Books on the topic 'Brand/branding'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 50 books for your research on the topic 'Brand/branding.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse books on a wide variety of disciplines and organise your bibliography correctly.
Keller, Kevin Lane. Branding and brand equity. Cambridge, Mass: Marketing Science Institute, 2002.
Find full textPadaki, Pavan. Brand Vinci: Decoding facets of branding. New Delhi: Bloomsbury Publishing India Pvt Ltd, 2014.
Find full textF, Schultz Heidi, ed. Brand babble: Sense and nonsense about branding. Mason, Ohio: South-Western/Thomson Learning, 2004.
Find full textBrand new justice: The upside of global branding. Boston, MA: Butterworth-Heinemann, 2003.
Find full text1971-, Vallaster Christine, ed. Connective branding: Building brand equity in a demanding world. Hoboken, NJ: Wiley, 2008.
Find full textG, Wiechmann Jack, ed. Branding across borders: A guide to global brand marketing. Chicago: McGraw-Hill, 2002.
Find full textC, Wolfe Jennifer, ed. Brand rewired?: Connecting intellectual property, branding, and creativity strategy. Hoboken, N.J: John Wiley & Sons, 2010.
Find full textKahn, Barbara E. Global brand power: Leveraging branding for long-term growth. Philadelphia: Wharton Digital Press, 2013.
Find full text1956-, Parker Lynn M., ed. Integrated branding: Becoming brand-driven through company-wide action. London: Kogan Page, 2002.
Find full textChasser, Anne H. Brand Rewired: Connecting Branding, Creativity, and Intellectual Property Strategy. Hoboken: John Wiley & Sons, 2010.
Find full textChasser, Anne H. Brand rewired?: Connecting intellectual property, branding, and creativity strategy. Hoboken, N.J: John Wiley & Sons, 2010.
Find full textStates, United, ed. "Taemi chinchʻul ŭl wihan" brand ihae wa branding chŏllyak. Sŏul Tʻŭkpyŏlsi: Chŏngŭmsa, 1989.
Find full textJohn, Davis. Competitive success: How branding adds value. Hoboken, NJ: Wiley, 2010.
Find full textCompetitive success: How branding adds value. Chichester, West Sussex, U.K: John Wiley, 2010.
Find full textKumar, S. Ramesh. Marketing and branding: The Indian scenario. New Delhi: Dorling Kindersley (India), 2007.
Find full textHanʼgukhyŏng bŭraending sŏnggong ŭi pŏpchʻik 22: Hanʼguk sanghwang e chal mannŭn bik bŭraendŭ sŏnggong ŭi pimil ŭl humchʻyŏra =The 22 success rules of branding in Korea. Sŏul-si: Tŏnan Chʻulpʻan, 2003.
Find full textGenevieve, Smith, ed. Perspectives on branding. Boston, Mass: Course Learning, 2009.
Find full textRita, Clifton, and Ahmad Sameena, eds. Brands and branding. New York: Bloomberg Press, 2009.
Find full textThe brand trust report: India study 2012. Mumbai: Trust Research Advisory Pvt. Ltd., 2012.
Find full textChŏng, Yi, ed. Pŭraendŭ kaebal chŏllyangnon: Brand management. Kyŏnggi-do Pʻaju-si: Pŏmmunsa, 2009.
Find full textChŏng, Yi, ed. Pŭraendŭ kaebal chŏllyangnon: Brand management. Kyŏnggi-do Pʻaju-si: Pŏmmunsa, 2009.
Find full textAssociation, American Marketing, ed. The brand marketing book: Creating, managing, and extending the value of your brand. Lincolnwood, IL: NTC Business Books, 2000.
Find full textTai, Jacky. Killer differentiators: 13 strategies to grow your brand. Singapore: Marshall Cavendish Business, 2008.
Find full textThe right to brand: Levelling the brand playing field : lessons from an emerging market. Kuala Lumpur]: Trax Publishing Sdn. Bhd., 2013.
Find full textNafees, Lubna, Omkumar Krishnan, and Tim Gore. Brand research. New Delhi: Macmillan India Ltd, 2010.
Find full textBrand Avatar: Translating virtual world branding into real world success. New York: Palgrave Macmillan, 2009.
Find full textAshworth, G. J., and Mihalis Kavaratzis. Towards effective place brand management: Branding European cities and regions. Cheltenham, UK: Edward Elgar, 2010.
Find full textBrand Singapore: How nation branding built Asia's leading global city. Singapore: Marshall Cavendish Business, 2011.
Find full textRune, Bjerke, ed. Branding governance: A participatory approach to the brand building process. Chichester: John Wiley & Sons, 2007.
Find full text1947-, Cowking Philippa, ed. Branding in action: Cases and strategies for profitable brand management. London: McGraw-Hill, 1993.
Find full textDewi, Ike Janita. Creating & sustaining brand equity: Aspek manajerial dan akademis dari branding. Sleman, Yogyakarta: Amara Books, 2009.
Find full textAshworth, G. J. Towards effective place brand management: Branding European cities and regions. Cheltenham, UK: Edward Elgar, 2010.
Find full text1973-, Fulberg Paul, ed. Sonic branding: An introduction. New York: Palgrave Macmillan, 2003.
Find full textHeding, Tilde. Brand management: Research, theory and practice. Abingdon, Oxon: Routledge, 2008.
Find full textWeilbacher, william M. Brand marketing: Building winning brand strategies that deliver value and customer satisfaction. Lincolnwood, Ill: NTC Business Books, 1993.
Find full textGregory, James R. Leveraging the corporate brand. Lincolnwood, Ill., USA: NTC Business Books, 1997.
Find full textWorld Branding Committee, ed. World branding: Concept, strategy and design. Corte Madera, CA: Gingko Press Inc., 2007.
Find full textWheeler, Alina, and Joel Katz. Brand Atlas: Branding Intelligence Made Visible. Wiley & Sons, Incorporated, John, 2011.
Find full textWheeler, Alina, and Joel Katz. Brand Atlas: Branding Intelligence Made Visible. Wiley & Sons, Incorporated, John, 2011.
Find full textSchaefer, Wolfgang, and J. P. Kuehlwein. Brand Elevation: Lessons in Ueber-Branding. Kogan Page, Limited, 2020.
Find full text