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Journal articles on the topic 'Brand choice'

Author: Grafiati

Published: 4 June 2021

Last updated: 31 July 2024

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1

K. Govender, Krishna. "Consumer Choice Behavior during a Social Disruption." Problems and Perspectives in Management 15, no. 3 (December 6, 2017): 411–24. http://dx.doi.org/10.21511/ppm.15(3-2).2017.09.

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This paper explores the relationship between an external socio-disruptive factor and consumer product and brand decision-making behavior. The social disruption was physical relocation, which resulted in a radical change in the toilet system, which had implications for toilet cleaning product and brands used. By using a sample calculator, a probability sample of 384 households from Cosmo City, South Africa were surveyed using a structured questionnaire. The data from 332 respondents (86% response rate) were analyzed using various inferential statistical analysis techniques to test three hypothe

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Humphrey Jr, William F., Debra A. Laverie, and Shannon B. Rinaldo. "Brand choice via incidental social media exposure." Journal of Research in Interactive Marketing 11, no. 2 (June 12, 2017): 110–30. http://dx.doi.org/10.1108/jrim-04-2016-0025.

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Purpose The paper seeks to establish the effectiveness of social media advertising and participation by brands through incidental exposure. Using experimental design, in a social media environment, this paper aims to extend incidental exposure research in the context of social media. Design/methodology/approach This paper uses an experimental design with controlled image durations using MediaLab and DirectRT, allowing for precise image display times and randomization of screens. Participants were split between high-involvement and low-involvement product categories, and the brand choice exerci

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Koch, Camilo, and Davit Mkhitaryan. "Consumer’s Brand Choice Behavior for Luxury Cars in China." International Journal of Management Science and Business Administration 1, no. 12 (2015): 46–57. http://dx.doi.org/10.18775/ijmsba.1849-5664-5419.2014.112.1005.

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This paper introduces the aphorism “think globally, act locally” and examines consumer tendencies in the Chinese automobile marketplace based on the analysis of relevant local brands. Findings demonstrate significant consumer preferences for products related to the luxury category signifying the need for refining local marketing operations where performance of multinational corporations must match global standards as expected by local consumers. Car consumption has grown during the last years in China turning brand marketing into a critical variable that can forge an active place in consumer’s

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Campbell, Julie, Alicia Rihn, and Hayk Khachatryan. "Factors Influencing Home Lawn Fertilizer Choice in the United States." HortTechnology 30, no. 3 (June 2020): 296–305. http://dx.doi.org/10.21273/horttech04454-19.

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Home lawn fertilizer use throughout the United States is coming under increased scrutiny due to potential negative environmental impacts. A better understanding of how consumer perceptions and socio-demographics impact their choices of types of lawn fertilizers can aid industry stakeholders when marketing products. This research uses a nationwide survey to evaluate factors that impact respondents’ choice of lawn fertilizer brands. Respondents with home lawns selected the lawn fertilizer brands they purchased the most frequently and rated the importance of various fertilizer attributes (e.g., n

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Yasri, Yasri, Vidyarini Dwita, Mia Ayu Agustina, and Noor Fadhiha Mokhtar. "Enforcement Branding Choice for SMEs Specialty Food Brands Among Indonesian Millennials." ABAC Journal 44, no. 3 (July 26, 2024): 104–18. http://dx.doi.org/10.59865/abacj.2024.31.

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This study examines the influence of brand authenticity on brand choice among SMEs’ local specialty food brands by the millennial generation, with the roles of brand trust, brand love, and brand value, examined as meditating variables. Survey data were collected from a sample of 770 SME customers who bought local specialty food in Indonesia. A convenience sampling technique was applied, and partial least squares–based structural equation modeling was utilized for data analysis. Primary data were collected using a survey method to distribute structured questionnaires. The results showed that al

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Erdem, Tülin, and Joffre Swait. "Brand Credibility, Brand Consideration, and Choice." Journal of Consumer Research 31, no. 1 (June 2004): 191–98. http://dx.doi.org/10.1086/383434.

