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1

von Loewenfeld, Fabian. Brand Communities. Wiesbaden: Gabler, 2006. http://dx.doi.org/10.1007/978-3-8350-9020-0.

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Algesheimer, René. Brand Communities. Wiesbaden: Deutscher Universitätsverlag, 2004. http://dx.doi.org/10.1007/978-3-322-81741-9.

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3

Martínez-López, Francisco J., Rafael Anaya, Rocio Aguilar, and Sebastián Molinillo. Online Brand Communities. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-24826-4.

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Popp, Bastian. Markenerfolg durch Brand Communities. Wiesbaden: Gabler, 2011. http://dx.doi.org/10.1007/978-3-8349-6712-1.

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Hoppe, Melanie. Informelle Mitgliedschaft in Brand Communities. Wiesbaden: Gabler, 2009. http://dx.doi.org/10.1007/978-3-8349-8343-5.

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6

Wiegandt, Philipp. Value Creation of Firm-Established Brand Communities. Wiesbaden: Gabler, 2009. http://dx.doi.org/10.1007/978-3-8349-8460-9.

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7

Meister, Sandra. Brand Communities for Fast Moving Consumer Goods. Wiesbaden: Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-4055-1.

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8

Wiegandt, Philipp. Value Creation of Firm-Established Brand Communities. Wiesbaden: Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden, 2009.

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9

Loewenfeld, Fabian von. Brand Communities: Erfolgsfaktoren und ökonomische Relevanz von Markengemeinschaften. Wiesbaden: Deutscher Universitäts-Verlag, 2006.

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10

Computer-mediated marketing strategies: Social media and online brand communities. Hershey, PA: Business Science Reference, 2015.

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11

Strauss, Nancy. Online Communities Handbook: Building Your Business & Brand on the Web. Indianapolis, Ind: New Riders, 2009.

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12

Damanhur: The community they tried to brand a cult. London: Thorsons, 1998.

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13

Popp, Bastian. Markenerfolg durch Brand Communities: Eine Analyse der Wirkung psychologischer Variablen auf ökonomische Erfolgsindikatoren. Wiesbaden: Gabler, 2011.

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14

Jabur, Luciana. Online networked communities and brand management: A perspective on the UK market and the top companies in home and personal care sector. London: LCP, 2001.

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15

Hochschule Karlsruhe - Technik und Wirtschaft Fakultät für Wirtschaftswissenschaften. Marketing 2.0 - neue Wege zum Kunden: Brand Communities, Blogs, Twitter, Social Media, Online-Shops, virales Marketing, Online-Auktionen, Apps, Suchmaschinenmarketing, RFID, Online-Werbung, Mobile-Marketing, Entertainment-Plattformen, Avatare. Karlsruhe: Hochsch. Karlsruhe - Technik und Wirtschaft, Fak. für Wirtschaftswiss., 2011.

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16

Latino link: Building brands online with Hispanic communities and content. Ithaca, NY: Paramount Market Publishing, 2011.

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17

Fehrle, Johannes, and Werner Schäfke-Zell, eds. Adaptation in the Age of Media Convergence. NL Amsterdam: Amsterdam University Press, 2019. http://dx.doi.org/10.5117/9789462983663.

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This collection considers new phenomena emerging in a convergence environment from the perspective of adaptation studies. The contributions take the most prominent methods within the field to offer reconsiderations of theoretical concepts and practices in participatory culture, transmedia franchises, and new media adaptations. The authors discuss phenomena ranging from mash-ups of novels and YouTube cover songs to negotiations of authorial control and interpretative authority between media producers and fan communities to perspectives on the fictional and legal framework of brands and franchises. In this fashion, the collection expands the horizons of both adaptation and transmedia studies and provides reassessments of frequently discussed (BBC’s Sherlock or the LEGO franchise) and previously largely ignored phenomena (self-censorship in transnational franchises, mash-up novels, or YouTube cover videos).
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18

Brylla, Konrad. Self-Brand connecting Communities: Die Bedingungsfaktoren von Brand Communities am Beispiel der Marke Smart. GRIN Publishing, 2011.

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19

Algesheimer, René. Brand Communities: Begriff, Grundmodell und Implikationen. Deutscher Universitäts Verlag, 2013.

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20

Algesheimer, René. Brand Communities: Begriff, Grundmodell und Implikationen. Ren Algesheimer, 2004.

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21

Costello, Joyce, and Sevil Yesiloglu. Influencer Marketing: Building Brand Communities and Engagement. Taylor & Francis Group, 2020.

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22

Costello, Joyce, and Sevil Yesiloglu. Influencer Marketing: Building Brand Communities and Engagement. Taylor & Francis Group, 2020.

