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Journal articles on the topic 'Brand capita'

Author: Grafiati

Published: 3 June 2025

Last updated: 31 July 2025

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1

Flisikowski, Karol, and Wioleta Kucharska. "The condition of economies. Do most valuable global brands matter?" Equilibrium 13, no. 2 (2018): 251–64. http://dx.doi.org/10.24136/eq.2018.013.

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Research background: Brands are considered to be the most valuable asset of a company. Some of them achieve spectacular global results. The significance of global brands is proved by the fact that their value is often greater than the sum of all company’s net assets. Purpose of the article: The aim of this article is to highlight that brand value does not only create company’s value, but also leverages economies. The Authors claim that even though global brands are sold worldwide and are a part of “global factories”, they strongly relate to the development of economies in the countries w

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Lin, Chih-Pin, and Cheng-Min Chuang. "Corruption and brand value." International Marketing Review 33, no. 6 (2016): 758–80. http://dx.doi.org/10.1108/imr-09-2015-0203.

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Purpose Although multinational enterprises (MNEs) based in emerging economies arose quickly during the past decade, most of these firms lack marketing capabilities and strong brands. Emerging-economy MNEs that have tried to build their own brands have been largely unsuccessful. The purpose of this paper is to argue that corruption in the MNEs’ home countries has been detrimental to their brand values. Corruption makes it more difficult for consumers to govern their transactions with local firms, thus decreasing firms’ trustworthiness and brand values. Design/methodology/approach Data of the gl

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S, Priyanka, and Govindaraj V. "A Study on Consumer Behaviour towards Hamam Soap in Harur Taluka." Shanlax International Journal of Commerce 6, S1 (2018): 184–88. https://doi.org/10.5281/zenodo.1461480.

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The marketing scenario in India has undergone vast change since 1991 due to the economic reforms. Post-liberalization, competition intensified in every product line and market, which forced brands to redefine their norms of existence in all industries. In the FMCG industry, especially in the toilet soap sector, there has been severe competition among the MNCs, national and local players. Brand loyalty is determined by several distinct psychological processes of the consumers and entails multivariate measurements. Product features (Fragrance / Skin care / Germ

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Babets, Iryna, and Іvan Mytsenko. "Successful territorial brand formation (on the example of Singapore)." VUZF Review 7, no. 2 (2022): 216–28. http://dx.doi.org/10.38188/2534-9228.22.2.22.

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Main directions of improving the strategy of Ukraine's external debt management based on the results of the assessment of the main indicators of external state debt in relation to the criteria of economic security and the impact of external debt on key macroeconomic indicators are substantiated in the article. According to the results of the regression analysis of the relationship between main macroeconomic indicators and indicators of external debt, it was concluded that the external debt has an ambiguous impact on the economy of Ukraine. The hypothesis about the negative consequences of incr

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Wang, Xiaoyu, Sitong Lai, Yuli Gao, Gaoxiang Chen, Jiayi Chen, and Yuxing Ma. "Research on the Promotion Path of Regional Public Brand Empowerment." International Journal of Global Economics and Management 4, no. 2 (2024): 335–45. http://dx.doi.org/10.62051/ijgem.v4n2.37.

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The purpose of this paper is to explore the basic role of national poverty alleviation support in rural revitalization, especially in areas such as Yongjia County, which is faced with the problems of small per capita cultivated land area, heavy business and light agriculture in the industrial pattern, and insufficient development of agricultural economic advantages. This paper points out that Yongjia County needs to carry out in-depth professional investigation and research on the empowerment and promotion of public brands to analyze the current situation and problems of the industry, and comb

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Firozkhan, Pathan. "Buying perception and brand awareness of the rural consumer towards branded products." www.pragatipublication.com 7 (December 31, 2021): 47–56. https://doi.org/10.5281/zenodo.5811747.

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Today, talking to rural consumers reveal that their thoughts and ideas are similar to that of urban consumers and Rural is often restricted now to a physical space or geography. Most villages have pakka roads, electrification and proper housing. But crucially, what is important for marketers is that there is a change in the mindset of rural consumers. The per capita consumption in India is much lower than the per capita consumption in other developing markets and one of the reasons for that is that rural consumption, rural penetration and rural frequency are much lower than in the urban segmen

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Mi, Hanwen. "The Effect of Economic Development Level on the Spatial Diffusion Characteristics of Western Food Brands." Journal of Geography, Politics and Society 13, no. 2 (2023): 26–37. http://dx.doi.org/10.26881/jpgs.2023.2.03.