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Kaswengi, Joseph, Mbaye Fall Diallo, Houcine Akrout, and Pierre Valette-Florence. "Choosing high-equity cosmetic brands in bad macroeconomic conditions: evidence from panel data." International Journal of Retail & Distribution Management 48, no. 4 (April 7, 2020): 305–25. http://dx.doi.org/10.1108/ijrdm-01-2019-0003.

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PurposeThis study investigates how price, promotion and consumer characteristics affect consumer choice of high over medium- and low-equity cosmetic brand under different macroeconomic conditions.Design/methodology/approachThe study uses purchase records from MarketingScan's Behaviour Scan panels (a GFK – Mediametrie Company) covering the period from 2008 to 2009. The panel analysed represents a sample of 2,149 households representative of the national population.FindingsResults indicate that regular price and relative brand price increase high-equity cosmetic brand choice over both low- and m

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Kulter Demirgunes, Banu, and Bulent Ozsacmaci. "Exploring the Effect of Consumers’ Food-Related Decision Making Styles on National Brand vs. Store Brand Choice." International Journal of Marketing Studies 9, no. 1 (January 16, 2017): 46. http://dx.doi.org/10.5539/ijms.v9n1p46.

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It is important for marketers to understand individuals’ buying decisions in a competitive environment. The concept of decision making style is one of the key determinants of consumers’ behavioral patterns. This study aims to explore the effects of consumers’ decision making styles on buying national and store brand food products. To examine consumer decision making styles, Sproles & Kendall’s (1986) The Consumer Style Inventory (CSI) is adopted for the study. The framework of the study is based on eight consumer decision making styles, expected to shape consumers’ national and store brand

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Trivitt, Julie R., and Patrick J. Wolf. "School Choice and the Branding of Catholic Schools." Education Finance and Policy 6, no. 2 (April 2011): 202–45. http://dx.doi.org/10.1162/edfp_a_00032.

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How useful are “corporate brands” in markets? In theory, brands convey reliable information, providing consumers with shortcuts to time-consuming provider searches. We examine the usefulness of a corporate brand when parental school choice is expanded through K–12 tuition scholarships. Specifically, we evaluate whether Catholic schools carry an identifiable education brand (1) preferred even by non-Catholics, (2) for reasons connected to the brand, (3) signaling largely accurate information resulting in an enduring “match” of school characteristics to student needs, and (4) leading to exit fro

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Schori, Thomas R., and H. Lee Meadow. "Brand Choice Modeling: Identifying a Brands Optimal Positioning." Psychological Reports 57, no. 3_suppl (December 1985): 1260–62. http://dx.doi.org/10.2466/pr0.1985.57.3f.1260.

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Using a Fishbein-type approach, the authors developed a Brand Choice Model. Conceptually very simple, this model identifies each consumer's unique determinants of brand choice. By simulating changes in beliefs about a brand, it is possible to identify that brand's optimal positioning, i.e., a perceptual positioning that will maximize the brand's share of the market. As a result of having carefully selected attributes for inclusion in the model, the identified optimal positioning can be readily implemented.

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Palmeira, Mauricio. "The interplay of products from the same product line: the role of brand reputation." European Journal of Marketing 48, no. 9/10 (September 2, 2014): 1648–63. http://dx.doi.org/10.1108/ejm-03-2013-0159.

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Purpose – The main aim of this paper is to examine the role of brand reputation on the impact of value product on perceptions of a premium product from the same brand. As a secondary goal, it tests and extends existing findings from judgment tasks to a choice task. Design/methodology/approach – Two online experiments are presented. In Study 1 (1a and 1b), participants provided quality and price judgments to products. Brand reputation was manipulated by comparing common store brands to non-store brands (Study 1a) and to upscale store brands (Study 1b). In Study 2, we examined whether findings i

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Friedmann, Enav, and Oded Lowengart. "The context of choice as boundary condition for gender differences in brand choice considerations." European Journal of Marketing 52, no. 5/6 (May 14, 2018): 1280–304. http://dx.doi.org/10.1108/ejm-08-2017-0524.

