/21598818260357826993.

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碩士<br>國立暨南國際大學<br>管理學院經營管理碩士學位學程碩士在職專班<br>104<br>There is more and more diversity products could be chosen by consunmers with the environment, technological changes rapidly and the global market open. Invested in real estate need to put into large of money, thus how to attract consumers to purchase is an important issue for construction industry. In order to realize do consunmers have brand consciousness when they purchased, this study tried to explore the effect of brand relative attractiveness, brand awareness and brand involvementon on brand loyalty. And utilized the well known enterprise-
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黃冠錡. "The Impact of Brand Awareness, Brand Image and Brand Extension on Brand Equity." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/35505810994198301087.

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碩士<br>國立體育大學<br>休閒產業經營學系碩士班<br>95<br>In today’s market, having a well thought through brand strategy is a main contribution to corporate success. The ability to commercialize new products successfully strikes at the heart of company competitiveness. There are many practical methods to develop the brand and product. Brand extensions have been the core of strategic growth for a variety of firms during the past decades. This research focuses on the impact of brand awareness and brand image through the brand extension strategy that included product-related extension and non-product-related extensi
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Tseng, Hsiang-Zing, and 曾祥景. "Holistic Experiences, Brand Awareness, Brand Associations, Perceived Quality, Brand Affect, and Brand Loyalty." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/21952239261451800222.

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碩士<br>國立交通大學<br>經營管理研究所<br>97<br>As the commercialization and customization of service, here comes the experience economy. Everyone has a quest for authenticity. Staging experiences is one way of offering authenticity. Therefore, management philosophies that have a focus on customer experiences have sprung up as can be seen in academic journals in 2009. We follow these research streams and try to relate experience strategies to relevant dimensions of brand where holistic experience strategies was input and brand loyalty was the final goal. Main research purposes were shown below. First, the re
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CHANG, YU-TING, and 張瑜庭. "Research on Brand Awareness, Brand Attitude and Loyalty Relationship." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/vv4393.

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碩士<br>大葉大學<br>運動健康管理學系<br>105<br>The main purpose of this study is to explore the relationship between brand awareness, brand attitude and customer loyalty, and to study the consumers who bought sports drinks and drinks in Changhua area. In this study, 300 sample questionnaires were used to collect 261 questionnaires and 261 valid questionnaires. The questionnaire was analyzed by statistic analysis, factor analysis and regression analysis to explore the influence of brand awareness, brand attitude and customer loyalty. The results of this study are as follows: First, brand awareness has
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Ko, Hsin-Chin, and 柯新進. "The Influence of Brand Awareness and Brand Image on Brand Extension - A case of sport brand." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/75967735209046375631.

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碩士<br>國立勤益科技大學<br>流通管理系<br>100<br>As the growing emphasis on health and leisure, sport event has become a fashion nowadays. The connections of sport, leisure and fashion have strengthened the scope of sport goods. Also it expands the consumer market. Following the footsteps of fashion, style and function of products are often innovated. Moreover, since brand awareness and image can affect consumer needs, it is necessary to meet the market trends and consumer tastes with appropriate product innovations and specific marketing strategies. With the fierce competition and high costs, it is common t
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Inha, Eini, and Maiju Laiho. "Brand Image and Brand Awareness. Case Study: Finnair in Indian Market." Thesis, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-19066.

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Huang, Pu-Sheng, and 黃樸生. "The Relationships among Brand Story Function, Attitude towards Advertising, Brand Attitude, and Brand Awareness." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/63670894543382964296.

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博士<br>大葉大學<br>管理學院博士班<br>104<br>This study proposes the brand story should have two functions that include the emotional contagion and competency. We test these functions that can impact attitude toward advertising and brand attitude. These functions and attitude toward advertising also can be moderates by brand awareness. Using 336 college students as research samples, empirical results indicate that these two functions positively influence attitude toward advertising and brand attitude. Therefore, this study proposes the core functions for brand story advertising to achieve the marketing eff
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Huang, You-Yan, and 黃友彥. "The Impact of Brand Association, Brand Awareness and Integrated Marketing Communication, on Brand Equity." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/56398017684352900583.