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This study uses KFC as a representative brand of Western fast food to reflect the consumption ability of food, and Starbucks as a representative brand of the beverage industry to reflect the consumption ability of beverage, defines an S/K formula, compares the data with the level of regional economic development in order to present a certain correlation, and explores the spatial distribution characteristics of KFC and Starbucks, the influence of cultural institutions and economic influences on spatial selection. The study found that the ratio of the number of Starbucks stores to the number of

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Gu, Huaying, and Chaoqun Han. "Analysis of China’s Pure Electric Vehicle Sales Based on Spatial Econometric Models." International Journal of Economics and Finance 13, no. 1 (2020): 12. http://dx.doi.org/10.5539/ijef.v13n1p12.

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This paper empirically investigates the spatial dependence and serial correlation structures among different China&rsquo;s brands of pure electric vehicle (EV) sales using spatial econometric models. Based on the newly proposed economic distance spatial weight matrix, the empirical results show that EV endurance mileage, power battery capacity, charging time, government subsidy, retail price, and each brand market share have important impacts on EV sales. The per capita disposable income of urban households, gasoline price, loan rate and the number of charging pile are statistically signif

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Hu, Zhuoqi, Lei Lyu, and Qiyuan Yan. "The Research on the Influence of Swarovski Brand Image on Chinese College Students Purchase Intention." Advances in Economics, Management and Political Sciences 37, no. 1 (2023): 135–39. http://dx.doi.org/10.54254/2754-1169/37/20231837.

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With the gradual improvement of China's overall economic level, the per capita disposable income of Chinese families has also increased. This article hopes to take the luxury brand Swarovski as an entry point, and study its influence on Chinese college students' purchase intentions from the perspective of its brand image. And this paper results of the elements of "luxury brand", in order to summarize the influence of the elements of luxury brand on consumers, and provide theoretical guidance for the future research direction of luxury goods. This article is based on the use of a questionnaire

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BOHACHOVA, Asia, and Anastasiia POPOVA. "Integration of consumer preferences into the development of marketing strategies of dairy industry enterprises." Economics. Finances. Law 5/2025, no. - (2025): 97–100. https://doi.org/10.37634/efp.2025.5.20.

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This paper explores the integration of consumer preferences into the development of marketing strategies for dairy industry enterprises in Ukraine. The research is grounded in the current challenges and transformations observed within the national dairy market, including a decline in production volumes and consumption levels. As of 2025, per capita consumption of dairy products in Ukraine stands at approximately 196 kg per year, which is significantly lower than the recommended 380 kg. Despite this, the study reveals a steady demand for key dairy categories such as milk, cheese, yogurt, and bu

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Lin, Chih-Pin, Chi-Jui Huang, Hsin-Mei Lin, and Cheng-Min Chuang. "The origin of the country-of-origin image: the role of law." Journal of Product & Brand Management 29, no. 5 (2019): 617–35. http://dx.doi.org/10.1108/jpbm-08-2018-1968.

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Purpose Country of origin has profound effects on consumer behavior; yet few studies have examined an antecedent of these effects: why some countries enjoy a positive image while others suffer a negative one. Developing an institutional theory of country image, the authors argue that weak legal institutions at the country level increase firm opportunistic behavior that expropriates consumers and decrease the product quality of local brands, thus decreasing the country’s image regarding its products and brands. Design/methodology/approach This study measures country image for products and brand

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Yano, Justin, and Joshua Matanda. "TOURISM-LED GROWTH HYPOTHESIS AND ECONOMIC GROWTH IN KENYA." International Journal of Economics 6, no. 1 (2021): 1–22. http://dx.doi.org/10.47604/ijecon.1367.

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Purpose: The purpose of this study was to analyze tourism-led growth hypothesis in Kenya’s economy.  Materials and Methods: The descriptive research design was adopted. This study targeted international tourism receipts, employment, economies of scale and capital investments in tourism related economic activities that included hotels and food service activities, wholesale and retail trade, transport and information communication and travel agencies, entertainment and recreation in the period 1980 to 2019.The study used purposive sampling. a sample size of data for 40 years from 1980 to 2

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Şaşmaz, Abdullah Bahadır. "Trade, Exports and Local Development In Turkey's Border Cities: A Panel Data Approach." Selçuk Üniversitesi Sosyal Bilimler Meslek Yüksekokulu Dergisi 28, no. 1 (2025): 42–59. https://doi.org/10.29249/selcuksbmyd.1584020.

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This study investigates the bidirectional relationship between trade, exports, and local development in 14 border cities of Turkey from 2004 to 2021, utilizing variables such as patent and trademark registrations, population, government expenditures and time dummy variables by using panel data analysis. The findings reveal that border trade and exports, along with GDP per capita, do not have statistically significant effects on each other. However, a positive relationship is found between total trade, exports, and GDP per capita, indicating the importance of expanding trade beyond neighboring

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Fadhila, Maratus Della, and Kartika Anggraeni Sudiono Putri. "The Effect of Perceived Quality, Brand Experience and Perceived Risk on the Repurchase Intention of McDonald's Products in Kediri City." Journal of Economics Education and Entrepreneurship 5, no. 2 (2024): 188. http://dx.doi.org/10.20527/jee.v5i2.12156.