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Purpose Marketers often assume that functional, hedonic and socially conspicuous utilities in choosing a brand differ for men and women, thus different marketing strategies are required for each gender. To date, most of the research studies have used self-reported measures when shopping in general or in regard to a single product. The purpose of this research is to examine this question using two different contexts of brand choice: single choice evaluation (SCE) and brand selection context (BSC). This assessment will clarify whether male and female utilities when choosing a brand are indeed in

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Sivakumar, K., and S. P. Raj. "Quality Tier Competition: How Price Change Influences Brand Choice and Category Choice." Journal of Marketing 61, no. 3 (July 1997): 71–84. http://dx.doi.org/10.1177/002224299706100305.

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The authors demonstrate that competition among brands in different quality tiers can be asymmetric both in brand choice (“what”) and in category choice (“whether”). They also investigate how competition among quality tiers is affected by the direction of price changes (increase or decrease). Empirical findings from four scanner panel data sets consistently show that with price reduction, high-quality brands gain more than do low-quality brands both in “what” and “whether” decisions. Furthermore, high-quality brands are less vulnerable to losses when prices are increased. The authors conclude w

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Qaisar, Dr Abdul Rehman, Dr Bakht Rawan, and Dr Muhammad Sher Juni. "Celebrity Endorsed Advertisements and Its Influence on Brand Choice and Buying Behavior of Females." Journal of Research in Social Sciences 10, no. 2 (August 4, 2022): 64–73. http://dx.doi.org/10.52015/jrss.10i2.190.

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Celebrity endorsement is considered one of the popular tools of marketing which is used by many brands. The purpose is to involve any famous celebrity in order to promote that specific brand. Present study is designed to explore influence of celebrity endorsed advertisements on brand choice and perception of female students. Using survey research design, data from 300 female respondents is collected through a well-designed questionnaire. Theoretically, present study is based on elaboration likelihood model. In order to draw inferences from collected data, statistical tests such as chi square a

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Zhu, Xiaodong, Chunling Yu, and Saiquan Hu. "Love for One's Country or Oneself: A Brand-choice Framework in Emerging Markets." Social Behavior and Personality: an international journal 44, no. 2 (March 23, 2016): 325–37. http://dx.doi.org/10.2224/sbp.2016.44.2.325.

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We utilized 185 Chinese survey responses to evaluate the effects of national brand consciousness (NBC) and self–brand connection (SBC) on Chinese consumer preferences. We used linear models, and our analyses established two key effects. First, NBC was positively related to Chinese consumers' attitudes toward national brands and negatively related to foreign brands. Second, SBC exerted a positive influence on Chinese consumers' attitudes toward both national and foreign brands. Whereas quality judgments moderated their attitude toward national brands, psychological distance between consumer and

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Davvetas, Vasileios, and Adamantios Diamantopoulos. "“Should have I Bought the other One?” Experiencing Regret in Global versus Local Brand Purchase Decisions." Journal of International Marketing 26, no. 2 (June 2018): 1–21. http://dx.doi.org/10.1509/jim.17.0040.

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This research addresses the unexplored postpurchase dynamics of global/local brand choices by investigating the experience of regret in global versus local brand purchases. Drawing on regret theory, the authors demonstrate in four complementary studies that the global/local availability of both chosen and forgone brands influences consumer responses to regrettable purchases and that the direction and magnitude of this influence depend on the consumers’ product category schema and global identity. Study 1 shows that regrettable decisions to forgo global for local brands elicit stronger regret,

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Swaminathan, Vanitha. "Sequential brand extensions and brand choice behavior." Journal of Business Research 56, no. 6 (June 2003): 431–42. http://dx.doi.org/10.1016/s0148-2963(01)00242-9.