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23

Costello, Joyce, and Sevil Yesiloglu. Influencer Marketing: Building Brand Communities and Engagement. Taylor & Francis Group, 2020.

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24

Brand Communities for Fast Moving Consumer Goods. Gabler Verlag, 2012.

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25

Influencer Marketing: Building Brand Communities and Engagement. Taylor & Francis Group, 2020.

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26

Influencer Marketing: Building Brand Communities and Engagement. Taylor & Francis Group, 2020.

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27

Herrmann, Prof Andreas, and Fabian Loewenfeld. Brand Communities: Erfolgsfaktoren und ökonomische Relevanz Von Markengemeinschaften. Deutscher Universitäts Verlag, 2008.

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28

Kaesler, Carolin. Facebook-Fanpages Als Brand Communities? eine Theoretische Analyse. GRIN Verlag GmbH, 2013.

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29

Jones, Carrie Melissa, and Charles Vogl. Building Brand Communities: How Organizations Succeed by Creating Belonging. Berrett-Koehler Publishers, Incorporated, 2020.

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30

Tribe: How to Build Infectious Communities with Your Brand. Lulu Press, Inc., 2019.

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31

Jones, Carrie Melissa, and Charles Vogl. Building Brand Communities: How Organizations Succeed by Creating Belonging. Berrett-Koehler Publishers, Incorporated, 2020.

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32

Hoppe, Melanie. Informelle Mitgliedschaft in Brand Communities: Einflussfaktoren, Konsequenzen und Gruppenunterschiede. Melanie Hoppe, 2009.

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33

Miller, Caroline, Carrie Melissa Jones, and Charles H. Vogl. Building Brand Communities: How Organizations Succeed by Creating Belonging. Dreamscape Media, 2020.

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34

Hoppe, Melanie. Informelle Mitgliedschaft in Brand Communities: Einflussfaktoren, Konsequenzen und Gruppenunterschiede. Westdeutscher Verlag GmbH, 2009.

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35

Jones, Carrie Melissa, and Charles Vogl. Building Brand Communities: How Organizations Succeed by Creating Belonging. Berrett-Koehler Publishers, Incorporated, 2020.

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36

Hanlon, Patrick. Primalbranding: Create Belief Systems That Attract Communities. Simon & Schuster, Limited, 2006.

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37

Bacon, Jono. People Powered: How Communities Can Supercharge Your Business, Brand, and Teams. HarperCollins Leadership, 2019.

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38

Millington, Richard. The Indispensable Community: Why Some Brand Communities Thrive When Others Perish. FeverBee, 2018.

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39

Bacon, Jono. People Powered: How Communities Can Supercharge Your Business, Brand, and Teams. HarperCollins Leadership, 2021.

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40

Bacon, Jono, and Peter H. Diamandis. People Powered: How Communities Can Supercharge Your Business, Brand, and Teams. HarperCollins Leadership on Brilliance Audio, 2019.

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41

Martínez-López, Francisco J., Rafael Anaya, Rocio Aguilar, and Sebastián Molinillo. Online Brand Communities: Using the Social Web for Branding and Marketing. Springer, 2019.

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42

Online Brand Communities: Using the Social Web for Branding and Marketing. Springer, 2015.

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43

Martínez-López, Francisco J., Rafael Anaya, Rocio Aguilar, and Sebastián Molinillo. Online Brand Communities: Using the Social Web for Branding and Marketing. Springer London, Limited, 2015.

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44

Bacon, Jono, and Peter H. Diamandis. People Powered: How Communities Can Supercharge Your Business, Brand, and Teams. HarperCollins Leadership, 2021.

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45

Merrifield, Jeff. Damanhur: The Community They Tried to Brand a Cult. Thorsons, 1999.

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46

Cohen, Norty. Join the brand: How to build loyal communities and create real belonging. 2018.

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47

Popp, Bastian. Markenerfolg Durch Brand Communities: Eine Analyse der Wirkung Psychologischer Variablen Auf ökonomische Erfolgsindikatoren. Westdeutscher Verlag GmbH, 2011.

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48

Ozuem, Wilson, and Michelle Willis. Digital Marketing Strategies for Value Co-Creation: Models and Approaches for Online Brand Communities. Springer International Publishing AG, 2022.

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49

Dennhardt, Severin. User-Generated Content and its Impact on Branding: How Users and Communities Create and Manage Brands in Social Media. Springer Gabler, 2013.

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50

Dennhardt, Severin. User-Generated Content and Its Impact on Branding: How Users and Communities Create and Manage Brands in Social Media. Springer Gabler. in Springer Fachmedien Wiesbaden GmbH, 2013.

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