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This study aims to determine how the influence of perceived quality, brand experience and repurchase intention on repurchase interest in McDonald's products in Kediri City, which is ranked the second most popular fast food restaurant in Indonesia. McDonald's is also one of the pioneers of fast food business in Kediri City where the city is among the richest cities in Indonesia that has successfully recorded the highest Gross Regional Domestic Product (GDP) per capita in Indonesia. This research is a quantitative research with 105 respondents. The sampling technique in this study is non-probabi

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Chen, Xiaohui, Yang Hai, and Jiaxin Qin. "Analysis of the Online Marketing Model of Luxury Brands: Dior as an Example." Advances in Economics, Management and Political Sciences 21, no. 1 (2023): 18–23. http://dx.doi.org/10.54254/2754-1169/21/20230228.

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With the continuous increase of China's per capita income, it has gradually transitioned from the past subsistence consumption level to the current well-off level, and the purchasing ability of consumers has gradually improved, so luxury goods in China are becoming more and more popular, making China become one of the largest consumer countries. However, due to the raging epidemic and fast fashion brands, the rapid rise of light luxury brands, and the Internet, the development of luxury goods in China is also in a dilemma. To adapt to the development of new media, luxury brands have accelerate

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Wu, Jiayu. "A STUDY ON THE IMPACT OF CONSUMER PERCEIVED VALUE ON THE PURCHASE INTENTION OF DOMESTIC COSMETICS USING BRAND VALUE AS A MEDIATION." EUrASEANs: journal on global socio-economic dynamics, no. 3(46) (May 13, 2024): 61–71. http://dx.doi.org/10.35678/2539-5645.3(46).2024.61-71.

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According to statistics from the National Bureau of Statistics of China, the retail sales of cosmetics above the designated size in China reached 402.6 billion yuan in 2021, and the market size of the Chinese cosmetics industry reached 455.3 billion yuan in 2021, marking a year-on-year increase of 15%. Against the backdrop of increasing per capita income and continuously increasing disposable income, as well as an increase in people's aesthetic awareness and high demand for their own appearance, the Chinese cosmetics market will continue to rise. Experts predict that the Chinese cosmetics mark

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CARVAJAL, MAGDA, ADOLFO BOLAÑOS, FRANCISCO ROJO, and IGNACIO MÉNDEZ. "Aflatoxin M1 in Pasteurized and Ultrapasteurized Milk with Different Fat Content in Mexico." Journal of Food Protection 66, no. 10 (2003): 1885–92. http://dx.doi.org/10.4315/0362-028x-66.10.1885.

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High per capita milk consumption in Mexico indicated a strong need for documentation of aflatoxin M1 (AFM1) levels in milk. A survey of 580, 2-liter samples (n = 290), was conducted to quantify AFM1 using high-performance liquid chromatography, considering two maximum tolerance levels (0.05 and 0.5 μg/liter). We relate aflatoxin levels in the seven most consumed brands from different regions, with two processes (pasteurized and ultrapasteurized), different expiration dates, and different fat content: whole fat (28, 30, and 33 g), half-skimmed (10, 16, and 20 g), light (1, 2, and 4 g), and with

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Hu, Ke, Han Sun, and Tianyu Zhou. "The Current Situation and Future Trends of China's Dairy Industry." Advances in Economics, Management and Political Sciences 37, no. 1 (2023): 74–80. http://dx.doi.org/10.54254/2754-1169/37/20231843.

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China's dairy industry has experienced rapid development in recent years, primarily due to the country's growing population and improved living standards. Dairy products have become an essential part of people's daily lives. The leading companies in focus are Mengniu and Yili. This article provides an in-depth analysis of China's dairy industry, focusing on the leading companies Mengniu and Yili. The industry has experienced rapid development due to China's increasing population and improved living standards, with dairy products becoming an indispensable part of daily life. The article examine

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Bhagwati Sariyala. "A Study on Effect of E- Branding Practices Adopted by Selected Higher Educational Institutes of Gujarat for Pursuing Higher Education." Journal of Information Systems Engineering and Management 10, no. 39s (2025): 689–96. https://doi.org/10.52783/jisem.v10i39s.7279.