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Bronnenberg, Bart J., and Wilfried R. Vanhonacker. "Limited Choice Sets, Local Price Response, and Implied Measures of Price Competition." Journal of Marketing Research 33, no. 2 (May 1996): 163–73. http://dx.doi.org/10.1177/002224379603300204.

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It is becoming increasingly evident that a consumer's brand choice decision in low-involvement categories does not involve full search, evaluation, and comparison of price information of all brands available at point of purchase (global price response). The authors propose a two-stage choice process in which the consumer first identifies a subset of brands within the universal set of brands called the choice set and then evaluates only those brands that are in the choice set relative to one another to select a single brand. The authors find that, consistent with reports of the extent of extern

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Park, Joonyong, Xuan Chenghui, and Renee B. Kim. "The effect of brand credibility on search and credence goods: A cross-country analysis of Korea, China & France." JOURNAL OF INTERNATIONAL STUDIES 15, no. 2 (June 2022): 199–209. http://dx.doi.org/10.14254/2071-8330.2022/15-2/13.

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The purpose of this research is to investigate how brands as signals affect brand attributes/benefits and brand choices for search and credence goods. The empirical model approximates the relationship between brand credibility (BR) and consumers’ purchase intention (BCP), which is mediated by four selected constructs: perceived quality (PQ), information cost saved (ICS), lower perceived risk (LPR) and relative price (RP). This study examines the importance of brand credibility as a latent construct for brand attributes and benefits which influence consumers’ brand choices and purchase intentio

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Dentoni, D., G. Tonsor, R. Calantone, and H. C. Peterson. "Consumers' perceptions of stakeholder credibility: who has it and who perceives it." Journal on Chain and Network Science 14, no. 1 (January 1, 2014): 3–20. http://dx.doi.org/10.3920/jcns2014.0228.

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Based on the case of US consumer choice of beef steak brands, this study investigates how individual perceptions of information source credibility influence food brand choices. In particular, it tackles the questions: which stakeholders inside or outside the food chain are perceived as credible information sources in promoting food quality? Which consumer segments perceive different stakeholders as credible? What is the relationship between consumers' perceptions of stakeholder credibility and their brand choices? Data are collected from a representative sample of 460 US citizens through an on

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Balachander, Subramanian, and Sanjoy Ghose. "Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions." Journal of Marketing 67, no. 1 (January 2003): 4–13. http://dx.doi.org/10.1509/jmkg.67.1.4.18594.

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A commonly advanced rationale for the proliferation of brand extensions is companies’ motivation to leverage the equity in established brands, thereby developing profitable products relatively easily. A more interesting strategic argument for brand extensions that has been advanced is that extensions would favorably affect the image of the parent brand and thereby influence its choice. In this research, the authors investigate the existence of such reciprocal spillover effects emanating from the advertising of a brand extension. The authors use scanner panel data and study spillover effects of

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Bucklin, Randolph E., and Sunil Gupta. "Brand Choice, Purchase Incidence, and Segmentation: An Integrated Modeling Approach." Journal of Marketing Research 29, no. 2 (May 1992): 201–15. http://dx.doi.org/10.1177/002224379202900205.

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The authors develop an approach to market segmentation based on consumer response to marketing variables in both brand choice and category purchase incidence. The approach reveals segmentation as well as the nature of choice and incidence response for each segment. Brand choice and purchase incidence decisions are modeled at the segment level with the disaggregate multinomial logit and nested logit models; segment sizes are estimated simultaneously with the choice and incidence probabilities. Households are assigned to segments by using their posterior probabilities of segment membership based

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Misuraca, Raffaella, Francesco Ceresia, Ashley E. Nixon, and Costanza Scaffidi Abbate. "When is more really more? The effect of brands on choice overload in adolescents." Journal of Consumer Marketing 38, no. 2 (January 9, 2021): 168–77. http://dx.doi.org/10.1108/jcm-08-2020-4021.