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碩士<br>嶺東科技大學<br>行銷與流通管理研究所<br>102<br>This study was to explore tourist travelers when choosing hotels, tourist hotels for brand association and brand awareness of tourist hotels and produce integrated marketing communication, travelers have an impact on tourist hotel brand equity. In this study, the main tourist hotel guests as object of study, convenience sampling method distributed 312 questionnaires, 300 valid questionnaires, a questionnaire using SPSS statistical analysis tools program and then analyze the data in a linear structural equation findings that brand association to significantl
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Huang, Chia-Chun, and 黃家均. "The Effect of Brand Image, Brand Awareness and Cartoon Celebrities on Consumers’ Brand Attitude." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/93913755386032850433.

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碩士<br>輔仁大學<br>織品服裝學系<br>100<br>The main purpose of our study is to explore the effect of brand Image (functional image & prestige image) , brand awareness (high & low) and cartoon celebrities (Cartoon endorsement & Spokes-character) on consumers’ brand attitude. The above was forming 2x2x2 between subject factorial designs. The result indicates as following. 1. Brand Image on consumers’ Brand Attitude does not have significant differences. 2. Brand Awareness on consumers’ Brand Attitude do have significant differences. 3. Cartoon Celebrities on consumers’ Brand Attitude does have significant d
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Chang, Ting-Jung, and 張庭榕. "A Study of Brand Image, Brand Awareness and Brand Equity for Buffalo Cookware Products." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/88403566745643631754.

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碩士<br>龍華科技大學<br>商學與管理研究所<br>100<br>With the technological advances of mankind and the rapid rise in competition of the market, companies have to heavily rely on price cut to maintain a shear profit. Therefore, a solid brand can become the only representative of a business and help establishing some edge in the competitive market, because, mostly people make purchase decision based on their perception of brand image, brand awareness, and ease of use of certain products. In this study, the market survey of distributing questionnaires to target audiences aged between 18-60 years was adopted in or
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Pyang, Huang Sheau, and 黃小屏. "A Study of The International Brand on Athletic Shoes Brand rsonality, Brand Awareness and Brand Attitude Effects." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/69417179820063291694.

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碩士<br>大葉大學<br>國際企業管理學系碩士在職專班<br>94<br>ABSTRACT Due to prosperous developments of the domestic sports and recreation industry in recent years, there has been increased demand for sports consumables. The main objective of this study is to conduct discussions on how brand personality and brand awareness influence brand attitude in world-famous sports shoes. Randomly selected consumers who favor and regularly purchasing famous international branded sports shoes in central Taiwan have been chosen as study subjects in this study. A total number of 270 samples have been distributed and 250 valid que
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Li, Yi-Wen, and 黎意文. "Free Sample’s Brand Awareness and Trying usage toward Brand Congition, Brand Attitude and Purchase Intention." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/72480173561046599187.

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碩士<br>國立高雄應用科技大學<br>商務經營研究所<br>95<br>This study discussed about the free samples of Non-price promotion. Brand awareness toward trying and usage toward trying are the independent variables; Word-of-Mouth (WOM) is a moderator variable. And analyzed whether these factors affect the Brand Cognition, Brand Attitude and Purchase Intention or not. In this thesis, the Nested Factor Design manipulates the three independent variables of brand awareness, sample size, and WOM effects. This research cooperated with Shiseido Company and Shen Hsiang Tang Company, obtained cleaning foam samples of two compan
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Tran, Thu-Thuy, and 陳秋水. "The Research of Brand Awareness on Vietnam Customer’s Brand Coffee Purchasing Intention." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/cn9tjf.

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碩士<br>健行科技大學<br>企業管理系碩士班<br>104<br>Abstract This study was designed to investigate brand awareness, quality, value perception affect perception, satisfaction and willingness to buy them with TRUNG NGUYEN coffee brand, for example. In this study, the main of subject is deeply understanding of brand awareness, quality, value perception affect perception, satisfaction, and purchase intention. The second purpose is exploring the relationship between is brand awareness, quality, value perception affect perception, satisfaction and purchase intention. The research was used questionnaire survey metho
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Chen, Jie, and 陳婕. "The Influence of Brand APP Usage on Brand Awareness and Purchase Intention." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/56735396645395374934.

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碩士<br>銘傳大學<br>傳播管理學系碩士班<br>102<br>Because of the rise of intelligent mobile devices in recent years. It’s almost a must have mobile device for everyone. Therefore, the marketing of mobile devices became a essential requirement. Many industries started invented their own kind of brand APP as well, for the direct interaction with the customers, To promote the awareness of the brands even increase the brand market. So I would like to comprehend the brand awareness and purchase intention effects through using brand APP. This research had used questionnaire, without limit gender, age but only if
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CHI, PEI-CHUN, and 紀佩君. "The Impact of Corporate Social Responsibility on Brand Awareness and Brand Value." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/qz72xx.

