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Books on the topic 'Brand: corporate identity and corporate image'

Author: Grafiati

Published: 4 June 2021

Last updated: 8 February 2022

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1

Hatch, Mary Jo. Taking brand initiative: How companies can align strategy, culture, and identity through corporate branding. San Francisco: Jossey-Bass, 2008.

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2

Creating corporate reputations: Identity, image, and performance. Oxford: Oxford University Press, 2002.

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3

Schmitt, Bernd. Marketing aesthetics: The strategic management of brands, identity, and image. New York: Free Press, 1997.

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4

Robial, Etienne. Canal+: Image graphique et identité visuelle = graphic image and visual identity. Paris: Canal+, 2001.

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5

Bouchikhi, Hamid. The soul of the corporation: How to manage your company's identity. Indianapolis, Ind: Wharton School Pub., 2007.

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6

Bouchikhi, Hamid. The soul of the corporation: How to manage the identity of your company. Upper Saddle River, N.J: Wharton School Pub., 2008.

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7

Chua, Perry. Logo savvy: Top brand-design firms share their naming and identity strategies. Gloucester, Mass: Rockport Publishers, 2007.

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8

Fisher, Jeff. Identity crisis!: 50 redesigns that transformed stale identities into successful brands. Cincinnati, Ohio: HOW Books, 2007.

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9

Corporate reputation and competitiveness. London: Routledge, 2002.

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10

M, Fishel Catharine, and Knapp Pat Matson, eds. Identity design sourcebook: Successful IDs deconstructed and revealed. Gloucester, MA: Rockport Publishers, 2004.

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11

Hupperts, Isabelle. "Corporate identity" in Japan. Tokyo: Sophia University, 1985.

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12

Napoles, Veronica. Corporate identity design. New York: Van Nostrand Reinhold, 1988.

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13

Garry, Emery, ed. Corporate image and identity strategies: Designing the corporate future. Warriewood, NSW, Australia: Business & Professional Pub., 1997.

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14

The global corporate brand book. Basingstoke: Palgrave Macmillan, 2009.

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15

Corporate reputations: Strategies for developing the corporate brand. London: Kogan Page, 1994.

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16

Dowling, Grahame R. Corporate reputations: Strategies for developing the corporate brand. London: Kogan Page, 1994.

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17

Stuart, Roper, ed. Corporate reputation: Brand and communication. Harlow, England: Pearson, 2012.

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18

Leu, Olaf. Corporate Design: Design als Programm = Corporate identity, corporate design : design as program. München: Bruckmann, 1994.

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19

Schneider, Frank. Corporate-Identity-orientierte Unternehmenspolitik: Eine Untersuchung unter besonderer Berücksichtigung von Corporate Design und Corporate Advertising. Heidelberg: Physica-Verlag, 1991.

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20

Board, Conference. Corporate Identity: Name, Image and Perception. S.l: s.n, 1987.

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21

Kleinfeld, Klaus. Corporate Identity und strategische Unternehmensführung. München: Akademischer Verlag, 1992.

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22

Suvajis, Jean Yannis. Corporate identity modelling: A review and presentation of the six station model for corporate identity. Birmingham: Birmingham Business School, 2004.

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23

Wache, Thies. Corporate Identity als ganzheitliche Strategie. Wiesbaden: Deutscher Universitäts Verlag, 1993.

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24

Wolff, Olins, ed. The new guide to identity: How to create and sustain change through managing identity. Brookfield, Vt: Design Council/Gower, 1995.

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25

Soli, Pia. Moda: L'immagine coordinata = corporate identity. Bologna: Zanichelli, 1990.

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26

Carter, David E. How to improve your corporate identity. New York, N.Y: Art Direction Book Co., 1985.

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27

Fenkart, Peter. Corporate identity: Leitbild, Erscheinungsbild, Kommunikation : CI. Zürich: Orell Füssli, 1987.

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28

Tata: The evolution of a corporate brand. New Delhi: Penguin Portfolio, 2010.

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29

How to build a corporation's identity and project its image. Lexington, Mass: Lexington Books, 1988.

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30

Mark, Rowden, ed. Identity: Transforming performance through integrated identity management. Aldershot, England: Gower, 2004.

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31

Corporate identity und Unternehmenskultur: Ganzheitliche Strategie der Unternehmensführung. Stuttgart: Deutscher Sparkassenverlag, 1990.

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32

Pina, Jose M. Modelling the impact of services brand extensions on corporate image. Birmingham: Birmingham Business School, 2004.

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33

Corporate Identity durch Einbeziehung von Zielvereinbarungen im Rahmen der Personalentwicklung: Eine empirische Untersuchung. Frankfurt am Main: Lang, 1998.

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34

Oburai, Prathap. Corporate brand image: Antecedents, mediating role, and impact on stakeholder expectations. Ahmedabad: Indian Institute of Management, 2005.

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35

The art of identity: Creating and managing a successful corporate identity. Aldershot, Hampshire, England: Gower, 2000.

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36

Identity Colour Codes. Bis B.V., Uitgeverij (BIS Publishers), 2014.

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37

Creating Corporate Reputations: Identity, Image, and Performance. Oxford University Press, USA, 2001.

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38

Hatch, Mary Jo, and Majken Schultz. Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding. Wiley & Sons, Incorporated, John, 2008.

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39

Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding. Jossey-Bass, 2008.

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40

Gains, Neil. Brand Essense: Using Sense, Symbol and Story to Design Brand Identity. Kogan Page, Limited, 2013.

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41

Gains, Neil. Brand EsSense: Using Sense, Symbol and Story to Design Brand Identity. Kogan Page, 2014.

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42

Gains, Neil. Brand esSense: Using Sense, Symbol and Story to Design Brand Identity. Kogan Page, 2013.

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43

Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible. Identity Publications, 2017.

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44

Diehl, Gregory V. Brand identity breakthrough: How to craft your company's unique story to make your products irresistible. 2017.

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45

The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand. Oxford University Press, USA, 2000.

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46

Majken, Schultz, Hatch Mary Jo, and Holten Larsen Mogens, eds. The expressive organization: Linking identity, reputation, and the corporate brand. Oxford: Oxford University Press, 2000.

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47

(Editor), Majken Schulz, Mary Jo Hatch (Editor), and Mogens Holten Larsen (Editor), eds. The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand. Oxford University Press, USA, 2000.

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48

Corporate Cultures and Global Brands. World Scientific Publishing Company, 2004.

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49

Kimberly, John R., and Hamid Bouchikhi. Soul of the Corporation: How to Manage the Identity of Your Company. Pearson Education, Limited, 2007.

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50

The Soul of the Corporation: How to manage the identity of your company. Wharton School Publishing, 2007.

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