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Social media users are growing steadily worldwide. Social media has been harnessed by educational institutions. LinkedIn is a popular social networking site with expanding user numbers. Higher education is essential for a better nation. Universities were founded worldwide to meet educational and intellectual needs. Many governmental and private universities have been founded in India. Technology, globalization, and competition have changed higher education worldwide in the recent decade. In an ever-changing industry, institution branding goes beyond logos. The education industry in India has a

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Nargis, Nigar, Rong Zheng, Steve S. Xu, et al. "Cigarette Affordability in China, 2006–2015: Findings from International Tobacco Control China Surveys." International Journal of Environmental Research and Public Health 16, no. 7 (2019): 1205. http://dx.doi.org/10.3390/ijerph16071205.

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China is world’s largest market of machine-made cigarettes. In 2015, more than 315 million or around 26.9% of the adult population in China were smokers—50.6% among men and 2.2% among women. Growing affordability of cigarettes led to increased cigarette consumption in China to the detriment of public health. This study investigated whether the level and growth in cigarette affordability in China was equally shared by smokers from all demographic and socio-economic statuses (SES) and across all price tiers of cigarette brands. The data came from the urban smoker sample (≥18 years) of the Intern

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Makarov, P. Yu, and A. A. Chub. "The Impact of Regional Economic Conditions on Place Branding Results: The Survival Analysis Approach." Economy of Regions 19, no. 3 (2023): 651–67. http://dx.doi.org/10.17059/ekon.reg.2023-3-4.

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Place branding became a part of regional development processes; therefore, regional conditions could affect the place branding success. Nevertheless, studies on place branding success are mostly focused on management issues, and the role of regional conditions is yet to be revealed. In this regard, the paper aims to explore how regional economic (including social and spatial) conditions affect the results of place branding activity. We assumed that regional conditions have a certain impact on place branding activities, yielding better or worse place brands survival, which we treated as the fac

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Harust, Yu, V. Melnyk, Maksym Palienko, and Lesya Prasol. "Economic Security of the Country: Marketing, Institutional and Political Determinants." Marketing and Management of Innovations, no. 4 (2019): 373–82. http://dx.doi.org/10.21272/mmi.2019.4-29.

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The aim of the paper was analysing of the main indicators which influence on the country’s economic security. The authors allocated the main approaches to define economic security. Traditionally the economic security was analysed as a range of economic parameters which are not considering the institutional and marketing parameters. The authors highlighted, the different types of combinations of marketing, political and institutional indicators could influence on the level of the country’s security level with different power. On this basis, the key factors which influenced on the level of the e

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Shiyuan, Wang. "THE FUTURE DEVELOPMENT EVALUATION OF CONSUMER PRODUCT MARKETING STRATEGIES AT DOUYIN PLATFORM." Ekonomika i upravlenie: problemy, resheniya 6/8, no. 159 (2025): 64–70. https://doi.org/10.36871/ek.up.p.r.2025.06.08.007.

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With the explosive development of the short-video industry, Doubting has become an important platform for consumer goods brands to conduct digital marketing. Based on the theory of International Marketing, this paper uses quantitative indicators such as SWOT analysis, CAGR calculation, per capital GMV growth rate, conversion rate, CAC, and ROI to systematically evaluate the current situation and future trends of consumer goods marketing strategies on the Doubting platform from 2022 to 2025. In the literature review section, more than twenty core literates at home and abroad in the past five ye

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M. Madhavan and Sudheesh Babu U S. "Whether CSR Can Transfigure Demographic Dividend As A Tool for National Development." GIS Business 15, no. 2 (2020): 213–25. http://dx.doi.org/10.26643/gis.v15i2.18907.

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CSR has been a neglected area and was considered as an exercise which the corporates with multinational calibre can afford as a brand building mechanism. But corporate with high illusion has been doing CSR and were contributing to the society and serving the people with an ambition to bridge the gap between the ‘have’ and ‘have not’ and ensure them a minimum benchmark level of living conditions. But today, the outlook of CSR has been changed drastically and has become the major management tool which decide the organizations growth, profitability and even its existence. On the other side, Gover

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Roşca, Vlad I. "Costs a pretty penny: how household income impacts upon motorization in Europe and raises manufacturer branding challenges." Proceedings of the International Conference on Business Excellence 13, no. 1 (2019): 759–71. http://dx.doi.org/10.2478/picbe-2019-0067.

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Abstract This research starts from the findings of a previous study (Roșca, 2018) and intends to develop the preceding statistical model through testing new and more elaborated hypotheses based on the recommendations for future research made in the aforementioned work. The current paper tests demographic and transportation related variables for a multiple regression carried out at a confidence level of 95%. Regression results show a valid relationship between motorization and the selected regressors. Findings further reveal that motorization rates are most strongly influenced by the gross disp

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Nguyen, Thuy D., Charlene Dadzie, Arezoo Davari, and Francisco Guzman. "Intellectual capital through the eyes of the consumer." Journal of Product & Brand Management 24, no. 6 (2015): 554–66. http://dx.doi.org/10.1108/jpbm-03-2015-0837.

