Academic literature on the topic 'Brand country of origin'
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Journal articles on the topic "Brand country of origin"
Lim, Kenny, and Aron O’Cass. "Consumer brand classifications: an assessment of culture‐of‐origin versus country‐of‐origin." Journal of Product & Brand Management 10, no. 2 (2001): 120–36. http://dx.doi.org/10.1108/10610420110388672.
Full textDikčius, Vytautas, and Gintarė Stankevičienė. "Perception of Country of Brand Origin and Country of Product Manufacturing Among Lithuanians and Emigrants From Lithuania." Organizations and Markets in Emerging Economies 1, no. 2 (2010): 108–22. http://dx.doi.org/10.15388/omee.2010.1.2.14299.
Full textAbdellah-Kilani, Fatma, and Rihab Zorai. "Brand Origin Recall Accuracy (BORECA): a new measure of brand origin salience." International Marketing Review 36, no. 3 (2019): 464–82. http://dx.doi.org/10.1108/imr-03-2018-0087.
Full textMadan, Angela. "Country Brand as an Important Phenomenon of Modern Society." Proceedings of the International Conference on Business Excellence 18, no. 1 (2024): 367–77. http://dx.doi.org/10.2478/picbe-2024-0032.
Full textCHIU, Sheng Yang. "Local vs. Global Brands: Country-of-Origin’s Effect on Consumer-based Brand Equity among Status-Seekers." Journal of Economics and Behavioral Studies 7, no. 3(J) (2015): 6–13. http://dx.doi.org/10.22610/jebs.v7i3(j).577.
Full textEvelyn Budiono, Priscilla, Dhyah Harjanti, and Karina Stankevica. "The Revival of Indonesian Skin Care Brands." SHS Web of Conferences 76 (2020): 01036. http://dx.doi.org/10.1051/shsconf/20207601036.
Full textHan, C. Min. "Global identity strategy and its efficacy for Asian brands." Asia Pacific Journal of Marketing and Logistics 28, no. 5 (2016): 862–77. http://dx.doi.org/10.1108/apjml-11-2015-0173.
Full textKusuma, Ida Bgs Hendra Prawira, and I. Gusti Ayu Ketut Giantari. "PERAN BRAND IMAGE SEBAGAI MEDIATOR ANTARA COUNTRY OF ORIGIN DENGAN PURCHASE INTENTION." E-Jurnal Manajemen Universitas Udayana 7, no. 8 (2018): 4325. http://dx.doi.org/10.24843/ejmunud.2018.v07.i08.p11.
Full textYu, Chih-Ching, Pei-Jou Lin, and Chun-Shuo Chen. "How brand image, country of origin, and self-congruity influence internet users' purchase intention." Social Behavior and Personality: an international journal 41, no. 4 (2013): 599–611. http://dx.doi.org/10.2224/sbp.2013.41.4.599.
Full textMandal, Pratap Chandra. "Country of Origin and Consumer Perceptions." International Journal of Business Strategy and Automation 1, no. 4 (2020): 73–86. http://dx.doi.org/10.4018/ijbsa.2020100105.
Full textDissertations / Theses on the topic "Brand country of origin"
Gunnarsson, Anna, and Katrina Holmström. "Country-of-origin in brand communication: A multinational company perspective." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-65238.
Full textFridjonsson, Sylvia, and Emma Mersmann. "Make It 'til You Break It : - A Study of If and How Country-of-Origin Incongruence Affects Consumer-Based Brand Equity." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-144913.
Full textCarter, Larry Lee Jr. "Consumer Attitudes Toward Cross-Border Brand Alliances: Adding A Consideration Of Country Of Origin Fit." Thesis, Virginia Tech, 2002. http://hdl.handle.net/10919/31864.
Full textGaum, Bernice. "The influence of country of origin on consumers’ quality perception and selection of interior merchandise." Diss., University of Pretoria, 2014. http://hdl.handle.net/2263/46275.
Full textHamilton, Morag. "Scottish country of origin : its role and value in the identities of Scottish premium/luxury brands." Thesis, Robert Gordon University, 2010. http://hdl.handle.net/10059/556.
Full textLin, Fenfang. "From 'Made in China' to 'Created in China' : the development of a country brand in the international exporting context." Thesis, University of Edinburgh, 2014. http://hdl.handle.net/1842/21048.
Full textMinussi, Marilia Marin. "The country of origin effect: tracking Brazil’s brand image among italian consumers." reponame:Repositório Institucional do FGV, 2013. http://hdl.handle.net/10438/10886.
Full textEggertsson, Matthias. "COUNTRY-OF-ORIGIN AND BRANDING IN A B2B CONTEXT." NSUWorks, 2010. http://nsuworks.nova.edu/hsbe_etd/29.
Full textAlves, Bárbara Siborro. "Influência do Country-of-Origin na indústria portuguesa de moldes." Master's thesis, Instituto Superior de Economia e Gestão, 2020. http://hdl.handle.net/10400.5/20726.
