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Books on the topic 'Brand-building'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Beverland, Michael. Building Brand Authenticity. Palgrave Macmillan UK, 2009. http://dx.doi.org/10.1057/9780230250802.

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2

Chernatony, L. De. Integrated brand building using brand taxonomies. Open Business School Research, 1996.

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3

E, Schultz Don, ed. Building customer-brand relationships. M.E. Sharpe, 2009.

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4

Segreto, Luciano. European business and brand building. P.I.E. Peter Lang, 2011.

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5

Vicari Haddock, Serena, ed. Brand-building: the creative city. Firenze University Press, 2010. http://dx.doi.org/10.36253/978-88-8453-540-5.

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The aim of this book is to contribute to a critical assessment of the literature on the creative city and to a clarification of some of the many questions that remain unanswered. It is a collection of essays which, in the first part, addresses concepts and theories of urban development, city marketing and branding, presented as a framework in which the discourse of the creative city is embedded. In the second part, four case studies of cities considered to be emblematic of cultural industries (Manchester, Berlin, Dublin, and a comparative study of Milan and London) serve to illustrate the soci

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6

Alejandro, Bahamón, Cañizares Ana Cristina G, and Corcuera Antonio, eds. Corporate architecture: Building a brand. W.W. Norton & Co., 2009.

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7

Frank, Andersen Tim, ed. Brand building on the Internet. Kogan Page, 2000.

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8

Chernatony, L. De. Brand building on the internet. Birmingham Business School, 2003.

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9

A, Aaker David. Brand equity: Building strong brands. Zhoa Yang Dang, 1995.

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10

Keller, Kevin Lane. Strategic brand management: Building, measuring and managing brand equity. Prentice Hall, 1998.

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11

Keller, Kevin Lane. Strategic brand management: Building, measuring, and managing brand equity. 3rd ed. Pearson/Prentice Hall, 2008.

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12

Keller, Kevin Lane. Strategic brand management: Building, measuring, and managing brand equity. 2nd ed. Prentice Hall, 2003.

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13

Keller, Kevin Lane. Strategic brand management: Building, measuring, and managing brand equity. 4th ed. Pearson, 2013.

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14

Gunelius, Susan. Building Brand Value the Playboy Way. Palgrave Macmillan UK, 2009. http://dx.doi.org/10.1057/9780230239586.

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15

Gunelius, Susan. Building brand value the Playboy way. Palgrave Macmillan, 2009.

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16

Gunelius, Susan. Building brand value the Playboy way. Palgrave Macmillan, 2009.

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17

Gunelius, Susan. Building brand value the Playboy way. Palgrave Macmillan, 2009.

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18

Stephenson, James B. Richard Branson: Building the Virgin brand. Films for the Humanities & Sciences [distributor], 1998.

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19

Building Your Brand. Lulu Press, Inc., 2016.

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20

Staff, Emerald Insight. Building a Brand. Emerald Publishing Limited, 2004.

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21

Stepter, Luvell. Building Your Brand. lulu.com, 2016.

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22

Brand Love: Building Strong Consumer-Brand Connections. Kogan Page, Limited, 2023.

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23

Michael, Lydia. Brand Love: Building Strong Consumer-Brand Connections. Kogan Page, Limited, 2023.

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24

Michael, Lydia. Brand Love: Building Strong Consumer-Brand Connections. Kogan Page, Limited, 2023.

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25

Schultz, Don E. Building Customer-brand Relationships. Routledge, 2015. http://dx.doi.org/10.4324/9781315706023.

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26

Building a Story Brand. HarperCollins Leadership, 2018.

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27

Building Distinctive Brand Assets. Oxford University Press Australia & New Zealand, 2018.

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28

Golubovskis, George. Building a Canadian Brand. Authors Choice Press, 2001.

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29

Ogungbola, Ayeni-Wuraola. Building a Great Brand. Primedia eLaunch LLC, 2022.

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30

Azzaro, Marian, Don E. Schultz, Beth E. Barnes, and Heidi F. Schultz. Building Customer-Brand Relationships. Taylor & Francis Group, 2015.

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31

Azzaro, Marian, Don E. Schultz, Beth E. Barnes, and Heidi F. Schultz. Building Customer-Brand Relationships. Taylor & Francis Group, 2015.

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32

Azzaro, Marian, Don E. Schultz, Beth E. Barnes, and Heidi F. Schultz. Building Customer-Brand Relationships. Taylor & Francis Group, 2015.

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33

Azzaro, Marian, Don E. Schultz, Beth E. Barnes, and Heidi F. Schultz. Building Customer-Brand Relationships. Taylor & Francis Group, 2015.

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34

Jaworski, Stefan Paul. Building the Corporate Brand. Art Bookbindery, 2001.

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35

Nike : Sportswear and Brand-Building Powerhouse: Sportswear and Brand-Building Powerhouse. ABDO Publishing Company, 2023.

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36

Nike : Sportswear and Brand-Building Powerhouse: Sportswear and Brand-Building Powerhouse. ABDO Publishing Company, 2023.

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37

Borges, Ana Pinto, and Paula Rodrigues. Building Consumer-Brand Relationship in Luxury Brand Management. IGI Global, 2020.

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38

Borges, Ana Pinto, and Paula Rodrigues. Building Consumer-Brand Relationship in Luxury Brand Management. IGI Global, 2020.

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39

Borges, Ana Pinto, and Paula Rodrigues. Building Consumer-Brand Relationship in Luxury Brand Management. IGI Global, 2020.

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40

Brand Management & Strategy: Building & Sustaining a Valuable Brand. Stukent, Incorporated, 2023.

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41

Ssali, Ebony. Building a Strong Brand : a BRAND: ED Workbook. Independently Published, 2018.

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42

Borges, Ana Pinto, and Paula Rodrigues. Building Consumer-Brand Relationship in Luxury Brand Management. IGI Global, 2020.

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43

Borges, Ana Pinto, and Paula Rodrigues. Building Consumer-Brand Relationship in Luxury Brand Management. IGI Global, 2020.

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44

Building brand without mass media: Efficient and effective tools of brand building. LAP Lambert Academic Publishing, 2010.

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45

Delagrange, Carman. Explanation of Personal Brand : a Guide to Using Steps for Building Your Brand: 6 Steps Building Brand. Independently Published, 2021.

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46

Segreto, Luciano, Hubert Bonin, Andrzej K. Kozminski, and Carles Manera, eds. European Business and Brand Building. Peter Lang B, 2012. http://dx.doi.org/10.3726/978-3-0352-6142-4.

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47

Segreto, Luciano, Hubert Bonin, Carles Manera, and Andrzej K. Kozminski. European Business and Brand Building. Lang AG International Academic Publishers, Peter, 2012.

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48

Building a brand new Nigeria. Nigerian Council for National Awareness, National Secretariat, 1987.

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49

Lindstrom, Martin, Tim Frank Andersen, and Tim Frank Anderson. Brand Building on the Internet. Kogan Page, 2000.

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50

Group, Taylor Brand. Building Blocks for Your Brand. Blurb, 2015.

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