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碩士<br>東吳大學<br>會計學系<br>107<br>This paper explores whether corporate social responsibility has any impact on the firm’s brand awareness and brand value. We collect the CSR award winning enterprise as our research sample from 2007 to 2017.In this paper, we use the CSR index, and include the four facets of CSR (corporate governance, corporate commitment, social engagement, and environmental protection).Wealso uses Google Trends as a tool for constructing brand awareness. Finally, we use HIROSE brand value and Tobin’s Q as indicators to measure brand value. This paper mainly discusses the following
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Hung, Shiau-Chi, and 洪曉琪. "A Study on brand strategy, brand extension, brand judgment, brand awareness and brand equity – An Empirical Investigation of the Healthcare Industry." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/4f55rw.

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碩士<br>國立臺北科技大學<br>經營管理系碩士班<br>100<br>Over the last decade, changes in the environment in Taiwan and global markets become increasingly competitive, regardless of all walks of life at home and abroad have a series of marketing strategies and management to build the brand, and we are closely related to the health care industry have been slow to brands related conceptsapparent consciousness, however, in the health care industry, consumers are different from those of other products and services for their own health, particularly careful, therefore, more needs to build a strong health care brand eq
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Tsai, Chia-Chun, and 蔡佳君. "The Investigation on Brand Strategies, Brand Image, Brand awareness and Brand Loyalty - An Empirical Investigation of Own Brand of Hypermarket Industry." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/pr82nj.

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碩士<br>國立臺北科技大學<br>經營管理系碩士班<br>102<br>In the process of Taiwan hypermarket industry development, many companies cooperate with foreign enterprises, hoping to through the strong managerial experience of foreign enterprises to promote domestic competition force.In addition,it is hoped to expand market share and enhance the bargaining power.In recent years,Taiwan hypermarket industry has reached the saturation stage industry status.In order to improve the competitiveness in the hypermarket industry environment, and meet consumer demand,hypermarket industry have launched its own brand, to provide c
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Tu, Chan-Wei, and 杜展緯. "The Relationship among Brand Image, Brand Trust, Brand Awareness, Brand Preferences, Customer perceived value and Brand Loyalty-An Example of Notebook." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/65074487252580113950.

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碩士<br>龍華科技大學<br>商學與管理研究所<br>97<br>In this study the relationships between brand image, brand awareness, brand trust, brand preference, customers&apos; perceived value, and brand loyalty were examined. Targeting at laptop manufacturers, the influences of each brand’s attributes on brand preference, brand preference on customers&apos; perceived value, and customers&apos; perceived value on brand loyalty are discussed, the relationships between demographic variables, brand preference, and other variables are also looked at, and consumers’ brand image, preference, perceived values, and ultimate sa
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Brito, Carla Liliana Fernandes. "A importância do brand awareness no setor hoteleiro." Master's thesis, 2021. http://hdl.handle.net/10362/132244.

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No âmbito da Componente Não Letiva do Mestrado em Ciências da Comunicação, com Especialização em Comunicação Estratégica, na Faculdade de Ciências Sociais e Humanas da Universidade Nova de Lisboa, realizei um estágio em assessoria de imprensa e relações-públicas, entre os dias 1 de outubro e 18 dezembro de 2020, na Message in a Bottle - agência de comunicação de turismo e lifestyle. Durante o período de estágio trabalhei com diversos ligados ao setor turístico, sendo exemplo disso a Qatar Airways, o Turismo de Malta ou o The Lodge Wine & Business Hotel. Posto isto, o presente documento ilustra
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Wu, Kang-ling, and 巫康菱. "A Study on evaluation indicators of brand awareness and brand image of university." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/30829676270145114239.

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碩士<br>國立暨南國際大學<br>教育政策與行政學系<br>93<br>The purpose of this study is to construct one weight system for evaluation indicators of brand awareness and brand image of university﹒Through the literature understand,we can get that theoretical bases of brand awareness and brand image of university are brand management related concept,brand awareness theories,brand image theories,educational marketing theories and public relation theories﹒The questionnaire are constructed according to literature review﹒The population are 58 domestic universities﹒Sampling 29 principals/vice-principals,deans of research an
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Yang, Hui-Ping, and 楊慧萍. "The Influences of Brand Awareness and Brand Preference on Bike Shoppers’ Purchasing Intention." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/76388954497385830315.