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Purpose – The purpose of this study is to measure intellectual capital of the firm through the eyes of the consumer by investigating the relationships between financial-based brand equity (FBBE) and consumer-based brand equity (CBBE) and their related constructs. Design/methodology/approach – Fifteen consumer brands were evaluated based on three different perspectives of CBBE, and were then regressed on FBBE. Prior to the regression analysis, the FBBEs of 15 consumer brands were standardized using the total assets and three-year weighted average of their brand equity values. Findings – Finding

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Erickson, Scott, and Helen Rothberg. "Relational Capital & Media Brands." European Conference on Knowledge Management 24, no. 1 (2023): 369–76. http://dx.doi.org/10.34190/eckm.24.1.1350.

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Continuing a research program studying new metrics for relational capital, this paper reports on a new analysis of media brands, both traditional and newer entrants. Relational capital is a key aspect of the knowledge assets or intellectual capital of the firm. Unlike human capital (job-related knowledge) or structural capital (knowledge incorporated into the firm itself), relational capital has to do with external relationships. Specifically, knowledge about handling external relationships, especially those with customers. Relational capital is not a widely studied topic in knowledge manageme

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Sun, Xiu, and Jian Yao. "Research on the Influencing Mechanism of Service Quality on Brand Equity toward Real Estate Company." International Journal of Membrane Science and Technology 10, no. 3 (2023): 531–41. http://dx.doi.org/10.15379/ijmst.v10i3.1570.

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China's social economy has seen a rapid and healthy development, resulting in a steady rise in per capita disposable economic income, thus improving the living standards of the people and continually altering their social needs. People are gradually no longer just meeting their most basic needs, but also want to enrich their lives through tourism. S Water World is a major characteristic tourism product under X Group, the number of tourists received by the attraction reaches 4.08 million every year, there are tourists throughout the year, and the number of tourists is increasing year by year. X

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Lee, Yun-Huei, and Yun-Huan Lee. "INTEGRATED ASSESSMENT OF COMPETITIVE-STRATEGY SELECTION WITH AN ANALYTICAL NETWORK PROCESS." Journal of Business Economics and Management 13, no. 5 (2012): 801–31. http://dx.doi.org/10.3846/16111699.2011.620171.

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The present study explores efforts to identify the most appropriate competitive strategy relative to multinational biotech pharmaceutical enterprises’ strategy selection. The research uses the analytic network process (ANP) technique combining both qualitative and quantitative information to construct a hierarchical model involving interactions among various criteria for competitive-strategy selection. The most important finding shows that the most suitable competitive strategy for multinational enterprises (MNEs) is differentiation strategy. The weighted calculations reveal important criteria

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HARPER, DAVID A., and ANTHONY M. ENDRES. "From Quaker Oats to Virgin Brides: Brand capital as a complex adaptive system." Journal of Institutional Economics 14, no. 6 (2017): 1071–96. http://dx.doi.org/10.1017/s1744137417000546.

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AbstractWe examine brand building from the perspective of complex adaptive systems. Brand building is a neglected engine of capital formation, innovation and institutional change in market economies. The nature of brands and the service streams they generate have been construed too narrowly. Brands are capital: entrepreneurs use brands as market-making devices that create value and capture profit, while consumers use brands to derive psychic income and lifestyle benefits. Brands are building blocks that can be combined in production to fill perceived gaps in brand architectures and capital str

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Coyle, Daisy, Maria Shahid, Elizabeth Dunford, et al. "Contribution of Major Food Companies and Their Products to Household Dietary Sodium Purchases in Australia." Current Developments in Nutrition 4, Supplement_2 (2020): 1790. http://dx.doi.org/10.1093/cdn/nzaa067_017.

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Abstract Objectives To support the work of the Australian federal governments proposed sodium reformulation targets, this study sought to identify the relative contribution that different food companies and their products make to household sodium purchases in Australia. We also examined differences in household sodium purchases from packaged foods and beverages by income level. Methods We used one year of grocery purchase data from a nationally representative consumer panel of Australian households who reported their grocery purchases (the Nielsen Homescan panel), combined with a packaged food

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Khurdei, Viktoriia, Viktoriia Datsenko, Tetiana Dronova, Dmytro Mishchenko, and Irina Pavlovska. "FORMULATION OF A MARKETING STRATEGY FOR COMPANY BRAND MANAGEMENT." Economies' Horizons, no. 1(23) (March 31, 2023): 4–14. http://dx.doi.org/10.31499/2616-5236.1(23).2023.272720.

