Relevant bibliographies by topics / Brand, Coca-Cola, consumer, image

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  2. Book chapters

Academic literature on the topic 'Brand, Coca-Cola, consumer, image'

Author: Grafiati
Published: 24 April 2022

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Journal articles on the topic "Brand, Coca-Cola, consumer, image"

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Monteiro, Thel Augusto, Antonio Carlos Giuliani, Judith Cavazos Arroyo, Hygino Canhadas Belli, and Erick Dawson de Oliveira. "Relações entre coortes geracionais e gerações X e Y: estudo multicultural sobre refrigerantes Coca-Cola." Revista de Administração da UFSM 13, no. 2 (2020): 333–54. http://dx.doi.org/10.5902/1983465927771.

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The purpose of this study was to present an analysis of consumer attitudes towards the brand and its purchase intentions, as well as to explore the relationships between brand image, brand tradition, company image and beliefs regarding the brand’s role in society. As a research of a descriptive nature, it was decided to approach the research problem quantitatively through the application of a survey. The questionnaires were applied to university students from private institutions of the Business Administration course in Brazil, Spain, Mexico and Paraguay in the period of May and June 2016. The
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Pratama, Fredie, and Jono M. Munandar. "Analisis Brand Equity Pocari Sweat Dalam Persaingan Industri Minuman (Studi Kasus: Mahasiswa di Bogor)." Jurnal Manajemen dan Organisasi 1, no. 1 (2016): 24. http://dx.doi.org/10.29244/jmo.v1i1.14147.

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<em>Isotonic drink is a new kind of product in Indonesian consumer goods. This kind of product entered Indonesian market in mid-80s. However, isotonic drink industry is growing up along with the increase of people’s welfare and awareness of body health. One of isotonic drinks marketed in Indonesia is Pocari Sweat, produced by PT Amerta Indah Otsuka, which is the market leader in Indonesian isotonic drink industry. High level of competition put more burdens on the producer. PT Amerta has to ensure that Pocari Sweat get a strong position on consumers’ minds. The objective of this research
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Megananda, Fahreza, and Sanaji Sanaji. "PENGARUH GAYA HIDUP SEHAT DAN CITRA MEREK TERHADAP PREFERENSI KONSUMEN MINUMAN RTD (READY TO DRINK) DI KALANGAN MAHASISWA KAMPUS U NESA KETINTANG (CASE: COCA=COLA ZERO SUGAR & TEH BOTOL SOSRO TAWAR)." Jurnal Ilmu Manajemen 9, no. 4 (2021): 1613–22. http://dx.doi.org/10.26740/jim.v9n4.p1613-1622.

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This study aims to examine and analyze the influence of a healthy lifestyle and brand image on consumer preferences for ready-to-drink among students at State University of Surabaya on the Ketintang campus. The categories of ready-to-drink that became the object of the research were Coca-Cola Zero Sugar and The Botol Sosro Tawar. This study is using a quantitative approach with a sampling technique using a non-probability sampling method. The population for this research is ready-to-drink (RTD) consumers, which are students from the State University of Surabaya on the Ketintang campus. Number
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EBHOTE, OSEREMEN, and E. O. ODIA. "CELEBRITY ENDORSEMENT AND CONSUMER PURCHASE DEMEANOR IN BENIN CITY." Journal of Marketing and Information Systems 1, no. 3 (2020): 18–25. http://dx.doi.org/10.31580/jmis.v1i3.1073.

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Celebrity endorsement is a marketing communication strategy for building and promoting brand image. Thus, the study examined celebrity endorsement and its influence on consumer purchase demeanor in Benin City, Edo state. Geographically, the study was delimited to the University of Benin, Edo state, with focus on customers of GLO network and the consumers of Pepsi-Cola within the Ugbowo and Ekehuan campuses of the institution. From the study’s population, a sample size of 400 was drawn using the judgmental sampling technique. From the four hundred copies questionnaires administered, three hundr
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Sultan, Khurram, Saja Akram, Sara Abdulhaliq, Deema Jamal, and Rezan Saleem. "A Strategic Approach to the Consumer Perception of Brand on the Basis of Brand Awareness and Brand Loyalty." International Journal of Research in Business and Social Science (2147-4478) 8, no. 3 (2019): 33–44. http://dx.doi.org/10.20525/ijrbs.v8i3.259.