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Purpose Research on choice overload with adult participants has shown that the presence of a brand significantly mitigates the phenomenon. The purpose of this study is to investigate whether these findings can be expanded to a population of adolescents, where it has already been shown that choice overload occurs in a similar way as adults. Design/methodology/approach Studies 1 and 2 aim to test whether the presence of a brand name mitigates the adverse consequences of choice overload in adolescents. In line with prior research on choice overload, in both studies, the authors compared between-s

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G. Dawes, John. "Patterns in competitive structure among retail financial services brands." European Journal of Marketing 48, no. 5/6 (May 6, 2014): 924–42. http://dx.doi.org/10.1108/ejm-02-2012-0085.

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Purpose – The purpose of this paper is to determine if services brands such as banks share their customers with competing brands in line with the market share of those competitors, and whether services brands with similar images form market partitions with heightened competitive intensity. Design/methodology/approach – The study uses brand usage, forced-choice and brand perceptions data obtained from a survey of consumers. The study uses a log-linear modelling framework to identify market structure and to test if partitions correspond to similarities in brand image. Findings – Analysis of in-m

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Tzeng, S. Y., and W. M. Wong. "Retention or defection? Chinese consumers’ decision-making styles for domestic and global brands." South African Journal of Business Management 47, no. 4 (December 30, 2016): 83–92. http://dx.doi.org/10.4102/sajbm.v47i4.77.

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This study explores consumers’ decision-making in terms of intention to switch to foreign brands from domestic brands when purchasing cell phones and sports shoes. A survey of 584 undergraduates in Guangdong, China, shows that domestic brands retain their low quality-conscious, low fashion-and-recreational-conscious and low price-conscious customers and attract low brand-conscious and high choice-confused buyers from foreign brands. Foreign brands typically retain their consumers who are highly conscious of fashion and recreation and keep and draw customers with low choice confusion. High-pric

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Kholod, Marina, Nikita Mokrenko, Alberto Celani, and Valentina Puglisi. "Choice Modeling of Laundry Detergent Data for Sustainable Consumption." Sustainability 15, no. 24 (December 18, 2023): 16949. http://dx.doi.org/10.3390/su152416949.

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Consumer choice modeling takes center stage as we delve into understanding how personal preferences of decision makers (customers) for products influence demand at the level of the individual. The contemporary choice theory is built upon the characteristics of the decision maker, alternatives available for the choice of the decision maker, the attributes of the available alternatives and decision rules that the decision maker uses to make a choice. The choice set in our research is represented by six major brands (products) of laundry detergents in the Japanese market. We use the panel data of

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Tellis, Gerard J. "Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice." Journal of Marketing Research 25, no. 2 (May 1988): 134–44. http://dx.doi.org/10.1177/002224378802500202.

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Information processing theory and findings on advertising response suggest a nonlinear response to repetitive ad exposure, mediated by brand loyalty. The response can occur in either or both of the hypothesized stages of purchase: brand choice and quantity choice. A tobit-type analysis of scanner purchases (with TV exposures) of a mature product category appears to support these hypotheses. The effect of advertising is generally nonlinear and its impact on volume purchased is mediated by brand loyalty. Advertising seems to reinforce preference for current brands rather than stimulate brand swi

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Roy, Souvik, and Santanu Mandal. "Antecedents and Consequences of Customer Brand Engagement: An Empirical Study in the Mobile Headset Category." International Journal of Information Systems in the Service Sector 9, no. 3 (July 2017): 58–77. http://dx.doi.org/10.4018/ijisss.2017070104.

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Mobile phone markets are one of the most turbulent market environments today due to increased competition and change. Thus, it is of growing concern to look at consumer buying decision process and cast light on the factors that finally determine consumer choices between different mobile phone brands. With its calculated roots in fields including psychology and authoritative conduct, the engagement idea is rising in the promoting writing, with preparatory exploration showing that connected with buyers may display more prominent dedication to central brands. Notwithstanding these progressions, t

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Varsha P. S., Shahriar Akter, Amit Kumar, Saikat Gochhait, and Basanna Patagundi. "The Impact of Artificial Intelligence on Branding." Journal of Global Information Management 29, no. 4 (July 2021): 221–46. http://dx.doi.org/10.4018/jgim.20210701.oa10.