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The article is dedicated to the follow-up of the marketing approach to the formation of the company's brand strategy. The method of statistics is the development of theoretical provisions for marketing technology branding and the formation of a marketing strategy for managing a company's brand. It is clear to understand the «brand» behind the marketing approach with the guidance of the tlumachs of different authors. It has been seen that the trademark has been influencing the minds of different price segments, the role and importance of naming and the logo. Within the framework of the ar

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Hrywna, Mary, Irina B. Grafova, and Cristine D. Delnevo. "The Role of Marketing Practices and Tobacco Control Initiatives on Smokeless Tobacco Sales, 2005–2010." International Journal of Environmental Research and Public Health 16, no. 19 (2019): 3650. http://dx.doi.org/10.3390/ijerph16193650.

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Background: Little is known about how policies and industry activities impact smokeless tobacco demand. We examined how tobacco control policies and retail promotion may affect smokeless tobacco sales. Methods: We used Nielsen market-level retail scanner data for smokeless tobacco sales in convenience stores in 30 US regions from 2005 to 2010. Tobacco policy variables, including excise taxes, state tobacco control program expenditures, and clean indoor air laws, were merged to Nielsen markets. We estimated regression models for per capita unit sales. Results: Higher cigarette tax was significa

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Aziz, Namra, Aysha Almas, Tariq Mahmood, Gerald S. Bloomfield, and Zainab Samad. "Taxing tobacco as a strategy to reduce consumption and increase public health benefits in Pakistan." Eastern Mediterranean Health Journal 30, no. 11 (2024): 772–78. https://doi.org/10.26719/2024.30.11.772.

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Background: Tobacco consumption poses a significant challenge to global health and contributes to the increase in noncommunicable diseases and premature deaths. Aim: To investigate the potential impact of a 70% tobacco tax on consumption and government revenue in Pakistan. Methods: We analysed secondary data from 2011 to 2022 (after imposition of a 70% excise tax) from the Pakistan Bureau of Statistics, Pakistan Social and Living Standard Survey, financial yearbooks and Federal Board of Revenue reports for tobacco consumption and government revenue. Variables included tobacco price inflation,

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Bahtiar, Jessica Yunanda, and Mundi Rahayu. "Body Image Representation in MS Glow for Men Advertising; An Analysis of Circuit of Culture." Celt: A Journal of Culture, English Language Teaching & Literature 23, no. 1 (2023): 70–85. https://doi.org/10.24167/celt.v23i1.8581.

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This study discusses an advertising video of “MS Glow for Men” starring Babe Cabita and Marshel, which is intended as an encouragement for people to promote self-acceptance and break the myth of beauty of light skin and a perfect body. This study aims to answer the questions of how advertising was created, distributed, consumed, or perceived by the public and seek the explanation of how the body image represented in MS Glow for Men advertising. The researchers answer the question by applying Stuart Hall’s framework of the circuit of culture that covers five aspects: regulation, production, ide

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Erickson, Scott, and Helen Rothberg. "Relational Capital and Technology Brands Over Time." European Conference on Knowledge Management 23, no. 1 (2022): 380–87. http://dx.doi.org/10.34190/eckm.23.1.483.

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Study examines alternative metrics for assessing relational capital. Associated with intellectual capital, relational capital has to do with knowledge about external relationships. It is chiefly knowledge about customers, but also includes knowledge concerning all external entities such as regulators, collaborators, and others.  Relational capital is not widely studied. It’s not even included in some popular metrics such as VAIC but is increasingly important in a digital world dependent on customer information, customer interactions, and customer relationships. The concept of brand

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Rego, Lopo, Matthew T. Billett, and Neil A. Morgan. "The “Risky” Side of Brand Equity: How Brands Reduce Capital Costs." GfK Marketing Intelligence Review 3, no. 2 (2011): 8–15. http://dx.doi.org/10.2478/gfkmir-2014-0044.

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Abstract Whereas it is widely accepted that strong brands are associated with superior productmarketplace and firm financial performance, their influence on firm risk is less clear. However, recent studies from the marketing-finance interface have started to unveil the impact that marketing activities have on the firm’s financial risk, above and beyond ist impact on financial returns. In this study, the association between brand equity and firm risk are investigated. The findings indicate that a firm’s consumer-based brand equity (i.e., strong brands) is associated with decreased debtholder an

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Ben Belgacem, Samira, Moheddine Younsi, Marwa Bechtini, Abad Alzuman, and Rabeh Khalfaoui. "Do Financial Development, Institutional Quality and Natural Resources Matter the Outward FDI of G7 Countries? A Panel Gravity Model Approach." Sustainability 16, no. 6 (2024): 2237. http://dx.doi.org/10.3390/su16062237.