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碩士<br>大葉大學<br>運動事業管理學系<br>98<br>The study was aimed at exploring the purchasing intention of bike shoppers in re-lations to brand awareness and brand preference. Subjects, 360 adults over 20 years old, are selected by convenience sampling in central Taiwan. 330 copies of questionnaire have returned and 30 of which are invalid; thus, the valid return ratio is 91%. The re-sults indicate: 1. Among the shoppers’ knowledge to brand awareness, the most signifi-cant factor is brand recognition (M=3.93), the second is brand recall (M=3.68) and brand symbolization (M=3.66). 2. Gender of shoppers is a s
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Pan, Fu Jen, and 潘扶仁. "Taiwan car brand image study －Relationship of brand awareness, purchase intension and loyalty”." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/10560738875239405556.

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Chen, Mei-Yu, and 陳美玉. "A Study on the Relationships among Brand Awareness, Brand Image and Purchase Intention." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/40841521187949978755.

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碩士<br>大葉大學<br>企業管理學系碩士班<br>103<br>Owing to the diminishing difference among product, and the change of customers’ lifestyle, the demand of automobiles has a major change. Therefore, automobile industry faces a fiercely competitive market. Consequently, brand image becomes a critical factor in automobile purchase intention. The purpose of this paper is to examine the relationships among brand awareness, brand image and purchase intention in automobile industry. The questionnaire survey was conducted by using stratified random sampling to investigate the elementary school teachers in Changhu
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Hung, Hsueh-Hua, and 洪雪華. "Exploring the Relationship among Brand Awareness, Brand Image, Service Quality and Customer Satisfaction." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/71807528120208604967.

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碩士<br>義守大學<br>企業管理學系碩士班<br>99<br>With the change of industrial structure, the consumers’ ability to identify brands has enhanced. Besides, the enterprises in 21st century have entered the "Brand Leadership Times" and enterprises value brand development. The above phenomena shows that it is essential to conduct the research. This study was done with a combination of qualitative and quantitative research methods. In qualitative research, the in-depth interview was conducted so as to discuss the potential relationship of Brand Awareness, Brand Image, Service Quality and Customer Satisfaction from
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Hsu, Che-Wei, and 許哲維. "Influences of the Brand Awareness and Brand-Cause Fit on Cause-Related Marketing." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/38021567328960389333.

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碩士<br>國立交通大學<br>管理科學系所<br>99<br>As times change, consumer are becoming more concerned with corporate social responsibility, which also influence attitude about company and consume behaviors, hence companies start actively thinking about performing corporate social responsibility. "Cause-related marketing(CRM)" is a new form of sales promotion, which is an offer from a part of profit purchasing the firm’s products or service to contribute a specified amount to a designated cause that satisfy organizational and individual objectives, for achieving to improve corporate profit, performing corpo
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Yen, Hsiu-Hua, and 閻秀樺. "The Influence of Brand Awareness on Customer Attitude to Brand Alliance and Feedback Effect." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/22477314735375005484.

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碩士<br>國立政治大學<br>企業管理研究所<br>95<br>Brand alliance, also called co-branding, is a useful marketing strategy which helps an existing brand to leverage associations, strengthen its image and influence consumers’ attitudes by linking itself to other brands. A special case of brand association is ingredient branding, which highlights a product’s ingredient brand in order to signal the quality of co-branded products. While consumers perceive a co-brand and form attitudes to it, the attitudes toward each constituent brand are also influenced, causing the spillover effect. This study tries to find out i
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HO, CHUN-CHIEH, and 何俊傑. "The Effects of Negative Controversial Topic, Product Type and Brand Awareness on Brand Attitude." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/8mzg29.

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碩士<br>國立高雄應用科技大學<br>國際企業系碩士在職專班<br>105<br>With the online community and websites arising like Facebook and PTT, it speeds up the spread of negative controversial topics and the influence become more powerful. More enterprises start choosing this channel to promote their new products and services. Based on the literature, there are two types of negative controversial topics: performance-related and value-related. The purpose of this research is to examine the effect of negative controversial topic on brand attitude. Also, the product type and brand awareness are two moderators. We conducted two
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