Full textRonsini, Neto Mário José. "Country of origin effect: evidences from European consumers' of a Brazilian fashion brand." reponame:Repositório Institucional do FGV, 2016. http://hdl.handle.net/10438/17743.
Full textBooks on the topic "Brand country of origin"
Crawley, Jerimiah P. EU brand potential versus established country of origin effects. Oxford Brookes University, 2004.
Find full textClemens, Roxanne L. Country of origin as a brand: The case of New Zealand lamb. Midwest Agribusiness Trade Research and Information Center, Iowa State University, 2004.
Find full textO'Shea, Lorraine. The role of brand name and country-of-origin cues in Irish consumers' product evaluations. University College Dublin, 1991.
Find full textRonan, Denis Mark. The changing nature of Spanish image and of the country-of-origin image of Spanish brands: Perceptions of multi-chain supermarket managers. University College Dublin, 1993.
Find full textWang, Ching-Han. The impact of country-of-origin and brand image on consumers' perceived quality: Take mobile phone in Taiwan for example. The Author], 2004.
Find full textRamachandran, J. From country of origin liability to country of origin advantage. Indian Institute of Management Bangalore, 2006.
Find full textIndian Institute of Management, Bangalore., ed. From country of origin liability to country of origin advantage. Indian Institute of Management Bangalore, 2006.
Find full textPublications, International Ltd. Country Italian. Publications International, 2007.
Find full textLtd, Publications International, ed. Country Italian. Publications International, 2007.
Find full textLtd, Publications International, ed. Country Italian. Publications International, 2007.
Find full textBook chapters on the topic "Brand country of origin"
Kefallonitis, Efstathios G. "Country-of-Origin and Airline Brand Effects: A Study of Brand Associations." In Strategic Innovative Marketing. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-33865-1_92.
Full textYang, Shuang, Fernando Jimenez, John Hadjimarcou, and Gary Frankwick. "How Do Market Characteristics Influence Brand Country Of Origin Effects?" In Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-10912-1_152.
Full textMachado, Marcos Cesar Conti, Marcos Cortez Campomar, and Carlos Eduardo Lourenco. "Brand Equity, Country of Origin Effect, and Internationalization: An Abstract." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-02568-7_85.
Full textPegan, Giovanna, Donata Vianelli, and Patrizia de Luca. "From Country of Origin Effect to Brand Origin: Challenges in International Direct Marketing Channels." In International Series in Advanced Management Studies. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-33588-5_5.
Full textMagnusson, Peter, Stanford A. Westjohn, and Srdan Zdravkovic. "The Difference Between Brand Origin Knowledge and Brand Origin Perception: An Examination of Country-of-Origin Effects in the LCD TV Industry." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-18687-0_40.
Full textJankowska, Marlena, Mirosław Pawełczyk, and Justyna Anna Kania. "Haute Couture, Versace Law, “Made-in Germany” and “Made-in Poland” – A Legal Comparative Perspective on Edging out the Competition with Brand Origin1." In Country-of-Origin Effect in International Business. Routledge, 2023. http://dx.doi.org/10.4324/9781003413639-12.
Full textCarter, Larry L. "Consumer Attitude Towards Cross-Border Brand Alliances: The Roles of Brand Fit, Country of Origin Fit and Brand Familiarity." In Marketing, Technology and Customer Commitment in the New Economy. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11779-9_88.
Full textDalli, Daniele. "Marketing perspectives on the country of origin 1." In National Brands and Global Markets. Routledge, 2023. http://dx.doi.org/10.4324/9781003166184-2.
Full textMiranda, José Antonio, and Alba Roldán. "Spanish fashion without the country-of-origin effect." In National Brands and Global Markets. Routledge, 2023. http://dx.doi.org/10.4324/9781003166184-9.
Full textRoxana-Denisa, Stoenescu, Căpățînă Gabriela, and Cristea Adina. "The Impact of Country-of-Origin on Brand Positioning for Luxury Goods." In Eurasian Studies in Business and Economics. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-27570-3_35.
Full textConference papers on the topic "Brand country of origin"
Rawal, Tanya, and Shipra Agarwal. "Deciphering How Country of Origin and Brand Trust Impact Generation Z's Purchasing Choices: A Comprehensive Analysis." In 2024 International Conference on Electrical Electronics and Computing Technologies (ICEECT). IEEE, 2024. http://dx.doi.org/10.1109/iceect61758.2024.10739199.
Full textMardache, Andreea �. Claudia, and Maria Catalina Ruptasu. "MIGRATION OF ROMANIANS TO DEVELOPED COUNTRIES. REASONS, CHALLENGES AND PROSPECTS." In 11th SWS International Scientific Conferences on SOCIAL SCIENCES - ISCSS 2024. SGEM WORLD SCIENCE, 2024. https://doi.org/10.35603/sws.iscss.2024/s07/44.
Full textChen, Lily Shui-Lien, Yi-Jing Wu, and Wei-Chun Chen. "Relationship between country of origin, brand experience and brand equity: The moderating effect of automobile country." In 2011 IEEE International Technology Management Conference (ITMC). IEEE, 2011. http://dx.doi.org/10.1109/itmc.2011.5996037.