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Given the global growth of foreign capital flows, foreign investments hold significant potential for achieving sustainable development. Thus, this paper aims to highlight the key factors of FDI. In particular, it analyzes the effects of financial development and natural resources on FDI and how institutional quality and institutional distance can moderate these effects. The study used the dynamic panel gravity framework with two-step system GMM estimators to assess whether the developed financial system, better institutions, and possessing natural resources influence the outward FDI of G7 coun

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Simanjuntak, Helmonica, Is Mardianto, and Syandra Sari. "Forecasting Bulk Cooking Oil Prices for 20 District/Cities in North Sumatra Using Autoregressive Integrated Moving Average (ARIMA) Method." Intelmatics 3, no. 2 (2023): 45–51. http://dx.doi.org/10.25105/itm.v3i2.17233.

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Abstract— Frying is a popular method of food preparation in Indonesian society, whether it's for home-cooked meals or snacks bought outside. In Indonesia, there is bulk cooking oil available without a brand, which is cheaper. As a result, the usage of bulk cooking oil is higher compared to branded cooking oil. According to data published by BPS (Central Statistics Agency) in 2021, the per capita consumption of cooking oil in Indonesia reached 0.393L/Capita/week. The consumption of cooking oil in North Sumatra is also relatively high, but the poverty rate in North Sumatra is still high, with a

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Erickson, Scott, and Helen Rothberg. "A Sentiment Analysis Framework for Estimating Relational Capital." European Conference on Knowledge Management 25, no. 1 (2024): 237–44. http://dx.doi.org/10.34190/eckm.25.1.2843.

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This paper continues research to create a metric for relational capital, a progressively important type of knowledge asset. Knowledge concerning customers and how to engage with them is increasing at an exponential rate in some organizations due to customer relationship management (CRM) and related software gathering customer data. As such, understanding relational capital as a critical piece of an organization’s intellectual capital (IC) is ever more important. But measuring the level of relational capital in a firm is difficult. Several consultancies publish brand equity assessments every ye

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Shevchenko, Olena, and Natalia Vasilkova. "Brand equity formation and brand price: specificity and relationship." Economic Analysis, no. 33(2) (2023): 77–84. http://dx.doi.org/10.35774/econa2023.02.077.

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Introduction. Today, branding has taken an important place in the activities of modern companies, fundamentally combining the tools of marketing activities and strengthening the influence on the consumer due to the search, development and use of effective brand strategies. The purpose of branding is to find methods of influence on consumer consciousness that create a desirable perception of goods, services, companies and favorably distinguish them from the goods and brands of competitors. The indicator of the effectiveness of this process is the formation of brand capital of the brand, which s

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Ramada, Óscar Teixeira. "Intellectual Capital and Brands: Relationships between Two Kinds of Intangible Assets." International Journal of Scientific and Management Research 05, no. 04 (2022): 33–41. http://dx.doi.org/10.37502/ijsmr.2022.5403.

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The aim of this research is to know what the relevant literature says about 2 assets, belonging to the same category of intangibles and what their relationships (if any) are: the intellectual capital and brands. Generally, what the literature on intellectual capital lists are other topics, all of a non-intangible nature, such as business performance, competitive advantages, innovation, in particular. From the analysis and interpretation carried out in the papers selected for the aforementioned literature review, this did not allow finding a value for the brand, because even with an adequate fo

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Alotaibi, Hawazin Fahad, and Nasser Abdullah Alsanea. "Impact of taxation policy on tobacco consumption in Saudi Arabia." Annals of Saudi Medicine 42, no. 1 (2022): 1–7. http://dx.doi.org/10.5144/0256-4947.2022.1.

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BACKGROUND: Taxes on tobacco products that increase the price and target demand-reduction have been shown to be an efficient means of reducing tobacco consumption. A new policy introduced in 2017 has increased the price of a 20-cigarette pack of the most popular brand to 27.50 SAR (7.33 USD) with the tax portion being 68.09%, which is within the yardstick recommended by the World Bank. OBJECTIVE: Assess impact of taxes on cigarette consumption. DESIGN: Retrospective econometric analysis. MAIN OUTCOMES MEASURES: The annual importation of cigarettes containing tobacco (commodity code 24022000) i

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Wijaya, Bambang Sukma. "The Language of Brand Relationships: Symbolic, Social, and Political Dimensions." Review of Communication Research 12 (September 5, 2024): 18–32. https://doi.org/10.52152/rcr.v12.2.

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Since brands are analogous to humans, and various human traits and characters are attached as brand characters, brands are no longer seen solely as objects but also as subjects that influence and guide how people behave and think. This perspective forms brand relationships as human relationships involving interacting, communicating, and expressing. This article uses a cultural studies approach to elaborate on how people express their relationships with brands in various languages. Symbolic language mediates the consumer-brand relationships by sign-values, forming a distinctive personal meaning

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Kovalchuk, K. V., and M. R. Podorozhna. "Conceptual Principles of Brand Formation." Business Inform 5, no. 520 (2021): 396–401. http://dx.doi.org/10.32983/2222-4459-2021-5-396-401.