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Understanding the growth paths of artificial intelligence (AI) and its impact on branding is extremely pertinent of technology-driven marketing. This explorative research covers a complete bibliometric analysis of the impact of AI on branding. The sample for this research included all 117 articles from the period of 1982-2019 in the Scopus database. A bibliometric study was conducted using co-occurrence, citation analysis and co-citation analysis. The empirical analysis investigates the value propositions of AI on branding. The study revealed the nine clusters of co-occurrence: Social Media An

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Kamakura, Wagner A., and Gary J. Russell. "A Probabilistic Choice Model for Market Segmentation and Elasticity Structure." Journal of Marketing Research 26, no. 4 (November 1989): 379–90. http://dx.doi.org/10.1177/002224378902600401.

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Marketing scholars commonly characterize market structure by studying the patterns of substitution implied by brand switching. Though the approach is useful, it typically ignores the destabilizing role of marketing variables (e.g., price) in switching behavior. The authors propose a flexible choice model that partitions the market into consumer segments differing in both brand preference and price sensitivity. The result is a unified description of market structure that links the pattern of brand switching to the magnitudes of own- and cross-price elasticities. The approach is applied in a stu

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Siddarth, S., Randolph E. Bucklin, and Donald G. Morrison. "Making the Cut: Modeling and Analyzing Choice Set Restriction in Scanner Panel Data." Journal of Marketing Research 32, no. 3 (August 1995): 255–66. http://dx.doi.org/10.1177/002224379503200302.

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The authors develop an approach to determine and analyze choice set restriction on the basis of secondary source information on consumer purchase histories. Individual-level choice sets are estimated using a Bayesian updating procedure in conjunction with the multinomial logit model. The authors apply the procedure to scanner panel data for the liquid laundry detergent category. An analysis of estimated choice sets across panelists reveals that market share does not “go hand-in-hand” with choice set share (the percentage of choice sets in which a brand is a member). Examining choice set member

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Grębosz-Krawczyk, Magdalena. "Perceived Brand Authenticity as the Answer to Global Crises." European Management Studies 2023, no. 3 (December 27, 2023): 4–17. http://dx.doi.org/10.7172/2956-7602.101.1.

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Purpose: The aim of the article is to assess the impact of perceived brand authenticity and its different dimensions on the brand choice of young consumers. Design/methodology/approach: The experiment was applied in the study. A sample of 180 Polish young respondents from Lodz region participated in the study in December 2022. Findings: The research results confirm that perceived brand authenticity positively affects the brand choice in case of young consumers, even if a higher price is applied. The most important PBA dimension in the case of mineral water is the brand naturalness. The study a

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Nowlis, Stephen M., and Itamar Simonson. "The Effect of New Product Features on Brand Choice." Journal of Marketing Research 33, no. 1 (February 1996): 36–46. http://dx.doi.org/10.1177/002224379603300104.

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Companies often introduce new product features to differentiate their brands and gain a competitive advantage. The authors investigate factors that moderate the impact of a new feature on brand choice. Building on two principles, multiattribute diminishing sensitivity and performance uncertainty, they propose that the characteristics of the products to which new features are added are important determinants of the impact of these features on sales and market share. Specifically, in six studies, they show that a new feature adds greater value and increases the choice share of a brand more when

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Tjizumaue, Bianca, Sabina Samuel, Johanna Pangeiko Nautwima, and Asa Romeo Asa. "Factors Influencing Consumer Preference Among Beverage Product Brands in Namibia." International Journal of Innovation and Economic Development 9, no. 3 (August 2023): 7–24. http://dx.doi.org/10.18775/ijied.1849-7551-7020.2015.93.2001.