Full textAlfisyahr, Rizal, and Lusy Deasyana Rahma Devita. "Impact of Brand Image, Country of Origin, and Interpersonal Influences on Purchase Intention." In Proceedings of the Annual International Conference of Business and Public Administration (AICoBPA 2018). Atlantis Press, 2019. http://dx.doi.org/10.2991/aicobpa-18.2019.43.
Full textSilva, Carlos. "FROM THE COUNTRY OF ORIGIN EFFECT TO THE ORIGIN OF THE BRAND - AN APPROACH FROM THE VIEWPOINT OF THE LITERATURE REVIEW." In SGEM 2014 Scientific SubConference on POLITICAL SCIENCES, LAW, FINANCE, ECONOMICS AND TOURISM. Stef92 Technology, 2014. http://dx.doi.org/10.5593/sgemsocial2014/b24/s7.038.
Full textBalabanis, George, and Nikoletta-Theofania Siamagka. "THE BEHAVIORAL EFFECTS OF CONSUMER ETHNOCENTRISM: THE ROLE OF BRAND, PRODUCT CATEGORY AND COUNTRY OF ORIGIN." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.03.04.01.
Full textDarmawan, Ricky Dwi, Hatane Samuel, and Serli Wijaya. "Country-of-Origin Image and Its Effect on Purchase Intention: A Study on a Chinese Smartphone Brand." In 2nd International Conference on Business and Management of Technology (ICONBMT 2020). Atlantis Press, 2021. http://dx.doi.org/10.2991/aebmr.k.210510.048.
Full textShyle, Irma. "Impact of the Country of Origin on Pharmaceutical Products in the Albanian Market." In 9th International Scientific Conference ERAZ - Knowledge Based Sustainable Development. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2023. http://dx.doi.org/10.31410/eraz.2023.315.
Full textChen, Yung-Hsin, Shuo-Chang Tsai, Yi-Shuang Wu, and Shu-Min Li. "How the effect of country-of-origin on store brand moderates customer's affection-conation link toward multinational retailers." In 2011 IEEE MTT-S International Microwave Workshop Series on Innovative Wireless Power Transmission: Technologies, Systems, and Applications (IMWS 2011). IEEE, 2011. http://dx.doi.org/10.1109/imws.2011.6115281.
Full textChen, Yung-Hsin, Shuo-Chang Tsai, Yi-Shuang Wu, and Shu-Min Li. "How the effect of country-of-origin on store brand moderates customer's affection-conation link toward multinational retailers." In 2011 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM). IEEE, 2011. http://dx.doi.org/10.1109/ieem.2011.6118049.
Full textReports on the topic "Brand country of origin"
Kim, Hye-Shin, Eunyoung Shin, An Cheng, and Sharron Lennon. Influence of Design, Workmanship, and Familiarity on Consumer Perceptions of Country-of-Origin Apparel Brands: A Study of U.S., China, and Japan. Iowa State University, Digital Repository, 2014. http://dx.doi.org/10.31274/itaa_proceedings-180814-934.
Full textWoo, Hongjoo, and Byoungho Jin. Single Brand with Multiple Country Images: The Effects of M&A and Offshoring on Apparel Brand Credibility and Prestige across Brand Tiers. Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-1880.
Full textTong, Xiao, Jin Su, and Zhen Hu. Country-of-origin Effects in Celebrity Endorsements in the China's Sportswear Market. Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-394.
Full textGrundy, Helen, Hez J. Hird, M. Rosario Romero, et al. Review of capability of methods for the verification of country of origin for food and feed. Food Standards Agency, 2024. http://dx.doi.org/10.46756/sci.fsa.ple720.
Full textVielmini, Fabrizio. Historic Sites with Tasty Bites: Exploring Uzbekistan’s Potential for Agro-Culinary Tourism. TOSHKENT SHAHRIDAGI XALQARO VESTMINSTER UNIVERSITETI, 2020. https://doi.org/10.70735/ndop2868.
Full textFry, Caroline, and Megan MacGarvie. Author Country of Origin and Attention on Open Science Platforms: Evidence from COVID-19 Preprints. National Bureau of Economic Research, 2023. http://dx.doi.org/10.3386/w31565.
Full textJin, Byoungho, Heesoon Yang, Naeun Kim, and Minji Jung. The role of prototypical brand image on shaping country image and product quality evaluation: A cross-cultural examination. Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-1782.
Full textHaider, Huma. Benefits of Migration for Developing Countries of Origin. Institute of Development Studies, 2021. http://dx.doi.org/10.19088/k4d.2021.055.
Full textArnold, Samantha. Beneficiaries of international protection travelling to their country of origin: Challenges, policies and practices in Ireland. ESRI, 2019. http://dx.doi.org/10.26504/sustat73.
Full textArnold, Samantha. Beneficiaries of international protection travelling to their country of origin: Challenges, policies and practices in Ireland. ESRI, 2018. http://dx.doi.org/10.26504/sustat73.pdf.
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