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The article presents a conceptual basis for the formation of a brand based on the analysis of key ideas of researchers and practitioners engaged in branding issues, business philosophy in market relations, development of trademark and brand, development of marketing strategies, advertising, promotion of goods in the market. According to the analysis of generally accepted conceptions ("Brand capital", "Brand wheel" model, "Theory of image", "Strategic brand management", "4-D Branding", "Maximization of potential shopping brands", "Value-based-Marketing ») and theories of the brand of such scien

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Polyzos, Nikolaos, Catherine Kastanioti, Christos Zilidis, et al. "Greek National E-Prescribing System: Preliminary Results of a Tool for Rationalizing Pharmaceutical Use and Cost." Global Journal of Health Science 8, no. 10 (2016): 241. http://dx.doi.org/10.5539/gjhs.v8n10p241.

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<p><strong>BACKGROUND:</strong> In Greece, due to the ongoing economic crisis a number of measures aiming at rationalising expenditure implemented. A new e-prescribing system, under a unified healthcare fund was the main pillar of these reforms focus on monitoring and auditing prescribing patterns.</p><p><strong>OBJECTIVE:</strong> Main objective of this study was to document the Greek experience with the new national e-prescribing system.</p><p><strong>METHODS:</strong> We analyse the dispensed prescriptions over the period 201

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Argylov, Nikita, and Ekaterina Fomina. "The Structure of Regional Labor Market in the Field of Media (On the Example of the Russian Far East Media System)." Theoretical and Practical Issues of Journalism 12, no. 4 (2023): 711–26. http://dx.doi.org/10.17150/2308-6203.2023.12(4).711-726.

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This article is devoted to the study of the Russian Far East regions media space. The goal is to identify the features and current trends in the development of regional media markets in the Far Eastern Federal District. Based on information from published vacancies in the field of mass media, the authors identified types of employers and determined the influence of demographic and socio-economic factors on the formation of demand for media specialists in various regions of the Far East. The research materials were obtained by monitoring vacancies on specialized job search sites. In the course

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Sun, Liyuxi. "Celebrity Endorsements and Brand Effectiveness: Is Success Inevitable or Accidental?" Advances in Economics, Management and Political Sciences 165, no. 1 (2025): 100–107. https://doi.org/10.54254/2754-1169/2025.21588.

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Celebrity endorsements are a widely utilized marketing strategy to enhance brand visibility and influence consumer behavior. However, the effectiveness of these endorsements in improving brand performance remains inconsistent. This study explores the relationship between celebrity endorsements and brand effectiveness, examining whether success is inevitable or accidental. By analyzing two casesGuccis collaboration with Xiao Zhan and Jeanswests endorsements by Zhang Ruoyun and Wang Yibothe research identifies key factors contributing to successful endorsements. The study integrates Bourdieu's c

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Robiatul Adawiyah. "PEMBAJAKAN MEREK DALAM TATANAN HUKUM KEKAYAAN INTELEKTUAL DI INDONESIA: KRAFT FOODS GLOBAL BRANDS LLC., (OREO) MELAWAN PT. SIANTAR TOP Tbk (ORIORIO)." ALADALAH: Jurnal Politik, Sosial, Hukum dan Humaniora 1, no. 4 (2023): 158–80. http://dx.doi.org/10.59246/aladalah.v1i4.553.

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Trademarks are part of intellectual property rights, for this reason, there is a need for legal protection over trademarks. The current phenomenon is that there is a lot of counterfeiting or piracy of brands which of course has violated the law carried out by producers of goods and/or services that do not have good faith. Based on the case, this research aims to find out the legal policies related to brands in the intellectual property legal order in Indonesia and to determine the effects of brand piracy on the Indonesian economy. This research is doctrinal research using normative legal resea

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Biedenbach, Galina, Peter Hultén, and Veronika Tarnovskaya. "B2B brand equity: investigating the effects of human capital and relational trust." Journal of Business & Industrial Marketing 34, no. 1 (2019): 1–11. http://dx.doi.org/10.1108/jbim-01-2018-0003.

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PurposeThe purpose of this study is to investigate the effects of human capital and relational trust on business-to-business (B2B) brand equity.Design/methodology/approachData collection was conducted among the clients of one of the Big Four auditing firms in Sweden. Structural equation modeling was used to test the hypothesized effects.FindingsThe results demonstrate positive effects of human capital and relational trust on the core dimensions of brand equity. In the context of the professional services, human capital was found to have a stronger direct impact than relational trust on brand a

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