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The primary purpose of conducting this study is to explore the factors that influence consumers’ preferences for beverage product brands in Namibia. The results of the study are useful in providing insights into the market characteristics of the Namibian beverage product brands and that of similar brands produced by other organizations for the Windhoek market. The scope of the study was delimited to the population domiciled in the Windhoek area; as such, the results may not be reflective of the general situation in Namibia because the factors that act in an urban setting may be fundamentally d

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Desarbo, Wayne S., and Donna L. Hoffman. "Constructing MDS Joint Spaces from Binary Choice Data: A Multidimensional Unfolding Threshold Model for Marketing Research." Journal of Marketing Research 24, no. 1 (February 1987): 40–54. http://dx.doi.org/10.1177/002224378702400104.

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The authors present a new multidimensional unfolding methodology that can analyze various types of individual choice data. The model represents choice data, defined by dichotomous variables that indicate whether a particular brand was chosen or not, in terms of a joint space of consumers and brands. Explicit treatment of marketing and subject background variables is allowed through optional model reparameterizations of consumers and brands. Together with the joint space representation of both consumers and brands, these optional reparameterizations can provide information on appropriate market

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Chen, Peiyun, Mingxi Xia, and Sijia Zheng. "Research on Perfect Diary Product Features and The Choice of Advertising Media." BCP Business & Management 38 (March 2, 2023): 1720–25. http://dx.doi.org/10.54691/bcpbm.v38i.3957.

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By studying this topic, we can find from the business data of Perfect Diary that China’s local make-up brands have encountered unprecedented development challenges and opportunities. As a new make-up brand, Perfect Diary not only leads similar domestic brands but also breaks the traditional brand marketing model. With the advent of the era of big data, how Perfect Diary is launched and promoted on social media and various platforms is worth studying and learning. During the investigation, this paper used the following methods: Case study, Literature research, and Comparative analysis. And this

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Govender, Krishna Kisten. "Brand choice and brand switching: a case study of relocated consumers." African Journal of Economic and Management Studies 8, no. 4 (December 4, 2017): 441–61. http://dx.doi.org/10.1108/ajems-11-2016-0169.

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Purpose The purpose of this paper is to investigate the impact on consumer behaviour/brand choice resulting in the relocation of communities from informal to formal settlements. Design/methodology/approach A survey conducted among a probability sample of 384 consumers comprising different “socio-income” groups, who were relocated from informal settlements as well as others who relocated voluntarily to Cosmo City, a state designed residential development, to explore their brand choice behaviour. Findings It was ascertained that households switch brands if the degree of social change is greater

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Briesch, Richard A., Pradeep K. Chintagunta, and Edward J. Fox. "How Does Assortment Affect Grocery Store Choice?" Journal of Marketing Research 46, no. 2 (April 2009): 176–89. http://dx.doi.org/10.1509/jmkr.46.2.176.

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The authors investigate the impact of product assortments, along with convenience, prices, and feature advertising, on consumers’ grocery store choice decisions. Extending recent research on store choice, they add assortments as a predictor, specify a general structure for heterogeneity, and estimate store choice and category needs models simultaneously. Using household-level market basket data, the authors find that, in general, assortments are more important than retail prices in store choice decisions. They find that the number of brands offered in retail assortments has a positive effect o

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Miniard, Paul W., Deepak Sirdeshmukh, and Daniel E. Innis. "Peripheral Persuasion and Brand Choice." Journal of Consumer Research 19, no. 2 (September 1992): 226. http://dx.doi.org/10.1086/209298.

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Spanjaard, Daniela, Louise Young, and Lynne Freeman. "Emotions in supermarket brand choice." Qualitative Market Research: An International Journal 17, no. 3 (June 3, 2014): 209–24. http://dx.doi.org/10.1108/qmr-10-2012-0049.