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In this study, the consumer perception for brand awareness and brand loyalty for two famous brands of soft drinks Coca Cola and Pepsi, has been evaluated. For this purpose, the effects of consumer perception of Coke and Pepsi were analysed for consumer association to these brands. The objectives of the study are multi fold (I) Studying onthe consumers preferences (II) to illustrate which brand’s advertisement mostly people have seen, (iii) demonstrate the reason to buy cola drinks or Pepsi drinks (iv) assessment of the creation of a top of mind awareness about COCA COLA in, Erbil KRI by provid
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Golovanova, Elena A. "VISUAL IMAGING FEATURES OF MUSIC VIDEO ADVERTISEMENT AND ITS EFFECTS ON CONSUMER." Vestnik Tomskogo gosudarstvennogo universiteta. Kul'turologiya i iskusstvovedenie, no. 43 (2021): 197–206. http://dx.doi.org/10.17223/22220836/43/15.

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Before 1950s, advertising had a reputation as a not entirely reputable business. A fragment from A. Hitchcock’ film may serve as an approval of it, where a hero states that in the world of advertising, there is no such thing as a lie, but there is only the expedient exaggeration. With the advent of the TV, the musical functions of transferring and evoking the emotions are generated. Since 1990s, music in advertising refers to music integrated in the media advertisement in order to enhance its success. The novelty of the research concerns the visual and music-visual modalities in the advertisem
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Cynthia, Maria, and Mega Iranti Kusumawardhani. "Analisis Korelasi Iklan TV Coca-Cola Di Indonesia Dengan Teori Hierarki Kebutuhan Abraham Maslow." ULTIMART Jurnal Komunikasi Visual 7, no. 2 (2016): 64–74. http://dx.doi.org/10.31937/ultimart.v7i2.388.

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Advertising dapat mempengaruhi persepsi manusia terhadap sebuah produk. Coca- Cola sebagai salah satu brand minuman ringan yang populer di kalangan remaja hingga saat ini telah mempunyai program promosi dan cara beriklan yang beragam dari waktu ke waktu. Tulisan ini bertujuan untuk menganalisa adanya korelasi antara salah satu seri iklan Coca-Cola dengan Teori Hierarki Kebutuhan Maslow. Pada tulisan ini akan dikupas bagaimana produk Coca-Cola yang lini bisnisnya bergerak pada kebutuhan manusia yang paling dasar pada hierarki kebutuhan, namun dengan strategi brand yang digunakan berhasil menana
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Abhishek and (Prof) Dr. Kavita.A.Jain. "Data Analysis study based on Consumer Behavior on Soft Drinks Produced by Coca-Cola India in North Region." International Journal of Engineering and Management Research 12, no. 1 (2022): 60–76. http://dx.doi.org/10.31033/ijemr.12.1.8.

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The Coca-Cola Plant is one of the biggest names in FMCG market in India. It covers 60 percent of soft drink market and also covers drinking water market of India. The Coca-Cola is itself a popular brand with soft drink products among every person from child to old age people. This work mainly presents an analytical study on consumer behavior on soft drinks related to coca-cola India plant. The study was held in the 4 region of India which are Chandigarh, Ambala, Rohtak and Nabipur. Data was collected by the survey and some important observations are concluded. Out of 310 respondents 59.67% res
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Becheur, Imene, Oula Bayarassou, and Hela Ghrib. "Beyond Brand Personality: Building Consumer–Brand Emotional Relationship." Global Business Review 18, no. 3_suppl (2017): S128—S144. http://dx.doi.org/10.1177/0972150917693160.

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This research aims to study the relationships between brand personality and commitment towards brands. More specifically, the study objective is to determine whether brand personality is the antecedent of brand love, and then, if brand love has an impact on affective commitment to the brand. The methodology used is purely quantitative involving a sample of 210 respondents who were asked to indicate their perception about brand love, brand personality and emotional commitment towards seven global brands which enjoy string awareness with the target sample: Coca-Cola, Converse, Hello Kitty, Nina
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Szymańska, Anna Irena. "Zastosowanie modeli ścieżkowych w diagnozowaniu pozycji rynkowej produktów oferowanych przez przedsiębiorstwa w warunkach kryzysu gospodarczego." Studies of the Industrial Geography Commission of the Polish Geographical Society 17 (January 1, 2011): 225–42. http://dx.doi.org/10.24917/20801653.17.19.

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The article presents an application of path models as a method of analyzing hierarchical preferences of consumers. The analysis focuses mainly on soft drinks industry with special attention given to CocaCola Poland products.The study of path models helped to diagnose which factors directly influence respondents’ attitudes towards commercials, promotion, Coca-Cola brand, preferences of chosing soft drinks and making consumer choices. A–B Fishbein-Ajzen model and AAD–AB model became the basis to build path models.
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Book chapters on the topic "Brand, Coca-Cola, consumer, image"

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Foster, Robert J. "Adversaries into Partners? Brand Coca-Cola and the Politics of Consumer-Citizenship." In Green Consumption. Routledge, 2020. http://dx.doi.org/10.4324/9781003085508-3.

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