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Purpose – The purpose of this article is to show how the application of multiple qualitative methods reveals insights into grocery shopping that cannot be captured via traditional survey methods. Design/methodology/approach – A mixed-method approach was applied where the results of one technique provided the guidelines for the next as a way to understand how decisions are made within a grocery store. A mail survey started the process which subsequently presented input for the focus group, leading to videographic observations, depth interviews and consumer diaries. Findings – The results show t

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Ballantyne, Ronnie, Anne Warren, and Karinna Nobbs. "The evolution of brand choice." Journal of Brand Management 13, no. 4-5 (April 2006): 339–52. http://dx.doi.org/10.1057/palgrave.bm.2540276.

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Doyle, John R., and Paul A. Bottomley. "Font appropriateness and brand choice." Journal of Business Research 57, no. 8 (August 2004): 873–80. http://dx.doi.org/10.1016/s0148-2963(02)00487-3.

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Villas-Boas, J. Miguel, and Russell S. Winer. "Endogeneity in Brand Choice Models." Management Science 45, no. 10 (October 1999): 1324–38. http://dx.doi.org/10.1287/mnsc.45.10.1324.

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Cavero, Sandra, and Javier Cebollada. "Brand Choice and Marketing Strategy." Journal of International Consumer Marketing 10, no. 1-2 (February 23, 1998): 57–71. http://dx.doi.org/10.1300/j046v10n01_04.

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Chakraborty, Goutam, and Catherine Cole. "Coupon characteristics and brand choice." Psychology and Marketing 8, no. 3 (1991): 145–59. http://dx.doi.org/10.1002/mar.4220080302.

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Braeutigam, Sven, John F. Stins, Steven P. R. Rose, Stephen J. Swithenby, and Tim Ambler. "Magnetoencephalographic Signals Identify Stages in Real-Life Decision Processes." Neural Plasticity 8, no. 4 (2001): 241–54. http://dx.doi.org/10.1155/np.2001.241.

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We used magnetoencephalography (MEG) to study the dynamics of neural responses in eight subjects engaged in shopping for day-to-day items from supermarket shelves. This behavior not only has personal and economic importance but also provides an example of an experience that is both personal and shared between individuals. The shopping experience enables the exploration of neural mechanisms underlying choice based on complex memories. Choosing among different brands of closely related products activated a robust sequence of signals within the first second after the presentation of the choice im

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Chen, Kuang‐Jung, and Chu‐Mei Liu. "Positive brand extension trial and choice of parent brand." Journal of Product & Brand Management 13, no. 1 (January 2004): 25–36. http://dx.doi.org/10.1108/10610420410523821.

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Lantos, Geoffrey P. "Positive Brand Extension Trial and Choice of Parent Brand." Journal of Product Innovation Management 22, no. 6 (November 2005): 535–37. http://dx.doi.org/10.1111/j.1540-5885.2005.00149.x.

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Chattopadhyay, Tanmay, Shraddha Shivani, and Mahesh Krishnan. "Marketing Mix Elements Influencing Brand Equity and Brand Choice." Vikalpa: The Journal for Decision Makers 35, no. 3 (July 2010): 67–84. http://dx.doi.org/10.1177/0256090920100305.

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This study develops and empirically tests a model for determining the determinants and effects of brand equity for the Indian passenger car market. Towards the same, the Brand Equity Creation Model developed by Yoo, Donthu and Lee (2000) was expanded and combined with the Brand Choice Model developed by Erdem, et al (1999). The dimensions of brand equity were thought to affect Overall Brand Equity, which in turn affected the final brand choice made by the consumers. The effect that ten selected marketing activities had on the dimensions of brand equity was examined. The passenger car market wa

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Krishnamurthi, Lakshman, S. P. Raj, and K. Sivakumar. "Unique inter-brand effects of price on brand choice." Journal of Business Research 34, no. 1 (September 1995): 47–56. http://dx.doi.org/10.1016/0148-2963(94)00041-c.

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